FIFA Under-20 World Cup President by Alexandra Lopez-Pacheco Moving Forward
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Fall 2007 Word from the FIFA Under-20 World Cup President by Alexandra Lopez-Pacheco Moving Forward Recent media stories have covered had an official theme song, “ Who’s Got our efforts to contact Canadian hair It,” by the four-member band illScarlett, salon owners to remind them of their Photo: canadasoccer.com based in Mississauga, Ont. legal obligation to get a SOCAN But the Canadian Soccer Association licence in order to be able to play wanted more than to just use music at its music in their place of business. event: it wanted to do it right, legally and in the process ensure that the songwriters I wish to take this opportunity to behind the music that added value to their remind music users that the royalties matches would be fairly compensated. that SOCAN pays its members often With more than one million spectators, 52 That’s why the organization contacted are the only salary being received by matches in stadiums across six Canadian SOCAN in preparation for the event. authors and composers who do not cities, from Montreal to Victoria, this “ They were very helpful,” says Ivan. perform their own works. I fall within summer’s Fédération Internationale de “ They really wanted to get us answers to that category. And the fact that a Football Association (FIFA) Under-20 all the questions we had, and they recording has been duly paid for World Cup Canada 2007 was one of the followed up to make sure we understood does not mean that it can be used in single biggest sports events in Canadian everything and that all the right forms public for free. history. Hosted by the Canadian Soccer were filled.” Thanks to the help of Association, the event was SOCAN’s representatives, says Ivan, the If all those who claim that they are record-breaking, setting a new process was seamless. actually promoting our music by attendance record for all of FIFA U-20 While Argentina took the winner’s trophy playing it were to stop paying their World Cup’s history. And at every match, in the final FIFA U-20 World Cup match, SOCAN licences, creators could no at each stadium, there was music, the team was not the only winner. Thanks longer afford to write new works! heightening the excitement and to the Canadian Soccer Association’s Fortunately, this is not the case, and invigorating the mood and spirit of all immaculate co-ordination, the entire event SOCAN proudly boasts more than present. was a winning one for the organization, 31,000 public performance licence “ We knew we wanted to use music at the spectators, the players, the sport holders. each event,” says the Canadian Soccer itself-as well as for all the people who Association’s Richard Ivan, national participated in the event, including the Pierre-Daniel Rheault marketing manager for the FIFA U-20 musicians whose music filled the event. “ It adds to the entertainment value. stadiums. Take note, there’s a lot more We had music at every stadium as people winning in store. The association is were getting into their seats and after the already working on a bid to host the FIFA game.” What’s more, FIFA U-20 2007 Women’s World Cup for 2011. FSAC and Second Cup Café Music Series by Laurence Godfrey SOCAN…Working Together Featured Canadian artists in this year's Second Cup Café Music Series, above from left Photo: Lisa Williamson to right: Melissa McClelland, Colin James and Jill Barber. For more information visit the One of the important roles of the Second Cup website at www.secondcup.com. Funeral Service Association of Canada is to offer its members information that Canadian pop icons and emerging stars across the country. will help meet the mission of providing a will be bringing popular music back to the Much like famed folk-rockers Bob Dylan high level of service to Canadian intimate venue from which it emerged — and Joni Mitchell, who strummed their families. The FSAC board has built a the café. guitars in java joints before making it big, good working relationship with SOCAN Second Cup and the Songwriters emerging Canadian musicians will have and has been helpful in establishing an Association of Canada (S.A.C.) have the opportunity to show Canada what information base for its members. teamed up to give coffee drinkers a they’re made of. An online database To date, more than 200 music grassroots musical experience, dubbed being created by Second Cup and the performance licences have been issued the Second Cup Café Music Series. Now S.A.C. will enable local owners of Second in its second year, the initiative will see Cup cafés nationwide to find and hire to FSAC members by SOCAN. emerging artists as well as headline acts talented local musicians to perform for Although the (Copyright Act) exempts such as Colin James perform for invited Second Cup patrons. from licensing any music used during café guests, media and industry leaders Emerging artists looking for an funeral services (or other religious at Second Cup cafés throughout the opportunity to gain exposure through services), SOCAN licences cover the country. The ongoing program by a some Second Cup café performances use of background music (Tariff 15A) in Canadian-born and Canadian-run can apply via e-mail to lobbies and waiting room areas in franchise organization is Second Cup’s [email protected] or visit funeral homes and/or music on hold way of promoting Canadian music and www.songwriters.ca. (Tariff 15B). Thanks to an extraordinary bringing music lovers closer to classic effort on behalf of the FSAC, more rockers and future stars. licences are obtained every week. Second Cup will also be offering other Suzanne Scott, executive director of the up-and-coming artists the opportunity to FSAC, explains: “ It just seemed to gain exposure in the chain’s 360 cafés make sense that FSAC would be leaders in recognizing the value of Your business is our business music in business, as well as the need SOCAN is always looking for ways to improve its service to customers. Whether it for those who create that music to be is the Imagine Your Business Without Music brochures, or its e-commerce options able to keep on creating.” we strive to meet all of your licensing needs. To find out more, visit www.socan.ca or contact us at 1.866.944.6223. Where We’re At! SOCAN 2006 SOCAN in 2007/08 Year In Review Tourism Industry Association of NS Conference (TIANS), November 25 – 27, Dartmouth, NS The Total Wedding Show, January 18 – 20, 2008, Mississauga, Ont. BC Foodservice Expo, At SOCAN, we try to cover as much January 27 – 28, 2008, Vancouver, BC ground and reach out to as many stakeholders as possible. To find out Hotel Association of Canada (HAC) more about us, we invite you to drop by Conference 2008, February 25 & 26, SOCAN distributed $164.0-million in our booth at any of these upcoming trade 2008, Toronto, Ont. royalties to members and international shows and talk to one of our affiliated organizations (representing representatives: music creators and publishers in other territories worldwide) during 2006. CAPACOA Conference, November 1 – 5, Revenues totaled $208.8-million, Ottawa, Ont. including international revenues amounting to $38.9-million. Golf Business Canada Conference & SOCAN’s revenue is derived from three Trade Show, Saturday, November 9, sources: domestic performing-rights Halifax, NS licence fees (from Canadian radio, television, cable, pay audio, concerts, Salon de l'Organisateur - Festivals, cinemas and other general licensing évènements et attractions, November Photo top left: SOCAN’s Laurence tariffs), international royalties earned by 15 & 16, Montreal, QC Godfrey with SOCAN member Dylan SOCAN members from performances Murray at the 2007 COCA Conference. abroad, and private-copying royalties. BC Hospitality Industry Conference Photo above: SOCAN's Jonathan Moreau In 2006, 84% of total revenues were Exposition, November 19 & 20, and Yanik Hardy at the ARQ Golf Open distributed to members and international Vancouver, BC Championship Tournament. affiliated organizations. Music at Beddington’s creates a relaxed atmosphere Beddington’s Bed & Bath, with 12 retail customers to feel relaxed,” he says. stores in Ontario, is one of SOCAN’s “ That’s why music is so important. I see newest customers. Beddington's music as a service component to our partner Jordan Rosove, has centralized stores.” Beddington’s differentiates itself the company’s music system and made from “ big-box” stores by excelling in it his personal project. Selections of overall environment, customer service music range from contemporary to and having the best products available in retro, focusing on up-tempo music that the marketplace. customers recognize. “ We want Visit www.beddingtons.com. SOCAN reaches out to hair salons by Bill Wilson SOCAN’s communications with members of the salon and hairdressing community recently received media coverage across Canada and was an excellent opportunity to highlight the means in which SOCAN’s Business Development team contacts potential SOCAN customers. Several SOCAN spokespersons (Music on Hold). interacted with the media to explain the “ We try to contact all music users,” says organization’s mission during the hair France Lafleur, vice-president, Licensing, salon campaign, which included an ad in SOCAN. “ We use different ways to the July/August and September issues of contact them, including communications the bilingual Hairdresser magazine. The through their professional associations. ad included the illustration and slogan Good relations with the different pictured at right. In general, salons are industries are important to us, since they required to pay SOCAN licence fees represent our clients and future clients.” under Tariff 15A (Recorded Background Music, Not for Dancing) and/or Tariff 15B Help us help you! The most efficient and dynamic way for SOCAN to communicate with its customers is through the power of technology.