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A Spotlight On: Scotland the Perfect Stage

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A Spotlight On: Scotland the Perfect Stage A spotlight on: Scotland the Perfect Stage Yearly round-up from VisitScotland’s Events Directorate 02 Contents Director of Events’ report 03 Events Directorate Forecast 2018/19 04 Scotland secures three events from three bids 06 EventScotland 2018/19 Forecast 08 International Events Programme 09 Beacon Events Programme 10 National Events Programme 11 Scotland’s Winter Festivals 13 Scottish Clan Event Fund 14 PROCESSIONS Edinburgh 15 A new era in the world of sporting success – 2018 European Championships 16 Special Olympics GB – 40th Anniversary Games 18 3D Festival celebrates opening V&A Dundee 20 Solheim momentum continues to accelerate 21 Solheim year to go 22 Annual golf events overview 25 The Hero Challenge 26 The 147th Open 27 Young people take centre stage in 2018 28 Co-design in motion 31 Developing the industry 32 Scottish Thistle Awards 35 VisitScotland Expo 37 VisitScotland Growth Fund 38 Business Events Forecast 2018/19 40 A legendary year 42 Delivering for Scotland 45 A year of great innovation 46 Looking ahead to 2019 and beyond 49 Come on in… the water’s lovely 50 274335_SCT0818350272-002_Event Scotland Annual Review - Spotlight on Scotland_PRINTv2.indd 2 14/12/2018 11:54 03 Director of Events’ report It has been another outstanding year for These events, alongside those already in the the three teams within VisitScotland’s Events calendar, including the 2019 European Athletics Directorate – EventScotland, Development – Indoor Championships, The 2019 Solheim Cup, Events Industry, and Business Events. Together UEFA EURO 2020, plus the annual programme with Scotland’s events and festivals sector, of Edinburgh’s Festivals that celebrate our we have experienced a number of firsts for cultural and creative vibrancy shows just how the industry and for the country. strong Scotland’s events industry is on the international stage. August saw Scotland host the inaugural European Championships with co-hosts Berlin, These achievements along with the continued while September saw the opening of V&A Dundee, work of our funding programmes, workshops Scotland’s first ever dedicated design museum and corporate and association events, shows and the only other V&A museum in the world what can be achieved when we are brave, outside of London. ambitious and innovative. 2018 also saw the first themed year dedicated It also shows how far we have come in the 15 to Scotland’s young people, the fulfilment of a years since EventScotland was established and promise made during our bid to host the 2018 the MTV EMAs 2003 was one of our first funded Youth Olympics. While unsuccessful in that bid, events. Over that time we have continually pushed our belief in the idea, and what it could do to the boundaries to develop a diverse portfolio of showcase the talents and ideas of our young sporting, cultural and business events that has people through genuine collaboration, has made Scotland a world leading events destination, been truly embraced by a range of sectors and which in turn has delivered positive social and and interests across the country. economic impacts for the country. This year has also seen the one-year anniversary As we reflect on all these achievements, as well of Legends. The Business Events team’s first global as what lies ahead for the future over the coming digital campaign has provided a strong platform pages, I’d like to take this opportunity to thank for the industry and has demonstrated the all the Events Directorate staff as well as the wider importance of business events to innovation, events and festivals sector, for all the hard work research and Scottish tourism. they have put in, not only this year but over the last 15 years, into making Scotland the perfect And the pipeline for future events is looking stage for events. strong with Scotland this year securing an additional three international events. The IFSC Climbing European Championships 2019 and the Sprint World Orienteering Championships 2022 for Edinburgh and the 2023 Island Games in Orkney, join a packed portfolio of events and festivals Paul Bush OBE taking place across the country over the next five Director of Events years. 274335_SCT0818350272-002_Event Scotland Annual Review - Spotlight on Scotland_PRINTv2.indd 3 14/12/2018 11:54 04 Events Directorate Forecast 2018/19 £301.7m £101.1m GEA* GVA* * GEA - gross economic activity NEI - net economic income GVA - gross value added FTE - full time equivalent jobs 05 Events Directorate Forecast 2018/19 £171.9m 3,022 NEI* FTE* Edinburgh's Hogmanay © VisitScotland, Kenny Lam 06 Scotland secures three events from three bids Scotland’s reputation as a world-leading events host was further enhanced after securing three Paul Bush OBE said: international events, taking place over the coming five years. “This is an excellent result and demonstrates the success of In July, Orkney was unanimously awarded the 2023 Island Games by all 24 member islands of our One Scotland approach. the International Island Games Association (IIGA), following a successful presentation by the Orkney Over the years we have Games 2023 Bid Committee at the IIGA AGM in Gibraltar on their proposals for hosting the developed the capacity and multi-sport event. The decision sees the Games return to Scotland for the first time since capability to deliver a wide Shetland hosted the event in 2005. range of events, and it is our The Bid Committee included representatives from the Orkney Island Games Association, globally recognised reputation Orkney Islands Council and EventScotland, on behalf of the Scottish Government, as well as in world-class event delivery local sports associations and the wider community. that continues to see us A month later, the Sprint World Orienteering Championships 2022 was awarded to Edinburgh succeed in bidding for and by the International Orienteering Federation (IOF), beating Paris for the honour. The Scottish capital winning major events.” was successful after an innovative joint bid was submitted by The Scottish Orienteering 6-Day Event Company, Scottish Orienteering Association, EventScotland, City of Edinburgh Council, British Orienteering and University of Edinburgh SUPPORTED BY to host the event in the middle of July 2022. Finally, the International Federation of Sport Climbing awarded Edinburgh the Lead and INTERNATIONAL EVENTS PROGRAMME Speed elements of the 2019 European Championships following a joint bid from EventScotland, City of Edinburgh Council, the British Mountaineering Council, Mountaineering Scotland and Edinburgh Leisure in conjunction with the Edinburgh International Climbing Arena. 2023 Orkney Island Games © Michael Prater This will be the first European Championship event Team GB’s Kristian Jones at the held in Scotland and follows the successful delivery World Orienteering Championships 2015 © CompassSport of the IFSC World Cup Edinburgh in 2017. IFSC World Cup EICA 2017 © Finalcrux Films 07 08 Statistics are cumulative and represent EventScotland EventScotland’s core funded programmes 2018/19 – International, National & Beacon. Forecast FTE 1,471Jobs £43.6m £69.2m £92.4m GVA NEI GEA >2.03m > 3k / £15m > £8.5m Total audience Suppliers Partner which includes participants, supported support performers, staff, volunteers and spectators. 53% 69% 8 Outside New 58% 75% /47% Edinburgh International Outside LAs 3 & Glasgow Events Bids won Culture/sport Summer supported £1. 9 m invested in 65 events to date 09 International Events Programme The International Events Programme was introduced to help develop world-class events that attract visitors and participants from home and abroad. These events in turn help to raise Scotland’s profile as the perfect stage for events on the global stage. The Mountain Bike World Cup was one of the first events to be funded by EventScotland, and now in its 15th year of support, it demonstrates exactly what this funding programme was designed for. The Mountain Bike World Cup is a multi-award winning event with 31 domestic and international awards so far. In 2018, 22,000 watched the event and 274 riders from 24 nations competed. The 2018 World Cup delivered almost £3.5 million of economic impact to Lochaber and Scotland, and since 2002 the overall economic impact has exceeded £40 million. Other globally-renowned events such as Glasgow International, Edinburgh Art Festival, World Pipe Band Championships, Piping Live!, Royal National Mòd and Skyrunning World Championships, also formed part of this year’s programme, alongside newly supported and one-off events including: PROCESSIONS, 3D Festival, Special Olympics GB 40th Anniversary Games, and Cricket Scotland International Fixtures. In total 30 events were funded through this programme. Each of these showcase events contributes strongly to the national events and tourism strategies by bolstering economic, social and media impacts, while enhancing Scotland’s reputation as a world leading events destination. SUPPORTED BY INTERNATIONAL EVENTS PROGRAMME World Pipe Band Championships 2018 © Glasgow Life / SNS UCI Mountain Bike World Cup 2018 © Phunkt.com 10 Beacon Events Programme The Beacon Events Programme continued to Wigtown Book Festival, one of Scotland’s premier shine a light on some of Scotland’s best loved literary festivals, used their grant for additional events and festivals. The purpose of the Beacon programming and marketing to celebrate the Events Programme is to support uniquely Scottish festival’s 20th anniversary. As well as hosting events, which generate tourism benefits, while high-profile guests including
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