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People's Republic of China PEOPLE’S REPUBLIC OF CHINA Language Mandarin, Cantonese, Wu, Min, Xiang, Gan, Hakka Location The People’s Republic of China is located in East Asia and extends across much of the continent. It borders 14 countries: Vietnam, Laos, Burma in Southeast Asia; India, Bhutan, Nepal and Pakistan in South Asia; Afghanistan, Tajikistan, Kirgizstan and Kazakhstan in Central Asia; a small section of Russian Altai and Mongolia in Inner Asia; and the Russian Far East and North Korea in Northeast Asia. Population 1,390,510,630 Capital Beijing (pop 21,150,000) Major cities Shanghai (pop 24,150,000), Tianjin (pop 14,130,000), Hong Kong (pop 7,219,700) Land surface 9,640,821 square kilometres Time zone CST (China Standard Time) – GMT +8 Internet domain .cn IDD +86 Currency Yuan Renminbi (RMB) Exchange rate RMB1 = €0.118; €1 = RMB8.457 GDP €6.1 trillion Unemployment 4.10% GENERAL CINEMA STATISTICS 2011 2012 2013 Screens 9,286 13,118 18,195 Digital screens 4,400 12,225 17,526 3D-capable screens 2,000 3,600 11,810 Admissions (in millions) 370 470 612 Per capita attendance 0.30 0.30 0.40 Average ticket price RMB35.40 RMB36.80 RMB35.60 1 Market Study China, July 2014, by Split Screen for German Films BOX OFFICE (IN US$ MILLION) Total 2,080 2,710 3,549 Chinese productions and co-productions 1,200 1,210 2,083 German 100% or majority co-prods 18.01 6.3 45.47 German 100% or majority co-prods as % 0.86 0.23 1.28 German minority co-prods n/a 14.294 n/a German minority co-prods as % n/a 0.53 n/a RELEASE DETAILS TITLE DISTRIBUTOR RELEASE DATE BOX OFFICE $US 2011 TOP 10 TRANSFORMERS: DARK OF THE MOON (US) China Film Group/Huaxia Film Distribution 21.07.11 172,000,000 KUNG FU PANDA 2 (US) China Film Group/Huaxia Film Distribution 05.06.11 98,000,000 PIRATES OF THE CARIBBEAN: ON STRANGER TIDES (US) China Film Group/Huaxia Film Distribution 20.05.11 75,000,000 JIN LING SHÍ SAN CHAI (China/HK) China Film Group/Huaxia Film Distribution 16.12.11 74,000,000 THE FOUNDING OF A PARTY (THE BEGINNING OF THE GREAT REVIVAL) (China) China Film Group/Huaxia Film Distribution 15.05.11 67,000,000 LONG MEN FEI JIA (China) Bona Film Group n/a 66,000,000 HARRY POTTER AND THE DEATHLY HALLOWS: PART 2 (UK/US) China Film Group/Huaxia Film Distribution 04.08.11 64,000,000 SHI LIAN 33 TIAN (China) China Film Group 08.11.11 56,000,000 FAST FIVE (US) China Film Group/Huaxia Film Distribution n/a 41,000,000 THE SMURFS (US) China Film Group/Huaxia Film Distribution 10.08.11 40,000,000 2 Market Study China, July 2014, by Split Screen for German Films TITLE DISTRIBUTOR RELEASE DATE BOX OFFICE $US 2011 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS IN RED) KONFERENZ DER TIERE (Ger) China Film Group 24.05.11 10,000,000 KLEINER STARKER PANDA (Ger/China/Bel/Sp) n/a 02.02.11 7,060,000 I PHONE YOU (Ger/China) n/a 13.10.11 610,000 LAURAS STERN UND DER GEHEIMNISVOLLE DRACHE NIAN (Ger/China) Toonmax Media/Beijing Kaku Media 24.04.11 400,000 2012 TOP 10 TITANIC 3D (US) China Film Group 10.04.12 154,800,000 LOST IN THAILAND (China) Enlight Pictures 12.12.12 152,900,000 HUA PI 2 (China) China Film Group/Huayi Brothers Media 28.06.12 115,100,000 MISSION IMPOSSIBLE: GHOST PROTOCOL (US) China Film Group/ Huaxia Film Distribution 28.01.12 102,700,000 THE AVENGERS (US) China Film Group/ Huaxia Film Distribution 05.05.12 91,300,000 LIFE OF PI (US/Tai) China Film Group/ Huaxia Film Distribution 22.11.12 91,200,000 MEN IN BLACK 3 (US) China Film Group/ Huaxia Film Distribution 25.05.12 81,300,000 CZ12 (HK) Huayi Brothers Media 20.12.12 78,700,000, ICE AGE: CONTINENTAL DRIFT (US) China Film Group 27.07.12 72,500,000 JOURNEY 2: THE MYSTERIOUS ISLAND (US) China Film Group 10.02.12 59,600,000 2012 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS IN RED) THE MECHANIC (US/Ger) China Film Group August 14,000,000 THE THREE MUSKETEERS (Ger/Fr/UK/US) China Film Group/Huaxia Film Distribution n/a 6,300,000 LARGO WINCH II (Fr/Ger/Bel) Huaxia Film Distribution n/a 294,000 TITLE DISTRIBUTOR RELEASE DATE BOX OFFICE 3 Market Study China, July 2014, by Split Screen for German Films $US 2013 TOP 10 XI YOU XIANG MO PIAN (China) Huayi Brothers Media 10.02.13 196,740,000 IRON MAN 3 (US/China) China Film Group 01.05.13 121,200,000 SI REN DING ZHI (China) Huayi Brothers Media 19.12.13 115,520,000 ZHI WO MEN ZHONG JIANG SHI QU DE QING CHUN (China) China Film Group 25.04.13 114,710,000 PACIFIC RIM (US) China Film Group 31.07.13 111,940,000 DI RENJIE ZHI SHEN DU LONG WANG (China) Huayi Brothers Media 28.09.13 96,400,000 ZHONG GUO HE HUO REN (China) China Film Group 17.05.13 86,450,000 JING CHA GU SHI 2013 (HK/China) Wanda Film 24.12.13 86,340,000 BEI JING YU SHANG XI YA TU (China/HK) EDKO Beijing Films 21.03.13 82,680,000 XIAO SHI DAI (China) Le Vision Pictures (Tianjin) Co 27.06.13 77,600,000 2013 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS IN RED) CLOUD ATLAS (Ger/US) Huaxia Film Distribution 20.01.13 27,710,000 RESIDENT EVIL: RETRIBUTION (Ger/Can) n/a 17.03.13 17,760,313 Please note: China had a ‘summer blackout’ of foreign films which lasted from late June to late July in 2012. The above information, compiled from a number of sources, is at best patchy and reflects the difficulty, not to say impossibility, of obtaining precise figures on the Chinese theatrical market. No figure or date can be verified from more than one source, and there is an unusually (in this series of reports) high number of figures that are rounded up or down to the nearest million. 4 Market Study China, July 2014, by Split Screen for German Films SALES AGENTS FOR GERMAN FILMS DISTRIBUTED THEATRICALLY IN CHINA CLOUD ATLAS Focus Features International I PHONE YOU Reverse Angle KLEINER STARKER PANDA Asia Bridge KONFERENZ DER TIERE Timeless Films LAURAS STERN UND DER GEHEIMNISVOLLE DRACHE NIAN (Warner Bros) RESIDENT EVIL: RETRIBUTION Metropolitan Filmexport THE THREE MUSKETEERS Summit Entertainment GENERAL NOTES All conclusions drawn here are provisional: nothing in China is sure until it has actually happened. With this proviso in place, it is the world’s most promising market with enormous growth potential gradually being tapped into by the extension and modernisation of the cinematic infrastructure (one recent report suggested that 10 cinemas are currently added every day). Admissions, already sharply up on the previous decade, more than doubled between 2009 and 2013 alone. Box office has shot up by 450% since 2008. And the number of 3D compatible films has increased 10-fold. Even so, less than two in every 100 Chinese is a cinemagoer. The importing of films into China is covered by strict regulations and can only be done by two companies: China Film Group and Huaxia Film Distribution Company. Only 34 films can be imported annually on a revenue-sharing basis, thus ensuring that Chinese blockbusters continue to bust more Chinese blocks than Hollywood ones. This quota, recently raised from 20, is likely to stay at its present level until China has the screens to accommodate more, according to industry sources. However, other films – currently around 40 – can be imported on a flat-fee basis, meaning that the total number of foreign films not co-produced with China imported each year comes to +/- 75. The net result is that hits worldwide are often hits in China, too (see the Top 10s above), while smaller films have no real option of making money. With good year-round promotion at festivals, forums and German Films events, German films have certainly secured a foothold on the market – and, interestingly enough, to the extent that such figures can be relied upon, get under the flat-fee arrangement about the same proportion of annual box office as in European territories. What is different about the market for German films is that the ones that do get picked up lean 5 Market Study China, July 2014, by Split Screen for German Films very much towards genre items with no particular ‘German’ content – action films and broad comedies do best. Films which have been co- produced with China, meanwhile, like JOHN RABE, KLEINER STARKER PANDA and LAURAS STERN UND DER GEHEIMNISVOLLE DRACHE NIAN, escape the import regulations and have a more-or-less guaranteed release. SOURCES: National Bureau of Statistics Republic of China, xe.com, State Administration of Radio, Film & TV (SARFT), International Monetary Fund, China Film Biz, CMM Intelligence (2011 and 2012, with thanks to Anke Redl), FilmBiz Asia. 6 Market Study China, July 2014, by Split Screen for German Films .
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