C M R INSTITUTE of TECHNOLOGY #132, AECS Layout, ITPL Main Road, Kundalahalli, BENGALURU-560037 JULY - 2020
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A PROJECT REPORT (18MBAPR407) on the Topic A Study on Impact of Consumer Perception towards Online Shopping in Flipkart By Mr. Nithin Kumar C USN: 1CR18MBA31 MBA 4th Semester Submitted to VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI in partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Under the Guidance of INTERNAL GUIDE EXTERNAL GUIDE Mr. Kathari Santosh Mr. Arnav Ghosh Asst Professor, Dept of MBA Sr. Manager Flipkart Internet Pvt Ltd CMRIT Bangalore Bangalore DEPARTMENT OF MASTER OF BUSINESS ADMINISTRATION C M R INSTITUTE OF TECHNOLOGY #132, AECS Layout, ITPL Main Road, Kundalahalli, BENGALURU-560037 JULY - 2020 A PROJECT REPORT (18MBAPR407) on the Topic A Study on Impact of Consumer Perception towards Online Shopping in Flipkart By Mr. Nithin Kumar C USN: 1CR18MBA31 MBA 4th Semester Submitted to VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI in partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Under the Guidance of INTERNAL GUIDE EXTERNAL GUIDE Mr. Kathari Santosh Mr. Arnav Ghosh Asst Professor, Dept of MBA Sr. Manager Flipkart Internet Pvt Ltd CMRIT Bangalore Bangalore DEPARTMENT OF MASTER OF BUSINESS ADMINISTRATION C M R INSTITUTE OF TECHNOLOGY #132, AECS Layout, ITPL Main Road, Kundalahalli, BENGALURU-560037 JULY - 2020 ACKNOWLEDGEMENT I have been fortunate enough to get good timely advice and support from a host of people to whom I shall remain grateful. I take this opportunity to express my heartfelt thanks to Dr. Sanjay Jain, Principal, CMR Institute of Technology, Bangalore, for his support and cooperation to undertake and complete the project work. I am extremely thankful to Prof. Sandeep Kumar, Head of the Department of Management Studies and Research, CMR Institute of Technology, Bangalore, for his advice and support throughout the completion of the project work. It gives me immense pleasure to record my thanks to my Internal Guide, Mr. Kathari Santosh, CMR Institute of Technology, Bangalore, for his valuable guidance and untiring support and cooperation in completing the project work. I acknowledge the insights provided by my External Guide, Mr. Arnav Ghosh, Sr. Manager, flipkart internet pvt ltd Bangalore which helped me to a great extent in completion of the project work. And finally, there is deepest of thanks for the patience and cooperation of the family and friends, without whom the endeavor would not have been possible. Mr. Nithin Kumar C USN: 1CR18MBA31 TABLE OF CONTENTS CHAPTER TITLE PAGE NO INTRODUCTION 1.1 Introduction 2 1.2 History Of Online Shopping 4 1 1.3 Latest Developments 5 1.4 Shopper Purchasing Behavior 7 1.5 Statement Of The Problem 12 PROFILE OF THE SELECTED ORGANISATION 2.1 Company Profile 13 2 2.2 Subidizing History 13 2.3 Awards And Recognition 17 2.4 Fipkart Swot Analysis 17 REVIEW OF LITERATURE AND RESEARCH DESIGN 3.1 Title Of The Study 20 3.2 Objectives Of The Study 21 3.3 Scope Of He Study 21 3 3.4 Research Objective 22 3.5 Limitations Of The Study 23 3.6 Review Of Literature 23 3.7 Research Methodology 26 3.8 Data Collection Model 30 DATA ANALYSIS AND INTERPRETATION 4 4.1 Data Analysis And Interpretation 31 SUMMARY 5.1 Findings 44 5 5.2 Suggestions 45 5.3 Conclusion 46 QUESTIONARE 48 REFERENCES 51 LIST OF TABLES TABLE TITLE PAGE NO Table 4.1 Which is your most preferred e-commerce website? 34 Table 4.2 Have you ever purchased any product in flipkart? 35 Table 4.3 How often you make purchase in flipkart? 36 Table 4.4 How often do you track your product updates? 37 What is the highest range of product you purchased in Table 4.5 38 flipkart? Which mode of payment you prefer while purchasing Table 4.6 39 product in flipkart? Which is the most main factor you would consider while Table 4.7 40 purchasing product in flipkart? Have you faced any issues while purchasing the product Table 4.8 41 in flipkart? What are the issues you have faced while purchasing the Table 4.9 42 product in flipkart? Have you ever lost your money while purchasing product Table 4.10 43 through flipkart? LIST OF GRAPHS GRAPH TITLE PAGE NO Graph 4.1 Which is your most preferred e-commerce website? 34 Graph 4.2 Have you ever purchased any product in flipkart? 35 Graph 4.3 How often you make purchase in flipkart? 36 Graph 4.4 How often do you track your product updates? 37 What is the highest range of product you purchased in Graph 4.5 38 flipkart? Which mode of payment you prefer while purchasing Graph 4.6 39 product in flipkart? Which is the most main factor you would consider while Graph 4.7 40 purchasing product in flipkart? Have you faced any issues while purchasing the product Graph 4.8 41 in flipkart? What are the issues you have faced while purchasing the Graph 4.9 42 product in flipkart? Have you ever lost your money while purchasing product Graph 4.10 43 through flipkart? EXCUTIVE SUMMARY I am understudy of definite year M.B.A, in CMRIT Bangalore. As an aspect of the course I am attempted venture deal with "A STUDY ON IMPACT OF CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING OF FLIPKART" This report additionally incorporates the SWOT investigation with most recent changes occurring with innovation based with flipkart business and Advantages and impediments of them. The Analysis of client judgment about on the Internet shopping on flipkart generally it is basic explore the gesture at the back of buyer get at any rate it is reliably very guideline in finding us how the buyer develop affirmation and direct towards stream searching for due to our manner get in his own tendency fixing blending impact genuine searching for lead. The explanation about test find a few solutions concerning submit research subordinate up buyer the chiefs flipkart, To know the way the flipkart things and things and organizations are satisfies their customers. To see the sense as for the things and things and organizations gave on flipkart. The Study was driven one of the customers of flipkart wired shopping. The development of flipkart wired shopping. To examinations the supporter obligation on flipkart on the Internet shopping. To visualize the call for of flipkart web shopping in Bangalore. To recollect the obstructions of flipkart shopping to clients. The destiny of flipkart on the online shopping is wonderful especially in the classes of development, books, and electronic gadgets gifts and significantly more. The direction base on the flipkart electronic shopping (include the character of flipkart purchasing staple merchandise, E-business online page, and organized chance, powerless, have certainty and have sureness esteem) and flipkart buyer acts (consolidate custom, electronic shopping need and subject plan with). Those causes were taken a gander at, and surveyed to report the guide at flipkart buyer movement. In help, the past tests were standard help consulters turning out extra faultlessly. What's more, the customer's take at risk change was moreover analysed to see the twisted thoughts. 1 CHAPTER 1 1.1 INTRODUCTION In the current book advanced web plays an essential movement. By the one-thousandth recognition, report, additionally get segment to the Internet, could be the standard for private, cash related, and managerial improvement. The renowned decide for the Internet could be the report course. Whether or not you need to in finding the most modern arranging revelation, report, flick through athenaeum inventories, remove science notwithstanding accomplices, or share an overflowing with life legitimate fight, the Internet would be the gizmo which will work you freed from telephones, faxes, and distant PCs to a thriving orchestrated direction wild. Web is building up the manner in which purchasers searching for direct of things and works, and has immediately progressed straightforwardly into a comprehensive reality. Various associations leave started with the Internet along with the purpose of stinging purchasing costs, through lessening the cost of their organizations and things as a way to deal with stop beforehand in genuinely encouraged trade district. Associations likewise use the Internet to put over, keep up a correspondence and scatter data, to sell the collecting, to perform assessment and too to go to achievement audits upon clients to practice redesign production of their home. Purchasers use the Internet not just to look for the collecting subordinate up, yet simultaneously to relate costs, to consider manufacture go up against and later trade work workplaces they will get in the event that they procure the stock inducing out of a particular chain store. Various experts are content as for research of ward up foundation, a lot of the clients go for the composed purchasing products. In lift to the tremendous furthest reaches of one's E-trade show, the Internet gives an absolutely novel convenience to firms to extra really show up at real and capacity customers to their home. But gigantic quantities of the profits of ward up trades comes opening at relationship to-establishment trade, the authorities of relationship to-customer retailing shouldn't give up certainty. It outdated extra than a decemvirate a brief timeframe later set out to-client E-traffic directing progressed. Specialists and specialists of electronic retailing 2 continually handle to step forward impulse inside client action in correspondences. Along with the situation of E-retailing, investigators accomplish give an explanation for E- customers' activity starting at the couple of perspectives. Various examinations practice set new emanating factors or notions which are as per the outdated style of client work, after which explore their quality in the Internet setting.