The original documents are located in Box 37, folder “Ford, Betty - Fashion - American Industry” of the Sheila Weidenfeld Files at the Gerald R. Ford Presidential Library.

Copyright Notice The copyright law of the United States (Title 17, United States Code) governs the making of photocopies or other reproductions of copyrighted material. Gerald Ford donated to the United States of America his copyrights in all of his unpublished writings in National Archives collections. Works prepared by U.S. Government employees as part of their official duties are in the public domain. The copyrights to materials written by other individuals or organizations are presumed to remain with them. If you think any of the information displayed in the PDF is subject to a valid copyright claim, please contact the Gerald R. Ford Presidential Library. Some items in this folder were not digitized because it contains copyrighted materials. Please contact the Gerald R. Ford Presidential Library for access to these materials.

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ELENI EPS~ FASHION J!tS'iTOR Washington Star-news 2211 VIROINIA AVENUI:, S. E. WABHINO"l'O'N, 0 . C. 2006 I C202 I 484-43!59 Digitized from Box 37 of the Sheila Weidenfeld Files at the Gerald R. Ford Presidential Library • Reprinted From The Washington (D. C.) Star July 10, 1960 Winning Entry, J.C. Penney-University of Missouri Fashion Writing Competition

FASHION NOTEBOOK Is the White House a Fashion Display Case? venson could make her his other than the ones she used material enough for one dress. By .ELENI constantly during the past l!ltar Fashion Writer official hostess. That conpept went out with The Star has polled a eight years. ~he has a right the Middle Ages. I believe A lot of women in our land number of the count1·y's to her personal preference, that if a woman wears clothes may not be aware who the leading fashion personalifJH!li but the responsibility of her well and is well-groomed, Seeretary of State is, but regarding the role they feel position obligates her to take what she paid for .a dre.ss they sure do know that American fashion should play the different dei;igners' offer­ doesn't matter. Before Mrs. Mamie Eisenhower's milliner in the White House. ings, to help and recognize Eisenhower there was little is Sally Victor. Her suits Do they feel the 1''irst Lady true creators of fashion. It real fashion interest out of and dresses by Mollie Parnis would be obnoxious to spon­ and inaugural ball gowns by ought to be a style pace­ the· White House. wardrobe? Lady of fashion would be one grown up than just wanting signing team, Arnold Sc.aasi, who was refreshingly chic, a desimed the , formal white Would a White House cou­ a fashion plate in the White lace sheath evening gown for turier similar to Norman woman who possesses imagt­ House. We care. much more the First Lady to wear to the Hartnell, who designs by na tion, one who could .·en" to get the right President in." dinner honoring President de "Appointment to the Queen," courage designers by taking . PAULINE TRIGERE Gaulle, headlines heralding be the answer to the creation a chance and launching ''Definitely the White House the switch in silhouette from of originals and not di·esses something new but doing this is 'a showcase for American full to narrow were on wom­ that can show up at a recep­ always in good taste. The fashion. not because of the en's pages throughout the tion worn by the First Lady Ffrst Lady should have some lady who is there or will be land. as well as one of her guests? one competent to simplify there but because of the dig­ The public's fascination Should the First Lady's ward­ the clothes question for her nity of the position. A wom­ with the First Lady's fashion robe be included in the White very varied life in the White an should certainly prepare House budget since so many House. It would depend on preferences finds i·eporters her age and her ability to a special wardrobe for her scurrying to find out.. her of the expensive ballgowns life ~1 the White House. I'v_e are worn for official State wear clothes whether the wardrobe plans. Male re­ First Lady would qualify as a never . been there. but cer­ porters give the nod to their entertaining? tainly the social demands of Here are some of their pace-setter or be the epi• female colleagues, and fre­ tome of elegance and refine­ entertaining for fo1·eign heads quently run to them for answers: of state, greeting groups from help in describing "that CHARLES JAMES-"The ment." all over the United States, thing on her head." When presidential mftce was not ARNOLD SCAASl-"Tht being photographed constant­ news of what Mamie would invented in Gen. Washing­ President's wife is the fore­ ly, would have to be consid­ wear to the second inaugural ton's time to promote the most lady in America. She's ered. ball was ready to be an­ garment center. I don't see the most seen, most pqoto­ "F o r e i g n Ambassadors' nounced at the White House, it as a fashion position. graphed and is always in wives certainly· play up the the reporters were closeted America. has an untapped, the news. The White House .finest designers of their coun­ in a. guarded room. unlimited source of couture is a terribly important ·show­ tries. We should put our best The breathless one who talent. But you must dis­ case. I naturally feel Amer­ foot forward. I am opposed won the 50-yard dash to the tinguish it from commercial ican designers ought to star to any form of subsidy. No phone after the reporters design. There ,is no Ameri­ there. free wardrobes, no discounts, were let out, gave her office can couture. It's been mur­ "Events shape her fashion from the fashion industry. the word. It was: "Mamie's dered by commercialism." policy. Designers of quality The First Lady should pay wearing a yellow satin, Nettie SALLY VICTOR - ~'If a clothes are in a better posi­ for her clothes like every Rosenstein ball gown." woman is smart enough to tion to be advocates of good other citizen. It would be nice·· Many designers have open­ be the First Lady, she's smart taste rather than manufac­ to have her see a speCial ly stated that they wished enough to be selective in her turers in America. who tend showing of the new offerings they, too, could have enjoyed ·Clothes. I don't think a. First to be copyists. Fashion of designers each season. She the publicity attendant in Lady needs a 'secretary of should never dominate the could then make a selection dressinr the First Lady. the wardrobe.' It's up to the First Lady but should be a and have a well-balanced They are all agreed Amer­ American fashion industry to well-thought-out part of her wardrobe· composed by spe­ ican fashion never had it provide the interest. whole life in the White cialists in their particular so good. House. I believe a. subsidy "It's difficult for the First would make the designer's fashion spheres. Hi&'h Hopes Lady to get out and shop lot easier. · "Out of courtesy I would normally as other women do. hold back the fabric until They view the new admin­ I don't believe we'll ever have "The First Lady's wardrobe ist1·ation with hirh hopes. ~hould be of the best qualit~ the First Lady had a chance Whoever the new First a First Lady who won't fur­ and created by people whc to wear her dress first; It Lady will be, they hope she ther the aims of American specialize in either suits, might help if her wardrobe fashion. I believe the first were planned in advance with will continue to use the thing the President's wife dresses, coats or ball gowns. White House as a display The Que e n of England competent help. What the case for the design talents should be is charming. Ttre First Lady wears should not fashion role is minor. wouldn't have a ready-made ot the people who make up dress. be such a great secret. It our country's ·second largest "Would I like to design might clue guests a.s to what hats ·for the new First Lady? MOLLIE PAR NI S-"It's they ought to wear. I wish industry. . good for our industry to~bave Who will it be? The young I hope to retain Mrs. Eisen­ for the future First Lady, 11ophisticate, Jackie Kj!nnedy hower 'but it's always inter­ a Fii·sf Lady who is inter­ unless she has a. distinct who loves to buy elegant esting to gain a new cus­ ested in fashion. It makes Iashion personality like Jackie French clothes as well as tom~r." America conscious of Ameri­ Kennedy, the best chamber­ t.hose "Made In America?" OLEG CASSINl-"A de­ can designers. Half the won­ maid to be found." Soignee Mrs. Stuart Syming­ signer who has an in at the der of our whole democratic ton? Neiman-Marcus fash­ White House has it made. system is that you, too, can ion devotee, Mrs. Lyndon Obviously the First Lady wear the same dress as the "'HE WASHINGTON STAR Johnson? The quietly chic can't buy from everybody. First Lady. Washington's and always well-groomed There ought to be a reward "I don't believe the First Mrs. Richard Nixon? Or for originality, however, and Lady has to have originals. Award-Winning perhaps it might even be I don't feel that Mrs. Ei­ Besides designers could n!>~ Newspaper Mrs. Ernest Ives whose un­ senhower really encouraged affor"d to cut just one· dress married brother, Adlai Ste- a n y AineriCan designers alqne. Nobody prints only ~ UI 1e:~ <- "'~=~ ~~.. !'IQ. - ~= ~~ z S» ~ "':'I

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UNION LABEL DEPARTMENT. 22 WEST 38th STREET. NEW YORK. N.Y. 10018 ..

~ . ,,. . _, TODAY Betty Ford needled:­ iA_JWiiirier Accessoriesf-SA'S­ big looks -.. ·~· ·' "'~'··'»' •"": . fo.r.- Jeart -Page38 ~n, f ~hion starµl Muir Wllliam Andres named president of­ AWWDSUBVEY ' .. -Eye-·vtew, page 12 Dayton Hudson;. page The fashion image projected by the wife of the President '2 . . ll~ not be' a lavish ot costly. one. but it should reflect taste and quallty. This w~s the consensus ------among retailers, designers and ._their more affluent cus·­ tomers, who reacted to Betty ila~tj~ield-Zodys plans Straw-: It ain't Ford's remark Wednesday • I that she planned to fight in­ just ,'h~y for flation by not buying ,"ex­ ·to J"ile Chapter-xi pensive designer clothes." the hat firms Some retailers atid design­ ..• ers were miffed to ·bear her ,._ .BYAN DOllEBl'Y single out a spect,nc in<;lustry NEW YORK (FN$) :....::ne same day its banks'. signed a $9 B71UCBABD NATALE as the area-in which to econo- IDlllion refinancing P.c~ge. "tlartfield-7.odys decided Thurs­ NEW YORK -11.the hat mize. _;r.to~t. expresJed the .day to ~ea -Qlapter XI petlt!on for an arr~gem.ent wtti, cred- market bas enoug:Jl straw to thought that It's not the size of· \ - itors. , · ~ - around, the spring season a wardrobe tha~ counts, but . · .zodY$. and lt• subsidiary, Karl's Shoo Ster.es. Ltd,, are ex­ will be even better than last rather the caliber. · pected to-me separate-petitions in federal ci>urt here-_today. year. . '.·'. t.;.; . Katie ·Muri)by;_BloomlJag- ZOdys-· had been engaged ln intensive negotlattobS for the It ts a. dlverae,market. dale's fashion dlrector and .a ~t- three weeks to refinance short-term bank loans and re- Though_the . busbl~ - Will be .. vice-president, said: "God! I ~;sn;f.t, credit Imes. (Nov. '6', page 23) . . mostly in· straw, with some hope all those women who ,.... .-. George Adams. Qf-Vtrst National Ban~ of·Cbicap. Zodys' felt at the st-art of.the season, .haYe a Sense of fashion ignore principal bank. cOn!lnned Thursday _mortaJng a _new loan each manofact~e~ !Ula :~hlsr -. ILit zaps me. A remark_l.Qte agreement had been"signed by the bankS and was en route to own styfistfo U.lterp!;etation-. that Cal) hu.rf a Whole segment cp{llP!lDY headquarters here. _ • The market runs the ~mut, of our lndustry.. ~rm · $.W't!' it's. B;U~ys announ.ced boors, later. 1 It was going to ti.kt Chap- ·from high cr~wn to low crown, golng to make some deSlgners See HARTFIELD-WDYS, ~.ie.:r( see~ ... · 40 - ·Sei~·-:.. ·- · · .z. ~--~ ...... ,.~ ~ , '·. ,.. . ,- . '• .~ > 111,• ~ ,...;,,,,.t;_ .._ ~·:i:7·~~· ..\ ., I ~ 32 The Hosiery \ \ . """~ ~ ,·t ~ a: .• 1_,_ >· J. Brian Capron has been named director of sales for Today's Girl, a ket, and tliat we want people to think Monsanto ls involved With." 0 brand of 8'uaes Hosiery. He succeeds John T. Loughney, who becomes z. key accounts executive. Capron, who was regional sales manager of • • • >i' Hanes Hosiery's Midwest dlStrlbutlon center in Chicago, will be based in llelle-Sharmeer, a divlslo,i of Wayne Knitting Mills, ls introducing a Winston-Salem, N.C. Loughney will continue to m3ke his headquarters palette _of '!natural flavQrs" for Its spring '75 hosiery collection. The ~.... shades - aprlcotts, llmon Ice and sugar blues - appear in Belle-Shar­ ll:! in the New York City sales omces. \ meer's $2.50 sheer-to-the-waist ·pantyhose, as well as the $3 ultra-sheer . • • MyContQtir. "" 'lbe BoSescope ls the name of the bright new new~letter Monsanto's ~.... Bosler>' Grnp mailed last week to between 2,000 and 3,000 hosiery l>uy- • • • < • ers and manufacturers. The eight-page "hosiery market forecast,•• as A sales agency, ~pa llulastrles, has been formed. by John Q Monsanto calls it, ls ·written by· a freelance writer Charles Hix; and Wineapple, who was vice-pr~ident and sales manager of Bossong ll:! scheduled to appear Cl!J&rterly free to its recipients. Accordillg _to a Mon­ Hosleey Mills. Wineapple says the agency will represent the hosiery santo spoke8man, "Ho5eScope ls just general news - on faslilon and eco­ - knee-highs and bodywear of Nantucket Hosiery Mills excluslvely, "at s nomics, plus interview~ -we thought would be good for the hosiery' mar- leastfor t!te first year." · · zen ,, ~ ;:!l 0 I E: Betty Ford needle<}, for .her fashi;;n stand

P~T BUCKLEY;· ~at do y9u classify as designer blfnk.';· • clothes? You can buy ones that aren't so expensive. I ·~t·s aD · lll-advised remark," said ·Norman think you can give up other things, anyway-champagne Wecbsler;presldent of Saks Fflfth Avenue, referr­ 'or something. Why 11hould the poor designers suffer? ing to the flr~t lady's decision to dispense with de- signer clo~hes. ·. .' . . JANET AUcmNCLOsS: (Jackie O's J!lOther) I'm just . "l"don'fthlnk if wlll Clo any good for deslgiier clothes. plain not going to get anynew clothes. I dldn't last winter It'• unfOrtunate and fguess the President's big salary is either. I used to get my clothes made to or&ir In New ~Ing hit by lnflat19n just Uke everyone else.'-' Y9rt, but my :dressmaker died. I'm sttD wearing his ROY~Wttlla, e~utive vice-president of.Nan Duskbl ln clothes. The· clot)les his successor mates are too ex­ -Phlladelpllla, dlllmissed Mii. roro·s commeJlt as possibly pensive. So I wear some things that _.-e 10 and 12 years l refiec:tlflfot lier -..taste. • )lld.. I havtt t~. ~ In or let out or shortened or 1eqtb· "Wttb·a ,.Didtlrst ladysu"ch as we liave, her perscJ11al / ened. ee.tdes, the ·cJotht!! ·around are· jUst hot iny type taste wUl ·neither encourage nor discourage those who "' and I hateshopplns anyway. Even tbe dress·Lee (Rad­ buy deslOer clothes," Said Witlin. ziwW) wore to the White House the other night was aw- .v-·Jiowever;'Wttlln seemed to think ~ere are other ways• • fully old. , •· · · - · · · . ,,.. ·for the Wblte House to economize. ""·-: ...1! "Sbe (Ms; -Ford) could Just as easllv economize on O'l'T~'T ,...~n~. T ---- •'L-• •••"- - - ·· '• ·22 c f ~ ,.~

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Cape ·coat" and pants' outfit in poplin, left, was the 11 P.arsons School of Design priZe-winnei Miss Hollings'V!otth, Etic]ones, whose.jer_,,8ey

By BERNADINE MORRl,S lteve. in ~urope,' ·· said Erle · uetty Ford and 11 students Jones, . ·22', wti.o ·.. attended ·received aw.airds from "the' Princeton~ for .:. ~. fears be· '•'~i~ Parsons· School of Design last. f<>11e comlno .. to .Parsons. He night and it's hard to imagine has .ireaJY: stMted. WO~K another event that could With the· :Anne J{lein· organi- bring .so. much joy to the. zation. , · (~/. :t~2~ hearts of the fashion industry. · 'She almost refuses to wear .. . Mrs. FOrd's trophy·· was a (European dothes," he added t Lau.ra ~malls won the •Donald Brooks silver miniature of ttie Par·· approv.ingJy. ' Award for her black and white jer­ son's table, developed by a eareer Given. \Boost· ' sey drtt~es with pluIJging necklines. fonner . president of . thE:' • school, and first awarded to ,Mrs. Ford ·is~· known , to have i Norman ,Noren· .four. years worn clothes by Kasper, I ago. She ·was hooOred pri­ . when she• was a ·congress· marUY:Jor her whole.hearted man's ~•. :by;;' ~bert· Ca­ endor5ement of Anierican. praro, Whose career she ~.fashion. · boosted when ·he opened his ., The students recelved sil­ own. company~· ·and by: Hal~ ver ~r gol,d ~himbles , .and· st.on arid Jerry ·Silveirman, ! Cotton -'Sheets: S!1~ rec'e~tly ordered a silk ,·were chosen, by practicing de- . . ·signers with whom '.they had deoon, coat by Anne Klein . • wor~ed 0 at school: · >-~ ·.· "Mrs: Ford genuinely. seepis •' A New Interest A .number had already to r,romote American fa«h­ found job_s in the industry• ion, : agree4 Nancy Rosen, 21, ..' whQ is already working With By STEVEN RATl'NER Together, t!hey represented an I influx -0f fre_sh talent that re-­ Calvin Klein, a.hd has·a natu:' 1 'When 'it ~ · to. sheets,: cotton may never be King news tne creati..e business 'of ral · interest in seeing Ioca1 • again. but; a ~Jtpration of sorts is· going on in the fasmon. talent. recognized. . . • l:iedehairibei'.r , ·I. , .- :An ·articulate group, wht> 1 Ther.e, cotton sheets-<:ool, crisp and comfortabl~ Some C81JSe41l16 Refolce are more interested ·in mak.; making . a comeback after having been giv'en up as a So the 1,000..'members'· ·of big· clot,hes that .fjt c;ontem­ lost cause by all but the most ardent royalists of rest. the 'retailing and manufac­ porary life than in . ~eating Although they ·are expensive knd lack t4e.no-iron con­ turing brenche~ of the fashiOR . extray~ganzas, the students lveilience of synthetics, cotton shee~ to their industry,. who paid $-150 ,to 'won' high ptaise ft!om the de­ : c~pions-are not uncomfortably clamtny, a.re not dine and dan£e at the New' signers with whom they 1 rough and &re_not like sleeping in plastiq. · York Hfiton and tO vie.w the worjced.- · . . : "We've found iii the last couple ¢ years a definite showing ·IJ!j!he ·clothes by M~. Capraro, wno receiVljt 1 b¢Jdup of interest in cotton," said · Lewis (i. Singer. the n~ophy111: ; designers in his q\yn"golp . ~ble>1vhen : senior vice pre:iii;lent of Wamsutta, a sheet-manufacturing the presence d. the First he W.11 gradua~ed in 19Ci4. division ot M. '.Lowenstein and Sons ·inc., which did not Lady, bad reason to .rejoice• . ~1'1lde<;l . Carolyn Dwyer i throw in the towel despite the popularity of dacron and 0 •-for.'her flair for easy clothe.s T\(\tVP~tf-.,- "Tt't:: "~rt nf t"'" +,.n,., rl +n ...,...... ,.. ""'+" ...""' +t..: ... ,..r" ... ~ L~~.:~~:.. ~n ~~r! .. Q·i and!~ '.~ ··... ·."'." ,...... ,,.. ,, :. ·. • .· ~ ·:i l 13~tty Ford ·~;: :.~.. ' .;, ;. ~ '• J ·i ...#1. ... Wiris Fashion ~ ~. · ~' . . ·d., ; ' A.w...... · ar ·.~ , r:;.. . I :•~.' ' First Lady Betty Ford won the.Parsons . ,', .·. ::. Award for, her contribµtion to fashion. in 4 cer$.n,tODies inJlew York last week. Shf was lntei'vie\y84 . ~y Eleni,' fashion editor. of·.the Washington Star. ~ J - ~ • j 'Question: ,Jt you :bad.: reltJ;J,i~ '.in the .• fashion busineSs,k where wouJd; y(l(J have . liked to have been no\f? · ·· · Mrs. For4': l don't know wh,ere I would have been reaUy because at the tim~that Mr. Ford·asked me to· marry him [ was headed for South America. I figured that , · ' I w~nted to get .out of Grapd ~pids and ·• ; . knew ratlie~ than go to Eui:ope and. Pari.f'. ( • ~ or New Yor~ - l'd ~~ t~ N~w York fi ' ! ,'.:. loti- .1 want,d·a new adve$1re~; -~ ;· ·:· - Q: Going.to South Ameri¢a? · ,, ' ,. . . . • . . • .:- ...... :'..' %· A: They havcfyery iood ·high f "down in Argentina. In many,, wa}'. . 'they , · are the Paris of LaJin America. I red 1

• .. - ' . g.\1~~<~~ 'I ON :FASIDON ~ r ·'it"\ < · Aj?irst·for ISrael Bond Drive" ~, ALL JSRAELl:_For tne first time Rabbi Jacob Ott Qf West Los An- ·~ng the $;40-Ucket holders at -~ .in the 22 years Ute Waa.en!s Division geles· substituted for guest speaker, fashion-glamor ev:ent sppnmred _by .1 f«· State et Jsrael Bonds has 1-1 the Hon. Yaakov Morris, who was the museum's Costmne Oouncll 1 are.1 sponsonng .Us all-Israeli -fesbion unable to appear because of urgeqt such Mackie girls as Cher, Dlana snow, eight ~tQ md ~ · business. Chairwomen·retpOnllible for ROfls alld Mitzi Gaypor. The deaign­ joined modelS for,this YeF& )>,eBen-·.. the' ,''Bnnich in Jen.malem" hor!<>rliig er's latest client-Elton John-also 1 ~an~~ Be"ferlyBil10D ~ : ~ ···Mrs. Eli Gil:l4i were Mrs. S)lerrill Cor- plaI)s to attend. Add La Stre~- , ~ . ~·MehJ.a -- ~ husband win,.Mrs.. -~11 H. Salter aI\d Mrs. the funny girl wtio wore J4a,ckie'a Os­ wu on bis:way to ISrael) Md actress Jack' Sindei'• ."The surpr1ee ending: a car-nomh\a.t.ed clothes jn ''FUnny Tina Loui.1e dmy ~ •apPlatise spirited 'rendllion of Hava Nagua by Lady"? There's been no word as yet. from ~ ~ ~· Who boµght both modebrand Israeli ~cers. * . $4~.200 WQfth d. bQnda lor JsraeL *, . . For Nang Meh~ tbe cheers were OH LUCIO' MAN~The ~ ~'rS SHOE BIZ-Thia week's for a slate flUede CIOlt. from Beged-Or world 18 "'.-..,..with news that·tbe candidate for UltJmat.e Jet Setter is and a silvery cape over a 'decollete ~16 . • Bonnie Smith, who saya she just took blue chiffon evening gown by ·Lola man who. pionemid French ~ a foU-time job designjng shoes jri Beer. For Tina Louise, who also wore· for .the women of Beverly HUls has Gretce. That's not 80 newsy un1els a Beged-Or'sult Jn io\d ·leather arid decided to do· ~e ~e for qJel\. ~ ·you~ that Ks. Smith also~ 1 Papco°' long-blidtii~- with May • Herb Fink will. open. 'l'beod- a full-tiine job c1eSlgning shoes tn Los caramel ·border ~. ahow- ore for Men • 1'> '-1$ present, Angele& .. -. . stopper ~ RitJca . ,.flo~ Th~or.e .....~-. ot-•~ ~ Oi . . ., Biz, a ~·Y~...\lased firm with de- l tersperRd with eUmic dm¥fe!i&felf-, r'""~~~ · ..,,,.. men ~o~,. ~ and ~ facDiUes in f; mancesbt-the Hadaiinl ~ l)anr;e accoiditlg to ~ ~\be wo~ 5 Europe. "The beauty of it is that \\ Tlfeater - ~ · ~~~- :acr 1 _boµU,qi.te. .the De~. ~ -~0P .wills ·neither~ · seems to mind that n tress ~l Merrjll nm~l. (M; Of Jeetm, European' ~ ·of the,. t.- I'm wcRbfj.. fQr ~ otli~.,.. Ms. ~ 1 Rikma's' sophii!UCated e~ Tropez. ~ TC? ~J)~ the_w· Smitb ~between planes. tu CQU.ous.. And aa abow ~.;..,..,;~ ~ .Fmt will de8liD. a1)d mantifac.. · · . n.-~ tlll! his 9wn of men'.8 · . · commen tator LoJS £..,...... ,.._ spOrtsw colledioli . , . * . ,.,"4 their Gottex caftans.*.Btuce Gel- ear. * . PH'A$afG. OUT-Faded Glory, a t~ Jer and Chickie .Keith · appelfed to ., $50-mllUob Baston-ba&ed firm that in ty confirm this Israeli finn'sJong«and- . ONJUMP BETl'Y-J:JeUy FQrd . '1973 ~the f1nt to bring European- til ing a~ f«r-.Ca}lf~ Will not bf: out getting votes in a styled, $30 pm into the mass mar- bt. Other hig1iflglrts of the WJOW ·were ~psuit ··on this year's campaign ketplace-is phasing out Qf denim and Maskit's blue ;md mauve hand-We>ven trail.' 'LA designer Bill Travilla re. jeanl. · - · ql w90l evening suit \Jorn by Sandra Si- ports ~t the First Lady a;iked to "By fall we expect to be hea\tily liE mbri., 1'rty Leitersdorf's S\'iY silk have-one of his silk jumpsuits ($180) JJtto .wc)Ql gabardine 'dress slacka," ni l shantung. gown modeled by' Joanna changed to a long gown \he . othett ~ vtee president Paul Wunsch at Hall Gleason, arid- stefan Br;mn's day. Travilla complied.•.On .the olhet the recent N.UOnal Fashion and Bou­ bi.ck .broadtail coat with 'rose' fox hand, she thought the designer'.s ~· tique ShoW hclre. I triln Worn by actreas lASlle Parrish. low:..t.he-kn~ c_otton wrap dre-, Does ~ mean that jeans are All the clothes, including: dramatic $150) was just nght for a ~t trip dead1 "'lbel'e'• defmitely a move to. evening dresses by Oberson, cottons a- Frankie . Welch~ in. Alexandrfl, ward . ~; Brooks Brothers-type 7 by- Kay ·Le Kav ·and Adler, knits by a.~ne of her favorite shop1. stylinl again,• says Wunsch. "But . ~ ,Nirkam and Dorina, and -day ~ · * ·the thingtbat really killed jeans was I~ -evening dfelses.by Niba, ~ jlcces- FAN.DOM-The sold-out stln. baa -· badultry. 'lW' ~ sorized b:r jewelry from ~ =on· U. big Bob .....JldP . ~ bltb that tbef " .At\a Shop d ex1ra... .._. otblt • ttaturaJ Hlsklty.at~ •• 12 at the'cmtume eoum, )I.. of, . ' ~:i~~-~ .illmse to ~ : .. f

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Dress cu back plans .. upset 1as-1ion center

F~ G~ rge Mo eybun ~ f. corl'(; pondent of The<. r i.~ Ur:n ScJence Monitor New York This 1::- no time to ruffle the feathers of the h~ l -p;·esr;(d U.S. fashion in­ dustry. Ask the White House. New York City'& financially : r. rtri:· gling r.arment industry was al­ re<.o. on pins and needles even before o:i -t r mod 1 and now First Lady, l s. Be:ty h ord, decided recently to r . i r ubllc ter wardrob shopping I •ans. t.. l- told reporttrs she intended ~ cit • c , an her purchase of new, t .,.-. !' l ,. ... xpen de l[Ii r aresses for White ., . ·...... House i'ui.1-::tit"•~ because of current r "conor...-.4c. m.c.1tkru. . t- Her th:it:y Intentions had scarcely left her mouth when fur - and rumors !. . ' ·.f!: t. to fly 1n mid-Manhattan's .~ spraw: . .g [~r.C~ through some of the city's most t r!l oneble department stores...... No one 1. hi ·h :·ashion circles ques· tioned l.cr rootive - but more than a few <:: c.·OW's were ralo;ed over what impa-Ot .r.e First Lady's cutback m!g .t htv on other women shoppers. ~· ' I h· rk,·r~ just shrug On lh ·" U E t-laden streets of the gn.rmnt · "tier - where some 200,000 New Y . • • s :nait~ their llvtn pro­ d..icln r... r tn "l $7 billlon c.rth of c'ot . r. '-'nr ttl1e third larr . ~ in· c try 'r t 1e U.S., t ·-":t are quk • to AJnt eiu') - :hf.. "' were r "rily t°'e v:.::i mon ptatnt: "1 nd r o, ,.-n ~w?'' 'c+II ; .st Mrs. Ford'-:. r.r>c •• • ~l""M : Jrt r. ;.cw deslf'I' { u. . ·:c..n the l. 1• r-

wY L · • ., F .. 1 1.. 1rs. For pu~s fr:shion i~d~ n p1;;s c..nd nz-:- ·~- s

' y 1 1~ Wt , . r.c, ~NCE P l~'i'• G X.:::TV 41 f "•= fe"i V8d

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A MESSAGE TO THE PUBLIC:

And, because the fashion pace-setters will not settle for less than American creativity and American cra£ts­ manship, women all over the country will·be insisting on American fashions.

We welcome this widening trend and all it means :for the national economy - more jobs for American workers ••• more production and profits to keep American man ... ufacturers in business ••• and much-needed dollars staying home to help restore our beleaguered balance of trade. '

We salute the women.of America - for their discerning rashion sense, for their loyalty to the American worker and to American industry, for their invaluable help in our common battle to beat the recession.

Louis Stulberg, President; ·International L?-dies' Garment Workers'--tJn

For a free copy of our latest f~shion booi

Ul\ION LA!:SEL DEPARTMENT, INTERNATIONAL LADIES I GARMENT viORKERS' UNION - Dept~ WWD-2 22 \\'est 38th Street, New York, New York i.0018. I / POLITICAL DEPARTMENT INTERNATIONAL LADIES' GARMENT WORKERS' UNION 1710 BROADWAY, NEW YORK, N. Y. 10019 I Ji'.'! I F f I '-'TAT F:S P()STt.l

• 'J

Mrs. Sheila Weidenfeld, Press Secretary to Mrs. Gerald Ford The White House Washington, D. C. Bill:

This is the letter we discussed on the phone today.

If you want to address the letter to Evelyn Dubrow, I'll send copies to the Times & Post.

Thanks.

!Patti dtitat.ton CABLE ADDRESS: ILGWU-NEW YORK • PHONE: COLUMBUS 5-7000

AFL-CIO

1710 BROADWAY • NEW YORK, N.Y. 10019

EVELYN DUBROW LEGISLATIVE REPRESENTATIVE, WASHINGTON OFFICE LOUIS STULBERG !49 "D" STREET, S.E., WASHINGTON, O.C. PRESIDENT PHONE 202-547-4399 February 6, 1975 SOL C. CHAI KIN GENERAL SECRETARY·TREAS.

WILBUR DANIELS Mrs. Sheila Weidenfeld, EXECUTIVE VICE-PRESIDENT Press Secretary to Mrs. Gerald Ford E. HOWARD MOLISANI FIRST VICE-PRESIDENT The White House • Washington, D. C •

DAVID DUBINSKY HONORARY PRESIDENT Dear Mrs. Weidenfeld:

• Confirming our telephone conversation of this afternoon, I am

GENERAL EXECUTIVE BOARD enclosing a copy of the proposed advertising which is to appear in the

SHELLEY APPLETON NEW YORK TIMES, the WASHINGTON POST and papers across the

MORRIS BIALIS country around George Washington's Birthday.

NICHOLAS S. BONANNO

ISRAEL BRESLOW We would be most appreciative if Mrs. Ford would give us

SIMON BRESNER permission to use her name in connection with our indication that the First Lady is selecting American designs and American manufacturers' ABE DOLGEN fashions. DAVID GINGOLD Jt SOL GREENE I am most appreciative of your willingness to pursue this request MURRAY GROSS with her and I look forward to a favorable reply. SAM JANIS EDWARD KRAMER My warm regards to you. DOUGLAS LEVIN

HENOCH MENDELSUND

SALVATORE NOTO

WILLIAM ROSS ALBERTO E. SANCHEZ iJ~71Lr EDWARD SCHNEIDER Evelyn Dubrow MATTHEW SCHOENWALD Legislative Representative FREDERICK SIEMS CORNELIUS WALL ED/cm opeiu 153 encl. •· THE FIRST LADY'S FIRST CHOICE IS AMERICAN FASHION

Thank, you, Betty Ford, for your selection of American designers, American fabrics and American fashions for your wardrobe.

Millions of American women are following your lead. Before they buy a garment, they look for our union label. It says, Made in USA. It means designed and made by Americans for Americans, like you.

Right now, increasing the demand for American fashions is particularly vital to our Nation's economy. It keeps more Ameri. can workers employed and more American manufacturers in business.

At the ILGWU, we are doing everything we can to keep America strong, stitch by stitch,

union (signed) logo union president CABLE ADDRESS: ILGWU-NEW YORK • PHONE: COLUMBUS 5-7000

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! ' ' AFL-CIO ! MADE IN U.S.A. I L____ ------·-·1

1710 BROADWAY • NEW YORK, N.Y. 10019

EVELYN DUBROW LEGISLATIVE REPRESENTATIVE, WABHINGTON OFFICE LOUIS STULBERG 149 "D" STREET, S.E., WASHINGTON, D.C. PRESIDENT PHONE 202-1547-4399 February 14, 1975 SOL C. CHAI KIN GENERAL SECRETARY-TREAS.

WILBUR DANIELS EXECUTIVE VICE-PRESIDENT Mrs. Sheila Weidenfeld, Press Secretary to E. HOWARD MOLISANI Mrs. Gerald R. Ford FIRST VICE-PRESIDENT The White House • Washington, D.C •

DAVID DUBINSKY HONORARY PRESIDENT Dear Mrs. Weidenfeld: • I just wanted to express my thanks to you for the prompt response GENERAL EXECUTIVE BOARD to the ILG1s request to use the First Lady's name in our ad. SHELLEY APPLETON MORRIS BIALIS We, of course, are delighted with her appreciation of American NICHOLAS S. BONANNO designers and American workers in the field of women's clothing and ISRAEL BRESLOW I know it will warm the hearts of our members to learn of her support. SIMON BRESNER ABE DOLGEN An appropriate message of appreciation will be reaching her very DAVID GINGOLD shortly from the leaders of my union. SOL GREENE

MURRAY GROSS In the meantime, I do want you to know how grateful I am to you SAM JANIS for your cooperation.

EDWARD KRAMER

DOUGLAS LEVIN Please give my warm regards to your father.

HENOCH MENDELSUND

SALVATORE NOTO Sincerely yours,

WILLIAM ROSS ALBERTO E. SANCHEZ ~~ EDWARD SCHNEIDER

MATTHEW SCHOENWALD Evelyn Dubrow Legislative Representative FREDERICK SIEMS

CORNELIUS WALL ED/cm opeiu 153 ... EVELYN DUBROW, Legislative Representative INTERNATIONAL l LADIES' GARMENT WORKERS' UNION • 149 "D" STREET, S. E. ! WASHINGTON, D. C. 20003

Mrs. Sheila Weidenfeld, Press Secretary to Mrs. Gerald R. Ford The White House Washington, D.C.

~($)188