DOCSLIB.ORG

An Introduction to Business

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
An Introduction to Business An Introduction to Business v. 1.0 This is the book An Introduction to Business (v. 1.0). This book is licensed under a Creative Commons by-nc-sa 3.0 (http://creativecommons.org/licenses/by-nc-sa/ 3.0/) license. See the license for more details, but that basically means you can share this book as long as you credit the author (but see below), don't make money from it, and do make it available to everyone else under the same terms. This book was accessible as of December 29, 2012, and it was downloaded then by Andy Schmitz (http://lardbucket.org) in an effort to preserve the availability of this book. Normally, the author and publisher would be credited here. However, the publisher has asked for the customary Creative Commons attribution to the original publisher, authors, title, and book URI to be removed. Additionally, per the publisher's request, their name has been removed in some passages. More information is available on this project's attribution page (http://2012books.lardbucket.org/attribution.html?utm_source=header). For more information on the source of this book, or why it is available for free, please see the project's home page (http://2012books.lardbucket.org/). You can browse or download additional books there. ii Table of Contents About the Author .................................................................................................................. 1 Acknowledgments................................................................................................................. 2 Dedication............................................................................................................................... 5 Preface..................................................................................................................................... 6 Chapter 1: The Foundations of Business........................................................................ 11 Introduction ................................................................................................................................................. 14 Getting Down to Business............................................................................................................................ 16 What Is Economics? ..................................................................................................................................... 22 Perfect Competition and Supply and Demand.......................................................................................... 29 Monopolistic Competition, Oligopoly, and Monopoly ............................................................................. 35 Measuring the Health of the Economy ...................................................................................................... 38 Government’s Role in Managing the Economy......................................................................................... 47 Cases and Problems...................................................................................................................................... 51 Chapter 2: Business Ethics and Social Responsibility ................................................. 56 Misgoverning Corporations: An Overview ................................................................................................ 59 The Individual Approach to Ethics............................................................................................................. 64 Identifying Ethical Issues ............................................................................................................................ 71 The Organizational Approach to Ethics..................................................................................................... 79 Corporate Social Responsibility.................................................................................................................. 84 Environmentalism ....................................................................................................................................... 96 Stages of Corporate Responsibility .......................................................................................................... 101 Cases and Problems.................................................................................................................................... 106 Chapter 3: Business in a Global Environment............................................................. 113 The Globalization of Business................................................................................................................... 115 Opportunities in International Business ................................................................................................. 126 The Global Business Environment............................................................................................................ 136 Trade Controls............................................................................................................................................ 148 Reducing International Trade Barriers ................................................................................................... 153 Preparing for a Career in International Business................................................................................... 159 Cases and Problems.................................................................................................................................... 162 iii Chapter 4: Selecting a Form of Business Ownership ................................................. 168 Factors to Consider .................................................................................................................................... 170 Sole Proprietorship.................................................................................................................................... 173 Partnership................................................................................................................................................. 176 Corporation ................................................................................................................................................ 181 Other Types of Business Ownership......................................................................................................... 187 Mergers and Acquisitions.......................................................................................................................... 195 Cases and Problems.................................................................................................................................... 199 Chapter 5: The Challenges of Starting a Business ..................................................... 205 What Is an Entrepreneur?......................................................................................................................... 207 The Place of Small Business in the Business Landscape ........................................................................ 216 What Industries Are Small Businesses In? .............................................................................................. 222 Advantages and Disadvantages of Business Ownership......................................................................... 227 Starting a Business..................................................................................................................................... 232 The Business Plan....................................................................................................................................... 241 How to Succeed in Managing a Business ................................................................................................. 249 Cases and Problems.................................................................................................................................... 256 Chapter 6: Managing for Business Success.................................................................. 262 What Do Managers Do?.............................................................................................................................. 264 Planning ...................................................................................................................................................... 266 Organizing .................................................................................................................................................. 276 Directing ..................................................................................................................................................... 290 Controlling.................................................................................................................................................. 294 Managerial Skills........................................................................................................................................ 297 Cases and Problems.................................................................................................................................... 304 Chapter 7: Recruiting, Motivating, and Keeping Quality Employees .................... 313 Human Resource Management................................................................................................................. 316 Developing Employees............................................................................................................................... 325 Motivating
Load more

Recommended publications
  • Entertainment & Syndication Fitch Group Hearst Health Hearst Television Magazines Newspapers Ventures Real Estate & O
    hearst properties WPBF-TV, West Palm Beach, FL SPAIN Friendswood Journal (TX) WYFF-TV, Greenville/Spartanburg, SC Hardin County News (TX) entertainment Hearst España, S.L. KOCO-TV, Oklahoma City, OK Herald Review (MI) & syndication WVTM-TV, Birmingham, AL Humble Observer (TX) WGAL-TV, Lancaster/Harrisburg, PA SWITZERLAND Jasper Newsboy (TX) CABLE TELEVISION NETWORKS & SERVICES KOAT-TV, Albuquerque, NM Hearst Digital SA Kingwood Observer (TX) WXII-TV, Greensboro/High Point/ La Voz de Houston (TX) A+E Networks Winston-Salem, NC TAIWAN Lake Houston Observer (TX) (including A&E, HISTORY, Lifetime, LMN WCWG-TV, Greensboro/High Point/ Local First (NY) & FYI—50% owned by Hearst) Winston-Salem, NC Hearst Magazines Taiwan Local Values (NY) Canal Cosmopolitan Iberia, S.L. WLKY-TV, Louisville, KY Magnolia Potpourri (TX) Cosmopolitan Television WDSU-TV, New Orleans, LA UNITED KINGDOM Memorial Examiner (TX) Canada Company KCCI-TV, Des Moines, IA Handbag.com Limited Milford-Orange Bulletin (CT) (46% owned by Hearst) KETV, Omaha, NE Muleshoe Journal (TX) ESPN, Inc. Hearst UK Limited WMTW-TV, Portland/Auburn, ME The National Magazine Company Limited New Canaan Advertiser (CT) (20% owned by Hearst) WPXT-TV, Portland/Auburn, ME New Canaan News (CT) VICE Media WJCL-TV, Savannah, GA News Advocate (TX) HEARST MAGAZINES UK (A+E Networks is a 17.8% investor in VICE) WAPT-TV, Jackson, MS Northeast Herald (TX) VICELAND WPTZ-TV, Burlington, VT/Plattsburgh, NY Best Pasadena Citizen (TX) (A+E Networks is a 50.1% investor in VICELAND) WNNE-TV, Burlington, VT/Plattsburgh,
    [Show full text]
  • Criminal Law
    Criminal Law CASES AND MATERIALS Fourth Edition 2021 SUPPLEMENT Stephen A. Saltzburg John L. Diamond Kit Kinports Thomas Morawetz Rory Little CAROLINA ACADEMIC PRESS Durham, North Carolina Copyright © 2021 Carolina Academic Press, LLC All Rights Reserved Carolina Academic Press 700 Kent Street Durham, North Carolina 27701 Telephone (919) 489-7486 Fax (919) 493-5668 E-mail: [email protected] www.cap-press.com Copyright © 2021 Carolina Academic Press, LLC. All rights reserved. CHAPTER 1 THE NATURE AND STRUCTURE OF CRIMINAL LAW [A] THE CORE AND PERIPHERY OF CRIMINAL LAW [1] THE FAMILIARITY OF CRIMINAL LAW Page 3: Add to the end of the section: Society’s perception of criminal law has potentially and hopefully been transformed by the police killing of George Floyd in May 2020 and the mostly peaceful demonstrations that followed worldwide. There is increased recognition of the systemic racism embedded in the criminal justice system and the country’s failure to provide equal justice for all. Movements such as Black Lives Matter have attempted to address these injustices and advance solutions. As you study criminal law, please keep in the forefront of your mind how your generation of lawyers can work to bring to our country a criminal justice system that reflects the kind of society our ideals aspire to. Below is the prepared statement presented by George Floyd’s bother, Philonise, before the House Judiciary Committee on June 10, 2020. Chairman Jerrold Nadler and members of the Committee: Thank you for the invitation to be here today to talk about my big brother, George. The world knows him as George, but I called him Perry.
    [Show full text]
  • Media Coverage of Ceos: Who? What? Where? When? Why?
    Media Coverage of CEOs: Who? What? Where? When? Why? James T. Hamilton Sanford Institute of Public Policy Duke University [email protected] Richard Zeckhauser Kennedy School of Government Harvard University [email protected] Draft prepared for March 5-6, 2004 Workshop on the Media and Economic Performance, Stanford Institute for International Studies, Center on Development, Democracy, and the Rule of Law. We thank Stephanie Houghton and Pavel Zhelyazkov for expert research assistance. Media Coverage of CEOs: Who? What? Where? When? Why? Abstract: Media coverage of CEOs varies predictably across time and outlets depending on the audience demands served by reporters, incentives pursued by CEOs, and changes in real economic indicators. Coverage of firms and CEOs in the New York Times is countercyclical, with declines in real GDP generating increases in the average number of articles per firm and CEO. CEO credit claiming follows a cyclical pattern, with the number of press releases mentioning CEOs and profits, earnings, or sales increasing as monthly business indicators increase. CEOs also generate more press releases with soft news stories as the economy and stock market grow. Major papers, because of their focus on entertainment, offer a higher percentage of CEO stories focused on soft news or negative news compared to CEO articles in business and finance outlets. Coverage of CEOs is highly concentrated, with 20% of chief executives generating 80% of coverage. Firms headed by celebrity CEOs do not earn higher average shareholder returns in the short or long run. For some CEOs media coverage equates to on-the-job consumption of fame.
    [Show full text]
  • Securities Whistleblowing Under Dodd-Frank: Neglecting the Power of “Enterprising Privateers” in Favor of the “Slow-Going Public Vessel”
    Do Not Delete 2/14/2012 1:27 PM SECURITIES WHISTLEBLOWING UNDER DODD-FRANK: NEGLECTING THE POWER OF “ENTERPRISING PRIVATEERS” IN FAVOR OF THE “SLOW-GOING PUBLIC VESSEL” by Michael Neal∗ This Note analyzes the SEC whistleblower program, as modified by the Dodd-Frank Act of 2010. It reviews the history of whistleblowing-like statutes in the United States and analyzes the successes and failures of prior whistleblowers after dividing them into two mutually exclusive groups: Insiders, those who are employed by the company against whom they report; and Outsiders, non-employees. The Note concludes that the new SEC whistleblower program is deficient in two ways. First, it does not create an affirmative duty for Insiders to internally report when their employer has a functioning compliance department; and second, Outsiders lack an offensive private cause of action granting them standing to sue on behalf of the SEC. The Note recommends changes to the program that resolve these deficiencies and better align the SEC’s required functions with its resources. The Note concludes that, as enacted, the SEC whistleblower program encourages the avoidance of internal corporate compliance systems, externalizes corporate compliance to a regulatory body already struggling to provide adequate oversight, weakens the partnership between the regulator and the regulated, and has the potential of reversing the positive progression in corporate cultures developed over the past decade. I. INTRODUCTION ....................................................................... 1108 II. U.S. INFORMANT PROGRAMS ................................................. 1110 A. Stealing from the Government—The False Claims Act ................ 1110 B. The IRS Informant Program—“The Reward for Rats” ............... 1114 C. The SEC Informant Program ...................................................
    [Show full text]
  • Sherron Watkins and Whistle Blowing at Enron Ethics of 3
    BUSINESS Cases in Corporate Ethics: Contemporary Challenges and Imperatives; Strategy & General Management, Ethics and Social Justice, Organizational Behavior, Human Resource, Operations, Finance and Accounting, Marketing and Sales. Case 2.3: Sherron Watkins and Whistle Blowing at Enron Ozzie Mascarenhas SJ, PhD DRD Tata Chair Professor of Business Ethics, XLRI Jamshedpur, India | Published: June 2015 | Redistribution or use without the expressed, written permission of The Global Jesuit Case Series is prohibited. For information on usage rights, contact the Global Jesuit Case Series at [email protected] ________________________________________________________________________ Cases in Corporate Ethics: Contemporary Challenges and Imperatives Jesuit Series, Madden School of Business, Le Moyne College, Syracuse, NY Donated by: Ozzie Mascarenhas SJ, PhD JRD Tata Chair Professor of Business Ethics, XLRI, Jamshedpur, India June 15, 2015 The fifteen cases in Business ethics included here represent the first installment of the thirty cases promised to the Cases in Business Ethics – The Jesuit Series at the University of Le Moyne, Syracuse, NY. We have added three more. The remaining eighteen cases will follow shortly. The thirty three cases illustrate and depend upon the content of corporate ethics outlined in Table 1. As might be clear from Table I, the Course in Corporate Ethics has three parts: Part One explores the ethical quality of moral agents embedded in the capitalist markets such as the human person, the fraud-prone person, the virtuous actor (virtue ethics) and the trusting executive (ethics of trust). Part Two investigates the ethical quality of moral agencies of executive decisions, choices and actions when supported by ethics of critical thinking, moral reasoning, ethics of rights and duties, and ethics of moral leadership.
    [Show full text]
  • Former Enron Vice President Sherron Watkins on the Enron Collapse
    UC Irvine UC Irvine Previously Published Works Title Former Enron vice president Sherron Watkins on the Enron collapse Permalink https://escholarship.org/uc/item/9pb4r7nj Journal Academy of Management Executive, 17(4) ISSN 1079-5545 Author Pearce, JL Publication Date 2003 DOI 10.5465/ame.2003.11851888 License https://creativecommons.org/licenses/by/4.0/ 4.0 Peer reviewed eScholarship.org Powered by the California Digital Library University of California ? Academy of Management Executive, 2003, Vol. 17, No. 4 Former Enron vice president Sherron Watkins on the Enron collapse Academy Address, August 3, 2003, by Sherron Watkins Introduction to the address by Academy President Jone L. Pearce It is my pleasure to introduce Sherron Watkins, the Academy of Management's 2003 Distinguished Executive Speaker. By now, her story as the former vice president of Enron Corporation who tried to bring what she called "an elaborate accounting hoax" to the attention of Enron's chief executive officer is well known. In August 2001, responding to his invitation to employees to put any concerns in a comment box, she did so. When he did not address her explosive charges at a subsequent company-wide meeting, she sought a face-to-face meeting with him. A month later the CEO announced to employees that "our financial liquidity has never been stronger," while exercising his own $1.5 billion in stock options, just ahead of the company's announcement of a $618 million quarterly loss. When United States Congressional investigators uncovered her letter buried in boxes of documents, they brought Ms. Watkins before the United States Senate in February 2002 to testify about her warnings.
    [Show full text]
  • The Great Telecom Meltdown for a Listing of Recent Titles in the Artech House Telecommunications Library, Turn to the Back of This Book
    The Great Telecom Meltdown For a listing of recent titles in the Artech House Telecommunications Library, turn to the back of this book. The Great Telecom Meltdown Fred R. Goldstein a r techhouse. com Library of Congress Cataloging-in-Publication Data A catalog record for this book is available from the U.S. Library of Congress. British Library Cataloguing in Publication Data Goldstein, Fred R. The great telecom meltdown.—(Artech House telecommunications Library) 1. Telecommunication—History 2. Telecommunciation—Technological innovations— History 3. Telecommunication—Finance—History I. Title 384’.09 ISBN 1-58053-939-4 Cover design by Leslie Genser © 2005 ARTECH HOUSE, INC. 685 Canton Street Norwood, MA 02062 All rights reserved. Printed and bound in the United States of America. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher. All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Artech House cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark. International Standard Book Number: 1-58053-939-4 10987654321 Contents ix Hybrid Fiber-Coax (HFC) Gave Cable Providers an Advantage on “Triple Play” 122 RBOCs Took the Threat Seriously 123 Hybrid Fiber-Coax Is Developed 123 Cable Modems
    [Show full text]
  • Firmenhistorien Zur Rechentechnik
    Biographien von Herstellern zur Rechentechnik in der rechentechnischen Sammlung des Geodätischen Instituts der Leibniz Universität Hannover In alphabetischer Reihenfolge Inhalte ohne Anspruch auf Vollständigkeit von Rainer Heer 1 Ascota (Astra) VEB 1919 Mechaniker-Werkstatt von John E. Greve in Chemnitz, Schlossstraße 2, 1921 Gründung der Astra-Werke AG in Chemnitz, Herbertstraße 9, Eintragung in HR Blatt 8209, dann HRB 23, Vorstand: John Greve, erste Mustermaschine des Modells A mit Einfachtastatur, erste deutsche und eu- ropäische Zehnertastatur. 1922 Fertigungsverlagerung in die Reitbahnstraße 40 1923 Beginn der Serienfertigung Modell A, (produziert bis 1939 mit 1 451 Stück) 1924 Modell B (Addier- und Subtrahiermaschine), Weiterent wicklung Modell A - D mit elektrischem Antrieb, Stellenan- zeiger und Sprungwagen 1928 Steigerung der Belegschaft von 175 im Jahr 1923 auf 407 Mitarbeiter. Jahresprodukti- on: Modell A: 446 Stück, Modell B: 1 183 Stück, Modell C: 810 Stück, Modell D: 313 Stück. 1928 Duplexmaschine in verschiedener Ausstattung, ab 1938 als Klasse 3/Modell 320 bis 340 (Buchungsmaschine mit 1 Saldierwerk und 1 Duplexwerk) Bild 1: Fertigungsstätte Astra-Werke 1929 1928 Triplexmaschine in verschiedener Ausstattung: ab 1938 als Klasse 4/Modell 420 und 430 (3 Zählwerke) 1929 Inbetriebnahme der neuen Fertigungsstätte im Bauhausstil auf der Altchemnitzer Straße 41 (siehe Bild 1); neue Modelle der Pultmaschinen und der Symbol-Buchungsmaschine: (Modelle J, K, L) 1930 Multiplex - Buchungsautomat mit bis zu 16 Registern, 1938-41 Produktion
    [Show full text]
  • HILDER & ASSOCIATES, PC Attorneys for Sherron Watkins 819 Lovett Blvd Houston, Texas 77006 Office
    HILDER & ASSOCIATES, P.C. Attorneys for Sherron Watkins 819 Lovett Blvd Houston, Texas 77006 Office (713) 655-9111 Facsimile (713) 655-9112 Philip H. Hilder Edgar A. Goldberg, Of Counsel UNITED STATES BANKRUPTCY COURT SOUTHERN DISTRICT OF NEW YORK --------------------------------------------------------------------x : In re : Chapter 11 : ENRON CORP., et al., : Case No. 01-16034 (AJG) : : Jointly Administered Debtors. : --------------------------------------------------------------------x REVISED FINAL FEE APPLICATION OF PHILIP HILDER & ASSOCIATES, P.C. FOR ALLOWANCE OF COMPENSATION FROM DECEMBER 10, 2001 THROUGH NOVEMBER 15, 2002 TO THE HONORABLE ARTHUR J. GONZALEZ, UNITED STATES BANKRUPTCY JUDGE: 1. Philip Hilder as Philip Hilder & Associates, P.C. (“Hilder”) counsel for Sherron Watkins, files this Revised Final Fee Application for Allowance of Compensation (the “Application”) for the period from December 10, 2001 through November 15, 2002 (the “Application Period”). STATEMENT OF JURISDICTION 2. This Court has jurisdiction over this matter pursuant to 28 U.S.C.§§ 1334 and 157 and Federal Rule of Bankruptcy Procedure 5005. This matter is a core proceeding pursuant to 28 U.S.C. § 157(b)(2)(B). This motion arises under 11 U.S.C. §§ 327(e), 328(a), 105a, 503 and 330. REVISED FINAL FEE APPLICATION OF PHILIP HILDER & ASSOCIATES, P.C. FOR ALLOWANCE OF COMPENSATION FROM DECEMBER 10, 2001 THROUGH NOVEMBER 15, 2002 PAGE 1 FACTUAL BACKGROUND 3. Sherron S. Watkins was a Vice President of Corporate Development, Enron Corporation (‘Debtors”). Ms. Watkins sounded the alarm having warned Ken Lay that Enron “might implode in a wave of accounting scandals”. Ms. Watkins disclosed the Debtors’ financial improprieties to her colleagues and the authorities.
    [Show full text]
  • Principles of Management
    Principles of Management [AUTHORS REMOVED AT REQUEST OF ORIGINAL PUBLISHER] UNIVERSITY OF MINNESOTA LIBRARIES PUBLISHING EDITION, 2015. THIS EDITION ADAPTED FROM A WORK ORIGINALLY PRODUCED IN 2010 BY A PUBLISHER WHO HAS REQUESTED THAT IT NOT RECEIVE ATTRIBUTION. MINNEAPOLIS, MN Principles of Management by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted. 7.5 Organizational Change 317 7.6 Planning and Executing Change Effectively 328 7.7 Building Your Change Management Skills 334 Chapter 8: Organizational Culture 8.1 Organizational Culture 337 8.2 Case in Point: Google Creates Unique Culture 339 8.3 Understanding Organizational Culture 342 8.4 Measuring Organizational Culture 346 8.5 Creating and Maintaining Organizational Culture 356 8.6 Creating Culture Change 370 8.7 Developing Your Personal Skills: Learning to Fit In 375 Chapter 9: Social Networks 9.1 Social Networks 379 9.2 Case in Point: Networking Powers Relationships 381 9.3 An Introduction to the Lexicon of Social Networks 383 9.4 How Managers Can Use Social Networks to Create Value 389 9.5 Ethical Considerations With Social Network Analysis 400 9.6 Personal, Operational, and Strategic Networks 408 9.7 Mapping and Your Own Social Network 414 Chapter 10: Leading People and Organizations 10.1 Leading People and Organizations 421 10.2 Case in Point: Indra Nooyi Draws on Vision and Values to Lead 424 10.3 Who Is a Leader? Trait Approaches to Leadership 427 10.4 What Do Leaders
    [Show full text]
  • Memorandum in Opposition to Hewlett-Packard Company's Motion to Quash Intel's Subpoena Duces Tecum
    ORIGINAL UNITED STATES OF AMERICA BEFORE THE FEDERAL TRADE COMMISSION ) In the Matter of ) ) DOCKET NO. 9341 INTEL. CORPORATION, ) a corporation ) PUBLIC ) .' ) MEMORANDUM IN OPPOSITION TO HEWLETT -PACKARD COMPANY'S MOTION TO QUASH INTEL'S SUBPOENA DUCES TECUM Intel Corporation ("Intel") submits this memorandum in opposition to Hewlett-Packard Company's ("HP") motion to quash Intel's subpoena duces tecum issued on March 11,2010 ("Subpoena"). HP's motion should be denied, and it should be ordered to comply with Intel's Subpoena, as narrowed by Intel's April 19,2010 letter. Intel's Subpoena seeks documents necessary to defend against Complaint Counsel's broad allegations and claimed relief. The Complaint alleges that Intel engaged in unfair business practices that maintained its monopoly over central processing units ("CPUs") and threatened to give it a monopoly over graphics processing units ("GPUs"). See CompI. iiii 2-28. Complaint Counsel's Interrogatory Answers state that it views HP, the world's largest manufacturer of personal computers, as a centerpiece of its case. See, e.g., Complaint Counsel's Resp. and Obj. to Respondent's First Set ofInterrogatories Nos. 7-8 (attached as Exhibit A). Complaint Counsel intends to call eight HP witnesses at trial on topics crossing virtually all of HP' s business lines, including its purchases ofCPUs for its commercial desktop, commercial notebook, and server businesses. See Complaint Counsel's May 5, 2010 Revised Preliminary Witness List (attached as Exhibit B). Complaint Counsel may also call HP witnesses on other topics, including its PUBLIC FTC Docket No. 9341 Memorandum in Opposition to Hewlett-Packard Company's Motion to Quash Intel's Subpoena Duces Tecum USIDOCS 7544743\'1 assessment and purchases of GPUs and chipsets and evaluation of compilers, benchmarks, interface standards, and standard-setting bodies.
    [Show full text]
  • CLASS ACTION Similarly Situated, 13 SECOND AMENDED COMPLAINT Plaintiffs, FOR: 14 Vs
    Case 3:19-cv-01969-WQH-MDD Document 25 Filed 09/18/20 PageID.676 Page 1 of 43 1 JAMES T. HANNINK (131747) [email protected] 2 ZACH P. DOSTART (255071) [email protected] 3 DOSTART HANNINK & COVENEY LLP 4180 La Jolla Village Drive, Suite 530 4 La Jolla, California 92037-1474 Tel: 858-623-4200 5 Fax: 858-623-4299 6 Attorneys for Plaintiffs 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 11 FENELLA ARNOLD, KELLY CASE NO. 3:19-cv-01969-WQH-MDD NAKAI, and MICHELE RUPPERT, 12 individually and on behalf of all others CLASS ACTION similarly situated, 13 SECOND AMENDED COMPLAINT Plaintiffs, FOR: 14 vs. (1) FALSE ADVERTISING 15 [Bus. & Prof. Code § 17600 et seq. and HEARST MAGAZINE MEDIA, INC., § 17535] 16 a Delaware corporation; CDS GLOBAL, INC., an Iowa (2) VIOLATION OF THE 17 corporation; and DOES 1-50, inclusive, CONSUMERS LEGAL REMEDIES ACT 18 Defendants. [Civ. Code § 1750 et seq.] 19 (3) VIOLATION OF THE UNFAIR COMPETITION LAW 20 [Bus. & Prof. Code § 17200 et seq.] 21 (4) UNJUST ENRICHMENT 22 DEMAND FOR JURY TRIAL 23 24 25 26 27 28 SECOND AMENDED COMPLAINT Case No. 3:19-cv-01969-WQH-MDD Case 3:19-cv-01969-WQH-MDD Document 25 Filed 09/18/20 PageID.677 Page 2 of 43 1 INTRODUCTION 2 1. This class action complaint alleges that defendants Hearst Magazine 3 Media, Inc. (“Hearst”) and CDS Global, Inc. (“CDS”) violate California law in 4 connection with magazine marketing and subscription programs. Among other 5 things, Hearst and CDS work together to enroll consumers in automatic renewal 6 subscriptions without providing the “clear and conspicuous” disclosures mandated by 7 California law; post charges to consumers’ credit or debit cards for purported 8 automatic renewal subscriptions without first obtaining the consumers’ affirmative 9 consent to an agreement containing the requisite clear and conspicuous disclosures; 10 and solicit payment of money for goods that consumers did not order by sending 11 “invoices” for amounts that are not actually owed.
    [Show full text]