July 2013 VOLUME 12 NO.3 ISSN: 1675 - 4751

Media Must Deal with Global Problems

AMS 2014 Expects Big Numbers in Jeddah

New Broadcasters and How can Approaches Telecom Experts Broadcasters to Social Present Priorities for Best Handle Media WTDC-14 Pandemic? Broadcaster Media Should be Part of the Solution

Broadcast media should become part an independent and pluralistic media, of the solution in solving the world’s and ensure that the media serves the problems, producing programs that offer needs of society by reflecting a diversity audiences a mix of genres in education, of political views, cultures, languages enlightenment and empowerment. and beliefs,” he said.

“It should be oriented towards the The Summit, its 10th since 2004, creation of an educated public, serving attracted some 400 local and foreign information of public importance and participants from more than 50 countries offering space for public participation,” and regions across the globe. Ir. Tifatul Sembiring, Minister, Ministry of Communication and Information In his keynote address, Minister Ir. Technology (MCIT), Indonesia, told Tifatul Sembiring called on broadcasters participants of the Asia Media Summit to identify specific outcomes that held in Manado, Indonesia from 29-30 Prof. Hubert Gijzen, Director, Regional can contribute towards establishing a May 2013. Science Bureau for Asia and the Pacific, civilization that empowers and enlightens representing Ms. Irina Bokova, Director- the public. He hopes the future of General, UNESCO, delivered a similar broadcast media “will give inspiration for message, urging media to help address humanity and world peace.” the big questions of our time – eradicating poverty, sustainable development and Towards this end, he urged more literacy peace and security. He said this can only initiatives that will enable people “to learn be pursued if media exercises freedom more how to use and utilize information of expression and has access to more and entertainment media effectively and information. strategically support change to improve people’s lives.” “To ensure a peaceful, inclusive and responsive human development, we need In his closing remarks, AIBD Director to further strengthen the environment for Yang Binyuan said the Asia Media Summit 2 Broadcaster

2013 was a success in identifying new approaches and alternatives in dealing with the changes in media consumption, the need for innovative and distinctive content or stories across all platforms, and the demands of quality journalism and good ethical behavior.

He said participants recognized that new technology and social media are enabling our audiences to act in more demanding, better-informed and increasingly empowered ways.

Mrs. Dra. Rosarita Niken Widiastuti, President, AIBD General Conference and President Director, Radio Republik Indonesia (RRI), Indonesia, welcomed the participants and urged broadcasters to adopt a new mentality to be successful in the changing media landscape.

Regulation in the area of ethics was namely; the Office of the Governor of another important area of concern at the North Sulawesi and the City of Manado, Summit. Speakers agreed that a one- and AIBD partners such as UNEP, RRI, size-fits-all model is unlikely to work in TVRI, CBA, EBU, ASBU, CCTV, CRI, the changing media environment, thus CNR, APT, Radiodays Europe, the French the need for a continuing dialogue to Government, France 24 and RFI. identify a core set of values which can be applied to, or by, media everywhere.

The Summit also examined radio and its That new mentality, she said, will enable future. There was a consensus that new broadcasters to serve a diversity of technologies are providing radio more audiences and of quality programming, opportunities for growth. Broadcasters offer our workforce more capability must also rely on radio’s strength not to deal with new technology and new only on the best music mix, but more behavior and to ensure media owners importantly on human connection and and partners gain more value for their shared experience. investments. Development issues were very much part In many discussions, participants of the Summit’s agenda. There were calls recognized that social networks are for a renewed commitment for broadcast enabling audiences to act in more media to deal concretely with poverty demanding, better-informed and alleviation, environmental protection, increasingly empowered ways. As a result peace building, and the promotion of the audiences are asking from broadcasters region’s rich cultural diversity. a different way to relate to them and to adapt to the changes with a multiplatform Binyuan thanked the local host, response. This is a challenge that the Ministry of Communication and demands new ways of doing things and Information Technology (MCIT), using social media responsibly. Indonesia, and principal sponsors,

3 Broadcaster Broadcaster

“Our way of living is different. Our food is different; our climate is diverse, and so is our geography,” he said.

The Biggest Equally important, he stressed, is that Saudi Arabia and AIBD as the main organizer will produce a more interesting Summit that will examine relevant issues Yet for AMS specially those that impact broadcasters in the Gulf region. These may include developments and impact of new media, The Asia Media Summit may yet break its host in cooperation with the General satellite broadcasting, new technologies, record next year as it expects to welcome Commission for Audio-Visual Media regulations and human resource capacity some 700 CEOs and other top-ranking (GCA). building. representatives of state, private and public service broadcast organizations AMS records show that the 10-year old The high penetration of satellite across the globe who will attend the two- annual conference attracts an average broadcasting, which originates from day conference in Jeddah, Saudi Arabia of between 500 to 600 delegates from Dubai, Cairo and Jordan, is a critical from 6-8 May 2014. more than 50 countries and regions in issue in this part of the world, he said, as Asia Pacific, Europe, North America, it is taking away time in addressing local “We are optimistic we can attract a big Africa and the Arab region. programming. number of participants, including some 300 from West Asia, given the many Dr. Riyadh said Saudi Arabia has many “It has a positive side to it that is bringing advantages Saudi Arabia has to offer,” pluses that may be attractive to the people together; however, it is isolating says Dr. Riyadh Najm, President of the participants; in particular, it is home to people culturally,” he said. General Commission for Audiovisual the holy places of Muslims, Mecca and Media, Kingdom of Saudi Arabia and Medina, and they plan to facilitate visits An AIBD team recently visited Jeddah Head of the local organizing committee of Muslim delegates to these shrines who to prepare and identify potential hotels of the Summit. may wish to perform Umrah, another as the venue for the Summit. Dr. Riyadh important religious practice aside from said they would work out reasonable hotel In an interview with the Broadcaster, the Haj. rates and diverse activities so that more Dr. Riyadh said Saudi Arabia is excited participants can join the Summit. For to host the next Summit, which will “There will also be planned tours to this purpose, he said, negotiations are convene for the first time in West Asia. museums, galleries and historical ongoing with the Tourism Commission He said he expects participants from spots for both Muslim and non Muslim and the Jeddah Municipality. both Muslim and non-Muslim countries participants after the conference,” he in Africa, Asia, Europe, the Gulf region said. He advised participants to apply for and other parts of the world. their visas two to three months before In terms of culture, Saudi Arabia offers the Summit begins to facilitate entry to Saudi Arabia’s Ministry of Culture and a diversity that is different from Asia Saudi Arabia. Information will serve as the conference Pacific.

4 Broadcaster Attracting a Global Audience through New Media

Ms. Sohn Jie-Ae, President, Korea Ms. Sohn participated as chairperson International Broadcasting Foundation of the CEO Roundtable session on and Chief Executive Officer of Arirang TV, “Delivering More Value to Broadcasting” Korea, says the broadcast industry must at the Asia Media Summit 2013 in have a mindset to work with and harness Manado, Indonesia. Before joining new media including social media, and Arirang TV, she was the CNN bureau chief exploit these distribution platforms to in Seoul, Korea from 1995 to 2010. attract bigger audiences and ensure broadcasting’s future. In an interview with the Broadcaster, Ms. Sohn spoke about Arirang TV’s “We must have a change of mindset ‘After School Club,’ an experimental TV and utilize new technologies. We must show using new media that has become incorporate new media into our business popular. It’s a live music request show model. Though there are no established for K-Pop fans all around the world. formula in dealing with new media, Audiences can join its video chat we have to have new ideas; we must sessions through Google Hangouts. They Arirang TV is an international, English- experiment and explore,” she said. can send tweets, and share status and language network based in Seoul operated comments on Facebook. They can also by the Korea International Broadcasting Arirang TV is looking for new ways, she connect directly with the program hosts Foundation. The channel’s mission is to said, to attract the global audience and their featured guests. spread Korea’s culture globally, helped amidst an emerging MTV culture by the rising popularity across the globe and fascination of the young female “The viewers drive the content. They are of the Korean brand, including its drama generation with Korea. the content.” she said. and music, among others.

Engaging and Entrusting Media Content Mr. Duraid Qureshi, CEO of HUM TV, Pakistan, says content will remain king and for a broadcast organization to grow and remain sustainable in the changing media landscape, it must create engaging and entrusting content. effective because globally they have HUM TV is currently talking to Fiji become the standard. Broadcasting Corporation to make “Drama serials may be most viewed available some of its drama programs currently, however, it must have a new “You cannot just sit even if you are and other shows to FBC. topic that is not boring and must invest number one,” he said. in technology to make the TV screen In Pakistan, the 3D technology and pay attractive to viewers,” Mr. Qureshi said. In an interview with the Broadcaster, TV are coming in a big way from which Mr. Qureshi suggested another strategy broadcasters can source additional The good news, he said, is that new broadcasters can adopt, that is to ensure revenues. technologies are becoming more cost you reach out to all types of audiences via various delivery platforms. He cited He said that as Pakistan completes the the move of HUM TV to create a website full digitalization process, training the six months ago, making available its workforce remains an urgent concern and programs and live streaming features. AIBD can be of great help in this area.

“What is important is to produce good Mr. Qureshi was one of the panelists content that we can milk and generate who participated in the CEO Roundtable high revenues. The website and the use of Session on “Delivering More Value to social media have generated very positive Broadcasting” at the Asia Media Summit returns, including lower marketing and in Manado, Indonesia. promotions expenses,” he said. 5 Broadcaster Asia Media Summit2013 29-31 May 2013, Manado, Indonesia “Delivering on Broadcasting’s Future”

DAY 1: Wednesday, 29 May 2013

Inaugural Session have arrived at a critical juncture as Plenary Session 1: we advance towards the target date for Media and Diversity: Ban Ki-moon the Millennium Development Goals, United Nations as we shape a new global development The Way Forward Secretary-General agenda to follow 2015. The post 2015 Diversity makes a society richer, offering agenda must address the big questions people a kaleidoscope of art forms, “I urge you to examine of our time – questions about eradicating religious practices, and languages. It how the broadcast poverty, of sustainable development, and can make a country stronger and better industry can further of peace and security.” in dealing with the new global economy. narrow the digital divide so critical in While new communication technologies ensuring that everyone, regardless of Keynote Address offer more choices and opportunities for income, language or background, could cultural expression and dialogue, these enjoy equal access to information. I Hon. Ir. Tifatul Sembiring have also limited access and content commend AIBD for staging this annual Minister, Ministry of Communication and sources as well as concentrated ownership, meeting and for partnering with the Information Technology (MCIT), Indonesia thus highlighting the need for more efforts UN on several fronts, including training to promote cultural diversity. How do we journalists and promoting awareness “Don’t ever sacrifice preserve concepts of identity and social about UN priority issues.” people’s importance bonds within communities and cultures solely to pursue speed while promoting local cultural expression Welcome Address that happens because of and local languages? What role can public media competitiveness, radio and television services play to Mrs. Dra. Rosarita Niken Widiastuti more over only to address stereotypes and prejudices? How President, AIBD General Conference and pursue profit. This is can we improve media coverage of cultural President Director, Radio Republik Indonesia the time for broadcast media to think diversity? What are some best practices? (RRI), Indonesia also about public education in public areas. Broadcast media has also to “We need to continue think about humanity to keep harmony Chairperson promoting good ethics between countries, religions and races in and journalistic values the whole world.” Dr. Michael McCluskey such as accuracy, International Media and Broadcast Consultant, balance, truth and Closing Remarks integrity that contribute Australia to building viable media Mr. Yang Binyuan “More channels mean organizations and a healthy democracy. Director, Asia-Pacific Institute for more content to buy or We also have to be quick on our feet, Broadcasting Development (AIBD) produce – but less money for each program adjusting to the demands of new – so cheapness and the need for mass technology, growth of niche audiences “The AMS has become audiences win over quality or localism or and to other new scenarios that can the premium media and diversity… Social and web media means bring about either growth or collapse of intellectual gathering local people can make diverse local content, but also source the ‘best’ or most trendy / our organization.” in the Asia-Pacific most viewed uniform content from around region and is widely the world.” Special Address supported by regional and international Prof. Hubert Gijzen broadcasting unions and associations. Speakers Director, Regional Science In ten years, the Asia Media Summit has Bureau for Asia and the helped define how broadcasters should Dr. Aristides Katoppo Pacific, UNESCO move forward and face the industry’s President Director, future. That future is challenging, Sinar Harapan Persada, “UNESCO applauds demanding, and rich of opportunities Indonesia the Asia Media Summit and we enjoin all Summit participants to “The onslaught of social for choosing the theme ‘Delivering on get involved and engaged in the debate media, the increasing Broadcasting’s Future’. After all, we and knowledge sharing.” role of citizen journalism, 6 Broadcaster the decline of public trust in mainstream and international institutions who are resources to allow local, diverse coverage media. The reaffirmation and realigning preserving, documenting and promoting and to ensure cultural presence in the of ethical values, the role of gatekeepers, traditions and cultures.” media, among others.” regulators and independent watchdogs. We have to re-invent the industry. We have no Mr. Salah Eddine Maaoui Mr. Yang Fuqing choice. We have to change.” Director General, Arab States Broadcasting Deputy Controller, Union (ASBU), Tunisia CCTV News, China Central Mrs. Usha Bhasin Television (CCTV), China Officer on Special Duty, “ASBU and its member Doordarshan (DD), India corporations are “Emerging economies will called upon to include play a bigger role in global “DD Bharati is the audiences and specific communication. Emerging broadcasters only channel in India communities more make a more diverse media landscape. To dedicated to culture. actively in ensuring protect cultural diversity, we need media It has created pre- diversity by giving them the opportunity diversity. Traditional media powers should identified brands for to have their voices heard, bridge the gap shoulder more responsibility. Media diversity different themes and genres, covering India between normal people and the media, is conducive to the well being of mankind. and the world. It provides live telecast of respect the audience and deal with them Traditional and emerging media powers major national and international festivals as citizens, not just as customers or figures need to cooperate more. More diverse media and created partnerships with national in viewing statistics, and develop public TV landscape is a major trend.”

Parallel Session 1:

Taking More Action for Sustainable Development: Can Media Help? The recent United Nations Conference on Sustainable Development, more known as Rio+20 Earth Summit in 2012 has raised more concerns and expectations in dealing with an accelerating ecosystem degradation and increasing number of climate- induced extreme weather events. Compounding these problems are the global financial crisis, food and water scarcity, and volatile oil prices. As these multiple crises continue to become the dominant stories, can old and new media help build the capacity of a growing human population to live peacefully and sustainably on this planet? Can media urge governments and citizens to commit more strongly to a sustainable society?

Chairperson Prof. Hubert Gijzen Dr. Salima Jan Director, Regional Science Research Scientist, Mr. Murtaza Solangi Bureau for Asia and the Educational Managing Director, Pacific, UNESCO Multimedia Research Centre, University of Media Times and “To ensure a peaceful, former Director General, Kashmir, India inclusive and responsive Pakistan Broadcasting human development, we “Media, as an institution, Corporation (PBC), has acquired a dubious attribution Pakistan need to further strengthen the environment for an independent and pluralistic media, of sensationalizing the simplest. But and ensure that the media serve the needs that is not the whole story. Amid all the sensationalism and hype, there is of society by reflecting a diversity of political Speakers a positive role of media highlighting views, cultures, languages and beliefs. This the environmental issues. Whether Mr. Parni Hadi includes a role of free and pluralistic media exaggerated or balanced, the fact of the Founder and Publisher, to give a voice to marginalised groups, matter is that many environmental related Dompet Dhuafa and ethnic and religious minorities, women and issues including the transfer of land were former President youth.” brought to us by media alone. This way Director of Radio media connects us to rot that is eating us Republik Indonesia Dr. Young-woo Park away from an environmental point of view.” (RRI), Indonesia Regional Director and “Media can play an important role to Representative for Asia Mr. Clarence Dass and the Pacific, United efforts to overcome adverse impacts Producer, Fiji Nations Environment Broadcasting Corporation of the environmental disaster. Radio Programme (UNEP) (FBC), Fiji Republik Indonesia (RRI) has initiated a green radio program that starts with “You can warn for extreme climatic “We know our audience planting trees. Its ultimate goal is to events, explain complex policies, highlight isn’t just sitting at home cultivate a “green life style,” which coping strategies that work on the ground waiting for us to play an means nature-friendly, less consumption, and promote the necessary actions from advert – they are out and about looking fewer chemicals in farming and food consumers, businesses and governments. for a real reason to sit in front of their production, less energy use, less cost, In a world of noise and competing interests- TV or radio. So how can media help raise awareness for sustainable development? less waste and less pollution. Applying from blogs and Facebook to Twitter, TV, The simple answer is – any way you a green life style will result in a green radio, the Internet and print media – honest, want. Because with the mass variety of and clean community, due to more trees/ factual, stimulating and reliable reporting of media out there, the possibilities are truly plants which produce oxygen, and clean events, opinions and new concepts is a vital endless… so get out there… and start air because of less pollution.” service for seven billion people.” making it happen.”

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Parallel Session 2:

Media Literacy: Fulfilling its Mandate Initiatives on media literacy programs in order to gain critical autonomy relationship with all media in Asia-Pacific have been wanting. In some countries, media literacy in schools is subsumed in other subjects. Others emphasize acquiring production skills to help people understand, produce and negotiate meanings in a culture made up of powerful images, words and sounds. How can we promote and expand media literacy? Can we extend emphasis to other areas such as building an informed citizenship, aesthetic appreciation and expression, social advocacy, self-esteem, and consumer competence? What are some best media literacy practices?

Chairperson broadcasters need to raise the quality of Dr. Murray Green content citizens contribute to both old and Media Development & Mrs. Nathalie new media.” Legal Policy Adviser, Labourdette Australia Head, Eurovision Dato’ Adilah Shek Omar Academy, Switzerland Director, Tun Abdul Razak “We should pursue Institute of Broadcasting media literacy by “The challenge of & Information (IPPTAR), understanding how media literacy in Malaysia the media works. That covers how digital realities is how “Individual media they construct a compelling offering, to empower critical thinking, which distinguish that offering from competitors will cover how to analyse, evaluate usage behaviour is more significant than conventional media education in building and curate news coverage in an and create content. What we need is information saturated environment.” critical media literacy that allows us to up media literacy.” analyse relationships between media and Prof. Mohsen audience, information and power.” Prof. Dr. Laode M. Kamaluddin Banihashemi Dean, Faculty of Speakers President, Universitas Islam Sultan Agung Communication, Media (UNISSULA), Indonesia University, Islamic Mr. Jose Maria G. Republic of Iran Carlos “The more media literate Broadcasting (IRIB), Iran AIBD Consultant & a society becomes, Associate Prof., Faculty the less likely it is that individuals and “How can media literacy remind us of our of Arts & Letters, groups will be seduced by treachery and right to think and live out of the box? And University of Santo mediocrity. In the global skills race it how can media literacy touch on love for Tomas, Philippines remains, as ever was, that knowledge – not humanity and nature? How can it give us a “As audiences become more diligent simply information – is the source of power pulse for active thinking and socializing? and watchful of media’s content and and full citizenship. Therefore, citizens And finally what is our media’s response standards, broadcasters should work must be equipped with the skills to utilize to human beings’ loneliness, moral towards raising the level of journalism and benefit from media, and to do this we confusions and communication crises in and public service. In taking citizens into need to acquire new competences beyond this new era of civilization?” their fold and amplifying the conversation, that of traditional literacy.”

Plenary Session 2:

Dealing with Ethics: Are Chairperson less than ethical conduct in the part of Existing Models Effective? journalists is the result, not of deliberate Associate Prof. Martin venality on their part, but a lackadaisical As audiences become more demanding Hadlow attitude towards those qualities, which, cumulatively, amount to high quality Secretary General, Asian and discriminating, broadcast journalism. These include: attention to Media Information and organizations will need to pursue a detail, fastidiousness in checking facts, Communication Centre healthier mechanism to deal with ethical use of clear and appropriate language, (AMIC), Singapore complaints and violations. Existing anticipating the needs of the audience/s models include state regulation, self- being addressed.” regulation and co-regulation. Are they Speakers still valid and effective? Are codes Ms. Moneeza Hashmi Dr. Venkat Iyer of ethics making sense to promote President, Commonwealth Barrister & Media Law Broadcasting Association professionalism? Do we need a more Consultant, University of robust organization to enforce media (CBA) and General Ulster, United Kingdom Manager, HUM TV, ethics? Is there a role for the state in a Pakistan self-regulatory system? What is a better “I would also like to flag up the importance alternative? of professionalism in “I suggest self regulation on a personal raising ethical standards. A lot of the time, level. This requires that each individual 8 Broadcaster

DAY 2: Thursday, 30 May 2013

Plenary Session 3: must be responsible for his own thoughts and action... State regulation will soon be Adapting to Social TV, What’s Best? history because the media is fast changing. With the world opening up, how realistic is Social networks and peer-to-peer networks are enabling audiences to act in clamping down on media? Co-regulation is more demanding, better-informed and increasingly empowered ways. They are not so practical as who will regulate such a increasingly changing how broadcasters relate to their viewers and listeners. mode.Unless the heart connects with the How can broadcasters leverage social media to offer audiences opportunities to mind, no ethics will work out. I agree that participate in content generation and brand creation? How can they tap social we need a code of ethics, but ethics will media as a credible and reliable source of newsgathering and storytelling? How not be contained by paper nor by the state can we integrate the demands of traditional journalism for fact checking and policy. Ethics will need beating hearts and fairness with the best of the new – immediacy, transparency, and involvement? professionals to self-regulate.”

Mr. Li Peichun Deputy Director, English Service, China Radio International (CRI), China Chairperson “What is the mechanism fuel the continued growth of social media. for regulation in China? The computer remains as the predominant It’s a mode of co- device for social media access. Consumers’ regulation, namely time spent with social media on mobile the State regulators apps and the mobile web has increased formulate the rules and 63 percent in 2012.” laws, and the broadcast organizations themselves work out their Mr. Eric Cremer editorial guideline. This is how broadcasters Dr. Riyadh Najm Vice-President Distribution, France 24, are regulated. The system is not perfect, President of the General Commission for France Audiovisual Media (GCA), Saudi Arabia but it has been used and worked in China.” “Embrace second Mrs. Soondaree Devi Soborun Speakers screen social usages by Deputy Director General, amplifying social media Mauritius Broadcasting Ms. Cho Nwe Oo reactions, Curating Corporation (MBC), Head of New Media Department, Forever best digital content Mauritius Group Company Limited, Myanmar about the show, and introducing a ‘question “Do we need a more “The nature of real of the day’ using a real robust legal framework? time will permeate time poll using hashtags on Twitter.” Yes, we do. And we online advertising should enhance the legal freedom of throughout 2012 and Ms. Lynley Marshall journalists and media houses and report the marketers finding Chief Executive Officer, Australian the news that matters.” the best ways into their Broadcasting Corporation International online advertising. (ABC), Australia Whatever your chosen Mr. Vorasack Pravongviengkham “The challenge in Deputy Director General, strategy is, there is no substitute for engaging the audience Lao National Radio (LNR), creativity and consistency. Find an in the TV screen Laos idea that will promote with your target audience and keep your brand. Promote through social media is “It is important to ensure what you do widely, in whatever ways to ensure social media that related policies are most appropriate. Then listen to the is used responsibly. and regulations are response and respond in turn. This is my That requires strict implemented and that suggestion on how to integrate with our adherence to fairness, they contribute to strengthened media brand on social media.” balance, fact checking and reliability sector, improved delivery of news and of information.We must also make sure services and poverty reduction. What would Mr. João Francisco of immediacy of reaction to audience be the future of media ethics? Concerted Pinto engagement.” and coordinated efforts have to be made to Portuguese News and better serve the people and facilitate the Program Controller, global development processes.” Teledifusão de Macau (TDM), Macau

“The recent proliferation of mobile devices and connectivity helped

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Plenary Session 4:

TV Content: Designing New Paradigms and Approaches New technologies and tools are being made available to design content and format that will attract audiences. With multi- platform channels do we spread out the same content to all these channels or do we offer new content in more places? What premium content do we provide audiences? Are we seeing new trends in viewers’ preferences? What are their expectations? What approaches in IT production, local post-production and other critical technologies will best contribute to designing creative programs?

Chairperson: Ms. Kim Hae-Ran Ms. Nashtenka Director, International Cavulati Relations, Korean Training Coordinator, Fiji Broadcasting System Television, Fiji (KBS), Korea “Focus should be “People tend to use various about ensuring quality devices in a so called and viewer interaction ‘N-screen’ environment. The average number and not just about delivering hours of a of screen devices per each person is 3.8. particular genre, or securing provision of Mr. Savyasaachi Jain Fortunately we have a good environment for specific kinds of content, or using particular Media Consultant and Researcher, University the success of social TV. However, we do not platforms to deliver certain service. It is vital of Westminster, United Kingdom have successful social TV services yet. Korean that we provide participative, personalised, TV viewers mainly watch terrestrial TV contents, permeable navigation and access in the Speakers but terrestrial TV stations are not typically public interest.” positive about experimental viewing methods.” Ms. Alison Norrington Mr. David Hivet Chief Executive Officer, Mr. Azhar Borhan Director, Mediterranean Story Central DIGITAL, General Manager, Region and Asia, Canal United Kingdom Business Development & France International Operations, Primeworks (CFI), France “A new approach is Studios, Malaysia transmedia storytelling. “The digital revolution is It’s an approach and “Whilst production tech- nology can aid content pro- an opportunity to develop not a quick fix. A transmedia story unfolds new strategies based on innovative business across media platforms, with each new ducers, what matters just as much is knowing how to capitalise on technologies made avail- and organizational models by the acquisition element making a distinctive and valuable of new skills and methods. In this context, contribution to the whole. Ideally, each able to the consumers of the content. And of course, we need to have great stories to innovating and creating original contents are medium makes its own unique contribution just some of the challenges faced on a daily to the unfolding of the story.” tell. Creativity in content production includes an eye-catching production technique or ap- basis. CFI offers the UPWARDS program to proach to storytelling, a new way of using ex- provide its partners with the highest level of isting elements within a given format, and a French media expertise.” compelling, new format or genre.”

Parallel Session 3:

‘Small’ Radio and TV Chairperson of small radio stations? They have no common platform for technical & Stations: Serving Their professional development, no common fund Audiences Better? for common interests, no training institute for skill development on broadcasting and Expanding an audience reach remains transmission, no audience research for a demanding task for ‘small’ radio and feedback and innovative programs, and TV stations. More daunting is the need no digital audio archive for preserving to serve the public better particularly important audio clips, sound effects etc. as radio and television become more They also have difficulty in switching over Mr. John Maguire to digital audio broadcasting.” interactive and audiences get more Director, International Dévelopment of engaged with media. What strategies Audiovisuel Extérieur de la France (AEF), France can ‘small’ radio and TV stations adopt to Mr. Mohamed Shahyb gain more loyalty from their audiences? President, Maldives Speakers Broadcasting Commission How best can the public be involved not (MBC), Maldives only in providing information but also Mr. Kazi Akhtar Uddin in participating in program production? “What are some new Ahmed strategies for small What are some success stories? Director General, radio stations? One is Bangladesh Betar (BB), Bangladesh individual trust. In obtaining breaking and current affairs news from the community “What are the challenges and across the country, sustaining and 10 Broadcaster building a trusting relationship with news we do live interview with the Myanmar audio programming besides identifying and sources is critical. Another is working people from other countries; we get the targeting an audience is maintaining that personally. What the station caters to live phone calls from the audience, and we audience. Small radio stations either local the market is a reflection of each staff get many likes and comments on Facebook or community can serve the audience better of the station. The RJ’s should be the concerned with live radio show. We can if they focus on the audience needs.” key figures and their character in dealing give the updated information; they have the with participants should match with the chance to take part in our radio show very Mr. Anders Held participants personality.” lively and they are so satisfied for what they Head-International Radio, are listening to.” Swedish Radio (SR), Ms. Hla Yin Aye and Project Manager Department Manager, Dr. Nawiyah Che Lah Radiodays Europe Forever Group Company Director of Radio, Radio “It’s all about relationship. Limited, MRTV, Myanmar Television Malaysia (RTM), Know your audience – Malaysia “When we get in touch audience is key. Be like fish in the water – with live broadcasting, it “Radio audiences interact with listeners/users. Tell the truth feels so great, exciting, tend to be fickle. They – build trust. Build on radio´s strenghts – amazing and so challenging. We are more rotate stations in much the same way as emotion, personality, storytelling.” familiar with the audience, especially when television viewers. One big challenge in

Parallel Session 4:

National Unity, Peace Building and Media Binding all the people together in one common bond, no matter what their race, caste, sub-caste, region or religion has remained elusive for many nations. Several factors account for this: poverty, unequal distribution of wealth, poor basic services, stifling political systems, regional conflicts and discrimination. Can media help in enabling people live together peacefully and identify themselves as part of a single whole? What are some gaps mainstream and alternative media can address to bring about integration, unity and peace?

Chairperson Mr. Riyadh K. A. Mr. Mutasim Alfadel Elhassan Abdelgadir Chairman of Board, Director General, Palestine Public Sudan National Radio Broadcasting Co. (PBC), Corporation (SNRC), Palestine Sudan “For the modern media “Sudan radio remains to play a constructive role in national unity committed to its steadfast vision in and peace, it will depend to a certain degree emphasizing the concept of building Mr. M. Kabul Budiono on the role of democratic political parties peace, unity, development, partnership Director of Program and Production, Radio and forces and the conventional media in and encouraging communication with Republik Indonesia (RRI), Indonesia explaining to the people in the street of their special care to sectarian activities and domestic and political interests. Without programs related to development whether Speakers both working together, the future picture it is social or economic.” would be gloomy. These are annoying words Prof. Zaharom Nain and scary. However, didn’t your ears become Dr. Sadhana Rout Professor of Communication and Media familiar with scary stuff regarding all that is Joint Secretary, Ministry Studies, University of Nottingham Malaysia coming from the Middle East?” of Tribal Affairs, Campus, Malaysia Government of India, “… and when we do Mr. Suresh Kumar Karki India that – when we have Executive Director, Radio “It’s time to seek out Nepal (RNE), Nepal this warm feeling alternate media by, as journalists and “Media’s role is to link of and for the tribals. It is also crucial broadcasters that we between the people of to develop and strengthen media at the (and the media we work a country and give real local level to maintain diversity of opinion in) are, in a manner of exposure to the mass in view of the global media giants rolling speaking, ‘changing the audience about what is right or wrong. out an international agenda. Community world’, often we simply refuse to see the With the establishment of public service media has a very special role in both elephant in the room. And what, then, is broadcasters (PSBs) and community media, promoting cohesion and ending exclusion. this elephant? Offhand, I would contend there is considerable progress in forming The public service broadcaster’s role that this big elephant is called power mutual trust. Media needs to observe is critical given their reach in terms of relations. More specifically, these would ethics and code, norms and values in its not just signal but access, terrain and include Media Ownership, Media Control, every service remit. It must provide a voice infrastructure (power) in promoting tribal Repressive Laws and State-Market to the voiceless, indigenous and oppressed linguistic diversity and participation.” collusion.” people by reaching the unreached.”

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CEO Roundtable:

Delivering More Value to Broadcasting The impact of emerging technologies, digital and social platforms, new business approaches and changing consumer behavior plays in the success of the broadcast industry. How are the industry leaders delivering value in a multi-platform world? How are they dealing with changing consumers’ tastes and lifestyles? What new models beyond advertising are they pursuing to increase revenues? Are they leading the change to become future winners? What new paradigms of success are they pursuing to ensure survival and growth in the next 5 to 10 years?

Moderator to basics. We realize every human being into consideration content, medium and wants to be heard and seen. Interaction is individuals. Every broadcaster is reaching Ms. Sohn Jie-Ae the answer. To do it, we go out and produce to the individual. The ways of delivering President, snippets placed in between programs. We content are different. It could be through Korea International interview people, for instance, about what the Internet but we always find ways to Broadcasting Foundation make Fiji great and air them in between reach the market. In content delivery, and Chief Executive programs.” there is much more user generated Officer, Arirang TV, Korea content that is available.” “We just launched a TV Mr. Jeffrey T. Barabe show that is similar to a radio program Chief Executive Officer Mr. Duraid Qureshi and President, Oceania where viewers call in and request for Chief Executive Officer, Television Network (OTV), HUM TV, Pakistan K-Pop songs. It has a disc jockey and Palau guests in the studio. This show accessible “All of us produce and via YouTube, Twitter and Google attracts “Our access to the distribute content. people, mostly teenagers from various Internet is limited. We This will remain. The countries. We have not figured out the real broadcast through different nations. Mobile main change is how to value of this program, but its popularity is is limited. We have no ability to share videos distribute. First, there was analog, then increasing.” and photos. Our model is based on people. digital, Internet as a new force, then We deal with governments. We encounter mobile carrying different channels. What Mrs. Dra. Rosarita regulations. We have done and taken it is important is when we have content; we Niken Widiastuti to people. We are listening to people and milk, and generate high revenue. Last President Director, putting people on air. Respect is high on year, we have invested on our website Radio Republik Indonesia TV. People are proud to be seen on TV.” and put live TV on website and in the last (RRI), Indonesia eight months, our number is doubling.” Mr. Clement Mshana “RRI has the widest Director General, network in Indonesia Mr. Bambang Tanzania Broadcasting with 81 radio stations and 230 programs. Rudijanto Corporation (TBC), With more than 82 million people Tanoesoedibjo Tanzania connected to the Internet including some President Director, PT MNC Sky Vision, 51.1 million on Facebook and 19.5 “The audience has Indonesia million Twitter users, RRI uses its website a big stake in our to interact with its audience. We use broadcast. We need to know the audience, “Media in Indonesia multiplatform to serve the public. We also improve content using new technology is a rising star. We have very attractive use mobile application as there are more so that advertisers can come in. In rural demographics. About 200 million people than 200 million people in the country communities, communication has improved are below 50 years old. We also have a who use mobile.” to reach and know the market. We use very young market. The median age is radio and TV, which can supplement sms 27 years old. This means young people Mr. Riyaz Sayed- texting. Some of the business models we are easy to change. For the broadcast Khaiyum use are knowing audience, knowing what industry, the average viewing hours is five Chief Executive Officer, they want, and giving voice to voiceless.” hours a day, one of the highest in Asia Fiji Broadcasting in terms of media consumption. Our GDP Corporation (FBC), Fiji Mr. Fahad Mohammed growth is strong. We are number four “We have some Al Sukait in Asia Pacific. Seventy percent of TV disadvantages because Chief Executive Officer, spending goes to TV. Media business in of our size. We are also new and lack Rotana Network, Saudi Indonesia has good business prospects.” Arabia resources. To generate more viewers and have brand loyalty, we come out with “It is important to innovative ways. Internet penetration is understand at the end of less than 10%. We like to use social media the day there is nothing old or new media. to a certain extent. We’ve gone down The business model is the same taking

12 Broadcaster Radio has a Strong Future but Needs Closing Ceremony Innovation

Invitation to the James Cridland, radio Radio Republik Indone- Asia Media Summit 2014 futurologist and CEO sia (RRI), encouraged of Media UK, says the radio broadcasters to Dr. Riyadh Najm future of radio will not tap digital technology in President of the General Commission for rely on the strength of offering good content. Audiovisual Media (GCA), Saudi Arabia best music mix, but on human connection and AIBD Director Mr. Yang Binyuan also shared experience. As radio continues to delivered a message saying radio grow in digital platform such as DAB+, is coming back strong with digital “it will offer more channels and more technology. This becomes important in choices; it will become more popular and Asia Pacific where radio plays a critical its future assured,” he said. role in society.

However, the medium needs to deal with the young audience who is listening less to radio, Mr Cridland said. He presented innovative examples of how broadcasters “We are honored to invite all members have used social media, like Facebook and participants of the AMS to Jeddah and Twitter, to engage with radio’s and warmly welcome you in Jeddah, audiences. the gateway to Mecca. There are many reasons to go to Saudi Arabia for this Mr. Cridland spoke at the Workshop on conference. Saudi Arabia is the home of the Challenges for Radio in the Digital Mrs. Joan Warner, CEO of Commercial Mecca and Medina, holy places for the Age, which was held on 28 May 2013 Radio Australia, presented the Australian Muslims. She is the biggest economy in as a pre-summit event of the Asia Media the region, being a member of the G20. broadcasters experience in moving to Summit in Manado, Indonesia. The You will find in the country a diversity of digital and innovative ways to use digital workshop was the first dedicated to radio culture, geography and climate. Jeddah platforms, like apps for smart phones and in 10 years at the Asia Media Summit. is a beautiful city where you find large pop-up radio stations on DAB+. She also It was organized by Radiodays Europe, shopping malls.” shared experiences from recent digital Europe’s largest radio conference, in radio field tests with DAB+ in Indonesia cooperation with the French Government/ and Thailand. Closing Remarks Radio France International and AIBD.

Mr. Yang Binyuan Director, Asia-Pacific Institute for Broadcasting Development (AIBD)

The workshop was attended by more Mrs. Awanda Erna, Head of Training, then 70 delegates from 30 countries and Audience Research and Development, regions. Mr. Anders Held from Swedish RRI, presented the plans of the Radio, co-founder and Project Manager Indonesian broadcaster to launch radio for Radiodays Europe, said he was pleased mobile applications for smart phones. to see that the growing confidence in the The penetration of mobile phones has “The AMS outcomes offer us insights radio industry in Europe also is reflected grown rapidly in Indonesia, and mobile into new approaches and alternatives among radio broadcasters in Asia. phone apps is a way to make it easier in dealing with the changes in media for listeners to access radio anytime, consumption, the need for innovative “Radio is a strong media anywhere. and distinctive content or stories for engaging audiences, across all platforms, and the demands but needs to be open to Mr. Michael Berwick of Swedish Radio of quality journalism and good ethical change and innovation and Mr. John Maguire, Director, Audio behavior. In delivering on broadcasting’s to stay relevant for new visuel Extérieur de la France, underlined future, many of us believe we need to generations”, Mr. Held the importance of true independent adopt a new mentality, one that allows said. public service media in fostering an open us to explore, experiment, take risks society and empowering citizens. and accepts creativity and innovation During her welcome remarks, Mrs. Dra. without abandoning good ethics.” Rosarita Niken Widiastuti, Director of [continued on page 14] 13 Broadcaster

display moderated messages and reac- New Approaches to tions.

In a TV debate, for instance, he said Social Media the presenter introduces directly the audience messages so that the audience get engaged closely. Another feature in the TV screen is a poll in real time to determine an audience pulse regarding a particular ‘question of the day’.

Ms. Lynley Marshall, Chief Executive Of- ficer, Australian Broadcasting Corpo- ration International (ABC), Australia spoke of the chal- lenges in engaging the audience in the TV screen through social media. Ms. Cho Nwe Oo, Head of New Media substitute for creativity and consistency Department, Forever Group Company in creating a successful brand on social One challenge, she said, is to ensure Limited, Myanmar says social media media. that social media is used responsibly. is a dynamic platform that is effective That requires strict adherence to for brand advertising. To be successful, “Find an idea that will promote with your fairness, balance, fact checking and she suggested that Facebook should target audience and keep your brand. reliability of information. give information, be interesting and Promote what you do widely, in whatever lively. It should also be trusted, be a ways are most appropriate. Then listen to “We must also make sure of immediacy friend and make offers. the response and respond in turn,” she of reaction to audience engagement,” said. she said. Ms. Cho spoke during the plenary Another speaker was At ABC, she said the network moderates session on Mr. Eric Cremer, Vice- Twitter messages that come into the TV “Adapting to Social President Distribu- screen. There are also guidelines that TV, What’s Best?” tion, France 24, who influence the kind of information the at the Asia Media spoke of ways to push station puts on the TV screen. Summit in Manado, social media into the Indonesia. TV screen on a 24/7 Mr. João Francisco broadcast feed. From Pinto, Portuguese In her presentation, she said there is no France 24 experience, he said its shows News and Program Controller, Teledi- Radio has a Strong Future but Needs Innovation fusão de Macau [continued from page 13] (TDM), Macau, called on broadcast- In the final panel discussion, the populations in times of crisis and ers to closely keep Mr. Kazi Akhtar Uddin Ahmed, Director disasters, like recently proven during their eyes on social media, understand General, Bangladesh Betar, Bangaldesh, the floods in Bangladesh. But radio is its dynamics and adapt to its increasing Mr. Murtaza Solangi, former DG of also a companion to big audiences with impact on media consumption. Pakistan Broadcasting Corporation news, information, music, culture and and Mr. Ngo Min Hien, Director of entertainment. What radio needs, is to He cited TDM’s online experience with International Cooperation Department, continue to build on its strength and a very niche market of 15,000 users Voice of Vietnam declared that radio compelling content, but also embrace that are very engaged. However, he said is definitely not dying, but continues innovation and add presence on digital its organizational structure and staff to be an extremely important media to platforms like mobile phones. is small to be able to implement an effective social media communication strategy. He also said its staff is resistant to change, thus the need for more training and a strong leadership with a vision that can communicate that there are other ways in doing things to reach out to viewers.

14 Broadcaster Covering Elections in Indonesia

By Mr. Savyasaachi Jain International media consultant and workshop trainer democracy and how to achieve high quality coverage that encompasses the ideals of accuracy, fairness and balance. It was attended by 13 participants from TVRI’s regional stations in different parts of Indonesia. The participants all held substantive responsibility for election coverage, and many of them were heads of news or current affairs departments for TVRI stations.

The workshop was designed to ensure engagement and participation. Interactive scenarios were used to ensure the workshop at TVRI’s regional station in deeper understanding of the issues. Manado on 25 May. Mr. Freddy Tulung, Practical exercises were undertaken by Director-General of Information and the participants, and they also made Public Communication at Indonesia’s several presentations to the whole group Ministry of Communication and on the codes of conduct and programming Information Technology (MCIT), gave plans formulated by them. AIBD and Televisi Republik Indonesia away the certificates at the end of the (TVRI) jointly organized a workshop on workshop on 27 May. election coverage in the week leading up to the 10th Asia Media Summit. The workshop focused on improving The AIBD/TVRI In-country Workshop on election programming and laid particular Election Coverage was held from 25– emphasis on the media’s role in a 27 May 2013 in Manado, Indonesia. It was particularly helpful because, as Indonesia’s public service broadcaster, TVRI has to cover national, regional or city elections in the country several times every year. Following the workshop, the participants attended a one-day workshop on media Dr. H. Farhat Syukri, President Director ethics in the age of social media, before of TVRI, and Mr. Yang Binyuan, Director going on to attend the 10th Asia Media of AIBD, graced the opening ceremony of Summit. The Way to Smart Election Programs By Ms. Cosmalinda Simanjuntak Programme Planning Manager of TVRI-Training Centre, Indonesia

Broadcast coverage of elections should emphasizes accurate, fair and balanced voice should be heard and listened to not enlighten citizens to become smart reporting from pre to post election period. only during the election period, but even voters who will choose candidates based beyond so that their needs and interests on their track record, capability and TVRI is committed to pursue its role as are dealt with accordingly by politicians. integrity. the guardian of free and fair election and ensure that citizens experience election Participants were in agreement that Such an approach was the main focus not only as a political ritual once in being a guardian of democracy is of the workshop on election coverage every five years, but more importantly challenging and demands clear editorial held from 25 to 27 May 2013 in as a genuine democratic exercise that vision, a solid team and access to Manado, Indonesia. The workshop came can contribute towards good leadership good technology. They said election at a time when TVRI prepares for the and governance and a brighter future for coverage should also have production national election next year. It provided Indonesia. and logistical support. However, with its participants the skills and tools to produce smart election coverage that The workshop stressed that the people’s [continued on page 17] 15 Broadcaster ITU Regional Meetings Lay Groundwork for WTDC in 2014

The RDF, with the theme “Asia-Pacific: Smartly Digital”, provided a platform for delegates from the telecommunication and information technology sector and beyond to address the key challenges and opportunities for sustainable, inclusive, innovative and creative development in the Asia-Pacific region. Outcomes of the forum will serve as an input to the Broadcasting and telecommunication At the opening session of RDF on 29 preparatory process of the overall review experts from across the Asia-Pacific April, Dr. Hamadoun Touré, ITU Secretary of the World Summit on the Information met in Cambodia from 29 April to 2 General, spoke of the broadband Society (WSIS+10). May 2013 to prepare for next year’s advocacy targets which were established World Telecommunication Development by the Broadband Commission for Digital Conference (WTDC-14). Development.

More than 170 delegates from 31 The first of these targets aims to help countries attended the Asia-Pacific make broadband policy universal by Regional Development Forum (RDF) and 2015. Some 145 governments have the Regional Preparatory Meeting (RPM) adopted or are planning to adopt a for next year’s WTDC-14. national policy, strategy or plan to promote broadband. Organized by the International Telecommunication Union (ITU), the Dr. Toure also stressed the other target Then the three-day RPM on WTDC-14 WTDC-14 will take place in Sharm el- that concerns the affordability – or from 30 April to 2 May 2013 provided Sheikh, Egypt from 31 March to 11 April unaffordability – of broadband, which a forum to engage the ITU members in 2014. It aims to identify priorities for today is still the biggest challenge to the WTDC process and to consider at the the development of telecommunications increased broadband uptake globally. regional level appropriate development and information and communication strategies and priority areas that need to technologies (ICTs), taking into account “It is impressive that entry-level fixed be addressed to foster the development contributions made by Member States broadband services now cost less than of telecommunication and information and Sector Members. It will also 2% of monthly income in 49 economies sectors. examine and adopt the Sharm el-Sheikh – but it still costs more than half of Action Plan (SSAP) setting the future of monthly income in 30 developing At the conclusion of the meeting, activities of the ITU Telecommunication countries. The Broadband Commission’s participants identified 42 sets of Development Sector (ITU-D) over the goal is to see broadband services cost proposals on the priority issues for next four-year period. under 5% of monthly income in every the region that will form part of their country in the world, by 2015,” he said. contributions for WTDC-2014 in Egypt. ITU organized the meetings in Phnom Mr. Brahima Sanou, Director of the ITU’s The outcomes of the RPM-ASP will also Penh as part of its preparations for Development Bureau, outlined the ITU’s provide a basis for the regional inputs to WTDC-14, which were launched by the development efforts around the world the overall review of the implementation Deputy Prime Minister of the Kingdom and underlined the importance of equal of the World Summit on the Information of Cambodia. broadband access to all. Society (WSIS+10).

Mr. Rabi K.C, AIBD Programme Manager- Broadcast Engineer, represented the Institute at both meetings. 16 Broadcaster

• Promote the equitable and sustainable development of information and Proposed communications technology. • Accelerate ICT infrastructure development, particularly on the evolution of next- Priority Areas generation information infrastructure, bridge the “digital gap”, combat natural disasters and protect consumers’ rights and interest. in Asia-Pacific • Explore appropriate models of regulation. • Enhance cyber security and combat cyber threats to protect, not only children, for WTDC-14 but also all other societies that are vulnerable from exploitation and exposure to danger and deception when using the ICT; emphasize the need to promote social responsibility in the ICT sector. The topics were culled • Develop awareness and build confidence in the use of telecommunication/ ICT service in ASP countries by organizing professional development courses, from the report of trainings and seminars for teachers in the primary schools and colleges; develop Mr. Chin Bun Sean, human capacity in respect of legal aspects, for ensuring security and promoting Secretary of State confidence in the use of telecommunications/ICTs in rural areas. Ministry of Posts and • Harnessing the full broadband potential of the RMI submarine fiber optic cable by providing foreign expertise and technical assistance and making available a Telecommunications, framework / guidelines for optimal use of national and international networks Kingdom of Cambodia (including submarine cable networks) and resources deployed with focus on development applications. that outlined the • Enhance broadband access in urban and rural areas, assisting in the application proposals discussed development for providing services like e-health, e-commerce etc.; transformation during the ITU Regional of analogue broadcast systems to digital; availability of affordable terminal devices; and appropriate content development keeping in view the socio- economic Preparatory Meeting for demographics of a country. the ASP region. • Improve communications in dealing with emergency situations including structural measures as well as the role that ICT can play to effectively and expeditiously facilitate relief and rescue operations.

The Way to Smart Election Programs [continued from page 15]

limited resources, TVRI is ready to do its job properly and creatively.

Mr. Savyasaachi Jain, an international journalism trainer and documentary filmmaker, served as the workshop consultant and trainer. 17 Broadcaster Highlights of AMS 2013

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19 Broadcaster

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21 Broadcaster CFI & AIBD Thinking in 3D Launch UPWARDS Program

Canal France International (CFI), the French operator in media cooperation, has launched an action program for Asia called ‘UPWARDS, ‘ bringing together international expertise and broadcasters’ projects. AIBD is a partner in this undertaking.

Mr. David Hivet, Asia/Mediterranean The recent AMS pre-summit workshop The workshop touched on various Director of CFI, officially announced “AIBD/BROADCAST EMPIRE Master Class: theoretical and practical foundations, the program at the Asia Media Summit Thinking in 3D” gave participants from including perceptual psychology, optics, 2013 in Manado, Indonesia. Asia-Pacific a deeper understanding of the 3D content creation and 3D screening concept of S3D and human perception that technology, plus giving examples using is necessary to successfully master this 3D films, 3D stills and communicating new media-format. They were encouraged first hand experiences using making of to explore and integrate this new medium videos and set photos. into the process of visual storytelling.

Heads of program departments, media professionals in broadcast production, directors, editors, and cinematographers The UPWARDS program aims to attended the workshop that took place harness the multiple possibilities from 26-28 May 2013 in Manado, technology offers in providing the Indonesia. tools and expertise needed to build the capacities of channel teams and Ms. Sarah Rotter, the Stereographer who has develop their activities in the context of worked (alongside Florian Maier founder of the digital revolution. Stereoscopic Technologies GmbH) on large “Do not hurt your audience” is the international S3D Productions such as ground rule of 3D content creation and UPWARDS’s ambition is to support “Hansel & Gretel: Witch Hunters”, Wickie presentation, since the lack of 3D quality television channels’ projects that will or Hyphenation 3D, served as trainer for can cause in worst cases 3D motion meet the expectations of the audience, the three-day workshop. sickness. This phenomenon was the in particular at the educational, first aspect that was explored during the cultural, social and community levels, hands on part of the workshop that gave and implement them under the best the participants a firsthand experience of possible conditions. the potential effect to their brains and the resulting physical reaction. Those who can tap this program are Southeast Asian broadcasters, both After this intense experience they had the public and private, keen to create a new opportunity to apply the learned theory of channel and strengthen their output or 3D content creation and 3D perception, develop new content. She discussed the theoretical and and were able to gain practical experience practical fundamental knowledge using a STEREOTEC Nano Rig with two concerning S3D, stressing the nature HD micro camera systems (CUNIMA of S3D content and the challenges that NANO). come with its creation. Equipped with a solid foundation the participants were Filming live motives and viewing the assisted to grow a profound knowledge of resulting 3D picture instantly on a stereoscopic 3D. 3D monitor gave them the chance to experience the effects of various 3D “With this new knowledge and new tools, parameter settings and visualize the the participants will have the opportunity results immediately. The Nano Rig is the to propagate the knowledge to their smallest from STEREOTEC, a leading peers enabling them to embrace the new 3D rig manufacturer and one of the concepts and challenges associated with most innovative service providers for Stereo 3D,” she said. stereoscopic film production. 22 Broadcaster Greening Thai Airwaves for Green Living

By Mr. Nalaka Gunawardene Director of TVE Asia Pacific in Sri Lanka

What does green living mean today in a middle income country like Thailand? Is it possible for modern societies to balance their prosperity with good health, clean air and water, and harmony with Nature?

And how can TV channels inform and inspire viewers – in cities, towns and villages – to lead healthy, productive lives while minimizing their impact on the environment and natural resources?

Recently, 21 mid-career Thai TV professionals – among them reporters, telling skills on such public interest producers, camerapersons, editors and topics. It was delivered through a mix of presenters – asked these questions, and presentations, discussions, interactive went in search of answers. The occasion learning, screening of good practices and was an AIBD/NBT in-country workshop a field activity. on Creating Awareness on Green Living, held in Bangkok, Thailand, from 29 April Sessions were devoted to themes such as to 2 May 2013. understanding environmental challenges in developing Asian countries; greening The National Broadcasting Services of cities and towns; coping with climate Thailand (NBT) in collaboration with change and protecting the ozone layer; safe living with household and farm AIBD organized the workshop. It drew They also had facilities to edit a short chemicals; and using entertainment participants from the NBT network across segment. They were encouraged to do formats to cover green living topics. Thailand, as well as from the Royal Thai positive stories wherever possible, telling Army Television and Radio Channel 5, viewers what they can do to make their In one session, participants shared and Thai PBS channel. lives greener and healthier. their own story telling experiences related to the environment. Topics they The workshop was part of NBT’s strategy On the final day, the groups shared and mentioned included: industrial waste to fulfill its public broadcaster’s role critiqued their productions, viz: by delivering more quality content water treatment; energy conservation programming including social welfare at domestic level; preserving a wetland • News and current affairs: a special and family-oriented programmes. One of national importance; reducing social news report on a green building at such area is creating awareness on and environmental impacts of tourism; Kasetsart University in Bangkok; environmental issues to promote green protecting sharks from being killed • Children’s or youth content: a story living. for shark-fin soup; and probing the on how eating of fast foods and other link between dengue mosquitoes and unhealthy lifestyles have led to a rise The short course was designed for changing climate. in child obesity; and mid-career professionals, and focused • Women’s, lifestyle or consumer on enhancing their environmental Participants agreed that good television content: a story on rampant use of awareness as well as sharpening story- story telling involved: presenting the plastic bags by shoppers and how it problem clearly; understanding who leads to a major problem of plastic is involved and impacted; looking for waste. solutions; and (where possible) conveying a sense of hope for viewers. All agreed I conducted the workshop with support that viewers are not looking for more from two local resource persons: Ms. doom-and-gloom type content. Sumonpan Kosonsiriset, Director – Program Production Division, National The workshop included a field activity Broadcasting Services of Thailand; and where participants divide into 3 groups, Mr. Surasak Hunsachaleekon, Senior went out with a camera crew and filmed Program Officer, National Broadcasting a green living story of their choice. Services of Thailand. 23 Broadcaster DW Akademie’s Plan for Asian Media

As Deutsche Welle (DW) celebrates its solutions when it comes to cooperation guaranteed by the German constitution. 60th anniversary this year, its training on media development there. Each center, DW Akademie, has committed partner we work with requires a tailor- Aside from political support for and to continue supporting its Asian made strategy. social consensus on media freedom, partners in media development not it is important to invest not only only in journalistic training, but also in 2. How are you dealing with those gaps? in journalistic training, but also in management consulting and the financial What are some of the difficulties and management consulting and the financial sustainability of media outlets. strengths you encountered? And what sustainability of media outlets. were the results of your initiatives? From the very beginning nearly 50 Media development can only be effective years ago, DW Akademie has been if you work at strengthening journalistic supporting our Asian partners in media quality and media competency on a long- development, and we will continue doing term basis and at various institutional so in the future. We are strongly focusing levels. Cooperating with local partners our outreach on certain countries at in this context requires flexible present and striving to learn more from approaches to training and consulting. our Asian colleagues. In the countries where we’re active, we aim to develop concepts together with our partner organisations to suit their specific needs. DW chooses these partners carefully, so that it can work Mr. Erik Bettermann, DW Director General (Photo by DW) in greater depth with them and design strategies for a long-lasting cooperation. In an interview with the Broadcaster, We have shifted away from discrete DW Director General Erik Bettermann projects or measures and instead provide said DW Akademie is strongly focusing ongoing consulting services, training and its outreach projects on certain countries support in key areas – to broadcasters, and striving to learn more from our Asian universities and training institutions. colleagues. Vietnamese journalists do field news reportorial Generally speaking, we are proud of work for the DW workshop on business reporting “Since Asia has complex and highly the response DW Akademie’s work (Photo by DW) divergent media structures, there are has garnered. Due to DW’s reputation no universal solutions when it comes as a reliable and balanced source of 4. How do you envision the broadcast to cooperation on media development information and as a trustworthy partner training institution of the future? there. Each partner we work with requires worldwide, the demand for our services a tailor-made strategy,” Mr. Bettermann is so great that we are not in a position As access to various media platforms said. at the moment to attend to all of the as well as to the tools used in creating requests we receive. content expands, training institutions Here is the full interview with Mr. must adapt. Of course, these changes Bettermann. 3. As DW is celebrating its 60th are taking place in very different ways anniversary this year, what can Asia- depending on the region of the world in 1. What are some of the critical obstacles Pacific broadcasters expect from DW in question. So individualized strategies or limitations that you are addressing terms of media development, and how – like the ones DW Akademie aims to in media development, particularly in can Asia-Pacific broadcasters get more create – will be more important than training Asia-Pacific broadcasters? engaged in this area? ever for media development initiatives in coming years. Deutsche Welle (DW) has been supporting It must be stressed that an independent the development of free and transparent media system is fundamental for social However, the fundamentals remain media systems around the world for justice, combating poverty and political the same. As I discussed above, DW almost 50 years now. DW Akademie – participation. Since it first went on air on Akademie’s approach goes beyond merely Deutsche Welle’s media development and May 3, 1953, Deutsche Welle has been training journalists and looks at how training center – has played a key role in in dialogue with its audiences around educational and financing structures can this. the world by providing independent be improved to foster the development of journalistic content. As Germany’s tax- independent and reliable media. One challenge for us lies in the fact funded public service broadcaster, the that offering support to independent journalistic independence of DW is [continued on page 25] media is not always possible. That’s true, for example, in places where the media continue to be subject to heavy state control. Furthermore, since Asia has complex and highly divergent media structures, there are no universal 24 Broadcaster

ASEAN Broadcasting Seminar in China

Broadcasters and media professionals from Southeast Asia recently converged in Beijing to learn more about media developments in China, including strategies on broadcast sustainability, new media and media convergence, information collecting and news writing.

The State Administration of Radio, Film and Television (SARFT) hosted this seminar, which was facilitated by AIBD. Thirteen participants from Brunei, Cambodia, Indonesia, Philippines, Thailand and Vietnam participated in the two-week long seminar from 27 March to 9 April 2013.

The seminar in Beijing was facilitated media organizations such as China media development with their Chinese by senior officials from SARFT, Central Television (CCTV), China Radio colleagues. professors and scholars from leading International (CRI), and the People’s Chinese academies and universities. Daily, where they shared views on the Participants also visited east China’s The participants visited China’s major application of new technology and new Jiangsu Province for a study tour.

DW Akademie’s Plan for Asian Media [continued from page 24]

5. What are the new initiatives that you in the region, with a special focus on already, and we value this cooperation will launch in this region? Cambodia, Mongolia and Pakistan. Apart immensely. While there are no immediate from that, we’ll continue working with plans for joint projects, I am certain that DW Akademie has recently become very our long-standing partners in other Asian such opportunities will arise again in the active in Myanmar, a country where nations. near future. working with journalists had previously been impossible or been subject to severe 6. How can AIBD and DW get more limitations. DW Akademie currently involved in media development, supports efforts to transform the state particularly media training in the broadcaster into a public service media region? Are there any short or long-term organization and is involved in reforming initiatives and programs on the horizon? the journalism education programs on offer. But we are also continuing with our DW and AIBD have been partners in successful projects in other countries media development for many years 25 Broadcaster Media Ethics Strikes a Chord at AMS 2013

A one-day pre-summit workshop on Other topics included the implications There was a very high level of interactivity ‘Media Ethics in the Age of Social of the use of subterfuge, clandestine in this and other sessions. Media’ proved to be a big hit at the recording devices, intrusive/harassing recently-concluded Asia Media Summit behaviour by media practitioners, and The panel discussion which followed in Manado, Indonesia. The workshop, how the concept of ‘public interest’ covered a wide range of matters falling supported by the Friedrich Ebert Stiftung operates in situations where conduct within the remit of the workshop. Chaired (FES), attracted a record audience of that is prima facie unethical may by Dr Iyer, it involved a sharing of insights 80+ participants from across Asia and be condoned. These issues brought and experiences by: Mr Martin Hadlow, the Pacific, and drew widespread praise forth a wide range of responses from Secretary-General of the Asian Media from those attending. participants, and illustrated the different Information and Communication Centre, cultural approaches that determine Singapore; Professor Laode Kamaluddin, journalistic practice in different parts of President of Universitas Sultan Islam Asia and the Pacific. Comparisons were Agung, Indonesia; Dr Murray Green, also drawn with practice in other parts of Honorary Professor in Public Diplomacy, the world, notably Western Europe and Soft Power Advocacy and Research America. Centre, Macquarie University, Australia; Mr Savyasaachi Jain, research student A particularly interesting – and at the University of Westminster, UK; intellectually challenging – part of the workshop was a series of hypothetical Dr Venkat Iyer, a barrister and media law case studies which the participants [continued on page 27] specialist based in the United Kingdom, were asked to consider in small groups. designed and led the workshop. In Each of the groups discussed the case addition to substantive sessions on studies threadbare and came up with ‘Ethical issues impacting the journalist analyses that were as fascinating as they as an individual’ and ‘Ethical issues were varied. The results of the small affecting the conduct of journalism’, group deliberations were discussed at provision was made for group work and a plenary session in which participants a panel discussion involving specialists were encouraged to question each other. in the area.

Among the issues covered in the workshop were the importance of ethics to media practitioners, the range of contemporary ethical challenges, the dilemmas posed by ‘citizen journalism’, the correlation between the ‘democratisation’ of the media and journalistic standards, and the effects of ‘unverified’ reporting and/ or comment. The workshop also looked at the differences between law and ethics in relation to journalistic practice. 26 Broadcaster Afghanistan Acts to Save Audio-Visual Archive

By Mr. Rahman Panjshiri Director of International Relations, National Radio Television Afghanistan

The Afghanistan war has damaged a large collection of the country’s audio and visual materials, which the National Radio Television of Afghanistan Broadcasting Archive fears will be ultimately lost, thereby destroying part of the country’s culture and history for generations to come. high-ranking government officials; 6,000 visual collections of political speeches, These broadcasting materials were hours (reels) of Afghan music including educational programs, documentaries, deprived of the standard environment a rare collection of Afghan traditional films, theaters and dramas. critical to storing and maintaining music; 4,200 hours (reels) of interna- broadcasting materials inside the tional music and songs used for program Between year 2006 and 2007, the National Radio Television Archive. production; and scripts of many radio project to transfer analogue materials programs, research papers and concept to digital format was implemented with The damage was exacerbated by the papers. the assistance of INA. Unfortunately, attempts of the Taliban between 1996 after transferring some 2,700 hours of and 2001 to destroy the Archive as they In order to digitize the content from broadcasting materials, the project was saw it as un-Islamic and idolatrous. analogue cassettes to compact disc, the stopped. Despite many efforts to re-start Afghanistan Radio Archive initiated two this project with INA, we have been There are efforts to digitize the Archive’s projects in the past. The first project unsuccessful so far. materials with support from many was implemented with the help of sectors including the American Institute the American Institute of Afghanistan Since the digitalization of TV studios in of Afghanistan Studies and INA. Studies between 2006 and 2007. 2003, the Archive has transferred out of The second project was funded by the the 14,500 hours of TV materials nearly The Radio Afghanistan Broadcasting French organization INA. As a result of 3,245 hours to DVC Pro tapes. Archive (RABA) has stored and their work, 9,300 hours of music and maintained sound records and radio radio dramas were transferred to CDs. Presently, we have a large collection of broadcasting materials totaling 50,000 However, their work continues slowly due low band Umatic – 3/4, BCN-50/51 and hours (reels), 2,000 analogue sound to funding problems. AVR-2 videotape recorders that due to reel records, and a collection of CDs and technical problems are un-operateable. other radio broadcasting materials. The Afghanistan National Television Our engineers have limited capacity to Archive, which was established in transfer analogue cassettes to digital This includes historic speeches, state- 1978, continues its initiatives to store independently. ments, announcements and interviews of and maintain the country’s largest

Media Ethics Strike a Chord at AMS 2013 [continued from page 26] and Mrs Usha Bhasin, Consultant to the hope not only that this event will AMSs, but also that similar workshops Doordarshan TV, India. Mr Jain also become a regular fixture in the calendar will be organised on a national or regional acted as Rapporteur to the workshop. of pre-summit workshops for future basis in the near future.

It is a welcome sign of the importance that media ethics is acquiring within Asia and the Pacific that events such as these are beginning to become increasingly popular. For the second time running, this workshop has drawn extremely positive feedback from media practitioners attending the Asia Media Summit. Many participants expressed 27 Broadcaster

AIBD and UUM Celebrate “Girls in ICT Day 2013”

that ICT is driving the advancement of women with Internet facilities, which provide opportunities and platforms for them to spearhead ICT on par with the men in the application of existing facilities through online businesses even if it operates from home.”

Professor Dr. Zulikha Jamaludin, Senior Lecturer and Professor from UUM, gave a talk on “User interface for Girls,” highlighting benefits girls could derive from ICT. She shared examples of open source applications where girls could use to enhance their ICT skills. Mdm. Siti Huraizah Abdul Rahman, Manager of Rural Internet Centre, Balik Pulau, Pulau Pinang, discussed about “Women in ICT career.” Excellence for Rural ICT Development and AIBD is also ITU’s Asia-Pacific Centre Ainan Tasneem, a popular artist in of Excellence for Broadcasting. This is Malaysia, provided musical entertainment the second year that AIBD partnered with and shared her experience on starting UUM in marking Girls in ICT Day. her singing career using YouTube as an ICT medium. Some 150 participants attended the event. These included students from secondary school which is Sek. Men. Keb Agama Johor Bharu, Johor, UUM’s Universiti Utara Malaysia (UUM) in lecturers, staff and students, Mr. collaboration with AIBD and the Ministry Rabi K.C, AIBD programme manager, of Information, Communications and representatives from Pusat Internet Culture, Malaysia (MICC), recently 1 Malaysia and the Terengganu state organized a half-day event in celebration government office and teachers from of this year’s Girls in ICT Day at the UUM schools nearby UUM. campus in Sintok, Kedah, Malaysia. A highlight of the Program was a quiz Assoc. Prof. Dr. Wan Rozaini Sheik competition on ICT-related questions. The event held on 25 April 2013 honors Osman, Director of ITU-UUM, welcomed girls’ interests and strengths, and the participants to the event, which ITU’s ‘Girls in ICT Day’ program is encourages them to choose a career was officiated by Mr. Mohamad Akbar appreciated as another invaluable in information and communication Mahbat, the Senior Secretary for contribution by ITU-UUM and AIBD in technologies. It is celebrated every year Policy and Communications Sector pursuing gender mainstreaming and on the fourth Thursday of April. Management Service from MICC. promoting of gender equality.

UUM is the International Telecommunica- In his opening speech, Mr. Mohamad This initiative will help motivate women’s tion Union (ITU)’s Asia-Pacific Centre of Akbar Mahbat said, “there is no doubt participation in ICT, which is very low, and deal with gender-stereotyping on different types of work.

28 Broadcaster

Culturally Rich Storyworlds Told AIBD at for the People, by the People Broadcast Asia By Ms. Alison Norrington 2013 Transmedia writer/Strategist/Producer and CEO at StoryCentral DIGITAL, Member of Eurovision Academy Faculty

AIBD recently participated in Broadcast Asia 2013 in Singapore as part of its continuing effort to promote membership and its training programs to broadcasters across the globe. The Institute was one With participants from Bangladesh, scale and capabilities of how transmedia of the organizations that supported this Bhutan, Cambodia, China, Fiji, programing would work for them. annual exhibition of the latest broadcast Indonesia, Nepal, Nigeria, Tanzania technology and conference that attracted and Thailand I was privileged to host For duration of the masterclass, more than 51,000 participants from 100 the Eurovision Academy Transmedia throughout five breakout sessions where countries and regions. The event was held Programming Masterclass as part of Asia participants worked on their projects, from 18 to 21 June at the Marina Bay Media Summit 2013. it was interesting to see three common Sands, Singapore. themes emerge in terms of content focus. The very nature of this masterclass Survival in the face of natural disaster, This year, the 18th edition of the show, demands that participants not only food/cuisine and religious/cultural learn about transmedia storytelling and awareness & tolerance were prevalent. together with CommunicAsia 2013 and programming, but also are immersed in a EnterpriseIT 2013, gathered together series of case studies – from documentary, top business, manufacturers, suppliers to reality show to Hollywood blockbuster and government leaders from around stories – and also break into groups for the world to discuss on major industry hands-on workshopping of their stories in issues, trends and to network and explore a phased approach. opportunities for their growth.

It was an interesting process raising AIBD Programme Manager Mr. Rabi KC, awareness of Transmedia Programming It was both enlightening and interesting to a broadcast engineer, represented the to such a diverse group, each with varying work with participants at the Asia Media Institute at Broadcast Asia 2013 and degrees of existing comprehension and Summit and the experience reinforced managed the AIBD booth, where he met knowledge of fragmented storytelling my belief that it is essential that wide the delegates and exhibitors. over a strategic series of platforms and audiences are reached by broadcasters with some participants already spreading and storytellers that are knowledgeable AIBD received encouraging inquiries from stories to wider audiences with levels on culturally rich storyworlds – but delegates and stakeholders who visited the and options for interaction. more importantly with a focus on their AIBD booth. They collected information audience and how they might like to on the Institute and acknowledged the ‘play’ with elements of the story. strength of AIBD in executing quality workshops, conference and trainings. It has been evident for some time, as I Some of them have shown interest in have hosted workshops and masterclasses becoming an AIBD member. across Europe and the United States how cultural behaviours across audiences Mr. Rabi also met with Mr. Calvin Koh, dictate specific and bespoke options Assistance Project Director and Ms. Lindy for interactivity and engagement. The Wee, Director, PR & Conference from Voice of Nigeria project was an excellent Singapore Exhibition Services Pt Ltd. One particular project, brought by Voice example of storytelling by the people for (SES), the organizer of the Broadcast Asia of Nigeria, focused on a heartwarming the people. where he discussed about the partnership story highlighting ‘celebrating ignorance’. between SES and AIBD for 2014. This team had the opportunity to work It is always exciting and inspiring to run intensively on their project, re-evaluating a Transmedia Storytelling or Transmedia thematic premise, core questions, target Programming Masterclass and to see audience experience design, timelines the development of a series of projects, and platform choices and perhaps but for participants who come to a got the most from this Masterclass. Transmedia Masterclass with a project Because these participants came or storyworld already in concept phase with a concept in early development or early development, the learning curve they’d already researched their target and knowledge share is amplified and audience and in-class development the rapid prototyping and R&D process is helped them to consider extending the speeded up significantly. 29 Broadcaster GUESS IT ! The Affective and Addictive Game Show

Guess It! A family entertainment format created by FOREVER Group in collaboration with CFI.

Canal France International (CFI) has been cooperating with FOREVER Group in Myanmar since September 2012 for the implementation of a digital newsroom and training program of 120 young journalists, the programme scheduling of its channels and the creation of entertainment content.

A team of French experts for entertainment – producer, director, set designer – have conducted three specific The program has aired on Channel 7 channel and its viewers. It has also workshops for FOREVER which led to the at 12.30, Monday to Friday, and has become a strategic slot for announcers production of a 26’ pilot of a new game already generated excellent ratings. It is targeting youth and family audiences. show, GUESS IT! now popular for Myanmar’s game show fans. In the future FOREVER and CFI will This daily program features two teams of continue their fruitful collaboration four contestants who have to mime various Beyond its audience reach, this new for creating new original contents, and funny events, things and situations of format gathers all family members reinforce the group’s channels position everyday life and win a big prize, for the around the TV set, creating a sustainable in the context of tense competition. greatest pleasure of the viewers. and affective relationship between the

FBC’s Initiatives in Programming

The Fiji Broadcasting Corporation (FBC) In January, the FBC will soon sign MOU’s with KBS, EBS, TRT welcomed Mr. Vimlesh and IRIB to upgrade its programming and Sagar as its new Chief other areas of competence. It reflects Financial Officer. He efforts to further develop the station in studied at the University the small island nation. of the South Pacific and holds a Post Graduate coverage of the pageant and put together FBC, Fiji’s national broadcaster is home Diploma in Accounting, a Bachelor of Arts an amazing show for the crowning night. to a network of six radio stations; two and Masters in Professional Accounting. in each of the three major languages, Mr. Sagar has more than nine years of On 12 June, 2013, Fiji celebrated i-Taukei, Hindustani and English. It work experience and is an asset to the the opening of the new ANZ National provides a free to air television service. Fiji Broadcasting Corporation. Stadium. To commemorate its opening As the national broadcaster, FBC carries the Fiji Sports Council arranged for a rugby immense national responsibility which is Mr. Clarence Dass who participated at match between the Classic All Blacks and reflected in the content of its broadcast the Asia Media Summit 2013 in Manado, Fiji. The Fiji Broadcasting Corporation service. This not only informs and Indonesia won the World TV Award in the acquired exclusive broadcasting rights educates all Fijians, but also moulds the Science and Environment category for to air this match ‘LIVE’ and for free on younger generation for the future. his futuristic dramatized film titled “A FBC TV. A Milestone achievement for a Day at the Beach.” The film was made TV station, that’s only been in business for and broadcast by Fiji Broadcasting for a year and a half. Corporation (FBC) TV. This earned him US$ 5,000 prize money, a trophy and a It has been a very busy yet fruitful year certificate. for the Fiji Broadcasting Corporation. In just a year and a half the Fiji Earlier this year, FBC signed on as the Broadcasting Corporation’s FBC TV has official media partner for Miss World grown in leaps and bounds. Our focus Fiji 2013, a proud moment for the FBC team that spearheaded the entire media [continued on page 31] 30 Broadcaster

Three More Media Organizations Join AIBD Family

Bangladesh’s New TV Channel Games 2013, and other events are The Corporation had its beginnings when testimonies to its commitments. Kazakh radio started airing in 1922 and the first regular TV channel of Kazakhstan SATV complements its network coverage was established in 1958. Today, 98% through cable operators to different of the population has access to their countries including the United States, programs, 89% can listen to their radio Canada, the United Kingdom and the programs. SATV (South Asian Television), Middle East. Bangladesh’s first ever television channel The affiliate membership of Kazakhstan using high definition and 3rd generation For more information, please visit their Republican Television and Radio technologies, has become AIBD’s website: www.satv.tv Corporation marks an important step affiliate member. It aims to become the in highlighting the increasing role of leading television channel of the country Central Asia and of Kazakhstan in global through quality production and objective Kazakhstan Republican broadcasting. This partnership will journalism. TV and Radio further strengthen AIBD’s cooperation among broadcasting/media organizations SATV was incorporated in 2011 in in Kazakhstan and Central Asia. Bangladesh. The channel, which has both news and entertainment programs, Further information is available on their is owned by SA Group, one of the largest website: www.kaztrk.kz transportation and real estate groups of the country. Palestine’s University On 19 January 2013 SATV began its commercial broadcast, increasingly The Kazakhstan Republican Television Expands Reach making its mark in the industry with its and Radio Corporation, the state-owned objective news, in-depth news stories and media company that is proud of its quality drama, musical, social awareness history and is a repository of the best programs and other shows. traditions of the Kazakh television and radio journalism, has become a new The new channel is the first channel affiliate member of the AIBD family. The Media Development Center (MDC) of to bring Freemantle International’s Birzeit University, Palestine, has become “Idol” franchise in Bangladesh through It brings together the Kazakhstan an AIBD affiliate member. “Bangladeshi Idol”. While competing National TV channel, Madeniet (Culture), with 25 other Bangladeshi channels, Balapan (Kids), KazSport TV channels, Birzeit University’s Media Development SATV promotes a variety of sports events Kazakh Radio, Radio Shalkar, Radio Center (MDC) was founded in 1996 as and cultural, musical and other programs. Astana and Radio Classic, Kazinform a radio training program. The history The successful live broadcast of the News Agency as well as 14 regional of media studies at Birzeit dates cricket matches during the Bangladesh television and radio companies. back to 1963 when the University offered journalism courses. In 1993, the University began to expand its FBC’s Initiatives in Programming journalism activities substantially. The [continued from page 30] Center’s subsequent development into on locally produced shows has paid off, public’s response via emails, visits to the a full-fledged Institute with five units in with each show raking in a high number broadcasting house, letters to the editor the fields of radio, print journalism, TV, of viewers. This is all evident through the and client based independent surveys. academic programs and media resources Work is already underway to introduce came largely as a result of the glaring more new shows which will be produced need for professionals in the field of right here at mass media. b r o a d c a s t i n g house. One of the aims of MDC is to encourage the development of independent audio/ With half the visual media and improve technical skills year gone, the in audio/visual production and computer Fiji Broadcasting technologies of local residents and Corporation is members of civic organizations. looking forward to ending 2013 The affiliate membership of MDC would on a very high further strengthen AIBD’s cooperation note. among broadcasting/media organizations and higher learning institutions in Palestine. 31 Broadcaster Bridging the Gap between Broadcasters and Health Sector

Singapore, suggested starting small, and creating a plan for how to broadcast when staff did not have access to their offices, for instance.

Dr. Graham Tallis, from the World Health Organization, discussed bridging the gap between the media and public health experts, and cited a number of practical Over 30 broadcasters across Asia took the rising frequency and intensity initiatives, such as regular WHO part in a workshop to prepare them in the of global pandemic. This challenge meetings with the media and appointing event of a pandemic. The workshop was calls for examining their policies and spokespeople in health sectors. He a pre-summit event for the Asia Media guidelines in dealing with denial and also suggested that the health sector Summit organized by AIBD, taking place panic situations, level of media freedom, needed to be up to date with social and in a week where the new bird flu virus and managing early warnings, social media mobile media and use it proactively coronavirus continue to make headlines. and smart phones. to disseminate health messages and counter misinformation. At the opening ceremony, Ms. Moneeza Nalaka Gunawardene provides the Hashmi, President of the Commonwealth context of the workshop. Broadcasting Association, called for a better media in times of global To build trust, media must have a disaster pandemic. She said media must enhance plan that is communicated to everybody its information function to generate before disaster strikes. Dr. Michael awareness in alerting and preparing McCluskey, an international media and citizens before disasters strike. broadcasting consultant, emphasized this point in his presentation and said Such effort, she said could prevent media must look at systems, safeguards The workshop was praised for death, injury and destruction. and guidelines that they provide their engaging with a topic that many teams before the pandemic starts. hadn’t seriously considered previously, Delegates from Hong Kong, Pakistan, despite its persistence. In a tweet, Mr. Indonesia, India, and the Philippines Gunawardene, said: “Revealing: In a shared their experiences on disease room of 30+ broadcast reps from across outbreaks and other disasters at the CBA/ Asia, only 1 says his stn (NDTV) has AIBD Regional Workshop: Be Prepared! an internal disaster response plan.” Managing Your Organization Through a Although this could also suggest that Global Pandemic. some broadcasters have plans, but not all of their staff may be aware of them. Nalaka Gunawardene, a Sri Lankan science writer and TVE-AP Director, spoke at the workshop and said Dr. Michael McCluskey talks about broadcast companies needed to review broadcasters’ role in a pandemic. their communication strategies amidst He said providing information to save lives is essential, but over-telling of pandemic tragedies can add to the trauma in people’s lives. He urged broadcasters to provide the right balance.

‘Business Continuity Planning’ was The event also coincided appropriately highlighted as essential for broadcasters. with a week of 10-year commemoration Another speaker, Dr. Goh Moh Heng, events taking place to remember those President of the BCM Institute in who died from Sars, and its impact. 32 Broadcaster

Myanmar Students Complete Diploma Course in TV Broadcasting by Mr. Dennis Thaw Zin Naing Training Manager, MMDC

As the broadcasting media is blooming in Myanmar, the demand for strong and systematic capacity building programs for sustainable development is increasing. To keep up with the transforming media environment in the country, Myanmar Media Development Center (MMDC) has delivered basic TV Broadcasting training beginning from January 2012 with the cooperation of International organizations such as AIBD, DW Akademie and FES.

The first Diploma in TV Broadcasting course commenced in August 2012. There were 46 students (non media professional) who attended the course 3rd prize was given to Group-3 on the title covering six months of classroom “Myanmar with Golden Dream” based on discussion on theories and and practice SEA Games to be held in Myanmar. The and four months on the job training at consolation prize was given to Group-2 MRTV-4. on the title “Let’s Go to Myanmar” which is a travel program. Trainers in MMDC are most experienced Myanmar Media Development Center and and skillful in broadcast industry. The Closing speech was delivered by U Khin strong backup from Forever Group. AIBD supported a trainer on camera work Maung Htay, Director & Co-founder of & lighting and the DW Akademie sent a Forever Group and followed the screening As a conclusion, we would like to extend trainer for broadcast journalism. After the of prize winning project. Then two students our sincere thanks to our international theoretical and practical sessions, the expressed word of thanks on behalf of the partner organizations that provided students underwent on-the-job training graduates. The first batch on Diploma their continuous support along the as groups at the MRTV-4 broadcast in TV Broadcasting was successfully way and those who have involved their station. Each group of students prepared delivered with the guidance of Ministry kind contributions for Myanmar Media a final project, which was submitted to of Information and the great efforts of Development Center. the nomination committee for review.

Mr. Winn Maw, Forever Group CEO AIBD Remembers delivered a congratulatory speech during the graduation ceremony held on 11 Jai Chandiram June 2013 at Sedona Hotel. Mr Andreas Grigo from DW Akademie also spoke Ms. Jai Chandiram was of Women in Asia,” which was before the graduates. no ordinary broadcaster. widely used as a learning kit for Throughout her illustrious training in many countries. The certificates of achievement were career at Doordarshan, and the given by Daw San San Nwe, Minister Educational Media Production Aside from serving as trainer, for the Ministry of Finance and Revenue Center of Indira Gandhi National Ms. Jai also spoke before (Yangon Regional Government), U Tint Open University in India, she many international meetings Swe, Director General of Myanma Radio championed women’s rights. on health education, gender & Television and U Khin Maung Htay, and developmental issues and Director and Co-founder of Forever Group. As an AIBD consultant/ contributed to “Broadcasting coordinator for television training from for All: Focus on Gender”, an AIBD- Project awards were announced during 1983-1986 while on deputation from FES publication in 2011. She was the ceremony and the 1st prize was Doordarshan, India, she conducted associated too with the International given to Group-4 on their project title training activities on development Association of Women in Radio and “Hugs for the Innocents” which is a communication for broadcasters in the Television (IAWRT). docudrama on human trafficking and Asia Pacific region. She helped produce child protection. The 2nd prize goes to an audio video resource kit on gender, Jai passed away on 11 May 2013 at the Group-1 on the title “Amazing Price” “Into Focus, Changing Media Images age of 75 after a prolonged illness. which is an infotainment program. The 33 Broadcaster Winners of the World Television Awards 2013

Winners of the World Television Awards 2013 were officially announced at the Asia Media Summit in Manado, Indonesia on 29 May 2013.

Ms. Moneeza Hashmi, President of the Commonwealth Broadcasting Association (CBA) and General Manager, International Relations, HUM TV, Pakistan announced the winners before some 400 participants at the AMS 2013.

In the Humanity category for the Best TV Documentary “Dealing with Natural Disaster”, the winner was “CATALYST: Ms. Moneeza Hashmi, Mr. Clarence Dass, Dr. Young-woo Park and Mr. Yang Binyuan Taking Australia’s Temperature” directed by Jonica Newby and for his movie “A Day at the Beach” issues such as cultural diversity, broadcast by ABC1 – Australia. Ms broadcast by FBC TV – Fiji. The runner- religious understanding, tolerance and Jonica Newby was not able to attend up, Mr Rehan Ahmed, was presented peace, the World TV Award was initiated AMS but a video speech was screened with a certificate for his short-movie in 2004 on two themes “Religious in front of the delegates. Mr. Salah “Ozone – We are the Future” broadcast Understanding” and “Conflict Eddine Maaoui (Director General, Arab by HUM TV – Pakistan. Resolution” on Category Humanity. States Broadcasting Union, ASBU) and Mr. Yang Binyuan (Director of AIBD) The jury session of the World TV Awards In 2011, AIBD launched the World presented the trophy and certificate took place at the AIBD office in Kuala TV Award Category on Science to Ms. Moneeza Hashmi who accepted Lumpur on 2nd and 3rd May 2013. & Environment, in collaboration them on behalf of ABC. Ms. Moneeza Hashmi chaired the jury with United Nations Environment that evaluated some 23 entries from Programme (UNEP) OzonAction. 13 countries in the Humanity category and 19 entries from 14 countries in the From 2013, Category Humanity topics Science/Environment category. are replaced by “Natural Disaster” and “Children’s Rights”. With the aim of recognizing the crucial role played by media in promoting the The World TV Awards have gained awareness of the audience on major momentum because of the changes.

Ms. Moneeza Hashmi, Mr. Salah Eddine Maaoui and Mr. Yang Binyuan Runner-up was “One Man’s Desert: Direction of Hometown” directed by Fan Zhiyuan and broadcast by CCTV12 – China. Mr. Yang Fuqing from China Central Television (CCTV) was presented the certificate on behalf of the runner-up.

The Science/Environment winner, Mr. Clarence Dass was presented with a trophy and certificate by Dr. Young-woo Park (Regional Director and Representative for Asia and the Pacific United Nations Environment Programme, Regional Office for Asia Jury of the World TV Awards 2013 with Mr. Yang Binyuan, AIBD Director and the Pacific) and Mr. Yang Binyuan

34 Broadcaster

AIBDMembers and Partners

Malaysia’s New Minister New Director General Former ASBU President Radio New Zealand of Communications and for Radio Pakistan Heads Saudi General Appoints Multimedia Commission for New CEO & Audiovisual Media Editor-in-Chief

Dato’ Sri Ahmad Shabery Cheek Mrs. Samina Pervaiz, Director- Dr. Riyadh Najm, former President Mr. Paul Thompson has been was appointed the Minister of General, External Publicity Wing of the Arab States Broadcasting appointed as the next chief Communications and Multimedia, of Ministry of Information and Union (ASBU), has been appointed executive and editor-in-chief of the Malaysia on 16 May 2013. Broadcasting, is the new Director- as President of the General country’s national public service General of Radio Pakistan, or Commission for Audiovisual Media broadcaster. He heads the newly formed Ministry Pakistan Broadcasting Corporation in Saudi Arabia. of Communications and Multimedia. (PBC). The appointment by the Board of The re-designation of the former Created in early 2013 by the Council Radio New Zealand follows the Information, Communications and She replaced Mr. Murtaza Solangi, of Ministers, the Commission is an January 2013 announcement Culture Ministry as Ministry of who had been Head of the national autonomous regulatory authority by Peter Cavanagh, Radio New Communications and Multimedia radio since June 2008. with administrative and financial Zealand’s CEO that he would be will enhance the country’s independence. Its role is to stepping down from the position communication sector in line with In a meeting with PBC section regulate the radio and TV sector when his contract expires at the the emergence of new media. heads, Mrs Pervez said Radio in the Kingdom in the fields of end of the year. Pakistan has a sensitive and services, transmission, production, With the appointment, Ahmad delicate role in society and the distribution and marketing. Paul Thompson is currently the Shabery, 55, who was appointed country, stressing the need to work Group Executive Editor of Fairfax Information Minister from March hard to bring forward the real facts Previously Dr. Najm held several Media in New Zealand and a 2008 to 2009, returns to his old to the public. leading positions at the Ministry former award winning editor of the portfolio after taking over as the of Culture and Information, more Christchurch Press and the Nelson Youth and Sports Minister since The new Director-General also recently as Deputy Minister for Mail. 2009 during a minor cabinet underlined the need to formulate an Information Affairs. He is presently reshuffle. effective training system for news the Chairman of the Arab HDTV Mr Thompson will take up his new personnel and producers to boost Group and Member of the IBC responsibilities with Radio New Shabery holds a bachelor’s degree their professional skills and re- Council. Zealand later in the year. in economics from Universiti activated the research cell to innovate Malaya and a master’s degree in PBC’s programs. He holds BS and MS degrees political science from the University from the University of California, of Leeds, United Kingdom. Berkeley in Electrical Engineering and PhD in Telecommunications from Liverpool University in UK.

Audiovisuel Extérieur de la France KCC changed to MSIP renamed as France Médias Monde

French national media company, which comprises international The Korea Communications Commission (KCC) has been changed French media RFI, FRANCE 24, and Monte Carlo Doualiya, has to Ministry of Science, ICT, & Future Planning (MSIP). Republic changed its name from ‘Audiovisuel Extérieur de la France’ to ‘France of Korea President Park Geun Hye’s administrations launched the Médias Monde’. This change reflects the company’s desire to have a Ministry in April 2013, which will take responsibility of promoting name that is less administrative and easier to understand worldwide. so-called “creative economy”, creating new possibilities in science The new name aims to complement the three brands under the and information & communication technology including technology company and the change is in line with the current creation of new transfers and business start-up. Their main objectives are vitalizing style guides and visual identities for each media. The France Médias “creative economy”, reinforcing national R&D and innovations, Monde name has been effective since June 27, 2013 and it will be promoting software development industry, stimulating international rolled out gradually over the next few months via its domain name cooperation. To find out more information about it, you may visit and the modification of official documents. www.msip.go.kr.

35 AIBD

www.facebook.com/myaibd twitter.com/AsiaMediaSummit

BROADCASTER VOL. 12 No. 3 – July 2013 Published 4 times a year by the Asia-Pacific Institute for Broadcasting Development

Publisher Office Printed by The views and opinions Yang Binyuan Asia-Pacific Institute for SP-Muda Printing Services Sdn. Bhd. expressed or implied herein Broadcasting Development (AIBD) No 83, Jalan KIP 9 are those of the authors Editor PO Box 12066 Taman Perindustrian KIP Kepong and contributors and do not Jose Maria G. Carlos 50766 Kuala Lumpur 52200 Kuala Lumpur necessarily reflect the views Malaysia Malaysia of the AIBD. Editorial Assistants Tel : (60-3) 2282-4618 Geraldine Mouche Fax : (60-3) 2282-2761 Marcel Gomez Email : [email protected] Saqib Sheikh Website : www.aibd.org.my