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International Undergraduate MIS Case Competition UNIVERSITY INFORMATION PACKAGE CASEIT 2021 TABLE OF CONTENTS 03 CHAIR’S WELCOME 05 COVID-19 UPDATE 06 ABOUT CASEIT 07 THE BEEDIE SCHOOL OF BUSINESS 09 HISTORY 11 PAST PARTICIPANTS 13 COMPETITION WEEK STRUCTURE 15 WHY CASEIT 17 ELIGIBILITY & FEES 18 IMPORTANT DATES 18 ADDITIONAL INFORMATION 19 CONTACT US 03 - CaseIt 2021 University Information - 04 SFU We are excited to have you compete at Engage with 42 ambitious, creative, and our case competition. We hope that you are CHAIR’S WELCOME multifaceted members of the CaseIT Orga- able to challenge yourselves, step outside nizing Committee chosen from 3,800 under- of your comfort-zone, acquire expertise, and graduate business students, who operate achieve personal growth to reach your great- It is our pleasure to welcome you to CaseIT 2021. Hosted in collabora- this entirely student-run competition through est potential. Our team is ecstatic to connect tion with the Beedie School of Business at Simon Fraser University, CaseIT a year-long process including logistics and and share with you our experiences alongside is the world’s premier International Undergraduate Management Information event-planning, budgeting, operations and 60 other competitors. Systems Business Case Competition. CaseIT has welcomed 872 undergrad- strategy, technology, risk management, spon- uate competitors representing 47 universities from 19 different countries to sor acquisition, marketing and branding, and If you have any questions, please contact us compete in Vancouver since 2004. stakeholder communication. at [email protected] and visit our website at caseit.org. The CaseIT 2021 Organizing Committee is comprised of top students from a multitude of faculties at Simon Fraser University. As this year brings VANCOUVER unprecedented challenges and uncertainty, we strive to work humbly, inno- Enter the gateway to the Asia-Pacific mar- Sincerely, vatively, and collaboratively to provide yet another world-class experience to ket and connect with a vast network of finan- all attendees. cial sponsors and corporate representatives from the Vancouver business community. Our CaseIT has since developed from an internal competition to one of the local partnerships spark creativity, challenge Jordan Wong most prestigious undergraduate MIS case competitions in the world. Up- the status quo, and provide invaluable insight Chair, CaseIT 2021 holding the ambition, tenacity, and insatiable curiosity of our international for international competitors. competitors, CaseIT’s mission is to provide an unparalleled, rigorous, and engaging competition for talented business students to challenge them- selves and shine on an international stage. Not only will this talented cohort showcase their analytical skills and technology expertise, but they will be engaged in building meaningful global connections. GLOBAL Build meaningful global relationships and connections with over 350 CaseIT stakehold- ers throughout the week-long competition, including more than 70 corporate representa- tives from the Vancouver business commu- nity, competitors, and faculty from 15 other universities. 05 - CaseIt 2021 University Information - 06 ABOUT CASEIT CaseIT is the world’s premier international undergraduate management information systems business case competition. CaseIT brings together top business students, distinguished faculty members, highly experienced judges, dedicated Simon Fraser University student organizers, and competitors from across the globe. They col- lectively challenge conventional thinking and redefine the boundaries of business and technology to build global connections. CaseIT 2021 will span over six days in February 2021. During this time, competitors will engage in an intense week of competition that includes two preliminary presentations, a wildcard round, and a final round that showcases the top five teams’ case solving capabilities. For many competitors, CaseIT is one of the pinnacle experiences of their undergraduate degree, as it provides the opportunity to apply their ac- ademic knowledge in a real-life context at one of the most prestigious COVID-19 UPDATE MIS-themed case competitions in the world. After careful consideration from our Organizing Committee surrounding the COVID-19 pandemic, we are thrilled to announce that CaseIT 2021 will be held as a virtual competition! The international component of CaseIT is the highlight of our event, there- fore, the CaseIT team is committed to producing a competition that is accessible and safe. Challenging the perspective of an online competition to build global connections, CaseIT 2021 will set the virtual standard as a world-renown premier undergraduate MIS case competition. We hope that you share our excitement and will join us on this journey. We look forward to making CaseIT 2021 one of the best iterations yet! 07 - CaseIt 2021 University Information - 08 The Beedie School of Business at Simon Fraser University develops innovative and socially responsible business leaders with a global perspective through an education that is inspired by research and grounded in practice. Since the creation of Canada’s first Executive Our undergraduate, graduate, and Ph.D. MBA in 1968, the Beedie School of Business programs demonstrate the spirit of innova- at Simon Fraser University has championed tion, adaptability, and relevance. The Beed- lifelong learning, productive change, and ie School of Business develops business forward thinking as we deliver research and leaders through comprehensive education teaching that makes an impact. We have inspired by research and grounded in prac- achieved considerable success, as confirmed tice. Supported by extensive partnerships by our accreditation by the AACSB (Associa- with public, private, and not-for-profit organi- tion to Advance Collegiate Schools of Busi- zations, our goal is to produce broadly edu- ness) and our reception of the EQUIS Quality cated, enterprising and socially responsible Award from the EFMD (European Foundation alumni capable of making lasting contribu- for Management Development). The Beedie tions to their communities. School of Business is proudly included in less than 1% of business schools worldwide to ABOUT THE BEEDIE have earned this recognition. SCHOOL OF BUSINESS The Beedie School of Business operates on all three Simon Fraser University campuses, with: Over 3,800 undergraduates (BBA students) Over 700 MBA and graduate students at both the Segal Graduate School and Surrey Campus Non-credit programs at the director, executive, and management levels A thriving Ph. D. program 09 - CaseIt 2021 University Information - 10 OUR HISTORY 2004 2005 2006 The year it all began! 2004 CaseIT expands outside the CaseIT debuts on the national marks the inaugural year of borders of British Columbia stage by hosting teams from CaseIT as an undergraduate for the first time to challenge all across Canada. MIS-themed business case top universities from Western competition for Simon Fraser Canada. University students. 2007 2008 2012 2013 CaseIT officially becomes an CaseIT expands its reach, The competition reaches CaseIT celebrates its 10th international competition with hosting competitors from a new continent by inviting year and welcomes its first the inclusion of schools from North America, Europe, Africa, its first Australian team to Latin American team. the United States and Denmark. and Asia. compete. 2014 2018 2020 CaseIT challenges competitors CaseIT celebrates its 15th CaseIT furthers the competi- to think on their feet with the year through transforming tion experience by introducing first year of our signature Wild- the competition into a six- Coaches Hockey Night and a card Round. day event with two chal- competitor networking event, lenging cases, and one local ExchangeIT. design-thinking ideathon. 11 - CaseIt 2021 University Information - 12 PAST PARTICIPANTS CaseIT 2020 Technological University of University Dublin Wisconsin-Eau Claire Dublin, Ireland Aarhus Eau Claire, USA University University Aarhus, Denmark of Calgary University Calgary, Canada of Minnesota Minneapolis, USA University of Toronto HEC Montréal Toronto, Canada Montréal, Canada Queen’s University Kingston, Canada National Hong Kong University of University of Kwantlen Singapore Science and Polytechnic Queenstown, Singapore Technology University Clear Water Bay, Hong Kong Vancouver, Canada Ryerson University Toronto, Canada Corvinus University of University of Budapest Washington Copenhagen Seattle, USA Wilfrid Laurier Business School Budapest, Hungary University Copenhagen, Denmark Waterloo, Canada Iowa State University Ames, USA Indiana University Bloomington, USA University Information - 14 DAY 0 | WELCOME PACKAGE The Welcome Package, which will be replacing the traditional Welcome Ceremony, will act as the official introduction to CaseIT 2021. This will be released prior to the competition week and can be viewed at your convenience. DAY 1 | FEBRUARY 14 DAY 2 | FEBRUARY 15 DAY 3 | FEBRUARY 16 EVENT SCHEDULE Division Draw Case I Deliberation Sponsor Netwroking Sessions 64 DRIVEN COMPETITORS. 16 INTERNATIONAL TEAMS. Improv Competition Case I Presentations 6 INTENSIVE DAYS. 2 CHALLENGING CASES. 1 COMPETITION. Paint Night Swag Swap The competition week provides a rigorous platform to test students’ case anal- ysis abilities, exercise creative thinking in a high-pressure setting, and empower students to present with confidence in front of esteemed industry professionals on an international stage. Since 2004,