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A PROJECT REPORT on ORGANISATION STUDY at RASHTRA DEEPIKA Ltd, KOCHI

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A PROJECT REPORT on ORGANISATION STUDY at RASHTRA DEEPIKA Ltd, KOCHI A PROJECT REPORT ON ORGANISATION STUDY AT RASHTRA DEEPIKA Ltd, KOCHI. Submitted to the MAHATMA GANDHI UNIVERSITY In partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Submitted by FIJO JOSE Reg. No. 22240 Under the guidance of Mrs. Anu George Assistant Professor VISWAJYOTHI SCHOOL OF MANAGEMENT STUDIES VISWAJYOTHI COLLEGE OF ENGINEERING AND TECHNOLOGY VAZHAKULAM OCTOBER - 2011 VISWAJYOTHI SCHOOL OF MANAGEMENT VISWAJYOTHI COLLEGE OF ENGINEERING AND TECHNOLOGY BONAFIDE CERTIFICATE This is to Certify that this report titled ““Organization Study at Deepika”” Is the bonafide work of Ms. FIJO JOSE who carried out the study under my supervision. This report is submitted to Mahatma Gandhi University, Kottayam as partial fulfillment of requirement for the award of degree of Master of Business Administration. ………………………………………… Mrs. Anu George Faculty Guide ……………………………………… ……………………………….. Dr. R.V. Jose Signature of Principal Prof. & Academic Director Submitted for the Viva Voce examination held on ………………………………….. Signature of External Examiners 1………………………………….. 2…………………………… VISWAJYOTHI SCHOOL OF MANAGEMENT VISWAJYOTHI COLLEGE OF ENGINEERING AND TECHNOLOGY BONAFIDE CERTIFICATE This is to Certify that this report titled ““Organization Study at Deepika”” Is the bonafide work of Ms. FIJO JOSE who carried out the study under my supervision. This report is submitted to Mahatma Gandhi University, Kottayam as partial fulfillment of requirement for the award of degree of Master of Business Administration. ………………………………………… Mrs. Anu George Faculty Guide ……………………………………… ……………………………….. Dr. R.V. Jose Signature of Principal Prof. & Academic Director Submitted for the Viva Voce examination held on ………………………………….. Signature of External Examiners 1………………………………….. 2…………………………… DECLARATION II FIJO JOSE hereby declare that the report entitled “Organization Study at Deepika” submitted to Mahatma Gandhi University in partial fulfillment of the requirements for the award of the degree of Master of Business Administration is a record of original work done during my period of study in the Viswajyothi School of Management, Viswajyothi College of Engineering and Technology under the guidance of Mrs. Anu George. Place: Date: ACKNOWLEDGEMENT This Project work was a great experience for me. I was exposed to the media industry for the first time. I am greatly thankful to each and everyone who assisted the tasks in any phase of its development. First and foremost, I thank the Almightly God, the light of my life granting me the strength, courage and knowledge to complete this project successfully. I would like to express my heartfelt thanks to, our Principal, Dr. M. G. Grasius, Viswajyothi College of Engineering and Technology for his kind patronage. I extend gratitude to Dr. R.V Jose Director of Department of management Studies, Viswajyothi College for his constant encouragement. I am immensely thankful to my internal project guide Mrs. Anu George, MBA faculty of Viswajyothi College, for her creative and healthy suggestions regarding this project work. I express my sincere gratitude to Mr. K. C. Thomas, Resident Manager. I thank all the Department heads for their support during this study. I also thank the staff of Rashtra Deepika Ltd., Kochi without whose support this study would not have been possible. Last but not the least I would like to thank my friends, family members and the rest of the faculty members of my college who gave me full encouragement. FIJO JOSE CONTENTS No Title Page No. 1 CHAPTER 1 1.1 INTRODUCTION 1 1.2 SCOPE OF THE STUDY 2 1.3 OBJECTIVE OF THE STUDY 3 1.4 REASON FOR SELECTING THE COMPANY 4 1.5 STUDY PLAN 5 1.6 METHODOLOGY 6 1.7 LIMITATION OF THE STUDY 7 1.8 CHAPTER SCHEME 8 II CHPATER 2 2.1 INDUSTRY PROFILE 9 2.2 WORLD SCENARIO 10 2.3 INDIAN SCENARIO 11 2.4 STATE SCENARIO 12 III CHAPTER 3 3.1 COMPANY PROFILE 13-14 3.2 OBJECTIVES OF THE COMPANY 15 3.3 HISTORY AND PHILOSPSHY 16-19 3.4 ORGANIZATION STRUCTURE 20 3.5 DIFFERENT PHASES OF DEVELOPMENT 21 3.6 FUTURE PLANTS & PROCEDURES 22 3.7 FINANCIAL PERFORMANCE OF THE 23 COMPANY IV CHAPTER 4 4.1 PRODUCTION DEPARTMENT 25-28 4.2 EDITORIAL DEPARTMENT 29-31 4.3 MARKETING DEPARTMENT 32-33 4.4 CIRCULATION DEPARTMENT 34-46 4.5 ADMINISTRATION DEPARTMENT 47-49 4.6 HR DEPARTMENT 50-52 V CHAPTER 5 5.1 SWOT ANALYSIS 53-55 5.2 OBSERVATIONS 56 5.3 SUGGESTIONS 57 VI CONCLUSION 58 VII REFERENCES 59 LIST OF TABLES TABLE TITLE PAGE NO: NO: 4.1 Allocation of unit circulation manager and 36 executive for Rashtra Deepika 4.2 The basic wages are given every 15 days 40 4.3 Advertisement Tariff 43 4.2 Allied Publications 44 LIST OF FIGURES FIGURE TITLE PAGE NO: NO: 3.4 Organizational Structure 20 4.1.1 Structure Of Production Department 25 4.2.1 Structure Of Editorial Department 29 4.2.2 Function of Editorial Department 30 4.3.1 Structure Of Marketing Department 32 4.4.1 Structure of Circulation Department 34 (Deepika) 4.4.1.1 Structure of Circulation Department (Rashtra 35 Deepika) 4.5.1 Structure of Administration Department 47 4.6.1 Structure of H.R. Department 50 CHAPTER-1 1.1 INTRODUCTION This project deals with the Organization study conducted in Rashtra Deepika Ltd. Kochi. The Rashtra Deepika Ltd. Company came into existence in 1887, and has its Head Office based in Kottayam. The newspaper is published from 8 units in Kerala. Due to time constraints, the study was limited to the Kochi division. The Organizational Study was conducted at Rashtra Deepika Ltd., Kochi. This study helped me to understand the functions, structure, policies and different procedures of the organization. The main objective of this study was to identify the functions of various divisions in the organization and also to gain knowledge about the organizational atmosphere and to find the importance of this industry in the society. James Hookes quotes that "MBA students need more than professed values. They need to know that the world is morally complex and morally dangerous. They need to know that bad deeds can come from good values. They need to know that valuing integrity enough to keep one's hands off other people's money is only the beginning, not the end of business ethics." 1.2 SCOPE OF THE STUDY The organization study incorporates the structure, products, policies, the different activities and a SWOT analysis of the organization. It also sheds light on the organizational atmosphere and the challenges and the opportunities of the industry in general. This study aims at generating the practical awareness about the management. This study helps to understand different management activities. This study helps to make a comparison between the classroom knowledge with the real situation in the organization. This study helps to interact with the organizational executives of the company. 1.3 OBJECTIVES OF THE STUDY Several attributes such as the activities taking place within a company, how its different departments function, how these departments are interdependent etc can be studied personally, and proves to be of immense value when an actual job is embarked upon later. It is also essential to know how the different resources of the company, like money, material men and machinery are managed by the officials to achieve the vision of the organization. The objective of this study is to shed light on these aspects, to understand the functioning of the organization, to obtain first hand experience of a managerial job environment and to interact with the people who manage and ensure the smooth running of the organization. The main objectives of the study are: To familiarize with the business organization. To familiarize with different departments in the organization and their functioning. Specific objectives include: To relate theory with practice. To understand how key business practices are carried out in the organization. To understand how information is used in the organization for decision making at various levels. To understand the organizational structure. 1.4 REASONS FOR SELECTING THE COMPANY Deepika is one of the first Newspapers published in Malayalam. It is one of the most reputed and diversified news paper among Keralites. Rashtra Deepika is the ultimate word when it comes to expert journalism, and the company has more than a century of experience in the industry, making it a perfect choice for doing an Organizational Study. Every year the company is having a good sales turnover. 1.5 STUDY PLAN The study was for a period of one month. First week The first week was spent in the production department and Editorial department where the trainee collected information about the various production and editorial details. Second week In the second week, the study was concentrated on collecting data from the Marketing and circulation department. Third week During the third week, the trainee visited and collected data from the following departments. a)Administrative b)Human Resource Fourth week During the last week, the trainee reviewed the documents and spent time for the preparation of report. 1.6 METHODOLOGY The main tool used for the study was observation. Interaction with the company personnel also revealed an ample of information. Primary Data Primary data was obtained directly by interacting with the concerned personnel in various departments and also by observing the workflow. Secondary Data Secondary data was obtained from the company's process documents, reports, books, journals, and websites. 1.7 LIMITATIONS OF THE STUDY 1. To understand an organization and its working completely, a period of 30 days was not sufficient. 2. Other departments of the company were warned to be out of bounds, so it was not possible to study in detail their activities and overall atmosphere. 3. The company by policy never reveals its financial information and this limits the exhaustiveness of the study.
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