THEORETICAL FOUNDATIONS OF SOCIAL NORMS: The Co-Evolution of Social Norms, Intrinsic Motivation, Markets, and the Institutions of Complex Societies Jean Ensminger HSS 228-77 California Institute of Technology Pasadena, CA 91125
[email protected] Joseph Henrich Departments of Economics and Psychology University of British Columbia Vancouver, B.C. VT6 1Z4 Canada
[email protected] Draft Date: April, 2008 Early Draft: Please do not quote, cite, or circulate Chapter 2 (from): Experimenting with Social Norms: Fairness and Punishment in Cross-Cultural Perspective Jean Ensminger and Joseph Henrich, Editors 2 Chapter 2 THEORETICAL FOUNDATIONS OF SOCIAL NORMS The Co-evolution of Social Norms, Intrinsic Motivation, Markets, and the Institutions of Complex Societies Jean Ensminger and Joseph Henrich Though it seems surprising on its face, classical scholars long ago proposed a positive relationship between developed market economies and pro-social or fair-minded motivations.1 One of the first and best known scholars to write in this vein was none other than Adam Smith (1997 [1759]), whose position is quite consistent with the findings of our cross-cultural sample (Chapter 4). Even before Smith, Montesquieu (1900:316-317 [1749]) was explicit on this subject: Commerce has everywhere diffused a knowledge of the manners of all nations: these are compared one with another, and from this comparison arise the greatest advantages. Commerce is a cure for the destructive prejudices, for it is almost a general rule, that wherever we find agreeable manners, there commerce flourishes; and that wherever there is commerce, there we meet with agreeable manners. Let us not be astonished, then if our manners are now less savage than formerly.