The Journal of Multimodal Rhetorics Volume 3, Issue 2
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
Swagger Like Us: Black Millennials' Perceptions of 1990S Urban Brands
Iowa State University Capstones, Theses and Graduate Theses and Dissertations Dissertations 2018 Swagger like us: Black millennials’ perceptions of 1990s urban brands Courtney Danielle Johnson Iowa State University Follow this and additional works at: https://lib.dr.iastate.edu/etd Part of the American Material Culture Commons, and the Fashion Design Commons Recommended Citation Johnson, Courtney Danielle, "Swagger like us: Black millennials’ perceptions of 1990s urban brands" (2018). Graduate Theses and Dissertations. 16600. https://lib.dr.iastate.edu/etd/16600 This Thesis is brought to you for free and open access by the Iowa State University Capstones, Theses and Dissertations at Iowa State University Digital Repository. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Iowa State University Digital Repository. For more information, please contact [email protected]. Swagger like us: Black millennials’ perceptions of 1990s urban brands by Courtney Danielle Johnson A thesis submitted to the graduate faculty in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE Major: Apparel, Merchandising and Design Program of study committee: Eulanda A. Sanders, Co-major Professor Kelly L. Reddy-Best, Co-major Professor Tera Jordan The student author, whose presentation of the scholarship herein was approved by the program of study committee, is solely responsible for the content of this thesis. The Graduate College will ensure this thesis is globally accessible and will not permit alterations after a degree is conferred. Iowa State University Ames, Iowa 2018 Copyright © Courtney Danielle Johnson, 2018. All rights reserved. ii DEDICATION This thesis is dedicated to Black folks. -
American Culture: Fashion and Sustainability
AMERICAN CULTURE: FASHION AND SUSTAINABILITY A thesis submitted to the Kent State University Honors College in partial fulfillment of the requirements for Departmental Honors by Kelsey Merritt May, 2018 Thesis written by Kelsey Merritt Approved by _____________________________________________________________________, Advisor _____________________________________________________________________, Co Advisor ______________________________________________, Director of Fashion Accepted by ___________________________________________________, Dean, Honors College ii TABLE OF CONTENTS LIST OF FIGURES…..……………………………………………...……………………iv LIST OF TABLES………..………………………………………………………………vi ACKNOWLEDGMENT………………………………………….……………………..vii CHAPTERS I. INTRODUCTION……………………………………………….………..1 Delimintations……………………………………………………………..4 II. LITERATURE REVIEW………………………………………….………6 III. DATA COLLECTION METHODS……………………………………..12 IV. FINDINGS AND DISCOVERINGS…………………………………….42 V. RECOMMENDATIONS………………………………………………...48 REFERENCES……………………………………………………………………...…...54 APPENDIX 1. Appendix A………………………………………………………………58 2. Appendix B………………………………………………………………60 3. Appendix C………………………………………………………………63 4. Appendix D………………………………………………………………66 iii LIST OF FIGURES Figure 1: Inside Stoll knit factory………………………………………………………..15 Figure 2: Stoll’s knit factory entrance…………………………………………………...16 Figure 3: Sample garments created………………………………………………………16 Figure 4: Ka de We shoe floor…………………………………………………………...18 Figure 5: Rug maker……………………………………………………………………..20 Figure 6: Testing rug making myself…………………………………………………….20 -
The Evolution of Streetwear
The Evolution of Streetwear The newfound reality of Streetwear and its luxury-like management Trabalho Final na modalidade de Dissertação apresentado à Universidade Católica Portuguesa para obtenção do grau de mestre em Marketing por Miguel Lobo de Macedo sob orientação de Professora Doutora Joana César Machado Universidade Católica, Faculdade de Economia e Gestão, Maio de 2015 Acknowledgements Máximo 1 página (facultativo) Abstract Purpose: To explore the critical dimensions of successful streetwear brands and how they garner customers’ attention, devotion and regard for the brand. Ultimately, the goal is to compare the anatomy of a streetwear brand to that of a luxury fashion brand and analyze the main differences and similarities between the two in order to understand how a streetwear brand, Supreme, operates in its niche market. By using a case study approach, this study plans on analyzing the newfound reality of streetwear, the reasons for its unprecedented consumption and what the biggest brands in this industry do in order to appeal, constantly, to different crowds: the devoted followers and the fashion-driven consumers. With this in mind, the study intends to validate the relevancy of these streetwear labels in today’s luxury fashion markets. Findings: The aspirational consumer of today’s streetwear will be the aspirational consumer of the eventual luxury market of tomorrow. I understand that there is still a lot to be studied within this streetwear industry but believe to have validated the importance of these brands in the purchasing intention of today’s consumers, by deconstructing the brands. Three important levels of analysis cement my study. -
How Fashion Erased the Politics of Streetwear in 2017
City University of New York (CUNY) CUNY Academic Works Capstones Craig Newmark Graduate School of Journalism Fall 12-15-2017 Mask On: How Fashion Erased the Politics of Streetwear in 2017 Frances Sola-Santiago How does access to this work benefit ou?y Let us know! More information about this work at: https://academicworks.cuny.edu/gj_etds/219 Discover additional works at: https://academicworks.cuny.edu This work is made publicly available by the City University of New York (CUNY). Contact: [email protected] Mask On: How Fashion Erased the Politics of Streetwear in 2017 By Frances Sola-Santiago Hip-hop culture dominated the fashion zeitgeist in 2017. From a Louis Vuitton and Supreme collaboration to Gucci’s support of Harlem designer Dapper Dan’s store reopening, the fashion industry welcomed Black culture into the highest echelons of high fashion. Rapper Cardi B became the darling of New York Fashion Week in September after being rejected by designers throughout most of her career. Marc Jacobs traded the runway for the street, staging a show that included bucket hats, oversized jackets, and loads of corduroy on a large number of models of color. But while the industry appeared to diversify by acknowledging the indomitable force of hip-hop culture, it truly didn’t. The politics of hip-hop and Black culture were left out of the conversation and the players behind-the-scenes remained a homogeneous mass of privileged white Westerners. Nearly every high fashion brand this year capitalized on streetwear— a style of clothing born out of hip-hop culture in marginalized neighborhoods of New York City and Los Angeles, and none recognized the historical, cultural, and political heritage that made streetwear a worldwide phenomenon, symbolizing power and cool. -
Academic Dress Rules
Academic Dress Rules 1. The University may, in respect of any University occasion, prescribe that academic dress shall be worn by students, graduates, graduates-elect or staff, or any of them, attending such occasion. 2. Academic dress shall be worn by students, graduates, graduates-elect and staff attending a University graduation ceremony. 3. The academic dress shall be: Level of award Gown Hood Cap or bonnet Professional Certificate Black gown in Cambridge No hood Black trencher cap BA style Sub-bachelor (ie Certificates Black gown in Cambridge No hood Black trencher cap and Diplomas) BA style Graduates of awards offered by the Centre for Aboriginal Studies in Music will also wear the prescribed stole Bachelor (including four year Black gown in Cambridge Black partly lined Black trencher cap degrees awarded without BA style 150mm wide with the honours) discipline colour 4, 5 and 6 year Bachelor Black gown in Cambridge Black entirely lined Black trencher cap including MBBS, BDS and four BA style with the discipline year degrees awarded with colour including a honours 12.5-13mm edging in the discipline colour Honours on the cape Graduate Certificate Black gown in Cambridge Black partly lined Black trencher cap Graduate Diploma BA style 150mm wide with white Coursework Masters Black gown in Cambridge Black entirely lined Black trencher cap MA style with white including a 12.5-13mm edging in white on the cape Black gown in Cambridge Black entirely lined Black trencher cap Masters by Research MA style with scarlet including a 12.5-13mm -
Butler Alumnal Quarterly University Special Collections
Butler University Digital Commons @ Butler University Butler Alumnal Quarterly University Special Collections 1916 Butler Alumnal Quarterly (1916) Butler University Follow this and additional works at: https://digitalcommons.butler.edu/bualumnalquarterly Part of the Other History Commons Recommended Citation Butler University, "Butler Alumnal Quarterly (1916)" (1916). Butler Alumnal Quarterly. 6. https://digitalcommons.butler.edu/bualumnalquarterly/6 This Book is brought to you for free and open access by the University Special Collections at Digital Commons @ Butler University. It has been accepted for inclusion in Butler Alumnal Quarterly by an authorized administrator of Digital Commons @ Butler University. For more information, please contact [email protected]. 5<iSsSbji2^^iS!7s^7dS7s®isSfe:S!7jiS^^ Shelf No. J « J 0, 4 i ^ Bl Accession No V^ jLsQ H" Bona Thompson Memorial BUTLER COLLEGE UBRARY K isyi r-5^ roi, jci. I'd—r^fi—Toi r^>i r»i-_f\n.J53..J3ij,a, Mumum Digitized by the Internet Archive in 2010 with funding from Lyrasis IVIembers and Sloan Foundation http://www.archive.org/details/butleralumnalqua05butl 4 Butler OiiA Butl^^umnal Quarterly rOUNDERtS DAY NUMBER APRIL, 19»6 Vol. V No. 1 INDIANAPOLIS BlitlRpjJrilyePs-^]') To THE Student : Have you determined what your vocation in life will be? Do you know how desirable the profession of dentis- try is ? Would it not be well to investigate before making your final determination? Indiana Dental College has been successfully teach- ing dentistry for thirty-eight years. Our graduates are to be found in every State in the Union and nearly every foreign country. Our equipment is complete and our standing unex- celled. -
History of Legal Regalia for Barristers
History of legal regalia for barristers When we visualise a lawyer we probably picture a man or woman wearing a wig, black gown and bib. While this stereotype persists, legal wigs in New Zealand are generally reserved for ceremonial purposes only. Nonetheless they continue to be the defining image of a barrister at work. New Zealand’s legal system was derived from the English system, including its traditional attire. Gowns Barrister’s gowns date back as far as the reign of King Edward III in the 14th century. In this period fur and silk lined robes were established as a mark of high judicial office. This was based on the correct dress for attending the royal court of the day. These gowns changed with the seasons, generally green in the summer and violet in the winter, with red for special occasions. The plain black gown, most commonly seen on barristers in New Zealand today, was adopted in 1685 as a result of the bar going into mourning over the death of King Charles II. Today legal gowns are compulsory for New Zealand barristers when appearing in the High Court, Court of Appeal and Supreme Court. However, a more individual style of dress is acceptable in District Courts and Tribunals. Gowns are also worn by junior barristers in bar admission ceremonies, along with the traditional wig and bib. “Money bags” Perhaps the strangest aspect of legal attire is the triangular piece of robe which can be seen attached to the back left shoulder of a barrister’s gown. While you could be forgiven for thinking this is some sort of manufacturer’s folly, this piece of material (which awkwardly hangs of the back) is said to represent a pocket or “money bag”. -
Urban Representation in Fashion Magazines
Chair of Urban Studies and Social Research Faculty of Architecture and Urbanism Bauhaus-University Weimar Fashion in the City and The City in Fashion: Urban Representation in Fashion Magazines Doctoral dissertation presented in fulfillment of the requirement for the degree of Doctor philosophiae (Dr. phil.) Maria Skivko 10.03.1986 Supervising committee: First Supervisor: Prof. Dr. Frank Eckardt, Bauhaus-University, Weimar Second Supervisor: Prof. Dr. Stephan Sonnenburg, Karlshochschule International University, Karlsruhe Thesis Defence: 22.01.2018 Contents Acknowledgements ................................................................................................................................. 5 Thesis Introduction .................................................................................................................................. 6 Part I. Conceptual Approach for Studying Fashion and City: Theoretical Framework ........................ 16 Chapter 1. Fashion in the city ................................................................................................................ 16 Introduction ....................................................................................................................................... 16 1.1. Fashion concepts in the perspective ........................................................................................... 18 1.1.1. Imitation and differentiation ................................................................................................ 18 1.1.2. Identity -
An Evaluation of the Performance of Leggings Based on a Consumer Survey
University of Kentucky UKnowledge Theses and Dissertations--Retailing and Tourism Management Retailing and Tourism Management 2019 AN EVALUATION OF THE PERFORMANCE OF LEGGINGS BASED ON A CONSUMER SURVEY Virginia Elizabeth Groppo University of Kentucky, [email protected] Digital Object Identifier: https://doi.org/10.13023/etd.2019.312 Right click to open a feedback form in a new tab to let us know how this document benefits ou.y Recommended Citation Groppo, Virginia Elizabeth, "AN EVALUATION OF THE PERFORMANCE OF LEGGINGS BASED ON A CONSUMER SURVEY" (2019). Theses and Dissertations--Retailing and Tourism Management. 17. https://uknowledge.uky.edu/mat_etds/17 This Master's Thesis is brought to you for free and open access by the Retailing and Tourism Management at UKnowledge. It has been accepted for inclusion in Theses and Dissertations--Retailing and Tourism Management by an authorized administrator of UKnowledge. For more information, please contact [email protected]. STUDENT AGREEMENT: I represent that my thesis or dissertation and abstract are my original work. Proper attribution has been given to all outside sources. I understand that I am solely responsible for obtaining any needed copyright permissions. I have obtained needed written permission statement(s) from the owner(s) of each third-party copyrighted matter to be included in my work, allowing electronic distribution (if such use is not permitted by the fair use doctrine) which will be submitted to UKnowledge as Additional File. I hereby grant to The University of Kentucky and its agents the irrevocable, non-exclusive, and royalty-free license to archive and make accessible my work in whole or in part in all forms of media, now or hereafter known. -
Innovating a 90'S Streetwear Brand for Today's Fashion Industry
FOR US BY US: INNOVATING A 90'S STREETWEAR BRAND FOR TODAY'S FASHION INDUSTRY A Thesis submitted to the FAculty of the Graduate School of Arts and Sciences of Georgetown University in partiAl fulfillment of the requirements for the degree of MAsters of Arts in CommunicAtion, Culture And Technology By Dominique HAywood, B.S WAshington, DC May 26, 2020 Copyright 2020 by Dominique HAywood All Rights Reserved ii FOR US BY US: INNOVATING A 90'S STREETWEAR BRAND FOR TODAY'S FASHION INDUSTRY Dominique HAywood, BS Thesis Advisor: J.R. Osborn, Ph.D ABSTRACT This thesis is a cAse study of how a vintAge fashion brand cAn be innovated through humAn centered design for the current fashion industry. IDEO, global design and innovation company, has clAssified humAn centered design as A method for identifying viAble, feAsible and desirable solutions with the integration of multidisciplinary insights (IDEO). For this thesis, the brand of focus is FUBU, for us by us, a 90’s era streetweAr brand that is a product of New York City hip-hop culture. A succinct proposAl for FUBU’s resurgence in the fashion industry will be designed by first identifying the viAbility of the fashion industry and feAsibility of the brand’s revival. ViAbility will be determined by detAiling the current stAte of the fashion and streetweAr industries. This is to estAblish the opportunities and threAts of new and returning entrants into the industry. FeAsibility will be declAred by reseArching the history and current stAte of the brand, its cultural relevancy, and its strengths and weAknesses. -
Accumulation and Avant-Garde Apparel
Confente 1 Oriana Confente Accumulation and Avant-Garde Apparel In his essay, “A Marginal System: Collecting,” French sociologist Jean Baudrillard writes: “Let us grant that our everyday objects are in fact objects of a passion – the passion for private property, emotional investment in which is every bit as intense as investment in the ‘human’ passions… they become mental precincts over which I hold sway, they become things of which I am the meaning, they become my property and my passion” (Baudrillard 259). A leading theorist on the discussion of consumerism, Baudrillard uses a semiotic analysis to explore the materialistic nature of contemporary culture and the integral role of object ownership in the lives of human beings. Accumulating items offers purpose and can contribute to an individual’s security as a person. This can be tied to the fashion industry, with a focus on clothing and dress. Fashion has been long understood to have a sociological function as “a social process of mutual adaptation” wherein “actors are free to decide if and to what extent they will adopt a new object, practice, or representation” (Aspers and Godart 185). The meaning behind choices of apparel influences the consumption of this aspect of culture, as Roland Barthes (a contemporary of Baudrillard who was at the forefront of semiotics) suggests “there is a ‘lexicon and syntax’ in clothing that resembles the structure of language” (Aspers and Godart 183). The desire to speak through the items one wears only heightens the urge to collect particular objects which would open those lines of communication. This is especially true in the realm of current high fashion – “expensive, fashionable clothes produced by leading fashion houses” which are not to be confused with the cheaply constructed, mass-produced items of the fast fashion world (“High Fashion, noun”). -
Athleisure and Femininity Will Lead Spring '18 Fashion
MintModa: Athleisure and Femininity Will Lead Spring ’18 Fashion sourcingjournalonline.com/mintmoda-athleisure-femininity-spring-18/ 9/7/2017 With New York Fashion Week in full swing, MintModa predicts that athleisure and femininity will lead fashion for the coming spring. “Spring ’18 will reflect current movements toward the casual, the functional, the artisanal and the individual, as well as the current fascination with the prim styles of the romantic past,” said Sharon Graubard, founder and creative director of MintModa. “While it sometimes seems like all of New York City is dressed in either workout clothes or jeans, fashion has a wonderful ability to absorb these Photo credit: MintModa movements into forward-thinking, fresh silhouettes.” While consumers remain focused on wellness, athleisure is expected to take a more fashion-forward aesthetic. 1/2 Standard activewear, including leggings and sweats, will become more stylish and suitable for consumers’ daily activities. Dubbed ‘Glo-Mad,’ this trend involves a mix of body-hugging and loose apparel, like a billowing parka over athletic pants or a tight bodysuit. “We will see featherweight techno fabrics cut into nomadic shapes that wrap and tie around the body,” Graubard said. “Colors here will be deep vegetal tones popped with silver, gold or neon, a palette that takes its cue from the Afro-Futurist art movement.” Femininity will also be redefined for Spring ’18. As gender identities continue to blur in fashion, feminine looks will fall into two main categories—mod and reworked vintage. [Read more on 2018 trend forecasting: Pantone Predicts Wellness, Maximalism to Lead 2018 Home Décor Color Trends] Culling inspiration from the ‘60s, apparel will feature a playful mix of feminine details.