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RFID Case Studies View Online RFID case studies view online COACHELLA Coachella Valley Music and Arts Festival - 2011 The client The Coachella Valley Music and Arts Festival (commonly known as Coachella) is an annual three-day music and arts festival, founded by Paul Tollett, organized by Goldenvoice (a subsidiary of AEG Live) and held at the Empire Polo Club in Indio, California, in the Inland Empire’s Coachella Valley. The event features many genres of music, including rock, indie, hip hop and electronic music as well as large sculptural art. The event has several stages-tents that have been constructed throughout the grounds, with each playing live music continuously for the duration of the festival. The main stages are: Coachella Stage, Outdoor Theatre, Gobi Tent, Mojave Tent, and the Sahara Tent (2006 and 2011 also saw the addition of a smaller Oasis Dome). The project Coachella organisers sought an access control solution that would prevent the re-sale of tickets, drastically reduce pass-backs and give event managers greater control over the admission of their guests. ID&C collaborated with RFID system provider Intellitix to offer Coachella a contactless access solution based around RFID-enabled wristbands. The wristbands contained microchips which linked to a database of ticket information, validating fans upon entry and replacing the need for paper-based tickets. The custom wristbands, coupled with an RFID SmartCard gave organisers with a robust solution which provided the desired level of admis- sion control, completely eradicated touting and dramatically reduced pass- backs. The product ID&C created a bespoke RFID tag that integrated with its popular festival RFID SmartCard wristband, creating the now commonly seen RFID cloth wristbands. Coachella wristband artwork unavailable ID&C Ltd | Unit 1 - 2 Decimus Park | Kingstanding Way | Tunbridge Wells | Kent | UK +44 (0) 1892 548 364 | [email protected] | www.idcband.co.uk RFID case studies view online Lollapalooza - 2011 & 2012 The client Lollapalooza is an annual music festival featuring popular alternative rock, heavy metal, punk rock and hip hop bands, dance and comedy performances, and craft booths. It has also provided a platform for non-profit and political groups. Lollapalooza is staged in Grant Park, Chicago, Illinois. The project ID&C worked with promoter C3 Presents to provide over 130,000 RFID wristbands to the public for access control at the event. Working with Front Gate Tickets and RFID technology specialist, Intellitix, ID&C provided RFID SmartCards on its patented Smartlock® Fabrikband™. C3 Presents Head of Ticketing, Maura Gibson said, “ID&C delivered an impressive RFID cloth wristband for my 3-day U.S festivals (Lollapalooza and Austin City Limits Music Festival), cuffing over 200,000 fans and crew stylishly and comfortably. Through, sweat, wind and rain the locking clasps (Smartlock®) and RFID saddles (RFID SmartCards) worked flawlessly and securely. ID&C’s interactions with me regarding design, production, and overseas delivery were prompt and informative. I felt as if I was their only client and they handled my last minute requests like a champ. I would certainly recommend ID&C to other festivals and concert promoters throughout the world.” The product ID&C supplied its RFID SmartCard fabric wristbands which features an integrated RFID microchip on a custom printed tag. RFID SmartCard ID&C Ltd | Unit 1 - 2 Decimus Park | Kingstanding Way | Tunbridge Wells | Kent | UK +44 (0) 1892 548 364 | [email protected] | www.idcband.co.uk RFID case studies view online Austin City Limits - 2011 & 2012 The client The Austin City Limits (ACL) Music Festival is an annual three-day American music festival that takes place in Austin, Texas at the city’s central public park, Zilker Park. Each year, in addition to food & art, most from local vendors, ACL Festival brings together more than 130 acts from all over the world to play rock, indie, country, folk, electronic and more on eight stages. Over 70,000 fans attend the festival each day. The project After the success of Lollapalooza in August 2011, ID&C worked again with promoter, C3 Presents, to provide over 120,000 RFID wristbands to the Austin City Limits Music Festival. As before, ID&C worked with Front Gate Tickets and RFID technology provider Intellitix to provide our RFID SmartCard with Smartlock® Fabrikband™ product to the event. The wristbands were used for access control and sent out in advance as tickets to the event. The product ID&C supplied its RFID SmartCard fabric wristbands which features an integrated RFID microchip on a custom printed tag. ID&C Ltd | Unit 1 - 2 Decimus Park | Kingstanding Way | Tunbridge Wells | Kent | UK +44 (0) 1892 548 364 | [email protected] | www.idcband.co.uk RFID case studies view online UEFA Champions League Final - 2011 The client The 2011 UEFA Champions League Final was a football match played on 28 May 2011 at Wembley Stadium in London that decided the winner of the 2010–11 season of the UEFA Champions League. The winners received the European Champion Clubs’ Cup (the European Cup). The 2011 final was the culmination of the 56th season of the tournament, and the 19th in the Champions League era. The project ID&C was an integral part of the project team to deliver a cashless system using wristbands at this famous event and venue. Working with MasterCard, Quantum Card Services (QCS) and Intelligent Venue Systems (IVS), ID&C developed a completely bespoke and unique wristband to be distributed to all the VIPs attending MasterCard hospitality in the Bobby Moore Suite. The product ID&C supplied a custom made RFID fob integrated on a re-useable woven wristband. The fob featured a custom printed domed sticker, providing a branding area for MasterCard. RFID SmartTag ID&C Ltd | Unit 1 - 2 Decimus Park | Kingstanding Way | Tunbridge Wells | Kent | UK +44 (0) 1892 548 364 | [email protected] | www.idcband.co.uk RFID case studies view online 1st cashless festival in UK Isle of Wight Festival - 2011 & 2012 The client The Isle of Wight Festival is a music festival which takes place every year on the Isle of Wight in England. It was originally held from 1968 to 1970. The 1970 event was by far the largest and most famous of these early festivals and the unexpectedly high attendance levels led, in 1971, to Parliament passing the “Isle of Wight Act” preventing gatherings of more than 5,000 people on the island without a special licence. The project 10,000 Vodafone customers were chosen to use new radio frequency technology (RFID) wristbands to make cashless transactions for food and drinks throughout the site. They were attached to the Isle Of Wight Festival entry wristbands and could be loaded with funds from the wristband holder’s debit card. The wristbands could be used to purchase food and drink through the festival site, with a maximum transaction spend of £20. Customers also had the option to subscribe for an ‘auto top up’ function which re-loaded the wristband to an amount specified by the user once the remaining balaence had reached £20. A maximum of 3 reloads were allowed per day with an overall maximum load of £200 per day. This signified a completely cashless experience. The product RFID SmartTag ID&C supplied a custom made RFID fob integrated on a re-useable woven wristband. The fob featured a custom printed domed sticker, providing a branding area for Vodafone. ID&C Ltd | Unit 1 - 2 Decimus Park | Kingstanding Way | Tunbridge Wells | Kent | UK +44 (0) 1892 548 364 | [email protected] | www.idcband.co.uk RFID case studies view online Moogfest - 2011 The client Moogfest is an annual two or three-day electronic music festival that takes place in Asheville, North Carolina, United States towards the end of October. The festival is held in Asheville because it is the city where Robert Arthur “Bob” Moog, the inventor of the Moog synthesizer and founding father of electronic music, spent the last thirty years of his life. It is said that Moogfest is put on to honour the creativity and inventiveness that Bob Moog had spread throughout the course of his life. Since Moogfest is an urban music festival, taking place in downtown Asheville, it is spread out across multiple venues. The project ID&C were approached by promoter AC Entertainment to provide cloth based RFID wristbands to Moogfest. It was the first time the promoter had using a product like this to manage its access control. ID&C provided the RFID smartcard with the Smartlock® Fabrikband™. The RFID Access Control system was provided by Intellitix The product ID&C supplied its RFID SmartCard fabric wristbands which features an integrated RFID microchip on a custom printed tag. RFID SmartCard ID&C Ltd | Unit 1 - 2 Decimus Park | Kingstanding Way | Tunbridge Wells | Kent | UK +44 (0) 1892 548 364 | [email protected] | www.idcband.co.uk RFID case studies view online 1st US festival to use RFID wristbands for social media integration Bonnaroo - 2012 The client The Bonnaroo Music and Arts Festival is an annual four-day music festival created and produced by Superfly Presents and AC Entertainment, held at Great Stage Park on a 700-acre (2.8 km²) farm in Manchester, Tennessee, USA. It hosted its eleventh annual event June 7–10, 2012. The main attractions of the festival are the multiple stages of live music, featuring a diverse array of musical styles including indie rock, world music, hip hop, jazz, americana, bluegrass, country music, folk, gospel, reggae, electronica, and other alternative music. The project ID&C worked with promoter AC Entertainment and SuperFly on their flagship festival, Bonnaroo. ID&C provided the Tennessee festival with over 135,000 RFID wristbands fitted with ID&C’s SmartCard and patented Smartlock® locking system.
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