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FORENINGEN BAG CBS CASE COMPETITION Copenhagen Busines FORENINGEN BAG CBS CASE COMPETITION EDITORS: Copenhagen Business School Jeppe Rasmussen, Maja Nyvold, Katja Grothe- Porcelænshaven 20 Eberhardt, Malthe Johansen, Rikke Knudsen, 2000 Frederiksberg Kristoffer LIppert, Kenneth Muldbak and Jeppe Denmark Tranekær Nielsen www.casecompetiton.com DESIGN AND GRAPHICS: [email protected] Bernadette Maria Grant, [email protected] Annual Report 2018/2019 PHOTO CREDIT: CVR No: 3323 6298 Philip Høpner, [email protected] David Møller, [email protected] 2018 ANNUAL 2019 REPORT Teambuilding with participants 2019 3 TABLE OF CONTENTS 5 OUR MISSION, VISION AND VALUES 6 LETTER FROM THE CHAIR OF THE BOARD 8 MANAGEMENT'S REVIEW 9 THE HISTORY OF OUR ORGANIZATION 11 CBS CASE COMPETITION 17 BUSINESS BATTLEFIELD 21 GOVERNANCE 22 MANAGEMENT'S STATEMENT 23 INDEPENDENT AUDITOR'S REPORT 25 INCOME STATEMENT 26 BALANCE SHEET 27 STATEMENT OF CHANGES IN EQUITY 28 NOTES 30 SIGNIFICANT ACCOUNTING POLICIES 4 OUR MISSION, VISION AND VALUES OUR MISSION IS TO CREATE LIFETIME EXPERIENCES In everything we do and for everyone we touch, we create experiences that inspire you, that challenge you, that shape you - and that you’ll never forget. OUR VISION IS TO PAVE THE ROAD FOR THE LEADERS OF TOMORROW We want to build a creative playground for inspiration and development that will nurture today's talent into becoming tomorrow's leaders. OUR VALUES STRIVE FOR EXCELLENCE CHALLENGE THE STATUS QUO We strive for excellence in We encourage big ideas and how we connect with different fight against complacency. worlds, in how we operate We embrace our failures and in how we interact and learn from our mistakes with people around us. when pushing our limits. A TALENT FACTORY LONG-TERM RELATIONS We want to be a fast-track for We build and value long-term personal growth. We develop our relations. We do our utmost people to be competent, humble to always bring something and inspirational leaders by new to the table while also continuously expanding our honoring long-standing personal and professional toolbox. commitments and relations. 5 LETTER FROM THE CHAIR OF THE BOARD 2019 Dear Friends, The past year has yet again been an exciting one for our association. At our last general assembly, it was decided that we could open up for other events to be part of the association and so Business Battlefield has joined CBS Case Competition under the CCC umbrella. For the 100th anniversary of CBS, we received funding to create something extraordinary as part of the celebrations. This led to the creation of Business Battlefield, a competition with the purpose of testing foundational leadership skills with the students. Now that Business Battlefield is part of our family, we see how the students across the CBS Case Competition and Business Battlefield organizations are working together and learning from each other. But for me even more importantly, more competitions mean that we are providing learning and lifetime experiences for more students because they choose our events to invest their time in. Exactly in line with our mission. accessible participation for any student with an interest in case solving. We are reaching more students than ever with our mission." The primary focus areas of the Board this year has been to integrate and optimize our modus operandi and how “ we provide support to both our organizations while also CBS Case Competition also went broader than ever this developing the concept and framework for the CCC year with the new GLOBAL competition concept. A digital Development Pool. This will be launched in 2019 and competition where students from all over the world could enable the association to reach even more students with apply. And so, they did! We had a total of 3.000 students our mission to create lifetime experiences. across 65 countries participating in the competition, which proves that our brand and the efforts by the students can All the best, reach much broader if we have a framework that allows for Maja Nyvold Chair of the Board 6 STEERING COMMITTEE BUSINESS BATTLEFIELD 2018 STEERING COMMITTEE CBS CASE COMPETITION 2019 7 MANAGEMENT'S REVIEW BUILDING THE ORGANISATION A WALK DOWN MEMORY LANE Since November 2017, when it became evident that Another incredible year has passed for CBS Case Business Battlefield should not only be repeated, but Competition. The organization has reached some continue as its own organization, Business Battlefield have incredible milestones with new, bold ideas playing out undergone major transformation. As Steering, we have had - as always driven by the exceptional people within the a lot of focus on designing and building the organizational Organizing Committee. They are the backbone of our work, structure of an independent organization - an organization and as the Steering Committee, we have been honored to built on ideas and visions that integrates with the values of lead the organization and our great product for the past the Association CCC as well as fits the innovative nature of year. the Business Battlefield concept. In the end, we ended up as a team of nine highly dedicated, motivated and talented A NEW DIGITAL COMPETITION people. We embarked on the journey with a bold vision for our year. We wanted to take an organization, with a foundation REDISIGNING THE FORMAT of many solid years of success, to new heights by creating A part of being an independent organization, also means a renewed structure that could reignite innovation and being financially self sufficient. This meant redesigning forward thinking. We wanted to challenge our product, the competition format to be attractive for partners and taking some of the best elements from previous years to funds. Business Battlefield 2018 was a challenging year propel CBS Case Competition further than ever, through when it came to funding. Part of the issue stemmed from a new digital case format, which could provide a learning an unrealistic timeline, where the time needed in respect opportunity for everyone involved. of holiday periods where not taken in to consideration. Due to focus being on building the organization from scratch, THANK YOU designing the competition format, this had an impact on Both of us have been completely blown away by the our ability to raise sufficient funding. exceptional commitment from the Organizing Committee. They have been, and still are, quintessential leaders, taking A major focus in 2018 was broadening the appeal to a charge, driving initiatives, delivering results and realizing wider scope of students. A part of this was opening the dreams and ambitions. competition to all students, regardless of their study programme or university. Further, we decided to increase The 27 fire souls we had the pleasure of working with have the audience friendliness by opting for three Challenges all shown what it means to go above and beyond, despite and a grand finale as compared to last year’s four ridiculous hours and an unending amount of hard work. Challenges, as well as offer short crash-courses in each You challenged us; we hope we challenged you. Thank challenge, available to all interested students. you. Kenneth Muldbak Rikke Birgitte Knudsen Kristoffer Lippert Jeppe Tranekær Nielsen Steering Committee Steering Committee Steering Committee Steering Committee Business Battlefield 2018 Business Battlefield 2018 CBS Case Competition 2019 CBS Case Competition 2019 8 THE HISTORY OF OUR ORGANIZATION LOOKING BACK TO PLAN AHEAD This year, our Organizing Committee went above and A fast-changing world leaves little time for nostalgia. beyond, and created the first ever CBS Case Competition And whilst our 17 year old history might seem brief, it is GLOBAL competition, enabling undergraduate students two-thirds of a lifetime for most of the members of our from all over the world to share the experience of case organization. So why dwell on the past when we are solving. on a fast-track towards the future? We believe that a sophisticated understanding of the past is a powerful tool LEADING TOMORROW for shaping the future of our organization. We know that organizations must adapt to stay relevant, “ which is why we continuously try to create an environment In an ever-changing environment, last year’s best practices for growing ideas and talent. Therefore, it makes us might be outdated, so our focus is to share our values extremely proud when ideas grow larger than our concepts, rather than our ways of doing things. This forces our enabling us to expand our organization to concepts of organization to challenge the status quo in order to stay equal importance to our organization. Born within CBS Case ahead of our game, without losing track of our raison d'être. Competition in 2017, Business Battlefield has branched out to become a cutting edge scene for leadership, supporting IMPACT BEYOND BORDERS our vision of paving the way for the leaders of tomorrow. Since the start of our organization in 2002, it has been our mission to create memorable and inspiring experiences. With our focus on innovating ideas, we are excited to see Growing to become the largest student driven event how our organization will grow, change, and impact our at CBS, and being amongst the most prestigious stakeholders in the coming year. One thing is certain, we undergraduate case competitions in the world, our impact will never stand still. has become even greater. We are founded on the idea of a competition, but our ambition has always been to encourage learning for as many students, participants and corporate partners as possible. In addition to our invitational competition, students from Northern Europe have participated in our open competition since 2009, and thousands of students have participated in our partner events at CBS and other Danish universities year after year. 9 Since the start of our organization in 2002, it has “been our mission to create memorable and inspiring experiences." Welcome Dinner, CBS Case Competition 2019 10 CBS CASE COMPETITION 2019 One of our key focus areas this year, was to ensure that we The focus was to ensure agility for everyone, allowing recruited for an organization that was capable of delivering innovative thinking to take not only our events, brand, and on our ambitions.
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