Campus Clips! Residence Life Cinema Platform During the 2018-19 School Year
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CAMPUS Insider Learn more about the latest campus trends, including: Campus Platform Residential Diverse Movie Clips Promotion Curriculum Programming Introducing Stay Connected to Campus Insider Your Campus Community We’d like to Created to help resident hall leaders ENTERTAIN, EDUCATE and There are several key ways to leverage your Residence Life Cinema welcome you INSPIRE residents, this publication platform to keep your finger on the pulse of your resident community. to our latest and features programming tips and the latest campus trends straight from Here are just a few ways to get started this fall semester. greatest resource. customers just like you. RESIDENTS’ STREAMING Communicate Key Messages Learn STATS ON OUR PORTAL Schedule short educational, informational or promotional more on clips to play before content with our unique communication We’ve pulled together nationwide stats from your Top Streamed Films page 2-3 feature – Campus Clips! Residence Life Cinema platform during the 2018-19 school year. 2.7 Million Total Streams Promote the Platform to Students & RAs Learn Ensure your messages, programming, and service itself is being more on Total Residents Warner© 2019 Bros. Ent. All rights reserved. Warner© 2019 Bros. Ent. All rights reserved. 241,588 seen and used by promoting your RLC streaming platform to page 4-5 Reached with Streaming AQUAMAN A STAR IS BORN students and RAs! 5.94 Million Hours of Streamed Content Build Community and Support Residential Curriculum Learn © 2018 Lava© 2018 Films LLC. All Rights Reserved. Warner© 2019 Bros. Ent. All rights reserved. Facilitate conversation that supports residential curriculum with more on BLACKKKLANSMAN CRAZY RICH ASIANS complimentary discussion guides and powerful content from our page 6-7 non-profits partners. Diversify Your Movie Lineup to Meet Programming Needs Learn Find additional programming ideas, Optimize your monthly movie selection around important more on engagement resources, white papers topics and themes, such as inclusion, mental health and sexual page 8-9 and much more on our Resource Hub at assault prevention. swank.com/residence-life-cinema/resources Key Messages Communicate DATA ON STUDENT BEHAVIOR CAMPUS CLIPS Most importantly, this feature is completely TOTAL CAMPUS CLIPS customizable – right down to how content is Included on every Swank Residence Life 509,928 VIEWS LAST YEAR assigned. Randomize your clips across all films, or Cinema platform, Campus Clips allows link them to relevant content. For example, pair residence hall leaders to schedule short bursts of educational, informational or promotional a clip about drug and alcohol awareness before Our customers use Campus Clips to creatively content to play before movies and shows. “A Star Is Born” or mental health awareness spread the word about a variety of topics, including: before “Glass.” You also have the option to use Compatible on any device and unable to be skipped, Campus Clips helps colleges our free PSA videos, which tackle important and universities create connected campus topics like sexual harassment, mental health and environments while ensuring residents receive more. Learn which nonprofit organizations we the important information they need to know. work with by visiting swank.com/residence-life- cinema/partners/. You can upload Campus Clips to your streaming platform to highlight anything you Depending on your goals and availability, CAMPUS EVENTS, Oregon State want or need your residents to see – like move- Campus Clips can be as hands-on – or hands- out procedures, upcoming campus speakers, off – as you’d like. You can always start small by student services, quiet hours and more. You uploading existing university content directly even have the option to sell “ad” space to local through your school’s YouTube channel, then businesses or campus organizations to help slowly progress toward creating your own offset platform costs. custom content as you feel comfortable. Once you’ve created your content, you choose SAFETY REMINDERS, Winthrop University CLUBS & ORGANIZATIONS, Purdue If you’re not already taking advantage of this unique when and how you’d like these videos to show up. Stack multiple clips or slides before movies and function, Residence Life Cinema can help you get Contact your Account Representative for TV shows on your platform, or host longer videos started. We have a full team here to assist in any examples of Campus Clips from other customers. as standalone content on the site. This is a great way we can to ensure your program’s success. option for sharing last week’s football game or a Simply call your Account Rep for advice or to let us recording from a prominent campus speaker. know how we can help. Students at Wisconsin-Eau Claire host a talk show called BluNation to provide “ We use Campus Clips for two regular updates on sporting events. subject areas that are really difficult to talk about – mental health and sexual assault prevention education. They’re “ The [Campus Clips] service allows us to program so crucial, especially to college “ Students may or may not check email, or in custom content that educates our students students. It’s short, and it gets answer phones, but if they choose to watch about campus services, events and more. It’s a to the point really quickly in an a movie, they are watching what we put up great partnership feature for our campus, and we engaging way. I think students as well. It’s a really great way to leverage solicit [Campus Clips] videos from departments really appreciate that. I know as that time they are spending streaming – if and organizations all across campus to get varied an educator I really appreciate students will stream regardless, we might as and useful content at great value.” that function as well.” well plug them into university information.” Sandra Mike Joe AssistantDirectorofHousingMarketing Leadership & Involvement Director of Housing Coordinator, UCLA CUSTOMER INSPIRATION CUSTOMER 2 Contact us to talk programming! 1.800.244.6173 | swank.com/reslife Contact us to talk programming! 1.800.244.6173 | swank.com/reslife 3 Promote the Platform to Students & RAs PROMOTING YOUR STREAMING PLATFORM CUSTOMER SPOTLIGHT Share our RA Training video and customizable promotional toolkit The University of Wisconsin-Eau Claire has with staff to easily get your whole team engaged with the platform! partnered with Swank Residence Life Cinema to provide residents with a dedicated channel Visit swank.com/residence-life-cinema/toolkit of top movies and TV shows for 20 years. So, to download when they launched their new streaming service, they could have easily posted announcements in a few places and moved on. Instead, they rolled out their new, branded resident amenity, mytv10, with great fanfare – using multiple, unique tactics to engage and reach students in different ways. With the help of some free Swank resources But even after a successful launch day, their and their Account Representatives, the launch promotion efforts didn’t – and still haven’t – team got to work. They started by placing a campus! on anywhere devices stopped. WTOP-TV, the school’s TV station that personal your from Unlimited access Unlimited door hanger on every single door in each of the manages the platform, has a dedicated student campus! on anywhere devices from your personal personal your from everything in-between! everything Unlimited access Unlimited school’s 14 residence halls. Then, they spent social media manager who regularly posts on and classics releases, new Includes yourstreamingURL.com everything in-between! everything three hours passing out stickered popcorn, Instagram, including interactive elements like 2019 Fall Semester and classics releases, new Includes yourstreamingURL.com on campus using your personal device! personal your using campus on anywhere Watch new release movies movies release new Watch candy, flyers and more in the student union stories and polls. They also regularly create EVENT CALENDAR Now on campus using your personal device! personal your using campus on anywhere Watch new release movies movies release new Watch highlighting the URL for their streaming site. digital promotions for their website and social Now [text here] Streaming By connecting with their student newspaper to accounts, and have students write blog post August September October November December Streaming START write a short article, the Housing and Residence content to engage students with the service, 8/9/19 8:00pm 9/3/19 9:00pm 10/6/19 8:00pm 11/1/19 6:00pm 12/2/19 8:00pm Pizza Party Bingo Night Us Pancake Dinner Pizza Party START Life team was able to reach thousands of like “5 Best Movies to Watch on MyTV10 for 8/10/19 1:00pm 9/15/19 1:00pm 10/13/19 7:00pm 11/3/19 6:00pm 12/3/19 8:00pm Kickball Tourney Kickball Tourney Ice Cream Social Pancake Dinner Tie-Dye DIY STREAM students with the announcement of mytv10. Valentine’s Day!” 8/11/19 8:00pm 9/17/19 10:00pm 10/17/19 8:00pm 11/10/19 8:00pm 12/5/19 8:00pm Pokemon Detective Murder Mystery Wonder Park Spider-Man: Into Shazam! Pikachu STREAM the Spider-Verse The school even branded phone cardholders and 9/24/19 8:00pm 10/20/19 9:00pm 12/8/19 1:00pm 8/15/19 8:00pm Tie-Dye DIY Bingo Night 11/17/19 10:00pm Mental Health Table Campus Resource Murder Mystery Round Want help promoting your platform on campus? STREAMGroup Q&A 9/25/19 10:00pm 10/24/19 7:00pm placed business cards inside with information Movies12/15/19 8:00pm Murder Mystery Ice Cream Social 11/24/19 8:00pm ON CAMPUS 8/22/19 8:00pm Tie-Dye DIY Pizza Party Give us a call! We’re happy to send you marketing Pizza Party 9/26/19 8:00pm 10/27/19 9:00pm START on the featured content, which they handed out Tie-Dye DIYMoviesON BingoCAMPUS Night 11/25/19 10:00pm 12/22/19 8:00pm 8/29/19 8:00pm Murder Mystery TheNew Upside releases, classic films materials, or even visit your campus to help spread Long Shot 9/27/19 8:00pm 10/28/19 7:00pm and top TV shows - updated START 12/23/19 7:00pm Streaming around campus.