A particular take on property ISSUE TWO

All about your area: a local perspective from Strutt & Parker

pp01-12_&Guildford_Cover_desFIN.indd 3 29/08/2013 16:43 Welcome to & Guildford, a magazine showcasing local properties and giving you a taste of the area. Strutt & Parker is one of the most diverse property businesses in the UK, and the Guildford office is a focal point for the wide range of departments and services we offer. The residential team specialises in selling a variety of properties across Guildford and the surrounding towns and villages, while Strutt & Parker also provides unrivalled expertise in farming, land management, commercial property, planning and development.

Read on to find out more Page 03 Insight: Strutt & Parker discusses the local market Page 04 First & foremost: the hottest properties and local highlights Page 06 Portfolio: property showcase Page 08 Trends & analysis: expert overview of the national market Page 09 Why Strutt & Parker? Page 10 Why we love Guildford: locals reveal why there’s no place like home Page 11 Find us: local centre highlights

Published on behalf of Strutt & Parker by Sunday sundaypublishing.com. All information and pricing correct at time of going to press.

02 &Cambridge

pp02-03_&Guildford_Intro_desFIN.indd 1 14/08/2013 11:30 INSIGHT

A particular take on property ISSUE TWO

Mark Jamieson, Chairman of Central Region, explains how our Guildford office brings a wealth of experience to the town’s robust property market

families looking to move out of the city. If London is the fast lane, Guildford is a clever shortcut across country. Our clients tend to want to move here and stay put. ‘For the times when you do want to travel, London Waterloo is 37 minutes by train, the A3 is on Guildford’s doorstep and the M25 is 10 miles away. ‘The Guildford property market is inextricably linked The Guildford team to what is going on in London, specifically in areas such as Fulham, Wandsworth and Wimbledon. Over the past three years these markets have been booming and buyers have been reluctant to jump ship on a soaring asset. oving into Guildford’s High Street last This stagnation is beginning to unblock and the signs ‘ year was about becoming part of the are that there is a revitalised appetite from these people M community. The office is a place where to take their lives off hold and make the move they friends and clients, past and present, can pop in to should have made two years ago. say hello and have a coffee. ‘If we are at the beginning of a recovery, we need ‘On a wider level, our values mean that we support to accept that the property market is a volatile one. youth education and we care. We have a policy to Managing clients’ expectations is a vital part of the sponsor local schools because that’s where we recovery. As agents clamour for market share by cutting Alun Callender can make the most difference. We choose to invest in fees (and levels of service) and inflating prices to win young people, which is a smart investment for the future. business, intelligent, professional advice will be at an ‘We strive to differentiate ourselves in a world packed ever-greater premium – and that’s where we come in.’ with estate agents. We worked out that to do this was not about gimmicks or aping the competition but about the people who work for us – young, intelligent, dynamic and with a broad-brush experience of life. People who can inspire trust and confidence and who have a real pride in what they achieve. ‘Guildford is a particularly attractive town to live and work in and that’s largely thanks to its diversity. It’s where London comes to the country and is welcomed

photography (cover and this page) photography (cover and this page) with open arms; it really suits professionals with young

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pp02-03_&Guildford_Intro_desFIN.indd 2 23/08/2013 14:12 First & foremost

old meets new

Albury Peace, Surrey A beautiful village house in the heart of Albury. The property fuses together old and new with lovely working fireplaces and beams with the light and airy feel of a modern property. It has four bedrooms in the main house and a pretty one- bedroom cottage in the gardens, making Albury Peace the perfect family home. £1,500,000 FOR SALE Contact 01483 306565

seasonal appeal If you like your larder to be stocked with fresh local produce, head for Guildford’s Farmers’ Market, which is held the first Tuesday of every month, except January. Along with seasonal fruit and vegetables, you can fill your shopping basket with a string of garlic, speciality honey, bread, cheeses, cider, dried flowers and clothing. Emma Woodhouse from Strutt & Parker Guildford says the main draw for her is ‘treating myself to a barbecue lunch from locally produced beef and pork. It’s a must on a summer afternoon.’ guildford.org.uk/markets.html

Good taste

‘Drake’s is a smash,’ said Telegraph food critic Matthew Norman when he chose this Ripley-based restaurant just outside Guildford for his list of top 22 favourite restaurants in Britain. Having been awarded a Michelin star every year since 2005, chef Steve Drake keeps diners happy with simple but unusual flavour combinations. For instance, the Flavour Journey menu includes veal tongue with a pheasant egg and asparagus, while his Discovery menu highlights arkosky

a medley of duck, cherry, broccoli and spiced liver. And who can M resist the chocolate breakfast for pudding? To accompany such original dishes, Drake’s sommelier Thierry, who once worked at Cheryl Gordon Ramsay’s Pétrus, can help you choose something special from a small artisan winemaker.

drakesrestaurant.co.uk Words

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pp04-05_&Guildford_F&F_desFIN.indd 1 13/08/2013 12:04 LOCAL ATTRACTIONS

Guildford uncovered restoration In 1995 the remains of a 12th-century synagogue works were discovered in the A National Gallery in the heart of high street, believed to be a village is how the Watts Gallery the oldest remains of a in Compton, outside Godalming, is synagogue in Europe described. Home to a collection of more than 100 paintings by Lewis Carroll was a regular Victorian artist George Frederic visitor to Guildford, Watts, the gallery launched in 1904, spending much time with but due to a lack of funding fell into his family there and writing disrepair. A recent restoration the follow up to Alice in project has renewed the building Wonderland, Through the and now it holds concerts and talks, Looking Glass, and What as well as offering Mini Curators, Alice Found There where children take interactive tours. There are also outings to Guildford Cathedral had Watts’s country residence, a starring role in the 1976 Limnerlease, and teachers’ events movie The Omen to spruce up their lessons. wattsgallery.org.uk

Elegant vicarage

The Old Vicarage, Surrey The stunning Grade II Listed Old Vicarage is on the market for only the second time in its history, having been previously sold by the church. With seven stunning bedrooms and a classic Georgian drawing room on the first floor, the property exudes elegance and character throughout. £2,500,000 FOR SALE Contact 01483 306565

Stage struck All the world’s a stage at the Yvonne Arnaud Theatre, which was started by the eponymous French actress back in 1965 when she set up home on nearby Effingham Common. Receiving and creating new shows on both the Main Stage and in the smaller Mill Studio, many productions here transfer to London’s West End. Currently under the direction of James Barber, upcoming events vary from The Woman in Black and Footloose, to Peter Pan and the National Youth Ballet. Before the show, audiences can have a drink in the Riverbank Café Bar, or a larger meal in the Riverview Restaurant. And for anyone aged seven to Cheryl Markosky 18, Youth Theatre offers holiday workshops and theatre skills courses. yvonne-arnaud.co.uk Words

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pp04-05_&Guildford_F&F_desFIN.indd 2 13/08/2013 12:05 Top Rodsall Cottage, Puttenham, Surrey A delightful four-bedroom cottage in a secluded spot in one of Surrey’s most sought-after villages. £995,000 FOR SALE

Old Home, Dunsfold, Surrey This quintessential period country cottage is set in a popular Surrey village with a delightful 0.5-acre garden. £950,000 UNDER OFFER

Hazels, Hambledon, Surrey This charming cottage is set in beautiful and tranquil surroundings with development opportunities. £1,500,000 SOLD

Japonica Cottage, Dunsfold, Surrey Witts End, This four-bedroom Hambledon, Surrey Grade II Listed cottage Idyllic village life awaits sits on the common in in Hambledon. Witts End Dunsfold and has a has five to six bedrooms, stunning open-plan about 1.5 acres of garden kitchen/dining room. and delightful views. £725,000 UNDER OFFER £1,495,000 UNDER OFFER

For further details of any of these properties, contact 01483 306565

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pp06-07_&Guildford_Property_desFIN_2.indd 1 04/09/2013 14:27 PORTFOLIO

Little Beeches, Guildford, Surrey An elegant former coach house with a courtyard garden. £850,000 SOLD

Springfield Farm, Elstead, Surrey A Grade II Listed family home on the village green in Elstead, with delightful character features and four/five bedrooms. £1,400,000 FOR SALE

Coppice Mead, Guildford, Surrey A traditional 1920s family home in the popular location of Abbotswood. £1,200,000 SOLD

Whitmoor House, Guildford, Surrey An historic principal portion of a country house with seven bedrooms, a walled garden and an indoor pool. £1,475,000 FOR SALE

Albury Park Mansion, Albury, Surrey Releasing the first phase of exclusive apartments at Albury Park Mansion, set in five acres of beautiful gardens and grounds. Price on application FOR SALE

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pp06-07_&Guildford_Property_desFIN_2.indd 2 22/08/2013 13:54 Trends & analysis Strutt & Parker experts reflect on the nationwide property picture Getting stronger he country house market has weathered the worst T of the recession and although last year’s 2% rise in stamp duty did have an impact, James Mackenzie, Head of the Country Department at Strutt & Parker believes that this was a just a blip. ‘People take these things on the chin and move on, Regional particularly when you’re talking growth about buying a family home.’ And while the hard winter of ost considerations, lifestyle Guildford in particular. ‘These key 2012/13 did little to encourage choices, local economic regional centres are seeing more 25% buyers out into the country, C factors and government growth in residential value than of Strutt & Parker Mackenzie believes the market efforts to kick-start the housing their rural counterparts, although vendors outside is making up for lost time. market are creating a complex there are hotspots around the UK London are looking ‘It’s heading back to where it UK residential property picture, where different economic factors to move to smaller should be, with the potential according to Michael Fiddes, Head affect the marketplace,’ says properties to get stronger over the next of Agency at Strutt & Parker. Fiddes. ‘An example is around 12 months.’ ‘There’s definitely been a Aberdeen, where the oil industry Little regional variation exists stimulus at the bottom of the creates a massive number of jobs.’ up to 32% – it’s all about properties and market because of what the A complex market then, prices – but the robust London of London buyers are government’s sought to do for but one in which Strutt & Parker market remains a key driving planning to move to first-time buyers,’ says Fiddes. remains best placed to negotiate, factor, with buyers recognising the country ‘Secondly, while more people with the interests of clients the potential that city budgets are selling up in London and always paramount. have beyond the capital. Equally, benefiting from fantastic value ‘When people are moving international and expat interest Dennis Carrier / Synergy outside of the capital because house, they’re usually dealing remains steady and it’s here that of the large price differential, with their most valuable asset, Strutt & Parker’s relationship buyers are becoming much more something that’s going to have with Christie’s International Real

conscious of the costs such as one of the greatest effects on Estate comes into its own. illustration commuting, property maintenance their lives,’ says Fiddes. ‘Selling ‘Many more international and heating, and education.’ a house is about getting the best buyers are being pushed in our Lifestyle choices, too, are possible deal for the client, but direction,’ explains Mackenzie. resulting in more people living also about helping them on a ‘Our auction house colleagues in an urban or suburban journey. We always endeavour to are also helping introduce Dave Flanagan environment beyond London. look after them and proactively potential sellers to Strutt & That’s been good for Oxford, make things happen, rather than Parker. It’s simply a much bigger

Cambridge, St Albans and merely hoping they’ll happen.’ playing field for us now.’ words

pp08-09_&Local_Comment Why S&P_desFIN.indd 6 22/08/2013 13:48 OVERVIEW

WHY STRUTT & PARKER?

OUR BRAND with more than 200,000 visitors our network of UK offi ces, For more than 125 years, Strutt & to struttandparker.com showcasing your home to more Parker has created a brand that every month. We also have a prospective buyers nationally. A holistic signifi es outstanding results mobile-friendly website and use view delivered through high-quality QR codes and NFC technology to OUR GLOBAL REACH and integrity-rich service. give access to properties on the As the sole UK affi liate of he new research team at go and from any mobile device. Christie’s International Real the company’s London OUR MARKETING EXCELLENCE Estate, we have access to 920 T head offi ce is making its We are committed to constantly OUR NATIONAL NETWORK affi liate offi ces in 41 countries presence felt with vital insights evolving our marketing approach Strutt & Parker’s extensive and worldwide, bringing global into short- and long-term market to ensure that your property is growing network of 50 offi ces buyers to your door. trends. While many industry seen ahead of the rest. Our covers the whole of the UK, from researchers have a narrow focus, dedicated in-house marketing Exeter to Inverness. Our 400+ OUR EXPERTS this department takes a ‘holistic’ and PR team ensures that our sales professionals work as a We offer a total solution approach. approach, keeping abreast of brand and your property is team to help achieve great Our specialist teams include developments across the full range consistently and strongly property results for you. Residential Sales, Lettings, of Strutt & Parker’s interests. represented in every media outlet. Building Surveying & ‘Our work is about OUR BUYERS DATABASE Architecture, Farms & Estates, understanding the markets, OUR ONLINE PRESENCE With 2,000 buyers registering Land Management, Farming, knowing what the trends are, Strutt & Parker has built an with us every month, we have Commercial, Planning, and identifying where the demand industry-leading website more than 26,000 active buyers – Development, Resources & and stock is coming from,’ says for buyers of quality real estate, all of whom are shared across Energy and Professional Services. Stephanie McMahon, Head of Research at Strutt & Parker. But examining statistics is just part of the process. ‘We’re interested in the behaviour of BRINGING BUYERS AND SELLERS TOGETHER buyers and vendors,’ explains Fiona Stewart, Head of Marketing & Communications at Strutt & Parker, McMahon. ‘It’s important to explains why Open House Days are a must understand what’s driving their decision-making.’ Q What is Open House Day? house on a single day. We know that 90 Downsizing, or ‘right-sizing’ A It’s a day when we throw open the per cent of searches start online, but nothing as McMahon calls it, is one of doors of all the houses we’re selling, so that replaces the value of seeing a property for real. the trends currently being tracked prospective buyers have the chance to view Dennis Carrier / Synergy by the team. ‘Outside London, as many properties as they wish, without Q How effective is Open House Day? 25% of our vendors are looking the need to make appointments. We run A We had 700 properties take part in our to move to smaller properties,’ Open House Days twice a year, in the last event, with one in ten receiving offers on she says. ‘And out in the country, spring and autumn. the day, to a value of more than £85 million.

ILLUSTRATION ILLUSTRATION over 80% of people are using The results speak for themselves. their homes for primary use. Q How does it help buyers and sellers? Even in London, that fi gure A Buyers like it because it gives them the Q What do you have to do to get involved? is almost at 55%.’ freedom to see lots of properties on one A You can register to take part online at McMahon is seeing evidence, day. They can plan their own route and struttandparker.com/openday or with your fi nally, of movement in the it’s really time effi cient. They also like the local Strutt & Parker offi ce. Once you’ve Dave Flanagan mortgage market: ‘It’s becoming a opportunity to meet vendors. From a seller’s provided your details, you’ll receive little bit more accessible for some perspective, you’ve got a lot of prospective a registration card. You can then view

WORDS buyers, so that’s a positive sign.’ buyers coming through the door to see your as many houses on the day as you wish.

pp08-09_&Local_Comment Why S&P_desFIN.indd 7 22/08/2013 09:53 ‘Guildford is a friendly and attractive town with fantastic bars and restaurants, which I enjoy hugely with friends. More than that, having lived here my whole life, it feels like home.’ Jamie Treadwell, local resident

Why we love Guildford What makes the town such a special place to ‘Here in this small work and live? We ask a few local residents hamlet just outside Chiddingfold I have such fantastic neighbours, a real mixed ‘Some of the many bag. We’re aged attractions of living in between 43 and 87 Guildford are the annual years old, but all get festivals; the sporting on well and socialise facilities; thriving general together – we even interest organisations threw a Queen’s Jubilee such as the Decorative street party. Everyone is and Fine Arts Society; so friendly and we have and the amateur a great community. orchestras and choirs.’ For example, when Roger Nicholas,

our neighbour was in Alun Callender

local resident hospital we all took turns to walk the dogs. ‘As an architect, I like We look after each Guildford because it has other. Coming from been established for so

London, where it’s ‘The people are all so long that the mix of PHOTOGRAPHY very impersonal, friendly here when I’m architecture creates a very Chiddingfold is so real.’ out on my route. And characterful streetscape. Carol Arnell, I love the architecture on Along with the undulation costume designer the high street – almost of the land it’s built on, and every building is different; the river running through Maps Illustrated

if you look up you can see it, this produces some of wood engravings above the most interesting the shops.’ settings in the country.’ Robert Frost-Bridges, Michael Wilson, Michael

local postman Wilson Restorations ILLUSTRATION

10 &Guildford

pp10-11_&Guildford_We Love_Map NO FLAP_desFIN_2.indd 1 29/08/2013 16:46 FIND US

S&P

Strutt & Parker Guildford Somerset House, 222 High Street Guildford GU1 3JD Tel: 01483 306 565 [email protected] Alun Callender

Strutt & Parker network and services

Strutt & Parker Guildford is part of a Farming – our specialist agricultural advisers Resources & Energy – we help clients seize

PHOTOGRAPHY national network with 50 offices around work with farmers and landowners to help the opportunities and manage the risks that the UK, including 10 offices in central manage their land and increase profitability. energy issues present. London. As sole UK affiliate of Christie’s International Real Estate, we also work Land Management – we offer advice to Commercial Property – our highly successful with a network of 920 affiliate offices estate and land owners managing thousands commercial team provides forward-thinking in 41 countries around the globe. of acres with diverse business interests. advice across all commercial property sectors. Maps Illustrated

To complement our Residential Sales Valuation & Enfranchisement Services – Planning & Development – we advise on team, we offer clients a complete service from property valuations to client support planning strategy and submit applications for with experts across a wide range on planning processes, we offer many clients, as well as advising on development

ILLUSTRATION of disciplines, including: specialist property services. value and selling land with consent.

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pp10-11_&Guildford_We Love_Map NO FLAP_desFIN_2.indd 2 29/08/2013 16:46 Guildford Horsham Somerset House 35 Carfax 222 High Street Horsham RH12 1EE Guildford GU1 3JD Tel: 01403 246790 Tel: 01483 306565 Country House Department Farnham 13 Hill Street 37 Downing Street London Farnham GU9 7PH W1J 5LQ Tel: 01252 821102 Tel: 020 7629 7282

Haslemere London 18 High Street Ten offices in central London Haslemere GU27 2HJ Visit struttandparker.com Tel: 01428 661077 for details

To visit the Guildford office homepage, simply hover your phone over struttandparker.com the QR code (right).

pp01-12_&Guildford_Cover_desFIN_flap.indd 2 04/09/2013 12:21