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Market Research October Newsletter

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Market Research October Newsletter Cisco Networking Academy Program Data Sheet Market Research, Late August 2005 Job Market / Technology Trends Business Wire Hard-Working College Students Generate Record Campus Wealth; More Students Than Ever Enrolled in College: New Study Highlights Purchasing Power, Diversity, and Evolving Media Preferences The 3rd annual Alloy College Explorer Study, powered by Harris Interactive, reveals that the U.S. college student market (ages 18-30, attending two-and four-year colleges, part-or full-time) has evolved into one of America's most hard-working markets. The number of students employed has reached 78 percent. With enrollments at an all time high, the result is a booming college student marketplace representing over $175 billion in consumer spending. http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20050816005187&newsLang=en Certification Magazine Certification in Academia: Preparing the Next Generation It’s no secret that the job market is tight. With fewer openings and lower headcounts, employers are now being more selective in their search for IT professionals. Those chosen to fill available spaces demonstrate greater versatility and overall capabilities. Public and private training and educational institutions also are evolving to help their learners successfully compete for jobs. Discover what educators are doing to prepare the next generation of IT professionals for these new employment realities. http://www.certmag.com/articles/templates/cmag_department_ge.asp?articleid=1341&zoneid=10 Certification Magazine DBM: Summer, Holidays Prime Time for Job Hunt August has been dubbed the “Silly Season” because supposedly nothing really important happens during this time. Higher-ups in the world of business and government tend to take long vacations during this month, and try to spend as little time as possible thinking about work. Because of this reputation, as well as their own desire to take some time off, employment seekers tend to put a hold on recruitment efforts in August. However, they do so at their own peril, said Duncan Mathison, a senior consultant at DBM, a firm that helps professionals who have been released through events such as downsizing or mergers and acquisitions find work. http://www.certmag.com/articles/templates/cmag_nl_extra_content.asp?articleid=1363&zoneid=37 Certification Magazine Study: Managed Services Could Enliven Interest in Home Networking Technology Research from The Diffusion Group (TDG), a connected consumer and new media research consultancy, suggests that value-added services could help home networks "cross the chasm" between early adopters and mainstream consumers. "Consumer Interest in Value-Added Home Cisco Systems, Inc. All contents are Copyright © 1992–2005 Cisco Systems, Inc. All rights reserved. Important Notices and Privacy Statement. Page 1 of 5 Network Services: Volume II," TDG's latest report on home networking and managed home network services, identifies numerous value-added services that could help service providers extend their revenue and profit reach "beyond the modem." http://www.certmag.com/common/newscenter/newsdisplay.cfm?id=4204 Internet Retailer Wages for IT professionals dip in Q2 year-over-year Average wages for IT professionals dipped by 1.2% year-over-year in the second quarter, though they’re up more than 5% since 2001, according to the Yoh Index of Technology Wages. http://internetretailer.com/dailyNews.asp?id=15865 MSN Encarta Where the Jobs Are The technology industry continues to grow, and there is a wealth of fields in need of skilled information technology (IT) workers. "The New York Times cites a labor department listing of the 15 fastest-growing jobs for the decade, and a total of 10 are in IT," says Dr. Susan Merritt, dean of the School of Computer Science and Information Systems at Pace University (New York, NY). These include computer systems analysts, software engineering, application development, network design, and computer support. http://encarta.msn.com/encnet/departments/elearning/?article=jobs&GT1=6672 PC World Digital divide problem growing: Sensis Report Launching the Sensis e-business report to a room full of government representatives in Canberra this week, Sensis General Manager of corporate affairs, Felicity Hand, said the digital divide was a problem that policy-makers needed to keep in mind. The report found that the digital divide existed over a range of demographics, including income, age, and gender. Only half of the respondents with an income of up to $35,000 were connected to the Internet, compared to 86 percent of people with an income of over $85,000. http://www.pcworld.idg.com.au/index.php/id;1740113331;fp;2;fpid;1 Gender Australian IT System perpetuates nerd Although accurate data on women in technology is difficult to obtain, there is widespread agreement that we have plunged to the lowest female participation rate on record. The figure is somewhere between 16 and 20 percent, down from 25 to 28 percent a decade ago, and the irony is that the need for more soft skills falls is advantageous to women. Young women desire careers with interaction, teamwork, and project-oriented rather than task-oriented assignments, so they can make a difference in their organizations and use soft skills such as report preparation, presenting, dispute resolution, and business acumen. http://australianit.news.com.au/articles/0,7204,16345433%5E15309%5E%5Enbv%5E,00.html Cisco Systems, Inc. All contents are Copyright © 1992–2005 Cisco Systems, Inc. All rights reserved. Important Notices and Privacy Statement. Page 2 of 5 Connecticut Post Web masters: computer camp for girls bridges gender gap Idalia Friedson thinks it's a shame that more girls her age don't know how to design Web pages. The 12-year-old Trumbull girl, who will be a seventh grader at Hillcrest Middle School in the fall, recently learned how to create her own page as part of a computer camp for girls at Fairfield University. Friedson loved learning more about computers, and wondered why more girls don't gain these kinds of skills. "I think [girls] can be a little bit underestimated," she said. The camp, which just started this year, aims to change that. The weeklong day camp taught girls not only Web page design, but also computer programming and software applications. http://www.connpost.com/womanwise/ci_2932388 Electricnews.net Bias still the rule for women in science Women are still finding it tough to forge scientific careers in academic institutions, despite initiatives designed to help level the playing field. An analysis of the issue published in Science magazine concluded that women encounter unconscious bias, a "sometimes chilly" campus environment, and must deal with balancing their family and work when trying to climb the career ladder. The paper was written by a number of prominent women scientists and academic administrators in the United States. http://www.enn.ie/frontpage/news-9631991.html MSNBC.com Fewer women find their way into tech The number of women considering careers in information technology has dropped to its lowest level since the mid-1970s—and one local nonprofit organization intends to do something about it. Based at the University of Colorado in Boulder, the National Center for Women and Information Technology (NCWIT) wants to know why women are losing interest in technology, and what can be done to bring them back. http://msnbc.msn.com/id/8956555/ Cisco News eChannel Line Daily News Cisco adds a sixth educational game to its CCNA Prep Center site The fun never stops for Cisco Systems partners. The networking giant has released yet another educational game to its partner base via its CCNA Prep Center Website. http://www.integratedmar.com/ecl-usa/story.cfm?item=19849 geekstreet.ca Cisco Launches Packetville eLearning Portal Cisco Systems has launched Packetville, a Web portal rich with interactive educational content to introduce young students to the marvels of the Internet as it relates to math, science, real-world solutions, education, and careers. Students join characters Peter and Penny Packet as they "jump into the Internet" and participate in a variety of fun activities to explore technology and its important role in society. http://www.geekstreet.ca/print.php?sid=3410 Cisco Systems, Inc. All contents are Copyright © 1992–2005 Cisco Systems, Inc. All rights reserved. Important Notices and Privacy Statement. Page 3 of 5 Technology News Daily Learning Game Trilogy from Cisco Cisco Systems has announced the availability of its Learning Game Trilogy, a combination of three online technology games: Rockin' Retailer, Network Defenders, and SAN Rover. As part of the Cisco Career Certifications Program, these free games are offered to challenge individuals who are interested in learning while engaging in competitive game play. http://www.technologynewsdaily.com/node/551 Theater Specific Information Australian IT System perpetuates nerd Although accurate data on women in technology is difficult to obtain, there is widespread agreement that we have plunged to the lowest female participation rate on record. The figure is somewhere between 16 and 20 percent, down from 25 to 28 percent a decade ago, and the irony is that the need for more soft skills falls is advantageous to women. Young women desire careers with interaction, teamwork, and project-oriented rather than task-oriented assignments, so they can make a difference in their organizations and use soft skills such as report preparation, presenting, dispute resolution, and business acumen. http://australianit.news.com.au/articles/0,7204,16345433%5E15309%5E%5Enbv%5E,00.html eChannel Line Daily News Cisco adds a sixth educational game to its CCNA Prep Center site The fun never stops for Cisco Systems partners. The networking giant has released yet another educational game to its partner base via its CCNA Prep Center Website. http://www.integratedmar.com/ecl-usa/story.cfm?item=19849 Electricnews.net Bias still the rule for women in science Women are still finding it tough to forge scientific careers in academic institutions, despite initiatives designed to help level the playing field.
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