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Marriott Dominates Buyers' Performance Ratings

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Marriott Dominates Buyers' Performance Ratings SPECIAL REPORT BTN U.S. HOTEL CHAIN SURVEY, 2007 Marriott Dominates Buyers’ Performance Ratings BY MICHAEL B. BAKER stay and economy tiers, in which ment Advisors, said Marriott’s in the last two years,” Jannini said. Like the industry as a whole, Marriott International’s brands Marriott had no brands in the scope is a benefit in keeping its “We went outside the industry the upscale segment showed swept first-place honors for near- running, travel buyers gave their edge, with the systems and sales and hired the best innovation strength in 2006. While occupan- ly every tier in the U.S. Hotel highest scores to Marriott. In the force better able to cater to travel firms to create very new ap- cy for the tier showed only a slight Chain Survey, in a year when in- 2006 survey, midprice Courtyard buyers. Travelers also are notic- proaches to guest room design increase, revenue per available creasing revenues and rates are by Marriott and TownePlace ing adjustments recently made to and public spaces to make a much room was up 9.7 percent for the allowing hotels to invest more in Suites—both of which were beat- the companies’ brands, said Mike more engaging hotel experience.” upscale tier and 7.5 percent for renovations and amenities. en in their tiers by other Marriott Jannini, Marriott’s executive vice The company scored a double the upper upscale tier, compared With the exception of the lux- brands this year—were the only president of global brand strategy victory in the upscale tier with its with an 8 percent increase in the ury tier, in which Marriott’s Ritz- brands to be ranked first. and innovation. JW Marriott Hotels and Marriott entire industry, according to Price- Carlton Hotels brand placed sec- Sean Hennessey, president of “We’ve made a boatload of Hotels & Resorts brands tying for waterhouseCoopers’ Lodging In- ond, and the midprice extended New York-based Lodging Invest- changes across all of our brands the top position. Westin Hotels, dustry Report and Forecast, re- Hyatt Hotels and Hilton Interna- leased in December. tional—which merged with “Business travel really contin- Hilton Hotels early last year, and ued to pick up as 2006 went along, 2007 U.S. Hotel Chain Survey Methodology the two were separated by one- and all indications are that it will hundredth of a point in the sur- be another robust year in 2007,” Business Travel News’ U.S. Hotel Chain Survey is price with and without food and beverage hotels vey—completed the top five. Un- Hennessey said. “People are mak- an annual measure of corporate travel buyers’ opin- and budget and economy chains. like previous years, BTN did not ing every effort to travel.” ions of the lodging brands their companies use. Busi- Buyers rated hotels in each segment on six to 13 differentiate between upper up- With increased revenues, ho- ness Travel News sent an e-mail to 8,828 corporate attributes, including quality of food,D phyEsiLcalU ap-XsEcale and upscale brands, merg- tel companies have been more readers responsible for hotel buying decisions, ask- pearance, corporate rate programs, quality of facil- ing them into a single upscale tier. successful in convincing proper- ing them to rate hotels with which they did busi- ities and overall price-value relationship. Ratings Neither of the winners in the ty owners to implement capital- ness in the past year in six hotel segments: deluxe, are presented on a numerical scale from one to five, two categories last year, Loews intensive upgrades, Hennessey upscale, midprice, budget/economy, and upscale with the number highlighted indicating the high- Hotels and Walt Disney World said. Hoteliers said those efforts and midprice extended stay. est score for each attribute. Resorts, reached the required us- are reflected in the survey results, This year, BTN combined some categories it pre- Equation Research tabulated 690 responses. age threshold of 20 percent of sur- as several brands showed across- viously segmented, no longer making a distinction BTN reported results only for chains that vey respondents to be included the-board improvements from the between upper upscale and upscale hotels, mid- achieved a significant percentage of usage. in the 2007 results. Continued on page 17 UPSCALE ARRANGE ARRANGE FACILITIES FACILITIES FOR CORPORATE COMMISSION QUALITY HELPFUL PHYSICAL QUALITY OF QUALITY OF QUALITY OF OVERALL OVERALL INDIVIDUAL GROUP FOR RESORT NON-RESORT RATE PAYMENT OF COURTEOUS APPEARANCE IN-ROOM IN-ROOM BUS. BUSINESS PRICE-VALUE AVERAGE RANK CHAIN TRAVEL TRAVEL MEETINGS MEETINGS PROGRAMS SYSTEMS FOOD STAFF OF HOTELS AMENITIES AMENITIES CENTER RELATIONSHIP SCORE 1 JW MARRIOTT HOTELS 4.28 4.08 4.17 4.15 3.85 3.90 4.08 4.15 4.19 4.13 4.04 3.94 3.84 4.07 1 MARRIOTT HOTELS & RESORTS 4.28 4.13 4.14 4.16 3.85 3.89 3.93 4.20 4.12 4.09 4.12 4.04 3.90 4.07 3 WESTIN HOTELS 4.14 4.05 3.98 4.01 3.82 3.77 3.99 4.15 4.22 4.13 4.04 3.99 3.86 4.02 4 HYATT HOTELS 4.10 4.04 4.04 4.03 3.79 3.75 3.95 4.13 4.06 3.97 3.94 3.99 3.85 3.98 5 HILTON INTERNATIONAL 4.17 3.95 3.97 4.09 3.69 3.84MID4.00PRI4.07CE 4.05 3.98 3.91 3.96 3.93 3.97 6 HILTON HOTELS 4.14 4.06 3.95 4.01 3.89 3.70 3.82 4.13 4.06 3.91 3.90 3.91 3.85 3.96 7 OMNI HOTELS 4.10 3.97 3.89 3.80 3.55 3.81 3.89 4.18 4.24 4.13 3.90 3.97 3.91 3.95 8 RENAISSANCE HOTELS 4.07 3.96 3.96 3.95 3.83 3.75 3.90 4.00 4.04 3.99 3.96 3.93 3.90 3.94 9 INTERCONTINENTAL HOTELS 4.07 3.76 3.80 3.79 3.68 3.86 3.78 3.92 4.04 3.94 3.82 3.80 3.84 3.86 9 W HOTELS 4.04 3.81 3.63 3.77 3.50 3.90 3.98 4.07 4.09 3.98 3.95 3.83 3.64 3.86 9 WYNDHAM HOTELS 3.92 3.81 3.81 3.82UPS3.78CAL3.71E EX3.80TEN3.96DED4.04 STA3.94Y 3.92 3.82 3.83 3.86 12 EMBASSY SUITES HOTELS 4.07 3.84 3.53 3.73 3.69 3.67 3.46 3.94 3.83 3.82 3.82 3.74 3.80 3.77 12 SOFITEL 3.94 3.81 3.50 3.81 3.44 3.83 3.73 4.04 4.03 3.75 3.79 3.68 3.62 3.77 14 CROWNE PLAZA HOTELS 3.92 3.74 3.59 3.74 3.70 3.51 3.59 3.97 3.86 3.88 3.73 3.70 3.79 3.76 15 DOUBLETREE HOTELS 4.06 3.77 3.49 3.76 3.68 3.63 3.64 3.98 3.73 3.78 3.74 3.68 3.76 3.75 16 SHERATON HOTELS 3.92 3.85 3.71 3.74 3.71 3.70 3.48 3.71 3.54 3.59 3.56 3.54 3.63 3.67 17 RADISSON 3.78 3.62 3.46 3.48 3.51 3.44 3.45 3.70 3.53 3.53 3.60 3.49 3.59 3.56 MIDPRICE EXTENDED STAY 10 Monday, March 5, 2007 www.btnonline.com Business Travel News BUDGET/ECONOMY DELUXE SPECIAL REPORT BTN U.S. HOTEL CHAIN SURVEY, 2007 SpringHill Jumps Atop ComUbPiSnCeAdLE Midprice Rankings BY MICHAEL B. BAKER in its tier last year, receiving high marks Uto dPistinSguCishA betLweEen the midprice with Hennessey, president of New York-based Courtyard by Marriott’s three-year reign for service, amenities and value. Courtyard and without food and beverage tiers, BTN Lodging Investment Advisors. at the top of the increasingly diverse mid- was second, followed closely by Hilton this year merged them because the lines “That model has faded,” Hennessey price category ended this year as its sister Garden Inn and last year’s winner in the between the two are blurring. Midprice ho- said. “It will continue to be around, be- brand, SpringHill by Marriott, edged past midprice without food and beverage cate- tels without a full restaurant are enhanc- cause people will want a minimum level it in the U.S. Hotel Chain survey. gory, Country Inns & Suites. Hampton ing their food offerings while the idea of a of food service, but for a lot of travelers, The evolving SpringHill brand made rounded out the top five. dedicated in-house restaurant is falling out it’s not the worst inconvenience if they have the leap to the top after a fifth-place finish Although the hotel industry continues of favor with many hoteliers, said Sean Continued on page 16 MIDPRICE ARRANGE ARRANGE FACILITIES FOR CORPORATE COMMISSION QUALITY HELPFUL PHYSICAL QUALITY OF QUALITY OF OVERALL OVERALL INDIVIDUAL GROUP NON-RESORT RATE PAYMENT OF COURTEOUS APPEARANCE IN-ROOM BUSINESS PRICE-VALUE AVERAGE RANK CHAIN TRAVEL TRAVEL MEETINGS PROGRAMS SYSTEM FOOD STAFF OF HOTELS BUS. AMENITIES CENTER RELATIONSHIP SCORE 1 SPRINGHILL BY MARRIOTT 4.26 3.90 3.81 3.83 3.63 3.73 4.15 4.23 3.93 3.90 4.02 3.97 2 COURTYARD BY MARRIOTT 4.27 3.97 3.78 3.78 3.79 3.62 4.09 4.14 3.90 3.86 3.97 3.94 3 HILTON GARDEN INN 4.27 3.92 3.83 3.76 3.63 3.62 4.07 4.16 3.86 3.88 3.92 3.91 4 COUNTRY INNS & SUITES 4.15 3.94 3.63 3.79 3.84 3.57 4.05 3.89 3.89 3.78 3.97 3.88 5 HAMPTON 4.27 3.92 3.64 U3.75PSCA3.75LE E3.38XTEN4.03DED 3.98STAY3.81 3.70 4.01 3.85 6 FAIRFIELD INN BY MARRIOTT 4.12 3.81 3.65 3.73 3.73 3.41 3.86 3.77 3.67 3.61 3.80 3.75 7 COMFORT SUITES 4.12 3.79 3.74 3.63 3.63 3.33 3.98 3.72 3.50 3.57 3.87 3.72 8 HOLIDAY INN EXPRESS 4.09 3.79 3.57 3.68 3.62 3.17 3.94 3.77 3.62 3.62 3.79 3.71 9 FOUR POINTS BY SHERATON 4.02 3.78 3.59 3.60 3.60 3.53 3.81 3.64 3.48 3.50 3.65 3.66 10 AMERISUITES 3.90 3.63 3.42 3.70 3.46 3.29 3.73 3.56 3.64 3.55 3.70 3.63 11 HOLIDAY INN 3.94 3.80 3.60 M3.58IDPR3.71ICE E3.31XTEN3.83DED3.43 STAY3.43 3.51 3.61 3.61 12 RAMADA INN 3.68 3.63 3.56 M3.33IDPR3.12ICE E3.38XTEN3.73DED3.32 STAY3.33 3.43 3.48 3.46 13 COMFORT INN 3.90 3.56 3.36 3.35 3.48 3.19 3.67 3.40 3.22 3.24 3.42 3.44 14 LA QUINTA HOTELS 3.91 3.58 3.20 3.37 3.11 3.08 3.71 3.30 3.33 3.15 3.62 3.42 15 BEST WESTERN INTERNATIONAL 3.58 3.51 3.26 3.40 3.43 3.02 3.73 3.37 3.32 3.15 3.58 3.40 16 QUALITY INN 3.75 3.41 3.09 3.23 3.05 3.00 3.56 3.30 3.42 3.24 3.54 3.34 BUDGET/ECONOMY ARRANGE CORPORATE COMMISSION HELPFUL PHYSICAL OVERALL OVERALL INDIVIDUAL RATE PAYMENT COURTEOUS APPEARANCE PRICE-VALUE AVERAGE RANK CHAIN TRAVEL PROGRAMS SYSTEMS STAFF HOTELS RELATIONSHIP SCORE 1 TRAVELODGE 3.83 3.18 3.40 3.58 3.58 3.67 3.55 2 RAMADA LIMITED 3.64 3.17 3.88 3.69 3.50 3.21 3.49 3 DAYS INN 3.79 3.29 3.30 3.42 3.19 3.56 3.44 4 MOTEL 6 3.44 3.00 3.14 3.44 2.78 3.56 3.24 5 RED ROOF INN 3.44 3.00 3.14 3.28 3.17 3.17 3.20 6 SUPER 8 3.50 3.00 2.77 3.35 3.00 3.39 3.19 7 ECONO LODGE 3.09 3.00 2.90 3.09 2.55 2.73 2.89 12 Monday, March 5, 2007 www.btnonline.com Business Travel News DELUXE SPECIAL REPORT BTN U.S.
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