The production of the E-range (E=economy, Sisu Auto has an extensive service network The SISU brand is nurtured and main- ecology, ergonomics) began in 1996 and Oy including 17 own operational centres and 30 tained by supplying highly sophisticated qual- Sisu Auto Ab was granted ISO 9001 and AQAP authorised service centres. ity vehicles worldwide. Amongst very large 110 environmental management certificates. Sisu Auto product range includes SISU competitors, SISU is a niche product and com- On January 20, 1997, a co-operation agreement E and HMTV models and the Renault prod- pany: small, independent, flexible, very spe- was signed between Sisu and Renault Trucks. uct range includes Magnum, Premium, Kerax, cialized, very customer oriented, and quality In 1998, the first SISU models were homol- Midlum and Mascott. trucks. ogated in France. Sisu Auto received its largest international order with the sale of 110 SISU Recent Developments E12 6x4 heavy tractors from the French mili- Currently Sisu Auto’s strategy is research- tary. In 2002, Partek sold its interests in Sisu ing and assessing new export projects and Auto to KONE Corporation. KONE became the avenues in very sophisticated markets for parent company of Sisu. specialised vehicles. Currently those markets, Sisu Auto launched its new SISU E18 series under ten countries worldwide, sell some equipped with an 18-litre 630 hp Caterpillar thousands of trucks per year. Sisu Auto’s goal engine, the most powerful truck engine on the is to penetrate and capture a percentage of Finnish market. Also in 2003, the SISU E18T air- those markets. port fire fighting and rescue vehicle with 700 In 2005, Sisu Auto initiated a new mili- hp Caterpillar engine was delivered. tary vehicle development project. The project In 2004, KONE sold Sisu Auto to Suomen includes a new SISU 4x4 off-road truck spe- Autoteollisuus Oy, which is owned by a group cifically designed for the Finnish military. The of investors combining Finnish transport sec- fully armoured light truck has a platform of tor and the operative management of Sisu up to the 10 ton class. It is easily converted to Auto. meet the needs of the mission and can travel Sisu Auto’s international expansion contin- at high speeds; furthermore, the new SISU 4x4 ued to new markets e.g. Switzerland, Norway meets NATO standards. and the United Arab Emirates (UAE). That In co-operation with the Finnish based same year Sisu Auto began delivery of 40 ton Patria and German MAN – Mobile Bridges Market Renault Trucks and its brand through imports, SISU and Renault, the cabins satisfy the 5-axle SISU E12 gravel trucks to Switzerland. GmbH, Sisu Auto is building on the SISU E15 The Finnish SISU truck is something special sales, spare parts and service in Finland. demanding use when driving on narrow and The SISU 8x8 military off-road trucks were chassis a 10x10 (5 axle drive) heavy mobile and unique in the worldwide truck building The Renault brand has strongly increased hilly forest roads with a full load in Finland. launched at the IDEX 2005 exhibition in Abu bridge vehicle for the Finnish military. business. SISU offers customers complete and its market share especially in delivery trucks Dhabi, UAE. In 2006, Sisu Auto will celebrate ready trucks directly from the factory with all and semi-trailer tractors. Renault is the sec- History its 75th anniversary under the brand name Promotion options installed. The customer takes delivery ond largest brand in the 5 to 16-ton class, Sisu The history of Sisu Trucks dates back to April 1, SISU. The strength of Sisu Auto lies in arctic know- Things you didn’t know ABOUT… of the truck from the factory, registers it and Auto imports annually over 250 Renault trucks. 1931, when Tor Nessling founded the company how and flexible production technology as begins to operational use the new vehicle. This Since 1997 over 1,500 Renault Trucks had been Oy Suomen Autoteollisuus Ab. The term “Sisu” Product well as its specialisation in developing and SISU is not common in the truck building business imported to Finland. is a Finnish word meaning guts, grit, determi- Sisu Auto has a wide product range that cov- delivering trucks for demanding driving condi- • Suomen Alkoholiliike (ALKO) was one since most manufactures build only e.g. the nation, qualities highly regarded as ideals by ers all transportation assignments. It ranges tions. SISU trucks are over 65% Finnish made of the first customers to purchase a SISU chassis, the other components come from vari- Achievements Finns. By 1932 the first twelve SISU trucks were from light Renault Trucks in the 5-ton gross and they receive the Finnish mark of origin, truck in 1931, when the company started. ous manufacturers and are assembled mostly In Finland, SISU and Renault together provide completed. The first prototype armoured mili- vehicle load class up to heavy SISU timber and “Made in Finland”. • In 1932, after prohibition in Finland, the at those specific location. customers a range of robust trucks covering all tary vehicle was produced in 1938. gravel trucks and special vehicles in the 60-ton SISU’s strategy is focused on heavy class first bottles of alcohol were transported As an independent truck manufacturer, transportation assignments in the over 5-ton SISU acquired its factory site in Karjaa, gross vehicle load class. trucks and special vehicles for very demand- by SISU trucks to thirsty Finnish cus- SISU uses only the best components available gross vehicle load classes. about 70 kilometres from Helsinki, in 1941. A ing conditions: Heavy tomers. from around the world. For example, SISU use The SISU factory in Karjaa, close to new assembly hall of 150,000 m2, with a 100- Duty, High Power, • In 1963 the first mass-produced truck, the Cummins, Renault and Caterpillar engines, ZF Helsinki, is owned by Suomen Autoteollisuus metre-long conveyor belt, was opened at the Multi Axle, and On-Off SISU KB-117, was introduced. This was the and Eaton Fuller gearboxes, SISU and Renault Oy, which in turn is owned by an investment Karjaa factory in 1961, which represented the Road. first tip-up cab in Europe. axles etc. group (specialised in the logistics, forwarding largest of its kind at that time in Finland. • From 1970-80, Suomen Autoteollisuus In Finland SISU is the third largest truck and transportation business) and manage- In 1981 Suomen Autoteollisuus became Brand Values was the importer of Rolls-Royce and brand in vehicles of the over 16-ton gross load ment from within the company. In 2004, turn- Oy Sisu-Auto Ab. Sisu Auto in 1985 became an The core business of Bentley cars to Finland. class and has approx. 20% market share. SISU over of the company was €140 million and had entirely state-owned company, and Sisu closed Sisu Auto is SISU spe- • From 1989-95, SISU Racing was opera- is the market leader in gravel and heavy 4 and over 500 employees. its bus production activities. cial trucks and Renault tional with the factory team winning 5-axle over 26-ton vehicles. The annual pro- The cabins used by SISU are manufac- On May 1, 1994, Valmet Oy’s transport and Truck sales and ser- three European championships in Truck duction output of SISU trucks is about 500 tured by the Renault Trucks cabin factory in tractor businesses were merged with Sisu. The vice in Finland. This Racing. vehicles. Normandy, France. Since the co-operation share of Sisu’s traditional business was less includes the export • Every second gravel truck and every third The manufacturer of SISU trucks, Oy Sisu began in 1997, over 3,000 SISU trucks have than one-fifth, with trucks accounting for just of SISU special trucks timber truck in Finland is a SISU. Auto Ab, has a co-operation agreement with been equipped with Renault cabs. As a result over 10% of the Sisu Group’s net sales that in very sophisticated Renault Trucks of France. Sisu Auto represents of the joint product development between year. market sectors. www.sisuauto.com

90 Superbrands Finland 91 The production of the E-range (E=economy, Sisu Auto has an extensive service network The SISU brand is nurtured and main- ecology, ergonomics) began in 1996 and Oy including 17 own operational centres and 30 tained by supplying highly sophisticated qual- Sisu Auto Ab was granted ISO 9001 and AQAP authorised service centres. ity vehicles worldwide. Amongst very large 110 environmental management certificates. Sisu Auto product range includes SISU competitors, SISU is a niche product and com- On January 20, 1997, a co-operation agreement E and HMTV models and the Renault prod- pany: small, independent, flexible, very spe- was signed between Sisu and Renault Trucks. uct range includes Magnum, Premium, Kerax, cialized, very customer oriented, and quality In 1998, the first SISU models were homol- Midlum and Mascott. trucks. ogated in France. Sisu Auto received its largest international order with the sale of 110 SISU Recent Developments E12 6x4 heavy tractors from the French mili- Currently Sisu Auto’s strategy is research- tary. In 2002, Partek sold its interests in Sisu ing and assessing new export projects and Auto to KONE Corporation. KONE became the avenues in very sophisticated markets for parent company of Sisu. specialised vehicles. Currently those markets, Sisu Auto launched its new SISU E18 series under ten countries worldwide, sell some equipped with an 18-litre 630 hp Caterpillar thousands of trucks per year. Sisu Auto’s goal engine, the most powerful truck engine on the is to penetrate and capture a percentage of Finnish market. Also in 2003, the SISU E18T air- those markets. port fire fighting and rescue vehicle with 700 In 2005, Sisu Auto initiated a new mili- hp Caterpillar engine was delivered. tary vehicle development project. The project In 2004, KONE sold Sisu Auto to Suomen includes a new SISU 4x4 off-road truck spe- Autoteollisuus Oy, which is owned by a group cifically designed for the Finnish military. The of investors combining Finnish transport sec- fully armoured light truck has a platform of tor and the operative management of Sisu up to the 10 ton class. It is easily converted to Auto. meet the needs of the mission and can travel Sisu Auto’s international expansion contin- at high speeds; furthermore, the new SISU 4x4 ued to new markets e.g. Switzerland, Norway meets NATO standards. and the United Arab Emirates (UAE). That In co-operation with the Finnish based same year Sisu Auto began delivery of 40 ton Patria and German MAN – Mobile Bridges Market Renault Trucks and its brand through imports, SISU and Renault, the cabins satisfy the 5-axle SISU E12 gravel trucks to Switzerland. GmbH, Sisu Auto is building on the SISU E15 The Finnish SISU truck is something special sales, spare parts and service in Finland. demanding use when driving on narrow and The SISU 8x8 military off-road trucks were chassis a 10x10 (5 axle drive) heavy mobile and unique in the worldwide truck building The Renault brand has strongly increased hilly forest roads with a full load in Finland. launched at the IDEX 2005 exhibition in Abu bridge vehicle for the Finnish military. business. SISU offers customers complete and its market share especially in delivery trucks Dhabi, UAE. In 2006, Sisu Auto will celebrate ready trucks directly from the factory with all and semi-trailer tractors. Renault is the sec- History its 75th anniversary under the brand name Promotion options installed. The customer takes delivery ond largest brand in the 5 to 16-ton class, Sisu The history of Sisu Trucks dates back to April 1, SISU. The strength of Sisu Auto lies in arctic know- Things you didn’t know ABOUT… of the truck from the factory, registers it and Auto imports annually over 250 Renault trucks. 1931, when Tor Nessling founded the company how and flexible production technology as begins to operational use the new vehicle. This Since 1997 over 1,500 Renault Trucks had been Oy Suomen Autoteollisuus Ab. The term “Sisu” Product well as its specialisation in developing and SISU is not common in the truck building business imported to Finland. is a Finnish word meaning guts, grit, determi- Sisu Auto has a wide product range that cov- delivering trucks for demanding driving condi- • Suomen Alkoholiliike (ALKO) was one since most manufactures build only e.g. the nation, qualities highly regarded as ideals by ers all transportation assignments. It ranges tions. SISU trucks are over 65% Finnish made of the first customers to purchase a SISU chassis, the other components come from vari- Achievements Finns. By 1932 the first twelve SISU trucks were from light Renault Trucks in the 5-ton gross and they receive the Finnish mark of origin, truck in 1931, when the company started. ous manufacturers and are assembled mostly In Finland, SISU and Renault together provide completed. The first prototype armoured mili- vehicle load class up to heavy SISU timber and “Made in Finland”. • In 1932, after prohibition in Finland, the at those specific location. customers a range of robust trucks covering all tary vehicle was produced in 1938. gravel trucks and special vehicles in the 60-ton SISU’s strategy is focused on heavy class first bottles of alcohol were transported As an independent truck manufacturer, transportation assignments in the over 5-ton SISU acquired its factory site in Karjaa, gross vehicle load class. trucks and special vehicles for very demand- by SISU trucks to thirsty Finnish cus- SISU uses only the best components available gross vehicle load classes. about 70 kilometres from Helsinki, in 1941. A ing conditions: Heavy tomers. from around the world. For example, SISU use The SISU factory in Karjaa, close to new assembly hall of 150,000 m2, with a 100- Duty, High Power, • In 1963 the first mass-produced truck, the Cummins, Renault and Caterpillar engines, ZF Helsinki, is owned by Suomen Autoteollisuus metre-long conveyor belt, was opened at the Multi Axle, and On-Off SISU KB-117, was introduced. This was the and Eaton Fuller gearboxes, SISU and Renault Oy, which in turn is owned by an investment Karjaa factory in 1961, which represented the Road. first tip-up cab in Europe. axles etc. group (specialised in the logistics, forwarding largest of its kind at that time in Finland. • From 1970-80, Suomen Autoteollisuus In Finland SISU is the third largest truck and transportation business) and manage- In 1981 Suomen Autoteollisuus became Brand Values was the importer of Rolls-Royce and brand in vehicles of the over 16-ton gross load ment from within the company. In 2004, turn- Oy Sisu-Auto Ab. Sisu Auto in 1985 became an The core business of Bentley cars to Finland. class and has approx. 20% market share. SISU over of the company was €140 million and had entirely state-owned company, and Sisu closed Sisu Auto is SISU spe- • From 1989-95, SISU Racing was opera- is the market leader in gravel and heavy 4 and over 500 employees. its bus production activities. cial trucks and Renault tional with the factory team winning 5-axle over 26-ton vehicles. The annual pro- The cabins used by SISU are manufac- On May 1, 1994, Valmet Oy’s transport and Truck sales and ser- three European championships in Truck duction output of SISU trucks is about 500 tured by the Renault Trucks cabin factory in tractor businesses were merged with Sisu. The vice in Finland. This Racing. vehicles. Normandy, France. Since the co-operation share of Sisu’s traditional business was less includes the export • Every second gravel truck and every third The manufacturer of SISU trucks, Oy Sisu began in 1997, over 3,000 SISU trucks have than one-fifth, with trucks accounting for just of SISU special trucks timber truck in Finland is a SISU. Auto Ab, has a co-operation agreement with been equipped with Renault cabs. As a result over 10% of the Sisu Group’s net sales that in very sophisticated Renault Trucks of France. Sisu Auto represents of the joint product development between year. market sectors. www.sisuauto.com

90 Superbrands Finland 91