FIAT-Sting + Shaggy
Contact: Diane Morgan Alyse Nagode Fiat 124 Spider Abarth Takes Starring Role Alongside Sting & Shaggy in “Gotta Get Back My Baby” Music Video November 9, 2018, Auburn Hills, Mich. - The Fiat 124 Spider Abarth takes a starring role alongside Sting & Shaggy in the official music video for their new track “Gotta Get Back My Baby,” the latest single, co-produced by Teflon (Wyclef Jean, Fat Joe, Ruff Ryders) and Martin Kierszenbaum (Sting, Mylène Farmer, Lady Gaga), off their album "44/876," which has spent 17 weeks atop the Billboard Reggae chart. The official YouTube music video, which amassed over 2.3 million views in just a few days, was filmed in the vein of ‘80s and ‘90s buddy cop television series and movies, including “Miami Vice” and “Bad Boys,” and was directed by Michael Garcia. The video pairs Sting and Shaggy as two Miami detectives who convince their captain that they’re “going to need the Spider,” meaning his prized Fiat 124 Spider Abarth, as part of their South Beach stakeout for “the most dangerous woman in the country.” What could go wrong?! The FIAT brand is also supporting the video globally across its digital and social channels, including in the U.S on Instagram,Twitter, Facebook and YouTube. “We continue to strive for the unexpected in our marketing efforts across all FCA brands and, certainly here, the FIAT brand’s fun-spirited personality gives us the opportunity to be just a little bit more adventurous and playful in our approach with our music partners," said Olivier Francois, Chief Marketing Officer and Head of the FIAT Brand, FCA.
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