Executive Master in Mobility Innovations | Ema MOBI

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Zeppelin Universität gemeinnützige GmbH Am Seemooser Horn 20 88045 Friedrichshafen | Germany

Editorship: Tim Göbel Editor: Frauke Rogalla Art Direction: Philipp N. Hertel

Date: August 2014 Executive Master in Mobility Innovations eMA MOBI

Are electric vehicles the ultimate form of sustainable transportation? Do you think we are ready to have our parcels delivered by drones? Don’t you think "Nighttrain to Lisbon" should not just be in the movies? Do you really think a sharing economy will revolutionise the transport sector?

The Program at a Glance

Aim Education of interdisciplinary mobility innovation managers

Target group All professionals working in the transport industry – private, public and non-profit sector

Content Key economic, societal, cultural, environmental and technological aspects of global mobility

Duration 24 months

Scope 10 modules of 5 working days each, 2 online modules, and self-study

Language English

Locations Friedrichshafen, Brussels, Lyon, Berlin, Bad Homburg, Karlsruhe

Degree Master of Arts in Mobility Innovations

Investment € 24,900 tuition fee

Interested? zu.de/mobi Our aims

“The horse is here to stay, but the automobile is only a novelty – a fad.” Horace Rackham in 1903

The business-as-usual situation of more cars, ever-increasing air travel, energy- intensive logistics, and publicly financed urban transport can no longer deliver the future needs of the transport and logistics sector. The transport solutions of tomorrow must focus more on time and cost efficiency, sustainability, and inter- operability instead of just on the growth of individual sectors.

The 2-year Executive Master in Mobility Innovations course offers an excellent opportunity for professionals working in the transport sector and related fields to qualify as Mobility Innovation Managers. These are experts who understand the structures, functionalities, and challenges of the transport and logistics sector, as well as their interconnections and future trends.

As a participant, you go beyond passive learning by working on a business idea or case-study during the course, in this way bringing to life an integrated vision of future mobility. Your project can either be introduced during the application process or developed together with the team at the Amadeus Center for Mo- bility Studies | CfM, ZU.

You learn to evaluate national and global mobility markets in order to generate and implement new business models. The interdisciplinary program covers technological, economic, environmental, and social aspects of mobility as well as de- mographic and psychographic backgrounds of users. You also learn how the different transport markets and sectors work; what kind of challenges mobility and transport systems face in a globalized world and in different cultural settings; how these challenges lead to new paradigms, and how technology can organize efficient and adequate transport and logistic processes. Te ach ing Details about the modules: zu.de/mobi-modules Lo Program J ca anuar tio y ns : Fr ie er d b Module 1 ri em Fe ch c Making Mobility br s De u h – ar a r Work: Sustainability y fe e Te n b ach and Resiliency in , to in Module 2 B c g L O oc the Transport Business e a rl Janua tio i ry n Sector Model-Innovation n s: , F B r ie and Technology a r d M d be Module 1 ri m s F c Management a e i eb h r H ec Making Mobility r s c o D s ua Master h h – r a m r Work: Sustainabilitye y fe e Thesis b b h n o and Resiliency in , u t Module 2 Defense B Module 3 c T Pr r e o g O the Transport Business j r e Matching l , in c Sector Model-Innovation t B

, Strategies for B W r u and Technology a Future Challenges M d o s

s Management a E- s H i L e r e r s c aor k Master h l mn s e in Thesis b h g u Module 3 , Defense T P r r V o g r j e Matching i M , e c r t b t B Module 4 a Strategies for u W r u a y m Module 12 Future Challenges Intelligent e s l o

t E s -L C p Implementation Strategies, e r e Transport Systems ar k e l n a s i n (ITS) – Technological S m Financial Dimensions & g

Innovations and V p People Management r

i M e r u

t Deployment b Module 4 a u s

y m a , Intelligent Module 12 e l

C E Transport Systems p Implementation Strategies,

e a v

(ITS) – Technological S m

Financial Dimensions & e

Innovations and p n

People Management L

Module 5

u e

t Deployment

a s s International

Regulation and

i E

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g IT Governance

Module 5

International

a n

Regulation and

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– M

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Module 6

a g

u Consumer,

Culture, Change –

t M

Module 6

Consumer,

Culture, Change t

Module 7

Module 11 e

Fall-Academy:

Internationalization

Transport Policy –

and Urbanization

Module 7

The European

Module 11

Fall-Academy:

Internationalization Perspective

Transport Policy –

Module 8

l (Brussels)

and Urbanization i

Module 10 e

The European

Intermodality

Master Colloquium Socio-Economic c

Perspective

and Functional

Moduleo 9

Module 8

Dimension: (Brussels) i (2 days)

Module 10 e

p Communication Integration

Intermodality

Assessing Mobility

Master Colloquium Socio-Economic

(Lyon)

Module 9 and Functional Technologies

Dimension:

(2 days)

Communication Integration

and Mobility a

Assessing Mobility n

(Lyon)

Technologies r

and Mobility a

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Credit Points h

c Modules 1– 12 48 CP h Modules Project Work 12 CP Presentations 2 CP Mon Mobility & Transport Research Methods and academic writing 2 CP Mobility & Transport Research e (Module 1, 5, 7, 11) Tu Project work on Master Thesis 26 CP (Module 1, 5, 7, 11) Each module Tuesday and Wed has 5 days Thursday evenings Market Trends & Technological Innovations Market Trends & Technological Innovations r total 90 CP Th (Module 3, 4, 6, 8, 9) (Module 3, 4, 6, 8, 9) Each module ends with Fri 1 CP = 25 study hours, Business Model Innovation & Implementation Business Model Innovation & Implementation an examination th on 30% contact hours, 70% self study (Module 2, 10, 12) (Module 2, 10, 12) M Key facts & selected lecturers

Target Group The Executive Master in Mobility Innovations is open to professionals from all transport and logistics industries (automotive, rail, shipping, aviation, etc) as well as related fields and supplier industries. The program is not consecutive, so it is open to participants with different backgrounds including engineers, policy officers, human resource managers, communications experts, and marketing executives.

Admission Requirements | A first university degree or equivalent | At least 12 months of work experience in a relevant field | Good English language skills are required and will be tested | Successful admission process, including personal interview | For participants who do not have a background in economics, a pre-course will be offered

Application | Any time at zu.de/application | After filling in the application kick-off form, you will receive the log-in data for your personal application portal | The written application is followed by a personal interview and an English test | Modules can also be booked individually by organizations or individuals

Program Structure | 24-month executive program | 10 attendance modules of 5 working days each Partners | 2 online modules as self-study elements | One module in cooperation with the Laboratoire d’Economie des Transports University of Lyon 2, which takes place in Lyon | 1 week “policy academy” in Brussels | Teaching locations are Friedrichshafen, Berlin, Bad Homburg, Karlsruhe | Degree: Master of Arts in Mobility Innovations (90 ECTS + 30 ECTS upon recognition of work experience) | Formal qualification for a doctoral program | Maximum of 20 participants | Program language is English | exams can be taken in English or German | Tuition fee: € 24,900, € 6,225 per semester | Program commences in January

Contact | Frauke Rogalla, Program Director | +49 7541 6009 1605 | [email protected] | Additional information: zu.de/mobi Module 1 Module 2 Module 3 Module 4 Making Mobility Work: Sustainability Business Model Innovation and Matching Strategies for Future Challenges Intelligent Transport Systems (ITS) – and Resiliency in the Transport Sector Technology Management Prof. Dr. Alexander Eisenkopf, Technological Innovations and Prof. Dr. Wolfgang H. Schulz, Christian Lerch, Frauenhofer ISI Zeppelin University Deployment Zeppelin University Matthias Schulze, Daimler AG | Introduction to business model | Key future challenges for transport | Introduction, basic theories and innovation and technology and logistics | Main trends, innovations and new empirical facts management on the basis of | Infrastructure, Environment and technological developments | Mobility, Transport, Logistics, Trade practical examples Externalities, Culture and Society, | Introduction to Intelligent Transport | The concept of sustainability and | Business plan development and Funding and Finances Systems (ITS) resiliency risk management | Regulatory requirements and strategies | Intelligent Supply Chain Management

Module 5 Module 6 Module 7 Module 8 International Regulation and Consumer, Culture, Change Fall Academy: Transport Policy – Intermodality and Functional IT Governance Prof. Dr. Arnd Florack, The European Perspective, Brussels Integration Prof. Dr. Georg Jochum, Zeppelin University Prof. Dr. Eckard Schröter, Associate Prof. Dr. Laurent Guihéry, Zeppelin University Zeppelin University University of Lyon 2 | Consumer behavior and marketing | Regulatory framework and strategies | EU institutions, multi-level policy | Introduction to intermodality and integ- relevant legal requirements | Consumer behavior in different making, governance ration of different transport modes | Case Studies cultural settings | EU legislation and its effects on | Intermodal and multimodal business | Change management and behavioral national governments and policies models for goods and passengers change | Lobbying and regulatory cultures | The role of public and private transport modes

Module 9 Module 10 Module 11 Module 12 Communication Technologies and Socio-Economic Dimension: Internationalization and Urbanization Implementation Strategies, Financial Mobility Assessing Mobility Prof. Dr. Alexander Eisenkopf, Dimensions & People Management Prof. Dr. Horst Wieker, Prof. Dr. Wolfgang H. Schulz, Zeppelin University Prof. Dr. Wolfgang H. Schulz, University of Applied Sience, Saarland Zeppelin University Zeppelin University | Emerging economies, new markets | Communications technologies as | Business studies and economics and international trade | Entrepreneurship and start-up a business model enabler | Economic Resource Assessment | Mega cities and urban mobility implementation | Technological development of | Cost-Benefit Analyses | Multilocal lifestyles and (globalized) | Decision analysis, accounting, communications technology working environments controlling, project management | Interdisciplinary human resource management The program ecosystem

“The Executive Master in Mobility Innovations fills a gap in the German academic landscape by training experts from the areas of transport, travel, infrastructure, and industry to think and work in a connected, interlinked, and interdisciplinary way. This is absolutely crucial for the development of new, innovative, and market-based business models designed to facilitate mobility and reduce existing informational barriers.”

Holger Taubmann, Senior Vice President Distribution, Amadeus IT Group

The Program Ecosystem The Executive Master in Mobility Innovations is embedded within the activities of the Amadeus Center for Mobility Studies | CfM at the Zeppelin University. The program is also closely linked to the chair of Mobility, Trade, and Logistics.

Amadeus Center for Mobility Studies | CfM Based at the Zeppelin University, the CfM is committed to interdisciplinary, inter- sectoral and international analyses of regulatory, economic, ecological, cultural, or psychological conditions and perspectives of innovative business models on mobility and transport markets. Taking into account regulatory, ecological, economic, cultural, infrastructural, and legal requirements, the Amadeus Center for Mobility Studies applies a holistic perspective to mobility and transport. There is a special focus on assessing the implementation of new business models and economically evaluating mobility concepts. The CfM offers a neutral platform for businesses and organizations to meet with academic experts, transfer knowledge, and gain inspiration from each other. This is how the CfM facilitates cross-industrial and intermodal business Advisory Board model innovations. | Lufthansa AirPlus Servicekarten GmbH CfM Advisory Board | Siemens AG The CfM has a well-established advisory board composed of renowned repre- | Amadeus Germany GmbH and Amadeus IT Group, S.A. sentatives from industry and related fields. They meet twice a year to provide | DeinBus.de GmbH ideas and market insights for research areas. The advisory board also functions | FVW Mediengruppe as an external advisory board for the Executive Master in Mobility Innovations, | Volkswagen AG making sure the program incorporates all relevant market developments. The | Daimler AG members of the advisory board are senior staff in the automotive industry, infra- | Rhein-Main-Verkehrsverbund GmbH structural and urban development planners, communication technology experts | ZF Friedrichshafen AG as well as high level professionals in the transport and logistics industry. | Deutsche Lufthansa AG All Dates at a Glance

Prep-course in Business Economics (Optional) | December 15 – 19, 2014

Module 1 | Friedrichshafen Sustainability & Resiliency | January 12 – 16, 2015 | Prof Dr Wolfgang H. Schulz

Module 2 | Karlsruhe Business Model-Innovation | February 23 – 27, 2015 | Christian Lerch

Module 3 | Friedrichshafen Future Challenges | March 16 – 20, 2015 | Prof Dr Alexander Eisenkopf

Module 4 | Ulm & Friedrichshafen Intelligent Transport Systems (ITS) | May 18 – 22, 2015 | Matthias Schulze

Module 5 | Online International Regulation | E-Learning | Online-Module | Prof Dr Georg Jochum

Module 6 | Bad Homburg Consumer, Culture, Change | September 14 – 18, 2015 | Prof Dr Arnd Florack

Module 7 | Brussels Fall Academy: Transport Policy | October 26 – 30, 2015 | Prof Dr Eckard Schröter

Module 8 | Lyon Intermodality & Functional Integration | January 04 – 08, 2016 | Ass Prof Dr Laurent Guihéry

Module 9 | Berlin Communication Technologies | February 15 – 19, 2016 | Raphael Leiteritz, Prof Dr Ing Horst Wieker

Module 10 | Online Social-Economic Dimension | E-learning | Online Module | Prof Dr Wolfgang H. Schulz

Module 11 | Friedrichshafen Internationalization & Urbanization | April 11 – 15, 2016 | Prof Dr Alexander Eisenkopf

Module 12 | Friedrichshafen Implementation, Finance & People | August 29 – September 02, 2016 | Prof Dr Wolfgang H. Schulz

Colloquium | April 16 – 17, 2016

Master-Thesis Phase | May 01 – October 31, 2016

Disputation | December 15 – 16, 2016 “Don’t Germans have better things to do than spend 36 hours a year in traffic jams? – It’s time for some new concepts!” ABB.: [DUCAN] CC BY-SA 2.0