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Delivering on Broadcasting's Future July 2013 VOLUME 12 NO.3 ISSN: 1675 - 4751 Media Must Deal with Global Problems AMS 2014 Expects Big Numbers in Jeddah New Broadcasters and How can Approaches Telecom Experts Broadcasters to Social Present Priorities for Best Handle Media WTDC-14 Pandemic? Broadcaster Media Should be Part of the Solution Broadcast media should become part an independent and pluralistic media, of the solution in solving the world’s and ensure that the media serves the problems, producing programs that offer needs of society by reflecting a diversity audiences a mix of genres in education, of political views, cultures, languages enlightenment and empowerment. and beliefs,” he said. “It should be oriented towards the The Summit, its 10th since 2004, creation of an educated public, serving attracted some 400 local and foreign information of public importance and participants from more than 50 countries offering space for public participation,” and regions across the globe. Ir. Tifatul Sembiring, Minister, Ministry of Communication and Information In his keynote address, Minister Ir. Technology (MCIT), Indonesia, told Tifatul Sembiring called on broadcasters participants of the Asia Media Summit to identify specific outcomes that held in Manado, Indonesia from 29-30 Prof. Hubert Gijzen, Director, Regional can contribute towards establishing a May 2013. Science Bureau for Asia and the Pacific, civilization that empowers and enlightens representing Ms. Irina Bokova, Director- the public. He hopes the future of General, UNESCO, delivered a similar broadcast media “will give inspiration for message, urging media to help address humanity and world peace.” the big questions of our time – eradicating poverty, sustainable development and Towards this end, he urged more literacy peace and security. He said this can only initiatives that will enable people “to learn be pursued if media exercises freedom more how to use and utilize information of expression and has access to more and entertainment media effectively and information. strategically support change to improve people’s lives.” “To ensure a peaceful, inclusive and responsive human development, we need In his closing remarks, AIBD Director to further strengthen the environment for Yang Binyuan said the Asia Media Summit 2 Broadcaster 2013 was a success in identifying new approaches and alternatives in dealing with the changes in media consumption, the need for innovative and distinctive content or stories across all platforms, and the demands of quality journalism and good ethical behavior. He said participants recognized that new technology and social media are enabling our audiences to act in more demanding, better-informed and increasingly empowered ways. Mrs. Dra. Rosarita Niken Widiastuti, President, AIBD General Conference and President Director, Radio Republik Indonesia (RRI), Indonesia, welcomed the participants and urged broadcasters to adopt a new mentality to be successful in the changing media landscape. Regulation in the area of ethics was namely; the Office of the Governor of another important area of concern at the North Sulawesi and the City of Manado, Summit. Speakers agreed that a one- and AIBD partners such as UNEP, RRI, size-fits-all model is unlikely to work in TVRI, CBA, EBU, ASBU, CCTV, CRI, the changing media environment, thus CNR, APT, Radiodays Europe, the French the need for a continuing dialogue to Government, France 24 and RFI. identify a core set of values which can be applied to, or by, media everywhere. The Summit also examined radio and its That new mentality, she said, will enable future. There was a consensus that new broadcasters to serve a diversity of technologies are providing radio more audiences and of quality programming, opportunities for growth. Broadcasters offer our workforce more capability must also rely on radio’s strength not to deal with new technology and new only on the best music mix, but more behavior and to ensure media owners importantly on human connection and and partners gain more value for their shared experience. investments. Development issues were very much part In many discussions, participants of the Summit’s agenda. There were calls recognized that social networks are for a renewed commitment for broadcast enabling audiences to act in more media to deal concretely with poverty demanding, better-informed and alleviation, environmental protection, increasingly empowered ways. As a result peace building, and the promotion of the audiences are asking from broadcasters region’s rich cultural diversity. a different way to relate to them and to adapt to the changes with a multiplatform Binyuan thanked the local host, response. This is a challenge that the Ministry of Communication and demands new ways of doing things and Information Technology (MCIT), using social media responsibly. Indonesia, and principal sponsors, 3 Broadcaster Broadcaster “Our way of living is different. Our food is different; our climate is diverse, and so is our geography,” he said. The Biggest Equally important, he stressed, is that Saudi Arabia and AIBD as the main organizer will produce a more interesting Summit that will examine relevant issues Yet for AMS specially those that impact broadcasters in the Gulf region. These may include developments and impact of new media, The Asia Media Summit may yet break its host in cooperation with the General satellite broadcasting, new technologies, record next year as it expects to welcome Commission for Audio-Visual Media regulations and human resource capacity some 700 CEOs and other top-ranking (GCA). building. representatives of state, private and public service broadcast organizations AMS records show that the 10-year old The high penetration of satellite across the globe who will attend the two- annual conference attracts an average broadcasting, which originates from day conference in Jeddah, Saudi Arabia of between 500 to 600 delegates from Dubai, Cairo and Jordan, is a critical from 6-8 May 2014. more than 50 countries and regions in issue in this part of the world, he said, as Asia Pacific, Europe, North America, it is taking away time in addressing local “We are optimistic we can attract a big Africa and the Arab region. programming. number of participants, including some 300 from West Asia, given the many Dr. Riyadh said Saudi Arabia has many “It has a positive side to it that is bringing advantages Saudi Arabia has to offer,” pluses that may be attractive to the people together; however, it is isolating says Dr. Riyadh Najm, President of the participants; in particular, it is home to people culturally,” he said. General Commission for Audiovisual the holy places of Muslims, Mecca and Media, Kingdom of Saudi Arabia and Medina, and they plan to facilitate visits An AIBD team recently visited Jeddah Head of the local organizing committee of Muslim delegates to these shrines who to prepare and identify potential hotels of the Summit. may wish to perform Umrah, another as the venue for the Summit. Dr. Riyadh important religious practice aside from said they would work out reasonable hotel In an interview with the Broadcaster, the Haj. rates and diverse activities so that more Dr. Riyadh said Saudi Arabia is excited participants can join the Summit. For to host the next Summit, which will “There will also be planned tours to this purpose, he said, negotiations are convene for the first time in West Asia. museums, galleries and historical ongoing with the Tourism Commission He said he expects participants from spots for both Muslim and non Muslim and the Jeddah Municipality. both Muslim and non-Muslim countries participants after the conference,” he in Africa, Asia, Europe, the Gulf region said. He advised participants to apply for and other parts of the world. their visas two to three months before In terms of culture, Saudi Arabia offers the Summit begins to facilitate entry to Saudi Arabia’s Ministry of Culture and a diversity that is different from Asia Saudi Arabia. Information will serve as the conference Pacific. 4 Broadcaster Attracting a Global Audience through New Media Ms. Sohn Jie-Ae, President, Korea Ms. Sohn participated as chairperson International Broadcasting Foundation of the CEO Roundtable session on and Chief Executive Officer of Arirang TV, “Delivering More Value to Broadcasting” Korea, says the broadcast industry must at the Asia Media Summit 2013 in have a mindset to work with and harness Manado, Indonesia. Before joining new media including social media, and Arirang TV, she was the CNN bureau chief exploit these distribution platforms to in Seoul, Korea from 1995 to 2010. attract bigger audiences and ensure broadcasting’s future. In an interview with the Broadcaster, Ms. Sohn spoke about Arirang TV’s “We must have a change of mindset ‘After School Club,’ an experimental TV and utilize new technologies. We must show using new media that has become incorporate new media into our business popular. It’s a live music request show model. Though there are no established for K-Pop fans all around the world. formula in dealing with new media, Audiences can join its video chat we have to have new ideas; we must sessions through Google Hangouts. They Arirang TV is an international, English- experiment and explore,” she said. can send tweets, and share status and language network based in Seoul operated comments on Facebook. They can also by the Korea International Broadcasting Arirang TV is looking for new ways, she connect directly with the program hosts Foundation. The channel’s mission is to said, to attract the global audience and their featured guests. spread Korea’s culture globally, helped amidst an emerging MTV culture by the rising popularity across the globe and fascination of the young female “The viewers drive the content. They are of the Korean brand, including its drama generation with Korea. the content.” she said. and music, among others. Engaging and Entrusting Media Content Mr. Duraid Qureshi, CEO of HUM TV, Pakistan, says content will remain king and for a broadcast organization to grow and remain sustainable in the changing media landscape, it must create engaging and entrusting content.
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