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EST 1895Feature:MOTORCYCLE Press launches - the reality MARCH 2016 Let’s do The EssentialTRADER Guide to the Motorcycle Trade and Industry ■ www.motorcycletrader.net MICHELIN Getting ready for launch!MotoGP WHERE TO ADVERTISE? Assessing marketing options Leaping through ARENACROSS ACTION When off-road heads indoors… HOOPS Tyre technology has made giant leaps THE OFF-ROADin progress over the past 20 years. E-BIKE But where next for the development Kuberg’s latest, of bike-specific rubber as the market lightest model evolves further? Trader investigates ■ NEWS ■ NEW PRODUCTS ■ BUSINESS & LEGAL LATEST ‘Just rememfgugfy hfhfbje ■ OPINIONS of these won’t fgyfgy dfhbwd + PLUS TRADE MART THE DIRECTORY 32 March 2015 MICHELIN_AnakeeWild__180x125mm ad_UK.indd 1 23/02/2016 10:13 Feature: Press launches - the reality 33 March 2015 Motorcycle Trader: March 2016 FOLLOW US facebook.com/ Motorcycle.Trader.UK FOLLOW US twitter.com/ MCTraderUK REDCAT MARKETING LTD CONTENTS Newhaven, East Sussex BN9 0EF Tel: 01273 616040 COLUMNS www.motorcycletrader.net 22 KERR ON CHINA PUBLISHING EDITOR: 66 END USER Jenni Foulkes [email protected] BUSINESS SUBEDITOR: 10 BUSINESS NEWS David Bradford Latest news and information for businesses of all sizes DESIGN: 38 TRADE MART Callum Tomsett Find your supplier here Advertising p27 ADVERTISING: 40 BUSINESS JOURNAL Being energy efficient and Sunday Rod Sopp FEATURES trading laws [email protected] 23 MICHELIN 43 THE 2015 TRADER DIRECTORY CONTRIBUTORS: Getting ready for MotoGP A-Z of company contact details – importers, distributors, product and Adam Bernstein 24 2016 MONSTER ENERGY service suppliers David Bradford ARENACROSS TOUR Sean Kerr Taking biking to the masses Stevie Muir 27 ADVERTISING Mark Williams 32 BRAND PROFILE Kuberg; electric motocross for kids PRINTED BY: Newman Thomson Ltd, 35 WORLD MARKET Burgess Hill China’s flagging domestic ADVERTISERS While every effort is made to ensure 36 MOTORCYCLE TRADER INDEX that the information contained herein We mean business AJS Motorcycles 4 is correct, the publisher is unable to Bikesure 18 accept any claims or responsibility for Fuchs/Silkolene 11 any incorrect information that may MAG Europe 9 Michelin Cover appear for whatever reason. All rights REGULARS Mooof 31 reserved. No part of this publication Neo Distribution Back cover may be reproduced or transmitted in 5 NEWS Oxford Products 14/15 Latest news from trade and industry ORO2u 19 any form or by any means, electronic Putoline 13 or mechanical, including photocopy, 12 NEW PRODUCTS R&G 17 recording or any information storage Latest machines, clothing and Rock Oil 16 and retrieval system, without RS Equipment 4 accessories VE 2 permission in writing from the WMD 7 publisher. © Redcat Marketing Limited. 66 REGISTRATION STATISTICS January 2016 March 2016 03 p003004_contents.indd 3 29/02/2016 16:19 2014_RSEquip_145x100.indd 1 21/10/2015 09:42 04 March 2016 p003004_contents.indd 4 29/02/2016 16:19 News: All the latest from the trade and industry NEWS Michelin launches R&G signs Barkbusters Power Days initiative Motorcycle Trader 2016 Tyre giant entices customers with cut-price trackdays Industry Award Winner R&G has expanded its range of Michelin has launched a series of off-road tyres will be able to apply for products by becoming a UK customer trackdays. Customers practice days run by the MX Nationals distributor of Barkbusters buying a set of tyres from the firm’s team at Preston Docks, Foxhills, on-road handguards. R&G will Power range will be eligible to attend a Canada Heights and Hawkstone Park be a distributor of all on-road trackday hosted by former racer Terry for just £19. Groups will be split by Barkbusters handguards, Rymer for just £49. ability, and tyre and technical advice will including the VPS, Storm, The so-called Michelin Power Days be available all day. Carbon and BBZ ‘Blizzard’ range. will include 120 minutes of track time, Paul Irwin, director of MX Nationals, For more information, contact tyre technical workshops and trackday said: “We’re confident there will be a Alan Garrett on 01420 89007 or tuition from Rymer. Riders will also lot of interest in these days – which [email protected] or receive a photo and a limited edition off-road rider wouldn’t want to test their your R&G sales agent. T-shirt and mug. Four venues secured skills on courses like Canada Heights are: Knockhill, Brands Hatch, Oulton and Hawkstone Park?” Park and Mallory Park. Places are limited and will be H-D income James Dimmock, marketing allocated on a first come, first served manager for Michelin motorcycle tyres basis, and proof of purchase will be down in the UK, said: “It is an absolute priority required at the point of booking. For Harley-Davidson’s full-year for us to help dealers bring in new full terms and conditions visit www. 2015 diluted earnings per customers and increase revenues, and gtc-moto.co.uk/michelinpowerdays share decreased 4.9 per cent to we believe these days will do just that.” or www.mxnationals.co.uk/ $3.69 compared to diluted EPS Customers buying a set of Michelin MichelinStarcrossDays. of $3.88 in 2014. Net income was $752.2m on consolidated revenue of $6.0bn compared to full-year 2014 net income of $844.6m on consolidated revenue of $6.23bn. In October, the company unveiled plans to increase its customer-facing marketing investment, starting in 2016, by approximately 65 per cent over 2015 levels, and to increase its investment in new product development by approximately 35 per cent. Michelin customers are to enjoy cut-price track time Got a story? E-mail: [email protected] a story? E-mail: More news online at www.motorcycletrader.net – Updated every day. March 2016 05 p005013_news_dB.indd 5 29/02/2016 14:25 News: All the latest from the trade and industry KTM UK’s new HQ and staff Changes under way at Austrian brand’s British base KTM Sportmotorcycle UK is to relocate its headquarters to new premises at Silverstone’s high-performance technology and motorsport (HPT&M) business estate. The Austrian- founded company is currently busy fitting out more than 13,000sqft of property at Silverstone Park to include offices, brand rooms, a conference suite, workshops, an internal ‘bike wash’ facility and a sales and marketing centre to work with its 38 dealerships across the UK. KTM’s new HQ will also be home to its Husqvarna motorcycle brand when it completes the move in April. Matt Walker, KTM Sportmotorcycle UK’s general manager, commented: “All 20-plus employees will move with us and we are hugely excited about how this is going to raise our image and enable us to recruit and train more people. “The business proposition that it has created The new premises boasts offices and conference centre at Silverstone Park made it the obvious choice. Furthermore the designers we have used have done an absolutely stunning job on the design of our new headquarters premises. We can’t wait.” KTM UK has also recently made two new appointments: Paul Cross and Eugene Chartell have joined the company. New area sales manager for southern England, Wales, Ireland and Northern Ireland, Cross, 41, is a well-known face within the industry, having worked at Kawasaki Motors UK and Yamaha Motor UK. He can be contacted at [email protected]. Chartell, 36, has taken on the role of workshop manager. He is an experienced technician with a background in both two and four-wheeled motorsport. He can be contacted Paul Cross: Eugene Chartell: area sales manager workshop manager at [email protected]. Europe celebrates strong growth European nations’ bike markets collectively grew by nearly six per cent last year European motorcycle and moped registrations vehicles, -3.4 per cent), followed by Italy (196,571 increased by 5.6 per cent in 2015. France, Italy, vehicles, +6.3 per cent), Germany (181,510, +3.2 Germany, Spain and UK remain the largest per cent), Spain (148,488 units, +17.6 per cent) and European markets. the UK (114,572, +12.7 per cent). The healthy increase compared to 2014 meant The most-registered vehicles in Europe were total registrations reached 1,210,534, according BMW’s R1200GS (16,112 units), Yamaha’s MT07 to figures released by ACEM, the European (12,905 units), Peugeot’s Kisbee 5 (12,332 units), Association of Motorcycle Manufacturers. Most Yamaha’s XP500 TMax (10,067 units) and Honda’s registrations were made in France (242,885 SH150AD (8,879 units). More news online at www.motorcycletrader.net – Updated every day. 06 March 2016 p005013_news_dB.indd 6 29/02/2016 14:25 News: All the latest from the trade and industry The 1,000bhp e-car Concept electric car at Geneva show boasts a new level of performance A new range-extending turbine recharging technology is on display as this issue of Motorcycle Trader goes to press, at the 86th Geneva International Motor Show. China- based automotive R&D company Techrules is showcasing its patented Turbine-Recharging Electric Vehicle (TREV) system in a concept supercar. The system incorporates several technological innovations that “deliver unprecedented advances in both whole-life environmental efficiencies and dynamic performance.” Projected performance highlights of the Techrules concept supercar with TREV technology include: peak power of 1,030bhp and a range of over 2,000km. More news online at www.motorcycletrader.net – Updated every day. March 2016 07 p005013_news_dB.indd 7 29/02/2016 14:25 News: All the latest from the trade and industry Yuasa launches search-by- registration battery finder Battery firm introduces intelligent new application look-up system Battery manufacturer Yuasa has or light van. save workshops time and money introduced a registration lookup The new function is available by allowing technicians to find the for motorcycle, automotive and on Yuasa’s USB Smart Button and right battery and detailed fitting commercial vehicle batteries.
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