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experience! Radio & Music Shows Television Magazines Books Digital Services Bertelsmann SE & Co. KGaA Carl-Bertelsmann-Strasse 270 International D-33311 Gütersloh www.bertelsmann.de ENGL_ERLEBEN_00_Umschlag.indd 2 28.03.13 12:16 ENGL_ERLEBEN_03_Schmutztitel.indd 3 28.03.13 12:17 04 Contents 05 experience! Television Shows Books International Magazines Digital Radio & Music Services Good news, bad news. And Exciting shows, popular docu- From draft manuscript to Opening up growth markets: China, Spain, India, France: Success with new media: Clicking into the future: How a Tailor-made solutions the hard work that goes into mentaries and happy winners bestseller: The long road to Corporate Centers in China, G + J magazines also have a The young qeep team French radio station wins new for services and customers presenting it reputably and in over 20 countries producing a successful book Brazil and India strong international presence develops fresh ideas for listeners daily worldwide successfully Without American Idol pop star Kelly Random House is the world’s biggest On the fringes of Bertelsmann’s global It’s common knowledge that, with titles mobile phones Few media face such great challenges More than 63,000 employees in Every evening Peter Kloeppel, Ulrike Clarkson would probably still be the trade book publisher, based in New York. management meeting we interviewed like stern, Geo and Brigitte, Gruner+Jahr When Bertelsmann invests several as radio at this point. The days of long 40 countries are hard at work serving von der Groeben and their colleagues girl next door from Texas. And without The books of many international best- Annabelle Yu Long, Thomas Macken- is the home of fascinating magazines in millions of euros in a Cologne start-up, radio programs are gone, as are those business customers in many different face the cameras. Whether for political L‘amour est dans le pré many a French selling authors and Nobel Prize winners brock and Pankaj Makkar – the heads Germany. But what does the publishing it has good reasons for doing so. The of endlessly repeating loops of hits. But industries. But what goes into producing headlines, business updates, or the farmer would still be going to bed alone are published here – including The of the Corporate Centers in China, Brazil company have on the market in other young team of founders has made the what needs to be done differently today? a product and then shipping it to over latest sports scores, RTL Aktuell is the after mucking out the stables. This Power of Habit by Charles Duhigg. We and India – to discuss their interna- countries? We spoke to readers world- right move at the right time with the What opportunities does Web 2.0 offer? 180 countries? Who is involved in the channel’s foremost news show. We applies beyond France and America too, follow him and his editor on a book’s tional careers, their multifaceted roles wide about their favorite magazines idea of transferring gaming and friend The team of the French radio station Fun many different services behind this accompany the team and show how of course, as the most successful shows path from initial idea to market launch. and recognizing and tapping into the and discovered a surprising diversity of networks from the Internet to cell Radio knows what ideas will make them process? And how is it possible to coor- much hard work goes into creating a are one thing above all: worldwide audi- opportunity of growth markets, espe- titles – from an art magazine in India to phones. fit for the future – and are gaining new dinate such a huge logistics network? few minutes of TV news. ence favorites! cially in this age of new media. China’s most popular fashion title. listeners in the process. We also take A behind-the-scenes look at a company a look at BMG’s music rights manage- that tends to stay in the background ment business – a response to the rapid as a service provider. 22 changes in the music industry. 06 14 30 36 46 52 60 Thomas Rabe: ‘An interplay of continuity and change’ The CEO of Bertelsmann talks about new strategies, internationality and growth. 68 ENGL_ERLEBEN_04-05_Inhalt.indd 4 28.03.13 12:26 ENGL_ERLEBEN_04-05_Inhalt.indd 5 28.03.13 12:26 06 Television 07 Television To the point – RTL Aktuell The news with Peter Kloeppel and Ulrike von der Groeben: relevant and close to the people, expert and easily understood. 20 minutes that involve many hours of work for correspon- dents around the world and an editorial team of 15 in Cologne Text: Steffi Kammerer. Photos: Arne Weychardt t’s 5:53 p.m. Editorial Director Gerhard Kohlenbach broods over the schedule, tallying up the seconds. A young colleague hands him a report: A model has died following a beauty treatment. He glances at it, shakes his head, then he asks those around him: “Should we say, ‘Merkel stays’ or ‘Merkel stayed’? ‘Stays.’” IAn ordinary yet exciting news day in the RTL Aktuell news- room in Cologne, with a little over 45 minutes to go before the show goes on air. The German Chancellor is visiting Athens today, awaited by protesters bearing Molotov cocktails. And in Roswell, New Mexico, the Austrian Felix Baumgartner is poised to break the sound barrier in a free-fall jump from an altitude of 39 km. For hours, it has been unclear whether he can make the attempt as the wind is unfavorable. For the program, this means a potential hole of about two minutes. An alternative to the live report is prepared – a visit to Barack Obama’s grandmother in Kenya. A ENGL_ERLEBEN_06-13_ RTL TV.indd 6 28.03.13 15:40 ENGL_ERLEBEN_06-13_ RTL TV.indd 7 28.03.13 15:40 08 Television 09 on the left the incoming reports, in the middle anymore. At that point there has to be one per- his schedule, or running order. He quietly reads son in charge who says that a piece needs to be out the scripts to himself again and again. Every ten seconds longer or shorter. The next morning sentence has to sound good: “It’s a nerve-wrack- we can talk about everything – including wheth- News & Magazines ing day today in Roswell, New Mexico.” He edits: er I made a mistake.” He has been Managing RTL Aktuell, RTL Punkt 12, RTL “It is a truly nerve-wracking day.” Editor since 2002 and also Editorial Director for Nachtjournal, VOX Nachrich- Peter Kloeppel arrives and calls out: “Es- five years, running a 15-strong editorial team. ten, news on n-tv. RTL Group’s ther’s on the Web.” He has posted the news of a They are all on an informal first-name basis. German television channels of- fer a variety of news programs, colleague’s early retirement on Facebook. One Some of them have worked together for many plus tabloid-style magazine has to take the time to give people their due. As years. Kohlenbach has been with RTL Televi- programs like Exklusiv, Explosiv always, he was in make-up by 5:40 p.m. A quick sion since 1994. When Peter Kloeppel’s 20th and Prominent! The broadcast center in the Deutz district of four minutes is all it takes to prepare his face for anniversary as anchorman of RTL Aktuell was Cologne is a state-of-the-art television. celebrated in spring 2012 there were not only building with high-tech digital Kohlenbach is also focused, but calm. “We official speeches, but also a very private party studios mounted on springs to never really start the show without still being where the editorial team treated their Chief Edi- protect them from vibrations. The building is equipped with short of reports,” he says. “6:30 to 6:45 p.m. tor to a rousing rendition of songs with rewritten emergency generators. is the most stressful time for me. Before that lyrics, accompanied by weatherman Christian nothing’s really in yet. Then everything starts Häckl on the piano. When Kloeppel went down happening at once. Half of the reports still need on bended knee in thanks and started a Mexican 2:00 p.m. some changes.” Even during the show, some- wave, many a tear was shed, says sports present- What are the latest news develop- thing changes a little virtually every time, he er Ulrike von der Groeben who has co-hosted ments? What’s happening in the says, but that is routine. “Of the team that are thousands of programs with him. world? And what are the results of the editorial team’s research there today, 80 percent were here during our When she is out and about in Cologne, people in the newsroom? Topics that will coverage of the Iraq war and 9/11. This puts often ask her to “Say hello to Mr. Kloeppel for be discussed at the conference at me at ease, too – everyone here knows what’s me,” or ask “Is he really as nice in real life?” 2:00 p.m. important and what needs to be done.” “Yes, he is,” she tells them. “He’s very well Kohlenbach is responsible for the balance of brought-up. And despite all his success he’s the program. “We usually manage it by consen- someone who’s not above saying thank you.” sus, but in the end I have to make the decisions. She has been married to her husband only a 10:30 a.m. “The show has From 5:30 p.m., we don’t discuss things much year longer than she has been sitting next to A The morning starts with research online and in numerous print media.