Broadcast I Ng Ii Oct 24

The Fifth Estate

R A D I O T E L E V I S I O N C A B L E S A T E L L I T E Broadcast i ng ii Oct 24

Still leading the industry. Pioneering numerous "firsts" in radio and television. Sharing in the spirit of innovative local-station operation and independence. Forging new technologies in satellite services for stations and syndicators. Hubbard Broadcasting, Inc. 3415 University Avenue Minneapolis, MN 55414

ZTT9£ 1V 113MXVW 50+2T N:119 ZZT NCOii sVS-1nV

06/AOtv )17I +79£71 ZT19£ THE KARATE KID PART II

Motion Pictures Columbia Pictures Televisi A unit of Columbia Pictures Entertainmen November 14 Special Report

Local TV and Cable Journalism On November 14, 1988, Broadcasting will present the best and the brightest in local TV spot news, investigative reports and public service efforts from stations and cable systems around the country. In this Special Report, broadcast and cable journalists show- case their talents with hundreds of examples of the who's, what's, where's, when's and how's of the past 12 months, including: Spot News...from toxic spills to presidential elections. Investigative Reports...shady deals revealed, unsafe products discovered, and more. Public Affairs... blood drives, food drives, debate sponsorships, and a host of other community services and outreach efforts. This Broadcasting Special Report promises to be one of the year's best -read issues. Space reservations and copy closing November 4, 1988.

The People Who Can Say "Yes" Read Broadcasting. i

I e Nees Magazine of the F tth Estate New York: (212) 599 -2830 Washington: (202) 659 -2340 Los Angeles: (213) 463-3148 "We met with three different brokers and felt Americom knew the buyers for our station."

"Our board was unanimous for the { reasons: 1) their track -record of successful sales at good prices; 2) the quality of their professional staff; and, 3) the selling process they proposed helped assure us it would be kept absolutely confidential -- which it was.

';, < We are very satisfied with the outcome and think it was a good deal for both parties. We both got what we wanted."

Samuel R. Simpson, Jr. President, WMSP(FM), Harrisburg, PA

What other radio station owners say about Americom:

"Americom brought me the top price and maintained the confidentiality of the transaction." Jack Long, President, Media Concepts, Inc. Top Prices Quality Stations

off Us

A MER ICOM 1

Radio Station Brokerage & Financing

1130 Connecticut Avenue, N.W. / Suite 500 / Washington, DC 20036 i (202) 737 -9000 Vol. 115 No. 17 BroadcastingiiOct 24

comparative renewal Broadcasting Corp. for about Hill action Hundredth Congress settlements to stem "abuses." $65 million. passes TVRO and children's ad bills as it prepares to 64 /SMPTE TAKES adjourn. PAGE 27; 101st Congress will see reprise of 52 /DECISION ON MANHATTAN FRANCHISE FEES unresolved communications issues. PAGE 28. Meeting at Jacob Javits U.S. district court judge in San Convention Center in New York Francisco supports Century City, members of Society of The rights Federal's claim that city of Palo Motion Picture and Television Alto, Calif.'s cable franchise fee Engineers attending group's stuff... is unconstitutional. 130th technical conference and Professional basketball equipment exhibit hear call for 55 /GOING FORWARD standardization. continues to make its Revisions to Warner presence felt in Fifth Communications -Lorimar 87 /THRILL OF VICTORY Estate, with NBA rights Telepictures merger agreement Aaron Daniels, former Olympian fees climbing and ad change stock exchange ratio and current president of ABC and provide for further financing rates rising. Then there Radio Network, has brought that of Lorimar before deal closes. competitive spirit to broadcast is host of college medium. preseason and playoff 55 /TVB: NOW games on broadcast TV AND THEN DEPARTMENTS and national and Television Bureau of Advertising Advertisers Index 86 regional cable services. examines second straight year of mid -single digit revenue Business 55 Survey of rights picture, growth and growing competition Changing Hands 61 followed by team -by- from other media for that money Closed Circuit 8 team breakdown of NBA Datebook 22 Editorials 90 rightsholders, begins on PAGE 35. 57 /TISCH'S KEY TO PROSPERITY Fates & Fortunes 84 Fifth Estater 87 CBS President and Chief For the Record 70 Self-promotion. On -air Executive Officer Laurence In Brief 88 promotions for ABC, CBS and NBC begin, with three In Sync 68 networks collectively using up more than $1 billion of International 58 their own air time running about 21,000 separate Journalism 69 commercials. PAGE 30. Law & Regulation 51 Masthead 14 31 /WAITING sports magazine program. The Media 48 FOR THE HITS Monday Memo 25 On Radio 50 In what program analysts say is 48 /HEAT IS ON Open Mike 23 one of worst seasons for new Wireless cable operators see Programing 45 first -run programs, no hits have medium making headway in its Riding Gain emerged from new batch of struggle to secure rights to offer 50 shows. cable programing services to its Special Report 35 Stock Index subscribers. There is still way to Tisch says broadcast television 54 Technology 32 /ABC'S OF ABC go before medium has all networks will prosper if they 64 programing it needs to compete Where Things Stand 10 Among topics Capital Cities/ effectively nurture and promote with, or at least effectively programing that audiences want ABC executives discuss with Broadcasting (ISSN 0007 -2028) is pub- complement, conventional to see. press lished Mondays a are peoplemeters; cable. 52 year by Broadcasting possible $20 million loss from Publications Inc., 1705 DeSales Street. N W. Washington, D.C. mega mini -series War and 20036. Second -class post- 58 /MIPCOM age paid at Washington. D C.. and additional Remembrance and new 50 /UP AND UP '88 offices. Single issue $2 except special issues segment for World News Tonight Two surveys released by NAB American program industry $3 50 (50th Anniversary issue $10). Subscrip- with Peter Jennings. and BFMA show radio salaries takes to MIPCOM TV market in tions, U.S. and possessions one year $70. two years $135, three years $190. Canadian TV, and national /regional growing numbers. Satellite and other international subscribers add $20 advertising rising. co- productions and obtaining per year U S. and possessions $235 yearly 45 /COMING UP rights are among issues facing for special delivery. $100 for first- class. Sub- Next round of syndicated international gathering. scriber's occupation required. Annually: 51 /RENEWAL REFORM Broadcasting o Cablecasting Yearbook programs includes several talk $110, Across the Dig( $6.95. Microfilm of shows, some children's In comments to FCC, Broadcasting is available from University animation projects, game shows broadcasters and others argue 63 /RADIO SALE Microfilms. 300 North Zeeb Road. Ann Arbor. Mich. 48106 year and reality -based programs, in that license renewals should be After 30 years in radio business. (35mm, full $55). Postmas- ter. please send address corrections to from Roger Neuhoff agrees in addition to court show dick based on station's programing Broadcasting. 1705 DeSales St . N W. clark productions and weekly and that cap should be put on principle to sell Eastern Washington, D C. 20036 Cu

In his debut performance, Freddy slashed the record books, carving out huge time period increases in 17 of the 18 overnight markets. And in the 18th market, he equalled last year's performance. That's what we call a very sharp premiere!

Oct 87 Freddy's Freddys Market Station Time Period HH Share HH Share Increase New York WWOR Sat 12:00AM 8 12 +50% Los Angeles KHJ Sat 10:00PM 8 14 +75% Chicago WMAQ Sat 12:00AM 16 18 +13% Philadelphia WTXF Sun 6:00PM 11 16 +45% San Francisco KOFY Sat 10:00PM 3 5 +67% Boston WFXT Fri 10:00PM 4 6 +50% Detroit WXYZ Fri 12:30AM 14 19 +36% Dallas KTXA Sat 8:00PM 4 15 +275% Washington WDCA Sat 9:00PM 7 8 +14% Houston KTXH Sun 8:30PM 4 17 +325% Cleveland WUAB"" Sun 9:00PM 4 15 +275% Minneapolis KSTP Sat 11:00PM 14 16 +14% Atlanta WGNX Sat 9:00PM 4 8 +100% Seattle KCPQ Thu 10:00PM 5 6 +20% Miami WCIX Thu 8:00PM 6 9 +50% Denver KDVR Sat 11:00PM 6 18 +200% Hartford WTXX Sat 11:00PM 4 7 +75% Sacramento KRBK" Sat 9:00PM 7 7 -

NEW LINE CINEMA THE REST CC1osedCirc-.;

commissioners' agenda this week, Oswego, Ore., where market has been all How-to on must carry Common Carrier Bureau Chief Jerry Brock shook up by new format. Three weeks ago, expects tying of "loose ends" and WHOS(AM) Decatur, Ala., began Presley This Friday's meeting of National subsequent FCC action "very soon." Next around clock. Now it seems there may be Association of Broadcasters local carriage meeting is scheduled Nov 17. chance of format going national. Group of task force promises to be lively. Group must Orbital slot decisions will set Texas investors is looking into possibility of formulate legislative strategy for must carry comparative -renewal-like precedents as developing all -Elvis satellite delivery. will pass constitutional muster. Number that operators vie for limited orbital positions. Presley estate claims late singer's of options will be presented ( "Closed Five applicants have requested 101 discography boasts more than 650 songs. Oct. 17). Among latest idea to Circuit," degrees west longitude and two want 93 is that cable's surface suggestion degrees west, both of those slots among license repealed entirely compulsory be only six allocated for "hybrid" Eyes on S.F. and that broadcasters be granted broad (simultaneous C -band and Ku -band) use. so they can deal Adult contemporary KNBR(AM) San antitrust exemption FCC decisions will affect dozens of cable with wired medium. Francisco, last remaining station owned by collectively and broadcast networks currently General Electric's NBC, may be closing in negotiating for satellite for 1990's. capacity on new owner. Details are still foggy, but In particular, CBS, ABC, PBS and NPR will Crossing York, Pa. -based Susquehanna over? need replacement capacity by 1992 -93; it Broadcasting Co. apparently has eye on takes three years to launch George Gillett, in speech before NB build and station. Among other possible contenders: satellite. convention last week, indicated that recent Bonneville International Corp., Century talks over possible sale of several TV Broadcasting Corp. and Fairmont stations involved two broadcasting No help? Communications Corp. All four companies companies, one of which is currently radio- presently have stations in San Francisco Anticipated FCC vote to relax rules to allow only group. While Group W has long been market, where KNBR made attractive top -10 AM -AM and possibly radio -TV assumed to fit first unnamed description, climb in summer Arbitron ratings. Five NBC combinations in market will undoubtedly radio -only operator may turn out to be stations were sold to Emmis Broadcasting stimulate station trading as some Emmis Broadcasting, which expressed last February as part of NBC Radio Group interest in television earlier this year with broadcasters buy out others and consolidate station divestiture. attempt at buying wrrvry Bloomington operations, sales and promotion. (Indianapolis). Emmis President Jeffrey But station brokers contacted last week do not rules will Smulyan offered uncharacteristic "no believe changes Sitting this dance out comment" on possibility. be of great benefit to struggling AM. Some feel AM prices may get slight boost, but Although Robert Preston Tisch is on CBS consensus was FCC initiative may be too board of directors, prime time series little, Radio Marti 11 too late. produced by his son -and nephew of CEO Laurence Tisch -is off CBS schedule in Cuban -American community that backed Playing hardball for HDTV Salt Lake City, Utah. Affiliate KsL -TV has Radio Marti, and is now urging creation of decided not to clear Dirty Dancing, TV Marti, apparently is not satisfied with Leaders of Europe's high- definition produced by Vestron Television in message is U.S. government broadcasting television effort (Eureka 1,250/50 standard) association with Steve Tisch & Co. Station, to Cuba. Cuban -American National may be counting on alienating U.S. owned by Bonneville International, which is Foundation, Washington -based anti -Castro affection for NHK 1,125/60 production affiliated with Mormon Church, had earlier think tank, is expected to file with FCC for standard (formally adopted by Society of indicated to CBS executives that neither shortwave station to target that country. Motion Picture and Television Engineers show's title nor its content were consistent Foundation is headed by Jorge Mas, and American National Standards Institute) with community's values. One station Cuban -American businessman in Miami as best bet to come from behind in their executive said deal might have been who heads President's advisory committee competition with Japanese. Discussion worked out if station were given opportunity on Radio Marti. paper by Commission of European to screen each episode ahead of time, but Foundation has retained Washington Communities says "there are some for technical or other reasons that engineering firm of Cohen & Dippell to grounds for believing that there are enough alternative did not come to pass. work on project. And while no one is dissidents [in U.S.] that appropriate actions predicting serious trouble for application by Europe could destabilize the Americans when it is considered by FCC, some cited sufficiently to make the European HDTV Holding up language in commission's rules regarding alternative more appealing in the long run." Despite ongoing consolidation in program international broadcast stations that might Paper concludes that upsetting U.S. syndication industry, through mergers and pose problems if, as expected, station is production marketplace by -primarily companies going under (Syndicast, intended to vent anti -Castro feelings of its approaches to "decision influencers" in Access Syndication and ITF are sponsors. both government and industry- may be examples), NAIPE organizers are more important than winning endorsement projecting at least same number of by CCIR (world standards -setting body); exhibitors at 1989 convention in January in Birds poised for takeoff outcome of that contest it called still Houston as year ago, when 220 companies uncertain. It's brace -yourself time for seven satellite bought space. So far, 185 exhibitors operators that filed in September 1987 to accounting for 226,000 square feet in build 18 satellites and launch 15 of them Elvis everywhere Houston convention center have signed (other three birds are proposed as ground up, down from about 195 at this point last spares). FCC Common Carrier Bureau staff WCVG(AM)'s all -Elvis Presley radio format in year. But, said Nick Orfanopoulos, NATPE has finished work on filings and passed on Covington, Ky., has been good luck charm conference director, "there is usually a lot recommendations to chairman's office. for station since adopting format last of activity among the smaller companies as Although they do not appear on August. Then came all -Elvis KLvS(AM) Lake we get closer to the show"

Broadcasting Oct 24 1988 8 The New Twilight Zone... first syndicated' hit of the seasón. UP OVER LEAD -IN SHARE

IN'THE METERED MARKETS: . WEEK 1 UP BY 11% WEEK 2 UP BY 13%

BEATS MAY.1988 TIME PERIOD SHARE IN THE METERED MARKETS: WEEK UP BY 11% WEEK 2 UP BY 13%

WITH THE STRONGEST.. TIME PERIOD RETURNS COMING FROM THE BIGGEST AND

TOUGHEST MARKETS! .

H H SHARE/TWO-WEEK A V E R A G E May 1988 New Tw light Zone Advantage

NEW YORK WPIX Saturday 5 PM 9 12 + 33% LOS ANGELES KTLA Sunday 11 PM 5 11 + 120% CHICAGO WPWR Saturday 10:30 PM 4 8 +100% PHILADELPHIA WPHL Sunday 6 PM 8 10 + 25% CLEVELAND WUAB Sunday 10 PM 5 7 + 40%

Source: ARB Overnights, 9/24 -10/2/88 and as dated ere ings Sta.

Solid box denotes items that have changed Department is on record opposing House leg since last issue. AM -FM Allocations 10 islation and promising to recommend presi AM Stereo 10 dential veto (BROADCASTING, Aug. 1). Office of Antitraflicking 10 Management and Budget released statement By the Numbers 12 opposing bill, but stopped short of recom- Cable Regulation 10 mending veto. Television withdrew pe- NAB and other broadcast groups oppose Children's Television 10 Action for Children's FCC's proposed expansion of service to allow tition in July that had asked FCC to investigate Comparative Renewal 10 for local origination by translators, asking that alleged "unfair and deceptive" children's ad- Compulsory License 10 rules establish translators as secondary ser- vertising. Decision came after Association of 12 vices to fill in underserved areas of full - Crossownership Independent Television Stations agreed to en- powered stations and not as "low -power FM" Direct Broadcast Satellites 12 dorse advertising guidelines developed by stations. Equal Employment Opportunity 14 Children's Advertising Review Unit of Council NAB opposed proposal to authorize FM's High- Definition Television 14 for Better Business Bureaus. using directional antennas and permitting allo- Indecency 15 cation of stations in short- spaced positions, International Satellite 15 Renewal saying that an increase in FM directional an- Land Mobile 15 Comparative tennas would lead to AM- ization of FM band. Low -Power TV 18 Some broadcast groups, however, favored Mergers and Acquisitions 18 National Telecommunications and Informa providing more flexibility for FM broadcasters in NTIA Telecom 2000 Must Carry 18 tion Administration, seeking suitable sites to locate transmission 672 -page look at possible future of broadcast Network Rules 20 facilities. ing and telecommunications, recommended Public Broadcasting 20 Western hemisphere countries on June 2 that FCC purge license renewal procedures of concluded second and final session of confer- Scrambling 20 "references to program content" as part of ence to plan use of 100 khz of spectrum Syndex 20 overall elimination of rules "governing con added to AM band that had ended at 1605 Wireless Cable 22 tent." FCC Chairman Dennis Patrick has also khz. FCC is in midst of inquiry designed to called for minimizing role of programing in help it determine how to use 10 new channels. FCC deliberations at renewal time. cordance with Cable Act, rates of cable sys- Commission has indicated some channels will Views of NTIA and Patrick are not shared by tems cannot be regulated because systems be reserved for national licensees. Target for broadcasting industry. In first round of com- are subject to effective competition. implementation of spectrum plan is July 1, ments in FCC current proceeding aimed at 1990. reforming much -maligned comparative renewal process, broadcasters led by National , t Children's Television Association of Broadcasters and Association of Independent Television Stations argue that past programing performance of stations on Capitol Hill oc Motorola's C -Quam AM stereo system has Sudden breakthrough should be basis for renewal. Senate passed chil become virtual de facto standard, with adop- curred last week when FCC proceeding is also aimed at discour- way for its tion by 657 stations worldwide. Kahn system dren's television legislation paving aging groups from using comparative renewal only days before holds on to favor with about 100 stations. enactment. Approval came process and policy of allowing groups to peti- to adjourn. Bill had be- Congress was slated tion the FCC to deny renewal and stations stalemate between come victim of political transfers to "extort" money from broadcasters. Subcommittee House Telecommunications To deter abuse, FCC has proposed limiting who wanted Chairman Ed Markey (D- Mass.), payments broadcasters may make to chal- adopted, while House version of legislation lengers in settlements of comparative renewal Issue essentially boils downs to reimposition was blocking Sen- Senator Tim Wirth (D- Colo.) proceedings and to groups in exchange for of three -year rule, which required owners to measure because it ate action on Markey's withdrawal of petitions to deny renewals. In hold broadcast properties for that long before Oct. 3, did not go far enough (BROADCASTING, addition, it has proposed requiring fuller own- selling. Quiescent at moment. after receiv- 10 and Oct. 17). Wirth, however, ership and financial disclosure information Senate Commerce ing commitment from from competing applicants, clarifying stan- Hollings (D -S.C.) Committee Chairman Ernest dards broadcasters must meet to win "renew- Cable Regulation on children's television in to hold hearings al expectancies" and reconsidering criteria opposition and mea- C- next Congress, withdrew used in comparative hearings, particularly di- chamber unop- Cable television industry remains under fire sure sailed through upper versity of ownership. on allegations it is "unregulated monopoly" posed. FCC stopped short of proposing two -step House measure is product of negotiations Motion picture industry and independent renewal process, by which it would first de- between Markey and NAB and proposes com- broadcasters, particularly, have been pushing cide whether to renew license before consid- mercial limits in children's programs for stricter regulation of cable until there is ering competing applicants. more competition in delivering cable program- of 101/2 minutes per and ing to homes. House Commerce Committee hour on weekends Chairman John Dingell (D- Mich.) has warned 12 minutes on Compulsory License cable to be on best behavior or Congress may weekdays. And it reevaluate regulatory environment. Oversight requires broadcast- inquiry into cable corn hearings have been held by House Telecom- ers to serve the "spe- FCC is conducting "front burner" munications Subcommittee and Senate Anti- cial needs" of chil- pulsory license and may have this week at open meet- trust Subcommittee, Congress adjourned dren, which FCC item ready for action Dennis Patrick without taking any legislative action. would take into ing. If views of FCC Chairman renewal time. could lead to recommenda- FCC has adopted new rules that more nar- account at are guide, inquiry is that Justice abolish license, although rowly define television markets where, in ac- Only problem that might arise tion that Congress

Broadcasting Oct 24 1988 10 Q. How do you out-talk

Johnny Carson Arsenio Hall Ted Koppel Pat Sajak

Ross Shafer? Patrick has acknowledged that abolishing it loosen its own regulatory restrictions on cross - Chairman John Dingell (D- Mich.) and, at last for carriage of local stations would create ownership. Comments are due Dec. 1. count, 112 co- sponsors. practical problems. FCC move follows National Telecommunica- Duopolylone -to -a- market-FCC Chairman Reexamination of license on Capitol Hill tions and Information Administration report on Dennis Patrick, speaking at NAB radio con- failed to materialize despite introduction of cable television regulation that recommended vention Sept. 16, said he favors some relax- legislation. House Telecommunications Sub- telephone companies be allowed to serve as ation of duopoly and one -to -a- market rules committee member John Bryant (D -Tex.) has transporters of others' programing in telcos' and that record in current rulemaking sup- offered bill (BROADCASTING, April 4) to condition own service areas (BROADCASTING, June 20). ports such move. FCC is expected to take compulsory license on whether cable opera- They should be allowed to provide "video dial some action on relaxation at open meeting tor is carrying local broadcast signals. Senate tone" to anyone with program to offer, al- this week, but how far it will go is uncertain. Copyright Subcommittee Chairman Dennis though not programing of their own, in NTIAs Broadcast- newspaper-Appropriations bill DeConcini (D- Ariz.) offered similar measure in view. (H.R. 4782), which was signed into law, in- June (BROADCASTING, June 20). At present, not only FCC regulations and cludes provision that prevents FCC from reex- 1984 Cable Act but also modified final judg- amining its broadcast - newspaper cross - ment issued by U.S. Judge Harold Greene in ownership rules. his supervision of breakup of AT&T are seen as Rupert Murdoch won victory in U.S. Court of barrier to such crossownership by seven Bell Appeals in Washington March 29 when court operating companies. NTIA has petitioned ruled that statute passed by Congress in ses- Telco -cable -FCC has tentatively conclud- FCC to preempt Greene's regulation of BOCS, sion's final hours violated First and Fifth ed it should recommend Congress lift cross - arguing that Greene is hampering BOC entry Amendments by prohibiting FCC from extend- ownership ban on telephone companies pro- into information services, including cable. ing current waivers of rule banning newspa- viding cable television service in their service Resolution now pending in House calls on per- television station crossownership. Court areas. Commission, which made proposal at Congress to wrest jurisdiction from Greene did not rule on constitutionality of substance July 20 meeting, will seek comments on sub - and eliminate barriers. Measure has backing of provision that bars commission from repeal- ect, as well as on separate considerations to of House Energy and Commerce Committee ing or modifying television- newspaper cross - ownership ban.

BY THE NUMBERS Direct Broadcast Summary of broadcasting and cable Satellites .:

Already mode of program distribution in Ja-

B R O A D C A S T I N G pan and moving fast in Europe, high -power broadcast satellite delivery of SERVICE ON AIR CP's' TOTAL - Ku -band direct television programing directly to homes will 278 5,193 Commercial AM 4,915 become reality in U.S. in 1990's, Hughes Corn - Commercial FM 4,116 606 4,722 munications has said. Hughes proposes Ku Educational FM 1,356 265 1,621 "1992 time frame" launch of 200 -watt -band direct broadcast satellite. Higher power-10 Total Radio 10,387 1,149 11,536 times higher than current fixed satellite ser- FM translators 1,625 439 2,064 vice birds -says Hughes, will enable recep- Commercial VHF TV 543 19 562 tion of video programing by only one -foot Commercial UHF TV 506 205 711 downlinks. Holding FCC construc- Educational VHF TV 119 7 126 tion permit for that DBS Educational UHF TV 214 29 243 bird, Hughes says Total TV 1,382 260 1,642 prices for DBS con- VHF LPTV 109 164 273 sumer receiving units will be com- 290 1,165 1,455 UHF LPTV petitive with other Total LPTV 399 1,329 1,728 consumer TV re- VHF translators 3,060 109 3,169 ception systems, thereby making UHF translators 2,198 338 2,536 for potential ITFS2 250 114 364 nationwide direct - Low -power auxiliary 824 0 824 to -home televi- TV auxiliary 7,430 205 7,635 sion broadcasting market much larger than current two million C -band UHF translator/boosters 6 0 6 home dish market. Hughes's plan will go to Experimental TV 3 5 8 GM for approval by end of year. Remote pickup 12,338 53 12,391 (Before end of year, FCC hopes to rule on and Aural STL3 & intercity relay 2,836 166 3,002 April 8 round of five new applications three modifications of already granted construction permits to operate satellites offering C A B L Et up to 32 channels in each of eight orbital slots in DBS arc.) GE Americom could beat Hughes Total subscribers 47,042,000 to punch, launching 60 -watt Ku -band DBS Homes passed 73,900,000 bird, Satcom K -3, as early as January 1990. Total systems 8,000 GE Americom, like Hughes, is trying to bring pro- Household penetrationt 52.8% together "business system," including gramers and cable operators, to launch K -3 Pay cable penetration 32% and K-4 (both already under construction), to provide service to both cable industry and home dish owners, with cable likely retailers. Includes off-air licenses. f Penetration percentages are of TV household universe of it says, means consumer 90.4 million. r Construction permit. 2 Instructional N fixed service 3 Studio-transmitter Sixty -watt power, link. dishes as small as three feet will be able to

Broadcasting Oct 24 1988 12 -- V\WC III G1 A Stephen J. Cannell Production from TELE VENTUES NEW YORK (212) 541 6040 . LOS ANGELES (213) 7850111

CHICAGO (312 ) 280.8696 . SOUTHEAST (609) 487.8419 1988: ONE FIRM CONTINUES TO LEAD IN MEDIA AND COMMUNICATIONS TRANSACTIONS.

The firm is Shearson Lehman Hutton. In 1988, we have served as financial advisor in more media and communications transactions than any other firm. We were the first to establish a separate Media and Commu- nications Group. And we have been a leader in providing investment banking expertise to the industry for the last five years. The reasons are simple: No other firm can match our expertise in the cable, cellular, broadcasting, publishing and entertainment industries. Our full- service capabilities, for transactions large and small, go beyond mergers and acquisitions and financings to include bridge loans and limited partnerships. We place senior investment bankers, experienced industry specialists who understand your business, on every transaction from start to finish. Find out what our media and commu- SHEEASON nications industry specialists can do for LEIIMAN you. Contact Fred Seegal in New York at SIT TON (212) 298-2385. An American Express company Shearson Lehman Hutton Client 1988 Transaction Cable Television SCI Holdings, Inc. Acquisition of SCI Holdings, Inc. by a Joint Venture of Tele- Communications, Inc. and Comcast Corporation (pending ). Robert M. Bass Group, Inc. Divestiture of Wometco Cable TV, Inc. to Cablevision Industries Corporation (pending). Comcast Cablevision of Maryland Acquired by Comcast Corporation through its wholly owned Limited Partnership subsidiary, Comcast Cable of Mary land, Inc. Essex Communications Corp. and the Acquired by U.S. Cable Television Group, L.P. assets of Essex 1984 -1 Operating Partnership and 3 Essex Limited Partnerships Simmons Communications Acquisition of Scott Cable Communications, Inc. Merger Corp. Prime Cable of Georgia Ltd. Acquisition of assets by Georgia Cable Partners (a partnership formed by Robert M. Bass Group, Inc. and Prime Cable Growth Partners, L.P. and certain of their affiliates and associates). Cable Atlanta Limited Acquisition of assets by Atlanta Cable Partners, L.P. (a limited partnership formed by Robert M. Bass Group, Inc. and Prime Cable Growth Partners, L.P. and certain of their affiliates and associates). Jones Intercable, Inc. Public Offering of $150,000,000 of Subordinated Debentures. Simmons Communications Private Placement of $33,000,000 of Zero Coupon Senior Secured Merger Corp. Notes and $14,000,000 of Senior Secured Notes. Paragon Communications, a joint Commercial Paper Dealer. venture between American Television and Communications Corporation and Houston Industries Incorporated Heritage Cablevision Associates, Roll -up of 60% of the Limited Partnership Interests. a Limited Partnership Broadcasting Infinity Broadcasting Corporation Management Led Leveraged Buyout. Malrite Communications Group, Inc. Management Led Merger Proposal (pending). Forward Communications Corporation Acquired by Adams Communications Corporation. Infinity Broadcasting Corporation Self- Tender by the Company. Grant Broadcasting System, Inc. Financial Advisor in Restructuring. Infinity Broadcasting Corporation Private Placement of $185,000,000 of Senior Subordinated Discount Debentures.

Publishing Reed International PLC Sale of its North American Paper Group to a wholly owned subsidiary of Daishowa Paper Manufacturing Co., Ltd. McClatchy Newspapers, Inc. Public Offering of 2,760,000 shares of Class A Common Stock. Cellular Telephone U S WEST NewVector Group, Inc. Public Offering of 8,400,000 shares of Class A Common Stock. McCaw Cellular Communications, Inc. Public Offering of $100,000,000 of Convertible Senior Subordinated Debentures. Cellular Communications, Inc. Public Offering of U.S.$50,000,000 of Convertible Subordinated Debentures. Cellular Communications, Inc. Underwritten Redemption of 6% Convertible Subordinated Debentures.

Entertainment /Other Media MacAndrews & Forbes Holdings Inc. Divestiture of Technicolor Holdings, Inc. to Carlton Communications Plc. Heritage Communications, Inc. Divestiture of Heritage Creative Outdoor Services, Inc. to Reagan National Advertising, Inc. Modern Video Productions Inc. Acquired by Carlton Communications Plc. Silver Screen Partners IV, L.P. $400,000,000 of Limited Partnership film financing. Orion Pictures Corporation Public Offering of $200,000,000 of Senior Subordinated Reset Notes. Carlton Communications Plc Vendor Placing of 3,625,000 new Ordinary Carlton Shares.

4) NM Shearson Lehman Hutton In, trum broadcasters will need. During special announced Sept. 19, UACI stockholders meeting on HDTV issues, FCC decided to would exchange each share for one share Mus _.Carry follow report's advice (BROADCASTING, Sept. 5). each of class A and class B common stocks - class B stock convertible into class A and share compared to carrying 10 votes per National Cable Television Association re- vote. UCT stockholders class A stock's single leased must-carry survey Sept. 13 that it said either $35 cash or one have option to receive showed cable operators have been responsi- share apiece of A and B stock in UAE, with ble in their broadcast carriage decisions. FCC's nine -day "window" for LPN applica- to Tele- Communications right to put that stock NCTA survey, conducted by Price Water- tions closed June 24, but not before 1,004 has UCT ownership to 41% Inc. TCI expanded house, found that 98% of qualified stations were received. Initial processing has been as of July 29. TCI owns roughly two- share remain on cable systems. NCTA also found completed: 500 were directly grantable, and of UACI and would own a majority of thirds that 94% of cable systems had not dropped have been put on public notice as of Friday, formed UAE. newly- stations or denied stations carriage and 91% Sept. 30. If no petitions to deny are filed within ¶ April 23, joint venture of Tele- Commu- had not in channel repositioning. 30 days, those grants become CP's. On engaged Comcast agreed to FCC released results of must -carry survey Of remainder, approximately 335 were re- nications Inc. (TCI) and fourth largest MSO 1, they did little to end debate over turned because of filing errors and 165 are purchase SCI Holdings, Sept. but from Kohlberg whether must -carry rules or law requiring ca- going to lottery. Possibility of another window serving 1,480,000 subscribers, and other owners. carry local broadcast signals is for filing is imminent, perhaps as soon as Kravis Roberts & Co. (KKR) ble systems to with Comcast pur- 912 television stations that re- December. Community Broadcasters Associ- Plan was amended in July necessary. Of 35 %, and TKR sponded, 280, or 31 %, reported 1,533 inci- ation convention is being held in Las Vegas chasing 50 %; TCI purchasing venture of TCI and Knight - dences of being dropped or denied carriage Oct. 25 -28. Fifteen low -power stations are Cable, 50/50 MSO 15 %. Consider- on cable since federal court struck down rules signing on each month, according to CBA. Ridder, purchasing remaining ation includes assumption of debt, expected on constitutional grounds; of 4,303 cable sys- to be $2 billion at time of closing. SCI stock tems that responded, 869, or 20 %, reported -Merger's and and warrants will be purchased from KKR for 1,820 incidences of dropping broadcast sig- $1.55 billion, subject to adjustment. KKR is nals or denying them carriage after court ac- keeping SCI's broadcast television interests. tion. MSO's United Cable (UCT) and United Art- On Sept. 28, Connecticut Department of Pub- And National Association of Broadcasters' ists Communications Inc. (UACI) signed de- lic Utility Control blocked transfer of three survey found, of 259 television stations re- finitive agreement March 8 to merge into new cable systems serving approximately 112,000 sponding, around 50 are not being carried on company, United Artists Entertainment Co. subscribers, citing threat of high concentra- at least one cable system that would have had (UAE). Under terms of agreement amendment tion of TCI -owned systems in state. to carry them under must -carry rules.

WITH REED IRVINE AND CLIFF KINCAID I l I l]/.' i'r ]'I not they believe in the] Constitution and in what is happening to him and what the QUAYLE the First Amendment, separation ofchurch national media is doing to him." and state, then that's all the Americanpeople Joan Lunden said, "Obviously you HUNTERS MEET need to know ....And I agree with President realize that when you're running fora public Kennedy." office as high as this one that everyone Jane Pauley said she agreed with that, wants to put everything under a micro- THEIR MATCH but she persisted in asking, "But are the scope, and they want to know if what you Many viewers of ABC's Good Morn- stories wrong? Your family has not been believe in your personal life and the influ- ing America and NBC's Today Show were involved in Colonel Thieme's evangelism ?" ence you have over your husband will appalled on October 5 when Marilyn Given the same answer on Good Morning affect the way he might decide on an issue Quayle, the wife of Senator Dan Quayle, America, Joan Lunden said: "Well, I guess that...impacts on this country." Mrs. Quayle was interviewed on these programs. She the reason, though, why many ask you said her husband had undergone more in- was interrogated about the religious beliefs these questions is how these religious be- tense scrutiny than either Dukakis or of her aged father and her late mother. liefs impact on your political views and Bentsen and that he had told the nation over NBC's Jane Pauley and ABC's Joan Lun- how our country works." Mrs. Quayle and over what he believes in. She said: den wanted to know if Mrs. Quaylé s par- replied that she would never impose her "That's what's important. It's not what my ents had listened to taped sermons by Col. faith on others and the question was not father believes in. He is not runningring for Robert Thieme, who was described as "a germane. Lunden then asked what Dan anything." That ended this outrageous controversial fundamentalist minister." Quayle thought about the teachings of Col. effort to make the religious beliefs of a Jane Pauley said: "It's myunderstand- Theme. candidate's in -laws a campaign issue. ing that you grew up with your mother Mrs. Quayle said she was familiar with listening to his taped sermons in your house Theme's Biblical teachings, but all she on a regular basis, and both your parents knew about his social teachings was what PC and your in-laws have attended intensive, she had heard from reporters. She added, "I week -long seminars with Col. Thieme." really don't understand where this is lead- A three -minute radio commentary Mrs. Quayle replied: "You know, in ing, and quite frankly, I have a father who available five days a week as a 1960, President Kennedy was dogged is a very, very gentle 76-year-old man, and public service. For a sample tape, with questions about his religion, and I really resent the fact that he is being please call Deborah Lamben he...said that the only important question to brought into this. He lives in a small town ACCURACY IN MEDIA ask a presidential candidate or his family of about 45 people and is not used to being 1275 K Street, N.W., Washington, D.C. about their religious beliefs is whether or bombarded by reporters, and really resent (202)371 -6710

Broadcasting Oct 24 1988 iR UNTVand NATPE. Before, during and after.

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Pre -INTV- December 26 Closing December 16 INTV- January 2 December 19 Pre-NATPE--January 16 January 6 NATPE- January 23 January 13 NATPE Coverage- January 30 January 20

The People Who Can Say "Yes" Read Broadcasting Li The News Magazine of the Fifth Estate

1705 DeSales Street, N.W. New York: 630 Third Avenue, 10017 Washington D.C. 20036 Hollywood: 1680 North Vine Street. 90028 Telephone: (212) 599 -2830 Telephone: (202) 659 -2340 Telephone: (213) 463 -3148 CPB and stations must submit by January table measure. In unexpected move, bill's 1990 (and implement in FY 1991) plan to chief proponent Senator Al Gore (D- Tenn.) resolve problems Senate has with CPB Pro- offered it as amendment to tax legislation gram Fund (BROADCASTING, May 30). Bill does (Oct. 7) on Friday evening ( BROADCASTING FCC's network rules are being reviewed include creation of $6 million /year indepen- Oct. 17). It would have required cable pro- and several may be modified or eliminated in dent production program fund. gramers to permit any qualified third party to upcoming year on ground that networks now NAPTS -coordinated national programing distribute their services to backyard dish face stiff competition, particularly from cable. task force, including station, CPB and PBS (NRO) owners. FCC has opened proceedings looking at rules representatives, met for first time in Washing- Momentum behind S.889 was believed to prohibiting networks from representing affili- ton in early October, considered proposals have weakened because of announcement ates in spot advertising market, barring net- including second public TV channel, possibly that National Rural Telecommunications Coop- works from owning cable systems and limiting via cable. erative (noncable distributor serving dish own- network -affiliate contracts to two years. In ad- PBS board of directors authorized satellite ers) had closed deals with five leading cable vance of filing formal comments next month, replacement project managers to enter imme- programers, move many observers feel per- organizations representing affiliates of three diately into negotiations with four satellite ca- suaded lawmakers that congressional inter- networks have announced opposition to re- pacity vendors. Plans call for submission of vention is unnecessary. peal of network -cable crossownership ban. final agreement in early 1989. In August, even without authorization, Presi- dent Reagan signed 1991 appropriation of Syndex.. $242,060,000 to CPB, with additional $56,810,000 earmarked for satellite replace- Senate at press time expected to pass by ment. FCC now has before it stack of petitions to acclamation 1991 -93 CPB authorization after New NPR Chairman Wayne Roth led first reconsider, in whole or part, new syndicated Oct. 19 amendment and passage in House. board meeting Oct. 18 -19. "Unbundled" per- exclusivity rules it adopted at May 18 meeting. Congress cut authorizations to $245 million, formance and news packages of NPR pro- Rules empower broadcasters to enforce ex- $265 million and $285 million over three years, graming began Oct. 1. Board also adopted clusivity of programs against cable systems down from its original proposals of $304 mil- 1989 capital budget of one million dollars and that import duplicative programing on distant lion, $345 million and $404 million. House announced a distribution fee reduction of broadcast signals. Broadcasters, led by Na- amendment requires CPB efforts to gain pri- more than 20 %. tional Association of Broadcasters and Asso- vate funds for satellite replacement but retains ciation of Independent Television Stations, still $200- million authorization for that purpose. strongly support rules, but they asked for re- Bill does not include controversial Senate finements that would make it easier for broad- amendment codifying division of federal mon- casters to enforce exclusivity Cable interests, ey between CPB and public stations, includ- on other hand, still strongly oppose rules. ing shifting 80% of CPB national Program Home satellite bill (S.889) died in Senate United Video, common carrier for supersta- Fund dollars to public N stations. Instead, last week after lawmakers voted 43 to 36 to tions wGN -Tv Chicago, wPixtivl New York and Strip Sensation

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Wireless cable is up and running in several markets and may pop up in several more Oct. 26- "Beyond the Basics " course sponsored by within next year to challenge cable operators indicates new listing Women in Cable. Viacom Conference Center, New York. Information: Claire Stern, (212) 532 -6680. or at least reach some of the homes they do r 1 not. Oct. 26-New York Television Academy luncheon. This week vice president, program mar- Microband Companies Inc.. New York, is Speaker: Alan Gerson, NBC, "Setting the Re- Oct. 23- 25- Association of National Advertisers 79th keting and administration, on industry leader, with systems in Washington, New York. annual convention. Waldorf-Astoria, New York. cord Straight." Copacabana, Detroit and New York. Metropolitan Cablevi- Oct. Federal Communications Bar Association Oct. "Media Access," conference sponsored by 26- sion has 25,000 subscribers in Cleveland, 24- evening seminar, "Nuts and Bolts of Common Carrier American Women in Radio and Television, Houston and claims to be holding own in head -to -head Law and Practice." Marriott hotel, Washington. Informa- Holiday Inn Crowne Plaza, Houston. Informa- chapter. tion: Howard Weiss, (202) 659 -4700. competition with Viacom- managed North tion: Kym King, (713) 661 -2020. Coast Cable, conventional cable operator. Oct. 26 -"Wall Street Revisited," OM seminar spon- Oct. 24-"When the Reporter Becomes the Story: How sored by International Radio and Television Society. People's Choice TV has targeted Sacramento. Does the Press Cover Itself?" forum sponsored by NBC, New York. Information: (212) 867 -6650. New faces at Wireless Cable Association American University. Kay Spiritual Center, AU cam- convention last week belong to former con- pus, Washington. Information: (202) 885 -2058. Oct. 26- 28- "Engineering for the Non -Engineer," cable course offered by University of Denver Center for ventional cable operators looking at new op- Oct. 24- "Intertainment '88," conference on inter- 25- Management Development and Women in Cable. Den- active entertainment, sponsored by Alexander & As- portunities in wireless cable. TechniVision, ver. Information: (303) 871 -2927. sociates, management consulting firm in New York, headed by former principals of Scott Cable and Twice magazine, weekly consumer electronics Oct. 27- 29-Howard University School ofCommuni- Communications, plans to launch wireless magazine. Vista hotel, New York. Information: Sally cations 17th annual communications conference. system in Oklahoma City next year, first of four. Chin, (212) 382 -3929. Theme: "Minorities and Communications: History. Technology and the Future." Howard University, Wash- Wireless cable's principal problem remains Oct. 24- Technology studies seminar for journal- 28- ington. Information: (202) 636 -6711. inability to secure right to all càble program- ism and mass communication educators, sponsored ing they desire at equitable rates. Wireless by Gannett Center for Media Studies. Columbia Uni- Oct. 27 -30-American Film Institute video festival. versity, New York. Information: (212) 280 -8392. funded by City of Los Angeles cultural affairs depart- pioneers charged that programers recalci- ment, International Television Symposium, Mon- Oct. 25- "Weighing the Presidential Campaign," pan- trance is due to pressure from conventional treux, Switzerland, and American Interactive Media. el sponsored by Philadelphia Ad Club featuring news operators, Los Angeles. Information: (213) 856 -7787. the programers' principal custom- anchors from Philadelphia TV stations. Franklin Plaza ers and, in some cases, their owners. hotel, Philadelphia. Information: Bernardine Steinmetz, Oct. 28- 29- National Academy of Television Arts To keep cable programing flowing to wire- (215) 874 -8990. and Sciences board of trustees fall meeting. Marriott Marquis hotel, New York. Information: (212) 586 -8424. less WCA plans to keep heat on cable indus- Oct. 25- 28- Community Broadcasters Association try in Washington with charges of anticompeti- annual conference and exhibition. Caesars Palace, Oct. 29- Radio -Television News Directors Associ- Las Vegas. Information: (214) 631 -1278. ation region two "SuperRegional" conference. Regis- tive behavior. fp

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Monday- Friday, Charles In Charge was the #1 series in access -topping Wheel of Fortune, Charles In Charge M *A *S *H, Entertainment Tonight, USA Today and Starring Scott Baio. A co- venture of MCA TV Distributed by Love Connection. and Tribune Entertainment Company. Source: NSI Metered Market overnights 10/3/88 -1017/88. NSl 10/81 MCATV try hotel, Universal City, Calif. Information: Jeff Wald, Cesar Resort, Tampa, Fla. Information: (212) 408 -9170. communications Conference Center. Keynote (213) 460 -5501. speaker: Senator Ernest Hollings. New York Hilton, New York. 11 -13 Rho, National Broadcast- Oct. 29-Radio-Television Nov. -Alpha Epsilon Information: (212) 633 -8011. News Directors Associ- South regional convention. Sheraton Mu- ation region four "SuperRegional" ing Society, conference. Fair- sic City hotel, Nashville. Information: (615) 974 -4291. Nov. 30-Dec. 3- Radio- Television News Directors mont hotel, Dallas. Information: (202) As- 659 -6510. sociation international conference. Las Ykgas Conven- 11 National Broadcast- No -13 -Alpha Epsilon Rho, tion Center Information: (202) 659 -6510.

I n ing Society, East Central regional convention. Shera- ton hotel, Harrisonburg, Va. Information: (703) 568- Also in October 3675. Oct. 29 -Nov.1 -North Association of Broad- Carolina Nov. 13- Academy of Television Arts and Sciences December casters annual convention. Hyatt hotel and Benton installation ceremonies for Television Academy Hall Dec. Convention Center, Winston -Salem, N.C. Information: 7-Washington Journalism Center conference of Fame. 20th Century Fox Studios, Los Angeles. on "The Media and the 1988 Presidential Campaign: Laura Ridgeway, (919) 821 -7300. Information: (818) 763-2975. Was the Coverage Fair ?" Watergate hotel, Washington. Information: (202) 337 -3603 Oct 31- Deadline for entries in Advertising Hall of Nov. 14-15 -North American National Broadcasters Fame, sponsored by American Advertising Feder- Association executive council meeting. Willard hotel, Dec. 7 -9-Western Cable Show, sponsored by Califor- ation. Information: AAF, 1400 K Street, N.W., Suite Washington. Information: (613) 738 -6553. nia Cable TV Association. Anaheim Convention Cen- 1000, Washington 20005. ter, Anaheim, Calif. Information: (415) 428 -2225. Nov. 15- Federal Communications Bar Association Oct. 31-Deadline for entries in Thomas Edison Black monthly luncheon. Speaker: Robert Galvin, chairman, Dec. 12-13--Technology studies seminar for media Maria Film and Video Festival, sponsored by Thomas Motorola. Marriott, Washington. professionals. sponsored by Gannett Center for Me- Edison National Historic Site, New Jersey State dia Studies. Columbia University, New York. Informa- Council on the Arts and eight other organizations. Nov. 15 -Third annual Advertising Law and Business tion: (212) 280 -8392. Information: (201) 736-0796. Conference, sponsored by American Advertising Federation. Drake hotel, Chicago. Information: (202) Dec. 12- 14- Promotion strategy seminar, sponsored 898 -0089. by Association of National Advertisers. Stouffer West- chester hotel, White Plains, N.Y Information: (212) 697- November Nov. 15-Southern California Cable Association Dia- 5950. mond Awards presentation, honoring southern Califor- Nov. 1- Antenne'88, second national convention of Dec. Presentation of Women at Work broadcast 4- nia's local programing executives. Stock Exchange, 13- technology and services for satellite, TV and radio, awards, sponsored by on Los Angeles. Information: (213) 684 -7024. National Commission organized by Expomedia. Vincennes Floral Garden Working Women. Capital Hilton, Washington. Informa- Exhibition Hall, Paris. Information: Expomedia, 33 (1) Nov. 15.115 -San Diego Communications Council tion: Sandra Porter (202) 737 -5764. 46- 04- 82 -02. second annual fall conference, "Advanced Communi- Dec. Radio and Television cations Technologies and the Public Interest." La Jolla 15-International Society Nov. 1- 4-17th annual General Assembly of Undo- Christmas benefit. Waldorf- Astoria, New York. Informa- Marriott, San Diego. Information: (619) 594 -6933. USA, National Catholic Association for Communica- tion: (212) 867 -6650. tors. Renaissance Nkstin, Detroit. Information: (216) Nov. 16-New York Television Academy drop -in lun- Dec. for in 10th Frank 253-1468. 16- Deadline entries annual cheon. Speaker: Jeffrey Reiss, chairman and chief O'Connor Memorial College Television Awards, spon- Nov. 2 -New York Television Academy drop -in lun- executive officer, Reiss Media Enterprises /Request sored by grant from Mobil Corp. Information: (818) cheon. Speaker: Tom Freston, president and chief Television. Copacabana. New York. 953 -7568. executive officer, MTV Networks. Copacabana, New Nov. 16- American Jewish Committee's Human Re- Dec. Deadline for radio members of York. 30- National lations Award dinner honoring John Malone, president - Association of Broadcasters to nominate radio industry Nov. 3- Presentation of 1988 Radio Broadcasters' chief executive officer, Tele- Communications Inc., Den- individuals for NAB's "Broadcasting Hall of Fame," Award, sponsored by Center for Population Options, ver. Beverly Wilshire. Los Angeles. Information: (213) which has replaced NAB's "Radio Hall of Fame." Infor- "designed to acknowledge the role radio plays in 655 -7071. mation: (202) 429 -5420. educating teens and adolescents on sexuality issues." Nov. 16-18- Private Cable Show, sponsored by Na- Four Seasons hotel, Los Angeles. tional Satellite Programing Network. Denver Tech Nov. 3 -Media and the Law Conference, sponsored Center, Denver. Information: (713) 342 -9655. by John Marshall Law School, Chicago. Speakers Nov. 17 -USA Network local ad sales seminar. Holi- January 1989 include Bill Kurtis, WBBM -TV Chicago, on "Changing day Inn Crowne Plaza, Boston. Information: (212) 408- Deadline for entries in contest "to recognize Images of the Legal Profession." John Marshall Law 9170. Jan. 4- School, Chicago. Information: (312) 943 -1100. best news reporting and best news features in 1988 by Nov. 17- "Policy for Children and Television," Co- Christian radio stations in the U.S.." sponsored by Nov. 3-6-Audio Engineering Society 85th conven- lumbia Communication and Society seminar spon- Scribe, newsletter for news personnel in Christian tion. Convention Center, Los Angeles. Information: sored by Gannett Center for Media Studies. Columbia broadcasting. Information: (608) 271 -1025. (212) 661 -8528. University, New York. Information: (212) 280 -8392. Jan. 4-8-Association of Independent Television Sta- Nov. 4-5 -Rocky Mountain Public Radio fall confer- Nov. 17- tions annual convention. Century Plaza, Los Angeles. ence. Olympic hotel, Park City, Utah. Information: (702) 20-- Society of Professional Journalists, national 456 -6695 Sigma Delta Chi, convention. Convention Jan. 8-13-Annenberg Washington Program second Center, Cincinnati. annual winter faculty workshop, on "communications Nov. 4-6 -Radio Advertising Bureau radio sales uni- Nov. Broadcast issues, policy issues expected to confront the new versity Orlando, Fla. Information: (212) 254 -4800. 18- Pioneers, Washington area chapter, ninth annual awards banquet. Kenwood administration. " Washington Program, Washington. In- Nov. 6-9-Canadian Association of Broadcasters and Country Club, Bethesda, Md. Information: Joe Ryan, formation: (202) 393 -7100. Western Association of Broadcast Engineers joint an- 783 -5100. Jan. 12- Caucus for Producers, Writers and Direc- nual conference and trade show. Winnipeg Convention Nov. 18.20 Next Four tors meeting. Speaker: James Quello, FCC commis- Center, Winnipeg, Manitoba. Information: Elmer Hilde- -"The Years," advanced economics sioner. Los Angeles. Information: (213) 652 -0222. brand, (204) 324 -6464. conference for journalists, cosponsored by Foundation for American Communications, Cox En- Jan. 24-27-NATPE International 26th annual con- Nov. 7- American Women in Radio and Television, terprises, Atlanta Journal and Constitution and Ford vention. George Brown Convention Center, Houston. Florida Hurricane chapter, "Sundown" media day Foundation. Hyatt Regency Ravinia, Atlanta. Informa- Don Cesar Beach Resort, St. Petersburg, Fla. tion: (213) 851 -7372. Jan. 27-28 -North American National Broadcasters Association annual meeting. Televisa, Mexico City In- Nov. 9- "Children's Television Programing: Whose Nov. 19 -Alpha Epsilon Rho, National Broadcasting formation: (613) 738 -6553. Playground Is It ?" meeting of New York Women in Society, New England regional convention. Mount Wa- Film. McGraw Hill building, New York. Information: chusett Community College, Gardner, Mass. Informa- Jan. 28 -Feb. 1-National Religious Broadcasters (212) 512 -8022. tion: (617) 632 -6600. 46th annual convention and exposition. Sheraton Washington and Omni Shoreham, Washington. Infor- Nov. 9-11-International Film & TV Festival of New International Awards gala, sponsored mation: (201) 428 -5400. hotel, New York. Information: Nov. 21- Emmy York. Sheraton Center Academy of (914) 238 -4481. by International Council of National Jan. 31- Deadline for entries in 14th annual Com- Television Arts and Sciences. Sheraton Center, New mendation Awards. sponsored by American Women Nov. 10-USA Network local ad sales seminar. Grand York. Information: (212) 308-7540. in Radio and Television. Information: (202) 429 -5102. Bay hotel, Miami. Information: (212) 408 -9170. Nov. 22- International Radio and Television Society Jan. 31- Deadline for entries in National Association Nov. 10- "The Press and the Next President," newsmaker luncheon, followed by goods and services of Broadcasters'"Best of the Best" campaign, honor- American University forum. Kay Spiritual Center, AU auction. Waldorf- Astoria, New York. Information: (212) ing radio promotions. Information: (202) 429 -5420. campus, Washington. Information: (202) 885 -2058. 867 -6650. Jan. 31 -Feb. 2 -South Carolina Broadcasters Associ- Nov. 10-12 -19th annual Loyola Radio Conference, Nov. 28- Academy of Television Arts and Sciences ation annual winter convention. Columbia, S.C. for college, university and high school students and "Television Academy Hall of Fame" telecast (on Fox), others interested in broadcasting. Holiday Inn Mart honoring 1988 inductees Jack Benny, George Burns, Plaza, Chicago. Information: (312) 670 -3207. Gracie Allen, Chet Huntley, David Brinkley, Red Skel ton, David Susskind and David Wolper. Information: Nov. 10-12 -Alpha Epsilon Rho, National Broadcast- (818) 763 -2975. February 1989 ing Society, East regional convention. Holiday Inn Holidome, Suffern, N.Y Information: (914) 359 -9500. Nov. 30-Dec. 1- "Telecommunications: Meeting To- Feb. 2 -4 -Radio Advertising Bureau's ninth annual morrows meeting sponsored by Tele- Managing Sales Conference. Loews Anatole, Dallas. Nov. 11 -USA Network local ad sales seminar. Don Challenges,"

Broadcasting Oct 24 1988 meeting. Michael Information: (212) 254 -4800. 5355. tors general membership Speaker: King, president -chief operating officer, King World. Los Feb. 3-4-Society of Motion Picture and Television Angeles. Information: (213) 652 -0222. Engineers 23d annual television conference. St. Fran cis hotel. San Francisco. May 1989 Feb. 6-7-National Association of Broadcasters man- May 11 -15-American Women in Radio and Televi- roundtable. meeting "designed to give small agers sion 38th annual convention. Waldorf-Astoria, New September 1989 medium market general managers the chance to and York. Information: (202) 429-5102. exchange ideas." Ramada Renaissance. Atlanta. Infor- Sept. 13 -16-Radio '89 convention, sponsored by Na- tional Association of Broadcasters. New Orleans. mation: (202) 429 -5420. May 17- 20-American Association of Advertising meeting. Greenbrier, White Sul- Feb. 7-6-Arizona Cable Television Association an- Agencies 71st annual Sept. 13- 16- Radio- Television News Directors Asso- nual meeting. Sheraton Phoenix. Information: (602) phur Springs. W Va. ciation annual convention. Kansas City Convention Center, Kansas City, Mo. 257 -9338. May 17- 21- Annual Public Radio Conference. coordi- Radio. St. Francis hotel, San Feb. 8- 9- National Association of Broadcasters man- nated by National Public agers roundtable, meeting "designed to give small Francisco. and medium market general managers the chance to May 21 -27 -Input '89, international public television October 1989 exchange ideas " Sheraton Plaza La Reina hotel. Los screening conference. "annual forum for the exchange Angeles. Information: (202) 429 -5420. Cable Show. Atlantic City Conven- of program ideas among producers, programers and Oct. 3.5- Atlantic Atlantic City, N.J. Information: (609) 848- Feb. 10- 12-- Oklaho,a Association of Broadcasters others interested in improving the quality of public tion Center, winter meeting. Tulsa Marriott hotel. Tulsa, Okla. Infor- television around the world. Stockholm. Sweden. In- 1000. mation: (405) 528 -2475. formation: (803) 737 -3434. Oct. 12- 16- MIPCOM, international film and program for TV. video, cable and satellite. Palais des Feb. 14- Broadcast Credit Association credit May Federal Communications Bar Association market 15- 24- France. Information: Perard Associ- seminar. Orlando Airport Marriott, Orlando, Fla. monthly luncheon. Speaker: Robert Kahn. president. Festivals. Cannes. -7600. Corporation for National Research Initiatives. Marriott, ates. (212) 967 Feb. Federal Communications Bar Association 16- Washington. monthly luncheon. Speaker Robert Allen. chairman. AT&T. Marriott hotel, Washington. May 31- Deadline for entries in National Association Radio Awards for excellence in Cable Show, sponsored by Texas of Broadcasters Crystal November 1989 Feb. 22-24 -Texas stations that represent Tex. Information: local achievement. honoring Cable TV Association. San Antonio, 1', vision of Advertising annual "best ideals of community involvement and service." Nov. 1 3-1 5 In Bureau (512) 474 -2082. Plaza, Los Angeles. open to all U.S. radio stations. regardless of member- convention. Century ship in NAB. Information: (202) 429-5420.

I 1

March 1989 I f March 1- 4-20th annual Country Radio Seminar, spon- June 1989 sored by Radio Country Broadcasters. Opryland ho- June 17 -22- 16th International Television Symposium. tel, Nashville. Information: (615) 327 -4488. Montreux, Switzerland. Information, in Montreux: (021) March 7 -10 -Audio Engineering Society convention. 963- 32 -20. Oct. 17 "For the Record" item on sale of Congress Centrum, Hamburg. Wést Germany. Informa- June 21- Federal Communications Bar Association tion: (030) 831- 28 -10. monthly luncheon. Speaker: Ralph Oman, Register of A/KTC(FM) Tarboro, N.C., should have val- March 12-16 -Sixth world conference of broadcasting Copyrights, Library of Congress. Marriott. Washington. ued transaction at $3 million and unions. organized and hosted by North American 140,000 shares of Osborn Communi- 1 National Broadcasters Association. Willard hotel, 1 cations Corp. stock. Washington. Information: (613) 738 -6553 July 1989 March 13- 14- National Association of Broadcasters' group head fly -in. "where heads of radio station July 12 Caucus for Producers, Writers and Direc- groups will meet to discuss common issues and concerns of the broadcast industry" DFW Hyatt Regency hotel. Dallas. Information: (202) 429 -5420. March 23- National Association of Black Owned Broadcasters fifth annual Communications Awards dinner. Sheraton Washington hotel, Washington. Informa- tion: Ava Sanders. (202) 463 -8970. (Opo: NVi _e) March 30-Federal C'ouumnuication.s Bar Associ- ation monthly luncheon. featuring international telecommunications panel, including Seth Blumenfe'd president, MCI International. Marriott, Washington Telcos too munities.-Rodney L. Joyce, attorney, Ginsburg, Feldman & Bress, Washington, EDITOR: Your lead editorial in the Sept. 26 and former administrator, National Tele- April 1989 issue correctly points out that "the First communications and Information Adminis- an important consider- April 4 r o. Producers. Writers and Directors Amendment will be tration. general membersnip meeting, featuring members of ation in the coming arguments over whether New lbrk Business Roundtable. Los Angeles. Informa- to let the telephone companies" provide cation: (213) 652 -0222. Togetherness ble TV service. April 9.12, 1989- Broadcast Financial Management/ Unfortunately, however, the same editori- EDITOR: Despite the efforts of the National conference. Broadcast Credit Association 29th annual al hints that BROADCASTING believes it is Broadcasters to provide "AM Loews Anatole, Dallas. Information: (312) 296 -0200. Association of acceptable under the First Amendment for Rally" forums at this year's Radio '88 con- April 10-12, 1989- Cabletelevision Advertising Bu- the government to continue excluding tele- vention, there was more negative AM talk reau eighth annual conference. Waldorf- Astoria, New phone companies from this business. than ever. York. Information: (212) 751 -7770. If that is your view, shame on you! From cheap shots in convention publica- April 19-23, 1989-National Broadcasting Society, BROADCASTING has been a leading crusader tion parodies to negative "AM is more dead Alpha Epsilon Rho, 47th national convention. Riviera against government restrictions on the right than ever" conversations in the hallways, it hotel. Las '.gas. Information: David Guerra, (501) to speak freely. It is amazing that you would was very disturbing. 569 -3254. the suggest it may be appropriate for gov- Yes, AM in general has many problems April 19-Federal Comuunicatiou.. Bar Association ernment to restrict telephone companies' and challenges. And yet, the AM's that monthly luncheon. Robert Johnson, president- publish- speech by prohibiting them from providing remain successful seem to be ignored. er, Newsday. Marriott hotel, Washington. American video programing service to the It's a big enough hurdle in getting the M/P -TV, Marches des April 21- 26,1989 -25th annual consumer. and change their AM des Television. international public to "come back" International Programes The First Amendment right to speak free- television program market. Palais des Festivals. perceptions. It is a total disservice for all Cannes, France. ly should apply to everyone- including the broadcasters to start downgrading AM at a many cable operators and newspapers who April 27 -29, 1989-Broadcast Education Association time when all radio should get together to annual convention. Las Wgas. Information: (202) 429- today have a monopoly in their local corn- find solutions.

Broadcasting Oct 24 1988 7'4 AM, FM ... it's all "radio." We need to W.W. Whitfield, Columbus, Miss. WHN's personality country format and start thinking that way and looking at solu- WNBC's variety of programs? Low- budget tions.-Mark Larson, program and oper- Saw it on the radio telephone call -in shows, seven days a week, ations manager, KF,vs(AM/ San Diego. 24 hours a day, in which sports is the only EDITOR: My wife and I were anxiously try- subject ever discussed ... on Emmis's ing to get home to watch the debate between WFAN, a station more boring than the East- News value George Bush and Michael Dukakis last em European propaganda stations that month, but found ourselves stuck in a traffic dominate shortwave. (Meanwhile, the old EDITOR: A job well done to ABC News on jam going into Denver from the mountains. WHN /WFAN frequency of 1050 khz is being its week -long series of reports on the envi- We were forced to listen to the first half of temporarily used by WUKQ, a Spanish -lan- ronment in the U.S. All of its newscasts, in the debate on the radio. guage station.) addition to the ABC News Special: The Poi- When we finally got home and did turn on Although New York has FM stations of- soning of America, gave us an in- depth, and the TV, I realized we were better off with the fering similar programing to WHN's country sometimes very disturbing, look at what is radio. and WNBC's Time Machine, FM is no answer happening to our world. I discovered that by listening (and not in this area. The much -ballyhooed "AM- Some people may find investigative re- watching), it's possible to better analyze ization" of the FM band has been a fact of porting and news specials boring, and net- how the candidates stand on the various life for years here in Central New Jersey. work news divisions may be cutting costs on issues without getting caught up in their Class B's in New York and Philadelphia these projects due to below average ratings, carefully orchestrated visual images. operate on adjacent channels. but this past week of reports was well worth Try it next time. Dick McMahon, Little- Emmis's [President] Jeffrey Smulyan has the money spent, and is proof of what ton, Colo. said that few listen to music on AM. I called broadcasting is supposed to do: to inform the producer of The Time Machine on the and to serve the public. Sorry to see it go night of that program's last broadcast and Television will always be a vital part of he said: "The phones here are going the mass media. Let's hope that the news EDITOR: With great sorrow I heard the final crazy" ... and this was at 1:30 on a Friday divisions, on both the local and national broadcast of WNBC(AM) New York. WNBC morning. Even on a "normal" night or levels, will keep providing this type of in- had offered a rich variety of informative and weekend, it was hard to get through on the vestigative reporting. The viewer at home entertaining programs, including The Time studio lines during that program. I wish does have a right to know. Philip J. Zocco, Machine, an oldies program straight out of Smulyan could have been in that control engineering, WTNH -TV New Haven, Conn. the 1960's Top 40 radio that got many of us room. off to school or work ... and where we had AM has great potential ...especially if fun along with the DJ's. the FCC should ever test both AM stereo Tired of politicians Since GE could not milk enough from the systems at its laboratories in Laurel, Md., NBC cash cow, they simply threw 66 years under both clear reception and under inter- EDITOR: I don't understand why with all the of history and public service out the win- face /skywave conditions and set a single to -do of equal time, the fairness doctrine dow. And what has Emmis Broadcasting national standard once and for all. However, and even candidates asking for free time, no contributed to the broadcasting art? In the stereo and other improvements will do noth- one considers the viewer. space of a year, that company has bought ing to save AM if all we can expect from the We are bored, insulted and begin to hate two great personality- oriented New York AM stations is a steady diet of babble. - turning on our TV sets during campaigns. AM stations [wHN(AM) and WNBC] and taken Philip E. Galasso, licensee, experimental Why can't some thought be given to us ?- both of them off the air. What has replaced fixed station KA2xux, Lakewood, N.J. Major Meetings

Oct. 23-25- Association of National Advertisers Seminar, sponsored by Country Radio Broadcast- June 17 -23, 1989 - 16th 1ntemational Television 79th annual convention. Waldorf- Astoria, New ers. Opryland, Nashville. Information: (615) 327- Symposium. Montreux, Switzerland. 4488. York. June 21 -25, 1989 - Broadcast Promotion and Nov. 30 -Dec. 3-Radio -Television News Directors April 9-12, 1989- Broadcast Financial Manage- Marketing ExecutiveslBroadcast Designers Asso- Association annual international conference and ment Association 29th annual meeting. Loews An- ciation 33d annual seminar. Renaissance Center, exhibition. Convention Center, Las Vegas. Informa- atole, Dallas. Future meeting: April 18 -20, 1990, Detroit. tion: (202) 659 -6510. Future meeting: Sept. 13 -16, Hyatt Regency, San Francisco. Aug. 20-23, 1989-Cable Television Administra- 1989, Kansas City, Mo. April 9- 11,1989- Cabletelevision Advertising Bu- tion and Marketing Society annual conference. Dec. 7- 9- Western Cable Show, sponsored by reau eighth annual conference. Waldorf- Astoria, Marriott, Chicago. California Cable TV Association. Anaheim Con- New York. Sept. 13-16, 1989 -Radio '89 convention, spon- vention Center, Anaheim, Calif. April 21 -26, 1989-25th annual MIP -TV, sored by National Association of Broadcasters. 12 1990, Jan. 4-8, 1989-Association of Independent Tele- Marches des International Programmes des Tele- New Orleans. Future meetings: Sept. -15, vision Stations annual convention. Century Plaza, vision, international television program market. Boston, and Sept. 11 -14 (tentative), 1991, San Los Angeles. Future meeting: Jan. 3- 6,1990 (tenta- Cannes, France. Francisco. tive). April 29 -May 2, 1989- National Association of Oct. 3-5,1989- Atlantic Cable Show. Atlantic City Jan. 24-27, 1989-NA TPE International 26th an- Broadcasters 67th annual convention. Las Vegas Convention Center, Atlantic City, N.J. Information: nual convention. George Brown Convention Cen- Convention Center, Las Vegas. Future conventions: (609) 848 -1000. 1990; Las Vegas, April ter, Houston. Atlanta, March 31 -April 3, Oct. 5-8, 1989- Society of Broadcast Engineers 13- 16,1991; Las Vagas, April 11- 14,1992, and Las Jan. 28-Feb. 1, 1989 National Religious Broad- fourth annual national convention. Kansas City, Mo. - Vegas, May 1 -4 (tentative), 1993. casters 44th annual convention. Sheraton Washing- Information: John Battison, (614) 888 -3364. Future ton and Omni Shoreham hotels, Washington. Fu- May 11 -15, 1989 - American Women in Radio convention: Oct. 11 -14, 1990, St. Louis. Waldorf- ture meeting: Jan. 27 -31, 1990, Sheraton and Television 38th annual convention. Oct. 12-16, 1989 MIPCOM, international film Astoria, New York. Information: (202) 429 -5102. - Washington and Omni Shoreham, Washington. and program market for TV, video, cable and satel- Feb. 2. 4,1989-Radio Advertising Bureaus Man- May 17 -20, 1989 -American Association of Ad- lite. Palais des Festivals, Cannes, France. Informa- aging Sales Conference. Loews Anatole, Dallas. vertising Agencies 71st annual convention. White tion: Perard Associates, (212) 967 -7600. Sulphur Springs, W. Va. Oct. 22 -27, 1989 of Motion Picture Feb. 3-4, 1989-Society of Motion Picture and -Society Public Radio Television Engineers 131st technical confer- Television Engineers 23d annual television confer- May 17-21, 1989 -Annual Confer- and ence, Public Radio. St. ence and equipment exhibit. Los Angeles Conven- ence. St. Francis hotel, San Francisco. coordinated by National Francis hotel, San Francisco. tion Center. Feb. 22 -24, 1989 -Texas Cable Show, sponsored May 21 -24, 1989 National Cable Television As- Nov. 13-15, 1989 -Television Bureau of Adver- by Texas Cable TV Association. San Antonio, Tex. - sociation annual convention. Dallas Convention tising annual meeting. Century Plaza, Los Ange- March 1 -4, 1989 -20th annual Country Radio Center, Dallas. les.

Broadcasting Oct 24 1988 7a o Ve-T o

A commentary on liability for payment of advertising time by Thomas J. Hogan and George Stella, Communications Credit & Recovery Corp., Garden City, N.Y. Updating the basic rules ing an overriding contractual statement of of advertiser /agency liability liability, the advertiser did not have a direct obligation to the media, makes clear the "Some other dude did it," or "soddi" as it is court's unwillingness to find liability on the playfully referred to by the Criminal De- part of the advertiser when the facts indicate fense Bar, is a means to obtain a dismissal of that the agency was not serving as an agent a crime with which a client has been in the common law sense. The assumption charged. What is simply being said is that that the agency is automatically in a position someone else is responsible for the act, but to bind the advertiser, or that the advertiser not the client. is bound after being notified of an agree- An analogy is the situation that has been ment between station/publisher and agency known to arise in the media in the event of but without formal ratification of that agree- non -payment for an advertising schedule, ment, is erroneous. although here the statement might be more To avoid uncertainty, it becomes incum- appropriately changed to "I ordered it, but bent upon the media to make clear its posi- the other dude is liable for it." Fortunately Thomas J. Hogan (I) is vice president- general tion in dealing with an agency and, through for the media, the finger pointing that occurs manager of Communications Credit & that agency, an advertiser. In the first in- on delinquent accounts represents an insig- Recovery Corp., Garden City, N.Y. Prior to stance, agency recognition forms should be nificant percentage of overall advertising joining CCR, he held several management identified as credit forms, and a statement billed. However, while the percentage of positions in the commercial collection for the position with respect to agency liabil- accounts is small, the dollars involved are industry. ity should be made clear, and should be not at all insignificant. In this article we will o restated on any order acknowledgments or again examine and attempt to update some George Stella is president of CCR. He is a confirmations. Since this is a practice al- guidelines concerning liability issues for ap- member of the New York State Bar and has ready implemented by many media credit plication to situations that confront media held sales and sales management positions grantors, it is the next step that bears more credit personnel daily. with WNBC-TV New York, NBC -N Petry extensive discussion. To begin, it is helpful to review principal- Television, Katz Communications and Lifetime In order to establish a link in support of a agent law: A principal may give its authori- Cable Television Network. He was also an claim of liability on the part of the adver- zation to an agent to act on its behalf. That NBC -TV affiliate relations sales service tiser, we recommend the following: agent has the power to bind the principal for representative. Have the advertiser pre -sign all orders obligations made to third parties, as long as for time or space. it acts within the scope of its authority. In mensurate liability to media for advertising If the order is signed by the agency binding the principal, the agent is not liable buys made, even though those buys are only, send a letter to the advertiser before the for the obligation. ultimately made on behalf of a client. schedule runs or the ad is published ac- Having restated the common law princi- The dilemma faced by the media credit knowledging receipt of the order, with a ple, it must be noted that its application to grantor is to determine what scenario, or copy requesting the advertiser to sign the everyday situations that arise in the media degree thereof, applies to the potential order dual liability provision, indicating its con- requires an examination of the factual pat- with which it has been presented. But how sent and acknowledging liability. terns which exist, in order to answer the can this question be answered? A letter of continuing guarantee execut- question of where liability rests. Asking the credit department of the po- ed by the advertiser, where there is a long- If an advertiser is exercising complete tential media credit grantor to determine term relationship with frequent buys to be discretionary control over the placement of what roles are being played by advertiser made; or advertising, with the agency producing no and agency is at best a difficult task. This is As a last resort, a more general letter creative input and simply making buys as particularly so since they are not privy to the might be requested from the advertiser, stat- directed by its principal- client, then in the contractual relationship between the two. ing that the ad agency is its agent for the event of non -payment of the advertising Nonetheless, clarification of this issue is a placement of all advertising. schedule, absent any acknowledgment of must in the event of a future delinquency. The means to avoid a cloud of uncertainty liability by the agency, liability rests with The key, of course, is defining to whom or strengthen a potentially weak position the advertiser directly. credit is being extended. For years, the in- should a default in payment occur is clearly While this is a simple description, it hard- dustry standard had been sole liability for contained in the written form. If it is not ly illustrates events typical of the routine payment by the advertising agency. With the forthcoming with the initial order, then fur- media buy. More often, the agency is sup- financial failure of certain substantial ad ther discussion should be considered as part plying creative input and is making specific agencies, an effort was made by the media of the overall credit approval process. recommendations as to how the advertiser to extend the liability point beyond the agen- Of course, whether or not a station or can best reach its target market. As the cy to include the advertiser as well. After publisher may choose to insist upon any agency increases its level and extent of judg- all, the theory went, it is the advertiser that acknowledgment from an advertiser will ment and control, it takes on a new role, that is really receiving the benefit of this adver- properly depend upon its relationship with of the independent contractor. In this role, tising, and they should also be liable. (Es- the agency involved as well as its reading of the agency, while still acting on behalf of the sentially, this is a restatement of the "unjust the agency's financial position. Should me- client advertiser, is performing its function enrichment" concept.) dia believe that the circumstances do war- in a discretionary manner. The "dual liability" theory, which has a rant such action, then by obtaining one of In assuming the role of independent con- solid basis in substantive legal precedent, the recommended confirmations the creditor tractor, the advertising agency is taking on a has encountered numerous problems in will have solidified its position for future significant amount of responsibility in the practical application to the media. CBS vs. use should its evaluation of a potential pay- advertising campaign, and lacking any other Stokely Van Camp, in which the Federal ment problem with the agency become a clearly stated definition of its role, a com- District Court of New York ruled that, lack- reality.

Broadcasting Oct 24 1988 25 ri

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TOP OF THE WEEK

Congress, in overtime, passes TVRO, children's ad bills H.R. 2848 clears up copyright standard is needed. have to provide programing that serves the questions over delivery of The measure was plagued by problems "special needs of children." Additionally, over -the -air signals to home dishes; since its inception some two years ago. But the FCC during license renewal time would broadcasters now must provide after lengthy negotiations between industry have to determine whether a licensee had programing for 'special needs groups, the lawmakers (chiefly House arid Information Administration sailed of children' with ad limits: Copyright Subcommittee Chairman Robert through the House. They establish funding also OK'd is lottery advertising Kastenmeier [D- Wis.], Mike Synar [D- levels and, in the cases of the FCC and CPB, Okla.], Rick Boucher [D -Va.] and Billy incorporate some policy changes (BROAD- The 100th Congress flexed its regulatory Tauzin [D-La.]) fashioned a suitable com- CASTING, Oct. 17). muscle last week and, as a result, the Fifth promise. Support slowly grew, with satellite The National Association of Broadcasters Estate will operate under some new ground carriers, the TVRO industry, cable, the mo- was especially pleased with the final pas- rules. For starters, the Senate, after months tion picture industry and broadcasters even- sage of a lottery advertising measure, en- of uncertainty, approved by voice vote a abling stations to air advertisements or even House measure (H.R. 3966) that would public service announcements promoting all reimpose limits on the amount of advertising legal lotteries. Currently, broadcasters can during children's programs and require carry advertisements for state-run lotteries broadcasters to serve the "special needs of only. "Many broadcasters have had to turn children." Despite earlier threats of a presi- "nat.- H. R. 3966 down the requests of charity groups and dential veto, most observers felt the measure others to publicize their community events, would become law. much to the frustration of these groups," UN THE SENATE OF THE UNITED STATES And a copyright bill (H.R. 2848), which said NAB President Eddie Fritts in a state- .usa 9 nma.a.e a.,. xwt e, ires should bolster the struggling home satellite Ittomed ment last week. industry as well as ensure backyard dish ^. n. I9M Of last week's congressional accomplish- nr4iN 41.11 u We dnl owners access to network and independent ments, the children's television bill was cer- broadcast signals, was also headed for the tainly the most controversial. Stalled in the President's desk. AN ACT Senate since June (BROADCASTING, June This was all part of last week's activity on 13), the To ,.quirt the Federal Communications Commission to reinstate measure's fate was hanging in the Capitol Hill as Congress prepared to depart restrictions on advenl,ing during children's telesi,ion. to balance. House Telecommunications Sub- last Friday night (Oct. 21). Slated to adjourn enforce the obligation of broadcasters to meet the eduea. committee Chairman Ed Markey (D- Mass.) more than two weeks ago, the lawmakers lional and informational needs of the child audience. and for other purposes. and Senator Tim Wirth (D- Colo.) were at stayed on primarily to pass a mammoth loggerheads over the measure after I Be it enae(rd by the Renate and Hour of Rrpn+rn,a Wirth antidrug bill (BROADCASTING, Oct. 10, 17). blocked 2 tin. of ,de United .State, of America in Congre unmated. Senate action in an effort to amend By week's end, however, it appeared that the the House 3 91:Mon t. SNORT TITLE. bill, of which Markey is a key 100th Congress had completed its commu- 9 This Act may be cited as "Children's Teloision Act sponsor (BROADCASTING, Oct. 10, 17). nications policymaking the business. s of 199P'. Wirth, who chaired the House Telecom- The copyright measure creates a six -year I; MX. I. SINNINGS. munications Subcommittee when he served compulsory license for the satellite distribu- T The Congress find, that- in the House, was criticized by the bill's tion of broadcast signals to dish owners ill television can assist children in learning impar. proponents for "interfering," and was ac- (BROADCASTING, Sept. 26, Oct. l0). The 9 tans information, skills, values, and behavior, while en- cused of trying to claim credit for legislation bill goes a long way toward eliminating others had labored over. Wirth does not sit uncertainties surrounding the legality of on the Commerce Committee, which over- such distribution under copyright law. sees communications matters, but in the The Satellite Broadcasting Network tually backing it. (Despite that momentum, Senate it takes only one member to hold up (trade name Primetime 24), which has been an internal dispute between Senate and legislation. Hill sources say he pulled back engaged in court battles over the delivery of House members over trademark legislation to avoid any blame for killing the measure. its program package of network signals to almost sank the bill [BROADCASTING, Oct. Nevertheless, Wirth's undertakings won rural dish owners, hailed the new law as a 17]). praise from some groups, including the "giant step" toward advancing the goal of The most formidable opposition initially American Academy of Pediatrics, American bringing television services to "thousands of came from broadcasters. But independents Psychological Association, Consumer Fed- unserved households." were finally placated with language that eration of America and the National Educa- H.R. 2848 establishes more than copy- instructs the FCC to consider a syndex rule tion Association, which issued a joint state- right policy. It should help stabilize the for the retransmission of broadcast signals to ment endorsing his actions. They also fledgling home satellite (TVRO) industry dish owners. And the networks dropped voiced disappointment with the broadcast through provisions that establish stiffer pen- their objections after stronger safeguards industry for blocking Wirth's efforts. alties for piracy of satellite signals and make concerning the delivery of affiliate signals to But Peggy Charren of Action for Chil- the manufacture, assembly and modification so-called white areas (where network sig- dren's Television defended the broadcasting of unauthorized descramblers a felony pun- nals are unavailable by other means) were industry. "The industry signed onto this in ishable by a fine of up to $500,000 and added. good faith.... I think their behavior was imprisonment of up to five years. Also, the Three authorization bills affecting the fine." She was ecstatic about the prospects FCC would be required to conduct an inqui- FCC, the Corporation for Public Broadcast- of the new law. "This reverses the Reagan ry to determine if a universal encryption ing and the National Telecommunications administration's attitude of 'let them eat

Broadcasting Oct 24 1988 27 i TOP THE WEEK I cable,' " said Charren, who also praised ly considering the pending resolution by the and legislative proposals affecting broad- Markey. "Markey deserves more credit than FCC of related rulemaking dockets." Patrick casters' advertising revenue are other areas anybody on this legislation," she said. was referring to the agency's comparative of potential Hill action. Under the measure, broadcasters would license renewal proceeding (see page 51) Some Hill watchers were predicting that "served the educational and informational and its broad inquiry into children's adver- Representative Tom Tauke's (R -Iowa) pro- needs of children in its overall programing." tising. Moreover, the chairman took issue posal calling for removal of antitrust restric- Advertising would be restricted to 10' min- with the ad limits, saying that they are tions so that broadcasters can come up with utes per hour on weekends and 12 minutes "considerably below the industry standard." a voluntary code to regulate such things as per hour on weekdays. But the limits would (Under the old NAB code, the limits were children's television and violence, will gain not take effect until after Jan. I, 1990, and 12 minutes per hour on weekdays, but only ground next year. The Association of Inde- by 1993 the FCC would be authorized to nine -and -a -half minutes on weekends.) pendent Television Stations is already back- review the standards and modify them if His comments drew a sharp rebuke from ing it. Some industry observers think necessary. Larry Irving, senior counsel to the House Tauke's initiative will offer broadcasters an During the Senate's action last week, Telecommunications Subcommittee, who alternative to government regulation. Wirth expressed his frustration with the ini- said Patrick's statement "smacks of arro- Tauke told BROADCASTING he will push tiative and stated his preference to see the gance," and that it is "ridiculous that the the measure and is interested in building programing requirement made "stronger and chairman of the FCC can not figure out that support outside Congress for the initiative. more explicit." Nevertheless, he agreed to Congress does not have to wait for the FCC Senator Paul Simon (D -III.) has promised to support it after receiving a commitment to act." move his television violence measure again. from Senate Commerce Committee Chair- With fairness settled, however, broadcast- man Ernest Hollings (D -S.C.) to hold a ers would likely see a "serious run to codify series of hearings on a "host of children's Looking ahead to the 101st; more some form of must -carry rules," predicted television issues." activity likely on fairness, one House aide. "I don't know how we'll do Hollings also promised that the commit- must-carry, HDTV, cable issues must carry," said Larry Irving, senior coun- tee would conduct a study in 1990 to deter- sel to the House Telecommunications Sub- mine whether the renewal standard provi- It may be far too early to read the tea leaves committee, who pointed out that it has to be sion is providing enough of an incentive to for next year, but it does seem a virtual "done carefully" to create a record for rules increase the "quality and quantity of chil- certainty that much of the vigorous Hill that will pass constitutional muster. dren's programing," something that Wirth oversight of the broadcast and cable indus- According to Irving, Subcommittee had been pushing for in his proposed tries, which has been the trademark of the Chairman Ed Markey (D- Mass.) wants to amendment. 100th Congress, will continue and possibly take a "good look at the status of the tele- accelerate when the 101st Congress con- communications industry." He intends to A licensee must venes Jan. 3. take a comprehensive approach to looking at Last week as Capitol Hill prepared for all the issues, said Irving. serve "the adjournment, communications lobbyists and The development of high- definition tele- Hill staffers shared their thoughts with vision is another matter the subcommittee educational and BROADCASTING on what lies ahead in the will focus on, said Irving. 101st Congress. There was a general con- As for cable, the subcommittee has not informational needs sensus that lawmakers would pick up where developed an agenda, although it will con- of children in its they left off concerning the fairness doc- vene the last of three oversight hearings it trine, must carry, high- definition television, had planned to hold before adjournment. overall programing." children's television and the issue of cable's The FCC has tentatively concluded it should growing market power and whether its com- recommend that Congress lift the cross - Moreover, Hollings engaged in a collo- petitors are being denied access to cable ownership ban on phone companies provid- quy with Wirth to clarify that while broad- programing. But the ongoing negotiations ing cable television services in their service casters "can rely upon overall programing," between Hollywood and the networks over areas, and Irving anticipates the matter will they must also "make some reasonable effort the FCC's financial interest and syndication draw some interest. to meet the unique public service needs of rules could spill over to Capitol Hill. And And the FCC is conducting an inquiry the various segments of the child audience, the telephone industry's desire to enter the into cable's compulsory license which might including programing aimed at the young television business may generate some ac- result in a Hill review of the matter. child." tivity. As for the 100th Congress and some of The legislation is the product of nearly Reimposition of the fairness doctrine will the earlier forecasts that the cable industry two months of intensive negotiations be- be a chief priority. House and Senate lead- was in deep trouble, National Cable Televi- tween Markey and the NAB (BROADCAST- ers, Ernest Hollings (D- S.C.), chairman of sion Association President Jim Mooney ING, April 4). The networks and the Associ- the Senate Commerce Committee, and John quickly pointed out that despite greater con- ation of Independent Television Stations are Dingell (D- Mich.), chairman of the House gressional scrutiny, those assumptions "have also on board. "Although there were parts of Energy and Commerce Committees, have not yet manifested themselves of anything this bill we would have preferred to omit, vowed to see it become law next year. Until tangible." we did not oppose it in the interest of the that happens, other Hill action on broadcast Mooney admitted there was a fair amount child audience and in the interest of compro- issues will remain on hold as it has since the of "cable bashing by various of our competi- mise," said Benjamin McKeel, chairman of FCC abolished the doctrine in 1987. tors and a few members of Congress too." NAB's television board and vice president Broadcasters should prepare for a busy But, he continued, "that is not something of television for Nationwide Communica- season. Hollings promises to hold a series of that has been peculiar to our industry. Con- tions. hearings on children's television issues. The gress exercises a lot of its power through Not only did broadcasters work with Mar- senator's broadcast reform legislation, intro- oversight, not just of government agencies, key to reach a consensus, but there were duced in 1987, could serve as a base from but oversight of industries over which it has already signs of heightened sensitivity to the which he might act next year. It would jurisdiction. Undeniably we've come in for issue. NAB announced last week it was impose significant programing and adminis- our share of criticism, but so have a lot of launching a national campaign in January to trative obligations in exchange for a two- other industries as well." promote a "Family Viewing Month" to "re- step license renewal procedure. Nor does he think cable's standing has inforce the medium's educational and enter- The industry may come under further been harmed by that criticism. The deal tainment aspects." assault as lawmakers will probably revive a struck between cable programers and the But the FCC reacted strongly. FCC Chair- bill that would guarantee that candidates be National Rural Telecommunications Coop- man Dennis Patrick called the legislation given a lower political advertising rate. Ef- erative (a noncable distributor serving back- "both unnecessary and ill- advised, especial- forts to tax the industry's use of the spectrum yard dish owners) was "obviously regarded

Broadcasting Oct 24 1988 28 TOP OF THE WEEK by many in Congress as a sign of the cable have. All syndex is, is a kind of retrench- Padden's assessment of what lies ahead, industry's willingness to be responsive to ment of the compulsory license." Reexa- there will be continued pressure. "I think members of Congress's concerns," he said. mination of cable's compulsory license on some of the collective voices of concern And NCTA's efforts to "try to work out some Capitol Hill failed to materialize despite about what is going on in the communica- kind of resolution of the must -carry issue efforts on the part of independent television tions marketplace are going to be heard in has been noticed up there too," said Moo- to make it an issue in the must -carry debate. the next Congress. I think the heat is going ney. There are few signs that cable's critics to be greater than ever." Padden feels policy - "The fact that must -carry was not ad- will be any less vocal before the 101st makers will want to "fashion something to dressed by this Congress was not our doing. Congress. Based on INTV President Preston put the house in order." That was really a function of differences some members of Congress had with the broadcast industry on another matter." (Mooney is referring to the fairness doctrine.) Sketching scenarios As for the next Congress, Mooney hesi- tated to make any predictions. He does, for network -cable crossownership however, think the telco -cable debate "may in the end" not be as much of an issue as Analysts say if FCC prohibitions many people anticipate it will be. Further- are repealed, it's more likely Business Channel in 1989; ABC owns most more, he said he believes the issue is being an MSO might try to buy a of ESPN and part of Lifetime and Arts & driven by the trade press and "to a very network than vice versa Entertainment. significant degree by [FCC] Chairman General Electric, NBC's parent corpora- [Dennis] Patrick." The FCC's proposed rulemaking to lift re- tion, appears most able to afford an exten- Senator Al Gore (D- Tenn.), who failed to strictions on broadcast network -cable sys- sive cable purchase, and has expressed the win passage of his controversial home satel- tem crossownership may be debated in the most interest in the recent move toward lite bill, is prepared to again battle with the language of public policy. But whether any crossownership repeal. But before invest- cable industry (BROADCASTING, Oct. 17). ownership changes actually take place, if ing, "They want to see the cable -telco situa- But Mooney refrained from discussing what the rules are changed, may more likely be tion work its way out," said John Reidy, an might occur on that front next year. He is, decided by business considerations. The analyst at Drexel Bumham Lambert. Capital however, hopeful the backyard dish industry current view from Wall Street says that the Cities /ABC would have more limited re- "at some point will devote its energies to three TV networks would encounter a mess sources, and CBS, which has $3 billion in marketing and pursuing business strate- of complications were they to attempt to cash reserves, probably would prefer to gies." take advantage of the proposed rule change. spend its money elsewhere. "Mr. Tisch does Asked what the likelihood is for any fu- If anything, the proposed rulemaking, while not buy things that are highly in vogue," ture Hill action on cable's compulsory li- understood as allowing ABC, CBS or NBC Reidy said. The company has stated, more- cense, Mooney thinks it will largely depend to buy cable systems, may more likely per- over, that one of its major objectives is to on what happens with syndex. "If syndex mit an MSO to buy a broadcast network. continue station acquisitions so that its sticks, I am not sure what the compulsory Especially for NBC and Capital Cities/ owned and operated stations, currently in license issue would be because they no long- ABC, programing for cable is a higher pri- markets covering about 21% of U.S. house- er could say that they [broadcasters] are ority than purchasing systems, analysts say. holds, reach the maximum allowable 25% being deprived of anything that they should NBC is launching its Consumer News and level. The cost of such a purchase, Reidy Media agendas of Dukakis and Bush

Governor Michael Dukakis of Massachusetts is not saying "no" The interview is remembered primarily because of the insis- or even "maybe" to invitations to appear on television. Dukakis, tence of the Vice President -who was not in the studio with who is trailing Vice President George Bush in the presidential Koppel but was visible to him and the audience on a monitor - race, will be the subject of a 90- minute interview on a special on calling the anchor "Dan." edition of ABC's Nightline, beginning at 11:30 p.m. NYT this Dukakis also appeared on ABC in a five -minute block of Tuesday. Dukakis and his wife, Kitty, will appear for an hour on purchased time, on Saturday night (Oct. 22). Larry King Live tonight (Oct. 24), starting at 9 p.m. NYT, on In his interviews with GMA's Charles Gibson and This Morn- CNN. Those appearances followed the governor's appear- ing's Kathleen Sullivan, Dukakis explained his eagerness to ances on ABC's Good Morning America and CBS's This Morn- accept invitations like theirs: "I want to get my message across ing last Friday (Oct. 21). The Bushes were nowhere to be seen in the final 18 days of the campaign." Bush last week had not yet on any of that free media. responded to invitations by the two shows to sit for live inter- In fact, Dukakis's scheduled solo, face -to -face appearance views. Larry King was also awaiting an answer to an offer to the with Ted Koppel tomorrow night in Denver, where the governor Bushes to appear on his show. He said a campaign aide told will be campaigning, is a consequence of the Vice President's him the couple "might do it." refusal to participate in a 90- minute debate on Nightline. Duka- Dukakis, meanwhile, has decided to take advantage of an- kis had accepted the invitation to debate within a week of its other opportunity offered by GMA to get his message across. It issuance on Sept. 30. Bush made it clear he was not interested, will come in connection with Gibson's planned East -VNest tour of but did not finally reject the offer until the day after his second the country, examining issues in key states during the week of televised debate, Oct. 13, during which he stated unequivocally Oct. 31-Nov. 4. GMA invited each of the candidates to sit for his refusal to participate in any more debates. Koppel had said taped interviews with Gibson on the issues. Dukakis has ac- that if only one of the candidates accepted the invitation to cepted, Bush last week had not responded. If he does not debate, he would be asked to sit for a 90- minute interview accept the invitation, a spokeswoman said, GMA will produce Bush may yet show up on a special edition of Nightline. ABC pieces on his positions. News President Roone Arledge, during a press tour, said he A spokesman for the Bush campaign in Washington said the would "entertain having the Vice President on," although he said Vice President "hasn't ruled out appearances on television that was not a commitment. Bush was already the subject of a shows." But he said Bush was campaigning "on a personal lengthy interview on a special one -hour Nightline on June 4. level in media markets."

Broadcasting Oct 24 1988 29 TOP OF THE WEEK estimated, would be about $1 billion. nism but to the attractiveness of its program- An additional barrier is that the network By comparison, with the same $1 billion, ing, Falco said. It makes sense for an MSO owners probably do not want to part with CBS would be able to buy, at a rough price to protect its most valuable supply of pro- their networks while retaining the stations. of $2,000 per subscriber, half a million graming by purchasing it, especially if the Much of the value of owned and operated subscribers -about one -half of 1% of U.S. MSO is going to have to compete with a stations comes from their network affili- TV households. In the cable television uni- telephone company in home entertainment. ation, an affiliation that might not be guar- verse, pointed out John Reidy of Drexel The cable operator, Falco said, needs the anteeable after network purchase. Indeed, Burnham, this is barely enough to achieve most attractive channels to offer consumers the very value of that affiliation might be an economy of scale in programing. at an attractive price, or it needs one or two diluted by cable ownership. CBS, or one of the other broadcast net- proprietary channels that a consumer will If an MSO wanted to purchase a network works, could make a larger acquisition of buy. and its stations, it would first have to find a cable systems through borrowing. But any But buying a network would be no easier seller. "GE ain't purchasable," Reidy said. large acquisition raises a separate problem, for an MSO than an MSO purchase would And neither, he said, is its broadcasting analysts say. "The main restriction is not be for a network. According to recent valu- group, the purchase of which was the ratio- availability of funds, but affiliate concern," ation estimates of the networks made by nale for GE's RCA acquisition. said Ken Noble of PaineWebber. If a net- BROADCASTING (Sept. 26), the CBS net- To purchase one of the other networks work were to own a cable system in the work (not including the owned and operated would require purchasing power on the scale same market as an affiliate, both network stations) has a value of about $1 billion. of that belonging to Tele- Communications and affiliate would be competing for adver- ABC is worth more, about $1.3 billion, Inc. or Time Inc.'s American Television & tising dollars in the local market -an obvi- while NBC's worth is closer to $2 billion. Communications. CBS's television broad- ous conflict of interest for the network, But while valuable, at least the ABC and casting operations have an asset value of Noble said. Such difficulties might cause a CBS television networks are not generating more than $3 billion, according to Katz; defection of affiliates. Because the value of a great deal of cash that could help finance Capcities' network and stations are worth a network lies in the audience it can reach, their purchase by an MSO. The CBS televi- about $6 billion. Reidy said, it doesn't make sense to favor sion network, for example, will have an After the purchase, an MSO would face cable systems reaching 50% of TV house- operating cash flow of $93 million for 1988, the same possibility of affiliate defections as holds over affiliates reaching nearly 100 %. according to an estimate by Ray Katz of would be the case if the broadcast networks Affiliate conflicts thus would guide net- Mabon, Nugent & Co. But if a network were to buy cable systems. Additionally, works to buy systems where they had no were purchased, "affiliates would depart en because of restrictions on crossownership of local affiliates, Noble said. This would lead masse," Noble said. As a result, networks cable systems and broadcast stations in the networks to smaller markets with one or two might not be able to generate the advertising same area, the MSO might have to choose affiliates. The economic return on the oper- revenue they do with their current affiliates. between the value of a cable system's rev- ation of systems in these smaller markets is "Part of the value of a network is that it can enues and the value of an owned and operat- unclear. The three affiliate groups were assure clearances in major, major markets," ed station's coverage and revenues. planning to file joint comments today detail- Reidy said. If the network owner does not Ultimately, it appears that the economic ing their opposition to the crossownership own the major market stations, "they won't problems raised by crossownership might be repeal. have assurances of clearances." To generate too great for either networks or MSO's to The experimental value of small -scale cash flow that could support their purchase, take advantage of the opportunity. If and systems would be limited, Reidy said, be- the networks would need regulatory changes when crossownership restrictions are lifted, cause of all three players' previous exper- such as repeal of the financial interest and said Lisa Donneson, an analyst at Salomon iences in cable: `They all know how it syndication rules. But, Reidy emphasized, Brothers, "it's something that's taken place works," he said. Under a limited waiver to he does not think a network and its station too late, for these companies, to have an the crossownership restriction, CBS in 1982 group are separable. effect on their mix of assets." O bought an 18,000 subscriber system in the Dallas /Fort Worth area. It sold the system three years later after unencouraging operating results. NBC President Robert Wright Networks: Blowing billion- dollar horn spent three years as the president of Cox Cable Communications, and GE operated Self- promotion begins in you won't find it in a theater anywhere." several cable systems before its acquisition earnest: use of alternative The ad did not run in the television section of RCA. Capital Cities operated systems media and new strategies tied of the newspaper; rather it was mixed in with 350,000 subscribers before its merger to staggered season start and with movie display ads. CBS was only par- with ABC forced the division's sale in order slippage in viewer levels tially successful in trying to reach those who to comply with the current network -cable don't read the television section because crossownership rules. The rush of on -air promotions for ABC, most newspapers, including papers in New The addition of the broadcast networks to CBS and NBC has begun. During the up- York and Los Angeles, declined to guaran- the list of potential cable system acquirers coming weeks, the three networks will col- tee that the ads would run in the film listings would probably increase those systems' lectively use up over $ I billion of their own section. prices, said Sumner Redstone, chairman of air time running roughly 21,000 separate ABC recently signed an exclusive Viacom: "I would love to see them as poten- commercials. agreement with the Black Entertainment tial buyers, because it would drive cable While much of the network promotion is Television cable network, giving it the right system values higher." traditional, the next few weeks will also see to run its promotions on BET, while denying There are at least some who think that some change and experimentation. At least it to the ads of CBS, NBC and Fox. network purchase of cable systems is a non- two of the networks are increasing their use NBC has followed the trail only recent- issue. Peter Falco, a securities analyst for of alternative media, in part because the ly blazed by consumer products advertisers, Merrill Lynch, said: "It's going to be cable declining share of their own on -air promo- putting a 60- second promotion for its shows buying network." From the point of view of tions no longer carries the same impact as in on the "trailers" of three videocassette films. cable operators, carrying ABC, CBS and past years. Network advertising and promo- Said one NBC executive, "Several home NBC is essential, Falco said. Repeated sur- tion chiefs also look for media with a more video distributors were not too thrilled with veys of cable subscribers, Falco said, point targetted audience and for ways to reach the idea." out that the top three favorite channels of light or occasional viewers: A promotion for Dirty Dancing running cable subscribers are the three network af- Last Friday (Oct. 21), a CBS advertise- on MTV would not have passed the broad- filiates. ment for made -for-TV movie Jack the Rip- cast standards department of the network The value of a cable system, in the long per ran in newspapers in Dallas and Houston which will carry the show, CBS. run, comes down not to its delivery mecha- saying, "There is a shocking new movie and ABC will be buying an eight -page sec-

Broadcasting Oct 24 1988 30 TOP OF THE WEEK

First two of CBS's 'Creators' spots tion in USA Today to trumpet its upcoming Creativity is applying more and more to to record it on Sony video tape." mini -series, War and Remembrance. It has the placement of media as well. For ABC "Do as I say, not as I do," may be what gotten some advertisers, such as Lincoln - and CBS, their own radio networks and network sales executives tell advertisers if Mercury, to be a part of the section. stations serve as a secondary medium (NBC the networks' own promotion departments Despite the fact that the people producing has sold its radio network and all but one of increase their buys on nonnetwork media. and placing the networks' advertising and its stations), although, unlike television, Miller said NBC has even gotten involved promotion probably number no more than a they use each other's networks as well. with TV stations' current worry, local cable. few dozen each, those departments are Alternative media such as newspapers, spe- But right now, outside spending is only viewed with great importance. Last cialty magazines, direct mail, outdoor, bill- about 10% of the value of total promotion. Wednesday, before the International Radio board and transit advertising are all being The real problem in promotion is neither the and Television Society, CBS Chief Execu- considered -CBS is even thinking about media nor the money, said ABC's Zakarin: tive Officer Laurence Tisch designated pro- putting up advertisements on the side of its "It is not that hard to find innovative ways to motion as one of three key elements in the 52 -foot mobile units. Measuring the effec- spend money...the difficulty is getting both network's strategy (see page 57). tiveness of these various promotions is a innovative media and an innovative mes- At CBS, the task of letting the greatest major task in itself, which is why promotion sage and matching the two in the right time number of desirable viewers know about the research is the fastest growing segment of at and the right place." schedule has been given to George Schweit- least one network's research division. zer, who was recently hired back from The choice of media ideally works hand Young & Rubicam, where he was vice presi- in hand with strategy, and here there are dent, corporate communications. currently differences among the three net- New season Schweitzer's counterparts at ABC and NBC works. CBS, because it lacks the large audi- are Mark Zakarin and John Miller, respec- ence vehicles such as the Olympics, War race results tively. and Remembrance and the baseball playoffs These three share many of the same tasks on which to attach promotions for other So far, new syndicated entries given to advertising /marketing executives of shows, appears to be going more to outside aren't burning up the track; any company: defining the conceptual strat- media. Schweitzer said there are other rea- on networks, 'Roseanne' does egy, executing production and planning me- sons to do this as well, including the ability best among premiere episodes dia placement. But there are differences to better target households which currently particular to television. For one, much of the are light viewers or non viewers. For this USA Today: The Television Show continues product -the shows-that has to be promot- reason CBS will be, for instance, buying ad to underwhelm the viewing audience and the ed is not ready until just before it is con- space in teen magazines for the first time, to 156 stations around the USA that carry it. sumed. Therefore, network promotion promote shows like Almost Grown and TV Last week, Nielsen released the first nation- chiefs have little time to test various promo- 101. al weekly rating for the show, an average 5.3 tions or to plan strategies. This has never ABC's Zakarin said his major concern is for the week ending Oct. 9. The national been truer than this year, where last minute to try to counteract the confusion caused by rating had been held up for several weeks program changes caused by the writers' the strike. Specifically, he thinks ABC needs due to discrepancies in Nielsen's station strike are the order of the day. to emphasize on what days the new shows lineup for the program. Another difference is that the network's will premiere, and for that reason the net- Nielsen also continues to withhold na- promotion is actually made from the prod- work will this year assume a greater share- tional ratings for The Cosby Show due to uct, with clips from the show often being going from one -half to two -thirds-of the problems in confirming station lineups. In pasted together to form the advertising spot. cost of co -op advertising that affiliates place metered markets, however, Cosby continued But the networks are now probably doing in local newspapers. to perform sluggishly, with an overnight more original "shooting" of spots promoting Part of developing network strategy is to market average (in week two) of a 9.6 shows than ever. A good example of such work with the competition. While NBC be- rating /19 share, below expectations. In Los promotion is that which began airing last gan running ads on MTV four years ago to Angeles, for example, the show pulled a week on CBS. Called the "Creators," the promote Miami Vice, it is now doing joint 7.1/13, far below the 14 rating initially spots feature the executive and creative pro- promotions with videocassette companies. projected by the station, KCOP(TV). ducers of various CBS series. Schweitzer Print ads promoting the network's schedule In what program analysts say is one of the said the spots are intercut with footage from are being placed in packages of blank TDK worst seasons for new first -run programs, the shows: "They are done in kind of a videocassettes. An even more complex no hits have emerged from the new batch of documentary style," he said. Much of the strategy is ABC's allowing Sony to use the shows. The highest rated new first -run pro- new promotion is being done in -house under title for War and Remembrance on four - gram on Nielsen's top -20 list last week was the stewardship of Michael Mischler, who packs of blank videocassettes. Ads are then Viacom's Superboy, which placed 13th over Schweitzer recently hired as vice president, running in such places as record stores and all with a 5.4 rating. USA Today was 14th advertising and promotion, from King in programs like the syndicated Siskel & and LBS's struggling Family Feud was 15th World Productions. Ebert, saying: "If you can't be there be sure with an average 5.2. Despite the low num-

Broadcasting Oct 24 1988 31 TOP OF THE WEEK bers, LBS said that Feud would definitely slot, and demolishing CBS's High Risk, be renewed for a second season (see "In which scored a 7.1/10. Roseanne increased ABC executives Brief'). its lead -in from Who's the Boss? by almost The King World troika of Wheel of For- two rating points. Roseanne's numbers are tackle questions tune, Jeopardy! and Olrrah Winfrey contin- the best season premiere results this season. on peoplemeters, ues to top the syndication ratings, placing The World Series averaged a 24.7/40 on first, second and third, respectively, on the Tuesday, Oct. 18, and a 24.0/39 the next programing Nielsen charts for the week ending Oct. 9. night, winning both evenings handily for Season to date, among new game shows NBC. On Monday night, without the Series, Perhaps the highlight of the semiannual the news is not good. The latest available NBC also won, with its Monday Night Mov- ABC press tour last week in New York came Nielsen nationals rank the Gong Show 80th ie, Double Standard. NBC averaged a in response to a question posed not to, but over all among the 142 syndicated programs 21.1/33 against ABC's Monday Night Foot- by, Capital Cities /ABC Chairman Thomas Nielsen measures, with an average 1.9 rat- ball, which scored a 15.1 /26, and against Murphy. He asked the several dozen assem- ing. Multimedia Entertainment's Sweet- CBS's Monday Night Movie, "Out of Afri- bled journalists how many of them would hearts is tied for 92nd with an average 1.6 ca," which scored a 12.7/20. conscientiously activate the peoplemeter- rating, along with the two new medical In other season premieres last week, Nielsen's electronic television viewing rat- programs, Lorimar's Family Medical Cen- ABC's Growing Pains (Wednesday, 8 -8:30) ings device -after the first few weeks. Only ter and MGM/UAs Group One Medical. Par- scored a 19.1/30, winning its time period two raised their hands. amount's new game show, Wipeout, ranks against the beginning of game four of the The new ratings methodology continues 107 with a 1.2 average rating, while Select World Series, which scored a 14.9/25, and to be an important question with the Capital Media's game entry, Relatively Speaking, against the Smothers Brothers special on Cities /ABC executives, especially given an- came in at I 1 1 with a 1.1. CBS, which scored an 8.1/13. Also pre- ticipated further declines in three -network The five worst performers among new miering on ABC last Wednesday night and shares. In response to a question about shows this season include Samuel Gold - following Growing Pains was Head of the ABC's working assumption about that share wyn's Body by Jake, at the bottom in 142nd Class, which began its third season with an five years from now, network group presi- place with a 0.5 rating. Four Star's New 18.8/29, also against game four of the World dent John Sias responded with the estimate Liar's Club is 134th with an average 0.6, Series and the Smothers Brothers special. from a study commissioned by the network while the off-network Care Bears and Latin ABC counterprogramed the World Series showing three- network viewing deteriorat- Connection from All America are tied at on Tuesday and Wednesday from 9 to Il ing to between 55% and 65% of the audi- 128th with a 0.7. Rounding out the bottom with parts one and two of the mini -series ence by 1992 (Sias appeared to be slightly five is The Snorks, from Worldvision, at North and South. The mini -series came in off. The study's author, Paul Bortz, told 124th with a 0.8. third on Thesday, averaging a 12.8/20 BROADCASTING the actual range was 60%- o against game three and against the CBS 63%.) Move over boys of summer, there's a new Tuesday Movie, Fatal Judgment, which Much of the interview with Murphy, Sias player this fall and her name is Roseanne. scored a 15.4/24. On Wednesday, the mini- and CCC /ABC President Daniel Burke fo- ABC's Roseanne, in its premiere on Tues- series did slightly better, with a 13.8/22, cused on ABC's expensive and lengthy day, Oct. 18, 8:30 -9 p.m., scored a 23.7 against the 24.0/39 garnered by game four mini- series, War and Remembrance. Sias rating and a 35 share, beating NBC's cover- of the Series from 9 to 11, and against the said the cost of the show has risen by $5 age of game three of the World Series by 9.8/16 achieved by the two -hour Wiseguy million, to $110 million, within the past few more than four rating points in that half-hour special. months alone as ABC has rushed to get the first part of the mini -series, initially planned to run in early 1989, ready for November. On the revenue side, Sias said ABC had sold all but a couple dozen 30- second spots, `USA Today' tries the Bellows touch despite the numerous prohibitions against As USA Today: The Television Show contin certain advertising categories that were in- Herman Wouk, the author of ued its struggle to find an audience last week, sisted upon by upon which the mini -series is newly appointed supervising producer Jim the book based. Wouk had also insisted there be no was Washington Bellows shuttling between commercials shorter than 30 seconds, and N.Y., wrap his and White Plains, trying to up that the commercial load be restricted to six work at Prodigy, a home computer company, minutes per hour for the network, and one- while trying to find a remedy for the ailing TV third less than the current two minutes for program. Bellows will be at USA Today full the owned stations. Sias said that units being time by Nov 1. sold for the second half of the mini -series in In an interview last week, when asked why May were getting still higher prices. Several he joined the program, Bellows responded, "I attempts were made by Murphy to persuade think it's a hell of a challenge. Its doable, Wouk to change his mind about the advertis- making it an exciting, interesting and compel- ing restrictions, but, Murphy said, "I'm ling news show" One of the show's problems, zero -for-three." he said, was the lack of "visceral news. There doesn't seem to be much conflict. All The bottom line, said Murphy, is that War news is conflict [and should have] a beginning, middle and end." Bellows said he and Remembrance may lose "about $20 mil- will be taking a hard look at all program content-not only at story selection, but also lion." That estimate, subject to change de- the writing, how stories are presented and particularly how they are introduced. pending on revenue derived from the mini- Some critics have said the program's attempt to mirror the USA Today newspa- series' second network run, takes into per's four segments -sports, business, life and front section -has resulted in a lack account estimated revenue to be derived of focus, and may turn off viewers who are interested in perhaps one or two but not from the network's owned stations, and all sections. Those critics say the only way the show will survive might be to keep from foreign syndication revenue (Para- and expand the more appealing "Life" section, while scrapping the other three. mount owns the domestic syndication "I can't rule anything out," said Bellows, but added, "[It] is a different kind of show rights). The estimate does not include, Sias said, the cost money income lost that we are trying to do. It would not be that exciting for me to do just another of -the not the entertainment news show" from having invested elsewhere money paid for the show. Still, Murphy said that even given the

Broadcasting Oct 24 1988 32 1 TOP OF THE WEEK I time discussing what he described as the "progressively worse manipulation" of the media by presidential candidates. Arledge said that despite such concerns, the networks still could not become too subjective- ly involved in the process of determining the campaign: "I blame us partly, but I really blame the politicians...the conventions are pre- packaged and rigged...every issue of importance is decided outside." Tomorrow (Oct. 25), Nightline will carry a conversation between Ted Koppel and Democrat Michael Dukakis. Executive producer Richard Kaplan said he made an offer to Republican George Bush's campaign, but was told "their campaign schedule did not permit it." Arledge also announced the addition of a ABC's Burke, Murphy and Sias new segment to World News Tonight with Peter Jennings. The segment, "American advertising restrictions, he might have place, so the exact length of the show may Agenda," will have reporters assigned to agreed to go forward with the project again. be less. beats that are, according to the division "I would say that I've been up and down on Regarding the upcoming bidding for the president, "a little more abstract, but none- that decision.... There were times...you rights to televise the 1992 summer Olympic theless important." The six beats are family, could spend $110 million on a project like games, Burke said he would not discuss environment, health, education, money and this and have a flop on our hands. We think ABC's strategy. He did say that NBC's rat- drugs. we have a massive hit on our hands...." ings disappointment in Seoul would be fac- Arledge also talked about a new show But Murphy seemed to indicate that such tored into the network's analysis: "The being worked on by the news division, an undertaking will not be mounted again by Olympics have been reduced to slightly which may be placed in the Thursday 10 broadcast television: "The economics of it more human size, as a result of what hap- p.m. time slot once held by 20/20. He said are such that I can't imagine a book of that pened there." the one -hour show would "basically be a stature coming along with a commitment of On the next day, Thursday, ABC News live program," perhaps including some 32 hours." Editing of the tape is still taking President Roone Arledge spent much of his taped elements. Syndex first: Viacom sells films to superstations

Battles line were drawn in the marketplace sellers of syndicated product to work out sivity of the property will be determined on syndex last week. among themselves, say observers. later." Curtain said that he felt that most In what is being called the first major Given a possible FCC review of its syn- syndicators are "trying to get away from interpretation of the FCC's order on syndi- dex order, and the probability of legal chal- offering exclusivity." cated exclusivity that was issued in May, lenges, the exact terms of any syndex ruling Joe Zaleski, president of syndication at Viacom Enterprises has licensed a package have yet to be determined. Viacom, said the sale "was in best interest of of 20 films to two cable superstations- Several independent television stations the product, the producer and [Viacom]." Turner Broadcasting's WTBS(TV) Atlanta and said they will not purchase syndicated prod- Several of the movies in "Viacom XIII" Tribune Broadcasting's WGN -TV Chicago. uct that is not protected by syndex as it will have their first runs on a barter basis. Tribune's other five stations have also li- currently exists. Subsequent runs of those films, along with censed the action -adventure package, which Charlie Edwards, executive vice presi- the other films in the package, will be for includes such movies as "Superman IV" and dent of Gaylord Broadcasting and general cash. The films in "Viacom XIII" are being several Charles Bronson and Chuck Norris manager of KTVT-TV likened the nonexclu- offered for between five and 10 runs over pictures. The other Tribune stations are sive sale of "Viacom XIII" to "Armaged- five years. WPIX(TV) New York, KTLA(TV) Los Angeles, don" for broadcasters. "This is good and The barter window for some of the mov- WGNX(TV) Atlanta, KWGN -TV Denver and evil in the final battle," he said. ies makes clearance of the package in the WGNO -TV New Orleans. Edwards said that "full disclosure" of top three markets essential for Viacom, Several other stations that bought the sales to superstations is essential to syndica- since advertisers typically only buy national package prior to Viacom's deal with Tribune tion given the existence of syndex. "It's advertising that will appear in more than and WTBS were not informed by Viacom of absolutely, positively illegal not to give full 60% of the country. Without the top three the deal with the two superstations. Viacom disclosure," he said, and added that Gaylord markets (which cover roughly 16% of the said last week that the "Viacom XIII" deals would sue if necessary to enforce its pro- country) that becomes difficult. Two of three with broadcast stations were done before graming contracts. independent station groups in the top three and after the deals with ATBs and Tribune. Preston Padden, president of the Associ- markets (Tribune and the MCA/Chris -Craft Viacom has offered film packages on a non- ation of Independent Television Stations, consortium) contain superstations. Indepen- exclusive basis in the past. Given the uncer- said that syndex in its current form leaves dents are commonly bigger buyers of barter tainty of just what the final wording of room for "buyers and sellers to make a product, including film packages, than are syndex will be, Viacom has not changed judgment on their own." He said INTV was affiliates. from offering movies on a nonexclusive not in a position to pursue a particular syn- Katz's Curtain added that the market for basis, and based on that they felt no need to dex resolution for its members. film packages "overall, is where it was two notify stations of the superstation sales. Jim Curtain, associate director of pro- years ago -down. Plus, we're not seeing According to the FCC's syndex order, a graming at Katz Television, said that syndi- value in those packages to stations because station that has licensed syndicated product cators have attempted to avoid any problems of the overall reduction in broadcast televi- on an exclusive basis has 60 days to inform that arise from syndex "by being cagey" sion viewing levels due to fractionalization cable operators in its area to black out that when asked if a film package will be sold to of the market." All of that, he said, may same product when it is carried on a cable a market on an exclusive basis. He said the have forced Viacom to sell "Viacom XIII" service such as a superstation. That essen- syndicators sometimes respond to those on a nonexclusive basis to superstations and tially makes syndex a matter for buyers and questions with answers such as: "The exclu- broadcasters.

Broadcasting Oct 24 1988 33 TOP OF THE WEEK Cities want changes in Cable Act NLC committee proposing to fight nopoly, she said. "Local control" would with telcos," Volgy said. "Our relationship for revision in law to give more entitle cities to levy franchise fees, to de- with them will have to be very carefully power to cities over cable mand and regulate access channels and cer- worked out so that there is the promise of franchising process and to allow tain "facilities and equipment" and to pro- true competition or some sort of regulatory competition from telephone companies vide "consumer protection," she said. mechanism in the absence of competition. Pols said the steering committee also con- But none of those ground rules has been Concerned about cities' diminishing regula- cluded that the judicial restrictions blocking addressed yet." tory power over cable and the lack of com- the Regional Bell Operating Companies The steering committee's proposal is far petition to cable, a policy review committee from offering cable television and other "in- from being NLC policy, let alone part of its of the National League of Cities is calling formation services" should be lifted. The legislative agenda. At the NLC's Congress for an overhaul of the Cable Communica- restrictions are part of the 1982 consent of Cities in Boston, Dec. 3 -7, the steering tions Policy Act of 1984 to restore some of decree that ended the Justice Department's committee's proposal will be examined by the power and to remove barriers to tele- antitrust suit against AT &T and led to the its parent committee, which Volgy also phone companies' operating competitive ca- spinoff of the seven RBOC's. chairs, and the umbrella resolutions corn - ble systems. The steering committee support of telco mittee. Whatever comes out of that process The NLC's Transportation and Communi- entry is a last resort, according to Volgy. will be presented to the full membership for cations Steering Committee, meeting in "There are three choices," he said. "We can inclusion in the National Municipal Policy, lùcson, Ariz., Oct. 14, voted to press the have intra- industry competition in cable, which sets forth in detail NLC policy on NLC to put reform of the Cable Act on its which we have not seen. We can have regu- every issue of importance to it. To be includ- legislative agenda next year. latory controls in the absence of competi- ed, a proposal has to be approved by a two - The committee action reflects "a fair tion, which the FCC has decided we cannot thirds vote. amount the frustration with respect to the have. Or we can have inter-industry compe- Even if the proposal (or some form of it) interpretation of the Cable Act and the way tition. Evidently, we haven't been able to get survives the policymaking process, it may its intent in Congress has been circumvented the first two, so the third one seems to be an not be carried to Capitol Hill. Because of its at the FCC and in the courts...and a great important one to look at. finite resources, the NLC cannot press for deal of frustration over the lack of competi- "That does not mean the world is all rosy every change in federal law the NMP would tion...that we looked forward to, to insure dictate. Thus, the NLC board is forced to set protection to consumers," said Thomas legislative priorities early each year at the Volgy, committee chairman and mayor of Congressional -City conference in Washing- Meson. IN ton. National Cable Television Association The process will give the cable industry President Jim Mooney reacted strongly to BROADCASTING ample opportunity to water down the steer- the news and, at the same time, tried to NEXT WEEK: ing committee's proposal or make sure it is downplay it. "We are not going to go to war pushed to the bottom of the NLC's priority the cities just because list. A key player in the process will be this committee crank up an anti -cable mani- Phoenix Mayor Terry Goddard. He will go festo," he said. "I can't believe this is broad- into the Congress of Cities this December as ly representative of city officials' views." first vice president of the NLC and chairman Relations between NCTA and NLC are of the resolutions committee and, if form already strained. The steering committee's prevails, come out of it as the president action comes as negotiations between the The NLC and NCTA have been trying for two groups to draft legislation that would the past several months to arrive at mutually immunize cities against having to pay dam- acceptable language for an amendment to ages in suits stemming from the exercise of the Civil Rights Act that would immunize their franchising authority have reached an cities from damages in cable -related law- impasse. In an Oct. 11 letter to Volgy, Moo- suits. NCTA is apparently willing to go ney complained that the legislation sought along with legislation that would immunize by NLC is "extremely overbroad." cities in cases involving efforts by parties to Saying the steering committee position force cities to grant them franchises, but it was arrived at in "executive session," Volgy does not want to go much further than that. would provide no specifics. But Cynthia In his letter to Volgy, Mooney expressed his Pols, NLC legislative counsel, offered an opposition to NLC's "overbroad" language, outline. saying it would "legislate total immunity According to Pols, the steering committee An "At Large" from all violations of any law [including the advocated legislation that would allow more interview with Cable Act] related to denying, revoking, cities to regulate cable rates, strengthen the acquiring or conceding a franchise or related cities' position in approving franchise re- Charles F. Dolan, to any provision in a request for proposals or newals, give the cities some oversight of chairman and final franchise." system transfers and limit FCC jurisdiction Volgy said he cannot understand cable's over cable and, thereby, its ability to pre- chief executive objection. "We had always assumed that empt local regulation. of Cablevision immunity legislation was equally acceptable To bring the benefits of competition and Systems Corp., to NCTA and cities," he said. "After all, all fiber optic technology, Pols said, the steer- immunity legislation would say is that cities ing committee also concluded that the Cable examining the that have acted by the letter of federal law Act's telco -cable crossownership ban should shifting media should not be sued for damages. We would be relaxed to allow telephone companies to tides of find it hard to believe that anybody would own cable systems in their telephone service object to that." areas "subject to certain safeguards" and the Fifth Estate. Volgy also said the steering committee is some "local control." The "safeguards" not going to pull back on its demands for would insure against telcos becoming "bot- changes in the Cable Act to strike a deal tlenecks" and subsidizing their cable activi- Broadcasting E Oct 31 with cable. "We are not going to trade the ties with revenue from their telephone mo- future for immunity legislation," he said. Cl

34 SpecialoReport

Local and national rights payments to the NBA will likely total Between the 1986 -87 and 1987 -88 seasons, local TV rights fees more than $130 million this year, spurred by increased interest increased from $23 million to $29 million (a 26% increase); regional in the league by viewers and advertisers. cable rights fees increased from $16 million to $19 million (a 19% fhe most recent indication of the viability of basketball is the increase) and local radio rights fees increased from $11 million to contract that superstation WTBS(TV) signed for this year and next. It $15 million (a 27% increase). Last season's $63 million total for will pay $50 million over those two years, double the total rights local television -cable -radio rights constitutes a 26% increase over payments of its previous two -year deal. CBS -TV is in the third year the $50 million garnered the previous season. of a four-year, $173 million deal with the league. The two networks The 1988 -89 total for local NBA rights will presumably increase, total payments to the NBA will be $68 million for the '88 -89 season. even if there is no increase in rights fees, because of the addition of Using the past two years of local rights fees for television, cable two new teams, the Miami Heat and the Charlotte Hornets. Both and radio as a yardstick -$50 million in 1986 -87 and $63 million in teams have finalized agreements to distribute their games locally via 1987 -88 -total payments for this coming season will approach, and radio and broadcast and cable television (see capsules, page 39). likely pass, the $130 million figure. The 1989 -90 season will bring further expansion with the additions

Broadcasting Oct 24 1988 35 BASKETBALL 88 of the Minnesota Timberwolves and Orlando Magic. 8.8 rating and delivered 3,980,000 homes, the highest figures ever One factor affecting this year's rights payments will be the steady for a sports event on basic cable. ratings increase for the NBA over the past six seasons. Because of Those increases help fuel increases in advertising rates. McGuire that ratings rise, many of the teams are retaining their rights and acknowledged the significantly higher rights costs saying, "we may selling most or all of the spots within the games themselves. Indeed, not make as much as before, but we will make money." He said TBS rights holders across the board report their inventories 80% to 100% would want to be part of the NBA even if it didn't make money, for sold in advance of the season. the identity it brings. For instance, the Marriott hotel chain added According to NBA broadcast coordinator, John Kosner, average TBS to its in-room television lineup last year on the strength of the CBS and WTBS ratings increased 20% between the '83 -84 season service's NBA package. (7.1) and the '86 -87 season (8.5). Last season's ratings dipped to an Lou LaTorre, senior vice president, sales, 'Miner Entertainment 8.1, the NBA said, in part due to three weeks of winter Olympics Networks, said "sales are tremendous" for the NBA. WTBS is sold coverage on ABC last February. On the local level, said NBA out for the fourth quarter, and 75% sold for the first quarter, he said. broadcasting director Ed Desser, single -market TV ratings also shot Miller Beer, as exclusive beer sponsor, remains the largest adver- up an average of 17% between the '83 -84 and '87 -88 seasons. tiser, he said, and Wendy's has been added as the exclusive fast food And according to Nielsen, average audience percentages of U.S. advertiser. TV households and average shares had climbed steadily over the The regular season kicks off on Nov 4 at 8 p.m. with the Los five seasons previous to last season for the NBA special events, Angeles Lakers and the Dallas Mavericks in a rematch of last year's particularly the championship series. Although playoff ratings are conference finals. Skip Caray and Bob Neal will handle the play -by- up slightly, from a 6.7/22 in 1983 to 7.5/23 in 1987, ratings for the play this year, with Rick Barry and Steve Jones returning to do color championship series have soared from a 12.3/26 in 1983 to a 16.7/ commentary. 35 in 1987. The average audience percentage and share for regular More and more NBA games are also showing up as a staple on season games were virtually flat during that period, although the cable regional sports networks. There will be 679 NBA (almost number of games aired by CBS has increased. exclusively away) games on local TV this year, while regional cable "It's hard to say how much the peoplemeter [introduced during the outlets will carry 638 games, almost all of them home games. Only 1986 -87 season] played into the ratings increase," said Desser. eight teams report no regional cable deals. Some observers said the peoplemeters more fully reported male The NBA's Ed Desser said basketball is "still a gate revenue- viewing of sports than had the Nielsen diaries, thereby skewing the driven sport," with as much as half the league regularly selling out numbers higher (BROADCASTING, Oct. 19, 1987). "Certainly, when its home games. But for teams not reaching that goal, he said, you have a 20% increase, a number of factors must be responsible," regional cable sports channels provide a "means of extending the he said. "Better scheduling, better time periods, consistency, excel- box office...When you can't sell tickets, maybe you sell pay -per- lent production...terrific games and promotion" also contributed, he view or a package in a cable context." said. On the cable side, he added, "there is also a learning curve," as more people find the NBA on superstation wrss(rvl Atlanta. College ball: National coverage WTBS said its regular season ratings rose 26 %, from a 2.3 to a CBS will pay about $55 million for its college basketball schedule, 2.6, between the '86 -87 and '87 -88 seasons, when peoplemeters including $4 million for exclusive national rights to the Big East replaced the diary system. There was a 20% increase in the playoff Conference. The network will carry 23 regular season games this numbers, from a 3.7 to a 4.4 over the same period. year (eight more than last season), 10 of those games involving As it did last season, CBS will carry 15 regular season games, the teams from the Big East. NBA All Star Game and about 20 playoff games, depending on the But CBS's focus is the NCAA tournament, where it has first pick the best-of- seven- length of each playoff series. CBS will also carry from 63 NCAA tournament games, usually the final 33, said NCAA games championship series. Jay Rosenstein, CBS vice president, communications director, Jim Marchiony. Over the past two sea- sports programing, said there is "no question, the NBA is a valuable sons, tournament ratings have been 10.5 and 10.1, and tournament and healthy product." But "I wouldn't want to begin to speculate," championship game ratings have been 19.6 and 18.8, while ratings he said, on what that value might do to rights fees next time around. for 23 regular season games have been 4.5 and 4.2. On cable, superstation WTBS(TV) will carry 50 regular season NCAA Productions usually produces and syndicates 30 first - games, 26 playoff games and a three -hour "All Star Saturday" (the round games (late Thursday and Friday nights), he said, and ESPN day before the All Star game), which will include the Schick carries about 20 of those. Syndicated carriage of those games has Legends Classic (old- timers game), American Airlines -Sheraton increased steadily, reaching 168 stations last season, he said. For the Long Distance Shootout (three -point contest) and Gatorade Slam past few years, the association has made a 50 -50 barter agreement Dunk Championship. In the preseason, the superstation will carry split with broadcasters for carriage of early tournament games. two days of games from a McDonald's-sponsored tournament in NBC will carry 19 games this season, including three regular Madrid involving the Boston Celtics. season Atlantic Coast Conference games and the ACC champion- The NBA is happy with the present broadcast -cable split of its ship game. NBC also gets its pick of five Notre Dame games and national package. As to what the next television contract will look four DePaul games, including the one when they play each other. like, Desser said, "we would not rule anything out, including more In its third year of carrying college basketball, ABC will increase has cable outlets. [But] our basic philosophy been 'less is more'. its schedule to 20 games, from 11 games two years ago and 14 Staying with limited outlets has produced impressive results. We've games last season, a schedule "interrupted," said spokesman Mark avoided a gluttonous situation. There is a desire for each national Mandel, by the winter Olympics. Because of NBC's exclusive game to be a special event and also to complement local carriage. contract with the Atlantic Coast Conference (ACC) and CBS's You have to be aware of the impact on your bread and butter...gate exclusive contract with the Big East, said Mandel, ABC believes revenue." that this year's network exclusive carriage of the Big 10 "would give Cable: Widening the share us a lift." Not only has the regular season drawn fewer viewers than the WTBS's carriage of 50 regular season and at least 26 playoff games NCAA tournament, but regular season ratings declined steadily in the first year of its new NBA contract involves a doubling in price since 1983, from a 5.2% average U.S. TV households to 4.2% last over its last contract. However, Don McGuire, vice president, TBS season on CBS. NBC has seen an even steeper decline (5.5% in Sports, said "we will make money" because advertising rates will be 1983 to 3.3 % in 1987). CBS's tournament and championship adjusted correspondingly. "The market for NBA is so strong," said ratings, on the other hand, have remained stable over the past five McGuire, "it's grabbing so much attention. Advertisers are standing years -scoring in the 10 rating/25 share range for the tournament in line to be a part of that." and 19/30 for the championship. Regular season averages for last WTBS's ratings for basketball have steadily climbed since its first season (before the NCAA tournament) showed ABC moving past year with the NBA in 1984 -85. The regular season and playoff NBC into second, behind CBS. average has climbed from a 2.3 then to a 3.5 last year. The playoffs In general, syndicators and college conference spokesmen say the were even stronger, scoring a 4.4 rating, or 2,100,000 homes, in broadcast networks get first pick of the most important games in '87 -88. The June 1 matchup between Boston and Detroit scored an each conference. Local stations follow at second in the pecking

Broadcasting Oct 24 1988 36 BASKETBALL 8S order. Then come the national cable services (including ESPN, USA champions the weekend of Dec. 2-3, which will feature Temple, Network, FNN- SCORE, superstations and, next year, possibly, Missouri, Arizona and North Carolina. USA will carry the semi- CNBC). Many, and in ESPN's case most, of those games are cable finals and finals. USA's seven -game December schedule runs on exclusive, except in the local markets of the two teams, where local weeknights. Starting in January, the games are scheduled for Sunday broadcasters retain the exclusive rights to the game. Regional cable night. sports, said the syndicators, generally get last pick. FNN /Score will carry 35 regular season college basketball games this season plus the Big South finals, the semi -finals of the Southern College on cable: An equal share Conference and the quarter finals of the ACC. Since FNN has extended itsprograming into weeknight prime time, Score will only The cable king of college basketball carriage continues to be ESPN, be seen on Friday night, through year's end, and on Saturday and which will carry 211 games this season, including 173 regular Sunday in 1989. Score carried 56 games last season. season contests plus tournament action that includes NCAA regional WGN -TV Chicago will carry 26 college basketball games featuring men's matchups and regional and semi -final women's action. Most DePaul (16) and Notre Dame (10) games this season. WGN -TV of the games will be cable exclusive, except for local blackouts, carries the games not picked by NBC -TV. with ESPN estimating that between 75% and 80% aren't in other Black Entertainment Television carries college basketball on syndication packages or blacked out locally. Saturday beginning in January. In addition to seven regular season The season begins with Tennessee -Chattanooga vs. North Caroli- games of black schools, BET will carry games from tournaments na on Nov. 18 as part of the Big Apple NIT tripleheader. ESPN will and post season action of several black conferences. also carry the Hall of Fame Tipoff Classic (Kentucky vs. Duke), the The national cable college basketball field may even grow by one. Great Alaska Shootout and the Big Maui Classic in November. CNBC is scheduled to launch in the first quarter and the service During the regular season, ESPN will feature teams from 29 plans to carry sports on the weekends. Several sources among the conferences including more games from western conferences for syndicators report ongoing negotiations with CNBC to carry basket- prime time on the West Coast. ball. CNBC said if basketball is carried, it will only be one of many The keystone of the schedule will be ESPN's Monday double- events, along with interviews, profiles and analysis of all sports. header, featuring the Big East and Big Ten. In January and February, And a spokesman said it was unlikely any current NBC games under ESPN will carry double or tripleheaders on Monday, Wednesday, contract would appear on CNBC this season. Thursday and Saturday. The network will carry selected conference tournament games Syndication: Scarcity vs. exposure through March. On March 17, for instance, ESPN will carry nine games, five live and four tape delayed from the NCAA men's first As in college football, there is a concern among syndicators about round action. The season ends with the NCAA women's semi -finals the overexposure of college basketball, which is affecting the on March 31. ratings. "There are a lot of paradoxes," said Raycom Sports Inc. Jack Bonanni, senior vice president, of advertising sales for Executive Vice President Ken Haines. "The more games out there, ESPN, said interest in basketball has been "incredible...More and the more risk there is of ratings drops and of [carriers] stepping on more advertisers want basketball," he said. ESPN is "basically sold each other. But the colleges want exposure for recruiting, alumni out" for the fourth quarter, he said, with double digit increases. That support and the fans... Lay on top of that dilemma another question: is compounded by a small but still increasing household reach, Does TV affect the gate ?" giving ESPN an even greater increase in ad dollars. The mainstays, The trend has been toward fewer syndicators, and the consolida- such as the automobile dealers, are back this year, said Bonanni, tion among those remaining continues this fall with a new joint along with Nike and Paine Webber, among others. venture between Raycom Sports Inc. and Rasmussen Communica- Last season, ESPN scored a 1.7 overall rating, and a 1.9 rating in tions. They will carry a package of Big Ten Conference games, to prime time, the fourth consecutive year its prime time ratings rose. which Rasmussen holds the broadcast rights. Raycom, holding the "The Big Ten really helped our numbers," said Bonanni. rights to ACC, Big Eight, PAC -10 and Metro Conference basket- Mike Patrick, Bob Carpenter, Tim Brando, Roger Twibell, Jim ball, has extended by three years its joint venture with Jefferson - Kelly and Mike Gorman will handle the play -by -play, while Dick Pilot Teleproductions to carry the ACC through the 1993 -1994 Vitale, Larry Conley and Bill Raftery will provide color. season. USA Network will carry 20 college games this year, down from Raycom and J -P are in the third year of a five -year $35- million the 32 it carried last year. Its season begins with the tournament of deal for the ACC, which averages out to $875,000 in rights fees paid Coast to coast hoops

ABC Radio Network Big South conference tournament fin- NBA: All -Star game and best-of- seven- als. game NBA championship finals. games including 10 exclusive Big East conference games. Final 33 NCAA WTBS(TV) Atlanta ABC -TV tournament games through Final Four NBA: 50 regular season games and 26 College: 20 regular season games fea- and championship. playoff games; preseason tournament turing exclusive Big Ten games and in Madrid featuring Boston Celtics and championship games from three other ESPN three European teams and All -Star Sat- major conferences-Southeastern, Pa- College: 211 games including 173 reg- urday, with Slam Dunk and Long Dis- cific-10 and Big Eight. ular season games featuring teams tance Shootout contests. from 29 conferences and 20 first -round BET NCAA tournament games. USA Network College: Seven regular season games College: 20 games, featuring Decem- and tournament action from black col- NBC -TV ber Tournament of Champions hosted lege conferences. College: 19 games including three reg- by University of North Carolina, Char- ular season ACC games and ACC lotte. CBS -TV championship, five Notre Dame and NBA: 15 regular season games and four DePaul games. WGN -TV Chicago approximately 20 play -off games, de- College: 26 regular season games pending on how long each best- of -se- FNN -SCORE from independents DePaul (16 games) ries lasts. College: 23 regular season College: 35 regular season games and and Notre Dame (10 games).

Broadcasting Oct 24 1988 37 BASKETBALL 88 each year to each of the eight ACC teams. That figure is on par with Radio: Team exposure some NBA teams. ABC Radio's new two -year contract to carry the NBA All Star Game But rights figures are not always a good indication of the sport's and the championship series is the only radio network carrying the health on the college level, said Haines, because in the majority of NBA. It will be the third year ABC has carried the All Star game and cases, the syndicators have made revenue -sharing agreements with the fifth time it has carried the finals. On the local level, most teams the conferences. And in most cases, Raycom barters advertising will get full season carriage but no rights fee for their games. time with stations, leaving themselves able to sell time to advertisers For the eighth consecutive year, CBS Radio will broadcast the in multiple regions. With everyone sharing time and revenue, the and finals, the "Final Four" and the fees paid by the broadcasters and cable services do not translate to NCAA regional semifinals network's NCAA coverage, which begins the whole worth of the product, said Haines. The fees, however, championship game. The March 23, in conjunction with Host Communica- said Haines, are in a "slow rise, maybe a little ahead of inflation." on is produced tions, Lexington, Ky. Tentatively scheduled announcers for this On the advertising front, teams are joining forces to focus control games include Marty Brennaman, Quinn Buckner, Ted Davis, at the conference level. By selling entire conference broadcast rights year's Ron Franklin, Ledford, Ted Robinson and John Rooney. to syndicators like Raycom and Creative Sports Marketing, the Caywood will be broadcast live on April 3 from individual teams assure themselves wider exposure, not only to all The national championship the Kingdome in Seattle. CBS coverage will also include three the markets in the conference region, but to national broadcast and women's national semi -finals on March 31 and the cable television network audiences boon to recruiting, alumni games: two -a on April 2. support and fan attendance. national championship CBS will present two call -in talk shows: Some control the scarcity themselves. Mike Trangh- In addition to the games, conferences to air on ese, associate commissioner, the Big East conference, which retains Selection Sunday, an NCAA playoff preview scheduled March 12, and the Eve of the Final Four, set for March 31. its rights, said that if the Big East Television Network were to Mutual Broadcasting will provide 12 major college basketball produce only 10 Syracuse games for the Syracuse market, the result with doubleheaders making up the last three would likely be ratings around 27; on the other hand, producing 20 games over nine weeks, weeks. which are scheduled to begin Jan. games for that market, including nonSyracuse conference games, The network's broadcasts, with the individual colleges and not would produce ratings of only nine or 10. 8, are negotiated in agreements with the NCAA. will include Tony Roberts doing play-by- For syndicators, it is the combination of reach and ratings that is Coverage Lanier providing color. attractive to advertisers, said Haines. Because Raycom may be play and former NBA player Bob local radio and on regional radio networks, producing several games at one time, advertisers can reach 70% of College basketball on however, is healthy. A total of 243 games played by teams in the U.S. homes by purchasing spots across all Raycom's games. "You Missouri Valley conference, for example, will be heard on local put a local game on in the local area, and it is almost always going to radio stations this season; local radio will carry 240 Sunbelt Confer- beat the national game. That is where our success lies. We're able to games and 187 Big West (formerly the Pacific Coast Athletic sell to national advertisers as easily as the networks," he said. To ence Association) games. date, Raycom is 75% sold out, with advertisers including Anheuser Busch, General Motors, Apple Computers, Piedmont Airlines, Ford This "Special Report" was written by Peter Lambert, Motor Co. and Pepsi. Matt Stump and Rich Brown.

Georgetown University's Charles Smith puts one up against Seton Hall.

Broadcasting Oct 24 1988 38 BASKETBALL 88 The National Basketball Association CHICAGO ics and in the second year of a 10 -year contract, SportsChannel New England, the ÁBULLS) regional cable sports network with 975,000 subscribers in six states, will carry one exhibition game and 39 home games -all except those being picked up by CBS. Mike Atlanta Hawks Gorman will do play -by -play and Tom Hein - sohn will provide color commentary. WEEI(AM), in the second year of a seven - year contract, will broadcast every game - preseason, regular season and playoffs home, eight away). Atlanta Hawks WEEI is the originating station for a 55-60 - WFLD('rv) Chicago, in the third year of a station network covering 14 states. Johnny six-year contract, will broadcast 34 WGNx(TV), which holds the broadcast TV away Most will again be the play -by -play an- games and, possibly, six "wild rights in a one -year deal, will air 32 road card" home nouncer and Glenn Ordway will provide games. WFLD'S ability games. John Sterling will be play -by -play to broadcast the wild color commentary. card games is announcer, and Walt Frazier will provide dependent on how well the Bulls do in selling color commentary. (Prior to seats at Chicago Stadium. the 1984 -85 sea- Cary son, Turner Broadcasting which Jones, general manager of WFLD, System, said the Bulls owns the Hawks and cable superstation telecasts turn a modest profit, but "everything could be better." Sales for WTBSITVI Atlanta, broadcast most of the the upcoming season are going "pretty Hawks games over WTBS. Beginning with well," he said, adding that, as of the 1984 -85 season, however, TBS has tele- last week, 85% of the inventory had vised a national NBA package over its su- been sold. WLUP(AM) replaces WMAQ(AM) perstation and has sold the local rights to as radio originator this year, WGNX.) having signed a two - year rights deal with Last year, 15 games were offered on a the Bulls. Jim Dunham and pay -per -view basis over Prime Cable, John Kerr call the the games on television, cable service serving 157,000 subscribers in and the audio portion of their Atlanta. for telecasts constitutes the radio A spokesman the team said that broadcast. response to last year's games was excellent, but a decision has not been reached about Charlotte Hornets whether to offer a similar deal this season. A decision is not expected to be made until One of the NBA's two 1988 expansion February 1989. teams, the Hornets have made an unusual WGST(AM), which holds the radio rights deal in having a college sports syndicator, and is in the final year of a three -year deal, Creative Sports Marketing, handle the tele- will carry all preseason, regular season and vision distribution of the team's games. playoff games. Its coverage began with the CSM and originating station wccB(TV) Char- Oct. 14 game against the Boston Celtics in lotte have arranged a nine -station broad- Worcester, Mass. WGST is the originating cast TV network throughout North and station for a network of 30 stations. John South Carolina and Virginia, which will car- Sterling will call the games when he is not ry one home game -the season opener- Cleveland Cavaliers doing so for wor.x; otherwise, that job will and 30 away games, all featuring play by be handled by Steve Holman. play announcer Gary Sparver and color The Cleveland Cavaliers this year have re- commentator Mike Pratt. According to tained their radio and television rights. A CSM, Katz Sports, in a 50 -50 barter arrange- 30- station group of affiliates will carry the ment with the stations, has already sold radio feed that the team will originate. Joe 98% of the advertising inventory. Tait, who handled play-by -play for last No regional cable agreement has been year's radio rights holder, WWWE(AM) Cleve- made yet, said CSM President Bray Cary. land, will announce for the Cavaliers this However, he said, a deal with Washington - year over WRMR(AM). The team will distrib- based Home Team Sports, which reaches ute all eight preseason and 82 regular - Charlotte, for 12 additional home games is a season games. possibility. This is the second year the Cavaliers All the Hornets' pre -season and regular have retained TV rights. Twenty road season games will be heard over a 36 -sta- games will be shown on WQIO(TV) Shaker tion radio network, headed by Jefferson - Heights, Ohio. Tait will handle play -by -play Pilot's WBT(AM) Charlotte. WBT(AM) Sports with former NBA forward Jim Chones as Boston Celtics Director Steve Martin will call the plays and color commentator. On nights when Tait is Gil McGregor will provide the color. announcing for television, Howard Kellman WLVI -TV Boston, in the fourth year of a five - will fill his seat in front of the radio mike. year rights deal, will carry all road games on Sales are up this year, the team reports, the Celtics' schedule this year, with the with about 85% of both the radio and TV exception of those games picked up by Chicago Bulls commercial time for the season sold. "We've CBS. Games will be called by Gil Santos worked out a deal with both the TV station (play -by -play) and Bob Cousy (color). WLvt- Under a long -term rights contract, SportsVi- and the radio stations to purchase the time TV is the flagship station of a five- station sion, a regional cable network serving 1.4 slot, and then we turn around and sell all of network spanning three states. million homes, will televise two preseason the ads," the Cavaliers' Dave Dunbrowski In the eighth season of carrying the Celt- and 36 regular season Bulls games (30 said.

Broadcasting Oct 24 1988 39 BASKETBALL 88

broadcast Nuggets games. As for radio, KOA(AM) Denver will settle for exposure; its deal does not include any ad revenue. As in the past, it will broadcast eight preseason games and all regular season and post -season play. Jeff Kingery will do the play -by -play, and Bob Martin is the color commentator. Ratings for the Nuggets have been good, with an average of eight for the regular season and a 12 in post -season. According Dallas Mavericks all to Mitzi Swentzell, vice president of broad- produce of the games, with Roger Blae- mire, vice president of marketing and Mavericks have signed a deal with cast for the Nuggets, the team expects to The broadcasting, serving as executive produc- KTVT(TV) Dallas to carry 63 regular season double its television revenue under this new er. Instead of deals, the next three years. The arrangement. straight rights the team away games over has what amounts to this year, barter agreements station will carry at least 20 games with both stations, where the team retains said Allen Stone, who handles the play -by- and sells roughly one -fourth of the 27 min- play for the team's telecasts and cablecasts. utes of advertising time per game, with a six-sta- the Last year the team put together stations retaining selling Texas, and the balance. tion television network throughout (Under the agreements, Louisiana. Stone the team has the Oklahoma, Arkansas and rights to the beer category and to some the network this auto said seven stations are on and soft drink sponsors, said Blaemire, with more may sign. Kwr is a regional year, and the stations selling most of the other ac- superstation, serving 3.5 million homes. counts.) Among the television sponsors this WsAP(AM) is sole radio outlet. Fort Worth the season: Miller, Subaru, local Ford dealers In both broadcast cases, the team retains and Jack in the Box. On the radio side, the Stone the rights and sells the advertising. Warriors have again this year bought time said the Mavericks have been sold out for on KNBR(AM) San Francisco. The team re- has found Detroit Pistons the past five years. The team tains the time within the radio broadcasts, since it selling advertising advantageous, Like last year, broadcast television cover- but splits the pre-game, half -time and post- other promotions and ties the ads in with age of the Pistons will be handled by WKBD- game spots with the station. Radio sponsors premiums. TV Detroit, although all television and radio this season include Chevron, Michelin, the team has a one -year deal On cable, rights are retained by the team. Home of the American Airlines, Jack in the Box, Califor- Entertainment to carry 40 with Home Sports Pistons since the 1973 -74 season, WKBD -Tv nia Lottery and Footlocker. games (39 regular season and one pre -sea- is now in the second year of a two -year deal son). The other home game is in the CBS with the team. There are two affiliates that network package. HSE also handled distri- will take part of the station's schedule of 25 bution of four Maverick playoff games that Pistons games. George Blaha will provide were distributed to cable operators on a play -by -play coverage of the games. A color pay -per -view basis. (HSE is a regional pay commentator has yet to be named. service within Dallas and a basic service Cable television coverage of 40 games farther from the inner core market area.) will be handled by ProAm Sports (also Stone said the team was pleased with the known as PASS), which enters the first year PPV results, with some 55,000 buy orders of a multiyear deal with the team this sea- over the four games. Cable systems price son. Calling the games on cable will be be the games between $10 and $15 each. Fred MacLeod and Tom Wilson. WWJ(AM) Stone will be joined by Bob Weiss, former Detroit enters its fourth year of Pistons cov- Houston Rockets NBA player and coach, on the television erage, with George Blaha, a 13 -year veter will broadcasts. Ted Davis handle the radio an, behind the mike providing the play -by- KTxH(Tv) Houston holds the broadcast TV play -by -play. play (a color commentator has yet to be rights to 39 out -of -town regular season and announced). The Pistons games are heard five pre -season games, including all but one on a radio network of 18 stations. of the Rockets away games. Regional sports A resolution of a conflict between cable network Home Sports Entertainment WWJ(AM)'S University of Michigan schedule will carry all but one of the 40 home games. and the early part of its Pistons schedule The remaining two games will be on the has yet to be worked out. CBS -TV schedule. Announcing for KTxH will aNISINSINS EMS Nis be Bill Worrell and ex- Rockets coach Tom Nissalke, with Ron Franklin providing play- by -play. Worrell and McCoy McLemore will i/' o Golden State Warriors cover the games for HSE. Denver Nuggets Ratings for the xTxH broadcasts last year The Golden State Warriors have added a were up 11% from the previous year, report- This year the team retained its broadcast second television rights holder this sea- ed the station, and ad sales this year are up rights, opting to barter ad time to television son-Group W's KPDt(TV) San Francisco, the 19 %. The KTXH contract extends through broadcasters. Of the Nuggets' 40 away CBS affiliate in the market. The station has the 1992 -93 season; this is the last year of games, independent KTVD(TV) Denver will air an initial two -year deal, calling for coverage HSE's five -year contract. 30 and KMGH -TV Denver will broadcast 10. of 18 regular season games this season. Radio coverage of all regular season The stations get 15 minutes per game to Independent station KICU -TV (ch. 36) San games will be by KTRH(AM) Houston. The sell, and the team gets 20 minutes. In the Jose, with two years left on its current team buys time from the station and broad- Colorado Springs market, iou M -TV will carry Warriors contract, will reduce its game load casts all but playoffs or games that conflict all 40 of the away games. For TV, the play - to 22, from 30 telecasts last season. But with with the Houston Astros schedule. Radio by -play announcer is Eddie Doucette, and the addition of xPDC, the team is boosting its play -by-play is presented by Gene Peterson color will be handled by Dan Issel. Previous- television coverage from 30 games last sea- with the help of Jim Foley, Rockets director ly (for 14 seasons), KWGN(TV) Denver has son to 40 games this season. The Warriors of communications.

Broadcasting Oct 24 1988 40 BASKETBALL 88

strong draft, considered by many to be one WQAM(AM) Miami, which, as flagship for sev- of the best in history. Rookie players for the en more Florida stations, will carry the regu- Clippers this year include Danny Manning lar season games in English. Spanish - from Kansas and Charles Smith from speaking people make up approximately Georgetown. half of "Miami proper," said the Heat's vice president of sales and broadcasting, David Axelson, a nine -year veteran of the game, Los Angeles Lakers having held similar positions with the Sac- ramento Kings (formerly Kansas City Kings). Broadcast television and radio coverage of WBFS -TV Miami bought the Heat's broad- the Los Angeles Lakers has been arranged cast TV rights and will carry four preseason Indiana Pacers by the team, which retains the rights to all and 21 regular season games over a seven - station network in Florida, Alabama and Wx1N(TV) Indianapolis is flagship for games. On cable, Prime Ticket, a Los Ange- the the Georgia. three -station television network broadcast- les -based regional sports channel principal- On the cable side, SportsChannel Florida ing 23 away games of the Indiana Pacers. ly owned by Lakers owner Jerry Buss, holds will carry one preseason game and 30 Bill Hazen is doing play -by -play for the first the cable rights and will televise 30 regular home games and 10 away games in the year, joined by Bob (Slick) Leonard, in his season games and any post- season action. regular season. Both the broadcast and ca- fourth year as color commentator. For the Chick Hearn will do the play -by -play and ble deals are in length. Going first time, the team this season is retaining Stu Lantz will do the color commentary. five years with simulcasting, broadcast TV, cable and all broadcast rights. Season -long sponsor- KHJ -TV, the broadcast carrier of the Lakers radio will all share announcers Sam Smith, ships are more than 50% sold, according to play -by -play, and Eric Reid, color. Sales on Greg Jamison, vice president of business all fronts have been "extremely good," with operations; major advertisers include Coca - more Cola and Miller beer. than 90% of inventories sold, said Axelson. In the last year of a three -year agreement, W1BC(AM) is originating games for the Pac- ers' 25- station radio network. Mark Boyle is announcing the play -by-play and Clark Kel- Milwaukee Bucks logg will be doing color. The spots that W1BC WCGV -TV Milwaukee, in its first year cover- has available are selling at about the same since the 1977 -78 season, is in the fourth ing Bucks basketball and the first year of a pace as last year, a but at higher price, year of a six-year contract. The station will three -year rights contract with the team, according to General Manager Roy Cooper. televise 40 road games this season, three will broadcast 30 road games and a still- pre- season and 37 regular season. Hearn undetermined number of playoff games. returns for his 28th year as play -by -play man, and Lantz, in his second year, will handle the color commentary. Walt Baker, Iii_ vice president and director of programing at LOS ANGELES the station, said all of KHJ -Tv's spots for the games have sold out, with the Lakers' back - UPPERS to -back championships "keeping ad prices on the incline." KHJ -TV is the flagship station for a seven -station network. Since 1977, the Lakers have been heard Los Angeles Clippers on KLAC(AM) Los Angeles, which is in the fourth year of a five -year contract. KLAC, the KTLA(TV) Los Angeles returns for the 1988 -89 flagship station in an 18- station network, Wcov-Tv is the originating station of a four - season as the broadcast television carrier will have Hearn and Lantz calling the action station network. Jim Paschke will do the and broadcast television rights holder of the for all preseason, regular and post- season play -by-play and Jon McGlocklin will provide color Los Angeles Clippers, with a new three - games. This year, for the first time, Laker commentary. year contract. In the first year of its new games will be broadcast in Spanish over WTMJ(AM), which holds the radio rights of a 24- contract with the Clippers, the station will radio station XPRS Tijuana, Mexico. and is the flagship station station air 20 games, 16 away and four at home. network in two states, will carry all 82 regu- Ralph Lawler will return for his second year lar season games, five exhibition games and as the play -by -play man, and Hubie Brown all playoff games. WTMJ has been covering is slated to provide color commentary. 44/ Bucks basketball since the 1968 -69 season. The Clippers will have cable coverage for Jim Irwin will call the play -by -play and Jon the first time with a two -year contract with McGlocklin will supply color commentary Los Angeles -based Z- Channel. The agree- when not on television. The Bucks renew ment calls for the channel to air 28 regular their contract with wrMJ on a yearly basis. season games, 22 at home and six away, with an option to pick up an additional five. Lawler will do the play -by -play and ex -Laker player and former Laker radio announcer New Jersey Nets Keith Erickson will do the color commen- The television rights to the Nets are held by tary. The Z- Channel holds the cable rights SportsChannel, a New York regional to the Clippers' games. cable sports network serving 1.3 million homes. KRTH(AM) Los Angeles will carry all 89 pre- SportsChannel, which is in the third year season and regular season Miami Heat of games for the a long -term agreement, will carry 39 home 1988 -89 campaign. The station's contract An NBA newcomer in 1988, the Miami Heat and 21 away games. The commentators will with the team is on a year -to -year basis, has covered all its radio and television be Steve Albert on play -by -play Bill and the Clippers retain and the radio rights. bases, so to speak, in signing a two -year Raftery on color. Post- season games that are Ralph Lawler will be KRTH. announcer for agreement with WAQI(AM) Miami, which will not covered by CBS or Turner The Clippers are Broadcast expecting increased au- carry all 82 regular season games in Span- System will be carried on SportsChannel. diences for this season's games due to a ish -this in addition to a five -year deal with The Nets retain the radio rights and also Broadcasting Oct 24 1988 41 BASKETBALL 88 Philadelphia 76ers The broadcast TV rights to the Philadelphia 76ers games are held by wPHL -TV Philadel- phia. The station is in the fourth year of a six-year contract, and carries all (45) away games with the exception of those that conflict with CBS carriage. The 76ers retain broadcast rights. Color commentator for the broadcasts will be former New York Knicks retain a minority portion of the commercial produce and market the radio broadcasts. coach Hubie Brown, and subbing for Brown avails, said Al McCoy, the team's director of According to Nets spokeswoman Margo broadcasting, who also handles the radio Sullivan, the Nets will once again broadcast and television play -by -play. The Suns retain all regular and post- season games with time the radio rights and produce the radio purchased on WNEW(AM) New York, and this broadcasts for an eight -station network. year have also added WBUD(AM) Trenton, McCoy said that radio advertising "is virtu- N.J., to insure coverage of the entire Nets ally sold out," and that television "is close to market. The radio announcers will be How- a sellout." ard David for play -by -play, Jim Spanarkel for Dimension Cable, the Times Mirror - color and Mike O'Koren, who is new this owned system serving Phoenix, has six year, for features and second color. years to go on its cable contract with the when he has CBS color commentary com- Suns. It will carry 15 home and five away mitments will be former 76er Steve Mix. games this year. Play -by -play will be provided by Neil Funk. McCoy will be joined on the broadcast by Upfront ad sales for the games are "good," Dick Van Arsdale, who will handle the color according to Steve Mosko, vice president commentary. On Dimension, George Allen and station manager, considering that the will handle play -by-play and Joe Gilmartin 76ers didn't make the playoffs last year and will provide color. that ratings "weren't great." According to Mosko, ad dollar boosts over last year are attributable to an increased number of portlnnil sponsorships rather than a unit rate increase. The telecast's major advertiser, Miller beer, is sponsoring the tipoff, an MVP award and a fourth -quarter shoot -out. Radio WMMR(FM) ll station is also sponsoring a 30- New York Knicks second health tip at halftime. 1 Prism, Phila- Cable rights are held by the troiIblazer/ Madison Square Garden Network Corp., a delphia -based regional sports and movie Gulf + Western subsidiary, owns the New service. Prism has rights to 41 home games, York Knicks and the Madison Square Gar- minus any covered by CBS or any conflict- Portland Trailblazers den Network, a regional cable sports net- ing with CBS coverage of other NBA action. work serving 2.4 million homes. So it should Prism has been covering the team for 12 Once again the Trailblazers are retaining all come as no surprise that MSGN will again years and is currently in the fifth year of a television (broadcast and cable) and radio be at the heart of the Knicks' television - 10 -year contract. The 76ers retain rights, rights. KOIN -Tv Portland, Ore., will air 20 radio plans for the upcoming season. MSGN with Prism selling advertising time and away games, and the Trailblazers are dis- will telecast 53 regular season and two pre- splitting the revenue 60 -40 with the team, tributing 15 home games to 11 cable sys- season games (42 home and 13 away), plus net of expenses. Currently Prism has sold tems in Oregon and soi.thwest Washington. any post- season games that CBS does not. seven minutes per game, which is on par Three of those cable systems that do not MSG, which holds all television and radio with last year but short of the 15 per game it carry KOIN -TV will air all 20 away games rights, has contracted with MCA's WWOR -TV has targeted. Providing play -by-play is Jim (KoIN -Tv gets a few minutes to sell, with the Secaucus, N.J. (New York), to broadcast 24 Barniak, with Hubie Brown providing color. Trailblazers retaining the bulk of the inven- regular season away games. Of the remain- When Brown's CBS duties conflict, ex -76ers tory.) The team charges cable systems a ing five away games, one will be televised coach Matt Gukas will handle the color. per -game, per- subscriber fee for the games. by CBS, one will be off -limits because it is All sports WIP(AM) has the radio rights to Pat Lafferty and Steve Jones will call the scheduled during a time when CBS has all games, and is the originator for a 20- action. been guaranteed NBA television exclusiv- station network for the broadcasts. For the For radio, the Trailblazers have formed a ity, and three are part of the Nets' television 19 games for which there is a conflict with 30- station network led by KGW(AM) Portland packages. Philadelphia Flyers hockey, to which we that will air all 82 home and away games. Mary Albert and John Andaries return to also has rights (the Flyers own the station), The franchise uses its own audio satellite handle all television play -by -play and color, the games are aired on WDAS(AM). John Gur- network to distribute the games. Bill Schon- respectively. evitch handles the play -by -play, with a color ley is the radio play -by -play man, with Geoff When Emmis Broadcasting purchased commentator yet to be announced. Petrie providing color. According to Dennis WNBC(AM) New York so it could move its all- Paye, cable operations director for the Trail- sports WFAN(AM) to WNBC's frequency, it also blazers, the team has sold 100% of its ad purchased its 10 -year contract with MSG to Phoenix Suns inventory. carry Knicks radio broadcasts. In the second year of that deal, WFAN(AM) will broadcast The Suns have signed a new five -year deal Sacramento Kings one preseason, 69 regular season and any with independent KUTP(TV) Phoenix to carry post -season games. The 13 games that con- a minimum of 25 games during the regular The Sacramento Kings have a new televi- flict with WFAN's broadcast of the New York season. No pre- or post- season games are sion rights holder this season -Koplar Com- Rangers (National Hockey League) will be included. KTAR(AM) Phoenix is the originat- munications' KRBK-TV (ch. 31). The station, carried by MCA's WMCA(AM). Jim Karvellas ing radio station. with an initial three -year deal, takes over and Ernie Grunfeld call the radio action. The Suns sell the television rights but coverage from ABC affiliate KOVR -TV. KRBK-

Broadcasting Oct 24 1988 42 BASKETBALL 88

work's launch in April 1984, will cablecast SACRAMENTO 30 home games and all playoff games not covered by CBS Sports. Mel Procter will handle play -by-play, former Bullet guard Phil Chenier will handle color, and another KINGS former Bullet, Kevin Grevey, will act as a SEATTLE third announcer. There will be a half -hour SUPERSONICS pre -game show, Merchant's Tire Bullets Re- port, which will be hosted by Chenier and Grevey and will feature interviews with coaches and fan TV will air 30 regular 'season games this said Norden, with KIRO retaining all ad dol- call-ins. WDCA(TV) Washington is season, up from 20 games a year ago. On lars except for a "minimal" amount given to in the first year the radio side, Group W's KFBK(AM) Sacra- KTzz. Jimmy Jones will provide play -by -play mento has just renewed its rights pact, and Jim Marsh will offer color commentary covering the full 82 -game regular slate and on the television broadcasts. five of seven preseason games, for another KJR(AM) Seattle, which is owned by Su- three years. Sponsors in both radio and personics owner Barry Ackerly, will act as television this season include Taco Bell, the originating station for an eight -station Burger King and Budweiser. Additional network that will broadcast 82 regular sea- television sponsors include Coke, Jack in son (41 home, 41 away) and seven pre- bNete° the Box, Toyota and AMC /Jeep /Eagle, season games. Radio play -by -play will be by while BMW will run a schedule of radio Bob Blackburn; Kevin Calabro will provide spots. color. of a two -year contract with the Bullets and retains the television broadcast rights. The station sells ad time in conjunction with Capital Center Sales and shares revenue Utah Jazz after expenses. WDCA will carry 28 away SAN ANTONIO games and will also have Procter and Chen - KSTU(TV) Salt Lake City is in the first year of a ier as announcers. three -year agreement as the exclusive tele- WWDC(AM) Washington is the flagship for vision broadcaster of the Utah Jazz. The the Bullets' eight -station radio network and station will carry 20 road games and six is in the third year of a three -year contract. home games at the Salt Palace. Rod Hund- There will be 82 regular games (41 home ley will do play -by -play for all the broad- and 41 away) and three exhibition games, San Antonio Spurs casts, as well as for all the radio broadcasts which will all be carried on WWDC with and cable games. Utah Jazz director of Charlie Slowes providing the commentary. Broadcast television coverage of the San broadcasting Carl Arky will do color on the Antonio Spurs will be handled by KSAT -TV games carried by KSTU. The team and the San Antonio. KSAT -TV is now in the second station also have an agreement to produce season of its year -to -year deal with the team. Announcers for the station's schedule of 15 games has yet to be determined. College Cable coverage of 74 games is being han- /UTAH dled by two Rogers Cable -owned channels: Conference SportsChannel will televise a total of 39 away games. SportsChannel sells for $10 Lineups per month. First Choice, the Rogers pay - per -view service, will offer roughly. 35 home Jazz -related events throughout the year, in- games at a cost of $17.95 per game. cluding a highlights special and a weekly On the radio, WOAI(AM) will carry all 82 Atlantic Coast regular season games, in addition to eight show. The team, retains all television and preseason games. A network of eight sta- which Conference radio rights, will carry 26 additional games tions will take a feed of the station's cover- Clemson University, North Carolina State age. on the Jazz Cable Network, a regional sports run as a venture with Tele- University, University of North Carolina, Spanish-language coverage of 43 Spurs network joint Communications Inc. Zelmo Beaty, who Georgia Institute of Technology, University games will be handled by KSAH(AM) San of Maryland, Antonio. played for the Utah Stars of the American Wake Forest University, Duke Basketball do color. University, University of Virginia On -air play -by -play coverage of Spurs Association, will KISN(AM) is in the first year of a two -year games (except those seen on KSAT -TV) will agreement as for the be handled by Dave Barnett. The Spanish originating station Raycom Inc. and Jefferson -Pilot have ex- network. radio play -by -play will be handled by Ar- Jazz's 15- station regional radio tended their joint venture through the 1993- mando Quintero. The station will carry all eight preseason 94 season to produce and syndicate 37 reg- games, along with the team's 82 regular ular season and seven ACC tournament season games. On games running on broad- games to 32 stations in Maryland, Virginia, cast TV or cable, KISN will broadcast the North and South Carolina and Georgia. Seattle Supersonics audio feed; on the rest of the broadcasts, ESPN will carry 11 of those J -P /Raycom- Hundley will be joined by Dave Blackwell. produced regular season games in markets KIRO -TV Seattle holds television rights to 27 outside the conference and will carry the away and three home games, according to seven tournament games on a tape-delay station General Sales Manager John Nor - Washington Bullets basis. ESPN will also originate and carry 10 den. Four of the games will be produced by other games, most at 9 p.m. NYT, on KIRO and aired on KTZZ -Tv Seattle. KIRO's Home Teams Sports, the Washington - Wednesdays, Thursdays and Fridays. NBC, current three-year contract with the team based regional cable sports network, which with first pick on national ACC rights, will expires at the end of this season. Advertis- has had a long -term exclusive regional carry nine regular season games and will be ing this year is already about 60 % -70% sold, agreement with the Bullets since the net- the only broadcaster of the ACC tournament

Broadcasting Oct 24 1988 43 BASKETBALL 88 Report showed Metro's Raycom Inc. bas- championship game. CBS will air five regu- ketball package to be the nation's highest - lar season games. Big Eight Conference rated syndicated sports programing and University of Colorado, University of Iowa fifth- highest -rated programing among all State, University of Kansas, Kansas State nationally syndicated TV programing last University, University of Missouri, Universi- February, the Metro Conference again Atlantic -10 ty of Nebraska, University of Oklahoma and teams up with Raycom this season to dis- Oklahoma State University tribute 21 regular season and three tourna- Conference ment games to 20 stations in 18 markets in the mid -Atlantic and Southeastern regions. Duquesne University, George Washington Raycom Inc., in the third year of a four -year University, University of Massachusetts, ESPN will carry five regular season games contract, will syndicate 22 regular season the conference Pennsylvania State University, University of games and in addition to carrying seven tournament games, in- championship game. The three broadcast Rhode Island, Rutgers University, St. Jo- cluding the conference championship TV networks will each carry "several games seph's University, Temple University and game, to 24 stations in 16 markets. ESPN involving a Metro team," and one confer- West Virginia University claims the cable- exclusive rights to Big the ence game will appear on the USA Network. Eight conference games. Its schedule will Creative Sports Marketing Inc. will syndi- include an early- season appearance by the cate 25 Atlantic -10 games to 15, possibly defending national champs, the University 19, stations. A total of 42 games will be of Kansas, in the Great Alaska Shootout, as Missouri Valley televised locally through a combination of well as a Feb. 15 NCAA championship re- CSM and team -by -team deals with TV match with Oklahoma. Conference broadcasters. Another 35 games will be car- Bradley University, Wichita State Universi- ried on regional cable sports channels, in- ty, Minois State University, University of cluding SportsChannel New England, Big Ten Conference Tulsa, Drake University, Creighton Univer- Home Team Sports and Madison Square sity, Indiana State University, Southern Illi- Garden Network. A total of 180 conference University of Illinois, University of Indiana, nois University at Carbondale and West and interconference games will be aired on University of Iowa, University of Michigan, Texas State University local radio. Nationally, the conference that Michigan State University, University of saw two of its teams, Temple and Rhode Minnesota, Northwestern University, Ohio In the third year of a three -year agreement, Island, make the NCAA Final Four last sea- State University, Purdue University and Creative Sports Marketing will produce and will this season find two of its games son University of Wisconsin -Madison syndicate a package of 20 games to broad- televised on NBC and one game each on cast TV stations throughout the conference CBS and ABC. The combination of ESPN Beginning a joint venture this season, Ras- region. SportsVision Chicago will carry 15 (six regular season games, plus the confer- mussen Communications Management regular season conference games and one (two ence championship), USA Network Corp. (RCM) and Raycom Inc. will together conference game, and Home games) and -independent games), FNN -SCORE (seven produce and market a package of 10 Big Sports Entertainment, Prime Ticket and will carry perhaps SportsChannel America Ten games to 43 stations in 36 markets. other regional cable sports channels will Atlantic -10 games. more than 20 Rasmussen has held conference rights also carry conference games. The confer- since 1986 and brings to the deal additional ence reports 243 radio broadcasts of games arrangements with individual team regional involving conference teams scheduled in broadcast TV networks, to be served by the the region (with 56 conference games joint venture: Iowa (20 games), Illinois (17 counted twice in that total). Nationally, Big East Conference games) and Purdue (15 games). Each team CBS -TV will carry one MVC game, ESPN is allowed to make deals for 28 games, plus will carry six, USA Network will carry two, tournaments outside the continental U.S. Boston College, University of Connecticut, and superstation WGN -TV Chicago will car- As exclusive national network for the Big ry two. Georgetown University, University of Pitts- Ten, ABC -TV will carry seven conference burgh, Providence College, St. John's Uni- games and four interconference games in- versity, Seton Hall University, Syracuse volving Big Ten teams. CBS will carry one University and Villanova University interconference game. ESPN will carry Pacific -10 Conference eight games in its 9:30 p.m. (NYT) Monday Univer- With the conference retaining its own schedule and three games in its 10 p.m. University of Arizona, Arizona State rights, the Big East Television Network will NYT Wednesday schedule. sity, University of California- Berkeley, Uni- syndicate an average of 10 games for broad- versity of California -Los Angeles, University cast TV in eight markets, while also provid- of Oregon, Oregon State University, Univer- ing production for 60 other games arranged sity of Southern California, Stanford Univer- by the individual teams' markets. But com- sity, University of Washington and Wash- bining local broadcasts with carriage on ington State University regional cable sports channels- Sports- Channel New England (30 games), Madison Distributing a package of 27 regular season Square Garden Network (23 games), Home and seven conference tournament games to Team Sports (14 games) and the Sunshine Metropolitan 17 stations in 15 markets, Raycom Inc. has Network in Florida (15 games)-games in- also arranged national television carriage volving Big East teams will be seen in 20 Collegiate Athletic agreements almost identical to last sea- local markets. National carriage of the Big son's -three games on CBS, three on NBC East will be heavy with CBS carrying 10 Conference (one fewer than last season), 10 on ESPN regular season and three tournament and three on USA Network-with the addi- games, ESPN carrying 22 games and super - University of Cincinnati, Florida State Uni- tion of four games to be aired on ABC, one station wwoRlTV) Secaucus, N.J., carrying versity, University of Louisville, Memphis of those being the conference champion- six or more games. Like top syndicators, State University, University of South Caroli- ship. The USA Network games will include Raycom Inc., Creative Sports Marketing na, University of Southern Mississippi and Arizona's participation in the Tournament and Jefferson -Pilot Teleproductions, the Big Virginia Polytechnic Institute of Champions in Charlotte, N.C. All told, East Network generally barters advertising said the conference, 53 games will be car- time, retaining six out of 20 minutes. Reporting that A.C. Nielsen's Cassandra ried on television.

Broadcasting Oct 24 1988 44 Development of new syndicated shows under way Game shows and reality - over -inventoried," and with the soft national projects it will take to the syndication mar- based programs predominate, spot market, they're hard pressed to come ket or other media, such as the networks or as producers vie to fill up with the cash for new shows. cable. "The new season is so staggered it openings in tight market Some distributors suggest that the tight won't be for a couple of more weeks that we marketplace is forcing them to be more get a true reflection [of it]," he said. "It's a The 1989 lirst -run program development selective in the shows they develop. Dirk confusing marketplace," made even more season is in full swing after a delayed start. Zimmerman, president, Group W Produc- confusing by the long -term commitments The new flock of programs for winter and tions, said his company looked at over 100 many stations have made to such programs fall 1989 run the gamut from early daytime projects this year and will bring two to as Wheel of Fortune, Jeopardy! and USA to late night. The list is dominated by game NATPE. A year ago, the company looked at Today: The Television Show. shows, as syndicators anticipate the failure nine projects and brought two to NATPE. A survey of syndication companies last of many of this season's crop, as well as Robert Jacquemin, president, Buena Vis- week has produced the following list of new reality -based programs, in an effort to cash a Television, said that the Disney subsidiary programs (by program category) so far be- in on the success of such programs as Fox's has not decided which of six or seven new ing offered for the 1989 season. It should be A Current Affair and America's Most Want- ed. The list also includes several talk shows, a smattering of children's animation programs and game shows and a court show from dick clark productions, as well as a weekly sports magazine show from Select Media, titled / nsport. Select Media has signed Ahmad Rashad and Robin Swaboda to co -host the new sports magazine program, targeted for weekend access, and will bring a pilot to the NATPE convention in January for availability next fall. The cash -plus -barter program will be a venture of the merging Select/Mal- tese companies and Insport Productions Inc. Syndication program development has been delayed this year, largely due to the staggered new season, whose start has been hindered by the six- month -long writers' strike, a later than usual summer Olympics, the World Series and elections. That, in turn, observers suggest, has prevented syndicators from getting an early read on what's hot and what's not. Still, early returns seem to suggest a lot of the current season's new batch of shows won't be back next year, prompting distribu- Turner: it tors to come up with replacements. "There Color committed are more [new program] failures this year at Turner Broadcasting has struck what may be the biggest deal in the history of the color this point than ever before," said Richard tinting of black and white movies. Over the next three to five years, American Film Kurlander, vice president, programing, Technologies will transform up to 180 black and white classics such as "Jailhouse Rock," Petry Television. He cited a number of "Mutiny on the Bounty" and "Woman of the Year" from TBS's 3,300 -title MGM library into color shows as having "severe problems," includ- features, using a process it calls "colorimaging." That work will occur at the rate of 24 -36 ing USA Today, Group One Medical, Fam- films per year. The deal calls for a minimum of 72 films to be "colorimaged." Given an ily Medical Center, On Trial and Live with average tinting cost of $300,000 per film, AFT values the deal at $22 million -$55 million. Regis and Kathie Lee, as well as practically AFT has colored seven films for TBS over the past year and is working on five more. all the new game shows, particularly Fam- Among those films is "Casablanca," which Turner will debut in color on Nov 8. ily Feud, but also Relatively Speaking, So far, Turner has tinted 34 MGM films. Prior to the deal with AFT, TBS's largest coloring Sweethearts, Wipeout, The Gong Show and deal was with Color Systems Technology If the options in that deal are exercised, up to 100 The New In Liars Club. terms of first-run, films will be converted to color. Adding the 34 films already colorized to the options TBS has Kurlander said, "there is not a single hit. to colorize up to 280 more, Turner will have contracted for colorization of just under 10% of its The best performers are turning in only film library. marginal ratings. It's very distressing." TBS has been public with its desire to color parts of the MGM library since it was The likelihood that many of this season's purchased in 1986. new crop of first syndicated -run programs Roger Mayer, president of Turner Entertainment Co., said that TBS is also studying AFT's will a fail suggests that lot of development recently developed tape -to -film colorimaging process that could allow for theatrical exhibi- opportunities exist for next season. But in tion of colorimaged films. That process gives the films higher resolution on a bigger screen. fact, many in the business, like Fox Televi- An unacceptably grainy appearance to color versions of black and white movies shown in sion Stations President Robert Kreek, are movie theaters has prevented attempts to seek that window for such product. The AFT finding that "it is much more difficult to sell process is being developed for theatrical distribution of colorimaged films, as well as in programs" in syndication than ever before. anticipation of the arrival of HDTV. Kreek cites two factors: "Stations are largely

Broadcasting Oct 24 1988 Ac noted that many more new program an- of Group W Television and Group W Pro- romance game show similar to Lorimar's nouncements are expected between now and ductions. Love Connection. MGM is targeting a possi- the start of NATPE, Jan. 24 -27, 1989. All American Television is planning to ble January 1989 launch if station sales o launch Wanted by Crime Stoppers, a half - warrant. Michael Berger hosts the show. New reality shows in the marketplace for hour version of its hour-long special of the Straight to the Heart will be sold on a 1989 include: same name. The show is expected to be straight barter basis. Crime Watch Tonight, which Orion launched in fall 1989. Multimedia Entertainment has sched- Television offered last season but for which uled Jumble for fall 1989. The half-hour they did not get enough clearances to pro- New game shows being offered for 1989 strip, derived from the popular newspaper ceed. The show's format has been altered include: game, will be sold on a barter basis. slightly to a more "let's catch the bad guy" Stop the Music, from Orbis. D.L. Taffner will launch two game approach than last season's straight crime Betcha!, described as an "event" game shows in 1989, Talkabout, scheduled for news approach. The company recently show, from Viacom. January, and 5- 4 -3 -2-Run, a children's game signed veteran CBS newsman Ike Papas to Couch Potatoes, from Group W, in as- show slated for a fall launch. This marks the anchor the half-hour strip, to be offered on a sociation with Saban Productions, is sched- first entrance into the U.S. game show mar- cash -plus -barter basis. The show has been uled for January 1989 launch. The half-hour ket for the New York -based company, which purchased by WWOR -TV New York and the strip will be offered on a barter basis. The does much of its business overseas. Talka- Gaylord station group. WWOR -TV owner show tests the contestants' knowledge of bout, a half-hour strip, will be sold on a cash MCA and Gaylord are equity participants in television trivia, with a celebrity cameo ap- basis when it launches in January and on a the show, and Orion Television Syndication pearance in every episode. cash -plus -barter basis effective the follow- President Scott Towle said one more group Boggle is the first show developed under ing fall. owner may be brought in as an equity part- the recent exclusive deal between Martin- Orion has optioned a remake of Name ner. The show is produced by CTP Inc., dale /Gilden Productions and Parker Broth- That Tune, with Sandy Frank, but will not New York. ers. The show will be sold on a barter basis. bring it to market in 1989. Orion may, The Investigators, from Tribune and Under the agreement, Martindale/Gilden however, produce a pilot for the 1990-91 Geraldo Rivera, a one -hour weekly investi- has access to over 1,000 Parker Brothers season. gative program to start in April 1989. Rivera game properties to develop into series. Lorimar Telepictures is in the process of will host the program, which is designed to Casablanca IV will launch Celebrity developing a pilot for a strip slated to launch allow participating stations to develop local Secrets in fall 1989. The show, hosted by in fall 1989. Kline and Friends, producers of stories for the show. Tribune will offer Inves- Bob Eubanks, is described as a reality - Win, Lose or Draw, will produce the series, tigators for cash plus barter, and intends to based, celebrity talk/game show. The show, tentatively titled Third Degree. The show is expand the weekly version to a strip when produced in association with the Bud Gran - described as a contemporary version of a enough stories have been developed. off Company and Mac III Productions, will panel game show. Tabloid, from Paramount, is in the be sold on a cash -plus -barter basis and is MCA also has a game show in the works, but a company source would give no targeted for early fringe and access. works, as does ABR Entertainment Co., details on the show. Sources said the corn - MGM/UA's offering for fall 1989 in the which is looking at a late night show de- pany was looking for a group station deal game show genre is Straight to the Heart, a scribed as a half-game /half -talk show. before announcing the proposed strip. Crime Diary, from Quintex Entertain- ment. Quintex has also announced the reali- Week goes to NBC, CBS takes news ty -based America's Lost and Found, to be Boosted by two games of the World Series, week four (ended Oct. 16) went to NBC when the produced by Susan Winston, former Good network pulled in a 15.7 rating and a 25.8 share. ABC, which broadcast games six and Morning America executive producer. seven of the National League playoffs, posted a 14.5/24 for the week. CBS closed out week Another, as -yet- untitled, tabloid pro- four with a 12.4/20.2. gram from Fox. Taken together, the three networks had a combined rating of 42.6/70, which works out to a A reality -based strip, to be announced HUT level (homes using television) of 60.9, or 55 million households. The 42.6 rating soon from Saban Productions, targeted for represents the networks' percentage delivery of all TV households during the week, or 38.5 prime access. Saban is also producing a million households. series of four live two -hour tabloid specials Nielsen Net Show Nielsen Net o Show

for prime time with Jack Anderson, under 1. 23.1/38 N Cosby Show 33. 11.0/17 C Blondie and Dagwood the umbrella title, American Exposé. Each 2. 22.9/36 N Nbrld Series, game 2 34. 10.9/18 C wseguy will be offered on a bartered basis with 12 3. 22.2/37 A N.L. Playoffs, game 7 35. 9.9/17 C CBS Friday Movie 4. 21.0/34 N Different Nbrld 36. 9.8/16 C High Risk minutes each to the station and Saban. Simon 5. 20.5/38 N Nbrld Series, game 1 37. 9.8/17 C Simon and King World is planning a January 1989 6. 20.0/33 A N.L. Playoffs, game 6 38. 9.7/15 A MacGyver launch for its reality -based tabloid show, 7. 19.5/33 C 60 Minutes 39. 9.6/16 C CBS: Debate Analysis Inside Edition. 8. 18.6/28 N NBC Monday Movie 40. 9.6/17 N NBC Friday Movie 9. 17.6/27 N ALF 41. 9.4/18 C Back on the Road w/Kuralt From King Features Entertainment lo. 17.2/32 A 20/20 42. 9.4/14 C Equalizer comes You Never Know, described as short 11. 17.1/26 C Country Music Awards 43. 9.2/16 A ABC Debate Analysis stories about "people who if they aren't 12. 17.0/26 N Unsolved Mysteries 44. 9.1/15 C 48 Hours 45. A ABC Family Theatre probably should be." The half-hour 13. 16.9/25 N Hogan Family 9.0/16 famous, 14. 16.8/28 A Monday Night Football 46. 9.0/17 C west 57th strip is scheduled for a fall 1989 launch. 15. 16.8/26 C Murder. She Wrote 47. 8.9/15 A Ultimate Stuntman Missing /Reward, a one -hour special by 16. 16.6/25 C 60 Minutes: Retrospective 48. 8.8/16 N Sonny Spoon. preview Group W, will be converted into a half-hour 17. 16.2/26 A ABC Sunday Movie 49. 8.7/15 N Destined to Live 50. 8.6/14 F America's Most Wanted response is favorable, said 18. 15.7/25 C CBS Tuesday Movie strip if station 19. 15.2/24 N Matlock 51. 8.1/14 N Magical Nbrld of Disney Group W Productions President Dirk Zim- 20. 14.9/26 A Full House 52. 8.0/12 F Married...With Children merman. Both the special and subsequent 21. 14.9/26 A N.L. Playoffs. pregame 7 53. 7.5/13 C Live! Dick Clark Presents series will be hosted by Stacy Keach. The 22. 14.5/25 A Mr. Belvedere 54. 7.2/12 A Incredible Sunday 23. 13.9/25 A N.L. Playoffs. pregame 6 55. 6.4/12 A All Star Celebrities: 88 \bte show features people or objects that have 24. 13.7/23 N Nbrld Series. pregame 2 56. 6.2/10 A America's Favorite Movie disappeared and the rewards offered for their 25. 13.5/25 A Perfect Strangers 57. 5.7/10 N Magical Nbrld of Disney return. In addition to Missing /Reward, 26. 12.8/20 N Highway to Heaven 58. 5.4/9 F 21 Jump Street 59. 4.8/7 F Gary Shandling Show Group W is developing Evening for a fall 27. 12.8/25 N Nbrld Series, pregame 1 28. 12.7/22 A Just the Ten of Us 60. 3.9/6 F Tracey Ullman Show 1989 launch. The half -hour show is slated 29. 12.5/21 N NBC Debate Analysis 61. 3.2/6 F Reporters for a prime access time slot and is expected 30. 12.1/20 C CBS Sunday Movie 62. 3.0/5 F Duet to supplement local P.M. /Evening Maga- 31. 11.9/19 N NBC Tuesday Movie 63. 2.7/5 F Beyond Tomorrow 32. 11.2/18 C Here Comes Garfield zine shows. Evening is a blend of entertain- C1988 Nielsen Media Research ment and information and is a joint project

Broadcasting Oct 24 1988 AA local. The show is being sold for early fringe and access time periods. First offering. Paramount announced last week the first project in a joint venture announced earlier this year between Paramount and the London -based production company, Revcom. In addition to the above shows, Lorimar - Paramount/ Revcom, in a joint project with the British Broadcasting Corp., will produce an is looking at a companion show for its live adaptation of the Jeffrey Archer novel, "Not a Penny More, Not a Penny Less," as a four-hour action Fun House, as well as a reality -based mini -series. game show. Both are half-hour strips and are slated for a fall launch if picked up. Scary special. Host Marc Summers will star in a half -hour Haloween special for Nickelodeon, entitled The Marc Summers Mystery, Magical Tour, Saturday, Oct. 29, 7 The one new court show project so far, as p.m. (repeated Monday Oct. 31, 7:30 p.m.). Summers will serve as co- executive producer yet untitled, is from dick clerk productions (with Steve Binder) of the program, which will feature an appearance by John Astin, for Viacom. Essentially it is a reformatting reprising his role as Gomez Addams on the 1960's series, The Addams Family. o into a half -hour strip of the You are the Jury network specials that appeared on NBC. The greatest" story. Directors International Productions, New York, announced last week o it will produce a six -hour documentary (at a cost of $7 million) entitled The Muhammad Ali Story. DIP was formed in 1984 as a partnership between John Cairns and Lindsey Clennell. Late night offerings so far for 1989 include: Exhibition deals have not been sewed up yet, but the producers expect the production to air The Arsenio Hall Show from Para- in 1990. mount, announced several months ago and already cleared in over half the country, scheduled for a January start. There are plenty of talk shows, cover- o After Hours (working title), a half-hour ing various dayparts, in development for New children's projects in the works in- late -night strip from Worldvision. next season. They include: clude: Off-Shore TV, produced by Saban Pro- Super Mario Brothers Power Hour, ductions for King World distribution. The A new daytime talk program starring from Viacom, a one -hour barter program half -hour comedy will be shown on a test Joan Rivers, to be produced by Tribune and based on Nintendo video game characters, basis in January 1989, and may have a distributed by Paramount, which also dis- announced in September for next fall. national roll -out in February. The show will tributes Tribune's successful Geraldo talk New episodes of Huckleberry Hound star the Hudson Brothers. show. Tribune's Cooper said the new show, from Worldvision. to debut next fall, is targeted for morning Group W will launch Bugsburg in fall daytime and is being offered for cash and In the half-hour weekly category, MCA -TV 1989. The half -hour animated series was two minutes of national barter. Tribune will launch a remake of the Lassie series in created by Filmation, and will be sold on a will produce, in association with Grosso - the fall of 1989. The show will be sold on a barter basis. Jacobson Productions, Behind the Shield: barter basis, with MCA keeping four min- LBS Communications Inc. will be dis- Talk, which will be hosted by Sonny utes and stations keeping three. Lassie will Cop tributing Police Academy: The Animated Grosso, a former New York City policeman be filmed at the Universal studios in Orlan- Series for fall 1989. LBS will have available involved in the "French Connection" case. do, Fla. 65 half-hours of the barter show. The barter The weekly, one -hour, all -barter program split of the Warner Brothers production is (available in January) will present discus- expected to be two- and -a -half minutes na- sions with police involved in famous cases tional, three- and -a -half local. and discussions of police -related issues. Buena Vista will be launching Chip and GTG Entertainment will launch an as- Dale's Rescue Rangers in the fall. yet untitled show with Beverly Sills in Sep- Claster will be syndicating Muppet Ba- tember 1989. The show will be "a combina- bies, most recently seen on CBS. tion of Dinah Shore and Mike Douglas, and Also slated for fall 1989 is It's Punky much lighter than Oprah or Donahue," said Brewster, an animated version of the former Bob Jacobs, president of marketing, GTG. NBC prime time show. The one -hour strip is slated for early fringe, o although Jacobs conceded, "We'll probably game shows for next year: have to take some morning slots." The show New children's Skedaddle, from Worldvision. is sold on a cash -plus -barter basis, with from Viacom, which keeping two minutes. A new project GTG with Doubledare, Barris Industries Inc. will launch Ken- pioneered the category Doubledare and Finders Keepers. ny Rogers, a one -hour strip set for a fall Family be launching Pictionary 1989 launch. The show will be sold on a MCA -TV will 1989. The show is an barter basis. Jr. in the summer of the popular board game of the The producers of A.M. Los Angeles, a adaptation of to Shelly Schwab, local morning talk show produced by KABC- same name. According Meet the man who's played -TV Enterprises, "The TV Los Angeles, have been talking with president, MCA show has clearances in New York, Los An- a million games various syndicators about a nationwide rol- geles, Houston, Dallas, Cleveland and Mil- lout. The show would be following the same Broadcast games are Norm Clavirs only is aimed at chil- route taken by Live with Regis and Kathie waukee." Pictionary Jr. and young adults, and the business. Find out about Lee, which ran on New York's WABC -TV until dren, teen -agers, strip is sold on a barter basis, with Bingo ExpressnA for television syndicated nationwide last month. half-hour MCA holding back two- and -a -half minutes Bingo Breakni for TV and cable Talk shows that have been in the talk and stations keeping four minutes. Mini Bingo" for rodio stage of development for some time include D.L. Taffner's 5 -4 -3 -s -Run (see above). Radio Racetrockn, for rodio Liddy, from All American Television, and Inspired by a segment from the Art Link - Pre -recorded games, ready to go to air. We the And So It Goes from King Features Enter- letter Show, which ran in 1960's, Kids custom print game tickets to build audience and is a tainment. Liddy, brought to NATPE last Say the Darndest Things half-hour strip advertiser loyalty. And generate bottom line had station Company. The year, has not only trouble with from the ABR Entertainment revenue with self -liquidating coupons. clearances but is also looking for a station to show, slated for a September 1989 launch, is Call Norm Clavir or Bob Ardrey today to get provide production facilities. And So It produced in association with Art Linkletter your game on for a first quarter boost. Goes, to be hosted by Linda Ellerbee, is still Productions and Ralph Andrews Produc- on hold, according to Homer Jolly, director tions. Kids Say the Darndest Things will be 1 -800- 443 -4258 of advertising, King Features Entertain- sold on a barter basis, with the split tenta- In California 1- 619 -564 -4393/ In Canada 1 -416- 438.3934 ment. tively set at two- and -a -half national, four

Broadcasting Oct 24 1988 47 Wireless cable operators look onward and upward

With a little bit of help from charged that the operators have pressured programers that don't sell to all parties "are Washington, programers and Wall programers not to deal with the potentially getting out from under the antitrust laws," Street, wireless operators competitive wireless medium. The opera- he said. believe they can go a long way tors leverage with the programers stems Not all the heat on cable is coming from from the fact that they are the programers' Washington. Wireless cable lobbyists have With systems up and running in several principal customers and, in some cases, the urged on an investigation of a five -state major markets and systems in the works for their owners, they said. (West Virginia, Texas, Maryland, New York several more, wireless cable has established "We're in for a fight. This is war and it is and Ohio) task force of the National Associ- a foothold in the television marketplace. But no place for the faint -hearted," said Robert ation of Attorneys General's Antitrust Com- if the multichannel pay medium is to gain a Schmidt, president of the Wireless Cable mittee into the alleged anticompetitive be- large and permanent place in the market- Association, in his state -of -the- industry havior of cable operators and programers. In place, according to those at the Wireless speech aimed at rallying the support, mone- a speech at the WCA convention, Charles Cable Association convention in Washing- tary and otherwise, of the WCA members. Brown, attorney general of West Virginia ton last week, it is going to need ready "I really believe that the public needs us." and head of the antitrust committee, said he access to cable programing, some help from "I'm not here to lead you up a blind hill," and his fellow attorneys general are "deeply the FCC and some capital. he assured them. But he warned those who concerned" about reports that the cable in- By turning up the legal and political heat, enter the business, "You better do it right, dustry is freezing out potential competitors the budding medium has been making head- you better do it with ethics .... We can win by refusing to provide programing, or mark- way in its struggle to secure the rights to only if you believe, only if you commit and ing programing available to competitors are offer popular cable programing services to only if you're willing to take the risk." artificially high prices. its subscribers, but, judging from talk at the That some wireless cable operators have Martin McCue, general counsel, United States Telephone Association, speaking on a panel, tried to recruit wireless cable operators to the telephone industry's current effort less to break down the barriers that block the é Cable Association telephone industry from offering cable services. Although it would appear there are many differences between the wireless industry and the telephone industry, he said there are similarities, chiefly their differences with the cable industry. "Our mutual cable adversaries say we alone should not even have the opportunity to speak where we do business," McCue said. Paul Sinderbrand, a Washington attorney representing Microband Companies, the biggest and most aggressive wireless cable operator, said the industry's problems at the FCC stem from the fact it is "blinded" by its L to r: Foster, Theroux, Murrin, Specchio and Mauszycki faith in the marketing. It "just doesn't want to see that the marketplace isn't working." convention, it still has a way to go before it been able to secure an ample supply of cable He called on the WCA members to push has all the programing it needs to compete programing is due, in part, to lawsuits or the for action on a proposal to increase the or at least effectively complement conven- threat of them and to hitting some of cable's power of microwave transmitters, a measure tional cable. political pressure points. Schmidt and other that, if adopted, would greatly increase the Wireless cable is also having a tough time wireless cable lobbyists have recruited some reach and potential audience of wireless at the FCC, according to some of the WCA allies on Capitol Hill, including Senate An- cable operators. He also noted that after five convention's 400 attendees. It is not that the titrust Subcommittee Chairman Howard years, the FCC may finally lift the freeze of FCC wants to discourage the development Metzenbaum (D- Ohio), Senator Albert new OFS applications. of the medium, it is just that the bureaucracy Gore (D- Tenn.), and Senator Larry Pressler "We are providing a service that the con- and its rigid procedures often frustrate oper- (R- S.D.). sumer wants...that is better than cable TV," ators' efforts to lease and co- locate a suffi- In a videotaped address to the WCA con- said Mark Foster, chairman of Microband. cient number of the 33 MDS, ITFS and OFS vention, Gore said wireless cable operators Foster declined to give out subscriber channels in each market to go into business. have common ground with the home satel- figures for Microband's three systems in TA Associates, the Boston -based invest- lite industry, which has also been frustrated New York, Detroit and Washington, but said ment bankers, and some former cable opera- in its efforts to get access to cable program- the number of the company's employes has tors were at the convention to talk about ing on "reasonable" terms. Gore said his bill grown from 35 to 575 in two years. The their investment in the industry, but, perhaps to guarantee backyard dish owners access to New York and Detroit operations have been partly due to the medium's troubles with the the cable programing was defeated, but that up and running for six to seven months, he programers and the FCC, the fact is inves- he would reintroduce it next year and called said, and they have a disconnect rate "of tors and bankers are not lining up to bet on on wireless cable to support it. under 2 %." the medium. Pressler (R-S.D.) told a Tuesday lun- Microband is the first wireless operator to Most WCA members consider access to cheon that he plans to introduce a bill in the gain access to the Disney Channel. In the programing their biggest problem and they next Congress that would require cable pro- first three weeks of a limited marketing plan see cable operators at the heart of it. gramers to make their product available to with Disney in New York, Microband has Throughout the convention, speakers wireless at nondiscriminatory prices. Cable achieved a 21% penetration for the service

Broadcasting Oct 24 1988 AR and other equipment cable programer customer for GTE, which $7, Foster said. Microband "has an costs of transmitters priced at systems can be put on the carries Detroit-based ProAm Sports and Los excellent relationship with Disney," he said. falls, and wireless or versus $1 Angeles -based SelecTV. James Theroux, president of Metropoli- air for $500,000 $200,000, smaller markets will be ripe tan Cablevision (MetroTEN), said, "Cleve- million, making Tulsa -based satellite television and audio is the power of wireless for the picking. programing delivery firm United Video said land demonstrating proved that with where his company has "in excess of Chuck Mauszycki has the deal was driven by costs related to regu- cable," Network. It has 25.000 subscribers." his Family Entertainment latory and satellite market uncertainty. "The paying $14.95 per month Theroux disputed claims by the cable 2,000 subscribers move to Spacenet gives us a long -term as- seven channels of basic in Mitchell, company about signing up eight in 10 Me- for surance of low transponder costs," said ( "My pricing is not necessarily a good troten subscribers. "We keep two out of S.D. United Video senior vice president, Jeff he said.) That is producing an three customers," he said. cable deal," Treeman, "which allows us to continue of- %, he said. But Maus- MetroTen has begun selling its service in operating profit of 54 fering [the three superstations] regardless of was not competing mature cable areas, said Theroux. "I have zycki made it clear he future increases in satellite costs or which head with cable. "Our emphasis is to gone door to door" in those neighborhoods, head to way syndicated exclusivity rules are finally he said. Not one FEN said Theroux, and sold to nonsubs and for- noncable areas," resolved. It essentially syndex -proofs these has cable available to them, he MetroTen is also converting exist- subscriber signals by assuring future delivery." mer subs. has helped, he said, ing subs. "We're doing just fine, thank said. That philosophy Noting United Video's intention to con- with cable programers, adding you," he said, because the technology when dealing tinue challenging the FCC's syndicated ex- to take a look at that "eliminates technical outttages," the service that "this industry needs clusivity rules, Treeman added, "Given the its best deal in the market- philosophy." present uncertainties created by the FCC's better and "the with TA Rick Churchill, general partner syndex rules, and increases in operating place." million in Another group of former cable executives Associates, which has spent $30 costs for satellite -delivered regional super- said programing plan to launch wireless operations in four financing wireless ventures stations, such a satellite move becomes a surmountable markets, starting next April in Oklahoma was the industry's "most matter of economic survival for these ser- problem." City ( "Closed Circuit," Oct. 10). The com- vices. Since WGN -TV has a larger national pany, Technivision, was founded by former He said wireless cable has a good story to subscriber base, we will keep it on Galaxy principals of Scott Communications, which tell. At $350 per subscriber in building cost, I. wireless is cheaper than cable and has less sold its cable properties last year for $225 KTLA(TV) will be simulcast on both satel- maintenance costs. Add in a cash flow of million. In addition to Oklahoma City, Tech - 1 through 30, when it will no $150 to $200 per subscriber per year and lites from Nov. nivision plans to launch services in Wichita, fed over Satcom. WPtx and Churchill said, "You ought to be able to take longer be Kan., and Corpus Christi, Tex., plus others, KTVT will be from Nov 1 through that to the bank." simulcast said Smith Murrin, vice president, business Dec. 15. United Video's top superstation, development. WGN -TV Chicago, serving 24.8 million The company believes that when its first subscribers on 11,415 cable systems, will four markets are operating, it can sign Changing birds remain on Galaxy I, owned by Hughes 100,000 subscribers to its service, with 50% Communications. United Video will launch coming from homes without access to cable, Satellite program service its new Ku -band SCS service via one Ku- 5% to 7% from homes passed by cable or says syndex uncertainty forced band transponder acquired on GTE's GStar former subscribers and 6% to 8% by exist- move of superstations, savings will roll out ing subscribers. The company "My said United Video vice along with concern," impulse PPV in its markets to go United Video and satellite operator GTE president, transmission services, Michael Basic will be its basic and pay packages. Spacenet last week signed a multiyear Peyton, "was the lack of commitment, so priced at 20% less than cable's, about million agreement valued at more than $45 far, on the vendors' parts to launch follow - $12.50, Murrin said, even though its costs C transponders that will provide three -band on capacity. I believe they will launch, but are much higher. In a letter to Senator How- two of and one Ku -band transponder on not without precommitments. I hate to sit said the ard Metzenbaum (D- Ohio), Murrin GTE's in -orbit satellites. here not knowing what will or will not be cost Tech - 15 to 17 basic channels that will The deal will see three of United Video's available." Moving the superstations from Commu- nivision $3.75 this year, cost Scott superstations, WPIX(TV) New York, Satcom F4, due to reach the end of its life in Technivision nications only $1.26 last year. KTVT(TV) Fort Worth and KTLA(TV) Los An- early 1993, to Spacenet III will assure the envisions offering pay services for $7 to $9 geles move next month from GE Ameri- superstations' satellite capacity through and $4 for PPV events. com's Satcom F4 to GTE's Spacenet III. 1998, and possibly through 2000, he said. An even more ambitious PPV wireless UV's Ku -band audio services, which are Also given a 10-year "guaranteed life," said project is expected to get under way by supplemental to its C -band audio, will be Peyton, GStar I should be operational end in Sacramento, Calif., where a year's fed over a transponder on GStar III. The through 1995. The UV contract is for the venture Scanning and Peo- joint of Graphic superstations constitute the third full -time life of each satellite. ples Choice TV will put on the air a system that will offer 25 PPV choices. PCTV plans to divide the movies they contract into several categories-comedies, dramas, west - ems, etc. About seven to 10 PPV choices will be available among the 25 channels at any given time because of the transmitting technology, said Michael Specchio, president of PCTV. Specchio said the company has had discussions with most of the Holly- wood studios about supplying product. It plans to price product anywhere from $1.25 to $4 for the PPV events. For the moment, he said, there will be no PPV club fee. The service will have six channels of basic, at a price undetermined, said Specchio. PCTV's system will be addressable, will deliver stereo sound and will have impulse capability. As wireless cable moves into the second Satellite signing. L to r: Jeff Treeman, senior VP, United Video; David Liddle, account tier of markets, its venturers are already manager, GTE Spacenet; Michael Peyton, VP- telecommunications services, United looking further. Murrin believes that if the Video, and Jerry Porter, director, satellite services sales, GTE Spacenet.

Broadcasting Oct 24 1988 49 NAB -BFMA survey shows radio salaries moving up General station managers top list managers rose from $45,511 to $49,758. varied from last year's report, which showed with average 550.000 base salary; Average annual bonuses for the position 75.8%, local; 22.6 %, national/regional, and at lower end, news announcer were $6,951, up from last year's $6,003. a steady 1.6 %, network compensation. salaries near 520,000 The figure for general sales managers, in- The report also indicated the following cluding salary, bonuses and commissions breakdown of departmental expenses: pro- Radio station salaries are on the rise, par- from April 1, 1987, through March 31, gram and production costs, 20.8%; engi- ticularly among general /station managers, 1988, totaled $48,435. That figure repre- neering, 4.5 %; news, 4.2 %;,sales, 19.8 %; general sales managers and operations di- sented an increase over last year's $44,097. advertising and promotion, 9.5 %, and gen- rectors, according to the "1988 Radio Em- Account executives also saw a rise during eral and administrative, 41.2%. Most de- ployee Compensation and Fringe Benefits the same period, from $24,043 to $26,524. partments saw decreases from the 1987 "Ra- Report." Another new survey, the "1988 The 1988 financial report, representing dio Financial Report," which transferred Radio Financial Report," shows that station radio station figures for calendar year 1987, into general and administrative costs: pro- revenues making up those salary increases determined the following percentage break- gram and production costs, 21.3 %; engi- are coming from an advertising base that has down for total average station ad dollars: neering, 5.1 %; news, 4.4 %; sales, 20.5%; seen a rise in national/regional advertising. 77.6%, local; 20.9 %, national/regional, and advertising and promotion, 11%, and gener- Both surveys have been released by the 1.6 %, network compensation. The figures al and administrative, 37.7 %. National Association of Broadcasters and the Broadcast Financial Management Asso- ciation. The NAB said this year's financial report included weighted tabulations that should improve the reliability of the annual i-, survey, which historically has suffered from gmCc_l low response rates. The NAB also noted that results of the radio employe report reflect a low response rate: of the 5,900 radio operations surveyed, 23.9% responded, or 1,408 operations representing 2,110 stations. Help for the hungry fortysornething According to the employe report, which Joe Franklin and Marty Glickman (r), two reflects salaries as of March 31, 1988, the The second annual Children of the New York radio broadcasting legends, are highest-paid radio station employes outside Americas radiothon to benefit the U.S. upper management are operations directors Committee for UNICEF and World Hunger with an annual average base salary of Year is scheduled for Nov 12 from 4 -8 p.m. $29,738. The salary for the position rose NYT. Organizers of the satellite-fed event almost $4,000 from last year's $25,970 fig- said that as many as eight musical acts will ure. The next highest salary went to the be featured; already confirmed are Crosby, position of program director, which rose Stills & Nash, The Fabulous Thunderbirds from last year's $25,162 to the new level of and Jackson Browne. The radiothon will be $26,767. Chief engineers saw a rise in annu- hosted by Graham Nash from the Palace al average base salary from $23,792 to Theater in Los Angeles, with announcers $25,286, while air personality salaries rose Pete Fornatel and Bill Ayres in New York. WNEW -FM New York and KLSX(FM) from $17,445 to $20,136. News director LOS celebrating 40 -year anniversaries. Angeles are serving as salaries rose from $19,459 to $20,144, anchor stations. Sportscaster Glickman marked his 40th Organizers said the show will be produced while news announcers saw an increase year of football broadcasts by presenting by Rich Linnell and Jon Sargent and from $17,910 to $19,450. the Oct. 17 Bills -Jets game on WCBS(AM). distributed by Radio Ventures IDB At the upper management level, the annu- over His first football announcing job was the satellite. al average base salary for general/station Giants -Cardinals game at the Polo Grounds, heard on former New York station WMGM(AM). Franklin, who broadcasts a Powerful Sales Tool For Local Radio weekly nostalgia show on WOR(AM) New York, said this November will mark 40 years in the business since the start of his first Be the first station in your market to offer original show, Vaudeville Isn't Dead, on WNEW(AM). commercials performed by "high profile celebrity voices." Travis time Jingles are old hat. "Fortune 500" accounts know the value of a celebrity spokesman. Now, for the first time, your local United Stations Programing Network will accounts can enjoy the same advantage. present The Randy Travis Story over the Oct. 28 weekend. The three -hour special exclusivity instant recognition entertaining will feature exclusive interviews with Travis high impact automatic credibility affordable along with several songs by the performer, "no market too small" who was recently named 1988 male vocalist of the year by the Country Music call right now: 1.201.941.6883 Association. The bartered program was written and produced by United Stations Multimedia Productions, Inc. and will be hosted by Mike Brophy of 250 Gorge Road N.J. Cliffside Park, 07010 wxru(FM) Philadelphia.

Broadcasting Oct 24 1988 Radio for movies

The Radio Advertising Bureau hosted a three -hour seminar in Hollywood designed to promote the power of radio marketing to the motion picture industry. The seminar played to an audience of 35 representatives from the movie studio and film distribution businesses. Westwood One Chairman Norman Pattiz served as moderator, and his company underwrote the event.

Taking stock

All -news KY'(AM) Philadelphia chose the Changing of the guard. The three -year National Public Radio chairmanship of Jack first -year anniversary of the Oct. 19 stock Mitchell (r) "was just what we needed in a difficult time...an act I look forward to following,' market crash as the day to launch its live said new National Public Radio board chairman, Wayne Roth (I), at his first meeting at NPR's market reports from the Philadelphia Stock helm last week. With difficult restructuring decisions, such as the "unbundling" of NPR Exchange. The new segments, featured programing now behind the board, Roth, who is general manager of Kuow(FM) Seattle, said during the station's daily business reports, audience growth and support, not the 1983 financial crisis, can now be the driving force will present the most active issues on the behind our agenda." New York and Philadelphia exchanges, Good news dominated the two -day meeting: the sale of 200 shares in Network Paging including metals, commodities, currencies Systems will bring NPR $2.5 million to $4 million over five years and fiscal 1989 and the Dow Reportswill air twice each membership revenue may exceed projections by $1 million, mainly because "one of the hour from 9:55 a.m. to 4:25 p.m. larger stations" has remained a full- service user after the institution of unbundling.

l law & Requ1ation Broadcasters urge renewal based on programing

In comments to FCC, NAB, TOC, the renewal expectancy standard needs to be sent a questionnaire to 3,700 broadcasters others say station's programing revamped, but they rejected Patrick's con- that were thought to have transferred a sta- should be major part of license cept of a compliance -only standard, arguing tion or applied for renewal since January renewal decision; position is contrary for one tied to programing. The broadcast- 1985. Nearly 960 responded, but only 880 to that of FCC chairman,who believes ers' position put them in the same camp as a said they had actually gone through a renew- decision should be based solely number of citizen groups and a law firm al or transfer. Of those, 86 said they had on compliance with FCC rules well known for challenging incumbent li- been hit with competing applications or peti- censees. tions to deny (or threats of the same) and, of FCC Chairman Dennis Patrick and most of Most broadcasters also urged the FCC to those, 46 said they were "approached for the nation's broadcasters have a fundamen- crack down on "abuse" of FCC processes by some type of payment or other compensa- tal disagreement when it comes to compara- limiting payments for the withdrawal or the tion." tive renewal reform. Patrick believes a promise not to file competing applications Nonetheless, some commenters chal- broadcaster's programing should play little, and petitions to deny renewals and station lenged the assumption running through the if any, role in the FCC deliberations over transfers. FCC's proceeding that "abuse of process" whether to renew a license. The broadcast- The NAB included in its comments re- was rampant; they argued that limiting pay- ers, led by the National Association of sults of a survey of broadcasters, which it ments to those filing competing applications Broadcasters and the Television Operators feels provide sufficient justification for the or petitions to deny was unneeded. Caucus, believe programing should be at the FCC to curb "abuse of process." The NAB When a broadcaster applies for renewal of heart of those deliberations. Patrick's position, part of his effort to endow broadcasters with the same First Amendment protections accorded newspapers, is well established by his public corn - Business Radio Network ments. When the FCC voted to launch a proceeding aimed at reforming the comparative renewal process last summer, he said: "I delivers business have made no secret of the fact that I would prefer to see us more in the direction of less intrusiveness with respect to programing de- to your AM station: cisions made by broadcasting...toward a model that will be more respectful of their Hard First Amendment rights" (BROADCASTING, -hitting business news and talk. June 17). Indeed, he told Congress several 24 Hours A Day. months earlier it would be desirable to base renewal solely on "substantial compliance" Radio's business solution. with FCC rules. =_ In commenting on the FCC proceeding, BRBus.n.,n Radio Network 1(800)873 most broadcasters agreed with the FCC that -3344

Broadcasting Oct 24 1988 51 Judge rules franchise fee unconstitutional A U.S. district court judge in San Francisco has provided Schwarzer said determination of what constitutes a reasonable additional ammunition for those who argue that cable television fee must turn on an appraisal of the fair market value of the systems have the same First Amendment rights as the print rights of way, easements and other entitlements. Lynch's deci- media. But some lawyers seeking to rebut that argument say, in sion also seems to run counter to the Cable Act of 1984, which effect, the ammunition may blow up in the hands of those permits cities to levy fees of up to 5 %. seeking to use it. And some representatives of the cable estab- As a result, some lawyers think Lynch may have overreached lishment itself are not cheering the decision. himself. Nick Miller, a Washington attorney who represents cities The case involves Century Federal Inc.'s suit challenging the in their dealings with cable systems, said the decision is "so constitutionality of the 5% franchise fee that the city of Palo Alto, extreme, it makes it difficult for the appeals courts to uphold it." Calif., is attempting to impose on the cable system. Judge However, it was not clear last week whether Palo Alto would Eugene F. Lynch struck down the requirement as unconstitution- choose to settle or appeal. In any case, the First Amendment al. He said the fee violated the First Amendment guarantee of argument that the lawyer for the systems in Palo Alto and Santa press freedom and the 14th Amendment guarantee of equal Cruz, Harold Farrow, has used, does not always prevail. Miller protection under the law. The opinion was similar to previous said that, for various reasons, it was not successful in cases decisions Lynch has issued in the long- running litigation. involving franchises in Chicago, Detroit, St. Paul and Erie, Pa. But it was believed to be the first by any court holding that And Frank Lloyd, a cable attorney whose clients include the imposition of the franchise fee was unconstitutional. Lynch California Cable Television Association, said the decision based his ruling on the view that the fee is discriminatory, that places the cable industry "in a quandry." He said that while the city had failed to demonstrate there is a difference between "many in the industry would like to have full First Amendment cable systems and other users (such as telephone and gas rights, they feel constrained by the agreement reached with the companies) that justifies a "greater rent on cable." He added: cities in connection with passage of the Cable Act. Court "No explanation has been offered for why the government has decisions such as Lynch's, he said, "may lead cities to seek chosen to enact a special regime for charging the press, and reregulation of cable, including rate regulation." even speculation does not suggest a valid one." Lynch also Indeed, a steering committee of the National League of struck down as unconstitutional other financial requirements. Cities, after considering the matter over the Oct. 15 -16 week- The decision goes further than that of another judge of the end, decided to recommend that the membership seek a Northern District of California, William W. Schwarzer, in a case reopening of the Cable Act. The committee will not only urge the involving Group W's battle with Santa Cruz. Schwarzer last year membership to support telephone company entry into the cable granted the company an injunction barring the city from deny- business, but also a restoration of the regulatory authority over ing it the right to continue serving the city. But he held that the cable that cities say they gave up in the compromise that city has the right to levy "a reasonable fee to defray expenses." resulted in the act (see "Top of the Week "). its license (television station licenses comes renewal reform, two would tie the renewal programing the broadcaster has aired to up for renewal every five years; a radio expectancy to past programing perfor- serve his or her audience. This programing station's, every seven), any group or indi- mance. The third, paralleling Patrick's could consist of entertainment or nonenter- vidual can petition the FCC to deny the thinking, would base it on an overall record tainment programing." application for some alleged infraction of of compliance with the Communications The NAB also said the FCC does not the FCC rules or file a competing applica- Act of 1934 and FCC rules. "need to set quantifiable levels" of program- tion for the license. In the latter case, a The FCC also invited comments on some ing, noting that the FCC ruled out such an hearing is held before one of the FCC's of the other comparative hearing criteria, approach as not in the public interest 10 administrative law judges in which the in- particularly the diversification criterion that years ago. cumbent and challenger are compared using awards points to the party with the fewest NAB rejected the idea of basing the re- well- established, but often vague criteria to broadcast holdings and the "integration" cri- newal expectancy solely on compliance determine which would best serve the public terion which helps any party proposing com- with the act and FCC mles, saying it had interest. mon management and ownership. "numerous pitfalls" for broadcasters. Even Broadcasters do not fear losing their li- To deter "abuses" of the petition to deny though the FCC indicated it would consider censes at renewal time as much as they do and comparative renewal process, the FCC only "serious violations" and allow for miti- being drawn into time -consuming and ex- proposed putting a cap on payments for gating factors, the NAB said it questions "if pensive comparative hearings or defenses agreements not to file or to withdraw peti- such a policy necessarily will be followed against petitions to deny. tions and competing applications. The agen- by Al's, new commissions or the courts." The FCC proceeding launched last June is cy also suggested requiring competing ap- The TOC, which represents several large aimed at streamlining the renewal process to plicants to make fuller ownership and television group broadcasters, said it save time and money and inhibiting third financial disclosures so that it could weed "strongly believes" past programing perfor- parties from "abusing" the renewal process out "sham" applicants. mance "must remain a major element of an to exact-or, as Patrick put it, "extort" - The NAB said it "still considers a sta- incumbent television broadcasters' renewal money or other considerations from broad- tion's provision of programing to serve the expectancy. This is so as a matter of law and casters in exchange for agreements to with- needs and interests of a community as the as a matter of sound policy." draw competing applications and petitions sine qua non of its legitimate renewal expec- "Without a renewal expectancy based in or not to file them in the first place. tancy in a comparative hearing.... [As] long large part on programing service to the pub- in the would have little to In the proceeding, the FCC proposed as the public interest standard remains lic, incumbent licensees re- from the paper prom- making it easier for a broadcaster to win a Communications Act, any comparative set themselves apart who no "renewal expectancy," which carries consid- newal evaluation process must consider the ises of competing applicants own erable- usually decisive -weight in com- community interest programing and other other media interests and who propose that parative hearings, by adopting a more objec- endeavors broadcasters provide in order to their owners, often with no professional per- tive standard. Today, winning a renewal serve their communities." broadcast experience, and no record of would manage expectancy depends on the All's subjective The trade association said the renewal formance as a station owner, TOC said. "The determination that the station has provided expectancy should be based on a showing the station in question," the "meritorious" or "superior' service. that the incumbent has provided "responsive public is best served by the most reliable The FCC offered three alternatives for the service" and is in substantial compliance predicator of future performance, and an future new renewal expectancy standard. Reflect- with the act and FCC mies. "Responsive actual record is a far better guide to prom- ing Congressional attempts at comparative service should include consideration of the performance than untested, paper

Broadcasting Oct 24 1988 col ises." renewal procedures must continue to con- about what was required to earn a renewal Post- Newsweek Stations Inc. said the re- sider programing. "Under the act and the expectancy. In addition, broadcasters would newal expectancy should be based upon the First Amendment, the commission must as- have an incentive to meet the objective stan- incumbent's "past programing record as sess all material considerations in choosing dards, thus providing better service to the measured by a broad, objective quantitative between an incumbent and a challenger, public....Moreover, the objective standards standard." In particular, it said, it should be including programing," it said. "Proposals would facilitate judicial review." based on the incumbent's performance with- that would prefer an incumbent based on The broadcasters call for limits on pay- in "a single broad category of `nonentertain- little more than the avoidance of disqualify- ments to those filing competing applications ment, nonsports' programing" encompass- ing misconduct could be squared with either and petitions to deny was not shared by the ing news and public affairs. the act or the First Amendment." all the commenters. The National Hispanic Like some of the other broadcasters, Post - Most broadcasters favored limiting pay- Media Coalition, which represents 32 His- Newsweek acknowledged that any review ments to filers of competing applications. panic organizations, said it would go along of programing "raises risks of governmental The Miami -based law firm of Leibowitz & with "narrow and carefully crafted adjust- content judgments and `chilling' of broad- Spencer, on behalf of its clients, said: ments of the FCC's comparative renewal caster speech.... But as long as the Commu- "Greenmail is the economic fuel that fires procedures if, and only if, a record of abuse nications Act forces the commission to corn - the passion of some renewal challengers.... can be demonstrated. Any adjustments, pare renewal applicants with competing new By re- instituting the restriction on green- however, must promote rather than attempt station applicants, there appears realistically mail, the commission will provide the nec- to frustrate the clear congressional mandate to be no legal or policy alternative by which essary stimulation for challengers to consid- for encouraging settlements in all of the to avoid some consideration of the incum- er a risk/benefit analysis before filing FCC's licensing cases." bent's past programing record....Although applications, thus virtually assuring that any Cohen & Berfield attacked the premise even a properly formulated quantitative comparative challenges are filed for the sole for capping settlement payments. The focus standard is not ideal, it can provide an purpose of acquiring the license to operate of the FCC proceeding is "inappropriate," it objective method for evaluating past perfor- the broadcast station." said, because it suggests that renewal chal- mance in the public interest that reasonably A number of citizen groups led by the lengers "as a class are presumptively dis- minimizes First Amendment tensions," Office of Communications of the United honest.... It would be patently inconsistent Post- Newsweek said. Church of Christ argued for a renewal ex- with due process and the act to place unique The Association of Independent Televi- pectancy based on a "program -based ap- burdens on an entire class of applicants sion Stations endorsed the Post -Newsweek proach that employs objective standards. based on speculative fears (largely industry position. "Objective and quantifiable stan- First, if objective standards were employed, generated) that particular members thereof dards for community service programing are broadcasters would have more certainty might engage in misconduct." far less intrusive upon broadcasters' First Amendment rights than is the existing amor- phous and highly subjective evaluation process," it said. And they are preferable to VVaa llnaraOO noWmach such "vague" standards as "meritorius" programing, it said. Reprieve. In response to petitions from several trade associations, FCC Common Carrier INTV parted slightly with Post -News- Bureau extended by month, filing comments in its telephone -cable crossownership pro- week, saying it favored allowing incum- ceeding. Comments are now due Dec. 1; replies, Dec. 28. An extension of time of 30 days bents to present more kinds of programing. will promote development of responsive comments and will not unduly delay the commis- "Some useful additions to the Post -News- sion's deliberations," Bureau said. Comments will address FCC's tentative July 20 decision to week formulations would include children's recommend to Congress repeal of ban on telephone companies' providing cable service in programing, religious programing and lo- same place they provide telephone service. cally produced programing of any type.... o By the broadening menu...in the quantifi- Court challenge. National Association of Broadcasters and other media groups will able standards, the commission would si- participate in appeal of new indecency law (BROADCASTING, Oct. 3) that requires FCC to multaneously address the interests of a more enforce its anti -indecency policy for radio and television broadcasts 24 hours per day. diverse group of community constituencies Initially, NAB said appeal was option. Under two- week -old law, FCC must issue new set of and provide licensees with greater flexibility indecency rules by Jan. 31, 1989. Commission's current indecency policy includes "safe in program selection." harbor" between midnight and 6 a.m., time when FCC determined there was less NBC and CBS, in separate filings, also likelihood of children in audience. But last July, Senator Jesse Helms (R -N.C.) offered endorsed renewal expectancy based on pro- amendment to appropriations bill that would establish 24 -hour ban on indecency, which graming. To afford broadcasters maximum Senate endorsed and House later accepted. Now NAB and industry groups are looking flexibility in programing, CBS said it favors into best route for appeal on grounds that law is unconstitutional. a standard "under which a licensee would be o entitled to a renewal expectancy upon a Forest fire. U.S. in finding that it had acted reasonably in pre- Forest Service approved six -month delay implementing its new fee senting programing responsive" to the pub- schedule for charging broadcasters whose towers are located on federal land. New lic. NBC said the FCC's oversight of broad- fees would result in substantial increase and were slated to take effect on Jan. 1., but following intense casters' programing would continue to be pressure from Capitol Hill and broadcasters, Forest Service issued "minimal as its role would be limited to delay. Service also extended its comment deadline from Sept. 26 to Dec. 2. National passing on the reasonableness of the licen- Association of Broadcasters contested fees on grounds they are based on broadcasters' see's approach to program service in re- "perceived ability to pay" not on "fair market value." NAB also enlisted congressional sponse to audience demands." support to convince Forrest Service to reconsider. Key senators, including New Mexico Republican Pete Westinghouse Domenici and Democrat Jeff Bingaman, wrote Service asking for delay. Broadcasting said the "ulti- Representative mate renewal Bill Richardson (D -N.M.) has introduced legislation that would ban any expectancy test should be the increases. reasonableness of the licensee's judgment in o programing to meet the needs and interests of its community....lt allows for enforce- AM standard. Legislation was introduced on the eve of congressional adjournment that ment of the commission rules and protection would require FCC to establish AM stereo standard. Representative Matthew Rinaldo (R- of the public interest, while according li- N.J.), ranking minority member on House Telecommunications Subcommittee and Don Ritter censees necessary discretion under the First (R- Penn.), offered measure aimed at reversing "decline" of AM radio. "The quickest way to Amendment." enhance AM radio's attractiveness to programers and advertisers is by improving sound Cohen & Berfield, a Washington law firm quality," Rinaldo said in statement accompanying bill. "Since the FCC has declined to act in that has represented a number competing this area, Congress must step in and 'seize the bull by the horns,' " said Rinaldo. applicants, agreed with broadcasters that

Broadcasting Oct 24 1988 53 aockm Market Market Closing Closing Capitali- Closing Closing Capitali- Wed Wed Net Percent PIE zation Wed Wed Net Percent PIE ration Oct 19 Oct 12 Change Change Ratio (000,000) Oct 19 Oct 12 Change Change Ratio (000.000) BROADCASTING PROGRAMING

(CCB) Capital Cities /ABC 350 357 1/4 - 7 1/4 -02.02 21 5.662 (NWE) New World Enter 3 1/4 3 1/4 08.33 9 35 (CBS) CBS 177 3/4 178 1/8 - 3/8 - 00.21 10 4.200 (NNET) Nostalgia Network 7/8 1 1/8 - 12.50 -1 4 (CCU) Clear Channel 13 7/8 13 3/4 1/8 00.90 25 53 (OPC) Orion Pictures 15 1/4 15 1/8 1/8 00.82 13 263 (JCOR) Jacor Commun. 1/8 02.08 -13 60 (MOVE) Peregrine Entertain. 1 5/8 1 1/2 1/8 08.33 -54 3 (LINB) LIN 57 5/8 59 314 - 2 1/8 -03.55 36 2.977 (PLA) Playboy Ent 13 3/4 13 7/8 1/8 - 00.90 15 129 (MALR) Mainte 9 1/8 9 1/4 - 1/8 -01.35 -19 124 (OVCN) OVC Network 9 1/4 9 1/4 02.77 -19 93 (MALRA) Malrite'A' 9 1/4 9 3/8 - 1/8 - 01.33 -13 126 (RVCC) Reeves Commun 6 1/4 5 5/8 5/8 11.11 31 79 (OBCCC) Olympia Broad 3 1/2 3 1/2 00.00 8 ( RPICA) Republic Pic. 'A' 7 3/4 8 1/4 - 03.12 86 32 (OSBN) Osborn Commun 7 3/4 6 3/4 1 14.81 -6 39 (RPICB) Republic Pic. 'B' 7 1/2 7 3/4 1/4 - 03.22 53 5 (OCOMA) Outlet Commun 23 3/4 23 7/8 - 1/8 -00.52 -8 155 (SMNI) Sat. Music Net 315/16 4 1/8 3/16 - 04.54 -98 35 (PR) Price Commun 6 3/4 6 7/8 - 1/8 -01.81 -5 65 (WCI) Warner 37 36 1/4 3/4 02.06 19 4,667 (SAGB) Sage Broadcasting 4 1/4 4 1/4 00.00 -6 16 (WONE) Westwood One 11 3/4 11 3/4 06.81 16 169 (SCRP) Scripps Howard 79 80 1/2 - 1 1/2 -01.86 63 815 SERVICE (SUNNC) SunGroup Inc. 1 7/8 1 7/8 00.00 -2 4 (TLMD) Teiemundo 6 1/2 6 3/4 - 1/4 - 03.70 -1 49 (TVXGC) TVX Broadcast 113/16 2 - 3/16 - 09.37 10 O (AMEA) A.M.E. Inc 8 1/8 8 1/4 - 1/8 -01.51 8 40 (UNI) United Television 28 1/8 28 1/4 - 118 - 00.44 46 308 O (AGRP) Andrews Group 5 1/2 5 1/4 1/4 04.76 -2 36 0 (BSIM) Burnup & Sims 17 15 1/8 1 7/8 12.39 36 271 N (CO) Comsat 27 3/4 27 5/8 1/8 00.45 -10 508 BROADCASTING WITH OTHER MAJOR INTERESTS N (FCB) Foote Cone & B. 25 5/8 25 3/4 - 1/8 -00.48 12 213 O (GREY) Grey Advertising 114 115 1/2 - 1 1/2 -01.29 15 138 N (BLC) A.H. Belo 27 3/8 28 - 5/8 - 02.23 11 288 O (IDBX) IDB Communications 8 5/8 8 3/4 - 1/8 -01.42 34 35 O (ASTV) Amer. Comm. & TV 1/16 1/16 00.00 4 N (IPG) Interpublic Group 35 1/2 35 1/4 1/4 00,70 15 796 N (AFL) American Family 13 5/8 12 5/8 1 07.92 11 1,103 O (OGIL) Ogilvy Group 27 1/4 27 1/2 - 1/4 -00.90 13 388 O (ACCMA) Assoc. Commun. 26 1/2 25 1/2 1 03.92 252 O (OMCM) Omnicom Group 21 20 3/8 5/8 03.06 14 516 O (BMAC) BMA Corp 29 1/2 29 1/2 00.00 79 309 N (SAA) Saatchi & Saatchi 19 1/4 18 3/8 7/8 04.76 8 2,804 N (CCN) Chris -Craft 22 3/4 23 3/4 - 1 - 04.21 50 495 O (TLMT) Telematlon 1 5/8 1 5/8 00.00 6 7 N (DNB) Dun & Bradstreet 54 3/4 53 7/8 7/8 01.62 21 8,322 A (TPO) TEMPO Enterprises 8 5/8 8 7/8 - 1/4 -02.81 28 49 O (DUCO) Durham Corp. 36 1/4 35 1/2 3/4 02.11 30 305 A (UNV) Unite! Video 9 7/8 9 7/8 00.00 14 21 N (Gd) Gannett Co 34 1/8 32 3/4 1 3/8 04.19 17 5,525 N (GV) GenCorp 20 7/8 20 3/8 1/2 02.45 2 662 CABLE O (GMXC) GMX Commun 3/32 3/32 00.00 2 662 13 1/8 00.90 2 16 O (GACC) Great Amer. Comm 9 7/8 10 1/8 - 1/4 -02.46 9 259 A (ATN) Acton Corp 13 5/8 3/4 - - 1/4 00.86 64 3,168 N (JP) Jefferson -Pilot 35 1/8 34 5/8 112 01.44 15 1.386 O (ATCMA) Amer. N & Comm. 29 1/8 28 7/8 17 220 N (KRI) Knight -Ridder 42 1/4 42 7/8 5/8 01.45 15 2.403 O (CTEX) C Tec Corp 40 39 5/8 3/8 00.94 1/8 -11 678 N (LEE) Lee Enterprises 27 1/4 27 3/4 - 1/2 - 01.80 19 677 A (CVC) Cablevision Sys. 'A'. 32 1/4 32 3/8 - -00.38 44 3/4 44 5/8 1/8 12 1.946 N (LC) Liberty 39 3/4 40 - 1/4 00.62 15 368 N (CNT) Centel Corp 00.28 O (CMCSA) Comcast 16 16 1/8 - 1/8 -00.77 -72 715 N (MHP) McGraw -Hill 71 3/4 73 1/2 - 1 3/4 02.38 21 3.459 128 A (MEGA) Media General 36 1/2 37 - 1/2 - 01.35 24 1,029 A (FAL) Falcon Cable Systems 20 1/8 20 1/8 00.62 -62 Intercable 12 3/8 12 3/8 00.00 38 157 N (MDP) Meredith Corp 33 1/8 31 7/8 1 1/4 03.92 13 636 O (JOIN) Jones 1/8 37 1.004 N (MCG) Mich. Energy 32 31 1/2 1/2 01.58 21 86 T (MHP.0) Maclean Hunter 'X' 13 5/8 13 3/4 - -00.90 T (RCI.A) Rogers Commun. 'A' 63 1/2 64 1/2 - 1 -01.55 -97 785 O (MMEDC) Multimedia 71 1/4 72 1/2 - 1 1/4 - 01.72 69 783 1/2 708 A (NYTA) New York limes 27 7/8 27 3/4 1/8 00.45 14 2,285 T (RCI.B) Rogers Commun. 'B' 57 1/4 57 3/4 - -00.86 -88 O (TCAT) TCA Cable TV 32 3/4 32 5/8 1/8 00.38 64 395 N (NWS) News Corp. Ltd. 17 3/4 16 1 3/4 10.93 9 4.729 1/8 50 3.802 O (PARC) Park Commun. 29 1/4 28 1/2 3/4 02.63 23 403 O (TCOMA) Tele -Commun 25 1/8 25 00.50 116 00.00 27 6.779 O (PLTZ) Pulitzer Publishing 26 5/8 26 3/4 - 1/8 - 00.46 18 278 N (TL) Time Inc 116 Art. 26 1/2 27 1/4 3/4 - 02.75 220 1,088 N (REL) Reliance Group Hold 5 5 1/8 - 1/8 - 02.43 5 375 O (UACI) United Commun. - 33 5/8 33 5/8 00.00 -176 1,253 O (RTRSY) Reuters Ltd. 26 5/8 26 5/8 00.00 18 22,106 N (UCT) United Cable TV 28 1/2 1/4 00.87 -4 1,534 T (SKHA) Selkirk 36 36 00.00 31 292 N (VIA) Viacom 28 3/4 1 7/8 2 1/8 1/4 11.76 59 O (STAUF) Stauffer Commun. 138 140 - 2 - 01.42 46 138 N (WU) Western Union - - 1/2 19 1.'2 02.63 24 279 N (TMC) Times Mirror 32 1/2 32 1/2 00.00 15 4,205 O (WSMCA) WestMarc 19 O (TMCI) TM Communications 1/4 5/16 1/16 - 20.00 1 1 - ELECTRONICS /MANUFACTURING N (TRB) Tribune 39 3/4 39 3/4 01.92 22 3.032 A (TBSA) Turner Bestg. 'A' 14 3/8 14 5/8 - 1/4 -01.70 -2 313 N (MMM) 3M 62 5/8 62 1/8 1/2 00.80 15 14,246 A (TBSB) limner Bestg. 14 3/4 15 1/8 - 3/8 - 02.47 -2 321 N (ARV) Arvin Industries 20 20 7/8 - 7/8 - 04.19 8 380 A (WPOB) Washington Post 209 3/4 208 1/2 1 1/4 00.59 14 2.694 O (CCBL) C-Cor Electronics 13 11 2 18.18 21 26 PROGRAMING O (CATV) Cable TV Indus 4 7/8 4 3/4 1/8 02.63 -32 14 N (CHY) Chyron 4 1/2 4 3/8 1/8 02.85 16 46 114 O (SP) Aaron Spelling Prod 6 1/4 6 7/8 - 5/8 - 09.09 5 A (CXC) CMX Corp 11/16 11/16 00.00 7 6 O (ALLT) All American TV 3 3 00.00 3 A (COH) Cohu 10 10 00.00 9 18 7 7 1/2 1/8 -3 57 O (ERRS) Barris Indus 3/8 - -01.66 N (EK) Eastman Kodak 48 1/2 47 1 1/2 03.19 13 16,436 42 1/2 1/8 17 15.907 N (KO) Coca -Cola 42 3/8 - -00.29 N (GRL) Gen. Instrument 24 3/8 27 - 2 5/8 - 09.72 -17 814 2 3/4 2 1/2 1/4 10.00 -1 14 A (CLR) Color Systems N (GE) General Electric 44 1/8 43 1 1/8 02.61 18 40.389 164 1.261 N (KPE) Columbia Pic. Ent 11 1/2 11 1/2 00.00 O (GETE) Geotel Inc. 11/16 11/16 00.00 -2 2 12 7/8 12 3/4 1/8 00.98 10 223 O (CAVN) CVN Cos N (HRS) Harris Corp 28 3/8 26 5/8 1 3/4 06.57 12 1,161 A (DEG) De Laurentila Ent 3/4 5/8 1/8 20.00 8 O (ITEL) del Corp 19 18 1/8 7/8 04.82 44 504 11 36 O (DCPI) dick clark prod 4 3/8 4 1/2 - 1/8 - 02.77 N (MAI) MIA Com. Inc 10 1/8 9 7/8 1/4 02.53 -6 274 19 N (DIS) Disney 65 5/8 65 1/2 1/8 00.19 8.700 N (IV) Mark IV Indus. 10 10 1/4 - 1/4 -02.43 6 108 N (DJ) Dow Jones 8 Co 34 1/4 33 1/2 3/4 02.23 16 3.298 O (MCDY) Microdyne 3 1/8 3 1/8 00.00 -2 13 16.12 10 O (EM) Entertainment Mktg 3 1/4 3 7/8 - 5/8 - 39 O (MCOM) Midwest Commun. 4 1/4 4 3/4 - 1/2 - 10.52 10 12 1/4 03.70 29 78 O (FNNI) Financial News 6 1/2 6 3/4 - - N (MOT) Motorola 39 1/2 39 3/4 - 1/4 -00.62 16 5,107 1 1 7/8 1/8 06.66 7 9 A (FE) Fries Entertain 3/4 - - N (OAK) Oak Industries 1 1/8 1 1/8 12.50 11 85 N (GW) Gull + Western 39 7/8 39 1/4 5/8 01.59 6 2,396 A (PPI) Pico Products 3 3 1/8 - 1/8 -04.00 -60 10 -8 25 O (ONTX) Hal Roach 3 5/8 3 3/4 - 1/8 - 03.33 N (SFA) Sci- Atlanta 12 1/8 11 5/8 1/2 04.30 10 284 10 A (HHH) Heritage Entertain 2 1/4 2 1/4 00.00 2 N (SNE) Sony Corp 48 1/8 45 3/8 2 3/4 06.06 78 11.128 414 A (HSN) Home Shopping Net. 4 3/4 4 1/2 1/4 05.55 21 N (TEK) Tektronix 21 20 3/8 5/8 03.06 700 582 1 16 742 N (KWP) King World 25 3/4 24 3/4 04.04 O (TLCR) Telecrafter 4 5/8 5 - 3/8 - 07.50 21 7 1/2 2 5/8 1/8 04.76 5 6 O (LAUR) Laurel Entertain. 2 - - N (VAR) Varian Assoc 27 1/4 25 1/2 1 3/4 06.86 -143 595 A (LT) Lorimar-Telepictures 12 12 1/4 - 1/4 -02.04 -3 556 N (WX) Westinghouse 53 7/8 53 3/8 1/2 00.93 10 7.733 47 5/8 01.32 25 3.372 N (MCA) MCA 46 3/8 - - N (ZE) Zenith 20 3/8 21 5/8 - 1 1/4 -05.78 -26 528 N (MGM) MGM/UA Commun 10 3/4 11 3/8 - 5/8 - 05.49 -6 538 318.81 314.92 3.89 01.24 A (NHI) Nelson Holdings 1/4 1/4 00.00 -2 6 Standard & Poor's 400

Standard 8 Poor's or as obtained by Broadcasting's own research. T- Toronto. A- Amercan, N -NYSE. 0 -OTC. Bid prices and common A stock used unless otherwise noted. PIE ratios are based on earnings per share for the previous 12 months as published by

Broadcasting Oct 24 1988 54 Working out the details of Warner- Lorimar deal

New agreement set that gives long as it holds at least 25% of the stock of either through the current litigation, the sale more shares to Lorimar shareholders BHC Inc., Chris -Craft's station group own- of the properties or Warner's reduction of its er subsidiary. Warner currently holds 42.5% holdings in Chris -Craft's broadcasting sub- The merger of Lorimar Telepictures with a of BHC's stock. Warner has appealed the sidiary. The third alternative, that would subsidiary of Warner Communications, de- judge's decision, and a hearing on the appeal enable Warner to acquire Lorimar's stations layed because of a dispute between Warner is scheduled for late November. without violating its agreement with Chris - and major stockholder Chris -Craft Indus- The FCC last week approved the estab- Craft, is a highly unlikely choice for Warner, tries, has been revised so that Lorimar lishment of an irrevocable trust that Warner according to Holmes. shareholders will get fewer shares of Warner argued in its case would prevent it from Hal Vogel, an analyst at Merrill Lynch, in exchange for their Lorimar stock. Addi- violating the shareholder agreement. The estimated that the merger would require "at tionally, the revised agreement, announced FCC's approval of the trust will "clearly" be least 40 days and more likely, longer than last Monday (Oct. 17), provides for Warn- part of Warner's appeal, Holmes said. that." He said: "This deal has a history of er's "substantial" financing of Lorimar's ac- Schackman, in his ruling, stated that an falling apart at a critical moment." tivities until the merger is completed and FCC trust would violate the 1984 agree- Ray Katz, an analyst at Mabon, Nugent, makes it more difficult for either party to ment's prohibition against Warner "directly said it was likely that the deal would close in back out of the merger. or indirectly" owning other stations: "Under 1989. He also said that acquisition of Lori- A revised definitive merger agreement the common meaning of the phrase `indirect mar would dilute Warner's earnings in the was expected within "the next few days," ownership,' " Schackman wrote, "Warner's short term, but added: "It's a good deal for said Geoff Holmes, Warner senior vice pending interest in the Lorimar television Warner, especially at this price." In the two president, last Thesday (Oct. 18). stations, even with the creation of the voting trading days following the announcement, According to the terms of the new agree- trust, amounts to prohibited 'indirect owner- Warner stock rose 63 cents to $37.38, while ment, Lorimar shareholders will receive one ship' of those stations." Lorimar stock fell 13 cents to $12.25. share of Warner common stock in exchange Assuming the boards of Lorimar and Lorimar has sought to sell its television for approximately 2.72 shares of Lorimar, Warner accept the new definitive agree- stations since June 1987, according to Bar- rather than the 2.41 Lorimar shares desig- ment, several hurdles would have to be bara Brogliatti, Lorimar senior vice presi- nated as part of the May 17 definitive agree- overcome before the merger could take dent. The company closed the sale of three ment. Lorimar shareholders will thus be place. The merger must be approved by a stations earlier this year, and has an agree- receiving Warner Lorimar shareholder vote, which could take ment in principle to sell a fourth, WPGH -TV they would have under the previous agree- place only after a proxy statement is ap- Pittsburgh. No agreements have been an- ment. proved by the SEC and sent out to share- nounced for the company's two remaining As another part of the merger revision, holders. In addition, the issues regarding stations, wsuR -TV Ponce and WLII -TV Ca- Warner will make available to Lorimar "sub- Lorimar's stations would have to be settled, guas, both Puerto Rico. stantial interim financing...not required by the existing agreement," according to Warn- er's announcement of the revisions. Warner Keeping TV competitive has already advanced $60 million to Lori- mar "on a secured basis," according to TVB convention focuses on Warner. Loans to Lorimar appear to be nec- need to keep ad sales up; and straight year of mid -single digit revenue essary because the operation is suffering Gillett speech criticizes bureau growth and growing competition from other substantial losses. For the quarter ended for failure to promote this goal media for that revenue -that shaped most of June 30, Lorimar had net losses of $45.3 the convention presentations and conversa- million on net revenue of $106.8 million. While the theme of last week's three -day tion at the Bally Hotel, Las Vegas. Sales For the year ended March 31, the company convention held by the Television Bureau of executives heard in more than one panel had losses of $86.8 million on revenue of Advertising was "1989 and beyond," it was session how current methods of selling tele- $677.7 million. instead the present and recent past -a sec- vision advertising may in the future no long- The company had long -term debt of $530.6 million as of June 30, according to Lorimar's Aug. 31 proxy statement. The revised agreement will contain provisions that make it "very difficult" for either party to withdraw from the transaction, Holmes said. According to Warner's announcement, "eliminating certain closing conditions and termination rights" is intended to "remove uncertainty concerning the consummation of the merger." Warner's acquisition of Lorimar, scheduled for final approval by Lorimar shareholders Oct. 3, was delayed when New York State Judge Walter Schackman ruled Sept. 27 that Warner's acquisition of Lorimar's television stations would violate Warner's 1984 shareholder agreement with Chris - Craft. By that agreement, Warner is not TVB leadership. L to r: New NB Chairman Thomas Oakley, NB President permitted to own any television stations as William Moll and retiring NB Chairman James Babb.

Broadcasting Oct 24 1988 55 er work, and that consequently today's ac-

- ADVERTISEMENT - count executive might in the future have to become a sophisticated marketing planner. KMGH, Denver signs The convention was highlighted in a speech by station group operator, George for Data Express Gillett, who challenged the TVB to do a better job providing information the indus- Newsletter Service try could sell. The TVB board elected Thomas Oakley, October 24, Tallahassee president of Quincy Newspapers Inc. KMGH -TV, Denver is the latest sta- Broadcast Group, as the new chairman of tion to subscribe to the Sales Newsletter the board, replacing James Babb. Paul M. Service from Data Express, the country's Hughes, president of broadcasting for King leading newsletter ghost -publisher. World Productions, was elected secretary; This addition gives the Tallahassee, Peter Ryan, executive vice president, Har- Fla. -based company 84 clients in 33 rington, Righter & Parson, was reelected states, according to Customer Service vice president, and David Allen, president, Manager Sharon Kennedy. KMGH-TV Petry Television Sales, was reelected TVB started the service last Thursday, Octo- treasurer. Membership elected four new ber 20. members to the board: Gerry Mulderig, sen- director sales, ior vice president and of Gillett wPIx -Tv New York; Harry J. Pappas, presi- An extra monthly sales call dent Pappas Telecasting; G. William Ryan, ing that TVB had so far failed to provide the Kennedy says a sales newsletter helps president of Post- Newsweek Stations, and, statistical underpinning on which the indus- a station maximize business by becom- elected to fill the remaining two -years of a try could sell itself against other media. ing an extra monthly sales call on clients four year term was Edward T. Reilly, presi- To rectify that claimed shortcoming Gil- and prospects. The newsletter helps dent of McGraw -Hill Broadcasting. lett said he would offer to contribute up to keep them up -to -date on the stations Babb and TVB President William Moll one million dollars to fund a major research programming, ratings, and activities. directly addressed the membership's con- project, and added that one of the three cerns in their opening remarks Monday broadcast television networks would prob- Reaches everyone in the morning. Babb, executive vice president of ably be willing to commit another $5 million buying process Jefferson-Pilot Communications, said he to $10 million. It was speculated by many in he to be the audience that the unnamed network was A newsletter can also reach people an was concerned by what perceived and groaning... We CBS, with whom many of the largest market account executive can't. Many stations "the industry's moaning are digging ourselves into a deep hole with Gillett stations are affiliated. their newsletters to stay "in the face" use this kind of thought, talk and actions such as Gillett, who is recovering from recent of media directors, agency account ex- bashing our reps and canceling membership knee surgery, used a doctor- patient analogy ecutives, founding fathers, and other to the TVB." to describe the marketing difficulties faced influential but hard -to -reach decision Moll reviewed some of the successes in by the television The group owner makers. the past year in which he has been president said that the confidence patients have in including a change in the organization's their doctor is a key ingredient in the success All- inclusive service board composition, and revised training of their recovery. While advertisers used to The Data Express service gives a sta- programs. In addition, Moll said that TVB have confidence in broadcast television, don a fully -customized sales newsletter, and the rep firms with whom it had worked now it is television itself which is "in danger published monthly. Data Express could claim over $100 million in increment- of becoming the patient," with advertising handles all editing, layout, printing, and al advertising dollars going into the national agencies assuming the role of diagnosing mailing of the station newsletter - the television spot marketplace (see BROAD- and writing prescriptions. "My father was a I can tell you station simply supplies the information CASTING, Oct. 17). doctor," Gillett said, "...and that in the economic scheme of things, the and a mailing list. The TVB president presented the latest re- doctor does better than the patient." Here's how the service works: industry advertising estimates, based on sults reported by 52 groups collectively Newspapers, he said, have had much 1. You send Data Express your news- owning a total of 258 stations, September higher cost per thousand gains than televi- letter information, including photos, spot sales were up 14.3% over the same sion in recent years, despite declining rev- charts, whatever you like. month one year ago, while local sales, he enue. "Newspapers have learned something 2. Data Express puts your material said, were up 13.8%. For the year to date, that we have not... most people don't want to into newsletter form, using professional spot was up 4.9% while local was up 6.1%, use cost -per -thousands as their main basis. writers and artists. but TVB is projecting further fourth quarter TV is "well behind the curve in utilizing 3. The company sends you a draft of gains, in part because of the Olympics, so market research." the piece before printing, via fax ma- that the year would end up at 6%-to-8% for Despite "negative" newspaper and maga- chine or overnight courier, so you can local and 5%-to-7% for spot. Moll acknowl- zine articles about television, Gillett said the make last- minute changes. edged the impact of the Olympics and other "real reality is not all that bad." He added 4. Data Express then prints your special events in boosting revenue. that the industry's problems are not insolua- newsletters, and mails them directly to Longer-term projections made by the ble, and he asserted that his broadcast group your clients and prospects (you send the New York -based brokerage firm, Veronis margins were "north of 50% .... the vast company a mailing list). Suhler & Associates, were discussed at a majority of business I know would give their presentation made to station group heads on eye teeth for those kinds of results." of the stations con- Six -day turnaround Monday morning. According to one of those Asked whether all present, the five -year VS &A forecasts, trolled by the various corporate entities un- The whole process takes just six work- which call for double -digit spot and local der Gillett's control were members of TVB, is always ing days, so your newsletter revenue growth through 1992, were chal- he responded that in the company's most timely and fresh. The service costs $500 lenged by those present. Fox was among recent budget review, two of his group's per month, which includes all postage. other networks and station groups that held stations decided to drop out of TVB. For more information and samples call special meetings. Dropping out by other stations was a Data Express Customer Service Man- George Gillett got the attention of his concern discussed more than once by Moll, ager Sharon Kennedy at 904 -386 -3282. audience'IÙesday morning by criticizing the who said it may have contributed to this organization that invited him to speak, say- year's convention registration of 939, down

Broadcasting Oct 24 1988 5ß from last year's "near record" of 995. "The which in turn lead to ineffective TV corn- tactic, rather than starting the process with a rate of canceling stations is distressing and mercials. Advertisers then suggest that it is grand , as is the case, he said, with "top - alarming to me...The economic pressures the TV medium itself which is no longer down" marketing. To affect the "bottom -up" that so many of you feel are leading some to effective. Examples of ineffective cam- strategy, it may be necessary to make short-term decisions to cut costs, any costs, paigns, he said, included Xerox's attempt to changes in the way the product is priced, including TVB. But we've got to stop think- get into the computer business, and efforts and even its name. Finally, Trout said, ing of TVB as an expense. Think of it as an of automobile manufacturers, Isuzu and launch the program in a big way. investment that gets results." General Motors. The first "TVB Market of the Year Moll reported that the New York -based Trout proposed that advertisers and agen- Award" was awarded to the Television industry organization took in $7.7 million in cies instead adopt a new type of "bottom - Broadcast Association of Louisville revenue while spending just $20,000 shy of up" marketing. The components of that con- (TBAL) for its on -air promotional campaign that amount with the difference added to cept include that those devising the asserting the "power of over-the -air free TVB's reserves of "just under a million campaign "go down to the front" where the television." Honored for the project were dollars." customer is and that the marketers focus on four general sales managers: Steve Lang- For next year, TVB has budgeted assum- a narrow goal. Next he suggested that mar- ford, WAVE -Tv; Bob Hartman, WDRB(TV); ing a five percent revenue increase-based keters find a tactic "in the mind of the Jim Oetken, WLKY-TV, and Tom Bornhauser, on both an inflation -indexed across -the- customer" and then build a strategy from the WHAS -TV. board increase, and "net positive" membership gains. Expenditures, said Moll, would be directed toward increasing both local sales, an effort receiving a 15% increase in TVB spending, and national sales, a 29% Tisch talks programing increase. A Butterfield Communications sionmaking to our division presidents with said key to survey done for the organization recently CBS president the conviction that, through this talented networks is found that members, particularly in smaller prosperity of team, we can unleash creativity and energy more shows with markets, wanted the organization to focus developing in all areas of the company. No more super- appeal; primarily on local sales efforts. greater audience committees, elaborate review structures, de- says efforts are hindered by At a Tuesday- morning panel session look- tailed decision memos." Specifically, Tisch adverse regulatory environment ing at advertising on cable, the sanguine said the network strategy focused on three view that both local broadcast and local "key areas: improved programing, aggres- A. Tisch, the CBS cable could coexist, and even work together, Last week, Laurence sive promotion to attract new viewers and president and chief executive officer, who is was mixed with at least some concern on the innovative marketing that enhances the val- typically pictured as a financially-oriented part of broadcasters in the audience that ue of network television to advertisers. investor, instead discussed creativity and cable was being judged by less severe stan- "Unfair government regulation," the CBS In a speech before the International dards than local television. Weldon Donald- product. president said, "prevents us from negotiat- Radio and Television Society, Tisch said that son, general sales manager, KFMB -TV San ing realistic arrangements with our affiliates the networks were not local television stations broadcast television and our program suppliers. And they contin- Diego, said that prosper if they never obtain "conceptual buys, unlike cable doomed, but rather could ually inhibit our ability to respond to a and radio." The latter two media, he added, effectively nurtured and promoted shows the changing marketplace even as others audience wished to see. He added that the are not subjected to post -buy ratings analy- ble, Hollywood and broadcasting are free to were hampered in their effort sis, as are TV stations. networks still compete against us in virtually every aspect by what he called an "outmoded regulatory Connie Pettit, vice president of Times of the business...." Mirror Cable's advertising sales unit, said framework." After Tisch's prepared remarks, he an- are not Tisch said comments that the broadcast swered questions from the floor which were that cable system advertising efforts reminded him of agencies, but rather networks were doomed asked by Betty Hudson, NBC's vice presi- directed at advertising about "almost every local advertisers. While Times Mirror sys- similar comments made dent of corporate and media relations, who in which I have been involved, tems, she said, do have Nielsen ratings in business presided at the luncheon. Regarding CBS from movie theaters to insurance..." larger markets, much of its advertising rev- radio, Tisch said he had gotten 50 calls in But he said the networks would survive enue is obtained through nontraditional ad- the last six months from people wanting to because they would continue to provide vertising such as campaigns incorporating know if the division was for sale, but that his original entertainment. He said that on one coupons. Robert Williams, president of response that radio was "not for sale at any week he "found not a Boston -based National Cable Advertising, night the previous price" had resulted in the calls dying down series on any of also said that traditional ratings systems single new entertainment in the last 60 to 90 days. have underreported certain alternative me- the 24 cable services." In response to a question about CBS's $3 at hand has been facilitat- dia, such as independent television stations At CBS the task billion -plus cash stockpile, Tisch said plans broad deci- and cable. ed, Tisch said, by "delegating for the liquid assets would be determined by Representing the buying side, Keith Lan- what is "of benefit to CBS shareholders.... dau, director of media service for Taco Bell It is a nice warm feeling to have that money Corp., said that company uses broadcast in the bank." The CBS CEO said such television for its reach, but considers alter- money, in part, allows the company to com- natives, including cable and special cam- fortably make major programing acquisi- paigns designed by local stations to supple- tions, such as its recent winning bid for the ment its schedule. Steve McNally, vice 1992 winter Olympic games. He added that president and associate media director at J. some of the money would go, over the next Walter Thompson in Los Angeles, said that year or two, to purchasing the company's agency's clients who did not need to target full complement of television stations, tak- specific audiences would most likely find ing it up to 25% coverage of television local cable ineffective from a cost -efficiency households; the maximum permitted by cur- point of view. rent FCC regulations. On Wednesday, Jack Trout, president of Asked whether NBC's recent ratings dis- the New York -based marketing consulting appointments with its telecast of the summer firm, Trout & Ries, said the television in- Olympic games had made him wish CBS dustry is being blamed for what may in fact had bid less for the 1992 games, Tisch be the marketing mistakes of agencies and replied: "Despite all this talk about NBC's clients. Those mistakes, Trout said, derived poor ratings, I would have loved to have had from what he called "top -down marketing," lisch their 40 share on CBS."

Broadcasting Oct 24 1988 57 MIPCOM: Programing world comes to Cannes

Satellite TV, co- productions, Sky and 20th Century Fox are both owned Walt Disney Studios is another example obtaining rights among issues by the same parent, Rupert Murdoch's News of a distributor that will hold its product off facing market attendees International, but it is unlikely the satellite of European pay satellite at the same time it channel could regularly match fees paid the expands traditional distribution. Etiene De A bustling MIPCOM international televi- studio by British terrestrial buyers. Villiers, president of Buena Vista Interna- sion market, driven by the burgeoning Euro- Turner International, which is itself con- tional Television, said the company is con- pean media scene, drew more than 5,400 sidering a future European satellite enter- sidering developing up to five European television buyers, sellers and producers to tainment service (see box, below), is trying national pay cable channels of its own, such the French Riviera resort of Cannes for five to sort through the rights complexities of its as in the UK and France, modeled on its days Oct. 14-18. extensive MGM and RKO libraries as well. family pay service in the U.S. While few major deals are made or According to Jack Petrik, Chairman of As it launches several new Disney theme broken at MIPCOM, the fast -growing fall Turner Program Services, the company's parks in Europe, added De Villiers, the version of the venerable spring MIP -TV, the primary goal is to gain more complete con- company hopes traditional distribution in program fair reflects the industry's need to trol over the patchwork of world rights for Europe in the next five years will grow to take a regular measure of a world market its libraries, for instance, through the recent include several hours a week on European dramatically altered by deregulation, the ad- formation of an international home video terrestrial TV, plus four specials a year and a vent of satellites and other fundamental subsidiary for new productions. weekly hour of Disney club programing. changes. On the issue of selling satellite rights One leading independent distributor at Attendance this year was 25% higher, against terrestrial broadcasters, however, MIPCOM did take a first step into satellite with nearly one -fifth of the 525 exhibitors Petrik said that with the substantial growth sales. Worldvision Executive Vice President there for the first time. The American pro- expected in over-the -air broadcasting, it and Chief Operating Office Bert Cohen an- gram industry, anxious to build on its role as would take a "major change in direction to nounced at the show a multimillion dollar the leading producers of television in the give up" its prospective revenue stream. world and exporter of more than $1.3 billion in programs, has also taken to the show in 'Rimer eyes Europe. Turner Broadcasting founder Ted Turner, in an exclusive interview with growing numbers, with new exhibitors this BROADCASTING during his first -ever MIPCOM in Cannes last week, said he wants to launch year ranging from Hollywood majors like a European entertainment network, but would hold off until his multimillion-dollar committ- Paramount to independents like Reeves and ment bringing CNN to Europe turns a profit. Hanna -Barbera. Said Turner: At some point we would like to have an entertainment network over What first -timers to MIPCOM undoubt- Europe, but I'm not ready to make that commitment right at the present time because it edly found is that the traditional promotion hasn't sorted itself out enough and I want to get CNN profitable over here before we are of television program buying and selling in involved in the sort of losses that it would take, I believe, to get established." the aisles of Cannes' Palais des Festival last CNN in Europe, which gets the largest part of its revenue from hotels and broadcasters week was, as often as not, accompanied by using it as a news service, is probably a couple of years from profitability, Turner said. talk of the new program -making approaches Regarding an entertainment service, he said: "We can do one in a big hurry whenever of international co- production and adver- we feel we want to start the meter running." Turner had already come close in recent tiser- backed barter TV, as well as the effect weeks to taking over -in a joint bid with United Cable and Home Box Office -the of impending direct -to -home satellite ser- European satellite -to -cable entertainment service Superchannel, before negotiations vices. with the UK's Virgin Group and other shareholders broke down (BROADCASTING, Oct. 17). Satellite television has been most impor- Turner explained last week that "the more we looked at it [Superchannell, the more it tant so far more for its affect on program looked like the losses were going to be greater than we wanted to bear and the people we pricing and buying patterns than for its still - were dealing with, HBO and United Cable, as they looked at it further, came to the same limited affect on TV viewing around the conclusion." region. Although satellite TV program ac- Of a dinner meeting with British publishing giant Robert Maxwell Oct. 16 in Cannes, quisitions have, for the most part, been Turner said: "He was the only major global media mogul that I hadn't met," and added: minor, traditional broadcasters, already "We had a lot of similar ideas...about peace and about good Soviet, East -West relations pushed toward more competitive buying and things like that." He declined further detail about the meeting, which he later habits by new terrestrial outlets, are becom- described as "mostly social." ing even more aggressive with the prospect During a subsequent press conference, Turner criticized excessive violence in Ameri- of a new competitor. can programing. "So much of the television programing and the movies that come out of Some major distributors remain undecid- the United States are full of gratuitious violence," he told reporters. "A certain amount of ed in their approach to satellite TV sales, violence can be good if it's neccesary to prove a point. Gratuitous violence is when you however, not just because terrestrial buyers use violence just to raise attention.... I don't think there's anything worse than making remain dominant, but because of complex- rotten, gratuitously violent programing. In my opinion and in a lot of other people's ities with satellite transmission like cross - opinions, it leads to violence in society." border rights payments, pirating and the Regarding program quotas in Europe, which often effectively restricts American sequencing of pay channels. programing sales, Turner said he did not like quotas, but said he understood their Larger strategic considerations can also application in certain cases. He added: "You're not going to change people's quota play a role. William Saunders, president of system by griping about it. You're going to change their quota systems by making 20th Century Fox TV International, for in- programs that are so good the people in those countries are going to want them and the stance, said his company is currently con- countries are going to want to let them in." sidering whether or not to sell to satellite Turner last week was scheduled to continue his European swing, meeting in Italy with service Sky Television, which is about to state broadcaster RAI and media magnate Silvio Berlusconi, followed by an annual trip to launch a four-channel service aimed at the the Soviet Union. UK market.

Broadcasting Oct 24 1988 FR deal with Sky TV covering more than 700 But for off-shore producers, on the re- hours of television, including shows like ceiving end of so much American interest in Love Boat, Eight is Enough, The Streets of co- productions, caution is in evidence. Re- San Francisco and movies of the week. teitalia, the powerful media company of Cohen explained that with the softness of Italian Silvio Berlusconi with broadcast in- the American market, "the importance of terests in Italy and France, for instance, has the international area is now more than ever received numerous offers to help co-finance of vital interest to our companies." The Sky projects, but many without the creative in- deal is important in particular, he added, volvement it seeks, according to program because it gives the company a new outlet in acquisition manager Daniele Lorenzano. a market where broadcast regulations limit- "There's no way we want a part of those SOLD! ing foreign programing to 14% had con- offers. It's not of interest for us to be silent stricted sales in the past. partners." Evidence that terrestrial buyers continue Whether British producers, who share to drive the market, however, was exempli- language with American producers and cul- fied by another Worldvision sale announce- tural interests with Europeans, can act as a ment at the show that will bring the Ten "bridgehead" between the continent and the Network in Australian sitcom Starting from United States, is a possibility raised by Ann MT Communications, Inc. Scratch, soap opera One Life to Live, and Harris, controller of international produc- other new syndicated properties over a five - tion for Telso International. Telso has co- Michael Thompson, President year period. produced with both Reteitalia and U.S. has acquired WCAY -TV, In an effort to fill the growing demand for companies and currently has a family drama programing, both from terrestrial and other co- production in the works for the Disney Nashville, Tennessee for outlets, some already major producer -sup- Channel. $6,050,000 from TVX pliers are looking to bolster their existing Another potential source of programing libraries as rapidly as possible. According to for the international market may be adver- Broadcast Group, Inc., a 20th Century Fox's Senior Vice President tiser- backed programs. While many do not publicly held company, Gene Leonard Grossi, the company is now look- expect to see much of a market for barter ing to acquire product for both the feature programing in Europe soon, particularly Loving, Chairman of the and TV area, and is considering multiple from well -established broadcasters, new Board. Brian E. Cobb, Broker titles, packages or even whole libraries. outlets that have little cash but that are "Software is the key in a marketplace that's willing to give up advertising time in return growing," said Grossi. for fresh programing could be excellent can- Co- production as a way to spread the didates. program producing dollars was another con- Ad giant Kodak, with the aid of agency A discreet, intelligent brokerage sistent theme underlying the program fair, Young & Yubicam, is already trying its hand service with over $425,000,000 and virtually every major producer there at the evolving world TV barter market. in radio /television mergers and was looking at co- productions in some Y &R's Paul Isacsson has tapped music pro- acquisitions. form. Even the major studios, which had graming distributor Radio Vision Interna- resisted co- production for some time be- tional to place in at least 31 markets a half - cause of their strong financial bases, are hour show that chronicles the making of a CHARLES E. GIDDENS now actively engaged or examining ven- just -released movie on the rock band U2 BRIAN E. COBB tures with off -shore partners. (airing on ABC in December), keeping a 202-785-4333 Paramount, which had formed a partner- name entitlement in the program for Kodak ship with French production company Rev- and up to a minute -and -a -half of commercial RANDALL E. JEFFERY corn earlier this year, announced a project time. 407- 295 -2572 with the BBC, for instance, while 20th Cen- Isacsson acknowledged the reluctance of RAYMOND J. SCHONBAK tury Fox Television, which is waiting on off-shore broadcasters to give up often limit- 214-869-7643 news from CBS for the co- produced Jake's ed ad inventory to barter, but argued their Journey with Britain's HTV, had President interest in high -quality programing would ELLIOT B. EVERS Jonathan Dolgen at MIPCOM for the first bring them around. 415-391-4877 time for the express purpose of talking co- Lorimar Telepictures' senior vice presi- production with the likes of French networks dent and managing director of European TF1 and Antenne 2 and Italy's private Operations, Stuart Graber, also said he sees RADIO and TELEVISION BROKERAGE broadcast company Reteitalia and others, potential for distributors to help develop the FINANCING APPRAISALS said 20th Century Fox's Saunders. barter relationship with advertisers and Disney's Buena Vista Productions had on broadcasters in Europe, particularly the hand the newly hired executive David Si- newer and more product -hungry outlets. mon, vice president, programing, Europe, The UK direct -to -home satellite service to one of whose key responsibilities will be to launch next year, British Satellite Broad- Iv( identify and seek co- production opportuni- casting, for instance, is anxious to take as ties for Disney's cable service The Disney much sponsored programing as it will be Channel, and its U.S. network production allowed by British regulatory agencies, said and first run syndication arms. program executive Andy Birchall. L'A44 Independent producers, because of their Less optimistic, however, is Henson In- smaller capital pools, remain most keen on ternational's Peter Orton, who helped pio- co- production, whether they've already neer European barter with a deal for Fraggle MEDIA VENTURE been active in the field, like Henson Interna- Rock on the European satellite -to-cable ser- PARTNERS tional, which announced a co- production vice Superchannel. A lack of audience for deal with Japan's NHK for an English -lan- the service and the infrequency of viewer WASHINGTON, DC guage learning program with the Muppets data for satellite TV probably contributed to ORLANDO DALLAS and a weekly half-hour, The MuppetVoyager, the subsequent lack of advertiser interest, SAN FRANCISCO or those producers now getting ready to use but Orton said he believes that until new co- productions, like Aaron Spelling Produc- outlets help open up ad inventory in Europe Subject o F.C.C. approval. tions President Jules Haimowìtz, at his first in the next three or four years, the barter MIPCOM. market will go undeveloped.

Broadcasting Oct 24 1988 59 VOA modernization: slow going Ambitious plans begun five years ago of the Voice to have accomplished more is a built in Morocco -is not expected to be to update aging transmission facilities lost opportunity not likely to come again operating until fiscal year 1992. Except for have not materialized; blame laid on soon. In President Reagan, the Voice has a the installation of four new 250 kw transmit- poor planning, too much planning and firm believer in its mission of telling Ameri- ters and a new antenna at Delano and four drawn out negotiations with countries ca's story to the world. And in USIA direc- 500 kw transmitters at Greenville, planning where facilities were to be located tor Charles Z. Wick, a personal friend of the for refurbishment is not expected to get President, the Voice has an advocate for under way in earnest until 1992. And the Five years ago, the U.S. Information Agen- modernization with unique access to the project, as now configured, is expected to cy, acting on a directive of the National President's ear. What's more, the project has be completed in 1994, with the construction Security Council, announced ambitious had strong bipartisan support-until its pace of only a second shortwave relay station, in plans to update and strengthen the Voice of slowed, and budget constraints imposed by Thailand. America's transmission facilities, which Gramm -Rudman -Hollings took their toll. What went wrong? Some critics, includ- were aging badly, unable to boom a signal Among other things, the NSC directive ing former officials of the VOA, blame it with the authority and clarity the Reagan called on VOA to expand its coverage into not so much on poor planning as on an administration thought necessary. Four new the Near East, Far East, Africa and the overdose of planning. Studies were piled on shortwave relay stations would be built, as Caribbean basin. And as conceived, the studies, according to some familiar with the would a number of medium wave stations. modernization project was a grand one. Ma- process. Robert Barry, deputy director of Existing facilities would be refurbished. In jor shortwave stations with arrays of 500 kw VOA since 1987, who assumed responsibi- all, the project, on which work would begin transmitters were to be built in Morocco, Sri lity for the modernization program in June in fiscal year 1984 and run through fiscal Lanka, Thailand and Botswana. Five medi- when the former director, Mort Smith, left year 1989, would cost $1.3 billion. But as um wave relay outlets were to be built in the agency, rejects that criticism. He cites fiscal year 1989 begins, not a single Latin America -in Costa Rica, Antigua, reports of outside consultants and the USIA shortwave relay station has been built, and Honduras, Grenada and Belize. And exist- Inspector General saying the Voice was or- the total thus far obligated is only $360 ing relay stations in the Philippines, Liberia ganized properly for the project. Barry attri- million, while the estimated cost of the total and Greece, as well as in Greenville, N.C., butes the delay to drawn -out negotiations project has risen to $1.8 billion. And that is and Delano, Calif., were to be refurbished. with the countries where the new facilities an amount the Office of Management and The agency's reach, however, exceeded its were to be located. "By the time the negotia- Budget has made clear will not be made grasp. tions were completed," he said, "the money available, at least in this administration's Thus far, three of the proposed medium was gone." lifetime. OMB is contemplating a truncated wave stations are on the air, in Belize, However, the same Inspector General's effort costing $600 million. Antigua and Costa Rica. One in Grenada is report cited by Barry, which was released in To some in government who have fol- scheduled for completion in 1990. But the March, referred to a survey the IG had made lowed the progress of the project, the failure first of the shortwave relay facilities -to be in May 1986 and reported on in memoranda sent to VOA officials. Those memoranda had expressed "concerns that VOA's approach to modernization had been too time - consuming and may have unnecessarily delayed the achievement of program goals." RADIO ONE, INC. The USIA refused to release the memoran- (Toney Brooks, President) da, even in response to a Freedom of Infor- mation Act request, describing them as in- has acquired ternal documents not subject to the Act. But the March 1988 report said delays early in WAVG & WLRS (FM) the program extended the program's com- Louisville, Kentucky pletion date until "at least 1994" and were due only in part to the "lengthy site negotia- for tions." The report also noted that Voice of America officials had complained of what $4,500,000 they considered inadequate funding. But it referred as well to "the extended time re- from quired to hire and organize technical staff" and to "agency and VOA inexperience with RADIO 970, INC. major acquisition programs." Dr. Robert Freese, director of engineer- KENTUCKY TECHNICAL INSTITUTE, INC. ing, who was not at VOA at the time the (The Henson Family) project was getting under way, disagreed only with the assertion regarding staff "inex- We are pleased to have served as perience" in handling major acquisitions. broker in this transaction. The staff had the necessary experience, he said. Rather, it was a matter of the engineering department's failure to coordinate its acquisition plans with those in the contract- ing and general counsel's offices. "Many BcxBuR believe the original time schedule created P for the program," Freese said, "was overly I N C O R O R AT ED optimistic." He also said a large number of Media Brokers Rs Appraisers Since 1947 "front -end" studies on technology and systems had overwhelmed the ability of the WASHINGTON, D.C. 20036 ATLANTA, GA 30361 CHICAGO, IL 60601 BEVERLY HILLS, CA 90212 staff engineers to review and absorb them. 1100 Connecticut Ave.. NW 400 Colony Squaw 333 N. Michigan Ave. 9465 Wilshire Blvd. (202) 331-9270 (404) 892.4655 (312) 346 -6460 (213) 274-8151 But Freese suggested the engineering department, then under the direction of Mau- rice Raffensberger, may simply have been

Broadcasting Oct 24 1988 60 attempting to follow guidance and avoid development. The West German govern- tor has promised completion of the remain- criticism. Freese said the General Account- ment offered "a good deal," as Freese called ing 10 by next May. That would be three ing Office, Congress's watchdog, in 1982 it, on which the U.S. seized -the lease of a months late. Freese thinks the estimate of a had issued a report that criticized the VOA relay station, under construction near Mu- May completion date is unduly optimistic. in connection with an earlier acquisition of nich, that will consist of four 500 kw trans- What of the remaining elements of the facilities for having failed to perform sys- mitters. One transmitter went on the air a original grand design? VOA, if not OMB, tems- engineering and network studies. In year ago, a second in April. Although VOA anticipates construction of the shortwave the case of the largest modernization pro- is not paying capital costs, its lease costs are stations intended for Botswana and Sri gram in VOA's history, the studies, Friese taken from the modernization funds. Then Lanka in, respectively, 1995 and 1996. said, "slowed the startup." there is the relay station being built in Israel Plans for them "have not been abandoned," Whatever problems the studies caused, for the joint use of VOA and the Board for said Barry. But, he said, acknowledging the they served the purpose of enabling project International Broadcasting's Radio Free Eur- calendar, `new construction will await the managers to develop "prototypical designs" ope/Radio Liberty, at a cost of about $300 new administration." It will also, said Don- for civil works (roads, buildings, sewers and million. (The VOA was the lead agency in ald Levine, a former top official in VOA's the like) to be built, as well as the broadcast negotiating the project with the Israelis, but engineering division, be dependent on a systems. The major elements would be in- BIB is in charge of the construction, a pro- Congress not likely to be as willing as those terchangeable. "We could build all the sta- cedure on which the two agencies agreed.) in the first five years of the Reagan adminis- tions simultaneously and have all completed And work on the $6.4 million job of ren- tration to provide the money. "It will be in two or three years, if the money was ovating 19 of the VOA's studios in the Wash- concerned about budget and trade deficits," available," said Barry. ington headquarters is proceeding, if not he said. And Wick, he added, will not be The grand design is showing up in the precisely on time. Work on the first batch of available as an advocate. "VOA has frittered work being done. Freese said a site specific nine is nearing completion, and the contrac- away its opportunity to modernize." design for the four shortwave relay stations had been completed -"fairly prototypical and tailored to sites and needs." (Morocco is something of a special case, however. The site is a marsh; VOA found it necessary to C_a: gl=agc dump a couple of million square meters of C a earth into it to make it serviceable. "Moroc- co is a disaster," said one critic. "The station is under water most of the time. ") And on WPoHtrv Pittsburgh. Sold by LTB Corp. to trolling interest in KDFi -Tv Dallas. WPGH is on May 31, USIA awarded its largest -ever con- Channel 53 Inc. for $32,000,000. Seller is ch. 53 with 2,338 kw visual and 233 kw aur. tract, one of $57 million, for 10 500 kw Sherman Oaks, Calif. -based group of 6 TV's and antenna 1,010 feet above average ter- transmitters, a high -power switch matrix, and entertainment production and distribution rain. coaxial transmission lines, dummy loads company. Buyer is owned by Renaissance Writ-AM -FM Lansing, Mich. Sold by MW and related equipment for the Morocco in- Communications Corp. and headed by Mi- Multicom Inc. to MSP Communications Inc. for stallation. The contract, awarded to a joint chael Finkelstein. Warburg, Pincus Capital Co. $10,220,000. Seller is Madison, Wis. -based venture of Marconi Electronics Inc. and L.P., principal owner of Renaissance, has con- group of nine AM's and nine FM's headed by Cincinnati Electronics Corp., a manner that will allow VOA to standardize on identical equipment for the three other relay stations. The same procedure is being BIG SKY BROADCASTING followed in connection with a request for proposals for the antennas to be installed at has acquired the four sites, at a total cost of more than $150 million. The request, released on Aug. 22, specifies that only antennas for Morocco will be acquired initially. Although VOA officials sometimes KTVH-TV blame a tight -fisted Congress for the slow pace of the modernization program, the re- Helena, Montana cord indicates that the slow pace has on occasion been a reason for that tight- fisted- ness. In 1987, for instance, when the admin- from KTVH, Inc. istration sought $90 million as the 1988 installment on its modernization program, Congress provided zero funding. The rea- For $2,500,000.00 son: USIA had $142 million in unobligated modernization funds that were available, The undersigned acted as broker in this transaction and and Congress was not ready to provide more assisted in the negotiations at a time of increasing budget austerity. On the other hand, Congress is sometimes unhelpful. While approving $65 million for the modernization program in a 1989 appropriations bill, Congress directed that $7.5 million be allocated for startup funds for TV Marti, which would be an affiliate of the radio station that broadcasts to Cuba. Freese said the loss of $7.5 million means the delay of completion of the Thailand shortwave rra facility until 1994. The $7.5 million was to have been used to buy electric power for the station. Kalil & Co., Inc. For all the grim talk of cutbacks and 3444 North Country Club Tucson, Arizona 85716 (602) 795 -1050 delay, however, there are some bright spots in the program -in one case, an unexpected

Broadcasting Oct 24 1988 61 William Walker. Buyer is owned by Jackson W. interest in the sellers. WBTA operates on 1490 Broker: Chapman Associates. Smart Jr., 33.3 %; Andre J. Bial, 33.3 %; Robert khz with 500 w -D and 250 w -N; WBTF is on WYHS(TV) Hollywood, Fla. Sold by Channel P. Zabel, 33.3 %, and has no other broadcast 101.7 mhz with 3 kw and antenna 295 feet 69 of Hollywood Inc. to Silver King Broadcast- interests. WILL is daytimer on 1010 khz with above average terrain. Broker: Kozacko -Hor- ing of Hollywood, Florida Inc. for $950,000. 500 w and WITL -FM is on 100.7 mhz with 26.5 ton Co. Seller is owned by Whitco Broadcasters Inc., kw and antenna 640 feet above average ter- WNeK(FM) New London, Wis. Sold by Goetz 51 %; Silver King Broadcasters of Hollywood, rain. Communications Corp to Martin Communica- Florida Inc., 49 %. Buyer is Clearwater, Fla. - KYOK(AM) Houston Sold by All -Pro Inc. to tions Inc. for $1,250,000. Seller is Marshall, based group of 11 TV's headed by Lowell W. Noble Broadcast Group for $2.5 million. Sell- Wis. -based group of 4 AM's and 6 FM's owned Paxson, and 100% owned by Home Shopping with 4,786 kw er is Los Angeles -based firm owned by Willie by Goetz Broadcasting Corp., principlly Network Inc. WYHS is on ch. 69 Davis, former all -pro Green Bay Packer. It has owned by brothers Nathan L. Goetz, 50.1% visual, 478 kw aural and antenna 1,015 feet WLUM -AM- Robert 49.9 %. Buyer is owned by interest in KACE(FM) Los Angeles and and Goetz, WEMJ(AM) Laconia, N.H. Sold by Central W. attorney, FM Milwaukee. Buyer is San Diego -based Quinn Martin, Milwaukee -based Broadcasting Services Inc. to Robert J. Tole interests. group of 17 radio stations 10 FM's and 8 AM's 100% and has no other broadcast for $800,000. Seller is headed by James kw antenna headed by John Lynch. KYOK is on 1590 khz WNBK is on 93.5 mhz with 3 and McCann and has no other broadcast inter- with 5 kw unlimited. 270 feet above average terrain. ests. Buyer has no other broadcast interests. WTTN(AM}wMtw(FM) Watertown, Wis. Sold KTRF(AM)-KSNR(FM) Thief River Falls, Minn. WEMJ is on 1490 khz with 1 kw -U. KTRF -KSNR Corp. to Woodland by Select Communications Inc. to Joyner Sold by Radio WCR(AM}WLSR(FM) Lima, Ohio Sold by Allen for $850,000. is Communications Inc. for $1,995,000. Seller is Communications Corp. Seller Broadcasting Co. to David Skylar for S. Storck and owned by Arthur W Gaulke, 60 %, and John T. principally owned by Theodore $480,000. Seller is headed by Martin D. inter- has no interests. Buyer is Timm, 40 %, and has no other broadcast other broadcast Gould. It has no other broadcast interests. McKain ests. Buyer is owned by A. Thomas Joyner, owned by Steve Glassman and Jack Buyer has no other broadcast interests. War -KKXK(FM) Montrose, 60 %; David Weil, 40 %. It also owns WZFX(FM) and also owns KUBC(AM) is daytimer on 940 khz with 250 w and WLSR is KTRF khz with 1 kw Whiteville, N.C., and wooK(FM) South Boston, Colo. is on 1230 unlimited on 104.9 mhz with 3 kw and antenna 260 feet. Va. Wrrh is on 1580 khz with 1 kw -D and 7.8 w- and KSNR is on 100.3 mhz with 100 kw and KDLx(AM) St. George, Utah Sold by Color WMLW mhz with 50 kw and antenna 583 feet above average terrain. N and is on 94.1 Country Broadcasting Corp. to JL Communi- 476 feet above average terrain. Broker: Ralph Meador & Associates. antenna cations Group Inc. for $350,000. Seller is WBTA(AM) Batavia and weIF(FM) Attica, both KGRT-AM -FM Las Cruces, N.M. Sold by KGRT owned by Joseph A. Kjar, Donald E. Bydee, New York. Sold by Radio Batavia Inc. (weTA) Inc. to Sunrise Broadcasting Inc. for and Blaine W Whipple and has no other and The Radio Inc. (were) to Andrews -Mance $1,900,000. Seller is owned Mahaffey Enter- broadcast interests. Buyer is owned by Jack Communications Inc. for $1,500,000. Seller is prises Inc. Springfield, Ma-based group of London, 45 %; Mel Maziar 45 %, and Morgan principallly owned by John T. King II, who is two AM's and two FM's headed by John B. Skinner, 10 %, and has no other broadcast V. also selling WCLI(AM)- WZKZ(FM) Corning, N.Y. Mahaffey. Buyer is owned by Denton interests. KDLx is on 1450 khz with 1 kw -U. ( Hands," Oct. 10). Buyer is princi- Holmes, 35 %; Judy H. Richardson, 35 %; Da- "Changing WKFD(AM) WICkfOrd, R.I. Sold by Inlet Com- Mance and Alan H. vid C. Richardson, 20 %; Virginia M. Ashby, pally owned by David munications Inc. to Wickford Wireless Inc. for Andrews Jr. Mance is principal of WCDP(AM)- 5 %; David D. Hunt 5 %. It has no other broad- $322,500. Seller is owned by Paul Pabis and and wATN cast interests. KGRT is daytimer on 570 khz WCDO-FM Sidney, wroJ(FM) Carthage, his wife, Patrice. They have no other broad- New York. Andrews is gen- with 5 kw; KGRr -FM is on 103.9 mhz with 3 kw (AM) Watertown, all cast interests. Paul Pabis is engineering su- eral manager of WBTA and WBTF and has 5% and antenna 150 feet above average terrain. pervisor at wJAR-TV Providence, R.I.; Patrice Pabis is news anchor at WJAR -TV Buyer is headed by Jeannemarie Volk McGowan, president, and her husband, Benjamin "Most brokers can McGowan, executive vice president. It has no other broadcast interests. Jeannemarie Volk read between the lines McGowan is professional singer and owner- operator of fashion design business in South of a station's financial Salem, N.Y. Benjamin McGowan, former air But only a personality, is sales executive with WREF(AM) statement Ridgefield Conn. WKFD is on 1370 khz with few can evaluate a 500 w -D and 320 w -N. Broker: New England Media Inc. transmitter's circuit WROV(AM) Roanoke, Va. Sold by WROV Broadcasters Inc. to Lisa Broadcasting Inc. diagram. for $250,000. Seller is owned by Burt Levine "I can do both" and has no other broadcast interests. Buyer is owned by A. Thomas Joyner, 60 %, and David Weil, 40 %. It also owns WZFX(FM) White - ville, N.C., and WQOK(FM) South Boston, Va. WROV is on 1240 khz with 1 kw -U. Clyde G. Haehnle KoLL(FM) Gillette, Wyo. Sold by Jeff Kehl, Receiver to Gillette Broadcasting Co. for $250,000. Seller has no other broadcast interests. Buyer is principally owned by Axel R. Ostlund, 2.59 %; Donald G. Cale, .14 %; Roy A. Mapel, 60.42 %. Gillette Broadcasting Co. owns KIML (AM) Gillette, Wyo. KoLL is on 96.9 mhz with 100 kw and antenna 400 feet. It takes a licensed professional engineer like Clyde Haehnle CABLE I to accurately evaluate a broadcast property's technical capabili- Systems serving Anchorage. Fort Richard- can do son. Elmendorf Air Force Base, Bethel, ties. To learn more about what Clyde and his associates M,.,MI.IIM Kenai and Kenai Peninsula borough, all for you, contact one of the following offices Alaska. Sold by Sonic Cable Television of Alaska Inc. to Prime Venture I Inc. Seller is Cincinnati, OH: (513) 381 -7775, Richard C. Crisler, Clyde G. Haehnle, John D. Chapman, Gloria Bushelman. Walnut Creek, Calif. -based MSO owned by Ithaca, NY (607) 257-6283 John B. Babcock Lincoln, NB (402) 475 -5285, Richard W. Chapin. New York, Christopher Cohan serving approximately NY: (718) 544 -2519, Donald E Clancy. Tampa, FL: (813) 264 -2346, Mark W. Jorgenson Special Consultant: 80,000 subscribers in California. Buyer is Ward L Quaal Company, Chicago, (312)644-6066 and Los Angeles, CA (213277-9399. Austin, Tex. -based MSO serving approximately 452,000 subscribers in six states. Systems

Broadcasting Oct 24 1988 62 serve approximately 37,000 subscribers. Broker: Communications Equity Associates. System serving Bearden, Ark. Sold by Eastern Broadcasting group sold Bearden Cable Inc. to Buford Television. Sell- After 30 years in the radio business, Roger cer since he organized the company in 1958 er is headed by Ralph Lewis and based in Fort wants following the purchase WCHV(AM) Smith, Ark. It has no other cable holdings. Neuhoff to retire and, to that end, he of Char- Buyer is Tyler, Tex. -based MSO owned by has agreed to sell his radio group to one of lottesville, Va., for $210,000. Over the next Buford family serving approximately 25,000 his station managers and two Pennsylvania few years, Eastern purchased stations in subscribers in 3 states. System serves ap- cable operators for about $65 million. Florida, Illinois, Indiana and Virginia. Most proximately 10,800 subscribers. Broker: Neuhoff announced last week an agree- of the early acquisitions were sold off as the Communications Resources Unlimited. ment in principle to sell Washington -based company purchased the larger properties, which Systems serving Swifton and Grubbs, Ark. Eastern Broadcasting Corp. to Robert K. are now part of this transaction. Sold by Teleservice Corp. of America to Zimmerman, the vice president and general Neuhoff's largest single prior deal came years Douglas Communication Mid -South L.P. Sell- manager of Eastern's WRSC(AM) -WQWK(FM) two ago when he sold WAVZ(AM)- er is owned by TCA Cable TV Inc., Tyler, Tex. - State College, Pa., and Robert E. Tudek and WKCI(FM) New Haven, Conn., for $30.5 based MSO headed by Robert Rogers serving Everett D. Mundy, principals of Tele -Media million ( "Changing Hands," Sept. 1, 1986). approximately 330,000 subscribers in 4 Corp., a State College -based multiple sys- He had bought the stations four years earlier states. Buyer is owned by Douglas Cable tem cable operator serving some 400,000 for $6 million ( "Changing Hands," June 14, Communications Inc., Ridgewood, N.J. - subscribers in 15 states. The three will be 1982). based MSO headed by Doug Dittrick serving equal owners. Neuhoff said the deal is at the "hand- approximately 42,000 subscribers in 8 states. Under terms of the deal, prior to closing, shake" stage. Although a price has been Broker: The Denver Group. Neuhoff will spin off WCVS(AM)- WFMB(FM) agreed on, contracts still have to be drawn 40% of interest in system serving Gary, Ind. Springfield, Ill., to his son, Geoffrey, for up to the satisfaction of both sides. Sold by Cablevision Associates of Gary to $4.25 million. But instead of going into Zimmerman said he was delighted with Tele- Communications Inc. ICI previously Neuhoff's pocket, the proceeds will go into the deal and the opportunity to stay with owned 50 %. Seller is owned by Gary Commu- Eastern and become part of the assets that Eastern. Upon closing, he will become nications Corp. and has no other cable hold- the buyers will acquire with the stock of president and chief executive officer, operat- ings. Buyer is Denver -based MSO headed by Eastern. ing the group from State College. Tudek will John C. Malone serving approximately Also, the deal includes a $15 million non - be chairman; Mundy, vice chairman. 4,200,000 subscribers in 38 states. System compete agreement. Zimmerman said the deal fell into place passes approximately 35,000 homes with Less the Springfield stations, Eastern when Tudek, a neighbor and friend, said he 11,000 subscribers. Broker: Waller Capital comprises nine stations: WTAD(AM)- was looking to expand his interests. Zim- Corp. WQCY(FM) Quincy, Ill.; WEST(AM) -WELV(FM) merman knew that Neuhoff had listed the Systems serving Blowing Rock and Wa- Easton, WRKZ(FM) Hershey, and WRSC(AM)- stations with Jack Harvey of Blackburn & tauga, N.C. Sold by Cablevision of Blowing WQWK(FM) State College, all Pennsylvania, Co., and suggested they meet. Rock and Cablevision of Watauga to Booth and WWAZ(AM)- WWLI(FM) Providence, R.I. Neuhoff intends to retire, but said if American is headed Co. Seller by Jeff Smith Neuhoff founded Eastern Broadcasting things get boring, he'll be back in broadcast- and has no other cable holdings. Buyer is Corp. and has been its chief operating offi- ing. "It's the only thing I know how to do." Detroit -based MSO run by Booth family and serving approximately 115,000 subscribers in eight states; it also owns five AM's and seven FM's. System passes approximately 2,227 homes with 1,500 subscribers and 67 miles of October, 1988 plant. Broker: Communications Equity Asso- ciates. Systems serving Paoli and Washington, both Oklahoma Sold by Western Plains CATV Inc. and Washington Cable Television SOLD Inc. to Eagle Cable Inc. Seller has no other cable holdings. Buyer is Tulsa, Okla. -based CABLEVISION OF BLOWING MSO Price ROCK headed by Bob and serves ap- and proximately 13,400 subscribers in two states. It is also purchasing system in Rush Springs, Okla. (see below). Systems pass 405 homes CABLEVISION OF WATAUGA with 157 subscribers. Broker: Communica- serving 1,500 subscribers in Blowing Rock and Watauga tions Resources Unlimited Inc. County, North Carolina have been sold to System serving Rush Springs, Okla. Sold by Rush Springs Cable TV to Eagle Cable Inc. BOOTH AMERICAN CO. Seller is headed by Margaret Milliken and has of Detroit, Michigan no other cable holdings. Buyer is headed by Bob Price, serving approximately 13,400 sub- The undersigned represented the seller in this transaction. scribers in two states. It is also purchasing This notice appears as a matter of record only. systems in Paoli and Washington, both Okla- homa. (see above). System passes 700 101 E. Kennedy Blvd., Suite 3300, Tampa, FL 33602 813822 -8844 homes with 300 subscribers. CEA, Inc., 375 Park Ave., Suite 3808, New York, NY 10152 212/319 -1968 1133 20th Street, N.W., Suite 260, Washington, DC 20036 202/778 -1400 System serving Brazoria, Tex. Sold by 1235 Néstlakes Drive, Suite 140, Berwyn, PA 19312 215851 -0650 Starsatt Corp. and Coleto Cable Co. to Star Cable Associates. Seller is headed by Greg Hoffman and has no other cable holdings. Buyer is affiliate of Bent & Associates Inc., e Coraopolis, Pa-based MSO headed by Walter Bent serving approximately 36,663 subscrib- COMM U n !CATIONS ers in 4 states. System serves approximately EQUITY 1,100 subscribers. Broker: Thoben VanHuss & Associates Inc. ASSOCIATES

For other proposed and approved sales, see "For the record," page 70.

Broadcasting Oct 24 1988 63 SMPTE HDTV Engineering conference stresses a multitude of technologies to study and need for standardization if none have come close to becoming a stan- new technology is to proceed dard. A parallel situation now exists between "Technology is galloping. Standardization is the competing digital videotape formats. crawling." The official theme of the 130th Component and composite systems were Society of Motion Picture and Television once thought to be suited for different appli- Engineers technical conference and equip- cations. But now composite appears to be ment exhibit in New York (Oct. 15 -19) was eroding component digital's market. An- "Innovations in Imaging and Sound." But it other composite digital system, which will was the first line, delivered by William record on half-inch rather than three -quar- Connolly, president, Sony Advanced Televi- ter-inch tape, was shown in prototype at the sion Systems Group, Teaneck, N.J., during equipment exhibition. Its developer, Japan's the conference keynote address, that rever- Matsushita, plans to market it as the replace- berated throughout the event. ment for Type C, one -inch analog equip- Engineers at the Jacob Javits Convention ment, over the earlier systems. Center learned that less than two weeks after Connolly traced this explosion of pro- Sony's Connolly the American National Standards Institute posed standards and the resulting confusion systems quickly. "VLSI [very large scale adopted the SMPTE- approved 1,125line /60 and controversy in the marketplace to the integration) circuitry is indisputably the khz high- definition television production revolutionary advancements continually be- means for meeting those expectations," standard, roadblocks to its success have ing developed for the semiconductor which Connolly said. appeared in the form of rival systems from "has put massive computer power into post- But as manufacturers have rushed to get both Europe and the U.S. SMPTE also took age stamp dimensions." Demand from the products on the market, the standard- setting time during the conference to look at HDTV broadcasting industry for smaller, higher- organizations have not kept pace, Connolly it has transmission, an issue in which tradi- quality, less expensive equipment has driven said. "Personally, I think most standards tionally not been involved. Again, there was manufacturers to find ways to develop new committees lack a real understanding of the relationship between VLSI manufacturing and design," he said. He explained that it takes at least 18 months to put a circuit on the market after the design has been com- SANDLER pleted. Any changes in the chip's design after it is on the market require the manufac- CAPITAL turer to begin the 18 -month process again. "This makes it critically important to have a MANAGEMENT standard at the beginning of the design process. If there is no standard, the manufactur- in its continuing tradition er will have to go it alone," which is what has been happening, Connolly argued. of excellence in communications investing Connolly has been one of the leading is pleased to announce that American advocates of establishment of the 1,125/60 high- definition production system as a worldwide standard recognized by the JOHN A. KORNREICH International Radio Consultative Committee (CCIR). "Video image technology has has become a found its Holy Grail. We finally have a video image that can match the picture qual- General Partner ity of 35mm film," he said during the in our firm. speech. Ironically, Michael Sherlock, NBC president, technical services and operations, who is among those who say that a worldwide HDTV production standard is now beyond reasonable hope, was able to agree with the central premise of Connolly's speech. That is why NBC formally submitted its new 1,050/59.94 high- definition production system for SMPTE standardization (BROADCASTING, Oct. 17) before developing equipment for it. "There is a driving Harvey Sandler Barry Lewis John A. Kornreich competitive force and what we have to do is General Partners work to make manufacturers see the light and find ways, as Bill Connolly said, in terms of the VLSI process, to start that 18- 1114 AVENUE. OF THE AMERICAS NEW YORK. NY 10036 1212) 391-8200 month process in accordance with this production standard," he said. The NBC system, developed jointly with

Broadcasting Oct 24 t988 fid the David Samoff Research Institute, is pro- SMPTE paper session. HD -Pro would call good position to be in" for BTS, Riddle posed as a more easily transcodable system for 1,500 scanning lines at a rate of 24 fields said. with NTSC and any possible NTSC -com- per second. He called 1,500 lines "a magic Two days after the NBC announcement, patible high- definition transmission system number" because mathematically it is easily Rank Cintel Inc., Valley Cottage, N.Y., said than 1,125/60 because it is based on NTSC's transcodable to any of the existing or pro- it will offer a 1,050/59.94 version of its 59.94 hz field rate. The result, Sherlock said posed production systems that utilize inter- MKIII high- definition telecine for transfer during an Oct. 15 press conference, will be lace and progressive scanning of 525, 625, of 35mm film to video. Earlier versions of an inexpensive, evolutionary advancement 1,050, 1,125, 1,250 lines, as well as with the telecine have already been introduced in to HDTV for both the consumer and broad- 35mm film. Further compatiblity with film the 1,125/60 and 1,250/50 formats. Rank caster. "NBC thinks it's about time that we is achieved, he said, by matching film's 24 Cintel's Mark Porter said that the system start looking out for American viewers," frames per second. (In recent years, an will be ready for delivery by the end of Sherlock said. "I don't want high- definition SMPTE study group has been looking at the 1989. He could not estimate a price. television equipment to be any more expen- idea of changing film's frame rate to 30 fps, Central to NBC's proposal is the need for sive than the tape machine I buy today.... which would make it easier to transfer to a 59.94 hz field, which it said will be easier That is my goal." NTSC or 1,125/60.) Iredale said that he was for American broadcasters to transcode and As originally planned, NBC proposed a presenting his ideas not so much as a full of higher -quality when working with high - system to build equipment for both 1,050 system, but as something "to run up the definition pictures. But throughout the five interlace scan and 525 progressive. But the flagpole," for discussion in SMPTE stan- days of the conference, the SMPTE New day before the Oct. 15 announcement, NBC dards groups. Television Technology Committee provided decided to add to the proposal provision for Some, such as Sony Corp.'s Hugo Gag - a demonstration on the feasibility of conver- building 1,050/59.94 progressive equip- gioni, pointed out that 1,050/59.94 will now sions from 1,125/60 to 525/59.94. The sys- ment as well. The network took the move have to go through the same two -year pro- tem channeled an 1,125/60 signal through because, "we thought that there had to be an cess that 1,125/60 traveled before getting the Sony HDN -2000 525 -line downcon- evolutionary process to even greater qual- SMPTE approval. But Merrill Weiss, NBC verter and from there into a prototype 18 ity," Sherlock said. "While we were spend- managing director, systems engineering, megabyte frame memory converter in a sys- ing the time on the interlace system [we speculated that it could take less time be- tem that is aimed at post- production houses. thought] we might also spend some time on cause much of the wording in the NBC Sony plans to eventually market the convert- the next step." He again agreed with Con - system matches SMPTE's 1,125/60 docu- er after some bugs have been worked out of nolly's statement that consideration of such ment. it. The memory device in the converter does advancements should start with the stan- In answer to the question of whether pro- not throw out any frame. but stores them dards organizations. totype equipment will be available to until there is an overload. Approximately Before the announcement, eight broad- SMPTE to test the feasibility of the propos- every 30 minutes the memory is automati- cast companies and organizations had en- al, Steve Bonica, NBC vice president, engi- cally dumped, causing "a hiccup" on the dorsed the 1,050/59.94 concept, including neering, said that a manufacturer is now in screen, according to Ray Pashley, a Sony Capital Cites/ABC, Zenith Corp. and the the process of building a camera which will consultant who led the demonstration. "This Association of Maximum Service Telecast- shoot 1,050/59.94 interlace and 525 pro- is just to show everyone that we can do it," ers. Afterward, two other organizations gressive. He declined, however, to say he said. joined the list: Tele- communications Inc., which company. It is estimated that the cam- An overall assessment of the high- defini- the largest U.S. multiple cable system oper- era could be completed by the end of No- tion production standards battles was given ator, and the Center for Advanced Television vember. by Steven D. Kerman, director of sales and Studies (CATS), which unanimously voted Anticipating that there will be a number marketing for Tektronix Inc., Beaverton, for it in a meeting of representatives from its of production standards, some SMPTE ex- Ore., and SMPTE financial vice president, sponsor companies. Along with NBC, ABC hibitors had plans to face the conflicting who said the concept of a worldwide stan- and Zenith, CATS is sponsored by the Grass demands. BTS Broadcast Television Sys- dard is "utopian." Decisions by manufactur- Valley Group, Eastman/Kodak, Ampex, tems Inc. showed its KCH 1000 high- defini- ers, governments and broadcasters are being Tektronix, Time Inc. and the Public Broad- tion camera, introduced at the National As- shaped by political rather than technical casting Service. sociation of Broadcasters convention last considerations. National pride and trade However, there was criticism of the new spring, which can be modified to shoot considerations are put before technical as- system by some at the conference. Consul- according to any scanning method or field pects. "The days of interchanging video- tant Renville McMann did not quarrel with rate. "That's just a software change," said tapes is going away.... The world would be the 59.94 field. "But from a world standards Larry Riddle, BTS national sales manager. a better place with a single standard, but I point of view, which we can't have on one On the exhibit floor, the camera was shoot- don't think it's possible anymore," he said. common field frequency, we could have it ing 525/60 progressive pictures, but could on one common line number, and just as easily have been imaging in

1,250/59.94 would be to my mind an alter- 1 125/60, 1,050/59.94 or in the European "This was kind of an unusual tack for

nate possibility.... It keeps the Europeans 1 250/50, "which is perhaps a strategically SMPTE," said Birney Dayton, vice presi- from having 25% more resolution than we do," McMann said. In response, Sherlock said that discussion of the best number of scanning lines will be a valid point of dis- R.A. Marshall & Co. cussion in SMPTE standardization groups. <1114^ l> & Richard Iredale of the Del Rey Group, Brokerage Media investment Analysis developer of the proposed HD -NTSC transmission system, said that while the 1,050/59.94 system makes sense for Ameri- Florida FM, can broadcasters, it will not be easily trans - /South Georgia new tower, $550,000 codable to European systems or to 35mm Small Market VHF Network Affiliate, $2,600,000 film. Commercially produced high-definition projects that have already been com- Great Smoky Mtns., AM for owner -operator, $300,000 pleted, such as CBS's Littlest Victims and RAI's Julia and Julia, will not be done in 1,050/59.94, he said, because the system will not have the same quality when trans- 4 800 Main Street Suite 210 ferred to film. As an alternative, Iredale proposed a sys- Hilton Head Island. South Carolina 29928, 803-681-5252 tem of his own-HD- Pro - luring a

Broadcasting Oct 24 1988 65 dent, engineering, of the Grass Valley proposed ATV systems in Canada after sys- Group, Grass Valley, Calif., about a panel tems have been tested in the USA," he said. on high- definition and enhanced -definition It will be in the interest of both countries to transmission issues. "We haven't addressed jointly approve a transmission method, he transmission issues before, and we tried out said. The CABSC has been made available this whole session today because we felt that to the ATS committee as a test facility. It it was a critical, important issue," he said. joins ATTC and Cable Laboratories Inc. as The panel, which Dayton moderated, came testing labs available to the ATS committee. at the end of a day -long technical session Earlier in the day, Alex Felker, chief of that was heavily attended throughout. the FCC's Mass Media Bureau, said that to The panel included representatives from significantly increase the quality of terrestri- 12 different transmission proponents, per- al television, stations will need additional haps the largest gathering of its kind so far. spectrum. The questions are: How much But most of the discussion centered around additional spectrum will they need and how two nonproponent additions to the panel. much will the FCC be able to allocate? Irwin Dorros of Bell Communications Re- Felker restated the finding of a commission search (Bellcore), who is chairman of the study that found that all currenly operating systems subcommittee of the FCC's adviso- stations could be allocated a 3 mhz augmen- ry committee on advanced television ser- NBC's Sherlock tation channel while almost all could be vices (ATS), and John Story from the Cana- allocated an additional 6 mhz after "some dian Reserach Center, an advisory arm of the Liam Schreiber of the Massachussets Insti- repacking" in the major cities. (Story said Canadian Communications Department, Ot- tute of Technology, who pointed out that that a similar Canadian study shows that tawa. most of the proposed systems would cur- only 3 mhz could be allocated to stations In answer to a question from the audience rently be ruled out by systems subcommittee there.) by Charles Rhodes, chief scientist of the guidelines because they lack prototype hard- Among those proponent systems that ei- Advanced Television Test Center (ATTC), ware. But Dorros responded that testing ther delivered technical papers or provided Dorros said the systems subcommittee will each proponent more than once would be demonstrations of their equipment (or both) hold to its plan to individually test complete too difficult and time consuming. "We don't were the most well known and highly publi- systems in hardware form for both over-the- want to bring them back twice," he said. cized, including NHK's MUSE, the David air performance and psychophysical audi- In Canada, Story said, the Canadian Ad- Sarnoff Research Center's advanced com- ence reaction. Rhodes said that he wished to vanced Broadcast Systems Committee patible television, North American Philips get the testing under way as quickly as (CABSC) has been formed, like the ATTC HDS -NA, the New York Institute of Tech- possible and suggested that the audio and in the U.S., to test proposed transmission nology's VISTA, the Del Rey Group's HD- video components of systems could be test- systems over the air. Part of that group's NTSC and the two proposals from MIT. But ed separately, with full component tests to function was also to establish contact with SMPTE also provided an opportunity for follow. American testing organizations because "it some of the newer and less well known Backing Rhodes's suggestion was Wil- is unrealistic to try independent tests of proponents to introduce themselves. The new proponent that perhaps made the biggest splash was Production Service Inc. (PSI), Tucson, Ariz., which is proposing the Genesys Transmission System. Tom Bent- HAROLD HOLDER sen, director of engineering, WBAL -TV Balti- more, who assisted the system's inventor, of Richard C. Gerdes, read a paper on the of Texas, Inc. Genesys system. What he described was a Holder Broadcasting Services blending of technologies, one that allows 16 has acquired bits of digital information to be compressed and delivered in 3 bits, and another that allows two signals to be delivered over the & same channel. PSI is proposing terrestrial KPUR-AM KATP-FM transmission of both the conventional NTSC Amarillo, Texas signal and the 1,125/60 production signal over a 6 mhz channel using this technique. From Consumer equipment would not be made obsolete, Bentsen said, because it would Alfred Broadcasting, Inc. simply decode the NTSC part of the signal. Broadcasting facilities will need only modi- For fications he said. The system could also be modified to dual deliver the 1,050/59.94 signal or compact disk-quality audio as $1,154,000.00 well. The undersigned acted as broker in this transaction and Bentsen said that the NTSC/ 1,125 version of the system should be ready for test- assisted in the negotiations ing in June 1989. Joe Osborne of Osborne Associates Inc., Pomano Beach, Fla., also proposed a sys- 03LZ tem for delivering high- definition video signals digitally. He predicted that eventually FETMTSON a digital fiber optics will be the primary method of video delivery. Until then, he proposed ASSOCIATES a two -channel delivery system. Osborne de- "THE POWER BROKER" scribed the system as "similar to Dr. [Wil- liam] Glenn's bi-channel system, but also 17304 N. Preston Road, Suite 800 Dallas, TX 75252 (214) 733 -6847 designed from the ground up to support digital transmission and efficient coding techniques."

Broadcasting Oct 24 1988 66 Central Dynamics, Pointe- Clare, Quebec, play at the National Association of Broad- many forms of field production much greater had originally planned to provide the first casters convention in Las Vegas next spring. quality will result by maintaining entire pro- demonstration of its Stage -1 E (enhanced)- Although an SMPTE study group has in the jects in the digital domain, but he agreed NTSC coders and translators (BROADCAST- past researched small -format digital possib- that ENG does not necessarily need that ING, July 25) at the SMPTE exhibition, but lities, no meetings have yet been held to level of quality. was unable to complete the system in time. begin standardization of the Panasonic for- Jukka Hamalainen, general manager of Gerald Lizotte, Central Dynamics engineer- mat. The "D -3" designation has not yet been the Matsushita Applied Research Laborato- ing manager, said that the company instead officially given to the system. ry, described the technical details of the plans to begin a tour of demonstrations of Stan Basara, president of Panasonic system in a paper given at the SMPTE the system in American cities starting in Broadcast Systems termed reaction to the conference. The cassette size will be the New York, Chicago and Los Angeles by the half -inch digital demonstration as "excel- same as MII. Recording time on the proto- end of November. E -NTSC is designed to lent." The goal, he said, is establishment of type tapes is 66 minutes, but Hamalainen eliminate NTSC cross -color and cross -lumi- D -3 as a universal standard for all applica- said that by the time VTR's are ready for nance artifacts through a series of filters tions of videotape: broadcast playback, pro- shipping, the longest playing tape should be installed at the transmission site. It does not duction, post-production, field acquisition over 90 minutes, comparable to the longest provide for wide screen pictures and at the and others. The portability of D-3 and the running D -2 tape of 94 minutes. same time does not require consumers to fact that D -3 will take up less studio space While D -3 readies to do battle in the buy new sets to receive the enhanced pic- than D -2 are features that broadcasters will marketplace with D -2, there already seems tures. The system has not been submitted to desire. Engineers from NBC, Panasonic's to be a battle between D -2 and the compo- the FCC's ATS committee, Lizotte said, largest customer of MII equipment, had not nent digital D -1. During the last NAB con- because as its stands, "it falls entirely in the yet technically assessed the new system last vention, where Ampex and Sony introduced boundries of the NTSC standard." Stations week. But NBC's Sherlock was "thrilled" by their D -2 VTR's, it was generally believed may begin implementing it without FCC the goals of putting "it in a small package that the composite format would replace permission as soon as it is ready, he said. and at a price that we can afford.... We have one -inch Type C in broadcast studios and for Implementation of the first system from to keep lecturing to these guys [manufactur- low -end post- production, and that compo- High Resolution Sciences (HRS), Los An- ers] about the price." Panasonic plans to sell nent would find a niche for very sophisticat- geles, has already been completed. The first D -3 VTR's at about the same price as cur- ed, high -quality post-production. But others public showing of the system, which is rently marketed D -2 machines. have begun to question whether D -l's addi- similar to the Central Dynamics and Far- Critics of the new system on the SMPTE tional cost is worth the additional quality as oudja Laboratories approaches, was held at floor included Fred Scott, director, video- the great majority of D -2 machines sold so the SMPTE exhibit using the signal from the tape recorder engineering for Hitachi Den - far have been to post- production studios. Cable Value Network (CVN), the second chi America, Woodbury, N.Y., who said that Ampex's Peter Zakit, general manager, largest U.S. cable home shopping channel, digital camcorders are an unnecessary ex- studio recorders, said that the bulk of its which had the HRS system installed a few pense in view of the quality that the current sales have been to post-production studios, weeks before. The main objective of the half -inch MII and Betacam SP formats now but that it was expected. Post- production system is to eliminate chroma crawl (the provide and will be bigger than those ma- houses "see the benefits that they need and flickering artifact that often appears on chines. In response, Basara said that for by nature they are risk -takers" compared to striped or dotted video images). "Based on the reaction" the system got at SMPTE, according to HRS vice president A. Kevin Schine, several more installations will fol- This announcement appears as a matter of record only October 1988. low. Instead of selling the systems, HRS plans to lease the equipment for $6,000 a month. "It's a bargain," Schine said, "when BROADCASTLNG PARTNERS, INC. you consider some of the other proposals for Lee S. Simonson, Barry A. Mayo & Nathan W. Pearson, Jr. getting better television into the home." Management Principals However, installation of the HRS system at has purchased the assets of broadcast stations cannot be done without FCC permission, he said. The system has been submitted to the ATS committee. WBMX-FM Chicago, Illinois An area where William Connolly's obser- vation that products are going on the market WCZY-FM faster than standards are being adopted is digital videotape formats. Soon, three dif- Detroit, Michigan ferent digital systems will be available on the market, and so far only one of them, the WPEG/WGIV component D -1 system, has been standard- Charlotte, North Carolina ized by SMPTE and the CCIR. Composite digital D -2, developed by Ampex Corp., for which Sony and Ampex have been taking KSKY-AM orders since last April, is expected to re- Dallas, Texas ceive SMPTE approval as a standard in 1989, according to Stan Baron, managing director of NBC's technical division and $66,500,000 SMPTE engineering vice president. The undersigned initiated this transaction and acted as At this year's SMPTE exhibition another financial and acquisition advisor. digital format emerged. D -3, as the marketplace has dubbed it, is a half-inch, composite digital system which was shown as an engineering prototype by Matsushita's Pana- sonic Broadcast Equipment Inc., Secaucus, ComCapital Group N.J. Design of the new tape transports is 19 West 44th Street Suite 1000 based on Matsushita's MII component ana- New York, New York 10036.212 -302 -8720 log half -inch tape format. The company aims to have a preproduction model on dis-

3-oadcasting Oct 24 1988 67 broadcasters. Therefore, he was not sur- prised that post production would be the part Farewell. This years SMPTE fall confer- of D -2 targetted marketed that would react ence and equipment exhibition was M. first. Also, he claimed that Ampex designed Carlos Kennedy's last as president of There's a reason why its VPR -300 VTR for more post- production the organization. Kennedy, director of we do more big radio applications than Sony designed for its product planning for Ampex Corp.'s re- deals than anyone. DVR -100. cording systems division, is nearing the Most of Sony's D -2 machines have also end of a two -year term. "It's been the been sold to post- production houses. Unlike highlight of my professional career," he Ampex, Sony sells both D -2 and D -1 VTR's told SMPTE members during the con- and believes both will have a place in post ference's opening session. The society production. "These are not good or bad announced that Maurice French, man- formats. These are not competing formats. ager, technical planning, television pro- Each has their use," said Peter Dare, Sony duction for the Canadian Broadcasting For openers, vice president, product management. Dare Corp., will succeed Kennedy as presi- transactions are more read a technical paper at the technical con- dent. Other new officers announced at complex today. ference describing the Sony -developed DFX the conference included: Blaine Baker, 1200 D -1 to D -2 and DFX 2100 D -2 to D -1 president, MPL Film & Video Inc., Nash- Negotiating them standards converters. He played a tape of ville, as executive vice president; John requires product images fed through the converters over sev- Spring, regional sales manager, East- knowledge, skill eral generations showing only minor color man Kodak, Chicago, as secretary and and maturity. artifacts. treasurer, and Frank Haney, director, TV But Michael Fayette of Post Effects, a facilities, Capital Cities/ABC, Los Ange- Chicago post- production studio, foresaw lit- les, as editorial vice president. Our operating tle use for D-1 in the future. In a paper knowledge, investment describing the studio's first project using D- was, of course, that any facility wanting to banking training and 2, (D -2 Diner, a seven -minute promotional be thought of as high -end and do work that experience in the tape played at the Sony and Abekas booths the clients thought was high -end, had to buy marketplace are during the last NAB convention), Fayette D -1." In independent tests of the equipment, what counts. said that within a year, most of its work will the studio found that the two formats are be done in composite digital. equal in quality. Post Effects does, however, Post Effects determined a number of crite- have a DVR -1000 VTR and other D -1 inter- We also don't take on ria that had to be met by a new tape format faces. Blue -screen matting works better in more work than we can before it would replace its Type C machines, component, he said, "however, most of our handle: This assures Fayette said. Among them were better special effects work and almost all of our the personalized audio, interface with existing equipment, editing work doesn't require 4:2:2 signal affordable cost and, because some of their processing or D -1 VTR's. For us, D -2 is the attention you should work required working down to the 30th format of choice." expect ...That means generation, digital multigenerational capa- Meanwhile, a third tape manufacturer on you get top dollar. bilities. All of those guidelines were met by the SMPTE exhibit floor, Hitachi, began D -2 while D -1 was found to be lacking. taking orders for its own D -2 machine. Hita- Besides the cost difference (Sony's DVR-10 chi's Scott listed several differences between costs $75,000 and its DVR -1000 D -1 VTR its VTR and those being sold by Sony and sells for $160,000), Fayette said that Post Ampex. Rewind has been speeded to 60 Effects could not obtain all of the compo- times play speed through a redesign of the nent graphics and editing equipment to fill transport to reduce the number of wrap an- their needs while it had no such trouble gles. It will provide a complete range of That's why we're #1 in finding D -2 compatible gear. slow motion capabilities and has a front radio deals. Fayette said that the quality differences panel with a menu -based operating system. between D -1 and D -2 that have been de- Like the Ampex model, but unlike Sony's, it scribed in the past by the trade press and will take all three D -2 cassette tape sizes. At manufacturers' product literature have been a price of $75,000, the VTR will cost about simplistic and inaccurate, "that D -1 was the same as Sony's but have nearly all the intended for use for only high -end post - capabilities of Ampex's, Scott said. Deliv- production facilities. The implication of that eries are scheduled to begin next April.

C hoSy C GARY STEVENS & CO.

Boston fiber Metro FiberOptic, a subsidiary of Broadcast Mergers will market the network, A 100 -mile fiber optic network is planned to Teleport Boston, from Boston to cover 60% of the metropolitan Boston area which will extend downtown Acquisitions Cambridge, in the next two years by Teleport Boston the suburban areas of Framingham, all Corp. At the same time, the company will Waltham, Burlington and Massachusetts. The teleport will be located Investment Banking Services build the Boston -area's first teleport, which is will house five earth stations, on the fiber near Framingham. Construction expected to begin in downtown Boston Park optic network. The plan is for the system to 230 Avenue Suite 2740 the end of the year and the entire support DS -3, 45 megabit per second before New York. N.Y. 10169 fiber optic network project is targeted to (212) 697 -0240 video transmission and ultimately high - definition television. last 21 months.

Broadcasting Oct 24 1988 68 Shipping schedule CCD video cameras. The AU -620 studio division has opened new East Coast and Panasonic Broadcast Systems, Secaucus, player, designed for studio editing and West Coast service centers, designed to N.J., has announced progress in the installation in the M.A.R.C. automated cart provide support for customers of its DVE delivery of its MII half -inch videotape system was first delivered last month. By digital video effects generators, CCD video equipment. Deliveries have begun for the the end of this year, Panasonic expects to cameras, VSR 10 solid state recorders and most heavily featured machine at NAB, the start sending its AU -630 play -only studio other professional video equpiment. The AU- 660PE. More than 200 of the $39,500 - unit and AU -640 player/recorder. East Coast office is located in Fairfield, studio machines with a built -in time base Service support N.J., and the new West Coast facility is in corrector have been shipped. Panasonic Hawthorne, Calif. NEC America is has also delivered 50 of the new AK -400 NEC America's broadcast equipment headquartered in Wood Dale, Ill.

CBS's Burke criticizes TV coverage of campaign News chief says television abets like if they want to do it right." issue avoidance; also says CBS News But Burke said that CBS News is current- will have to invest in more modern ly a "break -even or even- then -some" divi- facilities to make it competitive sion of CBS. The goal of CBS News within the corporate structure will be "self -suffi- Calling the recent presidential debates a "contrivance," CBS News President David ciency," he said. his support of two CBS Burke said last week that his "comfort level" Asked about News in the networks prime time with television coverage of the 1988 cam- programs schedule Hours and West 57th-Burke paign is "not very high." 48 said the former is set "in stone." "I think its "The state of the political art in the coun- a great idea, and its going to get even better try is at a rather low level" that is not it is now," he said. West 57th, on the "conducive to the kind of choices that we than hand, he called a "victim" of its res- have before us," Burke said at his first other in various time periods. Burke question- and -answer session with the press cheduling current spot, 10 -11 p.m. since he took over at CBS News about called the show's three peri- months ago. on Saturday nights a "ridiculous" time to me the most propitious But Burke doubted whether the public Burke od. "It is really not to sit down and would be receptive to more intensive cover- he expects to be in the future. time to expect an audience it: very serious any kind of news or age of the issues of the campaign. As Burke put "I'm a get rather serious about very serious about this programing." As he put it: "...I sort of sense an unwant- person, and I'm informational that time ing to know among the public...I mean, the business. And there are lots of things I'm With CBS's alternative during I about, like more money to pro- public is buying the flag factories and the not serious about and don't care period being to spend won't do Pledge of Allegiance and card carrying this the kind of stuff that they've [the CBS News gram entertainment that probably and card -carrying that." Television abets staff] been going through for four or five as well in the ratings, Burke said that "we its that inability to look at the issues by "being years." have to work hard and help it overcome members of this same public and not as The "virulent" practice of staffers talking upbringing." not This Morn- willing as we should be, perhaps, to put on to people outside of CBS News would In terms of his support of CBS a time the hair shirt and say: 'Look, sit down. I'm be tolerated under David Burke, he said. ing, the News division's effort during his "biggest surprise" period in which CBS has been chronically going to talk to you for a while about the Burke said that was Burke said federal deficit and you're going to like it." upon arriving at CBS News the "lack of plagued by low ratings, "there's Based on his low opinion of the debates modern facilities...[I]f we in the news divi- not going to be a maelstrom anymore as far im- and the way the presidential campaign has sion wish to be truly competitive as we go as I'm concerned...The morning is an anxious to been conducted, Burke termed CBS News ahead and into the '90s, there are going to be portant piece of business and I'm not anchor Dan Rather's decision not to appear some capital budgets that people may see it grow." as part of a panel of reporters in a debate if he were asked, "comfortable." Burke added TILE UNITY AWARDS that rumors that the moderators of the debate had received instructions added to "the at- LINCOLN UNIVERSITY OF MISSOURI mosphere and of contrivance" strengthened The 36th Annual Unity Awards In Media will recognize contributions in media of works that his and Rather's resolve. reflect issues impacting the rights and well being of minorities and/or the disadvantaged. He added that he would not be happy if Lincoln University of Missouri invites entries in this national recognition of outstanding any CBS News correspondent were in- coverage of these problems, issues or concerns. volved in one of the debates. DIVISIONS: Asked whether CBS News has been hurt by reports of turmoil within CBS News over Print: General Audience; Print: Minority Audience; Broadcast: Radio; Broadcast: Television. the past four to five years, Burke said that CATEGORIES: "the institution called CBS News still holds Reporting of: economic; education; politics; public affairs/social issues; investigative report- a very strong place in the public eye...I ing; editorial writing. think the pedestal called CBS News is very, very strong," he said. ENTRY DETAILS: Burke explained that his face -to -face ap- Contact: Dr. Richard Klepac, Department of Communications, Lincoln University of Missou- pearance before the press last week could be ri, 820 Chestnut St., Jefferson City, MO, 65101 or call 314 -681 -5437. All entries must be taken as an indication of just how accessible received by January 6, 1989.

Broadcasting Oct 24 1988 69 gor t Record o

As compiled by BROADCASTING from Oct. WCKC(AM) Milton, FL (BAL881003EG; 1490 khz; 1 Buyer is owned by Jackson W. Smart Jr., 33.3 %; Andre 1 12 through Oct. 19 and based on filings, kw-U) -Seeks assignment of license from Alli -bird Com- Bial, 33.3 %, and Robert P. Zabel, 33.3 %, and has no other authorizations and other FCC actions. munications Inc. to Sims Enterprises for $70,000. Seller is broadcast interests. Filed Oct. 6. headed by Allison A. Shadday and has no other broadcast WEMJ(AM) Laconia, NH (BAL881004EA; 1490 khz; interests. Buyer is owned by Louis R. Sims, 50 %, and Abbreviations: AFC -Antenna For Communications; AU -Ad- kw -U)-Seeks assignment of license from Central Broad Christine J. Sims, 50 %, and has no other broadcast inter- ministrative Law Judge; alt. -alternate; ann.-announced; casting Services Inc. to Robert J. Tole for $800,000. Selle ests. Filed Oct. 3. ant.- antenna; aur- aural; aux. -auxiliary; ch.- channel; is headed by James McCann and has no other broadcas CH- critical hours.: chg.-change; CP -construction permit; WKEU -AM -FM Griffin, GA (AM: BAL880930HR; interests. Buyer has no other broadcast interests. Filed Oct D-day: DA -directional antenna: Doc.-Docket; ERP -effec- 1450; 1 kw -U; FM: BALH880930HS; 97.7 mhz; 3 kw; 4. tive radiated power; Freq- frequency; HAAT -height above HAAT: 300 ft.) -Seeks assignment of license from Domin- WWGN(AM) Washington, NC (BAL881003EA; 1320 average terrain; H &V- horizontal and vertical; khz- kilohertz; ion Marketing Inc. to Design Media Inc. for 52,300,000 khz; 500 w- D)-Seeks assignment of license from Pamlico is Albert kw- kilowatts; lic.-license; rr- meters; mhz- megahertz; ( "Changing Hands." Oct 10). Seller owned by Media Corp. to J R 8e P Enterprises Inc. for $65,000. Seller mi.- miles; MP- modification permit; mod. -modification; Charles Schmick and Joseph H. Bourdow, and has no other is headed by Richard Paul and has no other broadcast N- night: pet. for recon. -petition for reconsideration; PSA- broadcast interests. Buyer is is headed by John Thomas and interests. Buyer is owned by Mahalla L. Phelps, 50 %, and presunrise service authority; pwr.- power; RC-remote control; Peter Carpey, New York City investors with no other broad- J. Ray Phelps, 50 %, and has no other broadcast interests. S- A- Scientific -Atlanta; SH- specified hours; SL- studio loca- cast interests. Filed Sept. 30. Filed Oct. 3. tion; TL- transmitter location; vans.- transmitter; TPO-- trans- WAYX(AM) Waycross, GA (BAL881004EB; 1230 khz; 1 WCIT(AM)- WLSR(FM) Lima, OH (BTC881005EE; 940 mitter power output: U or unl.-unlimited hours; vis.- visual; kw-U) -Seeks assignment of license from Rowland Radio khz; 250 w -D; FM: BTCH881005EF; 104.9 mhz; 3 kw; w- watts: noncommercial. Six groups of numbers at end of '- Inc. to Young Communications Corp. for $150,000. Seller HAAT: 260 ft.) assignment of license from Allen facilities changes items refer to map coordinates. One meter -Seeks is headed by Marshall Rowland and has no other broadcast Broadcasting Co. to David Skylar for $480,000. Seller is equals 3.28 feet. interests. Buyer is owned by Charles P. Young, 51 %, and headed by Martin D. Gould. It has no other broadcast H.C. Young Jr., 49 %, and has no other broadcast interests. interests. Buyer has no other broadcast interests. Filed Oct. Filed Oct. 4. 5. Ownership Changes KTPK -FM Topeka, KS (BTCH880928GZ; 106.9 mhz; WPGH(TV) Pittsburgh, PA (BAL881004; 53; 2338 kw -V; 100 kw; HAAT: 1,210 ft.) -Seeks assignment of license HAAT: 1,010 ft.) -Seeks assignment of license from LTB from Shawnee Broadcasting Co. to The Marvin H. Wilson (WPGH -TV) Corp. to Channel 53 Inc. for $32,000,000. Applications Wealth for no consideration. Seller is principally owned by Seller is Sherman Oaks, Calif. -based group of 6 TV's and Marvin H. Wilson. Buyer is owned by Marvin H. Wilson, entertainment production and distribution company. Buyer 30.3 %; Arthur A. Glassman, 49 %; H. Pat Powers,10.3 %, is owned by Renaissance Communications Corp. and head- WYHS(TV) Hollywood, FL (BTCCT881004; 69; 4786 and Robert V. Bundy, 10.3 %. Filed Sept. 28. ed by Michael Finkelstein. Warburg, Pincus Capital Co. kw -V; HAAT: 1,015 ft.) -Seeks assignment of license from L.P., principal owner of Renaissance, has controlling inter- Channel 69 Of Hollywood Inc. to Silver King Broadcasting WITL -AM -FM Lansing, MI (AM: BAL881006HV; 1010 est in KDFI -TV Dallas. Filed Oct. 4. of Hollywood, Florida, Inc. for $950,000. Seller is owned khz; 500 w -D; FM: BALH881006HW; 100.7 mhz; 26.5 kw; by Whitco Broadcasters Inc., 51 %; Silver King Broadcast- HAAT: 640 ft.)- -Seeks assignment of license from MW WSDC(AM) Hartsville, SC (BAL881004ED; 1490 khz; 1 ers of Hollywood, Florida, Inc. Buyer is Clearwater. Fla. - Multicom Inc. to MSP Communications Inc. for kw-D)- -Seeks assignment of license from Community by Madison, WI -based group for based group of I I TV's headed by Lowell W. Paxson and $10,220,000. Seller is owned Broadcasting Co. of Hartsville to Bell Broadcasting Co. 100% owned by Home Shopping Network Inc. Filed Oct. 4. of nine AM's and nine FM's headed by William Walker. $1,875. Seller is headed by Harold Bledsoe and has no other broadcast interests. Buyer is owned by John J. Bell. Bell has interest in WJHB(AM) Fair Bluff, NC. Filed Oct. 4. KDLX(AM) St. George, UT (BTC880929EE; 1450 khz; 1 kw- U)- -Seeks assignment of license from Color Country Ten Years in the Southwest Broadcasting Corp. to JL Communications Group Inc. for $350,000. Seller is owned by Joseph A. Kjar, Donald E. Bydee and Blaine W. Whipple and has no other broadcast Since 1978 Chapman Associate Bill Whitley has been interests. Buyer is owned by Jack London, 45 %; Mel Maziar, 45 %, and Morgan Skinner, 10 %. and has no other serving broadcasters in the Southwest from our Dallas broadcast interests. Filed Sept. 29. office, and in this time has handled over $90,000,000 WPVA(AM)- WKHK -FM Colonial Heights, VA (AM: BAL880927GL; 1290 khz; 5 kw-D; FM: BALH880927GM; in transactions, including these recent sales: 95.3 mhz; 25 kw; HAAT: 300 ft.)- -Seeks assignment of license from WPVA Inc. to ABS Communications Inc. for $7 million ( "Changing Hands." Oct. 3). Seller is Evans- ville, Ind. -based group of four AM's and five FM's headed by Alan R. Brill. It is also buying KUAD -FM Windsor, KILT-FM Wichita Falls, Texas Colo. ("Changing Hands," Aug. 8). Buyer is principally owned by Kenneth A. Brown and Jon Sinton. It also owns WLIN-FM Jackson, Mississippi KROD (AM)- KLAQ(FM) El Paso, TX. Filed Sept. 27.

KAPB-AM/FM Marksville, Louisiana WROV(AM) Roanoke, VA (BAL880928EB; 1240 khz; 1 KTYX-FM Ardmore, Oklahoma kw -U) -Seeks assignment of license from WROV Broad- casters Inc. to Lisa Broadcasting Inc. for $250,000. Seller is KGRT-AM/FM Las Cruces, New Mexico owned by Burt Levine and has no other broadcast interests. KKLR-FM Edmond, Oklahoma Buyer is owned by A. Thomas Joyner, 60 %, and David Weil, 40 %. It also owns WZFX(FM) Whiteville. NC, and -J WQOK(FM) South Boston, VA. Filed Sept. 28. WNBK(FM) New London, WI (BALH88093OHL; 93.5 Some subject to FCC sales approval mhz; 3 kw; HAAT: 270 ft.) -Seeks assignment of license from Goetz Communications Corp. to Martin Communica- tions Inc. for $1,250,000. Seller is Marshall, WI -based group of 4 AM's and 6 FM's owned by Nathan L. Goetz and Robert Goetz. Buyer is owned by Quinn W. Martin, 100 %, and has no other broadcast interests. Filed Sept. 30. WTTN(AM)- WMLW(FM) Watertown, WI (AM: Chapman Assoelate Kn¢ws the Southwest. BAL88092200; 1580 khz; 1 kw -D, 7.8 w -N; FM: BALH880922GH; 94A mhz; 50 kw; HAAT: 476 ft.)- Seeks assignment of license from Select Communications Inc. to Joyner Communications Inc. for $1,995,000. Seller Nationwide Media Brokers William L. Whitley is owned by Arthur W. Gaulke, 60 %, and John T. Timm, 40 %, and has no other broadcast interests. Buyer is owned 5495 Beltline Rd., Suite 340 by A. Thomas Joyner. 60 %, and David Weil, 40%. It also man Dallas, TX 75240 owns WZFX(FM) Whiteville, NC, and WQOK(FM) South 214/788 -2525 Boston, VA. Filed Sept. 22. Associates KOLL(FM) Gillette, WY (BALH880928H1; 96.9 mhz; 100 kw; HAAT: 400 ft.) -Seeks assignment of license from Jeff Kehl, receiver to Gillette Broadcasting Co. for

Broadcasting Oct 24 1988 70 The lowdown on getting a higher price for your station.

If you're a station owner, radio or TV, look of one of our presentations is different, and you're thinking about selling, the big because of its better graphics and easier - things on your mind are: to -read typefaces. But much more important How much can I net for it? is the difference in what we put into it. How is the deal going to work We give buyers powerful reasons to buy. forme? Instead of just copying pages from the w ,ratings books, Duncan, and BIA, we tell the prospects why they should buy. We cus- How much am I really V V4 tomize and editorialize, / worth? - providing what-if --,. We ca n answer those questions scenarios and re- for you. But we can also tell you capping the perti- Frank Boyle a lot more. tAfr nent information. - - STATIOrc We talk your language. We take the ma-_- - l'ROÇ?ECrus All of us here have grown up in the terial and synthesize . broadcasting business, it, analyze it, pick it cut our teeth on it. apart.We ask ourselvés, cam- 1 We've been sta- if we were going to buy, tion owners and what would we want operators. to know? ,t"S.. We've paid our We present facts air dues, just like you. that are cogent, com- That's ï why we can talk your prehensive, and persuasive. In short, we language, straight talk about research, generate less paper, but more reasons why programming, engineering. We can talk the buyer should pay your price. markets into the wee hours. We know how to nail down sales. Here's how we go about selling your property. Closing the deal comes naturally to us. First, if confidentiality allows, we per- It's something we've all learned in our years sonally visit your station and its marketing in the broadcast buying and selling business. area. Whether we do or not, we can draw We don't dance around. We keep on our own financial and socio- economic things moving. We deal with the headaches data, covering virtually every market and guide you through the mine fields in the country. (lawyers, CPAs, financing) on the way to Next, we identify the five to ten best putting your money in the bank. prospects for your property, based on the We know who's looking to buy. So if profiles we maintain on just about everyone. you're looking to sell, give us your listing. (How do we get this information? We'll help you get Buyers want us to know their "wish list" so the most we won't waste their time.) net cash Then we prepare a presentation that's for your different from everyone else's. Even the property. Frank Boyle Co. MEDIA BROKERS 55 Old Field Road, Greenwich, CT 06830 (203) 869 -4433 has no other broadcast interests. Buyer is E. Bussey Jr. for ch. 50; 1,000 -v, 200 kw -a; 417 m. 5250,000. Seller kw of John Anthony Bulmer for 107.7 mhz; 3 kw H &V; 62 m. %; Donald G. Cale, .14 %, Address: 304 Stanton St., owned by Axel R. Ostlund, 2.59 Jacksonville, AL 36265. Action Address: 20 Liberty Ave., Whitesboro, NY 13492. Action and Roy A. Mapel, 60.42%. Gillette Broadcasting Co. Sept. 30. Oct 5. owns KIML(AM) Gillette. Filed Sept. 28. Meridianville, AL (BPH880126ME)-Returned app. of Bolton, VT (BPED87I0I5ME)-Resumed app. of Chris- Frank Digesu Sr. for 94.1 3 mhz; kw H &V; 100 m. Address: tian Ministries Inc. for 89. I mhz; .06 kw; 378 m. Address: 7807 Valley Bend Drive, Huntsville, AL 35802. Action 136 Main St., P.O. Box 583, Essex Junction, VT 05452. Oct. 6. New Stations Principal is owned by Alexander D. McEwing, 20 %; John Big Bear City, CA (BPH880126NM)- Returned app. of A. Fondry, 20 %; Susan M. McEwing, 20 %; Rick Edwards, Bear Valley Broadcasting for 93.3 mhz; 3 kw H &V; 28 m. 20 %; Jennie J. McEwing, 20 %. Action Oct. 4. Applications Address: P.O. Box 1607, Big Bear City, CA 92314. Princi- Danville, VA (BPCf870317KP) --Granted app. of A.W. pal is owned by Jacquelyn A. Cottingham, 40 %; James W. Broadcasting for ch. 44; 4130 kw -V; Buckeye, AZ (BPH880728NE) -Desert West Air Ranch- 212 m. Address: 3348 Cottingham, 30 %; George Perrin, 30 %. Action Oct. 7. Meadow Run Dr., N.E., Roanoke VA 24012. ers Corp. seeks 106.9 mhz; 3 kw H &V; 91 m. Address: P.O. Principal is owned by Charles A. Wright, 100 %. Action Box 36717, Tucson, AZ 85740. Principal is owned by Ted East Hemet, CA (BPH880504MA)- Retumed app. of Sept. 4. lbcker, 50 %; Jana Tucker, 50 %. Filed July 28. Douglas R. Salamanca & Ernie Salgado Partners for 92.9 mhz; .292 kw H &V; 314 m. Address: 21100 Hwy. 79, Buckeye. AZ (BPH880728MZ)- Arthur A. Mobley #164, San Jacinto, CA 92383. Principal is owned by Facilities Changes seeks 106.9 mhz; 3 kw H &V; 91 m. Address: 736 E. Douglas R. Salamanca, 50 %; Ernie Salgado, 50 %. Action Momingside Dr., Phoenix 85022. Filed July 28. Oct. 7. Applications Litchfield, CT (BPH880816NK)- Litchfield Radio East Hemet, CA (BPH880505P0)- Dismissed app. of Group seeks 97.3 3 H 100 m. mhz; kw &V; Address: Hemet Broadcasters Inc. for 92.9 mhz; .685 kw H &V; 186 Kettletown Woods Rd., is AM Southbury, CT 06488. Principal m. Address: En Mirage, 5 Santo Domingo, Rancho Mirage. owned equally by Kathleen Vickie O. Corpaci; Barbieri, CA 92270. Principal is owned by Wolfram J. Dochtermann, Bloomington. IN, WGTC, 1,370 khz -Sept. 29- Applica- and Ellen Duncan. Filed Aug. 16. 50%; Milton W. Jones, 50 %. Dochtermann and Jones have tion for CP to increase night power to 1 kw and make Newton, IL (BPH880728MP)- Jasper Broadcasting Co. interest in KPSL(AM), Thousand Palms, CA. Action Oct. changes in ant. sys. seeks 106.9 mhz; 3 kw H &V; 100 m. Address: P.O. Box 7. FM's 151, Newton. IL 62448. Principal is owned by Don Hecke, Melbourne Beach, FL (BP850701AQ)- Dismissed app. Aguadilla, PR, WTPM, 92.9 mhz 20- Application 60% and James Tomaw, 40 %. Hecke owns -Sept. WPMB(AM)- of Rowland Broadcasting for 1,510 khz. Address: 99 Ara- Vandalia, for CP to change HAAT: 372.7 m.H &V. WKRV(FM) IL. Filed July 28. paho Ave., St. Augustine, FL 32084. Principal is owned by Lock Haven, PA, WWZU, 92.1 mhz -Sept. 21- Applica- Woodlawn, IL (BPH880728)- Nellie Gaines seeks 106.9 Marshall W. Rowland, 50% and Carol C. Rowland, 50 %. It tion for CP to change HAAT: 100 m H &V. mhz; 3 kw H &V; 100 m. Address: 19245 Wildwood Ave., also has interest in WSOS(FM) St. Augustine, FL. Action Lansing, IL 60438. Filed July 28. Oct. 4. Chevak, AK, KCUK, 88.1 mhz -Oct. 3 -Mod of CP (BPED88012IMM) to change TL: approx. 125 m N jet. of Woodlawn, IL (BPH880728ND)- Volunteer Broadcast- St. Cloud, FL (BP850701AH)- Granted app. of St. Ringseal and Sandpiper Sts., Chevak, AK; 61 31 46N 165 ing of Illinois seeks 106.9 mhz; 3 kw H&V; 100 m. Address: Cloud Broadcasting for 1,500 khz. Address: 10410 Windsor 35 20W. 847 Todd Preis Dr., Nashville 37221. Principal is owned by View Dr., Potomac, MD 20854. Principal is owned by Peter David M. Lister, 100 %. Filed July 28. V. Gureckis. Gureckis has interest in WBZE(AM) Indian Grand Junction, CO, KPRN, 89.5 mhz -Sept. 20- Appli- Head, MD and WDER(AM) Detty, NH. Action Oct 3. cation for CP to change HAAT. 375.81 m H &V. Westport, IN (BPEDS80804MB)-Good Shepherd Radio Edmonton, KY (BPH880324MZ)- Granted app. of Fairfield Bay, AR, KFFB, 106.3 mhz -Sept. 29- Applica- Inc. seeks 91.5 mhz; 14.55 kw; 81 m. Address: 725 E. Vickie K. Hatchet for 99.1 mhz; 3 kw H &V; 100 m. tion for CP to make changes; ERP: 50 kw H &V; HAAT: 150 North St., Greensburg, IN 47240. Principal is nonprofit Address: 270 Yellow Buckeye Rd., Glasgow, KY 42141. m H &V; TL: Bancroft Hill, 0.7 km NW of State Hwy #9, 2 corporation headed by Ruth A Bausback. Filed Aug. 4. Action Oct. 5. miles N of Rushing, AR; change class to C2; 35 45 22N 92 14 49 (per docket #86-154). Augusta, KS (BPH880728MV)-Jeannine T Rainbolt Bethesda, MD (BP830511AD)-Granted app. of South seeks 96.3 mhz: 3 kw H &V; 100 m. Address: 2202 North Jersey Radio Inc. for 570 khz; 5 kw -D. Address: 15 Shore Colusa, CA, KKLU, 96.5 mhz -Sept. 27 -MP

Minnesota Ave.. Shawnee OK 74801. Filed July 28. Rd. Linwood, NJ. Action Aug. 16. (BPH85 I 1 I 5MC) to make changes; HAAT: 12 m H &V; TL: 143 5th St., Colusa, CA; 122 CO 23N 39 12 52W. Augusta, KS (BPH880729MB )-Douglas D. Law seeks Fairhaven, MA (BP880204AC)- Granted app. of Ed- 96.3 mhz; 3 kw H &V: 100 m. Address: 53 Huntington, mund Dinis for 1,270 khz. Address: 35 Orchard St., New Socorro, NM, KMXQ, 92.7 mhz-Sept. 15- Application Augusta, KS 67010. Filed Bedford, MA 02740. Action Oct. 3. for CP to make changes; FREQ: 104.7 mhz (per docket #87 -308); ERP: 100 kw H &V; HAAT: 518 m H &V; TL: 43 Augusta. KS (BPH880728N1)-Curtis R. McClinton Jr. Taylor, MI (BP871120AC)- Granted app. of Bell Broad- km NW of Socorro, NM; change to class C. seeks 96.3 mhz; 3 kw H &V; 100 m. Address: 10224 Locust casting Co. for 1,200 khz. Address: 2994 E. Grand Blvd., St, Kansas City, MO 64131. Filed July 28. Detroit 48202. Principal is owned by Mary L. Bell, 55 %: White Plains, NY, WFAS-FM, 103.9 mhz -Sept. 27- Wendell Cox, 15 %; Iris Cox, 15 %; Eric B. Bass, 7 %; Treva Application for CP to change ERP: 0.74 kw H &V. Wilmore. KY (BPH880727NE )-Marianne Warnock B. Bass, 7%; Dorris B. Bass, 1 %. It also owns seeks 96.3 mhz: 3 kw H &V; 100 m. Address: 759 Havana Columbus, OH, WXGT, 92.3 mhz -Sept. 21- Application WCHB(AM), Inkster, MI. Action Oct. 4. Dr., Boca Raton. FL 33431. Filed July 27. for CP to change geographic coordinates: 39 58 I 6N 83 01 40W. Allegan, MI (BPH880727NF)- Thomas A. Somers seeks Holdrege, NE (BP880805AC)- Retumed app. of Family 92.3 mhz; 3 kw H&V; 100 m. Address: 50 M -89, Plainwell, Stations Inc. for 1,020 khz; 10 kw -D, I kw -N. Address: Vinita, OK, KITO, 95.9 mhz -Sept. 28- Application for MI 49080. Filed July 27. 3108 Fulton Ave., Sacramento CA 95821. Principal is CP to make changes; FREQ: 95.9 mhz (per docket #87 -73); Sacramento-based group of three AM's, and eight FM's ERP: 50 kw H &V; HAAT: ISO m H &V; IL: 3.5 miles due North Cape May, NJ (BPH880728MN) -Jeffrey E. Salkin headed by Harold Camping. Action Oct. 5. W of Cleora, OK on Country Rd., Craig Co., OK; change to seeks 106.7 mhz; 3 kw H &V; 76 m. Address: 3 B Hamill class C2. Rd., Baltimore 21210. Filed July 28. Haverhill, NH (BPH870327KG)-Dismissed app. of Harvest Broadcasting for 101.3 mhz; 3 kw H&V; 328 m. Carolina, PR, WVOZ -FM, 107.7 mhz -Sept. 27- Appli- North Cape May, NJ (BPH880728MR)-Cape Communi- Address: P.O. Box 105, Hinsdale, NH 03451. Principal has cation for CP to make changes; HAAT: 499 m (H) only; TL: cations Corp. seeks 106.7 mhz; 3 kw H&V; 100 m. Address: interest in KTU -FM Elk City and KTTL -FM Alva, both Cubuy Ward, Municipality of Loiza, 1.1 mile NE of Rd. 60 W. Castor Place, #4, Staten Island, NY 10312. Principal Oklahoma. Action April 18. 186 km 9. PR; 18 16 43N 65 51 21W. is owned by Philip W Plack, 50 %; Debora K. Plack, 50 %. Filed July 28. Haverhill, NH (BPH870331PC)- Granted app. of Puffer Orangeburg, SC, WI-CB -FM, 106.7 mhz -Sept. 15 -Ap- Broadcasting Inc. for 3 H 100 m. plication for CP to change nondirectional operation. North Cape May, NJ (BPH880728NM)-Cape Broadcast- 101.3 mhz; kw &V Address: P.O. Box 1490; Main St., Wells River, VT 05081. ing Corp. seeks 106.7 mhz; 3 kw H &V; 100 m. Address: Lufkin, TX, KYKS, 105.1 mhz-Sept. 22 -Mod of CP Principal is 'owned by Eugene W. Puffer, 56 %; Stephen J. 630 W. Spruce Ave., North Wildwood, NJ 08260. Principal (BPH870226ML) to make changes; HAAT: 325' m H &V; Puffer, 22 %; Clara H. Puffer, 22 %. It also owns WYKR- is owned by Betty .1. Boyd, 50 %; Eugene W. Boyd Jr., 50 %. TL: 0.2 miles N of Oak Grove Church, 5 miles NE of (AM) Wells River, VT. Action 5. Filed July 28. Oct. Lufkin, TX; 31 22 08N 94 38 45W. Farmington, NM (BPH871104MI)- Granted app. of Roland, OK (BPH880727NG) -Linda Blair seeks 92.3 Waupun, WI, WGGQ, 99.3 mhz -Sept. 27 -MP Voice Ministries of Farmington for 95.7 mhz; 100 kw H &V; mhz; 2.8 kw H &V; 118 m. Address: 320 South Crawford (BPH870326IF) for changes; FREQ: 99.3 mhz (per docket 120 m. Address: Star Rte. 42, NM 86515. Norman, OK 73609. Filed July 27. 5, Box Gallup, #88 -21); ERP: 50 kw H &V; HAAT: 150 m H &V; TL: 1,800 Principal is owned by Frank Lucero, 25 %; Cleone P. Lu- feet W of Dead End Rd., 0.55KM S of intersec. of Dead End Renovo, PA (BPH880729MA)-J.C. Broadcasting seeks 25 %; Fareed Ayoub, Ayoub, 25 %. cero, 25 %; Annette B. Rd. and Wisconsin State Hwy. #23; change class to C2. 93.1 mhz; 3 kw H &V; 100 m. Address: RD #1, Box 460, Action Sept. 29. Cogan Station, PA 17728. Principal is owned by John A. Gillette, WY, KOLL -FM, 96.9 mhz-Sept. 19- Applica- Kennedy Jr., 50%; Calvin W. Tilley, 50 %. Filed July 29. Fargo. ND (BPH850712M6)-Granted app. of Nan E. tion for CP to make changes; HAAT: 145 m H &V; TL: 1.5 kw; 984 miles E of 1- 90 /U.S. 14 interchange. Plainview, TX (BPH880728MO) -Leslie Troszak seeks Carlisle and Jitendra R. Patel for 107.9 mhz; 100 m. Address: 3726 River Drive, Fargo, ND 58103. Principal 106.9 mhz; 50 kw H &V; 150 m. Address: 6425 Hunting Actions Jitendra R. Patel, 50 %. Hill, Oklahoma City 73116. Filed July 28. is owned by Nan E. Carlisle, 50%; Action Oct. 6. AM's Woodville, TX (BPH880725NG)- Charles Amold De- app. of Minority Redding, CA, KHTE, 600 khz 5- Application maree seeks 94.7 mhz; 50 kw H &V; 150 m. Address: P.O. Athens, OH (BP8805I6AB)- Granted -Oct. for khz. Address: 2711 Hwy. (BMP880526AF) granted for Mod CP to make changes in Box 203 Rockport, TX 78382. Filed July 25. Christian Radio of Ohio 1570 of 62, Jeffersonville, IN 47130. Principal is owned by Mary L. ant. sys. Roanoke, VA (BPED880801ME)- Vision Communica- Blennerhassett, Smith and also owns CP for WRRD(AM) Brush, CO, KKGZ, 1,010 khz -Oct. 5- Application tions Inc. seeks 90.3 mhz; 2 kw H &V; 455 m. Address: WV. Action Oct. 3. (BP880502AF) granted for CP to eliminate critical hours 2023 Westvan Drive, N.E., Roanoke, VA 24012. Principal Loudonville, OH (BPH880301OD)- Granted app. of radiation restriction to operate with full licensed daytime is owned by Worth M Miller, 50 %; Michael Campbell, 50 %. Holmes Radio Corp. for 107.7 mhz; 3 kw; 100 m. Address: facilities. Filed Aug. I. Honeytown Rd., Wooster, OH 44691. Principal is 6975 S. Los Angeles. KTNQ, 1,020 khz -Oct. 5- Application Actions by Esther L. Martin. Action Sept. 29. owned (BP880404AA) granted for CP to make changes in ant. sys. Arab. AL (BPCT87033I S)- Dismissed app. of William North Baltimore, OH (BPH880316MA)- Granted app. and modify day and night panem.

Broadcasting Oct 24 1988 72 Knox, IN, WKVI, 1,520 khz-Oct. 5- Application cation (BP87033 I BW) granted for CP to increase day power Application (BPH870225IF) granted for CP to make (BP880201AA) granted for resubmitted application nunc to 8 kw. changes; TL: 4545 Blanton Rd.. Eugene. OR; ERP: 100 kw pro tune: CP to increase power to 2 kw (0.41 CH). (H) and 42.8 kw (V); HAAT: 342 m H &V; make changes in Jasper, TN, WAPO, 820 khz -Oct. 5- Application ant. sys.; 44 00 05N 123 06 48W. Morganficld, KY, WMSK, 1,550 khz -Oct. 5- Applica- (BP880601 AG) returned for CP to increase power to 10 kw. tion (BP880406AJ) granted for CP to make changes in ant. FM's Seneca, SC, WBFM, 98.1 mhz -Sept. 30- Application sys. (BPH8703021N) granted for CP to change HAAT: 306 m Natchez, MS, WQNZ, 95.1 mhz -Oct. 6- Application H &V. Vivian. LA, KNCB, 1,320 khz -Oct. 5- Application (BPH870226IA) granted for CP to make changes; TL: 0.5 (BP880325AD) granted for CP to correct geographic co- TV's miles bearing 122 degrees true from Linwood, MS; ERP: ordinates and change TL: State Hwy # I , 500 feet N of city 98.01 kw H &V; HAAT: 304.2 m H &V; 31 30 29N 91 24 limits of Vivian. LA; 32 54 07N 93 58 58W. Panama City, FL, WPGX, ch. 28 -Sept. 30- Application 27W. (BMPCT880803KF) granted for MP (BPCT820122KE) to Boston, WMEX. 1.150 khz-Oct. 5- Application Norton, VA, WNVA -FM, 106.3 mhz -Oct. 6- Application change HAAT: 228.22 m; change antenna supporting struc- (BP880201AF) granted for CP to make changes in ant. sys. (BPH870116IE) granted for CP to make changes. ERP: 0.9 ture height; 30 23 42N 85 32 02W. Scotland Neck. NC, WYAL, 1,280 khz -Oct. 5- Applica- kw H &V; HAAT: 179.5 m H &V, and make changes in ant. Milwaukee, WDJT-TV, ch. 58 -Sept. 30- Application lion (BP880229AG) granted for CP to correct coordinates: sys. (BMPCT880707KE) granted for MP to change ERP -VIS: 36 08 09N 77 26 09W. Tullahoma, TN, WKQD-FM, 93.3 mhz -Oct. 7- Applica- 2,800 kw; HAAT: 163 m; ANT: Andrew Corp/ATW25H2- Hickory, NC, WIRC, 630 khz -Oct. 5- Application tion (BPH880208IC) granted for CP to make changes; HTC-58; 43 02 20N 87 55 04W. (BP880425AF) granted for CP to make changes in ant. sys.; HAAT: 299 m H &V; TL: just N. Hwy. 64 on Beans Creek of Marianna, FL, WJOE, ch. 5I -Sept. 28- Application TL: Eastern Access Rd., 1.4 km W of Fairgrove Church, Rd., 5 miles N. of Elora, TN; change antenna supporting (BMPCT880725KF) granted for MP (BPCT840928KG) to Hickory, NC; 35 43 22N 81 16 41W structure height; 35 05 22N 86 21 27W. change HAAT: 181 m; ANT: Bogner BU32H. Watkins Glen, NY, WGMF 1.500 khz -Oct. 5- Applica- Waco, TX, KNFO, 95.5 mhz 7- Application -Oct. Lake Dallas, TX, KLDT, ch. 55 -Sept. 28- Application lion (BP851106AD) granted for CP to change hrs. of oper. for (BPH8805101B) granted CP to make changes; HAAT: (BMPCT880623KE) granted for MP (BPCT840413KE) to to unitd. by adding night service with 400 w: 42 21 l I N 76 327 m H ERP: 85.07 kw only and make changes in &V; (V) change ERP -vis: 1344 kw (DA); HAAT: 142 m; TL: site of 52 13W. directional antenna. KLDD(AM) on Belt Line Rd.. Dallas: ANT: Andrew Escanaba, MI, WCHT, 600 khz -Sept. 30- Application Mendota, IL, WGLC -FM, 100.1 mhz -Oct. 3- Applica- ATW I 6G3-HSS-55; 32 56 47N 96 59 22W. (BP880622AH) granted for CP to make changes in ant. sys.; tion (BPH880526IC) granted for CP to make changes; Fairbanks, AK, KTVF, ch. I I -Sept. 29- Application reduce power; change TL to: 1.4 km N of County Hwy. HAAT: 100 m H &V; TL: 0.9 km E. of Illinois Gulf RR and (BPCT880825KK) granted for CP to change ERP vis.: 50 #414 on K Lane, 4 km S of Flat Rock, Wells Township, MI; 0.3 km S. of Trailer Park at Mendota, La Salle Co., IL. kw. 45 48 19N 87 10 13W. Gainesville. TX, KZRK, 94.5 mhz -Oct. 3- Application Kennett, AR, KMOA, 1,190 khz -Oct. 3- Application (BPH870904ID) granted for CP to make changes; TL: N (BP880603AE) granted for CP to increase power to 10 kw- side of State Hwy. 902, 3 miles W of Collinsville, TX; day. HAAT: 590 m H &V; 33 33 36N 96 57 35W, petition for Actions Palm Desert, CA, KNWZ, 1,270 khz -Oct. 3- Applica- reconsideration filed April 6. tion (BP880201 AB) granted for CP to change city of lic. to: Alms, OK, KRKZ. 93.5 mhz -Oct. 4- Application Thousand Palms, increase power CA; day to 5 kw; change (BPH8804151B) granted for CP to make changes; ERP: 45 Commission Actions hrs. of oper. to unitd. by adding night service with 0.75 kw; kw H &V; HAAT: 161 m H &V; TL: Carmel Cemetery Rd., install DA -2; TL: 2 km N of Thousand Palms, at E. end of 0.8 miles W of Carmel Cemetery. 17 miles SW of Altus, Automated reporting requirements. In response to various Sierra delSol Street, Thousand Palms, CA; make changes in OK; change from class C2 to class (per docket #87 -200). petitions, FCC, while affirming in principle determinations ant. sys.; 33 50 53N 116 23 19W. reached in Sept. 17, 1987, order implementing Automated La Crosse, WI, WSPL, 95.9 mhz -Oct. 4- Application Reporting Management Information System (ARMIS) for Sharon. CT, WKZE. 1,020 khz -Oct. 3- Application (BMPH8806101B) granted for MP (BPH870226IF) to common carriers, has clarified or modified data require- (BP880223AC) granted for CP to increase power to 2.5 change TL: 3.7 km N. of Reno, Houston Co., MN. on Rte. ments and to kw /1.8 kw (CH). 26. authorized chief, Common Carrier Bureau, resolve remaining technical issues. (CC docket 86 -182 by West Point, NE. KWPN, 840 khz -Oct. 3- Application Chester, CA, KCFM, 98.9 mhz -Oct. 6- Application order on reconsideration (FCC 88 -311) adopted Oct. 4 by (BMP8806I6AA) granted for MP (BP870428AF) to in- (BMPH880610ID) granted for MP to make changes; ERP: commission.) crease power to 5 kw. 25 kw H &V; HAAT: 737 m H &V; change antenna loe: on Blackfoot, ID. FCC has upheld action by Mass Media Keddie Ridge, 0.8 miles SE of Dyer Mountain Peak. Ocean City -Somers, NJ. WIBG, 1,520 khz-Oct. 3- Bureau dismissing applications of RebeccaRadio of Idaho Application (BP880115AD) granted for CP to change FREQ Springfield, MO, KTTS -FM, 94.7 mhz -Oct. 6- Applica- and Q Prime Inc., for new FM station at Blackfoot, ID. w; to: 1.020 khz; reduce power to 500 make changes in ant. tion (BPH831129A1) granted for CP to make changes; TL: (MM docket 87 -223 by MO &O (FCC 88 -3021 adopted sys.; change from DA to N -DA operation; change TL: 0.8 State Hwy "FF' near Fordland, MO; HAAT: 98.788 feet Sept. 26 by commission.) miles S of Palermo on U.S. Hwy. 9, Palermo, NJ; 39 13 40N H &V and make changes in ant. sys.; 37 13 08N 92 56 56W 74 40 57W. Accepted nunc pro tune Aug. 27, 1984, per letter 8920-HC. FCC approves assignment of KQHU -FM Yankton, SD, from William Timer to Flagship Communications Inc.- Silverdale, WA, KITZ, 1,400 khz -Oct. 3- Application Apple Valley, CA, KZXY -FM, 102.3 mhz -Oct. 5- Appli- MM docket 87 -272 (report DC-I 263, action in docket case). (BP880222AF) granted for CP to increase day power to I cation (BPH880405IG) granted for CP to make changes; Commission has approved sale of KQHU -FM Yankton, SD. kw. ERP: 3 kw H &V; TL: Oro Mountain, near Juniper Flats, from William F. Turner, trustee in bankruptcy of Oyate Inc., Auburn, WA, KASY. 1,210 khz -Oct. 3- Application Apple Valley, Ca; 34 24 42N 117 10 57W. to Flagship Communications Inc. Action by commission (BP880315AE) granted for CP to change city of lic. to Petoskey, MI, WJML -FM, 98.9 mhz -Oct. 5- Application Oct. 13 by MO &O (FCC 88 -328). Auburn- Federal Way, WA; increase night 10 power to kw; (BMPH880603IC) granted for MP (BPH8609021E) to FCC modifies license of WCCO -TV Minneapolis -St. Paul install Da -2 and make changes in ant. sys. change HAAT: 362 m H &V; TL: 3.25 miles N of M -I19 on and allots ch. 4 to Crandon, MN -MM docket 84 -456 Newburg, KY, WDDE, 860 khz -Oct. 4- Application Emmet Heights Rd.. 3.3 miles NNE of Harbor Springs, MI. (report DC-I262, action in docket case). Commission has (BMP8802I8AC) granted for MP (BP850328AD) to reduce Titusville, FL, WSCF, 98.3 mhz -Sept. 28- Application modified license of WCCO -TV Minneapolis -St. Paul, to night power to 450 w; increase day power to 1,300 w and (BPH8806301D) granted for CP to make changes; ERP: 50 specify channel offset of "plus" in lieu of "zero." which make changes in ant. sys. kw H &V; HAAT: 141 m H &V; TL: on Putnam Grove Rd., enables FCC to allot ch. 4 to Crandon, WI, as its first local television service. Action by commission Oct. 12 by R &O Park Rapids, MN. KPRM, 870 khz-Oct. 4- Application 1.4 miles SW of Oak Hill, FL; change antenna supporting (FCC 88 -315). (BP88072I AB) returned for CP to increase daytime power structure height; change class to C2 (per MM docket #87- to 25 kw. 554). FCC amends rules for terminal devices connected to cable television systems -general docket 85 -301 (report DC- Philadelphia, WTEL, 860 khz -Oct. 4- Application Virden, IL, WRVI, 96.7 mhz -Sept. 28- Application 1264, action in docket case). Commission has amended (BP871230AE) returned for CP to increase night power to (BPH880504IB) granted for CP to make changes; TL: SE parts 15 and 76 of its rules for terminal devices, such as 0.5 kw; TL: 0.56 km WSW of internee. of Rte. 63 and Rte. comer of Mooreshead and South First in city limits of converters and decoders, connected to cable television sys- 232. Lower Moreland Township, PA (night only) and make Divemon, IL; HAAT: 100 m H &V; ERP: 3 kw H &V; 39 33 tems. Action by commission Oct. 13 by MO &O (FCC 88- changes in ant. sys. (new ant. construction, night only); 40 26N 89 39 24W. 331). 07 05N 75 04 27W. Hilton Head Island, SC, WIJY, 105.5 mhz -Sept. 28- Transfer of Lorimar's three TV stations to trust to facilitate Copperhill, TN, WLSB, 1,400 khz -Oct. 4- Application Application (BPH880722IC) granted for CP to make Lorimar- Wamer merger approved (report MM -348, Mass (BP880128AH) granted for CP to make changes; TL: Geor- changes; FREQ: 107.9 mhz (per docket #86-469); ERP: 50 kw H &V; HAAT: 148.3 m H Media Action). Commission has conditionally approved gia Hwy. 60 near McCaysville. GA: 34 58 04N 84 19 39W. &V; change class to C2. applications for transfer of control of licensees of stations Anchorage, KASH, 107.5 mhz Richmond, VA, WLEE, 1,480 khz -Oct. 4- Application -Sept. 29- Application WPGH -TV Pittsburgh, WLII(TV) Caguas, PR, and WSUR- (BPH870227ND) granted for to make changes; TL: near (BMP870526AD) returned for MP (BP851112AH) to re- CP TV Ponce, PR, from Lorimar Telepictures Corp. to trust Meadow Creek and Chugach State Park, Anchorage; ERP: duce hrs. of oper. to day with 5 kw and change from three - administered by former FCC Commissioner Anne P. Jones. 100 kw H &V; HAAT: 309 m H &V and make changes in ant. lower to two-tower array. Action by commission Oct. 13 by decision (FCC 88 -329). sys.; 61 21 ION 149 30 46W. Little Rock, AR, KITA, 1,440 khz -Oct. 4- Application FCC seeks comments on geographic limits (BP870331CH) granted for CP to change hrs. of oper. to Bad Axe, MI, WLEW -FM, 92.1 mhz -Sept. 29- Applica- of program tion (BPH880609113) granted for CP to make changes; ERP: exclusivity -general docket 87 -24 (report DC -1260, action unitd. by adding night service with 0.24 kw, DA -N and in docket case). Commission is requesting make changes in ant. sys. 50 kw H &V; HAAT: 150 m H &V; TL: SW comer of additional infor- internee. of Grassmere and Filion Rds., Chandler Township, mation on whether to retain, modify, or eliminate non - Annapolis. MD. WANN, 1,190 khz -Oct. 4- Application MI; change antenna supporting structure height; change to network territorial exclusivity rule. Rule prohibits television (BP871028AB) granted for CP to make changes in ant. sys.; class C2. station from entering into contract or arrangement with add an additional tower to existing two-tower array; change nonnetwork program producer, distributor, or supplier that Memphis, TN, WQOX, 88.5 mhz -Sept. 29- Application TL: Bay Bridge Rd., 0.5 km E. of Arundel on Bay Rd., near precludes another television station located more than 35 (BPED8702I8MC) granted for CP to make changes; ERP: Annapolis, MD: reduce power to 25 kw; 38 56 33N 76 28 miles away from obtaining broadcast rights to same pro- 30 kw H &V; HAAT: 131 m H &V. 53W. graming. Action by commission Oct. 13 by further notice of proposed Wendell -Zebulon. NC, WETC, 540 khz -Oct. 4- Appli- Springfield -Eugene, OR, KSND, 93.1 mhz -Sept. 30- rulemaking (FCC 88 -322).

Broadcasting Oct 24 1988 73 Existing AM WOZZ WNBK Martin Communications Inc., New London, WI Call Letters WXCT WNNR Milstar Broadcasting Corp., Hamden, CT Existing TV Applications Existing FM KBSD -TV KTVC Smith Broadcasting of Kansas by Inc., Ensign, KS Call Sought KSQI KISF Radio Ingstad Colorado Inc., New FM Greeley. CO KIKD -FM Larry S. Magnuson, South Sioux City, WBMW WBYR Casciani Communications Inc., NE VVeathersfield, NY Grants

New TV KYQX KADE Springs Educational Broadcast- Call Sought by WKRP -TV PSA Inc.. Charleston, WV ing Foundation, Weatherford,TX

New FM's

WMLB Michael E. Bradford, Glen Arbor, MI KPCL Voice Ministries of Farmington Inc., Far- Services mington, NM KMGK Thief to the Forks Broadcasting Inc., Thief River Falls, MN DA-ABASE ON _ NE KHST Michael Lee Husmann, Lamar, MO BROADCAST DATA SERVICES Computerized Broadcast Service WMNK C &S Radio Corp., Montawk, NY datawopId" Including WCKS John Strelitz, Karns, TN A JLa' a' Ter'a- Data Base Allocation Studies _PTV IFS AV F T; Terrain Profiles Existing 482' 200 .,yc. A;e S..'e .4 Div. of Moffrr. ¡.urina A Johrnon. Inc. AM's 3r-esoa VD 208'4 703 824 -5666 .__ __-_ 8_2 3685'51 KMRY KCDR Dulaney Broadcasting Inc.. Ce- dar Rapids, IA KYUU KILS Lawrence E. Stickline, Liberal, KS RAMTICMX, INC. UNUSED Bott Broadcasting Connector Supplier KNCI KBCB Co., Over- CALL LETTERS land, Park, KS to the Broadcast Industry CALL KSEL KENM James G. Boles, Portales, NM Kings /ITT Cannon WUKQ WFAN Spanish Broadcasting System 67 Jefryn Blvd. E. dataworld` of Florida Inc., New York Deer Park, N.V. 11729 1- 800 -368 -5754 (516) 242 -4700 WFAN WNBC NBC Subsidiary (WNBC -AM) Inc., New York WYLF WOKA M.B. Communications Inc., MAILING LABELS Penn Yan, NY WNYR WAQX WOLF Radio Inc.. Syracuse, NY BROADCAST CONSULTANTS ANO ENGINEERS AM, FM & TV WAQX WNYR Craig L. Fox, Syracuse. NY CALL WKHO WDLV Murifield Broadcasting Inc.. Pin - datawopid® ehurst, NC WKTP Eaton P. Govan III and Berton B. 1- 800 -368 -5754 WUSJ Cagle Jr., Jonesboro. TN WRLT WWRB GMX Communications of Ten- SOFTWARE nessee Inc., Madison, TN WSVG WSIG Shenandoah County Broadcast- FM CHANNEL SEARCH ing Corp., Mt. Jackson, V4 Radio and Television System Design FM Database modem updates by B D S Transmitter and Studio Installation MSDOS - EGA- Gaphics . Color Microwave and Satellite Vernier Existing Engineering and Installation Brontleast FM's w, rinvrcpue ß,e 12 North Willow SI. lait In.50612 201 -746.9307 Montclair. NJ 07042 319 266-7435 WGCX WIZD -FM Wescom of Alabama Inc.. Atmore, AL PROFESSIONAL VIDEO SERVICES KCIV KAJB AJB Broadcasting Inc., Bullion, Production - Complete Video Tape CA 24 HOURS 40' s 40' Acoustic Studio-Light Gnd KCIB KRPG Richard P Bott II, Central Valley, MIAMI BUREAUUINEWS- SPORTS Satellite & Local Teleconferencing, NEWS SPORTS Downtown Pt. to PL Transmission CA TELEVISION AGENCY AMERICAN KFRE -FM Broadcasting L.P. tiers tic. K000-FM GKC Indcpcnileer I Nc' 1CABLEVISION 4090 LAGUNA ST. /SUITE A Fresno, CA 33143 CORAL GABLES, FL 3030 nww.w Ave inaunapd5 IN 46216 ilI ii 632.228a KYUU-FM KYUU KYUU Inc., San Francisco (305) 444-3303 An Rattan 1etm54i 9 Umnun,ralmns Corp CanpaM KXXX-FM KYUU -FM KYUU Inc., San Francisco KECH-FM KWRU Ketchum Radio Inc., Sun Valley, FULL TIME Franklyn R. Beemish & Co. ID Engineering for Television & Rads WVAZ WBMX -FM Broadcasting Partners of IL UPLINK SERVICES FACIUTIES AND SYSTEMS DESIGN & IMPLEMENTATION Chicago Inc., Oak Park, ANALOG & DIGITAL VIDEO. AUDIO. HDTV KMOQ KBLT T.G.S. Communications Baxter $9988/month ARCHITECTURAL ENGINEERING Springs, KS from Dallas ELECTRICAL. HVAC. ACOUSTICAL KKCI KBOC Bott Communications Inc., Call 1- 800 -328 -2546 574 Sunrise Highway, Baldwin, NY 11510 5168574510 Goodland, KS KLXK WAYL -FM Entertainment Communica- tions Inc., Minneapolis RF Sp4T-Pltiec AV KSEL-FM KKHJ James G. Boles, Portales, NM UP)) Ann Vogt WRLT-FM WWRB -FM GMX Communications of 1200 18th St., N.W. Tennessee Inc., Franklin, TN Suite 500 Project Management Washington, D.C. 20036 KHWK KATP Holder Broadcast Services of (202) 457 -0994 Texas Inc., Canyon, TX System Design Competitive Pricing Turnkey Installation Major Construction Communications Research KJZY KWDC Denton FM Radio, Ltd., Denton, AMARILLO, TEXAS 006 -372 -4518 TX KYTX KHBX Hamon Broadcasting Corp., De- vine, TX

Broadcasting Oct 24 1988 74 Professional Cards

du Treib Lundin, & Rackley, Inc. JoZnag COHEN, DIPPELL A Subsidiary of A. D. Ring. P.L. .541C LOHNES & CULVER 1019 19th Street, N.W. . zms n swore Axerwrow wwwwwcowa Consulting Radio -TV Engineers and EVERIST, P.C. CONSULTINO ENGINEERS Third Floor CONSULTING ENGINEERS 1158 15th. St. , N.W. , Suite 608 , 1015 15th. Street N.W_ Suite 703 Washington. D.C. 20036 7901 YARNW000 COURT Washington D.C. 20005 Telephone: 202/223 -6700 SPRINGFIELD . VA. 22153 (2021 298 -2722 Wahegton. D.C. 20006 -2042 (7031569 . 7704 Facsimile: 202/466 MEMBER AFCCE (202)783 -0111 Afember AFCCE M<. ,at. .11uba AFCCE AFCCE

SILLIMAN AND SILLIMAN Moftet, Larson & Johnson, Inc. ANDRUS AND ASSOCIATES, INC. HAMMETT & EDISON, INC. CONSULTING 8121 Georgia Ave. #700 Ca enlist Telecommunications Engineers ALVIN H. ANDRUS, P.E. ENGINEERS Silver Spring, MD 20910 Box 280068 TNo Skyline Place, Suite 800 351 SCOTT DRIVE San Francisco, California 94128 ROBERT M SILLIMAN. P.E. 5203 Leesburg Pike SILVER SPRING. MD 20904 (301, 5E19.826e Falls Church, VA 22041 P.E. 301 3845374 HE(415) 342-5200 THOMAS B SILLIMAN. 703 824-5660 (202) 396-5200 (8121 853.9754 A A4wb. RECCE Mcntbry Aft Cf. Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR JAMES JOHN B. HEFFELFINGER CONSULTING ENGINEERS CONSULTING ENGI & ASSOCIATES. P.C. AM -FM -TV Engineering Consultants AppIiCakons and Field Engmee'kng Surte 400 9233 Ward Parkway. Sude 285 Complete Tower and Rigging Services C.rrputeuZed F,eduency Sui +ers 816 -444 -7010 1730 M St N.W 'Seeming the Broadcast Industry 3137 W. Kentucky Ami. -60219 Kansas City. Missouri 64114 Washington DC 20036 for over 50 fraisé (303) 937 -1900 12021 659.3707 Box M..,6., ACCf 2727 Bath, Ohio 44210 DENVER, COLORADO Member AFCCE (216) 659-4440 Member AFCCE & NAB

E. Harold Munn, Jr., ROSNER TELEVISION Mullaney Engineering, Inc. HATFIELD & DAWSON & Associates, Inc. SYSTEMS C011 \YII,ng TI.cemmMERTIOns EngnIN, Consulting Engineers Broadcast Engineering Consultants CONSULTING L ENGINEERING 9049 Shady Grove Court Broadcast and Convnunications Box 220 250 West 57 Street Gaithersburg, MD 20877 4226 6th Ave., N.W., Coldwater, Michigan 49036 New York. N Y 10107 301-921-0115 Seattle, Washington, 98107 Phone: 517-278-7339 12121 246.2850 Member AFCCE (206) 783 -9151 Member AFCCE

STRUCTURAL SYSTEMS C. P. CROSSNO & ASSOCIATES JOHN F.X. BROWNE ENTERPRISE ENGINEERING PC. TECHNOLOGY. INC. Consulting Engineers & ASSOCIATES, P.C. Consulting Engineers 1. Cabe Goody. P.E. PRESIDENT 525 Woodward Ave. FW HANNEL. PE TOWERS. ANTENNAS. STRUCTURES P.O. Box 18312 Bloomfield Hills, MI 48013 PO Box 9001 Peona. IL 61614 Neu Tall Toners. Existing Towers Dallas, Texas 75218 (313) 642 -6226 (3091 691.4155 Studies. Analysis. Design Modifications. Washington Inspectmm. Ereclmn. Etc (214) 669.0294 Office (202)293 -2020 member AFCCf 681,7 Elm SI . McLean. VA 22101(70./1 J56.9I65 Member AFCCE Member AFCCE

LAWRENCE L MORTON D.C. WILLIAMS CLARENCE M BEVERAGE ASSOCIATES SELI.IEYER ENGINEERING MI DIM 044 Consulting Engineers COMMUNICATIONS TECHNOLOGIES. INC. r 9-A & ASSOCIATES, INC. i.e.., ,

D.B. COMMUNICATIONS, INC. PAUL DEAN FORD, P.E. WILLOUGHBY & VOSS Vega Cellular Consultants /Celiuiar / satellite BROADCAST ENGINEERING CONSULTANT BroadcasVRCC Telscommumcalons Engmeers/ConSWMms BROADCAST TECHNICAL CONSULTANTS Telecommunications Consultants R.R. 12, Box 351 SUITE 100-A 4401 East West Highway Suite 308 1 5102JONES-MALTSBERGER RSA APPLICATIONS WEST TERRE HAUTE, INDIANA 47885 Bethesda. Maryland 20814 SAN ANTON IO. T ESAS 78232 (Located in Washington. DC Areal 812- 535 -3831 5251111 OR 490-2778 1512) (301) 654.0777 L»EOO...w' Pw NnG, LRFEN Limbs r Alt 1 I APl1CATP6 FIELOSERNCES contact Darrell E Bauguess ,.,.,m. E«.O. í.o. ,uRAíRIO M,tas NAB

BOWL ENGINEERING, INC. v% STUDIO DESIGN George Jacobs LE1 Engineers & Associates, Inc. Consulting Communications Consulting Radio Engineers Transmitters Consulting Broadcast Engineers LUNAVACH COMMUNICATIONS CONSULTANTS. NC. Building Studios 8 GARRETT G. LYSIAK, RE. for C.P, Holders or Modifications Domestic & International FM TV Cellular Applications, Proof Inspections Field Studies Member AFCCE 1306 W. County Road F, St. Paul, MN 55112 System Design, Field Engineering Maintenance and Repairs (612) 631.1338 contact S. Meeks Ave. 1835 K St., N.W. Comm. 8701 Georgia Suite 900, Penthouse D. Rose Offices Technico Suite 410 Silver Spring, MD "W,nb., AFCCE" Wash., D.C. 20006 (202) 828 -5550 N.E. US (718) 983 -7616 (301)301 20910

DON'T BE A STRANGER contact AFCCE Association of To Broadcasting's tí6.427 Readers BROADCASTING MAGAZINE Display your Prolessionai Federal Communications or Service Card 1705 NSW** St., N.W. here it will be seen by Mallon and cable N Consulting Engineers system owners and decision makers Washington, D.C. 20036 for skillet: nines P.O. Boo 19333 1986 Readership Survey snowing 3 5 20th Street Station readers per COPY Phone: (202) 659-2340 Washington. OC 20036 12021659 -3707 See last page of Classified Section for rates. Classified Advertising closing dates. box numbers and other details.

Enjoy life in scenic Naples, Florida selling for a top station WEBR Newsradio 970, Buffalo's public all -news station, is RADIO who offers a salary commission, good benefits and excel- seeking candidates for current and future openings in the lent growth opportunities. Send resume to E. Friedman, following categories: Assistant news director, editor. an- HELP WANTED MANAGEMENT WRGI -FM, 950 Manatee Road. Naples, FL 33961. EEO. chor, reporter and writer. Candidates should have at least General manager needed for KKLZ -FM, Las Vegas ead- two years of broadcast experience, strong writing and on- ing Classic Rock station. Must be product driven. sales air skills and a demonstrated ability to work under deadline oriented. community involved and able to manage an HELP WANTED ANNOUNCERS pressure. Forward letters, resumes and non -returnable audition tapes to Leon Thomas, News Director, WEBR, 23 outstandingly talented staff. Mail resume, management needed for New York radio Part- time /relief announcers North St., Buffalo, NY 14202. No calls Please. WEBR is an philosophy and salary requirements to: Terry McRight, preferable. station. Big Band/Standards experience Com- Equal Opportunity Employer. President. Medina Broadcast Group, S. 5106 Palouse bo. Box N -13. Hwy, Spokane. WA 99223. EOE. M/F. Reporter radio news...1430 WNA/ is expanding the news Air talent: WCZX FM Poughkeepsie NY is searching for National program sales coordinator for an expanding six department with openings for part-time news and sports- mature. adult communicators with Oldies/AC experience. casters. Experienced broadcasters needed for afternoon station group with inspirational formats. Successful sales Ability to relate essential Air check/resume today to: P.D., members sportscasts and Saturday news. Minimum three years in background and working contacts with NRB a CZX Classics. 319 Mill Street. Poughkeepsie, NY 12601. individual medium market preferred. Send tape and resume to Steve must. The position also involves coordinating EOE, M..F station sales strategies as well. This is an upper- manage- Ram', News Director, WNA/, P.O. Box 829. Annapolis, MD ment position working out of the corporate home office in Growing regional New England FM soft AC wants profes- 21404. 1430 WNA/is a Duchossois Communications Com- Orange County. California. Send resumes to: Mark McNeil, sional AT. Strong production, copywriting, news, remotes, pany...EOE/M /F. American Sunrise Communications, 16742 Gothard Street, research. Tape and resume: WYRY, 130 Martell Court, News Reporter: Northern Kentucky University: News Suite 201, Huntington Beach. CA 92647. EOE. Keene, NH 03431. EOE. reponer/producer for public radio station WNKU. Bache- General manager /sales manager for existing AM and Classical announcer /producer: KXPR, Sacramento, CA lor's degree and minimum of 1 year broadcast news exper- required. Re- new FM in a small market in a beautiful part of western New seeks top notch classical announcer /producer for on -air ience in public broadcasting or equivalent hosting half hour local news York state. This is a terrific opportunity to develop, from the shifts and feature production. Require two years F/Texper- sponsible for producing and writing and skills essential ground up, a property with all new first class facilities in a ience, conversational, knowledgeable on -air presence. magazine. Good production 1988. Please market of about 75 000 with virtually no local competition. Send letter of application, resume, non- returnable audition Apply in person or by mail by Oct. 31, send Northern Kentucky University, Personnel The successful applicant will have a very strong sales cassette only to: KXPR Search, Hornet Foundation Person- resume and tape. Center, Highland Heights, KY background with a proven record and small market exper- nel, 6000 J Street, Sacramento, CA 95819. Until filled. Services, 708 Administrative ience: he or she will receive top compensation, possibly Salary $17- 21,000. AA/EOE. 41076. NKU is an Affirmative Action/Equal Opportunity the of minorities including ownership, and will work with a financially strong Employer and actively seeks candidacy Growing regional New England FM, soft AC wants pro- and enlightened owner. EOE. Box N -48. and women. fessional AT. Strong production, copywriting. news, re PROGRAMING Business manager for Puget Sound radio station. Must motes, research. Tape and resume: WYRY, 130 Martell HELP WANTED & OTHERS have five years hands on experience in all facets of radio Court. Keene. NH 03431. EOE. PRODUCTION business management including computer based traffic Wanted: Disciplined self -starter with desire to perform in and accounting systems. EOE. Send resume with salary dynamic, award winning, full service radio station in subur- history to: P.O. Box 19517. Seattle, WA 98109-1517. HELP WANTED TECHNICAL ban metro market. Send resume: Box N -57. WZZK FM/AM: Do always strive to be the best? Can you Maintenance technician for 5KWAM and CATVoperation. you visualize, develop. and implement plans effectively? WANTED MANAGEMENT General radiotelephone required. Knowledge of transmit- SITUATIONS Are you highly organized? Can you overcome challenges? ters. studios, CAN headend equipment necessary. South- Creative. Aggressive. Bottom Line- Do you have a successful track record in organizing and General manager. eastern PA. Good pay, vacation, benefits. Box N -42. /Sales Wants rapport with major or executing promotions? If this is you, Newcity Communica- oriented. broadcasters investors. PO Box 15343. Fort Lauderdale, tions has an opportunity as director of advertising, market- San Francisco area. Contract chief engineer needed experienced FL. ing, and promotion in a top 50 Sunbelt market with a #1 immediately. Studio/xmtr maint, some construction. Part- 33318-5343. ranked combo. Call Mary Jo today at 205 -942 -7800. time 15 -20 hours/week. Send resume to Paul Sakrison, General manager: Experienced in station turnarounds, EOE. VP/Engineering, 2 City Blvd. East, #183, Orange, CA looking for new opportunity in top 100 market...Preferably 92668. EOE. visibility. Broadcasting Partners, Inc., A new and growing radio Southeast. Strong on sales...Programing...Station for enthusiasm. Call group, is looking to interview an accomplished general Satellite facilities project engineer: Broadcast network Dynamic people person...Catalyst -4545. manager for that position at WPEG-FM/WGIV-AM in Char- seeks Project Engineer for it's Distribution Division. Quali- Jack at 502 -585 lotte, N.C. Must have at least two years experience as a tied incumbent must have an associates degree in electri- Your next General Manager! Dynamic sales & promotion GM in a competitive market. Send resume to BPI, 150 West cal engineering or completion of a two year program at a Professional. Please call Bill Elliott, 413-442-1283. 55 St., New York, NY 10019. We are an equal opportunity technical institute. Minimum five years experience in employer. broadcast and satellite maintenance and operations to Hardworking pro with 15 years experience looking for a include project management, procurement, scheduling new assignment back in broadcasting. Like to manage Small radio & TV group is looking for AM general mana- and budget control necessary. Please send resume with stations like they were my own, put fun in them, and not be ger /sales manager. Strong sales background preferred. salary requirements to: National Public Radio, Personnel afraid to stand alone. Call Dick 801 -438 -5624 in the Southeast market. Excellent benefits package. Send re- Department, 2025 M Street. NW Washington. DC 20036. evenings. sume with salary requirement to Box N -64. EOE. EOE/AA. 13 years experience, sales, sales management. (Includ- HELP WANTED SALES HELP WANTED NEWS ing National). Skilled pro seeks GM or GSM opportunity. to growing regional FM. Sales Excellent references. 305-386 -5225. Excellent opportunity join News talent: Reporter /anchor. Experienced. News de managers, AE's. and sales trainee positions available im- partment needs adult communicator. Ability to relate a Successful G.M. seeks medium market position. Currently mediately. FM 104.9 WYRY, 130 Martell Court, Keene, NH must. Air check/resume to: N.D., CZX Classics, 319 Mill employed; 18 years radio. 10 years management. Great 03431. 603-357 -4797. EOE/MF Street. Poughkeepsie, NY 12601. EOE, M/F track record in sales, programing and people. Energetic increase Ideal Minnesota small market AM /FM combo seeks ex- family man under 40. I'll control expenses and Chase Broadcastings's 1400 WSTC -AM seeks news di- to new perienced salesperson. Contact Debra Briggs, KJJK, Fer- sales: and lead, motivate and direct your station rector to motivate, lead and manage large department. lbu -49. gus Falls, MN 56537. 218- 736 -5408. EOE. success. Box N should be familiar with all aspects of full- service radio, and looking for new challenge Radio sales background required to service top clients. will oversee top rated morning drive news block. If you GM, GSM, NSM. Employed but Major /Medium market pro wants stable, Knowledge of barter business a plus. Great opportunity want to become a part of our AM success story, send T & R in Texas or nearby. For major market would prefer NSM. and top salary with major media firm. Send resume and and include a brief account of your management philos- growth opportunity. salary history to Donnelly Media, 1440 Empire Central, ophy to Bill White, Operations Director, WSTC/WJAZ, 117 512 -663 -2892. Suite 350. Dallas. TX 75247. or call at 214 -631 -7934. Prospect St., Stamford, CT 06901. EOE. Down and out in the East? Make $ with great programing EOE. Upscale Midwest News/Talker needs anchors, editors, and good street wise sales programs. Call Don Karnes Sales manager opportunity Medium Texas market - and reporters. Experience and versatility important. Send 717 -321 -9035. employer Money motivated - Growth minded - Please apply for Sales resume to: Box N -63. An equal opportunity A Top Biller in a top 10 radio market. Seeking radio sales Manager opening at KSAM /KHUN, P.O. Box 330, Hunts- Reporter: (Education /Special Projects): Broadcast net- management opportunity. Strong leadership, people, sales ville, TX 77342 -0330 - Previous radio sales experience work seeks reporter for it National Desk. Position avail- and research skills. 12 years radio experience. Ready to required. Send resume and your best pitch today...Great able through June 30, 1990. Qualified incumbent must improve your bottom line! Box N -54. weather, beautiful setting and great community..Stations reporting have college degree or equivalent with 4 years Experienced GM with strong sales background and track are successful...EOE. news on educational issues, at least 2 years for a national record, seeks GM position with equity in West or Midwest. requirements K -HIT Fresno will provide outstanding compensation and organization. Please send resume with salary Box N -65. growth if you're capagle and willing to develop local direct by November 4, 1988 to: National Public Radio, Personnel sales. Wbrk for a winner! Call or write Walter Koschnitzke, Department, 2025 M Street, NW, Washington, DC 20036. Experienced broadcaster presently employed with solid in KThT-FM, 2775 E. Shaw, Fresno. CA 93710. EOE. EOE/AA. references. Managed stations small and medium markets. Bottom line oriented, knowledeable in FCC rules, has Olympia Broadcasting Wanted. This top rated broadcast- News reporter - 0106.5. Maine's regional news leader, sales presentation and master at promotions. Box N -66. ing company continues to expand and seeks experienced an opening for an aggressive self- starting news reporter account executives that want to enhance their broadcast Experience required, college a plus, solid writing skills a Is your California FM a mess? Hard- hitting, no BS GSM of radio wants GM careers. Please send resumes to V.P. /Director of Sales. necessity Excellent salary and benefits. Join our 100KW with 20 years in all phases solid opportu- Address: 605 First Avenue, Suite #510, Seattle, WA 98104. learn! Send tape and resume to: News Director, 0106.5, nity. Presently GSM at large combo in top-40 market. I can N -67. EOE. P.O. Box 100, Brewer, ME 04412. EOE. make your station competitive and profitable. Box

Broadcasting Oct 24 1988 76 Experienced general manager /sales manager. 20 years General sales manager: solid opportunity for articulate, Broadcast maintenance engineer needed for television in small market radio. Ready for new challenge. Box 446, achievement- oriented individual; total support from lead- and translator maintenance with a progressive Midwest Seymour. TX 76380. ing Oklahoma Independent management and staff: high CBS affiliate. Position allows much freedom for the individ- salary and override. If you enjoy challenge and can instill a ual to institute and oversee system maintenance. Excellent General manager /sales manager. Strong in sales. Cur- sales team, write or call Jim Lavenstein, General Manager. benefits and working conditions. Salary commensurate radio station. rently employed. Want equity in small market KOKI -TM P.O. Box 33223, Tulsa, OK 74153 - 918 --663- with experience. EOE. Box N -45. Box N -68. 6880. EOE. On air switcher /projectionist, master control. Turner posi- 1988 Ivy League grad seeks entry-level announcing Top ten market East Coast Independent is in need of Broadcasting System (The Superstation) is looking to up- tion. Unique, dynamic personality Deep voice. Totally will- strong GSM with thorough knowledge of professional date resume files for future openings or staff additions. ing to relocate. Neil 301 -424 -4984. sports. He or she must be an aggressive self starter, very Applicants must have four to five years of on -air switching knowl- Hardworking pro with 15 years experience looking for a numbers oriented with a real winning attitude. If you're experience in broadcast operations and working resume to Good technical new assignment back in broadcasting. Like to manage looking for a great opportunity, send your Gener- edge of on air equipment and procedures. stations like they were my own, put fun in them, and not al Manager, WDCA -N 5202 River Road. Washington, DC background, organizational and detail research skills re- to work well under afraid to stand alone. Call Dick 801 -438 -5624 in the 20816. EOE. quired. Must be self motivated and able pressure. Must be able to work various shifts, and have an evenings. opportunity for ex- GM/GSM, Middle, Georgia: Excellent interest in live sports! We are looking for applicants with manager with strong sales background. SITUATIONS WANTED SALES perienced general working experience on the following: ACR 25 /Ampex VPR Station is in a solid market and on the move. Top salary and 80 (1 ") /Utah Scientific CP -502 switcher /Utah Scientific AM in the red? Get into the black. Tried and true methods. incentive resume with salary history to package. Send MC500 Computer Automation/RCA 16MM film/Chryon/ Knock on door - make sales. Call Clark Jones 615-373- 5 Street, Charleston, SC 29401. David Hawkins, Cordes electronic still store. This position offers good pay benefits. 2108 EOE. and working conditions for career minded individuals. All SITUATIONS WANTED ANNOUNCERS Sales manager - #1 indy, top 100 market seeks exper- other applicants need not apply if not familiar with listed ienced manager. LocaVregional emphasis. Call collect in qualifications. No phone calls, please! FCC license not - Tight board. Experienced 2+ yrs. AFN. Any format. required! An equal opportunity employer (M/F). If qualified, request. Call or confidence: 513-351 -9112. Willing to relocate. Tape + resume upon send complete resume to: Annette Williams, Superstation Vermont Ct., write. Dennis Bajek, 312 -473 -2997, 4230 -D HELP WANTED SALES WTBS, 1050 Techwood Drive, N.W., Atlanta, GA 30318. Great Lakes, IL 60088. Growth company seeks highly motivated, experienced Please hire mel General announcing and music. First TV sales representative to sell proven marketing systems Austin, Texas - A high -tech town with a high quality of life. blind graduate from Columbia School of Broadcasting, to TV stations. Draw against commission. Earning potential The University of Texas at Austin is seeking an assistant Chicago. Harold Bocock, 3502 Ted Avenue. Waukegan, IL 60K +. Resumes to Michele Roberts, Broadcast Resource director for technical services at the Center for Telecom- 60085 312- -623 -6997. Group, 210 25th Ave. N., Suite 818, Nashville, TN 37203. munication Services. To provide direction as chief engineer and technical maintenance supervisor. Required qualifica- SITUATIONS WANTED NEWS Sales representative: Expanding Chicago production lions: Bachelor's degree in electrical, telecommunication, company needs Michigan Avenue (agency) sales repre- Dynamic sports pro looking to relocate. Experienced in or electronics engineering; five years experience in elec- sentative. We're looking for someone with proven track anchoring, talk- shows, PBP, reporting, etc. If you're looking tronic broadcasting equipment design, installation, mainte- record - no beginners. please. Excellent compensation for a great sound, with the hustle and determination to be nance. and operation; knowledgeable in respect to FCC and growth Box N -32. the best. call Todd yesterday at 704- 553 -1888. opportunities. technical rules and regulations. On call nights and weekends (beeper will be provided). Annual salary is $31,188 Local /regional A.E. for aggressive Indy in top 5 market. Award winning anchor/reporter, with experience as news with Department is willing to pay more Highly motivated, knowledgeable, self -starter with mini- excellent benefits. director, talk show host. engineer and producer, seeks qualifications. Responsible for 100kw FM mum two years local and agency experience. Send re- depending on hard working small or medium market station. Energetic, transmission facilities, including SCA: audio production sumes to: John DuBois, GSM. KICU TM PO. Box 36. San aggressive, with degree. Richard Gieser. 312 -668 -5263. facilities (master air control, three additional con- Jose, CA 95109, EOE, M /F /HN control, trol rooms and associated studios): satellite audio uplink - Wanna talk sports... I do! Creative and enthusiastic sport- Sales rep. - Detroit area production facility has position /downlink and video downlink: video cable system; mas- stalk 'sidekick' ready to go solo. PACAHAC basketball; Experience/knowledge in ter /8 -slave -reel minor league baseball PBP experience. Great work ethic open for experienced sales rep. highspeed, open audiotape duplication field and post production work. Good salary, commission system; leased full -duplex microwave systems. and references. Mike 602- 230 -2450. STL and and benefits. Send resume in confidence to: Sales Man- Send resume with cover letter and three professional refer- Addicted to news: Deborah Allen, reporter. See photo ad ager, Mobile Images Corporation, 21775 Melrose Avenue, ences to Mr. William Giorda, Communication Building B, back of this mag. 816-531 -2159. Southfield, MI 48075. EOE. University of Texas at Austin, Austin, TX 78712. Applica- tions wil be accepted through December 1, 1988. Equal WANTED PROGRAMING local sales rep needed to join SITUATIONS Experienced Independent opportunity /affirmative action employer. PRODUCTION 8 OTHERS growing Southeaster group. We need imaginative marketers of goods and services to represent our station and administrator seeks return to broad- Top Phila. post production facility with 5 suites, tops in Successful sports earn the highest commissions in the Southeast. Exception- cast industry in operations /management position. Pro- equipment 8 staff needs hands -on C.E. Experience with al growth opportunities for the right people. EOE. Box N- graming. PBP, news, sports, budget. personnel, produc- editing systems (CMX, Paltex E), film to tape color correc- 60. tion. sales abilities. Can lead staff. sell clients, entertain tion systems, Sony 1100A/2000/BVW-40, IL-79EA, ADO. audience. Rob 714 -651 -9029. Sales manager: Conus News & Syndication: If you're a Chyron IV's, Paint Box, and PC based systems desired. top sales person who would like to work for an aggressive Must be knowledgeable in digital and TV technology. Ex- MISCELLANEOUS young company, where your abilities and talents will be cellent salary/benefits pkg. Contact Dave Culver, GM, Radio newsletters! We compose, produce, and print fully utilized and where your accomplishments and contri- 215-568 -4134. EOE. newsletters exclusively for radio stations. Find out more. butions will be recognized and rewarded, Conus has a Call Apple Communications at 203 -334 -8972. position for you. The right person will have at least five PBS maintenance engineer - Experience with television years in broadcast or syndication sales. Prior management equipment maintenance, such as VTRs. (1 ", 3/4 "), moni- Need Ttoubled AM - Need programing to generale sales? experience is desirable, but not essential if you're the right tors, switchers, cameras and distribution system. 3 -5 years sales to make bucks? Call Thomas Hall 213 -969 -8559. person. Resumes should be sent to: Personnel, Conus experience or 4 year degree desirable. Competitive salary Are you ownership ready? Passive investors seeking Communications, 3415 University Ave.. St. Paul, MN and excellent benefits. Resume to Brantley Hunter, KIXE- November 4, quality, proven radio GMs and/or properties; management 55114. Equal Opportunity Employer. TV P.O. Box 9, Redding. CA 96099. Deadline 1988 - EOE. equity, incentives assured. Box N -28. Account executive for fastest growing Indy in the Mid- Salespeople - Make extra cash marketing Information On west, #65 Market. Self starting achievers can expect ex- TV maintenance engineer: Minimum two years exper- Hold to your current clients. Not competitive with radio cellent financial rewards. Two years of sales experience ience with installation, operation, and repair of all types of advertising. Call Matt Caesar 404 -548 -0396. required. Send resume and cover letter to Mike Girocco, broadcast equipment used in a modern 1V studio facility LSM, WUPW-TV 36, Four Seagate, Toledo, OH 43604. EOE. Ability to function independently, perform component -level BUSINESS OPPORTUNITIES HELP WANTED TECHNICAL repairs on broadcast equipment, and work well with stu- It's working! Successful, experienced account executives dents. Desire individual with FCC General Radiotelephone can find rewarding opportunity in owning their own broad- Small market television station in the Southwest is seek- Operator License Good benefits available. EEO employer. cast business, Dealerships now available. Call Ty Bryant, ing a chief engineer. Salary commensurate with exper- Send resume to Chief Engineer, George Washington Uni- Vice President, Market Development. Audio Quest, Inc. ience. Send resume to Box N -4. EOE. versity TV 801 22nd Street, N.W., T -306, Washington, DC Columbus, Ohio 43221, 614 - .486 -7700. Engineering supervisor: Large California video post -pro- 20052. duction facility has immediate openings for 3 engineering Maintenance engineer: Minimum 2 years experience as a supervisors. Should be highly motivated. with hands -on broadcast and production systems maintenance engineer. knowledge of post- production methods and equipment Technical schooling a must, SBE Certification a plus. such as Ampex and Sony 1" VTR's. CMX editors, GVC and TELEVISION WCFC -TV 38, Chicago's Christian broadcasting station Ampex switchers, Rank Cintel telecines and electronic HELP WANTED MANAGEMENT and teleproduction center. Contact: Jim Tillery, C.E. 312- graphics equipment. Must have previous supervisory ex- 977 -3838. EOE. Marketing & advertising director: Top 25 NBC affiliate perience with good people and communication skills. Mail experienced manager with leadership abilities, resume to: Judy Solomon, Human Resources, California seeks Chief broadcast engineer - $20,370 to 25.055. Associate skills and a proven track record in Video Center, 5432 Nest 102nd St.. Los Angeles, CA strong organizational degree in related field plus 5 years' experience in oper- Must demonstrate mar- 90045. EOE. station promotion and advertising. ation, maintenance and repair of broadcast equipment or keting sense for news and programing, state -of- the -art Hands -on chief engineer needed to maintain and man- equivalent. FCC license, ability to read electronic circuit graphics, public service, community affairs and press rela- age VHF CBS affiliate. Responsibilities include: 1. Techni- schematics and work with students. CLOSES: November tions. Send resume and salary requirements to Box N -43. cal operations, 2. Maintenance, 3. Motivation of staff, 4. 14, 1988. Submit: Application, resume, three current letters General sales manager. Medium market network affiliate Developing and adhering to budget. Must have VHF trans- of recommendation or placement file, and unofficial tran- in Sunbelt looking for leadership, creativity, and people mitter and previous supervisory experience. EEO employ- scripts to: Personnel Office, Arizona Western College, P.O. skills to take charge of a multi -level sales operation. Send er. Send resume and salary requirements to: General Man- Box 929, Yuma, AZ 85364, 602-344-7504. AA/EOE. EOE. Jefferson City, MO 65102. confidential, detailed resume. Box N -53. ager, KRCG -TV P.O. Box 659, Assistant chief engineer for UHF television station. mainte- Sales manager - #1 Indy, top 100 market seeks exper- Control room supervisor of air switchers and tape opera- Strong background in UHF transmitters, studio Engi- ienced manager. Local /regional emphasis. Reply in confi- tors at successful Independent. EOE. Please send resume nance, and supervision. Contact Dick Stafford, Chief dence. Box N -55. EOE. to: Bob Hardie. Box 33223, Tulsa, OK 74153. neer, KCIT-N 806 -374 -1414. EOE.

Broadcasting Oct 24 1988 77 TV maintenance technician: Applicant must have pre- Senior reponer - Three years experience required. Ag- Artist: Must have knowledge in computer graphics, print vious television maintenance experience. FCC license or gressive, self- starter. Individual must possess guff -level design and operation of TV production equipment. Individ- SBE certification required. Should be proficient at trouble- news instincts. Live skills and on -set debriefs essential. ual should possess strong sense of design and creative shooting and repair of broadcast equipment. Assist in Gannett ownership and NBC affiliation. Resumes & tapes imagination. Prefer degree in Art and 2 years TV exper- Master Control operations as needed. Please send re- to Paul Baldwin, News Director, WTLV, 1070 E. Adams ience. EOE. Reply to Box N -70. sume: Chief Engineer. WHIM -N Inc., P.O. Box 5860, Street, Jacksonville. FL 32202. V omen and minorities en 75 network affiliate. Harrisburg, PA 17110. EOE. couraged to apply EOE. Director for news at top Southeast Fast paced newscast require experienced director who SF Facility seeks maintenance engineer. Knowledge of Top 20 station seeks segment producers, researchers, for can switch and direct. Must have strong leadership capa- Sony 1' VTR's (BVH -2000 and 2500), Beta SP, 3/4 ", Grass innovative news magazine style format. Looking for people bilities and actively contribute to aggressive news product. Valley 200, CMX, ADO, Ampex D2, Sony BVP-7 and BVP- who aren't afraid of new ideas and able to present material Will supervise crew, produce commercials. program and 330 cameras, available to work eves. Send resume and in an interesting and provocative fashion. Send tape /re- promotional projects. Computer editing experience a plus. salary requirements to Personnel. Box N -69. EOE. sume to Personnel Dept.. PO. Box 1118, Miami. FL 33138. No beginners. Send resume and salary requirements to EOE Box N -73. EOE. Chief engineer: Excellent opportunity in smaller, attractive Western for individual whose highly hands -on Pittsburgh network is looking community HELP WANTED PROGRAMING Senior TV producer: affiliate technical ability is matched by strong management skills. for a producer to create dynamic documentaries. service PRODUCTION & OTHERS You will be given responsibility, support and appreciation. campaign spots, and special events programing. This Salary in 30 range. Box N -71. EOE. Computer editor: Looking for highly motivated, technical- person must have excellent writing and producing skills, ly oriented editor for Ampex suite. Must be experienced no beginners. On -air talent ability a plus. but not necessary. NEWS HELP WANTED with ACE editor, ADO, A/C switcher, VPR 6's. Franklin Minorities encouraged to apply EOE. Send resumes to: Experienced news director. Top 100 market network affili- Video. Inc.. 1300 St. Mary's Street, Suite 205, Raleigh, NC Box N -72. ate in Sunbelt seeks a strong take charge leader to devel- 27605. 919 -833 -8888 EOE. Traffic manager - Fastest growing Independent in Ameri- in highly- competitive market. op a young talented staff a Are you ready for Chicago? Experienced multicam loca- ca's fastest growing major market. Experience with Colum- Send confidential, detailed resume. EOE. Box N -53. tion engineer opening with one of Chicago's leading pro- bine system a must. maintain station avails, reports. train- technically Three jobs: anchor, consumer reporter and newscast duction houses. Must love production and be ing. and oversee on -air automation. Letter. resume and Carter, Renaissance Video Manager. KSCH -TV producer. Experienced only. Tape and resume to Gil deep. Send resume to Lee references to: John Bennett, Station IL 60606. EOE. Buettner. WWMT, 590 W Maple St., Kalamazoo, MI 49008. Corp., 130 South Jefferson St., Chicago. Channel 58, P.O. Box 2258, Rancho Cordova. CA 95741. EOE. No calls please. EOE. Promotion manager: Excellent opportunity supervisory MeteorologisVAg specialist. Anchor weekend weather, position. Experienced all phases TV station news, enter- SITUATIONS WANTED SALES report ag stories during the week. Great wx/ag medium tainment, image promotion: on -air, radio, print, outdoor Young, enthusiastic woman. B.S. in Journalism. TV ex- market in upper Midwest. Must have reporting experience. Strong creative. Must be able to write /produce; 3/4" editing No beginners. Tape /re- perience. Strong desire to enter TV/radio industry. Pro- Box N -58. EOE. skills desirable but not required. sume /salary requirements by or before October 31 to graming, research, PR, broadcast, sales, promotions. or On line editor. Minimum one -year experience with com- Linda Nix, WDSU -N 520 Royal St., New Orleans. LA other. Willing to relocate. Call Allison. 619 -484 -6746. puter editing (Grass Valley or equivalent) and multi [NE 70130. EOE. No phone calls. SITUATIONS WANTED TECHNICAL format suite. Contact - Mobile Images Corporation, 21775 - NBC affiliate seeks creative Melrose Avenue, Southfield, MI 48075. EOE. Senior promotion producer Seasoned newcomer (Producer of Incountrymen). Dedi- & produce news promo- writer /producer to conceptualize cated, sober, reliable, seeking (field /studio) technician's Producer: Top 40 Southwestern affiliate looking for cre- experience in video, audio tion spots. Minimum three years career. John C. Crutcher, 7112 6th Avenue North, St. Peters- ative producer with strong writing skills. Great opportunity promotion experience production & copywriting. Other burg. FL 33710. Talk to me! PM 813-343 -3765. for management training. Send letter, resume and salary helpful. Send tape, resume, salary requirements to: Promo- requirements to Box N -59. tion Manager. WGRZ -TV 259 Delaware. Buffalo, NY 14202. SITUATIONS WANTED NEWS No phone calls /EOE. Weekend weather. general assignment reporter: Domi- Meteorologist seeking position in medium or major Sun- nant NBC station seeks weather talent who can also report Promotion producer: WA/Y-TV has an opening in its pro- belt market. Ten years experience all size markets. AMS during the week. Knowledge of computer graphics helpful. motion department for a producer. Applicants should be Televispn Seal. Box N -39. No beginners. Good salary, great location. Resume, nonre- team players with strong writing and producing skills. A Reporter with one year experience in top 35 market. Will turnable tape, to Michael Kronley, News Director, KSBW-N minimum of three years promotion experience is preferred. consider any position or market. Steve 614 -837-6196 or Box 81651, Salinas. CA 93912. EOE. Please no phone calls. Send tape and resume to Chris 614-836 -2058. Cook. Director of Marketing and Promotion, 801 WA/Y Reporter. Competitive news department seeks strong indi- Street, Portsmouth, W 23704. AA/EOE. for that photographer who understands great vidual who can cover a beat and break stories. Minimum Looking looking video as well as efficiency? Look no two years experience. Non -returnable tape to: Craig Alex- Producer/director for award winning statewide public TV years experience in commercial production plus one year ander, News Director. WNQ -N Box 5590, Lexington, KY network. Produce and direct programs highlighting Ne- news photography. Seeking move to news permanently. 40555. EOE. braska, its people and resources. Bachelor's in Broadcast Box N -56. Journalism, Mass Communications with emphasis in televi- Meteorologist for Lynchburg /Roanoke affiliate. Person- sion, film or related area and three years television produc- 12 radio-TV ann. /salesperson; 4 yrs. radio sales. able, creative. and ability to report weather news a plus. years tion experience or equivalent required. $24,592 minimum. learning TVanchor/sales. Non -returnable tape, resume. references, salary require- Interested TV sales. Seek combo Apply by November 11 to Personnel Coordinator, Universi- Consider either or sales consulting contract. Southwest. ments to: Bill Bouyer. WSFT. 2320 Langhorne Road, Lynch- ty Television, Box 83111. Lincoln, NE 68501. AA/EOE. No video Hire a man, not tape. References. Call burg. \A 24506. No phone calls. EOE. tapes. A.M., Saturdays best. 214 -270 -1114. Reporter /associate producer: Reports directly to Ala- Anchor/reporter: Southeast Newswatch 32 is looking for bama Public Television's News and Public Affairs Director Need a place to start. Ivy League grad. anchor/reporter combo for early weekday newscast in, Meteorologist as a member of the production unit which produces' On -air experience. Also sports and play -by-play Art Saxon soon to be. 100 market. Organization and hardwork in a the Record. " a public affairs series. Research assignments, 215 -4224. nine -person operation a must. Good writing and editing -687 schedules and conducts interviews, scripts, and edits skills necessary. Please send tape and resume to: Mack reporters videotape. Plans visuals and graphics to be used with Attractive minority female desires entry-level Carmack, WKAB -N PO. Box 3236, Montgomery AL market. Recent grad with each news report. Appears on live or taped broadcasts of poslionin any Communications 36193. No phone calls. please. EOE. I'm ready for a challenge! Tana For the Record." Required: B.A. in closely related field and 2 yrs: TV experience. Everett 215 -877 -1777. Tape available. Correspondents: The Nightly Business Report is seeking reporting experience. Preferred is experience as a televi- on -air correspondents with television news studio presen- sion news or public affairs reporter. Grant supported posi- Deborah Allen, reporter. 816 -- 531 -2159. See photo ad tation experience. Minimum five years of strong journalistic tion through 9/30/90. Grant renewal is anticipated for the back of this magazine. background with broad-based knowledge of business and 12-month period of 10/1/89 through 9/30/90. Salary: economics and related degree. Send resume, audition $19,094. Employee will live and work in Montgomery, AL. SITUATIONS WANTED PROGRAMING tape and salary requirements to Director of Administrative Application deadline: 11/3/88. Resume tape/writing sam- PRODUCTION & OTHERS Services. WPBT /Channel 2, P.O. Box 2. Miami, FL 33261- ples may be requested later. Send resume to: Employment 0002. An Equal Opportunity Employer, M /F/H. Office, Box 870126, Tuscaloosa, AL 35487 -0126. The Uni- Emmy nominated, 2 years at #1 Boston network affiliate. versity of Alabama is an Equal Opportunity/Affirmative Producer of taped /live segments and PSAS. Production Assistant news director - 3 -5 years experience required. Action Employer. assistant on specials. Experience in studio and field. Con- Aggressive, hands -on coach to oversee day -to -day man- ceptualize. write, research and edit. Single and will relo- agement of growing news product. Duties include supervi- EFP Cinematographer and Editor: Challenging opportu- cate. Seeking associate producer position; will consider and sion of editorial & production staffs. Gannett ownership nity requiring creative person to develop concepts others. Box N -51. and NBC affiliation assure commitment. Resumes & tapes guide a projects creative development. Two years exper- to Paul Baldwin. News Director, WTLV, 1070 E. Adams ience location shooting and editing in 3/4" and 1" format Seeking move to top-notch production facility. Five years Street, Jacksonville, FL 32202. Women and minorities en- along with college degree required. Please submit re- experience in camera, lighting and grip work. Hard worker! couraged to apply. EOE. sumes to: Don Golledge, KAKE -TV P.O. Box #10, Wichita, Box N -56. KS 67201. EOE. Assignment manager - 3 -5 years experience required Videographer plus! Seeks move into documentary type Aggressive, and creative individual to generate daily con- Production manager: Top ten affiliate needs a production work. Five years experience in all aspects of production. tent. Looking for someone who can put substance and manager with strong production. commercial, and oper- Box N -74.. ational background. 3 -5 years experience in listed fields. spontaneity in the assignment sheet. Must be organized Cheap computer graphics! Freelancer with own equip- a staff. Immediate opening. Send resume to Box N -62. and able to direct competitive Gannett ownership ment can provide quick turnaround on 3-D flying logos. and NBC affiliation. Resumes & tapes to Paul Baldwin, Local origination TV studio technician /engineer: Re- effects, and simulations for your special projects. Broad- News Director, WTLV, 1070 E. Adams Street, Jacksonville, sponsibilities include maintenance and repair of 3/4" cast clients - $295 per finished animated second, Cable - FL 32202. Women and minorities encouraged to apply VTR's, cameras, monitors, character generators and other $250, Industrials - $235. Non -Profit - $195. Call for sample EOE. studio and field equipment. Strong knowledge of oper- slides - Bruce Goren 818 -769 -4986. Weekend/evening assignment editor - One year expert ations and adjustment of video systems required. Also fence required. Looking for creative, aggressive, and ea- performs engineering function on L.O. productions. Two - MISCELLANEOUS ger individual who has enormous growth potential. Gannett four years N studio experience necessary. Supervisory ownership and NBC affiliation. Resumes & tapes to Paul ability a plus. Send resume with salary history in confi- Primo people wants you It you are a general assignment experience send your Baldwin, News Director, WTLV, 1070 E. Adams Street, dence to Human Resources Manager, Viacom Cablevision, reporter who has some anchoring Fred Box Jacksonville, FL 32202. Women and minorities are urged to 1600 Motor Parkway, Hauppauge, N.Y 11788. EOE, M/F /H/ tape and resume to Steve Porricelli or Landau, -3653. apply EOE. V 116. Old Greenwich, CT 06870 -0116. 203 -637

Broadcasting Oct 24 1988 78 Entry -level opportunities nationwide! News, sports, pro- BS Communication with 3 years experience supervisor - Why Pay More? For best prices on evaluated 3/4" and 1" duction. sales, promotion, public relations. Media Market- must know: EFP, Multi -cam, computer edit, lighting, A/L, videotape stock, call I.V.C. 516 -862 -7156. Ask about our ing, P.O. Box 1476 -- PD. Palm Harbor. FL 34682 -1476. video projection. Good pay - Gov't experience plus - EEO. 3/4" reloading. 813- 786 -3603. EOE. Send resume to Grant Associates, 300 Lanidex Plaza, Broadcast quality videotape - 1", 3/4" professionally eval- Parsippany, NJ 07054. Bill Slatter and Associates offers talent coaching for the uated. guaranteed. introductory prices: 1" 60 min. - individual anchor and reporter. Also help with your audition BSEE with 2 years experience: facility design, hardware $28.00. KCA 60 - $8.50. KCA/KCS20 - $4.50. Quantity tape. Call 312- 328 -3660. knowledge, engineering cable systems. govt facility con- discounts. Call today. VSI 1- 800 -346 -4669. sulting. Good pay - EEO. Send resume to Grant Associ- Former WSTV/WTOV/WIICers. Red Donley is retiring! Sony BVW15. Dynamic tracking Betacam source deck. ates. 300 Lanidex Plaza, Parsippany, NJ 07054. Oct 28 last day. Cards, calls. 3/4" tapes to him. c/o WTOV- Like new, 750 hours. $15.000 or best offer. Aldo Panattoni, TN Steubenville, OH 43952. 614 -282 -0911. 2 years experience with AA/BA & communication skills Total Video 415 -583 -8236. important. Writer (Corp /Ind), Camera operator (video), A/ & Ampex VPR -5 only $9,900. Several RCA TR -600s left at video tech(s). lighting dir /tech & set designer. Good pay - very low prices. Two new Microtime T-120Ds at half of list. ALLIED FIELDS Gov't experience plus - EEO. Grant Associates, 300 Lani- These are brand new, full factory warranty. Several Grass WANTED INSTRUCTION dex Plaza. Parsippany, NJ 07054. HELP Valley 16005 available. Many 1" VTRs of all kinds. Come Instructor/assistant professor: Tenure track vacancy. Be- EDUCATIONAL SERVICES see us at the NCAB show in Winston- Salem, NC. October gins Fall 1989. Teach broadcast announcing /performance, 30 through November 1 . And call Media Concepts 919- On -air training: For TV reporters. Polish anchoring, stan- radio production, and other course(s) in area of expertise. 977 -3600 or FAX 919 -977 -7298. dups, interviewing, writing. Teleprompter. Learn from for Master's in broadcasting or related field required, terminal mer ABC Network News local Sony BVW 10 and 40, excellent condition, low hours on degree necessary for tenure. Evidence of teaching and/or correspondent/New York reporter. Workshop new heads. $27,500 for both. 919-833 -8888. professional experience necessary. Position also requires Demo tapes. Private coaching. Group Nov. 13. 921 -0774. Eckhert Special Productions advisement of student- produced programs. Send letter of 212- RCA- TCR100 Cart machine parts for sale. WBRC -TV (ESP). application. resume, and three letters of reference by 205-322 -6666. November 30. 1988, to: Dr. Robert Craig, 345 Moore Hall. MISCELLANEOUS Sony BVW-40, 30. 25, 15, in stock with BCS warranty BVH- Central Michigan University Mt. Pleasant, MI 48859. CMU 2000, 1100, 500A also BVU -950, 850. 800, 200, 110. Call is an AA/EEO institution. Scheduling economy with huge cost savings using this easy to use computer assisted program for manpower and BCS = BroadCast Store, 818-845 -7000. Chairperson. Department of Communications. The Uni- features. equipment in broadcasting. Many unique Cus- ?VTR, RCA with full console: TR -800, excellent runnirig versity of Tennessee at Martin. beginning Fall 1989. Re- tomized for each application. Full support after installation condition $165K. BCS = BroadCast Store, 818 -845- sponsible for leadership of an academic unit consisting of anywhere. by modem hookup. Outstanding results when 7000. seven faculty members. 200 majors and communications tested in #2 market. Call Scheduling Unlimited 818-708- programs in broadcasting and journalism. Applicant must 2025. Broadcast switchers: Grass Valley 1600's CDLS. Vittal have an earned doctorate in a communications field, dem 250 -PN for mobile production. Vittal 114 all with BCS onstrated excellence in teaching and research, and evi- Speech training. Speaking exercises on cassettes for warranty. Call 818-845 -7000. dence of successful administrative experience. One -half better diction, emphasis, persuasion, clarity. $14.95. Free time teaching required, with experience in broadcasting information. Chromotone, 1070B Detroit, Denver, CO BCS = BroadCast Store, your one stop for turnkey pack- and pholograpfly /graphics instruction helpful. Rank and 80206. ages. Spectra SNG's w /300w. HPAS $80,000. Several C & KU uplinks and TURO's available. Comark C -60KW UHF salary dependent on qualifications. Send vita and three WANTED TO BUY EQUIPMENT letters of recommendation to Dr Jerald Ogg, Search Com- $20.000 3 1/2 yrs. GE TT62B3 55 KW midband UHF S 1 FM - mittee Chair, 305E Gooch Halt UTM, Martin, TN 38238. Wanting 250, 500, 1,000 and 5,000 watt AM -FM transmit- 95.000. Sintronics KW $5,000. Showroom 4525 Valeri0 St., Wle Review of applications wIl begin on Dec. 1, 1988. UTM is ters. Guarantee Radio Supply Corp., 1314 Iturbide Street. Burbank, CA 91505. 818 -845-7000. ship an equal opportunity /affirmative action employer. Women Laredo. TX 78040. Manuel Flores 512 -723 -3331. worldwide. and minorities are encouraged to apply Instant cash -best prices. We buy TV transmitters, towers, CRL AM Stereo Audio Processors. 3 Units: SPP -800, Instructor /assistant professor (tenure track) Mass Com- and transmission line. Bill Kitchen, Quality Media, 303- SEP -800. SMP -900. NRSC filter. 1 year old,'mint condition. $4000. Curt Hahn. WNNZ. 413 -7666. munication beginning 9-1 -89. Teach variety of undergrad- 665 -3767 -562 uate courses in radio/TV production. communication law, 1" videotape. Looking for large quantities. 30 minutes or Blank tape, half price! Perfect for editing. dubbing or news/editorial. Masters. experience required: Ph.D. pre- longer will pay shipping. Call 301 -845 -8888. studio, recording commercials. resumes, student projects. ferred. Send letter, vitae, transcripts to Dr. Patricia Jeffer- training, copying, etc. Field mini KCS -20 minute cassettes. son, University of Indianapolis, 1400 E. Hanna Avenue, We buy videotape - Especially interested in 1" format. $6.49. Elcon evaluated 3/4 videocassettes guaranteed Indianapolis. IN 46227. EQE /AA. Tape evaluation services available. Call 516- 324-2209. broadcast quality. To order call Carpel Video Inc. 301- Graduate assistants to study for M.A. or Ph.D. in Mass FOR SALE EQUIPMENT 845 -8888, or call toll free. 800- 238 -4300. Communication. Start Fall 1989. Stipend plus fee waiver. Train undergraduates in radio, television. or field produc- AM and FM transmitter, used excellent condition. Guaran- Te- RADIO lion techniques. or do research. Persons with undergrad- teed. Financing available. Transcom. 215-884-0888. lex uate degrees in Telecommunication or related fields and a 910 -240 -3856 Help Wanted News 3.0 grade point average are invited to apply Register by 50KW AM-CCA AM 50,000D (1976), excellent condition Nov. 8 to lake Graduate Record Examination. Contact Dr. "Transcom Corp. 215 -884 -0888, Telex 910 -240 -3856. John Wright. Graduate Coordinator, Department of Tele FM Transmitters -- Harris FM2OK (1987), AEL 25KG Col communication, College of Journalism and Communica- SfM (1977) Harris FM2OK (1981), RCA BTF20E1 (1975) it) tions. University of Florida, Gainesville, FL 32611. AA/EOE. " " Harris FM10H3 (1974), RCA BTF10D (1968), CCA 2500RD WNW Assistant professor: Tenure -track position in Dept. of (1982) 2.5 KW FM " Transcom Corp. 215-884 -0888 WNSR has two rare and unique career opportuni- Broadcasting beginning. August. 1989. Teach radio and TELEX 910 -240-3856. ties for professionals: television production. broadcast news, and introduction to News anchor/sidekick for moderate profile adult radio and television. Ph.D. in related field and broadcast- 1KW AM Transmitters " Harris SX -1 (1983) " Harris morning show Applicants should possess strong ing experience required. UTK offers B.S., M.S.: and Ph.D. MW1A (1983) "Collins 8292D2 (1981) CSI T1A (1981) news background. casual. informative delivery degrees. Emphasis of the program is on preparing gradu- Collins 20V3 " Bauer 707 " Gates BC -1T " Transcom and sense of humor. Must be able to play second ates for leadership positions in the industry Send letter of Corp. 215 -884 -0888. seat to an alert, aware, topically humorous morning man: therefore, a bright. positive "personality" application. curriculum vitae, and names of references to AM Transmitters AM 10.000D (1970), Collins 820E " CCA is critical. News Directorship a possibility. Dr. Sam Swan, Head, Department of Broadcasting. UTK, (1978) " Gates BC -5P2 (1966) McMartin BA 2.5K (1981) 1. Morning show producer /promotion assistant with Knoxville, TN 37996 by December 1988. UTK encour- Transcom Corp. 215 -884 -0888, TELEX 910 -240- strong organizational, writing and people skills. ages applications from minorities and women. EOE/AA. 3856. plus a sense of humor and audio production tal- HELP WANTED SALES 50KW AM " CCA -AM 50,0000 (1976). excellent condition ent. Salary commensurate with experience. Send T &R Media broker sales associate wanted to work in Florida Transcom Corp. 215 -884 -0888, TELEX 910 -240- to Personnel Director, WNSR. 485 Madison Ave.. corporate office. $30,000 draw against 3856. commission. Send New York. NY 10022. EOE to Millar, 1905 resume Hudson the Millar Company USA, RCA UHF TV transmitter: Parallel 60 kw, mid -band Klys- South 25th Street, Ft. Pierce. FL 34947. EOE. trons. available immediately $85,000. Call Bill Kitchen or Unique career opportunity. Market research sales in Dirk Freeman. 303 -665 -8000. Wanted Sales small and medium markets. Broadcast sales experience Silverltne UHF TV transmitters. New, best price and helpful. Call Neil Blum, 406 -752 -7857. EOE. performance. 35 Kw, 70 Kw, 140 Kw, 280 Kw, also brand ENERGETIC SALES EMPLOYMENT SERVICES new air cooled 10 Kw Klystrode transmitter. Bill Kitchen or Dirk Freeman. Television Technology, 303-665-8000. MANAGER Airlines now hiring. Flight attendants, travel agents, me chanics, customer service. Listings. Salaries to $105K. 1000' Kline tower. Standing in Nebraska. Available imme- For TOP rated 100,000 Watt CHR in Entry level positions. Call 1-805- 687 -6000 Ext. A -7833. diately Can move anywhere. Call Bill Kitchen, Television Technology 303 -665 -8000. medium sized market in coastal North Be on TV. Many needed for commercials. Casting info. 1 Carolina. Stable company is looking 805- 687 -6000 Ext. TV-7833. Channel 8 transmitter and antenna GE4TT6E2/4TF4A1 for Good condition available immediately Bill Kitchen 303- a mature, savvy manager with 5 Beginners only: Trying to get that first job in news. sports 665 -8000, ext. 101. years radio sales experience. Must or weather? We represent beginners only. Send letter to have proven track record in personal First Associates, P.O. Box 90122. Indianapolis. IN 46290. FM antennas. CP antennas, excellent price quick delivery from recognized leader in antenna design. Jampro Anten- sales, motivating sales force, good or- Broadcast talent: Entertainment Law Firm seeking estab- nas, Inc. 916 -383 -1177. ganizational skills, and innovative lished on -air TV/radio broadcast clientele for representa lion with full service management division. Minimum 3 TV antennas. Custom design 60KW peak input power. ideas. Excellent salary and generous years experience. Submissions to: Broadcast Managment Quick delivery. Excellent coverage. Recognized in design bonuses, plus other benefits. EOE. Re- Division, P.O. Box 8257, Northridge, CA 91327. and manufacturing. Horizontal, elliptical and circular polar- sume: WQSM -FM, Box 35297, Fayette- ized. Jampro Antennas. Inc. 916-383-1177. Goverment jobs. $9.811 - $86,682/yr. Guarantee: Job or ville, N.C. 28303, Att. John Dawson. moneyback. Federal list. (1) 805 -687-6000 ext. R -3000.

Broadcasting Oct 24 1988 79 Consultants Help Wanted News Help Wanted Technical Continued Announcing a new service. PRODUCER BONNEVILLE PAUL E. RUSE CONSULTANT WFSB. a Post- Newsweek station, seeking experienced and creative news producer. Candidates Specializing in Radio Acquisition and 'Start Up'. should be experienced in news journalism, have a COMMUNICATIONS WiII do the preliminary work for you. thorough knowledge of state -of- the -art equipment Save time that you need for present operation. and have the ability to apply it to the production of our newscast. , Fee, lower than attorneys and accountants. Experienced Broadcaster 40 years in business. Resume to: Deborah Johnson, 19 West South Temple Executive Producer, For more information on advantages of services WFSB/TV3, Suite 300 offered all or write 3 Constitution Plaza, Salt Lake City, UT 84101 -1503 Hartford, CT 06115. EUE. Florida Office Michigan Office An Equal Opportunity #611 2419 Gulf to Bay 151 North Hudson Street Clearwater, FL 34625 Coldwater, MI 49036 Help Wanted Programing Employer Phone (813) 791-0046 Phone (517) 279 -9412 Production & Others Los Angeles and Washington, D.C. TELEVISION PRODUCER WRITER TV Engineering position Help Wanted Management The Jim Owens Companies, producers of "CROOK AND CHASE," "WEEKEND WITH available. CROOK AND CHASE." and "THIS WEEK IN RF - Satellite uplink and LOS ANGELES BASED COUNTRY MUSIC," and numerous specials for network, cable, and syndication has an microwave opening for a Producer/Writer. MARKETING MANAGER Video - Maintenance of As a highly visible representative of This person needs a strong background in live cameras, tape machines, etc. the television industry, marketing television program production. Experience in producing and writing a daily, live program is a Experienced /capable of installa- managers develop and maintain must. The pace is fast and the challenges are TVB member stations. With an un- rewarding. If interested, please send tape and tion, maintenance and operation paralleled network of industry con- resume to Bob Gordon, Operations Manager, Jim Owens & Associates, 1525 McGavock St., Send resume or call: tacts, ideas and research, you'll be Nashville, TN 37203. EUE. responsible for developing new to Paulette 801 -322 -4427 television advertisers and coordinating market development projects. This position requires a complete Help Wanted Technical understanding of local television marketing, strong presentation skills and documentable new business skills. An understanding of marketing research, vendor fund develop- MASTER CONTROL ment and co -op are highly desir- TELEVISION ENGINEERS able. Turner Broadcasting System, the leading OPERATOR Send resume to: News, Sports and Entertainment system The Christian Broadcasting Net- in satellite communications, has career Pat Ryan work, Inc. has an immediate opportunities for engineers with broad- Control Op- V.P. Local Sales These po- opening for a Master cast maintenance experience. include Television Bureau of Advertising sitions demand an extensive back- erator. Basic functions 477 Madison Avenue ground in television engineering and at the proficient operation of televi- New York, NY 10022 least two years or training in electronics sion switching equipment, film EOE technology Turner Broadcasting System chain, videotape machines and offers an excellent benefit and compen- audio equipment. Must be able sation program. Send resumes to to playback programming, com- Jim Brown, Corp. Engineering mercials and related material in WESTERN AFFILIATE Turner Broadcasting System, Inc. SMALLER an error -free manner according Seeks Se-:-a. Manager with strong management and One CNN Center leadership Sales experience not necessary but must Box 105366 to program log. Candidates be experienced in some combination of news. ops. 30348 -5366 financial and technical. Expected to contribute to de- Atlanta, GA must have at least three years Incentives sirable home community beyond salary TBS Is an equal opportunity employer experience as a master control anticipated. EUE. room switcher and videotape Box N -71. playback/record operator. Must demonstrate an ability to interpret and react to wave form mon- G S M - TELEVISION CHIEF ENGINEER itor and vectorscope signal displays, audio signal displays and NETWORK AFFILIATE Group -owned affiliate station in interpret a television program Top -50 Midwest market seeks Fast growing N.E. market. log. Resumes may be sent to: Chief Engineer to build modern, Minimum 5 years television progresseive technical oper- Employment Department sales experience. Local ation. Needs to be team player, Box MC Sales management a plus. management orientation with The Christian Broadcasting Send resume to: and strong people skills. EOE. Network, Inc. Reply to Box N -44. CBN Center Box N -35. Virginia Beach, VA 23463

80 Help Wanted Technical Continued Situations Wanted News Employment Services Continued HIGH DEFINITION TELEVISION I'M NO BEAUTY QUEEN GET A JUMP Plan, direct and conduct research, de- ON THE COMPETITION! sign and engineering projects required BUT I DON'T TAKE MediaLine is your best source of job to develop advanced video systems for leads because you hear about jobs just NASAS Television Development Division NO FOR AN ANSWER! hours after we do. A daily telephone report at Agency Headquarters in Washington, puts you in touch with the best jobs at the DC. lowest prices. Candidates must demonstrate compre- Deborah Allen 800 -237 -8073 hensive understanding of design impli- n CA 408- 296 -7353 cations of digital imaging, processing, Experience distribution and transmission; detailed N knowledge of proposals for advanced Radio TV Reporter HÁ9N2 television systems and technical issues Telethon Cohost ! OBNe which must be resolved during develop- do exper- Talk Show Host Pamedar San ment of those systems; extensive THEBES21561he ience with video signal generation, pro- Announcer cessing, distribution and transmission which conforms to existing standards and practices for terrestial broadcasting, WANTED: AnchorlReporter position in Miscellaneous coaxial cable, direct broadcast satellite and fiber optic systems. Radio or TV. Talent Agents calls accepted. Salary range $54,907 to $71,377 de- HOW GOOD IS YOUR pending on qualifications. Send resume Call: (816) 531 -2159 and salary history to Paulette Quinn, SALES STAFF? NASA Headquarters, Code DP, Washing- Your sales people are only as ton, DC 20546 or call 202 -453 -8500. good as your commitment NASA is an Equal Opportunity Employer. to their training. BROADCAST COMPUTER 1989 will be the most competitive MANAGEMENT year in broadcasting history. Now Seeking station or group wanting greater effi- there is comprehensive, on -going ciency and significant cost-savings. Ten years and effective sales training avail- experience in all phases of computers includ- able to your station. KING 5 TELEVISION ing traffic management, news, avails and finan- Contact: cials. Expert in BIAS, Enterprise, BASYS, Mini - Broadcast Sales Training SEEKS ENGINEERS Pak, Kosmic and most PC programs. 1057 Red Oaks N.E. If you are highly motivated, enthu- Marketing oriented. Top 10 market experience. 10 times salary di- Albuquerque, NM 87122 siastic and have demonstrated Consistently delivers 5 to rectly to bottom -line. (505) 293-4323 experience in studio production Rick Swiers 415 -930 -7196 including camera operation, lighting, video, switching and audio, send your resume immediately to: KING 5 Television CREATIVE BOTTOM -LINER 333 Dexter Avenue North Seattle, Washington 98109 Hands on G.M. the bottom line is #1. VENTURE CAPITAL Attention: Human Resources Knowledgeable in latest sales and mar- DEBT FINANCING keting techniques. National Emmy and Code B For broadcasters News two time BPME award winner. turn Sanders & Co. PLEASE around track record. Awell rounded, cre- 1900 Emery St., Ste. 206 NO PHONE INQUIRIES ative, bottom line manager for the 90's. Atlanta, GA 30318 Both full time and part -time Reply Box N -61 404 -355 -6800 positions available. Outstanding salary and benefits! An Equal Opportunity Employer \I /I /I IC ALLIED Lum and Abner FIELDS Are Back (v Employment Services ..piling up profits for sponsors and stations. 15- minute programs from FFECH,INC. the golden age of radio. "THE MATMAKERS" SMALLAND MEDIUMMARKETTVNEWSTALENTSEARCH PROGRAM DISTRIBUTORS PO Drawer 1737 SPECIALISTS Jonesboro. Arkansas 72403 501/972 -5884 NewSppda Directors Describe your needs we do the search ara tina the ngnl person to LI those needs Situations Wanted Technical 'Went Slarang your career or ready CO move, Send us your tape descnbe the rghl ob to, you ana let us no it (apes Need rurI.nment Inlormauon TO: FFE. IM. P.D. Box 919 Basalt, Colorado OHM VP /DIRECTOR OF ENGINEERING: 303 --021 .4559 For Sale Equipment Seasoned professional with 20 years experience. 15 in current position. Excellent management skills, bottom line profit oriented. Complete mas- tery of the broadcast engineering field including modern facilities' design and construction; state - BROADCAST TALENT of -the -art studio. remote. and post production op- STATE -OF- THE -ART SALE! VVe are an entertainment management firm looking for research erations: and development; and strate- the best people in the business for representation. If Two Ampex VPR -3's; Utah Scientific Machine gic planning. Interested in challenging and you are on your way up and looking for the right Control; Ward -Beck Intercom. More! Call Jim rewarding position with strong network or facility want to hear management team to lake you there, we Perry for complete list. WTIC -TV. Hartford, CT group. Current compensation package is six fig- from you. ures. 06103 -3285. Resume to'. Box #8257 Reply to Box N -40 Northridge, CA 91327 203 -527 -6161

Broadcasting Oct 24 1988 81 Help Wanted News For Sale Stations Continued

/ KOZACKO rcr HORTON CAREER OPPORTUNITIES COMPANY IN NEWS MEDIA BROKERS/ APPRAISERS On Air Editorial Carolinas On Your Mind? Were seeking professionals who can meet the challenge of developing North Carolina: Coastal re- quality consumer News programming in a demanding, entrepreneurial sort -area FM billing plus po- and team oriented environment. tential. AM available in market. We offer competitive salaries and excellent benefits for these Fort Lee, NJ Ideal for absentee or owner /op- based positions. Please send resume, including salary history, to: Box V-kB 125. erator. $750,000. 440 Park Avenue South, New York, NY 10016. South Carolina: County seat We are an Equal Opportunity Employer. full -time AM; local station. Lim- ited competition. Well- placed management available. $350,000. North Carolina: Metro market AM, Urban format. Ratings and Cb(Y°LJI revenue. Management in place. C C FM available in market. Consumer News & Business Channel $368,000. Contact Bruce Kanner in our Gaithersburg, Maryland, office at 301- 977 -2023.

Broke rs i cons u l tan is o Qo to the communications industry t=1 1=r=1 Box 948 *Elmira, N.Y. 14902 ) (607) 733 -7138 Business Opportunities ROCKY MOUNTAIN For Sale Stations AM /FM Well- equipped; in small resort. BIG $160,000 with $35,000 down. AM -FM COMBO FOR SALE 214 -492 7844. TOP 100 SUNBELT MARKET. MODERN FACILI- PROFITS TY BOTH STATIONS HIGHLY RATED. EXCEL- LENT GROWTH MARKET. WILL CONSIDER SOME OWNER FINANCING TO MEDIA BROKERS APPRAISERS A J QUALIFIED , BUYERS. SERIOUS INQUIRIES ONLY. RADIO TV LPTV BOX M -58. Put your business A Confidential & Personal Service management BURT knowledge to work INC + >+) CLASS C FOR SALE SHERWOOD /`kr for you in the world 3125 Maple Leal Or Glenview. IL 60025 ' MIDWEST class C 1250 ft HAAT. City of of broadcast New facili- , 40,000. Limited competition. 312.2724970 ! ties and dynamic growth. Upside poten- d training. Columbia tial is Tremendous. Details to qualified School of Broadcasting is buyers. offering an exclusive Box N -50 license in your market. Illnl ASSOCIATES IIIIII High profits, low cash investment RL 0702- 789 -2700 SEATTLE 206 -643 -21 In with financing. For details call Sid WASHINGTON STATE NORTHWEST Nadler at (213) 469 -8321, or write to: Single market AM. Only Daily Medi- FM /AM METRO $2,500,000 um. 100,000 Population. ABC Affili- AM POWER S 950,000 FM /AM METRO S 750,000 ate. Growth Market. 50 Miles From FM /AM SMALL S 500,000 Seattle. CLIFF HUNTER Box N -36 800 -237 -3777

COLUMBIA SCHOOL BILL - DAVID AM /FM in west Tennessee. OF BROADCASTING ASSOCIATES Bargain at S800,000. AM /FM in west Idaho. BROKERS -CONSULTANTS $320,000. 5858 Hollywood Blvd. AM/FM in west Indiana. S380,000. 636 -1584 Hollywood, CA 90028 719- 2508 Fair Mount St. BUSINESS BROKER ASSOCIATES Colorado Springs, CO 80909 615 -756 -7635 - 24 Hours

Broadcasting Oct 24 1988 82 For Sale Stations Continued PLEASE NOTE: CI6 When answering a Blind HURRY! Box ad, DONOTsend AM /FM -Small market, IL. Owner wants to retire. consider terms. tapes. BROADCASTING AM /FM (C) -FL growth market. BROADCAST does NOT forward Good upside. S3. I tapes orotheroversized FM Stand A1one- Topmid- NEWS west market. Station growing. Terms materials to Blind to qualified. Less than 52 mil. Shorter, Boxes. AM -Big coverage, great equipment. Sharper, 1 1. coastal area. S150.000 down. Stronger Donald K. Clark, Inc. Media A prvlisaiurull Broker krncffxxró 313.949.9311 BROADCASTING'S P. O. Box 340617, Tampa, FL 33694 MERVIN BLOCK CLASSIFIED RATES

CPs WANTED. All orders to place classified ads & all correspondence This pertaining to this section should be sent lo: BROAD- WILL CONSIDER ANYWHERE lively book is becoming the USA. CASTING. Classified Department. 1705 DeSales HAVE BUYERS FOR GA. FLA. 'bible' for radio and TV newswriters. St.. AND ALABAMA N W. Washington, DC 20036. FMs AND COMBOS Mervin Block has written award -win- Payable In advance. Check. or money order only Full NORTH LOUISIANA COMBO FOR SALE. PROFITABLE ning copy for CBS Evening News, 8 correct payment MUST accompany ALL orders. All must IDEAL HUSBAND/WIFE ABC Evening News and WNBC -TV, orders be in writing. $275.000 CASH. and worked as executive producer at Deadline is Monday at noon Eastern Time for the following Mondays issue. WBBM -TV in Earlier deadlines apply for is- MEDIA MARKET BROKERS Chicago. He speaks to sues published during a week containing a legal holi- 151 Hamilton Station newswriters in the same way they're day and a special notice announcing the earlier Columbus, deadline will be published above this racecard. GA. 31909 supposed to write -clearly, simply, Orders. 404 -323 -1460 changes. and/or cancellations must be submitted in directly. writing. NO TELEPHONE ORDERS. CHANGES. AND/. OR CANCELLATIONS WILL BE ACCEPTED. Block's practical tips and rules are When placing an ad, indicate the EXACT category de- EASTERN ARKANSAS backed up with hundreds of examples sired: Television, Radio or Allied Fields: Help Wanted or AM /FM COMBO from network and local newscasts. Situations Wanted: Management, Sales News. etc. If WRITING this information is omitted. we will determine the appro- Class IV AM & Class A FM BROADCAST NEWS gives priate category according to the copy NO make goods City of license pop. 18,000 very specific guidelines (both do's will be run if all information is not included. No personal and growing and don'ts) for writing news that cap- ads Total population for county of license tures the audience's attention and Rates: Classified listings (non-display). Per issue: Help and adjacent counties: 190.000 Wanted E1 00 per word. 518.00 weekly minimum. Situ- holds it. The book covers: ations wanted - 606 per word. $9.00 weekly minimum. Positive cash flow operations The All other classifications: 51.10 per word. 518.00 weekly for immediate sale. Dozen Deadly Sins and other minimum An excellent opportunity common mistakes Rates: Classified display (minimum 1 inch, upward in $600,000 cash Ways to deal with problems writers half inch increments), per issue: Help Wanted'. $80 per Includes $200,000 + real estate face inch. Situations Wanted $50 per Inch All other classifications $100 per inch For Sale Stations. Wanted To P.O. Box 41372 Thousands of asides and pointers Buy Stations. Public Notice & Business Opportunities Memphis, TN 38174 advertising require display space. Agency commis- on usage sion only on display space. Tips to make you more adept at Blind Box Service: (In addition to basic advertising writing for the ear costs) Situations Wanted- $4.00 per issue. All other classifications: $7.00 per issue. The charge for the Says Charles Kuralt, "Mervin Block is blind box service applies to advertisers running listings and display ads. Each advertisement must have a sep. an old pro at television newswriting arate box number BROADCASTING will not forward tapes, writing from whom anyone could learn a lot. I transcripts. samples. or other oversized materials: such materials are returned to sender. know. I have. His clinic, criticism and 7li¢av Jeamwrm: no instruction offer the writer of news a Replies to ads with Blind Box numbers should be ad- NUM. ergttae CON \l'LT.M. oressed to: (Box number). c/o BROADCASTING. 1705 P 0. 130.146 wonderful opportunity for improve- DeSales St., NW, Washington, DC 20036. Etou,o. Calaorer. 91426 ment." Bibliography and index. Word count: Count each abbreviation, initial, single Are. Ceée nui ese -3201 figure or group of ligures or levers as one word each. Symbols such as 35mm. COD. PD, etc. count as one WRITING BROADCAST NEWS word each. Phone number with area code or zip code count as one word each. (230 pp, hardcover) will help you The publisher is not responsible for errors in printing write more effective copy. To or- due to illegible copy -all copy must be clearly typed or der, send just $22.95 to: printed. Any and all errors must be reported to the classified advertising department within 7 days of pub- FLORIDA lication date. No credits or make goods will be made on errors which do not materially affect the advenis- CLASS C 100 KW FM Broadcasting E Book Division ment. "COMBO" 1705 DeSales St., N.W. Publisher reserves the right to alter classified copy to $1,500,000 TERMS Washington, conform with the provisions of Title VII of the Civil Rights D.C. 20036. Act of 1964, as amended. Publisher reserves the right HADDEN & ASSOC. Or call 1- 800 -638 -7827 to use to abbreviate, alter, or reject any copy 1-407- 365 -7832 VISA or MasterCard.

Broadcasting Oct 24 1988 83 , ates & árt ' esm

same capacity. Spanish -language netw6rk: Laurence H. WRC Wash- Media Mike Dorn, director of operations, WEUZ(AM)- Tompkins, director of sales, -TV WBIZ(FM) Eau Claire, Wis., named station ington, to Eastern director of marketing, Wallace J. Jorgenson, president, Jefferson - manager. New York; Chris Roman, account executive, Pilot Communications Co., Charlotte, N.C., KTTV(TV) Los Angeles, to director of market- Stephen W. Dant, VP and general manager, ing there; Kathy Nicolini, station manager, will retire Nov. 1 after nearly 11 years in that WTOV -TV Steubenville, Ohio, joins WTAJ-TV position. No definite plans have been an- KXET(AM) San Antonio, Tex., to director of Altoona, Pa., as general manager. nounced, but Jorgenson will pursue other marketing, Central region; Rosemary Gama, projects in industry. James G. Babb, execu- Albert B. Sturges, sales manager, KKSB(AM) account executive, network sales and new tive VP, Jefferson -Pilot Communications, Santa Barbara, Calif., joins KBBQ(AM) there business development, Telemundo, New will replace Jorgenson as president. Jeffer- as VP and general manager. York, and Liz Alicea -Velez, marketing consultant, AT &T Communications, New York, to son -Pilot Communications is group owner of D. VP and general manager, Michael Singpiel, marketing managers there; Dana Perri, re- five AM, five FM and two TV stations and Comcast, Sterling Heights, named Mich., gional sales coordinator, spot sales, New various media services. VP, area manager, Midwest region. York, to manager, audio visual services; Donald C. Yeiser, VP and general manager, Sandi Mendelson and Lindsay Bloomfield, WHP(AM) -FM -TV Harrisburg, Pa., named di- account executives, spot sales, New York, to rector of broadcasting research and develop- marketing managers there. ment, Commonwealth Communications Ser- Dick Hammer, director of advertising sales, vices Inc., group owners of WHP stations and CBN Family Channel, Virginia Beach, Va., WSPD(AM)- WLQR(FM) Toledo, Ohio. named managing director. Franko, general manager, Joseph (Mickey) Appointments at BBDO, New York: Lynn KZZP -FM Mesa, Ariz., named manager of Impenna and Elsa Taitt, assistant broadcast radio operations, Nationwide Communica- coordinators, to broadcast coordinators; tions Inc., Columbus, Ohio -based group JoAnn Accarino, Jesse Garbowitz and Toni owner of 16 radio stations. Dale G. Weber, Racioppo, media planners, to media supervi- general manager, WNCI(FM) Columbus, joins sors. Jorgenson Babb KZZP in same capacity to succeed Franko. Craig Smith, associate creative director, Joanne Scott, station Cynthia Fenneman, executive producer, New Cranford Johnson Robinson Associates, Lit- Hampshire public television, Durham, manager, KSSN(FM) N.H., tle Rock, Ark. -based advertising, marketing named Little Rock, Ark., director of broadcasting. and public relations firm, named VP and named VP of oper- Murray Green, VP and general manager, creative director. Ralph Patterson, creative ations, Southern Skies WFLX(TV) West Palm Beach, Fla., named director, Cranford Johnson Robinson Associ- Corp., Little Rock - senior VP, television division, Malrite Com- ates, named VP of creative services. based owners of munications Group, Cleveland, Ohio. Appointments at Adlink, Los Angeles -based KLEO(AM) Wichita, Philip La Greca, controller, Lifetime net- partnership of six cable systems formed to Kan., KSSN(FM) Little work, New York, named VP, controller, sell regional and national advertising through Rock and KSSN(FM) Hearst/ABC- Viacom Entertainment Services local interconnect: Lynn Bolton, account ex- Hutchinson, Kan. there. ecutive, Cable Networks Inc., to local sales William G. Kelley, manager; Liza T. Field, corporate director of Scott president, Foxmoor ad sales, Rogers U.S. Cablesystems, to na- Specialty Stores Corp., New York, joins tional sales manager; Ed Rickles, broadcast CVN Companies Inc., Minneapolis -based Marketing accounting manager, TMCI Broadcasting owners of Cable Value Network and Fashion Inc., Dallas, to controller. Channel Network, as president and chief Ted Gurley, national sales manager, KHOU -TV David Trusty, general manager, KGLF -FM Free- operating officer. Houston, joins Katz Communications, Dal- port, Tex., joins KLDE -FM Houston, as gener- Michael Baer, general manager, WKJN(FM) las, as sales executive. al sales manager. Hammond, La., joins KMPZ -FM Memphis in Appointments at Univision, New York -based Cal Dring, founder, Cal Dring & Associates, Little Rock, Ark. -based advertising agency, Joins KLRT(TV) there as national sales manager. Bob Thomas, KCIT(rv) Amarillo, Tex., joins KCRA -TV Sacramento, Calif., as sales man- The Most Experienced ager, Stockton/Modesto bureaus. Executive Search Firm In Broadcasting. Rodney Lowenstein, branch sales manager, Chemical Bank, New York, and Gregory Toiston, advertising sales manager, Cablevi- sion of Westchester, Yonkers, New York, join Joe Sullivan & Associates, Inc. Warner Brooklyn Queens Cable Television, Executive Search and Recruitment Flushing, New York, as account executives. 340 W. 57th St., New York, NY 10019 Howard Freshman, promotions manager, (212) 765-3330 KPWR(FM) Los Angeles, joins KXXX -FM San Francisco, as marketing director. M.P. Kelleher, account executive, Petry Tele- The person you describe is the person we'll deliver. vision, Boston, named manager, Boston office. Lorraine Hardt, account executive,WPTr--ry

Broadcasting Oct 24 1988 84 Pittsburgh, joins WPXI -TV there in same ca- rate manager, customer service, American pacity. Television and Communications Corp., Den- ver, Julie Viellieu, marketing representative, East- joins CNBC as director, affiliate market- man Kodak Co., Indianapolis, joins ing. WTHR(I V) there as account executive. Larry Rosen, independent writer /producer, Appointments at WBTV(TV) Nashville: Ar- joins dick clark productions, Burbank, Ca- mando Fitz, account executive, Katz Inde- lif., in development department. Rosen will focus on pendent TV sports and specials division, developing, writing and producing New York, Ileen Brown Spack, local sales comedy and dramatic series. manager, KTXH(TV) Houston, and Gary Mog- gio, account executive, syndicator sales, Car- den & Cherry Advertising, Nashville, all to account executives. News and Public Affairs Appointments at WQTV(TV) Boston: Wade Christmas, national sales representative, Maureen Bunyan, co- College Quest, Mylene Hodgson, account ex- anchor, 5:30 p.m ecutive WHLL(TV) Worcester, Mass., and Pe- news, and host 22:26 ter 'Daum, account executive The Christian public affairs pro- Dean Shepherd, correspondent and Science Monitor Syndicate, Boston, all to gram, WUSA -TV Wash- co- anchor, The Nightly Business Re- account executives. ington, adds duties of port, produced at noncommercial co- anchor, II p.m. wPBT(rV) Miami, and seen on 260 PBS Michael Chambers, national sales manager, news. stations nationwide, joins Money maga- KSRF(FM) Santa Monica, Calif., joins KFAC- zine, New York as financial correspon- (AM) Los Angeles, as account executive. Alejandro Benes, news director, dent. Shepherd will also anchor week- wxTV(TV) Paterson, day business reports for wCBS(AM) New N.J., joins Noticiero York and Your Money Minute, the daily Bunyan Programing Telemundo/CNN, At- personal finance report based on infor- lanta -based Spanish -language news broad- mation from Money and offered to CBS cast produced by CNN for Telemundo net- Radio Network aff iliates. Prior Jon M. Nottingham, executive VP, sales and to joining work, as The marketing, LBS Communications, Los An- executive producer for elections Nightly Business Report in 1985, news and coverage. Shepherd geles, named president of distribution station political spent four years with RKO Radio sales. Wendell Wood, director of stations services, Networks (now United Stations), Associated Press, Washington, named direc- New York as news anchor and business Marty Brooks, VP of programing, Madison correspondent. Before that he was Square Garden Network, New York, named tor of corporate communications. news director for KING -AM -FM Seattle. VP of programing and network operations. Linda M. Lloyd, producer /director, Weather Channel, Atlanta, named executive producer. Fred McLeod, sports director and sports an- Tom Simon, executive chor, 1.1.18K-IV Detroit, adds duties of sports in charge of produc- Nancy Hall, noon producer and 5 p.m. news director, WRIF(FM) there. tion for Explorer, Na- associate producer, KOCO -TV Oklahoma City, tional Geographic se- named producer, 6 p.m. news. Andy Rubin, Stuart Satow, weekend sportscaster and re- ries on WTBS(TV) news assistant, KOCO named noon producer porter, KxTV(TV) Sacramento, Calif., named Atlanta, named co-ex- and 5 p.m. associate producer. sports director. ecutive producer for Lynda Solomon, weekend news producer, Jaime Garcia, reporter, KvBC(TV) Las Vegas, and execu- Explorer wxYz-Tv Southfield, Mich., named producer joins KFSN -TV Fresno, Calif., as morning tive in charge of pro- weekday news. anchor /reporter. duction for National Marci Christensen Geographic Televi- -Burdick, news director Lori Stokes, weekend anchor and medical and early news co- KOTA Rapid sion, Washington. anchor, -TV reporter, WCIA(TV) Champaign, Ill., joins City, S.D., joins KYTV(TV) Springfield, Mo., Simon WBTV(TV) Charlotte, N.C., as weekend co- Don LaCombe, direc- as news director. anchor. tor of video services, KPNX -TV Mesa, Ariz., John Turner, associate producer, WHEC -TV and manager of Gannett Production Services, Jeff Fowler, general assignment and investi- Rochester, N.Y., named assignment editor. joins WTVR -TV Richmond, Va., as program/ gative reponer, KTVY(TV) Oklahoma City, /operation manager. Larry Conley, freelance college basketball an- joins KSDK(TV) St. Louis, as general assign- alyst, ESPN, Conn., joins the network exclu- ment reporter. Mark Klose, on -air personality and acting sively on national basis. program director, KSD -FM St. Louis, named program director. Russ Salzberg, sports anchor, CITY-TV Toron- to, Canada, joins WWOR(TV) Secaucus, N.J., Bill Curtis, on -air personality and production Technology in same capacity. direction, WSNY(FM) Columbus, Ohio, joins WJQI -FM Virginia Beach, Va., as program Monica Pellegrini, weekend sports anchor, Jeffrey S. Wetherell, executive VP, Telex director. WHIZ -TV Zanesville, Ohio, joins WCBD -TV Communications Inc., Minneapolis -based Charleston, S.C., in same capacity. Andrew F. Trentacosta, programing and film manufacturer of communications antennas, acquistions, SELECTV, division of Telstar Satellite Corp., Los Angeles, joins Playboy Blair moves. Alan Bennett, who joined Blair Entertainment in January of this year, has Channel there as director of film acquisitions resigned as president of the entertainment arm of John Blair and scheduling. Communications Inc. "At the time I joined Blair, the company's strategic thrust was development and expansion of Lynn Deegan, VP, comedy development, significant first -run syndication strips and specials. More recently, the company has decided MTM Enterprises, Studio City, Calif., joins to follow a different course involving other types of programing ventures," said Bennett. "As a Castle Rock Entertainment, Beverly Hills, result," he said, "I feel it is best for me to follow my own agenda in terms of TV program Calif., as VP, television production. production, distribution and marketing." Laurence M. Smith, VP, national accounts, In other changes at Blair, Alan Berkowitz was named executive vice president and general Home Shopping Network, Clearwater, Fla., manager of Blair Entertainment. Prior to moving to Blair, Berkowitz had been president of joins Consumer News & Business Channel RPR Productions, the sports programing arm of Blair Entertainment. Berkowitz has been with (CNBC), New York, as regional VP, affiliate Blair since 1982. relations, East Coast. Patricia Karpas, corpo-

Broadcasting Oct 24 1988 85 named president and chief operating officer. ciety of Motion Picture and Television Engi- neers. Honorary title is society's highest ac- Appointments at NBC -TV, New York: Rich colade; recipients must have "dedicated their Phillips, manager, electronic maintenance lives to work that contributed substantially to operations, to director, Brooklyn studios op- the progress of engineering in the fields of erations; Dave Bunker, manager, political en- motion pictures, television or allied arts and gineering & planning, NBC News, to techni- sciences." cal manager, NBC News at Sunrise; Jack Bennett III, manager, NBC convention oper- Carolyn O'Nell, nutrition reporter, CNN, At- ations, to manager, electronic maintenance lanta, received the American Dietetic Asso- operations. ciation's 1988 Media Excellence Award for promoting good health and nutrition to pub- Patrick J. Smith, television operations man- lic. O'Neil was presented award on Oct. 4 for ager, WGVU -FM Allendale, WGVU -TV Grand her program On the Menu and "Nutrition Rapids and wcvK -TV Kalamazoo, all Michi- News" segments. gan, named maintenance engineer. Troy Kimmel, meteorologist, KVUE -TV Austin, Tex., named "Weathercaster of the Year" by National Weather Association .(NWA) at Promotion and PR NWA's national convention in Denver. Kenneth R. Walker, anchor, USA Today, Carole Black, VP, worldwide marketing. Washington, will receive first Distinguished Buena Vista Home Video, Burbank, Calif.. Edward O. Fritts, president of the Na- Alumni Achievement Award from Black Or- named senior VP, marketing, Buena Vista tional Association of Broadcasters, ganization of Students at The Catholic Uni- Television there. Washington, is first recipient of Univer- versity of America, Washington. Mike Award for Jeffrey Cohen, executive creative director. sity of Mississippi Silver NBC, joins Turner Broadcasting System, At- outstanding contributions to broadcast- lanta, as senior creative director, advertising ing. Award will be given annually to Deaths and promotion department. "someone with Mississippi ties with significant achievements in the field of broadcasting." Fritts was honored at a Lester Cohen, 77, retired communications luncheon Oct. 11 at The University of lawyer, died Oct. 12 at hospital in Palm Mississippi, Oxford campus. Pictured: Beach, Fla. Cause of death is unknown. R. Gerald Turner (I), University of Mis- Cohen attended University of Virginia, Char- sissippi chancellor, presents Fritts with lottesville, and Georgetown University Law award. School, Washington. During law school, Co- hen served as clerk in firm of Hogan, Dono- van, Jones, Hartson and Guider (now Hogan commercial WAER(FM) Syracuse, N.Y., joins and Hartson), Washington. After graduation WAMU(FM) Washington as membership direc- in 1935 he became associate and subsequent- tor. ly partner in firm, eventually heading firm's communication department. Cohen's clients Black Cohen included several newspaper publishers who pioneered in television, such as Washington Dan Martinson, press representative, NBC Allied Fields Evening Star, Baltimore Sun and Milwau- Sports, New York, joins SportsChannel kee Journal. He is survived by his wife, America, Woodbury, N.Y., as director, media Lisbeth Barron, VP, research, specializing in Lydia, and one son. relations. entertainment industry, Balis Zorn Gerard Inc., New York, joins McKinley Allsopp Inc. Michael Morgan, 38, executive producer, public Catherine Lewis, publicist, consumer there in same capacity. News at Ten, WLVI -TV Cambridge, Mass., relations, Showtime, Universal City, Calif., died of complications of diabetes, Oct. 11, at named publicist, industry public relations. Janet Allen, assistant to director of TVRO his home in Dorchester, Mass. Morgan joined Beth Braer, public relations associate, divi- marketing, Superstar Connection, Tulsa, WLVI in 1984. He had been news director at sion of fine arts, Northeastern University, Okla. -based home dish program distributor, WROC -TV Rochester, N.Y., and anchor at Boston, joins Showtime as publicist, West named manager of TVRO administration. WPxY(AM) -(FM) Rochester from 1981 to 1983. Coast. Appoinments at Vitt Media International, Morgan served as news director /anchor at Ellen Morgenstern, director of publicity, JLM New York -based media planning and buying KGBT(AM)- TV- KELT(FM) Harlingen, Tex., from Public Relations, joins wwoR(Tv) Secaucus. company: Robert Calandruccio and Leonard 1976 to 1981. In 1979 he was 6 p.m. news N.J., as manager, press and publicity. Lieboff, senior VP's, to executive VP's; Ro- producer at WNAC -TV (now wNEv-Tv) Bos- berta Blick, group VP, to senior VP; Steven ton. In 1975 he joined KHOU-Tv Houston as Andrea Mandel -Pass, public relations con- Abramowitz, Thalia Arsen, Howell Cohen, anchor/producer. In 1974 he was assistant sultant, KLTR(FM) Houston, joins MWW/ Shelly Senzon and Michael Siegel, all VP's, news director with WHEN(TV) (now Strategic Communications Inc., River Edge, to group VP's; Gerard F. Broussard, VP, me- WTVHITV]) Syracuse, N.Y. He held position N.J. -public relations firm, as account execu- dia research, Jordan, McGrath, Case & Tay- of anchor/producer at WNYS(TV) (now tive. lor Advertising, New York, to VP, media WIXTITVI) Syracuse from 1973 to 1974. Mor- Jim Peterson, assistant promotions director, research director. gan was reporter /producer at WJAR(TV) Provi- KPWR(FM) Los Angeles, named promotions dence, R.I., from 1971 to 1973. He is sur- Kenjiro Takayanagi, supreme advisor, JVC vived by his parents and one sister. manager. (Victor Company of Japan Ltd.), has been Doug Miller, director of development, non- conferred status of honorary member by So- Robert B. Braswell, 57, VP of MCA Inc., Universal City, Calif., died of heart attack, INDEX TO ADVERTISERS: Accuracy in Media 18 0 American Nbmen in Radio and Television Cover 5 0 Oct. II, at his home in New York. Braswell Americom 4 o Blackburn & Co., Inc. 60 o Frank Boyle & Co. 71 0 Breeders' Cup Newsfeed Cover 6 o joined MCA in 1980 as chairman of board of Broadcast Investment Analysts, Inc. 15 o Business Radio Network 51 o Chapman Associates 70 o MCA New Ventures Inc. Braswell most re- 4 o 67 o Communica- Classified Ads 76-83 0 Columbia Pictures Television Covers 2, 3, ComCapital Group cently was head of corporate contributions tions Equity Associates 63 R. C. Crisler & Co., Inc. 62 0 Data Express 56 Dover Productions 48 o Harris 26 0 Hubbard Broadcasting, Inc. Front Cover o Kalil & Co., Inc. 61 o Lorimar Syndication 6 -7 o R. A. program through MCA Foundation. He was Marshall & Co. 65 0 MCA TV 20-21 0 Media Venture Partners 59 0 MGM/UATelecommunications, Inc. 9 0 MCAs liaison with Congressional Black Missouri, Lincoln University of 69 0 Multimedia Productions, Inc. 50 0 Peterson & Associates, Doyle 66 0 Caucus and helped identify talented minority 0 Management 64 0 Services Directory 74 o Shearson Lehman Professional Cards 75 Sandler Capital executives for company. He is survived by Hutton 16 -17 0 Gary Stevens & Co., Inc. 68 0 Joe Sullivan & Associates, Inc. 84 o Televentures 11, 13 his sister, Virginia Gist.

Broadcasting Oct 24 1988 86 ,/Th lft_ ci Hstciter)

Aaron Daniels: ABC Radio ience at easy listening format WPAT, Dan- Network's competitive edge iels was getting a feel for a variety of formats. One morning in 1968, Aaron Daniels Daniels was made WPRO president in opened The New York Times to learn that 1984, remaining in that position until 1986, the United States did not have a "fron tenis" when he once again convinced Capital team-a variation of jai alai -to send to the Cities to give him some time away from the upcoming Olympics. The sport was not ex- office. actly a featured attraction at the New York This time around, it wasn't athletics but Health & Racquet Club. But Daniels, a academics that interested him. He opted for former squash team captain at Dartmouth, the Harvard Advanced Management Pro- and currently president of the ABC Radio gram and seven hours of study nightly. Dan- Network, seized the opportunity to learn the iels sat in classrooms with domestic and sport and become an Olympic athlete. international business executives from a va- The young salesman, who had been with riety of fields. Entering Harvard 29 years WPAT-AM -FM Paterson, N.J., for four years, after earning his undergraduate degree, he asked for time off to train for the Olympics. says, was an "invigorating" experience. With a no doubt patriotic appeal and a touch An invigorated Daniels completed the of salesmanship, Daniels finagled six weeks management program and began his present away from the office. He rounded up a position as president of the ABC Radio team, booked them on a flight to Mexico Network, where he oversees seven radio City and spent the next few weeks practicing networks and a variety of feature programs like crazy. AARON MARTIN DANIELs- president, ABC Radio that are provided to more than 2,000 affili- The 1968 U.S. fron tenis team lost every Network, New York; b. May 11, 1935, Holyoke, ates nationwide. On the programing side, match that year. Revenge, however, was just Mass.; BA, sociology, Dartmouth, Hanover, Daniels's approach could be called conser- around the corner. A week after the Olym- N.H., 1957; Harvard Advanced Management vative. pics, Daniels and his teammates stayed in Program, 1986; account executive, Anchor - "Rather than have eight, 10, 12 or 14 Mexico City and arranged some unofficial Hocking Glass Corp., New York, 1958 -59; minor shows that we would put out in the squash matches. "We did to the Mexicans in account executive, McCall Corp., New York, course of a year, our basic philosophy is to squash what they did to us in fron tenis," 1960 -61; assistant to president/advertising give our stations just the blockbusters," he says Daniels. director, Davis Publications, New York, 1962- says. This February, he says, one such "ma- A self -described competitive person, 63; account executive, WPAT--AM -FM Paterson, jor" new ABC show will premiere. "If we Daniels enjoys his position atop the tradi- N.J., 1964 -69; director of group sales, come out with a new show," he adds, "that tional leader in ad billings. Among the ac- Fairchild Publications, New York, 1969 -71; show has got to be very, very well re- complishments at ABC during his tenure as general sales manager, WPAT- AM -FM, 1971 -79; searched by us, and we have to know that network president: newscaster Paul Harvey, VP and general manager of WPRO -AM -FM that's going to be an important contribution who recently grabbed the top five slots in Providence, R.I., 1979 -83; president of WPRO- to radio stations." the RADAR network ratings, was signed to AM-FM, 1984 -86; present position since May He says many station affiliates today ap- 1986. a seven -year contract; Satellite Music Net- m. Judy Friedman, Nov 22, 1961; pear to be looking for more information - work turned over ad sales to the network, as children -Greg, 25: Alex, 22. oriented programing. Another program type did Dow Jones's Wall Street Journal Report that he says affiliates ask for frequently is and Gannett's USA Today radio show, and television, however, when he concluded that comedy, which is an area not completely the network added its Tour Marketing and radio had a glamour all its own. unfamiliar to Daniels: his 25- year-old son, Merchandising Division, the company's Daniels joined WPAT from a sales back- Greg, is a writer for television's Saturday first new division in six years. ground primarily in publishing. A salesman Night Live. If all goes according to plan, Quite a bit of activity for a man who, as who was already successful in print, he Daniels himself may try his hand at comedy. recently as 1986, was working on the local thought, could be equally successful making "What I would love to do, if I perfect level as president of Capital Cities' WPRO- sales in broadcasting. Capital Cities re- myself and get enough confidence, is go to a AM-FM Providence, R.I. The station, as versed the logic in 1969 and positioned comedy club and get up and perform," he Daniels points out, is not in one of the top 25 Daniels as head of its newly acquired Fair- says. markets. Nevertheless, he regards his exper- child Group, a publishing concern. He spent "He has a very dry sense of humor," says ience there and at other local stations as 18 months at the division, where he orga- Radio Network Association President Peter among his most valuable. "I was at the local nized group sales for the company's publica- Moore, "and a good delivery." Comedy station level for most of my career," he says, tions. "Even though it was an interesting aside, he also describes Daniels as "forth- an experience that he feels has made him experience," says Daniels, "I really wanted right," a quality recognized by several col- especially sensitive to the concerns of indi- to get back into the radio business." leagues as among his strongest features. vidual radio stations. "I think that has Capital Cities heard his request and re- "As a competitor, I have to say that he's helped me do my job at the radio network turned him to WPAT in 1971, this time as one of the more stylish, classy and upfront because I have a station background as op- general sales manager. It was there that he guys," says Tom Gatti, senior vice president posed to a staff or management back- got to know current ABC Radio Division and director of sales, DIR Broadcasting. "I ground." President Jim Arcara, who at that time was wish there were five more of him in this Daniels's first job in radio was as an general manager of WPAT. business." account executive at WPAT-AM -FM Paterson, In 1979, Daniels left WPAT to become a Daniels remains unmistakably bullish on N.J., in 1964, the beginning of a long career general manager himself. He and his family the business of network radio, while not with Capital Cities. He applied for a job at moved to Rhode Island, where he took the forgetting the importance of local radio. the station, he says, because he was looking position of vice president and general man- "There's a great deal of similarity between for a broadcasting job that could possibly ager of WPRO -AM -FM Providence. The AM running a radio station and a network," he lead him to the "glamorous" business of station was adult contemporary; the FM was says, adding, "except that the radio network television. He abandoned his aspirations for contemporary hit. Combined with his exper- is a lot larger."

Broadcasting Oct 24 1988 87 f Network radio revenue for September 1988 were $31,298,000, to -be released "Rainmen," with Dustin Hoffman and Torn up over September 1987's $30,958,826. Radio Network Associ- Cruise, are among features gained by BBC and BSB (direct ation, which released figures, said 1.1% rise did not include broadcast satellite venture to be launched in late 1989) in six- revenue earned from Olympics. Year -to -date network radio rev- year exclusive pay, satellite and terrestrial broadcast rights deal. enue figure was also on rise compared to same period last year o up from $273,062,144 to $273,785,206. RNA figures represent Interlink, New York -based firm associated with motion picture financial information collected each month from network com- funding and distribution, plans to make $22 million investment in panies by accounting firm of Ernst & Whinny. SelecTV, Los Angeles pay television operator. Funding will be used to retire debt and to form new company that will expand Senate last Thursday passed by unanimous consent fiscal year SelecTV to multichannel offering. SelecTV carries movies and 1991 -93 CPB authorization, one day after House passage. Sen- sports and has also been marketed nationally in TVRO, SMATV ate had already passed S. 2114 earlier this month, but its and wireless cable universe. SelecTV said its cash flow turned consent was needed to endorse House amendment to compan- positive in 1987, at $3 million on sales of $34.4 million. ion bill, H.R. 4118, requiring that public broadcasters report to o of private funding Congress by March 1, 1990, "the availability MacNeil /Lehrer Productions, which produces PBS's MacNeill for satellite replacement." Lan- rather than federal financing LehrerNewsHou r. will produce hour-long special on Thomas Edison donations" for guage requiring that CPB "endeavor to obtain for Disney Channel, first in what may be series of specials under was struck by House. satellite replacement from private sector American Originals banner. It is first commercial deal for produc- report on costs of Bill also requires that public broadcasting tion company, and if all goes well, up to six specials will be PBS call for subrnis- transponder lease versus buy options. plans produced year for pay cable network. Edison segment will vendor in early 1989. each sion of final agreement with satellite be hosted by Roger Mudd and is scheduled to be completed by signed 1991 CPB Congress and President Reagan last August late January, 1989. appropriation of $242,060,000, with additional $56,810,000 ear- o marked for satellite replacement. "No progress" was report out of last Thursday and Friday's negoti- o ating sessions between broadcast network and Hollywood execu- In what MGM /UA called largest licensing arrangement in UK tives in New York over FCC's financial interest and syndication history, studio has signed $100 million -plus agreement with BBC rules. Hollywood team with Jack Valenti, president of Motion and British Satellite Broadcasting for 198 feature films, TV Picture Association of America, Art Baron with Gulf + Western movies and series. Two new James Bond films, "Rocky IV," Entertainment Group, Bob Daly with Warner Brothers and "Moonstruck," "A Fish Called Wanda," "Baby Boom" and soon- Chuck Fries with Fries Entertainment met with network lawyers although network chiefs Larry Tisch (CBS), Thomas Murphy (Capcities /ABC) and Bob Wright (NBC) reportedly made cameo appearances. More meetings are anticipated. High court declines review of Morison case

Samuel Loring Morison's effort to invoke the media's First Sage Broadcasting Corp. has agreed to sell wzFM(FM) Briarcliff Amendment right in a case the government considered one Manor, N.Y., to West/Land Communicators for $5 million. Seller is of espionage failed last week to move the Supreme Court. It Stamford, Conn. -based group of eight FM's and six AM's head- declined. without dissent or comment, to review the case in ed by Gerald Poch. Buyer is New City, N.Y. -based broadcaster which Morison, a former Navy intelligence analyst, was headed by Bobbi Lewis who is licensee of wnia.(AM) there. convicted of violating a 1917 espionage law for giving classi- WZFM(FM) is on 107.1 mhz with 3 kw and antenna 330 feet above fied satellite photographs to a British military journal. average terrain. Broker Ted Hepburn Co. Morison, whose conviction in 1985 was upheld last April by the U.S. Court of Appeals for the Fourth Circuit, in Richmond, Largest cable franchise in English- speaking world- 500,000 homes Va., had argued in his petition for review by the Supreme in Birmingham, England -has been awarded to group including Court that the 71- year-old law was intended to apply to American telco US West, along with other European financial and "classic espionage" and not to whistle blowers in government investment companies. US West, attracted in part by provision and others making unauthorized disclosures of information. allowing for telecommunications as well as TV services, has The case attracted the interest and attention of media letter of intent to buy up to 25% of consortium and said it could organizations concerned about the possible implications for initially invest up to $30 million over six years. Consortium will news organizations. They joined Morison's attorneys in seek- begin building franchise in mid -1989, with first customers on- ing review by the high court, arguing that reporters would be line in third- quarter 1989 and completion expected in about unable to print articles based on classified information. The eight years. US West also finalized late last month 10% share appeals court had rejected that argument, contending that it acquisition of subsidiary of French firm, Lyonnaise des Eaux, did not see any First Amendment right involved in the case of which operates Paris cable franchise. a civilian employe of a military intelligence service who stole classified information and gave it to someone who under the British government last week ban on all radio and was not entitled to it. announced law television broadcast interviews with representatives of outlawed 1917 makes it a crime to transmit information The act Irish Republican Army and its legal political wing, Sinn Fein. Ban "relating to the national defense" to anyone not entitled to it the information also applies to outlawed Protestant paramilitary groups, such as 'ïf there is reason to believe that release of Ulster Defense Association. Government spokesman said that of a could injure the United States or be used to the advantage broadcast coverage of events in Northern Ireland has included foreign government. "Morison, a grandson of the naval histo- "occasional appearance of representatives of paramilitary orga- rian Samuel Eliot Morison, was the first federal employe nizations and their political wings who have used these opportu- convicted on criminal charges for disclosing government nities as an attempt to justify their criminal activity." Spokes- information to the press. He had given to Jane's Defence man said broadcast interviews "have caused widespread Weekly, based in London, three satellite photographs of a offense to viewers and listeners throughout the United Kingdom, Soviet nuclear aircraft carrier that was under construction at particularly in the aftermath of a terrorist outrage." BBC said ban a Black Sea shipyard. "sets a damaging precedent and will make our reporting of Morison began serving a two -year federal prison sentence Northern Ireland affairs incomplete." It asked government to in June. keep matter "under review." Gerry Adams, president of Sinn Fein and member of Parliament, said British government "is

Broadcasting Oct 24 1988 88 denying citizens the right of expressing opinions." Ban means Adams is barred from being interviewed on British radio or TNT tally television. Government did not extend ban to newspapers or magazines, or apply it in cases where alleged terrorist sympa- The first ratings are in and they show that TNT is off to a fast thizers were quoted indirectly on radio and television. start, Turner Broadcasting System said last week. o TBS based that assessment on a Nielsen coincidental study of 1,800 cable homes during prime time (8 -11 p.m.), Advanced Television Test Center (ATTC), group formed by broad- which shows Turner Network Television averaging a 2.5/9 casting industry to test high- definition and enhanced- definition rating throughout its premiere week (Oct. 3 -9). transmission systems proposed to FCC's advisory committee on Additionally, TBS reported, the first coincidentals show advanced television service, has been granted FCC authorization that on premiere night (Oct. 3), part one of "Gone With the to use UHF channels 58 and 59 in Washington market for high - Wind" averaged a rating. definition terrestrial propagation tests. Same two channels were between six and seven formerly temporarily licensed to NAB, which, with Advanced Putting that number alongside cable ratings for August, Television Systems Committee, conducted similar tests last year TTVT would rank just behind the first place 2.6 posted by and earlier this year. Before receiving temporary license, ATTC Turner'sWTBS(Tvl Atlanta, and ahead of the 2.0 for third -place was required to show that transmissions on ch. 59 would not ESPN. Bob Seiber, TBS vice president of research, said the cause audio interference to nearby %Newry) (ch. 45) Baltimore. first 77VT ratings are "meaningful to us" even though it is Evidence was given that risk of interference would be minimal. understood that TNT would not be running programing as Meanwhile, ATTC announced that as of Oct. 31 it will be strong as "Gone with the Wind" every night. established in temporary offices at same Alexandria, Va., com- TBS sold TNT based on a .9 rating during prime time and a plex that houses PBS headquarters. ATTC hopes to have perma- .6 rating on a 24 -hour basis. nent testing facility in Washington area set up by mid -1989. The coincidental survey also showed that broadcast affiliates averaged only a 63 share of the television audience in New generation of European direct broadcast satellites has been TNT households, and that TNT's delivery of women outnum- proposed for mid- 1990's by European satellite organization, Eu- bered its delivery of men by 2 to 1. TBS said that TNT telsat. According to Eutelsat Director General Andrea Caruso, delivered more women per household than had any other two or possibly three 14- channel satellites could be launched in broadcast or cable network during its premiere week. late 1994 or early 1995, with European -wide footprints requiring only 40 -60 cm receive dishes. Transponder costs would be about long -term employment/consulting agreement with CBS, just same as two current Eutelsat service (approximately $3.6 million), weeks before previous seven -year pact was to have expired. much less than transponder costs of three -to -five channel na- Unlike previous agreement, new deal will, according to sources. tional DBS services being put in service during next year or two allow Cronkite to do work outside CBS, including both cable and by British, French and West Germans. Eutelsat proposal, provi- public television; news and non news programs, and commer- sionally called Europesat, received tentative backing during cials, as long as he does not work for ABC or NBC. Cronkite's Eutelsat membership meeting in Paris early this month. Tech- attorney and advisor, Ronald Konecky, while declining to dis- nology group has been formed to consider system compatibility cuss new agreement-including compensation or with national length-did DBS services Europesat hopes to replace. say that former CBS anchor and current board member has still o not decided on any of numerous outside offers he has received Scheduling last week of rulemaking on relaxation of duopoly and "He will take his time and reflect and consider other possibili- one -to -a- market rules for action at this Thursday's (Oct. 27) FCC's ties." open meeting ( "Closed Circuit," Oct. 17) is indication that consensus on new rules among commissioners has been or is close to ABC -TV has decided to award affiliation in West Palm Beach -Fort being reached. However, action that may go so far as to allow Pierce-Vero Beach, Fla., to wpBF -Tv which is expected expected to AM -AM and radio -TV combinations is not certainty because be on air by Jan. 2, 1989, date when current ABC affiliate serving Congress has now gotten into act. Upon learning early last week market, WPEC -TV, switches to CBS. WPBF -Tv, ch. 25, is owned by that FCC Chairman Dennis Patrick was aiming for Oct. 27 50-50 general partnership of Potamkin automobile company and action, House and Senate communications subcommittees were John Phipps Inc., which has real estate and communications expressing concerns about being left out of loop and impact operations, including paging and mobile telephone, and owns relaxation would have on diversity of ownership and program- wcrv(TV) Tallahassee, Fla. ing, policy goal at heart of rules. House subcommittee staffer o Larry Irving said he received briefing last Thursday from Pa- Key members of House have made clear to Secretary of Commerce trick's office on what Chairman is proposing. He said attempt their opposition to any reorganization of that department that would will be made this week prior to meeting to work this out in a incorporate National Telecomunications and Information Adminis- mutually acceptable fashion." tration in new Office of Technology provided for in legislation Congress passed last week. Senate, in response to Commerce's Satellite owner -operator Hughes Communications and North wishes, had included language that would have permitted American Philips Corp.'s Philips Laboratories are jointly investing NTIA's absorption into new office, which would be headed by $2.5 million in test of satellite- delivered high- definition television, underscretary. But language was removed in conference at results of which firms plan to demonstrate late next year. request of House. And last week, in statements on House floor. Satellite delivery aspects of Philips' High- Definition System for Representatives Edward Markey (D- Mass.), chairman of House North America (HDS -NA) will be tested at HDTV Viewing Telecommunications Subcommittee, and Matthew Rinaldo (R- Center, new facility to be created by Hughes in El Segundo, N.J.), ranking member of that panel, made it clear they objected Calif., area. Companies will also assemble mobile version of to what Markey said was "incipient proposal" circulating in Viewing Center for picture testing and consumer market re- department "to eliminate NTIA's independent status and the search in different parts of country. Hughes is currently talking direct line of authority" that exists between it and secretary. to other HDTV satellite delivery proponents, including Japanese Markey said he was joining with Representative John Dingell (D- NHK network, to set up similar programs for their systems. DBS Mich.), chairman of parent Energy and Commerce Committee, testing will be primary focus of testing of HDS -NA, with some and Senator Ernest Hollings (D- S.C.), chairman of Senate Com- emphasis also to be placed on distribution to cable headends merce Committee, as well as Rinaldo, "in a commitment to and broadcast stations. preserve and enhance the stature and visibility of telecommunications policy in the executive branch." Rinaldo said Commerce "should maintain the agency [NTIA] responsible for developing After months of negotiations, Wafter Cronkite is about to sign new communications policy at the highest level policy."

Broadcasting Oct 24 1988 AQ C O M M I T T E D T O T H E F I R S T A M E N D M E N T & T H E F I F T H E S T A T E ditorialsoI

Job One ance already, especially if such acquiescence might convert into congressional goodwill come a day of must -carry reckoning. It's still too early to tell whose administration will preside over Live with it? That question should be saved for the first telecommunications policy for the next four years, but it's not too licensee who runs afoul of some FCC administrative law judge soon to start thinking about what that administration ought to do. with a contrary opinion about serving all those special needs. The very first thing: It ought to give the broadcasting industry an even break with all the other media that have proliferated/are proliferating across the electronic landscape. After the ball We're not talking about advantages. Or tax breaks. Or subsi- According to the special report on basketball in this week's issue dies. We're talking about eliminating excessive and unfair regu- (see page 35), the principal cable carrier of NBA games, lation that, left in place, has the potential of dragging the entire wTBS(TVI, will broadcast/cablecast 50 regular season and broadcasting industry down. 26 playoff games in the first year of a new two-year contract that, at It won't be an easy process; one man's poison is another's meat $50 million, is double the price of the previous two -year deal in regulation, too. It won't be an easy process, too, because just with the league. CBS will pay over $40 million to the NBA this about the time you get rid of one rule another pops up to take its year and $55 million to the NCAA for exclusive rights to place, as witness the new children's TV regulations imposed by substantial regular season schedules and ready- for-prime -time the departing 100th Congress. championship series in both college and the pros. Local rights Crucial to the process is a recognition that the playing field is fees are on the rise, and the addition of two new teams this year tilting away from over -the -air television. Comes then the ques- and another two next year means the addition of at least four tion: Is it good public policy to encourage that tilting by the more hometownfuls of potential fans. continuation of policies that, even if justified when broadcasting Cable's aggressive pursuit was the only game in town, no longer are in a multimedia of sports programing continues unabated, and appears universe? to be scoring points in the accounting department. The reason the NBA can Were one making a list of the policies that ought to be double its asking price is the same reason that Turner is willing to pay it: "Advertisers are reexamined, at least these come to mind: the financial interest - standing in line," syndication rules, the compulsory license, various and sundry TBS's Don McGuire offers succinctly. crossownership and network rules, the prime time access rule, Basketball is also playing well on regional cable networks, and the duopoly and one -to -a -market rules, territorial exclusivity and with an interesting twist that bodes well for that venue. Regional multiple ownership limits. (When one thinks of the tangle of networks will pick up some 600 -plus professional games this regulation that still stands in the way of broadcasters doing their year, about the same as local broadcast outlets, with cable best and their damnedest to make their medium excel in the carrying mostly home and broadcast principally away. The twist marketplace, one begins to wonder what all the shouting's been is that the cable carriage of home games is apparently viewed by about concerning the Fowler- Patrick deregulation of the past the NBA not as a potential threat to gate revenue-the kind of eight years.) perceived threat that prompted the NFL's blackout rule on broadcasts of home games as a "means of extending the box To repeat, it won't be easy. Many of these regulations were -but crafted to protect broadcaster against broadcaster, and advantage, office." Cablecasters should count their blessings. contests on ESPN (the cable once enjoyed, is not easily abandoned. But there is such a thing When the hundreds of collegiate with FNN regional networks as a greater good. It's no longer a philosophical question about leader 211), USA Network, /Score, whether deregulation or regulation is the better approach. The and other basic and pay cable services are combined, the strength question, ultimately, may be one of survival. of cable's foothold in basketball programing is clear, yet it is a hold that has not come entirely at the expense of the over -the -air Special of the day medium. Although cable is now competing head -to -head with broad- The Congress last week passed H.R. 3966, The Children's casting for the rights to some contests, it has also added bulk to a Television Act of 1988. The hill's heart would appear to be in the traditional television sports diet, while spicing it with a variety of right place, showing a particular concern for the television sports that might not otherwise have received national play. viewing habits of future generations of voters. Its head, however, Cable is clearly in the big leagues to stay. is not. The law requires broadcasters to serve the "special needs of children" without specifying what those needs might be or what might serve them. The legislation then takes that nonstan- dard-a yardstick without markings, if you will -and makes it a measure of performance at renewal time. That would be bad policy and poor precedent regardless of whose interests the legislation was attempting or purporting to serve. Asked to put the numbers on that yardstick is the FCC, which, under Chair- man Dennis Patrick, has been moving to get out from under the burden -partly self-imposed -of content regulation, even as Congress has been working to further bury it. The broadcasting industry, at least to the extent that it is represented by the National Association of Broadcasters, acqui- esced to the bill "in the interest of compromise." A politic move Drawn for BROADCASTING by Jack Schmidt in a political world? Surely it was meant to be. The NAB decided it could live with the content regulation, and with commercial "The fact that he's your only son does not qualify him as a time limits with which broadcasters were generally in compli- minority applicant.

Broadcasting Oct 24 1988 90 Honoring Excellence in Radio /Television Programming and Advertising 14th Annual AWRT National Commendation Awards Each year AWRT honors excellence in radio and television programming and advertising that presents women in a positive and realistic light. Awards will be presented to local, network, cable and syndication entertainment programs, program segments, documentaries, portraits, news stories, news series, promotional announcements, commercials, editorials, public service announcements, talk shows, magazine shows and children's programming. Deadline for submission of entries is January 31, 1989. Award winners will be honored at a luncheon at the Waldorf-Astoria on May 15, 1989. For more information and entry forms call or write: AWARDS American Women in Radio and Television 1101 Connecticut Avenue, NW Suite 700 Washington, DC 20036 (202) 429 -5102 The Breeders' Cup travels to historic interviews and location footage direct from Churchill Downs on November 5. And you Louisville, Kentucky. We'll provide you with all can give your news audience up-to- the -min- of the elements needed to preview racing's ute reports on the top horses, jockeys and seven -race, $10 million championship. Join trainers with Breeders' Cup Newsfeed. the hundreds of stations which have given Breeders' Cup News- their viewers the stories feed is a daily package of BREEDER S' CUP behind the Breeders' Cup - unrestricted, satellite - NEWSFEED BEGINS with Breeders' Cup delivered feature stories, TUESDAY, NOVEMBER 1 Newsfeed. THRU FRIDAY, NOVEMBER 4 EARLY FEED - 3:30pm - 4:00pm EST TELSTAR 301, TRANSPONDER 3V AUDIO 6.2 & 6.8

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