Dairy Milk is owned, produced and marketed by in the global market and by Hershey Company in the United States. It is a confectionary and is associated with the industry. It was introduced to the consumer market in the year 1905 by Cadbury Company in the United Kingdom and later its products were sold globally because of its immense popularity. Dairy Milk In the year 2014, was ranked as the best chocolate bar in the United Kingdom. Some of its competitors are as follows- Dairy Milk is the biggest and most accepted chocolate brand in the world. It caters to every age and class of people. It has positioned itself as something sweet that is necessary for everyone because of its exquisite taste. Dairy Milk Product line started its first bar with the higher consistency of milk chocolate. In the year 1926, Fruit & Nut was launched as part of its line and later in the year 1933, it was followed by Whole Nut. Currently, variants of Dairy Milk includes- Dairy Milk Dairy Milk Big Taste Triple Choc Sensation Dairy Milk Big Taste Toffee Whole Nut Dairy Milk Turkish Dairy Milk Big Taste Crunch Dairy Milk Bubbly Dairy Milk with Bits Dairy Milk Dairy Milk Roast Almond Dairy Milk Crackle Dairy Milk Fruit and Nut – made with almonds and raisins Dairy Milk Caramel Dairy Milk Puddles Mint Dairy Milk Little Bar Dairy Milk Whole Nut- made with hazelnuts Dairy Milk Ritz- introduced in the United Kingdom in the year 2014 and includes Salty-Ritz crackers Marketing Mix of Dairy Milk Place in the Marketing Mix of Dairy Milk : is a global brand with its products sold in several countries like France, China, Brazil, Russia, Canada, Italy, India, United Kingdom and Pakistan. Manufacturing of different varieties of Dairy Milk takes place in Poland, France and Ireland. Cadbury started marketing its products in India in the year 1948 and presently owns four sales offices and five manufacturing-offices. Dairy Milk has an intensive policy for distribution of its products and hence has created a capable and efficient transportation chain. The product is easily available in any

Summarized by © lakhasly.com