The Jewish Federation of Northern New Jersey

Final Report of Findings February, 2015

1528 Walnut Street, Suite 1414, Philadelphia, PA 19102 www.meliorgroup.com Table of Contents

Page Study Background A. Introduction 4 B. Demographics of the Survey Population 18 Detailed Findings C. Jewish Identity and Engagement 43 D. Perceptions of Local Jewish Organizations 78 E. Programs and Activities 89 F. Social Services 120 G. Information Sources 140 H. Volunteering 146 I. Philanthropy 157 J. Advice for Jewish Community Leaders 185 Conclusions and Recommendations 196 Appendix 204

2

Study Background

3

A. Introduction Research Question Page • What prompted Federation to undertake this research? 5 • What were the research goals? 6 • How was the research conducted? 7 • How was the research promoted? 12 • How was the data analyzed? 14 • How will the research ‘learnings’ be used? 16 • Summary of survey participants 17

4 Introduction What prompted Federation to undertake this research?

• Background – To continue to carry out its mission of “adding value by providing the leadership necessary to create a strong, collaborative, caring and vibrant Jewish community in Northern New Jersey, Israel, and abroad,” the leadership of the Jewish Federation of Northern New Jersey (JFNNJ) wished to better understand the Jewish community it serves. • The community was last surveyed in 2001, prior to the 2004 merger with North Jersey and before significant changes in social service and community needs.

– Recognizing the changes that occurred JFNNJ engaged The Melior Group, a Philadelphia-based market research/consulting firm to conduct a comprehensive, objective, and credible market research study of the Jewish community in its service area. – With current information, JFNNJ will be better equipped to facilitate strong and responsive program planning, strengthen the marketing efforts for Federation, and help drive future donor engagement and investment in the community.

5 Introduction What were the research goals?

• The research was designed with three overarching goals: – Describe the philanthropic profile of the community • Identify donor needs and interests, motivations for giving/not giving, donation patterns, satisfaction derived, as well as triggers for changes in donation behavior. • Explore attitudes towards Israel and giving to Israel, evaluate the impact of the Jewish component on philanthropic decision-making, and assess perceptions of and attitudes towards Federation.

– Assess current program/service array • Provide detailed understanding of the community’s perceptions of how well its needs are being met by Federation’s current program/service array. • Identify where the community perceives there are gaps that could be filled by Federation-supported programs and services. – Describe the population living in Jewish households in the Federation service area on characteristics for service/program planning and delivery • Determine the presence of those qualities/attributes that will have the greatest impact on Federation’s future planning efforts. • Develop a detailed description of the Jewish community in the JFNNJ service area based on relevant demographic, behavioral, and experiential characteristics.

6 Introduction

How was the research conducted?

Phase I Phase II Phase III Exploratory IDIs Philanthropy ‘Drill Down’ Market Survey

• 19 in-person • 2 complementary • Large scale interviews approaches online survey - JFNNJ execs - In-depth phone - 2,815 adults interviews with in Jewish - JFNNJ staff 5 highly valued households JFNNJ donors in JFNNJ’s - Agency leaders/ catchment community - Online focus area stakeholders group with 13 Jewish donors in the catchment area

7 Introduction How was the research conducted?

• The research plan consisted of three phases: – Phase 1: Exploratory Interviews with Key Federation Personnel and Community Stakeholders • Understand the information needs and concerns of the community, including the types of decisions leadership will make based on the information developed • Learn pertinent issues and nuances of the community as viewed through those intimately involved • Gain ‘buy-in’ to the research process and acceptance of the research outcomes • Generate enthusiasm and support for the study effort • Identify potential roadblocks to the remaining research tasks

8 Introduction How was the research conducted?

– Phase 2: Qualitative Research with Donors on Philanthropic Attitudes and Behavior

• Provide insight into the local ‘giving mindset’ and provide hypotheses and guide question development on this topic for quantitative survey. Two complementary pieces:

. The Melior Group conducted in-depth telephone interviews with five highly valued JFNNJ donors who were personally invited to participate by JFNNJ personnel.

» A discussion guide written by Melior, with approval from JFNNJ, was used as a basis for the conversation

» The interviews were conducted by telephone between April 7th and April 28th, 2014 and each lasted about an hour

. The Melior Group moderated an online bulletin board focus group with 13 Jewish individuals who live in the JFNNJ catchment area (as defined by zip code), and who have donated money to a charity during the past year.

» The 12 participants who donated to a Jewish organization donated at least $180 in the past year.

» A discussion guide, written by The Melior Group and approved by JFNNJ executives was posted on the online “bulletin board” each day.

» The online bulletin board was available 24 hours a day for two days (April 9th and 10th).

9 Introduction How was the research conducted? Which research approaches were considered?

Market Research Demographic/Census • Actionable • Demographically outcomes representative • Strategy-oriented • Telephone- sample based data • Large sample for • Designed to ‘count’ collection segment analysis • Population size • Closed-ended • Web component estimates statistically questions aids participation derived

• Open-ended questions let people ‘speak their minds’ • Population size estimates based on databases

10 Introduction How was the research conducted?

– Phase 3: Quantitative Survey of Jewish People in Federations Catchment Area • As a market research study, the goal was to hear from as many Jewish people in the JFNNJ catchment area as possible, then use this large database of information to provide insights into the attitudes and behaviors of the known Jewish community (i.e., people who identify as being Jewish whether or not they feel connected to the community). • A multi-pronged survey approach was designed incorporating both online and telephone survey methodologies. . Questionnaires were designed by The Melior Group with input and approval from JFNNJ. » Questionnaires included screening questions to ensure respondents are Jewish (or live with someone who is Jewish), live in the catchment area and only complete the survey once. » Questionnaires used in Jewish population studies were consulted to allow for comparable content where applicable. • Survey implementation was completed by The Melior Group, including management of all survey components (i.e.; purchase of telephone contact list, survey programming (telephone and online), survey hosting (online), and monitoring of the survey process). . Online Survey » Open link available through secure website for anyone to access . » JFNNJ sent the survey link to their e-mail list in multiple e-blasts . » Several synagogues and agencies sent the survey link directly via email to their members. » The online survey was open and available for a five week period between 6/2/14 and 7/7/14. . Telephone Survey » Outbound calls made to individuals on purchased list of “possible” Jewish households in the catchment area between 6/16/14 and 6/26/14. No calls were made on Shabbat.

11 Introduction How was the research promoted?

www.JEWISHSURVEYSAYS.COM

275 250

225

200

DAY

175

BY 150 125 100 OMPLETES

C 75 Email with Link sent Email with Link sent Email with Link sent

nd st 50 rd 25 6/27: Local Newspaper advertising 7/6Online survey closed 6/12:Post cardsarrive in homes 6/18: 2 6/18: 6/20: Local Newspaper advertising 6/6: Articlein Jewish Standard Record in Article Bergen 6/15: 6/16:calling Outbound begins 6/23:3 6/26:calling Outbound ends sent with Link Email Final 7/1: 6/11: 1 6/11: 0 6/13: Local Newspaper advertising

12 Introduction How was the research promoted?

• Critical to the success of the research were the efforts undertaken by Federation to create and conduct a ‘community awareness’ campaign to generate large scale interest in, and enthusiasm for, the survey to come. – Federation ‘branded’ the research program JEWISH SURVEY SAYS and designed a logo to brand/identify all communications/materials related to the survey. [See logo above left.] – Federation promoted the survey in the community via posters, postcards, newspaper advertising, media coverage, e-blasts, and establishment of a dedicated website. – Federation also worked with partner agencies and area synagogues to gain their support.

13 Introduction How was the data analyzed?

• Data Analysis Plan – Development of Analysis Plan • The data analysis plan was developed by The Melior Group with input and approval from JFNNJ. • All data gathered was evaluated by the following demographic and attitudinal measures: . Age  Religious denomination . County/Geographic Area  Affiliated . Marital status  Interfaith marriage . Employment status/location  Presence of minor children in the household . Income  Connectedness to the Jewish community in NNJ . Gender  Connectedness to Israel . Day school connection  Importance of supporting Jewish organizations . Jewish agency preference  Donor status/JFNNJ donor

– Overview of Survey Response • A total of 2,815 Jewish adults (ages 18 and older) participated in the survey as follows: . Gender: Male (42%); Female (58%) . Methodology: Online survey (n=2563, 91%); Phone survey (n-252, 9%)

14 Introduction How was the data analyzed?

• Data Analysis Plan (cont.) – Data Weighting • To address the issues of over-response in areas of high Jewish concentration, and under-response in other areas/segments, the data was weighted using county and age population estimates contained in the Steinhardt Institute American Jewish Population Estimates: 2012 (Brandeis University) and the US census data as a base: . Geographic weighting. The chart below shows the weighting used to adjust for geography.

COUNTY Survey Says% Weighted % Bergen 81 73 Passaic 11 15 Morris 1 3

Hudson 7 9 TOTAL 100 100 . Age Weighting. The chart below shows the weighting used to adjust for age variations in total and within county. AGE Survey Weighted %: Weighted %: Weighted %: Weighted %: Weighted %: Says% Total Bergen Passaic Morris Hudson 18-24 1 10 9 14 - 12 25-34 4 12 11 13 - 27 35-44 12 15 15 14 20 17 45-54 18 20 20 17 27 15 55-64 28 19 20 18 24 13 65-74 22 12 13 14 15 8 75-84 11 9 8 7 9 5 85+ 4 3 4 3 5 3 TOTAL 100 100 100 100 100 100 15 Introduction How will the research ‘learnings’ be used?

• Rollout of Results – Upon completion of the data analysis, the results were communicated to community stakeholders in a variety of meetings designed to review study results as well as engage attendees in a discussion of the implications of the findings for their particular organization/group/community. • Presentations tailored to the specific interests of various community and agency segments were developed as noted below. These presentations were provided separately to Federation (and are not included in this document). . County-specific reports: Bergen, Passaic/Morris, Hudson . Community segments: Synagogues, Jewish Day Schools and Yeshivas . Federation-specific: Board and Funders, Agency Leadership, Staff

16 Summary of Survey Participants

No. of Respondents by Segment*

Geographic Area

Passaic & Total North North Teaneck/ Passaic& Morris East South Central North South Bergen Wayne West Central Bergen- Morris (No Bergen Bergen Bergen Hudson Hudson Bergen Bergen field Wayne)

2815 2055 506 196 310 210 240 305 756 545 534 59 195

Interfaith Employment Household Income Marital Status Household Total $50K $100K $150K $200K $250K $500K Full- Part- Not Married/ Not <$50K up to up to up to up to up to and Yes No time time Employed Partner Married $100K $150K $200K $250K $500K over 2815 1598 375 764 205 340 299 234 161 197 98 2039 775 180 1861

Household with Synagogue Denomination Children <18 Age Affiliated yrs. Total Just 18-34 35-49 50-64 65-74 75-84 85+ Orthodox Conservative Reform Yes No Yes No Jewish yrs. yrs. yrs. yrs. yrs. yrs.

2815 614 1113 726 243 1114 1707 1981 722 624 660 851 359 214 107

*Segments where participants were given the option of ‘not responding’ to the question will not total 2,815 (e.g., gender, income, employment, etc.). 17

B. Demographics Research Question Page • What does the Jewish population of Northern New Jersey ‘look’ like? 19 – Geography 19 – Household Overview 26 – Education 35 – Employment 37 – Income and Net Worth 40 • Detailed Information Appendix I

18 Demographics: Geography What does the Jewish population of Northern New Jersey look like?

Passaic County Bergen County Northwest Bergen n=210 Passaic and Morris North Central Counties Bergen (shaded portions only) n=240 n=506

Wayne East Bergen n=310* n=305 Morris County Central Bergen n=545 Teaneck/ South Bergenfield Bergen n=534* n=755

North Hudson n=59

Hudson County *Note: Passaic/Morris without Wayne = 196 South Bergen without Teaneck/Bergenfield = 221 South Hudson n=195 19 Demographics: Geography What does the Jewish population of Northern New Jersey look like?

% of Total Area Response Cities Included Bergenfield, Bogota, Cliffside Park, Edgewater, Elmwood Park, Fort Lee, Hackensack, South Bergen 27% Hasbrouck Heights, Leonia, Maywood, Moonachie., Ridgefield, Ridgefield Park, Saddle Brook, Teaneck, Wood ridge

Dumont, Emerson, Fair Lawn, Glen Rock, Ho-Ho-Kus, Midland Park, New Milford, Central Bergen 19% Oradell, Paramus, Ridgewood, River Edge Alpine, Closter, Cresskill, Demarest, Englewood, Englewood Cliffs, Harrington Park, Eastern Bergen 11% Haworth, Northvale, Norwood, Rockleigh, Tenafly Hillsdale, Montvale, Old Tappan, Park Ridge, River Vale, Saddle River, Upper Saddle Bergen County Bergen North Central Bergen 9% River, Washington Township, Westwood, Woodcliff Allendale, Franklin Lakes, Mahwah, Oakland, Ramsey, Waldwick, Wyckoff Northwestern Bergen 7%

Wayne 11% Wayne

Bloomingdale, Haledon, Hawthorne, Little Falls, North Haledon, Patterson, Pompton Passaic 4% Lakes, Prospect Park, Ringwood, Totowa, Wanaque, West Milford, Woodland Park Morris Passaic/ Morris County 3% Butler, Kinnelon, Lincoln Park, Pequannock, Pompton Plains, Riverdale

South Hudson 7% Hoboken, Jersey City

North Bergen, Secaucus, Union City, West New York County

Hudson North Hudson 2%

20 Demographics: Geography Bergen County Detail [n=2,055]

Cities Included in Bergen County

Bergenfield, Bogota, Cliffside Park, Edgewater, South Bergen Elmwood Park, Fort Lee, Hackensack, Hasbrouck 10% (n= 755) Heights, Leonia, Maywood, Moonachie, Ridgefield, Ridgefield Park, Saddle Brook, Teaneck, Wood-Ridge 26% 12% Central Dumont, Emerson, Fair Lawn, Glen Rock, Ho-Ho-Kus, Bergen Midland Park, New Milford, Oradell, Paramus, 15% (n=545) Ridgewood, River Edge

37% Eastern Alpine, Closter, Cresskill, Demarest, Englewood, Bergen Englewood Cliffs, Harrington Park, Haworth, (n=305) Northvale, Norwood, Rockleigh, Tenafly

North Central Hillsdale, Montvale, Old Tappan, Park Ridge, River Bergen Vale, Saddle River, Upper Saddle River, Washington NW Bergen NC Bergen Eastern Bergen (n=240) Township, Westwood, Woodcliff Lake South Bergen Central Bergen North Western Allendale, Franklin Lakes, Mahwah, Oakland, Ramsey, Bergen Waldwick, Wyckoff (n=210)

21 Demographics: Geography Passaic/Morris County Detail [n=506]

Cities Included in Passaic/Morris (no Wayne) (n=196) Bloomingdale, Haledon, Hawthorne, 39% Little Falls, North Haledon, 61% Passaic Patterson, Pompton Lakes, Prospect (n=112) Park, Ringwood, Totowa, Wanaque, West Milford, West Paterson, Woodland Park

Butler, Kinnelon, Lincoln Park, Morris Pequannock, Pompton Plains, (n= 84) Riverdale Passaic/Morris (no Wayne) (n=196) Wayne (n=310)

22 Demographics: Geography What does the Jewish population of Northern New Jersey look like?

Migration Patterns: Inflow Locations Migration Patterns: Outflow Locations (% Response) (% Response; Base= Those Who Might Move)

26% 3% 2% 74% 3% 6%

Might move 7% Not likely to move 7% 7%

13% 43% 55% 26% 29%

Within NNJ New York North Jersey Other State/Country Other NJ Other State NYC Area Florida/Arizona Lifelong Address Other Country Israel Central/Southern NJ

23 Demographics: Geography What does the Jewish population of Northern New Jersey look like?

• Migration Patterns [Inflows] – Although the vast majority (91%) are U.S.-born, a measurable portion (3%) of Northern New Jersey Jews were born in Israel, followed closely by those born in the Soviet Union (2%). • Other countries of origin mentioned most often include: Germany, Eastern Europe (other than Russia/Soviet Union), and Canada. • Those who currently live in East Bergen and North Hudson are significantly less likely to have been born in the United States. – Those currently living in the catchment area are most likely to be from Northern New Jersey (55%) or New York (26%). • More than one-third (35%) of those who currently live in Teaneck or Bergenfield moved there from New York. • Migration Patterns [Outflows] – A little more then one-quarter (26%) of those who live in the catchment are likely to move from their current address in the next three years. • Those in Bergen county; specifically North Western Bergen (84%) and NC Bergen (85%) are significantly less likely to move in the next three years. – It is important to note that more than half (57%) of those who are likely to move do not plan to remain in Northern New Jersey. • Of those staying in Northern New Jersey, most are planning to stay in the same county they are currently living. . Bergen county. 89% will stay in Bergen . Passaic/Morris county. 74% will stay in Passaic (28%) or Morris (46%) . Southern Hudson county. 36% will stay in Hudson; 22% will move to Essex; 22% will move to Bergen and 17% will move to Morris 24

Demographics: Geography What does the Jewish population of Northern New Jersey look like?

• Length of Time at Current Address – The Northern New Jersey Jewish community tends to stay put. Three-quarters of respondents (78%) have lived in their current homes for five or more years, with the vast majority (63%) having lived there for ten or more years. The average length of time at the same address is 16.6 years; however, certain areas do deviate from this pattern: • North Hudson County residents are in for the long haul (21.4 years) while South Hudson County only stay an average of 9 years. Similarly, in Central Bergen County resident stay for an average of 19.8 years, while in Southern Bergen it is only 15.2 years. – Only 3% of residents consider themselves snow birds.

25 Demographics: Household Overview What does the Jewish population of Northern New Jersey look like?

Age of Survey Participants Age by County (% Response) (% Response)

48%

8% 4% 22% 32% 13% 30% 30%

23% 23% 23% 23% 20% 30% 16% 13% 14%

8% 7% 4% 4% 3% 2% 0%

Bergen Passaic/Morris South Hudson

18-34 yrs. 35-49 yrs. 50-64 yrs. 18-34 yrs. 35-49 yrs. 50-64 yrs. 65-74 yrs. 75-84 yrs. 85+ yrs. 65-74 yrs. 75-84 yrs. 85+ yrs.

26 Demographics: Household Overview What does the Jewish population of Northern New Jersey look like?

• Age – Survey respondents tend to be middle-aged – the mean age for all respondents is estimated at 51 years.

• Aggregate. At the aggregate level, adults ages 50-64 account for just about one-third (30%) of respondents, with a little less than half (46%) under the age of 50, and 24% age 65 or over.

. At 22% the youngest (ages 18-34 ) members of the community are well-represented. The ‘elderly’ category (i.e., those ages 75 and over) are about half as large , at 11%.

• Geography. Some differences by geographic area are evident, with the older residents (age 65-74) more likely to live in Morris and Passaic counties (without Wayne); the mean age here (56.2) is also higher. . Those who are in NW Bergen are significantly more likely to be middle age (50-64), while those in Wayne are significantly more likely to be 18-34. . Those who live in South Hudson and Teaneck/Bergenfield are significantly more likely to be younger (18-34). . Those who live in North Hudson have the highest average age (63.2), with those in South Hudson having the lowest average age (39.0)

27 Demographics: Household Overview What does the Jewish population of Northern New Jersey look like?

Size of Jewish Households (% Response)

29%

Average household 23% size: ~3.1

18%

13% 11%

4% 2%

One Two Three Four Five Six Seven+

28 Demographics: Household Overview What does the Jewish population of Northern New Jersey look like?

Number of Children Under Age 18 in Household (% Response) Household Structure (% Response) One (36%) 36% Two (37%) 55% 45% Three (19%) Four (5%) 37% Five or more (3%)

19% Households with Children Under 18 Households Without Children Under 18

29 Demographics: Household Overview What does the Jewish population of Northern New Jersey look like?

• Household Organization – The Jewish community of Northern New Jersey encompasses a mix of household sizes and structures. • Household Size. Area households range in size from one person (13%) up to nine or more (.04%). The two person and four person households are the most common: 29% of respondents say they live with one other person, and 23% say they live with three others. The average household has 3.1 individuals. . Geography. Those in North Hudson are much more likely to live by themselves, or perhaps have only one more person in the house with them - the average household size there is only 1.9 individuals. Teaneck and Bergenfield have and average of 3.8 individuals living in a house. . Religious Affiliation. The Orthodox families have an average of 3.9 individuals in their homes , this is significantly more than other denominations. • Household Structure. Just under half (45%) of the households containing at least two people include a minor child (under age 18). Of these households with minor children, close to three-quarters (73%) include one or two children. The average number of children in a North Jersey Jewish household is 2.0. . Geography. Those in Passaic/Morris Counties (No Wayne) and North Hudson are more likely to not have any children living in their homes, while those in Teaneck/Bergenfield are most likely to have children at home. Those in Teaneck/Bergenfield and Passaic/Morris Counties (No Wayne) have the highest average number of children per home (2.4), while those in North Hudson have the lowest (1.2). . Religious Affiliation. More than six in ten (63%) of the Orthodox families have at least one child, and on average they have 2.6, which is significantly more than in other denominations.

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Demographics: Household Overview What does the Jewish population of Northern New Jersey look like?

Ages of Children Religious Upbringing of Children (% of Households) (% of Households) 94%

55% 46% 37%

5% 2% 1%

Solely Jewish and Not Jewish No 0-4 Years Old 5-12 Years Old 13-17 Years Old Jewish Something Religion/ Else Undecided

31 Demographics: Household Overview What does the Jewish population of Northern New Jersey look like?

• Household Organization (cont.) – Ages of Children • Aggregate. Jewish families in Northern New Jersey include a good mix of children – from newborn to seventeen years old. More than one-third (37%) of the households have at least one child under five, 55% have at least one child between 5 and 12 years old, and 46% have at least one teenager (13-17 years old). • Geography. While two-thirds of the families in South Hudson County have a young child, three-quarters of the families in Passaic/Morris (no Wayne) have a child between 5 and 12 years old. Less then 20% of families in Hudson County include a teenager.

– Religious Upbringing • Aggregate. Although the vast majority (94%) of Jewish households are raising their children as solely Jewish, a measureable portion (5%) are including another religion along with Judaism. • Geography. Parents in Passaic/Morris (no Wayne) and North Hudson are significantly more likely to be raising their children as “Jewish and something else,” while virtually all parents in East Bergen, South Bergen and specifically Teaneck/Bergenfield are raising their children as “solely Jewish.”

32 Demographics: Household Overview What does the Jewish population of Northern New Jersey look like?

Single/Not Married (% Response) Marital Status (% Response)

60% 27% Single Never Married Widowed 73% Divorced/Separated 21%

19% Single/ Not Married Married/Living with Partner

33 Demographics: Household Overview What does the Jewish population of Northern New Jersey look like?

• Household Overview (cont.) – Marital Status. Most respondents are married (73%) or living with a partner (3%). • Geography. This is especially true of those in North West, North Central, and Eastern Bergen County, where at least 80% live with a spouse or partner as compared to 69% of those in Morris/Passaic Counties and 65% or those in South Hudson County. • Age. As would be expected there are significantly more singles among the youngest (under age 35) and oldest (over age 75) segments. Those who are older are more likely to be widowed, while the younger segment is more likely to be single, never married. • Religious Affiliation. Both Orthodox respondents and synagogue members are significantly more likely to be married than are respondents from other denominations and those who are unaffiliated. • Donor Profile. Those who donate to Federation are significantly more likely to be married; those who are single are more likely to be widowed. – Diversity. The Jewish population in Northern New Jersey is very homogenous. • Ethnicity. Virtually all respondents (99%) are White/Caucasian. • Language. English is the language spoken in the homes of 97% of the respondents. The remaining 3% is split evenly between Russian, Hebrew, and “Other” (i.e.: French, Portuguese, Romanian, Spanish). • LGBTQ. There is a very small, but measurable presence of individuals who consider themselves LGBTQ (lesbian, gay, bi-sexual, transgender, questioning) – 3% agreed and 1% was unsure whether anyone in their household considered themselves LGBTQ. . Geographically, the larger LGBTQ population is in Passaic and Morris County (no Wayne) (9%) and Eastern Bergen County (5%). In Northwest Bergen County 99% of the households do not include anyone who is LGBTQ.

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Demographics: Education What does the Jewish population of Northern New Jersey look like?

Educational Achievement (% Response)

17% 15%

32% 36%

High School/Associates Degree Bachelor's Degree Master's Degree Ph.D/Professional Degree

35 Demographics: Education What does the Jewish population of Northern New Jersey look like?

• Education – It is well-documented that Jewish adults are more likely to be college-educated than are other adults in the U.S. This level of educational attainment is even more pronounced for Jewish adults in Northern New Jersey. • According to the recent Brandeis University study, American Jewish Population Estimates: 2012, 60% of Jewish adults have earned a college degree or higher vs. 28% of all American adults. • In the Northern New Jersey area, 85% of Jewish adults have earned a college degree or higher. . Geography. There certainly appears to be geographic pockets where those who are more (or less) educated settle. » Significantly more of those with Doctorate/Professional degrees live in East Bergen, while significantly more of those with Associate degrees are located in Wayne and Central Bergen. » Those with a high school education are significantly more likely to live in South Hudson, while those with a Bachelor’s degree are significantly more likely to live in North Central Bergen. . Age. Older Jewish adults (i.e., those 75 years old and older) are more likely to have ended their formal education at the high school or Associates degree level. » A significantly large portion of younger Jewish adults (i.e., those between 18 and 34) have also ended their formal education at the high school level – but one can not be sure of their plans for future. . Income. Those with household incomes under $100,000 are significantly less likely than those with higher incomes to have earned a college degree . » While education is clearly correlated with income, it is not the only factor given that 10% of those with household incomes over $500,000 have no college experience.

36

Demographics: Employment What does the Jewish population of Northern New Jersey look like?

Employment Status Status of Those Not Currently Employed (% Response) (% Response)

15% 13% Financially Independent (1%) 17% 30% Full time volunteer (2%) 42% Disabled (5%) Student (9%) 66% Homemaker (17%) Retired (66%) Employed Full Time Self-Employed Employed Part Time Not Currently Employed

Work Location 48% (% Response)

25%

7% 7% 4% 3% 3% 2%

Bergen NYC Passaic Hudson Essex Morris Other NJ Other County Metro County County County County 37 Demographics: Employment What does the Jewish population of Northern New Jersey look like?

• Employment – The majority of respondents (70%) are currently working outside the home – 42% are employed full time, 15% are self-employed and 13% are working part-time. Most of those not currently employed (66%) are retired. • Geography. The highest employment rates are found in South Hudson (85%) and Teaneck/Bergenfield (77%). The lowest employment rates are in Passaic/Morris (without Wayne) and North Hudson (51% each). . One quarter (24%) of the employed residents in North Central Bergen are employed in their own businesses; this is significantly higher than those who are self-employed in any other part of the catchment area. • Family Situation. Those who are married are not only significantly more likely than singles to be employed (74% vs. 61%), they are more likely to be employed full time (45% vs. 33%). . Of those not currently employed, married respondents are more likely to be homemakers (25% vs. 2%) and those who are not married are more likely to be students (25% vs. 1%). • Religious Affiliation. Orthodox respondents and synagogue members are significantly more likely to be employed than are respondents from other denominations and those who are unaffiliated. . Graduates of Jewish Day Schools are significantly more likely to be employed than are those who did not go to Jewish Day School (79% vs. 67%). • Donor Profile. Federation donors are significantly more likely to be unemployed than are those who do not donate to Federation (34% vs. 28%). . It is important to note that the vast majority of unemployed Federation donors are retired .

38 Demographics: Employment What does the Jewish population of Northern New Jersey look like?

• Employment – The vast majority of employed respondents are working in professional fields such as: teaching, business and financial occupations, sales and marketing, healthcare, management, and law. • Geography. Those in the teaching/training field are significantly more likely to live in Wayne and South Hudson than in other areas of the catchment.

– The vast majority of respondents currently working outside the home work either in Bergen County (48%) or the New York City metropolitan area (25%). • Geography. In general, respondents are more likely to work near where they live. It is not surprising that most of those who live in Bergen County (58%) work in Bergen County, including 70% of those who live in North Central Bergen. . Those who work in New York City are primarily living in South Bergen County and North Hudson County, • Religious Affiliation. Orthodox respondents are significantly more likely to work in the New York City metropolitan area than are respondents from other denominations. . Graduates of Jewish Day Schools and families of current Jewish Day School students are significantly more likely to work in New York City than are those who did not go to Jewish Day School . • Age. Younger respondents (those under 50 ) are more likely to work in New York City while older respondents (those over 70) who are working are more likely to be employed in Bergen County.

39 Demographics: Income and Net Worth What does the Jewish population of Northern New Jersey look like?

Annual Household Income* Net Worth (% Response; Base = 1994) (% Response; Base = 1084)

15%

12% 7% 10% 9% 23% 8% 8% 7% 27% 25% 5% 18% 3%

<$25K $25K up $50K up $75K up $100K $150K $200K $250K $500K+ to $50K to $75K to up to up to up to up to <$100K $100k up to $500K $100K $150K $200K $250K $500K $500K up to $1M $1M up to $5M $5M+ * 5% under $100,000 unspecified 18% over $100,000 unspecified

40 Demographics: Income and Net Worth What does the Jewish population of Northern New Jersey look like?

• Annual Household Income – Northern New Jersey’s Jewish households report a range of incomes. • About one-third (32%) report household incomes of less than $100,000. Not surprisingly, these households are more likely to be found… . In Passaic/Morris County (no Wayne) and North Hudson County . At opposite ends of the age spectrum – among those under age 34 or those at least 75 years old . Among females (36% vs. 28%) . Among those who are not donors to any charity (including Federation) . Among those who do not have children under 18 living in their home (41% vs. 20%) • Just about two-thirds (68%) report household incomes of $100,000 or greater. Not surprisingly, these higher income households are more likely to be found… . In Bergen County (70%), specifically in the East (83%), Northwest (80%) and North Central (79% ) sections . In the center of the age spectrum – among those between the ages of 35 and 74 . Among males (72% vs. 64%) . Among Federation donors (75% vs. 63%) • Annual household income is strongly related to feeling a part of the Jewish community. . Three-quarters (74%) of those who feel “very “connected to the Jewish community of Northern New Jersey have an annual income of over $100,000. • Differences by religious affiliation are also noted. . Those who identify as Orthodox or Conservative are more likely to report incomes over $100,000.

41 Demographics: Income and Net Worth What does the Jewish population of Northern New Jersey look like?

• Net Worth – About two-thirds (68%) of Northern New Jersey’s Jewish households report a net worth of under one million dollars. As would be expected, there is a strong relationship between net worth and income, age and geography. • Income. In general, the higher the annual income, the higher the net worth. The vast majority of those with incomes of over $500,000 per year have a net worth in excess of one million dollars, with more than half having a net worth of over five million. . Not surprisingly, the majority of those with incomes under $100,000 are significantly more likely to also have a net worth below $100,000. • Age. As would be expected, net worth increases with time. The vast majority (85%) of younger respondents (those under 35) have a net worth of less than $500,000, with more than half (56%) having a net worth under $100,000. Conversely, half of those between 65 and 74 report a net worth of between one and five million dollars. • Geography. Those who live in Bergen County report a significantly higher net worth than do those in Passaic and Morris counties. . While those in South and Central Bergen are more likely to have a net worth of less than $500,000, those in the Northwest, North Central and Eastern parts of the County are more likely to have a net worth of above one million dollars. – Those who donate to Federation are more likely to have a net worth of over one million dollars, while those who do not donate are more likely to have a net worth of under $500,000.

42

C. Jewish Identity and Engagement

Research Question Page • What does ‘being Jewish’ in Northern New Jersey mean? 44 – Jewish identity defined (for self, spouse, parents) 44 – Religious denomination 46 – Affiliation/membership 48 – Involvement 52 – Attitudes/Values 53 • How connected are community members to Israel? 70 • Detailed Information Appendix II

43

Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

• Jewish Identity Defined – Virtually all respondents (98%) consider themselves fully Jewish. The remaining respondents consider themselves either partially Jewish (1%) or not Jewish/something else (1%). • Not surprisingly, those who consider themselves partially Jewish or not Jewish/something else are also more likely to describe themselves as Secular Jews/Just Jewish and to intermarry. They are significantly less likely to see the value of supporting Jewish organizations and more likely to support non-Jewish charities/ philanthropies only. – Most respondents come from families where both parents are Jewish and are married to other Jews, most of whom also come from families where both parents are Jewish. • A deeper look, however, shows key differences in the continuation of Jewish identity when both parents are not Jewish.

Jewish Identity: Individual, Parent, Spouse (% Response)

Parents 95% both Jewish 5% one/none Jewish All Respondents 100% Spouse/Partner 91% Jewish Spouse’s Parents 2% partially Jewish 88% both Jewish 7% not Jewish/ 12% one/none Jewish something else

44 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

Jewish Identity: Individual, Parent, Spouse by Segment (% Response)

Parents 96% both Jewish 4% one/none Jewish Jewish 98% Spouse/Partner Spouse’s Parents

91% Jewish 2% partially Jewish 88% both Jewish 7% not Jewish/ 12% one/none Jewish something else

Parents 68% both Jewish 22% one/none Jewish 10% not sure Partially Jewish* 1% Spouse/Partner 33% Jewish Spouse’s Parents 8% partially Jewish 39% both Jewish 59% not Jewish/ 61% one/none Jewish something else

Parents Respondent considers him/herself: considers Respondent 12% both Jewish 88% one/none Jewish Not Jewish/ Something Else* 1% Spouse/Partner Spouse’s Parents 89% Jewish 83% both Jewish 11% not Jewish/ 17% one/none Jewish something else

*Small sample size (n=<35) 45 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

Denomination Denomination by County (% Response) (% Response)

62%

5% 46% 9% 36% 20% 40% 30% 25% 26% 26% 21%

11% 8% 8% 9% 5% 5% 6% 2%

Bergen Passaic/Morris South Hudson

Conservative Reform Orthodox Just Jewish Other Conservative Reform Orthodox Just Jewish Other

46 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

• Religious Denomination – Respondents identify with more than one dozen denominations/movements within Judaism, with the Conservative (40%), Reform (26%), and Orthodox (20%) denominations comprising the majority of the population. Those who describe themselves as Secular Jews/Just Jewish account for 9% of responses. • Other denominations/movements mentioned (<1% each) include: Chabad, Reconstructionist, Humanist, Sephardic, Hasidic, ‘Conservadox’, egalitarian, between Conservative and Reform, etc. – Some ‘clustering’ by denomination is evident. • Geography. . Bergen County is home to a higher proportion of Orthodox Jews than either Passaic/Morris or Hudson Counties and within Bergen County, Orthodox clusters are noted in the Teaneck/Bergenfield and South Bergen areas. . Conservative Jews tend to cluster in areas (rather than counties), with relatively large populations in Wayne, North Central Bergen County, and South Hudson County. . Reform Jews are found in larger proportion in Northwest Bergen and the Passaic/Morris region excluding Wayne. . Secular Jews/Just Jewish respondents are found in higher proportion in the North Hudson area. • Age. Conservative Jews tend to skew older (65+ years) while Orthodox Jews tend to skew younger (<35 years). No significant differences by age were noted among Reform Jews or those who identify as Secular Jews/Just Jewish. • Intermarriage. Intermarriage is significantly more prevalent among Reform and Secular Jews/Just Jewish as compared to Conservative and Orthodox Jews.

47 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

Belonging to/Supporting Jewish Organizations Belonging to/Supporting Jewish (% Response) 70% Organizations (Catchment Area: By County) 74% 70%

60%

27%

13% of 7% of 21% of 28% Bergen Bergen Passaic/ 17% County County Morris Counties 17% 14% 9% 5% 5% 4% 6% 2% 2%

Synagogue Chabad Havurah Social/Political Kaplen JCCOTP Bergen YJCC Wayne Y Bergen Passaic/Morris South Hudson Organization Synagogue Chabad Havurah

48 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

• Affiliation/Membership – The proportion of respondents currently paying dues/fees to belong to and/or support a Jewish organization varies by type of organization. • Most often, respondents are paying dues/fees to a synagogue/temple/shul. • A more moderate proportion pay to support Chabad, and/or belong to a local chapter of a Jewish organization (e.g., AIPAC, B’nai B’rith, Hadassah, ORT, etc.). • Relatively few respondents (<10%) are JCC or Y members. – For each type of organization, differences by segment are evident. • Religious organizations. Segment differences are typically based on geography and religious factors, household demographics, experience with Jewish day schools, and attitude towards the community. • JCCs and Ys. Segment differences are typically based on geography, household demographics, experience with Jewish day schools, and attitude towards the community. • Local chapter of a Jewish social/political organization. Differences by segment suggest that older, Conservative women from high income households form the ‘sweet spot’ for these types of organizations.

49 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

• Affiliation/Membership (cont.) – In general, organizations are experiencing similar rates of member ‘inflows’ and ‘outflows,’ however there are opportunities for growth as noted below. Member development and retention strategies that incorporate these segment-specific opportunities will enhance their likelihood of success. Membership Patterns Over Time: By Type of Jewish Organization (% Response) Current Members/ Among Current Non- Growth Prospects: Type of Jewish Supporter Members/Supporters Segments Most Likely to Join Organization Belonged in Plan to Belong Yes No in the Future the Past in the Future • Wayne, South Hudson; 18-34, 35-49; children <18 yrs.; work part Synagogue/temple/shul 70% 30% 40% 39% time, work in NYC; Orthodox, Conservative; JDS grad, JDS family Havurah 5 95 3 6 • Wayne; <$150K; 18-34; not married; Secular/Just Jewish Chabad 17 83 9 3 • <$50K; 18-34; Secular/Just Jewish; JDS grad, JDS family The Bergen County YJCC 5 95 6 3 • Passaic/Morris (excluding Wayne), Central Bergen; 35-49 The Kaplen JCC on the • South Bergen, Teaneck/Bergenfield; 18-34; employed part time, 9 91 8 5 Palisades work in NYC; Orthodox; JDS family The Wayne Y 4 96 9 2 • Wayne; $50K; 18-34 Local chapter of Jewish • Wayne, South Hudson; <$50K; Females; 18-34; not married; 27 73 16 17 social/political organization employed part time; JDS family

50 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

• Affiliation/Membership (cont.) – Because the JCCs/Ys tend to draw their members from a particular geographic area, it’s possible to determine membership pattern changes more precisely. In particular: • The Bergen County YJCC (in Washington Township). While 5% of respondents overall belong here, 32% of those in North Central Bergen do – clearly, a key source of members. Of those in the North Central Bergen area that do not currently belong, 33% used to belong and 5% plan to join in the future. JFNNJ may wish to explore, with YJCC management, ways to strengthen retention. • The Kaplen JCC on the Palisades. While 9% of all respondents currently belong here, 53% of those residing in East Bergen are members. Of those in East Bergen that do not currently belong, 28% used to and 7% plan to join in the future. Here too, expanding efforts to improve retention may be useful. • The Wayne Y. While 4% of respondents overall belong here, 32% of those In Wayne do; this represents 85% of all of those in the survey population who are members. Of those in Wayne who do not currently belong, 61% used to belong and 17% plan to join in the future. Clearly, moving The Wayne Y out of the Jewish Community Center (JCC) system and into the YMCA system has taken its toll, but the relatively large proportion of (younger) respondents who are planning to join suggests that this may be less of an issue going forward.

51 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

• Involvement – Respondents who are involved with the Jewish community of Northern New Jersey are well- represented in this survey population – this includes both paid employees and Board members of Jewish organizations. • Paid employees are more likely to be living in Teaneck/Bergenfield, South Hudson, or South Bergen than in other areas; to be young (<35 years), and employed part time. They are more likely to have a strong emotional connection to Israel and to donate to Jewish charities/philanthropies only. • Board members of Jewish organizations are more likely to reside in East Bergen, be at least 35 years old, have an annual household income of $200K+, feel very much a part of the Jewish community in Northern New Jersey, and recognize the role and importance of Jewish organizations in the community.

Involvement: Involvement: Paid Employee Board Member (% Response) (% Response)

86% 14% 80% 20%

Paid employee Not a paid employee Board member Not a Board member

52 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

How Much Do People Feel a Part of the Jewish Community in Northern New Jersey? (% Response)

12% 6%

54% 28%

Very much Somewhat Not very much Not at all

53 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

• Attitudes/Values: Feeling Part of the Jewish Community in Northern New Jersey – The majority of respondents (82%) feel some connection to the Jewish community in Northern New Jersey – for more than half (54%), that connection is very strong while just over one-quarter (28%) have a more moderate connection. – These differences by segment suggest a number of challenges facing JFNNJ, in particular: • How can JFNNJ expand its reach beyond Bergen County so that residents elsewhere in the catchment area feel part of the Jewish community? • What can JFNNJ do to lower the financial barrier for middle and lower income households so they feel more a part of the Jewish community? • How can JFNNJ leverage the strong sense of community found among the Orthodox to better support JFNNJ’s mission and goals? • Can/should JFNNJ do more to welcome the growing number of intermarried couples/families and make them feel part of the Jewish community?

54 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

How Much do People Feel a Part of the Jewish Community in Northern New Jersey? (Catchment Area: by County)

6% 4% 8% 7% 9% 12% 12% 21% 27% 28% 34% 32%

54% 60% 47% 39%

Total Survey Participants Bergen Passaic/Morris South Hudson

Very much Somewhat Not very much Not at all

55 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

How Much do People Feel a Part of the Jewish Community in Northern New Jersey? (County Specifics: Bergen)

4% 4% 4% 3% 3% 5% 6% 9% 9% 14% 12% 11%

25% 21% 27% 27% 36% 36%

67% 60% 66% 57% 46% 48%

Total Bergen NW Bergen NC Bergen E Bergen S Bergen Central Bergen County

Very much Somewhat Not very much Not at all

56 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

• Attitudes/Values: Feeling Part of the Jewish Community in Northern New Jersey (cont.) – Differences by segment are noted below. Interestingly, no significant differences by age were found. • Geography. Bergen County residents are more likely than residents of other counties to feel ‘very much’ a part of the community. Within Bergen County, this feeling is particularly strong in East Bergen, South Bergen, and Teaneck/Bergenfield. Respondents who feel ‘not very much/not at all’ a part of the community are more likely to live in Passaic/Morris counties (outside of Wayne) and Hudson County (especially in North Hudson). • Income. The higher the household income, the more likely the respondent is to feel ‘very much’ a part of the community – especially those with household incomes of $250K+. • Employment status. Respondents who are employed part time are more likely than others to feel ‘very much’ a part of the community. This is not surprising as many are paid employees of a Jewish organization. • Denomination. Orthodox respondents are significantly more likely than others to feel ‘very much’ a part of the Jewish community of Northern New Jersey, and correlates with the segment differences noted by geography. As expected, a significantly higher proportion of those who feel ‘not very much/not at all’ a part of the community consider themselves Secular Jews/Just Jewish. • Intermarriage. Compared to inmarried respondents, intermarried respondents are nearly 4 times as likely to feel ‘not very much/not at all’ a part of the community (45% vs. 12%). • Attitudes. Those who feel ‘very much’ a part of the community are also supportive in other ways. They more strongly believe: in the power of area Jewish organizations to address important issues/needs; that belonging to Jewish organizations is affordable; that it’s important to support Jewish organizations. As well, they are more likely to feel ‘extremely’ emotionally attached to Israel. • Donor behavior. Those who feel ‘very much’ a part of the community are also more inclined to donate to Jewish causes only and/or donate to Federation. 57

Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

Attitudes and Values

Being Jewish is important to me 80% 18% 2%

It is important that future generations of my family consider themselves 77% 20% 3% Jewish

Being part of a Jewish community is 65% 30% 5% important to me

It is important to live in an area where Jewish programs/services are 57% 36% 7% conveniently located

Supporting Jewish causes is important 55% 41% 4% to me

Strongly agree Agree Disagree/Strongly disagree 58 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

Attitudes and Values

Being a member of a synagogue 53% 25% 22% is part of my Jewish identity

Supporting Jewish organizations is 49% 44% 7% important to me

All things being equal, it’s important that the services I need are provided by 27% 45% 28% Jewish agencies

Belonging to Jewish organizations in 23% 45% 32% northern New Jersey is affordable for me

Jewish organizations in NNJ successfully address the important issues/needs 22% 60% 18% facing the community

Strongly agree Agree Disagree/Strongly disagree 59 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

• Attitudes/Values: Jewish Identity, Continuity, and Community – In this community, Jewish identity and Jewish continuity are strongly held values. • Almost all survey respondents (98%) agree that being Jewish is important to them – and 80% strongly agree. • A similar proportion (97%) agree that it’s important that future generations of their family consider themselves Jewish – and just over three-quarters (77%) strongly agree. – Respondents value the sense of community almost as much. • 96% believe in supporting Jewish causes – and just over half (55%) feel strongly about this. • 95% say being part of a Jewish community is important to them – two-thirds (65%) of whom strongly agree. • 93% say it’s important to live in an area where Jewish programs/services are conveniently located – and nearly 6 in 10 (57%) strongly agree. – Respondents’ support of/belief in the value of Jewish organizations and institutions is not quite as strong, however. While these attitudes explain some of the issues/hurdles facing JFNNJ, they also provide insight into the actions/messages JFNNJ needs to take to overcome them. • 93% say it’s important to support Jewish organizations – yet just under half (49%) feel strongly about this. • 88% agree that local Jewish organizations successfully address important community issues/needs – yet less than one-quarter (22%) strongly agree. • 78% consider being a synagogue member part of their Jewish identity – and over half (53%) strongly agree. Put another way, however, this means that for nearly one-quarter of respondents (22%), synagogue membership does not play a role in their Jewish identity. • 72% would like to get the services they need from a Jewish agency – but only 27% feel strongly about this. – Affordability is an issue for nearly one-third of respondents. 60

Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

Attitudes and Values: Catchment Area by County

80% 80% Being Jewish is important to me 79% 84%

77% It is important that future generations of 78% my family consider themselves Jewish 73% 79%

65% Being part of a Jewish community is 67% important to me 57% 70%

It is important to live in an area where 57% 61% Jewish programs/services are conveniently 44% located 46% % = Strongly Agree 55% Supporting Jewish causes is important to 58% me 49% 37%

Total Survey Participants Bergen Passaic/Morris South Hudson

61 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

Attitudes and Values: Catchment Area by County

53% Being a member of a synagogue is part of 57% my Jewish identity 46% 40%

49% Supporting Jewish organizations is 54% important to me 38% 37%

All things being equal, it's important the 27% 31% services I need are provided by Jewish 20% agencies 17%

23% Belonging to Jewish organizations in 25% northern NJ is affordable for me 18% 25% % = Strongly Agree Jewish organizations in northern NJ 22% 24% successfully address the issues/needs 18% facing the community 14%

Total Survey Participants Bergen Passaic/Morris South Hudson 62 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

• Attitudes/Values: Jewish Identity, Continuity, and Community (cont.) – Further analysis of these attitudes/values by segment reveals differences that suggest the following about the Jewish community in JFNNJ’s catchment area: • In the South Bergen area, especially Teaneck/Bergenfield, a high proportion of respondents religiously identify with the Orthodox movement. Respondents in these areas are more likely than respondents living elsewhere to feel strongly about just about every value tested. . They are highly committed to their Jewish identity, to Jewish continuity, and to living in a Jewish community. They believe in supporting Jewish causes and organizations, and prefer to get the services they need from a Jewish agency. As such, these segments would seem to represent the ideal target market for JFNNJ. . However, they are less likely than others to feel that Jewish organizations in northern New Jersey successfully address community issues/needs, and that belonging to Jewish organizations in northern New Jersey is affordable. These two perceptions may lessen their enthusiasm/support for an organization like JFNNJ. • Respondents living outside of Wayne in Passaic/Morris counties, and to a lesser extent Hudson County (especially North Hudson) stand in sharp contrast to this picture. These residents are much less likely to care about being Jewish, Jewish continuity, or being part of a Jewish community. They are more likely to identify as Secular/Just Jewish and to be intermarried, and less likely to be affiliated. At issue for JFNNJ will be deciding to what extent limited resources should be devoted to supporting those who may not especially care about being Jewish now, but who may in the future. • There is an income ‘threshold’ at $200K above which respondents are not only more supportive but more fully involved/able to participate in the Jewish community. As these respondents are often younger, finding ways to overcome this hurdle will help to create the next generation of involved Jews. • Although one might reasonably expect Federation donors to feel more positively than non-donors regarding the ability of Jewish organizations in northern New Jersey to successfully address important issues/needs in the community, this is not the case. JFNNJ should explore ways to more clearly articulate its successes for its donors. 63

Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

Attitudes and Values: Day School Families and Day School Graduates

80% Being Jewish is important to me 86% 93%

It is important that future generations of 77% 86% my family consider themselves Jewish 93%

Being part of a Jewish community is 65% 76% important to me 87%

It is important to live in an area where 57% Jewish programs/services are conveniently 71% located 79%

% = Strongly Agree Supporting Jewish causes is important to 55% 69% me 76%

Total Survey Population Day School/Yeshiva Graduate Day School/Yeshiva Family 64 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

Attitudes and Values: Day School Families and Day School Graduates

Being a member of a synagogue is part of 53% 65% my Jewish identity 78%

Supporting Jewish organizations is 49% 62% important to me 70%

All things being equal, it's important the 27% services I need are provided by Jewish 36% agencies 41%

Belonging to Jewish organizations in 23% 23% northern NJ is affordable for me 21%

Jewish organizations in northern NJ 22% % = Strongly Agree successfully address the issues/needs 27% facing the community 26%

Total Survey Population Day School/Yeshiva Graduate Day School/Yeshiva Family 65 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

Attitudes and Values: JFNNJ Donors and JFNNJ Non-Donors

80% Being Jewish is important to me 87% 76%

It is important that future generations of 77% 83% my family consider themselves Jewish 73%

Being part of a Jewish community is 65% 76% important to me 57%

It is important to live in an area where 57% Jewish programs/services are conveniently 66% 51% located % = Strongly Agree

Supporting Jewish causes is important to 55% 70% me 45%

Total Survey Population JFNNJ Donors (n = 1069) Non-donor (n = 1746) 66 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

Attitudes and Values: JFNNJ Donors and JFNNJ Non-Donors

Being a member of a synagogue is part of 53% 66% my Jewish identity 45%

Supporting Jewish organizations is 49% 65% important to me 38%

All things being equal, it's important the 27% services I need are provided by Jewish 33% agencies 24%

Belonging to Jewish organizations in NNJ is 23% 33% affordable for me 17% % = Strongly Agree

Jewish organizations in NNJ successfully 22% address the issues/needs facing the 25% community 20%

Total Survey Population JFNNJ Donors (n = 1069) Non-donor (n = 1746) 67 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

• Attitudes/Values: Jewish Identity, Continuity, and Community (cont.) – Differences by segment were noted as follows: • Being Jewish. . Most likely to strongly agree. Wayne, Teaneck/Bergenfield; Orthodox, Conservative; Kaplen JCC members, Wayne Y members; JDS family; Federation donor . Most likely to disagree/strongly disagree. Passaic/Morris counties excluding Wayne; $500K+; Secular/Just Jewish; intermarried • Future generations are Jewish. . Most likely to strongly agree. Wayne, South Bergen, Teaneck/Bergenfield; 18-34, 35-49; children <18; Orthodox, Conservative; inmarried; JDS graduate; JDS family; Federation donor . Most likely to disagree/strongly disagree. Passaic/Morris counties excluding Wayne, North Hudson; $500K+; Secular/Just Jewish; not affiliated; intermarried • Supporting Jewish causes. . Most likely to strongly agree. East Bergen, South Bergen, Teaneck/Bergenfield; $200K+; 35-49; Orthodox; Havurah; inmarried; JDS graduate; JDS family; Federation donor . Most likely to disagree/strongly disagree. Passaic/Morris counties excluding Wayne, North Hudson; Secular/Just Jewish; not affiliated; intermarried • Being part of a Jewish community. . Most likely to strongly agree. Wayne, East Bergen, South Bergen, Teaneck/Bergenfield, South Hudson; $250K+; 35-49; children <18; Orthodox, Conservative; inmarried; JDS graduate; JDS family; Federation donor . Most likely to disagree/strongly disagree. Passaic/Morris counties excluding Wayne; Secular/Just Jewish; not affiliated; intermarried • Living where Jewish programs services are conveniently located. . Most likely to strongly agree. East Bergen, South Bergen, Central Bergen, Teaneck/Bergenfield; $200K+; female, 35-49; children <18; Orthodox; inmarried; JDS graduate; JDS family; Federation donor . Most likely to disagree/strongly disagree. Passaic/Morris counties excluding Wayne, North Hudson; <$50K; Secular/Just Jewish; not affiliated; intermarried 68

Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

• Attitudes/Values: Jewish Identity, Continuity, and Community (cont.) – Differences by segment (cont.) • Supporting Jewish organizations. . Most likely to strongly agree. East Bergen, South Bergen, Teaneck/Bergenfield; $200k+; 35-49; Orthodox; inmarried; JDS graduate; JDS family; Federation donor . Most likely to disagree/strongly disagree. Passaic/Morris counties excluding Wayne, North Hudson; Secular/Just Jewish; not affiliated; intermarried • Jewish organizations in northern New Jersey successfully address community issues/needs. . Most likely to strongly agree. East Bergen; Kaplen JCC members . Most likely to disagree/strongly disagree. Passaic/Morris counties excluding Wayne; <$50K; Secular/Just Jewish; Havurah member, not affiliated; intermarried • Being a synagogue member. . Most likely to strongly agree. South Bergen, Teaneck/Bergenfield; $100K+ excluding $150-$200K; 65-74; married; with children <18; Orthodox; inmarried; JDS graduate; JDS family; Federation donor . Most likely to disagree/strongly disagree. Passaic/Morris counties excluding Wayne, North Hudson; <$50K; 18-34; not married; Secular/Just Jewish; not affiliated; intermarried • Getting services from a Jewish agency. . Most likely to strongly agree. East Bergen, South Bergen, Central Bergen, Teaneck/Bergenfield; 65-74; Orthodox; Havurah members, Chabad supporters; JDS family; Federation donor . Most likely to disagree/strongly disagree. Passaic/Morris counties excluding Wayne, North Hudson, South Hudson; 18-34; work in Hudson County; Reform, Secular/Just Jewish; not affiliated; intermarried • Belonging is affordable. . Most likely to strongly agree. North Central Bergen; $200K+; 65+; retirees; Bergen YJCC members, Kaplen JCC members; inmarried; Federation donor . Most likely to disagree/strongly disagree. Passaic/Morris counties excluding Wayne, North Hudson; <$100K; 18-34, 35-49; with children <18; Secular/Just Jewish; not affiliated; intermarried 69 Jewish Identity and Engagement How attached are community members to Israel?*

How Attached are Community Members to Israel? (% Response)

6%

26% 37%

31%

Extremely attached Very attached Somewhat attached Not attached

*Survey fielded prior to June, 2014 events in Gaza

70 Jewish Identity and Engagement How attached are community members to Israel?*

How Attached are Community Members to Israel? (Catchment Area: by County)

6% 5% 5% 8%

26% 24% 35% 26%

30% 31% 26% 49%

37% 41% 34% 17%

Total Survey Bergen Passaic/Morris South Hudson Participants

Not attached Somewhat attached Very attached Extremely Attached

*Survey fielded prior to June, 2014 events in Gaza

71 Jewish Identity and Engagement How attached are community members to Israel?*

How Attached are Community Members to Israel? (County Specifics: Bergen County)

3% 3% 5% 8% 9% 8% 20% 17% 24% 25% 39% 35% 30% 30% 30% 33% 24% 27%

50% 41% 47% 26% 32% 34%

Total Bergen NW Bergen NC Bergen E Bergen S Bergen Central Bergen County

Not attached Somewhat attached Very attached Extremely attached

*Survey fielded prior to June, 2014 events in Gaza

72 Jewish Identity and Engagement How attached are community members to Israel?

• Emotional Attachment to Israel [NOTE: Asked only to those not born in Israel] – Two-thirds of respondents (67%) feel some level of emotional attachment to Israel – for just over a third (37%) that connection is very strong. • Segments that feel more strongly attached include: . Geography. Bergen County in general; also East Bergen, South Bergen, and Teaneck/ Bergenfield . Income. $500K+ . Age. 75+ . Denomination. Orthodox, Conservative . Attitudes/Values. Feel very much a part of the Jewish community of Northern NJ • Segments more likely to feel ‘detached’ from Israel include: . Geography. Passaic/Morris Counties (excluding Wayne); Northwest Bergen, North Central Bergen . Denomination. Reform, Secular/Just Jewish . Attitudes/Values. Do not feel part of the Jewish community of Northern NJ

Jewish Identity and Engagement How attached are community members to Israel?

Most Recent Trip to Israel Most Recent Trip to Israel: by Type (% Response) (% Response)

10% 5% 24% 12% 34% 66% 11% 38%

<6 months ago 6 months to <1 yr, ago With an organized Jewish group Not with an organized group 1-2 yrs. ago 3-4 yrs. ago 5 or more yrs. ago Never

74 Jewish Identity and Engagement How attached are community members to Israel?

• Emotional Attachment to Israel (cont.) [NOTE: Asked only to those not born in Israel] – Most respondents (76%) have traveled to Israel and the correlation between travel and emotional attached to Israel is clear. Those segments that feel more strongly attached are typically the segments with higher proportions of people who have traveled to Israel and vice versa. • Segments with the highest proportion of travelers to Israel include: . Geography. East Bergen, South Bergen, and Teaneck/ Bergenfield . Income. $500K+ . Denomination. Orthodox . Attitudes/Values. Feel very much a part of the Jewish community of Northern NJ • Segments with the lowest proportion of travelers to Israel include: . Geography. Passaic/Morris Counties (excluding Wayne); Northwest Bergen, North Central Bergen, Central Bergen, North Hudson . Denomination. Reform, Secular/Just Jewish . Attitudes/Values. Do not feel part of the Jewish community of Northern NJ

75 Jewish Identity and Engagement How attached are community members to Israel?

• Emotional Attachment to Israel (cont.) [NOTE: Asked only to those not born in Israel] – For those wishing to travel to Israel, there is no shortage of Jewish groups capable of organizing a trip to suit the traveler’s specific needs/interests, not matter how broad or narrow. Two-thirds of respondents (34%) last visited Israel on a trip with an organized group. • Most often, respondents traveled on trips organized by Jewish groups including: Birthright (20%), a synagogue (16%), Jewish Federation/UJA mission (15%). However, more than 75 distinct organizations were mentioned by respondents as trip organizers, ranging from the American Jewish Congress (AJC) to the Zamir Choral Foundation (and everything in-between). – However, the majority of respondents (66%) don’t travel with an organized group. • Private tours (non-family) and family group tours are the most common (26% and 24% respectively). Nearly as many (22%) travel to visit family/attend family events, or as part of a family trip (without a tour). Another 8% of respondents just visited ‘on their own.’ • Other reasons for visiting Israel (mentioned by less than 5%) include: for business/attend a conference, as part of a study abroad program thru college/university, to celebrate a bar/bat mitzvah, etc.

76 Jewish Identity and Engagement How attached are community members to Israel?

• Emotional Attachment to Israel (cont.) [NOTE: Asked only to those born in Israel] – Not surprisingly, those born in Israel are likely to return to visit, with most returning at least 5 times since they’ve moved. • No significant differences by segment were noted.

Number of Times Traveling to Israel Since Moving to the US (% Response)

16% 6%

78%

Zero 2 to 4 5 or more

77

D. Perceptions of Local Jewish Organizations

Research Question Page • How familiar are community members with… – Local Jewish organizations? 79 – Local educational institutions (i.e., Jewish days schools/yeshivas)? 83 • What do community members think of… – Local Jewish organizations? 85 – Local educational institutions (i.e., Jewish days schools/yeshivas)? 87

• Detailed Information Appendix III

78

Perceptions of Local Jewish Organizations How familiar are community members with local Jewish organizations?

High Familiarity

77% 73% 72% Moderate Familiarity

60% 40% 57% 55% Limited Familiarity 33% 39% 48% 46% 54% 54% Niche 42% 36% 34% 31% 26% 27% 29% 26%

40% 37% 33% 18% 21% 15% 18% 21% 17% 20% 17% 8%

JFNNJ JDS/Yeshivas Kaplen JCC Daughters Jewish Bergen JFS Bergen/ Wayne Y BCHSJS JFS North J-ADD of Miriam Home/ Cty YJCC N. Hudson Jersey Rockleigh Very Familiar Somewhat Familiar

79 Perceptions of Local Jewish Organizations How familiar are community members with local Jewish organizations?

• Familiarity* with Local Jewish Organizations – Familiarity with local Jewish organizations varies widely by entity, from a high of 77% for the Jewish Federation of Northern New Jersey to a low of 26% for J-ADD (Jewish Association for Developmental Disabilities. Three ‘tiers’ of familiarity were identified: • High (70% or more familiar). This includes Jewish Federation of Northern New Jersey, and The Kaplen JCC on the Palisades. • Moderate (50-69% familiar). This includes Daughters of Miriam, Jewish Home at Rockleigh, The Bergen County YJCC (in Washington Township). • Limited (30%-49% familiar). This is group includes Jewish Family Service of Bergen and North Hudson (Teaneck), The Wayne Y, Jewish Family Service of North Jersey (Wayne/Fairlawn), and Bergen County High School of Jewish Studies (BCHSIS). • Niche (less than 30% familiar). This is group consists of J-ADD (Jewish Association for Developmental Disabilities). – This data suggests that there are opportunities to increase familiarity with many of these local Jewish organizations. However, before any such plans are developed, it is important to consider the ratings in those segments that likely represent the organization’s target audience and the strategic goals of the organization.

*Familiarity = % very and somewhat familiar 80 Perceptions of Local Jewish Organizations How familiar are community members with Federation?

Federation Donors 92% Non-Donors Age Geography 68% •18-34 67% Bergen 80% •35-49 76% Wayne 88% •50-64 82% Passaic/Morris 63% Hudson 50% •65-74 83% •75-84 84% •85+ 80%

Denomination Income •Conservative 83% • < $500K 76% •Orthodox 81% • > $500K 88% •Reform 70% Interfaith •Secular/JJ 63% • Inmarried 80% • Intermarried 50%

*Familiarity = % very and somewhat familiar 81 Perceptions of Local Jewish Organizations How familiar are community members with local Jewish organizations?

• Familiarity* with Local Jewish Organizations: JFNNJ Drill Down – A more detailed look at differences in familiarity by segment provides insight into both areas of strength and areas of opportunity for JFNNJ, depending of course, on its overall strategy and goals. • Geography. Familiarity with JFNNJ is very high in Wayne (88%), but elsewhere in Passaic/ Morris Counties only 63% are; familiarity among Hudson County residents is even lower (50%). If JFNNJ’s goal is to be the ‘central address’ for its catchment area, then it needs to focus on efforts to increase familiarity in areas beyond Bergen County. • Income. At 88%, significantly more respondents with household incomes of $500K+ are familiar with JFNNJ (vs. 76% of others). While no significant differences among other income segments were noted, JFNNJ may wish to consider identifying those lower income segments it feels best represent short and long term growth potential for the organization and then developing plans to raise its profile in those segments. • Age. Familiarity with JFNNJ is highest among respondents ages 50 and over. Sustainability for the long run will require outreach to younger segments of the catchment area. Given that many of the programs and services supported by JFNNJ are targeted to, and used by, these younger respondents, JFNNJ may need to rethink the way it ‘brands’ its support – at a minimum, ensure co-branding with the organization that delivers the service. • Denomination/Intermarriage. Among both Orthodox and Conservative respondents familiarity is high (above 80%), but less so among those who identify as Reform (70%) and Secular/Just Jewish (63%); respondents in interfaith relationships are similarly less familiar with JFNNJ than those who are inmarried (50% vs. 80%). If these are segments of interest to JFNNJ, then leadership may wish to initiate efforts to improve their knowledge of Federation with respect to those issues that matter most to them. • Donor behavior. About 8% of Federation donors say they are ‘not at all familiar’ with JFNNJ. This usually is occurs when a respondent donates to a Federation other than JFNNJ, but there are instances when the respondent is a JFNNJ donor. It will be important to make sure that this lack of knowledge about JFNNJ does not inhibit donors from reach their full giving ‘potential.’ *Familiarity = % very and somewhat familiar 82 Perceptions of Local Jewish Organizations How familiar are community members with educational institutions?

High Familiarity 82% 82% Moderate Familiarity

65% 61% Limited Familiarity 56% 52% 49% 48% 47% 46% 36% 43% 39% Niche 37% 28% 30% 33% 28% 27% 27% 21% 19% 34% 30% 29% 24% 28% 19% 19% 18% 16% 16% 11%

SSDS of The Frisch Yavneh The Moriah Torah GBDS Ma'ayanot Yeshivat Ben Porat RYNJ Yeshivat Bergen School Academy School Academy of Yeshiva HS Noam Yosef He' Atid Bergen County

Very Familiar Somewhat Familiar

*Familiarity = very and somewhat familiar 83 Perceptions of Local Jewish Organizations How familiar are community members with educational institutions?

• Familiarity* with Local Jewish Day Schools/Yeshivas – Nearly three-quarters of respondents (73%; n=2,052) are very/somewhat familiar with one ore more area Jewish Day Schools/Yeshivas. – Familiarity varies widely by school/yeshiva, from a high of 78% to a low of 28%. Depending on each school’s goals and target audiences, it may be appropriate to take steps to enhance familiarity as part of the school’s overarching strategy for recruitment and development. – Three ‘tiers’ of familiarity were identified: • High (70% or more familiar). Two schools fall into this category: Solomon Schechter Day School of Bergen County and The Frisch School. • Moderate (50-69% familiar). This category consists of three schools: Yavneh Academy, The Moriah School and Torah Academy of Bergen County. • Limited (39%-49% familiar). This is the largest group of schools and includes: Gerrard Berman Day School (GBDS), Ma’ayanot Yeshiva High School for Girls, Yeshivat Noam, Ben Porat Yosef, and Rosenbaum Yeshiva of North Jersey (RYNJ). • Niche (30% or less familiar). This tier contains one school: Yeshivat He ’At i d . This relatively low level of familiarity may be due, at least in part, to the relatively short time the school has been in existence (since 2011).

*Familiarity = % very and somewhat familiar 84 Perceptions of Local Jewish Organizations What do community members think of local Jewish organizations?*

89% 89% 88% 83% 83% 81% 81% 79% 78% 70%

48% 49% 60% 55% 63% 59% 59% 59% 58% 57%

41% 40% 28% 28% 20% 22% 22% 20% 20% 13%

Jewish Home Kaplen J-ADD Federation JFS of BCHSJS JFS of NJ Bergen Daughters of Wayne Y at Rockleigh JCCOTP Bergen/ N. County YJCC Miriam Hudson

Excellent Good

*BASE: Those who are very or somewhat familiar with the organization 85 Perceptions of Local Jewish Organizations What do community members think of local Jewish organizations?*

• Perceptions of Local Jewish Organizations – Although perceptions do vary, respondents generally think of the local Jewish organizations with which they are familiar as being ‘good’ rather than ‘excellent.’ • Most favorable perceptions. Two organizations, The Kaplen JCC on the Palisades and the Jewish Home at Rockleigh, stand out because of the high proportion of ‘excellent’ ratings received – approximately 40% of those familiar with them consider them ‘excellent.’ • Moderately favorable perceptions. Most of the organizations evaluated, including JFNNJ, fall into this category. In this group, 20-30% of those familiar with them consider them ‘excellent.’ Other organizations in this group include: J-ADD, Jewish Family Service of Bergen and North Hudson, Jewish Family Service of North Jersey (Wayne/Fair Lawn), Bergen County High School of Jewish Studies (BCHSIS), The Bergen County YJCC, and Daughters of Miriam. • Least favorable perceptions. Although over half (57%) of those who are familiar with it describe The Wayne Y as ‘good’, nearly one-quarter say it is best described by the word ‘fair.’ Only 13% use the word ‘excellent’ to describe it. Relative to other organizations in the community, it is clear that The Wayne Y has image problems.

*BASE: Those who are somewhat or very familiar with organization 86 Perceptions of Local Jewish Organizations What do community members think of Jewish educational institutions?*

89% 88% 87% 86% 86% 86% 85% 84% 82% 80% 73%

53% 53% 52% 64% 56% 55% 57% 55% 52% 50% 51%

36% 36% 31% 33% 29% 30% 29% 30% 30% 22% 22%

The Frisch Yeshivat Ben Porat Yavneh SSDS of GBDS Torah The Moriah Ma'ayanot RYNJ Yeshivat School Noam Yosef Academy Bergen Academy of School Yeshiva HS He' Atid Bergen County Excellent Good

*BASE: Those who are very or somewhat familiar with the organization 87 Perceptions of Local Jewish Organizations What do community members think of Jewish educational institutions?*

• Perceptions of Local Jewish Day Schools/Yeshivas – Respondents most often describe the Jewish Day Schools/Yeshivas with which they are familiar as ‘good’ rather than ‘excellent.’ • Most favorable perceptions. Two schools/yeshivas, The Frisch School and Yeshivat Noam, stand out because of the relatively high proportion of ‘excellent’ ratings received – more than one-third (36%) of those familiar with these schools/yeshivas consider them ‘excellent.’ • Moderately favorable perceptions. All but one of the other schools/yeshivas evaluated fall into this category. In these schools, about 30% of those familiar with them consider them ‘excellent.’ Other schools/yeshivas in this group include: Yavneh Academy, Ben Porat Yosef, Torah Academy of Bergen County, Ma’ayanot Yeshiva High School for Girls, Rosenbaum Yeshiva of North Jersey (RYNJ), Solomon Schechter Day School of Bergen County, and The Moriah School. • Least favorable perceptions. Just over half (51%) of those who are familiar with it describe Yeshivat He ’At i d as ‘good.’ While this rating is similar to those of other schools/yeshivas (so not a problem in and of itself), it may be cause for concern given the relatively low proportion of ‘excellent’ ratings (22%) and relatively high proportion of ‘fair’ ratings (21%) given for this institution.

*BASE: Those who are somewhat or very familiar with school 88

E. Programs and Activities

Research Question Page • How aware are respondents of the programs/activities offered? 90 • How are programs/activities ‘performing?’ 92 • How willing were respondents to attend if a fee/donation was required? 97 • What programs/activities did adults participate in as children? 99 • What leisure programs/activities do/did/will children participate in? 103 • What educational programs do/did/will children participate in? 108 • What other types of Jewish-focused programs/activities are needed? 113 • Detailed Information Appendix IV

89

Programs and Activities How aware are respondents of programs/activities offered?

• Awareness of Programs/Activities Offered – Respondents were asked to rate their awareness of various programs/activities grouped into 5 specific categories. On a category basis, Travel & Fitness, Education, and Religious & Social programs/activities show the highest average awareness. • The range of ratings of specific programs/activities within each category varies widely from the average rating for the category. However, category averages are useful in that they offer insight into the types of information/message respondents most often absorb and retain.

Awareness of Jewish Community Programs/Activities: Average by Category (%)

78% 74% 72% 65% 56%

Travel & Fitness Education Religious & Social Leadership & Community Advocacy

90 Programs and Activities Overview of Activities Evaluated

TRAVEL AND FITNESS PROGRAMS LEADERSHIP AND ADVOCACY PROGRAMS

• Birthright Israel • Youth/teen programs • Physical fitness center and/or pool in a Jewish setting • Missions to Israel • Travel with Jewish groups to other countries • Combating Anti-Semitism through Jewish organizations • Advocacy trips to Washington, DC • Fighting Anti-Israel movements (e.g., BDS) through Jewish EDUCATION PROGRAMS organizations • Religious School • Leadership development for professionals and volunteers in the • Adult Jewish Learning Jewish world • Ulpan • Synagogue Leadership Initiative (SLI) Workshops

RELIGIOUS AND SOCIAL PROGRAMS COMMUNITY PROGRAMS • High Holiday services • Volunteer opportunities in the community • Shabbat services • Mitzvah Day • Synagogue affiliation • Programs for adults at JCCs/Y/s (not fitness) • Hillel on local college campuses • Israel Film Festival • Saying Kaddish • PJ Library Programs • Second generation Holocaust support groups • Shalom Baby • Moishe House for post-college young adults • One Book, One Community

91 Programs and Activities What do respondents think of the programs/activities offered?

• Assessment of Programs/Activities Offered Travel & Fitness Programs/Activities (% Response) Willingness to Attend Currently Free How Well Needs Were Met Free to Programs If Fee/Donation Required* Program/Activity Aware Attended Very/ Some- Not at Attend Very/ Some- Not at Very Very Somewhat what All Somewhat what All Birthright Israel 90% 12 97 87 10 3 74 78 26 53 22 Physical fitness center and/or 74 25 90 66 24 10 9 83 26 57 17 pool in a Jewish setting Travel with Jewish Groups to 69 9 89 71 18 11 19 86 50 36 14 other countries Education Programs/Activities (% Response) Willingness to Attend Currently Free How Well Needs Were Met Free to Programs If Fee/Donation Required* Program/Activity Aware Attended Very/ Some- Not at Attend Very/ Some- Not at Very Very Somewhat what All Somewhat what All Religious School 89 38 95 70 25 5 7 76 45 31 24 Adult Jewish Learning 83 42 98 61 37 2 72 90 35 55 10 Ulpan 50 8 90 47 43 10 26 87 9 78 13

*Asked only of respondents who did not pay a fee to participate in the program/activity. 92 Programs and Activities What do respondents think of the programs/activities offered?

• Assessment of Programs/Activities Offered (cont.)

Religious & Social Programs/Activities (% Response) Willingness to Attend Currently Free How Well Needs Were Met Free to Programs If Fee/Donation Required* Program/Activity Aware Attended Very/ Some- Not at Attend Very/ Some- Not at Very Very Somewhat what All Somewhat what All High Holiday services 96 87 99 80 19 1 37 82 38 44 18 Shabbat services 94 81 98 76 22 2 85 66 30 36 34 Synagogue affiliation 93 78 98 75 23 2 12 83 39 44 17 Hillel on local college campuses 85 20 93 64 29 3 86 87 32 55 13 Saying Kaddish 85 50 99 82 17 1 93 63 29 34 37 Second generation Holocaust 36 10 95 67 28 5 75 71 33 38 29 support groups Moishe House for post-college 18 14 95 35 60 5 91 90 13 77 10 young adults (in Hoboken)

*Asked only of respondents who did not pay a fee to participate in the program/activity.

93 Programs and Activities What do respondents think of the programs/activities offered?

• Assessment of Programs/Activities Offered (cont.)

Leadership & Advocacy Programs/Activities (% Response)

Willingness to Attend Currently Free How Well Needs Were Met Free to Programs If Fee/Donation Required* Program/Activity Aware Attended Very/ Some- Not at Attend Very/ Some- Not at Very Very Somewhat what All Somewhat what All Youth/teen programs (e.g., 81 21 96 60 36 4 29 78 27 51 22 BBYO, USY, NCSY, etc.) Missions to Israel 75 5 86 69 17 14 15 92 35 57 8 Combating Anti-Semitism 68 23 98 62 36 2 77 82 26 56 18 through Jewish organizations Advocacy trips to Washington, 67 12 94 69 25 6 15 74 26 48 26 D.C. Fighting Anti-Israel movements (e.g., BDS – Boycott, 61 25 97 56 41 3 82 82 28 54 18 Divestment, Sanctions) through Jewish organizations Leadership development for professionals and volunteers in 52 19 94 56 38 6 77 85 21 64 15 the Jewish world Synagogue Leadership Initiative 48 16 94 58 36 6 89 73 21 52 27 (SLI) Workshops *Asked only of respondents who did not pay a fee to participate in the program/activity. 94 Programs and Activities What do respondents think of the programs/activities offered?

• Assessment of Programs/Activities Offered (cont.)

Community Programs/Activities (% Response)

Willingness to Attend Currently Free How Well Needs Were Met Free to Programs If Fee/Donation Required* Program/Activity Aware Attended Very/ Some- Not at Attend Very/ Some- Not at Very Very Somewhat what All Somewhat what All Volunteer opportunities in the 77 58 99 69 30 1 97 63 15 48 37 community Volunteer opportunity: Mitzvah 73 31 97 61 36 3 96 70 19 51 30 Day Programs for adults at JCCs/Y’s 69 21 94 55 39 6 29 88 22 66 12 (not fitness programs) Israel Film Festival 67 21 99 68 31 1 13 92 41 51 8 PJ Library Programs 45 44 97 67 30 3 89 71 18 53 29 Shalom Baby 36 9 88 53 35 12 77 79 12 67 21 One Book, One Community 22 25 96 59 37 4 91 72 17 55 28

*Asked only of respondents who did not pay a fee to participate in the program/activity.

95 Programs and Activities What do respondents think of the programs/activities offered?

• Assessment of Programs/Activities Offered – Respondents are generally quite pleased with the programs/activities in which they participate – 95% on average say their needs are ‘very/somewhat’ well met, with most (65%) saying their needs are ‘very’ well met. • Two exceptions were noted – only 35% of those attending programs/activities at Moishe House and only 47% of those attending adult education programs/activities said their needs were ‘very’ well met. In all other cases, more than half of attendees said their needs were ‘very’ well met. – None of the programs/activities evaluated were free to everyone, although in some cases (e.g., volunteer opportunities), the proportion of respondents who paid to participate was quite small (<5%). • There seems to be some difference of opinion as to what constitutes a free program/activity. For example, some respondents do not consider Birthright to be free, possibly due to costs associated with spending money. The same is true of volunteer activities – some do not consider these to be free, possibly because they made a voluntary contribution in support of the activity. – More typically though, the majority of attendees paid to participate – this was especially true for religious school, physical fitness center or pool in a Jewish setting, synagogue affiliation, the Israel Film Festival, missions to Israel and advocacy trips to Washington, DC where 85% or more paid to participate.

96 Programs and Activities How willing are respondents to attend if a fee/donation is required?

Among People Who Believe They Are Currently Participating for Free Willingness to Continue to Attend If a Fee Were Added

Most Willing to Continue to Moderately Willing to Continue Less Willing to Continue to Attend with a Fee Added to Attend with a Fee Added Attend with a Fee Added

• High Holiday services • Synagogue affiliation • Second generation Holocaust support groups • Shabbat services • Hillel on local college campuses • Moishe House for post-college young • Saying Kaddish • Religious School adults • Adult Jewish Learning • Mitzvah Day • Ulpan • PJ Library Programs • Volunteer opportunities in the • Programs for adults at JCCs/Y/s (not community • Birthright Israel fitness) • Israel Film Festival • Youth/teen programs • Shalom Baby • Missions to Israel • One Book, One Community • Combating Anti-Semitism through Jewish organizations • Physical fitness center and/or pool in a Jewish setting • Fighting Anti-Israel movements (e.g., BDS) through Jewish organizations • Travel with Jewish groups to other countries • Leadership development for professionals and volunteers in the Jewish world • Advocacy trips to Washington, DC • Synagogue Leadership Initiative (SLI) Workshops 97 Programs and Activities How willing are respondents to attend if a fee/donation is required?

• Impact of Adding a Fee/Donation Requirement to Events Now Attended for Free – To better understand the impact on attendance of adding a cost to programs/activities now attended for free, the proportion of respondents that remain ‘very willing’ to attend was calculated relative to the total survey population and then this number converted to a score. The higher the score, the greater the likelihood that respondents who attended for free in the past will remain willing to do so even at a cost to them. • This approach takes into consideration differences in awareness, attendance, cost paid to attend, and continued willingness to attend. • This analysis is directional in nature; true estimates of behavior change would require testing ‘purchase behavior’ at various price points. – Should a fee/donation be required, respondents who now attend for free are most likely to continue to attend Religious & Social programs/activities – Shabbat services, High Holiday Services, and saying Kaddish. Clearly, for many of these respondents, attending these activities is ‘non- negotiable.’ • In some cases, the proportion of respondents attending for free is already quite small (e.g., synagogue affiliation, religious school) and may represent people who would not be able to absorb any added costs to continue to attend. • In other cases, the proportion of respondents attending for free is quite large (e.g., One Book, One Community) yet respondents may not be as committed to participating if there is a cost associated.

98 Programs and Activities What programs/activities did adults participate in as children?

Leisure Programs/Activities (% Response; Base = All Adults)

Jewish weekend or afterschool activities 62%

Jewish overnight camp 45%

Jewish day camp 44%

Non-Jewish day camp 42%

Non-Jewish overnight camp 29%

Jewish teen tour 27%

Non-Jewish teen tour 10%

99 Programs and Activities What programs/activities did adults participate in as children?

• Participation in Leisure Programs/Activities – As children, nearly two-thirds of respondents participated in Jewish weekend or afterschool activities. Camp was also fairly popular, with over 40% each participating in Jewish-sponsored day camp and overnight camp. About the same proportion participated in day camp sponsored by a non-Jewish organization; fewer, however, attended non-Jewish sponsored overnight camp. – Some differences by segment were noted: • Denomination. Orthodox respondents are significantly more likely than others to have participated in Jewish- sponsored leisure programs/activities, especially weekend or afterschool programs/activities and camps. • Geography. Differences based on geography are closely aligned with difference by denomination – areas with large Orthodox populations (e.g., East Bergen, South Bergen, and Teaneck/Bergenfield) exhibit higher proportions of respondents who participated in Jewish-sponsored leisure activities, especially weekend or afterschool programs, and camps.

100 Programs and Activities What programs/activities did adults participate in as children?

Educational Programs/Activities (% Response; Base = All Adults)

Synagogue-based religious school 66%

Jewish pre-school 34%

Non-Jewish pre-school 30%

Jewish Day School/Yeshiva 29%

Tutored instead of religious school 8%

Chabad-based religious school 6%

101 Programs and Activities What programs/activities did adults participate in as children?

• Participation in Educational Programs/Activities – As children, nearly all respondents (95%) received some Jewish education – two-thirds of this group attended a synagogue-based religious school and a third attended a Jewish Day School/Yeshiva. Just about two-thirds attended pre-school – with just over half attending a Jewish pre-school and the rest attending a non-Jewish pre-school. – Some differences by segment were noted: • Denomination. Orthodox respondents are more likely than others to have attended a Jewish pre-school, and/or Jewish Day School/Yeshiva. Those who self-identify as Conservative and Reform are more likely to have attended a synagogue-based religious school. • Age. Younger respondents (those under age 35) are more likely to have attended pre-school in a Jewish setting, and/or Jewish Day School/Yeshiva. Those ages 35-49 are more likely than other segments to have attended a non-Jewish pre-school. • Geography. Differences based on geography are closely aligned with difference by denomination – areas with large Orthodox populations (e.g., East Bergen, South Bergen, and Teaneck/Bergenfield) exhibit higher proportions of respondents who attended a Jewish pre-school, and/or Jewish Day School/Yeshiva. In contrast, respondents in Wayne and South Hudson were more likely to have attended a synagogue-based religious school.

102 Programs and Activities What leisure programs/activities do (or did) the children of respondents participate in?

Leisure Programs/Activities (% Response; Base = Adults with Children of Any Age)

Jewish weekend or afterschool activities 62%

Jewish day camp 59%

Non-Jewish day camp 49%

Jewish overnight camp 38%

Non-Jewish overnight camp 23%

Jewish teen tour 23%

Non-Jewish teen tour 13%

103 Programs and Activities What leisure programs/activities do (or did) the children of respondents participate in?

• Participation in Leisure Programs/Activities – Jewish weekend/afterschool activities are very popular for the children of these respondents – nearly two-thirds have enrolled their children in such activities. – Summer activities (i.e., day camp, overnight camp, and teen tours) are also quite popular and in general, parents are more likely to involve their children in ones that are sponsored by a Jewish organization. – Some differences by segment were noted: • Denomination. Orthodox and Conservative respondents are more likely than others (i.e., Reform, Secular Jews/Just Jewish) to involve their children in leisure programs sponsored by Jewish organizations. • Geography. Differences based on geography are closely aligned with difference by denomination – areas with large Orthodox populations (e.g., East Bergen, South Bergen, and Teaneck/Bergenfield) exhibit higher proportions of respondents who involved their children in leisure programs sponsored by Jewish organizations. Areas with smaller Orthodox populations are more likely to involve their children in programs/activities sponsored by non-Jewish organizations. • Children under age 18. A comparison of participation rates for those with children under age 18 and those whose children are now grown finds some interesting differences. In every activity but one – attend day camp sponsored by a Jewish organization – parents with grown children were significantly more likely to involve their children in the program/activity as compared to parents with children under age 18. While it is possible that part of this difference is attributed to the fact that some of the children under age 18 may not yet be age- appropriate for the program/activity under evaluation, it does raise the question as to whether the popularity of such programs/activities is changing.

104 Programs and Activities What leisure programs/activities will the children of respondents participate in?

Leisure Activities* [Each option asked independently; multiple responses permitted] Plan for children to ….

Participate in Jewish weekend 69% or afterschool activities

Go on a Jewish teen tour 65%

Attend a Jewish overnight 52% camp

Attend a Jewish day camp 35%

Attend a non-Jewish day camp 22%

Go on a non-Jewish teen tour 20%

Attend a non-Jewish overnight 17% camp

*Base: Those with children <18 yrs. who have not participated in any leisure programs/activities 105 Programs and Activities What leisure programs/activities will the children of respondents participate in?

Reasons Not to Attend Day Camp Reasons Not to Attend Overnight Camp Sponsored by a Jewish Organization Sponsored by a Jewish Organization Among Those Who Considered It for Their Among Those Who Considered It for Their Children* Children** (% Response) (% Response)

33% Not conveniently located 31% Cost

19% Cost Child had other preference 18% Friends going elsewhere 8% Child is too young 18% Not as good as other options 7% Camp session timing/conflict 8% 7% Child is too old/too young Did not meet needs of child 8% Religious based reason 6% Religious based reason 7% Child had other preference 5%

Hours not good for working … 4% Not as good as other options 3%

*Base: Of 258 who never sent a child **Base: Of 314 who never sent a child to to day camp sponsored by a Jewish overnight camp sponsored by a Jewish organization and don’t expect to, 79 organization and don’t expect to, 109 considered it and decided against it considered it and decided against it for 106 for reasons noted. reasons noted. Programs and Activities What leisure programs/activities will the children of respondents participate in?

• Plans for Their Children’s Involvement in Leisure Programs/Activities – The majority of parents plan to involve their children in weekend/afterschool activities sponsored by a Jewish organization and/or in Jewish-sponsored summer programs (e.g., teen tour, day camp, overnight camp). In general, Jewish-sponsored options are preferred over similar non-Jewish options. – Among parents who considered and then decided against their child attending day camp sponsored by a Jewish organization, lack of convenience followed by cost are the primary hurdles. By comparison, cost and the child’s own preferences are the primary roadblocks to attending an overnight camp sponsored by a Jewish organization. • Reasons for not selecting a Jewish day camp include: “Too far from house - kids would be on bus too long to and from.” “Their friends were attending a different day camp and we thought it would socially be a better fit.” “Commute distance and cost did not outweigh other options.” • Reasons for not selecting a Jewish overnight camp include: “While summer day camp does cost something, so far it costs much less than overnight Jewish camps we know. To support this additional tuition in excess of annual day school tuition is a situation we cannot maintain.” “My daughter always went to day camp. One summer she wanted to go away to a specific camp with friends. Although not Jewish-oriented, most of the kids there were Jewish.”

107 Programs and Activities What educational programs/activities do (or did) the children of respondents participate in?

Educational Programs/Activities (% Response; Base = Adults with Children of Any Age)

Jewish pre-school 73%

Synagogue-based religious school 53%

Jewish Day School/Yeshiva 40%

Non-Jewish pre-school 37%

Chabad-based religious school 13%

Tutored instead of religious school 8%

108 Programs and Activities What educational programs/activities do (or did) the children of respondents participate in?

• Participation in Educational Programs/Activities – Most often, the children of respondents attend(ed) Jewish pre-school – nearly three-quarters of respondents currently send (or sent) their children to pre-school located in a Jewish setting. It should also be noted that over a third of respondents (37%) send/sent their children to non-Jewish pre-school [multiple responses permitted]. – Older children were more likely to obtain their Jewish education from synagogue-based religious school (53%) than Jewish Day School/Yeshiva (40%). – Some differences by segment and program/activity were noted: • Denomination. Those who self-identify as Orthodox are more likely than others to send their children to a Jewish pre-school and/or a Jewish Day School/Yeshiva; conversely, they are less likely to have their children attend synagogue-based religious school. Secular Jews are as likely as Orthodox Jews to send their children to Chabad-based religious school (and more likely than either Conservative or Reform Jews to do so). • Geography. Here too, differences based on geography are closely aligned with differences based on denomination – areas with large Orthodox populations (e.g., East Bergen, South Bergen, and Teaneck/ Bergenfield) exhibit higher proportions of respondents who send their children to Jewish pre-school, and/or to Jewish Day School/Yeshiva. Those who live in areas with larger populations of non-Orthodox Jews are more likely to send their children to synagogue-based religious school, non-Jewish pre-school, etc. • Age. Younger respondents (those under age 35) are more likely than older respondents to send their children to Jewish pre-school and/or Jewish Day School/Yeshiva.

109 Programs and Activities What educational programs/activities will the children of respondents participate in?

Jewish Education* [Each option asked independently; multiple responses permitted] Plan is for children to….

Attend synagogue-based 32% religious school

Attend pre-school in a Jewish 27% setting

Attend non-Jewish pre-school 9%

Tutor instead of attending synagogue based religious 6% school

Attend Chabad-based religious 6% school

*Base: Those with children <18 yrs. who have not yet received any Jewish education 110 Programs and Activities What educational programs/activities will the children of respondents participate in?

Reasons Not to Attend Pre-School Reasons Not to Attend Jewish Day School in a Jewish Setting Among Those Who Among Those Who Considered It Considered It for Their Children* for Their Children** (% Response) (% Response)

Cost 37% Cost 42%

Hours not good for working 36% Public schools and other 17% parents private schools are good

Not conveniently located 20% Not conveniently located 13%

Other viable options 10% Hours not good for working 10% available parents

Child is too young 6% Child is too young 8%

Child has special needs 4% Content too religious 7%

Not as good as other options 4% Child has special needs 7%

*Base: Of 190 who never sent a child **Base: Of 488 who never sent a to pre-school in a Jewish setting and child to a Jewish Day School and don’t don’t expect to, 83 considered it and expect to, 103 considered it and decided against it for reasons noted. decided against it for reasons noted. 111 Programs and Activities What educational programs/activities will the children of respondents participate in?

• Plans for Their Children’s Jewish Education – To educate their children who have not yet received any Jewish education, parents most often are planning to enroll them in a synagogue-based religious school (32%) and/or a pre-school in a Jewish setting (27%). – Among parents who considered and then decided against their child attending a pre-school in a Jewish setting and/or Jewish day school, cost is the primary impediment to enrollment followed by lack of convenience (i.e., location, hours) and the availability of other viable options. • Reasons for not selecting a Jewish pre-school include: “With two working parents the Jewish pre-school schedules of early Friday and Yom Tov dismissal and no school on Chol Hamoed made it impossible to use although we wanted to.” “Programming is not as rich as that offered by the one in the non Jewish setting. Facilities were also old and rather run down.” “A less-expensive non-Jewish option exists.” • Reasons for not selecting a Jewish Day School include: “The academics were not nearly as strong as [in] the local private schools.” “We cannot afford it with a teacher's salary and non-profit professional's salary.” “Quality of school's secular education, cost and financial aid were big deciding factors.”

112 Programs and Activities What other types of Jewish-focused programs/activities are needed?

• When asked to suggest Jewish-focused programs/activities not currently offered but which they believe are needed in the community, over one-third (39%) responded with their ideas. Most often, these ideas focused on: – Programming for specific segments of the community (24%). Many of the groups mentioned are fairly well-established and easy to find within the community – among them singles, families with young children, people with special needs and/or their families, secular Jews, those in interfaith marriages, etc. Other groups are more on the margins of traditional thinking and may be described as representing emerging segments and/or new directions for the community – LGBTQ/ alternative lifestyle, non-whites, converts, homeless/at risk populations, etc. “More activities for young Jewish singles that have some Jewish content to them. How else can you expect young Jews to meet each other and marry each other if there is so little for them to do together in the suburbs? This is a huge deficiency in Jewish life and has been glossed over for decades with the predictable result. Jewish content does not mean talking about their money and recreational activities, by the way.” “Special-Ed Hebrew school programs for children in public school.” “I'm lonely and frequently housebound. I cannot drive at night to go to services. I cannot afford to purchase a subscription to the Jewish Standard. I have no sense of Jewishnesss around me. As a single parent in suburbia, my child-raising years were marked by exclusion. No one wanted a stray lamb at a Seder; no one wanted a single woman in a Havurah. I tried.” “Any kind of contact with Jewish community. I am disabled and homebound. I have spoken with 2 chapters of Jewish Family Services with no results. [It’s] very hurtful and frustrating.”

113

Programs and Activities What other types of Jewish-focused programs/activities are needed?

– Programming for specific segments of the community (cont.)

“We need more interfaith programs. We know of about 25-30 other couples (interfaith) who have not joined any Shul because the Reform here is so-so and the Conservative is too stringent. We have been trying to educate our kids as best we can... We all wish there were more programs or a place we can all feel comfortable at.” “Programs/services for LGBT adults, especially those who are Orthodox or otherwise observant. Programs/services for Jews of color (those who are not white) and Jewish adoptive families. A properly functioning gemach for the community.” “I am a Holocaust Refugee and would be interested in a group for people like me.” “I would like to see more secular type programs with Jewish values that address contemporary issues. Elder care, family stress, challenges to maintain Jewish identity in multi-cultural world etc. Judaism in the age of Enlightenment in twenty first century USA.” “Programs for young/single adults. When I lived in Morristown, I participated in a program called Kehillah where you could join a synagogue and the local JCC for $300. This program pulled Jewish adults (under age 30) together to connect them to each other and to the Jewish community in the area. This was how I entered synagogue life as a young adult.”

114 Programs and Activities What other types of Jewish-focused programs/activities are needed?

– Programming/support for education/schooling (18%). These suggestions concern a broad array of educational needs. Some of these suggestions are directed towards the education of children – and touch on affordability, access to various types of schools/programs, etc. An even larger proportion of the suggestions focused on education for adults, especially with regard to the Ulpan and Melton programs.

“We need to support day schools better. Our next generation of leaders is there, living Judaism all day every day.” “Assist families of limited means to enable them to send their children to Hebrew Day Schools to help ensure Jewish identification and continuity... same with Jewish camps, both sleep away and day camps.” “Adult learning that fits into the schedule of working adults (evenings or Sundays).” “Education about, and celebration of, Jewish culture through the centuries. Keeping Yiddish alive.” “Higher-level adult ed in non-Orthodox settings – adult ed for people with strong Judaic and Hebrew backgrounds.” “Strong need for local intensive Hebrew language programs – intensive and less intensive – at various levels for adults and children. Greater incorporation of serious Jewish history instruction into Hebrew schools.” “I understand that Federation has decided to end funding for the Melton adult education program. I think that is a mistake, and should be offered in our community.” “More accessible Ulpan programs. Tried it this year and time/location did not work for me.” “Jewish Library needed desperately!!!” “We are on the waiting list for the PJ library program, so it would be great if they expanded it.”

115

Programs and Activities What other types of Jewish-focused programs/activities are needed?

– Age group specific programming (15%). Many of the suggestions offered were targeted to specific age groups – children, college and post-college age young adults, adults, and seniors/adults 60+. A number of comments focused on the need to bring people from different geographies ‘together’ to create a stronger sense of community as well as to bridge the gap between Orthodox and non-Orthodox segments.

“More interaction between teenagers from various Jewish groups.” “There is not much offered for post-b’nai mitzvah age youth in the area. They age out of youth groups... Then what? Only the Bergen County High School for Jewish Studies, which is great, but no structured social activities that I know of. Also, it would be nice to have structured, active programs for adults age 40 or 50 and up, such as hikes, canoeing/ kayaking, bowling, etc.” “More activities for recent college graduates who are returning to live at home and for those students who attend college locally. There is nothing for them to do. Local Hillel isn't enough.” “Activities for singles in their 30-40's. There are plenty for the 20's and the 50+ community, but none for the middle ages.” “Programs to bridge the gaps between the non-Orthodox and Orthodox Jewish communities in the area and create community. Compelling scholars/speakers coming to the area that individual organizations cannot afford to support.” “Serious multi-generational programming and way more services for those 65+.” “Perhaps helping services for Jewish seniors, who are attempting to remain in their homes, but need some extra help with chores or paperwork and don't have family locally.” “I think more activities for single, young at heart and healthy seniors are needed. Most of the programs are directed to families and children (that's as it should be), but there is a nothing for me.” 116

Programs and Activities What other types of Jewish-focused programs/activities are needed?

– Outreach, to other Jews, unaffiliated Jews, and non-Jews (10%). Respondents see many opportunities to strengthen communications and bonds between different segments of the population – both inside the Jewish community as well as between the Jewish community and other groups.

“Outreach into the community to fight anti-Semitism.” “…educating school district officials on when the Jewish calendar is each year so they don’t schedule picture day and other important events during the high holidays.” “More cross denominational activities between Orthodox, Conservative, and Reform Judaism. Also more practical discussions about assimilation and secularization to develop successful strategies to keep Judaism alive and vibrant within our communities.” “Events that bring together diverse families structures and ethnicities. JMRN is great but they only do one or two events a year in the area and there is nothing that brings together single Jewish parents, LGBT parents, etc. so that all of our kids grow up knowing all kinds of families. And that they are all good!” “Plenty [here] for those already active in their Jewish pursuits... little to engage those not already connected.” “OUTREACH to the hundreds of new Jewish residents to Hudson County. The community is experiencing an enormous influx of newcomers -- both young singles and couples, plus some families with young kids, plus empty nesters. Apart from Hudson Jewish, United Synagogue of Hoboken, Temple Beth-El of Jersey City, and Chabad of Hoboken, there is virtually zero outreach to all of these new people – no way to get involved in the local UJA campaigns, no "official" program to welcome newcomers, etc. So the number one program or service that is needed is OUTREACH! Unlike other areas of New Jersey, virtually none of the young adults who have moved to Hudson County are originally from here -- in other words, without active OUTREACH to them, they do not know about local Jewish community resources.” 117

Programs and Activities What other types of Jewish-focused programs/activities are needed?

– Improve affordability (5%). Many suggestions focused on the high cost of ‘living a Jewish life’ and the need to reduce these expenses. Among the specific areas noted are: the cost of getting a Jewish education, the cost of synagogue membership, activity/program fees, etc..

“There's a need to make it more affordable to belong to the Jewish community. Membership fees between synagogues, JCC and other opportunities for participation are daunting in the economically challenged times we're in, especially for dual-income families where both spouses are struggling to "make it work." “Synagogues need to take into account the baby boomers and the price affiliation costs on a fixed income.” “Perhaps some kind of part-time, limited membership to YJCC, since the current membership is very expensive.” “Free senior or adult programs! Seniors should be able to be members of synagogues – the Y & the JCC for considerably less money! If that were the case there would be more involvement by seniors!!!!!” “Leadership programs for those who do not simply donate lots of money to the Jewish Federation.” “There needs to be more free educational and leadership opportunities... We, as leaders in the community, need to find a different model to embrace Jews in the community who don't have the financial resources to pay for educational, religious and social opportunities and welcome them into our programs and membership.” “Free or discounted high holiday services for those who are unemployed or underemployed.” “Synagogues of another model that don't cost $3-5K/year when you have 2 kids in religious school. The model doesn’t work anymore!

118

Programs and Activities What other types of Jewish-focused programs/activities are needed?

– Other suggestions (<5%) each. Other suggestions offered by respondents, although not as often, focused on: Israel advocacy/support, senior care (e.g., housing, transportation), travel programs, community service, as well as other programming ideas too numerous to mention (e.g., kosher cooking, art/crafting, politics, matchmaking, book clubs, adult camp, networking/career assistance, environmental advocacy, prayer/minyan/religious activities, etc.). “Regular current events programs focused on both Israel and the current status of anti-Semitism both in the United States and around the world.” “Learning how to refute unfair criticism and actions toward Israel. Programs with the long-range strategy and goal of insuring Jewish continuity.” “More services that meet the needs of the growing older population in the community. This would include ways to support people in their home, including more vigorous volunteer programs that support this endeavor. Also, more programs that support the increased number of well seniors in the community.” “I have older kosher parents and they cannot find an independent kosher and affordable living facility in Bergen County .” “Better and more transportation for elderly, disabled, people with low incomes (no car).” “Free care for seniors who are not rich, Meals on Wheels for seniors not in Jewish towns. If you don’t live in the Teaneck, Englewood, etc. areas you get nothing.” “Additional volunteer opportunities (links to organizations in need of volunteers) on either a one-time or continuous need. Additional services to individuals with temporary or long-term disabilities (physical as well as learning/ behavioral). Moderately priced housing for older adults or those with disabilities.” .” 119

F. Social Services

Research Questions Page • How do community members use outside help to cope with/manage…. 121

– Health issues 122

– Physical/cognitive challenges 126

– Relationship/caregiving issues 130

– Financial challenges 134 • Do seniors view aging in place as an option? 138

120 Social Services How do community members use outside help?

Health Relationship/Caregiving • Depression, anxiety, or stress • Caring for/organizing care for an ill or • Serious, ongoing physical illness elderly relative/friend • Dementia, Alzheimer’s-related illness • Relationship/interpersonal issues • Serious, ongoing mental illness (including domestic abuse) • Eating disorder • Transportation • Addictive behavior • Intermarriage-related issues • Respite care • Sexuality issues Services Physical/Cognitive Used Financial • Learning disability • Finding a job or choosing an • Physical disability occupation • Autism/autism spectrum • Paying for healthcare, food, rent

• Developmental/intellectual or medicine disability (child, adult) • Obtaining food or housing support • Severe hearing and/or (through an assistance program) vision impairment

121 Social Services How do community members use outside help?

Using Outside Help to Cope With/Manage: Health Issues

Those Using Among Those Using Outside Help to Cope (%) Outside Help Agency Preference Sought Currently Total Likely* Very Likely Challenge/Issue to Cope/ Out a Obtain Obtain to Pay if to Pay if Manage Non- No Jewish Help from Help at Help Help Jewish Jewish Preference Agency for Jewish No Cost Unavailable Unavailable n=: % Help Agency at No Cost at No Cost Depression, anxiety, 545 22 37% 5% 58 12 8 11 61 26 or stress Serious, ongoing 200 8 44 4 52 7 7 26 72 60 physical illness Dementia, Alzheimer’s-related 92 4 60 -- 40 35 25 31 85 48 illness Serious, ongoing 82 3 38 -- 62 15 7 22 57 39 mental illness Eating disorder 54 2 51 2 47 5 5 9 49 29 Addictive behavior 46 2 40 2 58 21 11 27 100 71 Issues re: sexuality 31 1 37 21 42 25 16 31 85 39 *Total Likely = Very Likely + Somewhat Likely responses; bolded % = 30 or more responses

122 Social Services How do community members use outside help?

• Health Issues – Nearly one-quarter of respondents (22%) say someone in their household required outside help in the past year to cope with/manage depression, anxiety or stress. Outside help was also sought by nearly one in ten (8%) to address a serious, ongoing physical illness. • Fewer than 5% of respondents use outside help to cope with/manage dementia or Alzheimer’s-related illness, a serious, ongoing mental illness, an eating disorder, addictive behavior, and/or issues regarding sexuality. • A few differences by segment were noted: . Geography. The incidence of respondents seeking outside help is greater in the following areas: » Northwest Bergen. For a serious, ongoing physical illness » South Bergen. For issues relating to sexuality » Teaneck/Bergenfield. For issues relating to sexuality . Income. A larger proportion of those with smaller household incomes (i.e., <$100K) used outside help to cope with/manage a serious, ongoing physical illness while those with household incomes under $50K more often obtained support for depression, anxiety, or stress. In contrast, high income households ($500K+) are more likely to have used outside help to cope with addictive behaviors. . Age. Those ages 75-84 are most likely to have used outside help to cope with a serious, ongoing physical illness. In contrast, those under age 65, those who are working, and those who are not married are significantly more likely to have needed help to manage depression, anxiety, or stress. The data also supports the idea of those ages 50-64 as the “sandwich generation” – more likely than others to have used outside help to address issues relating to an eating disorder as well as dementia/Alzheimer’s-related illness.

123 Social Services How do community members use outside help?

• Health Issues (cont.) – Respondents prefer to get help from different types of agencies depending on the type of health issue they face. • There is a preference for getting help from a Jewish agency for dementia/Alzheimer’s-related illness. If this is not already a service offering, this finding suggests that the market would be receptive to obtaining this from the local Jewish agencies. • When dealing other health issues, most say they have no preference (Jewish agency v. non-Jewish agency). – Respondents who sought help from a Jewish agency did not necessarily obtain help from a Jewish agency – the track record is mixed. • Jewish agencies are best able to meet the demand for help to address: depression, anxiety, stress; a serious, ongoing physical illness; or an eating disorder. • Jewish agencies are not doing as well in meeting the demand for their help in the remaining areas: Dementia/Alzheimer’s-related illness; serious, ongoing mental illness; addictive behavior; and issues/questions around sexuality. This finding suggests possible areas for expansion of service offerings in order to meet underserved market needs.

124 Social Services How do community members use outside help?

• Health Issues (cont.) – Most of those who use outside help pay for it. • This ranges from a high of nearly 90% for those managing depression/anxiety/stress or an eating disorder for a family member, to a “low” of nearly 70% who are paying for help to address issues around dementia/Alzheimer’s-related illness, sexuality, and addictive behavior. – Most of those who currently obtain help for free would be likely to pay if the help they were receiving were no longer available to them for free. • This inclination is particularly strong among those dealing with addictive behavior, dementia/Alzheimer’s- related illness, or issues regarding sexuality. • In general, people who prefer to obtain support from a Jewish agency are as willing to pay for help if it were no longer available to them for free as are those who either prefer a non-Jewish agency or have no preference.

125 Social Services How do community members use outside help?

Using Outside Help to Cope With/Manage: Physical/Cognitive Challenges

Those Using Among Those Using Outside Help to Cope (%) Outside Help Agency Preference Sought Currently Total Likely* Very Likely Challenge/Issue to Cope/ Out a Obtain Obtain to Pay if to Pay if Manage Non- No Jewish Help from Help at Help Help Jewish Jewish Preference Agency for Jewish No Cost Unavailable Unavailable n=: % Help Agency at No Cost at No Cost Learning disability 226 8 63 3 34 19 16 43 86 27 Physical disability 101 4 51 -- 49 18 7 28 78 51 Autism/autism 80 3 73 -- 27 38 30 29 82 57 spectrum disorder Developmental/ intellectual disability 82 3 64 2 34 21 17 38 79 29 (child) Developmental/ intellectual disability 48 2 67 4 29 33 27 46 71 40 (adult) Severe hearing and/or vision 59 2 46 2 52 16 3 20 76 28 impairment

*Total Likely = Very Likely + Somewhat Likely responses; bolded % = 30 or more responses 126 Social Services How do community members use outside help?

• Physical/Cognitive Challenges – Relatively few respondents use outside help to cope with/manage a condition involving a physical/ cognitive issue – but when they do, outside help is most often sought by those dealing with a family member with a learning disability (8%). • Fewer than 5% of respondents use outside help to cope with/manage a physical disability, autism spectrum disorder, other developmental/intellectual disabilities, or severe hearing/vision impairment. • Some differences by segment were noted: . Geography. The incidence of respondents seeking outside help is greater in the following areas: » Wayne. For a learning disability » East Bergen. For autism, for a child with a developmental/intellectual disability other than autism » South Bergen. For a learning disability » Teaneck/Bergenfield. For a child with a developmental/intellectual disability other than autism, for a learning disability . Income. A larger proportion of those with smaller household incomes (i.e., <$100K) use outside help to cope with/manage a physical disability, autism, a child with a developmental/intellectual disability other than autism, and/or a learning disability for a member of their household. . Age. Not surprisingly, those ages 75 and older are more likely to use outside help to cope with physical disabilities as well as severe vision/hearing impairments. Those under age 50 are more likely to be using outside help to assist a family member with autism, a child with a developmental/intellectual disability other than autism, and/or a family member with a learning disability.

127 Social Services How do community members use outside help?

• Physical/Cognitive Challenges (cont.) – Respondents generally prefer to obtain support from a Jewish agency – depending on the condition, half to three-quarters express this preference. • It is important to note that they are more inclined to turn to Jewish agencies for support when dealing with cognitive rather than physical conditions – for help with learning disabilities, autism, and other developmental/ intellectual disabilities rather than for physical disabilities or hearing/vision impairment. Given that local Jewish service agencies are perceived as strong in the area of cognitive supports, it would be useful to explore ways to leverage this positive reputation to grow the client base for cognitive services. – For the most part, respondents who sought help from a Jewish agency obtained help from a Jewish agency. • This is especially true for those dealing with cognitive issues, less so for those dealing with physical disabilities or hearing/vision impairment. This finding also supports the idea that local Jewish social services agencies are better able than non-Jewish agencies to provide support to those dealing with cognitive issues (compared to physical issues), and should consider additional ways to leverage this strength. – Most of those who use outside help pay for it. • This ranges from a high of 80% for those with hearing/vision impairment to a low of 54% who are paying for outside help for an adult with a development/intellectual disability.

128 Social Services How do community members use outside help?

• Physical/Cognitive Challenges (cont.) – Among those who currently obtain help for free, most would be likely to pay for help if it were no longer available to them for free. • This inclination is particularly strong among those dealing with a physical disability, autism, or an adult with a developmental/ intellectual disability. • In general however, people who prefer to obtain support from a Jewish agency are slightly less likely to pay for help if it were no longer available to them for free (as compared to those who either prefer a non-Jewish agency or have no preference). This suggests that community members may have different expectations for Jewish agencies with respect to fee for service, and may need to better understand the reasoning behind the imposition of fees in order to retain them as clients.

129 Social Services How do community members use outside help?

Using Outside Help to Cope with/Manage: Relationship/Caregiving Issues

Those Using Among Those Using Outside Help to Cope (%) Outside Help Agency Preference Sought Currently Total Likely* Very Likely Challenge/Issue to Cope/ Out a Obtain Obtain to Pay if to Pay if Manage Non- No Jewish Help from Help at Help Help Jewish Jewish Preference Agency for Jewish No Cost Unavailable Unavailable n=: % Help Agency at No Cost at No Cost Caring for/organizing care for an ill or 331 13 70 -- 30 38 29 36 85 45 elderly relative/friend Relationship/ interpersonal issues 119 5 54 5 41 31 20 17 50 32 (including domestic abuse) Transportation 92 4 44 -- 56 18 6 45 72 31 Intermarriage- 75 3 88 -- 12 55 50 61 64 32 related issues Respite care 39 2 72 -- 28 26 29 33 86 54 *Total Likely = Very Likely + Somewhat Likely responses; bolded % = 30 or more responses

130 Social Services How do community members use outside help?

• Relationship/Caregiving Issues – Relatively few respondents use outside help to cope with/manage these types of issues – but when they do, outside help is most often sought by those caring for/organizing the care for an ill or elderly relative or friend (13%). • At most, 5% use outside help to cope with/manage: relationship/interpersonal issues (including domestic abuse), transportation due to a permanent or temporary inability to drive, issues/questions related to intermarriage, and respite care. • Some differences by segment were noted: . Geography. The incidence of respondents seeking outside help is greater in the following areas: » Central Bergen. For issues/questions related to intermarriage . Income. A larger proportion of those with smaller household incomes (i.e., <$50K) use outside help to cope with/manage issues/questions related to intermarriage and transportation. In contrast, high income households ($500K+) are more likely to have used outside help to address relationship issues. . Age. Those under age 65 are more likely to be using outside help to address relationship issues, while getting help to care for/organize the care for an ill or elderly relative or friend is more likely to occur for those ages 50-64. Not surprisingly, those ages 75 and older are more likely to use outside help to meet their transportation needs.

131 Social Services How do community members use outside help?

• Relationship/Caregiving Issues (cont.) – Respondents generally prefer to obtain support from a Jewish agency. However, there is one notable exception – transportation – where fewer than half express this preference. • Those who do not prefer a Jewish agency typically have “no preference” – that is, they are equally likely to use Jewish and non-Jewish agencies assuming the services needed were equally available and equally good. – Respondents who sought help from a Jewish agency did not necessarily obtain help from a Jewish agency – the track record is mixed. • Jewish agencies are best able to meet the demand for help to address issues related to intermarriage and respite care. • Jewish agencies are not doing as well in meeting the demand for their help in the remaining areas: caring for/organizing the care for an ill or elderly relative or friend, relationship issues, and transportation. This finding suggests possible areas for the expansion of service offerings in order to meet underserved market needs. – With one exception, namely intermarriage, most of those who use outside help pay for it. • This ranges from a high of 83% for those needing help to cope with relationship issues to a low of 39% among those using outside help to address intermarriage-related issues.

132 Social Services How do community members use outside help?

• Relationship/Caregiving Issues (cont.) – Among those who currently obtain help for free, most say they would be likely to pay for help if it were no longer available to them for free. • This inclination is particularly strong among those dealing with respite care and those who are caring for/organizing the care for an ill or elderly relative/friend. This may be because there are fewer alternatives to replace free care and so users have no choice but to pay for the needed services. • In general, people who prefer to obtain support from a Jewish agency are as willing to pay for help if it were no longer available to them for free as are those who either prefer a non-Jewish agency or have no preference.

133 Social Services How do community members use outside help?

Using Outside Help to Cope With/Manage: Financial Challenges

Those Using Among Those Using Outside Help to Cope (%) Outside Help Agency Preference Sought Currently Total Likely* Very Likely Challenge/Issue to Cope/ Out a Obtain Obtain to Pay if to Pay if Manage Non- No Jewish Help from Help at Help Help Jewish Jewish Preference Agency for Jewish No Cost Unavailable Unavailable n=: % Help Agency at No Cost at No Cost Finding a job or choosing an 327 13 47 3 51 30 21 58 48 10% occupation Paying for healthcare, food, 128 5 50 7 43 25 10 51 54 18 medicine or rent Obtaining food or housing support 57 2 68 11 21 40 22 78 27 18 (through an assistance program)

*Total Likely = Very Likely + Somewhat Likely responses; bolded % = 30 or more responses

134 Social Services How do community members use outside help?

• Financial Challenges – Compared to other types of challenges/issues faced, relatively few respondents say someone in their household required outside help in the past year to cope with/manage a financial challenge. When needed however, outside help was most often used to find a job/choose an occupation (13%). • By comparison, 5% or fewer sought outside help to pay bills and/or access an assistance program. • A few differences by segment were noted: . Geography. The incidence of respondents seeking outside help to meet financial challenges is greater in the following areas: » Passaic/Morris counties (excluding Wayne). To find a job/choosing an occupation » South Bergen. To find a job/choosing an occupation, to pay bills, to obtain food or housing support » Teaneck/Bergenfield. To find a job/choosing an occupation, to obtain food or housing support . Income. A significantly larger proportion of those with household incomes under $100K used outside help to find a job/ choose an occupation, while those with incomes under $50K were much more likely to turn to outside help to pay bills, and/or to obtain food or housing support. In contrast, high income households ($500K+) are more likely to have used outside help to cope with addictive behaviors. . Gender. Women were slightly more likely than men to have sought assistance to find a job/choose an occupation. . Age. Those ages 75-84 are most likely to have used outside help to cope with a serious, ongoing physical illness. In contrast, those under age 65, those who are working, and those who are not married are significantly more likely to have needed help to manage depression, anxiety, or stress. The data also supports the idea of those ages 50-64 as the “sandwich generation” – more likely than others to have used outside help to address issues relating to an eating disorder as well as dementia/Alzheimer’s-related illness. . Denomination. A higher proportion of Orthodox respondents required outside help to manage financial challenges this past year compared to other respondents of all denominations as well as those who consider themselves Secular Jews/Just Jewish.

135 Social Services How do community members use outside help?

• Financial Challenges (cont.) – Although the incidence of need is relatively small (2%), there is a strong preference for getting help from a Jewish agency to obtain food or housing support through an assistance program. If this is not already a service offering, this finding suggests that the community would be receptive to obtaining such assistance from local Jewish agencies. • When seeking outside help to face other financial challenges (i.e., career challenges; paying for healthcare, food, medicine, or rent), respondent preferences are mixed. About half prefer a Jewish agency; about half have no preference. – Respondents who seek help from a Jewish agency often do not find it there – the track record is mixed. • Jewish agencies are best able to meet the demand for help when it involves finding a job/choosing an occupation. • However, Jewish agencies do not do as well in meeting the demand for their help in the remaining areas: helping to pay bills and/or accessing food or housing support programs. This finding suggests possible areas for expansion of service offerings in order to meet these underserved market needs.

136 Social Services How do community members use outside help?

• Financial Challenges (cont.) – Most of those who use outside help to meet financial challenges do not pay for it. • Only about one-quarter of those who used outside help to obtain food/housing support paid for the service, compared to 42% of those who used help to find a job/choose an occupation. It is interesting (and even puzzling) to note that 49% say they paid for help to pay their bills (for healthcare, food, medicine, or rent); the origins of these costs is not clear. – Not surprisingly, people experiencing financial challenges are somewhat less likely (or possibly able) to pay if the help they were receiving was no longer available to them for free. • This is particularly true for those respondents who used outside help to obtain food/housing support through an assistance program – clearly, the discretionary income needed to pay for such a service is lacking. • In general, people who prefer to obtain support from a Jewish agency are somewhat less likely to pay for help if it were no longer available to them for free compared to those who either prefer a non-Jewish agency or have no preference. Although respondents would prefer to obtain help from a Jewish agency, charging for that help may not be feasible given the financially vulnerable position many of those in need are experiencing. As a result, Jewish agencies may wish to further explore other payment sources/funders that could underwrite the cost of delivering these important services to this small segment of the community.

137 Social Services Do seniors view aging in place as an option?

Plan to Age at Home Preferred Options for Those Not (% Response; Base: Those Age 65+) Planning to Age in Place*

55+ active adult community 62% 10% Jewish-run assisted living 64% 28% facility 26% Jewish-run skilled nursing 17% facility

Living with family 10%

Other (Non-Jewish) assisted 5% Yes No Uncertain living facility

*Multiple responses permitted.

138 Social Services Do seniors view aging in place as an option?

• Aging in Place – Most seniors (i.e., those over age 65) plan to age in their homes – this is particularly true for those living in Northwest Bergen county (where 73% feel this way). • It is interesting to note that the older the respondent, the more likely they are to plan on aging in their current home – 56% of those ages 65-74, 68% of those ages 75-84, and 84% of those age 85 and over feel this way. This may be due, at least in part, to the likelihood that they are doing so successfully at this time and see no reason to make a change. • No other significant differences by segment were noted. – Nearly two-thirds of those age 65+ (64%) plan to age at home. Among those who don’t (multiple responses permitted)… • Most (62%) envision themselves living in a 55+ active adult community. • Other options envisioned include: assisted living facility run by a Jewish organization (28%), skilled nursing facility run by a Jewish organization (17%), living with a family member (10%) assisted living facility run by a non-Jewish organization (5%).

139

G. Information Sources

Research Question Page • Which information sources do community members regularly use/access? 141 • Which Jewish-focused information sources are regularly used/accessed by community members? 143

140 Information Sources Which information sources do community members regularly use?

Email 92% HEAVY Internet 92% USE

Newspapers: print version 73%

Magazines 70%

Text messages 65% MODERATE USE Facebook 56%

Newspapers: web version 49%

Twitter 15%

Instagram 12% LIGHT Pinterest 8% USE

TV/Radio 2%

141 Information Sources Which information sources do community members regularly use?

• Information Sources Regularly Used/Accessed – The Internet and email surpass all other channels as sources of information – and by a wide margin. While this is to be expected, what is surprising is the virtual disappearance of traditional TV/radio as an information source. – As expected, some differences in usage patterns were noted. Tailoring communication strategies to reflect these differences will enhance effectiveness. • Gender. Women are much more likely than men to use text messages, Facebook, and Pinterest. Men, on the other hand, are more likely than women to access online newspapers and Twitter for information. • Age. Although Internet and email usage is lower among those 85+, a surprising 70% of this group do use these information channels. Traditional newspapers (print) and magazines are more often used by those 50 and over, while more of those under 50 use text messaging, Facebook, online newspapers, and Pinterest. Twitter and Instagram usage is concentrated in the 18-34 age segment. • Federation donor. Because donors ‘skew’ older, they are more likely than non-donors to turn to traditional newspapers (print) and magazines. Non-donors, in contrast, are much more likely to use Twitter and Instagram.

142 Information Sources Which Jewish-focused information sources are regularly used/accessed?

• Jewish-focused Information Sources: Newspapers – As noted earlier, about three-quarters of respondents read a newspaper and of this group, just over three-quarters (77%) read a Jewish newspaper. The Jewish Standard is the most widely read, with over a dozen other publications mentioned as well. • Those mentioned by fewer than 5% include: Algemeiner Journal, B’nai B’rith Magazine, Commentary, Ha’aretz, Hadassah Magazine, Hamodia, Hayom, Jerusalem Post, Jewish Press, Jewish Review of Books, Jewish Voice, MetroWest Jewish, Mischpacha Magazine, Reform Judaism Magazine, Tablet, Times of Israel, Yedioth Ahronoth; other local newspapers (e.g., Cleveland, Boston, etc.). Jewish Newspapers Regularly Read (% Response) Jewish Standard 69%

Jewish Link 21%

Jewish Week 18%

Forward 8%

Other 4%

None 23% 143 Information Sources Which Jewish-focused information sources are regularly used/accessed?

No. of Jewish Focused Websites Mentions jfnnj.org (Jewish Federation of Northern New Jersey) 174 jpost.com (Jerusalem Post) 52 tablet.com 35 aish.com 27 jkidnj.com 21

144 Information Sources Which Jewish-focused information sources are regularly used/accessed?

• Jewish-focused Information Sources: Websites – As noted earlier, nearly everyone (92%) accesses the Internet on a regular basis but of this group, only about one-quarter (23%) access Jewish-focused websites on a regular basis. The Jewish Federation website had the largest number of viewers (8%; n=174) – but even that viewership was relatively limited. • Even though older respondents (75+) are less likely to be online, those who are online are more likely than younger respondents to access the Jewish Federation website. • Only three other websites are accessed by more than 25 respondents: The Jerusalem Post (n=52), Tablet (n=35), and Aish.com (n=27). As for jkidnj.org, this was mentioned by even fewer (n=21). • Websites accessed by 10 to 20 people include: Times of Israel, Chabad.org, synagogue/temple websites, Arutz Sheva (Channel 7), Forward, Kveller, Ha’aretz, URJ (previously UAHC), Vos Iz Neias, JTA, Jewish Standard, myjewishlearning.com, Ynetnews, YUTorah.org, and various JCC websites. • Over 100 websites (!) were mentioned by fewer than 10 people each. – This data clearly shows that most respondents do not turn to the Internet for Jewish-focused information and, while the array of websites with Jewish content is broad, no single website represents the ‘go to’ place for Jewish-focused information. As part of its education efforts, JFNNJ may wish to increase awareness among community members of such sites and in the process, bolster its own positioning as a resource/center for Jewish-focused knowledge.

145

H. Volunteering

Research Question Page • How involved are community members in volunteering? 147 • What keeps community members volunteering? 152 • Why don’t community members volunteer their time? 154 • Detailed Information Appendix V

146 Volunteering How involved are community members in volunteering?

For Which Types of Organizations Do Community Members Volunteer? (% Response)

29% [n=822] 42% [n=1180] 6% [n=171] 23% [n=643]

Both Jewish only Non-Jewish only Not a Volunteer

147 Volunteering How involved are community members in volunteering?

For Which Types of Organizations Do

Community Members Volunteer? 64% Catchment Area: by County

41% 39% 37%

27% 27% 22% 15% 9% 8% 5% 6%

Bergen Passaic/Morris South Hudson

Both Jewish and Non-Jewish Organizations Jewish Organizations Only Non-Jewish Organizations Only Not a Volunteer

148 Volunteering How involved are community members in volunteering?

• Level of Involvement – Close to three-quarters of respondents (71%) volunteer their time in some way. Differences in volunteering behavior were noted by segment – with demographic, attitudinal, and religious factors all playing a role. • Geography. Bergen County residents volunteer in greater proportion (73%) than those living in either Passaic/ Morris (63%) or Hudson counties (32%). Differences within the counties were noted as well with Teaneck/ Bergenfield and East Bergen exhibiting the highest rates of volunteer involvement. • Income. Those with household incomes under $100K are much less likely to volunteer their time – 51% of those with incomes below $50K and 62% of those with incomes of $50-100K volunteer compared to 75-80% of those with higher incomes. • Age. Volunteering tends to taper off as people age – about 75% of those under age 65 have volunteered their time over the past year compared to about 60% of those ages 65-84, and 44% of those 85 and over. • Children in the home. About three-quarters (78%) of people with children under age 18 volunteered their time over the past year compared to 66% of those with no children in the home. • Employment status. Part-time workers are more likely to volunteer their time (85%) compared to all others (69%).

149 Volunteering How involved are community members in volunteering?

• Level of Involvement (cont.) – Clearly, the more connected people feel to their community – whether in a religious and/or a secular manner – the more likely they are to volunteer. • Religious denomination. Those who identify with the Orthodox (79%) and Conservative (75%) movements were more likely to have volunteered their time this past year than those who consider themselves Secular Jews/Just Jewish (43%). • Interfaith marriage. Interfaith couples are also significantly less likely to have volunteered compared to those who are inmarried (55% vs. 73%). • Jewish Day School family. Families with children attending Jewish Day Schools are significantly more likely than others to have volunteered this year (85% vs. 71%). • Connectedness to the Jewish community. Not surprisingly, the more connected a person feels to the Jewish community, the more likely s/he is to have volunteered this past year – 84% of those who feel ‘very connected’ vs. 64% of those who feel ‘somewhat connected’ and 41% of those who do not feel connected.

• Types of Organizations/Causes Volunteered For – Most often, respondents volunteer their time for both Jewish and non-Jewish organizations although a substantive proportion volunteer for Jewish organizations and causes only.

150 Volunteering How involved are community members in volunteering?

• Amount of Time Spent Volunteering – Respondents who volunteer for Jewish organizations/causes tend to volunteer more hours each month (5 or more) than those volunteering for non-Jewish organizations/causes (30% vs. 21%). – Respondents who volunteer 5 hours or more/month for Jewish causes tend to: live in East Bergen, or North Hudson; have household incomes of $500K+; are age 65 or older; and/or retired.

Amount of Time Spent Volunteering in an Average Month

(% Response)

43% 37% 36% 33% 30% 21%

<5 hours 5 hours or more Varies each month Jewish Org/Cause Non-Jewish Org/Cause

151 Volunteering What keeps community members volunteering?

“I was raised to help people less fortunate than myself, I enjoy helping my community, my entire community, not just my ‘Jewish’ community.”

“Giving is just part of my family DNA. Giving is seductive.”

“Tradition. My great-grandparents, grandparents, and parents all volunteered for both Jewish and non-Jewish causes. Also, as a resident of Hudson County (Jersey City) I am keenly aware that someone has to START UP Jewish volunteer causes and introduce new residents to them – they are on the cusp of being needed again by a new generation of Jewish newcomers to the Hoboken/ Jersey City area.”

“[I have] a need to feel that I'm doing my part to make others lives better and to improve the community I live in.”

“We believe in “paying it forward" and giving tzedakah. We try to lead by example and show our children how to be grateful for what they have.”

“It adds so much to my life! I enjoy making others' lives easier, better, happier.”

152

Volunteering What keeps community members volunteering?

• Reasons to Volunteer – People volunteer for many, many different reasons, and often cite multiple reasons. • For a few (<5%), the reasons are past-oriented – they cite family tradition, how they were raised, etc. • For most, the reasons are present-focused. . Many (~60%) say they are motivated to ‘be part of the community,’ to ‘give back,’ or to make the world a better place (Tikkun Olam), and that volunteering is part of the Jewish way of life; . Others (~20%) say volunteering makes them ‘feel good’ – that it gives them a sense of accomplishment and fulfillment; . For some (~20%), their personal connection to, and/or belief in, the cause or organization (e.g., their synagogue/temple, a school or university, Israel, a disease that has affected them in some way, etc.) keeps them volunteering; and . Some (~15%) mention the personal benefit to be derived from volunteering – meeting new people and making friends, networking for business purposes, etc. • For some (~5%), the reasons are future-based – they mention setting an example for their children, paying it forward, etc. – Not surprisingly perhaps, the reasons to volunteer change as people age. This finding suggests that tailoring volunteer recruitment messages to different age segments will yield more volunteers than would a one-message-fits-all approach. • Those ages 35-64 are more likely than others to say they are motivated to ‘be part of the community.’ • In contrast, those 75+ are more often driven by personal (social) reasons – they see volunteering as a way to meet new people and make friends, to keep connected with others; to put their skills to use and to keep busy.

153 Volunteering Why don’t community members volunteer their time?

Reasons for Not Volunteering (% Response; Base: n = 808)

Need the time for working/commuting 46%

Need the time for family 43%

Prefer to contribute in other ways 27%

No personal connection to any 22% cause/organization

Haven't found a cause/organization that 15% appeals to you

Don't like group activities 14%

Health issues/disabled 5%

154 Volunteering Why don’t community members volunteer their time?

• Roadblocks to Volunteering – Nearly one-third of respondents (31%) did not volunteer their time over the past year – and more often than not, they cite a lack of time as the primary reason. These findings suggest there may be opportunities to gain at least some volunteers by heightening awareness and connectedness to the organization/cause as well as by creating more one-on-one type volunteering opportunities. • Other reasons mentioned (by fewer than 3%) include: too old to do so, no interest, lack of transportation, have not been asked. – Several differences by segment were noted: • Geography. Certain roadblocks to volunteering are more prevalent in some areas, especially: . Northwest Bergen. Need the time for family . North Central Bergen. Don’t feel personally connected to any cause/organization . Central Bergen. Prefer to contribute in other ways . Teaneck/Bergenfield. Need the time for working/commuting; need the time for family • Income. Those with higher household incomes ($250K and over) are more likely than others to cite both the need for family time and also not having found a cause/organization that appeals to them as primary reasons for not volunteering. • Gender. Men are more likely to say group activities are not for them; women more often cite needing the time for family.

155 Volunteering Why don’t community members volunteer their time?

• Roadblocks to Volunteering (cont.) • Age, employment status, and children in the home. These factors are often highly correlated. . Need the time to work. This reason is mentioned most frequently by those under age 65, those with children under age 18, and those who are employed full time/self employed. . . Need the time for family. This reason is more often given by those under age 50, those with children under age 18, and those who are not retired. . Prefer to contribute in other ways. In contrast, older people (65+), those without children under age 18, and retirees are more likely to offer this reason. • Work location. As expected, where people work influences their ability to volunteer to some extent. . New York City. People who work in New York are significantly more likely to cite needing the time for working/commuting as a barrier to volunteering. . Hudson County. People who work here are more likely than others to say the lack of a personal connection to any cause/ organization keeps them from volunteering. • Denomination. A higher proportion of Orthodox respondents cite time pressures (work and family) as barriers to volunteering, while a higher proportion of those who consider themselves Secular Jews/Just Jewish say they haven’t found a cause/organization that appeals to them and/or that group activities are not for them.

156

I. Philanthropy

Research Question Page • How involved are community members in philanthropy? 158 • What motivates community members to make/not to make a charitable donation? 168 • Who are the donors to JFNNJ? 177 • Which causes/organizations should JFNNJ fund over the next year? 178 • To what extent are community members considering planned giving? 183 • Detailed Information Appendix V

157

Philanthropy How involved are community members in philanthropy?

To Which Types of Organizations/Causes Do Community Members Donate? (% Response)

6% 8% [n=217] [n=179] 13% [n=353] 73% [n=2066]

Both Jewish only Non-Jewish only Not a donor

158 Philanthropy How involved are community members in philanthropy?

To Which Types of Organizations/Causes Do Community Members Donate Catchment Area: by County 75% 77% 66%

14% 12% 11% 10% 7% 11% 7% 4% 6%

Bergen Passaic/Morris South Hudson

Both Jewish and Non-Jewish Organizations Jewish Organizations Only Non-Jewish Organizations Only Did not donate

159 Philanthropy How involved are community members in philanthropy?

• Level of Involvement – The vast majority of respondents (92%) donated money to a charitable organization/cause during the past year. Some differences in donation patterns were noted by segment – with demographic, attitudinal, and religious factors all playing a role. • Geography. Bergen County and Hudson County residents were slightly more likely to have made a donation (93% each) than those living in Passaic/Morris (88%) counties. It is interesting to note that nearly all of the non-donors in Passaic/Morris counties (95%) reside in the Wayne area, even though Wayne residents comprise only 61% of the Passaic/Morris segment. • Income. Not surprisingly, those with household incomes under $100K are much less likely than higher income households to have made a donation this past year – 83% of those with incomes below $50K and 89% of those with incomes of $50-100K made donations compared to 95% of those with higher incomes. • Age. Donation likelihood increases with age – 86% of younger people (<35 yrs.) made a donation this past year compared to 91% of those ages 35-49, 95% of those ages 50-74, and 98% of those ages 75+. • Marital status. People who are married/living with a partner are more likely to have made a donation than are unmarried people (95% vs. 85%). Age and household income differences are also likely contributors to this ‘marriage effect.’ • Employment status. As expected, those who are unemployed are significantly less likely than those who are working or retired to have made a donation in the past year (83% vs. 93% vs. 96%).

160 Philanthropy How involved are community members in philanthropy?

• Level of Involvement (cont.) – Clearly, the more connected people feel to their community – whether in a religious and/or a secular manner – the more likely they are to have made a donation. This feeling of connectedness manifests itself in several ways. • Denomination. Those who identify as Secular Jews/Just Jewish are significantly less likely than are respondents who identify with a particular denomination (e.g., Orthodox, Conservative, Reform) to have made a donation (82% vs. 93%). • Affiliation. Those who are not affiliated (e.g., do not pay dues/belong to a synagogue, havurah, Chabad) are much less likely than affiliated respondents to have made a donation (83% vs. 96%). • Intermarriage. Fewer respondents in interfaith marriages made a donation compared to inmarried respondents (87% vs. 94%). • Attitude (i.e., feeling a part of the Jewish community in northern New Jersey). The stronger the feeling, the more likely the respondent was to have made a donation – 97% of those ‘who feel ‘very connected’ made a donation vs. 90% of those who feel ‘somewhat connected’ vs. 83% of those who feel ‘not very’ or ‘not at all’ connected.

161 Philanthropy How involved are community members in philanthropy?

• Types of Organizations/Causes Donated To: Overview – Respondents generally donate to both Jewish and non-Jewish organizations/causes. • Even so, most (63%) give more to Jewish charities; 22% give equally to Jewish and non-Jewish charities. – Among respondents with a narrower focus (i.e., donating to Jewish organizations only or non-Jewish organizations only), some differences by segment were noted. • Jewish-only donors. These respondents tend to: live in Bergen County (especially in the South Bergen and Teaneck/Bergenfield areas); be younger (<35 yrs.); work in New York City; be inmarried; be connected to the Jewish community – they identify as Orthodox, are affiliated with a havurah/Chabad, are products of, or currently part of the Jewish Day School system; feel ‘very much’ a part of the Jewish community of Northern New Jersey, and feel ‘extremely attached’ to Israel. • Non-Jewish-only donors These donors tend to live in Passaic/Morris and Hudson counties (especially in the North Hudson area). Their connection to the Jewish community in Northern New Jersey is limited – they describe themselves as Secular Jews/Just Jewish; tend to be intermarried; they don’t feel like they are part of the community nor do they feel emotionally attached to Israel.

162

Philanthropy How involved are community members in philanthropy? Types of Organizations/Causes Donated To (% Response) Jewish Non-Jewish

Synagogue/temple/shul* 72% Illness/disease-specific 59%

Federation/UJA 45% Disaster relief 39%

Israel-focused organization 37% Education 39%

Social service organization 27% Arts, Culture, Humanties 34%

Disaster relief 27% Human services 24%

Holocaust-related 25% Political organization/person 22%

Jewish youth organizations 24% Umbrella fundraiser 21%

Jewish education** 24% Environment 20%

Jewish service/political group 24% Health-facility specific 20%

JCC/Y 17% Animal-related 20%

* Above and beyond dues and building fund commitment 163 ** Above and beyond tuition and fees Philanthropy How involved are community members in philanthropy?

• Types of Organizations/Causes Donated To: Jewish – When donating to a Jewish organization/cause, respondents typically turn first to their synagogue/ temple/shul – nearly three-quarters (72%) did so during the past year. • These donors tend to have a positive view of the Jewish community of Northern New Jersey – and their place in it. They are supportive of Jewish institutions, and feel both connected to and comfortable (religiously, economically, emotionally) with the community. • Synagogue/temple/shul donors tend to be middle-aged, with families. – Nearly half of respondents (45%) said they donated to Federation/UJA last year. Of these, 94% donated to JFNNJ, 10% to UJA Federation of NYC, 2% to MetroWest NJ, and 1% each to UJA Hoboken and various Florida Federations (e.g., Sarasota, Palm Beach, Miami). • This is clearly an organization/cause that appeals to an older generation – those who are 65 and older, retirees, and who are relatively traditional in their beliefs (at least about the value of marrying ‘Jewish’). These donors tend to identify with the Conservative Movement, as well as believe it is important to support Jewish organizations and feel very connected to Israel. These findings suggest that to continue to be relevant for the long term, Federation/UJA will need to expand its appeal to younger audiences, and to those affiliated with other religious denominations and/or who are Secular Jews/Just Jewish. – While some of these organizations/causes appeal to a very particular group (e.g., Jewish educational institutions and Jewish youth groups), others are more broad-based in their appeal (e.g., disaster relief, Holocaust remembrance and education, etc.). By better understanding the characteristics of their likely donors, these organizations/causes will be better able engage them.

164 Philanthropy How involved are community members in philanthropy?

• Types of Organizations/Causes Donated To: Non-Jewish – With respect to non-Jewish organizations/causes, respondents most often donate to illness/ disease-specific ones (59%), typically driven by personal experience (direct or indirect) with the issue. It will be interesting to see if other issues are able to capitalize on the recent success of the ALS ice bucket challenge in leveraging social media to garner awareness and donations from people with no personal connection to the issue. • Education, disaster relief, and arts/culture/humanities are next most popular, with about one-third of respondents donating to each of these categories. – Fewer than one-quarter (21%) donated to umbrella fundraising organizations – about the same proportion as those donating to human services, political, animal-related, health facility-related, and environmental causes. • Donors to umbrella fundraising organizations tend to be male and older (ages 65-84)… similar in age to the Federation/UJA donors (itself an umbrella organization).

165 Philanthropy How involved are community members in philanthropy?

Amount Household Donated to All Causes/Organizations During the Past Year (% Response; Base: n=1691 )

Under $100 6%

$100 up to $500 19%

$500 up to $1K 13%

$1K up to $2.5K 16%

$2.5K up to $5K 13%

$5K up to $10K 18%

$10K up to $25K 9%

$25K up to $50K 3%

$50K up to $100K 2%

$100K+ 1%

166 Philanthropy How involved are community members in philanthropy?

• Amount Household Contributed This Past Year – Just over two-thirds of respondents (68%) reported making charitable donations of less than $5,000 for their household this past year; nearly one-third (32%) made charitable donations of $5,000 or more. • Those who contributed less than $5,000 are more likely to be found in Passaic/Morris and Hudson counties (vs. Bergen County). In terms of areas within the counties, Wayne and Central Bergen show a higher incidence of this type of donor. This level of giving is also more likely to be found among those with household incomes under $200K, under age 35, not married, and not especially connected to the Jewish community. • Larger donors are more likely to be living in the areas of East and South Bergen, as well as Teaneck/ Bergenfield, with household incomes of $250K+, identify as Orthodox and feel connected to the Jewish community.

167 Philanthropy What motivates community members to make a charitable donation?

Reasons to Make a Charitable Donation: Rating of Importance (% Response) To give back 58% 37% 95%

To make a difference 51% 41% 92%

Personal connection 47% 42% 89%

To honor people 48% 41% 89%

Makes you feel good 37% 45% 82%

Local focus 28% 52% 80%

Asked to 18% 55% 73%

Family tradition 28% 39% 67%

National/global focus 18% 47% 65%

Control over donation use 18% 46% 64%

Tax benefit 9% 41% 50%

Business/career purposes 4% 13% 17% Very Important Somewhat Important Total 168 Philanthropy What motivates community members to make a charitable donation?

• Reasons Impacting the Decision to Give – When deciding whether or not to donate money to a charitable organization/cause, the desire to give back to the community motivates nearly everyone (95%) – and for more than half (58%) it is a ‘very important’ reason. • Respondents also place a high value on reasons that are more personal in nature – the desire to make a difference, their personal connection to the organization/cause, honoring loved ones, as a way to feel good about oneself. As well, their preference for charities/causes with a local focus also supports the notion of personal reasons as strong motivators of giving behavior. • Respondents are less motivated by ‘pragmatic’ reasons – making donations because it’s good for business, realizing a tax benefit, amount of control they have over how their donation is used, etc.

169 Philanthropy What motivates community members to make a charitable donation?

• Reasons Impacting the Decision Not to Give – Not surprisingly, the largest hurdle to making a charitable donation is financial – about two-thirds (65%) of those who did not make a charitable donation this past year cited this issue.

Reasons for Not Making a Donation (% Response; Base: n=217; multiple responses permitted)

Financial situation doesn't allow it 65%

Offer support in other ways 16%

Not personally connected to any organization/cause 15%

Haven't found a cause you're passionate about 13%

Don't know enough to make an informed 13% decision

Other 3%

170 Philanthropy What motivates community members to make a charitable donation? Top Ten Causes Donated To: Rating of Importance (% Response) Ensuring a safe Israel 65% 31% 4%

Ensuring a vibrant Jewish future 63% 34% 3%

Commitment to Jewish values/teachings 63% 32% 5%

Combating anti-Semitism 57% 38% 5%

Supporting the people of Israel 52% 42% 6%

Jewish education for children/adolescents 49% 41% 10%

Fighting hunger in the Jewish community 48% 45% 7%

Holocaust education 47% 44% 9%

Supporting Holocaust survivors 44% 48% 8%

Supporting social services for Jewish elderly 43% 50% 7%

Very Important Somewhat Important Not at all Important 171 Philanthropy What motivates community members to make a charitable donation? Israel-Related Causes Education-Related Causes (% Response) (% Response)

Ensuring a safe Israel 65% 31% 4% Commitment to Jewish values 63% 32% 5% and teachings

Supporting the people of Israel 52% 42% 6%

Supporting Holocaust education 47% 44% 9%

Helping at risk and abused 28% 52% 20% youth in Israel

Supporting Jewish education 49% 41% 10% for children and adolescents Supporting educational trips to 28% 51% 21% Israel

Supporting Jewish Day School Creating close personal 33% 34% 33% 17% 45% 38% education relationships with Israeli youth

Very Important Somewhat Important Not at all Important Very Important Somewhat Important Not at all Important

172 Philanthropy What motivates community members to make a charitable donation? Support-Related Causes Community-Related Causes (% Response) (% Response) Supporting social services for the Jewish elderly 43% 50% 7% Ensuring a vibrant Jewish future 63% 34% 3%

Fighting hunger in the Jewish 48% 45% 7% community Combating anti-Semitism 57% 38% 5%

Supporting survivors of the Creating and coordinating Holocaust 44% 48% 8% planning for the future of the 42% 49% 9% Jewish community Supporting services for people with special needs 38% 53% 9% Fighting anti-Israel movements (e.g., BDS) 43% 46% 11% Helping Jews overseas who are in distress 35% 55% 10% Supporting social, recreational, 31% 56% 13% Fighting domestic abuse in the and cultural activities for Jews Jewish community 31% 53% 16% Outreach/engagement to Supporting individual and family college/post-college ages 32% 47% 21% counseling with Jewish providers 25% 55% 20%

Promoting acceptance of LGBTQ Fighting addiction in the Jewish 20% 40% 40% community 21% 55% 24% persons in the Jewish community

Very Important Somewhat Important Not at all Important Very Important Somewhat Important Not at all Important

173 Philanthropy What motivates community members to make a charitable donation?

• Causes Considered When Deciding Whether to Donate to Jewish Organizations – When deciding whether to donate to Jewish organizations, those causes with the most widespread support (at least 90% importance rating) fall into three categories: • Respondents most often focus on Jewish ‘survival’ – more than half say causes that ensure a vibrant Jewish future, that create a strong and safe Israel, and that continue Jewish values and teachings are ‘very important.’ . Along with this emphasis on survival, there is recognition of the importance of organizations involved in creating and coordinating planning for the future of the Jewish community. • Nearly equal in importance are causes that address social issues within the Jewish community – hunger, along with support for the elderly, for those with special needs, and that help Jews overseas in distress. • The Holocaust remains an important consideration for many in the form of causes that support Holocaust survivors and/or Holocaust education. – Causes with a slightly lower importance rating (80-89%) tend to be focused on family- and children- related matters – Jewish education for children and adolescents, social/cultural/recreational activities, fighting domestic abuse, helping at risk and abused youth in Israel, and supporting counseling services with Jewish providers. – Even those causes with the lowest importance ratings (60-79%) are still ‘very important’ to a substantive proportion of respondents. They focus on strengthening ties to Israel through various means along with ‘broadening the tent’ through outreach and engagement of young adults, support for Jewish Day School education, and addressing emergent social issues (fighting addiction, LGBTQ acceptance).

174 Philanthropy What motivates community members to make a charitable donation?

• Causes Considered When Deciding Whether to Donate to Jewish Organizations (cont.) – When asked what other causes are important to them when deciding whether to donate money to Jewish organizations, just over one-quarter (26%) answered this question. Of these… • Rather than mention a cause, about one-third (37%) described organizational characteristics that are important to their decision making – effectiveness of the organization, overhead costs, mission/goals, professionalism, etc. • Nearly one-quarter (21%) said issues impacting their community are important. Included in this are causes relating to health/healthcare; people in need (e.g., fighting hunger, poverty, homelessness); human rights and social justice, and disaster relief. • About 15% mention Jewish community-specific causes that focus on Jewish identity and continuity, engaging Jewish children, supporting people in need, welcoming and accepting all Jews, and supporting the Jewish elderly. • Nearly as many (13%) cite their support of existing Jewish organizations such as their local synagogue/temple, national organizations such as Hadassah, Jewish War Veterans, JNF, etc.; and 11% find causes that support Israel important. • For 8%, education is a priority. This includes supporting adult education as well as education for children, support for Jewish Day Schools, and for Holocaust education.

175 Philanthropy What motivates community members to make a charitable donation?

• Causes Considered When Deciding Whether to Donate to Jewish Organizations (cont.)

“It is important that the money is used properly and not used for large salaries of the administrators.” “The approach of the organization. How transparent, thoughtful, overall values. Also how effectively do they use money donated.” “Being comfortable with the organization's Mission Statement and the ability to carry it to success.” “What touches my life at the moment. A connection someone has at that time makes a huge impact and difference.” “I always check with Charity Navigator to see how effective these charities are. We have endured horrific experiences with Jewish and non-Jewish "charities" which failed to help our child. By contrast, JESC wouldn't give up on him.” “[I think about the] political position of the organization. The organization/Agency must be Centrist! I do not support Leftist/Socialist/Progressive/Marxist/Communist organizations!!!!!!!!!!!!!!!!!” “Feeding and housing hungry people in the community is very important to me.” “Acceptance of all Jews, all movements, and levels of observance.” “Any Jewish community that are poor, hungry, and in need of help that are around the world.” “I do not want my money to go for support of new West Bank settlements or ultra-right wing political causes in Israel.” “Ending the occupation of Gaza and the West Bank; recognizing Palestine as a sovereign state.” “Education is the most important thing we can give our youth. Good deeds are essential, but Jewish education seeps into their mindset and keeps them Jewish - and proudly Jewish - forever.” “Being the child of a Holocaust survivor, I feel very strongly about Holocaust education for future generations.”

176

Philanthropy Who are the donors to JFNNJ?

• Profile of JFNNJ Donors – Demographic Characteristics

Marital Status Employment Status • Self-employed 16% • Married/living with a partner 78% Gender* • Not married 22% • Full-time employee 36% • Male 44% • Part-time employee 14% • Female 56% • Retired 26% Education Completed *Similar to survey response rate • Not working outside the • High school/some college 7% home/not retired 8% • Bachelor’s degree 37% • Master’s degree 36% • Doctorate/professional Work Location degree 20% • Bergen County 53% • NYC metropolitan area 26% • Passaic County 7% Denomination • Essex County 4% • Conservative 48% • Morris County 2% • Reform 23% • Other 8% • Orthodox 20% • Secular/Just Jewish 5% • Other 4% Estimated Net Worth* • <$100K 23% • $100K up to $500K 25% Professional Household Income Involvement • $500K up to $1M 18% • $1M up to $5M 27% • Paid employee 12% • AGE <$100K 25% • $5M+ 7% • Board member 31% • • 18-34 10% <$50K 5% • $50K up to $100K 15% • *Response base: n=1084 35-49 18% • Not specified 5% • 50-64 35% • $100K+ 75% • 65-74 19% • $100K up to $150K 14% Birthplace • 75-84 13% • $150K up to $200K 12% • United States 93% • 85+ 5% • $200K up to $250K 8% • Ex-United States 7% • $250K up to $500K 13% • $500K+ 7% • Not specified 21% 177 Philanthropy Which causes/organizations should JFNNJ fund over the next year? Israel-Related Causes Education-Related Causes (% Response) (% Response)

Ensuring a safe Israel 68% 28% 4% Commitment to Jewish values 62% 34% 4% and teachings

Supporting the people of Israel 55% 39% 6%

Supporting Holocaust education 53% 43% 4%

Helping at risk and abused 34% 52% 14% youth in Israel

Supporting Jewish education 58% 38% 4% for children and adolescents Supporting educational trips to 42% 48% 10% Israel

Supporting Jewish Day School Creating close personal 42% 39% 19% 25% 54% 21% education relationships with Israeli youth

Very Important Somewhat Important Not at all Important Very Important Somewhat Important Not at all Important

178 Philanthropy Which causes/organizations should JFNNJ fund over the next year? Support-Related Causes Community-Related Causes (% Response) (% Response) Supporting social services for 61% 37% 2% the Jewish elderly Ensuring a vibrant Jewish future 69% 28% 3%

Fighting hunger in the Jewish 61% 36% 3% community Combating anti-Semitism 66% 31% 3% Supporting survivors of the 56% 40% 4% Creating and coordinating Holocaust planning for the future of the 59% 37% 4% Supporting services for people Jewish community 55% 42% 3% with special needs Fighting anti-Israel movements 52% 41% 7% Helping Jews overseas who are (e.g., BDS) 43% 48% 9% in distress Supporting social, recreational, 42% 51% 7% Fighting domestic abuse in the and cultural activities for Jews 48% 45% 7% Jewish community Outreach/engagement to Supporting individual and 47% 44% 9% 41% 50% 9% college/post-college ages family counseling with Jewish … Promoting acceptance of LGBTQ Fighting addiction in the Jewish 36% 54% 10% persons in the Jewish 28% 44% 28% community community

Very Important Somewhat Important Not at all Important Very Important Somewhat Important Not at all Important

179 Philanthropy Which causes/organizations should JFNNJ fund over the next year? Top Ten Causes For JFNNJ to Fund: Rating of Importance (% Response)

Ensuring a vibrant Jewish future 69% 28% 3%

Ensuring a safe Israel 68% 28% 4%

Combating anti-Semitism 66% 31% 3%

Commitment to Jewish values/teachings 62% 34% 4%

Supporting social services for Jewish elderly 61% 37% 2%

Fighting hunger in the Jewish community 61% 36% 3%

Creating/coordinating planning* 59% 37% 4%

Jewish education for children/adolescents 58% 38% 4%

Supporting Holocaust survivors 56% 40% 4%

Supporting services for people with special needs* 55% 42% 3% Very Important Somewhat Important Not at all Important 180 *Not on ‘top 10’ list of donor priorities for Jewish causes Philanthropy Which causes/organizations should JFNNJ fund over the next year?

• Funding Priorities for JFNNJ – Respondents recognize the importance of JFNNJ funding for all 24 causes tested – in fact, 20 causes were deemed ‘important’ for JFNNJ to fund by at least 90% of those questioned! • The 4 causes considered ‘important’ by fewer than 90% were: helping at risk and abused youth in Israel (87%), supporting Jewish Day School Education (81%), creating close personal relationships with Israeli youth (79%), and promoting acceptance of LGBTQ persons in the Jewish community (72%). – Further analysis (i.e., of ‘very important’ ratings only) does show some clear priorities, with Jewish survival and safety at the top of the priority ranking, followed by causes associated with social issues. This is similar to respondent priorities for deciding whether to donate to a Jewish charity. – Of the causes most often considered ‘very important’ by respondents when deciding whether to donate to a Jewish organization, some are particularly important for JFNNJ to fund. They include: • Combating anti-Semitism • Fighting hunger in the Jewish community • Supporting social services for the Jewish elderly • Supporting survivors of the Holocaust • Creating and coordinating planning for the future of the Jewish community • Supporting services for children and adults with special needs • Helping Jews overseas who are in distress • Supporting Jewish education for children and adolescents (even though this was not one of the top priorities as a decision criteria, many feel it should be a funding priority for JFNNJ).

181 Philanthropy Which causes/organizations should JFNNJ fund over the next year?

• Funding Priorities for JFNNJ (cont.) – Some differences by segment in desired funding priorities for JFNNJ were noted. Those segments representing likely targets for expansion of its donor base by JFNNJ are noted below along with the causes in which they show heightened interest. These differences are useful for developing strategies to expand JFNNJ’s donor base beyond its traditional group of supporters. – Younger people represent the future of JFNNJ and their priorities reflect a difference in social ‘conscience’ and life stage values. In particular, they care more than the population overall about: • Ages 18-34. Supporting Jewish Day School education; helping at risk and abused youth in Israel; promoting acceptance of LGBTQ persons in the Jewish community; supporting social, recreational, and cultural activities for Jews; helping Jews overseas who are in distress; fighting domestic abuse in the Jewish community; fighting addiction in the Jewish community, supporting survivors of the Holocaust • Ages 35-49. Supporting Jewish education for children and adolescents, supporting Jewish Day School education – Other segments that represent growth opportunities for JFNNJ include people who are less connected to/involved with the Jewish community. Although in general they care less (and significantly less in some areas) about Israel and Jewish continuity, what they do care more about than the general population however, is education, and in particular: • Secular Jews/Just Jewish. Supporting Jewish education for children and adolescents, supporting Holocaust education • Intermarriage. Supporting Jewish education for children and adolescents

182 Philanthropy To what extent are community members considering planned giving?

• Plans to Date – Virtually all respondents (99%) understand the concept of planned giving, and nearly one in seven respondents (14%) have made or are planning to make a provision for planned giving in their will; another 28% haven’t decided what they will do yet. • Note for comparison purposes that in the 2013 National Study of American Jewish Giving, a survey of nearly 3,000 American Jewish households, 23% plan to give a bequest. • Income is a key differentiator. While those with household incomes of $500K+ are much more likely than others to make a planned gift (32% vs. 13%), it is interesting to note that in every income category, at least 5% of respondents include planned giving in their future plans. Approach to Planned Giving (% Response) 1% 6% 14% 28%

51%

Have done/will do so Have not done/do not plan to Haven't decided yet Don't have a will 183 Not sure what that is Philanthropy To what extent are community members considering planned giving?

• Plans to Date (cont.) – Those who intend to make a planned gift are highly likely to include a Jewish charity or philanthropy in their plans. • Those who plan to exclude Jewish charities/philanthropies from their plans are typically those who do not feel especially connected to the community – Secular Jews/Just Jewish; unaffiliated, in interfaith marriages – and who do not believe in the value of supporting Jewish organizations.

Anticipated Planned Gift Recipient (% Response)

10%

42% 39% 8%

Jewish charity/philanthropy only Non-Jewish charity/philanthropy only Both Jewish and non-Jewish Haven't decided

184

J. Advice for Jewish Community Leaders

Research Question Page • What advice would you like to give to Jewish Community leaders on how best to serve the needs of the community? 186

185 Advice for Jewish Community Leaders Summary of Advice Offered*

• Be more tolerant and inclusive

• Reach out to segments of the community

• Make ‘being Jewish’ more affordable

• Sharpen the focus to better meet community needs

• Ensure Jewish continuity

• Advocate for Israel, the Jewish community

• Be more fiscally responsible and creative in addressing community needs

*Based on categorization of open-ended responses to the following: Please use the space below for any advice you’d like to give Jewish community leaders on how best to serve the needs of the community.

186 Advice for Jewish Community Leaders How can Jewish community leaders best serve the community’s needs?

• When asked for advice as to how leaders of the Jewish community can best serve the community’s needs, about one-quarter (24%) didn’t hesitate to offer suggestions. Most often, these suggestions focused on: – Be more tolerant/inclusive (24%). Many respondents are quite troubled by the lack of cohesion and the absence of a sense of community among the Jewish people of Northern New Jersey. They feel more should be done to build relationships across various denominations and to reduce polarization within the community. They advise more openness, respect, and tolerance. Clearly, there is a schism between Orthodox and non-Orthodox segments that must be addressed if the Jewish community of Northern New Jersey is to fully reach its potential. “Can the Jewish Leaders in our community PLEASE help unite all branches. So much focus is based on our differences… it’s hurtful. We are all Jews.” “All leadership, both layman and religious, should consider all Jews as Jews, not Reformed, Orthodox, etc. Don't classify them.” “As I previously stated, the Jewish community in Teaneck is fractured, with each group negatively judging the other. This is crazy to me. It would be great if community leaders could just try to put aside their own negative judgments and try to bring the groups together.” “Do not forget about the Conservative movement. The Orthodox movement is large and growing due to their higher birthrates, but I do not want my thoughts/views to disappear because I've only chosen to have two kids instead of seven to ten kids.” “Don't ignore the Reform movement.”

187

Advice for Jewish Community Leaders How can Jewish community leaders best serve the community’s needs?

– Improve outreach/program to specific segments of the community (20%). Nearly as many respondents believe in expanding outreach efforts to reach those who are not as connected to the community, but have the potential to be so. Four segments are of particular interest: college/post college-age adults, Jewish singles, unaffiliated and/or Secular Jews, and interfaith families. Other segments mentioned, but less often, include: children, teens, individuals with special needs, and newcomers. Improving outreach to segments outside the traditional ‘core’ of connected individuals will help to grow and strengthen the community. “There needs to be a push to reach out to the post-college Jewish population. Young Jewish adults need support and community, and that it very difficult to find within Bergen County.” “More/better activities for EngageNJ - more $ budgeted for that so that the activities can be better. Have the marketing department of UJA help with advertising and advising the group. Encourage EngageNJ to do activities with Moishe House and UJA NYC's 20-30 group.” “Focus on the young people who are not Orthodox! It's easy to overlook us because we don't visually stand out from our peers, but we need to have attention paid to us also. Help us express our Judaism and understand it better, so that we'll continue to pay attention to it as we get older and start families.” “Create more venues for young Orthodox men and women to meet for marriage purposes.” “I really would like a Jewish group that would contain people who are atheists/agnostics. (I know: It sounds like a contradiction in terms, but it would be nice to feel a sense of community affiliation with those who identify with our religion but are not theistic).” “There still seem to be opportunities to be more inclusive of interfaith family members.” “A welcome basket giving all the Jewish resources, organizations to join and websites to check, would be nice at about 6 months after moving in. Sometimes its hard to navigate if you don't know many local people.” 188

Advice for Jewish Community Leaders How can Jewish community leaders best serve the community’s needs?

– Make ‘being Jewish’ more affordable (17%). The cost of being Jewish is of significant concern to a similar proportion of respondents. This concern is most often focused on two aspects of Jewish life – the affordability (or lack thereof) of Jewish Day School/Yeshiva education and the cost of synagogue membership. These respondents believe in the value of such institutions to Jewish continuity, and want the community to play more of an active role in ensuring access for those who want it. “Defraying the high cost of a Jewish education is critical to make sure that the next generations of Jews remains Jewish and appreciates their identity. Everything else is nice, but without the foundation and knowledge that a Jewish education provides, nothing else matters as all social causes are then equally lumped together.” “Far more support and funding needs to go to Day School education. This is your only chance for a future. Not Hebrew school graduates, not kids tutored privately for bar and bat mitzvahs, not kids who go on Birthright trip. The students who attend Day School are the ones who will support UJA/Federation, Israel and all non-Orthodox organizations, because they get it. Their educations are far more in depth and they have the level of understanding of their history, culture and observance necessary to connect for the long-term. They are less likely to intermarry, and more likely to raise Jewish children. The generation who gave because they are "supposed to" and because of the Holocaust is in its final years and not representative of the future whatsoever.” “Jewish Day Schools need to be FREE for any family who can't afford it. Public schooling dilutes Jewish values. I am not a crazy fanatical religious Jew, I am very modern. But my kids are more influenced by the world around them than the world they live in. Day Schools are not affordable unless you are a family of 4 making more than $200,000.” “Expensive [synagogue] memberships as the gateway to High Holidays? There has to be another way.” “It is important to make synagogues available to all Jewish people. I do know of some people that have left their synagogue due to budgetary problems at home. It is such a shame to lose them due to that reason, especially if they have been an active participant in the synagogue's life.” .” 189

Advice for Jewish Community Leaders How can Jewish community leaders best serve the community’s needs?

– Rethink priorities (10%). These respondents advise community leaders to ‘sharpen their focus.’ They offer several suggestions: • Focus solely on Jewish issues (and leave secular matters to others); • Offer programs that appeal to people across the Jewish spectrum; and • Concentrate on local issues/needs (especially community service and social issues). “I do not see community wide activities for families, singles or young couples. Programs and activities need to be developed for people who are more secular and do not feel a relationship to the Jewish Community.” “We need to focus less on non-Jewish community assistance through Jewish organizations. Jewish organizations MUST focus on maintaining a Jewish community first. There are plenty of charities for needy and underprivileged Americans. We as Jews feel a need to help others, but if we do not help ourselves first, we will continue to dwindle in numbers.” “Federation should concentrate on local needs, not Israel. Israel is important, but not more than the local Jewish community which has plenty of needs right here.” “I think the Federation of North Jersey should have its emphasis on local programs. There are many Jewish charities that have a national or international mission.” “Lead by example. Do good works for all, not just the Jewish community. It is fine to let people know the support comes from the Jewish community.” “You have not put emphasis on environmental issues such as water depletion and pollution, and they factor in heavily in progressive thinking and actions – and are needed by Israel (and the world).” “Focus on community service (homeless shelters, soup kitchens, etc.) and stop trying to make Zionism a part of Judaism. Many Jews would love to be part of the community, but want nothing to do with a brutal, apartheid regime.”

190

Advice for Jewish Community Leaders How can Jewish community leaders best serve the community’s needs?

– Strengthen Jewish education (9%). Respondents believe one way leaders can better serve the community’s needs is by improving Jewish education. They want education, especially for the children in the community, to be more creative, engaging, and innovative. They would also like to see improvements in education for other segments within the community including adults, educators, and Jewish professionals. “Education, education, education. The greatest assurance for a strong Jewish future is education. Chesed is extremely important, but for a Jewish future to be vibrant, education is the single most important gift we can give our youth.” “I am disappointed that the excellent educational facilities for teachers and administrators is no longer available through the Federation. Innovation is vital to our congregational schools and teaching methods and materials are necessary. The Teacher Center was an excellent source of promoting new ideas and assisting teachers in keeping themselves apprised of new materials. It is sad that our large community no longer services this important key to our future.” “I am very disappointed that the Jewish Federation in Bergen County is no longer sponsoring the Melton Adult Education program. That was very important to me and I continued to take post-Melton courses, too.” “Do not rely upon institutional programming as the salvation for unaffiliated, or marginally affiliated Jews. Ultimately, our communities will survive only with a core commitment to Torah-learning and Torah-living. I am not proselytizing, but reporting what has been proven repeatedly in various times and locales. Training in Torah should, of course, be tailored and contoured to the specific needs of each community and, indeed, each individual, but it must be the foundation upon which all other social, educational, artistic and communal programs are built.”

191 Advice for Jewish Community Leaders How can Jewish community leaders best serve the community’s needs?

– Advocate for Israel/Jewish community (8%). Within this context, respondents want to see community leaders demonstrate their support for Israel, fight anti-Semitism, build bridges with non- Jewish communities and train people to respond effectively to anti-Israel and anti-Jewish statements. They are also keenly aware of the political differences that permeate the community, and look to community leaders to be accepting of various political viewpoints with respect to Israel. “Build better understanding with the non-Jewish community through joint programs of all kinds.” “Perhaps establishing a group consisting of Jewish, Muslim and Christian individuals who could learn about the various religions, and cultures in order to develop a better understanding of our differences and seek paths to overcoming the biases due to ignorance.” “To reach out to the Hispanic/Latino Community both here and around the world. There is a lot of anti-Semitism in this community and [leaders] should do more to reach out to them.” “Continue to address anti-Semitism and the unequal press regarding Israel and its Arab neighbors.” “Please be able to separate politics from Jewish interests. There are assumptions that all Jewish people in the community automatically associate with the Democratic party, and that's not always the case. I want to know that my money supports Jews and Jewish organizations, not electing politicians of any particular political party. “Need to stop the BDS movement and the J-Streeters.” “Work toward a peaceful two-state solution between Israel and its Arab neighbors.”

192

Advice for Jewish Community Leaders How can Jewish community leaders best serve the community’s needs?

– Take action to ensure Jewish continuity (7%). These respondents believe community leaders must focus more attention on keeping the next generation Jewish, on instilling pride among children/young adults in being Jewish, and on making Judaism more relevant to modern life. “Don’t spread yourself too thin – focus on key things like ensuring the next generation is not only Jewish but understands, appreciates and loves the fact that they are – you want them to pass it down to next generation. There are many, many, worthy social action things that can be done.” “Find a way to show young people (under 40's) how important it is to be involved with Jewish organizations. Without them, all Jewish institutions and organizations are going to dissolve.” “Need to start to focus on the importance of the youth – after b’nai mitzvah there are no real teen programs that involve the community. Rabbis spend more time on focusing on the rich congregants...taking them to AIPAC and on trips – leaving the youth in the lurch.” “Regardless of affiliation (Orthodox, Conservative, Reform), we need to promote the survival of Judaism and the participation of the community. Getting unaffiliated Jews to participate in some activities so that they continue to identify as Jews. If we price these people out of our synagogues with high dues and fees, they won't participate and be active. We need to find programs that they are interested in and promote involvement.” “GET CURRENT! We need to make connections between traditional Jewish values and modern life. We need to connect people within the community for both social and educational purposes, but [they] CANNOT only be connected to give (i.e., UJA).” “Open your minds and get with the times! Especially Federation which is SO old school and stodgy. They just don't get it. They sit on a huge endowment but cut out Melton. How STUPID! All they care about is how much participants donate. They are hypocritical and don't give a darn about Israel or Zionism. Very status conscious and involved in politics amongst themselves. The best advice is that a new guard should take over. The old guard is awfully tired.” .” 193

Advice for Jewish Community Leaders How can Jewish community leaders best serve the community’s needs?

– Be more fiscally responsible and creative in addressing funding needs (5%). There is concern that funds raised for the community could be spent more wisely – more transparency would help, as would eliminating redundancies, pooling resources, and reducing overhead costs. “Be more accessible and don't make Jewish organizations too top-heavy; spend more money on services and less on salaries.” “Better manage and oversee expenses/overhead so that there's more money to serve all the needs mentioned.” “Givers today prefer giving directly to organizations serving the end-user. Therefore, umbrella organizations such as JFNNJ need to be especially cost-effective and efficient to best serve communal needs. JFNNJ need an effective allocations process based upon an in-depth understanding of communal needs and capabilities.” “I believe that when leaders of charitable organizations are paid much more than the contributors, it shows a less than ideal situation. For example, the head of the ADL, Abe Foxman, takes a salary of $750,000; that is outrageous. Similarly, I believe that directors or presidents of a charity should not be taking more than $5,000 per week or more than $250,000.00 per week [sic]. And if charities are not rated with 4 stars from Charity Navigator, then that does not enhance the best interests of the Jewish community.” “Be more transparent and do not have a snobbish attitude that makes others feel bad about themselves.” “Private industry employees are evaluated for their effectiveness, work ethics, and dedication. Jewish community leaders need to set and meet ambitious and attainable personal and organizational goals and objectives that can hold up to public scrutiny, particularly to their donors and volunteers.” “There are many Jewish Community Organizations in Bergen County. Perhaps someone should review budgets to see if there are redundancies or overlap. Maybe resources could be pooled to accomplish more in those instances.” “Do not duplicate services just because it is a Jewish agency. Do not fund Jewish agencies that duplicate services… i.e., Jewish Family Services.” 194

Advice for Jewish Community Leaders How can Jewish community leaders best serve the community’s needs?

– Other suggestions mentioned (by <5%) included: • Be more aware of/sensitive to the needs of different segments of the community • Improve communications (e.g., events, activities, issues, etc.) • Bring more programs/activities to locales outside of Bergen County – especially Wayne, Hudson County • Be more welcoming • Be more visible • Improve services for seniors – make it easier for them to find services and to access them; offer transportation to those unable to drive; support in-home care, visit shut-ins • Focus on the people, not the fundraising – don’t only value the large donors

“Leadership is not just about cash. Get to know the whole community. Think religious and cultural values and traditions. Organize in local settings, not just [the] Paramus location.” “Be more outreaching to the community by being more friendly, inclusive, understanding and recognizing [each] individual's situations in life. Zealous Volunteers tend to be abrasive, at times, and that can turn people away from what you are trying to accomplish, mainly, giving and participation.”

195

Conclusions and Implications

196 Community Diversity

• No matter the measure used – geographic, religious, political, economic, cultural, social – JFNNJ’s catchment area contains a wide array of people living in Jewish households. While this diversity is positive in many ways, it contributes to the distinct lack of a sense of a Jewish community that pervades the area. – The tension between the Orthodox and non-Orthodox segments of the community is deep and palpable and needs to be bridged if Jews are to come together as a true community. – Members of each denomination/movement worry they are being ignored. “Unity does not require unanimity.”

“Can the Jewish Leaders in our community PLEASE help unite all branches. So much focus is based on our differences… it’s hurtful. We are all Jews.” • CHALLENGE: To create a Jewish community that is cohesive, yet accepting of diversity. 197 Geographic Reach

• South Bergen (and especially Teaneck/Bergenfield) along with East Bergen are the core of the community in many ways. Proportionally, more people in these areas are involved in ‘being Jewish.’ – However, there are other pockets (geographically) with active Jewish populations that would be receptive to additional efforts to strengthen their communities. • Wayne (an established and mature community) feels deserted by Federation. • South Hudson (a young and growing community) feels its development could be enhanced/accelerated through additional services and support.

“Care about Passaic County as well as Bergen.”

• CHALLENGE: To expand JFNNJ’s reach beyond Bergen County in a way that residents elsewhere in the catchment area feel part of the Jewish community.

198 Inclusion

• Many segments feel ‘on the margins’ of the Jewish community of Northern New Jersey… that the community could, and should be more supportive/better meet their needs.

“Please reach out more to the community. The youth need to "feel" Jewish… and do not forget the elderly and the people on disability.”

“… reach out to families that have a non-Jewish spouse. These families are part of our Jewish Community and future and need made comfortable in Our Community.”

• CHALLENGE: To create a Jewish community that is welcoming and supportive.

199 Perceived Quality

• There is a perceived lack of excellence in the local Jewish organizations and Jewish Day Schools/Yeshivas. This lack may: – Discourage use – Inhibit support – Engender ill will – Drain resources “The academics [in the Jewish Day School] were not nearly as strong as in the local private schools.” “Some of our experiences with Jewish social services here were dismal.”

• CHALLENGE: To create quality institutions ‘across the board’ and ensure the community views them as such – to make ‘going Jewish’ the default.

200 JFNNJ’s Brand Identity

• JFNNJ is lacking a clear, strong, consistent brand identity.

• JFNNJ is not as well-known as it could, or should be. And this lack of knowledge is inhibiting its ability to succeed and grow.

• CHALLENGE: To determine/clarify the JFNNJ’s role in the community and promote it accordingly.

201 JFNNJ’s Role in the Jewish Community

• Respondents believe there is an important role for JFNNJ to play in the community – although there is not consensus as to the nature of that role. • There is a sense that JFNNJ is not fulfilling its role as well as it could. They ascribe this to a lack of understanding of community needs, as well as a lack of direction/vision. • Some feel that JFNNJ has the authority over agencies to effect change. This indicates a misunderstanding of the Federation/Agency relationship.

• CHALLENGE: To better define and communicate JFFNJ’s role in the community.

202 ‘To Do’ List for a Bright Future

 Bridge intra-community segment tensions

 Define strategy for meeting needs beyond the geographic ‘core’

 Strengthen local Jewish institutions to achieve excellence and engage community members.

 Clarify JFNNJ’s brand identity and better communicate it . What JFNNJ stands for, what it does, what it is . Require acknowledgement of JFNNJ support for programs/activities

 Demonstrate, and communicate the efficiency, effectiveness, and uniqueness of JFNNJ

203

Appendix

Page • Appendix I: Demographics 205 • Appendix II: Jewish Identity and Engagement 221 • Appendix III: Perceptions of Local Organizations 226 • Appendix IV: Programs and Activities 231 • Appendix V: Volunteering and Philanthropy 240

204

Appendix I Demographic Details

• Geography • Employment Occupation – Length of time at current address – – Where working • Household Overview • Income/Net Worth – Age – Income: Geographic Area – Size of household – Income: Age – Household structure – Net Worth: Income – Age of children – Net Worth: Age – Religious upbringing of children – Net Worth: Geographic Area – Education • Education – Age – Income

205 Demographics: Geography What does the Jewish population of Northern New Jersey look like?

Length of Time at Current Address: By Geographic Area (% Response)

Passaic Passaic & North North Teaneck East South Central North South Bergen & Morris Wayne West Central Bergen- Length of Time Total Bergen Bergen Bergen Hudson Hudson Morris (No Bergen Bergen field Wayne) Less than 1 year 6 6 4 3 5 3 6 7 7 7 7 -- 12 1 year 3 3 1 1 1 1 1 4 4 3 3 5 6 2 years 4 4 1 1 1 4 6 4 5 2 5 3 9 3 years 5 4 7 14 4 2 3 4 6 3 7 -- 9 4 years 4 4 2 3 1 6 1 6 5 2 6 5 9 5 - 9 years 15 14 17 19 16 14 16 15 16 10 14 10 14 10 - 19 years 30 31 28 22 32 40 29 30 29 32 29 13 33 20 - 29 years 17 16 23 23 23 19 17 14 16 16 17 35 4 30 - 39 years 9 9 10 7 12 8 9 8 8 13 7 26 4 40 - 49 years 5 6 5 5 5 2 9 5 4 8 4 2 -- 50 years and over 2 3 1 1 1 1 1 4 2 4 2 -- -- Mean # of years 16.6 17.0 17.6 16.1 18.5 16.0 18.0 16.3 15.2 19.8 15.2 21.4 9.0

206 Demographics: Household Overview What does the Jewish population of Northern New Jersey look like?

Age: By Geographic Area (% Response)

Passaic Passaic & North North Teaneck East South Central North South Bergen & Morris Wayne West Central Bergen- Age Total Bergen Bergen Bergen Hudson Hudson Morris (No Bergen Bergen field Wayne) 18-34 22 20 23 14 28 13 8 18 24 23 31 11 48 35-49 23 23 23 21 24 24 31 29 23 17 28 6 30 50-64 30 32 30 28 31 44 33 30 28 32 26 37 16 65-74 13 13 14 23 9 11 15 12 12 14 7 19 4 75-84 8 8 7 9 6 7 9 7 8 9 4 15 2 85 or older 4 4 3 5 2 2 3 4 4 5 3 13 -- Mean age (in 51.1 52.0 50.9 56.2 47.6 52.8 54.7 51.8 50.8 52.1 45.8 63.2 39.0 years)

207 Demographics: Household Overview What does the Jewish population of Northern New Jersey look like?

Size of Jewish Households: By Geographic Area (% Response)

Passaic Passaic & North North Teaneck East South Central North South Bergen & Morris Wayne West Central Bergen- Household Size Total Bergen Bergen Bergen Hudson Hudson Morris (No Bergen Bergen field Wayne) 1 13 12 12 18 9 7 8 11 17 9 7 36 12 2 29 29 30 40 24 29 32 26 26 32 19 48 23 3 18 16 19 12 24 25 15 15 13 17 15 8 43 4 23 24 27 21 31 24 31 24 17 30 23 6 16 5 11 14 7 5 8 13 11 16 17 10 22 -- 5 6 4 5 1 -- 2 2 3 6 9 1 12 -- <1 7 or more 2 2 4 5 3 -- 1 2 2 1 3 2 <1 Mean number in 3.1 3.2 3.1 2.7 3.3 3.1 3.2 3.3 3.2 3.1 3.8 1.9 2.8 household

208 Demographics: Household Overview What does the Jewish population of Northern New Jersey look like?

Household Structure: By Geographic Area (% Response)

Passaic Number of Passaic & North North Teaneck East South Central North South Bergen & Morris Wayne West Central Bergen- People Under 18 Total Bergen Bergen Bergen Hudson Hudson Morris (No Bergen Bergen field In Household Wayne) 0 55 52 66 71 63 49 54 48 49 59 41 77 47

1* 36 34 36 37 35 43 26 26 29 47 27 77 55 2* 37 37 36 25 41 36 59 41 28 38 30 23 34 3* 19 20 16 18 15 18 13 25 26 13 25 -- 10 4* 5 7 ------3 1 7 13 2 15 -- -- 5 or more* 3 2 12 20 9 -- 1 1 3 1 4 -- -- Mean # of 2.0 2.1 2.2 2.4 2.2 1.8 2.0 2.2 2.3 1.7 2.4 1.2 1.6 Children under 18

* Percentage based on those with children under 18 in household

209 Demographics: Household Overview What does the Jewish population of Northern New Jersey look like?

Age of Children: By Geographic Area (% Households)

Passaic Passaic & North North Teaneck East South Central North South Bergen & Morris Wayne West Central Bergen- Age of Children Total Bergen Bergen Bergen Hudson Hudson Morris (No Bergen Bergen field Wayne) 0-4 years old 37 35 31 37 28 31 35 30 41 29 43 45 67 5-12 years old 55 57 64 75 59 52 58 63 66 39 66 51 29 13-17 years old 46 49 48 53 45 51 43 47 46 59 45 14 18

Religious Upbringing of Children: By Geographic Area (% Households)

Passaic Religious North North Teaneck Passaic& & Morris East South Central North South Bergen Wayne West Central Bergen- Upbringing of Total Morris (No Bergen Bergen Bergen Hudson Hudson Bergen Bergen field Children Wayne) 94 95 92 80 97 89 92 98 98 92 99 82 95 Jewish & something 5 4 12 32 3 8 4 2 2 6 1 18 4 Else Not Jewish 2 1 9 28 -- 1 1 -- 2 1 1 -- 2

No religion/ undecided 1 1 ------2 3 1 1 1 <1 -- --

210 Demographics: Education What does the Jewish population of Northern New Jersey look like?

Education: By Geographic Area (% Response)

Passaic Highest Level of Passaic & North North Teaneck East South Central North South Bergen & Morris Wayne West Central Bergen- Education Total Bergen Bergen Bergen Hudson Hudson Morris (No Bergen Bergen field Completed Wayne) High School Diploma/ 7 6 10 11 9 5 2 3 7 6 8 2 17 Some High School Associate Degree/Technical 8 7 13 11 14 5 5 5 7 11 4 16 1 Degree/Some College Bachelor’s Degree 36 36 41 34 45 37 46 37 30 37 29 37 23 Master’s Degree/Master’s 32 33 26 33 21 38 30 30 36 31 38 37 36 degree plus some doctorial work Doctorate/ Professional 17 18 11 12 11 15 16 24 19 15 21 7 23 degree

211 Demographics: Education What does the Jewish population of Northern New Jersey look like?

Highest Level of Education Achieved: By Age (% Response)

Age Highest Level of Total Education Completed 18-34 35-49 50-64 65-74 75-84 85+ yrs. yrs. yrs. yrs. yrs. yrs. High School Diploma/ 7 23 1 1 2 6 14 Some High School Associate Degree/Technical 8 12 3 7 8 14 12 Degree/Some College

Bachelor’s Degree 36 32 40 37 33 35 26

Master’s Degree/Master’s degree plus some doctorial 32 21 36 36 38 31 34 work Doctorate/ 17 13 19 19 19 13 14 Professional degree

212 Demographics: Education What does the Jewish population of Northern New Jersey look like?

Highest Level of Education Achieved: By Income (% Response)

Income Highest Level of Total $50K $100K $150K $200K $250K $500K Education Completed <$50K up to up to up to up to up to and $100K $150K $200K $250K $500K over High School Diploma/ 7 18 5 1 1 1 1 10 Some High School Associate Degree/Technical 8 18 15 8 3 2 2 1 Degree/Some College

Bachelor’s Degree 36 35 37 35 32 36 33 33

Master’s Degree/Master’s degree plus some doctorial 32 25 30 36 45 43 34 24 work Doctorate/ 17 4 13 20 19 19 31 31 Professional degree

213 Demographics: Employment What does the Jewish population of Northern New Jersey look like?

Occupation: By Geographic Area (% Response) Passaic Passaic & North North Teaneck East South Central North South Bergen & Morris Wayne West Central Bergen- Occupation* Total Bergen Bergen Bergen Hudson Hudson Morris (No Bergen Bergen field Wayne) Education, Training and library 18 16 19 44 9 10 12 15 16 19 17 14 37 Business and financial operations 15 16 11 2 15 16 17 14 16 18 16 19 8 Sales and related (includes Marketing) 10 9 16 10 18 12 17 9 6 10 4 4 9 Healthcare Practitioners 9 11 6 6 5 13 11 15 10 9 10 14 4 Management 8 7 12 4 15 11 7 10 7 5 7 8 6

Legal 7 7 5 3 6 7 8 11 7 5 7 5 13 Community and Social Services 5 5 7 2 10 5 1 2 7 5 8 5 2 Computer and Math 5 5 5 3 5 2 4 4 6 5 7 7 4 Office and Administrative 4 5 3 -- 3 7 5 2 5 5 5 5 1 Arts and Entertainment 4 4 4 5 3 3 3 3 5 4 5 6 6

* Only occupations with 4% or more of respondents included 214 Demographics: Employment What does the Jewish population of Northern New Jersey look like?

Where Working: By Geographic Area (% Response)

Passaic Passaic & North North Teaneck East South Central North South Bergen & Morris Wayne West Central Bergen- Where Employed Total Bergen Bergen Bergen Hudson Hudson Morris (No Bergen Bergen field Wayne) Bergen County 48 58 26 29 24 63 70 59 53 59 50 8 4 New York City 25 26 12 3 15 19 17 29 32 22 37 61 35 Metro Area Passaic County 7 3 34 21 39 4 3 1 2 4 2 -- -- Hudson County 7 2 2 -- 3 3 1 1 3 3 2 22 49 Essex County 4 3 7 14 4 3 3 5 2 3 1 9 7 Morris County 3 1 14 25 10 3 -- 1 2 1 1 -- 3 In New Jersey (other than 3 3 3 1 4 2 3 1 4 3 4 -- 2 above) In NY (other than 1 2 1 3 -- 2 2 <1 1 4 1 -- -- NYC) Other 1 1 1 3 1 <1 -- 1 1 1 1 -- 1

215 Demographics: Income and Net Worth What does the Jewish population of Northern New Jersey look like?

Household Income Reported: By Geographic Area (% Response)

Passaic Passaic & North North Teaneck Household East South Central North South Bergen & Morris Wayne West Central Bergen- Total Bergen Bergen Bergen Hudson Hudson Income Morris (No Bergen Bergen field Wayne)

Below $100,000 [net]: 32 30 40 46 37 20 21 17 37 34 30 68 22

<$25,000 3 3 4 7 2 1 2 <1 4 4 2 2 1

$25,000 up to $50,000 7 6 10 7 11 5 2 7 8 6 8 17 8

$50,000 up to $75,000 8 8 7 6 7 8 5 3 9 10 8 33 6

$75,000 up to $100,000 9 8 16 21 12 4 8 5 10 7 8 11 2

$100,000 and Above [net] 68 70 60 54 63 80 79 83 63 66 70 32 78

$100,000 up to $150,000 15 14 16 25 11 21 9 10 15 16 15 13 19 $150,000 up to $200,000 12 12 11 12 9 9 12 13 11 12 12 9 17 $200,000 up to $250,000 8 8 6 5 7 5 7 9 9 9 11 5 11 $250,000 up to $500,000 10 11 7 1 11 16 14 14 9 8 11 2 14

$500,000 or more 5 5 4 7 2 9 13 11 3 2 4 -- 3

216 Demographics: Income and Net Worth What does the Jewish population of Northern New Jersey look like?

Household Income Reported: By Age (% Response)

Age Household Income Total Reported 18-34 35-49 50-64 65-74 75-84 85+ yrs. yrs. yrs. yrs. yrs. yrs. Below $100,000 [net]: 32 47 18 24 32 53 73 <$25,000 3 4 3 1 3 4 7 $25,000 up to $50,000 7 15 3 4 9 11 15 $50,000 up to $75,000 8 12 4 7 5 15 25 $75,000 up to $100,000 9 12 7 7 9 11 12 $100,000 and Above [net] 68 53 82 76 68 47 27 $100,000 up to $150,000 15 13 12 17 21 15 12 $150,000 up to $200,000 12 12 15 10 13 5 4 $200,000 up to $250,000 8 7 9 11 7 3 1 $250,000 up to $500,000 10 4 17 11 9 5 1 $500,000 or more 5 3 6 8 3 <1 --

217 Demographics: Income and Net Worth What does the Jewish population of Northern New Jersey look like?

Net Worth Reported: By Income (% Response)

Income

Net Worth Total $50K $100K $150K $200K $250K $500K <$50K up to up to up to up to up to and $100K $150K $200K $250K $500K over Less than $100,000 23 77 40 15 8 8 -- -- $100,000 up to $500,000 25 15 30 40 32 21 15 -- $500,000 up to $1 million 18 6 16 21 24 35 21 3 $1 million up to $5 million 27 2 14 23 34 32 52 41 $5 million and over 7 -- -- 1 2 4 13 55

218 Demographics: Income and Net Worth What does the Jewish population of Northern New Jersey look like?

Net Worth Reported: By Age (% Response)

Age

Net Worth Total 18-34 35-49 50-64 65-74 75-84 85+ yrs. yrs. yrs. yrs. yrs. yrs. Less than $100,000 23 56 22 9 6 5 12 $100,000 up to $500,000 25 29 30 21 14 20 32 $500,000 up to $1 million 18 8 19 22 20 25 25 $1 million up to $5 million 27 3 26 37 50 36 31 $5 million and over 7 4 3 11 10 14 --

219 Demographics: Income and Net Worth What does the Jewish population of Northern New Jersey look like?

Net Worth Reported: By Geographic Area (% Response)

Passaic Passaic & North North Teaneck East South Central North South Bergen & Morris Wayne West Central Bergen- Net Worth Total Bergen Bergen Bergen Hudson Hudson Morris (No Bergen Bergen field Wayne) Less than 23 20 33 38 30 14 13 13 24 24 25 33 23 $100,000 $100,000 up to 25 24 18 20 16 14 17 22 31 21 32 42 36 $500,000 $500,000 up to 18 19 13 9 17 12 13 16 20 24 19 8 23 $1 million $1 million up to 27 29 26 20 31 49 37 35 23 28 20 17 14 $5 million $5 million and 7 7 9 13 7 11 20 13 3 3 4 -- 4 over

220 Appendix II Jewish Identity and Engagement Details

• Affiliation/Membership: Segment Differences – Synagogue/Temple/Shul – Havurah – Chabad – Local Chapter of Jewish Social/Political Organizations

221 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

• Affiliation/Membership

Religious Organizations to which Respondents Currently Pay Dues/Fees to Belong/Support: Segment Differences (%)

Type of Jewish % Currently Paying Segments More Likely Organization Dues/Fees to Pay Dues/Fees • Geography. Bergen County; South Bergen, Teaneck/Bergenfield • Income. $200K+ • Age. 35-64 • Marital status. Married/living with someone • Children under age 18. Yes • Denomination. Orthodox, Conservative Synagogue/temple/shul 70% • Intermarriage. No • Jewish day school family. Yes • Attitude. Feel ‘very’ connected to the Jewish community; feel ‘strongly’ that Jewish organizations successfully address important issues/needs, that belonging to Jewish organizations in NNJ is affordable, that supporting Jewish organizations is important

222 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

• Affiliation/Membership

Religious Organizations to which Respondents Currently Pay Dues/Fees to Belong/Support: Segment Differences (%)

Type of Jewish % Currently Paying Segments More Likely Organization Dues/Fees to Pay Dues/Fees • Geography. East Bergen • Jewish day school family. Yes • Attitude. Feel ‘very’ connected to the Jewish community; feel Havurah 5% ‘strongly’ that Jewish organizations successfully address important issues/needs, that belonging to Jewish organizations in NNJ is affordable, that supporting Jewish organizations is important • Geography. North Central Bergen, South Hudson • Income. $500K+ • Employment status. Part time Chabad 17% • Employment location. Hudson County • Denomination. Orthodox • Jewish day school family. Yes

223 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

• Affiliation/Membership

JCCs and Ys to which Respondents Currently Pay Dues/Fees to Belong/Support: Segment Differences (%)

Type of Jewish % Currently Paying Segments More Likely Organization Dues/Fees to Pay Dues/Fees • Geography. North Central Bergen The Bergen County YJCC • Income. $500K+ 5% (in Washington Township) • Attitude. Feel ‘strongly’ that belonging to Jewish organizations in NNJ is affordable • Geography. East Bergen • Income. $500K+ • Age. 35-49 The Kaplen JCC on the • Children under age 18. Yes 9% Palisades • Denomination. Orthodox • Jewish day school experience. Graduate, current family • Attitude. Feel ‘strongly’ that Jewish organizations successfully address important issues/needs, • Geography. Wayne The Wayne Y 4% • Denomination. Conservative, Reform

224 Jewish Identity and Engagement What does ‘being Jewish’ in Northern New Jersey mean?

• Affiliation/Membership

Local Chapter of a Jewish Social/Political Organization to which Respondents Currently Pay Dues/Fees to Belong/Support: Segment Differences (%)

Type of Jewish % Currently Paying Segments More Likely Organization Dues/Fees to Pay Dues/Fees • Geography. North Central Bergen, East Bergen • Income. $500K+ • Gender. Female • Age. 65+ Local Chapter of a Jewish • Employment status. Retired Social and/or Political 27% • Denomination. Conservative Organization • Attitude. Feel ‘very’ connected to the Jewish community; feel ‘strongly’ that Jewish organizations successfully address important issues/needs, that belonging to Jewish organizations in NNJ is affordable, that supporting Jewish organizations is important • Donor behavior. Federation donor

225 Appendix III Perceptions of Local Jewish Organizations

• Local Jewish organizations – Familiarity – Perceived Quality • Local Jewish schools – Familiarity – Perceived Quality

226 Perceptions of Local Jewish Organizations How familiar are community members with local Jewish organizations?

Familiarity with Local Jewish Organizations (% Response)

Total Very Somewhat Not at All Y Local Organizations

RELATIVE Familiar Familiar Familiar Familiar FAMILIARIT

Jewish Federation of Northern New Jersey 77% 37% 40% 23%

HIGH The Kaplen JCC on the Palisades 72 33 39 28 Daughters of Miriam 60 18 42 40 Jewish Home at Rockleigh 57 21 36 43

MODERATE The Bergen County YJCC (in Washington Township) 56 21 34 44

Jewish Family Service of Bergen and North Hudson (Teaneck) 48 17 31 52

The Wayne Y 46 21 45 54

LIMITED Jewish Family Service of North Jersey (Wayne/Fair Lawn) 45 16 29 55

Bergen County High School of Jewish Studies (BCHSJS) 44 17 27 56

J-ADD (Jewish Association for Developmental Disabilities) 26 8 18 74 NICHE

227 Perceptions of Local Jewish Organizations What do community members think of local Jewish organizations?

Perceptions of Local Jewish Organizations (% Response)

Total Excellent Good Fair Poor Local Organizations Familiar [web + phone] [web + phone] [web + phone] [web + phone] RELATIVE [web + phone] FAMILIARITY

n=: Jewish Federation of Northern New Jersey 77% 28 55 14 3 2,175 HIGH The Kaplen JCC on the Palisades 2,022 72 40 49 8 3 Daughters of Miriam 1,695 60 20 58 18 4 Jewish Home at Rockleigh 1,595 57 41 48 7 4

MODERATE The Bergen County YJCC (in Washington Township) 1,565 56 20 59 17 4 Jewish Family Service of Bergen and North Hudson 1,354 48 20 63 14 3 (Teaneck)

The Wayne Y 1,304 46 13 57 22 8 Jewish Family Service of North Jersey (Wayne/Fair 1,264 45 22 59 15 4 LIMITED Lawn) Bergen County High School of Jewish Studies 1,252 44 22 59 14 5 (BCHSJS)

J-ADD (Jewish Association for Developmental 743 26 28 60 9 3 Disabilities) NICHE

228 Perceptions of Local Jewish Organizations How familiar are community members with educational institutions?

Familiarity with Local Jewish Day Schools/Yeshivas (% Response)

Total Total Very Somewhat Not at All Local Organizations Familiar* Familiar Familiar Familiar Familiar

RELATIVE [web + phone] [web only] [web only] [web only] [web only] FAMILIARITY

Solomon Schechter Day School of Bergen County 78% 82% 30% 52% 18%

HIGH The Frisch School 78 82 34 48 18

Yavneh Academy 61 65 29 36 35

The Moriah School 57 61 24 37 39 MODERATE

Torah Academy of Bergen County 48 51 23 28 49 Gerrard Berman Day School (GBDS) 46 49 16 33 51

Ma’ayanot Yeshiva High School for Girls 45 47 19 28 53

LIMITED Yeshivat Noam 44 46 19 27 54 Ben Porat Yosef 41 43 16 27 57 Rosenbaum Yeshiva of North Jersey (RYNJ) 37 39 18 21 61

Yeshivat He’Atid 28 30 11 19 70 NICHE

*Includes both web and phone respondents. As phone respondents were only asked to indicate ‘familiarity,’ not depth of familiarity (i.e., very, somewhat, not at all), their results are only included in this column. Other results posted are for web only. 229 Perceptions of Local Jewish Organizations What do community members think of Jewish educational institutions?

Perceptions of Local Jewish Day Schools/Yeshivas (% Response)

Total Local Organizations Excellent Good Fair Poor

RELATIVE Familiar FAMILIARITY

n=: Solomon Schechter Day School of Bergen County 78% 29 57 11 3 1,589 HIGH The Frisch School 1,580 78 36 53 9 2

Yavneh Academy 1,244 61 33 53 11 3

The Moriah School 1,158 57 29 55 13 3 MODERATE

Torah Academy of Bergen County 971 48 30 55 12 3 Gerrard Berman Day School (GBDS) 925 46 22 64 11 3

Ma’ayanot Yeshiva High School for Girls 906 45 30 52 14 4 886 LIMITED Yeshivat Noam 44 36 52 9 3 Ben Porat Yosef 815 41 31 56 10 3 Rosenbaum Yeshiva of North Jersey (RYNJ) 740 37 30 50 16 4

Yeshivat He’Atid 564 28 22 51 21 6 NICHE

230 Appendix IV Programs and Activities Details

• Awareness: Segment Differences – Travel and Fitness – Education – Religious and Social – Leadership & Advocacy – Community Activities • Willingness to pay a fee • Participation in Leisure Programs/Activities

231 Programs and Activities How aware are respondents of programs/activities offered?

• Awareness of Programs/Activities Offered

Awareness of Travel & Fitness Programs/Activities: Segment Differences (% Response) Aware Program/Activity % Differences in Awareness by Segment • High. -- Birthright Israel 90% • Low. Passaic/Morris excluding Wayne; North Hudson; <$50K; 75+; Secular/Just Jewish; not affiliated; intermarried • High. East Bergen, Teaneck/Bergenfield; employed part time; Federation donor Physical fitness center and/or pool in a Jewish setting 74 • Low. Passaic/Morris excluding Wayne, Northwest Bergen, North Hudson, South Hudson; 85+; Secular/Just Jewish; not affiliated; intermarried • High. Female; employed part time Travel with Jewish Groups to other countries 69 • Low. Passaic/Morris excluding Wayne, North Hudson; Secular/Just Jewish; not affiliated; intermarried

232 Programs and Activities How aware are respondents of programs/activities offered?

• Awareness of Programs/Activities Offered

Awareness of Education Programs/Activities: Segment Differences (% Response)

Aware Program/Activity % Differences in Awareness by Segment • High. Wayne; inmarried Religious School 89 • Low. North Hudson; 85+; Secular/Just Jewish; not affiliated • High. Wayne; synagogue member, Havurah Adult Jewish Learning 83 • Low. North Hudson, South Hudson; $500K+; 18-34, 85+; Secular/Just Jewish; not affiliated; intermarried • High. East Bergen, South Bergen, Teaneck/Bergenfield; <$50K, $500K+, Orthodox; Havurah, Chabad; Bergen YJCC, Ulpan 50 Kaplen JCC; JDS graduate; JDS family; Federation donor • Low. 35-49, 85+; Reform; Secular/Just Jewish; not affiliated, Wayne Y; intermarried

233 Programs and Activities How aware are respondents of programs/activities offered?

• Awareness of Programs/Activities Offered

Awareness of Religious & Social Programs/Activities: Segment Differences (% Response)

% Program/Activity Aware Differences in Awareness by Segment

• High. -- High Holiday services 96 • Low. North Hudson; Secular/Just Jewish; not affiliated; intermarried

• High. -- Shabbat services 94 • Low. North Hudson; Secular/Just Jewish; not affiliated; intermarried

• High. -- Synagogue affiliation 93 • Low. North Hudson; Secular/Just Jewish; not affiliated; intermarried

• High. -- Hillel on local college campuses 85 • Low. North Hudson; Secular/Just Jewish; not affiliated; intermarried

• High. Wayne Saying Kaddish 85 • Low. Secular/Just Jewish; not affiliated; intermarried

• High. South Bergen, Teaneck/Bergenfield; $200-$250K; Orthodox; Federation donor Second generation Holocaust support groups 36 • Low. North Central Bergen, North Hudson, South Hudson; <$50K, $150- $200K; 18-34, 35-49; Reform, Secular/Just Jewish; not affiliated; intermarried

• High. North Hudson, South Hudson; 18-34; work in Hudson County, work Moishe House for post-college young adults (in Hoboken) 18 in NYC; Reform, Secular/Just Jewish; not affiliated; intermarried • Low. Passaic/Morris; 75+

234 Programs and Activities How aware are respondents of programs/activities offered?

• Awareness of Programs/Activities Offered Awareness of Leadership & Advocacy Programs/Activities: Segment Differences (% Response)

Aware Program/Activity % Differences in Awareness by Segment

• High. Wayne, Teaneck/Bergenfield; Wayne Y Youth/teen programs (e.g., BBYO, USY, NCSY, etc.) 81 • Low. Passaic/Morris excluding Wayne, North Hudson, <$50K; 75+; retired; Secular/Just Jewish; not affiliated; intermarried

• High. East Bergen, Teaneck/Bergenfield; $200K+; Orthodox; JDS graduates; JDS families; Federation donor Missions to Israel 75 • Low. Passaic/Morris excluding Wayne, North Hudson; <$50K; Secular/Just Jewish; not affiliated; intermarried

• High. Wayne: 65-74, 75-84; Wayne Y; Federation donor Combating Anti-Semitism through Jewish organizations 68 • Low. Passaic/Morris excluding Wayne, North Hudson; $150-$200K; 18-34, 35-49; Reform; not affiliated; intermarried

• High. East Bergen, South Bergen, Teaneck/Central Bergen; $200-$250K, $500k+; 50-64; Orthodox; Federation donor Advocacy trips to Washington, D.C. 67 • Low. Passaic/Morris, North Hudson, South Hudson; Secular/Just Jewish; not affiliated; intermarried

• High. South Bergen, Teaneck/Bergenfield; $500K+; Orthodox; Chabad, Fighting Anti-Israel movements (e.g., BDS – Boycott, Kaplen JCC; Federation donor 61 Divestment, Sanctions) through Jewish organizations • Low. Passaic/Morris excluding Wayne, South Hudson, <$50K; Secular/Just Jewish; not affiliated; intermarried

• High. Wayne, Teaneck/Bergenfield; $200K+; 50-64; employed part time; Leadership development for professionals and volunteers in Orthodox; synagogue affiliated, Chabad; Federation donor 52 the Jewish world • Low. Passaic/Morris excluding Wayne, North Hudson; Reform, Secular/Just Jewish; not affiliated; intermarried

• High. Wayne, $200-$250K, $500k+; 50-64; Conservative; synagogue affiliated, Chabad, Bergen YJCC, Wayne Y; Federation donor Synagogue Leadership Initiative (SLI) Workshops 48 • Low. North Hudson, South Hudson; <$50K; 18-34; not married; Secular/Just Jewish; not affiliated; intermarried 235 Programs and Activities How aware are respondents of programs/activities offered?

• Awareness of Programs/Activities Offered Awareness of Community Programs/Activities: Segment Differences (% Response) Aware Program/Activity % Differences in Awareness by Segment

• High. Teaneck/Bergenfield; employed part time; Orthodox; Federation Volunteer opportunities in the community 77 donor • Low. <$50K; 85+; Secular/Just Jewish; not affiliated; intermarried

• High. $250K-$500K; 50-64; Conservative; synagogue affiliated, Chabad affiliated; Federation donor Volunteer opportunity: Mitzvah Day 73 • Low. Passaic/Morris excluding Wayne; North Hudson; <$50K; 75+; Secular/Just Jewish; not affiliated; intermarried

• High. North Central Bergen, East Bergen; $200K+; 50-74; employed part time; Federation donor Programs for adults at JCCs/Y’s (not fitness programs) 69 • Low. Passaic/Morris excluding Wayne; North Hudson; 18-34, 85+; Secular/Just Jewish; not affiliated; intermarried

• High. Teaneck/Bergenfield; 65-84; Orthodox; Federation donor Israel Film Festival 67 • Low. North Hudson; Reform, Secular/Just Jewish; not affiliated; intermarried

• High. North Central Bergen, Teaneck/Bergenfield, South Hudson; $150K+; Female; 35-49; Orthodox; Chabad affiliated; Bergen YJCC, Kaplen JCC PJ Library Programs 45 • Low. Passaic/Morris, Wayne, Northwest Bergen; <$50K; Secular/Just Jewish; not affiliated; intermarried

• High. Central Bergen; $200-$250K; Female; 35-49; Conservative; Federation donor Shalom Baby 36 • Low. Passaic/Morris, Wayne, Northwest Bergen; North Hudson; 18-34; Secular/Just Jewish; not affiliated; intermarried

• High. Female; Conservative; Bergen YJCC; Federation donor One Book, One Community 22 • Low. Wayne; North Hudson, South Hudson; 18-34, 85+; Secular/Just Jewish; not affiliated; intermarried 236 Programs and Activities How willing are respondents to attend if a fee/donation is required?

Most Willing to Continue to Attend Moderately Willing to Continue to Attend Less Willing to Continue to Attend

Willingness Willingness Willingness Type Program/Activity Type Program/Activity Type Program/Activity Score Score Score

Hillel on local college Second generation Holocaust R&S Shabbat services .194 R&S .047 R&S .009 campuses support groups

Volunteer opportunities: R&S High Holiday services .117 C .041 C One Book, One Community .009 Mitzvah Day

Fighting Anti-Israel Programs for adults at JCCs/Ys R&S Saying Kaddish .115 L&A .035 C .009 movements (not fitness programs

E Adult Jewish Learning .088 R&S Synagogue affiliation .034 C Israel Film Festival .007

Volunteer opportunities Travel with Jewish Groups to C .065 C PJ Library Programs .032 T&F .006 in the community other countries Combating Anti-Semitism Physical fitness center and/ or L&A .031 T&F .004 through Jewish orgs. pool in a Jewish setting T&F Birthright Israel .021 C Shalom Baby .003 Leadership development for Advocacy trips to Washington, L&A .016 L&A .003 professionals/volunteers DC Synagogue Leadership Moishe House for post-college L&A .014 R&S .003 Initiative (SLI) Workshops young adults (Hoboken)

L&A Youth/teen programs .013 E Ulpan .001 L&A Missions to Israel .013 E Religious School .013 KEY: R&S = Religious & Social; E = Education; C = Community; L&A = Leadership & Advocacy; T&F = Travel & Fitness

237 Programs and Activities Which leisure activities did/do children participate in ?

Leisure Activities Children Participate in: By Geographic Area (% Response)

Passaic Passaic & North North Teaneck East South Central North South Bergen & Morris Wayne West Central Bergen- Leisure Activity Total Bergen Bergen Bergen Hudson Hudson Morris (No Bergen Bergen field Wayne) Jewish weekend or afterschool 62 66 61 48 67 53 53 70 71 69 72 14 32 activities Jewish day camp 59 63 57 31 70 40 42 72 77 58 80 -- 32 Non-Jewish day 49 51 43 64 32 66 71 52 34 57 32 37 43 camp Jewish overnight 38 43 22 14 26 30 29 43 52 42 54 14 20 camp Non-Jewish 23 23 27 23 30 34 40 32 8 23 6 14 17 overnight camp Jewish teen tour 23 25 19 18 20 20 17 22 26 32 28 - 7 Non-Jewish teen 13 12 17 12 20 13 20 16 4 18 3 - 6 tour

238 Programs and Activities Which leisure activities did/do children participate in ?

Leisure Activities Children Participate in: By Children over or Under 18 in Household (% Response)

Children Children Leisure Activity Total under over 18 18 Jewish weekend or afterschool 62 58 75 activities Jewish day camp 59 59 58 Non-Jewish day camp 49 46 59 Jewish overnight camp 38 33 50 Non-Jewish overnight camp 23 16 42 Jewish teen tour 23 14 47 Non-Jewish teen tour 13 7 28

239 Appendix V Volunteering and Philanthropy Details

• Types of organizations volunteer for: Segment Differences • Types of organizations where donations are made: Segment differences – Jewish organizations – Non-Jewish organizations • Causes considered when deciding whether to donate to Jewish organizations • Donation consideration vs. JFNNJ funding priority

240 Volunteering How involved are community members in volunteering?

• Types of Organizations/Causes Volunteered For

Types of Organizations/Causes Volunteered For: Segment Differences (% Response)

Volunteers Type of Organization/Cause % Differences in Volunteering by Segment • High. Northwest Bergen, South Hudson; Conservative, Reform; Wayne Y Both Jewish and non-Jewish 59 • Low. South Bergen, Teaneck/Bergenfield; $100-$150K, $200-$250K; Orthodox; JDS graduate, JDS family • High. South Bergen, Teaneck/Bergenfield; $200-$250K; $500K+; married; Orthodox; Havurah, Chabad; JDS graduate, JDS family; Federation donor Jewish only 32 • Low. Passaic/Morris excluding Wayne, Northwest Bergen, North Hudson, South Hudson; $50-$100K; Reform, Secular/Just Jewish, not affiliated; intermarried • High. Passaic/Morris excluding Wayne, North Hudson; Secular/Just Jewish, not Non-Jewish only 9 affiliated; intermarried • Low. Teaneck/Bergenfield; Orthodox

241 Philanthropy How involved are community members in philanthropy?

• Types of Organizations/Causes Donated To: Jewish

Jewish Organizations/Causes Donated To: Segment Differences (% Response)

Type of Jewish % Who Donated Segments More Likely Organization/Cause This Past Year to Donate • Geography. Northwest Bergen, Teaneck/Bergenfield • Income. $200K+ • Age. 50-64 • Marital status. Married/living with someone • Children in the home. Yes Synagogue/temple/shul • Denomination. Orthodox (e.g., above and beyond dues and 72% • Intermarriage. No building fund commitment) • Jewish day school family. Yes • Attitude. Feel ‘very’ connected to the Jewish community, ‘strongly’ agree that belonging to Jewish organizations in NNJ is affordable, feel ‘strongly’ that supporting Jewish organizations is important, feel ‘extremely’ emotionally attached to Israel

242 Philanthropy How involved are community members in philanthropy?

• Types of Organizations/Causes Donated To: Jewish – Nearly half of respondents (45%) said they donated to Federation/UJA last year. Of these, 94% donated to JFNNJ, 10% to UJA Federation of NYC, 2% to MetroWest NJ, and 1% each to UJA Hoboken and various Florida Federations (e.g., Sarasota, Palm Beach, Miami). Jewish Organizations/Causes Donated To: Segment Differences (% Response)

Type of Jewish % Who Donated Segments More Likely Organization/Cause This Past Year to Donate • Geography. Northwest Bergen, North Central Bergen, East Bergen • Income. $250K+ • Age. 65+ • Employment status. Retired Jewish Federation/UJA 45% • Denomination. Conservative • Intermarriage. No • Attitude. Feel ‘strongly’ that supporting Jewish organizations is important, feel ‘extremely’ emotionally connected to Israel

243 Philanthropy How involved are community members in philanthropy?

• Types of Organizations/Causes Donated To: Jewish

Jewish Organizations/Causes Donated To: Segment Differences (% Response)

Type of Jewish % Who Donated Segments More Likely Organization/Cause This Past Year to Donate • Geography. East Bergen, South Bergen, Teaneck/Bergenfield • Income. $200-$250K, $500K+ • Gender. Male Israel-focused support • Age. 75+ organization 37% • Denomination. Orthodox (e.g., JNF, IDF, American Technion • Jewish day school-related. Graduates, current families Society, etc.) • Attitude. Feel ‘very’ connected to the Jewish community, feel ‘strongly’ that supporting Jewish organizations is important, feel ‘extremely’ emotionally attached to Israel • Geography. South Hudson Disaster relief • Income. $500K+ 27% (e.g., NECHAMA, AJWS, etc.) • Age. 65+ • Employment status. Retired

244 Philanthropy How involved are community members in philanthropy?

• Types of Organizations/Causes Donated To: Jewish

Jewish Organizations/Causes Donated To: Segment Differences (% Response)

Type of Jewish % Who Donated Segments More Likely Organization/Cause This Past Year to Donate • Geography. East Bergen Social service organization • Income. $250K+ (JFS, J-ADD services for the 27% • Employment status. Part-time disabled, hunger relief, etc.) • Age. 65-84 • Age. 65+ • Children in the home. No Holocaust remembrance and 25% • Employment status. Retired education • Work location. Passaic County, Hudson County • Denomination. Conservative, Secular Jew/Just Jewish Jewish service/political • Geography. North Central Bergen, East Bergen organization • Income. $500K+ 24% (e.g., AIPAC, ADL, B’nai B’rith, • Age. 65+ Hadassah, ORT, etc.) • Employment status. Retired

245 Philanthropy How involved are community members in philanthropy?

• Types of Organizations/Causes Donated To: Jewish Jewish Organizations/Causes Donated To: Segment Differences (% Response) Type of Jewish % Who Donated Segments More Likely Organization/Cause This Past Year to Donate • Geography. South Bergen, Teaneck/Bergenfield • Income. $150K+ • Age. 35-49 • Children in the home. Yes Jewish educational institution • Work location. New York City (e.g., day school/yeshiva above 24% • Denomination. Orthodox and beyond tuition and fees) • Jewish day school-related. Graduates, current families • Attitude. Feel ‘very’ connected to the Jewish community, ‘strongly’ agree that belonging to Jewish organizations in NNJ is affordable, feel ‘strongly’ that supporting Jewish organizations is important, feel ‘extremely’ emotionally attached to Israel • Geography. Wayne, Teaneck/Bergenfield • Income. $500K+ • Age. 35-49 • Marital status. Married/living with someone Jewish youth organizations 24% • Children in the home. Yes (e.g., BBYO, NCYS, USY, etc.) • Work location. New York City • Denomination. Orthodox • Jewish day school-related. Graduates, current families • Attitude. Feel ‘extremely’ emotionally attached to Israel 246 Philanthropy How involved are community members in philanthropy?

• Types of Organizations/Causes Donated To: Jewish

Jewish Organizations/Causes Donated To: Segment Differences (% Response)

Type of Jewish % Who Donated Segments More Likely Organization/Cause This Past Year to Donate • Geography. North Central Bergen, East Bergen • Income. $500K+ Jewish Community Center 17% • Age. 75-84 (e.g., JCC, YJCC, etc.) • Attitude. Strongly’ agree that belonging to Jewish organizations in NNJ is affordable Family foundation, private • Income. $500K+ 7% endowment/fund • Age. 75+ JDC (Joint Distribution • Age. 65+ 5% Committee) • Employment status. Retired Other: JDC, Jewish genetic • Not applicable disorders, JAFI, Tomchei Shabbos 1- <5% of Bergen County, Chabad

247 Philanthropy How involved are community members in philanthropy?

• Types of Organizations/Causes Donated To: Non-Jewish

Non-Jewish Organizations/Causes Donated To: Segment Differences (% Response)

Type of Non-Jewish % Who Donated Segments More Likely Organization/Cause This Past Year to Donate • Geography. North Central Bergen, Central Bergen Illness/disease-specific • Income. $200-$500K (e.g., treatment/prevention, 59% • Gender. Female research) • Age. 65-74 Education • Geography. East Bergen (e.g., colleges and universities, • Income. $150-$200K, $500K+ non-sectarian private K-12 39% • Gender. Female schools, other education • Children in the home. Yes programs) • Jewish day school family. Yes • Income. $250-$500K Disaster relief 39% • Age. 75-84 • Children in the home. No Arts, culture, humanities • Geography. East Bergen (e.g., libraries, museums, • Income. $250-$500K 34% performing arts, historical • Age. 65+ societies, public broadcasting) • Denomination. Secular Jew/Just Jewish

248 Philanthropy How involved are community members in philanthropy?

• Types of Organizations/Causes Donated To: Non-Jewish

Non-Jewish Organizations/Causes Donated To: Segment Differences (% Response) Type of Non-Jewish % Who Donated Segments More Likely Organization/Cause This Past Year to Donate Human services • Income. $100-$150K (e.g., children/family services, • Age. 75+ 24% crisis services, food bank/hunger relief, homeless services, etc.) • Geography. East Bergen Political organization/individual • Income. $500K+ 22% (e.g., candidate, issue, cause, etc.) • Age. 65+ • Employment status. Retired Umbrella fundraising • Gender. Male organization 21% • Age. 65-84 (e.g., United Way, Red Cross) • Employment status. Part-time Animal-related • Income. <$100K (e.g., rights, welfare, wildlife 20% • Denomination. Secular Jew/Just Jewish conservation, etc.) Health facility-specific • Income. $500K+ (e.g., hospital, assisted living 20% • Age. 65+ facility, nursing home, etc.) • Employment status. Retired

249 Philanthropy How involved are community members in philanthropy?

• Types of Organizations/Causes Donated To: Non-Jewish

Non-Jewish Organizations/Causes Donated To: Segment Differences (% Response)

Type of Non-Jewish % Who Donated Segments More Likely Organization/Cause This Past Year to Donate Environment • Geography. South Hudson (e.g., protection, conservation, 20% • Age. 75-84 parks, etc.) • Age. 75+ Human rights • Employment status. Retired (e.g., women, minorities, LGBTQ, 18% • Work location. Passaic County etc.) • Denomination. Secular Jew/Just Jewish Public welfare • Age. 85+ (e.g., civil rights, advocacy, public 14% policy, community foundation, etc.) International • Age. 75-84 (e.g., development, peace and • Work location. New York City 11% security, country-specific support organization, etc.)

250 Philanthropy What motivates community members to make a charitable donation?

Causes Considered Most Often When Deciding Whether to Donate to Jewish Organizations (% Response)

Total Very Somewhat Not at all Type* Reason Important Important Important Important C Ensuring a vibrant Jewish future 97% 63% 34% 3% I Ensuring a safe Israel 96 65 30 5 E Commitment to Jewish values and teachings 95 63 32 5 C Combating anti-Semitism 95 57 38 5 I Supporting the people of Israel 94 52 42 6 S Fighting hunger in the Jewish community 93 48 45 7 S Supporting social services for the Jewish elderly 93 43 50 7 S Supporting survivors of the Holocaust 92 44 48 8 E Supporting Holocaust education 91 47 44 9 Creating and coordinating planning for the future of the Jewish C 91 42 49 9 community S Supporting services for children and adults with special needs 91 38 53 9 S Helping Jews overseas who are in distress 90 35 55 10

*KEY: C= Community-related, I = Israel-related, E= Education-related, S= Support-related 251 Philanthropy Which causes/organizations should JFNNJ fund over the next year?

Rating of Importance of Various Causes: Donation Consideration vs. JFNNJ Funding Priority (% Response) When Deciding Whether to As a Funding Priority for Donate to a Jewish Org. JFNNJ Over the Next Year Type* Reason Total Very Total Very Important Important Important Important

C Ensuring a vibrant Jewish future 97 63 97 69 I Ensuring a safe Israel 96 65 96 68 E Commitment to Jewish values and teachings 95 63 96 62 C Combating anti-Semitism 95 57 97 65 I Supporting the people of Israel 94 52 94 55 S Fighting hunger in the Jewish community 93 48 97 61 S Supporting social services for the Jewish elderly 93 43 98 61 S Supporting the survivors of the Holocaust 92 44 96 56 E Supporting Holocaust education 91 47 96 53 C Creating and coordinating planning for the future of the Jewish community 91 42 96 58 S Supporting services for children and adults with special needs 91 38 97 55 S Helping Jews overseas who are in distress 90 35 91 43

*KEY: C= Community-related, I = Israel-related, E= Education-related, S= Support-related 252