IOP Conference Series: Earth and Environmental Science PAPER • OPEN ACCESS Sustainable Tourism Development in the Russian Arctic: Challenges And Prospects To cite this article: D S Timoshenko 2020 IOP Conf. Ser.: Earth Environ. Sci. 539 012097 View the article online for updates and enhancements. 5th International Conference "Arctic: History and Modernity" IOP Publishing IOP Conf. Series: Earth and Environmental Science 539 (2020) 012097 doi:10.1088/1755-1315/539/1/012097 Sustainable Tourism Development in the Russian Arctic: Challenges And Prospects D S Timoshenko Voronezh State University, Voronezh, Russian Federation
[email protected] Abstract. The study aims to identify the main trends in the sustainable development of tourism in the Arctic Region of Russia and to develop theoretical, methodological and practical recommendations for the Russian Arctic tourism promotion. Crucial principles of tourism sustainability are listed. The author analyses the concepts of integrated tourism promotion of regions and sustainable tourism development, identified by the World Tourism Organization and the Arctic Council. The article outlines the concept of sustainable development of Russian Arctic tourism, defined by the national legislative, directive and statutory laws regulating tourism and the Arctic Region. Along with an analysis of tourism business modification, a review of the particular directions of the organisation and implementation of tourist services of the Russian Arctic is carried out. As a result, promising directions for promoting Russian Arctic tourism in correlation with the global trend of sustainable development, which is characteristic of a modern intensive economy using socially responsible management, are identified. The suggestions to improve the branding system and create an “umbrella brand” of tourism in the Arctic Region of Russia are formulated.