CAMPAIGN MEDIA AWARDS PRODUCT SECTOR – AUTOMOTIVE: ENTERPRISE

BAUER MEDIA & ENTERPRISE ROAD TRIP TO ISLE OF WRIGHT ENTERPRISE GOES TO IOW

THE CHALLENGE THE INSIGHT THE IDEA In 2019, Enterprise found trust levels They needed a partner to reach the In 2019, Enterprise partnered with Absolute around renting had fallen and 25-54 year olds rental to increase Radio to bring listeners “The Road to the Isle of needed an influential brand with awareness and boost consideration Wight Festival”, bringing exclusive access and unrivalled access to their target of their excellent services for renters’ coverage through integrated talent involvement, audience to change this. The mission next vehicle hire. audience engagement and online activity. from PHD and the client was clear, we needed to improve: This is where and Enterprise owned Absolute Radio’s coverage of the their audience of “Reluctant Adults” Festival through a 4 week activation A. Awareness of Enterprise as a came in. A network of 4.9M that built up to an innovative use of talent and client rental car company. listeners who “adult” on their terms but product to journey to the festival itself using often need to balance adventure with Enterprise services. B. Consideration of Enterprise for responsibility. next vehicle hire. They were unmissable on air and this 4 week Crucially for Enterprise, we found that campaign sponsorship of Absolute’s flagship Isle of the Reluctant Adults are 80% more Wight coverage reached over 4.6m of Enterprise’s likely than the UK average to have target audience on air alone! hired a vehicle in the last 12months. Absolute Radio created “lean-in” content whilst aligning and endorsing Enterprise during the run up to the event. The alignment was organic in nature and brought to life a way in which the audience themselves could benefit from Enterprise’s services and demonstrating them in THE ROAD TO WITH ENTERPRISE RESULTS

AWARENESS CONSIDERATION

OVER 4.5M 47% 6% INCREASE FOR ENTERPRISE GREW CAMPAIGN REACH OF CONVERSION RATE FOR AMONG A.R LISTENERS ENTERPRISE’S COMPETITION

155,906 3% VIDEO VIEWS INCREASE ON ENTERPRISE BEING ON SOCIALS POSTS “TRUSTWORTHY”.