Produce Business August 2013
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DOLE Fruit_Ad 7/30/13 11:33 AM Page 1 TOC_Layout 1 8/14/13 6:24 PM Page 1 AUG. 2013 • VOL. 29 • NO. 08 • $9.90 p.34 p.66 34 PREPARING FOR PRIME TIME TAILGATING ACTION Produce has become the prevalent headliner at tailgate parties and other grilling events because of its versatility in recipes, simplicity in preparation, ease of portability and, of course, its fresh taste. 21 25TH ANNUAL MARKETING EXCELLENCE AWARDS 40 WASHINGTON APPLE INDUSTRY CONTINUES NEW PLANTINGS Twelve companies are recognized for Exploring unique varieties on the horizon. their outstanding creativity, comprehensive strategy and 49 BUMPER CROP BRINGS OPPORTUNITY FOR CALIFORNIA GRAPES successful execution. A California grape bonanza is underway, and the industry jockeys for position to capitalize on the available opportunities. 8 THE FRUITS OF THOUGHT MERCHANDISING REVIEWS Sysco’s San Francisco Food Safety Failure Reflects On Industry’s Broader Problem 66 Onions – New Ways To Sell An Old Favorite With KPI’s Onions grace consumers’ tables in everything from soups, sauces and salads to sandwiches and much more. The widespread popularity of this versatile vegetable has made it a steady winner for 85 RETAIL PERSPECTIVE retailers. Intelligent Risk-Taking 76 Mushrooms As Moneymakers 86 EUROPEAN MARKET Retailers properly merchandising Tackling Global Food Waste mushrooms will see the money follow and shrink disappear. 88 VOICE OF THE INDUSTRY The Promise Of Biotechnology DRIED FRUIT AND NUTS 83 Raisins Push Impulse Envelop When Promoted In Produce Produce retailers hold the key to a new 4 THE QUIZ revolution of raisin sales. 6 WASHINGTON GRAPEVINE 10 PRODUCE WATCH 18 FROM THE PAGES OF THE PERISHABLE PUNDIT p.30 14 TRADE SHOW CALENDAR Do Consumers Eat More When Given Calorie Recommendations At Restaurants? ‘McDonald’s Study’ Demonstrates Nanny-Statism May Have Unintended Consequences 16 RESEARCH PERSPECTIVES 30 NEWPORT AVENUE MARKET An independent grocer in Central Oregon thrives 17 COMMENTS AND ANALYSIS on community emphasis on wellness and healthy living. 54 RETAILERS WANT TO KNOW: 89 INFORMATION SHOWCASE Where Do Suppliers Envision The Juice/Beverage Category In The Year 2020? 58 REGIONAL MARKET PROFILE: CHICAGO 90 BLAST FROM THE PAST Windy City Winds Up For Economic Opportunity Chicago’s distributors rebound from past economic setbacks and charge forward confronting the news challenges ahead. Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425 PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. AUGUST 2013 • PRODUCE BUSINESS 3 Quiz_Layout 1 8/14/13 4:51 PM Page 1 PRODUCE QUIZ THIS MONTH’S WINNER Jerry Frecon Consultant AUG. 2013 • VOL. 29 • NO. 08 • $9.90 New Jersey Peach Promotion Council Clayton, NJ P.O. Box 810425 • Boca Raton • FL 33481-0425 Phone: 561-994-1118 • Fax: 561-994-1610 Jerry Frecon was born and In 1981, Frecon came to New Jersey and [email protected] raised surrounded by pro- taught at Rutgers University. “I worked as an duce on his family’s farm, education advisor for the past 30 years as Frecon Fruit Farm in Boyer- part the Rutgers’ Cooperative Extension,” says PRESIDENT & EDITOR-IN-CHIEF town, PA. Years later, Frecon Frecon. “Today I continue to consult for the James E. Prevor remains an active member in the produce Council and promote peaches.” [email protected] industry working as a consultant for the New Frecon has been reading PRODUCE BUSINESS PUBLISHER/EDITORIAL DIRECTOR Jersey Peach Promotion Council — a volun- for quite some time during his tenure with the Ken Whitacre teer promotion organization for New Jersey industry. “It was a little, thin magazine when [email protected] peaches — and the Adams County Nursery. I started reading it,” says Frecon. He enjoys SPECIAL PROJECTS EDITOR Frecon says, “Last time I counted, there were reading Jim Prevor’s “Perishable Pundit” as Mira Slott about 90 people in the state who work for well as articles on peaches and New Jersey [email protected] the betterment of the peach administration.” produce. INTEGRATED CONTENT EDITOR How To Win! To win the PRODUCE BUSINESS Quiz, the first thing you have to do is enter. The rules are simple: Read Michele Sotallaro through the articles and advertisements in this issue to find the answers. Fill in the blanks corresponding to the [email protected] questions below, and either cut along the dotted line or photocopy the page, and send your answers along with a business card or company letterhead to the address listed on the coupon. The winner will be chosen by drawing from PRODUCTION DIRECTOR the responses received before the publication of our October issue of PRODUCE BUSINESS. The winner must agree to sub- mit a color photo to be published in that issue. Diana Levine [email protected] WIN A NINJA® PROFESSIONAL BLENDER & SINGLE SERVE ACCESSORIES PRODUCTION LEADER Make some time to literally enjoy the fruits of your labor with this Jackie Tucker professional blender containing a built-in single serve feature. Anyone in the produce business will enjoy this handy kitchen staple. Whether you PRODUCTION DEPARTMENT Sunshine Gorman are taking a shake on the go or preparing dinner, this blender/juicer Freddy Pulido packs a powerful punch with 1100 watts of power. It offers three speed settings and includes a 72-ounce pitcher with the stacked six-blade Ninja EVENT COORDINATOR technology. The two 16-ounce single serve cups and the pitcher are BPA- Jackie LoMonte free, and all parts are dishwasher safe. [email protected] EDITORIAL INTERN QUESTIONS FOR THE AUGUST ISSUE Madeline Mesa [email protected] 1) Which company’s apples are “Crunch-i-licious!”?_____________________________________ CONTRIBUTING EDITORS ______________________________________________________________________________ Carol Bareuther, Nicole Brayshaw Bond, Beth Frith, Bob Johnson, Oscar Katov, 2) What is the street address for Anthony Marano Company? _____________________________ Bill Martin, Michael Femia, Jodean Robbins, Barbara Robison, Lisa White, Jennifer Armen ______________________________________________________________________________ ADVERTISING Eric Nieman, Associate Publisher 3) Avocados from Mexico is partnering with which famous chef?___________________________ [email protected] ______________________________________________________________________________ Sandy Lee [email protected] 4) What is the website address for Sunlight International Sales? _________________________ Bill Martin [email protected] ______________________________________________________________________________ Ellen Rosenthal 5) In what year did Sun-Maid start “Serving American Families & the World”? ________________ [email protected] Gino Valconi 6) What is the slogan for Taylor Farms?_______________________________________________ [email protected] ______________________________________________________________________________ FLORAL DEPARTMENT MARKETING E. Shaunn Alderman [email protected] Send insertion orders, payments, press releases, This issue was: J Personally addressed to me J Addressed to someone else photos, letters to the editor, etc., to PRODUCE BUSINESS, P.O. Box 810425 Boca Raton, FL 33481-0425 Name ______________________________ Position ______________________________ PH: 561.994.1118 FAX: 561.994.1610 PRODUCE BUSINESS is published by Phoenix Media Network, Company __________________________________________________________________ Inc. James E. Prevor, Chairman of the Board P.O. Box 810425, Boca Raton, FL 33481-0425. Address ____________________________________________________________________ Entire contents © Copyright 2013 Phoenix Media Network, Inc. All rights reserved. City _______________________________________________________________________ Printed in the U.S.A. Publication Agreement No. 40047928 State _____________________________________ Zip _____________________________ Phone ______________________________ Fax __________________________________ Photocopies of this form are acceptable. Please send answers to: AUGUST QUIZ PRODUCE BUSINESS • P.O. Box 810425 • Boca Raton, FL 33481-0425 4 PRODUCE BUSINESS • AUGUST 2013 FL Natural_Ad 7/30/13 11:43 AM Page 1 Grapevine_Layout 1 8/8/13 1:15 PM Page 1 Immigration Reform Claims Victory In Senate And Targets The House By Robert Guenther, United Fresh Senior Vice President of Public Policy n June 27, the Senate took a major step toward enacting comprehen- Osive immigration reform when it passed the Border Security, Economic Oppor- The eventual signing of comprehensive tunity, and Immigration Modernization Act immigration reform into law is with a strong bipartisan vote of 68 to 32. Immigration reform remains a highly sensi- within reach. tive, complex and controversial issue. But when United Fresh put out action alerts to call, e-mail and write Congress to let them know how critical the proposed guest worker program is to the survival of the fresh many accounts is flawed. enter the country to accept a specific job offer produce industry, many raised their voices The goal for a new agriculture guest- from an authorized agricultural employer. and urged their senators to support the bill. worker program has always been two-fold: Employees will then be able to move within It’s this engagement that will continue to create an adjustment