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The Jewish Federation of Northern New Jersey

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The Jewish Federation of Northern New Jersey The Jewish Federation of Northern New Jersey Final Report of Findings February, 2015 1528 Walnut Street, Suite 1414, Philadelphia, PA 19102 www.meliorgroup.com Table of Contents Page Study Background A. Introduction 4 B. Demographics of the Survey Population 18 Detailed Findings C. Jewish Identity and Engagement 43 D. Perceptions of Local Jewish Organizations 78 E. Programs and Activities 89 F. Social Services 120 G. Information Sources 140 H. Volunteering 146 I. Philanthropy 157 J. Advice for Jewish Community Leaders 185 Conclusions and Recommendations 196 Appendix 204 2 Study Background 3 A. Introduction Research Question Page • What prompted Federation to undertake this research? 5 • What were the research goals? 6 • How was the research conducted? 7 • How was the research promoted? 12 • How was the data analyzed? 14 • How will the research ‘learnings’ be used? 16 • Summary of survey participants 17 4 Introduction What prompted Federation to undertake this research? • Background – To continue to carry out its mission of “adding value by providing the leadership necessary to create a strong, collaborative, caring and vibrant Jewish community in Northern New Jersey, Israel, and abroad,” the leadership of the Jewish Federation of Northern New Jersey (JFNNJ) wished to better understand the Jewish community it serves. • The community was last surveyed in 2001, prior to the 2004 merger with North Jersey and before significant changes in social service and community needs. – Recognizing the changes that occurred JFNNJ engaged The Melior Group, a Philadelphia-based market research/consulting firm to conduct a comprehensive, objective, and credible market research study of the Jewish community in its service area. – With current information, JFNNJ will be better equipped to facilitate strong and responsive program planning, strengthen the marketing efforts for Federation, and help drive future donor engagement and investment in the community. 5 Introduction What were the research goals? • The research was designed with three overarching goals: – Describe the philanthropic profile of the community • Identify donor needs and interests, motivations for giving/not giving, donation patterns, satisfaction derived, as well as triggers for changes in donation behavior. • Explore attitudes towards Israel and giving to Israel, evaluate the impact of the Jewish component on philanthropic decision-making, and assess perceptions of and attitudes towards Federation. – Assess current program/service array • Provide detailed understanding of the community’s perceptions of how well its needs are being met by Federation’s current program/service array. • Identify where the community perceives there are gaps that could be filled by Federation-supported programs and services. – Describe the population living in Jewish households in the Federation service area on characteristics for service/program planning and delivery • Determine the presence of those qualities/attributes that will have the greatest impact on Federation’s future planning efforts. • Develop a detailed description of the Jewish community in the JFNNJ service area based on relevant demographic, behavioral, and experiential characteristics. 6 Introduction How was the research conducted? Phase I Phase II Phase III Exploratory IDIs Philanthropy ‘Drill Down’ Market Survey • 19 in-person • 2 complementary • Large scale interviews approaches online survey - JFNNJ execs - In-depth phone - 2,815 adults in Jewish interviews with - JFNNJ staff 5 highly valued households JFNNJ donors in JFNNJ’s - Agency leaders/ catchment community - Online focus area stakeholders group with 13 Jewish donors in the catchment area 7 Introduction How was the research conducted? • The research plan consisted of three phases: – Phase 1: Exploratory Interviews with Key Federation Personnel and Community Stakeholders • Understand the information needs and concerns of the community, including the types of decisions leadership will make based on the information developed • Learn pertinent issues and nuances of the community as viewed through those intimately involved • Gain ‘buy-in’ to the research process and acceptance of the research outcomes • Generate enthusiasm and support for the study effort • Identify potential roadblocks to the remaining research tasks 8 Introduction How was the research conducted? – Phase 2: Qualitative Research with Donors on Philanthropic Attitudes and Behavior • Provide insight into the local ‘giving mindset’ and provide hypotheses and guide question development on this topic for quantitative survey. Two complementary pieces: . The Melior Group conducted in-depth telephone interviews with five highly valued JFNNJ donors who were personally invited to participate by JFNNJ personnel. » A discussion guide written by Melior, with approval from JFNNJ, was used as a basis for the conversation » The interviews were conducted by telephone between April 7th and April 28th, 2014 and each lasted about an hour . The Melior Group moderated an online bulletin board focus group with 13 Jewish individuals who live in the JFNNJ catchment area (as defined by zip code), and who have donated money to a charity during the past year. » The 12 participants who donated to a Jewish organization donated at least $180 in the past year. » A discussion guide, written by The Melior Group and approved by JFNNJ executives was posted on the online “bulletin board” each day. » The online bulletin board was available 24 hours a day for two days (April 9th and 10th). 9 Introduction How was the research conducted? Which research approaches were considered? Market Research Demographic/Census • Actionable • Demographically outcomes representative • Strategy-oriented • Telephone- sample based data • Large sample for • Designed to ‘count’ collection segment analysis • Population size • Closed-ended • Web component estimates statistically questions aids participation derived • Open-ended questions let people ‘speak their minds’ • Population size estimates based on databases 10 Introduction How was the research conducted? – Phase 3: Quantitative Survey of Jewish People in Federations Catchment Area • As a market research study, the goal was to hear from as many Jewish people in the JFNNJ catchment area as possible, then use this large database of information to provide insights into the attitudes and behaviors of the known Jewish community (i.e., people who identify as being Jewish whether or not they feel connected to the community). • A multi-pronged survey approach was designed incorporating both online and telephone survey methodologies. Questionnaires were designed by The Melior Group with input and approval from JFNNJ. » Questionnaires included screening questions to ensure respondents are Jewish (or live with someone who is Jewish), live in the catchment area and only complete the survey once. » Questionnaires used in Jewish population studies were consulted to allow for comparable content where applicable. • Survey implementation was completed by The Melior Group, including management of all survey components (i.e.; purchase of telephone contact list, survey programming (telephone and online), survey hosting (online), and monitoring of the survey process). Online Survey » Open link available through secure website for anyone to access . » JFNNJ sent the survey link to their e-mail list in multiple e-blasts . » Several synagogues and agencies sent the survey link directly via email to their members. » The online survey was open and available for a five week period between 6/2/14 and 7/7/14. Telephone Survey » Outbound calls made to individuals on purchased list of “possible” Jewish households in the catchment area between 6/16/14 and 6/26/14. No calls were made on Shabbat. 11 COMPLETES BY DAY 100 125 150 175 200 225 250 275 25 50 75 0 6/6: Article in Jewish Standard 6/11: 1st Email with Link sent 6/12: Post cards arrive in homes 6/13: Local Newspaper advertising www.JEWISHSURVEYSAYS.COM How was the research promoted? 6/15: Article in Bergen Record 6/16: Outbound calling begins Introduction 6/18: 2nd Email with Link sent 6/20: Local Newspaper advertising rd 6/23:3 Email with Link sent 6/26: Outbound calling ends 6/27: Local Newspaper advertising 7/1: Final Email with Link sent 7/6 Online survey closed 12 Introduction How was the research promoted? • Critical to the success of the research were the efforts undertaken by Federation to create and conduct a ‘community awareness’ campaign to generate large scale interest in, and enthusiasm for, the survey to come. – Federation ‘branded’ the research program JEWISH SURVEY SAYS and designed a logo to brand/identify all communications/materials related to the survey. [See logo above left.] – Federation promoted the survey in the community via posters, postcards, newspaper advertising, media coverage, e-blasts, and establishment of a dedicated website. – Federation also worked with partner agencies and area synagogues to gain their support. 13 Introduction How was the data analyzed? • Data Analysis Plan – Development of Analysis Plan • The data analysis plan was developed by The Melior Group with input and approval from JFNNJ. • All data gathered was evaluated by the following demographic and attitudinal measures: . Age Religious denomination . County/Geographic Area Affiliated . Marital status Interfaith marriage . Employment status/location Presence of minor children in the household . Income Connectedness to the Jewish community in NNJ . Gender Connectedness to Israel
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