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Origin Al Article International Journal of Mechanical and Production Engineering Research and Development (IJMPERD) ISSN (P): 2249–6890; ISSN (E): 2249–8001 Vol. 10, Issue 3, Jun 2020, 3145–3158 © TJPRC Pvt. Ltd. EXPLORING CHARACTER COMPLEXITIES AND STORYTELLING STYLE OF AMAZON PRIME’S WEB SERIES MADE IN HEAVEN: DEPICTION OF CULTURAL AND SOCIAL STIGMAS THROUGH BIG FAT INDIAN WEDDINGS SHIVANSHU PATHAK & ALISHAH SYEDAIN Assistant Professor, Amity School of Communication, Amity University, AUUP, Lucknow, India ABSTRACT Over the top platforms are leading the new media market today. People are watching content on smartphones and other devices with the principle concept of going solo.Accessibility of content on a single click and the privacy to watch desired content has given rise to the over the top platforms rapidly in the past five years.Online streaming has popularised a new genre of content-driven web series amongst viewers. The 'on the go" nature of web series gives the flexibility to access web episodes at ease. This main objective of this study is to explore the narrative and story development style of a very popular Amazon Prime's web series Made in Heaven, released in 2019. The very popular series depicts social issues and stigmas in contemporary way. The show highlights conservative mindsets of supposedly liberal societies in a quintessential narrative. Original Article The study aims to understand the different character journeys and relationship graphs as the season proceeds. The study will also analyze the viewers perspectives on the content of Made in Heaven. The methodology adopted for the research is the analysis of the content of Amazon Prime's Made in Heaven (2019) in- depth with each episode of the season. The researcher would also incorporate a survey with the viewers of the series to understand their opinions. Based on the responses, a narrative and story progression graph of Made in Heaven is discussed KEYWORDS: Over the Top platform, Web series, Amazon Prime, Made in Heaven & Zoya Akhtar Received: Apr 23, 2020; Accepted: May 13, 2020; Published: Jul 13, 2020; Paper Id.: IJMPERDJUN2020298 INTRODUCTION India is the fastest-growing entertainment and media market globally. In the last 5 years, there has been a significant rise in the OTT (Over the Top) media services which offer direct video streaming services to viewers. The concept is driven form video on demand and has attracted viewers tremendously. The Net Neutrality has paved the path to welcome International and domestic online streaming platforms in the market. Through an enhanced distribution network, these platforms forayed into untapped territories and languages leading to a resounding rise in viewership. Of course, the same also must be credited to the Indian Government's initiative of 'Digitisation', and 'Jiofication’ of the country. As of January 2018, 430.3 million users accessed the internet through mobile devices, 93 percent of the total number of internet subscribers in India (EY & FCCI, 2018). Technological disruption has altered consumption patterns, and an improvement in internet penetration has re-branded India’s digital revolution in entertainment.(Singh, 2019) As per the report published by Telecom Regulatory Authority of India on 3rd Oct 2018, the number of Internet subscribers in June 2018 is 512.26 million showing a 3.7% increase from that of March 2018. Out of the www.tjprc.org SCOPUS Indexed Journal [email protected] 3146 Shivanshu Pathak & Alishah Syedain 512.26 million internet subscriber base, 66.15% are from urban areas and the remaining 33.85% are from rural areas.(Grover & Kadam, 2019) What is OTT(Over the top) platform? OTT is simply the delivery of video and audio content, via the internet directly to the user(s) connected devices. It allows access to services anywhere anytime and on any device. Consumers are now getting access to on-demand content on these OTT platforms alongside traditional linear content. Many professionals have predicted OTT platforms to be the future of this industry. (Mark Hooper, 2010) In 2018, the OTT industry was valued at Rs. 21.5B. In 2019, its value has reached Rs. 35B. It is showing signs of growth typical of a young industry about to explode onto the scene. According to a recent report by PwC, the OTT market is set to grow at a rate of 22% to reach Rs 12,000 crore in the next four years. The soon-to-arrive 5G networks will only work as a shot in the arm for OTT platforms.(Khatri, 2020) Netflix, Amazon Prime Video, Hotstar, Zee5, ALTBalaji, MX Player, and Voot are the popular OTT platforms that provide easy access to movies, television shows, documentaries, and web series from all over the world.(Moochhala, 2018) These platforms are producing ‘original shows’, ‘original movies’ along with streaming popular movies, classics and prominent television shows like Game of Thrones, Friends, Big Bang Theory, Crown, Grey’s Anatomy, Money Heist, Arcos and others. (See Netflix) (See Amazon Prime Video) &(Hotstar). This gives ease, quality content and accessibility to global content to viewers worldwide. Action, Romance, Sitcoms, Thrillers, horror, historical and drama are the preferred genres of web series. Sitcom, Drama and Thrillers lead the online streaming platforms.(Barra, 2009) Online streaming apps enjoy a distinct advantage over any other mainstream entertainment platform. Unlike a typical television channel or a movie theatre, online streaming apps allow the viewer to choose and decide what, where and when to watch the videos they like irrespective of the barriers of time, space and location(Das, 2020) These platforms are streaming popular TV web series of Hollywood and world cinema along with producing original shows. The web series is the most popular genre of online streaming apps providing a plethora of options to viewers worldwide. (Singh, 2019) The inclination towards web series has been observed across all age groups. Internet users have happily switched their interest from television episodes to web episodes. The fact that web series do not have censorship, limited episodes, producers, and directors have a blanket of creative liberty to create impactful content. Based on the demand of the show and the response by the viewers, content creators extend seasons to proceed the storylines.(Grover & Kadam, 2019)(Bucaria) Amazon Prime Video is an American OTT platform owned by Amazon Pvt Ltd. The prime video was launched in India in 2016 and is currently the second most popular video streaming service after Hotstar. Amazon Prime Video has given platform to many original Indian fictional television web series like Family man, Inside Edge, four more shots please, and Made in Heaven. The interesting point is that prominent directors and writers are showing interest in web content. Many directors like Anurag Kashyap, Ekta Kapoor, and Zoya Akhtar are directing and producing web series on these platforms. Impact Factor (JCC): 8.8746 SCOPUS Indexed Journal NAAS Rating: 3.11 Exploring Character Complexities and Storytelling Style of Amazon Prime’s Web Series Made in Heaven: 3147 Depiction of Cultural and Social Stigmas through Big Fat Indian Weddings The researcher will study the storytelling style and character complexities and relationship dynamics of a 2019 Amazon Prime's web series Made in Heaven, Season 1 in complete depth. Made in Heaven- Literature Review Made in Heaven was released on Amazon Prime on 8th March 2019. The show has an IMDb rating of 8.3/10 and has received positive reviews from renowned film critics.(IMDb, 2019) The show Made in Heaven is an original web series of Amazon Prime Video produced by Excel Entertainment, owned by Farhan Akhtar and Ritesh Sidhwani. Prominent Hindi film director, Zoya Akhtar and Reema Kagti are the creators of the show. Akhtar and Kagti have collaborated for several mainstream film projects together. The creators of the show arepopular personalities with a series of credible work lineage: Table 1.1 Creators Role in Made In Prominent works: Prominent Heaven Season 1 Directorial works: Writer Zoya Akhtar Writer-Director Luck by Chance, Zindagi na Talaash, Gully Milegi Dobara, Dil Dhadakne Boy Do, Gully Boy Reema Kagti Writer Honeymoon Travels Pvt. Gully Boy Ltd, Talaash, Gold Alankrita Shrivastava Writer- Director Turning 30, Lipstick under Lipstick under my my Burkha Burkha Nitya Mishra Director Assistant director in Life of Pi, Namesake, Relutant Fundamentalist Prashant Nair Director Umrika Made in Heaven (2019) is a fictional television web series based in Delhi. The plot of the story revolves around life chronicles of two protagonists Tara and Karan, who together run a high-profile wedding planning company in Delhi named "Made in Heaven". The web series intricately deals with social and cultural stigmas under the blanket of big fat Indian weddings. The supposedly liberal fabric of upper crust unravels as the duo navigates through arranged marriages. The web series has released one season with nine episodes in 2019. Each episode is focussing on a different issue highlighting the relationship and cultural nuances through the weddings.(IMDb, 2019)(https://www.youtube.com/, 2019) www.tjprc.org SCOPUS Indexed Journal [email protected] 3148 Shivanshu Pathak & Alishah Syedain Table 1.2 Season 1 Name of Writer Director Season 1 Name of Writer Director Episode Episode Episode Episode 1 "All That Alankrita Zoya 6 "Something Alankrita Prashant Nair Glitters Is Shrivastava, Akhtar Old, Shrivastava, Gold" Zoya Akhtar, Something Zoya Akhtar, Reema Kagti New" Reema Kagti 2 "Star Struck Alankrita Zoya 7 "A Royal Alankrita Nitya Mishra Lovers" Shrivastava, Akhtar Affair" Shrivastava, Zoya Akhtar, Zoya Akhtar, Reema Kagti Reema Kagti 3 "It's Never Alankrita Nitya 8 "Pride and Alankrita Alankrita Too Late" Shrivastava, Mishra Bridezilla" Shrivastava, Shrivastava Zoya Akhtar, Zoya Akhtar, Reema Kagti Reema Kagti 4 "The Price of Alankrita Nitya 9 "The Great Alankrita Alankrita Love" Shrivastava, Mishra Escape" Shrivastava, Shrivastava Zoya Akhtar, Zoya Akhtar, Reema Kagti Reema Kagti 5 "A Marriage Alankrita Prashant of Shrivastava, Nair Convenience Zoya Akhtar, “ALWAYS FIND A UNIQUE STORY.100 YEARS OF CINEMA HAS HAPPENED.
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