The MEDIAconnection Mass Communications DEPARTMENT NEWSLETTER Volume 7 Issue 1 June 2011 MASS COMM DEPARTMENT Student Paper in ECA Top Four Inside this Issue: Senior Spotlights Genesa Rodriguez ........2 Cory Zalewski . .3 Internships ...........2 Alumni News Loriah Webby Visualizes Future in Design..........4 Stan Phillips Talks Radio ...5 Seniors Joseph Thomas, Liz McCann, Elizabeth Butler, and Ms. Michelle Schmude, Department Chairperson and Professor, display their student poster at the Eastern Communications Association Logo Design Winner Undergraduate Scholars Conference. Dave Castro .............6 By Elizabeth Butler The findings were astonishing – over 65% of respondents were unaware of the Faculty Profiles Joseph Thomas, Elizabeth McCann, privacy settings they had in place. Our Full-Time Faculty . .6-8 and I recently presented our senior study demonstrated that if users didn’t undergraduate research paper, which was take the time to educate themselves on Adjunct Faculty ........9-11 chosen as one of the top four papers, out Facebook’s changing privacy policies, of more than 125 submissions, in the they were often times exposing more WRKC Radio Eastern Communications Association information about themselves than they ...............9 Undergraduate Scholars Conference, had intended. Awards Arlington, VA, on April 15. When Thomas, McCann and I Our team worked fervently through- were selected by judging professors to Inquiries or comments? out the Fall 2010 semester in COMM submit our research to the 2011 ECA 493, Research Methods, to conduct Undergraduate Scholars’ Conference, we Contact us at: research. We chose to examine privacy were flattered and proud. Earning place- [email protected] settings on the social networking site, ment in the top four, out of more than 125 Facebook, and its users’ knowledge of submitted papers, meant that we would Visit the Mass Communications just how secure their profiles are. We have the opportunity to present our fnd- Department at: utilized a survey and content analysis to ings at the 2011 James C. McCroskey http://www.kings.edu/Academics/ conduct the research for our paper, titled and Virginia P. Richmond Undergraduate majors/masscommunications/ Privacy Setting Awareness on Facebook Scholars Conference in Arlington, VA. and its Effect on User-Posted Content, See ECA Conference page 12 The MEDIAconnection Congratulations to Our Senior Spotlight: Spring Student Interns Internships Guide Ryan Cain, Sr. Fox 56 David Castro, Jr. Site 2 Career Path and Dreams Rebecca Coleman, Jr. AdvantEdge Web Design By Seana Serrian write-ins and distributing press releases Zachary Doleiden, Jr. Times Leader about students, King’s staff, and events. Carmella Gubbiotti, So. Leadership From an early age, Genesa She also conducted interviews and Wilkes-Barre Rodriguez felt the pressure from her assisted photo shoots. Jessica Krzywicki, So. Beckerman father to become a physician’s assistant. Rodriguez’s second internship was Photo She entered college as a Physicians’ with the King’s College Department of Gerald Lewis, Jr. WVIA Assistant (PA) major, but soon realized Marketing. During this internship, she Kevin Lewis, Jr. WVIA that she did not want to be a PA, as it experienced the different aspects of a Katherine Moore, Sr. WVIA would hinder her creativity and fervent marketing career, such as finding models Maggie Nealer, Sr. Happenings desire to be an artist. for photo shoots and designing an online Magazine Rodriguez grew up in the Lehigh magazine. Brianne Schmidt, Jr. Ideaworks Valley, where Despite all Alexandra Shinert, Jr. Moses Taylor she attended of her achieve- Hospital Bethlehem ments to date, Joseph Thomas, Sr. PC Data Centers Catholic High Rodriguez King’s College School and was still has many Marketing and involved in many dreams, “I Advertising activities, such want to have as playing bas- an event plan- MassMMa ketball and pow- ning business Media Connection Staff der puff football. or write for a Student Writers: She always had Conde Nast Elle Butler an interest in art publication.” Kelly Caloway and her favorite Conde Nast is Jessica Krzywicki activities include a publishing Kaitlin Falatovich drawing and company of Brittney Frey painting. many popu- Celia Rader Andrew Mikolaichik The oldest lar magazines Alyssa Miller of five children, such as The Paul Ofcharsky she wanted to New Yorker, Celia Rader use her artistic Glamour and Seana Serrian ability in a career Vogue. She Josh Ulanoski Genesa Rodriguez, Senior, contempates a career in of her choice Public Relations, focusing on Event Planning. would also Mass Communications Faculty: and, against like to become Mr. Michael Berry her father’s wishes, she had made the a publicist for athletes, or plan events, Mr. James Dolhon decision to change her major to Mass possibly at a Las Vegas casino. Ms. Michelle Schmude Communications. Rodriguez will be the first of her As a Mass Communications major, family to graduate from college, and for Faculty Coordinator: Ms. Karen Mercicnavage she realized she would need practical this reason, she considers graduating experience to launch a career, so she from King’s College one of her biggest Special thanks to Mr. Joe Giomboni and applied for internships. Rodriguez first achievements. Her father is also very his Fall 2010 COMM 131, Writing for worked for the King’s College Public proud of her and her major. In the end, Mass Comm class, for their contribution Relations Department, which included he just wants Rodriguez to be happy. to The MediaConnection. 2 3 Volume 7 Issue 1 Senior Spotlight: Zalewski: From the Sidelines to Announcing alongside Jared Max and legendary broadcaster, John Sterling. During his internship at WCBS, Zalewski cut and edited sound for the New York Yankees, wrote stories for WCBS News Radio 880’s website, shadowed reporters while they conducted stories, and assisted the Sports Director on daily topics. He wrote stories about the Yankee’s rivalry games, the extended pre-game coverage, and conducted locker room interviews. He attended a boxing press conference at Yankees Stadium and a concert for a pianist who performed in the park. The highlight of Zalewski’s intern- ship was being able to witness sports Cory Zalewski, as an intern at WCBS News Radio 880, looks forward to a bright career in radio. history when John Sterling called Alex Rodriguez’s milestone career home run. By Paul Ofcharsky he carefully opens up his bag filled with Zalewski happened to be in the booth various papers so he can begin the pro- at that moment. “Swung on. A hit in the When a motorcycle accident ends cess of researching player’s stats before air to deep center. It is high. It is far. It is your athletic career, most people would the game begins. The stack of papers gone,” said John Sterling of WCBS as he dwell on what could have been, but not are then diligently highlighted for quick described Alex Rodriguez’s 600th home Cory Zalewski. He turned his football- references of top performers and read run. ending injury into a potential career, not through to gain as much information as With his foot in the door at WCBS on the field, but in the broadcast booth. possible about the athletes in the upcom- and finishing up his work at WRKC, In 2009, Zalewski was preparing for ing game. Zalewski has a bright future ahead of summer football camp when he shattered Game coverage begins with him. Although the motorcycle accident his leg during a motorcycle accident. Zalewski’s on-air introduction followed sidelined his athletic career and may After inserting a rod and screws into by a statistical breakdown of both teams’ have forced him to hang up his spikes, his leg, a medical team told Zalewski players and coaches. Once the game he did not hang up his passion for sports. his football career was over. Restricted starts, he describes the highlights to his Zalewski is able to continue participating to crutches and strapped with a medical WRKC audience. in the sports that he loves and hopes to boot, he was forced to watch from the Because of Zalewski’s love for radio make it his career. sidelines as his teammates battled on the broadcasting, he began to explore how gridiron. “I was a three-sport athlete in he could gain more experience in the high school (football, baseball and bas- field. As a junior Mass Communications ketball) and I still wanted to participate in major at King’s, he was required to ful- Congratulations to athletics even with my injury,” Zalewski fill an internship for the major. His skill said. set, developed at WRKC, helped him Wanting to still be a part of the athlet- secure a prestigious internship at WCBS Elizabeth Butler ics scene at King’s and taking a broadcast News Radio 880 in New York City for programming class, Zalewski applied for the summer 2010. Zalewski decided not 2011 Recipient a job at WRKC, King’s College’s radio to reside in the “City That Never Sleeps” station, announcing basketball games. and, therefore, commuted daily from his of the After a year, he was offered the WRKC home or grandparents’ home. His typi- Fr. Murgas Award Sports Director position. cal day began at 6:00 a.m. and was filled When Zalewski arrives at each game, with excitement because he was working 2 3 The MEDIAconnection Alumni Spotlight: Loriah Webby Thriving in Creative Design communications major, Webby worked Wilkes-Barre and King’s alumus, Mayor in the graphic design department while Thomas Leighton. Webby learned a great earning Dean’s List throughout her col- deal from him about promoting city lege career. events and preparing for a career. In 2008, she won the Northeast Throughout her college career, Pennsylvania Economic Consortium Webby grew as a person and a designer. (NPEC) Marketing Competition as part She credits Karen Mercincavage as of a student team competing against one King’s professor who impacted her local colleges and universities.