Campus Clips! Residence Life Cinema Platform During the 2018-19 School Year

CAMPUS Insider

Learn more about the latest campus trends, including: Campus Platform Residential Diverse Movie Clips Promotion Curriculum Programming Introducing Stay Connected to Campus Insider Your Campus Community

We’d like to Created to help resident hall leaders ENTERTAIN, EDUCATE and There are several key ways to leverage your Residence Life Cinema welcome you INSPIRE residents, this publication platform to keep your finger on the pulse of your resident community. to our latest and features programming tips and the latest campus trends straight from Here are just a few ways to get started this fall semester. greatest resource. customers just like you.

RESIDENTS’ STREAMING Communicate Key Messages Learn STATS ON OUR PORTAL Schedule short educational, informational or promotional more on clips to play before content with our unique communication We’ve pulled together nationwide stats from your Top Streamed Films page 2-3 feature – Campus Clips! Residence Life Cinema platform during the 2018-19 school year.

2.7 Million Total Streams Promote the Platform to Students & RAs Learn Ensure your messages, programming, and service itself is being more on

Total Residents Warner© 2019 Bros. Ent. All rights reserved. Warner© 2019 Bros. Ent. All rights reserved. 241,588 seen and used by promoting your RLC streaming platform to page 4-5 Reached with Streaming AQUAMAN A STAR IS BORN students and RAs! 5.94 Million Hours of Streamed Content Build Community and Support Residential Curriculum Learn

© 2018 Lava© 2018 Films LLC. All Rights Reserved. Warner© 2019 Bros. Ent. All rights reserved. Facilitate conversation that supports residential curriculum with more on BLACKKKLANSMAN CRAZY RICH ASIANS complimentary discussion guides and powerful content from our page 6-7 non-profits partners.

Diversify Your Movie Lineup to Meet Programming Needs Learn Find additional programming ideas, Optimize your monthly movie selection around important more on engagement resources, white papers topics and themes, such as inclusion, mental health and sexual page 8-9 and much more on our Resource Hub at assault prevention. swank.com/residence-life-cinema/resources Key Messages Communicate DATA ON STUDENT BEHAVIOR

CAMPUS CLIPS Most importantly, this feature is completely TOTAL CAMPUS CLIPS customizable – right down to how content is Included on every Swank Residence Life 509,928 VIEWS LAST YEAR assigned. Randomize your clips across all films, or Cinema platform, Campus Clips allows link them to relevant content. For example, pair residence hall leaders to schedule short bursts of educational, informational or promotional a clip about drug and alcohol awareness before Our customers use Campus Clips to creatively content to play before movies and shows. “A Star Is Born” or mental health awareness spread the word about a variety of topics, including: before “Glass.” You also have the option to use Compatible on any device and unable to be skipped, Campus Clips helps colleges our free PSA videos, which tackle important and universities create connected campus topics like sexual harassment, mental health and environments while ensuring residents receive more. Learn which nonprofit organizations we the important information they need to know. work with by visiting swank.com/residence-life- cinema/partners/. You can upload Campus Clips to your streaming platform to highlight anything you Depending on your goals and availability, CAMPUS EVENTS, Oregon State want or need your residents to see – like move- Campus Clips can be as hands-on – or hands- out procedures, upcoming campus speakers, off – as you’d like. You can always start small by student services, quiet hours and more. You uploading existing university content directly even have the option to sell “ad” space to local through your school’s YouTube channel, then businesses or campus organizations to help slowly progress toward creating your own offset platform costs. custom content as you feel comfortable. Once you’ve created your content, you choose SAFETY REMINDERS, Winthrop University CLUBS & ORGANIZATIONS, Purdue If you’re not already taking advantage of this unique when and how you’d like these videos to show up. Stack multiple clips or slides before movies and function, Residence Life Cinema can help you get Contact your Account Representative for TV shows on your platform, or host longer videos started. We have a full team here to assist in any examples of Campus Clips from other customers. as standalone content on the site. This is a great way we can to ensure your program’s success. option for sharing last week’s football game or a Simply call your Account Rep for advice or to let us recording from a prominent campus speaker. know how we can help.

Students at Wisconsin-Eau Claire host a talk show called BluNation to provide “We use Campus Clips for two regular updates on sporting events. subject areas that are really difficult to talk about – mental health and sexual assault prevention education. They’re “The [Campus Clips] service allows us to program so crucial, especially to college “Students may or may not check email, or in custom content that educates our students students. It’s short, and it gets answer phones, but if they choose to watch about campus services, events and more. It’s a to the point really quickly in an a movie, they are watching what we put up great partnership feature for our campus, and we engaging way. I think students as well. It’s a really great way to leverage solicit [Campus Clips] videos from departments really appreciate that. I know as that time they are spending streaming – if and organizations all across campus to get varied an educator I really appreciate students will stream regardless, we might as and useful content at great value.” that function as well.” well plug them into university information.” Sandra Mike Joe Assistant Director of Housing Marketing Leadership & Involvement Director of Housing Coordinator, UCLA CUSTOMER INSPIRATION CUSTOMER

2 Contact us to talk programming! 1.800.244.6173 | swank.com/reslife Contact us to talk programming! 1.800.244.6173 | swank.com/reslife 3 Promote the Platform to PROMOTING YOUR Students & RAs STREAMING PLATFORM Share our RA Training video and customizable promotional toolkit CUSTOMER SPOTLIGHT with staff to easily get your whole team engaged with the platform! The University of Wisconsin-Eau Claire has partnered with Swank Residence Life Cinema Visit swank.com/residence-life-cinema/toolkit to download to provide residents with a dedicated channel of top movies and TV shows for 20 years. So, when they launched their new streaming service, they could have easily posted announcements in a few places and moved on. Instead, they rolled out their new, branded resident amenity, mytv10, with great fanfare – using multiple, unique tactics to engage and reach students in

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August September 11/1/19 6:00pm 12/2/19 8:00pm START highlighting the URL for their streaming site. 9:00pm 10/6/19 8:00pm Pizza Party 8:00pm 9/3/19 Pancake Dinner accounts, and have students write blog post 8/9/19 Night Us Pizza Party Bingo

11/3/19 6:00pm 12/3/19 8:00pm By connecting with their student newspaper to 9/15/19 1:00pm 10/13/19 7:00pm Tie-Dye DIY 8/10/19 1:00pm Cream Social Pancake Dinner Kickball Tourney Ice STREAM content to engage students with the service, Kickball Tourney

11/10/19 8:00pm 12/5/19 8:00pm 10/17/19 8:00pm Shazam! write a short article, the Housing and Residence 8/11/19 8:00pm 9/17/19 10:00pm Spider-Man: Into Murder Mystery Wonder Park like “5 Best Movies to Watch on MyTV10 for the Spider-Verse Pokemon Detective 12/8/19 1:00pm Pikachu STREAM 9/24/19 8:00pm 10/20/19 9:00pm Mental Health Life team was able to reach thousands of Night 11/17/19 10:00pm Tie-Dye DIY Bingo Round Table Valentine’s Day!” 8/15/19 8:00pm Murder Mystery

Campus Resource 10/24/19 7:00pm Movies 12/15/19 8:00pm Group Q&A 9/25/19 10:00pm 11/24/19 8:00pm ON CAMPUS students with the announcement of mytv10. STREAM Ice Cream Social Pizza Party Murder Mystery Tie-Dye DIY START

8/22/19 8:00pm 10/27/19 9:00pm 12/22/19 8:00pm Pizza Party 9/26/19 8:00pm 11/25/19 10:00pm START DIY Bingo Night The Upside The school even branded phone cardholders and Want help promoting your platform on campus? Tie-Dye MoviesMurder Mystery New releases, classic films ON CAMPUS Streaming 8/29/19 8:00pm 10/28/19 7:00pm and top TV shows - updated Fold on solid line 12/23/19 7:00pm Cut on dotted line Long Shot 9/27/19 8:00pm Social 11/26/19 8:00pm Pizza Party Ice Cream Resident Talentevery month! placed business cards inside with information Give us a call! We’re happy to send you marketing Tie-Dye DIY Streaming

Movies8/1/19 1:00pm New releases, classic films ON CAMPUSTourney 9/30/19 9:00pm 12/24/19 1:00pm Kickball Now and top TV shows - updated Health on the featured content, which they handed out materials, or even visit your campus to help spread Bingo Night MentalyourstreamingURLhere.com Watch new release movies anywhere Round Table on from campus using your personal device! every month! Now New releases, classic films Watch new release movies anywhere around campus. They were a huge hit. the word. Unlimited access on campus using your personal device! and top TV shows - updated yourstreamingURLhere.com your personal devices every month! from anywhere on campus!

yourstreamingURL.comVisit Unlimited access or download the Swank Media Player app yourstreamingURLhere.com your personal devices to start streaming. Includes new releases, Visit from SponsoredanywhereBy on campus! yourstreamingURL.com classics and everything in-between! or download the Swank Media Player app Unlimited access to start streaming. Includes new releases, your personal devices classics and everything in-between! anywhere on campus!

• Facebook, Instagram, • Video Animations Snapchat & Twitter Examples • Event Calendars “It’s really important to know what is • Web Banners “We put door hangers in each student’s move-in packet. The RAs have attracting student attention because area meetings at the beginning of the school year where they talk • Announcement Template that informs your practice... It also about it. We have television “signs” around campus that scroll through • Email Signatures helps us influence the times and the information about campus happenings, and we put in a slide about • Flyers methods to sharing information.” these efforts… The platform promotes itself through RA movie nights, • Digital Signage [and] word of mouth has been a great way to get the word out.” Quincy Director Housing, Joe Residence Life Director of Housing and much More! CUSTOMER INSPIRATION CUSTOMER

4 Contact us to talk programming! 1.800.244.6173 | swank.com/reslife Contact us to talk programming! 1.800.244.6173 | swank.com/reslife 5 Build Community and Support RESOURCES FOR Residential Curriculum INCLUSIVE PROGRAMMING

Use these free materials and platform features to engage GO BEYOND ENTERTAINMENT your entire resident population in meaningful ways! Create engaging and educational programming for residents with your RLC platform! Inclusion Programming Calendar – Build a programming With a wide variety of titles to choose from, plan centered on important campus initiatives, including mental and free resources to help you dive deeper into health, inclusion and much more. See page 8. themes and messaging, your streaming platform can help your RAs create meaningful and impactful programming all year long. Movie Discussion Guides – Facilitate conversation In recent years, diversity and inclusion has around meaningful topics and thematic elements relevant become a top priority at college campuses to your campus. nationwide. Use your RLC platform to foster a culture of acceptance in your residence halls by programming movies that deal with topics Non-Profit Partners – Use short clips from leading educational like race, disabilities, sexual orientation, mental content creators, like Love Has No Labels, to highlight tolerance. health and more. 1 Is 2 Many as Campus Clips before films or as But don’t just show the film — help residents standalone featured content. We highly suggest Campus Clips – Create your own, university-branded content understand the deeper messages and lessons checking out the new short film “Rising” from showcasing student organizations focused on creating a diverse using our free movie discussion guides! Featuring the Emmy-award winning campaign Love Has campus environment. thought-provoking questions and programming No Labels. The film, inspired by real people and suggestions, we have guides for more than 900 real stories, highlights how people tend to put films that span over 30 important themes to help aside their differences in the wake of disasters – Reach out to your Account Representative you facilitate meaningful post-show discussions and encourages all of us to act inclusively every Your Swank Team! that match your education goals. day – not just when tragedies occur. for tips on programming around inclusion and case studies from other schools. You can also regularly reach residents outside Contact your Swank account rep to receive free of RA programming by scheduling content discussion guides that match your goals for this from PSA partners like Seize the Awkward or school year, or for PSA scheduling recommendations.

“We have what’s called ‘Dinner Dates’ with our RA’s. They bring “I think movies are such a great “This service has truly revolutionized the way “Residence Life Cinema gives us the option to us to their actual way to bring people all together… that Boston College offers programming...We book films for a variety of programming needs... apartments and we especially when you’re all meeting switched to streaming for the convenience that and various educational theme weeks. We can can sit there as one your friends on your floor, when you it offered: students no longer have to watch films also program films to complement guest speakers building and watch don’t know anyone… It’s just a great at a designated time on a designated channel.” on campus (showing ‘Hotel Rwanda’ when Paul movies in their room way to spend time with people.” Rusesabagina spoke on campus).” Darren and just kind of bond.” Thomas Vanessa Associate Director, Jasjuana Associate Director RHA President Multimedia Creative Services RHA Vice President CUSTOMER INSPIRATION CUSTOMER

6 Contact us to talk programming! 1.800.244.6173 | swank.com/reslife Contact us to talk programming! 1.800.244.6173 | swank.com/reslife 7 Diversify Your MOVIE LINE-UP

Women’sJanuary History Month Engage your residents with programming February | BlackJanuary History Month March | January | ShakeJanuary off the Winter Blues World Religion Day (1/19) by highlighting timely events and relevant World Religion Day (1/19) World Religion Day (1/19) themes on your platform. Encourage RAs to use these films and their accompanying discussion guides to facilitate meaningful

conversations in the residence halls.

© 2019 Paramount Pictures Paramount 2019 © “[The platform] was a perfect fit to complement our original programming (developed by our student cable channel, VUTV). The movies help foster Pride MonthJanuary relationships within the university... and add an Mental HealthJanuary Month June | April | CelebrateJanuary Diversity Month May | extra platform for our Resident Assistants to discuss World Religion Day (1/19) World Religion Day (1/19) various topics throughout the academic year.” World Religion Day (1/19) Phillip Associate Professor

“Our student staff benefit from the programming

© Lions Gate Entertainment, Inc. Entertainment, Gate Lions © by Residence Life Cinema. A growing inventory of entertainment options, valuable resources, and strong technical support make Residence Life January Self-Improvement Month Cinema a great feature for both students and staff!” FriendshipJanuary Day (8/4) September | | Disability JanuaryIndependence Day (7/26) August | Mallory July World Religion Day (1/19) Associate Director of Housing World Religion Day (1/19) World Religion Day (1/19)

MOVIE DISCUSSION GUIDE “I would say the #1 reason that we have Residence Life Cinema BlacKkKlansman In 1972, Ron Stallworth, Colorado Springs’ first African- American police officer, attempted to infiltrate the local on our campus is that it provides Ku Klux Klan chapter with the help of his white, Jewish

© 2019 Warner Bros. Ent. All rights reserved. rights All Ent. Bros. Warner 2019 © partner Flip Zimmerman. Based on a true story, this © 2019 Tremolo Productions, LLC. ALL RIGHTS RESERVED. RIGHTS ALL LLC. Productions, Tremolo 2019 ©

© Focus Features LLC. discussion guides that come Holidays Programming Suggestions with many of the movies that January This discussion guide is designed to assist educational programming after viewing the December | film “BlacKkKlansman.” Its purpose is to generate discussion based on social issues January Equal Opportunities Day found within the movie and for program participants to reflect on themes that might be pertinent to them. Therefore, there are no “right” or “wrong” answers to questions in we order. This nice feature NationalJanuary Bullying Prevention Month November | this guide. Issues The discussion facilitator may choose to utilize one of the following activities | as a means of developing discussion: October World Religion Day (1/19) Racism allows our RA’s to effectively • Partner with your campus’ Black Student Union to invite a prominent speaker to lead a discussion about the film. Radical Activism World Religion Day (1/19) • The Anti-Defamation League cataloged 147 incidents of white supremacists fliering college campuses from September 2016 to April 2017, an increase the Police Relations and legally use media in their organization called “unprecedented.” Host a town hall style meeting with school World Religion Day (1/19) U.S. History leaders so anyone can raise concerns regarding issues of race and discuss ideas for making your campus more inclusive. • Spike Lee is one of the most influential filmmakers of the last 30 years. Highlight programming.” his films’ unique style – and impactful commentary – by encouraging students to watch one of Lee’s 30+ other films, like “Do the Right Thing,” “Malcolm X” or “Chi-Raq,” in addition to “BlacKkKlansman.” Rebecca Associate Director of Residence Life

8 Contact us to talk programming! 1.800.244.6173 | swank.com/reslife Contact us to talk programming! 1.800.244.6173 | swank.com/reslife 9 Available This Fall © 2019 Warner Bros. Ent. All rights reserved. © 2019 Universal City Studios Productions LLLP. All Rights Reserved © Metro-Goldwyn-Mayer Pictures Inc. © 2019 Columbia Pictures Industries, Inc. © 2019 Paramount Pictures © Lions Gate Entertainment, Inc.

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