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A Special Thanks to All of Our Partners A SPECIAL THANKS TO ALL OF OUR PARTNERS PREFERRED PARTNERS HONORARY PARTNER RESOURCE PARTNER FUNDS GN Store Nord Fondet Tranes Fond Reinholdt W. Jorck & Hustru Fond PRODUCT SPONSORSHIPS CBS CASE COMPETITION EDITORS: Copenhagen Business School Maja Nyvold, Katja Grothe-Eberhardt, Casper Hansen, Porcelænshaven 20 Stine Stenbirk and Kajin Rashid 2000 Frederiksberg Denmark DESIGN AND GRAPHICS: Clara Maj Andersen, [email protected] www.casecompetiton.com [email protected] PHOTO CREDIT: Philip Høpner, [email protected] Annual Report 2017/2018 CVR No: 3323 6298 1 ANNUAL REPORT 2017-2018 2 TABLE OF CONTENTS 3 05 OUR MISSION, VISION AND VALUES 06 LETTER FROM THE CHAIR OF THE BOARD 08 MANAGEMENT'S REVIEW 10 THE HISTORY OF CBS CASE COMPETITION 11 THE CASE CHALLENGE OF 2018 13 THE INTERNATIONAL COMPETITION 14 CBS CASE COMPETITION OPEN 15 WEEK 9 RECAP 17 THE PEOPLE BEHIND CBS CASE COMPETITION 19 THIS YEAR IN NUMBERS 20 CBS CASE COMPETITION'S NEW COLLABORTATION 21 BUSINESS BATTLEFIELD 23 GOVERNANCE 24 MANAGEMENT'S STATEMENT 25 INDEPENDENT AUDITOR'S REPORT 27 FINANCIAL STATEMENTS 32 SIGNIFICANT ACCOUNTING POLICIES 4 OUR MISSION IS TO CREATE LIFETIME EXPERIENCES In everything we do and for everyone we touch, we create experiences that inspire you, that challenge you, that shape you - and that you’ll never forget. OUR VISION IS TO PAVE THE ROAD FOR THE LEADERS OF TOMORROW We want to build a creative playground for inspiration and development that will nurture today's talent into becoming tomorrow's leaders. OUR VALUES WE STRIVE FOR EXCELLENCE We strive for excellence in how we connect with different worlds, in how we operate and in how we interact with people around us. WE CHALLENGE THE STATUS QUO We encourage big ideas and fight against complacency. We embrace our failures and learn from our mistakes when pushing our limits. WE ARE A TALENT FACTORY We want to be a fast-track for personal growth. We develop our people to be competent, humble and inspirational leaders by continuously expanding our personal and professional toolbox. “ WE VALUE LONG-TERM RELATIONS We build and value long-term relations. We do our utmost to always bring something new to the table while also honoring long-standing commitments and relations. 5 LETTER FROM THE CHAIR OF THE BOARD 2018 Dear friends, 2017/18 has been yet an exciting year for CBS Case Competition. Not only did the organizing committee execute another incredible WEEK 9 with exposure to more students than ever before. We also had new initiatives and developments in the association, which I am personally very excited about and believe will prepare our organization for the future. In 2017, CBS celebrated its 100th anniversary and in relation to this, the association behind CBS Case Competition received funding to create something extraordinary as part of marking the anniversary. There were few limitations, but it was important to us that it was in line with our values. Five passionate students worked during the year to develop a new and innovative event “Business Battlefield – The Ultimate Hunt for the Leader of Tomorrow” which was held on 3rd of November 2017 with great success. It marked a new competition with the purpose of testing student's foundational leadership skills. You can read more about the concept on page 22. During the event, there was an excitement and energy, which compares with the finals day of CBS Case Competition and the feedback was remarkable from both participants and partners. A new organization is already working on a 2.0 version of the competition and we are very excited that we can add this Maja Nyvold, Chair of the board new concept to the CCC portfolio and have high ambitions for Business Battlefield going forward. This is also the underlying reason for the proposed re- definition of the association’s purpose where we want to broaden the focus to not only have CBS Case Competition We are more than just a case as part of the association, but broaden it to allow for new competition. initiatives to spin off and develop under the umbrella of our values. Our DNA and mission is still to create lifetime Besides“ supporting the Organizing Committee, the experiences for everyone involved - both students, Board's focus this year has been to review and reflect participants and partners and now we have more in the on the direction of the association. We have looked at pipeline than ever before to deliver this mission. the competitive landscape, the development of CCC All the best, and our brand today. This has led to an updated version of the association’s vision and values where we have strengthened the emphasis on the development of future leaders. We want to do this by expanding the activities of the organization. Furthermore, we always want to be an organization that challenges the status quo, encourages big Maja Nyvold ideas and fights against complacency. Chair of the Board 6 2018 STEERING 7 COMMITTEE MANAGEMENT'S REVIEW MANAGEMENT’S REVIEW However, by having re-defined these values so that they When entering the roles as Steering one year ago, we truly appeal to our work today, we hope that next year’s knew very little of what to expect. We can, without a doubt, organization will feel connected to them and bear them in ascertain that it has not been disappointing! Being able mind every step of the way. to experience our voluntary, fellow students, but also ourselves, grow with the task for each passing day has 2018 FISCAL RESULTS been a true privilege and something we would not be This year, we achieved a total funding of DKK 2 mill. without. Net profits this year is DKK 505.395, which will be allocated Being in charge of such a well-established organization, to future long-term strategic initiatives. like CBS Case Competition, puts quite the pressure on one's shoulders. It is an organization in continuous THANK YOU development and the result each year never disappoints. There are so many people that we would like to thank, now We are thrilled and proud that once again, this year was a that our time as Steering has come to an end. Our partners, success. charitable foundations, and sponsors, for being such important building blocks in this year’s case competition. DRIVING STRATEGIC INITIATIVES AND AMBITIONS Every year, the Steering Committee faces the challenge Our Board of Directors for their continuous support and of being a team that is only appointed for one year. This challenging questions, forcing us to always strive for the makes greater strategic changes tough to implement. best solution to a given problem. However, we continuously manage to find ways of CBS for continuously supporting our organization with improving and testing our competition. endless patience and willingness to help out wherever they can. Last year, we developed a new corporate visual identity in collaboration with Kunde & Co. This was a big step towards Last, but definitely not least, we want to thank our an even more established organization as it has allowed Organizing Committee. Your commitment has been us to create a professional and aligned face towards our amazing, your energy, your smiles, your ideas, and your external audience. Being an organization, whose work efforts have meant more than a few lines in an annual slowly expands, it is important to be aware of your own report can ever explain. identity. Thank you! Besides working on our visual identity, we looked inwards and re-defined our core mission, vision and values with the Board (see page 5). Working within a framework of values is important, however not easy. It is common to experience large and professional corporations struggle with this. Being a voluntary and student-driven organization, it is definitely not easy to implement such values in the day-to- Kajin Rashid Stine Stenbirk day operations. Steering 2018 Steering 2018 Speaking at the Grand Final in front of +450 people 8 WELCOME SPEECH AT THE CARLSBERG 9 MUSEUM THE HISTORY OF CBS CASE COMPETITION A LOOK BACK... AND AHEAD CBS Case Competition dates back to 2002, when a small WHAT IS A CASE COMPETITION? group of students were inspired by the trend developing in the US and decided to plan the very first case competition THE CONCEPT OF A CASE COMPETITION consists at Copenhagen Business School. Since then, CBS Case of talented students competing against each other Competition has evolved into the largest international to provide the best solution to a real-life business challenge within a given timeframe. It provides event at CBS and has become one of the most prestigious students with an opportunity to challenge themselves undergraduate case competitions in the world. on relevant issues put forward by a company while at the same time developing their professional and Although CBS Case Competition was founded on the personal toolbox throughout the competition. idea of competition, the ambition has never been to only include the selected few. It has always been part of CBS THE COMPETING TEAMS are usually selected in an Case Competition's DNA to encourage learning for as effort to combine complementary competencies many students as possible. This has resulted in an entire within the team. The team members are trained in week of events known today as WEEK 9. Throughout this problem solving, strategy development, presentation skills, financial modeling and teamwork, and all teams week students get the opportunity to engage with exciting practice hard prior to the competition in order to business partners and to learn about the concept of case improve their chances of winning. solving. WEEK 9 is ever expanding and every year the Organizing Committee challenges themselves to come up INTERNATIONAL CASE COMPETITIONS are held at with innovative events to the benefit of all CBS students multiple business schools around the world, including (turn to page 15).
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