FOOTWEAR in DENMARK 16 Apr 2014 HEADLINES

FOOTWEAR IN DENMARK 16 Apr 2014 HEADLINES

Footwear in Denmark declines by - 1% in current value in 2013, to DKr6.3 billion Stringent economic times result in consumer reluctance to purchase footwear Children’s footwear remains the most resilient and has the least negative performance in 2013, declining by less than -1% Domestic footwear giant Ecco Sko A/S leads with a 10% value share Footwear is projected to display stagnant constant value performance over the forecast period

COMPETITIVE LANDSCAPE

Footwear in Denmark was led by domestic Ecco Sko A/S which had a 10% value share in 2013. Ecco is perceived as a high-quality and high-status brand among consumers in Denmark. Moreover, Ecco is known for producing comfortable shoes to wear and has a strong position in all footwear categories. H&M Hennes & Mauritz A/S had the biggest increase in value sales in 2013, increasing by 8%. The stringent economic times led consumers and especially women to opt for more value-priced options, and consequently the company updated its footwear more frequently which helped it gain share in 2013.

NATIONAL BRAND OWNERS AND THEIR BRANDS

Company Name (NBO) Brand (GBO) Active Sportswear International A/S New Balance (New Balance Athletic Shoe Inc) adidas Danmark A/S adidas (adidas Group) Aldo Danmark A/S Aldo (Aldo Group Inc) Asics Danmark A/S Asics (Asics Corp) Benetton Denmark ApS United Colors of Benetton (Benetton Group SpA) Jack & Jones (Bestseller A/S), Name It (Bestseller A/S), Pieces (Bestseller Bestseller A/S A/S), Selected (Bestseller A/S), Vila (Bestseller A/S) Bianco Footwear A/S Bianco Footwear (Bianco International A/S) Bisgaard Sko Aps Bisgaard (Bisgaard Sko Aps) Bon'A Parte A/S Bon'A Parte (Bon'A Parte A/S) Crocs Inc Crocs (Crocs Inc) Dansk Supermarked A/S Dille (Private Label) Ecco Sko A/S Ecco (Ecco Sko A/S) Ellos A/S Pax (Private Label) Esprit de Corp Danmark A/S Esprit (Esprit Holdings Ltd) EuroSko Danmark AmbA Adi (Private Label), Mary B (Private Label), Ralph Boston (Private Label) Fritidsagenten A/S The North Face (VF Corp) H&M Hennes & Mauritz A/S H&M (H&M Hennes & Mauritz AB) HTM Group ApS Mini A Ture (HTM Group ApS) Hummel International Sport & Leisure A/S Hummel (Hummel International Sport & Leisure A/S) By Malene Birger (IC Companys A/S), Designers Remix Collection (IC Companys A/S), Inwear (IC Companys A/S), Matinique (IC Companys IC Companys A/S A/S), Peak Performance (IC Companys A/S), Tiger of Sweden (IC Companys A/S) Intersport Denmark A/S McKinley (Private Label) Kabooki A/S LEGO Wear (Kabooki A/S) Newline A/S Newline (Newline A/S) Nike Denmark ApS Converse (Nike Inc), Nike (Nike Inc), Nike Golf (Nike Inc) Noa Noa ApS Noa Noa Miniature (Noa Noa ApS) Nordic Philsophy A/S Redgreen (Nordic Philsophy A/S) Puma Danmark A/S Puma (Kering SA) PWT A/S Lindbergh (PWT A/S) Reebok Danmark as Reebok (adidas Group) Rieker Holding AG Rieker (Rieker Holding AG) Sanita Footwear A/S Bundgaard (Sanita Footwear A/S) Shoe-d-vision Amba Shoe-d-vision (Private Label), Skofus (Private Label) Småfolk I/S Småfolk (Småfolk I/S) Viking Footwear A/S Viking (Viking Fottøy AS)

Company Name (NBO) Brand (GBO) Zara Danmark A/S Zara (Inditex, Industria de Diseño Textil SA) Source: Passport by Euromonitor International

FORECAST

DEFINITIONS AND METHODOLOGY

Footwear This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.

Methodology This report is derived from Euromonitor International’s Passport information system. Industry research is carried out by a global team of more than 600 in-country analysts and is based on a core set of research techniques: National-level desk research, company research and analysis, store checking, trade interviewing with national players and market analysis International-level desk research, multinational company research and analysis, trade interviewing with international players and market analysis