Web 2.0 Enabled Classroom

Home , IFolder, Lphant, QBittorrent, RTorrent, TorrentSpy, Valknut (software)

7/16/2010

Agenda

Market Evolution and Trends

Where to Begin Web Questions?2.0 Enabled Introduction to Unified Performance Management

Case Studies Classroom

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Exinda at a Glance

Founded in 2002 Melbourne based Leading provider of WAN optimization solutions Privately held with venture capital financing Market Evolution Over 3,000 customers Questions? Several thousand appliances deployed in 40+ countries & Trends Worldwide distribution

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Market Evolution & Trends Market Evolution & Trends

Top five bandwidth heavy websites were: 1. YouTube – 10% of all bandwidth used 2. Facebook – 4.5% 3. Windows Update – 3.3% “On average, 37% of network capacity has 4. Yimg (Yahoo!'s image server) – 2.7% been occupied by traffic that is not business- 5. Google – 2.5% critical.”

- Aberdeen Group, “Application Performance Management: When 250 IT managers were asked about their biggest Getting IT on the C-Level Agenda”, March 2009 security concerns, the top answer was "employees using applications on social networks" while at work.

Source: Network Box, 20th April, 2010

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Market Evolution & Trends Market Evolution & Trends

The Council of Australian University Directors Australia Is Social Networking Capital Of The World of Information Technology (CAUDIT) have TELEGRAPH.CO.UK - Mar 3 - According to Nielsen, indicated that traffic is typically doubling Australia's web users are at the forefront of the social networking craze, posting, poking and every nine months (250 per cent a year). Twittering nearly seven hours a month.

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Market Evolution & Trends Goals of a Network Administrator: • Provide fast access to resources • Apply usage rules without being heavy handed 30 Billion Videos Watched Online In April 2010 • Ensure everyone gets their fair share According to a recent comScore Video Metrix service, 178M U.S. Internet users watched online What is making it hard to achieve video during the month. these goals? Social Networks Overtake Search Engines In UK Google should be considerably worried about its future battle with the likes of Facebook and Twitter…

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P2P microdc Thunder filepost World of Warcraft LoudHush FILE SERVER APPLICATIONS microdc2 WinMx filer Yahoo Games PURtel SECURITY AFS oDC file-upload YakaPhone BootPC AppleJuice Revconnect XDCC fileupyours Xbox Live ZiaxPhone PROTOCOLS XDCC Fetcher CUDev Ares SababaDC ftp2share Ekiga DLS lockd NFS ShakesPeer XDCC Catcger gigasize Gizmo GRE KCEasy Ares XDCC Klipper EMAIL Microsoft-ds StrongDC++ gigeshare OpenWengo IPMobility Netbios-dgm The Evolution of Peer-to-Peer (P2P) Technology Bittorent Valknut KuGoo ifolder Biff SipGate IPSec-AH ABC Netbios-ns eDonkey keepmyfile Blackberry Twinkle IPSec-ESP Netbios-ssn Acquisition livedepot Vonage ISAKMP Anatomic P2P aMule CONTENT ccmail NFS eDonkey2000 live-share XMeeting L2TP NCP Arctic Torrent DELIVERY mediafire Groupwise PPTP Azureus eMule and its Mods IPhone rsync obfuscated eMule ext. Ariel megashare IMAP RC5DES Salesforce BitComet megaupload MCKVoice SOCKS BitFlu eMule Plus Ariel - 419 Lotusnotes Hydranode Ariel - 422 mofile Megaco SSH BitLord mytempdir ms_rpc_exchange https ROUTING BitPump Jubster Backweb MGCP Lphant quicksharing MSMQ Shell_ PROTOCOLS BitTornado GoogleEarth rapidshare RTCP SWIPE IP BitTorrent / Mainline MLDonkey x400mta AURP NetworkShareaza ChaosKontiki rapidupload ra RTP WAP AppleTalk BitSpirit sendspace POP3 Bits on Wheels xMule Steam SIP BGP sharebee POP3-Clear CBT BitTyrant Fasttrack sharebig POP3-Kerberos Skinny NON-IP Blizzard Downloader KCEasy DRP INSTANT sharebigfile POP3-ssl Skype PROTOCOLS EGP Blog Torrent - BTG Grokster simpleupload. T120 ACTNET BtManager Apollon MESSAGING (IM) RPC_http IGMP speedshare Teamspeak Apple Talk RIP BTSharp Kazaa lite GoogleTalk/Jabber ultrashare SMTP VDOphone FNA burst! MLDonkey Gaim up-file SMTP-Clear Ventrilo IPX CTorrent Feindian Google Talk uploaded SMTP-Secure macfile PRINT TRAFFIC Deluge Filetopia Miranda uploading SMTP-Secure svrloc Citrix Printing FlashGet Kopete uploadingit NETWORK IPP freeloader Freenet Trillian Pro uploadpower MULTIMEDIA MANAGEMENT Printer G3 Torrent Gnutella uploadyourfiles Cisco Discovery INTERNET Gnome BitTorrent IRC Flash Acquisition IRC2 wiiupload DayTime PROTOCOLS Halite Acqlite yourfilehost iTunes Echo CHARGEN DATABASE KTorrent IRC_servers Filemaker Apollon IRC_ssl yourfiles Joost ICMP DDL LimeWire BearShare zshare NTP Discard JDENet Localhost IRC-194 MMS Ms-sql-prob BearFlix IRC-6665 quotd ftp MLDonkey Cabos MPEG RSVP ftp_ssl ms-sql-s MonoTorrent IRC-6667 RECREATIONAL Oracle CocoGnut MSN Audio SMS ftp_data Fixed Ports Port Hopping & Probing Protocol Obfuscation* Full Encryption MooPolice DM2 MSN BROWSING SNMP ftp_data_ssl Oracle_EM Opera Gaim MS Streaming PostgreSQL FrostWire Facebook Syslog Gopher Most early P2P networks, incl. Basically all current P2P BitTorrent, eDonkey BitTorrent, Freenet QTorrent giFT Kopete MySpace PP Live Time http SAP_mcast Qbittorrent Gnucleus Miranda PP Stream http_tunnel Napster, Fasttrack, eDonkey protocols rTorrent Gtk-gnutella original MSN client IP Rufus Trillian GAMES Quicktime SERVER MIDDLEWARE Gluz nntp CORBA Shareaza iMesh Oscar Battlefield QQ Citrix admin nntp_ssl sharktorrent Citrixma DCC KCeasy AIM Call of Duty QQ Live TCP JavaRMI_ACT SymTorrent Kiwi Alpha Gaim Citrixmaclient TFTP Tomato Torrent Counter-Strike Real Media Stream ica JavaRMI_REG LimeWire ICQ UDP SUN_PRC Torrent Swapper MLDonkey Kopete Counter-Strike Zero RTSP Citrix UUCP TorrentFlux Counter-Strike Source Architecture Morpheus Miranda Shoutcast TorrentVolve Mutella Trillian Day of Defeat: ica_browser CLIENT/SERVER Transmission Deathmatch StreamWorks ms-wbt-server DIRECTORY Phex Paltalk CVS Turbo Torrent Poisoned Doom 3 UUSee Squid_proxy SERVICES MATIP A TorrentSpy Yahoo Messenger Qtella Half-Life Webex binl MATIP B Rufus Shareaza Gaim CRS Meetingmaker μTorrent Original Yahoo client Half-Life 2: Deathmatch Windows Media SESSION Swapper.NET Natural Selection Back orifice DHCP OLAP WizBit Symella Kopete Stream DNS 1999 2003 2007 2009 XTorrent Miranda Quake Dameware XFactor YouTube Dantz Finger ZipTorrent XNap Trillian Quake1 Quake Ident HEALTHCARE Quake World Quake clussvc DICOM DirectConnect XoloX Gotomeeting Kerberos * Obfuscated protocols are protocols that are (usually intentionally) very hard to read and understand ApexDc++ Quake 2 Quake VOIP LDAP HL7 iMesh DIRECT Quake 3 Quake Netbus BCDC++ BearFlix H323 PCanywhere data LDAP_ssl CZDC DOWNLOAD Quake 4 Quake MADCAP BearShare 4shared Return to the castle Ekiga PCanywhere stat DATA BACKUP DC++ NetMeeting Radmin mDNS Acronis DC# Manolito Badongo badongo.com Wolfenstein NAT Blubster Bestsharing Wolfenstein: Enemy OpenH323 Rexec dc_gui XMeeting Rlogin RADIUS_Acc dctc Piolet Bigfilez Territory RADIUS_Auth chinamofile IAX Shell Dolda Connect Mute Ricochet telnet RRP Elise easy-share Diax SSDP Pando filearchiv Second life Firefly telnet secure © 2002 – 2010, Exinda Networks Inc. Proprietary & Confidential © 2002 – 2010, Exinda Networks Inc. Proprietary & Confidential fulDC Timbuktu TACACS GtkDC PerformancePopo You Can See filecloud Team Fortress IAXComm WHOIS Performance You Can See filefactory IAX Phone Trend Micro ldcc SoulSeek Classic vncweb WINS LinuxDC++ pySoulSeek filefront Idefisk fileho Unreal Tournament Kiax xdmcp X

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The Productivity Gap Demand vs. The Network’s Ability to Deliver Where do you begin?

“Time waiting at screen”

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Assess the Organisation’s Needs Determine the Organisation’s Drivers

. What applications are most critical to your organization? . What initiatives are you trying to achieve? • VoIP • IT Cost Containment and Reduction • eLearning • CRM • Control Losses in Productivity • Video Conferencing • Support New Initiatives – New Application • File Transfers Rollout, Added Staff, New offices . Are critical applications being impacted? • Prevent or Eliminate Poor Student and . Do applications have slow response times? Faculty Experiences . Are users complaining about applications or the network?

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Categorize your Traffic Why is traffic shaping important?

Real Time Business Critical Bulk Data Undesirable

The bulk of an Can consume large amounts Typically consumes large Traffic is expected to be of network resources at the amounts of network Bandwidth Costs $$$$ organizations key delivered on time. Delay expense of sensitive traffic. resources at the expense of applications. They Usually not time sensitive all other traffic. Usually not sensitive and performance require appropriate but does need guaranteed business related. A typical is easily impacted. network resource to bandwidth and example would be peer 2 performance peer or recreational operate efficiently. improvements. applications.

•Thin Client •FTP •Voice Over IP •BitTorrent •eLearning •Email •Video Conferencing •Streaming Media •CRM/ERP •Files •Distance Learning •Gaming •Database •Software Updates •Collaboration •Internet Radio •Interactive •Backups

Need control and Need Precise Bandwidth Needs Bandwidth Need highly accurate optimisation techniques to Guarantees to operate Prioritisation to operate visibility and ability to minimize their network without problems without problems limit or squeeze off footprint and also speed © 2002network – 2010, Exinda altogether.Networks Inc. Proprietary & Confidential © 2002 – 2010, Exinda Networks Inc. Proprietary & Confidential Performance You Can See their performance. Performance You Can See

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EXINDA will help you solve your issues Exinda Unified Performance Management (UPM)

Unified Performance Customer Network Issues & Pain Points Management (UPM) integrates all the • Lack Visibility • Bandwidth Congestion components needed to achieve peak application • Slow Applications • Need to Prioritize VoIP performance over the WAN.

• Performance Issues • B/w Cost/Upgrades

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Visibility – What You Can’t See Can Hurt You UPM Components: Visibility

• Real-time monitoring reduces trouble-shooting time • Detailed reports and drill-down enables visibility into all aspects of the network • Identifies traffic including evasive applications using Layer 7 signature and heuristics • Historical reports drive capacity planning • Microsoft Active Directory integration enables reporting at the user name level for tracking and cost allocation

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Control – Take Charge

1. Visibility

Unified Performance Management (UPM) integrates all the components needed to achieve peak application performance over the WAN.

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UPM Components: Control

• Precise policy-based traffic management and shaping ensures that low-priority traffic doesn’t interfere with WAN performance • Fair sharing ensures no one user or application can ‘hog’ the bandwidth • Time of Day Policies • Adaptive Response crates an adaptive network to changing condition in accordance to the policies that have been set

Before Exinda After Exinda

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UPM Components: Control

CaseQuestions? Studies

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St Bede’s College, Melbourne North Melbourne Institute of TAFE (NMIT) Case Study Case Study

Network Network 1350 Students Over 74,000 course enrolments in 2009 and 3000 nodes

Challenges Challenges Control recreational and P2P traffic Difficulties in prioritizing traffic based on importance and users. Adaptively respond to bandwidth hogs Control recreational and P2P traffic

“Our internet bandwidth usage used to be like an out-of- Solution Solution control school cafeteria. With no order or rules, the Exinda 8760 Exinda 4700 biggest, loudest and hungriest students or applications “With Exinda we have a solution that will scale Multi-GB bandwidth management Bandwidth management would shout their orders out of turn and devour all the beyond the 1GB pipe we currently have with only a Recreational and P2P traffic control Recreational and P2P traffic control available food or resources. The smallest or more timid license upgrade.” students would go hungry. Exinda acts like the canteen – David Hardy - NMIT Results Results Implemented effective bandwidth shaping supervisor, setting rules, creating queues, silencing the Implemented effective bandwidth shaping policies policies bullies and makes sure there is a fair and efficient Improved user experience and application Improved user experience and application responsiveness distribution of resources for all.” responsiveness Ensured sufficient network capacity for Ensured sufficient network capacity for future growth –David Cracknell, IT Director, St. Bede’s College educational and administrative applications

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Manhattan School of Music Obsidian Case Study

Network 800 Students, 275 Faculty Members

Challenges Control recreational and P2P traffic Designed specifically to meet the needs of the Education Adaptively respond to bandwidth hogs sector, Jet Education is Australia’s most popular Quota Defer upgrading bandwidth for 3-7 years Management and Billing system throughout Universities.

Solution “We had traffic overload and general latency for Exinda 6700 In the coming months Obsidian customers will be able to surfing, audio, and video that was bordering on Bandwidth management Recreational and P2P traffic control being completely unusable. The Exinda WAN provide quota management utilising Exinda solutions. optimization appliance has allowed us to manage Results Implemented effective bandwidth shaping network usage, eliminate P2P traffic and easily set policies optimization policies to get the most out of our Improved user experience and application available bandwidth.” responsiveness Ensured sufficient network capacity for – Jonathan Keeley, Manhattan School of Music future growth Gained the ability to run dual networks with different optimization policies

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Questions?Questions? Take advantage of Exinda’s free 30 day trial Test out an Exinda appliance in your own environment and see unified performance management first hand.

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The Exinda x60 Product Family Complete & Scalable UPM up to 5 Gbps Up to 2.5 Gbps FD Bandwidth Up to 500 Mbps FD Bandwidth

Up to 155 Mbps FD Bandwidth

Up to 20 Mbps FD The Questions?Commercial Bandwidth 8760 6760 4760 2760

Small Medium / Large Headquarters / Branch Office Branch Office Data Center

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The Exinda Product Family The Service Delivery Point (SDP) How to choose the right product for your network Exinda’s central management solution

An Global view of your Organization’s WAN. Seeing the Forest AND the Trees.

Gain greater network visibility, control, and optimization while reducing costs and management time

Designed for enterprise network environments looking to centrally manage multi-box Exinda deployments

The Service Delivery Point is available as Cloud Services/SaaS model or as a server to be housed at the location of your choosing.

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Virtualization & Cloud Computing Exinda is the Answer Flexible, Scalable & Efficient To all of your traffic shaping & WAN optimization needs

Business Benefits Technical Benefits Virtualization Provides Scalability and Flexibility Exinda Service Delivery Point - SaaS . Easy to install and use appliances . Rapid Return on Investment Exinda SDP offers Cloud-based centralized Management . Transparent to network devices and configuration Exinda Virtual Appliance . Productivity improvement Exinda runs as a Virtual Appliance on VMWare and . Requires no reconfiguration of routers, firewalls or other Virtualization Platforms* . Costs Reduction and Avoidance the network

. More efficient by factors of 10x, 50x, more . Easy to read auto-generated reports Virtual Partition on Exinda Appliances . Precise policy-based traffic management Extend the UPM Solution on a single Exinda . Highly flexible, resilient, and scalable

Appliance . Scalable Central Management . Quantifies results with Application Response Measurement Enables single-appliance, branch office solutions for

optimal WAN application performance. . Future proofed, investment protection . Quantifies WAN capacity gains/data reduction Available 2nd half of 2010 . Simple, centralized management of all devices

* Currently available only through Partner Platforms © 2002 – 2010, Exinda Networks Inc. Proprietary & Confidential © 2002 – 2010, Exinda Networks Inc. Proprietary & Confidential Performance You Can See Performance You Can See

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Your Problem - Application Response – Our Solution

Application Response Time Management: • Detect how long end users are waiting for their applications to respond • Pinpoint if a problem is network or server related • Fine-tune QoS policies to control response times

Application Visibility