Press Release Winter 2020 Press Realease Winter 2020

PRESS RELEASE WINTER 2020 PRESS REALEASE WINTER 2020

DISRUPTION: PISTE PERFORMANCE THAT’S OUT OF THIS WORLD This winter, K2 Skis is launching a whole new ski line for the speed freaks of this world. The Disruption collection brings together intergalactic tech with K2’s revolutionary edge — because skiing isn’t about winning races it’s about having fun.

Penzberg, 13 January 2020 – It was 50 years ago that man first set foot on the moon. Setting sail towards the unknown took a big dose of curiosity, a lot of bravery and the best technology and materials available on the planet. It took grit and determination, and a belief in what you’re undertaking; that’s what’s called for when you’re redefining boundaries or going beyond them. Forging your own path and disrupting everything that you previously held true.

But what does the moon landing have to do with skiing? Well, with its Disruption line, the latest skis to be launched by K2, the US iconoclasts are taking a brave new step away from their freeriding comfortzone and into the world of piste performance – bringing their high-end ski technology with them of course. With its Disruption line, K2 is disrupting the status quo of piste and race skis to bring something new. The new piste performance line from K2 is inspired by the feel of pulling Gs, mashing on that downhill edge, turn after turn, lap after lap. Precise performance, sparking arcs – not for FIS points, not to win races – but because skiing is about having fun. Not every day is a powder day. So why think of the powder-free ones as off-days? Piste fans, freeriders, whatever your flavor, we hope you like skiing fast, because these rocket ships are primed and ready to send it to the friggin‘ moon. If you’re not fast, you’re last. This is a full rethink of what piste performance means. Full disruption.

For its Disruption line, the K2 design team worked together with both current and washed-up racers alike to craft the best skis for real piste conditions. And because it’s K2, the bar is set pretty high when it comes to the tech spec and fun factor. “No question, any day out skiing is an awesome day. The new K2 Disruption skis are so much fun to ride on the groomers. The edge contact is unbeatable, they’re stable and have a turn radius that’s insanely variable. Perfect for high-speed first-chair firm or the afternoon chop and dodging people through cut up snow”, says American former ski racer and K2 athlete Warner Nickerson (38) about the new collection’s top features.

On 13 - 15 January 2020 in Garmisch-Partenkirchen the one and only “NO-HOLDS BARRED SKI RACE WITH THE WORLD’S RADDEST” took place.

Media representatives and K2 partners from the trade had the chance to peek under the hood of the new Disruption models and get a taste of how they perform on the piste. Videos and pictures are available for download at www.k2skis.com/media-kit-eu

The full Disruption line is available from autumn 2020. A small range of Disruption models is on sale at select retailers from February 2020. Please contact us for more information on retailer and media tests.

ABOUT K2 SKIS further information American ski brand, K2 Skis, is all about having fun while skiing the entire mountain. With innovative, intuitive tools K2 Skis strives to create www.k2skis.com unforgettable experiences for skiers the world over, push the sport of skiing and strengthen the culture. www.k2skis.com/media-kit-eu

ABOUT K2 SPORTS K2 was born in 1962 as America’s ski company on Vashon Island in Washington State’s Puget Sound. Renamed in 2003 as K2 Sports and now based in Seattle, the PRESS Contact Anna Angermeier company today is an international portfolio of world-renowned brands recognized as leaders in the innovation, marketing, and quality of our products and services. [email protected] Driven by a passion for our sports and enthusiasts, we make alpine skis, snowboards, snowshoes, in-line skates, Nordic ski equipment, apparel and accessories. phone: +49 151 15657936 PRESS RELEASE WINTER 2020

DISRUPTION TECH

Right at the core of the Disruption series lies K2’s latest ski technology, Dark Matter Damping (DMD). High modulus carbon and polymeric dampers are strategically placed over the edges of the ski. DMD reduces vibrations and chatter along the edge and offers drastically improved edge contact for a smoother, more planted arc in hard and rough snow.

The new I-Beam technology is used to generate stability and precision through the entire turn – either Carbon I-Beam or Titanal I-Beam, depending on the model. Both provide enhanced stability, precision and energy transfer along the whole length of the ski.

PowerWall technology makes the transmission of energy from skier to ski edge direct and precise thanks to laminated sidewalls that extend into the heart of the ski.

DISRUPTION MEN’S MODELS WINTER 2020

DISRUPTION MTi DISRUPTION STi With a longer turning radius, Titanal For precise, edge-high knifing on firm snow, I-Beam and Dark Matter Damping look no further than the D-STi. With a quick (DMD), the D-MTi feels quiet and edge-to-edge feel and tight turning smooth while maintaining stability radius, the D-STi will dive into the turn and throughout every turn shape and engage throughout. This ski offers the smooth, snow condition. It’s time to go fast. deflection-free feel of control needed for any Like really, really fast. and all snow situations.

Sizes: 165, 170, 175, 180 Sizes: 155, 160, 165, 170 Dimensions (mm): 118 - 74 - 104 Dimensions (mm): 125 - 72 - 107 Rocker: Speed Rocker Rocker: Speed Rocker Radius (meters): 18,1m @ 175 Radius (meters): 13,6m @ 165 Core: Maple/Aspen Core: Aspen Veneer Key Features: Dark Matter Damping, Key Features: Dark Matter Damping, Ti I-Beam, PowerWall Ti I-Beam, PowerWall PRESS REALEASE WINTER 2020

DISRUPTION WOMEN’S MODELS WINTER 2020

For over 20 years now, the K2 Women’s Alliance has designed, developed and tested skis and snowboards that are uncompromisingly built for women and made to withstand the harshest conditions. The sheer passion of this unique international community of progressive, original women has redefined the way women are perceived both on and off the groomers. Winter 2020 sees new Disruption Alliance additions to the women’s portfolio in the form of the D-MTi Alliance und D-SC Alliance.

Tough tech – women who rip need a ski to match. Inspiration for the design of the women’s 2020 models was taken from feedback via the K2 Women’s Alliance of course. That’s how ski stars Amie Engerbretson and McKenna Peterson put their heads together to come up with the styling of the new Disruption models. “The design and look of the skis are strong, modern and powerful – just like the skis themselves. Feminine yet edgy too”, says Amie Engerbretson, describing the new styling, which in all-black, military and neon colors is a far cry from pretty pink flowers.

DISRUPTION MTi ALLIANCE DISRUPTION SC ALLIANCE Whether it‘s recreational league racing or A lively, nimble ski that packs a serious early mornings on perfect corduroy, punch – a quick turning radius, Dark Matter you need a ski that can stand up to anything. Damping in the tip, and carbon reinforcement – The women’s models in the Disruption collection for an engaging, short-turn feel as you tear up feature Dark Matter Damping designed to give the groomers. you a ride like you‘ve never experienced before. Sizes: 146, 152, 160, 167 Sizes: 146, 153, 160, 167 Dimensions (mm): 127 - 74 - 109 Dimensions (mm): 115 - 72 - 103 Rocker: Speed Rocker Rocker: Speed Rocker Radius (meters): 12,6m @ 160 Radius (meters): 14,7m @ 160 Core: Aspen Veneer Core: Aspen Veneer Key Features: Dark Matter Damping, Key Features: Dark Matter Damping, Carbon I-Beam, PowerWall Ti I-Beam, PowerWall

ABOUT THE K2 WOMEN’S ALLIANCE THE PINK RIBBON The Women’s Alliance is an international group of progressive skiers The K2 Alliance has supported the fight against breast cancer since and snowboarders that has become a firm fixture at K2. This select 2002. This commitment is symbolized by a pink ribbon that appears on team of women is committed to building the product that women all K2 women’s products, like the new Disruption Alliance line for winter need, making their time in the snow even more fun. So, whether it’s 2020. Donations are made each year, irrespective of sales, to BCRF testing K2 products throughout the mountain ranges of the world (Breast Cancer Research Foundation) in the USA and to the Verein or working on them back at the K2 Seattle Development Center, the Brustkrebs (Breast Cancer Association) in Germany. K2 has donated K2 ladies roll up their sleeves and get down to it, staying true to the over one million US dollars since the start of the project. The money values that the Alliance has held for over 20 years: Determination, a goes towards research and to families affected by breast cancer. commitment to innovation, a healthy dose of defiance, and the idea The K2 Women’s Alliance aims to support women in their fight against that nothing should get in the way of a good party. cancer.