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Tourism Awareness Group) in the Development of Sustainable Tourism in Pramuka Island, Thousand Islands Regency

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Tourism Awareness Group) in the Development of Sustainable Tourism in Pramuka Island, Thousand Islands Regency A Synergy of the Thousand Islands Tourism Office with Pokdarwis (Tourism Awareness Group) in the Development of Sustainable Tourism in Pramuka Island, Thousand Islands Regency Budiarto Dosen Akademi Pariwisata Indonesia, Jakarta [email protected] Abstract Pramuka Island is one of the marine tourism destinations that develops in the Thousand Islands Administrative District of DKI Jakarta. This study aimed to analyze the the Pramuka Island Tourism Awareness Group in developing sustainable tourism. This research is a qualitative descriptive study. Data collection are from observations, interviews, and documentation. The selection of informants used the purposive sampling technique. Data analysis techniques used the data triangulation model. This study indicated that synergy had been established in two phases, namely synergy in the planning phase of tourism development and in the phase of implementing work programs. However, not all work programs can be realized, where there are work programs that do not work in the synergy between the two because they are bumped into a higher policy, dealing with the policy of the Provincial Government of DKI Jakarta Keywords: Synergy, Tourism Development, Thousand Islands Background welfare with optimal utilization. Indonesia is the largest archipelagic One area that has marine potential and country in the world, with an area of began to be developed into a tourist 1,904,569 km2 and a total of 17,508 destination in the Thousand Islands region, islands. The Indonesian region has a which is administratively located in DKI strategic geographical value because it is Jakarta Province. Thousand Islands is one located on the equator and belongs to the of the tourist destinations that is currently Southeast Asian region, flanked by two an alternative for Jakarta and surrounding continents, Asia and Australia, and two areas to fill holiday time through tourist oceans, Pacific and Indian. With a activities. The Thousand Islands location, coastline distance of more than 81,000 km which is close to Jakarta and can be and a sea area of about 3.1 million km2, reached within 1-3 hours without finding a traffic jam, makes this area a choice known as the countries with the greatest destination for the people of Jakarta. marine biodiversity and biodiversity in the world with coastal ecosystems such as development as a tourist destination is in mangroves, coral reefs, and seagrass beds line with Government Regulation No. 50 (Dahuri et al. 1996). The potential existing of 2011 concerning the National Tourism in the coastal and marine areas provides Development Master Plan that the 98 Jurnal EDUTURISMA, Edisi ke-7, Volume IV Nomor 1, Periode Juni 2019 November 2019 Thousand Islands is one of the priority community involvement in managing destinations to be developed. The tourism resources in the Islands becomes Thousand Islands is a group of islands with an important thing. There are 13 indicators high biodiversity and underwater ecosystems of high value. They belong to 2002), covering community participation, the Thousand Islands National Park institutions, infrastructure, private (TINP) area, which has 107,489 ha under involvement, transportation, human the determination of boundaries and resources, regulations and policies, land location in the National Park through management, employment opportunities, Minister of Forestry Decree Number 6310 community partnerships, government and / Kpts-II / 2002 dated June 13, 2002. The private, financial, and promotion Thousand Islands Region, which includes management. Two essential things affect land and water spaces, can be developed the development of tourism, namely its and significantly increased the relationship with formal and non-formal nd the region (Prasetyo, 2011). The natural resources in purpose is a group of people who have a the form of biodiversity of flora and fauna working relationship, have a common owned by the Thousand Islands region are goal, and have an organizational structure natural potentials that attract tourists and to maintain development and tourism - development. cultural environment archipelagic fishing The management and development community culture. plan of tourism certainly requires As a government agency that deals cooperation between the government and with tourism, the Thousand Islands the community. Community participation Tourism Office (Sudinpar) has a vision of in tourism development in the Thousand Islands, particularly in Pramuka island, is - minimum. It affected collaboration for Thousand Islands managing Pramuka Island not optimal. a sustainable tourism area. The Tourism The importance of community Sub-Department has the main task of empowerment as a form of synergy in carrying out development, service, tourism development as an activity based management, and monitoring of tourism on the community, by mainstreaming that and cultural activities and empowering the resources and uniqueness in the communities, cultural performances, community in the form of physical or non- exhibitions, building tourism facilities and physical elements (traditions and culture) infrastructure following the technical inherent in the community must be a policies set by the Head of Office Tourism driving element main activity of tourism and Culture of DKI Jakarta Province and itself. So far, the existing institutions in the operational policies set by the Regent of community are represented by the Tourism the Kepulauan Seribu Regency. Awareness Group (Pokdarwis), which is Community empowerment is one of an institution at the community level the Thousand Islands Tourism Sub- whose members consist of tourism actors who have concern and responsibility and Jurnal EDUTURISMA, Edisi ke-9, Volume V Nomor 1, Periode Juni - November 2020 99 play a role as a motivator in supporting the forums as the communication media for creation of a conducive climate for tourism tourism producers on the thousand islands, growth and development and the especially in the Pramuka Island. realization of tourism. Sapta Pesona in While the objective of this study, enhancing regional development through based on the above description is to tourism and its benefits for the welfare of the surrounding community. According to (Sudinpar and Pokdarwis). the Pokdarwis guidelines of the Ministry of Literature Review Tourism, this Pokdarwis is a self-help group and community initiative in which The certain destination are measured social activities seek to: (1) Increase by its proximity, access ease, attractions, community understanding of tourism, (2) availability of accommodation, amenities Increase the role and community and human resource as the prime mover. In participation in tourism development (3) managing tourist destionation all parties as Increase the value of tourism benefits for stakeholders should perceive that synergy the community/Pokdarwis members, (4) as mandatory(Ritchie and Crouch, 2003). Successful tourism development. In regard Synergy means a combination of elements to the existing condition the research or parts that can produce something better question is drawn as follows: or bigger. According to the Big Indonesian RQ: How the stakeholders united Dictionary, synergy means joint activities top promote cooperation aiming to or operations. Castell et al mention boost tourist satisfaction and flow to synergy derived from the Greek word Pramuka Island. The successful development of Harwood, 2000). Covey in Wati (2013) tourism is not done alone by the local government but requires coordination with combination of elements or parts that can other stakeholders. There needs to be synergy between the government and the Naudé et al, Heyns, Bester, Puig and community. This synergy is expected to Tucker business units or companies to support the development of tourism in the create more excellent work value together Thousand Islands. However, problems than they would work separately, while often occur related to government Also (1996) identifies synergism as a programs to prepare the Thousand Islands discrete cooperative action an institution community to participate in marine such that the total effect is greater than the tourism development. The trend of those number of securities taken independently. involved in managing the Thousand When organizations exploit their uniqueness, the resources reach synergy. effects are beginning to show. As the Steinfield et al (2001) describe a synergy principles of qualified, responsible, and strategy as one in which an organization environment-wise management and explicitly links its virtual and physical governance of tourism enterprises began to presence, utilizing the power of each be degraded, and the lack of the structure channel it has. and function of existing governance 100 Jurnal EDUTURISMA, Edisi ke-7, Volume IV Nomor 1, Periode Juni 2019 November 2019 Gupta and Roos (2001) explain the efficiently achieve organizational goals concept of synergy as the interaction of (Stoner & Freeman, 1996). In addition to two or more intellectual capital resources coordination, communication is an from a previously sovereign organization, essential aspect in creating synergy. which increases the combined impact Communication is divided into two parts arising from value creation and (Sofyandi and Garniwa, 2007), namely: 1). competitive performance, the effect of source-oriented communication; which is greater than the number of communication is the activity by which a individual effects. Argenti (in Krumm, person (source) truly moves
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