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Publishingperspectives LONDON BOOK FAIR ISSUE publishingperspectives 11 April 2011, london uK www.publishingperspectives.com london book fair issue Gail Force Where am I? Mehta-data Track one of the Answer: LBF, not See what’s on Sonny’s Where’s Patrick? most successful Frankfurt. Negotiate mind right now Mad Men Missed a deal? Let CEOs around Earls Court’s odd Who’s just paid Patrick Janson-Smith the aisles shape with this how much cheer you up Stand Nav app for what? Agency Model Jackal Feeling lonely? Gives Fun pursuit game. addresses in Soho/King’s There’s an agent Cross area. All credit on the loose, and cards accepted he’s hungry! Infringe Google See rights Book Search violations as OMG WTF! they happen I thought the globally in Yanks were real time looking after this? Haven’ta READ INSIDE: Cluedo • UK Rights Pros Talk Shop E-rights for • The Indian Invitation dummies • Brazil: Country of the Future Ivy-eye • Opportunities in the Middle East Live webcam at the celebrated • The Rebirth of the restaurant. Who’s Russian Lit Mag racking up their • 60 Years of Int’l Book Fairs expenses? • What’s Lost in Translation • and much, much more! iPlod The digital policeman USING TWITTER? from Apple. Vibrates if Fume someone tries to sell Follow our tweets: Where can I content outside the @pubperspectives smoke? (try app store France) In-depth international publishing news, served daily - Subscribe for FREE at www.publishingperspectives.com UK Rights Pros Talk Shop A Day in the Pitch of . with Roger Tagholm Lisa Baker Lucy Luck Andy Hine Harriet Sanders Head of Rights, Faber Lucy Luck Associates Foreign Rights Director, Little, Brown Rights Director, Pan Macmillan “Increasingly “I’m fas- “I’ve done “What’s con- we’re getting cinated by e- about 16 LBFs stantly on my requests for e- books and don’t and for me it’s mind is how book addenda. feel particularly just about keep- to maximise Our standard threatened by ing going. We’re income from requirement is them. But I don’t really gung-ho selling rights 25% of net re- think the iPad is for this one be- in a changing ceipts, but I have been offered 15% necessarily the right platform for cause of what happened last year. environment. I would say the pat- by a French publisher—which was a book buyers—I think the success of It’s like a race—the slots are only 30 tern right now is that we’re putting joke. I think everything’s going to be the Kindle shows the direction of fu- minutes but it gets the endorphins through as many deals as ever but, up for review in a couple of years— ture e-book formats. I’ve detected a going and keeps one energised. To as has been the case for some years no one knows where it will end. It move away from apps for all books an outsider it might seem samey, now, income from some areas, for is as much of a publishing commit- among publishers. I think apps are but you are seeing so many different example, serial, has fallen. ment to produce an e-book as it is too expensive, for a start, and they publishers who are looking for so “We compensate for this short- a print book. You have to market it require a lot of non-editorial input. many different things. So, for exam- fall by always working on expand- and it is effectively another edition. It’s like publishing a different prop- ple, the Eastern Europeans are very ing our contacts in all our markets There’s a public perception that that erty. I see apps as being subsidiary keen on our Piatkus MBS and health in the UK, US and translation, and isn’t the case, but all of this needs to to volume rights—a bit like selling list, more so than central Europe say. by selling new kinds of rights. I’m be openly discussed. movie rights or graphic novel rights. “Most everybody is trying to get negotiating deals for the sale of dif- “It’s William Golding’s centena- “I’m increasingly worried by the e-book rights as well and although it ferent digital rights in both the US ry this year, so we’re talking about discount pressures on publishers hasn’t taken off in foreign language and UK to both publishers and digi- that with his foreign publishers . and the knock-on effect this has on territories like it has in the UK and tal companies. Digital publishing is There’s a lot that goes into maintain- authors, and I fear there is a wid- US, everyone is getting things in changing the industry landscape at ing long-term relationships. I listen ening gap between bestsellers and place so that they’re ready to move quite a pace, so the challenge is to be to what other people have to say. It everything else. The middle is dis- when it does. Our rule of thumb is ahead of the game. should never be a one-way conversa- appearing—those books that might that we have get 25% of net receipts “The LBF last year was such a tion. It’s important to know whether sell 20,000 or 30,000 copies. But I’m on e-book sales.” washout that I’m really looking for- a historical thriller bombed or not, encouraged by how independents What’s in the emergency back- ward to it this year, especially as we because it might stop you from tell- are doing in the UK. office survival kit? “Lemsip, Aspirin have some really exciting new books ing them about yours. You shouldn’t “I love finding out what’s happen- and mints.” to sell. It’ll be great to catch up with sit down and pitch your entire list. ing internationally at the fair—that old friends and to make new busi- It’s important to hear what they have Japan is down and Korea is up or ness contacts. With so much change to say, and then pitch the one thing whatever. I find that very addictive.” in the air it’s a perfect opportunity to that you really want to sell or that And the survival kit? “That in- compare notes on the industry in all you know is right for them. cludes Alka Seltzer and extra ciga- Jason Bartholomew the different territories.” “And make sure you have plenty rettes—the best meetings are out on Director of Rights, Hodder And if she begins to flag? “The of throat sweets and coffee.” the smoking terrace . ” array of snacks is as comprehensive “I wouldn’t and sugar laden as always, thanks be in this busi- to our terrific reception team. With ness if I didn’t back-to-back meetings all day we occasioned by a fascination with the like meeting need them!” Andrew Nurnberg novelty of the new reading gizmos. I people. You can Andrew Nurnberg Associates immediately bought a Sony Reader give the same when it first appeared, and it was a pitch, tell the ArtThe of Book Pitches “Digital is true pleasure to save having to take same bad joke, but every culture obviously highly a heap of heavy manuscripts home hears it differently. So your Korean important now for the weekend. Yet I soon found publisher may not laugh, but your and for the fu- that I needed to have the paper ver- French publisher may find it hilari- ture. It is, how- sion, on which to scribble notes in ous. ever, taking up the margin, so went back to the tried “E-book royalties are a big issue. an inordinate and tested hard copy. The US came first, then the UK and amount of time for, in the short “Amazon has done a fantastic PR now the rest of the world is follow- term, very little return. We have just job, but I wonder whether we might ing suit. had the 2010 royalty reports from a see this trajectory either flatten or “What we’re seeing is foreign Dutch publisher that is at the fore- reduce. This is anathema to pub- publishers asking for the same rates front of e-books in Holland. One of lishers who are investing so much as everyone else—it gets out there, the bestsellers—an author who sold money in digital. even if they may not have a market many thousands in print—recorded “This year’s LIBF will be special yet. just 336 downloads. The next one for two reasons. First, we’re de- “We always like to chase the ter- down was half that figure. Many ti- termined to make up for last year, ritories that are doing well, like Bra- tles were in the twenties. I think the which was so psychologically de- zil. The recession has been hitting rest of Europe is much the same— bilitating even though we managed people at different times, so Scandi- Rights & Royalties 101 there is nothing approaching what is to have our ‘meetings’ on the phone, navia has been affected, but others happening in the US. pitching titles we would have done swing up. We’ve seen more activity “We must encourage all forms of in person had it not been for the in Brazil, more interest, more deals reading, and if some prefer digital to activities of a certain volcano. Sec- flowing our way.” LBF Guide 2011 print, then we need to be able to ca- ond, we have a number of Russian What’s helps the team get ter for them.
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