EST 1895Feature:MOTORCYCLE Press launches - the reality MARCH 2016 Let’s do The EssentialTRADER Guide to the Motorcycle Trade and Industry ■ www.motorcycletrader.net

MICHELIN Getting ready for launch!MotoGP WHERE TO ADVERTISE? Assessing marketing options Leaping through

ARENACROSS ACTION When off-road heads indoors… HOOPS Tyre technology has made giant leaps THE OFF-ROADin progress over the past 20 years. E-BIKE But where next for the development Kuberg’s latest, of bike-specific rubber as the market lightest model evolves further? Trader investigates

■ NEWS ■ NEW PRODUCTS ■ BUSINESS & LEGAL LATEST ‘Just rememfgugfy hfhfbje ■ OPINIONS of these won’t fgyfgy dfhbwd

+ PLUS TRADE MART THE DIRECTORY 32 March 2015

MICHELIN_AnakeeWild__180x125mm ad_UK.indd 1 23/02/2016 10:13 Feature: Press launches - the reality

33 March 2015 Motorcycle Trader: March 2016 FOLLOW US facebook.com/ Motorcycle.Trader.UK FOLLOW US twitter.com/ MCTraderUK REDCAT MARKETING LTD CONTENTS Newhaven, East Sussex BN9 0EF Tel: 01273 616040 COLUMNS www.motorcycletrader.net 22 KERR ON CHINA

PUBLISHING EDITOR: 66 END USER Jenni Foulkes [email protected] BUSINESS SUBEDITOR: 10 BUSINESS NEWS David Bradford Latest news and information for businesses of all sizes DESIGN: 38 TRADE MART Callum Tomsett Find your supplier here Advertising p27 ADVERTISING: 40 BUSINESS JOURNAL Being energy efficient and Sunday Rod Sopp FEATURES trading laws [email protected] 23 MICHELIN 43 THE 2015 TRADER DIRECTORY CONTRIBUTORS: Getting ready for MotoGP A-Z of company contact details – importers, distributors, product and Adam Bernstein 24 2016 MONSTER ENERGY service suppliers David Bradford ARENACROSS TOUR Sean Kerr Taking biking to the masses Stevie Muir 27 ADVERTISING Mark Williams 32 BRAND PROFILE Kuberg; electric motocross for kids PRINTED BY: Newman Thomson Ltd, 35 WORLD MARKET Burgess Hill China’s flagging domestic ADVERTISERS While every effort is made to ensure 36 MOTORCYCLE TRADER INDEX that the information contained herein We mean business AJS Motorcycles 4 is correct, the publisher is unable to Bikesure 18 accept any claims or responsibility for Fuchs/Silkolene 11 any incorrect information that may MAG Europe 9 Michelin Cover appear for whatever reason. All rights REGULARS Mooof 31 reserved. No part of this publication Neo Distribution Back cover may be reproduced or transmitted in 5 NEWS Oxford Products 14/15 Latest news from trade and industry ORO2u 19 any form or by any means, electronic Putoline 13 or mechanical, including photocopy, 12 NEW PRODUCTS R&G 17 recording or any information storage Latest machines, clothing and Rock Oil 16 and retrieval system, without RS Equipment 4 accessories VE 2 permission in writing from the WMD 7 publisher. © Redcat Marketing Limited. 66 REGISTRATION STATISTICS January 2016

March 2016 03

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04 March 2016

p003004_contents.indd 4 29/02/2016 16:19 News: All the latest from the trade and industry NEWS Michelin launches R&G signs Barkbusters Power Days initiative Motorcycle Trader 2016 Tyre giant entices customers with cut-price trackdays Industry Award Winner R&G has expanded its range of Michelin has launched a series of off-road tyres will be able to apply for products by becoming a UK customer trackdays. Customers practice days run by the MX Nationals distributor of Barkbusters buying a set of tyres from the firm’s team at Preston Docks, Foxhills, on-road handguards. R&G will Power range will be eligible to attend a Canada Heights and Hawkstone Park be a distributor of all on-road trackday hosted by former racer Terry for just £19. Groups will be split by Barkbusters handguards, Rymer for just £49. ability, and tyre and technical advice will including the VPS, Storm, The so-called Michelin Power Days be available all day. Carbon and BBZ ‘Blizzard’ range. will include 120 minutes of track time, Paul Irwin, director of MX Nationals, For more information, contact tyre technical workshops and trackday said: “We’re confident there will be a Alan Garrett on 01420 89007 or tuition from Rymer. Riders will also lot of interest in these days – which [email protected] or receive a photo and a limited edition off-road rider wouldn’t want to test their your R&G sales agent. T-shirt and mug. Four venues secured skills on courses like Canada Heights are: Knockhill, Brands Hatch, Oulton and Hawkstone Park?” Park and Mallory Park. Places are limited and will be H-D income James Dimmock, marketing allocated on a first come, first served manager for Michelin motorcycle tyres basis, and proof of purchase will be down in the UK, said: “It is an absolute priority required at the point of booking. For Harley-Davidson’s full-year for us to help dealers bring in new full terms and conditions visit www. 2015 diluted earnings per customers and increase revenues, and gtc-moto.co.uk/michelinpowerdays share decreased 4.9 per cent to we believe these days will do just that.” or www.mxnationals.co.uk/ $3.69 compared to diluted EPS Customers buying a set of Michelin MichelinStarcrossDays. of $3.88 in 2014. Net income was $752.2m on consolidated revenue of $6.0bn compared to full-year 2014 net income of $844.6m on consolidated revenue of $6.23bn. In October, the company unveiled plans to increase its customer-facing marketing investment, starting in 2016, by approximately 65 per cent over 2015 levels, and to increase its investment in new product development by approximately 35 per cent.

Michelin customers are to enjoy cut-price track time Got a story? E-mail: [email protected] a story? E-mail:

More news online at www.motorcycletrader.net – Updated every day.

March 2016 05

p005013_news_dB.indd 5 29/02/2016 14:25 News: All the latest from the trade and industry KTM UK’s new HQ and staff Changes under way at Austrian brand’s British base

KTM Sportmotorcycle UK is to relocate its headquarters to new premises at Silverstone’s high-performance technology and motorsport (HPT&M) business estate. The Austrian- founded company is currently busy fitting out more than 13,000sqft of property at Silverstone Park to include offices, brand rooms, a conference suite, workshops, an internal ‘bike wash’ facility and a sales and marketing centre to work with its 38 dealerships across the UK. KTM’s new HQ will also be home to its Husqvarna motorcycle brand when it completes the move in April. Matt Walker, KTM Sportmotorcycle UK’s general manager, commented: “All 20-plus employees will move with us and we are hugely excited about how this is going to raise our image and enable us to recruit and train more people. “The business proposition that it has created The new premises boasts offices and conference centre at Silverstone Park made it the obvious choice. Furthermore the designers we have used have done an absolutely stunning job on the design of our new headquarters premises. We can’t wait.” KTM UK has also recently made two new appointments: Paul Cross and Eugene Chartell have joined the company. New area sales manager for southern England, Wales, Ireland and Northern Ireland, Cross, 41, is a well-known face within the industry, having worked at Kawasaki Motors UK and Yamaha Motor UK. He can be contacted at [email protected]. Chartell, 36, has taken on the role of workshop manager. He is an experienced technician with a background in both two and four-wheeled motorsport. He can be contacted Paul Cross: Eugene Chartell: area sales manager workshop manager at [email protected].

Europe celebrates strong growth European nations’ bike markets collectively grew by nearly six per cent last year

European motorcycle and moped registrations vehicles, -3.4 per cent), followed by Italy (196,571 increased by 5.6 per cent in 2015. France, Italy, vehicles, +6.3 per cent), Germany (181,510, +3.2 Germany, Spain and UK remain the largest per cent), Spain (148,488 units, +17.6 per cent) and European markets. the UK (114,572, +12.7 per cent). The healthy increase compared to 2014 meant The most-registered vehicles in Europe were total registrations reached 1,210,534, according BMW’s R1200GS (16,112 units), Yamaha’s MT07 to figures released by ACEM, the European (12,905 units), Peugeot’s Kisbee 5 (12,332 units), Association of Motorcycle Manufacturers. Most Yamaha’s XP500 TMax (10,067 units) and Honda’s registrations were made in France (242,885 SH150AD (8,879 units).

More news online at www.motorcycletrader.net – Updated every day.

06 March 2016

p005013_news_dB.indd 6 29/02/2016 14:25 News: All the latest from the trade and industry

The 1,000bhp e-car Concept electric car at Geneva show boasts a new level of performance

A new range-extending turbine recharging technology is on display as this issue of Motorcycle Trader goes to press, at the 86th Geneva International Motor Show. China- based automotive R&D company Techrules is showcasing its patented Turbine-Recharging Electric Vehicle (TREV) system in a concept supercar. The system incorporates several technological innovations that “deliver unprecedented advances in both whole-life environmental efficiencies and dynamic performance.” Projected performance highlights of the Techrules concept supercar with TREV technology include: peak power of 1,030bhp and a range of over 2,000km.

More news online at www.motorcycletrader.net – Updated every day.

March 2016 07

p005013_news_dB.indd 7 29/02/2016 14:25 News: All the latest from the trade and industry Yuasa launches search-by- registration battery finder Battery firm introduces intelligent new application look-up system

Battery manufacturer Yuasa has or light van. save workshops time and money introduced a registration lookup The new function is available by allowing technicians to find the for motorcycle, automotive and on Yuasa’s USB Smart Button and right battery and detailed fitting commercial vehicle batteries. Online Battery Lookup system for information quickly and easily. This system allows operators to the trade, and also its new consumer Anybody interested in requesting use a number-plate to find the website www.yuasaeurope.com. All one or trying the system online correct battery for any common vehicles can also be found by VIN/ should visit www.yuasaeurope.com/ vehicle registered in the UK, be it a Chassis number or Make/Model smartbutton. motorcycle, commercial vehicle, car lookup. This tool is designed to

AS USED BY RYAN FARQUHAR #77

3 REASONS WHY QUALITY DEALERS CHOOSE SHORAI BATTERIES...

• Shorai LFXTM Lithium-Iron batteries are lighter and stronger than any other brand available on the market today. • We hold vast inventory so you don’t have to. Orders placed before 4pm are delivered to you next day. • High profit margin combined with the lowest return rate of any Lithium battery brand. Finding the right battery just got simpler

More news online at www.motorcycletrader.net – Updated every day. Join the Lithium revolution and become a certified Shorai dealer today! Contact our UK distibutor, MAG Europe: 0161 337 4390 • [email protected] • mageurope.eu 08 March 2016

p005013_news_dB.indd 8 29/02/2016 14:25 News: All the latest from the trade and industry

AS USED BY RYAN FARQUHAR #77

3 REASONS WHY QUALITY DEALERS CHOOSE SHORAI BATTERIES...

• Shorai LFXTM Lithium-Iron batteries are lighter and stronger than any other brand available on the market today. • We hold vast inventory so you don’t have to. Orders placed before 4pm are delivered to you next day. • High profit margin combined with the lowest return rate of any Lithium battery brand.

MoreJoin the news Lithium online revolution at www.motorcycletrader.net and become a certified – Shorai Updated dealer every today! day. Contact our UK distibutor, MAG Europe: 0161 337 4390 • [email protected] • mageurope.eu March 2016 09

p005013_news_dB.indd 9 29/02/2016 14:25 News: All the latest from the trade and industry

Kawasaki to ‘go direct’ in the south

KMUK announces plans to build ‘wholly owned’ dealership in the south

Kawasaki Motors UK has announced that Training Academy and we will be actively it is looking to establish a wholly owned encouraging DP’s and staff of other dealership in the south of England. Howard Kawasaki dealerships to spend time in the Dale, general manager of Kawasaki Motors operation for training and development UK, explained to existing dealers that purposes. this move does not indicate the start of a “Having a directly owned retail outlet will manufacturer-owned dealer network, but also provide us with a platform to test new one single site in a key trading area. concepts, ideas and systems, to ensure KMUK has lodged a planning application that all futures initiatives are realistic, for a 500sqm site, but the location is as yet effective and fully operational before undisclosed. The dealership will employ release.” six people and will operate on the same terms as any other Kawasaki dealer, the company has stated. Dale commented: “We will be totally transparent in respects of the business operation and its trading accounts. The dealership will effectively become an extension of the Kawasaki

Wholly-owned dealership represents a new dawn for Kawasaki UK

More news online at www.motorcycletrader.net – Updated every day.

10 March 2016

p005013_news_dB.indd 10 29/02/2016 14:25 News: All the latest from the trade and industry

PRO

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Look out for our NEW website coming soon More news online at www.motorcycletrader.net – Updated every day.

March 2016 11

p005013_news_dB.indd 11 29/02/2016 14:25 News: All the latest from the trade and industry

with the following features: a Freelancers Retail celebrates light-touch annual revaluation underpaid by strong January regime, to stop businesses being hit hard by an increase one-third Year-on-year estimates of the every five years; the removal The UK’s freelancers and quantity bought in the retail of plant and machinery, micro-businesses are paid industry showed growth for and micro-generation, from for only two-thirds (69 per the 33rd consecutive month the ratings system, which cent) of the work they should in January 2016, increasing by discourages businesses from be paid for, according to 5.2 per cent compared with investing in their premises; smallbusiness.co.uk. Given January 2015. The underlying the permanent abolition of that the UK is home to 5.2m pattern in the data, as the annual uplift multiplier, micro-firms and 1.88m suggested by the three-month which doesn’t take into freelancers, each business on three-month movement account the performance may have missed out on in the quantity bought, of businesses; and the thousands of pounds in the showed growth for the 26th publication of a business last year alone. consecutive month, increasing taxation review with forward Of the 10m hours by 1.4 per cent. plans for implementing a new recorded and tracked Compared with December regime with a reducing share by accounting software 2015, the quantity bought in of business rates revenue as a company FreeAgent’s the retail industry is estimated proportion of overall business customers in 2015, 80 per to have increased by 2.3 per taxation. cent were classed as ‘billable’ cent. Average store prices The BCC’s Dr Adam (ie chargeable to clients). (including petrol stations) fell Marshall said: “The However, 31 per cent of this by 2.6 per cent in January government has yet to deliver time was not billed, meaning 2016 compared with January meaningful reform of the the UK’s freelancers and 2015, the 19th consecutive business rates system, despite micro-business worked more month of year-on-year price repeated calls from business. than a third of their working falls. The amount spent in the Ministers have focused too hours for free. retail industry increased by much on devolving rates 2.4 per cent in January 2016 powers, and too little on compared with January 2015 addressing the deep-rooted and increased by 2.3 per cent failings of an outdated and SMEs to sidestep compared with December poorly-designed system that 2015. The value of online sales places a crippling financial tax hike increased by 10.4 per cent in burden on many companies.” More than a quarter (28 per January 2016 compared with cent) of SME owners are January 2015 and increased planning to pay themselves by 2.7 per cent compared with a special dividend ahead December 2015. FSB: ‘Government of forthcoming tax hikes in April, according to a survey of must act to boost owner-managed businesses. wages’ Accountancy firm Moore BCC: ‘Business The latest UK jobs numbers Stephens says that this show unemployment falling by rush of dividend payments rates reform 60,000 people to 1.69m in the is necessary for business overdue’ period October to December owners to avoid a sharp jump At the Autumn Statement in 2015, while average weekly in their personal tax bills 2015, the government outlined earnings rose by two per cent. next year. For higher-rate plans to devolve significant Commenting on the taxpayers, the tax rate on control over business rates to numbers, Mike Cherry, dividends increases from 25 local areas, which would see Federation of Small Business per cent to 32.5 per cent and local councils retain all the (FSB) policy director, said: additional-rate taxpayers will revenue they collect in rates, “Unemployment is historically increase from 30.56 per cent and gain new powers to vary low demonstrating the to 38.10 per cent, a dividend rates in some circumstances. ongoing strength of the UK tax hike of some seven per The British Chambers of labour market. However, the cent for all middle and high- Commerce (BCC) is calling fact that average earnings rank earners. for the government’s review growth has slowed is a sign of business rates, due to that businesses are putting

Business & finance news & finance Business report at the next Budget, to off pay rises in the face introduce a reformed system of a number of emerging More news online at www.motorcycletrader.net – Updated every day.

12 March 2016

p005013_news_dB.indd 12 29/02/2016 14:25 News: All the latest from the trade and industry

headwinds. faster growth than companies 2016, up from 0.2 per cent rise in “Recent policy decisions have that have not, according to a the year to December 2015. The resulted in a growing number of new study commissioned by SAP. The main contributors to the small or unexpected costs for businesses, research analysed data from 3,210 rise were motor fuels, food, and including higher than expected respondents in 11 countries who alcoholic beverages. This was partly minimum wage increases, auto- work at a company with between 10 offset by falls in air fare prices. enrolment deadlines and changes and 999 employees. Goods annual inflation in January to how dividends are taxed. To meet The study, conducted by IT 2016 was -1.5 per cent, while these challenges employers are research firm IDC, indicates services annual inflation was +2.3 seeking ways to control costs and strongly that SMEs around the per cent. this may be a cause of slower than world understand and benefit from Commenting on the inflation expected wage growth. the value of analytics, collaborative figures for January 2016, David “We urge the Chancellor to and customer relationship Kern, British Chambers of consider these challenges when management (CRM) software to Commerce (BCC) chief economist, drawing up his Budget in March. help them run simple and compete said: “While UK inflation continues To boost productivity and raise with larger enterprises. to edge up slowly, inflationary wages, smaller businesses need real More than 39 percent of SMEs pressures are likely to remain progress on business rates, a firm in all regions agree that “active muted for the foreseeable future. commitment to simplification of the participation in the digital economy Labour costs remain subdued, and tax system and crucial investment will be essential to our company’s any upturn in oil prices will take in roads and broadband.” survival in the next three to five considerable time to be felt, given years.” recent sharp declines. “Our forecast remains that inflation will edge up to around one Early adopters grow per cent in the second half of this BCC: ‘Inflation to year, and is likely to stay below the faster two per cent target until well into Small and medium-sized remain low’ 2017.” enterprises (SMEs) that have The Consumer Price Index rose by embraced digital technology show 0.3 per cent in the year to January

PUTOLINE DISTRIBUTION LTD (NEO DISTRIBUTION) SALES OFFICE ADVISOR

Due to expansion Putoline are looking to recruit a Sales Office Advisor, an internal role based at our Company Headquarters in Market Deeping, South Lincolnshire.

The experienced applicant will continue to develop our existing lines of communication with customers via telephone and email. You must have enthusiasm, drive and a proven ability to advise and support customers with orders, activate promotions and ultimately provide an excellent level of aftercare and customer service. The successful applicant must be confident on the telephone, familiar with B2B software, be computer literate and technically minded, but above all be a people person with a positive work attitude. The right applicant should be educated to A Level equivalent standard, motorcycle knowledge would be advantageous.

Contact Sally Hayden; [email protected] for more information or to send your CV and covering letter. Not all applications will be answered

More news online at www.motorcycletrader.net – Updated every day.

March 2016 13

p005013_news_dB.indd 13 29/02/2016 14:25 Bell Helmets Race Star NEW New from Bell Helmets, the Race Star has carbon composite shell PRODUCTS and a three-layer impact liner. The Virus mesh liner provides The latest stock items for comfort as well as cooling showroom and workshop properties, while magnetic cheek-pads allow for easy removal for washing. Cost: £599.99 Contact: 01254 311 222 Scorpion bellhelmets.co.uk Silencer for KTM Duke 690 KTM’s 690 Duke is the latest bike to get the Red Power treatment from Scorpion, with the Serket Parallel slip-on exhaust available in three finishes, brushed stainless steel, carbon fibre and satin titanium. Scorpion claims this exhaust requires no fuelling changes and offers power gains of more than 5bhp over the standard exhaust. Cost: £329 (stainless); £379 (carbon or titanium) Contact: 01773 744123 scorpion-exhausts. com

14 March 2016

P014021_PRODS_dB.indd 14 29/02/2016 14:41 DBS Energy Batteries DBS Energy offers the trade a pick-and-mix bundle deal of 30 batteries of their choice from across its Powerstart HP, MF and FS batteries (phone for details). The 30 bundle deal provides a free metal retail stand. HP (Dry Charged) and the FS (Factory Sealed) ranges are maintenance-free and use pure primary lead for premium performance. Twelve to 24-month warranties are provided as standard, dependent on battery specification. FS (Factory Sealed) batteries allow the battery to be fitted in horizontal positions. Cost: From £12.30 each Contact: 01858 433330

Malossi Crankshafts Malossi crankshafts, available for both two- stroke and four-stroke machines, improve bottom-end reliability and performance, claims VE. They are available for a vast range of popular automatic scooters, Moto 50/125 and Quad models from leading manufacturers including: Aprilia, Benelli, Beta, CPI, Derbi, Gilera, Honda, Italjet, Keeway, Kymco, Malaguti, MBK, Peugeot, Piaggio, Suzuki, Sym, Vespa, and Yamaha. Cost: From £113.13 (two-stroke); from £401.44 (four-stroke) Contact: 0115 946 2991 ve-trade.com

March 2016 15

P014021_PRODS_dB.indd 15 29/02/2016 14:41 New Products

Forma Naxos boot The Forma Naxos boot, designed and made in the EU, is an urban styled, CE-approved, waterproof, motorcycle boot. Available in Euro sizes 38-47, it features a Drytex waterproof membrane, ankle protectors, rubber sole and an upper made from full- grain vintage leather, with zip and lace closure. Cost: £164.99 Contact: 01749 342491 factoryagencies.co.uk

Barkbusters Handguards Made in Australia, Barkbusters handguards are available for a wide range of bikes, and the on-road range is now distributed in the UK by R&G. The handguards can be fitted to most types of handlebar, offering protection from the elements “without detracting for the aesthetic design of the motorcycle”. Cost: £Phone Contact: 01420 89007 rg-racing.com

High Performance Motorcycle Lubrication www.rockoil.com

Follow us rockoil.lubricants Full UK Coverage - rockoilnews Please contact us for more information T: 01925 636191 E: [email protected] Made in the UK

16 March 2016

P014021_PRODS_dB.indd 16 29/02/2016 14:41 Mag Europe 412/430 Series shocks for Harley-Davidson The 412 Series and 430 Series shocks are now available for the Harley-Davidson Street XG 500/750 models. The cheaper 412 Serie has a simple, durable design that Mag Europe claims improves performance over the OE stock shocks. Meanwhile, the 430 Series provides threaded pre-load adjusters for tool-less adjustment on the go. Available in lengths from 12 to 13.5ins in chrome and contrast cut finishes, in a standard or heavy spring rate for a combined rider’s weight over 250lbs. Cost: £Phone Contact: 0161 337 4390 mageurope.eu

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March 2016 17

P014021_PRODS_dB.indd 17 29/02/2016 14:41 Your guide to whats hot and not from the latest brands

New Products

Nexx X.D1 Dual Sport helmet The X.D1 dual-purpose helmet, made in Portugal, is available in new colours and graphics for 2016. It is available in two shell sizes with a size range of XS–XXL, and the X-Matrix shell is made from multiaxial fibreglass, 3D organic fibres, aramid fibres and carbon reinforcement. The X.D1 has an integral sun visor, Coolmax lining, and accommodates the Nexx X.Com intercom. Cost: £289.99 (plain); £329.99 (graphics) Contact: 01749 342491 factoryagencies.co.uk

K-Tech Tracker fork cartridges for Ducati Scrambler The K­Tech Tracker front fork cartridges are a complete replacement damping system designed to fit into original equipment front forks that do not have external adjustment as standard. The Tracker cartridges are made in-house by K-Tech, and are designed to offer refined control, stability and style. They feature external adjustment for spring preload, compression and rebound damping. Cost: £594 (excluding springs) Contact: 01283 559000 k-tech.uk.com

18 March 2016

P014021_PRODS_dB.indd 18 29/02/2016 14:41 Acerbis Backsoft Comfort 2.0 back protector This new, EC-approved back protector from Acerbic features ML.SP, a honeycomb pattern material that is protector and also flexible. It has an elastic waist belt, adjustable with Velcro straps, and is fully washable. Cost: £54.95 Contact: 01582 491076 acerbisb2b.co.uk

Roof Boxer V8 1995 Marking the 20th anniversary of the Roof Boxer, this matt black and orange birthday version has a fibreglass shell with a 180-degree rotating chin-bar. Cost: £299 Contact: 01778 349333 neodistribution.co.uk

March 2016 19

P014021_PRODS_dB.indd 19 29/02/2016 14:41 Your guide to whats hot and not from the latest brands

New Products

Rapid Bike Electronic fuelling module kits With Rapid Bike modules, now available from Performance Parts, there is no need to install additional or secondary units. Traction Control, Launch Control and other features are all available if required within the one unit. The unit’s management system allows the user to fully control ignition map and modulate pick-up sensor signal. There are a wide range of plug-and-play universal accessories, and modules are re-programmable, allowing them to be transferred/installed on different bikes. Two software options are available: an online support and software tool designed for end users; and a more advanced dealer software package for the professional tuner. Cost: £Phone Contact: 01327 706 139 performanceparts-ltd.com

Performance Machine Forged wheels for Indian Performance Machine now offers six wheel designs for Indian motorcycles: the Scout model and an additional four of Xtreme Machine’s top wheels, including the PM Max HP Air Cleaner for the Chieftain motorcycle. Thus, Indian customers can make their Scout or Chieftain even more unique. Cost: £Phone Contact: 0161 337 4390 mageurope.eu

20 March 2016

P014021_PRODS_dB.indd 20 29/02/2016 14:41 MOTORCYCLE TRADER & DIRECTORY

The bumper April 2016 issue of Motorcycle Trader will Up to 100 words narrative about your company and include the indispensable annual industry bible, the what you can supply to the trade Motorcycle Trader Directory with its full A to Z listing of Manufacturers, Distributors and Suppliers and fully An automatic ‘click-through’ service to your website or cross-referenced A-Z Product Guide. email address when using the on-line version at www. motorcycletrader.net This perfect bound issue will again be printed on high quality matt paper and will be retained for long Unlimited product cross referencing in the Product A term reference by the Motorcycle Trader dedicated to Z motorcycle trade and industry readership. Motorcycle The print run of this issue will be increased to satisfy Trader is sent to our regularly updated database the usual requests for extra copies of motorcycle retailers and workshops who have requested a copy. It is not sent to ‘workshops’ or Special display advertising rates apply for this unique outlets that have never requested a copy and is not trade and industry promotional opportunity. bulk dropped at single addresses.

STANDARD LISTING – Zero Cost All trade suppliers will continue to be listed free- STANDARD LISTING – Zero Cost of-charge with a Standard Listing which provides Please provide the information below and the company name and telephone number. Please return to [email protected] complete the form below and return to: directory@ Company Name: motorcycletrader.net Telephone:

UPGRADE LISTING - £50 UPGRADE LISTING - £50 A Full Listing option with product cross-reference Please send the information below to listing will cost just £50 and includes: [email protected] Motorcycle Trader will make contact to Company Logo complete the full Upgrade Listing entry.

Full company name and address Company Name: Contact Name: Telephone and fax numbers Contact Email Address and Phone Number: Email and website addresses

To secure your space or for further information call the Trader team on 01273 616040 or email [email protected]

March 2015 21

P021_DIRECT PUSH.indd 21 29/02/2016 14:49 Opinion: Sean Kerr Cheap and not so cheerful Small-scale Chinese manufacturers offering cheap-as-chips products may seem enticing, but they should be approached with extreme caution, warns Sean Kerr

trip to any of Chongqing’s from importers on the African heard from importers and top five motorcycle continent, where many dealers who started a business Afactories will reveal state- importers forgo efficient relationship with such of-the-art technology: robots after-market services for companies only to find that they and laser welding, producing cheapness. This had been a have gone out of business or top-quality products for the likes fact of motorcycling life in changed completely as soon as of BMW, Yamaha and Piaggio Africa for decades, but now they hit on tough times. Some as well as their own brands. At exporting opportunities are such firms employ agencies the other end of the spectrum, falling in number (mainly due to compliance-test for them things are somewhat different... to the arrival of Bajaj, Hero and - sometimes disastrous, as Some years ago, I visited TVS, etc). As a result, smaller unscrupulous agents fake the a motorcycle COC. manufacturer “The risks with these companies For example, that specialised CFMoto, in export to are manifold. They may not universally lauded Kenya. Rather even be able to offer emissions as China’s most than sitting compliance, which could land you progressive imperiously in motorcycle its own grounds, with a big fine” manufacturer, this factory was exported in a small back alley trading manufacturers are looking for motorcycles with fuel tanks estate in the Yang Jia Ping other western markets. that did not operate properly district of Chongqing. The plant to control emissions. About had a single production line What's the appeal? 1,400 vehicles were imported around which about a dozen The markets in Europe and into America without proper men and women busily attached North America (and to a emission control information various parts and fairings to the smaller degree Australia and labels. The EPA ordered frames in what seemed to be no New Zealand) are nowhere CFMoto to recall and replace particular order. There were no near as big as traditional all uncertified fuel tanks with welders to be seen; everything Chinese motorcycle markets. certified ones and imposed a

chinamotorcyclenews.com had been sourced pre-welded. However, the profit made on fine of $725,000. This was not In companies like this, each motorcycle unit exported entirely the fault of CFMoto, there is no R&D, there are no to these regions is far greater. which had employed an agent to design departments, internal This has caused many a small deal with the certification. or external. Quality control manufacturer to cast his greedy So, if you are inexperienced amounts to riding a finished eye in that direction. Many of and looking to get into motorcycle around the small these smaller concerns have the importing of Chinese car park for five minutes before developed websites complete motorcycles, follow these passing it for export. These firms with dubious factory photos. rules: visit the factory; check are essentially middle-men: These firms do not have the the manufacturer is well they don’t design or produce power to test their models established; check it is able to

On China China On anything. They don’t even have for Euro 3 or 4, DOT or other arrange COC; insist on receiving anything designed specifically certificates of conformity. Many copies of the COC before to order, no bespoke parts. If inexperienced importers around importing, and show these to Sean Kerr is a you are lucky they will offer the world - tempted by the the relevant agencies in your China-based industry you models with a selection of cheap prices - are entering into country for verification. Most correspondent different fairings and wheels. projects with such companies. important of all, don’t let the for ChinaMotor Here’s the rub. For years, The problems with dealing thought of extra profit from Magazine. these ‘manufacturers’ have with motorcycle manufacturers cheaper motorcycles cloud your been making a good living like these are manifold. I've judgment… It'll end in tears. ■

22 March 2016

P022_Kerr_dB.indd 22 29/02/2016 14:49 Brand update: Michelin Michelin’s final countdown to MotoGP With MotoGP’s season-opening race just days away, the series’ new tyre provider has been hard at work in collaboration with testers and the racers themselves

t was announced way back in control. We are truly heading into the crown this year. On both hard and spring 2014 that Michelin would final stage of preparations.” soft-compound tyres, the Yamaha Ibecome the official tyre supplier During December and January, rider proved nigh-on untouchable in to MotoGP from 2016, replacing team riders are prohibited from these pre-season tests. Bridgestone, which had provided testing, so Michelin’s work “It was a promising start,” the premier category’s rubber since proceeded with test riders. “We ran Lorenzo acknowledged, “but we 2009. The moment has almost at Jerez in December with Mike Di have to keep our feet firmly on arrived for the French manufacturer, Meglio, Michele Pirro and Hiroshi the ground. The first grand prix with the curtain-raising race Aoyama, the test-riders for Aprilia, is still some time away, and our scheduled for 20th March in Qatar. Ducati and Honda respectively,” competitors will undoubtedly Michelin’s engineers are flat-out said Taramasso. “We also tested redouble their efforts and dig deep in their final preparations, with at Sepang in January with Colin to catch up. official tests scheduled in Sepang, Edwards on his Yamaha and Aoyama “One thing is certain – our Losail, and Phillip Island. on the Honda so we could continue engineers have worked hard over the “The test in Malaysia during the to work on the rubber compounds as winter to successfully integrate the first three days of February was well as new tyre constructions. That new electronic software for engine extremely important,” said Piero enabled us to determine which tyres and chassis control that we must Taramasso, the man in charge we would make available to the team now run.” of Michelin’s motorcycle racing riders at Sepang this week.” Of Michelin’s tyres, the Spaniard division. “Unlike the test in Valencia The test riders returned to commented: “The progress that back in November, when only a few Sepang at the end of January. has been made with the front tyre is of the riders were running in 2016 extremely positive. Both in terms of configuration, this time everybody Promising start grip and feeling, Michelin has taken [except Aprilia] was on the bike that It was Jorge Lorenzo who posted an enormous step forward since the they will race this season. Not only the fastest lap time of the opening Valencia test back in November. I’m that, but they were all running with test of 2016 at Sepang, an early delighted, because these tyres suit the now compulsory electronic indication that he is fully committed our bike and my riding style down to software for engine and chassis to retaining his world championship the ground.”■

March 2015 23

p023_mich.indd 23 29/02/2016 14:50 Event update: Monster Energy Arenacross Tour 2016 ARENACROSS Entertaining the masses The final gate fell on the 2016 Monster Energy Arenacross Tour, powered by Ford Ranger, on Saturday 27th February, with news that the winter series had had a physical reach, in terms of ‘bums on seats’, of over 70,000 over just seven weekends

Arenacross: the indoor spectacular

24 March 2016

p024027_arenaV2_dB.indd 24 29/02/2016 14:51 aking an arena-filling across any discipline, is success of the 2016 naturally of the utmost M Tour was always going importance to manufacturers ARENACROSS to be something of a tall order and teams - it serves to for e22 Sports promoter and underline the capability and former top pro motocross racer reliability of their products Matt Bates. His ambitious plans and adds a certain kudos to Entertaining the masses saw the series increase from the brand. Yet, to many in the eight to 11 rounds over a period Arenacross audience, the of seven weekends. And, just outcome of the main event to spice it up a little, four of the final wasn’t of paramount rounds at Glasgow, Belfast, importance and certainly didn’t Birmingham and Newcastle impact on their enjoyment of were gruelling double-headers. the evening as a whole. They The climax of the Tour at the were there to be entertained capital’s SSE Arena, Wembley, and, on that front, Team Bates saw an increase in attendance delivered. of some 15 per cent with the The setting in the VIP hospitality suite bursting at capital city, the foyer full of the seams as corporate guests merchandise stalls, scantily- from the title sponsor Monster clad Monster Energy girls, Energy, supporting partners TomTom giveaways, rider Ford Ranger, TomTom and WD- meet/greet and autograph 40 mingled with manufacturer sessions, bars and food outlets personnel from the main teams primed the thousands of fans of Honda, Suzuki, Yamaha and for what lay ahead and once Husqvarna KTM Kawasaki. the intro music struck and Many punters too were happy to the smoke machines fired up, spend the best part of £150 to they were hooked. The pomp enjoy the last night of the series of the opening ceremony, the in style. strobe lights, lasers, fireworks, Specialist press coverage confetti and pyro fittingly went in print, on line and via social up a notch at London, as did media outlets kept the Tour the volume of the crowd. As the topical and in eyes of the commentators stirred them enthusiastic off-road fraternity into something of a frenzy, but opportunities for raising they were happy to show their awareness of the series. appreciation of the performing Further, the series gained FMX athletes and Arenacross attention from beyond the racers. specialist bike press. The Two of the championships, muscle-building and fitness namely the ProLites and prowess of Bolddog Lings SuperMinis were decided at the Freestyle athlete Dan Whitby penultimate round at Sheffield was put to good use and gained just two weeks before the end of considerable exposure on the series. Joe Clayton powered the massively popular Men’s his 250cc Husqvarna to no less Health website – which has than 20 wins to emphatically 2.4m unique browsers – and take the class crown. He then also in Cycling Weekly, the Daily earnt himself a ride in the Pro Mirror, Motorcycle News and class for the final two rounds a large number of high-end with the MVR-D Fuel Husqvarna regional newspapers. Television team run by Sussex-based and radio were also quick to Chamberlain brothers Gareth embrace the different and and Mark. Harry Kimber was a exciting sporting event, taking worthy 85cc group winner. its spread to the masses. There was an air of tense Dan Whitby pulls off Championship success, anticipation on the night of a dramatic ‘Kiss of Death’

March 2016 25

p024027_arenaV2_dB.indd 25 29/02/2016 14:51 Event update: Monster Energy Arenacross Tour 2016

the final. It was widely known that a Frenchman would win the Pro class title but with just three points separating first and second, the question was whether or not the Arenacross new-recruit, Geartec Yamaha’s Cedric Soubeyras or SR75 Molson Racing Suzuki’s Thomas Ramette would be the first two-time Arenacross Pro Champion and could Buildbase Honda’s Adam Chatfield add a splash of red to the championship podium. At the other end of the machine capacity scale, the young and passionate 65cc racers were on edge with just one point The tension was high at the final round separating the two leading KTM pilots of Kiean Boughen and Ollie Colmer.

Ooh, la la! After a controversial 14-lap moto, Ramette became the first-ever back-to-back Arenacross Pro champion, while Geartec Yamaha’s Cedric Soubeyras took the runners- up position in his inaugural Arenacross. In a frantic scrap off the start line, it was Britain’s Matt Bayliss, Wooldridge Demolition, who charged ahead with Ramette and Soubeyras in close succession. The championship leaders soon broke away but Chatfield wasn’t about to give up; he dug deep Final Pro class podium at Wembley SSE Arena; (L-R) Florent Richier, Adam Chatfield, Thomas Ramette and stayed with them. This was a plan that bore fruition for the former AX champion, as, when Soubeyras and Ramette A view from the control tower clashed on several occasions, Chatfield was ready to pounce, Matt Bates is very much a hands-on business as usual and the Show is on. stay out of trouble and take promoter. He has in minute detail Summing up the 2016 series, his much-deserved first win carefully choreographed every one of the Bates said: “It’s been yet another of the 2016 series. Ramette Arenacross shows, working with a team of incredible tour for Arenacross and more finished behind in second and specialists providing the bespoke sound, importantly, a fantastic promotion for MVR-D Fuel Husqvarna’s Harri lighting, vision and DJ’ing that sets bikes in general. Equally the hard work Kullas third. Third in the Pro Arenacross apart from the rest. Nothing is and dedication from the team here at e22 championship was Ramette’s ever left to chance. His vast crew from the Sports is something that I believe the team-mate Cyrille Coulon production guys out on the track through industry can benefit from in a way that which helped secure the Team to the backroom staff are all kept in the shouldn’t be missed. Facts tell us that Championship for SR75 Molson communication loop via radio, ready to of the 70,000 fans we attract during our Racing Suzuki and Suzuki GB. react and rally round when required. eight-week tour, over 50 per cent of them A high point at an otherwise What has always been of paramount are interested in bikes but don’t own quiet time of year? Certainly. importance, though, to all involved is one – this has to be a young, vibrant new A much-needed boost for the that, no matter what goes on behind the audience that the industry needs to be motorcycle industry and off- scenes, as far the public is concerned it’s tapping into.” road in particular? Definitely! ■

26 March 2016

p024027_arenaV2_dB.indd 26 29/02/2016 14:52 Feature: Advertising options WHAT ADVERTISING

WORKS Given today’s endless advertising options – print, broadcast, websites, social media, et al – choosing the best types for your business isn’t easy. Trader speaks to some successful firms to find out what’s proved most effective for them BEST?

hen it comes never offered as wide a scope focuses being on either print to advertising, or variety as they do today, or broadcast media. That was the sky’s your with more and more styles before the internet came along limit. In fact, if and methods forever being and turned everything on its you’ve enough introduced. head, offering companies Wbudget, you could look beyond It’s a far cry from the opportunities to reach the sky, as Red Bull did with its marketing scene a few decades out to their customers in Stratos space jump. The point ago where the options were ways so dynamic they were is, advertising options have much simpler, with the core unimaginable.

March 2015 27

p027030_ads feature_dB.indd 27 29/02/2016 14:52 Feature: Advertising options

Owing to the level of also a real pride in seeing your access, affordability and brand in print. The two-wheel the immediacy of online industry is relatively close- promotions, print media has knit, so it’s a sign of status really been challenged, but to the market, as well as an that’s not to say the latter’s opportunity to hook new dead in the water – far from dealers and customers.” it. If you look inside any Hitting targets magazine, you’ll find plenty of Kerr acknowledged the adverts, placed by everyone significance of targeted from the biggest of bike advertising: “Of course, you manufacturers to the smallest need to get your adverts in the of consumable businesses. right magazines. Thankfully No one forces such people to for us, the scooter market only advertise in magazines, yet has a couple of premium titles they continue they continue for us to promote in, within to do so. which we feel as though we The boss of VE UK Norrie are a part of the community. Kerr believes print media “We could stop has retained a unique value. advertising, but that would be “I really like print media and counterproductive. As Coca- value it highly,” he told us. Cola and the bigger global “When people buy a magazine brands understand, it’s all VE’s Norrie Kerr still prefers print advertising over digital they’re making a committed about being seen regularly, so purchase. They’re interested that when someone decides in that product and what’s it’s time to change their “The other big advantage inside of it. exhaust they come direct to “As a wholesaler, I value you. You’ve got to think long- of print is being invited to that commitment much more term. have products featured than those who scan over “The other big advantage and tested” something that just happens to being in magazines is to pop up in front of them being invited to display online. They might have just new products or have your of genres. “We do digital clicked on the wrong tab and products tested. You can’t advertising, but we’re more have no actual interest in the buy that kind of credibility, focused on print media,” said article in front of them, or the which goes on to massively Bower. “The industry we work products advertised around steer readers into buying your in is a mature one and I think it, but I don’t believe that to be products.” people still enjoy getting a the case with print media.” Kerr has no intention of physical product in front of A long-time print pulling out of print advertising them to read through in their advertiser, Kerr admitted to any time soon. “There was a own time. That’s the message having tried digital promotions time when I thought print had we’ve had from specific in the past, but he now come and gone. Digital was market analysis into the best prefers to place advertising everywhere and I felt obliged means of attaining business in magazines. “There’s much to look into it, but online from the trade, and it works more longevity to a print promotions didn’t bring the for us. advert which probably gets gains we expected them too, “We promote to general seen several times by the guy whereas print still keeps doing customers in the same who bought the mag in the what we hope it will. format, getting our name first place, and then several “Maybe that’s owing to the seen as much as possible more times by the mates it dynamic of our company, but in consumer magazines, gets passed around. all the time we’re succeeding carefully targeting specific oil “In my opinion, the shelf- with traditional advertising products to the readerships life is far more substantial for we won’t be looking to change in question. But that’s not to an advert in a mag, which can things”. say we don’t also promote be put down and picked up Someone who shares a ourselves digitally, too.” an infinite amount of times. similar point of view to Kerr’s Russell cited Trials and There’s no searching around is Rock Oil’s Russell Bower. Motocross News (TMX) as a to try and find that same offer On behalf of the UK oil and prime example of how Rock again, as you’d have to do with lubricant giant, he places Oil blends print and digital a digital advert. It’s maybe adverts in many different advertising. “We advertise a little irrelevant, but there’s magazines across a plethora within the title but also on its

28 March 2015

p027030_ads feature_dB.indd 28 29/02/2016 14:52 Quality products warrant quality marketing

Making a logo count relies on getting it seen by the target market Breaking down effectiveness of ad forms is a tricky business

online forum and site. Younger we first started the business, a fraction of the cost of print customers of ours are easier I didn’t have the money to advertising. “A full page in to access this way, possibly advertise. I’m a big fan of any bike magazine is going to because they don’t buy as print media and I still look set you back at least £500, many magazines as their forward to magazines and if not closer to a grand. It’s seniors, but also because daily papers coming through a lot of money, especially so they’re more likely to be my letterbox, but I think my considering the relatively viewing things online. love for print isn’t shared so small reach that it is likely to “It’s a fine balance that enthusiastically by everyone. achieve. we work hard on to master. “If I’d had the cash to “I’ve been around the In truth, advertising can be splash when Held UK was block enough to have seen a bit of a minefield, but we’re being established, I’d have the demise of magazine certain that if we were stop spent as much as my budget circulation figures. They’re not placing adverts in magazines, would have allowed. In a fraction of what they used to or exhibiting at shows for that my earlier years, that had be, but the advertising costs matter, it would likely have always been the way to get a have remained as strong as a negative impact on us. We message out to customers, they’ve always been. It feels wouldn’t want to risk cutting whereas the internet seemed like you’re getting less for the back when there’s no need to unproven and questionable. same, if not more, money. do so. Print isn’t dead, just the As it happened, my initial lack “Anyone in business knows same as digital isn’t irrelevant. of money forced me to look you have to look for the best The two options complement at different means to market solutions to your problems each other.” my business, with the internet and that’s why I’ve always proving that affordable chosen to steer clear of pricey Shifting with the times solution.” print adverts, unless there’s Taking a completely different Mainwaring explained a very specific feature on perspective, Held UK’s CEO that he is able to afford to clothing or products from our Guy Mainwaring said: “When target customers digitally for range.”

March 2015 29

p027030_ads feature_dB.indd 29 29/02/2016 14:53 Feature: Advertising options

VE’s scooter parts are Held’s marketing includes advertised widely in print racer sponsorship

Mainwaring’s Held UK world. “Our brochure costs 40 website recently hosted a “As long as I’ve got an giveaway of four one-piece internet connection, I can be per cent of our marketing replica onesies. “It was anywhere and make changes spend, but customers a simple and quirky way to my promotions at the touch value it highly” to reach a lot of potential of a button, generally for no customers. All people had greater expense. It means I to do was ‘like’ the suit on can really keep on top of the my direction a little, but then a social media site to be in trends and push the products I just think back to how far with a chance of winning that need promoting hardest, we’ve come without having to it. Before we knew it, we’d exactly when they need advertise in print. achieved over 100,000 ‘likes’ promoting.” “In truth, every business for the products, which had Despite his taste for is different and there is no cost me around £140 for all digital marketing, Mainwaring one fix for all. If I had my time four giveaways, including the admitted that Held customers again my head would be postage costs. still like to view produces telling me to stick to the digital “I’d have been lucky to in hard-copy form; the firm marketing route I’ve gone get a quarter-page in a mag produces a substantial, thick down, even though my heart for that cost, which would brochure every year, delivered would be tugging me down the probably have been seen by to clients free of charge. print path. It’s a conundrum a fraction of the audience Dubbed the Held ‘Live Book’, and only you can find out what achieved online. I hate to say it has an online version. works best for your company.” it, but examples like this make “The option’s there to view you realise how dead in the all our kit online, but people Perfecting the blend water traditional advertising still go mad for the clothing Mainwaring’s concluding is. That’s why everyone’s catalogues. They are really words emphasise the putting a greater emphasis on well put-together, costing us essence of effective digital marketing. around 40 per cent of our advertising: engaging with “It’s not all about the annual marketing spend, your target customers. Some numbers, though. There are promoting our products in the industries are better suited so many different types of best light and supported by all to digital marketing, some digital advertising, meaning the info a customer could ever prefer the more traditional you can make your promotion wish to know. methods. When all’s said as dynamic as you want. “Maybe it’s that ability and done, it’s not about We’re set to release a series to just flick through the your personal preference of video promotions for our pages with ease that people of print or digital, but about kit, which is really exciting. It’s like the most. I personally choosing the one that will anything other than flat and enjoy having a physical achieve the best results for boring. Campaigns can last [representation of the] your business. That could for however long you want product in my hand when mean focusing specifically them to, but while an advert I’m reading, and maybe on one form of advertising has to remain fixed once a it’s the same case for our or blending a mix of forms magazine’s ad deadline has customers who request the – as seems to be the most come and gone, it’s a total physical brochure. Instances common practice in today’s different scenario in the digital like this make me question multi-media world. ■

30 March 2015

p027030_ads feature_dB.indd 30 29/02/2016 14:53 Opinion: Mark Williams Ending new beginnings Attempting to corral the industry into encouraging new riders on to bikes has proved hard work for Mark Williams, and he’s just about had enough…

n the two years since this aboard a bike for the first private bodies dedicated to column launched, I’m time: Euro 4 will surely reduce reducing road casualties, and Isorry to say that as far as performance and add to the cost co-author of a landmark policy getting more people to take of new bikes. It is likely, then, document, jointly written by the up motorcycling, not much to further reduce the number of MCIA and the National Police has improved. The numbers prospective CBT punters. Chiefs’ Council. Launched for signing up for Compulsory Basic It isn’t all gloom and doom, consultation in December 2014, Training (CBT) has remained though. Next Generationwww.bullitmotorcycles.com has Karen will be responsible for stubbornly low, with only 4,500 drawn attention to various overseeing all training and people taking their CBT test incentives and ideas that might safety actions that may then last year and several training help to encourage newbies, become policy. centres closing However, as down. “Euro 4 is set to further increase regularly bemoaned With its in this column, various tiers of complexity and cost, deterring nobody else, accessibility/ prospective new riders. The aside from the qualification, pool of CBT punters may dwindle MCIA, vigorously we know that and consistently the licensing yet more” promotes the regime is cause of getting onerous and even confusing – including government discounts more bums on seats. As noted markswill.wordpress.com obstacles further compounded for electric bike buyers, in my October column, the by the ever-increasing cost of improved training standards, motorcycle media seems fixated insurance, safety equipment reductions in test fees and of on promoting large, powerful and indeed suitable machines. course the vast numbers of and exorbitantly expensive I’ve highlighted all this and small-capacity Chinese imports superbikes to a dwindling more over the past 24 months, that make entry-level bike number of middle-aged riders. and with the long-awaited, if not ownership more affordable. They refuse to ponder where feared implementation of Euro We’ve also reported on the their next generation (sic) of 4 legislation on 1st January, efforts of the MCIA to aid and readers might come from: a things could get worse. promote the cause, albeit not textbook case of fiddling while Euro 4, put simply, is a always to the universal approval Rome burns. How different two-stage directive requiring all of the trade (as in the case of the from the Seventies and Eighties, bikes over 125cc to have ABS, Get On campaign). when changes in legislation permanently-on headlamps, galvanised mass protest from harsher emissions standards Shining light the media if not from the people and On Board Diagnostics One of the shining lights in affected. www.neco.be (OBD) that constantly monitor the MCIA, director of training And on that sad note, I must the electronic aspects of Karen Cole, recently narrowly announce that I’m ceasing emissions controls. This will missed out on receiving the to produce this as a regular

Next Generation Next Generation require dealers to have the Institute of the Motor Industry’s column, partly because of the equipment they can plug into a ‘Specialist Centre of the Year lack of response from the trade bike’s OBD module and check 2015’ award for her work – and the motorcycle media – Mark Williams it’s working correctly. Come setting up and developing and partly for personal reasons. is a veteran 2020, more technologically the Motorcycle Industry However, it doesn’t mean that motorcycle journalist with a complex OBD systems must Accreditation Centre, a first Trader is abandoning the issue special interest be fitted to bikes, further within the EU. Karen remains of new riders; it naturally 2in theyear future of manufacturersincreasing complexity and cost. warranty a leading force | in theRRPs training fromremains £899 a high priority.inc Invat the British biking. Here again lurks a deterrent field as a Director of RoadSafe, meantime, watch out for new For dealer toinformation anyone minded toplease clamber contacta partnership Henry of Maplethorpe, public and riders…UK Brand in every Manager: sense. ■ T: +44 7947 246 724 | M: [email protected]

December 2015 31

p031.indd 31 29/02/2016 16:24 Brand spotlight: Kuberg Hitting the clean trail Czech e-bike brand Kuberg has a new UK distributor and new off-road models, including kids’ machines which were recently tested in the youth classes of the Arenacross Tour

heshire-based E-Scape class contenders took to the Clean and linear is the UK’s first Kubergs like the proverbial The AX riders are used to Cdedicated electric off- duck to water and did not charging around on super- road riding centre. Proprietor hesitate when the opportunity quick and nimble 65cc KTMs Stuart Rutter recognised the was provided for them to race and so it was surprising to potential of the green meanies the innovative Cross 14kW find out that their battery- and was quick to get on board motocross bike. They were powered steeds were only with the Czech brand Kuberg. given a couple of laps in which around a second down on The first promotion, a race for to practise before taking lap times. But this was no seven to 10-year-olds at the to the full Arenacross race surprise to Rutter: “The penultimate round of the 2016 circuit - jumps, tabletops, Cross is perfect for young, Monster Energy Arenacross whoops, berms and all in front advanced riders looking Tour, was held within weeks of thousands of spectators at for massive acceleration of the new supply-line being the Sheffield Arena on 13th and precision control. The agreed. February for the first of a two- beauty of electric power is The ultra-keen Youth 65 round mini-championship. that it’s completely clean,

32 March 2015

p032033_kuberg_dB.indd 32 29/02/2016 14:57 Start SPECIFICATIONS Motor: 36V, Peak power > 3kW Batteries: 12Ah SLA x 3 Controller: PWM, 40 amp Range: Up to 2 hours Input: Standard 110V or 220V Transmission: Clutchless one-speed Final drive: 69T/10, chain 219H Top Speed: Approx 17 mph (27 km/h) Charge time: 100 per cent - six hours

Chassis Trial E Frame: Steel double cradle tube frame, powder-coated Wheelbase: 37ins (95cm) Seat Height: 25ins (63cm) Handlebar Height: 32.5ins (83cm) Front Brake: Hydraulic Disc Brake system Tektro Auriga Rear Brake: Hydraulic Disc Brake system Tektro Auriga Brake: Discs - diameter160 mm Forks: Telescopic Shock absorber: Spring Tyres: 16” x 2.4” Kuberg Knobby Cross Weight: 77 lbs (35 kg) Colours: White Carrying capacity: 220 pounds (100 kg) Warranty: 90 days WiFi ready

Recommended retail prices: Start £799 Trial E £1,099 Cross £1,249 Free-Rider £3,500 Free Rider Contact: E-SCAPE. T : 03330 117233. E : [email protected]. www.kuberg.co.uk

linear, cheap to run, almost thoughts on the little electric maintenance-free and crossers, the youth riders virtually silent. were unanimous in their “At the same time, our praise, summing them up as little bikes will totally outrun powerful, easy and fun. a lot of 50cc-plus bikes on As well as being promoted acceleration, and will out- as safe and quiet, the Kuberg torque them on the hills. can run on a single battery What’s more, the Kubergs pack for over two hours of the guys were riding at normal stop-start riding. Arenacross were only putting Even when the batteries are “The beauty of electric out around half the power, as drained, they can be switched each bike has a power control to a backup pack in a little power is that it’s clean, which means you can easily while. Kuberg bikes will retail linear, cheap and almost set the top speed.” for less than petrol-powered maintenance-free” When quizzed about their starter bikes, too. ■

March 2015 33

p032033_kuberg_dB.indd 33 29/02/2016 14:57 Opinion: Stevie Muir E-bike, moped or bike: what’s the difference? As the popularity of electric bikes continues to grow, the MCIA is being called on to clarify issues surrounding classification and legality, asStevie Muir explains

s more and more or certificate of road- dealers to understand how to dealers look to worthiness: the same rules sell such bikes intended for A diversify, we at the as for a push bike, except off-road use. “Essentially it’s MCIA are getting quite a that the rider must be a motocross machine and so few enquiries about the over 14. If it is over 250w, is liable to the same rules… regulations for selling however, it’s a completely The machine needs to be electric bicycles. Though the different matter. CE marked or on the FIM MCIA doesn’t represent the When intended for road competition list.” electric bicycle industry at use, an electric bicycle or The same access all, we do have to understand speed pedelec over 250w and restrictions apply too. It the rules surrounding their not over 4Kw is classified as a makes no difference if you classification. can flick a switch This comes “If an e-bike produces more back to 250w: the under the bike is classified remit of the than 4Kw or is capable by its maximum Association’s of more than 28mph, it’s power. You can project manager classified as a motorcycle and of course use any for alternative vehicle you like on powered the same rules apply” purely private land, vehicles, Dave but that applies to Luscombe. moped (L1e-A or L1e-B), and so few people that it’s barely mcia.co.uk Dave tells me that the so much comply with moped relevant. question he is asked most rules (including the 28mph Electric bikes offer often is, at what point does speed limiter). A license or tremendous fun and are an electric bicycle become a CBT is essential, a helmet likely to win new converts moped or motorcycle? The must be worn, L-plates, etc. to motorcycling. At the answer is straightforward: In a nutshell, an e-bike over moment, though, they are as soon as it is capable of 250w is a moped and needs to not outside of any current producing more than 250w. be registered as such. laws, nor do they have special Judging from some of the If the bike produces more laws of their own. It might questions regarding electric than 4Kw or is capable of make sense to relax the rules bicycles and ‘speed pedelecs’, more than 28mph, then it is a around mopeds, as some some people wrongly assume motorcycle and must comply other EU countries do, but that bikes that can be with the rules which apply that's another discussion propelled by pedal power are to motorcycles of a similar for another day. What’s exempt from rules relating to output. important to remember is power output. It’s true that Because electric bicycles that anyone selling a bike the licensing framework was are not currently type- over 250w and not making not developed to encompass approved, single vehicle it absolutely clear to the high-powered electric bikes, type-approval is needed, customer that they have but it does apply to them and an insurer willing to sell bought a moped/motocross now. a policy needs to be found. bike is mis-selling. Having Association Voice An electric bicycle is a To comply with the law, all pedals does not give any machine producing 250w these requirements must be special rights or dispensation or less. It can be ridden met and the seller must make if the bicycle is over 250w. Stevie Muir is press officer for on a public road or cycle them very clear to the buyer. Anyone with specific the Motorcycle path or anywhere you can Many machines over 250w enquiries should contact Industry legally ride a regular bicycle. are being sold for ‘off-road Dave Luscombe: Dave@ Association. No helmet is required, no use only’. Dave Luscombe rowanpublicaffairs.com. ■ tax, insurance, licence has identified an easy way for

34 March 2016

p034_ass voice.indd 34 29/02/2016 14:59 World market: China Domestic troubles, global impacts With sales falling and urban bike bans continuing to impede progress, big trouble in China’s industry could represent at least a little strife elsewhere, as Sean Kerr explains

any issues have surfaced Motorcycles are not substituted bicycle lanes it tends to be a bit recently concerning by cars, but by electric bikes and precarious on the road, especially Mthe Chinese domestic mopeds. The industry difficulties when taxis are going somewhere motorcycle markets, and it are affecting senior motorcycle in a hurry… on an electric scooter, has left some wondering what manufacturers all over China.” you don’t have the power to pull effect, if any, it will have on the Motorcycle exports have away from trouble. I can only see international bike markets. suffered, and according to the the accident figures increasing There is no established second- latest data sales remained low under the current policy, and I hand car market in China, with throughout last year. Output and would certainly get back on a gas a notable absence of used cars sales registered less than two motorcycle given the chance.” lots. Second-hand cars seem to million units each month. Many be mostly traded through private producers are worried and aren’t Knock-on effects abroad sales. So it’s not as though cheap sure what the future holds. Li It may be difficult to see the cars are replacing motorcycles, Bin, secretary general of CAAM correlation between the domestic yet motorcycle sales within China Motorcycle Chapter, told me that and international markets but are falling. it’s “the worst time ever for the they are linked and affect each It may seem surprising that Chinese motorcycle industry. other. It’s all to do with the the majority of big Chinese cities China is executing the world’s supply chain. China’s biggest have banned the use producer is Haojue. On of internal combustion the international stage, engine bikes within the “China is executing the Haojue aren’t well known urban areas, and indeed world’s strictest standards for because their main focus this prohibition is a is on domestic sales. If contributing factor to motorcycle production: bikes their sales drop, then they the decline of domestic are banned in 190 Chinese produce less, which in bike trade. CAAM turn means they buy less (Chinese Association cities and towns, greatly raw materials – and the of Automobile affecting sales” subsequent fall in demand Manufacturers) has raises prices and affects made requests to the everyone. And when the government for the motorcycle strictest standards for motorcycle big exporters are hit, it provides a ban to be lifted, in light of falling production, even stricter than chance for India to take a piece of output and sales. those in Europe. What’s more the cake. important is that more than 190 India has no such restrictions Bans biting hard Chinese cities and towns ban the on urban motorcycle riding, and Despite supplying half the use of motorcycles, and this has so its motorcycle market forces world’s motorcycles, China’s greatly affected sales.” are gaining strength. India has companies are facing tough times With over 200m electric bikes been able to enter into direct at home. Output has taken a hit and scooters in use in China and competition with China on many and CAAM claims that another their popularity growing, they markets. At a recent meeting problem, on top of the slump in are a direct challenge to petrol of the Chongqing Motorcycle domestic demand, is that of poor engine motorcycles. Needing no Council, Chinese motorcycle management by company bosses. licence, and exempt from urban historian Guo Changjun stated: “If Dong Yang, a member of CAAM, bans, electric bikes make sense the Chinese government doesn’t commented: “The motorcycle for many people. Scooter rider Lui review its policy on motorcycle sales decline is not caused by Huang said: “Although my electric riding in cities and towns, our rank consumption substitution, but scooter is usable in Beijing, I do in the world could fall behind India by management problems. notice that if I do not stick to the within five years.”■

March 2016 35

p035_China_dB.indd 35 29/02/2016 15:00 Trader: We mean business MOTORCYCLE TRADER – WE MEAN

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March 2016 39

p038039_Trademart.indd 39 29/02/2016 15:01 Business Journal Would you credit it? Offering consumer credit can be an effective way to increase income, but there are myriad legislative hurdles and potential pitfalls, as Adam Bernstein explains

he growth in The government says credit per year and depends on consumer credit as a can only be given to sole turnover and type of licence. T marketing tool is quite traders, partnerships with More detail can be seen on remarkable; figures reported fewer than four partners and the FCA website at http:// by the Telegraph in June 2015 unincorporated associations tinyurl.com/nc5gqeh. The noted that consumer credit by regulated firms. FCA has a range of powers approvals were 7.6 per cent Heather Korwin- and can make legally binding up on the previous year. A Szymanowska, a dispute rules for those registered number of reasons are cited in resolution solicitor and with the body. Its handbook the report: squeezed incomes, associate with Stephensons, (http://tinyurl.com/nanjty8) but also low interest rates. is clear on the need to comply sets out an extensive list of Borrowing £5,000 in 2013 with the law. legally binding principles that cost seven per cent, but the “Any business thinking of applicants must adhere to in same amount can now be offering credit to consumers order to secure (and keep) borrowed for 3.3 per cent. must first have authorisation their licence to offer consumer Sportsbikeshop.co.uk lists a to do so.” She explains that, credit. Organisations are Duchinni D101 for £39.99 and up until April 2014, consumer expected to comply at all an Arai RX-7V RC that costs credit licences were granted times. £2,499.99. Credit, as any by the Office of Fair Trading “One of the key retailer knows, is a great way (OFT). However, the OFT requirements set out by the of selling big-ticket items. closed in April 2014 and FCA is for businesses to handed over its regulatory treat their customers fairly,” What is credit? powers and responsibilities says Korwin-Szymanowska. Section nine of the Consumer under the Act to the Financial She adds: “When assessing Credit Act 1974 defines credit Conduct Authority (FCA). applications, the FCA will as being “a cash loan, and The cost of a licence isn’t review a number of different any other form of financial horrendous, starting at £135 factors that highlight how a accommodation”. In simple terms, this means that a business involved with finance Sanctions, regulation and enforcement for goods, to be repaid in instalments, or simple loan Non-compliance with the Consumer the firm and the risk level. This is usually advances, will be subject to, Credit Act can lead to a fine, payment of once every four years, but can be more and regulated by, the Act. The compensation to a consumer, the revocation regular, and often takes the form of a government website expands of a consumer credit licence or criminal face-to-face interview or a telephone on this and states that the prosecution. Further, the FCA can impose interview. Investigations may follow if a risk rules cover firms selling sanctions and penalties on any organisation is identified. goods or services on credit posing significant risks to consumers. As well as acting on complaints it (including hire purchase); While the FCA has powers over regulated receives from consumers, the FCA also hiring or leasing out goods businesses, it can deal with unregulated requires firms to keep and submit regular for more than three months; businesses too. Firms that operate outside records of any complaints they receive lending money; issuing credit of the law can be prosecuted, closed down, directly. It also receives information cards; arranging credit for and their assets frozen. The same applies to from data analysis, ‘mystery shops’ and other people; collecting or the individuals operating the firms. Those whistle-blowers to identify any breach of purchasing consumer credit firms that break FCA rules – as opposed to FCA principles. debts; and helping people with the law - can have restrictions placed on Organisations that carry out debt problems or advising on them, be fined, ordered to pay redress, and unauthorised (credit) business risks falling people’s credit standing. can have their authorisation taken away. foul of section 19 of the Financial Services Interestingly, some The FCA also carries out regular and Markets Act 2000, carrying a prison business-to-business assessments, dependent on the size of sentence of two years, a fine, or both. transactions are caught too.

40 March 2015

p040042_Bus Jour_dB.indd 40 29/02/2016 15:02 firm puts the fair treatment of reputation of an organisation, “Borrowing £5,000 customers at the heart of its its competence, capability business.” and financial soundness. The three years ago cost FCA will also consider the seven per cent, but now Credit criteria activities of the business as a costs just 3.3 per cent — Factors include the business whole. The test is a rigorous plan; interactions with one, and if you are applying credit is very attractive customers; the judging for authorisation, you will to customers” of eligibility criteria; the need to be able to provide relationship management; evidence.” regime compliance; and they require, and how to get it. the systems, controls and In conclusion Given the serious penalties organisational structure. Those wanting to offer credit in place for ignoring the law, it Korwin-Szymanowska would do well to spend time is important that any business explains that the FCA applies on the FCA website, reckons considering offering consumer a ‘fitness and proprietary Korwin-Szymanowska, as it credit to their customers test’ when assessing whether provides information on how is well informed and takes a business, and the people to apply, and the fees involved. a thorough approach to running the business, are By extension, firms should meeting FCA guidance and to be granted authorisation. consult FCA guidance or a the Consumer Credit Act. For “In essence, this looks at solicitor to find out exactly the uninitiated, this can be a the honesty, integrity and what type of authorisation daunting task. ■ Making Tax Digital – whether you like it or not HMRC is transforming tax returns as it rolls out Making Tax Digital. But do we really want our returns fully digitised without prior consultation? Jason Piper investigates

o you fancy having to deal with the authorities. Digital proposal. It started life buy new a new phone There’s VAT and, if you’re in March 2015 as “making tax D or computer, and learn incorporated, corporation easier” but by December the how to use new software, just tax returns, and the vast detail had stared to emerge for HMRC’s benefit? Would majority of self-assessment and the name had changed. you volunteer to prepare your income tax returns are filed HMRC and the minister David accounts four times a year online these days too. Off the Gauke are keen to stress instead of just once, and then back of the broadly positive that they’ll be consulting have to do a tax return on top? experience of implementing “in detail” throughout 2016, Do you trust an HMRC RTI for employers with but the timetable is fixed, computer to get your PAYE obligations, HMRC and many would say too business’s taxes right without and the government have ambitious. you having to check them? now announced that they The first businesses HMRC’s latest initiative, want to go a step further by affected will be reporting Making Tax Digital (MTD), requiring, as well as records all their tax information to could involve all of the above of employment-related HMRC online, quarterly, in becoming a reality for every taxes, regular updates on tax real time from 2018. That small business so it’s vital they information for every business means the legislation will speak to policy-makers before in the country. have to be in the 2017 Budget, the summer is out. so it’ll need to have been As anyone who runs a Time is short written by the end of 2016 – business will have noticed, Compulsory online everything realistically, well under way technology is changing for everyone is the basis of by late summer this year. the way that you have to HMRC’s new Making Tax We don’t know yet how

March 2015 41

p040042_Bus Jour_dB.indd 41 29/02/2016 15:02 Business Journal

HMRC will be managing the rollout, but it sounds as though it’ll be based purely on size, not sector. Even if you already keep your records online and up to date, there’s still going to be an additional step. HMRC wants you to send it details, probably more or less in line with what you do for VAT (assuming you’re registered), of your headline financial information so that you can be kept up to date with your evolving tax liability.

Supposed light touch You may think that sounds great, or you may think it sound like a nightmare. The aim is for the reporting to be ‘light touch’ – because every business in the country is expected to keep its records using apps, so that just a single touch of a button will send HMRC what it wants from your records. The reality may be quite different. “HMRC wants to fully this. It’s got to come from You will need to start using parliament, and MPs have HMRC-approved software digitise your tax returns already debated it once. The for your records. We don’t - an ambitious plan - and take-away here is that it yet know exactly what that the timetable is fixed. may be worth writing to or software is going to look like, emailing your MP. If you can’t but we do know it won’t be Time is short; make your find a template online, contact just an Excel spreadsheet. concerns known now” your local trade body or ask Somehow, you’ll need to get your accountant about it. your figures into a format that Think carefully about HMRC will accept. assessed various parts of what would work for you, and HMRC seems to be taking government’s online presence what might even add value the line that since employers of how easy people will find to your business – planning, were able to cope with RTI, it to use, on a scale from one cash-flow, even just basic often by asking agents to file (never have, never will) to recordkeeping – and if it’s for them, small businesses nine (expert). HMRC’s self- best done online, then tell will be able to cope. But the assessment offerings come out HMRC and your MP how that ask is very different this time one notch below the highest, would work. If it wouldn’t around. HMRC likes to quote scoring an eight confident work for you, tell them, now – proportions and percentages user requirement – and yet, because you won’t get another to show how MTD would be the MTD target audience are chance. You can find contact good for the majority, but mostly languishing at five details for your MP at http:// there are 490,000 small and (learning the ropes) or below. www.theyworkforyou.com/ micro businesses that, by mps/. Keep an eye on https:// choice, don’t communicate Destined to fail? www.gov.uk/government/ with government online now. None of this means that publications/making-tax- There’s another 300,000 who MTD is destined to fail. But digital for updates. “can’t but would” – and a of course there is a risk that further 1.9m who are going to it could – potentially, with Jason Piper is senior struggle. businesses taking the blame manager for Tax and And what about the for a flawed system. And Business Law at the “light touch interaction”? remember, it’s not just HMRC Association of Chartered The Cabinet Office recently involved in implementing Certified Accountants. ■

42 March 2015

p040042_Bus Jour_dB.indd 42 29/02/2016 15:02 THE MOTORCYCLE TRADER DIRECTORY Looking for a motorcycle trade-specific supplier? FIND THEM HERE YOUR A-Z company listing of Manufacturers, Distributors and Suppliers

Call 01273 616040 or email [email protected] to find out how you can be included in the next issue of the indispensable MOTORCYCLE TRADER DIRECTORY

April 2015 43

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44 March 2016

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BIKE ALERT PLC at www.worldofbiketyres.com and Birmingham Road Safety Unit Brackenbury PR freephone to Customer Services on W.Midlands Northants 0800 281 413. Two-wheel dedicated T: 0121 303 7606 T: 07838 166213 online warehouse 24/7 or call up 30 Optima Park, to 5.45pm for next day delivery Bitco BRADBURY BROS Thames Road, nationwide on Bridgestone and all Surrey Crayford, Kent, leading brands. Specialist technical T: 01483 284181 DA1 4QX advisers to answer your questions, or T: 01322 526 236 chat online at Bits-A-Bikes W.Yorkshire F: 01322 528 487 www.worldofbiketyres.com. Derbyshire T: 01484 641073 E: [email protected] We are sole UK Trade Distributor T: 0115 9302203 F: 01484 460027 www.bikealert.com for MITAS/SAVA scooter, moped, E: [email protected] motorcycle and ATV tyres and for BJP Insurance Brokers www.bradburybros.co.uk Bike It MITAS/RUBENA bicycle tyre products. Berkshire Hampshire Bike Tyrestore is the favourite partner T: 01189 792121 Brakefree T: 023 8065 8700 of Bridgestone and all the leading tyre Nottinghamshire manufacturers so we can bring you BKS (MTM) Ltd T: 0870 242 7570 Bike Jobs much, much more! Sign up for our free Exmouth Northamptonshire weekly Newsletter and keep up-to-date T: 01395 278861 Branson GB T: 01780 768 581 with the latest industry developments Somerset and manufacturer promotions, Black Horse Motorcycle Finance T: 01278 420101 Bike Torque Racing 0800 281 413 – always, the ONLY Wales T: 08448248888 Somerset number you need for motorcycle tyres. Brenta T: 01373 464252 BLD West Sussex Bikers-line.com Hampshire T: 01273 595746 Bike Trader Middlesex T: 0845 803 3388 Greater Manchester T: 0845 0523530 Bridgestone UK T: 08444 708 129 Bluefame Performance Warwickshire Bikesport News Lancashire T: 01926 488540 Bike trac Derbyshire T: 01695 733100 Northants T: 07984 802793 Britbits T: 01327 855586 BMG Scooters Dorset BIKESURE INSURANCE London T: 01202 483675 Biker Tidy T: 020 8878 8121 T: 01933 274 323 British Automobile Racing Club BMW Motorrad UK Hampshire Bikers Warehouse Berkshire T: 01264 882200 Greater Manchester T: 01344 426565 T: 01204 862832 East Winch Hall British Dealer News East Winch Bob Heath Visors Devon BIKE TYRESTORE King’s Lynn W.Midlands 01237 422660 Norfolk T: 01922 614747 PE32 1NH British Motorcyclists Federation Tyburn Trading Estate 0800 916 1250 Bob Wright Motorcycles Leicestershire Ashold Farm Road [email protected] Somerset T: 0116 2795111 Erdington Call Bikesure today to become a T: 01934 413847 Birmingham dealer affiliated with the UK’s largest British Schoolboy M/C Association West Midlands, B24 9QG specialist insurance broker, and begin Boblbee UK Gloucestershire T: 0800 281 413 Freephone earning valuable introducer’s fees! W.Sussex T: 01453 766516 F: 0121 350 5792 T: 01798 344888 E: [email protected] Insuring all makes and model of bike, British Standards Institute www.worldofbiketyres.com from vintage Harleys and custom rat Bonhams Hertfordshire Enter the “World Of Bike Tyres” bikes to pristine superbikes and 125 London T: 01442 230442 with the UK’s favourite two-wheel scooters, Bikesure can ensure that T: 08700 273 616/643 tyre wholesaler providing dealers you’re able to help any customer, no Bowbury Enginering Brituro Silencers with unique free-of-charge support matter who they are or what they ride. Derbyshire W.Midlands services! Tyre technical training, Call Bikesure today on 0800 916 1250 T: 01332 298523 T: 0121 356 1110 product and promotional material, support staff and displays at dealer Birchills Automotive Boyer Bransden Electronics Broomhill Composites open days, hospitality at major W.Midlands Kent Essex motorcycling events, our own T: 01922 628379 T: 01622 730939 T: 01376 552 657 customer Track Days, great website Highlight your company entry from as little as £20. Call our sales team on 01273616040

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BRP Recreational Products C with special offers, technical data and Central International Dorset details of every single product in our Warwickshire T: 00 800 25255050 C & C Supplies range, along with the trade price so T: 01926 430562 Hampshire you can add the mark up that works for BR Special Tuning T: 07802 831781 your business. Accept no imitations! Central Wheel Components Herefordshire The Cambrian Tyres website gives you West Midlands T: 01497 821 234 C Wylde and Son access to a secure trade, so you can T: 01675 462264 W.Yorkshire check stock and prices at the click of Bruntingthorpe Aerodrome & T: 0113 246 8888 a button, see our latest offers, and Cetem Polishing Supplies Proving Ground search our comprehensive tyre size Lincolnshire Leicestershire C-Dax Systems guide. Customers can also benefit from T: 01472 824520 T: 0116 2478030 Norfolk our 24/7 online ordering service. T: 01953 609999 With everything under one roof – why CGH Imports BSA Co call anyone else? Staffordshire Hampshire Cadwell Park T: 01283 500450 T: 023 8036 6404 Lincolnshire Cambridge Auto Bulbs T: 01507 343 248 Cambridgeshire Champion Equipment BSM Rider Training T: 01954 231611 Norfolk Somerset CAMBRIAN TYRES T: 01953 888664 T: 01454 202262 CAP W.Yorkshire Chandler Direct Buffera T: 0870 122 2211 West Yorkshire Hertfordshire T: 0845 000 3035 T: 01707 852244 North Parade Capital Bank Motorcycles Aberystwyth Merseyside Channel Rider Training Bulldog Security Products SY23 2JR T: 0845 300 0769 Kent Shropshire T: 01970 624004 T: 01303 220800 T: 01952 728171 F: 01970 624382 Carbon Can Company E: [email protected] S.Yorkshire Charnwood Classics Ltd Bullet mc-online www.cambriantyres.co.uk T: 01302 339031 Leicestershire London Cambrian Tyres is the UK’s largest T: 01509 508 905 T: 07956 954866 distributor of all major motorcycle Carbontek Racing and scooter tyre brands, offering Surrey Cheffns Bullet Polish unparalleled availability and excellent T: 0208 6600444 Cambridgeshire Worcs. trade-only prices, all available for T: 01223 213777 T: 01886821330 next working day delivery across the Carole Nash majority of the UK. Cheshire CI Sport Bull-it Jeans We have recently invested in a brand T: 0161 9272424 Surrey Hampshire new warehousing facility which was T: 01372 378000 T: 01489 582707 has now been completed, which Carrera Leathers increases our capacity and allows us Hertfordshire CIA Bumpy to streamline our services, offering T: 01763 247365 Warwickshire W.Yorkshire our customers an even better service T: 0844 88 88 323 T: 01924 470432 moving forward. Castle Combe Our sales and technical team boast a Wiltshire Cipher Graphics BURLY BRAND combined 250 years of experience in T: 01249 782 417 Staffordshire T: 0161 337 4390 the motorcycle and tyre trade, and are T: 01782 5255002 on hand to offer impartial advice on Castrol UK BWP Spark Plugs all of our product lines, ensuring that Wiltshire Cirrus (UK) Pembrokeshire your customer gets the right tyre for T: 08456008125 Norfolk T: 01379 853129 T: 01646 687987 their needs. Classic Motor Cycles We have regular special offers Catalyst Computer Systems Hants Bykebitz throughout the season, giving our Leicestershire T: 01794 518 433 Hampshire T: 01252 870900 customers the opportunity to make T: 0116 230 1500 excellent margins and remain as CLASSIC BIKE SHOWS competitive as possible in the current CCM Motorcycles climate. Many of these special offers Lancashire are exclusive to Cambrian Tyres, T: 01204 544910 Lincolnshire including our amazing free motocross T: 01507 523 456 tube deal on the latest Bridgestone Celtrade www.classicbikeshows.com Battlecross tyres. Leicester Classic Bike Shows organises an ever- Our essential trade catalogue is packed T: 0116 2449846 growing portfolio of motorcycle events Highlight your company entry from as little as £20. Call our sales team on 01273616040

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including the two world-renowned CMS Wholesale This year we have also continued to see CUSTOM CRUISERS annual exhibitions at Staffordshire Devon a growth in the custom segment, with Derbyshire County Showground. Celebrating T: 01392 202670 the ContiMilestone selected by Moto T: 01773 835666 vintage and veteran through to Guzzi as the OE fitment on the new V9 modern and off-road, each show offers Colin Appleyard Sport & Pleasure Bobber, and the ContiGo! also proving Custom Fasteners something for anybody with a passion West Yorkshire very popular. Powys T: 01686 629666 for two wheels. T: 01535 606311 For racers, we will also see the introduction of the brand new Custom Made Ear Protection Clinton Enterprises Competition Logistics ContiTrack racing slick, available in six Dorset Leicestershire Derbyshire sizes, and a variety of compounds. This T: 01305 264021 T: 01455 292111 T: 01332 695258 will further complement our range of classic and road legal race tyres, which Cylinder Head Shop CLEMENTS MOTO LTD Compass have been a big hit in the paddock. Co Wexford T: 07866 559515 Cambrian Tyres are continuing to T: 00353 539134090 invest in online and print advertising CONTINENTAL TYRES in 2016, to help further increase brand CZ CHAINS UK Unit 1a Woolton Farm awareness amongst riders in the UK, Neo Distribution Ltd Bekesbourne as more and more people discover the T: 01778 349 333 Canterbury benefits of switching to Continental. F: 01778 348 080 Kent CT4 5EA Cambrian Tyres With market leading technologies, www.neodistribution.co.uk T: 01227 720700 North Parade competitive pricing, and a recognised E: customer.services@ Aberystwyth & trusted brand name the demand for D clementsmoto.co.uk SY23 2JR Continental is growing. www.clementsmoto.co.uk Brand Manager: Graham Matcham Get in touch with Cambrian Tyres on D3o Lab Clements Moto have carefully selected (07772 911137) 01970 624004 for more information E.Sussex brands in non-conflicting market E: [email protected] today. T: 01273 418600 sectors, which allows us to serve dealers www.conti-bike.co.uk with singular or multiple product lines. Continental continue to be at Cosworth Racing Darley Moor MCRRC At the market entry level we have the the forefront of motorcycle tyre Northants Derbyshire long established Chinese scooter brand, development in order to meet the T: 01604 598300 T: 01246 866537 Baotian. In addition we offer lightweight changing demands of both riders and Datatag Id geared commuter bikes from Zontes, machines, and 2016 is no exception. County Battery Services Surrey which have been acclaimed by the press The innovative new ContiSportAttack 3 Notts T: 01932 895304 and dealers alike. Complimenting is our most advanced hypersport tyre T: 01623 757377 both, we have recently introduced our to date, featuring the unique Grip Limit Datatool own house brand, Motorini. Operating Feedback Technology, and excellent CRD International.co.uk Lancashire in a different market sector, we are durability, to offer sportsbike riders Kent T: 01257 249928 proud to represent Fantic Motor. The amazing performance and tyre life in T: 01233 666996 iconic Italian manufacturer produces all conditions. This will be the choice Dave Cooper Trailers a high quality range of Super Moto and of California Superbike School in the Creative Products Kent Enduro machines. Quadro vehicles from UK for 2016. Gloucestershire T: 01732 820082 Switzerland introduce another twist in We offer a market leading range T: 0770 392 4448 our niche mix, with a range of innovative of adventure sport tyres, from the David Silver Spares 3 and 4 wheeled scooters, which road-biased ContiTrailAttack 2 to the Croft Promosport Suffolk offer true diversity in any dealership. ever popular big block TKC 80. For N.Yorkshire T: 01728 833020 Dealers are supported by a responsive those who want something in between, T: 01325 721 815 head office team and regional sales the TKC 70 has been a big hit since its Davida UK managers. We are always happy to hear introduction last year, giving great Crossbow Calendars Merseyside from interested dealers. performance both on and off-road, Surrey T: 0151 647 2419 without compromising on mileage. T: 020 8669 6400 Close Motor Finance The ContiRoadAttack 2 EVO range has S.Yorkshire also been expanded to include to new Crowtree Leathers T: 01302 646 619 GT specification tyres, aimed at the Lincolnshire likes of the FJR1300, giving riders of T: 01507 602099 CMC Distribution heavy tourers excellent performance Dorset on wet and dry roads, with precise and Cruiser Ecosse T: 0870 4461644 neutral handling. Scotland The ever popular ContiMotion range T: 01334 652670 CMF Engineering continues to be a big seller, and will Herefordshire include 2 new sizes in 2016, offering a T: 01989 769191 premium quality sport touring radial for an even lower price than in 2015. Highlight your company entry from as little as £20. Call our sales team on 01273616040

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DEALER BIKES LTD DIGITAL SPEEDOS DLK Imports Durnbury Ltd T: 01685 810005 Essex T: 01787 475351

DMS Technologies Dynojet UK Unit T4(D), Adelphi Mill Hampshire Lancs Grimshaw Lane T: 01794 525400 T: 01995 600500 Bollington Vmaxbitz.com Ltd Macclesfield Corner Farm Dobbs Leathers Dyno Pro SK10 5JB Packwood Road Northants Hampshire T: 01625 886988 Lapworth T: 01604 753712 T: 01256363063 M: 07976 224337 Solihull B94 6EJ www.dealerbikes.com T: 01564 775522 Donington Park E M: 07967676703 Derbyshire Dealerwebs E: [email protected] T: 01332 810 048 E City Wheels Derbyshire www.vmaxbitz.com London T: 0845 257 8277 www.digital-speedos.co.uk Double Red T: 0207 193 7970 Jon Pullara commenced trading in 2003 Linconshire Deep Blue Systems identifying a niche market for custom T: 01522 693 278 E-Motive Electric - see Koelliker Surrey parts for the Vmax motorcycle. We Bedfordshire T: 020 8541 4131 formed vmaxbitz.com Ltd in 2005, by Doug Dearden Yamaha T: 01582 488 192 which time the business had focussed on Hampshire DB Covers supplying speedometers and gauges and T: 023 80891110 E-Scoota Staffordshire became the authorised UK distributor T: 0845 652 0757 T: 01782 335649 for Koso. We hold all their MPH range and DP Brakes accessories in stock, with access to all Warwickshire Earl’s Performance Products Delkevic models via the European subsidiary. T: 024 76 343741 Northants Staffordshire We have subsequently been appointed T: 01803 869850 T: 01782 338 736 the UK distributor for the Japanese DPC Distribution brand Daytona and, again we are W.Yorkshire Easy Rider (Europe) Demon Tweeks mainstreaming its range of gauges and T: 0870 1220214 Staffs Wales motorcycle accessories. T: 01785 250353 T: 01978 664 474 We are dealers for Smiths digitally Draper Tools EBC Brakes re-mastered gauges and market our own Hampshire Northants Dennis Trollope Racing Swift brand of classic gauges. T: 023 8049 4333 T: 01604 583344 Somerset Our range also includes products from T: 01179 570821 Motogadget and the GPT range of GPS Dread Ebike Insurance Speedometers. Buckinghamshire Somerset Denso (Michael Brandon) During 2011 we became an introducing T: 01908 221666 T: 0870 753 1124 Borders agent for the trade supplier Paaschburg T: 01450 373333 & Wunderlich, supplying trade Driving Standards Agency Eccles Racing customers with some of its many Nottinghamshire Norfolk DEP Sport catalogue parts, from our offices in the T: 0115 901 2500 T: 01842 755525 Kent UK, at the same price as from Germany. T: 01622 765353 Ducati UK Eco Scooters Digitek Moto Technics Buckinghamshire Warwickshire Derbi UK Leeds T: 0845 1222 996 T: 01455 292688 London T: 0113 246 7230 T: 0800 81829800 Duck Smart Cleaning Products Eco-Machines Direct Battery Solutions Benfeet, Essex West Midlands Devitt Leicestershire 01268 750300 T: 0121 520 2333 Essex T: 01858 433330 T: 08081787094 Duke Marketing Ecolve Direct Distribution Isle of Man Greater London Devon Rim Company West Yorkshire T: 01624 640000 T: 0208 815 9578 Devon T: 01274 599172 T: 01769 574108 Dunlop Tyres Eddy Electrick Dirt Bike Rider West Midlands London T: 020 7401 3589 Lancashire T: 0121 306 6000 T: 01524 385901 EDZ Dura Cumbria DL Motorsports Northants T: 01900 810260 Notts T: 0844 4125795 T: 01280 706050 Highlight your company entry from as little as £20. Call our sales team on 01273616040

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eGrandprix Eskee Z Extreme Publishing FI International T: 0870 445 0111 Somerset London Dorset T: 08456 585 856 T: 0208 8404760 T: 08456209712 Ekselsior Hampshire Euro-Classics F Firestorm Distribution T: 0238 0636296 Northamptonshire Yorkshire T: 01604 591222 Fabs County Trailers T: 01262 469904 Elcea UK Essex Herts Europa Motorsports Uk T: 07984 336756 Five T: 01582 767007 County Antrim NORTHANTS T: 0870 243 8817 FABULOUS BIKER BOYS T: 01536 485484 Elecscoot Co.Durham European ATV Safety Institute FJH Products T: 01207 502 599 West Sussex Kent Public Relations T: 01903 816286 Est. 1996 T: 01304 210202 Electrex World Oxon Europium World Witney Business & Innovation Flair Newcastle T: 01491 682369 Greater Manchester Centre, Windrush Industrial Park Tyne And Wear T: 0161 2573524/644 Witney Oxon OX29 7DX T: 0191 2327474 Electric Motion T: 01993 709486 Cheshire Eurotek Sport Motorcycles www.fab-biker.co.uk Flextion Technology T: 07736 002 185 N.Yorkshire Worcester T: 01765 608209 Factory Agencies T: 01905 641910 Electric Motorcycles South West Bucks Evans Waterless Coolants T: 01749 342491 Footman James & Co T: 07808 118118 Swansea West Midlands T: 01792 572299 Falcon Insurance T: 0121 561 4196 English Abrasives & Chemicals W.Midlands Staffordshire Event Express T: 0800 4402830 FORCE MOTORCYCLES T: 01785 251288 Worcestershire T: 01905 732737 Falcon Shock Absorbers ENI OIL UK IMPORTERS Evolution Composites Dorset Hampshire T: 01929 554545 T: 01283 548910 T: 01590 622355 E: [email protected] Fantic Motor www.forcemotorcycles.com Evopos UK Kent The UK’s sole Rotax agent. Dorset T:01227720700 T: 01202 795900 Forcefield Body Armour Moto World (UK) Fast Bikes Northants T: 01992 464199 Exactrep Lincolnshire T: 01933 410818 Warwickshire T: 01507 529 529 Enzo Industries T: 024 76442054 Essex T: 07960 678786 Fastec-racing Forza Italia Equinox Exitlight Suffolk Northamptonshire Lincolnshire Leicestershire T: 01683 660186 T: 01327 858916 T: 01724 798024 T: 0116 2700005 Faster By Design Fox Europe ERMAX Experian Co Durham T: 01388 773 322 T: 0191 4876100 Nottinghamshire T: 0870 4140310 Fastrack 4 Solutions Freefow Power Sport Northants Glasgow Lincolnshire Express Equipment T: 01604 811965 T: 0141 6300021 T: 01427 612536/677990 Cumbria T: 01539 739733 E: [email protected] Feridax Freewheel UK www.pyramid-plastics.co.uk Express Insurance West Midlands Norfolk W.Midlands T: 01384 413841 T: 01692 500300 Escoota T: 0800 9801513 T: 0845 652 0757 FGM Claymore Freight Products (UK) Express Keys Warwickshire Warwickshire Eskay Kent T: 01789 490177 T: 01926 641222 West Sussex T: 07803 896090 T: 01689 850008 Highlight your company entry from as little as £20. Call our sales team on 01273616040

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Fuchs Lubricants (UK) PLC GBS Impex Global Distributors GOODRIDGE UK Staffordshire Cheshire Ireland T:01782203700 T: 01270 768 455 T: 00 3531 862 3438

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Guildford Tyre Company Hel Performance Hobbsport Racing ILS (Italian Locking Systems) Surrey Devon W.Yorkshire East Lothian T: 01483 531831 T: 01392 811601 T: 01535 653050 T: 0131 665 2256/9099 H HELD UK Holeshot PR IMP UK N.Yorkshire Kent S.Yorkshire H-C Travel T: 01423 790 121 T: 01732 761006 T: 01226 202 299 Hampshire T: 01256 770775 Helite Honda Logistics Centre In Car- On Bike Leeds Wiltshire N.Yorkshire Hagon Products T: 01132 843497 T: 01793 833397 T: 01759 302350 Essex T: 0208 5026222 Helphire Bike Assist Honda UK Independent Tools Ko-Ken Somerset Berkshire W.Yorkshire Halton Engineering T: 0500 224455 T: 01753 590500 T: 01422 833440 N.Lincolnshire T: 01724 732283 Henry Squire & Sons Honley Indespension W.Midlands Huddersfeld Lancashire Hardcore Racing Products T: 01902 308050 T: 01484 421232 T: 01204 478500 Cambridgeshire T: 01487 813755 Herald Motor Company Hood Jeans Indian Motorcycles T: 0845 555 1234 Norfolk Mid Lothian Harglo Performance T: 01953 861166 T: 0131 557 5807 Gloucestershire Hi Level HPS / Harwood Perf. Source T: 01386 701162 S.Yorkshire Derbyshire Institute Of Avanced Motorist T: 01302 890400 T: 01773 831 122 London Harley-Davidson UK T: 020 8996 9600 Oxfordshire Hid City Bikes HQB Sport & Leisure T: 0870 8501903 London Hampshire Inta Motorcycle Services T: 020 86908826 T: 01264 889012 Kent Harpers Raceshop T: 01622 688727 Essex T: 01702 482016 Hideout Leathers Hunterclass Essex London Inta-Moto Harrison Billet T: 01799 584828 T: 020 8923 6753 Wiltshire Kent T: 01795 477752 T: 01249 705926 Highfve HVUK Harris Performance Products Leicestershire Surrey Intermot Hertfordshire T: 01332 724747 T: 01293 771 691 Germany T: 01992 532501 T: +44 (20) 75666345 Highway Hawk UK Hyperbolt Hawkshaw Motorcycles Dorset London INTERNATIONAL DIRT Liverpool T: 01202 571812 T: 020 8579 5166 BIKE SHOW T: 0151 9490991 Hyperdyno UK Mortons Media Group Ltd HIFLOFILTRO Worcestershire T: 01507 529430 Haynes Publishing T: 01299 828037 E: [email protected] Somerset www.dirtbikeshow.co.uk T: 01963 440635 I Call Andy Catton on 01507 529 594 to discuss your stand space requirements. HD Tools 30 Optima Park, Thames Road, Icat Europe W.Sussex Crayford, Kent, DA1 4QX Warwickshire IXS Motorcycle Fashion T: 01798 813837 T: 01322 526 236 T: 07734 529441 Switzerland T: 00 41 41 926 6111 Hebo UK Racing F: 01322 528 487 London E: [email protected] Icomm Izax Motorcycle Engineers T: 020 8314 0888 www.hifofltro.com Northants Derbyshire T: 01773 875986 T: 01604 584655 Hein Gericke (UK) HM Quickshifter J N.Yorkshire Kent IGM UK T:01670856342 T: 01795 429168 Cornwall J H Haynes & Co T: 01209 217777 Somerset T: 01963 440635 Hejira Racing Developments HM Racing Buckinghamshire Kent IKONSHOCKS UK J&S Accessories T: 01280 822143 T: 01689 856595 Warwick Tel 01926 430562 Cheshire T: 01606 810800 Highlight your company entry from as little as £20. Call our sales team on 01273616040

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Lazertrack Loop Fobs Maguire’s Garage Martin Conquest Bedford Derbyshire Northen Ireland Greater Manchester T: 01767 641489 T: 01283 224404 T: 02890 613141 T: 0161 3510324

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R&S Performance Centre Ray Archer REDCAT MARKETING Rhino Dyno Nottinghamshire Tyne & Wear Surrey T: 01909 482670 T: 0191 2701393 T: 020 8665 0488

M A R K E T I N G L I M I T E D Racebikebitz Reactive Suspension Rhino Goo Hertfordshire Yorkshire T: 01273 616040 Wales T: 01763 249807 T: 01347 811 529 E: [email protected] T: 07951 5603290 www.redcat.co.uk Race By Design Readspeed Scooters Ltd, REDCAT MARKETING LTD Rhino Protect Surrey Worcester Redcat Marketing Limited is a full London T: 0870 803 0187 T: 01342 833999 T: 01299 828037 industry-specialist marketing and PR service agency offering advertising, PR, RHT Marketing Race Fit Rebel Dogg MCT School design/print, website, press relations and W.Yorkshire Derbyshire Oxfordshire copy writing services. T: 01924 477252 T: 01629 735 071 T: 01295 270785 Redcat is the publisher of Motorcycle Trader, which is supported by Trader Daily Riders Offshore Race FX Redwing Shoe Co News; an electronic newsletter containing Guernsey T: 01254 311 222 Essex pertinent industry and business news T: 01481 258520 T: 01702 712990 snippets and distributed to just over Race Plain Reevu 7,000 trade and industry recipients. Riders (Yeovil) Ltd Wiltshire Tyne & Wear Redcat also supports the Quad and ATV Somerset T: 01722 743989 T: 0191 418 7755 industry with a topical news and feature- T: 01935 421681 led website; www.quad-online.co.uk Race Products Refex Racing Redcat services a number of international Rieju Lincolnshire Essex and UK-based clients and, with a fixed Lincolnshire T: 01673 842704 T: 01268 548108 price fee, specialist knowledge and T: 01522 589121 unequalled contacts database, offers Race Spec Reg Mills Wire Wheels a low cost and direct route to the Rizoma Gloucestershire Dorset motorcycle trade, press and industry. Italy T: 01684 299699 T: 01258 857700 T: 0039 0331 242020 Remit Training Racer UK Regina International UK Nottingham Ride Out for Spinal Research Hampshire Lancashire T: 01623410033 Surrey T: 07802 831781 T: 01254 661116 T: 01483 898786 Retail Motor Industry Training Racing Lines (GB) Reivers Wholesale REMIT Rider Support Services Derbyshire Cumbria T: 0115 975 9550 London T: 01332 331716 T: 01697 343240 T: 020 8246 4900 Rev and Go Rage Motorsport Renntec Nottinghamshire Riders For Health Bedfordshire Dorset T: 07808 770368 Northamptonshire T: 01582 477477 T: 01202 826722 T: 01327 300047 Rev Gomm Ramair Filters UK Renold Chain W.Midlands RK Sports Wiltshire Staffordshire T: 0121 3604279 Tyne & Wear T: 01980 623 401 T: 01283 512940 T: 0191 2612241 REV’IT Sport International Rampdale Renthal The Netherlands RIP N ROLL Hertfordshire Cheshire T: +31-412 696740 T: 01483 425506 T: 0844 8156125 T: 0161 406 6399 Revs Suspension RNT Fastners Rapid Moto Distribution Respro (UK) W.Midlands Derbyshire Somerset London T: 0121 501 3321 T: 01332 738646 T: 01935 863988 T: 020 7721 7300 RH Claydon Roadsure Insurance Rauf U Retail Motor Industry Federation Suffolk Northamptonshire London T: 0208 5567403 London T: 01284 700748 T: 0808 1601045 T: 0207 580 9122 Rawland Rhencullen Road Racing Ireland London Leicestershire N.Ireland T: 0208 926 8011 T: 01455 890345 T: 02891 828 211

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March 2016 59

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Rob Hunter & Co premium workshop equipment. Our Scooters-R-Us Sidecar Moto Cross Association Somerset comprehensive range of dedicated Kent Berkshire T: 01749 880615 Motorcycle workshop equipment T: 01892 730407 T: 0118 961 7458 includes electro hydraulic and hydraulic Robinson Foundry motorcycle lifts, scissor jacks, ATV lifts, Scorpion Automotive SIDI Kent Mot equipment, brake testers, headlight Lancashire (Feridax 1957) T: 01227 454366 testers, laser alignment, static and T: 01257 249928 West Midlands dynamic wheel balancers, automatic T: 01384 413841 Rockingham tyre changers, exhaust extraction Scorpion Exhausts Northamptonshire systems, gas analysers, diagnostic Derbyshire Sifam T: 01536 500500 fault code readers, paddock stands, T: 01773 744123 Leicestershire compressors, static benches, parts T: 07754 144797 ROCK OIL CO washers, airline ring mains, oil lube Scotfactors Sigma Performance systems, waste oil drainers, pillar drills, Angus Kent presses, off set carb adjusters, chain T: 01382 461441 T: 07881 820748 breakers, vacuum gauges, hand tools, spare parts, service, service contracts, Scott Leathers Silkolene Lubricants installations, fnance, Mot drawings, Co Durham Staffordshire Cheshire site inspections, building work and T: 01833 638913/08833 T: 01782 203 700 T: 01925 636191 unlimited advice. Demonstration and E: [email protected] training facilities. Balco, John-Bean, Scottoiler Silverstone www.rockoil.com Motomoclós, Durnbury, Protec, Texa Glasgow Northamptonshire Axone, Accu-Track, Sealey, Samoa. T: 0141 955 1100 T: 0844 372 8200 ROLAND SANDS DESIGN T: 0161 337 4390 RSR Moto Screenfow Manufacturing Sinnis International (UK) East Yorkshire Dorset E.Sussex Rolls Racing Designs T: 01482 627476 T: 01202 528153 T: 01273 506 306 Cornwall T: 01566 774395 Rush Racing Sealey Group Skidmarx UK Devon Suffolk Dorset ROOF HELMETS T: 01404 549696 T: 01284 757 500 T: 01305 780808 Neo Distribution T: 01778 349 333 S Seaton Tuning SLD UK F: 01778 348 080 T: 01206 866 400 Lincolnshire www.neodistribution.co.uk S.O.S Motorcycle Recovery T: 01522 691244 Lincolnshire Shell UK Oil Products Roy Collins Motorcycle Security T: 08442 484 858 Greater Manchester Slick Fairings Co.Durham T: 0800 7318888 Norfolk T: 0191 378 2142 SamcoSport T: 08000 434099 Mid Glamorgan Shift Europe Roy Thersby Wire Wheel Services T: 01443 23846 Tyne & Wear Slick Marketing Cleveland T: 0191 4876300 Oxfordshire T: 01642 612784 Sammy Miller Museum T: 01235 530689 Hampshire Shippey PR RS Motorbike Paint T: 01425 616644 Devon Slinky Glide S.Yorkshire T: 01548 821778 West Sussex T: 01226 241126 Santander Consumer Finance Surrey T: 01273 595746 T: 0871 200 4250 Shmuc RS WORKSHOP EQUIPMENT T: 0754 556 1521 Slipstream Tuning Schuurman (UK) Kent Peterborough Shoei T: 01732 743248 T: 01778 561 061 West Midlands Unit 28 Barnwell Manor T: 01384 413841 Slow Gold Industrial Est Schwalbe West Glamorgan Barnwell, Peterborough Shropshire Shop Offshore T: 01656 746984 Cambs, PE8 5PL T: 01952 602680 Guernsey T: 01832 741007 T: 01481 266415 Smalley Cross Scooter Centre F: 01832 741008 Scooteria Derbyshire E:sales@rsworkshopequipment. Dorset Showtrax International T: 01332 881882 co.uk T: 07764 474952 Bedfordshire www.rsworkshopequipment.co.uk T: 01234 709966 Smartwater Europe The trade’s leading supplier of Shropshire T: 0870 242 8899 Highlight your company entry from as little as £20. Call our sales team on 01273616040

60 March 2016

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SMC GB Spec Racing Storm Waterproofng (UK) Supertracker Devon T: 01626 335764 France Derbyshire Hampshire T: 0033 546 979999 T: 01773 521 309 T: 023 8044 3325 Smiler Racing and Fabrications Norfolk Specialised Exhausts Systems Stradway Vending Surf & Turf T: 01493 369834 Surrey Worcestershire Cheshire T: 020 8648 7486 T: 01299 250007 T: 01925 819608 Smiths Services Stuff 4 Bikes Yorkshire Specials Scotland S.Yorkshire Suzuki GB T: 01977 668256 Strathclyde T: 01302 881919 Buckinghamshire Snetterton T: 0141 954 4225 T: 01908 336600 Norfolk STX Bike Gear T: 01953 887 303 Specialty Sports Europe Kent Swen (Europa) W.Midlands T: 01795 424428 S.Yorkshire Snobs Ultimate Customs T: 02476 705444 T: 0114 245 0377 London Sub Zero Technology T: 0208 5668881 Speedaway Leicestershire Swift Chain W.Midlands T: 0116 2402634 West Sussex SolarTrack PLC T: 0121 559 1270 T: 01273 595746 Essex Sue Me T: 01245 249382 Speedycom Performance T: 01707 852 244 Swinton Derbyshire Manchester Sold Secure T: 01298 816 633 Suffolk Wheel Building T: 0800 0687988 Northants Suffolk T: 01327 264687 SPIDI T: 01473 745380 T W.Midlands Solent (UK) T: 01384 413841 Suitrak T-Trac UK Hampshire Bedfordshire W.Sussex T: 02392 505322 Spitfre Products T: 0783 443 9005 T: 01902 746972 Cheshire Sonic Communications T: 01565 632991 Sumi Trading TA Engineering Supplies W.Midlands The Netherlands Lincolnshire T: 0121 7814400 Sport & Leisure 2 T: 0031 71 5120866 T: 01724 763773 Lincolnshire Sorrymate.com T: 01522 868204 Suomy UK Talon Engineering Cheshire Herefordshire Somerset T: 0845 676 9077 SPR Race Products T: 01531 631272 T: 01935 471508 Nottinghamshire SOS M/C Recovery T: 01159 216958 Supamotos UK Tay Trading International T: 08442 484858 Cambridgeshire Shropshire Sprint Manufacturing T: 01733 579130 T: 01952 580500 Sound Distribution Wiltshire Lancashire T: 01985 850821 Superbike Magazine Tecalemit Garage Equipment Devon T: 01942 604616 Surrey T: 01752 219111 SP Engineering Stan Stephens Two Stroke Centre T: 0207 608 6511 Somerset Kent Techno-Weld T: 01373 474 740 T: 01732 760337 Superbike Rental Oxfordshire Essex T: 01993 851028 Spada Staniforth Motorcycle T: 01277 366602 West Midlands S.Yorkshire Technology In Motion T: 01384 413841 T: 0114 246 2027 Superchips London Buckinghamshire T: 020 89449919 Spares GB Starco GB T: 01280 816781 London Staffordshire Tecstar T: 020 8540 7155 T: 01889 571000 Supermoto International Magazine Cambridgeshire Cambridgeshire T: 01480 399499 Spares Unlimited Stomp UK T: 01945 772082 N.Humberside T: 0845 257 1056 Terry Shepherd Tuning T: 01482 320385 Supersprox Lancashire Storm Buggies Powys T: 01695 574454 Sparx racing Essex T: 01531 631266 London T: 020 8553 4440 T: 01245 222529 Highlight your company entry from as little as £20. Call our sales team on 01273616040

March 2016 61

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TEXA UK Titanium International TRANAM Tri-Sphere megaMAX W.Midlands Stafford T: 0121 789 5764 T: 01785 282864

TJ Wassell Triumph Motorcycles Staffordshire Leicestershire Lancashire T: 01543 428614 TranAm Ltd incorporating T: 01455 251700 T: 01282 606787 Headlynz Ltd Tomahawk Tyres New Forest, Hampshire Trophy UK Trail Tech Products W.Midlands T: 01425 620580 Conwy Galashiels T: 0121 777 4520 F: 01425 621915 T: 01745 823333 T: 01896 753111 E: [email protected] Top Shot Jackets www.tranam.co.uk True Track Software Thatcham Cheshire World Class Brands. TranAm have been Staffordshire Berkshire T: 01260 270763 bringing premium motorcycle clothing T: 01782 338743 T: 01635 868855 and parts to the UK for nearly 40 years Torco Racing Oils and in that time we have established TRW Thaw E.Yorkshire an unrivalled portfolio of brands such Leicestershire T: 01377 236170 as Schuberth helmets, Rukka clothing, T: 0116 257 0088 Scorpion Helmets, Dr Martens boots, Torque Bike – Motorcycle Trade Bering clothing and DP brakes. These Wrexham The Bike Insurer Insurance exclusive brands are backed up with a T: 01978 667800 T: 0870 2258207 Norwich dedicated sales team, a slick customer T: 0845 467 8737 service programme, a simple to use TTS Performance Parts The Funding Corporation online ordering system, extensive Northamptonshire Cheshire Total UK product training, premium display T: 01327 858212 T: 01244 625600 W.Yorkshire stands and POS, next day delivery, an T: 01977 636200 extremely high pick rate and tailored Tucano Urbano The Institute of the Motor Industry brand marketing campaigns.. What are London Hertfordshire TR Distribution you waiting for? T: 0203 5295301 T: 01992 511521 Leicestershire T: 0116 2750719 Transatlantic Trading Co Tuffmap The M Partnership London Isle of Man Worcestershire Tracker Network (UK) T: 0870 2005511 T: 0870 7477176 T: 01584 881651 Middlesex T: 01895 234567 Trellesport Turn A Bikesystem The Monogram Group Cornwall Middlesex Oxfordshire Trade Bikes T: 01288 350588 T: 020 8866 0126 T: 01295 768903 Hampshire T: 023 92 639372 Trev’s Custom Services Twinshock MX Association The Performance Company W.Midlands Cumbria Northamptonshire Trade Direct T: 024 76 448811 T: 01229 463805 T: 08450 603020 S.Yorkshire T: 01142 570111 Tri-Peek International Two Brothers Racing The Tool Connection Essex W.Yorkshire Warwickshire Tradeck T: 01799 524098 T: 0113 2383708 T: 01926 818196 Cheshire T: 0870 7580250 Trials & Motocross News Two Extreme Thermofash UK Lancashire Worchester Warwickshire Traderbike T: 01524-385980 T: 0845 609 4311 T: 01295 771088 Tyne & Wear T: 01207 271600 Trikebitz.com Two Wheel Centre Thoroughbred Covers Somerset Nottinghamshire W.Yorkshire TradeZone(Quill Exhausts) T: 01460 30170 T: 01623 627 600 T: 01132 795079 Cheshire 01942 721 744 Tri-Motive Two Wheelers International Three Bond Glamorgan Denbighshire Buckinghamshire Trail Riders Fellowship (TRF) T: 01792 578500 T: 01978 869513 T: 01908 285000 Shropshire T: 01782 833222 Triple A Racing Two Zero Products Three Cross Motorcycles Greater Manchester T: 01763 275 842 Dorset T: 01202 810 100 T: 0844 826 0528 Highlight your company entry from as little as £20. Call our sales team on 01273616040

62 March 2016

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TWS GB VE (UK) best in service, and importantly, the top W Herefordshire scooter brands. T: 01531 631266 Walker Exhaust Silencers Vectrix Powys Tyre Link (UK) Hampshire T: 01874 623030 Staffordshire T: 01827 62174 T: 01962 777600 Unit 3C Sheet Stores Walmsleys Commercial Tyreart Products Estate Vee Rubber Insurance Brokers Kent Off Fields Farm Road Kent Wigan T: 01474 872924 Long Eaton T: 01322 526236 T: 0845 224 7952 Nottingham Tyresonline.net NG10 4AU Verteci.com Warn W.Midlands T: 0115 946 2991 Square Tomato West Midlands T: 0845 2601600 F: 0115 946 9292 Herts T: 01384 895700 E: [email protected] T: 0845 2020088 U www.ve-trade.com Wassell VE (UK) has been wholesaling and Veta UK Lincoln UBL Distribution supplying Scooter performance parts, West Yorkshire T: 01522 888444/8 London standard replacement parts, and T: 01535 655970 T: 020 8655 2225 scooter accessories for over 25 years. Watsonian Squire VE not only supply parts for Scooters, Victory Motorcycles Glos UKEco Scooters but also for Moto 50/125 (lightweight Warwickshire T: 01386 700907 Wirral m/cycles), Quad/ ATV machines, and T: 01675 437240 T: 0800 141 2568 now a full range of mechanical spares WD-40 Company for the Ape’ 3 wheelers. VE (UK) are Villiers Services Milton Keynes Ultimate Parts the main series sponsor for the Malossi West Midlands T: 01908 555400 Nottingham Piaggio Ape’ World Championships, T: 01384 265797 T: 0115 9216668 which VE have sponsored since its Weaving Machinery inception. Vintage Motorcycle Club Worcs Utag VE is the exclusive importers for Malossi Staffs T: 01386 49155 Hampshire performance products, Giannelli scooter T: 01283 540557 T: 08452 637313 exhausts, Mazzucchelli crankshafts, Weise Clothing Co NZI helmets, Corazzo scooter clothing, Visorvision Ltd Bristol V NewFren friction equipment, LeoVince Befordshire T: 0117 971 9200 scooter exhausts, Faco scooter T: 07917 518993 V2 Mal accessories, Ventico drive belts, Dunlop Weldtite Products Northamptonshire scooter tyres, Scorpion scooter exhaust Vemar UK Direct North Lincs T: 08700 677617 systems, FAR mirrors. Cumbria T: 01652 660000 VE is also a leading wholesaler/ T: 07785 247 021 V60 Racing importer for many top brands including: Welwyn Tool Group Surrey Dellorto, Polini, TNT, Athena, Pinasco Visordown Herts T: 01932 353 020 Performance Parts, Top Racing, Vicma, London T: 01707 331111 Pinasco, Franspeed, Artek, Schwalbe, T: 0207 8438806 Vac-Bag Products and Buzzetti. Westcountry Windlings Northamptonshire VE offers the following services to their VMAXBITZ Essex T: 01832 733115 extensive dealer network: See Digital Speedos T: 01279 731172 Carriage FREE on all invoices over £50 T: 01564 775522 VANCE & HINES nett, fast Drop Shipping service, a new M: 07967676703 West Performance T: 0161 337 4390 volume discount on a wide range of E: [email protected] Isle of Man parts, and importantly low trade prices. www.vmaxbitz.com T: 0871 6661360 Varta Automotive Batteries The VE exclusive ‘trade only” web portal Buckinghamshire at www.ve-trade.com offers 24/7/365 VMD Vision Marketing & Distribution WestCo Batteries T: 01753 480610 access, with instant stock check, online Clwyd Northants chat is available to assist dealers, T: 01492 541004 T: 01536 484 009 technical support, place your orders online, view VE newsletters, and to help Vortex What Bike? with quotes there are trade & retail Hants Peterborough prices. VE also provides “FREE” their T: 023 9250 3423 T: 01733 468000 complete parts database with images for your company’s website online store. VSJ Wheeldon Off-Road Centre All in all, VE offers a package to give Cumbria S.Devon you confidence that you are getting the T: 017684 83786 T: 01548 821 784 Highlight your company entry from as little as £20. Call our sales team on 01273616040

March 2016 63

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Wholesale Motorcycle WP Suspension Coventry Suffolk T: 02476 333319 T: 01284 752102

Wilby Wulfsport International HaliF Cumbria T: 01422 358 525 T: 01900 873456

Wilstow Wurth UK Suffolk Kent T: 01284 852001 T: 0208 319 6000 Wiz Racing Products Somerset XYZ T: 01278 662146 X-Lite WK Bikes Northants Lincolnshire T: 01536 485484 T: 01507 522900 Yamaha Motor UK WMD Surrey T: 01932 358000

YSS West Sussex World’s End Motorcycles T: 01273 595746 Distribution Unit 7 Grange Rd Ind Est Yuasa Motorcycle Batteries Albion St , Southwick Wiltshire West Sussex T: 01793 833555 T: 01273 595746 E: [email protected] Zion Motorsport Supplies www.wmd-online.com T: 01530 274 675 WMD is still the UK’s fastest growing motorcycle parts distributor. A vast Zip Wear range of quality replacement parts, Berkshire easy online ordering via a secure trade T: 0118 9324201 only website which offers everything a motorcycle workshop could need Zircotec means that an account with WMD Oxfordshire is a necessity for most industry T: 01235 434320 professionals. We stock brake pads, drive chains, clutches, brake lines, Zontes filters, sprockets, exhausts, tyres, Kent lubricants, spark plugs, batteries, T: 01227 720700 cables, fork stanchions, levers, mirrors and shocks. Next day delivery as standard with a pre 10am option too, we offer great margins, an OE part finder, and of course, our legendary free note pads! Why go elsewhere?

Wolf Racing Exhausts Leighton Buzzard T: 0870 7410667

World Of QB Carbon Notts T: 01949 845172

WP Motorsport T: 02380 884088

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64 March 2016

listings DEC.indd 64 29/02/2016 15:22 MOTORCYCLE TRADER 2016 EVENTS CALENDER MARCH 12th-13th MCN Scottish Motorcycle Show, Royal Highland Centre, Edinburgh. www.scottishmotorcycleshow.com APRIL 15th-18th MCN Live, Butlins, Skegness, Lincolnshire. www.mcnlive.co.uk 23rd-24th International Classic Motorcycle Shows, Stafford County Showground, Staffordshire. www.classicbikesshows.com MAY 14th-15th MCN Festival of Motorcycling, Peterborough Arena. www.mcnfestival.com SEPTEMBER 2nd-3rd The 23rd Eurojumble, Netley Marsh, near Southampton. www.classicbikeshows.com OCTOBER 5th-9th Intermot Motorycle Show, Koelnmesse, Cologne, Germany. www.intermot-cologne.com 15th-16th Classic Motorcycle Mechanics Show, Stafford County Showground, Staffordshire. www.classicbikeshows.com 27th-30th The International Dirt Bike Show, Stoneleigh Park, Warwickshire. www.dirtbikeshow.co.uk NOVEMBER 29th-27th Motorcycle Live, NEC, Birmingham. www.motorcyclelive.co.uk NORMOUS NEWARK AUTOJUMBLES 31ST January, 28th February, 17th April, 5th June, 3rd July, 7th August, 25th September, 23rd October, 20th November, 11th December Newark Showground www.newarkautojumble.co.uk

March 2015 65

p065 calendar.indd 65 29/02/2016 15:03 Opinion: Mark Williams Notes from the underground Having grown old enough to qualify for free public transport, Mark Williams has found yet another excuse for delaying his purchase of a city-going motorcycle

ecent columns have my old codger’s rose-tinted sorely depleted by the pesky found me considering, spectacles, fun is what bikery business of trying to complete R but inevitably not should be. the ‘street-tracker’ I began actually, buying a brand Note the ‘old codger’ trying to fashion out of an new motorbicycle. Which reference, because that’s also ancient Honda CB400N the at the start of last autumn I become a bit if an issue – but previous winter. had every intention of doing not, I hasten to point out, It is of course axiomatic because then I had a bit of in the sense of getting too that this project bike will take money saved. Having not old and possibly too infirm far longer and cost far more owned one for a few years, I to bestride a bike. No, the than one anticipates. Indeed, felt it was time to get myself thing of it is that I’ve now got this little devil has, at the a city runabout time of writing, again. And, “Once summer arrives, a scooter exactly doubled as my reader in time taken and may recall, I or proper small-capacity bike may spons expended, pondered long again appeal more than travelling with little sign of and quite hard in a packed, sweaty underground it ending there. as to what I Added to should buy, the sardine can” which, thanks upshot of which to an eagle-eyed was that it should be a) brand a Freedom Pass, which nice journo friend in America new, and b) a scooter. Mayor Boris offers to all of and shipping specialists But here we are in us of pensionable age, thus DK Motorcycles, I ended up mid-February and I still enabling buckshee travel on importing a near immaculate, haven’t whacked my money the London Underground, 1984 Honda VT500 Ascot down and got astride a Overground and buses. As whose street-tracker styling nice new Yamaha Vity or most of my urban travel was the inspiration for the an even cheaper Lexmoto involves dashing in and pig’s ear I’m trying to turn

markswill.wordpress.com Dart, but is this merely out of the city centre where into a silk purse. Buying the a case of chickening out parking a bike is a pain the original is probably what I or a consequence of the bum and no longer especially should’ve done at the outset. consummate wisdom for cheap, a Freedom Pass and a I couldn’t even leave the which I am legendary? Well, tube station but five minutes Ascot alone, though, electing before you jump to the most trudge from my house is a bit to replace the unattractive obvious conclusion, consider of a no-brainer. square headlamp, instrument this: panel and shielding with I spend somewhere Fun vs funds items that suit it better between a third and a half of But yes, when this foul, aesthetically but which my time working in London, climatically-changed winter had to be custom- and thus

End User User End which should explain the is finally behind us, the expensively-made for it. D’uh. scooter option, but since days longer and, dare I say My wallet has been left the middle of November it, sunnier, a zippy little woefully depleted and my Mark Williams last year, it’s rained on scooter or a ‘proper’ small-ish ambitions for a new machine has been writing almost all of my London capacity bike may once again pretty much stymied, which about bikes days. Even on a bike with appeal more than travel in a is maybe just as well, for the for over 45 years. He was a bit of weather protection, packed, sweaty underground only scooter dealer within a the founding riding round the pot-holed, sardine can. But that’s sadly bus ride’s distance has just editor of Bike badly-drained roads of our not the end of my dilemma closed down – another nail in magazine. capital city would have been, because since the winter the coffin of my two-wheeled well, not much fun. Through began, my savings have been urban mobility dream. ■

66 March 2016

p066_end user_dB.indd 66 29/02/2016 15:02 THE DIRECTORY V-Z www.motorcycletrader.net

Wholesale Motorcycle WP Suspension Coventry Suffolk T: 02476 333319 T: 01284 752102

Wilby Wulfsport International HaliF Cumbria T: 01422 358 525 T: 01900 873456

Wilstow Wurth UK Suffolk Kent T: 01284 852001 T: 0208 319 6000 Wiz Racing Products Somerset XYZ T: 01278 662146 X-Lite WK Bikes Northants Lincolnshire T: 01536 485484 T: 01507 522900 Yamaha Motor UK WMD Surrey T: 01932 358000

YSS West Sussex World’s End Motorcycles T: 01273 595746 Distribution Unit 7 Grange Rd Ind Est Yuasa Motorcycle Batteries Albion St , Southwick Wiltshire West Sussex T: 01793 833555 T: 01273 595746 E: [email protected] Zion Motorsport Supplies www.wmd-online.com T: 01530 274 675 WMD is still the UK’s fastest growing motorcycle parts distributor. A vast Zip Wear range of quality replacement parts, Berkshire easy online ordering via a secure trade T: 0118 9324201 only website which offers everything a motorcycle workshop could need Zircotec means that an account with WMD Oxfordshire is a necessity for most industry T: 01235 434320 professionals. We stock brake pads, drive chains, clutches, brake lines, Zontes filters, sprockets, exhausts, tyres, Kent lubricants, spark plugs, batteries, T: 01227 720700 cables, fork stanchions, levers, mirrors and shocks. Next day delivery as standard with a pre 10am option too, we offer great margins, an OE part finder, and of course, our legendary free note pads! Why go elsewhere?

Wolf Racing Exhausts Leighton Buzzard T: 0870 7410667

World Of QB Carbon Notts T: 01949 845172

WP Motorsport T: 02380 884088

Highlight your company entry from as little as £20. Call our sales team on 01273616040

64 March 2016

listings DEC.indd 64 29/02/2016 15:22 MOTORCYCLE TRADER 2016 EVENTS CALENDER MARCH 12th-13th MCN Scottish Motorcycle Show, Royal Highland Centre, Edinburgh. www.scottishmotorcycleshow.com APRIL 15th-18th MCN Live, Butlins, Skegness, Lincolnshire. www.mcnlive.co.uk 23rd-24th International Classic Motorcycle Shows, Stafford County Showground, Staffordshire. www.classicbikesshows.com MAY 14th-15th MCN Festival of Motorcycling, Peterborough Arena. www.mcnfestival.com SEPTEMBER 2nd-3rd The 23rd Eurojumble, Netley Marsh, near Southampton. www.classicbikeshows.com OCTOBER 5th-9th Intermot Motorycle Show, Koelnmesse, Cologne, Germany. www.intermot-cologne.com 15th-16th Classic Motorcycle Mechanics Show, Stafford County Showground, Staffordshire. www.classicbikeshows.com 27th-30th The International Dirt Bike Show, Stoneleigh Park, Warwickshire. www.dirtbikeshow.co.uk NOVEMBER 29th-27th Motorcycle Live, NEC, Birmingham. www.motorcyclelive.co.uk NORMOUS NEWARK AUTOJUMBLES 31ST January, 28th February, 17th April, 5th June, 3rd July, 7th August, 25th September, 23rd October, 20th November, 11th December Newark Showground www.newarkautojumble.co.uk

March 2015 65

p065 calendar.indd 65 29/02/2016 15:03 Opinion: Mark Williams Notes from the underground Having grown old enough to qualify for free public transport, Mark Williams has found yet another excuse for delaying his purchase of a city-going motorcycle

ecent columns have my old codger’s rose-tinted sorely depleted by the pesky found me considering, spectacles, fun is what bikery business of trying to complete R but inevitably not should be. the ‘street-tracker’ I began actually, buying a brand Note the ‘old codger’ trying to fashion out of an new motorbicycle. Which reference, because that’s also ancient Honda CB400N the at the start of last autumn I become a bit if an issue – but previous winter. had every intention of doing not, I hasten to point out, It is of course axiomatic because then I had a bit of in the sense of getting too that this project bike will take money saved. Having not old and possibly too infirm far longer and cost far more owned one for a few years, I to bestride a bike. No, the than one anticipates. Indeed, felt it was time to get myself thing of it is that I’ve now got this little devil has, at the a city runabout time of writing, again. And, “Once summer arrives, a scooter exactly doubled as my reader in time taken and may recall, I or proper small-capacity bike may spons expended, pondered long again appeal more than travelling with little sign of and quite hard in a packed, sweaty underground it ending there. as to what I Added to should buy, the sardine can” which, thanks upshot of which to an eagle-eyed was that it should be a) brand a Freedom Pass, which nice journo friend in America new, and b) a scooter. Mayor Boris offers to all of and shipping specialists But here we are in us of pensionable age, thus DK Motorcycles, I ended up mid-February and I still enabling buckshee travel on importing a near immaculate, haven’t whacked my money the London Underground, 1984 Honda VT500 Ascot down and got astride a Overground and buses. As whose street-tracker styling nice new Yamaha Vity or most of my urban travel was the inspiration for the an even cheaper Lexmoto involves dashing in and pig’s ear I’m trying to turn

markswill.wordpress.com Dart, but is this merely out of the city centre where into a silk purse. Buying the a case of chickening out parking a bike is a pain the original is probably what I or a consequence of the bum and no longer especially should’ve done at the outset. consummate wisdom for cheap, a Freedom Pass and a I couldn’t even leave the which I am legendary? Well, tube station but five minutes Ascot alone, though, electing before you jump to the most trudge from my house is a bit to replace the unattractive obvious conclusion, consider of a no-brainer. square headlamp, instrument this: panel and shielding with I spend somewhere Fun vs funds items that suit it better between a third and a half of But yes, when this foul, aesthetically but which my time working in London, climatically-changed winter had to be custom- and thus

End User User End which should explain the is finally behind us, the expensively-made for it. D’uh. scooter option, but since days longer and, dare I say My wallet has been left the middle of November it, sunnier, a zippy little woefully depleted and my Mark Williams last year, it’s rained on scooter or a ‘proper’ small-ish ambitions for a new machine has been writing almost all of my London capacity bike may once again pretty much stymied, which about bikes days. Even on a bike with appeal more than travel in a is maybe just as well, for the for over 45 only scooter dealer within a years. He was a bit of weather protection, packed, sweaty underground the founding riding round the pot-holed, sardine can. But that’s sadly bus ride’s distance has just editor of Bike badly-drained roads of our not the end of my dilemma closed down – another nail in magazine. capital city would have been, because since the winter the coffin of my two-wheeled well, not much fun. Through began, my savings have been urban mobility dream. I

66 March 2016

p066_end user_dB.indd 66 29/02/2016 15:02

Feature: Press launches - the reality

The essential guide to the motorcycle trade and industry New Vehicle Registration Statistics in the UK for 01 JANUARY - 31 JANUARY 2016

Highest registering Registrations by Style 2016 vs 2015 model this month within each style MOPEDS Jan 2016 Jan 2015 % Change 2016 YTD 2015 YTD % Change Lexmoto Scout 49 42 SCOOTER 471 518 -9.1 471 518 -9.1 Derbi Senda Xtreme DRD SM50 13 OTHER 46 44 4.5 46 44 4.5 TOTAL MOPEDS 517 562 -8.0 517 562 -8.0

MOTORCYCLES Jan 2016 Jan 2015 % Change 2016 YTD 2015 YTD % Change Honda CRF1000 115 ADVENTURE SPORT 819 672 21.9 819 672 21.9 Harley-Davidson Sportster N883 46 CUSTOM 441 348 26.7 441 348 26.7 Honda CB125F 127 NAKED 1,244 1,146 8.6 1,244 1,146 8.6 Honda PCX125 132 SCOOTER 1,507 1,185 27.2 1,507 1,185 27.2 BMW R1200RS 25 SPORT/TOUR 140 107 30.8 140 107 30.8 Honda CBR125R 59 SUPERSPORT 445 464 -4.1 445 464 -4.1 BMW R1200RT 29 TOURING 113 105 7.6 113 105 7.6 Honda CRF250L 50 TRAIL/ENDURO 499 434 15.0 499 434 15.0 UNSPECIFIED 19 5 280.0 19 5 280.0 TOTAL M/CYCLES 5,227 4,466 17.0 5,227 4,466 17.0

SUMMARY Jan 2016 Jan 2015 % Change 2016 YTD 2015 YTD % Change Total Scooters 3,774 3,338 13.1 3,774 3,338 13.1 Total Mopeds & 2,015 1,730 16.5 2,015 1,730 16.5 Motorcycles TOTAL REGS 5,789 5,068 14.2 5,789 5,068 14.2

Highest registering Registrations by Engine Band 2016 vs 2015 model this month ENGINE BAND Jan 2016 Jan 2015 % Change 2016 YTD 2015 YTD % Change Lexmoto Scout 49 42 0-50cc 529 578 -8.5 529 578 -8.5 Honda PCX125 132 51-125cc 2,545 2,088 21.9 2,545 2,088 21.9 Honda CRF250L 50 126-650cc 968 874 10.8 968 874 10.8 Honda CRF1000 115 651-1000cc 1,026 840 22.1 1,026 840 22.1 BMW R1200GS Adventure 49 Over 1000cc 721 688 4.8 721 688 4.8 TOTAL REGS 5,789 5,068 14.2 5,789 5,068 14.2

New Motorcycle registration statistics supplied by The Motor Major manufacturers by UK powered two wheeler market Cycle Industry Association. For brand this month background information more detailed information about No. of motorcycles in use; the motorcycle market please Honda 1,096 (2009) 1.3 million (2010-2014) 1.2 million Lexmoto 624 contact: Motorcycle rider test passes; Yamaha 617 (2011/12) 40 thousand (2012/13) 45 thousand Motorcycle Industry Association Triumph 336 (2013/14) 30.5 thousand (2014/15) 34.6 thousand BMW 320 1 Rye Hill Office Park Total distance travelled by motorcycle; Birmingham Road KTM 306 (2010/11) 4.7 billion km (2.9 billion miles) Piaggio 276 Allesley, Coventry, CV5 9AB (2012) 4.6 billion km (2.8 billion miles) Kawasaki 240 T: 02476 408000 (2013) 4.4 billion km (2.7 billion miles) Harley-Davidson 236 (2014) 4.6 billion km (2.8 billion miles) W: www.mcia.co.uk Suzuki 187 E: [email protected]

Motorcycle Trader, Newhaven, BN9 0EF 34 March 2015 Tel: 01273 616040. E-mail: [email protected] Feature: Press launches - the reality

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