Daqu- a Traditional Fermentation Starter in China: Microbial Ecology and Functionality

Total Page:16

File Type:pdf, Size:1020Kb

Daqu- a Traditional Fermentation Starter in China: Microbial Ecology and Functionality Daqu- A traditional fermentation starter in China: microbial ecology and functionality Xiao-Wei Zheng Thesis committee Promotors Prof. Dr M.H. Zwietering Professor of Food Microbiology Wageningen University Prof. Dr E.J. Smid Personal chair at the Food Microbiology Laboratory Wageningen University Co-promotor Dr M.J.R. Nout Associate professor, Food Microbiology Laboratory Wageningen University Other members Prof. Dr H. Smidt, Wageningen University Prof. Dr J. Schnürer, Swedish University of Agricultural Sciences, Uppsala, Sweden Dr J. Dijksterhuis, CBS-KNAW Fungal Biodiversity Centre, Utrecht Prof. Dr B.J. Zwaan, Wageningen University This research was conducted under the auspices of the Graduate School VLAG (Advanced studies in Food Technology, Agrobiotechnology, Nutrition and Health Sciences). Daqu- A traditional fermentation starter in China: microbial ecology and functionality Xiao-Wei Zheng Thesis submitted in fulfilment of the requirements for the degree of doctor at Wageningen University by the authority of the Rector Magnificus Prof. Dr M.J. Kropff, in the presence of the Thesis Committee appointed by the Academic Board to be defended in public on Thursday 21 May 2015 at 11 a.m. in the Aula. Xiao-Wei Zheng Daqu - A traditional fermentation starter in China: microbial ecology and functionality, 188 pages. PhD thesis, Wageningen University, Wageningen, NL (2015) With references, with summaries in English, Dutch and Chinese ISBN 978-94-6257-280-5 天道酬勤 地道酬善 人道酬诚 业道酬精 Table of Contents Abstract Chapter 1 General introduction and thesis outline 1 Chapter 2 Review: Daqu - A traditional Chinese fermentation starter 13 Chapter 3 Characterization of the microbial community in different types of Daqu 35 Chapter 4 Distribution of microbiota in a Chinese fermentation starter (Fen-Daqu) - comparison of inner and outer Daqu 55 Chapter 5 Microbiota dynamics related to environmental conditions during the fermentative production of Fen-Daqu 73 Chapter 6 Characterization of bacteria and yeasts isolated from traditional fermentation starter (Fen-Daqu) through a 1H NMR-based metabolomics approach 93 Chapter 7 General discussions and future perspectives 121 List of references 137 Summary 155 Samenvatting 159 概要 163 Acknowledgements 167 List of publications 171 Curriculum vitae 173 Overview of completed training activities 175 Abstract Fermented products have high nutritional value and constitute an important part of the Chinese dietary profile; they are also gaining popularity throughout the world. Daqu is a traditional natural fermentation starter culture that has a significant impact on the quality and flavour of Chinese liquor and vinegar. A review of the literature was conducted focusing on the classification, composition, and manufacture of Daqu. The review provided a preliminary understanding of the link between the fermentation process and the characteristics of the final Daqu product. Then the occurrence, levels, and diversity of microorganisms were studied in different types of Daqu produced by various fermentation processes. The results showed that Bacillus licheniformis and Saccharomycopsis fibuligera were present in all the tested samples of Daqu. Regional comparisons showed Staphylococcus gallinarum and Staphylococcus saprophyticus in southern Daqu. The fungi Sm. fibuligera and Lichtheimia ramosa were found in low/medium-temperature Daqu and Thermomyces lanuginosus occurred in high- temperature Daqu. In order to study the functionality of Daqu and the contribution of the predominant microorganisms to alcoholic fermentation, the mesophilic and thermophilic bacteria and spores, Enterobacteriaceae, lactic acid bacteria, yeasts, and moulds present in the core and outer portions of Fen-Daqu were isolated. The isolates were identified by culture- dependent sequencing of rRNA genes (16S rRNA for bacteria; 18S rRNA, 26S rRNA, and ITS rRNA for fungi). A succession of fungi, lactic acid, and Bacillus spp. was associated with prevailing acidity, moisture content, and temperature during Daqu fermentation. The predominant species in fermentation were B. licheniformis, Pediococcus pentosaceus, Lactobacillus plantarum, Pichia kudriavzevii, Wickerhamomyces anomalus, Sacchromyces cerevisiae, and Sm. fibuligera. One strain of the each of the above-mentioned predominant species, with the highest starch degrading ability and alcohol tolerance, was selected and used in different combinations to perform alcoholic fermentation. Metabolite composition differed significantly between various fermentation trials. S. cerevisiae provided superior ethanol production. Sm. fibuligera and B. licheniformis provided the amylolytic activity that converted starch and polysaccharides into fermentable sugars. Finally, W. anomalus was found to be an important contributor to formation of the liquor aroma. Understanding the microbial diversity and functional activity, as well as the production dynamics and safety of Daqu will enable commercial producers to improve and/or scale-up traditional processes and enhance product quality and safety, thus facilitating entry into international markets. Chapter 1 General introduction and thesis outline Chapter 1 Chinese fermented foods have received increased attention owing to their specific flavours, nutritional value, and health benefits, and are a major part of the food production system in China. Alcoholic beverages including beer, Chinese liquor, and wine are important indigenous fermented products. In particular, Chinese liquor is an economically vital cultural commodity in China that is enjoyed by consumers at various social occasions. The liquor is typically generated by natural solid-state fermentation (SSF), and the product quality depends primarily on the skills of process operators; in general, the latter have little knowledge of microbiological and biochemical events occurring during the production process. However, non-standardised process parameters often lead to products with inconsistent quality. Several industries have tried to automate their production technology or replace some of the indigenous ingredients, but these attempts have resulted in the loss of unique product flavours due to circumvention of traditional methods. A detailed investigation of the microbiological and biochemical processes involved in the production of traditional fermented foods is therefore necessary for successful commercial-scale production. 1.1 Background Solid-State Fermentation (SSF) SSF is a process in which microbial cultures are grown on a solid matrix in the absence of a liquid (aqueous) phase (Barrios-González, 2012). This method has gained an increase in scientific and industrial attention in the past 20 years as a cost-saving measure for the efficient utilisation of agricultural products and waste (Barrios-González, 2012). Several fermented foods and beverages such as soy sauce, men, meju, and Chinese liquor are traditionally produced by SSF (Kim et al., 2011b; Tanaka et al., 2012; Wang et al., 2008b). SSF can also be applied for the production of enzymes that hydrolyse macromolecules and facilitate fermentation by bacteria and fungi (Singhania et al., 2009). In addition, SSF can provide high yields and can improve the functionalities of a variety of biomolecules including flavours, colourants, preservatives, and sweeteners, which could add value to the fermented products (Couto et al., 2006). SSF-associated indigenous microbiota include different lactic acid bacteria (LAB), Bacillus spp., yeast, and fungi 2 General introduction and thesis outline (Nout, 2009). These microorganisms convert substrates into fermentation end-products and also synthesise a variety of aroma compounds. For example, 2,5-dimethylpyrazine and tetramethylpyrazine are important flavour enhancers that are generated by Bacillus natto and Bacillus subtilis, respectively (Couto et al., 2006). A downside of SSF however, is that microbial growth and community composition are difficult to control; nutrient diffusion, enzyme stability, metabolic activities, and aerobic processes are influenced by various parameters including moisture content, temperature, pH, particle size, aeration, and agitation (Krishna, 2005). A better understanding of the microbiological and biochemical mechanisms underlying SSF would enable better control of the process and assure the quality of the final product. Production of Chinese liquor (Baijiu) Chinese liquor (known as Baijiu in Chinese) is a potent, distilled spirit containing 40- 65% alcohol by volume. The annual production of Chinese liquor has steadily increased in recent years and currently exceeds ten million metric tons annually (Anonymous, 2014). Hundreds of different types of Chinese liquor are produced by various processes in different regions of China, and can be previously classified as strong, light, sauce and miscellaneous, according to their flavour (Shen, 2005), nowadays more flavours such as rice, sesame, feng, chi, fuyu, yao, teyi, laobaigan appear. Representatives of six major Chinese liquor types are shown in Figure 1.1. Traditionally, Baijiu contained average ethanol levels of 50-65% v/v, but most products now contain around 40% v/v through the addition of water and adjustment of flavours (Fan et al., 2006). Techniques used to produce Chinese liquor have a long history and have been passed on through many generations. Chinese liquor is typically produced from grains such as sorghum, wheat, rice, glutinous rice, and maize by a complex SSF process, which comprises (i) material preparation, (ii) grinding
Recommended publications
  • 15616023766598.Pdf
    《汉英深圳公示语辞典》——医疗卫生 267 中文名称 英文名称 中文名称 英文名称 Hygienic Health Inspection of Administrative 传染病防治卫生监督 Infection Prevention & 卫生行政许可 License/ Health Control Administration Permit Hygiene Inspection of 医疗废物卫生监督 Health Administration Medical Wastes 卫生行政许可受理 Permit Application Hygiene Inspection of Health Administration 消毒管理卫生监督 Disinfection 卫生行政许可咨询 Permit Enquiries Management 卫生监督检查 Health Inspection Health Inspection of Health Administrative 母婴保健卫生监督 Mother & Baby 卫生行政处罚 Penalty Healthcare Medical Health Health Inspection of 医疗卫生监督 采供血卫生监督 Inspection Blood Supply Health Inspection of 食品卫生碘盐卫生监 Health Inspection of 医疗机构卫生监督 Medical Institutions 督 Food & Iodine Salt Health Inspection of 卫生监督现场快速检 Health Surveillance 医务人员卫生监督 Medical Personnel 测 Field Fast Check Health Inspection of Health Inspection 医疗事故卫生监督 卫生监督举报、投诉 Medical Incidents Complaints & Reports Food Hygiene Integrated Inspection 食品卫生监督 综合监督科 Inspection Section Integrated Food Hygiene 综合执法队 餐饮业食品卫生监督 Inspection for Catering Enforcement Team Industries Public Health 公共卫生监督科 Health Inspection of Inspection Section 生活饮用水卫生监督 Drinking Water Medical Health 医疗卫生监督科 Hygiene Inspection of Inspection Section Public Venues/ Public Health Inspection 公共场所卫生监督 卫生监督执法队 Venues Hygiene Team Inspection Emergency 应急执法指挥中心 Enforcement Occupational Health 职业卫生监督 Command Center Inspection 卫生许可审核受理中 Health Certificate 心 Radiation Hygiene Application Center 放射卫生监督 Inspection 审批办证科 Certificates Section School Hygiene Major Events Support 学校卫生监督 大型活动保障中心 Inspection Center www.all-terms.com 268 《汉英深圳公示语辞典》——医疗卫生
    [Show full text]
  • Diversity, Knowledge, and Valuation of Plants Used As Fermentation Starters
    He et al. Journal of Ethnobiology and Ethnomedicine (2019) 15:20 https://doi.org/10.1186/s13002-019-0299-y RESEARCH Open Access Diversity, knowledge, and valuation of plants used as fermentation starters for traditional glutinous rice wine by Dong communities in Southeast Guizhou, China Jianwu He1,2,3, Ruifei Zhang1,2, Qiyi Lei4, Gongxi Chen3, Kegang Li3, Selena Ahmed5 and Chunlin Long1,2,6* Abstract Background: Beverages prepared by fermenting plants have a long history of use for medicinal, social, and ritualistic purposes around the world. Socio-linguistic groups throughout China have traditionally used plants as fermentation starters (or koji) for brewing traditional rice wine. The objective of this study was to evaluate traditional knowledge, diversity, and values regarding plants used as starters for brewing glutinous rice wine in the Dong communities in the Guizhou Province of China, an area of rich biological and cultural diversity. Methods: Semi-structured interviews were administered for collecting ethnobotanical data on plants used as starters for brewing glutinous rice wine in Dong communities. Field work was carried out in three communities in Guizhou Province from September 2017 to July 2018. A total of 217 informants were interviewed from the villages. Results: A total of 60 plant species were identified to be used as starters for brewing glutinous rice wine, belonging to 58 genera in 36 families. Asteraceae and Rosaceae are the most represented botanical families for use as a fermentation starter for rice wine with 6 species respectively, followed by Lamiaceae (4 species); Asparagaceae, Menispermaceae, and Polygonaceae (3 species respectively); and Lardizabalaceae, Leguminosae, Moraceae, Poaceae, and Rubiaceae (2 species, respectively).
    [Show full text]
  • HUNG LIU: OFFERINGS January 23-March 17, 2013
    PRESS RELEASE FOR IMMEDIATE RELEASE Contacts: December 12, 2012 Maysoun Wazwaz Mills College Art Museum, Program Manager 510.430.3340 or [email protected] Mills College Art Museum Announces HUNG LIU: OFFERINGS January 23-March 17, 2013 Oakland, CA—December 12, 2012. The Mills College Art Museum is pleased to present Hung Liu: Offerings a rare opportunity to experience two of the Oakland-based artist’s most significant large- scale installations: Jiu Jin Shan (Old Gold Mountain) (1994) and Tai Cang—Great Granary (2008). Hung Liu: Offerings will be on view from January 23 through March 17, 2013. The opening reception takes place on Wednesday, January 23, 2013 from 6:00–8:00 pm and free shuttle service will be provided from the MacArthur Bart station during the opening. Recognized as America's most important Chinese artist, Hung Liu’s installations have played a central role in her work throughout her career. In Jiu Jin Shan (Old Gold Mountain), over two hundred thousand fortune cookies create a symbolic gold mountain that engulfs a crossroads of railroad tracks running beneath. The junction where the tracks meet serves as both a crossroads and 1 terminus, a visual metaphor of the cultural intersection of East and West. Liu references not only the history of the Chinese laborers who built the railroads to support the West Coast Gold Rush, but also the hope shared among these migrant workers that they could find material prosperity in the new world. The Mills College Art Museum is excited to be the first venue outside of China to present Tai Cang— Great Granary.
    [Show full text]
  • Ceramic's Influence on Chinese Bronze Development
    Ceramic’s Influence on Chinese Bronze Development Behzad Bavarian and Lisa Reiner Dept. of MSEM College of Engineering and Computer Science September 2007 Photos on cover page Jue from late Shang period decorated with Painted clay gang with bird, fish and axe whorl and thunder patterns and taotie design from the Neolithic Yangshao creatures, H: 20.3 cm [34]. culture, H: 47 cm [14]. Flat-based jue from early Shang culture Pou vessel from late Shang period decorated decorated with taotie beasts. This vessel with taotie creatures and thunder patterns, H: is characteristic of the Erligang period, 24.5 cm [34]. H: 14 cm [34]. ii Table of Contents Abstract Approximate timeline 1 Introduction 2 Map of Chinese Provinces 3 Neolithic culture 4 Bronze Development 10 Clay Mold Production at Houma Foundry 15 Coins 16 Mining and Smelting at Tonglushan 18 China’s First Emperor 19 Conclusion 21 References 22 iii The transition from the Neolithic pottery making to the emergence of metalworking around 2000 BC held significant importance for the Chinese metal workers. Chinese techniques sharply contrasted with the Middle Eastern and European bronze development that relied on annealing, cold working and hammering. The bronze alloys were difficult to shape by hammering due to the alloy combination of the natural ores found in China. Furthermore, China had an abundance of clay and loess materials and the Chinese had spent the Neolithic period working with and mastering clay, to the point that it has been said that bronze casting was made possible only because the bronze makers had access to superior ceramic technology.
    [Show full text]
  • 梅梅のドリンク Beverage Menu 梅梅推薦飲料 Mei Mei Signatures
    梅梅のドリンク BEVERAGE MENU 梅梅推薦飲料 MEI MEI SIGNATURES 食前酒 Aperitif 微 発 泡 ス パ ークリングワイン てぐみ三三〇 < 丹波ワイン/京都 > 330ml 1500 ぶどう本来の複雑味、酵母の香りが豊かで、わずかな 炭酸ガスを感じる、蔵からの酌み出しワイン。 Japanese Wine “Tegumi 330” 本日のグラスシャンパン 1500 内容は係の者にお尋ねください。 Daily Selection of Glass Champagne 梅のスパークリングカクテル 1200 梅 香る、飲みやすく甘酸っぱい、梅のスパークリングカクテルです。 Original Plum Sparkling Cocktail ※ with Soda 梅 酒 PLUM WINE (ソーダ割り) +100 青谷の梅酒 < 城陽酒造 /京都 > 650 “Aodani” Plum Wine from Kyoto 鶴梅の梅酒 < 平和酒造 / 和歌山 > 650 “Tsuru-ume” Plum Wine from Wakayama 梅の宿あらごし梅酒 < 梅乃宿酒造/奈良> 700 “Umenoyado” Plum Wine w/ Smashed Plum from Nara にごり梅ワイン < 丹波ワイン / 京都 > ボトル 500ml 3000 Unfiltered Plum Wine From Kyoto ビ ール BEER 生ビール < アサヒスーパードライ > グラス 700 小グラス 500 Draft Beer 瓶ビール < アサヒ/キリン > 中瓶 700 Bottled Beer 青島ビール 小瓶 700 TSINGTAO Beer ノンアルコールビール 小瓶 650 Non-alcoholic Beer ハイボール HIGHBALL ウィスキーハイボール 650 Classic Highball: Whiskey + Soda 上海ハイボール 700 Shanghai Highball: Chinese Rice Wine & Whiskey Based 四川ハイボール 700 Sichuan Highball: Red Hot Chili Pepper + Whiskey Based 薬膳ハイボール 750 Medicinal Highball: Star Anise + Cinnamon + Whiskey Based 焼 酎 SHOCHU 【芋】 富乃宝山 < 西酒造/鹿児島 > 700 Potato Shochu “Tomino-houzan” 【芋】 晴耕雨読 < 佐多宗二商店/鹿児島 > 700 Potato Shochu “Seiko-udoku” 【麦】 古 澤 < 古澤醸造 / 宮崎 > 700 Barley Shochu “Furusawa” 日本酒 Japanese sake 京山水 < 月桂冠/京都 > 650 Kyosansui 神蔵 < 松井酒造/京都 > 700 Kagura 吉乃川吟醸 < 吉乃川/ 新潟 > 750 Yoshinogawa-ginjo 紹興酒 Chinese rice wine かめだし 3 年 グラス 90ml 700 ポット 500ml 3500 Classic Shokoshu 3years 女児紅 5 年 ボトル 500ml 4000 Jyojiko 5years 関帝 10 年 ボトル 500ml 5000 Kantei 10years 越王台 陳年 20 年 ボトル 500ml 9000 Etsuoudai Chinnen 20years 越王台 陳年
    [Show full text]
  • Piece Mold, Lost Wax & Composite Casting Techniques of The
    Piece Mold, Lost Wax & Composite Casting Techniques of the Chinese Bronze Age Behzad Bavarian and Lisa Reiner Dept. of MSEM College of Engineering and Computer Science September 2006 Table of Contents Abstract Approximate timeline 1 Introduction 2 Bronze Transition from Clay 4 Elemental Analysis of Bronze Alloys 4 Melting Temperature 7 Casting Methods 8 Casting Molds 14 Casting Flaws 21 Lost Wax Method 25 Sanxingdui 28 Environmental Effects on Surface Appearance 32 Conclusion 35 References 36 China can claim a history rich in over 5,000 years of artistic, philosophical and political advancement. As well, it is birthplace to one of the world's oldest and most complex civilizations. By 1100 BC, a high level of artistic and technical skill in bronze casting had been achieved by the Chinese. Bronze artifacts initially were copies of clay objects, but soon evolved into shapes invoking bronze material characteristics. Essentially, the bronze alloys represented in the copper-tin-lead ternary diagram are not easily hot or cold worked and are difficult to shape by hammering, the most common techniques used by the ancient Europeans and Middle Easterners. This did not deter the Chinese, however, for they had demonstrated technical proficiency with hard, thin walled ceramics by the end of the Neolithic period and were able to use these skills to develop a most unusual casting method called the piece mold process. Advances in ceramic technology played an influential role in the progress of Chinese bronze casting where the piece mold process was more of a technological extension than a distinct innovation. Certainly, the long and specialized experience in handling clay was required to form the delicate inscriptions, to properly fit the molds together and to prevent them from cracking during the pour.
    [Show full text]
  • Production and Analysis of Volatile Flavor Compounds in Sweet Fermented Rice (Khao Mak)
    MATEC Web of Conferences 192, 03044 (2018) https://doi.org/10.1051/matecconf/201819203044 ICEAST 2018 Production and analysis of volatile flavor compounds in sweet fermented rice (Khao Mak) Jittimon Wongsa1,*, Vilai Rungsardthong2, and Tamaki Yasutomo3 1Department of Agricultural Engineering for Industry, Faculty of Industrial Technology and Management, King Mongkut's University of Technology North Bangkok Prachinburi Campus, Prachinburi, Thailand 2Department of Agro-Industrial, Food and Environmental Technology, Faculty of Applied Science, Food and Agro-Industry Research Center, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand 3Department of Bioresource Technology, National Institute of Technology, Okinawa National College of Technology, Okinawa, Japan Abstract. Khao Mak is a sweet fermented rice-based dessert with a unique flavor profile commonly found throughout Thailand. The traditional starter culture (Look Pang) contains yeast, mold and herbs, which is used to ferment cooked glutinous rice. This research studied production of Khao Mak which resulted in volatile flavor compounds that were affected by rice varieties, including white glutinous rice (Kor Khor 6), Japanese rice (Hitomebore) and black glutinous rice (Kam Doi and Leum Phua). Total soluble solids (TSS) as degree Brix, pH, and alcohol concentrations were measured daily during the fermentation period. Volatile flavor compounds were separated and identified by gas chromatography mass spectrometry (GC-MS). At the end of the fermentation, samples had pH ranging from 3.91±0.16 to 4.30±0.09, total soluble solids of 32.65±1.65 to 44.02±1.72qBrix, and alcohol concentrations between 0.33±0.03 and 0.38±0.03% (v/v). The potent odors associated with Khao Mak were alcohol, wine-like, whiskey-like, solvent-like, sweet and fruity.
    [Show full text]
  • Prospects for Food Fermentation in South-East Asia, Topics from the Tropical Fermentation and Biotechnology Network at the End of the Asifood Erasmus+Project
    fmicb-09-02278 October 11, 2018 Time: 15:28 # 1 PERSPECTIVE published: 15 October 2018 doi: 10.3389/fmicb.2018.02278 Prospects for Food Fermentation in South-East Asia, Topics From the Tropical Fermentation and Biotechnology Network at the End of the AsiFood Erasmus+Project Edited by: Yves Waché1,2,3*, Thuy-Le Do4, Thi-Bao-Hoa Do5, Thi-Yen Do6,7, Maxime Haure1,2,3,8, Qingli Dong, Phu-Ha Ho6,7, Anil Kumar Anal9, Van-Viet-Man Le10, Wen-Jun Li11, Hélène Licandro1,2,3, University of Shanghai for Science Da Lorn1,2,3,12, Mai-Huong Ly-Chatain13, Sokny Ly12, Warapa Mahakarnchanakul14, and Technology, China Dinh-Vuong Mai1,2,3,6,7, Hasika Mith12, Dzung-Hoang Nguyen10, Thi-Kim-Chi Nguyen1,2,3, Reviewed by: Thi-Minh-Tu Nguyen6,7, Thi-Thanh-Thuy Nguyen15, Thi-Viet-Anh Nguyen4, Digvijay Verma, Hai-Vu Pham3,16, Tuan-Anh Pham6,7, Thanh-Tam Phan6,7, Reasmey Tan12, Babasaheb Bhimrao Ambedkar Tien-Nam Tien17, Thierry Tran3,18,19, Sophal Try1,2,3,12, Quyet-Tien Phi20, University, India Dominique Valentin3,21, Quoc-Bao Vo-Van22, Kitiya Vongkamjan23, Duc-Chien Vu4, Carmen Wacher, Nguyen-Thanh Vu4 and Son Chu-Ky6,7* Universidad Nacional Autónoma de México, Mexico 1 Tropical Bioresources & Biotechnology International Joint Laboratory, Université Bourgogne Franche-Comté/AgroSup 2 *Correspondence: Dijon- Hanoi University of Science and Technology, Dijon, France, PAM UMR A 02.102, Université Bourgogne 3 4 Yves Waché Franche-Comté/AgroSup Dijon, Dijon, France, Agreenium, Paris, France, Food Industries Research Institute, Hanoi, 5 6 [email protected] Vietnam,
    [Show full text]
  • Research on Jiangxiaobai's Brand Construct Based on Emotional Marketing
    RESEARCH ON JIANGXIAOBAI'S BRAND CONSTRUCT BASED ON EMOTIONAL MARKETING YIN SHAOXUAN 6117195014 AN INDEPENDENT STUDY SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION CRADUATE SCHOOL OF BUSINESS SIAM UNIVERSITY 2019 CONTENTS ABSTRACT .................................................................................................................. 1 CHAPTER I: INTRODUCTION ............................................................................... 3 1.1 Background: ..................................................................................................... 3 1.2 Significance ...................................................................................................... 4 1.3 Research ........................................................................................................... 7 1.4 Emotional Marketing ..................................................................................... 10 1.4.2 The Role of Emotional Marketing ....................................................... 10 1.4.3 Use and Satisfaction ............................................................................. 11 CHAPTER II:LITERATURE REVIEW ............................................................... 15 2.1 Introduction .................................................................................................... 15 2.2 Literature Review ........................................................................................... 16 2.3 Research Gaps ...............................................................................................
    [Show full text]
  • View the Herbs We Stock, Many Of
    BASTYR CENTER FOR NATURAL HEALTH Chinese and Ayurvedic Herbal Dispensary Ayurvedic Herb List Retail price Retail price Ayurvedic Herb Name Ayurvedic Herb Name per gram per gram Amalaki $0.15 Tagar/Valerian $0.15 Arjuna $0.15 Talisadi $0.30 Ashoka $0.15 Trikatu $0.15 Ashwagandha $0.15 Triphala $0.15 Avipattikar $0.15 Triphala Guggulu $0.50 Bacopa $0.15 Tulsi $0.15 Bala $0.15 Vacha $0.15 Bibhitaki $0.15 Vidanga $0.15 Bilva $0.15 Vidari Kanda $0.15 Brahmi/Gotu Kola $0.15 Yashtimadhu/Licorice root $0.15 Bhumyamalaki $0.15 Yogaraj Guggulu $0.50 Calamus Root $0.15 Chandana/Red Sandalwood $0.30 Chitrak $0.15 Dashamula $0.15 Gokshura $0.15 Guduchi $0.15 Haridra/Turmeric $0.15 Haritaki $0.15 Hingvastak Churna $0.15 Kaishore Guggulu $0.50 Kalmegh $0.15 Kapikacchu $0.15 Kumari $0.15 Kutaja $0.15 Kutki $0.30 Manjishtha $0.15 Musta $0.15 Neem $0.15 Pippali $0.15 Punarnava $0.15 Punarnava Guggulu $0.50 Sat isapgul $0.15 Shankpushpi $0.15 Shardunika $0.15 Shatavari $0.15 Shilajit $0.50 Shunti/Ginger Root $0.15 Sitopaladi $0.30 Prices subject to change without notice Updated: 10/2018 BASTYR CENTER FOR NATURAL HEALTH Chinese and Ayurvedic Herbal Dispensary Chinese Raw Herb List Retail price Retail price Chinese Raw Herb Name Chinese Raw Herb Name per gram per gram Ai Ye $0.05 Cao Guo $0.10 Ba Ji Tian $0.10 Cao Wu (Zhi) $0.05 Ba Yue Zha $0.05 Ce Bai Ye $0.05 Bai Bian Dou $0.05 Chai Hu $0.15 Bai Bu $0.05 Chan Tui $0.25 Bai Dou Kou $0.10 Che Qian Zi $0.05 Bai Fu Zi (Zhi) $0.10 Chen Pi $0.05 Bai Guo (Granule) $0.27 Chi Shao Yao $0.10 Bai He $0.10 Chi Shi
    [Show full text]
  • A Taxonomic Note on the Genus Lactobacillus
    TAXONOMIC DESCRIPTION Zheng et al., Int. J. Syst. Evol. Microbiol. DOI 10.1099/ijsem.0.004107 A taxonomic note on the genus Lactobacillus: Description of 23 novel genera, emended description of the genus Lactobacillus Beijerinck 1901, and union of Lactobacillaceae and Leuconostocaceae Jinshui Zheng1†, Stijn Wittouck2†, Elisa Salvetti3†, Charles M.A.P. Franz4, Hugh M.B. Harris5, Paola Mattarelli6, Paul W. O’Toole5, Bruno Pot7, Peter Vandamme8, Jens Walter9,10, Koichi Watanabe11,12, Sander Wuyts2, Giovanna E. Felis3,*,†, Michael G. Gänzle9,13,*,† and Sarah Lebeer2† Abstract The genus Lactobacillus comprises 261 species (at March 2020) that are extremely diverse at phenotypic, ecological and gen- otypic levels. This study evaluated the taxonomy of Lactobacillaceae and Leuconostocaceae on the basis of whole genome sequences. Parameters that were evaluated included core genome phylogeny, (conserved) pairwise average amino acid identity, clade- specific signature genes, physiological criteria and the ecology of the organisms. Based on this polyphasic approach, we propose reclassification of the genus Lactobacillus into 25 genera including the emended genus Lactobacillus, which includes host- adapted organisms that have been referred to as the Lactobacillus delbrueckii group, Paralactobacillus and 23 novel genera for which the names Holzapfelia, Amylolactobacillus, Bombilactobacillus, Companilactobacillus, Lapidilactobacillus, Agrilactobacil- lus, Schleiferilactobacillus, Loigolactobacilus, Lacticaseibacillus, Latilactobacillus, Dellaglioa,
    [Show full text]
  • Metaproteomic Characterization of Daqu, a Fermentation Starter Culture of Chinese Liquor
    ics om & B te i ro o P in f f o o r l m a Journal of a n t r i Chongde et al., J Proteomics Bioinform 2016, 9:2 c u s o J DOI: 10.4172/jpb.1000388 ISSN: 0974-276X Proteomics & Bioinformatics ShortResearch Communication Article OpenOpen Access Access Metaproteomic Characterization of Daqu, a Fermentation Starter Culture of Chinese Liquor Chongde Wu1,2*, Jingcheng Deng1, Guiqiang He1 and Rongqing Zhou1 1College of Light Industry, Textile and Food Engineering, and Key Laboratory of Leather Chemistry and Engineering, Ministry of Education, Sichuan University, Chengdu 610065, China 2Liquor Making Biological Technology and Application of Key Laboratory of Sichuan Province, Zigong 643000, China Abstract Daqu is an essential fermentation starter for the prodcution of Chinese liquor, and it is closely related to the quality and yield of liquor. The aim of this study was to investigate the microbial community of Daqu by using the metaproteomic approach. A total of 45 protein spots in the two-dimensional electophoresis gel were excised and identified. Seventeen protein spots represent 16 proteins that originate from the secretion of bacteria, yeast, and filamentous fungi. Moreover, Nitrobacter winogradskyi, Agrobacterium tumefaciens and Neurospora crassa were first identified in Daqu. To the best of our knowledge, this is the first report on the community structure of Chinese liquor Daqu through metaproteomic analysis. Results presented in this study may further elucidate the microbial community structure in Daqu and may facilitate the development of Daqu for the manufacture of Chinese liquor. Keywords: Chinese liquor Daqu; Metaproteomics; Microbial Daqu extract were investigated based on metaproteomic method.
    [Show full text]