猀愀洀漀愀 琀漀甀爀椀猀洀 愀甀琀栀漀爀椀琀礀 䄀渀渀甀愀氀 爀攀瀀漀爀琀 ㈀ 㐀ⴀ㈀ 㔀 眀眀眀⸀猀愀洀漀愀⸀琀爀愀瘀攀氀
28 December 201 6
The Honourable Speaker of the House Afioga Leaupepe Toleafoa Apulu Fa’afisi Legislative Assembly MULINUU
SAMOA TOUR ISM AUTHORITY ANNUAL REPORT 2014 - 2015
In accordance with Section 23 of the Public Bodies (Performance and Accountab ility) Act 2001, I have the privilege to submit before Parliament the Annual Report of the Samoa Tourism Authority for the financial year, July 201 4 to June 201 5 .
Faafetai,
Tuilaepa Fatialofa Lupesoli’ai Dr. Sailele Malielegaoi MINISTER OF TOURISM
Samoa Tourism Annual Report 2014 - 2015 1
Table of Contents
1.0 MESSAGE FROM THE MINISTER …………………………………………………………………………………… … 3
2.0 MESSAGE FROM THE CHIEF EXECUTIVE OFFICER ……………………………………………… ………. 5
3.0 EXECUTIVE SUMMARY …………………………………………………………………………………………………….. 7
4.0 MARKETING AND PROMOTIONS …...... 11
5.0 PLANNING & DEVELOPMENT ………………………………………………………………………………………. . 20
6.0 RESEARCH AND STATISTICS ………………………………………………………………………………… …. …… . 3 6
7.0 POLICY A ND SECTOR COORDINATI ON.. …………………………………………… … 4 3
8.0 FINANCE AND CORPORATE SERVICES …………………………………… …………… … . . 4 7
9.0 ANNUAL ACCOUNTS FOR THE YEAR ENDED 30 JUNE 201 5 ………………………………… …… 52
Samoa Tourism Annual Report 2014 - 2015 2
1.0 MESSAGE FRO M THE MINISTER
The Samoa Tourism Authority is the government agency mandated to coordinate sector development and I , together with the Board of Directors hereby present the Annual Report and A ccounts for the Financial Year July 201 4 to June 201 5 . This y ear marks the launch of a new Tourism Sector Plan for the period 2014 to 2019 on the Vision that ‘by 2019 Samoa will have a growing tourism sector, which engages our visitors and people and is recognised as the leading Pacific destination for sustainable t ourism’.
The highlights for this financial year was the diligent preparations by Samoa of which the tourism sector was an integral part in the coordination of the United Nations Small Island States (SIDS) Conference in September 2014. The preparation for the Conference had g ained significant support in the improvement of national infrastructure but also towards competitive debt financing for business enhancements.
Tourism continues to play a leading role in the development of Samoa with its current contri bution of more than 2 0 % to national GDP, and registered tourism earnings for this financial year at approximately $340.5m illion Tala hav ing increased by 4.73% or $15.4m , when compared to the previous financial year , or has increased by 11% or $34.1m illion whe n compared to base year 2010. This is mainly attributed to an increase in both visitor arrivals as well as an increase in average spending per visitor for the period under review. Total earnings for the Financial Year is also the highest earni ngs recorded , exceeding the previous highest target achieved in FY 2011/12 period.
This financial year has witnessed the registration of new tourism investment of 23 new accommodation facilities within the various categories w here 8 are now operational with the rest at th e planning stage. One of these milestones is the opening of the Return to Paradise Resort at the famous location of the Gary Cooper Hollywood Movie “Return to Paradise” filmed at Matautu , Lefaga. Tourist Attractions are significant in telling tourists our story as a Culture and People, and one of the developments to ensure this was the further enhancements of the Samoa Cultural Village as further developed and enhanced during this reported period.
The importance of sanitation in tourism development is signi ficant and has seen the promotion of a National Beautification programme that has launch ed the Garden Toilet
Samoa Tourism Annual Report 2014 - 2015 3
design by STA supported by the visit of the United Nations appointed Mr. Toilet Jack Sim who was bestowed the Chief Title Tuifalevao of the village of Falevao and thereafter in the same year launch ed the International Toilet Day on the 19 th of November of each year as per the Sanitation Project administered by the Ministry of Natural Resources & Environment.
It is also within this financial year that development in the training of human resources and the building of capacities in the specialised tourism faculties was implemented with vigor and most especially in culinary to promote great dining, feasting and drinking in traditional , organic and intern ational cuisine, concoction s, infusions and beverages. The significant training programmes this year were made most important and more frequent due to the major international events happening in the country during this financial year.
As I often remind, Tourism is every one’s business as the success of the development of sustainable tourism is reliant on the diligence of the tourism employees and stakeholders to provide excellent products and services that will exceed our tourists expectations, whilst gov ernment is to ensure that the governance parameters ensures the safety and tranquility of our nation to sustain the hospitality culture of our people and the ambience of the beauty and cleanliness of our country of which tourists now refer to as ‘Beautiful Samoa’ and is emanated through the positive behaviour of our people and as told by many of our international SIDS delegations.
My final remarks is to thank all of Samoa which is inclusive of the Board and Staff for the work implemented in this financial year that serves another year of successfully sustaining the benefits of tourism for our country , and in the same vein also thank our Development Partners for their support . Faamalo le tauatai ma ia saga viia pea le Atua Soifua o Samoa i galuega ua o tatou faatino ona o ona tagata ma ona Viiga.
Ia Manuia!
Tuilaepa Fatialofa Lupesoli’ai Dr. Sailele Malielegaoi Minister of Tourism
Samoa Tourism Annual Report 2014 - 2015 4
2.0 FROM THE CHIEF EXECUTIVE OFFICER
First and foremost we would like to echo the sentiments of the Prime Minister in e x tending our gratitude to the Tourism Development Partners such as the N ew Z ealand Aid Programme, and the United Nations Development Programme (GEF) . I also wish to thank the G overnment of Samoa for its support rendered the tourism sector through the annua l budget allocations and other assistances provided the sector as one of government’s identified national development priorities . The sector also wishes to thank the Minister of Tourism and Prime Minister for his vision in continuing the development suppor t and direction in the coordination of the sector and the promotion of national support for Tourism.
The content of this report, features in detailthe annual programme and ac tivities implemented within the reported period . This year sets out a new directi on in the i mplementation of the new Tourism Sector Plan 2014 – 2019 as well as the continuation of the consultations in setting an activity design to guide the New Zealand assistance to the sector , and noting that the thematic areas identified by the natio nal wide approach consultations comprised of Destination Marketing and Research, Product Development and HRD Training, Investment and Business Enabling Environment, and Transport Infrastructure and Access. The current Tourism Sector Plan addresses the issu es and opportunities that the sector will coordinate in activities within its short to long term programmes for the achievement of the forthcoming desired outcomes.
The Minister’s Statement has provided some of the significant highlights during the reporte d period which included the preparations for major events in our country and prompting significant capacity building in tourism and hospitality services. One of the new tourism products realised during this period is in the category of holiday homes which will continue to be a strong feature in the near future.
A new record number of trainees were recorded during this period and has benefitted the sector and new employees accordingly.
On behalf of the Chairman and the STA Board Directors, I would like to e xtend our appreciation to the Tourism Industry and all stakeholders who together with all Samoans made this year another wonderful year for Sustainable Tourism in our country, ‘Beautiful Samoa’.
Samoa Tourism Annual Report 2014 - 2015 5
I also take this opportunity to thank the Management and Staf f whom without the work would not have been performed with much quality, and of course our combined appreciation is to God. Father w hom without nothing could be done or be possible. To Him be the Glory!
Ma le fa ’ aaloalo tele lava
Papalii Matatamalii So nja Hunter CHIEF EXECUTIVE OFFICER
Samoa Tourism Annual Report 2014 - 2015 6
3.0 EXECUTIVE SUMMARY
This Annual Report covers the Financial Year July 201 4 - June 201 5 . Government’s commitment to the development of the tourism sector in driving national economic growth remains. The Financial grant for the reported Financial Year was $10,187,000 tala budget and was a 15.6% decrease from the previous financial year.
The Authority is required to report on government investment and its strategic sector positions and performance. This r eport endeavours to report on the performance of the Authority and the sector in the Financial Year July 2014 to June 2015.
The report focuses on the strategic focus and work plans implemented by the Authority in establishing a sector vision that ‘by 2019 Samoa will have a growing tourism sector, which engages our visitors and people and is recognised as the leading Pacific destination for sustainable tourism’. The Samoa Tourism Sector Plan 2014 – 2019 was launched and followed closely by the Authority in c oordinating the development of the tourism sector. The report emphasize the functions of the Authority as stipulated by the Tourism Development Act 2012, and outlines the main functions of each division together with change the establishment of the Policy & Sector Coordination Division to support policy advise to the Board and the roles in Sector Coordination. The Authority has continued to engage the Tourism Industry and the Host Communities in efforts to ensure the tourism development objectives and over all national support for tourism. Tourism Development continues to be the economic activity that contributes to the development of Host communities. It is in this Financial Period that Samoa played host to the United Nation SIDS Conference.
The Samoa Touri sm Authority Management and Staff continue to persevere in implementing actions that ensures awareness in the tourist source markets, research and planning information important in the decision making processes of the Sector, as well as provide advise on p roduct and services development and providing due support in training to further enhance tourism workforce skills. The Authority continues to work with line Ministries to advise and seek assistance for Tourism Climate Change Adaptation and means to ensure a more Beautiful Samoa. The implementation of the plans will lead also to Sustainable Tourism as identified by Samoa as the most suitable for its islands in the prioritizing of actions to ensure the sustainability of the Samoan Culture, Beautiful Environme nt, benefits to the Industry, the Host Community and Samoa at large.
Samoa Tourism Annual Report 2014 - 2015 7
The challenges to tourism development remains to be limitations in air access, desirable attractions for experiential purposes and demand for key Accommodation categories. 3 .1 Functions of the Authority
The core functions of the Authority as set out in its main Legislation – Tourism Development Act 2012 Part V Section 16(1) , (a) – (m) are stipulated below :
1) The Authority shall be responsible for the administration, promotion and regulat ion of tourism industry in Samoa in accordance with this Act, and other relevant laws.
a) hosting or participating in any forum or meeting in relation to any purpose provided for under this Act, and ensuring that the resolutions of any forum convened to prom ote engagement between relevant stakeholders are auctioned and addressed for the benefit of tourism in Samoa; b) formulating proposals for incentive schemes to develop tourism, and performing any function and exercising any power in relation to the approval of incentives for any tourism business in accordance with any law giving such a role to the Authority; c) formulating tourism related policies and preparing and approving the tourism development plans, and advising the Minister and Government in relation to such policy and planning matters; d) ensuring that consultation takes place with other government agencies in relation to the enforcement of laws affecting tourism, and developing processes and procedures whereby such laws may be more effectively implemented through streamlined processes and other appropriate means; e) participation in the administration of the licensing requirements applying to providers of tourism accommodation and other tourism businesses in accordance with this Act and the Business Licenses Act 1998; f) ensuring that appropriate standards and systems of ratings are formulated for the tourism industry and applied through the licensing regimes, and by other appropriate means; g) administering an inspectorate to monitor and report on any aspect of tourism and tourism businesses as required by this Act, and to conduct such inspections and investigations as are necessary for the effective implementation of this Act; h) maintaining records, statistics and accounts in relation to its functions under this Act; i) implementing marketing strategies and promotional activities; j) undertaking research into any matter concerning tourism;
Samoa Tourism Annual Report 2014 - 2015 8
k) monitoring the effectiveness of the marketing and promotional activities, verifying the statistics, records and projections relat ing to tourism, and making recommendations to enhance the effectiveness of such programs and activities; l) disseminating information relevant to tourism in Samoa; and m) doing all other acts and things to implement this Act effectively and the provisions of a ny laws under which it has functions, powers and responsibilities.
3.2 Core Functions as stipulated by its Corporate and Annual Plan s
Encourage private sector investment in the tourist and visitor industry Encourage visits to Samoa by people from other co untries, including travel and holidays within Samoa Encourage the development and improvement of accommodation facilities for tourists Coordinate and improve the activities of all sectors providing these services Advise the Government and the private secto r on all matters relating to tourism Prepare, implement and maintain comprehensive tourism development and marketing plans for Samoa.
3 . 3 Marketing & Promotions Division
The Marketing and Promotions Division implements activities in selected internation al markets, which target the enhancement of destination awareness, interest and demand. These activities are broadly categorised as direct marketing, travel trade activity, international media and public relations, events and meetings and partnerships.
3 . 4 Planning & Development Division
The Planning & Development Division facilitates and promotes the improvement of new and existing tourism products through product consultation and advisory, enforcement of minimum standards for accommodations, periodic si te inspections, support for accessing funding and finance, as well as human resource development, awareness and education . Tourism Climate Change projects are also coordinated by the division.
3 . 5 Research & Statistics Division
The Research & Statistics Di vision is solely responsible for the compilation and analysis of all information pertaining to the tourism sector and industry. Further, they also conduct surveys
Samoa Tourism Annual Report 2014 - 2015 9
on tourist emerging related issues from time to time based on requirements from the Board, Ma nagement and stakeholders.
3 . 6 Policy and Sector Coordination Division
The Policy Advice Division had refer Supervision directly to Sector Coordinator in line with the majority of its functions and direct assistance with work of the Sector otherwise, stil l reporting direct to Chief Executive Officer where needed and for convenience given the diverse range of its duties and tasks. This division has continued to lead the way in providing advice relating to the Government’s objectives to achieve motto of ‘B eautiful Samoa’ Samoa Lalelei over the longer term with a specific focus on the Community, the Tourism Industry, the Government as well as the Authority’s requirements. This division is also responsible for the implementation of approved recommendations a ssociated with the development of new or the review of existing strategic policies. This division also plays the lead coordination role in the National Beautification Committee (NBC) activities
3.7 Finance & Corporate Services Division
The Finance and Cor porate Service Division is responsible for the management of the Authority’s financial resources. They also provide the necessary administrative and support services to the core output divisions. More importantly, it is also responsible for overseeing and coordinating the human resources of the Authority.
3.8 Board of Directors July 201 4 - June 201 5 1. Afoa Amituanai Faleulu Mauli Chairman 2. Aanamaitu Tauiliili Pasikale Director 3. Adele Kruse Director 4. Leota Lu II Director 5. Fred Grey Director 6. Mark Pitt Director 7. Papalii Matatamalii Sonja Hunter CEO
3.9 Management July 201 4 - June 201 5 1. Papalii Matatamalii Sonja Hunter Chief Executive Officer 2. Pativaine Petaia - Tevita Manager Finance & Corporate Services 3. Dwayne Bentley Manager Marketing & Promotions 4. Kitiona Pogi Manager Research & Statistics 5. Faamatu a inu Suifua Manager Planning & Development 6. Dulcie Wong Sin Simanu Tourism Sector Coordinator 7. Amiaf olau Afamasaga Tourism C yclone Recovery Programme Coordinator
Samoa Tourism Annual Report 2014 - 2015 10
Samoa Tourism Annual Report 2014 - 2015 11
4.0 MARKETING A ND PROMOTIONS
Overview
Activities, focused on improv ing consumer and trade interest and demand were implemented in selected source markets during the year. These were promoted across digital and traditional channels as well as in - person, and were rolled - out mostly in New Zealand and Australia. The most notable was the 'Beautiful Samoa' campaign. 'Beautiful Samoa' is the over - arching brand message for the 'Vi sit Samoa Year 2016' campaign. The new promotion includes new TV commercials, destination images a nd collateral .
In January, a significant milestone was reached when the Sheraton brand opened its first property in Samoa with the launch of the Sheraton Samoa Aggies Grey’s Resort. The development bodes well for the destination and additional momentum i s expected with the opening of the second Sheraton property (Sheraton Samoa Aggie Grey's Hotel) as well as the Taumeasina Island Resort during FY2015/2016.
Competition in the short - haul travel market remained strong during the year. This trend will contin ue and largely influenced by a combination of factors which impact on destination - appeal. One such factor is access, which is highly - c ritical, in the case of Samoa. During the year, no new - route developments were noted. Also, capacity between the lucrativ e Australian - market and Samoa continued to fluctuate with direct services rangin g between 2 - 4 per week. The biggest ever Samoa Tourism Exchange took place in May. The event, now in its seventh year attracted more than 50 Buyers from New Zealand, Australia , American Samoa, USA, Canada, UK, Europe, China and South Korea and 38 Sellers ranging from resorts and hotels to tour operators. Trade interest in the destination remains healthy.
Towards the end of the ye ar, Samoa.travel was refreshed. Its look and fe el was overhauled and a comprehensive site audit was conducted to review, update and create website copy. Whilst activities focused largely on New Zealand and Australia, targeted campaigns also continued in American Samoa, USA, Canada, UK, Europe, China an d South Korea.
During the year, a dedicated STA Australia Market Representative Office was opened in Sydney. The Office and the STA New Zealand Market Representative Office r s are operated directly by
Samoa Tourism Annual Report 2014 - 2015 12
STA. In addition, Market Representation and Partnersh ip arrangements continued in North America, U K/Europe, China and South Korea.
The Head Office Marketing and Promotions team continued to play key roles in strategic development, linking the tourism - plant with international markets, providing support in th e implementation of activities and the delivery of quality visitor information services.
4.1 Direct Marketing
4.1.1 Advertising Destination - branded consumer and trade advertisements were placed across digital, print, TV and radio channels. These were c ustomised in terms of market - segments (e.g. holiday/leisure, romance, business, etc) and the applicable destination attributes most desired by the target audience.
Market Campaigns/Placements Description North America 1 Press, magazines, online Australi a 23 TV, press, magazines, online, radio UK/Europe 30 Press, magazines, online New Zealand 36 TV, press, magazines, online, radio Am Samoa 40 Press, radio, outdoor
In most cases, travel - packages and contact information were included in the advertisem ents to facilitate enquiries and stimulate interest.
The 'Beautiful Samoa' campaign was launched in June in Australia. The campaign will be rolled out in other markets during FY 2015/2016 and features new commercials, images and style - guide. Beautiful S amoa is overarching marketing campaign which will drive the 'Visit Samoa 2016' initiative.
4.1.2 Promotional Materials A suite of collateral including general and special - interest brochures were developed and distributed throughout the year. And in - li ne with the launch of 'Beautiful Samoa', the new style guide will be applied to all promotional collateral.
Samoa Tourism Annual Report 2014 - 2015 13
4.1.3 Online Development
4.1.3.1 Samoa.travel
Samoa.travel, the main portal for visitor information, performed well during the year. Overall traffic increased by 9%, with approximately 69% of traffic originating from New Zealand, Australia and the USA.
Samoa.travel - Google Analytics Report 2014 - 2015 Overview 14/15 13/14 Change Top Content Visits 405,936 370,028 10% Page views
Unique Vi sitors 296,474 269,273 10% 1) Homepage 198,620 Page views 1,600,824 1,739,487 - 8% 2) Sightseeing 39,868 Pages/visit 3.94 4.7 - 16% 4) Accommodation 25,303 3) Sightseeing/To - Sua - O cean - Avg . Time on Site 0:03:41 0:04:16 - 22,163 T rench Bounce Rate 55.59% 50.07% 11% 5) Things To Do 21,575 New Sessions 72.02% 71.28% 1% Visits by Country of Origin Traffic Sources Country Visits Share Source Visits
New Zealand 33% Referral 179,564 133,704 Australia 85,492 21% Organic Search 154,784
USA 15% Direct 52,490 61,269
Samoa 6% Paid Search 8,617 24,471 Germany 5,373 4% Social 7,119
UK 3% Other 3,202 14,176 Canada 6,545 2% Display 131 India 4,339 1% Email 62
France 1% 2,8 35 Switzerland 2,564 1%
Throughout the year, search engine marketing and optimization campaigns (such as Google Advertising) were implemented. The growth in traffic can be attributed to these activities.
The look and feel of Samoa .travel was refreshed during the year. In addition, (website) copy and structure were improved upon, following a comprehensive site audit. These efforts are part and parcel efforts to improve the 'user - experience' and will be pursued on an ongoing basis.
Samoa Tourism Annual Report 2014 - 2015 14
4.1.3.2 Social Media Social media platforms were used, with good - effect, to complement promotional efforts throughout the year. Whilst the number of Twitter followers declined, the number of followers , well reach and engagement through Facebook and Yo uTube increased noticeably. And during the year, the official Instagram account (@samoatourism) was established.
Channel 2014/2015 2013/2014 43,886 LIKES 32,475 LIKES Facebook 18,374,895 REACH 1,499,487 REACH YouTube 235,461 VIEWS 228,680 VIEWS Twit ter 68,935 FOLLOWERS 80,491 FOLLOWERS Inst a gram Approx . 5,000 FOLLOWERS Not applicable
4.1.3. 3 Samoa Direct The Samoa Direct online booking engine continued to act as a key distribution channel for many operators. Digital advertising campaigns were con ducted mostly in New Zealand and Australia to drive traffic and bookings. The number of participating operators remained largely the same.
Participating Operators 2014 - 2015 2013 - 2014 Category Qty Category Qty Deluxe 4 Deluxe 4 Superior 8 Superior Sta ndard 8 Standard 20 Standard 21 Budget 15 Budget 18 Beach Fale 10 Beach Fale 10
In the New Y ear, efforts to enhance Samoa Direct will be undertaken including the assessment of including other visitor services and activities.
4.2 Travel Trade Activity
4.2.1 Joint Marketing Campaigns Collaborative promotional efforts, in the form of joint marketing campaigns, continued with the travel trade. These campaigns utilized trade distribution and promotional mediums including digital, press and TV channels. Such campaigns were also promoted to affiliated retail agents.
Samoa Tourism Annual Report 2014 - 2015 15
Joint campaigns are mostly co - funded by the STA and Tour Operators and are therefore cost - effective.
Market Qty NZ 25 Australia 9 UK/Europe 6 North America 3 Asia (China/Korea) 6
4. 2.2 Trade Familiarisations
Destination familiarisation trips for retail travel and reservations consultants continued. These are important in terms of education and experience. Most of the familiarisation trips were from Australia, UK/Europe and Asia.
Market Qty North America 2 Australia 2 Asia (China, South Korea) 2 UK/Europe 2 New Zealand 3
4.2.3 Agent Training Travel agent training (for frontline agents) was carried, mostly in main metropolitan and regional centres. Updates and training s provide the opportunity to enhance relations and knowledge, which are helpful in promoting travel - agent recommendation among potential travelers.
Market Agents Trained Asia 80 North America 102 New Zealand 467 UK/Europe 507 Australia 639
4.2.4 Tour Operators with Samoa Programs Tour Operators play a key role in destination marketing efforts and focus remains on promoting close - ties and introducing new partners to sell Samoa.
Samoa Tourism Annual Report 2014 - 2015 16
Market No. Air New Zealand/AOT, A dventuretours, GO H olidays (Harvey World, United Travel, GO Brokers, Travelsmart, Travel Managers) New Zealand 15 House of Travel, Infinity (Flight Centre, Student Travel), Island Holidays, Lifestyle Holidays, Mondo Travel, Outdoor NZ, GTA Travel, PackYaBags, Our Pacific, STA Travel, Exped ia, Booking.com Helloworld Holidays, Qantas Holidays, Viva Holidays, Ignite Holidays, Infinity Holidays (Flight Centre), Relaxaway Holidays, The Perfect Holidays (The Perfect Wave), Island Escape Holidays, Pin Australia 20 Point Travel Group, The Travel C orporation (Creative Holidays, Coral Seas), Virgin Australia Holidays, Omniche Holidays, GTA Travel, Millennium Travel, Fishing Getaway, Expedia, Wotif, Booking.Com, Webjet, Pacific Bedbank Travel Nation, GAP Travel, Dialaflight, All Ways, Tailor Made, Transpacific Holidays, Audley Travel, Austravel, Travelbag, Travel 2, 25 Tailor Made Travel, Jetset Holidays, Destinology, Turquoise Holidays,
Gullivers Tours, Cox & Kings, Tropical Sky, Simplexity, Manning
Travel, Travel Republic UK, Exped ia, Edwin Dorin, Opodo, STA UK/Europe Travel, Experience Holidays
Germany (27), Netherlands (5), Switzerland (4), Denmark (1), 51 Belgium (1), Norway (2), Austria (3), Italy (1), France (3), Czech (1), Sweden (1), Spain (1), Slovakia (1) Goway, Air N ew Zealand Vacations, Islands in the Sun/Travel 2, Fight Centre USA (Liberty Travel, GOGO Vacations, Travel North 12 Associates), Pacificislands.com, Springboard Vacations, McCoy America Custom Travel, Sunspots International, Travel S cene, South Seas Adventures, Boomerang Tours, Andersons Asia (China; 5 CYTS/Sparkle Tours, Caissa, 6renyou, Dream TnE, Palmtour South Korea) Other 3 Rosie Holidays, ATS Pacific (Pacific)
4.3 International Media & Public Relations
4.3.1 Media Visit Program Media visits are a cost - effecti ve way to generate targeted and mass publicity. As part of the program travel - writers are guided through travel - storylines and experiences which are developed in collaboration with media outlets. Visits are supported by accommodation operators, and to so me - extent airlines
Samoa Tourism Annual Report 2014 - 2015 17
Market Visits Outlets Nookie/OK Magazine, Holiday Travel TV, Good Weekend (Fairfax), Radio 2UE, The Guardian/STA Travel, ELLE, Australia 10 Adventure Angler TV/FOX Sports, W by White Wolfe.com, Cannon Australia, Australian Triathlet e,
My Wedding, Let's Travel, NZ Herald, Life & Leisure, NZ New Zealand 8 Weddings, M2 Magazine, 220 Triathlon, NZ Triathlon
TVE/Doc & Road (PACIFIC Documentary); Candis UK/EU 2 Magazine, BBC From Our Own Correspondent/Jewish Chronicle, Chelsea Monthly Asia 2 Menz Mercedes & MK Citylife; Lonely Planet (China, Sth Korea) USA 1 Islands, LATimes.com;
4.3.2 Generated Articles & Features
Numerous articles were generated as a result of media visits and releases.
Market Qty New Zealand 17 Print, TV, online Australia 28 Print, TV, online UK/Europe 35 Print, online Asia (China, S ou th Korea) 4 Print, online North America 1 Print, online
4.3.3 Media Releases
A number of media releases highlighting various promotions, high - interest storylines and events were circulated during the year.
Market Qty New Zealand 8 Australia 10 North America 3 UK/Europe 4
Samoa Tourism Annual Report 2014 - 2015 18
4.4 Events and Meetings
4.4.1 Trade and Consumer Shows Exhibitions at important trade and consumer travel shows and events continued. to help promote elements of Samoa's destination offer as well as travel deals. Held annually, Samoa's flagship travel - trade event, the Samoa Tourism Exchange, continues to go from strength to strength. This year, more than 50 Buyers from New Zealand, Aus tralia, American Samoa, USA, Canada, UK, Europe, China and South Korea and 38 Sellers ranging from resorts and hotels to tour operators, participated.
The following table highlights the major Events at which Samoa was represented:
Market No. Shows New Flight Centre Expos (3), House of Travel Expos, STE, PAICE 6 Z ealand (Pacific Area Incentives & Conference Expo) Travel Industry Exhibition, Trade Travel Expo (2), Sydney International Boat Show, South Pacific Tourism Exchange, Australia 18 Treasures of th e South Pacific (8), Flight Centre Expos (2), AIME, STA Trade Appreciation, Beautiful Samoa Roadshow, Taste PATA UK, PATA Quiz Newcastle, ANTOR Meets the Media, ANTOR WTM Meeting, ANTOR meets BGTW, Cowes, Bird Fair and City Polo, ANTOR meets the Travel Trade, South UK/Europe 18 Pacific UK Roadshow, ITB Berlin, Unite Pacific Australasia & Far East, Travel Nation Training Evening, Adventure Travel Show, The Wedding Fair, PATA Exchange, SPTO Europe Roadshow, WTM, Aussie Tours Roadshow Boom erang South Pacific Extravaganza, STE, Bay Area Travel North & Adventure Show, San Diego Travel & Adventure Show, Los 6 America Angeles Travel & Adventure Show, Ethical Traveller Awards Ceremony, Samoa South Korea Roadshow, China Outbound Tourism and China 5 Travel Mar t (COTTM), ITB Asia, CITM, South Pacific China Roadshow Samoa 1 Samoa Tourism Exchange
4.5 Partnerships
The Authority from time to time partners with non - travel/media entities to implement activities which also generate exposure for the destination.
Market Qty Details UK/Europe 1 Cobham Rugby Club (Youth Division)
Samoa Tourism Annual Report 2014 - 2015 19
5.0 PLANNING AND DEVELOPMENT
5.1 Sector Capacity Building and Workforce Development
5.1.1 Tourism Sector Training and Capacity Building Programmes
The fourth and final year of the Su rf Life Saving Program encountered various challenges towards the implementation phase of the programme. One of these challenges was a two month delay of the deployment of the volunteer to Samoa. This two month delay from the original deployment of January had affected potential Surf Life Saving (SLS) trainings to be conducted during this off - peak period and preferred resort capacity training period. This was coupled with the Authority’s prior commitments as a result of the UN Small Island Developing States Conference, Teuila Festival, Tourism Cyclone Recovery Programme activities and trainings. These all unfortunately have coincided with the timing of the assignment which has hindered the implementation of essential parts of the assignment. Mr . Mattias Baen ziger commenced his assignment in March 2014 until September 2014. His application for an extension was accepted and completed his assignment in December 2014.
The 2014 AYAD implemented training programs around Samoa in five (5) different locations. Thes e trainings were conducted over a 3 day period encompassing First Aid & CPR, Rescue Techniques and Water awareness. Participants who completed the full course received the Surf Rescue Certificate and the First Aid and CPR Certificate as per below summary.
LOCATION # OF PARTICIPANTS Manusina Beach Fales, Lalomanu 31 Maninoa Surf Camp, Siumu 26 Black Sand Beach, Apia Harbour 12 Va - I - Moana Seaside Lodge, Asau 19 Savaii Jane’s Beach Fales, Manase Savaii 45 STA Staff 20 TOTAL 153
Samoa Tourism Annual Report 2014 - 2015 20
As part of the Aut hority’s commitment towards broad community water safety awareness, the team engaged with two schools within the Apia region which took 3 hours maximum. The two schools trained in the programme were Vaiala Beach School and Le Amosa. Sinalei Beach Resort, S alani Surf Resort and Return to Paradise Resort also requested trainings for their staff. The volunteer summed up his work with a refresher course for the Authority staff focusing on basic First Aid and CPR. The English version of the Surf Life Saving manu al was refurbished and finalised.
This year saw an increasing number of ad hoc trainings for the sector for which the team continued to modify their work plan to ensure the key performance indicators are met. The Authority being heavily involved in the UN SIDS pre conference preparations and the Annual Teuila Festival has seen the utilisation of a significant amount of the Authority’s resources and staff. A total of four (4) additional trainings and one workshop were implemented to capacitate and up - skil l the UN SIDS and Teuila Food Vendors that serviced the Teuila main grounds. These trainings were supported by the New Zealand Government through the Samoa Tourism Support Programme and co - shared by the Samoa Tourism Authority . Robert Oliver conducted tra ining on Samoan Cuisines, utilising the Samoan local produce and resources and trained 52 local chefs . APTC approved delivery of the Food Hygiene and Food Safety Training to 86 registered food vendors in relation to knowledge of good personal hygiene, man agement of food through proper usage of cleaning materials and preventative measures. The Ministry of Health in collaboration with the Authority hosted a half day workshop on personal hygiene and food safety. Customer service training was facilitated by S TA Volunteer, Mr . Hani Jossi which focused on the introduction to customer service, basic tools of communication and food safety and food hygiene. A total of 52 vendors attended the training respectively. The last training
Samoa Tourism Annual Report 2014 - 2015 21
delivered by Mattias Baenziger wa s on basic First Aid and CPR with a total of 47 participants trained and ready in case of a first aid emergency.
Given the necessity to ensure these trained vendors deliver quality food and services during the events, the Authority organised a ‘One Da y Food Festival/ Cook Off’ to showcase their learned skills and knowledge as well as provide the opportunity for VIP’s and members of the public to experience and share the many tastes of Samoa in preparation for the UN SIDS Conference and annual Teuila Fe stival. The team played the coordination role and noted the positive feedback from attendees. To wrap things up, the Authority once again committed in organising an ‘Award Day’ for all the registered food vendors whom have successfully participated and a cquired new skills and knowledge from trainings conducted simultaneously. Awards were taxonomized into three categories (Excellence, Attainment and Participation) for which each has been assessed on in order to maintain quality standards and hygiene.
De spite an eventful year, the division continued to facilitate capacity building initiatives for the sector. The South Pacific Tourism Organisation in close partnership with the Authority organised a one week Samoa Culinary Training Workshop targeting local tourism chefs on the theme ”Linking Agriculture to Tourism”. The training aimed to enhance the capacity, knowledge, cooking standards and up - skill the Tourism Industry culinary staff, in particular the use of local food resources, innovation and creativity in food preparation and working closely with local farmers and suppliers in food sourcing. The training was held at Millenia Hotel and APTC with a total of 26 local chefs completed the training.
The division as well played the key role in spearheading t he execution of the HRD and Workforce Component of the Samoa Tourism Support Programme framework. Therefore, following the establishment of the six tourism training modules developed by the Consultants from the New
Samoa Tourism Annual Report 2014 - 2015 22
Zealand Tourism Institute of Technology ( NZTRI), the division organized a one week Train the Trainer Course and Module Piloting targeting key stakeholders and training providers. The programme was intended to build the capacity of our training providers to sustain the quality delivery of the trai ning courses developed. A total of 23 representatives participated and were awarded certificates.
The division however continued to further enhance capacity building developments for the benefit of the sector and to address skill gaps identified through various studies undertaken. Business Planning Training was achieved and implemented under the Post School Education Training Scheme through the Samoa Qualifications Authority. The team however experienced minor difficulties in obtaining the grant for which registration as a Non - Formal Provider was one of the requirements. The grant was properly used for training materials, participants’ transportation costs, refreshments and venues for which were partially funded. The training targeted the middle management level staff to further enhance their skills and knowledge to successfully gauge the effectiveness of business management in the workplace. A total of 40 participants attended the training. The training was delivered by Ms. Christabelle Schuster on both Up olu and Savaii.
5.1.2 Awareness and Education Programs
The division continues to lead the Authority’s local awareness and education programs on radio and television. It is a n effective tool to regularly keep the public and stakeholders informed of the A uthority’s work and tourism related issues. Opportunities to align campaigns with climate change and national beautification messages continued to be implemented effectively given the limited financial resources of the Authority to fund press and televisi on programs.
These efforts were continued to be supported by the weekly and monthly electronic Tourism Circular issued by the Policy and Advice Division targeting specific stakeholders both local and abroad. Active participation at special events such as Samoa Qualifications Career Advisory Programme, NUS Display Booth Exhibition as well as assisting international and local students with their research work on tourism also contributed to the awareness and education campaign. The
Samoa Tourism Annual Report 2014 - 2015 23
division as well coordinat ed and facilitated the Industry Training Manuals Workshops for both Upolu and Savaii that were recently launched by the Authority.
5.1.3 Trainings and Workshops for Staff
The d ivision was also given the opportunity to participate in fully funded overse as trainings, workshops, seminars and conferences. In addition, the staff also attended trainings and workshops which were held in Samoa. These programmes continue to help build the capacity of staff in performing their roles and responsibilities. Follo wing is a list of programmes attended:
Name of Training/Workshop Time Location Waste Management Training/Awareness for July 2014 Apia, Samoa Posts Officials and Accommodation Providers in preparation for SIDS Training for Instructors Course in Disast er Risk September, 2014 Apia, Samoa Management Pacific Bed bank Workshop September, 2014 Apia, Samoa
Disaster Risk Management training funded Sept 2014 Cambodia by USAID Post Disaster Needs Assessment Training October, 2014 Apia, Samoa Tourism and En vironment Training Workshop October, 2014 Tonga
October, 2014 Apia, Samoa Train the Trainer and Module Piloting Sustainable Tourism and Environment Training November, 2014 Singapore Results Based Management and Monitoring Febru ary, 2015 Apia, Samoa and Evaluation Workshop Environmental I mpact Assessment (EIA) February, 2015 Apia, Samoa Training Workshop for the Government of Samoa Outcome Mapping February, 2015 Apia, Samoa Training for the Development of Respo nse February, 2015 Apia, Samoa Plans and Disaster Management Plans and Awareness for Response Agencies Climate Change Adaptation in Upland March, 2015 Apia, Samoa Forest Management in Samoa Public Sector Procurement Workshop March, 2015 Apia, Samoa
Wo rkshop on draft Management Regulation March, 2015 Apia, Samoa 2015; P3D Model Workshop for Tourism March 2015 Manono Tai, Development Areas Apia & Savaii Seminar on Ecotourism June 2015 Tahiti
Samoa Tourism Annual Report 2014 - 2015 24
5.1.4 Tourism Scholarship Programme (TSP) for NUS
The f ourth year of the government funded Tourism Scholarship Programme at the National University of Samoa (NUS) had progressed well in terms of students receiving scholarship awards for studies in the Certificate of Tourism and Hospitality as well as the Diplo ma of Tourism and Hospi tality in the academic year 2014 . The main objective of the scheme is to e nsur e our young people are given the opportunity to complete their studies at this level of tertiary education if given the resources . The Authority is commit ted in sustaining this support in the future given positive results are consistently achieved.
5.2 Product, Service and Infrastructure
5.2. 1 Accommodation Standards Programme
As part of the preparations for the UNSIDS Conference in August – September, all accommodation properties listed under the Budget, Standard, Superior, Deluxe Categories and residential homes except for Beach Fales and Savaii properties were included in this year’s periodic inspections. Savaii properties that were not included in f irst two quarters inspections; six (6) new accommodation properties and two (2) existing properties completed renovation works were also included in the last two quarters periodic inspections. Inspections for Beach Fales and List Only Properties in Upolu will commence in November 2015.
Samoa Tourism Annual Report 2014 - 2015 25
5.2. 2 Annual Product Update
Annual update for Upolu accommodations was included in the Accommodation Standards inspections due to time constraints, hence why the division was unable to undertake an annual update for all accommodation and attractions for Savaii and Upolu. The attraction sites in Upolu were also covered under the Attraction Sites Upgrading Project that is funded through the Samoa Tourism Support Programme. New staff members of the division however are encouraged to participate during periodic inspections and other field visits which are carried out throughout the year to familiarise with the tourism product which is fundamental to the effective execution of their roles . Representatives from only tw o divisions also took part in our Accommodation Standards inspections that was used to update information on accommodation properties. Update for Savaii attraction sites will commence in August 2015 and representatives from the other four divisions will be invited to participate.
Samoa Tourism Accommodation Standards Committee
Samoa Tourism Annual Report 2014 - 2015 26
5.3 Tourism Business and Investment
5.3.1 New Tourism Businesses
The division has noted an increase in the number of developers who contacted our team for advice on new developments whilst at th e initial stage of development. Awareness programs communicated via various modes including radio, online through Tourism Circular and Television Adverti sements were also implemented. All proposed and new tourism developments/businesses are required to formally register with the Authorit y. This process helps gather initial information on the status of developments by the time the operators approach the Authority for the first time. Site inspections are conducted on a quarterly basis to assess locations, collect information on developmen t progress and provide guidance on next steps to be taken. The completion of the review and reprinting of the Tourism Operator Training Manuals which is available in both English and Samoan is also available to assist potential operators in planning thei r projects.
New tourism developments registered with the Authority and inspected during the financial year are summarised below:
Types of New Tourism Developments Accommodations (operational 8, Final Stage of Completion 8 & planning stage 7 ) 23 Support Service (tours & attraction sites ) 4
5.3.2 Tourism Investment
The D ivision represent s the Authority at N ational I nvestment C ommittee meetings in the absence of the CEO. The division assisted the Ministry of Foreign Affairs and Trade with the coordi nation of site visits for two groups from China, one of which was from Shenzhen. The Authority in collaboration with key Government agencies assisted the process with the division playing a facilitation role to ensure up to date information are made avail able to the interested investors and requests are facilitated smoothly.
Moreover, the division represents the Authority on a regul ar basis at the Apia Waterfront Meetings. The division also assisted in the coordination of consultations between the Auth ority, Ministry and Natural Resources and Environment and the New Zealand High Commission, on interpretive signage content and locations as part of the quick wins for the project.
Samoa Tourism Annual Report 2014 - 2015 27
5.4 Samoa Tourism Support Programme
5.4.1 Attraction Site Upgrading
The P lanning and Development team leads the coordination and implementation of this project’s work - plan. Consultations for the To Sua Ocean Trench Stairway Access project through the Samoa Tourism Support Programme that was carried out by the selected Technica l Adviser from Hume’s Architects completed. In conjunction with Smith and Henry Engineers; Hume’s Architects prepared and provided the Preliminary Design Report and Concepts for the purpose of providing a safer access to To Sua Trench. Clarifications and cost estimates were also provided as part of the consultation process for the key stakeholders and the To Sua Ocean Trench management. The Selected option (c) – Design Option 1 provided the alternative conceptual imagery for the stair. A draft Terms of Reference for Construction and Supervision works for To Sua Access Stairway (phase 2) to be procured has been completed and will progressed with implementation once the review for the Activity Design Document for Attraction Sites component is finalised. T he division is regularly called upon meetings with the New Zealand High Commission to discuss the Attraction Site Component in regards to finalising of the list of priority sites to be developed and upgraded through this program and timeframes for each act ivity.
Option 1: Access Stairway via To Le Sua Option 2: New Access Staircase
Samoa Tourism Annual Report 2014 - 2015 28
Option 3: Upgrad ing of Existing Access Ladder Option 4: Reconfiguring of the existing Ladder
Option 5: Tunnel
Samoa Tourism Annual Report 2014 - 2015 29
5.5 Tourism Cyclone Recovery Programme (TCRP)
Two years on from the destruction by Tropical Cyclone Evan December 2012, operators are still profoundly involved in reconstruction and market recovery works with the im plementation of the “Build Back Better” approach. Regular efforts of TCRP funding opportunities made available by the Aid Programme has seen fulfillment through increased number of operators accessing their eligible assistance, rebuilding in compliance to national industry standards; regenerating pre cyclone demand from their target markets and capacity recovery for misplaced employees.
The response rate towards TCRP has not been consistent and has experienced peak and slow times, however, the familiarisa tion of the funding requirements and procedures increased within the industry. Moreover, it still maintains the positive response from applicants who continually strive to improve their products whether it be through the physical structure, the demand of the product or delivery of the service. Despite the increased familiarisation of the industry with the available funding requirements, the recent six month period has experienced low and slow response from the industry.
The Focal Point and Secretariat c arried out two FG site inspection to all the properties who have received funding and noted reconstruction/rebuilding works to the affected tourism properties have adapted the build back better approach and thus increase resilience. Awareness visits to pr operties eligible under the reconstruction grant that have yet to apply for funding was also included in the FG site visits.
Assessment and consideration of applications received for two funding rounds (7 & 8) completed within reporting period with two (2 ) applications for reconstruction (Output 1) and twenty six (26) for marketing (Output 2). The response rate for reconstruction has seen a drop over the last six month period due to unavailability of operators to prepare and submit required documentation. However, there has been a positive feedback from applicants who were granted funds over the last funding roun ds and were impediment to utiliz e their approved funds in time.
OUTPUT APPLICATION TOTAL STATUS PAYMENTS Output 1: Provision and administratio n of Grant for 2 1 Approved in $64,480.52 Reconstruction of sector accommodation and essential Principle
Samoa Tourism Annual Report 2014 - 2015 30
ancillary infrastructure. 1 Declined Output 2: Provision and administration of Grant for 26 26 A pproved $179,863.63 marketing activities to recover pre - cyclone demand
To counter the problem regarding displaced employees within the sector, it was essential to provide trainings for the affected operators especially most have hired new workers to assist with operations. Training courses targeting dis placed employees of the affected properties has been in progress with the implementation of intensive Australian accredited courses and identified short - term training opportunities for the tourism sector. The following provides an update of trainings comp leted within this reporting period:
Component of Training Status Component 1 : Three blocks completed Delivery of a Diploma of Management Total of 24 participants – 22 completed the (Australian qualification) course and to be graduated in September 2015 Component 2: Lodge course completed Delivery of a Certificate III in Hospitality A total of 18 participants enrolled and (Lodge program) registered for the course
Component 3: All Short courses completed Delivery of short courses to meet identified - Tour Guiding Part 1 – Theory needs in Samoa Tourism i ndustry (non - - Tour Guiding Part 2 – Practical accredited courses) - Customer Service - Food & Beverage and Bar Servicing
The provision of support to NUS for re - development of tourism courses especiall y with a focus quality delivery of services in the sector.
The following activities were undertaken for the period reported under this funding assistance:
i) The Coastal Engineer for Manase was recruited and following the Preliminary Design phase for Manase ’s Coastal Protection which identified the best option for protection as beach replenishment with suitable control measures, the tourism climate change project called ICCRTS funded by th e Global Environment Facility (GEF) through UNDP had taken up the proc urement of consultancy services for the Detailed Design and Supervision works. Evaluation for this task is now in progress. Procurement for the construction and implementation will follow and will be funded through the assistance of the Adaptation
Samoa Tourism Annual Report 2014 - 2015 31
Fund pr oject under MNRE which also targets coastal resilience and implemented also through UNDP. ii) It is anticipated that the villages of Tafatafa, Siumu and Lano will be looked at next under this component as it was identified in the Design to have similar condit ions with Manase and this component can look at conducting a Preliminary Design and/or a technical study of the most feasible options of coastal protection for the mentioned villages. The Tenders Board approved the single procurement of Tonkin and Taylor International to undertake the assessment of the three sites and the contract services for Tonkin and Taylor is currently being reviewed. Timeframe for this activity is July – October 2015. iii) The procurement for a Financial Risk Management specialist has be en challenging in the past year, however, the Economic and Financial Management Pty Ltd was selected and contract signed within this reporting period and assessment to be completed by September 2015.
5.6 Tourism Climate Change Project
The division conti nued to assist the Climate Change section with their ongoing projects. Following the impacts o f Cyclone Evan on Manase, the US Aid C - CAP focused on assisting Tanu Beach Fales by identifying a suitable solution to the coastal erosion. The Elcorock wall wa s identified as a suitable solution. The Authority was involved as a C - CAP counterpart and part of the agreement with the US government and C - CAP, the Authority will b e the caretaker of the specializ ed machine. Planning and Development division attended the special ceremony to launch the completion of the Elcorock Wall project and the official handover of the E lcorock speciali z ed sewing machine.
Before After
Samoa Tourism Annual Report 2014 - 2015 32
Handover of the Elcorock Machine
5.6.1 “Enhancing the resilience of tourism – reliant communities to climate change risks” project
Tourism as widely known continues to be impacted by climate change and the Global Environment Facility funded project implemented through UNDP during the period reported started on some of the key activities. These included the development of Tourism Development Area Management Plans for the 6 targeted areas. The consultations for the formulation of these Management Plans were conducted through the use of the Participatory three dimensional model planning tool to engage the communities and tour ism businesses to plan and envision the development of tourism in the areas with an understanding of climate change risks . The technical support of MNRE through the Forestry Division and others helped the project facilitate these workshops which were condu cted in three different locations namely Manono, Apia and Salelologa.
Savaii participants at Apita o Pisaga Hall
Samoa Tourism Annual Report 2014 - 2015 33
Technical Guidelines for climate resilient practices is also being produced together with the (six) 6 TDA Management Plans for the villages of Saleapaga, Lalomanu, Sataoa, Saanapu, Le puiai and Faleu Manono, Lano, Manase, Falealupo, Satuiatua, Vailoa and Faala Palauli. The Guidelines will serve as a practical tool to guide adaptation activities for the tourism development areas listed above.
During the reported period, this project cont racted technical engineering services to draw the Detailed Design and supervise the implementation of the replenishment of Manase with offshore wave breakers to address the critical c oastal erosion problem affecting the eastern end of the village. The Aut hority through this project will collaborate with the Adaptation Fund “Enhancing the resilience of coastal c ommunities” project through PUMA, MNRE to implement this activity.
Beach replenishment preliminary design drawings for Manase
This reported peri od also notes d iscussions already underway for the channeling of the Small Grants componen t with a total value at USD$300,000 of this project to the Private Sector Support Fund (PSSF) for climate resilient activities for the targeted Tourism Development are as.
Information on climate change and variability is crucial particularly for long – term planning and risk reduction. In this regard, this project at FY end was in the process of procurement for consultancy services to work together with the Meteorology D ivision of MNRE, provide tourism tailored information from the Climate Early Warning System (CLEWS).
Samoa Tourism Annual Report 2014 - 2015 34
Samoa Tourism Annual Report 2014 - 2015 35
6. 0 RESEARCH AND STATISTICS
Overview
The Tourism Industry had a solid period for the year under review with good growth recorded for both Visitor Arrivals and Earnings of 4.63% and 4.73%respectively.
Our top four primary markets which represents85% of our total visitors continue to perform well with the exception of our American Samoa market which recorded a negative annual growth of 9.83%.However, this was mostly cancelled out by the record growth achieved by our USA market which increased by 29% with New Zealand and Australia remaining steady.
Our secondary markets also performed well with China, Fiji and Other Pacific Islands being the significant movers recording excepti onal growths of 37%, 18.7% and 10% respectively. This highlights the potential that we have always seen with the Chinese Market but also the importance of hosting Regional Conferences that is attended by our fellow island neighbours with the SIDS Conferenc e being the major one.
Tourism Earnings usually mirror the performance of our Visitor Arrival numbers and this year is no different with both achieving very similar growth. However, total earnings of $340.5m for this financial year makes it a record year s urpassing 2011/12 period where total earnings of $336.3m was recorded but through higher total visitor arrivals.
Our Occupancy Rates for our top four Accommodation Categories all recorded minimal decreases when compared to the same period in 2014 with the exception of our Standard Product which increased its average by 2%. This resulted in the net overall average increase of 0.2% compared 4.7% that was achieved in the last financial year.
Overall, the performance of the Tourism Industry for the period under review was great especially given the stagnant growth that was experienced last year. The outlook also remains positive especially with the increased investments now being made to improve our deluxe products capacity with the pending opening of Taumeasina Island Resort and the re - opening of the Sheraton Aggie Greys at Vaisigano. These new developments along with improved access and capacity from our primary markets gives the industry renewed optimism to build on the growth that was achieved this year and m eet or exceed the targets that have been laid out in our Sector Plan.
Samoa Tourism Annual Report 2014 - 2015 36
This year also saw the launching of our Economic Impact Assessment Report which provided a detailed analysis of the impact made by tourism expenditure on incomes, employment, public sect or revenue and balance of payments; and to determine the overall impact of tourism on National GDP. Key finding from this report which is included in the latter part of this review reaffirms government’s decision to prioritize the sector in its developmen t strategy.
VISITOR ARRIVALS
Purpose of Travel Purpose 2010/2011 2011/12 2012/13 2013/14 2014/15 Holiday 47,329 37% 47,001 35% 51,171 40% 45,278 36% 47,052 35% VFR's 54,433 42% 57,357 43% 46,511 37% 44,051 35% 43,903 33% Business 11,394 9% 12,441 9% 13,740 11% 11,493 9% 12,938 10% Sport 1,549 1% 1,762 1% 1,655 1% 1,234 1% 1,166 1% Others 14,401 11% 15,402 11% 13,559 11% 24,762 20% 27,623 21% Totals 129,106 100% 133,963 100% 126,636 100% 126,818 100% 132,682 100%
Arrivals by Market Market 2010/11 2011/12 2012/13 2013/14 2014/15 NZ 57,343 44% 58,085 43% 55,586 44% 54,275 43% 56,706 43% Australia 24,644 19% 26,921 20% 27,871 22% 29,666 23% 30,645 23% Am Samoa 24,097 19% 25,046 19% 20,766 16% 18,914 15% 17,055 13% USA 8,020 6% 7,783 6% 7,337 6% 7,103 6% 9,166 7% Europe 4,147 3% 3,896 3% 3,414 3% 3,790 3% 3,334 3% Others 10,855 8% 12,232 13% 11,662 9% 13,070 10% 15,776 12% Totals 129,106 100% 133,963 100% 126,636 100% 126,818 100% 132,682 100%
% Annual Growth 0.00% 3.76% -5.47% 0.14% 4.63%
Total Arrivals
133,963 132,682
129,106
126,636 126,818
2010/11 2011/12 2012/13 2013/14 2014/15
Samoa Tourism Annual Report 2014 - 2015 37
70,000 Arrivals by Market 60,000
50,000
40,000 2010/11 2011/12 30,000 2012/13 20,000 2013/14 10,000 2014/15 -
Purpose of Travel 70,000
60,000
50,000 Holiday 40,000 VFR's Business 30,000 Sport 20,000 Others
10,000
- 2010/2011 2011/12 2012/13 2013/14 2014/15
Total visitor arrival numbers of 132,682 have increased by 4.6% compared to the previous financial year period and is the highest annual growth recorded over the past 5 years. Our Holiday Market under Purpose of Travel represented the highest contribution to total arrivals representing 35% and exceeds VFR’s which represents 33% for the first
Samoa Tourism Annual Report 2014 - 2015 38
time over the past 5 years although both recorded minor decreases in overall contribution when compared to the previous year. Our t op four primary markets continue to perform well although it now only represents 85% of overall visitors compared to 87% in the previous financial year with the slight decrease mainly associated with the drop in numbers from our American Samoa market
TOURI SM EARNINGS
Earnings by Purpose (SAT$ Millions) Purpose 2010/2011 2011/12 2012/13 2013/14 2014/15 Holiday 99.78 33% 104.19 31% 117.69 37% 112.61 35% 117.00 34% VFR's 161.83 53% 180.73 54% 148.68 47% 143.41 44% 145.80 43% Business 24.63 8% 27.96 8% 31.42 10% 29.34 9% 32.69 10% Sport 4.02 1% 4.82 1% 4.26 1% 3.61 1% 3.55 1% Others 16.14 5% 18.57 6% 14.54 5% 36.11 11% 41.49 12% Totals 306.4 100% 336.3 100% 316.6 100% 325.1 100% 340.5 100%
Earnings by Market (SAT$ Millions) Market 2010/11 2011/12 2012/13 2013/14 2014/15 NZ 143.30 47% 152.96 43% 145.45 46% 144.35 44% 152.86 45% Australia 68.52 22% 79.72 20% 81.17 26% 90.71 28% 91.85 27% Am Samoa 41.49 14% 46.38 19% 37.59 12% 33.10 10% 29.77 9% USA 21.94 7% 22.47 6% 21.07 7% 20.95 6% 26.06 8% Europe 9.03 3% 8.80 3% 7.79 2% 9.22 3% 7.84 2% Others 22.11 7% 25.93 13% 23.51 7% 26.74 8% 32.16 9% Totals 306.4 100% 336.3 100% 316.6 100% 325.1 100% 340.5 100%
% Annual Growth 0.00% 9.76% -5.86% 2.68% 4.73%
Total Earnings (SAT$ MILLIONS)
340.5 336.3
325.1 316.6
306.4
2010/11 2011/12 2012/13 2013/14 2014/15
Samoa Tourism Annual Report 2014 - 2015 39
Earnings by Purpose (SAT$ Millions) 200
180
160
140
s Holiday n 120 o i l
l VFR's i 100 M Business $ T
A 80 Sport S Others 60
40
20
0 2010/2011 2011/12 2012/13 2013/14 2014/15
Earnings by Market (SAT$ Millions) 180
160
140
s 120
n 2010/11 o i l
l 100 2011/12 i M 2012/13
$ 80 T
A 2013/14 S 60 2014/15 40
20
0 NZ Australia Am Samoa USA Europe Others
Samoa Tourism Annual Report 2014 - 2015 40
Total tourism earnings of approximately $340.5m have increased by 4.73% or $15.4mcompared to the previous year or has increased by 11% or $34.1mwhen compared to 2010. This is mainly attributed to an increase in both visitor arrivals as well as an increase in average spending per visitor for the period under review. Total earnings for the Financial Year is also the highest earnings recorded since records have been compiled exceeding previous high that was set back in the 2011/12 period. V FR’s continues to provide the majority of earnings contributing 43% while our New Zealand market contributed 45% towards total earnings.
OCCUPANCY RATES
AVERAGE OCCUPANCY RATES % Change Type Property 2012/13 2013/14 2014/15 over 13/14 Deluxe 49.4 58.7 59 0.3 Superior 54 57.8 57.2 -0.6 Standard 23.8 25.7 27.7 2 Budget 19.2 22.9 22.1 0.8 AVG 36.6 41.3 41.5 0.2 Beach Fales 15.4 14.8 13.7 -0.9
All of our Accommodation Products achieved positive growth for the year with the exception of our Su perior Products which recorded minor decreases for the period. Our Standard Products recorded the highest net growth of 2% for the year in review. Overall, there was very minimal growth for average occupancy rates at 0.2%.
CRUISE SHIPS
CRUISE SHIPS NUMBERS 2012/13 2013/14 2014/15 Quarters # Ships Pax Crew # Ships Pax Crew # Ships Pax Crew Q1 (July-Sept) - - - 2 4,165 1,632 2 2,147 875 Q2 (Oct-Dec) 6 9,650 4,456 3 5,036 2,233 4 5,816 2,670 Q3 (Jan-Mar) 6 8,594 4,505 4 3,204 2,130 6 7,693 4,312 Q4 (Apr-June) 4 8,350 3,516 3 6,504 2,746 2 2,340 1,046 TOTAL 16 26,594 12,477 12 18,909 8,741 14 17,996 8,903
Total Ships visit ed have increased from 12 from 14compared to the previous financial year but we would have had a record year in terms of ships docked this year if it wasn’t for the cancellation of 4 ships due to bad weather
Samoa Tourism Annual Report 2014 - 2015 41
Total cruise ship passengers however has recor ded a slight decrease by 4.8% or 913 passengers as less mega ships ported compared to 2013/14
ECONOMIC IMPACT ASSESSMENT FINDINGS;
The EIA findings was based on information collected from Inbound International Tourist spending in Samoa, the Domestic Touris m spending in Samoa; and Cruise Passenger spending in Samoa. The results are as follows:
Direct tourism expenditure is SAT 370 million.
Direct tourism expenditure as percent of GDP is 20%
93% of total tourist expenditure comes from the inbound internation al tourists
The total expenditure recorded in this survey is higher than the current estimates of foreign exchange earnings from the Central Banks of Samoa.
There are opportunities for both Domestic Tourism and Cruise Tourism to play vital roles in the fut ure development of tourism in Samoa.
Samoa Tourism Annual Report 2014 - 2015 42
7 .0 POLICY AND SECTOR COORDINATION
Introduction
During the course of this fiscal year, t he Policy Advice (PA) Division as it used to be has changed Supervision from that of CEO to Sector Coordination as well as name changed from Policy Advice to Policy and Sector Coordination Division to better reflect it s current functions and services and also to align with few new arrangements necessary to effective and efficient service delivery although a few matter s have still needed direct authority of the Chief Executive Officer . The more reasons for name changed has been enhanced with the inclusion of the Sector Coordinator together with a Policy Analyst that ha ve assisted very much with the Authority’s effort in engaging Communities in order to learn and ensure an interest in Tourism Development.
With the slight change in nature of our work and priorities, o ur division had directed all energy and assistance to Tourism Sector and its work plan. Otherwise a few fu nctions have still remained directly under authority and endorsement of the Chief Executive Officer due to their nature and of previous arrangements. So again, bulk of our work is assisting Tourism Sector Coordination Unit in implementing its work Plan. Ve ry crucial as we not only get the feel of working and serving the whole Tourism Industry but also to realize that engagement when working with the Industry and Community.
Other than the Sector Coordinator other personnel that makes up the P SCD are Commun ication and Public Relations, Events Management, National Beautification Committee, Policy Analyst, Information Technology and Graphic and Designs and Executive Assistant to CEO plus our two (2)temporary staff from VSA Scheme one assisting work of Event Ma nagement and one expertise in landscaping.
7.1 National Beautification Committee
The National Beautification Committee has continued its work throughout the year with its lavatory inspection still ongoing every two months for both Upolu and Savaii. The si gnificant thing about these inspections were the renovation of public toilets at Matagialalua, the wharf at Matautu and at Savalalo next to Flea Market so as the establishment of new facilities like one at Mulinu’u and of course our recently famous Garden Toilets where two are located within STA Cultural Village. Next accomplishment is the Apia Waterfront Project that saw the utilization of a
Samoa Tourism Annual Report 2014 - 2015 43
Landscaping Expertise that further saw the development of a few win wins like the Malaefatu Playground opposite Tano a Hotel one of a few together with landscaping work contributing to Apia’s Facelift already in the pipeline with kind assistance of New Zealand Government. NBC boys had continued to install Village and directory s ignage for whole of Samoa. Lastly , was the usual suppor t to all set clean up days through out the year that all Ministries and private businesses partake in.
7.2 Teuila Festival
This year proved to be a remarkable year for STA and stakeholders for hosting Teuila that was bigger and better than eve r before. Teuila Festival 2014 coincided with SIDS Conference and thus Teuila lasts for two whole weeks. Prior to the actual Festival, preparations kicked off from January 2014 with all planning and logistics. One particular one was the training provided f or all Food Vendors, members of the public that were interested to set up a Food Stall during the festival with ultimate goal of providing a variety of Samoan and overseas cuisine that can be both enjoyed by locals and overseas delegates attending SIDS. Al though it was hard work, but it was all worth it in terms of its increasing popularity and more people turning up to all its stage events. Main new features and many new programmes were seen and witnessed by the Public including many dance groups from over seas that were willing to travel down to be part of this great and most successful event thus far. For instance, Miss Faafafine Beauty Pageant a people’s pageant held at Main Stage for the very first time sure drew in the most crowd s . Among other most popu lar events were the Cultural Dances and High School students Dreamshow.
7.5 Cultural Village
With recruitment of STA newly formed Cultural group, 5 girls and 4 boys together a full band thus added another major feature to our Cultural Village visits and d emonstration. We had now being able to showcase our Entertainment Group with their normal Thursday Tour and demonstration at their own assigned part of the field and during anytime a Ferry is docked at the nearby Matautu and of course during other related Tourism Events where needed. Meanwhile, a huge makeover has been done to our Cultural Village in rearranging of Fales and fields to reflect a more vibrant environment and space suitable for all planned activities and cultural demonstrations.
Samoa Tourism Annual Report 2014 - 2015 44
STA Cultural Group had continued to host and put on display the following talents and skills: tattooing, handicra fts, carving, screen printing, S amoan food (umu) demonstration and sampling, fire knife dancing, traditional healing etc.
7.6 Events
The Authority has con tinued to le a d the way in Samoa through its effective and efficient facilitation and coordination of events at a national and international level. Similarly to the previous year we had made a commitment to continue assisting and sponsoring these events as they were very promising to attract more tourists and locals alike. Again, events that were held and assisted with are as follows:
1. Samoa Swim Series (Annual Event) 2. Pacific Open Water Challenge 3. Samoa Tourism Exchange 4. World Toilets Day 5. Launching of our New STSDP 2014 – 2019 6. New Strategic Marketing Plan 2014 7. Tourism Training Manu a ls 8. Samoa Half Iron – Long Distance Triathlon (Inaugural Event) 9. Teuila Festival 10. Alo Paopao Regatta 11. Miss Samoa Pageant 12. Miss Pacific Pageant
Miss Pacific had returned to its base this year after Solomon Islands successfully hosted the beauty pageant in 2013. Samoa Tourism Authority remain ed the Secretary to Miss Pacific Pageant hence, – the Events Coordination unit continued in assisting all Partners and stakeholders as usual in prepar ation of Pageant 2014 that was held in Apia later in the year . It was a worthy cause given that our newly crown Miss Samoa – Miss Latafale Auva’a won Miss Pacific 2014 that made Samoa won 6 crowns similar to American Samoa but a bit less than Cook Islands.
Samoa Tourism Annual Report 2014 - 2015 45
7.7 Information Technology and Server
From the IT’s corner, a very crucial services in relation to the ongoing performance of PSCD Division and network maintenance working parallel with server administration. Has continued to provide that technical ass istant to Consultants/TAs, Management and general staff with regards to Internet connections, email setups, PA system and other related IT support during general consultations and seminars as well as the ongoing technical support to CEO and Management with Boarder Management System. In addition, the monitoring of email and internet users on a daily basis to ensure System is professionally use without the abuse of some staff that could have skyrocketed costs and fees. IT is also responsible for providing adv ice and quotes for the procurement of all technical assets and IT related stationary.
7.8 Media Awareness, Public Relations and Communications
Keeping the Industry, the public and the media informed of what STA is carrying out to ensure ‘tourism for Samoa ’, is the responsibility of the P CSD Division. It is the duty of the P CSD team to develop, implement and drive a strategic communications programme covering industry and STA developments. This is an effective communications programme that will feed to al l the local and international media, the local community as well as the local and international tourism industry and interested stakeholders all and any news that reflects and advises ALL about what is happening in the tourism sector and its benefits to th e larger Samoan economy.
These forms of awareness include the creation of press releases, press conferences, television programmes (TV1 Lali/TV3 Samoa le As ō ), weekly radio programmes (Radio2AP, Radio Polynesia Talofa FM), online updates and correspondenc e. The communication strategy formulated and in draft form also includes leading negotiations and discussions with villages, communities and specific groups as required by the Authority in the efforts to communicate important tourism messages to the commu nity at large.
The PSCD Division continues to assist the STA Marketing Team locally based and those STA Marketing Reps overseas, through the facilitation and implementation of itineraries and programmes for overseas media visiting Samoa under the Authori ty’s Media Visit Campaign.
Samoa Tourism Annual Report 2014 - 2015 46
8.0 FINANCE AND CORPORATE SERVICES
Introduction
The Finance and Corporate Services division of the Samoa Tourism Authority is an integral part of the Samoa Tourism Authority that plays a vital supporting role in the effect ive implementation of the core activities of the Authority’s outputs through ensuring compliance with the Public Bodies and Accountability Act 2001 and other relevant national and international legislations that regulate the administration and finances of Samoa Public Bodies.
Additionally the Finance and Corporate Services division is also responsible for overseeing and coordinating the human resource of the Authority.
8.1 Financial Report
8.1.1 Annual Accounts – FY 2014 - 2015
We herewith present the Sa moa Tourism Authority’s audited annual accounts for the financial year 2014/2015, and we are pleased to state that the Authority’s books subsequent to the audit arrived at the following:
. the accompanying financial statements give a true and fair view of th e state of affairs of the Authority as at 30 June 2015, . Financial statements of the Authority have been prepared in accordance with International Financial Reporting Standards, and are in compliance with the Public Finance Management Act 2001 and Companies Act 2001 (amended 2006) in relation to the form or content of financial statements made under the Public Bodies (Performance and Accountability) Act 2001. . There are no circumstances which would render any particulars included in the financial statements t o be misleading or inaccurate.
8.1.2 Internal Control Systems
Samoa Tourism Authority’s internal control systems continue to be effective in ensuring that accountability and transparency are upheld throughout the execution of the Authority’s operations. These systems are further strengthened with the assistance of our accounting software MYOB, and existing Administration and Accounting policies and procedures. Any issues
Samoa Tourism Annual Report 2014 - 2015 47
raised with relevant recommendations by auditors during audits to fortify internal c ontrol systems of the Authority are implemented where necessary.
8.2 Finances
The government grant continues to be the main source of revenue for the Samoa Tourism Authority, contributing to 94.48% of the Authority’s total revenue for the year (last FY 98 .63%). The remaining 5.52% was generated from sponsorships and registrations for the Teuila Festival, proceeds from the Miss Pacific Islands Pageant 2014, hire of STA assets, sale of promotional materials, and foreign exchange gain. The grant from the go vernment for the year was decreased by approximately 15% ($10,133,696) when compared to last year ($11,608,916).
8.3 Financial Analysis
In comparison to last financial year (FY2013.2014) with an excess of $441,167 the Authority’s financial performance thi s year declined towards the end of the last quarter resulting in an end of the year deficit of ($939,543). The impact of the decline is reflected in the Authority’s deteriorated financial position as at year end with a current ratio of .22 (last financial year’s .71) implying insufficient liquid assets to cover short term liabilities when they fall due.
Although the Authority’s financial performance last year was better, it should be noted that the Authority’s total expenditure for the year when compared t o last year increased only by a minute 0.16%. Total income on the other hand decreased by 12% due to the 15% cut to its grant from government for the year when compared to last year.
Overall the overspent of 9% for the year ending 30 June 2015 is attribu ted to two major campaigns namely the ‘Beautiful Samoa” a fresh brand campaign that was launched in Brisbane, Melbourne and Sydney Australia in June and the Australia Samoa Roadshow. These campaigns are just the beginning of the Authority’s campaigns lead ing up to Samoa becoming a ‘First Class Destination’ when Samoa’s first class hotels Sheraton and Taume a sina Resort officially open next year.
The Samoa Tourism Authority’s enduring good relationship with its suppliers ’ facilitated agreements to settle the se debts in the first half of the new financial year.
Samoa Tourism Annual Report 2014 - 2015 48
8.4 Human Resource
8.4.1 Staff
The Authority during the year employed a total of 86 employees including our NZ marketing representative and assistant and the Australian marketing representative. To tal employment increased significantly during the year when compared to last financial year with 66 employees. The employee turnover this year is 8.13% (FY2013/2014: 10.45%) which means a total of 7 staff members will need to be recruited and trained to f ill the vacant posts. Of that total 3 are professional staff members and 4 operational.
Staff members per division for the Financial Year
DIVISIONS Total Staff Policy and Sector Coordination 9 Marketing & Promotions 14 Planning & Development (10 + 8 NB C Grounds M en) 18 Research & Statistics 6 Finance & Corporate Services 39
8.4.2 Resignations / Terminations
During the financial year 4 employees resigned to pursue other endeavors and 3 employees were terminated on grounds of misconduct.
8.4.3 Reti rements
No staff member retired during the year.
8.4.4 End of Contracts
Ms . Mativa Imo the former Manager Research and Statistics was succeeded by Mr Kitiona Pogi in November last year when her second contract with Samoa Tourism Authority ended. Ms Amia ifolau Afamasaga - Luatua completed her 5 year contract (2009 - 2014) in December as the Tourism Climate Change Coordinator after which she was appointed to the position of Tourism Climate Change Project Manager for a contractual period of 3 years.
Samoa Tourism Annual Report 2014 - 2015 49
8.4.5 New Recruitments
STA welcomed 23 new employees during the financial year as replacements for the resigned, terminated and promoted staff members as well as for the new positions approved by the Board of Directors.
The new recruits comprise the Research an d Statistics Manager, Miss Samoa, 1 Marketing and Promotions Officer, Ausiva Samoana (4 Musicians and 10 Dancers), 1 Marketing Support Officer, 1 additional Office Driver, 1 Receptionist a Cleaner and 2 additional NBC workers.
8.5 Overseas Trainings
The S amoa Tourism Authority was again fortunate this year to have received several invitations to a number of fully and partially funded overseas training opportunities for its staff members.
The following table provides details of these programmes:
Host Cou ntry Title of Training Duration of Type of Sponsorship Training 1 Australia Strengthening Civil Society 9 th Jul – 8 th Aug Partially funded and Advocacy Capacity in 2014 Asia and the Pacific
2 China Ecological Tourism 10 th June - 7 th July Fully funded Development and 2014 Management for Devel oping Countries
3 Cambodia The 23 rd Regional Training 28 th July – 10 th Aug Fully funded Course on Community Based 2014 Disaster Risk Reduction in a Changing Climate
4 Japan Training Program for Young 31 st Aug – 17 th Sep Partially funded Leaders for Pac ific Island 2014 Countries on Community Tourism Promotion
5 Fiji Financing Projects & investing 9 th – 10 th Sept 2014 Partially funded in Energy efficiency and
Samoa Tourism Annual Report 2014 - 2015 50
renewable energy in Hotels
6 China The 8 th UNWTO/PATA Foru m 13 th – 15 th Oct. Partially funded on Tourism Trends and 2014 Outlook
7 Japan - Environmental Planning for 17 th – 26 th Nov. Partially funded Singapore Sustainable Tourism 2014
8 Thailand Sustainable Tourism 25 th Feb – 1 st Mar Partially funded Developments 2015
9 Tahiti Journe’s Bleues Conference 1 st – 5 th Jun 2015 Partially funded on Ecotourism
10 Beijing Seminar on Chinese for 12 th Jun – 9 th Jul Fully funded Tourism Officials from Latin 2015 American, Caribbean and South Pacific Countries
Selection of candidates is carried out by Management based on the requirements of the programmes, eligibility criteria, and the relevance of the programme to the respective areas of responsibilities for effective capacity building of staff members. The usual report ing requirements of Government apply for all office trips where a report to Cabinet on the trip is to be submitted within 14 days of return. Staff members who attend the trainings are to share the knowledge acquired and their experiences with the Manageme nt and Staff through a presentation on return.
Samoa Tourism Annual Report 2014 - 2015 51
28 Tesema, 201 6
Afioga i le Fofoga Fetalai Afioga Leaupepe Toleafoa Apulu Fa’afisi Fono Aoao Faitulafono MULINUU
Afioga e,
LIPOTI FAALE - TAUSAGA A LE PULEGA O TAGATA TAFAFAO MAIMOA 2014 - 2015
Ina ia tusa ai ma le fuaiupu 23 o le Tulafono o Faalapotopotoga a le Malo (Faatinoga o Galuega ma le Mafai ona Tali atu) 2001, e ia te au le ava ma le faaaloalo tele ou te tuuuina atu ai i luma o le laulauafono a le Palemene e ala atu i lau afioga, le Lipo ti Faaletausaga a le Pulega o Tagata Tafafao Maimoa mo ana galuega faaiuina i le aso 30 Iuni 2015.
Faafetai,
Tuilaepa Fatialofa Lupesoli’ai Dr. Sailele Malielegaoi MINISITA O TAGATA TAFAFAO MAIMOA
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 1
Faasologa o Mataupu
1.0 SAUNOAGA A LE MINISITA ...... 3
2.0 SAUNOAGA A LE OFISA SILI ...... 5
3.0 OTOOTOGA ...... 7
4.0 VAEGA O MAKETI MA FAALAUILOA ...... 12
5.0 VAEGA O FUAFUAGA MA ATINAE ...... 21
6.0 VAEGA O SUESUEGA MA FAAMAUMAUGA ...... 37
7.0 VAEGA O FAUTUAGA TAU FAIGA FAAVAE ...... 44
8.0 VAEGA O TUPE MA AUAUNAGA LAUTELE ...... 48
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 2
1.0 UPU TOMUA A LE MINISITA
O le Ofisa o Pulega o Tagata Tafafao Maimoa o se Ofisa a le Malo ua fa’atulafonoina e fa’afoeina Atina’e Tau Turisi ma ou te tu’uina atu ai faatasi ma le Komiti Fa’atonu o le Pulega o Tagta Tafafao Maimoa le Lipoti Fa’aletausaga ma Tala Fa ’ atatau o Tupe mai ia Iulai 2014 ia Iuni 2015. I lenei tausaga ua fa’amauina ai le aloaia ole Fuafuaga Fou mo le Alamanuia Tau Turisi 2014 - 2019 i lana Vaaiga Taulai “Ia o’o atu ile 2019 ua fa’atupulaia le Alamanuia Tau Turisi, i le gagalue faatasi ai o tatou tagata ma tagata tafafao maimoa mai ma avea ai Samoa ma atunu’u e ta’imua ile Pasefika I auaunaga uma Tau Turisi.
O se matati’a ua ausia I lenei tausaga faa - le - tupe o le tapenaga ma’elega lea a Samoa e aofia ai le Alamanuia Tau Turisi mo le taliga - malo ile Fonotele a le SIDS e pei ona usuia mai i S amoa ia Setema 2014 . O lenei tapenaga sa mafai ona si’itia ai le Atina’e mo galuega tetele fa’atasi ai ma le si’itia ole tulaga tau I pisinisi ma fefa’atauaiga.
O le Atina’e Tau Turisi o loo taimua pea ile atina’e o Samoa e pei ona iai lona sao e silia ma le 20% mo le tamaoaiga o Samoa ma fa’amauina ai le aofaiga o tupe maua mai Atina’e Tau Turisi mo lenei Tausaga Fa’a - le - tausaga pe tusa ma le $340.5 miliona tala e si’itia mai ai ile 4.7% poo le $15.4 miliona tala faa tusatusa atu ile Tausaga faatoa mav a e at u po’o le siitia foi ile 11% po’o le $34.1milliona tala pe a faatusatusa atu ile tausaga fa’avae 2010. Ua mafua lea tulaga ona ole siitia o le numera o tagata tafafao maimoa mai aemaise ai le si’itia ole faiga o faatau poo seleni sa faaaluina mo le piliota tonu lava lenei ole iloiloga. I lona aotelega o tupe maua mo lenei Tausaga Faa - le - tupe ua fa’amauina ai le maualuga o seleni maua sa faamauina ua atagia ai le maualalo o isi tausaga vagana ai le tausaga faa - le - tupe 2011/12 lea sa faamauina ai foi le tulag a si’itia o seleni maua.
I lenei tauasaga faa - le - tupe , ua faamauina ai le lesitalaina o le 23 atina’e fou tau fale - talimalo ua fausiaina, 8 ua amatalia auaunaga ma ua lamalama faai’uina le fausiaina faapea ai ma isi o loo tapena mo le fausiaina. Se tasi o nei matati’a o le tatala ina o le atina’e ole Return to Paradise Resort, po’o le nofoaga lea sa lauiloa ai Samoa sa pu’eina ai se ata tifaga a le Alii o Gary Cooper ole “Return to Paradise ” Matautu, Lefaga . O Mataaga o isi ia o atina’e e aoga mo l e fa’amatalaina o le tatou Aganu’u ma o tatou tagata i Turisi , ma o se tasi o nei Atina’e ua fa’amautuina ai le toe fa’aleleia ati li o le nofoaga mo le Nu’u Faa - le - Aganu’u ale Alamanuia I lenei tausaga.
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 3
O le taua ole Tumama lautele mo Atinae Tau Turisi ua vaaia le a I polokalame faalauiloa mo le Fa’amatagofieina o Samoa e pei ona tatalaina ai se fausaga fou mo Faleui (Garden Toilet)lagolagoina e ala ile malaga mai o le Alii o Faleui Jack Sim i ose Sui o Malo Aufaatasi lea sa fa’asuafaina ia Tuifalevao ma i il e Afioaga o Falevao ma i le tausaga lava lea e tasi na fa’amamaluina ai le Aso mo le Faleui ole Lalolagi ile Aso 19 Novema I tausaga uma e tusa ai male Poloketi Tumama Lautele o gafa ma le Matagaluga ole Oa Faalenatura ma le Siosiomaga.
I totonu lava o l enei tausaga faa - le - tupe ua maitauina ai le atina’e mo le tapenaina o tomai ma agava’a ole aufaigaluega fa’atasi ai ma le tapu’eina o agava’a mai i Aoga mo Auaunaga Fa’apitoa Tau Turisi sa fa’atinoina ma le toto’a aemaise lava ile itu tau i taumafa ma vaii nu lea ua unaia ai le fa’aaogaina o fualaauaina e toto e aunoa ma ni vailaau. Sa maoa’e fa’atinoga o nei aoaoga aua sa ave le faamamafa mo le tautuaina o fonotaga ma polokalame tetele fa’avaomalo sa faia mai i Samoa nei.
E pei ona fa’amanatu atu pea, o Atina’e Tau Turisi ole matafaioi a tagata uma aua o le manuia o lenei atinae ma lona faatupulaia e faalagolago ile aufaigaluega ma ana paaga mo le tu’uina atu ole auaunaga faatagata tafafao maimoa ina ia sili atu mai manaoga o Turisi, ae ole Malo I lana m atafaioi ole unaia o faiganu’u lelei ina ia mautinoa le saogalemu ole tatou atunuu ma ia faaauau pea lana aganuu aemaise ona tagata ole talimalo lelei o loo atagia mai ai se atunuu mama lea ua fai mai ai Turisi “Samoa Lalelei” ma sa atagia mai i amio tausa afia o ona tagata e pei ona talanoa ai le tele o Malo sa faimalaga mai ile SIDS.
O au toe upu, e momoli atu le fa’afetai tele ia Samoa e aofia ai le Komiti Faatonu o le Alamanuia Tau Tagata Tafafao ma le Aufaigaluega mo galuega faatino mo lenei tasauga fa a - le - tupe lea faamauina a le siitia o mai le Atina’e mo lo tatou Atunu’u, ilea gaga lava e tasi e faafetai atu ai foi i Paaga Tau Atinae mo le latou lagolago. Fa’amalo le tauatai ma ia saga viia pea le Atua Soifua o Samoa i galuega ua o tatou faatino ona o ona tagata ma ona Viiga.
Ia Manuia!
Tuilaepa Fatialofa Lupesoli’ai Dr. Sailele Malielegaoi Minisita o Tagata Tafafao Maimoa
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 4
2.0 SAUNOAGA A LE OFISA SILI
E muamua lava ona ou fono faapipii atu ile saunoaga a le Afioga ile Alii Palemia e siitia ai le agaga faafetai i Paaga mo Atinae Tau Tagata Tafafao e pei ole Malo o Niu Sila ma le Ofisa o Malo Aufaatasi. E momoli atu foi le faafetai i le Malo o Samoa mo lana lagolago ile Atinae mo le Alamanuia Tau Turisi e pei ona avea ai ma se tasi Atinae o loo ave iai l ana faamuamua I tulaga o atinae mo le atunuu atoa. E faafetai atu le Alamanuia ma ana Paaga i le tatou Minisita poo le Alii Palemia mo lana vaai taulai mo le faaauauina ole lagolag o mo le Atina’e i lana taitaiga ma le unaia ole faalauiloa ma le lagolago mai a Tagata uma mo le Atina’e o Tagata Tafafao.
O faamatalaga ua tuuina atu i lenei ripoti, o se auiliili ga o polokalame ma auaunaga ua faatinoina ma ausia i le piriota e pei ona lipotia. O le tausaga lenei ua faamautu ai se alafua fou ile faatinoina ole fuafuaga fou Taiala mo le Atinae ole Alamanuia mo Tagata Tafafo 2014 - 2019 aemaise ai le faaauau pea o talanoaga mo le fausiaina ose ata e lima taitaia ai galuega o loo faap e a ona lagolago mai iai le Malo o Niu Sila e pei ona taoto ai nei Vaega Autu nei, Suesuega ma le Faalauiloaina o Samoa I Atunuu i Fafo, Fausiaina o Auaunaga Faatagata Tafafao ma le Tapu’eina o Tomai ole Aufaigaluega, Auala mo le Faafaigaluegaina o Tupe ma ia Faig ofie le Faatuina o Auaunaga Eseese, Galuega Tetele mo Auala ma isi. O le Fuafuaga o le Alamanuia o loo iai nei o loo fa’ailo mai ai ni mataupu ogaoga ma avanoa o le a tuufaatasia e le Alamanuia aua ana galuega faatino mai se taimi puupuu e oo atu ise taimi umi ina ia mafai ai ona ausia sini moomia ua mae’a ona ta’atitia.
Mai le upu tomua a le Alii Minisita o loo ta ’ ua mai ai nisi o matatia sa ausia i lea vaitausaga e aofia ai tapenaga mo fonotaga ma nisi o polokalame faavaomalo lea sa moomia ai le siitia ole auaunaga aemaise le agaga talimalo o tatou tagata. Se tasi o atinae fou sa maitauina ole faatupulaia lea o aiga ua fausia nofoaga faatalimalo ma o le a mautinoa lona tulaga mausali ile lumanai.
Ua faatuina foi seisi matatia fou ole faatupulaia lea o le numera o latou ua a’otauina mo auaunaga eseese ma ose faamanauiaga tele lea mo le Alamanuia ma o le a tele se tomai e a’oao’o ai le aufaigaluega fou .
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 5
E avea ai au e fai ma Sui ole Taitaifono ma le Komiti Faatonu ole Pulega o Tagata Tafafao Maimoa e tu’uina atu ai sa matou faafetai le a’ua’u ile Atinae Alamanuia Tau Tagata Tafafo ma ana Paaga uma sa galulue faatasi ma tagatanu’u o Samoa ua mafua ai ona siitia lenei tausaga i atinae faaauau mo Atinae ole Alamanuia o Tagata Tafafao i lo tatou atunuu “Samoa Lalelei”.
Ma le faaaloalo tele lava
Papalii Matatamalii Sonja Hunter CHIEF EXECUTIVE OFFICER
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 6
3.0 OTOOTOGA
O lenei Lipoti faa - le - tausaga o loo tuuina atu ai le tausaga faaletupe Iulai 2014 - Iuni 2015. O loo tumau pea le lagolago a l e Ma lo o Samoa i le atina ’ eina o le Alamanuia T au T agata Tafafao M aimoa aua le faatuputupulaia o le itu tau le tamaoaiga. O tupe faamatu ’ u mai e le M alo i lenei tausaga faaletupe e tusa lea ma le $10,187,0 0 0 tala ma ua maualalo i le 15.6% e faatusa tusa atu i le tausaga faaletupe ua tuanai.
E tatau i le Pulega o Tagata Tafafao Maimoa , ona tuuina atu le L ipoti e tusa ma tupe faafaigaluegaina a le Malo, o alafua faataatitia ma ona faatinoga. O lenei Lipoti o lo’o faamauina ai galuega faatino a le Pulega faapea ma ana P aaga o le Atina’e mo le Alamanuia o lenei tausaga faaletupe Iulai 2014 – Iuni 2015.
O lo’o taulai lenei Lipoti i alafua faataatitia ma galuega fuafuaina sa faatinoina e le Pulega lea na faavaeina ai le Vaaiga Taulai, “ Ia o’o atu i le 2019, ua faatupulaia le Alamanuia Tau Turisi, i le galulue faatasi ai o tatou tagata ma tagata tafafao mai ma av ea ai Samoa ma atunuu e ta’imua i le Pasefia i auaunaga uma T au T urisi ”. O le Fuafuaga mo Atina’e mo le Alamanuuia Tau Turisi 2014 – 2019, sa tatala aloaia ma mataituina e le Pulega le tuufaatasia o Atina’e mo Tagata Tafafao Maimoa.
O lenei Lipoti o lo’o faa ma’oti atu ai matafaioi a le Pulega e patino i vaega taitasi o le matagaluega e pei ona auiliiliina mai i totonu o le Tulafono Autu mo le Atina’e o Tagata Tafafao Maimoa 2012 faatasi ai ma le suiga i le faavaeina o le Vaega mo Faiga Faavae ma Atina’e mo le Alamanuia Tau Tagata Tafafao Maimoa aua le tuuina atu o Fautuaga Tau Faiga Faavae i le Komiti Faatonu ma lana matafaioi o le tuuina atu o le auaunaga talafeagai mo le Atina’e o le Alamanuia .
O lo’o faauau ina pea e le Pulega ona galulue faatasi ma le Alamanuia o Tagata Tafafao Maimoa mai fafo ma nuu talimalo , ina ia mautinoa le lagolagoina o sini autu o atina’e tau turisi ma lona aotelega. O lo’o faapea foi ona fesoasoani pea i le atinae’ina o nuu ma alalafaga ma i lenei lava tausaga faaletupe, na tali malo ai Samoa i le Fono Tele a Malo Aufaatasi mo Atumotu tau Atia’e (SIDS) .
O lo’o faatumauina pea galuega finafinau a le Pulega ma lana Aufaigaluega i le faatinoina lea o faalauiloa mo turisi i ona maketi, faamaumauga ma fuafuaga e taua mo faiga faaiuga a le Atina’e mo le Alamanuia , faapea ai ma le tuuina atu o fautuaga mo a tina’e ma fuafuaga mamao aemaise le lagolago i a’oa’oga ina ia faaleleia atili ai le
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 7
tomai ma agavaa o tagata faigaluega i le Atina’e o Tagata Tafafao Maimoa. O lo’o faaauauina pea le galulue faapaaga a le Pulega ma Matagaluega a le Malo i le tuuina atu lea o fautuaga ma sailia fesoasoani aua le Polokalame mo le Tali atu i A’afiaga ona o le Fesuia’iga o le Tau ma ia faatumauina pea le Samoa Lalelei. O le faatin o ina o fuafuaga o le a taitaiina ai pea le faatumauina o Atina’e Tau Turisi e pei ona faailoa mai , o Samoa ma ona motu laiti, ua alagatatau lelei i le faatauaina o gaioiga mo le faatumauina o lana Aganuu, o ona Siosiomaga Matagofie, Faamanuiaga i Atina’e m o Alamanuia, nuu ma tagata uma o Samoa i lona aotelega.
O lu’itau o lo’o feagai ma le Atinaeina o Turisi o lo’o tumau pea e ala i le tapula’a i femalagaiga i le ea, mataaga manaomia mo se faamoemoega patino ma manaoga autu mo tulaga tau faletalimalo.
3.1 Matafaioi Autu:
O matafaioi autu nei a le Pulega e tusa ai ma aiaiga o lana Tulafono :
. Unaia pisinisi tumaoti ma tagata taitoatasi e faatinoina atinae tau tagata tafafao maimoa
. Unaia tagata o isi atunuu atoa ai ma tagata Samoa o loo aumau i isi atunuu e tafafao ma asiasi mai i Samoa
. Unai’a le fausia ma le faaleleia o faletalimalo talafeagai faatasi ma lona faatotogaina ina ia agavaa ma talafeagai mo tagata tafafao maimoa mai
. Soa laupule ma fefaasoaai i le faatinoga o galuega a i latou o loo faatautaia atina’e tau tagata tafafao maimoa i Samoa
. Tuuina atu fautuaga talafeagai i le Malo i mataupu tau tagata tafafao maimoa
. Tapena, tuufaatasia ma faatino se Taiala mo le atina’e o tagat a tafafao maimoa i Samoa
3.2 Vaega o Maketi ma Faalauiloa
O le Vaega o Maketi ma Faalauiloa o loo faatinoina polokalame faalauiloa aua le faatuputupulaia o le silafia, le fia malaga mai ma le malaga mai i Samoa o tagata tafafao maimoa. O nei galuega o loo faatinoina i maketi filifilia ua faamautuina e le Pulega ma e aofia ai Faalauiloa Tu’usao (Direct Marketing), Faalauiloa Faipaaga ma Kamupani o loo tuufaatasia ma faatauina auaunaga tau tagata tafafao maimoa (Travel Trade Activity), Faalauiloa e
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 8
faipa aga ai ma Tusitala mai Maketi i Fafo (International Media & Public Relations), Faaaliga ma Fonotaga (Events & Meetings) ma Faalauiloa fai faapaaga ma Kamupani Eseese (Partnerships).
3.3 Vaega o Fuafuaga ma Atinae
O galuega autu a lenei vaega e aofia ai le gafataulimaina lelei ma le faafoeina o atinae mataaga, faletalimalo ma isi auaunaga e ala i tiute faa - faufautua i taimi o faatalatalanoaga ma asiasiga aemaise lava i le unaia o le usitaia o Tapula’a Moomia, o le faatinoina o asiasiga o atina’e eseee, l agolagoina o talosaga mo fesoasoani tau tupe, faapea foi le atinaeina o tomai ma agavaa o i latou o loo faigaluega i totonu o lenei alamanuia O polokalame mo le tali atu o le atinae i fesuiaiga o le tau o loo faatinoina foi e le vaega lenei.
3 .4 Vaega o Suesuega ma Faamaumauga
O le Vaega o Suesuega ma Faamaumauga e feagai tonu lea ma le tuufaatasia ma le iloiloina o fuainumera ma faamaumauga e patino i atina’e o tagata tafafao maimoa. E feagai foi lenei vaega ma suesuega i mataupu e aafia ai le alamanuia mai lea taimi i lea taimi e tusa ai ma manaoga o le Komiti Faatonu, o le Pulega faapea paaga o loo galulue faatasi i totonu o lenei alamanuia.
3 .5 Vaega o Fautuaga Tau Faiga Faavae
O le vaega mo le faufautua I faiga faavae ua fa’amatu’uina atu nei lona Puleaina ile Faatonu ole Vaega mo Tagata Tafafo Maimoa Mai ina ia o gatasi ma ana galuega autu ma matafaioi lea ua iai ma le lagolagosua mo galuega a le Vaega (Sector) ae ui i lea faiga, o loo t umau pea le liporti sa’o atu ile Ofisa Sili o Pulega I soo se taimi e mo’omia ai faapea ai ma le sologa lelei o galuega e pei ona maitauina le fai o sina lavelave ma tele le eseesega o galuega o loo faatino I lalo o lenei vaega. O lo’o faatino pea galuega a le vaega e pei ona masani ai e pei ole faufautua mo sini autu ma galuega o loo ave iai le faamamafa a le Malo ina ia mafai ona ausia la matou Motto “Samoa Lalelei” mo se taimi umi ae o loo afifi mai ai le galulue faatasi ma Nu’u ma Afioaga, Vaega uma ole Alamanuia, Malo o Samoa faapea ai ma le Pulega ma ona mana’oga. O lenei vaega foi e patino tonu ma le faatinoga o fatuaga ua pasia aua le fausiaina o ni faiga faavae fou poo le iloiloina o faiga faavae o loo ua iai nei. O lenei vaega foi o loo ua gafa ma le taitaiina le matafaioi ole tuufaatasia o galuega patino ile Komiti ole Faamatagofieina o Taulaga o Apia poo le NBC.
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 9
3.6 Vaega o Tupe ma Auaunaga Lautele
O le Vaega o Tupe ma Auaunaga Lautele e feagai ma le fa’asoasoaina, vaaia lelei ma le saunia o lipoti manino i mataupu tau tupe, galuega faatino i totonu o le ofisa faapea ai ma le aufaigaluega a le Pulega e tusa ma tulafono fa’ataatitita a le Malo e taial aina ai galuega o ana Matagaluega ma Pulega. O lenei vaega, ua taua o le vaega lagolago i vaega autu o le Pulega.
3.7 Komiti Faatonu Iulai 2014 - Iuni 2015
1. Afoa Amituanai Faleulu Mauli Taitaifono 2. Aanamaitu Tauiliili Pasikale Faatonu 3. Adele Kruse Faatonu 4. Leota Lu II Faatonu 5. Mark Pitt Faatonu 6. Seumanuula Moana Clarke Faatonu 7. Fred Grey Faatonu 8. Papalii Matatamalii Sonja Hunter Pule Sili
3.8 Pulega Iulai 201 2 – Iuni 201 3
1. Papalii Matatamalii Sonja Hunter Pule Sili 2. Pativaine Petaia – Tevita Pule Vaega o Tupe & Auaunaga Lautele 3. Dwayne Bentley Pule Vaega o Maketi & Faalauiloa 4. Kitiona Pogi Pule Vaega o Suesuega & Faamaumauga 5. Faamatuainu Suifua Pule Vaega o Fuafuaga & Atinae 6. Dulcie Wong Sin Simanu Pule Va ega mo Faiga Faavae ma Aotelega ole Alamanuina mo Tagata Tafafo Maimoa 7. Amiafolau Afamasaga Taitai mole Polokalame o Fesuiaiga ole Tau
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 10
AUIVI O LE PULEGA O TAGATA TAFAFAO MAIMOA
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 11
4.0 VAEGA O MAKETI MA FA’ALAUILOA
Fa’atomuaga
O galuega fa’atino na agai i le una’ia o le silafia ma le aofai o tagata tafafao maimoa e ala I fa’asalalauga ma fa’alauiloa i maketi filifilia. O nei fa’alauiloa sa fa’apea ona fa’asalalauina i vaega masani, tekonolosi fa’apea tagata taitasi, ma na ave le faamamafa i Niu Sila ma Ausetalia.
O le 'Beautiful Samoa' Campaign o se tasi o fa’alauiloa taua sa amata aloaia I lenei tausaga. O lenei fa’alauiloa e una’ia ai fa’atosiga o tagata tafafao maimoa ina ia asiasi mai i Samoa i le tausaga 2016. O lenei galuega ua fa’atinoina e a la atu i atapu’e ua faasalalau atu i televise, upega tafailagi ma lomiga.
O le masina o Ianuari ma tatala aloaia ai le faletalimalo o le Sheraton I Samoa. O se tulaga maualuga ona o le lauiloa o le Sheraton I le lalolagi ae ua iai le lala I Samoa nei. O le Sheraton Samoa Aggies Grey’s Resort o le vaega muamua o fuafuaga mamao a lenei kamupani ma e tatala le Sheraton Samoa Aggies Grey’s Hotel i se taimi o I luma. O lo’o iai foi le fa’amoemoe e tatalaina le isi atinae - faletalimalo, le Taumesina Island Resort i le tausaga fou.
Sa maitauina le alualu I luma o tauvaga i maketi eseese mo femalagaina pupu’u I va’alele I le tausaga. O nei tauvaga o le a fa’aauau pea ona o mafua’aga eseese.
O se tasi o nei mafuaaga o femalagaina i le ea ma le faigofie ona faimalaga tuusao mai malo asiasi mai fafo I totonu o Samoa. Ma na maitauina e leai ni suiga fou i femalagaina i va’alele na iai. Na fa’amauina foi le le - mautu o femalagaina tuusao o va’alele I le va o Samoa ma Ausetalia mai le 2 I le 4 I le vaiaso.
O le masina o M e sa fa’atino ai le Faaliga tele o le Samoa Tourism Exchange I Samoa nei. O le fitu ai nei o tausaga o fa’atino lenei fa’atasiga taua ma o le tausaga nei na maitauina ai le toatele o Sui mai kamupani o loo gafa ma le tuufaatasia ma le faalauiloina o auauna ga tau tagata tafafao maimoa (tour operators) sa auai mai. Na fa’amauina le silia ma le 50 o Sui mai Niu Sila, Ausetalia, Amerika Samoa, le Iunaite Setete o Amerika, Kanata, Peretania, Europa, Saina ma Korea I Saute, fa’apea le 38 o Sui mai faletalimalo, m ataaga ma pisinisi tau tagata tafafao maimoa i Samoa nei.
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 12
Sa toe fa’aleleia le upega tafailagi o le Samoa.travel ae lei mae’a le tausaga fa’aletupe. Ua maea ona toe fa’alelei nisi o vaega e mafai ai ona fa’atino le auaugana lautele I lea vaega.
O lo’o av e pea le fa’amuamua i Niu Sila ma Ausetalia ona o maketi tetele ia e o mai ai le toatele o tagata tafafao maimoa. Ma o lo’o fa’aauau pea galuega e una’ia ai fa’asalalauga fa’alauiloa i isi maketi e pei o Amerika Samoa, le Iunaite Setete o Amerika, Kanata, Peretania, Europa, Sina ma Korea I Saute.
O le tausaga nei na tatala aloaia ai le Ofisa a le Pulega mo le maketi i Ausetalia i Sini. O lenei Ofisa, faatasi ai ma le Ofisa a le Pulega i Aukilani mo le maketi i Niu Sila o lo’o fa’afoe lava e le aufaigaluega a le Pulega. O loo tumau pea le lelei o faipa’aga ma Kamupani o loo fai ma Sui o le Pulega i maketi e pei o Amerika I Matu, Peretania ma Europa, Sina ma Korea I Saute.
O lo’o fa’aauau pea galuega a le vaega o maketi ma fa’alauiloa I le ofisa autu I Samoa e tusa ai ma le taiala mo faalauiloaina o Samoa 2014 - 2019 ma nisi o vaega e aofia ai le faamalosia o le feso’otaiga o auaunaga ma pisinisi tau tagata tafafao maimoa i maketi filifilia, fa’apea le lagolagosua iofisa ma lala a le Pulega i atunuu mamao ma nisi o polokalame aoao a le Pulega e tusa ai ma lona faavae.
4. 1 Fa’alauiloa Tu’usao (Direct Marketing)
4.1.1 Fa’asalalauga Fa’alauiloa (Advertising)
O fa’asalalauga fa’alauiloa i maketi filifilia sa faaaogaina ai upega tafailagi, lomiga e pei o nusipepa, televise, ma leitio. O nei faasalalauga sa faapea ona tuufaatasia ma faalauiloaina i ni auala e patino tonu lava i manaoga eseese poo vaega pito i sili ona fa’ataua e tagata ma ua mafua ona faigamala ga mai ai i Samoa (market segment ma le purpose of visit) e pei o malologa, faaipoipoga, pisinisi ma foonotaga, ma isi (holiday/leisure, weddings/romance, meetings/business, etc). Maketi Aofai Fa’amatalaga Televise, nusipepa, leitio, upega o fa’amatalaga, ma Niu Sila 36 fa’asalalauga I nofoaga faitele; Televise, nusipepa, leitio, upega o fa’amatalaga, ma Ausetalia 23 fa’asalalauga I nofoaga faitele; Amerika Samoa 40 Nusipepa, leitio, ma fa’asalalauga I nofoaga faite le; Nusipepa, upega o fa’amatalaga, ma fa’asalalauga I Peretania/Europa 30 nofoaga faitele; Lomiga, fa’asalalauga I Nofoaga Faitele, upega o Amerika I Matu 1 fa’amatalaga;
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 13
O le tele o fa’asalalauga fa’alauiloa ua ta’ua, ua iai uma fa’amatalaga taua e aofia ai le tau o le pasese i vaalele ma apitaga i faletalimalo (travel packages) ma fa’afeso’otaiga fa’amatalaga mo’omia.
O Iuni sa faalauiloa aloa’ia ai le fa’asalalauga fou a le Pulega o le ‘Beautiful Samoa' i Ausetalia. O le 'Beautiful Samoa' o le auga autu o le polokalame o le 'Asiasi i Samoa 2016' (Visit Samoa Year 2016) o loo unaia e le Pulega i maketi filifilia e ala i faasalalauga ma faalauiloa esesese.
4.1.2 Metotia ma Fa’alauiloa (Promotional Materials)
E tusa ai ma le faalauiloa fou o le 'Beautiful Samoa' ma le 'Visit Samoa Year 2016', ua amatalia galuega mo le faafouina o meatotia (materials) eseese e faaoaga e le Pulega i ana faalauiloa e pei o tusi ma lomiga (bro chures), atapu’e ma atatelevise (images ma videos) ma isi.
4.1.3 Upega Fa’amatalaga (Online Development)
4.1.3.1 Samoa.travel
E lelei tele le tulaga na ausia e le upega tafailagi o le Samoa.travel i le tausaga. E tusa ai ma le lipoti mai le Google Anal ytics, e 10% na faatuputupulaia ai le aofai o asiasiga i le Samoa.travel, ma o le 69% o asiasiga sa faamauina mai Niu Sila, Ausetalia ma le Iunaite Setete o Amerika.
Sa faaauau taumafaiga ina faafaigofie atili ona sue ma maua i upega tafailagi le Samoa.travel (Search engine optimisation ma le marketing faapea le Google Ads), ma e patino se vaega o le faatuputupulaia o le aofai o asiasiga i nei taumafaiga.
Na faafouina le Samoa.travel i le tulaga o le vaai (poo le look and feel). Na faapea foi ona faalelei atili faamatalaga tusitusia (website content ma le copy) ma le auivi (poo le structure). O nei suiga sa faavae i faamaumauga na maua i suesuega mai le website audit na faatino i le tausaga faaletupe ma o nei taumafaiga faaauau e ogatasi ma fuafuaga mo le faaleleia o le 'user - experience'.
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 14
Samoa.travel - Google Analytics Report 2014 - 2015 Overview 14/15 13/14 Change Top Content Page Visits 405,936 370,028 10% views Unique Visitors 296,474 269,273 10% 1) Homepage 198,620 1,739,48 Pageviews 1,600,824 7 - 8% 2) Sightseeing 39,868 Pages/visit 3.94 4.7 - 16% 4) Accommodation 25,303 3) Sightseeing/To - sua - ocean - Avg Time on Site 0:03:41 0:04:16 - trench 22,163 Bounce Rate 55.59% 50.07% 11% 5) Things To Do 21,575 New Sessions 72.02% 71.28% 1% Visits by Country of Origin Traffic Sources Country Visits Share Source Visits New Zealand 133,704 33% Referral 179,564 Australia 85,492 21% Organic Search 154,784 USA 61,269 15% Direct 52,490 Samoa 24,471 6% Paid Search 8,617 Germany 15,373 4% Social 7,119 UK 14,176 3% Other 3,202 Canada 6,545 2% Display 131 India 4,339 1% Email 62 France 2,835 1% Switzerland 2,564 1%
O nisi o vaega sa fa’atino I le tausaga e fa’aleleia ai galuega ma le auaunaga I luga o le social media e iai le google advertising. O le avea ai onei avanoa foi ua maitauina le fa’atuputupulaia pea o Tagata asiasi ia Samoa e ala mai nei auala.
4.1.3.2 Fa’amatalaga I Upe ga Tafailagai Faitele (Social Media)
O le fa’aaogaina lelei o le Social Media e fesoasoani tele i galuega fa’asalalau fa’alauiloa. E ui ina pau le numera o i latou e fiafia i le Twitter, na maitauina le fa’atuputupulai’a o i latou e fiafia Facebook fa’apea le YouTube. O tausaga nei sa amata aloaia ai fa’asalalauga I luga o le Instgram (@samoatourism).
Channel 2014/2015 2013/2014 43,886 LIKES 32,475 LIKES Facebook 18,374,895 REACH 1,499,487 REACH YouTube 235,461 VIEWS 228,680 VIEWS Twitter 68,935 FOLLOWERS 80,491 FOLLOWERS Inst a gram Approx 5,000 FOLLOWERS Not applicable
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 15
4.1.3.3 Samoa Direct
O le Samoa Direct o le auaunaga e faaaoigaina ai le upega tafailagi o loo faamautuina ai avanoa i faletalimalo ma na faalauiloa ma una’ia e galuega fa’atino e ala i fa’alauiloa tu’usao I luga o upega tafailagi i Niu Sila ma Ausetalia aua le fa’aosofia o tagata maimoa e fa’aaoga lenei auaunaga ma faamautu avanoa i faletalimalo.
Ua iai fuafuaga mo le tausaga o i luma e fa’alelei atili lenei auaunaga .
Faletalimalo ua aofia i le Samoa Direct (Samoa Direct Operators) 2014 - 2015 2013 - 2014 Tulaga (Category) Aofai Tulaga (Category) Aofai Faletalimalo Tetele - Deluxe 4 Faletalimalo Tetele - Deluxe 4 Faletalimalo Feololo - Superior Faletalimalo Feololo - Superior 8 8 Standard Standard Faletalimalo i le Vaega Ogatotonu - Faletalimalo i le Vaega 20 21 Standard Ogatotonu - Standard Faletalimalo Laiti - Budget 15 Faletalimalo Laiti - Budget 18 Fale Apitaga Tu Matafaga - Beach Fale Apitaga Tu Matafaga - 10 10 Fale Beach Fale
4.2 Fa’alauiloa Faipaaga ma Kamupani o loo Tu’ufa’atasia ma Fa’atauina Auaunaga tau Tagata Tafafao Maimoa (Travel Trade Activity)
4.2.1 Fa’alauiloa Faipa’aga (Joint Marketing Campaigns)
O galuega faalauiloa tu’ufa’atasi faipaaga sa galulue so’oso’otauau ai le Pulega ma kamupani e tuufaatasia ma faatauina auaunaga tau tagata tafafao maimoa. O nei galuega e aofia ai le tufatufaina i auala faalauiloa eseese e aofia ai lomiga, upega tafailagi ma televise. O nei taumafaiga sa faalauiloa foi i totonu lava o le li’o poo pa’aga a nei kamupani.
Maketi Aofaiga Niu Sila 25 Ausetalia 9 Peretania/Europa 6 Amerika i Matu (USA) 3 Asia (China/Korea) 6
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 16
4.2.2 Polokalame Fa’amasani a sui o loo Tu’ufa’atasia, Fa’atau atu ma Fa’alauiloaina Auaunaga tau Tagata Tafafao Maimoa (Trade Familiarisations)
Sa fa’aauauina pea auaunaga mo lenei polokalame e aofia ai le talimalo o le Pulega ma faletalimalo ese’ese i sui o kamupani o loo galulue vavalalata ma le Pulega. O le faamoemoe, ina ia a’oa’oina ai i latou ma maua le avanoa e asia ai faletalimalo ma mata’ag a ese’ese.
Maketi Aofaiga Asia (Asia) 2 Ausetalia (Australia) 2 Niu Sila (New Zealand) 3 Amerika I Matu (North America) 2 Peretania/ Europa (UK/Europe) 2
4.2.3 Aoaoga mo Sui o lo’o Fa’amautuina Avanoa I Va’alele, Faletalimalo ma isi Auaunaga (Agent Training)
Sa faatautaia aoaoaga e sui o le Pulega o loo i maketi i fafo mo i latou o loo faamautuina avanoa i vaalele, faletalimalo ma isi auaunaga, aua lava le faamoemoe autu o le saga faatuputupulaia pea o le malamalama ma le silafia o sui nei (T ravel Agents) ia Samoa ma auauanaga tau tagata tafafao maimoa. O i latou nei o loo faasoa atu ia faamatalaga ma faamautinoa avanoa i vaalele mo tagata femalagaai.
Maketi Sui Auai Niu Sila 467 Ausetalia 639 Peretania/Aialani 507 Amerika i Matu/Kanata 102 Asia/Saina 80
4.2.4 Kamupani o loo Tu’ufatasia ma Fa’atauina Auaunaga tau Tagata Tafafao Maimoa a Samoa o lo’o Galulue Fa’atasi ma le Pulega (Tour Operators with Samoa Programs)
O le una’ia o faigapa’aga ma kamupani aua le tuufaatasia ma le fa’atauina o auaunaga tau tagata tafafao maimoa o se vaega o lo’o ave pea iai le fa’ataua, ma o nisi nei o kamupani ua mafai ona latou tuufaatasia ma faatauina auauanaga ua taua:
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 17
Maketi Aofaiga Air New Zealand/AOT, Edventuretours, GO Holidays (Harvey World, United Travel, GO Brokers, Travelsmart, Travel Managers), House of Travel, Infinity (Flight Centre, Student Niu Sila 15 Travel), Island Holidays, Lifestyle Holidays, Mondo Travel, Outdoor NZ, GTA Travel, PackYaBags, Our Pacific, STA Travel, Exp edia, Booking.com Helloworld Holidays, Qantas Holidays, Viva Holidays, Ignite Holidays, Infinity Holidays (Flight Centre), Relaxaway Holidays, The Perfect Holidays (The Perfect Wave), Island Escape Holidays, Pin Point Travel Group, The Travel Ausetalia 20 Corporation (Creative Holidays, Coral Seas), Virgin Australia Holidays, Omniche Holidays, GTA Travel, Millennium Travel, Fishing Getaway, Expedia, Wotif, Booking.Com, Webjet, Pacific Bedbank Travel Nation, GAP Travel, Dialaflight, All Ways, Tailor Made, Transpacific Holidays, Audley Travel, Austravel, Travelbag, 25 Travel 2, Tailor Made Travel, Jetset Holidays, Destinology,
Turquoise Holidays, Gullivers Tours, Cox & Kings, Tropical Sky,
Simplexity, Manning Travel, Travel R epublic UK, Expedia, Europa/Peretania Edwin Dorin, Opodo, STA Travel, Experience Holidays
Germany (27), Netherlands (5), Switzerland (4), Denmark 51 (1), Belgium (1), Norway (2), Austria (3), Italy (1), France (3), Czech (1), Sweden (1), Spain (1), Slovakia (1) Goway, Air New Zealand Vacations, Islands in the Sun/Travel 2, Fight Centre USA (Liberty Travel, GOGO Vacations, Travel Associates), Pacificislands.com, Amerika I Matu 12 Springboard Vacations, McCoy Custom Travel, Sunspots International, Travelscene, South Seas Adv entures, Boomerang Tours, Andersons Asia (Saina, Korea 5 CYTS/Sparkle Tours, Caissa, 6renyou, Dream TnE, Palmtour i Saute)
Isi (Pasefika) 3 Rosie Holidays, ATS Pacific
4.3 Fa’alauiloa Faipaaga ma Tusitala mai Maketi I Fafo (International Media & Public Relations)
4.3.1 Polokalame o Asiasiga a Tusitala (Media Visit Programme)
O le polokalame mo le faimalaga mai o tusitala o se vaega taua ua mafai ona ausia se vaega maualuga i galuega faalauiloa e ala i tusitusiga ma faamatalaga i totonu o maket i filifilia e uiga ia Samoa ma lona matagofie.
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 18
Maketi Aofaiga Nusipepa ma Mekasini sa Fa’asalalauina ai Nookie/OK Magazine, Holiday Travel TV, Good Weekend (Fairfax), Radio 2UE, The Guardian/STA Travel, ELLE, Australia 10 Adventure Angler TV/FOX Sports, W by White Wolfe.com, Cannon Australia, Australian Triathlete, My Wedding, Let's Travel, NZ Herald, Life & Leisure, NZ New Zealand 8 Weddings, M2 Magazine, 220 Triathlon, NZ Triathlon TVE/Doc & Road (PACIFIC Documentary); Candis UK/EU 2 Magazine, BBC From Our Own Correspondent/Jewish Chronicle, Chelsea Monthly Asia (Saina, Korea i 2 Menz Mercedes & MK Citylife; Lonely Planet Saute) USA 1 Islands, LATimes.com;
4.3.2 Tusitusiga ma Auala na Fa’asalalau ai (Generated Articles & Features)
O tusitusiga ma fa’asalalauga o lo’o ta’ua I lalo na mafua mai i malaga a tusitala na talimalo ai le Pulega i le tausaga.
Maketi Aofai Auala na Fa’asalalauai Niu Sila 17 Nusipepa, TV, Upega o fa’amatalaga Ausetalia 28 Nusipepa, TV, Upega o fa’amatalaga Peretania/Europa 35 Nusipepa, Upega o fa’amatalaga Asia (Sina/Korea I Soute) 4 Nusipepa, Upega o fa’amatalaga Amerika I matu 1 Nusipepa, upega o fa’amatalaga
4.3.3 Pepa o Fa’amatalaga (Media Releases)
O pepa o faamatalaga o se tasi lea o auala taua ma o loo faaogaina e le Pulega mo ana galuega faalauiloa i maketi filifilia ma Samoa nei ma o se aotelega lenei o ia galuega:
Maketi Aofai Niu Sila 8 Ausetalia 10 Peretania/Europa 4 Amerika I Matu 3
4.4 Fa’aaliga ma Fonotaga (Events and Meetings)
4.4.1 Fa’aaliga tau Fefa’atauaiga (Trade and Consumer Shows)
O fa’aaliga tau fefa’atauaiga mo femalagaina o se vaega taua I le fa’alauiloaina Samoa faatasi ai mau auaunaga tau tagata tafafao maimoa.
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 19
O se tasi o nei faaliga o le Samoa Tourism Exchange ma ua maitauina le fa’atuputupula’ia o le toatele o Sui auai. O le Samoa Tourism Exchange e tuufaatasia ai sui o kamupani o loo gafa ma le tuufaatasia (packaging), tufatufaina (distribution), ma le faatau ina (retail sales) o auauanaga e pei o femalagaina i le ea, apitaga i faletalimalo ma tafaoga i le eleele, ma sui o le Pulega faapea pisinisi ma auaunaga mai le Alamanuia. O le tausaga nei e ova ma le limasefulu (50) sui mai Niu Sila, Ausetalia, Amerika Sa moa, le Iunaite Setete o Amerika, Kanata, Peretania, Europa, Saina ma Korea i Saute, fa’apea ma le 38 o Sui a mai faletalimalo ma isi pisinisi ma auaunaga tau tagata tafafao maimo i Samoa nei.
O Faaliga ma Faalauiloa i lalo sa auai i ai Sui o le Pulega i le tausaga:
Maketi Aofai Fa’aaliga na fa’atautaia Flight Centre Expos (3), House of Travel Expos (9), PAICE, Niu Sila 15 Mondo Travel Expo, South Pacific Tourism Exchange Pasifika, Boat Show, Treasures of the South Pacific (9), Trade Travel Expos (2), Queensland Brides Wedding & Honeymoon Ausetalia 22 Show, Samoa Tourism Roadshow (Sydney, Brisbane, Melbourne), Melbourne Bridal expo, Flight Centre Expos (3), AIME, Sydney Bridal Expo, Starwood Trade Expos South Pacific UK Roadshow, WTM, Aussie Tours Expo, South Pacific European Roadshow, ITB, PATA Exchange, Unite Peretania/Europa 8 Pacific, Utrecht, Adventure Travel Show, Outdoor Adventure & Travel Show, Telegraph Cruise, London Cruise Show, ANTOR Meets the Travel Trade, Dest inations Sunsational South Pacific, Vancouver Wedding and Amerika I Matu 6 Honeymoon Show, SPF40, LA Times Travel Show, Travel & Adventure Show (2) Saina 4 ITB Asia, CITM, COTTM, IFCOT Samoa 1 Samoa Tourism Exchange
4.5 Fa’alauiloa Faipaaga ma Kamupani Eseese (Partnerships)
O loo galulue faapa’aga foi le Pulega ma pisinisi e le o aafia i itu tau femalagaiga ina ia saga faatuputupulaia ai pea avanoa e mafai ona faalauiloa ai Samoa i maketi filifilia.
Maketi Aofai Fa’amatalaga Peretania/Europa 1 Cobham Rugby Club (Youth Division)
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 20
5.0 VAEGA O FUAFUAGA MA ATINAE
5.1. Polokalame Faaleaoaoga
Sa faaauauina polokalame faaleaoaoga mo le faasaoina o le soifua o le mamalu o le atunuu i le sami ma vaitaele mo le tausaga lona fa o le polokalame, ae sa matauina foi ni faafitauli i le faatinoina o polokalame ona o le tuai ona amatalia o galuega a le faiaoga ona o ni fesuiaga le maalofia. Sa fetaui tonu le amata o polokalame sa fuafuaina e le alii faiaoga ma tuatuagia a le Ofisa i le fonotaga o atu mot u laiti, o le Teuila ma isi aoaoga sa faatupeina i lalo ole Polokalame mo le fausiaina o atina’e sa faaleagaina e le afa o Eveni. O le susuga ia Mattias Baenziger na amata faafaigaluegaina ia Mati 2014 seia oo ia Setema 2015. O lana talosaga mo le toe faa opopoina o aso e galue ai sa taliaina ma faamaeaina ai loa ia Tesema 2014.
Sa mafai ona faatinoina ni polokalame faa - le - aoaoga i nofoaga eseese e lima (5) i totonu o Upolu ma Savaii. O nei aoaoga sa faatautaia i aso e 3 e aofia ai aoaoga mo fesoasoani mua mua ma aoaoga mo le faasaoina o soifua i luga o le sami ma vaitaele. O sui uma sa auai ma faamaeaina le polokalame sa maua tusi pasi.
VAEGA NA FAATINOINA AI AOAOGA SUI AUAI Manusina Beach Fales, Lalomanu 31 Maninoa Surf Camp, Siumu 26 Black Sand Beach, Apia Harbour 12 Va - I - Moana Seaside Lodge, Asau Savaii 19 Jane’s Beach Fales, Manase Savaii 45 Ofisa o le Pulega 20 AOFAI 153
Sa mafai ona faatinoina e le vaega ia ni polokalame aua lava le unaia o tomai mo le faasaoina o soifua e auala atu lea i polokalame faalauiloa mo aoga. E lua ia ni aoga i totonu lava o Apia sa mafai ona aoaoina i lalo o lenei polokalame. O nei aoga e aofia a i Vaiala Beach School ma le Le Amosa. O le Sinalei Beach Resort,
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 21
Salani Surf Resort ma le Return to Paradise Resort o nisi nei o faletalimalo sa mafai ona tuuina mai ni talosaga mo ni aoaoga mo a latou aufaigaluega ina ia mafai ona tali vave atu i se faala velave faafuasei. Sa faamaeaina galuega a le susuga i le faiaoga i ni aoaoga mo le aufaigaluega a le Ofisa. Sa mafai foi na teuteuina ma faamaeaina galuega i le tusi taiala mo le faasaoina o soifua.
O lenei tausaga sa maitauina le siitia o numera o aoaoga e lei fuafuaina mo lenei alagamanuia, ae sa taumafai lava le Vaega o Fuafuaga e aofia nei fesuiaiga i totonu o fuafuaga o galuega ua maea ona faataatitia. O le naunautaiga lava o le vaega ina ia mafai ona ausia ia ala fua o faatinoga o galuega. O lenei tausaga sa tele lava le sao a le Ofisa mo tapenaga mo le fonotaga o atu motu laiti faapea foi le Teuila. E fa ia ni aoaoga faaopoopo ma le faatalatalanoaga e tasi sa faatinoina ina ia siitia ai le tomai o le au kuka mo ne i faamoemoe. O nei polokalame aoaoga sa mafai ona faatupeina mai Polokalame Fesoasoani a le Malo o Niu Sila, faapea le Pulega. O le susuga ia Robert Oliver sa faatinoina le aoaoga mo Meaai Samoa poo le faaogaina lea o oloa o loo maua lava i totonu o si o tatou laufanua. E 52 sui sa mafai ona aotauina i le polokalame faaleaoaoga. Sa mafai foi ona tali mai le APTC mo le faatinoina lea o se isi aoaoga i tulaga tau tumama lautele ma le saogalemu mo le 86 o sui sa resitalaina mai. O le galulue faatasi foi o le Pulega ma le Matagaluega o Soifua Maloloina sa mafai ai ona faatinoina se faatalatalanoaga ma nei sui i le toe faapupula atili o tulaga tau tumama lautele. O le susuga ia Hani Jossi sa faafoeina ia se aoaoga i tulaga tau auaunaga lautele ma e 52 sui kuka s a aotauina. O le aoaoga mulimuli sa faatinoina e le susuga ia Mattians Baenziger i tulaga tau fesoasoani muamua ina ia mafai ona tali vave atu i se faalavelave faafuasei. E 47 sui sa auai ma faamaeaina ai loa le polokalame.
Ona o le taua tele o matafaioi o nei sui kuka ina ia mafai ona ausia ia tulaga ma tapulaa tau tumama lautele i le faatinoina o gasesega mo malo asiasi mai, o lea sa taumafai ai le Pulega e tuufaatasia se aso e tofotofoina ai nei kuka eseese. O le ‘One Day Food Festival/ Cook Off’ sa fa atinoina ma mafai ai ona maua le avanoa e tausasami ai ia sui o le Malo ma valaaulia i kuka ua mafai ona gaosia e sui ua atofaina mo le faamoemole. O le vaega o fuafuaga ma atinae sa limataitaina ia tulaga uma ma faamauina ia ni manatu mai sui auai. Sa faa maeaina ia tulaga
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 22
tau kuka i se tufatufaga tusi pasi mo e uma sa faatinoina aoaoga ma auai i vaiaso ole taligamalo ma le teuila. O nei tusi pasi sa vaevaeina i ni vaega se tolu (Vaega ua ausia uma tapulaa pe pito sili ona lelei, vaega feololo ma le vaega s a auai ma o loo manaomia lava le faaleleia) ma sa iloiloina ai. Sa faatautaia foi se a'oa'oga faapitoa mo le gasesega o meataumafa sa faipaaga ai le Pulega ma le Faalapotopotoga o Pulega o Turisi o le Pasefika i Saute aua se aoaoga mo le tasi le vaiaso i tulaga tau kuka mo sui kuka o faletalimalo. O le manulauti o le aoaoga o le “Fesootaiga o Faatoaga ma Turisi”, ina ia mafai ona galulue faatasi mo fefaatauaiga. Na faataunuuina lea aoaoga i le Millenia Hotel ma le APTC mo sui e 26.
Sa limataitaina foi le faatinoina o galuega e patino i atinaega o tagata faigaluega i lalo o le Polokalame Fesoasoani a le Malo o Niu Sila. E ono ia ni agavaa faapitoa sa mafai ona iloiloina ma tuufaatasia e konesula mai Niu Sila aua le aotauina o tagata faig aluega o lenei alamanuia. I le taumafai lava e ausia ia tulaga silisili o lea sa faatinoina ai se polokalame aoaoga mo le aotauaina o e o loo iai le agavaa mo le faafoeina o tulaga tau aoaoga i le lumanai. E 23 sui mai faalapotopoga i tulaga tau aoaoga sa auai ma mauaina ia ni tusi pasi.
Sa faatino foi sese aoaoga faapitoa mo e o loo faafaigaluegaina i totonu o atinae turisi, faapea le tali atu i vaega moomia e pei ona faamauina i suesuega sa faatinoina. O le Business Planning poo aoaoga mo le fuafuaina l elei o lau pisinisi, sa mafai ona faatinoina ina ia siitia ai ia tomai ma agavaa o sui faipisinisi. O le galuega faitasi a le Pulega ma le Pulega o Faailoga ma Tusi Pasi Tauoloa a Samoa sa faatupeina lea aoaoga. Sa faafoeina e le susuga ia Christabelle Sch uster mo nofoaga eseese i totonu o Upolu ma Savaii. E 40 sui sa aotauina i lalo o lea polokalame.
O le matafaioi a le vaega e tuuina atu polokalame faalauiloa i paaga uma a le alamanuia o se tasi lea o galuega faaauau a le vaega sa faatinoina pea i lenei tausaga ina ia silafia e tagata uma galuega, o luitau faapea polokalame taua o loo faatinoina. Talu ai o le tulaga utiuti o
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 23
vaega tupe e faaagaga mo nei polokalame, na taumafai le vaega e fuafua tatau faasalalauga ina ia fesootai ma ogatasi ma polokalame mo le tali atu i fesuiaiga o le tau faapea taumafaiga mo le faamatagofieina o Samoa mo le faatupeina ma le faamalosia o nei polokalame.
O nei galuega o loo lagolagoina pea i faasalalauga faavaitaimi a le Pulega o loo faaaogaina ai le initaneti mo ana p aaga e le gata i Samoa nei ae faapea foi atunuu mamao. Sa faaauau foi le faaaogaina o polokalame faapitoa a le Pulega o Faailoga ma Tusi Pasi Taualoa a Samoa ma le Univesite Aoao o Samoa, faapea suesuega a tamaiti aoga e fesoasoani ai i nei taumafaiga.
5.1. 1 Polokalame faaleaoaoga mo le aufaigaluega a le Vaega o Fuafuaga ma Atinae
E le faaitiitia le agaga faafetai o le aufaigaluega mo avanoa na tuuina mai e le Pulega e auai atu ai i fonotaga ma polokalame faaleaoaoga sa faia i atunuu mamao faapea Samoa nei. O nei polokalame o loo fesoasoani tele i le atinaeina o le tomai ma agava'a o le aufaigaluega aua le faatinoina lelei o a latou matafaioi. O loo faamanino atu i lalo nei polokalame mo le silafia: Polokalame Faaleaoaoga Taimi Nofoaga Waste Management Training/Awareness for Posts Iulai 2014 Apia, Samoa Officials and Accommodation Providers in preparation for SIDS Aoaoga mo faiaoga I tulaga tau puleaina lelei o Setema, 2014 Apia, Samoa gaioiga mo le saogalemu mai faalavelave faalenatura. Pacific Bed bank Workshop Setema, 2014 Apia, Samoa Aoaoga mo gaoioiga o le saogalemu mai faalavelave Setema, 2014 Cambodia faalenatura sa faatupeina e le USAID. Aoaoga mo le iloiloina o manaoga i le maea ai o se Oketopa, Apia, Samoa faalavelave faalenatura 2014 Aoaoga mo atinae turisi ma le siosiomaga. October, 2014 Tonga Oketopa, Apia, Samoa Train the Trainer and Module Piloting 2014 Aoaoga mo le gafatiataulima o atinae turisi ma le Novema, Singapore siosiomaga. 2014 Aoaoga mo le iloiloina ma le vaavaaia lelei o galuega Fepuari, 2015 Apia, Samoa fai a le Malo Aoaoga mo le iloiloina o aafiaga o atina’e i le Fepuari, 2015 Apia, Samoa siosiomaga i Samoa Outcome Mapping Fepuari, 2015 Apia, Samoa Training for the Development of Response Plans and Fepuari, 2015 Apia, Samoa Disaster Management Plans and Awareness for Response Agencies
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 24
Fesuiaiga o le tau mo le puleina o le vaomatua I Samoa Mati, 2015 Apia, Samoa Aoaoga mo le fefaatauaiga o aseta ma auaunaga o Mati, 2015 Apia, Samoa galuega a le Malo Aoaoga mo le puleaina o tulafono 2015; Mati, 2015 Apia, Samoa Aoaoga mo le Tuufaatasia o ata faatusa o laufanua Mati, 2015 Manono Tai, mo nofoaga o loo iai pisinisi turisi. Apia & Savaii Semina mo Atina Faanatura Iuni, 2015 Tahiti
5.1. 2 Polokalame Sikolasipi mo le Iunivesite Aoao o Samoa
Na matauina le sologa lelei lava o fuafuaga o lenei polokalame fesoasoni i tulaga i le aofai o avanoa sikolasipi na tuuina atu e le Pulega i lenei tausaga mo i latou o loo aoaoina mataupu faatalimalo i le vasega o Tusi Pasi ma le Tipiloma i le Iunivesite A oao o Samoa. E pei ona silafia o lenei polokalame o loo faatupeina e le Pulega ma o se taumafaiga a le Malo e fesoasoani atu ai i aiga lima vaivai o loo tulaga lelei le taumafai o fanau ae o loo avea pea ma faafitauli le le gafatia o pili aoga.
5.2 Faale leia o tulaga i atina’e, auaunaga ma galuega tetele
5.2. 1 Polokalame mo Tapula’a Faatulagaina o Faletalimalo
Sa faaauauina asiasiga e fesoasoani atu ai i taligamalo a le atunu’u i le fono o Malo Aufaatasi sa faataunuuina i le masina o Aukuso – Setema, mo faletalimalo uma i Upolu ma maota o aiga ua lautogia mo lenei faamoemoe. O le masina o Mati sa faataunuuina ai le asiasiga mo faletalimao uma i totonu o Savaii aua le faamautuina o le tausisia e nei faletalimalo o tapula’a moomia. E lua (2) ni faleta limalo sa faatinoina galuega faaleleia sa mafai fo’i ona asia e le komiti ma faamautuina ai le vaega e tatau ona resitala ai i faamaumauga o faletalimalo, aemaise polokalame faalauiloa i luga o le upega tafailagi. Ua fuafua le komiti e asia fale apitaga t u matafaga i Upolu faapea Manono Tai, ona e lei aofia i asiasiga sa faatinoina ma ua tuu atu i le masina o Novema 2015 mo le toe asia galuega faatino mai fautuaga sa tuuina iai.
O le komiti asiasi masani lava sa faatinoina nei galuega ma o le a faaauau ai pea galuega e pei ona faatulagaina mo leisi tausaga faale - tupe.
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 25
Tatala aloaia le faletalimalo o le Return to Paradise Resort - Lefaga
Komiti mo Tapula’a Moomia
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 26
5.2 . 2 Asiasiga faaletausaga
O le asiasiga faaletausaga mo atinae faletalimalo sa mafai ona faatautaia faatasi ma le asiasiga o tapula’a moomia mo faletalimalo sa resitalaina mo le fonotaga o Malo Aufaatasi faapea atina’e i Savaii i totonu o le kuata tolu o le nei tausaga. E lei mafa i ona asia uma isi faletalimalo aemaise fale apitaga tu matafaga sa lei auai i le fonotaga ona o le utiuti o le taimi avanoa o le aufaigaluega. Sa mafai ona faatinoina foi lea vaega mo mataaga e ala mai i asiasiga i mataaga aua le poloketi o le toe faalel eia o mataaga, lea sa mafai ona faataunuuina ai lea vaega taua o le faamautuina o faamaumauga momo mataaga i totonu o Upolu. O lo o unaia pea le auai ai o aufaigaluega fou i so o se asiasiga i faletalimalo, mataaga ma isi auaunaga, ina ia mafai ona iloa m a malamalama lelei i le oloa o lo o faapea ona faalauiloa e le Ofisa mo faatosinaina mai o malo asiasi mai fafo i le tatou atunu’u. E toalua sui mai vaega e lua a le pulega sa auai i asiasiga e pei ona faataunuuina i totonu o lenei tausaga faaletupe. O l e a faatinoina se asiasiga mo mataaga i Savaii i le faamautuina o faamaumauga e ala mai i asiasiga o lo o faatupeina e isi poloketi ma o le a valaaulia ai foi sui o vaega eseese ina ia faaogaina lenei avanoa taua.
5.2. 3 Polokalame Sikolasipi mo le Iun ivesite Aoao o Samoa
Na matauina le sologa lelei lava o fuafuaga o lenei polokalame fesoasoni i tulaga i le aofai o avanoa sikolasipi na tuuina atu e le Pulega i lenei tausaga mo i latou o loo aoaoina mataupu faatalimalo i le vasega o Tusi Pasi ma le Tipiloma i le Iunivesite Aoao o Samoa. E pei ona silafia o lenei polokalame o loo faatupeina e le Pulega ma o se taumafaiga a le Malo e feso asoani atu ai i aiga lima vaivai o loo tulaga lelei le taumafai o fanau ae o loo avea pea ma faafitauli le le gafatia o pili aoga.
5.3 Atinaega o Pisinisi
5.3 .1 Atinae/Pisinisi Fou
Ua maitauina le faatuputupulaia o le fuainumera o i latou o lo o fia fausiaina atina’e tau turisi ua mafai ona fesootai muamua mai le tatou ofisa mo fautuaga i le ituaiga pisinisi e fetaui ma le nofoaga o le a faatino ai, aemaise le tuu faatasia o fuafuaga faapisinisi ma isi ae le’i faatinoa le pisinisi. O lo o faaauau fo i ma faatinoina polokalame faalauiloa e faaoga ai le leitio, o faasalalauga i luga o le televise ma isi. O lo o fautuaina pea le mamalu o le atunuu o lo o fuafua e fausia atinae tau turisi ina ia aga’i mai le ofisa mo le faatumuina o pepa resitala aemaise le tuuina mai i totonu o pepa moomia mo soo se galuega, ae lei amatalia galuega. O
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 27
le fuafuaina o asiasiga e faaoga ai kuata o le tausaga, e asia ai nofoaga o lo o fuafua e faatuina ai atina’e turisi ina mafai ona tuuina atu ni fautuaga talafeagai e feso asoani ai i le faatinoina o nei galuega. Ua maitauina foi le fesoasoani tele o tusi taiala ua mafai ona lolomiina aua le atoatoaga o le auaunaga o lo o faapea ona tuuin a atu i le mamalu o le atunu’u.
O pisinisi fou nei na lesitala ma asia e le vaega i len ei tausaga.
Ituaiga o Atina’e / Pisinisi Fou Faletalimalo 23 Pisinisi lagolago (e aofia ai mataaga ma isi) 4
5.3 .2 Atina’e Tetele
Sa auai le vaega i fon otaga ma galuega faatino a le Komiti o le faafoeina o fesoasoani faapitoa a le Malo mo atinae faletalimalo ma pisinisi gaosi oloa i totonu o le atunuu. E lua kamupani mai Saina sa galulue ai le vaega faatasi ma le Matagaluea o le Va i Fafo i le faatautaia o fonotaga ma asiasiga i faletalimalo ma mataaga . O se tasi o nei kamupani e omai mai Shenzhen. O loo faaauauina pea galuega tuufaatasi a le Pulega ma nisi o Matagaluega Autu a le Malo e fesoasoani mo le faafouina o faamaumauga o loo moomia e nei kamupani i soo se taimi mo le faamalieina ma le faafaigofieina o a latou fuafuaga.
O loo faaauau foi galuega fesoasoani a le vaega i galuega faatino a le "Apia Waterfront Development" faapea foi fonotaga. Sa auai foi sui o le vaega i polokalame sa faatalanoaina ai fuafuaga mo le tuufaatasia ai o faailoilo mo le talafatai i Apia.
5.4 Polokalame fesoasoani Faapitoa a le Malo Niu Sila (STSP)
5.4.1 Polokalame mo le faaleleiga o Mataaga
O se tasi nei o vaega o le polokalame fesoasoani faapitoa a le Malo Niu Sila o loo faatautaia e le vaega i lalo o ona faagaioiga autu mo le ag a’i i luma o atina’e taitasi. Sa faafoeina e le vaega fonotaga ma asiasiga mo le konesale filifilia mai le Humes Architects i Aukilani Niu Sila aua le sailia o le se auala savali agai i lalo o le vai taele e saogal emu mo le To Sua Ocean Trench. I le mae’a ai o asiasiga ma fonotaga ma mat agaluega o loo tele le latou sootaga i lenei poloketi sa mafai ona tuuina mai totonu le ripoti mai le sailiiliga, ma sa faapea ona toe faatinoina ai fonotaga mo le talanoaina o vaega 5 sa faapea ona tuuina mai le konesale e filifili ai le auala savali tala feagai ma e fetaui mo le mataaga. I le mae’a ai o fonotaga ma le komiti filifilia faapea le pulega o le mataaga, sa filifiliina ai le vaega tolu o le ata faataitai e fetaui ma
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 28
le mataaga aemaise le tulaga o loo iai mo le taimi nei. Ua mae’a foi ona tuufaat asia e le vaega se pepa mo galuega faatino (TOR) mo le vaega lua o faaleleia ai o le auala savali mo le To Sua aua lona faasalalauina mo se inisia faapit oa e faatautauia lea galuega. Sa tuuina atu lenei pepa o galuega faatino i le komiti sa filifiliina mai le Matagaluega o Punaoa Faalenatura, Matagaluega o Galuega, Felauaiga ma atinae tetele, Ofisa o le Loia Sili, ma le Matagaluega o Tupe, mo ni fautuaga i vaega e tatau ona mataituina i lenei vaega o le galuega. Ma o loo faaauau pea galuega masani a le va ega e ala i le auai atu i fonotaga ma sui o le Malo o Niu Sila i le faatalanoaina o le lisi o mataaga e ave iai le faamuamua mo galuega faaleleia aemaise le tuufaatasia ai o le fuafuaga ma taimi e faagaioi ai faagaioiga o lenei vaega o le poloketi.
Option 1: Access Stairway via To Le Sua Opti on 2: New Access Staircase
Option 3: Upgrade of Existing Access Ladder Option 4: Reconfiguring of the existing Ladder
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 29
Option 5: Tunnel
5.5 Polokalame mo le fausiaina o atina’e sa faaleagaina i le afa o Eveni (TCRP)
I le mae’a ai o tausaga e lua talu ona faatautaia e le Ofisa o Tagata Tafafao lenei poloketi, sa maitauina le sologa lelei o le faatinoina o le polokalame e ala i avanoa sa faapea ona maua e le au fai pisinisi i lalo o lenei alamanuia, e maua ai fesoasoani mo le faaleleia o a latou faletalimalo, faatinoina polokalame maketi ma faalauiloa, faapea polokalame faaleaoaoga mo le aufaigaluega.
Ae peitai sa maitauina pea le faaitiitia o le tali mai o le au fai pisinisi, ona e iai taimi e toatele ai latou e tuuina mai totonu talosaga e iai foi taimi e tauanau ai i latou ina ia faaaogaina lenei fesoasoani ona o le tele o taimi e pau maualalo ai le fainum era mo i latou e talosaga mai. Sa f aatinoina polokalame faalauiloa i luga o le televise, leitio faapea nusipepa ina ia mafai ona maua uma e le au fai pisinisi i totonu o lenei alamanuia le avanoa e tuuina mai ai talosaga. I le mae’a ai o le 6 masina o lenei tausaga faaletupe sa maitauina p ea le maualalo o le tulaga sa iai le tali mai o le au fai pisinisi.
E lua asiasiga mo le tuliloaina o galuega faatino a i latou sa maua faamanuiaga mai le polokalame fesoasoani, i le vaega muamua o le toe fausiaina o faletalimalo ma auaunaga sa aafia faap ea le vaega lua mo polokalame faalauiloa e toe siitia ai le aofai o tagata asiasi mai. Sa asia foi atina’e o loo aafia i lenei polokalame ae lei tuuina mai i totonu ni a latou talosaga.
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 30
E lua ni fonotaga sa faatautaia i totonu o le lenei tausaga faaletupe ma e 28 talosaga sa talanoaina, 2 mai le vaega muamua ae 26 mai le vaega 2 o le polokalame. I le vaega muamua, maitauina le pau tele o le fuainumera o atina’e sa tuuina mai talosaga, ma sa maitauina ai le faafitauli o le faigata o le taumafaiga i le faatumuina o pepa talosaga faapea le tuuina mai i totonu o pepa moomia mo le lagolagoina o le talosaga.
VAEGA TULAGA O LE AOFAIGA O TALOSAGA TUPE FAAALU Vaega 1: Toe fausia o faletalimalo , mataaga 2 1 Talia ae $64,480.52 ma auaunaga faapitoa na aafia faamautina ile tuuina mai totonu o vaega moomia
1 E lei taliaina Vaega 2: Polokalame faalauiloa e toe siitia 26 26 Taliaina $179,863.63 ai le aofai o tagata asiasi mai
I le vaega tolu o le polokalame fesoasoani o loo mataituina ai le faatinoina o polokalame faaleaoaoga mo aufaigaluega aemaise i latou o loo galueina atinaee taitasi. Sa faaauau ai galuega a le komiti i le faafoeina ai o nei polokalame aoaoga e pei ona filifiliina ai mata ta eseese a Ausetalia (APTC) i Vaivase. Ua tuuina atu i lalo se vaaiga i le tulaga sa iai le faatinoina o vaega o polokalame aoaoga mai lenei tausaga faaletupe:
Vaega o le aoaoga Tulaga o loo iai nei aoaoga Vaega 1 : 3 poloka ua mae’a ona faatinoina Delivery of a Diploma of Management E 24 le aofaiga o tagata sa auai – 22 i (Australian qualification) (Faailoga a Ausetalia latou sa mae’a lelei aoaoga ma o le a faia le faauuga I le Masina o Setema 2015. Vaega 2 : Maea le polokalame aoaoga Delivery of a Certificate III in Hospitality E 18 i latou sa resitala ma auai ai i lenei (Lodge program) aoaoga
Vaega 3 : Mae’a ona faatinoina mataupu uma sa Delivery of short courses to meet identified filifiliina mo lenei vaeag: needs in Samoa Tourism industry (non - - Aoaoga mo le au faasinoala (1 & accredited courses) 2) - Aoaoga mo auaunaga lautele - Aoaoga mo le gasesega o meaai ma vai inu faapea auaunaga i le vaega o loo faatauina mea taumafa (Pia ma isi)
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 31
O loo faauauina pea talanoaga mo se fuafuaga talafeagai mo le fesoasoani o le a tuuina atu I le Univesite Aoao o Samoa ile Papaigalagala, e pei ona iai faagaioiga sa faatulaga mai le amataga o lenei polokalame, ina ia toe iloilo ma atiae i se tulaga maualu aga mataupu o loo ofoina e le Univesite aemaise lava mataupu e faasino i auaunaga i totonu o lenei alamanuia.
O galuega neisa faatinoina i totonu o lenei tausaga faaletupe mo le vaega 4 o le polokalame i le taumafai lea e foia faafitauli tau i le siosio maga o loo faapea ona faatinoina i lalo o le vaega o le Fesuiaiga o le Tau :
i) O le mae’a ai ona tuuina mai totonu o le ripoti a konesale mo le iloiloina ai auala talafeagai ma tusia ai le ata faataitai e faatinoina ai le puipuiga o le gataifale o Manaase, sa tuuina mai ai loa le fesoasoani mai le poloketi ua faaigoaina o le ICCRTS o loo faatupeina e le Faalapotopotoga faavaomalo I Mataupu tau I le Siosiomaga (Global Environment Facility) I lalo oo vaegatupe mo atunuu vaivai tamaoaiga, mo le faatupeina o le vaega lua o le polokalame mo le tuufatasia o le ata ma le fuafuaga mautu mo M anase. Sa amatalia le iloiloina o galuega faatino mo lea vaega ma o le a faatupeina le faagaioiga atoa o le vaega lua o lenei galuega mai le poloketi o loo faatautaia e le Matagaluega o Punaoa Faalenatura ma le Siosiomaga (Adaptation Fund) faapea feasoas oani mai Malo Aufaatasi (UNDP). ii) Ua tuuina foi totonu afioaga e tolu e aofia ai Tafatafa, Siumu ma Lano i Savaii aua le tuufaatasia ai o ni ata faataitai e faatino ai le puipuiaga o a latou gataifale, e pei ona faatinoina mo Manase. O se vaega taua o le metotia o le a filifilia e talafeagai ma atina’e turisi o loo faalagolago I le matafaga. iii) I se vaaiga i le faagaioiga mulimuli o lenei vaega i le faatinoina lea o se suesuega ini auala talafeagai mo lenei alamanuia e puipuia mai ai a latou pisinisi pe a faa leagaina e ni faalavelave faalenatura, ina ia mafai lava ona toe fausia e latou a latou pisinisi ae faaitiitia le faalagolago i fesoasoani mai fafo. Sa tele se taimi sa faaaluina i le sailia ai o le konesale mo lea faamoemoe ma sa tuai ai foi ona amatalia galuega ona e lei toatele nisi sa tuuina mai totonu a latou talosaga. Sa mafai ona filifilina le konesale ina ua mae’a le faatolu ai ona faasalalau le avanoa, mo galuega uma o le a faatinoina ile tausaga faaletupe 2015 - 2016 ma o loo fuafua e faaumaina ga luega ile masina o Setema 2015.
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 32
5.6 Poloketi aua le tali atu i aafiaga ona o fesuiaig o le tau
Sa faaauau foi galuega fesoasoani a le vaega i le faatautaia o galuega faatino a le vaega o le Tali atu i Aafiaga o le tau (Climate Change). I le poloketi sa faapea ona faatupeina e le malo o Amerika (Elcorock Project, USAid Coatal Community Adaptation Project) sa filifilia ai le fale apitaga tu matafaga o le Tanu Beach Fales i le faatinoina o le taligalu e faaogaina ai taga oneone. Ina ua mae’a galuega faa tino mo Tanu Beach Fales sa faapea ona tuuina mai ai i le Pulega le vaaia lelei o le masini aua nisi galuega o le a fuafua iai i le lumana’i, ma sa auai le alii Pule o le vaega e fai ma sui o le Tamaitai Pule Sili i le tauaaoina mai o lenei masini.
I l e taimi e lei faatinoina le galuega I le mae’a ai o le galuega
Tauaaoina mai o le masini Elcorock
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 33
5.6.1 “ Ia lava tapena afioa’ga ma atina’e o loo fa’alagolago i le ala manuia o tagata asiasi maimoa e tali atu i aafiaga o fesuiaiga o le tau”
O loo faamauina pea le aafia o atinae turisi i a’afiaga o fesuiaiga o le tau, ma na mafai ona faatinoina e le poloketi o lo’o faatupeina e le Global Environment Facility (GEF) tauala mai ile UNDP i totonu o le piriota lenei ia nisi o ana galuega autu. E a ofia ai le tuufaatasia o Taiala ma Fuafuaga mo le Puleaina lelei o Atinae ma afioaga o loo faalagolago i le alamanuia lenei o turisi. O faatalatalanoaga sa mafai ona fa’aaoga iai le metotia o ata o laufanua mo le silasilamamao ma le puleaina lelei o atinae ina ua silafia aafiaga mai fesuiaiga o le tau. Na fesoasoani tele le Matagaluega o le Siosiomaga ile vaega mo le Puipuiga o Vaomatua, i le faatautaia o nei polokalame i nofoaga e tolu e aofia ai Manono, Apia ma Salelologa.
Sui o atinae ma afioaga na a uai ile Apita o Pisaga Hall
O loo tuufaatasia foi le Taiala mo Faatinoga ma metotia talafeagai mo le tali atu i fesauiaiga o le tau ina ia faigofie ona silafia ma malamalama ia Fuafuaga mo nofoaga e ono (6) o loo lautogia mo lenei poloketi. O nei afioaga e aofia ai Lalomanu, Saleapaga, Lepuiai & Faleu Manono, Sataoa, Saanapu, Lano, Manase, Falealupo, Satuiatua, Vailoa ma Faala Palauli. O le a fesoasoani tele lenei Taiala i e atinae i le faatinoga o auala e tali atu ai i fesuiaiga o le tau.
O le piriota foi lenei na mafai ai ona faafaigaluegaina ia le kamupani konesale o le Tonkin and Taylor aua le tusia o le ata o le puipuiga o le gataifale o Manase pei ona pagatia ai ile oneone tafia ma e aofia ai i le galuega lenei le mataituina o le faatinoga ma le fausia o le galuega. O loo galulue faatasi lenei poloketi ma le MNRE ile vaege ole PUMA i lalo o fesoasoani a le Adaptation Fund ina ia fausia le taligalu.
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 34
Ata mo le fausiaina o le taligalu a Manase
O loo ua amatalia foi ona tapena ia le tuuina atu o le fesoasoani tupe a le poloketi lenei i le aofai e $300,00 Tala Amerika ile Fesoasoani mo Pisinisi (PSSF) aua le faatinoina o galuega a atinae ua lautogia ina ia mafai ona tali atu i fesuiaiga o le tau.
O faamatalaga e uiga i fesuiaiga o le tau e taua tele mo fuafuaga mamao aemaise le faaitiitia o lamatiaga i faalavelave e ono tutupu mai. I le mae’a ai le tausaga faaletupe lenei, o loo faagasolo le tauofoga mo kamupani e mafai ona latou tuufaatasia faamatalaga o lo’o moomia e pisinisi turisi ma o lo’o galulu e faatasi ai ma le Ofisa o le Va’aitau.
5.6.2 Ia Mafai ona Tali atu le Pasefika i Aafiaga o le Fesuiaiga o le Tau (CCCPIR)
Na fesoasoani mai foi le faalapotopotoga ta’ua o le GIZ mai le malo o Siamani aua le faalauiloaina o faamatalaga e suiga i fesuiaiga o le tau ma auala e tali atu ai pei ona tusia ile Taiala Aoao mo le Alamanuia o Tagata Asiasi Maimoa ina ia lava tapena e t ali atu i fesuiaiga o le tau. O nisi nei o galuega sa faatinoina i lenei fesoasoani: i. Tauvaga tusiga ata a Aoga tulaga lua ile vasega 7 ma le 8 i aafiaga o fesuiaiga i atinae turisi. ii. Faalauiloa ia faailo mo le puipuiga o matafaga i pisinisi turisi tu matafa ga pei ona mua’i tuufaatasia e le SPREP ma le MNRE. iii. Lolomi pepa o fa’amatalaga e uiga i faalavelave
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 35
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 36
6.0 VAEGA O SUESUEGA MA FAAMAUMAUGA
Aotelega
Sa sologa lelei galuega a le Vaega mo Atinae tau Turisi mo le tausaga iloiloina, e le gata i le tupe maua (4.73%), a o le aofai o tagata tafafao mai fafo (4.63%)
E fa lava maketi tetele o loo afua mai ai le 85% o le aofai o tagata tafafao mai fafo, ma o loo mautu ma sologa lelei pea a tatou maketi nei, sei vagana ai le maketi i Amerika Samoa, sa faamauina ai se numera faaitiitia mo lenei tausaga, e 9.83%. Peitai, sa le afaina lea ona o le maoae o le siitaga i le aofai o tagata asiasi mai Amerika (29%), aemais e foi o le mautu pea o maketi a Niu Sila ma Ausetalia
Sa matauina siitaga o tagata tafafao mai isi maketi feoloolo a Samoa, e aofia ai Saina (37%), Fiti (18.7%) ma isi atumotu o le Pasefika (10%). Ua faamaonia ai faamoemoega maualuga a le malo ua leva ona iai mo le maketi i Saina; e le gata I lea, a ua avea foi le siitaga ma se tasi o pine o le taua; o le avea o Samoa ma atunuu talimalo mo fono tetele o le itulagi ma le lalolagi, e pei ona iai le Koniferenisi Faavaomalo mo Atumotu laiti ma le Tau Atiae.
E f ua le tele o tupe maua i le toatele o tagata tafafao mai fafo, ma o le masaniga lava lea i tausaga uma. Peitai, ua ausia se laasaga maoae ma le tulaga ese, ina ua maua le aofai o le tupe maua e $340.5 miliona. Ua ausia ai se matatia fou, ina ua siliga le t upe na maua i le tausaga faaletupe 2011/12, e $336.3 miliona.
A fua i faamaumauga o le 2014, ona matauina le o le pau laititi i lenei tausaga o le aofai o tagata tafafao ua nofoia faletalimalo, mo vaega o faletalimalo uma e fa, sei vagana ai le vaega o fa letalimalo lautele / taatele (standard), lea sa siitia lona tulaga faaaogaina i le 2%. Ona maua ai lea o le siitaga aofai e 0.2%, faatusaina i le 4.7% mai le tausaga faaletupe ua tea.
Ua iloga le tele o le fesoasoani o faapaaga faalepisinisi eseese mo le f aaleleia atili o faletalimalo tulaga maualuluga, e aofia ai le Taumeasina Island Resort, ma le Sheraton Aggie Greys i Vaisigano. O atinae faapea, faatasi ai ma le faamalosia o a tatou maketi autu mo tagata tafafao mai fafo, ua maualuga ai le faamoemoe a le vaega mo atinae tau turisi mo le manuia i le agai i luma, e toe faaauau pea tulaga lelei ua ausia nei, aemaise o le faataunuuina o fua faataatitia o le Fuafuaga mo le Vaega o Atinae Tau Turisi .
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 37
O le tausaga foi lenei na faalauiloa aloaia ai le Ripoti o le Iloiloga o Aafiaga tau Tamaoaiga o le Vaega mo Atinae tau Turisi; sa auiliiliina ai aafiaga o tupe faaaluina i luga o tupe maua a tagata faigaluega, o a latou galuega, o le tupe maua a le vaega o matagaluega a le malo, ma le faapaleniina o tupetotogi, ina ia fua ai le aafiaga aoao o le atinae tau turisi i luga o le tupe maua aoao a le atunuu. Sa faamausaliina i lenei ripoti le filifiliga a le malo e ave le faamamafa i le tapenaina lelei o se fuafuaga o galuega faatino a le vaega mo atinae tau turisi.
AOFAI O TAGATA TAFAFAO MAI MAIMOA MAI
Faatulagaga i Tagata Tafafao Maimoa mai i Itu Tau Mafuaaga o le Asiasi Mai Mafuaaga o le Asiasi Mai 2010/2011 2011/12 2012/13 2013/14 2014/15 Tafaoga & Malologa 47,329 37% 47001 35% 51171 40% 45278 36% 47052 35% Asiasi mai I Uo ma Aiga 54,433 42% 57357 43% 46511 37% 44051 35% 43903 33% Pisinisi 11,394 9% 12441 9% 13740 11% 11493 9% 12938 10% Taaloga 1,549 1% 1762 1% 1655 1% 1234 1% 1166 1% Isi Mafuaaga 14,401 11% 15402 11% 13559 11% 24762 20% 27623 21% Aofai 129,106 100% 133,963 100% 126,636 100% 126,818 100% 132,682 100%
Faatulagaga i Tagata Tafafao Maimoa Mai i Itu Tau Maketi Maketi 2010/11 2011/12 2012/13 2013/14 2014/15 Niu Sila 57,343 44% 58,085 43% 55,586 44% 54,275 43% 56,706 43% Ausetalia 24,644 19% 26,921 20% 27,871 22% 29,666 23% 30,645 23% Amerika Samoa 24,097 19% 25,046 19% 20,766 16% 18,914 15% 17,055 13% Amerika Samoa 8,020 6% 7,783 6% 7,337 6% 7,103 6% 9,166 7% Europa 4,147 3% 3,896 3% 3,414 3% 3,790 3% 3,334 3% Isi Atunuu 10,855 8% 12,232 9% 11,662 9% 13,070 10% 15,776 12% Aofai 129,106 100% 133,963 100% 126,636 100% 126,818 100% 132,682 100%
% Suiga 0.00% 3.76% -5.47% 0.14% 4.62%
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 38
Aofai o Tagata Tafafao Maimoa Mai
133,963 132,682
129,106
126,636 126,818
2010/11 2011/12 2012/13 2013/14 2014/15
Aofai o Tagata Tafafao Maimoa Mai i Itu tau Maketi
70,000 60,000 50,000 2010/11 40,000 2011/12 30,000 2012/13 20,000 2013/14 10,000 2014/15 0 Niu Sila Ausetalia Amerika Samoa Amerika Europa Isi Atunuu
Tagata Tafafao Maimoa i Itu Tau Mafuaaga o le Asiasi Mai
70,000 60,000 50,000 Tafaoga & Malologa 40,000 Asiasi mai i Uo ma Aiga 30,000 Pisinisi 20,000 Taaloga Isi Mafuaaga 10,000 0 2010/2011 2011/12 2012/13 2013/14 2014/15
O le aofai o tagata tafafao mai fafo e 132,682, ua 4.6% le siitaga mai le tausaga faaletupe na mavae atu nei, ma o se siitaga pito sili lea ona maualuga i totonu o le 5 tausaga ua mavae atu
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 39
Sa pito sili ona toatele tagata na faimalaga mai mo tafaoga ma malologa, ua tusa lea ma le 35% o le aofai o tagata tafafao mai, ua sili nai lo le aofai o e na faimalaga mai e asiasi i aiga ma uo, e tusa lea ma le 33%. O se suiga lea e lei tupu muamua i le 5 tausaga ua mavae; peitai sa matauina le pauu uma o fuainumera aofai mo vaega uma nei e lua, pe a fua i le tausaga na mavae. O le 85% o tagata tafafao sa o mai mai maketi autu e fa, pe a faatusa i le 87% o le tausaga faaletupe ua mavae. Ua mafua lea pau o na o le pau i le fuainumera o tagata tafafao mai Amerika Samoa.
TUPE MAUA MAI TAGATA TAFAFAO MAI MAIMOA MAI
Tupe Maua mai Mafuaaga na Faimalaga Mai ai (Miliona Tal ā ) Mafuaaga 2010/11 2011/12 2012/13 2013/14 2014/15 Tafaoga ma Malologa 99.78 33% 104.2 31% 117.7 37% 112.6 35% 117 34% Asiasi mai I Uo ma Aiga 161.83 52% 180.7 54% 148.7 47% 143.4 44% 145.8 43% Pisinisi 24.63 8% 28.0 8% 31.4 10% 29.3 9% 32.69 10% Taaloga 4.02 1% 4.8 1% 4.3 1% 3.6 1% 3.55 1% Isi Mafuaaga 16.14 5% 18.6 6% 14.5 5% 36.1 11% 41.49 12% Aofai 306.4 100% 336.3 100% 316.6 100% 325.1 100% 340.5 100%
Tupe Maua mai Maketi (Miliona Tal ā ) Maketi 2010/11 2011/12 2012/13 2013/14 2014/15 Niu Sila 143.3 47% 152.96 45% 145.5 46 144.4 44% 152.86 45% Ausetalia 68.52 22% 79.72 24% 81.2 26% 90.7 28% 91.85 27% Amerika Samoa 41.49 14% 46.38 14% 37.6 12% 33.1 10% 29.77 9% Amerika Samoa 21.94 7% 22.47 7% 21.1 7% 21.0 6% 26.06 8% Europa 9.03 3% 8.80 3% 7.8 2% 9.2 3% 7.84 2% Isi Atunuu 22.11 7% 25.93 8% 23.5 7% 26.7 8% 32.16 9% Aofai 306.4 100% 336.3 100% 316.6 100% 325.1 100% 340.5 100%
% Fesuiaiga 0.00% 9.75% -5.85% 2.68% 4.76%
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 40
Tupe Maua (Miliona Talā)
340.5 336.3
325.1
316.6
306.4
2010/11 2011/12 2012/13 2013/14 2014/15
Earnings by Purpose (SAT$ Millions) 200
180
160
140
s Holiday n 120 o i l
l VFR's i 100 M Business $ T
A 80 Sport S Others 60
40
20
0 2010/2011 2011/12 2012/13 2013/14 2014/15
Earnings by Market (SAT$ Millions) 180
160
140
s 120 2010/11 n o i l
l 100 2011/12 i M 2012/13
$ 80 T
A 2013/14 S 60 2014/15 40
20
0 NZ Australia Am Samoa USA Europe Others
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 41
O le aofai o le tupe maua na ausia mo lenei tausaga e $340.5 miliona, e tusa lea ma le faasiliga e 4.73% po o le $15.4m mai le tausaga na mavae, po o le siitia i le 11% po o le $34.1 miliona pe a faatusatusa i le tausaga 2010. Ua mafua ona o le siitia o le fuainumera o tagata tafa fao mai fafo, aemaise o le tupe faaaluina a tagata tafafao O le tele o le tupe maua na afua mai tagata faimalaga mai e asiasi i aiga ma uo, e tusa lea ma le 43%. O le 45% o lea vaegatupe, e mai i NiuSila.
AOFAI O TAGATA TAFAFAO UA NOFOIA FALETALIMALO
Tuufaatasiga o le faaaogaina o Faletalimalo % Change Ituaiga Faletalimalo 2012/13 2013/14 2014/15 over 13/14 Deluxe 49.4 58.7 59 0.3 Superior 54 57.8 57.2 -0.6 Standard 23.8 25.7 27.7 2 Budget 19.2 22.9 22.1 0.8 AVG 36.6 41.3 41.5 0.2 Beach Fales 15.4 14.8 13.7 -0.9
Sa faamauina siitaga mo vaega o faletalimalo uma, sei vagana ai le vaega o faletalimalo tulaga maualuluga (Superior) Sa pito sili ona iloga le siitaga mo le vaega o faletalimalo lautele (Standard), e tusa ma le 2% A tuu i se aotelega, e lei teletele se t ulaga alualu i luma o lea vaega (0.2%)
VAA MO TAGATA TAFAFAO
Fainumera o Turisi mai Meli Laupasese 2012/13 2013/14 2014/15 Quarters # Ships Pax Crew # Ships Pax Crew # Ships Pax Crew Q1 (July-Sept) - - - 2 4,165 1,632 2 2,147 875 Q2 (Oct-Dec) 6 9,650 4,456 3 5,036 2,233 4 5,816 2,670 Q3 (Jan-Mar) 6 8,594 4,505 4 3,204 2,130 6 7,693 4,312 Q4 (Apr-June) 4 8,350 3,516 3 6,504 2,746 2 2,340 1,046 TOTAL 16 26,594 12,477 12 18,909 8,741 14 17,996 8,903
Ua siitia le aofai o vaa ua afea o tatou laufanua i le 14, pe a fua i le 12 mai le tausaga faaletupe ua mavae; ana faapea e le taofia le oo mai o nisi o vaa e fa ona o le leaga o le tau, se man u e ausia e le atunuu i le tausaga nei se matatia fou
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 42
Ua faamauina se pau laititi i le aofai o tagata tafafao na faimalaga mai i vaa, e tusa lea ma le 4.8% po o le 913 o tagata, aua e lei toaitiiti le aofai o vaa tetele na afea o tatou laufanua, nai lo le tausaga faaletupe 2013/14
O faaiuga na maua mai le Ripoti o le Iloiloga o Aafiaga tau Tamaoaiga o le Vaega mo Atinae tau Turisi
O le aofai o le tupe maua mai tagata tafafao mai fafo, e $370 miliona
E tusa lea ma le 20% o le aofai o le tupe maua a le atunu u
O le 93% o le tupe faaaluina a tagata tafafao mai fafo, e mai turisi faimalaga mai isi atunuu faavaomalo
E sili atu le aofai o le tupe faaaluina na faamauina i lenei ripoti, nai lo aofai o le tupe faaliliu faavaomalo, e pei ona faamauina e le Ofisa Tupe Tutotonu o Samoa
E tele le avanoa mo le sailiga o manuia ma atinae mo lenei alamanuia mai tagata tafafao / femalagai i totonu lava o le atunuu (Domestic Tourism), ma tagata tafafao e faimalaga mai i luga o vaa.
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 43
7.0 VAEGA O FAUTUAGA TAU F AIGA FAAVAE
Faatomuaga
I totonu o lenei tausaga faa - le - galuega, ua mafai ai ona i ai ni suiga mai le vaaiga a le tamaitai pule ae ua suia e avea ma Vaega o Fautuaga ma Faiga Faavae ua atagia ai le tele o suiga ma faiga lelei aua le fesootaiga ma le aus ia o nisi o matatia manaomia.
O suiga laiti ua ave i ai le faamuamua i le faatinoina o a matou galuega, o le galulue faatasi lea ma le aufai pisinisi mo lenei ala manuia aua le faatinoina o a latou fuafuaga mo le manuia o le atinae. E le gata la ina galulu e faatasi ma le au fai atinae ae faapea foi le atunuu atoa ina ia lelei faatino le auaunaga.
O nisi o Vaega o loo aofia i totonu o lenei vaega e pei o le Fesootaiga ma Tagata Lautele, Fa'aaliga mo Polokalame Tetele, Komiti o le Faamatagofieina o Samoa, F aatonutonuina o Tulafono, Fesootaiga tau Komepiuta & Upega Tafailagi faatasi ai ma le ofisa mo le Tamaitai Pule faapea ia laua e toalua na ofoina fua mai o la taimi mai le malo o Niu Sila e galulue i le vaega mo Polokalame Tetele ma le tomai i le tusiaina o ata ma le faamatagofieina o fanua mo mataaga.
7.1 Komiti o le Faamatagofieina o le Atunuu
O loo faaauau pea galuega fai a le Komiti o le Faamatagofieina o Samoa e ala i asiasiga o fale - le - taua e tai lua masina ma faatino mo Upolu ma Savaii. O se taua t ele o lenei asiasiga ua mafai ai ona toe faaleleia ma faafou le fale - le - taua i Matagialalua, o le uafu i Matautu Tai ma Savalalo i le vaega o i ai le Maketi, ua mafai foi ona fausia nisi o fale fou i Mulinuu faatasi ai ma fale faa - togalaau ua fausia i le n ofoaga a le Pulega o Tagata Tafafao Maimoa. O le isi galuega ua amatalia nei o le Poloketi lea mo le Talafatai o Apia e pei ona vaaia ai le maea fausia o le malae taalo mo fanau ua faaigoaina o le Malaefatu faafesagai ma le Faletalimalo a le Tanoa ma nisi o vaega o le taulaga ua maea tapenaina ona o le lagolago mai a le malo o Niu Sila. O loo fa'aauau pea galuega faatino a le Komiti i le faatutuina o faailoilo mo afioaga o Samoa atoa faapea le faatinoina o aso e faamama ai Samoa o loo galulue faatasi ai ma Matagaluega a le Malo ma Pisinisi tumaoti.
7.2 Faaaliga o le Teuila
O se tausaga ese lenei ua faamauina e le Pulega o Tagata Tafafao ma ana paaga ua faatinoina ai se faaaliga aupito i telē ma lelei e lei ausia muamua. O le Teuila i le 2014 sa
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 44
faatinoina faatasi lea ma le fonotaga a Malo Laiti Tau - Atiae a le Taupulega (SIDS) ma sa faatautaia lea mo vaiaso e lua. E ese mai ai i isi faaaliga, sa amata tapenaga mai le masina o Ianuari 2014 ma fuafua ai vaega uma e manaomia. O se tasi vaega taua o l e faatinoina lea o aoaoga mo i latou e ona - ina faleaiga mai le mamalu o le atunuu e fia faia ni faleaiga i le taimi o le Teuila aua le saunia o ituaiga meaai eseese faapea taumafa Samoa aua o tatou tagata ma i latou mai fafo o loo malaga mai mo le fonotaga . E talitonu o se galuega faigata ae sa aoga ona o le faatupulaia o tagata sa mafai ona auai ma molimauina faaaliga eseese. Sa tele ni polokalame fou sa mafai ona molimauina e le atunuu lautele faapea le tele o au - faafiafia mai atunuu i fafo sa auai mai. O se tasi o faaaliga sa toatle i latou na maimoaina o le Faaaliga lea o le Miss Faafafine sa faataunuuina lea i le nofoaga autu o faafiafiaga mo le taimi muamua faatasi ai ma le faafiafiaga faa - le - aganuu ma le tauvaga a aoga maualuluga.
7.3 Nofoaga mo Faaa liga o Tu ma Aganuu Faa - Samoa
O le toe tuu faatasia o le ausiva a le Pulega e toalima tamaitai ae toafa alii faatasi ai ma le au faili, o se tasi lea o vaega taua ma lelei ua faaopopo i lenei nofoaga ma lona faalauiloaina. Ua mafai nei ona faatinoina faa f iafiaga ma maimoaga i lenei nofoaga i Aso Tofi faapea le taimi e taunuu mai ai meli tetele i le uafu i Matautu. Ua mafai ona faatinoina lenei auaunaga i le l otoa ma le malae faatasi ai ma F ale S amoa ua fausiaina mo fuafuaga eseese ma faalauiloa.
O tomai m a agavaa o loo faalauiloa e lenei ausiva e pei o le: taina o le tatau, lalagaina o meataulima, vaneina o meataulima, elei, o le umu, o le siva ailao afi ma le fofo samoa ma nisi.
7. 4 Fa'aaliga mo Polokalame Tetele
O loo fa'aauau pea ona taimua le Pulega i le faatinoinama le auai ina ia lelei ma aoga faaaliga eseese e auai ai o tatou tagata faapea faaaliga e auai ai ma tagata mai atunuu i fafo. E pei lava foi o nisi o tausaga, o loo i ai pea le lagolago a le Pulega i nisi o fa'aaliga ma taaloga aua le faat osinaina mai o tagata asiasi maimoa mai e pei ona i ai:
1. Tuuga aau 2. Tauvaga aau i le vai 3. Faaaliga o le Faasoaaiga o Pisinisi Turisi 4. Aso Faapitoa mo Fale - le - taua i le Lalolagi 5. Faalauiloaina o fuafuaga mamao mo le 2014 - 2019 6. Taiala Fou Tau Faalauiloa 2014
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 45
7. Taiala mo Aoaoga Tau - Turisi 8. Tuuga tietie uila mamao 9. Faaaliga o le Teuila 10. Tuuga AloPaopao 11. Tauvaga o le Lalelei o Samoa 12. Tauvaga o le Lalelei o le Pasefika
I le maea ai o le Tauvaga mo se Lalelei o le Pasefika sa talimalo ai le atunuu o Solomona, ua toe tu mau pea le avea o Samoa ma failautusi o lenei tauvaga i le Pasefika. O le lelei faatino pea o lenei tauvaga o loo faaauau ai pea le galulue ma le lagolago a paaga ma pisinisi e pei ona faataunuuina ai foi lenei tauvaga i Apia. O le Tausala o Samoa le tamai tai o Latafale Auvaa ua manumalo nei i le Tausala o le Pasefika ma ua faaono ai ona manumalo Samoa e tai tutusa ai ma Amerika Samoa ae o loo maualuga pea le atunuu o le Atu Kuki.
7. 5 Fesootaiga Faatekonolosi
I le vaega o fesootaiga faatekonolosi, o loo tele se taua ma fesootaiga i galuega faaauau a le vaega o Fautuaga ma Faiga Faavae. O loo faaauau foi le fesoasoani i le au faufautua, o le pulega ma tagata faigaluega i le faaaogaina o auala eseese o fesootaiga ma le vaaia o le masini faaleotele leo ma le tapenaina o masini e faaaogaina mo semina ma fonotaga a le pulega. O loo ia mataituina foi le faaaogaina o le initaneti mai lea taimi i lea taimi ma aso taitasi ina ia faaitiitia ai le totogi o nei auaunaga mai le soona faaoga faa - le - tatau. E gafa foi ia ma le tuuina mai o fautuaga ma tau manaomia mo vaega e manomia ma fesootai mo lana auaunaga.
7. 6 Aoaoga Faalauiloa ma Fesootaiga Tau Faasalalauga
O se tasi lea o galuega faatino a lenei vaega o le faalauiloa o le au - faasalalau ma le atunuu lautele i galuega o loo faatinoina i totonu o le Pulega o Tagata Tafafao Maimoa. O le mataifaioi a lenei vaega o le faamautu ma tapenaina taiala ma ni faiga faava e e atinae ai fesootaiga ma polokalame e aofia uma ai le Pulega ma le atunuu. O le taua o lenei faiga faavae, e laugatasia uma ai Samoa nei ma le au - faasalalau i atunuu i fafo faapea le au faipisini i Samoa nei ma atunuu i fafo faapea ana paaga, aua le tuu ina mai o ni fautuaga i nisi o vaega o loo tutupu i le atinae o tagata asiasi maimoa mai ma ia maua ai foi se faamanuiaga mo le tamaoaiga o Samoa.
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 46
O loo faatinoina lea auaunaga i pepa o tala faalauiloa, o fonotaga ma tusitala, o polokalame i luga o le tel evise (TV1 Lali/TV3 Samoa le Aso), polokalame i vaiaso i leitio (Leitio 2AP, Talofa FM), fesootaiga e faaaoga ai upega tafailagi. O lenei taiala ma faiga faavae sa tuufatasia ma fetufaai ai ma afioaga, o faalapotopotoga ma i latou filifilia e le Pulega o l oo iai le tomai e tuufatasia se feau taua mo le atunuu atoa.
O loo galulue faatasi foi ma lagolago i le Vaega o Faalauiloa i Samoa nei ma atunuu i fafo, i le tuufaatasia lea o polokalame mo le au faasalalau mai fafo e malaga mai Samoa i lalo o Faasalalaug a Faalauiloa.
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 47
8.0 VAEGA O TUPE MA AUAUNAGA LAUTELE
Faatomuaga
O le Vaega o Tupe ma Auaunaga Lautele a le Pulega o Tagata Tafafao Maimoa, o le vaega lenei e gafa ma le fa'asoasoaina o tupe ma le saunia o lipoti o tupe, galuega fa'atino i totonu o le ofisa, faapea ai ma le aufaigaluega a le Pulega e tusa ai ma tulafono a le Malo faapea ma nisi tulafono faa - le - vā - o - malō talafeagai o lo’o limata'ita'iina galuega a matagaluega ma pulega. O lenei vaega, ua ta'ua o le v aega lagolago mo Vaega Autū a le Pulega.
8.1 Lipoti o le Tupe
8.1.1 Tala o le Tupe 2014 - 2015
Ua tu'uina atu faatasi i totonu o lenei lipoti faale - tausaga a le Pulega Tagata Tafafao Maimoa, le Tala o le Tupe mo lenei tausaga faale - tupe mai ia Iulai 20 14 ia Iuni 2015.
I le fa'aiuga o le suegā tusi a le Pulega sa faia e Lesa ma Penn CPA ma toe iloiloina e le Ofisa o Su’etusi a le Malo na maua ai fa'aiuga nei:
O lo'o fa'amaonia le sa'o ma le talafeagai o lipoti mo le tausaga faale - tupe fa'aiuina Iuni 30, 2015. O lo'o fa'aauauina pea ona tausia e le Pulega tulafono faa - le - vā - o - malō e ta'ita'iina ai galuega fa'a - tausitusi i le tapenaina lea o ana lipoti fa'ale - tupe faapea ai ma le Tulafono Kamupani 2001 ma le Tulafono mo le Puleaina o Tupe 2001 a Samoa. E le o iai ni fa'aletonu i mataupu tau tupe faapea ai le tausiina o tusi.
8.1.2 Auala e Fa'atautaia ai le Fa'aaogāina o Tupe a le Pulega
Sa fa'amaonia e le au su'etusi i lā latou su'egatusi le mautū o ta'iala po'o tulafono o lo'o iai a le Pulega, mo le fa'atautaia ma le va'aiga lelei o le fa'aaogāina o tupe ma meatotino a le Pulega. E mata'itūina foi e le Pulega ia tulafono i taimi uma, ma t oe fa'aleleia atili nisi vaega pe ā mana'omia. O lo'o fa'aaogāina foi e le Pulega se polokalame fa'akomepiuta (MYOB) mo le saunia vave o lipoti manino tau tupe ma o lo'o fesoasoani tele foi lenei polokalame i le tausiina lea o tulafono tau tausitusi faape a tulafono a le Pulega.
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 48
8.2 Tupe
I lona aotelega o le 94.48% o tupe maua a le pulega mo le faatinoina o ana galuega mo lenei tausaga sa faatupeina lea e le malo (2013/2014:98.63%). O le isi 5.52% o tupe maua na maua mai i lesitala ma fesoasoani tau tupe mo le Teuila, tupe maua mai le tauvaga o Tausala a le Pasefika, o le faaao gaina o aseta a le pulega, faatauina o nisi o oloa faaluiloa ma tupe sefe mai fesuaiga o tupe.
8.3 Iloiloga o le Tala o Tupe
O lo’o fa’aali mai i le Tala o Tupe i le faaiuga o le tausaga le tulaga faaletonu o le galueaina o tupe a le Pulega ina ua sili at u lea o t upe faaalu nai lo tupe maua ($939 , 543 ) pe a fa’atusa i le tausaga ua te’a ma lona faasiliga o tupe maua nai lo tupe faaalu (Tausaga 2013/2014: $441,167). O loo atagia mai foi lenei faaletonu i le tulaga o loo iai le lipoti o meatotino ma aitalafu a le Pulega i le faaiuga o le tausaga o loo lipotina ai le faasiliga o aitalafu nai lo meatotino e .2 2 pe a faa tusa atu i le .71 o le tausaga ua te’a.
E ui lava ina e sili atu le tulaga tau le galueaina o tupe a le pulega i le tausaga ua te’a e .1 6 % e ma ualalo atu ai tupe faaalu ae 12 % e maualalo ai tupe maua a le Pulega i le tausaga nei nai lo le tausaga ua te’a. O le faasiliga o tupe faaalu nai lo tupe maua o loo lipotiina mo le tausaga na mafua mai lea i ni faalauiloa tetele sa taligā ona faatinoina e le pulega ona o le faaitiitia lea o le tupe maua a le pulega mai le malo.
O le aotelega ua sili ai I le 9% tupe faaalu mo le tausaga faaletupe 30 Iuni 2015 ona o le faatinoga o faalauiloa tetele e lua, o le ‘Samoa Lalelei, o se faalauiloa fou lea sa faat inoina ia Iuni i Perisipeni, Melepone ma Sini i Ausetalia, na faia faatasi ma se Faaaliga tau fefaatauaiga a le Atina’e tau T agata Tafafao Maimoa a Samoa i Ausetalia na auai atu iai le toatele o sui mai Samoa e faalauiloa ma faatau ai a latou faletalimalo ma pisinisi. O ia faalauiloa o le amataga lea o ni faalauiloa ma faaaliga o ni suiga maoa’e ia o le a a vea ai Samoa o se atunuu e taimua i tulaga tau faletalimalo ma auaunaga pe a tatalaina le faletalimalo o le Sheraton ma le Taumesina Resort i le faaiuga o le 2015 ma amataga o le 2016.
Ona o le vavalalata ma le lelei o faiga - paaga a le pulega ma ana paaga i atunuu i fafo faapea ma Samoa nei o lea na mafai ai ona faatino nei galuega uma e ui ina utiuti le seleni i luga o ni maliega e totogi maea aitalafu i le faaiuga o le ono masina muamua o le tausaga faaletupe fou.
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 49
8.4 VAAIGA LAUTELE I LE AUFAIGALUEGA A LE PULEGA
8.4.1 Aufaigaluega
E 86 tagata faigaluega a le Pulega mo le tausaga faale - tupe 2014/2015 aofia ai ma sui o le Pulega i Niu Sila ma Ausetalia. Ua tele se fa’aopoopoga o tagata faigaluega fa'atusatusa i le tausaga fa’atoā tuana i atu (Tausaga 2013/2014: 66). O le pasene o tagata na tuua le pulega i le tausaga e tusa ma le 8.13% (Tausaga 2013/2014: 10.45%) o lona uiga e toafitu (7) tagata faigaluega e tatau ona toe faafaigaluegaina ma a ’oa’oina e faatinoina faluega. I lenei toafitu (7) e toatolu (3) tagata faigaluega mo galuega i totonu o le ofisa ae toafa (4) mo galuega tau faamatagofieina o Samoa ma le vaega o loo gafa ma le vaaia o le nuu faaleaga nuu a le Pulega o loo asiasi mai iai tagata tafafao mai fafo.
O le auiliiliga lenei o le aufaigaluega i vaega taitasi
VAEGA A LE PULEGA Aofa'iga o le aufaigaluega Vaega o Fautua tau Faiga Faavae o le Komiti Faafoe 9 Vaega Maketi ma Faalauiloa 14 Vaega o Fuafuaga ma Atina'e 18 Vaega Su'esu'ega ma Faamaumauga 6 Vaega o Tupe ma Auaunaga Lautele 39
8.4.2 Aufaigaluega Faamavae
E to’alima (5) le aufaigaluega na fa'amavae mo galuega i nisi fa’alapotopotoga, toalua (2) na faamalolo.
8.4.3 Aufaigaluega Malolo Litaea
E le'i iai se isi o le aufaigaluega na malolō litaea i lenei tausaga fa'ale - tupe.
8.4.4 Maea o Konekarate
Na fa’amae’aina le konekarate lona lua a Mativa Imo sa Pule i le Vaega O Su’esu’ega ma Faamaumauga ia Novema ae tula’i mai ai Kitiona Pogi. Na faamaeaina foi le konekarate 5 tausaga a Amiaifolau Afamasaga - Luatua ia Tesema i lona tulaga o lē sa vaaia le po loketi tau fesuaiga o le tau i le atina’e o Tagta Tafafao Maimoa ae faamanuiaina i le tulaga o le Pule o le poloketi tau fesuiaiga o le tau i lenei lava atina’e.
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 50
8.4.5 Aufaigaluega Fou
E 23 tagata fou na fa'a - faigaluega e le Pulega i le tausaga e toe fa’atumuina ai avanoa a ē na fa’amavae, fa'amalolō fa'apea ai ma ē ua si'itia ō latou tulaga i lenei tausaga; e aofia ai ma nisi o avanoa fou na faamaoniaina e le Komiti Fa'atonu.
O tagata faigaluega fou e ao fia ai le Pule o le Vaega o Suesuega ma Faamaumauga, Tausala o Samoa, Tagata ofisa mo le vaega o Maketi ma Fa'alauiloa, 14 Ausiva Samoana (to’asefulu(10) Alii ma Tamaitai sisiva ma le to’afa (4) le Au faili), Tagata Ofisa lagolago mo le vaega o Maketi ma Fa'alauiloa, Avetaavale, Talitelefoni ma le vaaia le tulaga mama o le ofisa mo le vaega o Tupe ma Auaunaga Lautele ma le 2 tagata faigaluega mo le vaega o lo’o fa'amatagofieina Samoa(NBC).
8.4. 6 A’oa’oga i atunuu mamao
Na toe fa’amanuiaina foi le Pule ga i lenei tausaga i nisi o valaaulia na tu'uina mai mo ni a'oa'oga na faia i atunuu i fafo na auai atu iai nisi o le a'ufaigaluega.
O lo'o fa'amanino atu i la lo nei polokalame mo le silafia
Atunuu sa faia ai Mataupu e faatatau iai le Taimi na fa ia ai Faatupeina aoaoga 1 Ausetalia Faamalosia o faiga faavae 9 Iulai – 8 Aukuso Ausetalia/STA mo tagata lautele ma le 2014 tapu’eina o tomai mo le unaia o polokalame mo Asia ma le Pasefika 2 Saina Fonotaga faasemina: 10 Iuni – 7 Iulai Faatupeina uma Ecological Tourism 2014 Development and Management for Developing Countries 3 Cambodia Aoaoga lona 23 mo le tali 28 Iulai – 10 Faatupein a uma faatatau atu I le faaitiitia o Aukuso 2014 aafiaga ogaoga o faalavelave faalenatura I le vaitau o le fesuiaiga o le tau 4 Iapani Fonotaga mo le 31 Aukuso – 17 Faatupeina e le STA soalaupuleina o Setema 2014 isi vaega o le polokalame alualu I luma Malaga mo tagata tafafao maimoa ma fuafuaga faataatitia mo le isi 10 tausaga o lumanai
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 51
5 Fiti Fonotaga a le Pasefika mo 9 - 10 Setema 2014 Fiti/STA le Unaia o Poloketi e Faatupeina Malosiaga Faafouina ma Malosiaga Talafeagai I totonu o Faletalimalo 6 Saina Fonotaga mo se vaaiga 13 - 15 Oketopa Saina/STA aoao I tulaga tau I 2014 fesuiaiga o faamaumauga o tagata tafafao maimoa 7 Iapani Fonotaga faalea’oa’oga 17 - 26 Novema Iapani/STA tau fuafuaga ma le pulea 2014 lelei o le siosiomaga mo le atina’eina o le alamanuia tau tagata tafafao maimoa 8 Thailand Fonotaga mo le 25 Fepuari – 1 Mati Thailand/STA faalauiloaina o le 2015 faatumauina o atinae tau tagata tafafao maimoa 9 Tahiti Fonotaga mo le 1 - 5 Iuni 2015 Tahiti/STA Talanoaina o faiga faavae lelei ma auala tatau mo le puipuia ma le faalauiloa o oloa faa - natura mo le faatosina mai o malo asiasi 10 Beijing Polokalame faasemin a mo 12 Iuni – 9 Iulai Saina le atinae tau tagata 2015 tafafao maimoa I Saina
O soo se sui auai atu i nei polokalame e filifilia e le Pulega e tusa ai ma aiaiga o polokalame aemaise ai le talafeagai tonu o nei polokal ame ma galuega o loo faatinoina e tagata faigaluega i totonu o le pulega ina ia faaleleia ma le siitiaina ai o le tul aga o le faatinoina o galuega. E mulimulitaia pea e le pulega tulaga e tatau ona faatino pe a taliu mai faigamalaga e ala lea i le tuuina atu o lipoti mo nei malaga mo le si lafia a le kapeneta a o lei atoa le 14 o aso talu ona taliu mai faapea ai ma le faatinoina o ni folasaga mo le aufaigaluega .
Lipoti Faaletausaga a le Pulega o Tagata Tafaf ao Maimoa 2014 - 2015 52