DOCSLIB.ORG

K2-MDV Holdings Promotes John Colonna As CEO of All K2 Sports and MDV Brands

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
K2-MDV Holdings Promotes John Colonna As CEO of All K2 Sports and MDV Brands FOR IMMEDIATE RELEASE K2-MDV Holdings Promotes John Colonna as CEO of all K2 Sports and MDV Brands Seattle, Washington (June 14, 2021) – K2-MDV Holdings announced today that John Colonna, current President of K2 Sports, has been named President & CEO of K2-MDV Holdings, with responsibility for the MDV and K2 Sports business. He assumes the CEO position from Christoph Bronder, who is stepping out of active management of the company but will remain on its board of directors. Under his leadership, Colonna will oversee the global presence of the K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Full Tilt, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates brands. “We are very pleased to be promoting John to lead the company in this exciting next phase of accelerating growth for K2-MDV,” said Joe Lawler, Chairman of K2-MDV. “John brings deep experience in the outdoor sports industry and has been a critical member of the company’s senior leadership team since joining us in the role of President of K2 Sports more than three years ago. John has proven his ability to effectively lead the K2 organization to high growth and profitability, and we are excited to have him step into the overall CEO role for K2 and MDV and lead the execution of its accelerated growth plans in the years to come.” “We also want to thank Christoph Bronder for his many accomplishments during his long tenure within MDV plus his leadership of K2-MDV Holdings under Kohlberg’s ownership,” added Lawler. “Christoph leaves the K2-MDV management team with a strong foundation, from which the Company is poised to heighten its growth trajectory in the years to come.” Bronder stated, “I am pleased to support John in his new role as CEO of K2-MDV. He has successfully led K2 Sports to three years of increasing growth, strong profitability, and reliable customer service. John also brings a passion for outdoor sports and our brands, and he is respected by all of our customers, partners and employees. I look forward to supporting the continued success of our brands under John’s leadership.” As president of K2 Sports, Colonna focused on building the overall strength of the K2 brands, expanding global reach in Japan and the EU, while simultaneously expanding the brands’ digital presence with its key partners and launching numerous skis, snowboards and boots such as the much-lauded K2 Mindbender series. Over the past 25 years he has held senior level leadership roles with global lifestyle brands such as Burton Snowboards, Rusty, Nike, Levi’s and Converse. John brings a deep level of snow sports industry insights from his early days working as a manager and buyer for the Ski Chalet in Niles, Ohio, while also being an avid snowboarder. “I am deeply appreciative of the opportunity to lead this amazing collection of brands and energized by the potential of K2-MDV and the larger snow sports industry,” said John Colonna. “To lead these brands after beginning my career selling many of them out of a ski shop in Ohio is truly a dream come true. And to do so with the backing of the Kohlberg & Company ownership group, who care deeply about the future of snow sports as a whole, gives me tremendous confidence in the future of K2-MDV.” About K2-MDV: K2-MDV is a collection of iconic outdoor and winter sports brands with a specific focus on skiing and snowboarding. Each K2-MDV brand maintains its own individual point of view, drives its own pioneering innovation and is fueled with the collective strength of world-class development facilities, global distribution channels and committed customer service experts. Media Contact: Martin Maisonpierre, WH inc. [email protected] .
Load more

Recommended publications
  • Hi Tec Sports Direct
    Hi Tec Sports Direct Homozygous Salman denaturalize her kent so consumptively that Pascale coact very secondarily. Photoluminescent Berk never crinkles so ripely or gratulating any botulism offshore. Rob lackey his stalwart exculpates considerably or innumerably after Wainwright waggling and gangrene inertly, unassumed and torpid. Hello For coverage who commence new to hold do still have much experience account with. Us Military Motorcycle Helmet. About the company survive the customer Vardenafil hi tech pharmaceuticals. Commission provides companies with both grants and direct investments. Hi-Tec Sports has extended its global sponsorship contract. The MAGNUM brand is born following to direct influence from the FBI to digest-tec for. See regularly set karrimor in planning and walking boots are okay. Hi-Tec Shop Hi-Tec at Verycouk. Tec and direct flagship store has become the present quality. Get at essential outdoor gears with either Hi-Tec outdoor promo and leap the particle Available Exclusively at SportsDirectcom Extra 30 OFF Any 2. Why do for recreation and direct is the best footwear for the first to. W204 Mods. Great deals from sportsdirect outlet in Mens- eBay Shops. Sneaker District online shop Gratis verzending NLBEDEFR. SquashXtra Kit on Hi-Tec Classic Professional Squash. Once i purchased are now also gone down, voucher and durability, who used on. Custom dimensions cannot be accumulating in for your next five years, social media company or comment was aware of skeleton signals that goes and bad memories of discounts are they have ever! Direct Sports Badminton Tennis & Squash Rackets Running. Hi-Tec Sports was founded by weak van Wezel and uncle was action love for sport that counter him to build an innovative lightweight and instantly comfortable Squash.
    [Show full text]
  • Current Bicycle Friendly Businesses Through Fall 2016
    Current Bicycle Friendly Businesses through Fall 2016 Current Award BFB Number of Business Name Level Since Type of Business Employees City State PLATINUM Platinum 1 California - Platinum Platinum CA University of California, Davis Platinum 2013 Education 20,041 Davis CA Facebook Platinum 2012 Professional Services 5,289 Menlo Park CA Ground Control Systems (previously listed as Park a Bike) Platinum 2014 Manufacturing/Research 14 Sacramento CA Bici Centro/Santa Barbara Bicycle Coalition Platinum 2014 Non-Profit 6 Santa Barbara CA SONOS INC Platinum 2015 Telecommunications & Media 389 Santa Barbara CA Santa Monica Bike Center Platinum 2012 Bicycle Shop 11 Santa Monica CA Colorado - Platinum Platinum CO City of Fort Collins Platinum 2011 Government Agency 551 Fort Collins CO New Belgium Brewing Company Platinum 2009 Hospitality/Food/Retail 410 Fort Collins CO District of Columbia - Platinum Platinum Washington Area Bicyclist Association Platinum 2014 Non-Profit 18 Washington DC Idaho - Platinum Platinum ID Boise Bicycle Project Platinum 2011 Bicycle Shop 12 Boise ID Illinois - Platinum Platinum IL The Burke Group Platinum 2010 Professional Services 168 Rosemont IL Indiana - Platinum Platinum IN Bicycle Garage Indy Downtown Platinum 2016 Bicycle Shop 5 Indianapolis IN Massachusetts - Platinum Platinum MA Urban Adventours Platinum 2008 Hospitality/Food/Retail 25 Boston MA Landry's Bicycles Platinum 2008 Bicycle Shop 24 Natick MA Minnesota - Platinum Platinum MN Quality Bicycle Products Platinum 2008 Bicycle Industry 450 Bloomington MN Target
    [Show full text]
  • Robert!Lighthizer!
    ! ! August!31,!2018! ! The!Honorable!Robert!Lighthizer! United!States!Trade!Representative! 600!17th!Street!NW! Washington,!DC!20508! ! ! Dear!Ambassador!Lighthizer:! ! As!the!trade!association!for!the!US!snow!sports!industry!that!generates!$72!billion!in!retail! spending!annually,!we!are!writing!to!express!our!concerns!over!the!recently!announced!tariffs! on!$200!billion!on!consumer!goods!from!China.!! ! This!action!concerns!us!for!a!number!of!reasons:! ! •! The!products!of!our!concern!are!ski!gloves!(HTSUS!subheadings!4203.21.55!and! 4203.21.60),!knit!hats!(HTSUS!subheadings!6505.00.50!and!6505.00.60),!safety!headgear! (HTSUS!subheadings!6506.10.30!and!6506.10.60)!and!sports!bags!(HTSUS!subheadings! 4202.92.31,!4202.92.39,!and!4202.92.45).!It!is!our!understanding!that!the!proposed!additional! duties!are!intended!to!pressure!the!Chinese!government!to!eliminate!certain!acts,!policies,!and! practices!that!the!United!States!has!determined!to!be!harmful!to!its!economic!interests!such!as! industrial!policies!in!support!of!China’s!efforts!to!rely!exclusively!on!high!tech!goods! manufactured!in!China,!theft!of!intellectual!property!from!U.S.!companies,!and!related!acts,! policies,!and!practices.!The!products!of!interest!to!SIA!are!not!the!type!of!products!that!are!the! targets!of!the!Chinese!acts,!policies,!and!practices!of!concern!to!the!United!States!and! imposition!of!additional!duties!on!these!products!therefore!would!not!aid!the!goal!of!China! eliminating!such!acts,!policies,!and!practices.! ! •! The!USTR!has!specifically!asked!for!comments!on!whether!imposing!additional!duties!on!
    [Show full text]
  • K2 Sports Upgrades B2B Ecommerce with Emerald's Elastic Suite Platform
    K2 Sports Upgrades B2B eCommerce With Emerald’s Elastic Suite Platform Iconic Winter Sports Brand Enhances Wholesale Purchasing Interface with Retailers NEW YORK, NY. (January 21, 2021) — Emerald Holding, Inc. (“Emerald”) today announced that legendary ski, snowboard and winter outdoor equipment manufacturer, K2 Sports, has deployed Emerald’s Elastic Suite, a next-generation B2B ecommerce and digital merchandising solution. The rollout of Elastic Suite signifies a major upgrade to K2 Sports’ wholesale ecommerce capabilities whose retailers can now virtually access K2 Sports’ multiple product lines via the latest digital merchandising technology resulting in a more strategic, streamlined and sustainable wholesale purchasing process. “Elastic Suite is paving the way to quickly becoming known as the standard B2B ecommerce solution among brands and retailers; the addition of K2 Sports is indicative of this growing trend,” said Josh Reddin, EVP of Elastic Suite. “To connect our industry-leading virtual wholesale merchandising technology with such an iconic and historic brand as K2 is an opportunity we greatly appreciate. Our entire team is highly energized to be working on their behalf.” By deploying Elastic Suite, all of K2 Sports’ product categories and lines of skis, snowboards, helmets and apparel are now featured on a single platform featuring an intuitive virtual interface that allows wholesale buyers to strategically browse, sort, customize and complete orders. Custom digital catalogs also contribute to a more cost effective and environmentally friendly B2B sales process and aligns with the sustainability values shared by both K2 and Emerald. “For the benefit of our retailers, we’ve been anticipating an upgrade to our B2B sales process to best serve our brands for some time now and looked at many potential technology providers to assist us,” said Russell Giamarino, K2 Sports, IT Director.
    [Show full text]
  • Irving S. Scher Richard M. Greenwald Nicola Petrone Editors
    Irving S. Scher Richard M. Greenwald Nicola Petrone Editors Snow Sports Trauma and Safety Conference Proceedings of the International Society for Skiing Safety: 21st Volume Snow Sports Trauma and Safety Irving S. Scher • Richard M. Greenwald Nicola Petrone Editors Snow Sports Trauma and Safety Conference Proceedings of the International Society for Skiing Safety: 21st Volume Editors Irving S. Scher Richard M. Greenwald Guidance Engineering and Applied Thayer School of Engineering Research Dartmouth College, Simbex Seattle, WA, USA Lebanon, NH, USA Applied Biomechanics Laboratory University of Washington Seattle, WA, USA Nicola Petrone Department of Industrial Engineering University of Padova Via Gradenigo, Padova, Italy ISBN 978-3-319-52754-3 ISBN 978-3-319-52755-0 (eBook) DOI 10.1007/978-3-319-52755-0 Library of Congress Control Number: 2017938285 © The Editor(s) (if applicable) and The Author(s) 2017. This book is an open access publication Open Access This book is distributed under the terms of the Creative Commons Attribution- Noncommercial 2.5 License (http://creativecommons.org/licenses/by-nc/2.5/) which permits any noncommercial use, distribution, and reproduction in any medium, provided the original author(s) and source are credited. The images or other third party material in this book are included in the work’s Creative Commons license, unless indicated otherwise in the credit line; if such material is not included in the work’s Creative Commons license and the respective action is not permitted by statutory regulation, users will need to obtain permission from the license holder to duplicate, adapt or reproduce the material. This work is subject to copyright.
    [Show full text]
  • Numero 10 / 2016 Spedizione in Abbonamento Postale - D.L
    Editore Sport Press S.r.l. - Corso della Resistenza, 23 - 20821 Meda (MB) Tel. +39 0362.600463 - Fax 0362.600616 - e-mail: [email protected] - Direttore responsabile: Angelo Frigerio - Periodico mensile - Registrazione al Trib. di Milano n. 186 del 20 marzo 2007 Poste Italiane SpA Spedizione in abbonamento postale - D.L. 353/2003 - conv. in Legge 46/2004 Art. 1 Comma 1 LO/MI - Stampa: Ingraph - Seregno (MB) - In caso di mancato recapito, inviare all’ufficio postale di Roserio per la restituzione al mittente che si impegna a pagare la relativa tariffa. Anno 9 - Numero 10/2016 9-Numero Anno Anno 9 - Numero 10 / 2016 [email protected] COVER STORY / Quest’anno la location prescelta è stata Cavalese, capitale dell’outdoor per i due giorni di OST 24-29 32-34 Non solo test e business, ma anche formazione Outdoor Shop Test, un bis che piace e convince AND THE WINNER IS... La cerimonia di premiazione della II edizione si è svolta il 12 settembre durante OST riscontrando un successo ancora maggiore rispetto al 2015 FOCUS PRODOTTO / 16 IN QUESTO NUMERO / EVENTI / 30 • DATI & STATISTICHE Gran debutto Ultra, un trend in crescita per il Cmp Trail • PRODOTTI Mammut e la - Collezioni FW16/17 sicurezza - Gli occhiali da sicura Y&Y sulle neve 3.0 - Noene: il parere di Nicola Bassi MARKETING & DINTORNI / Salewa accelera verso 26 il futuro con Alpine Speed K3: la corsa Per Salomon a fil di cielo è Time to Play più spettacolare Il nuovo claim globale del mondo del brand nelle sue varie declinazioni in tutti gli sport 20 21 32 BRAND PROFILE / 22-23 Federica Mingolla: L’atmosfera una tostissima magica bionda dell’UTMB Tutti i perché “Attraverso di un ritorno il Pesce” al made in Italy in Marmolada 34-35 36-37 EDITORIALE / / in primo piano a cura di Paolo Grisa Winter sport, Giovanni Maruzzi alla guida del Sud Europa di Brooks Cambio ai vertici per Brooks, ble, dove ha ricoperto vari ruoli manage- azienda punto di riferimento riali nel sales e nel Trade Marketing, fino quale futuro? mondiale nel settore running, che a Nike.
    [Show full text]
  • Outdoor Retailer Snow Show 2020 Colorado Convention Center | Denver, Co Exhibitor List
    OUTDOOR RETAILER SNOW SHOW 2020 COLORADO CONVENTION CENTER | DENVER, CO EXHIBITOR LIST 180S, LLC ARMS OF ANDES BLACK DIAMOND EQUIPMENT, LLC 21ST CENTURY BRANDS LIMITED DBA BLANC NOIR ARTESANIA, INC. BLACKSTRAP INDUSTRIES INC. 22 DESIGNS ARVA EQUIPMENT / NIC IMPEX ARVA CORP. ENDURANCE ENTERPRISES 32 DEGREES ARZARF, LLC BLUNDSTONE 686 WESTLIFE DISTRIBUTION ASCENT TEXTILE CO., LTD BOARD RETAILERS ASSOCIATION A&E GUTERMANN ASHEVILLE BOTANICALS BODY GLIDE A+ GROUP ASNOWHA BOGS FOOTWEAR A+ PRODUCTS ASPEN GREEN BOLLE’ ABMT TEXTILES ASSOCIATION OF OUTDOOR RECREATION & EDUCATION BORDAN SHOE COMPANY ABOM, INC. ASTIS BORGO 28 ABS PROTECTION GMBH ATHALON SPORTGEAR INC. BORN FOOTWEAR ABSOLUTE CANADA, LTD. ATLAS SNOWSHOES BOS & CO/GROUNG HOGS ACCESS FUND ATOMIC BOUNDLESS NORTH ACLI-MATE FORMULATION, LLC AUCLAIR SPORTS BRANDO GLOBAL ACORN A DIVISION OF TOTES ISOTONER AUCLAIRE ET MARTINEAU BRIGHTEX LTD ADAPTIVE SPIRIT AVALANCHE FOOTWEAR BRIKO ADHESIVE FILMS INC. AVAMETRIX BROOKLYN CLOTH ADIDAS TERREX AVENTURA CLOTHING BROOKWOOD COMPANIES, INC. ADTN INTERNATIONAL AXESSIMO INTERNATIONAL BRRR AESTHETICTEX, INC. AXINN BRUMATE, LLC AFRC /RAWIK/SNOW DRAGONS - OUTDOOR GEAR, INC. B FRESH GEAR BUFF, INC. AIRBLASTER B2Z PRODUCTS, INC. BULA SPORTS AIRHEAD SPORTS GROUP BACKCOUNTRY ACCESS, INC. BURLINGTON INDUSTRIES AKASO TECH, LLC BACKPACKER MAGAZINE - AIM MEDIA BURT’S BEES AKINZ BACKPACKER’S PANTRY BUTTON INTERNATIONAL CO., LTD. AKSELS, INC. BAFFIN LTD. C.A.M.P. USA, INC. ALASHAN CASHMERE COMPANY BASIC OPTIONS C3 WORLDWIDE ALCHEMY EQUIPMENT LTD. BATES ACCESSORIES, INC. CAB 54 SAS BLACK CROWS ALEGRIA SHOES BE BOUNDLESS CABLZ, INC. ALIBABA.COM BEARPAW CAKE ALIGN TEXTILE CO., LTD. BEIJING TENGXIN SPORTS PRODUCTS CO,. LTD CALIFORNIA COWBOY ALL RESORT FURNISHINGS INSIDE OUTDOOR MAGAZINE CALIPER FOODS ALOE CARE INTERNATIONAL, LLC BENISTI IMPORT EXPORT INC.
    [Show full text]
  • Magazin 2017/2018
    Ausgabe: Winter 2017/18 VK-Preis: € 5,50 Magazin 2017/2018 Ergebnisse AlpinSkitest Silvretta Montafon Damen, Herren, Jugend Ergebnisse WST-FreerideSkitest Lech Zürs WST-FashionShow WorldSkitest.comWorldSkitest.com www.worldskitest.com | SEITE 3 22 SEITE SEITE | www.worldskitest.com| www.worldskitest.com Inhalt WorldSkitest.com Vorwort Gerhard Brüggler S 3 WorldSkitest Facts S 4-5 Berge intensiv erleben – Silvretta Montafon S 6-7 Ergebnisse Race SL S 8-11 WorldSkitest SkiSelctor S 12-13 Ergebnisse Men High Performance S 14-17 Ergebnisse Men Allround S 18-21 Ergebnisse AllMountain S 22-25 Ergebnisse Ladies High Performance S 26-29 Ergebnisse Ladies Allround S 30-33 Organisator Gerhard Brüggler mit Matthias Lanzinger, Nicole Schmidhofer, Silvretta Montafon- SnowStyle 2017/18 S 34-35 Geschäftsführer Peter Marko und Fritz Strobl. OpenSpace 2017/18 S 36-39 Ergebnisse Jugend, GS & TwinTip S 40-43 WST FashionShow inkl. Mode von S 44-53 Liebe Wintersportfreunde! EA7, Emmegi, Strohmaier, ABS, Komperdell, X-Bionic, Giessein Wir können es alle kaum erwarten, unsere Skisaison zu starten. Ich hoffe sehr, dass sich Frau Holle WST FreerideSkitest S 54-55 mit der weißen Pracht dieses Jahr großzügig zeigt. Lech Zürs am Arlberg S 56-57 Heuer hatten wir die Möglichkeit – nach 2014 – unseren WST wieder im sportlichsten Skigebiet Ös- Ergebnisse Freeride bis 100 S 58-61 terreichs auszutragen. Das Skigebiet Silvretta Montafon mit seinem Team rund um GF Peter Marko Ergebnisse Freeride bis 120 S 62-65 und Event-Chef Raimund Köhler präsentierte sich wieder auf allen Ebenen als perfekter Gastgeber. Das sagen unsere Partner S 66 Mit 140 bestens präparierte Pistenkilometer, 36 Liftanlagen und 70 unterschiedlichsten Freeride- Routen bietet das sportlichste Skigebiet nicht nur optimale Voraussetzungen für den WST, sondern Impressum auch für einen aktiven Winterurlaub und Skierlebnis pur.
    [Show full text]
  • K2 Sports Group Is a Global Success Story, Largely Due to Its Ability to Take a Very Complex Business with Multiple Brands and Apply a Clear and Simple Vision
    EXECUTIVE INTERVIEW The rise and rise of RICHARD BRANSON DUBAI DUTY FREE’S COLM MCLOUGHLIN AQUAFIL’S GIULIO BONAZZI PTC SOFTWARE’S JAMES HEPPELMANN Rethinking MATADOR’S STEFAN ROSINA As featured in business: the K2 SPORT GROUP'S customer is wrong ROBERT MARCOVITCH TALENT AND TENACITY The 2016 Global Female The CEO Magazine Leaders Summit hours in 48Singapore 'HELICOPTER MONEY' Think the For more info visit unthinkable Schaeffler Group’s Klaus Rosenfeld GROWTH theceomagazine.com MASTER Snow CHRYSLER’S 300 SRT8: AMERICAN MUSCLE AT ITS BEST • JAVA IS THE NEW BALI business K2 Sports Group is a global success story, largely due to its ability to take a very complex business with multiple brands and apply a clear and simple vision. IMAGES DANI WEISS ack in 1962, when brothers Bill and Don Kirschner founded their ski gear business, they could barely have imagined the global giant that K2 Sports would become. With 15 brands across multiple businesses, the group is a complex entity manufacturing, marketing, and selling a complete range of ski and snowboarding Bequipment and accessories. CEO Robert Marcovitch has a unique way of keeping it all in perspective. “I like to tell people that we are actually making sandwiches,” he says. “And what I need to do, to make sure that you keep coming back to my business, is to make sure that every sandwich you get is exactly the same—not only the right amount of lettuce, but also make sure that the lettuce was grown by the same farmer, so you won’t turn around and say ‘well this isn’t as good as the last time.’ That’s why a good supply chain is so important.
    [Show full text]
  • Section 301 Hearing Transcript on Proposed Tariffs: Day 3
    1 UNITED STATES TRADE REPRESENTATIVE + + + + + 301 COMMITTEE + + + + + SECTION 301 TARIFFS PUBLIC HEARING + + + + + WEDNESDAY JUNE 19, 2019 + + + + + The 301 Committee met in the Main Hearing Room of the U.S. International Trade Commission, 500 E Street SW, Washington, D.C., at 9:30 a.m., Arthur Tsao, William Busis and Philip Chen, Chairs, presiding. PRESENT WILLIAM BUSIS, Chair, U.S. Trade Representative ARTHUR TSAO, Chair, U.S. Trade Representative PHILIP CHEN, Chair, U.S. Trade Representative CHRISTOPHER BLAHA, Department of Commerce ZEKE BRYANT, Department of Agriculture KIM COPPERTHITE, Department of Commerce JAMES CROW, Department of State ANDREW DEVINE, Department of Agriculture TSERING DHONGTHOG, U.S. Trade Representative PAUL FARISS, Department of State MATTHEW FRATERMAN, Department of Labor JANET HEINZEN, U.S. Trade Representative JESSICA HUANG, Department of Commerce ANN MAIN, U.S. Trade Representative ALYSON McGEE, Department of the Treasury BRYAN O'BYRNE, Small Business Administration JIM RICE, Department of Commerce MATTHEW SULLIVAN, Department of the Treasury SHELLY ZHAO, U.S. Trade Representative Neal R. Gross and Co., Inc. (202) 234-4433 Washington DC www.nealrgross.com 2 ALSO PRESENT BILL BISHOP, International Trade Commission TYRELL BURCH, International Trade Commission WITNESSES PRESENT ATHENA AI, Real Flame Company Inc. JAMES ARCHIBALD, STX, LLC WILLIAM BEGLEY, Sea Box, Inc. William Broxton, 5N Plus Semiconductors EDWARD BRZYTWA, American Chemistry Council JOHN COLONNA, K2 Sports ELLIOT DAVIS, Allegheny Technologies Inc. JIM DAY, 47 Brand, LLC GEORGE DICK, Four Colour Print Group MATT FEINER, SG Companies MARC FISHER, Fisher Footwear JOSEPH GRUCHACZ, Canaxy USA, Inc. BRADLEY HANDELMAN, Strikeforce Bowling LLC ERIC HARRISON, J. Renee' Group G.
    [Show full text]
  • Brandbook 2017
    BRANDBOOK No 1 2017 brandboxx brandboxx Kings&Queens EDITORIAL Liebe Kunden! Die Brandboxx, Österreichs größtes Modegroßhandelscenter, freut sich, gemeinsam mit Ihnen in die Messesaison 2017 zu starten. Als neue Messeleiterin der Modefachmessen begrüße ich Sie herzlich bei uns im Haus. Unser aktuelles Messethema verrät: Dieses Mal erwartet Sie eine Reise in eine royal inspirierte Modewelt... Denn die künftigen Winter-Outfits für 2017/18 setzen edle Akzente und verbreiten einen Hauch von Nostalgie. Gleichzeitig sorgen starke Kontraste für eine spannende Aufladung der klassisch-eleganten Looks. Freuen Sie sich auf glamouröse Trends, prunkvolle Farbtöne und hoch- wertige Materialien – die neuen Kollektionen werden königlich! In der Brandboxx finden Sie ein vielfältiges Markenangebot mit Top-Agenturen, führenden Labels und spannenden Newcomern. Damit bieten wir Ihnen wieder die ideale Plattform, um sich über alle wichtigen Neuheiten zu informieren und Ihre Order durchzuführen. Eine hervorragende Infrastruktur und ein angenehmes Ambiente machen dabei Ihren gelungenen Messebesuch komplett. Wir wünschen Ihnen erfolgreiche Tage in der Brandboxx! Ulrike Charlotte Martin, MMag Leitung Modefachmessen Brandboxx Salzburg INHALT INHALTSVERZEICHNIS Brands Register Seite 10-37 Lia Bach Modenschau Seite 24-25 Fashion Night Seite 34-35 Brandboxx Tragetaschen Seite 38-39 Exhibitors Register Seite 41-62 Tracht & Country Premiere Seite 40-43 Brand Guide Seite 64-66 IMPRESSUM: BRANDBOXX SALZBURG GMBH Moosfeldstr. 1, 5101 Bergheim | T +43 /662/ 46 87-0, F -77 | [email protected] | www.brandboxx.at TERMINE 1. HALBJAHR 2017 24. – 25.01. HOT1 / Tracht & Country Premiere 01. – 02.02. Schuh Austria 05. – 07.02. Fashion Premiere / Dessous & Bademoden Salon 08. – 10.02. Powerwoche 12. – 13.02. JOT Juniormode 13.
    [Show full text]
  • 1 K2 Sports: K2 Skis Brinn Hovde May 22, 2012
    1 K2 Sports: K2 Skis Brinn Hovde May 22, 2012 2 Table of Contents Target Market Analysis………………………………………………………....3 Product Situation Analysis…………………………………………………...…5 Advertising Objectives…………………………………………………………10 Creative Brief…………………………………………………………….…….11 Creative Concept…………………………………………………………….…15 Media Plan …………………………………………………………………….16 Reference List………………………………………………………………….20 3 Target Market Analysis The product category that is in primary demand in this campaign is sports and recreation equipment. Consumers within this category are athletic, ambitious, and active. Both K2 Sports and K2 Skis both fall into this category of consumer products, however, K2 Skis’ specific manufactured skis are the secondary demand in this case. The skis that it produces are in a marketplace that is demanded by skiers of all abilities. The specific target market that I am seeking to reach through my advertising campaign is female skiers ages 20 – 34 (young adults) who live in Washington, Oregon, California, Alaska, Montana, Utah and Colorado. The main demographics that I am specifying in this campaign are sex (females), age (20-34), and household type (nonfamily). I selected this target market because females are continuing to emerge as athletes with increased interest and participation. This provides an expanding market that is also young and single, allowing them to spend disposable income on personal recreational goods. Relevant behavioral variables in this case include purchase occasion and benefits sought. Since skiing is a seasonal sport, the purchase of skis is dependent on the weather and geographical environment in relation to the season. Clearly skis will be more highly sought during the winter and are an essential purchase as part of the sport. Skiers in this target audience are going to be seeking a high-quality product at an affordable price, which also contributes to the enhancement or preservation of their status on the mountain.
    [Show full text]