Personal Watercraft
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THE HISTORY, EVOLUTION, AND PROFILE OF PERSONAL WATERCRAFT A Report by the Personal Watercraft Industry Association January 2006 TABLE OF CONTENTS I. Evolution of the Personal Watercraft..................p.2 Today’s PWC can accommodate three people, and feature state- of-the-art, environmentally-friendly engine technology. II. New Technology............................................p.4 Personal watercraft today are 75 percent quieter and up to 90 percent cleaner than pre-1998 models. III. Environmental Impacts....................................p.6 In every environmental assessment conducted by the National Park Service since 2002 the conclusion is the same—personal water- craft present no significant environmental impact. IV. Safety ........................................................p.12 Personal watercraft manufacturers support mandatory boating safety education for all PWC operators. V. Conclusion ..................................................p.16 This publication has been created to describe the history and technological evolution of personal watercraft, or PWC, which are small boats more commonly known by the manufacturers’ brand names: JET SKI®, WaveRunner®, Sea-Doo®, or AquaTrax®. This document explains how, in an effort to meet consumer demands in the past decade, personal watercraft have evolved from the single-person stand-up vessels of years gone by to inno- vative, multi-passenger family boats offering state-of-the-art fea- tures and functions. Additionally, and contrary to false rhetoric, this publication describes in detail the enhancements made to PWC engine and design technology since the 1998 model year that have catapulted today’s PWC into one of the most envi- ronmentally-friendly motorized recreational vessels on the water. In 2000, a handful of national parks were unfortunately forced to prohibit the use of PWC because of alleged harmful envi- ronmental impact, despite evidence to the contrary. Today, 15 of these parks have completed environmental assessment stud- ies and every one has concluded PWC present no significant unique environmental impact compared to other boats. The pre- ferred rule is consistent in all 15 parks – PWC should no longer be banned. More information can be found at www.pwia.org or by calling PWIA at 202-737-9768. THEN NOW 1 I. EVOLUTION OF THE PWC popularity grew very rapidly in the early 1990s and what was once a small PERSONAL WATERCRAFT portion of the recreational boating mar- (PWC) ket became the fastest growing sport in this category. Simultaneously, the PWC industry was for a time the fastest grow- The personal watercraft (PWC) concept ing segment of the marine business. originated in the 1960s, combining the elements of self-power, small size and a maneuverable, active vessel. Bombardier Recreational Products, known for its Ski-Doo® snowmobiles, introduced a personal watercraft slightly resembling what we know today as a PWC in the late 1960s, with limited suc- cess. This craft is credited for being the Personal Watercraft Sales first sit-down style PWC. In the early 1970s, Kawasaki Motors Corp. U.S.A. U.S. sales of PWC peaked in 1995 with introduced the JET SKI® watercraft, the approximately 200,000 units sold. Sales first commercially successful standup of personal watercraft declined from PWC. 1996 through 2001, but began to level off in 2002 with sales of 79,300 units. There are currently four major companies The industry saw sales in 2004 of more currently active in the personal watercraft than 79,500 units. market. In the mid-1980s, Kawasaki's JET SKI® watercraft was joined by Yamaha According to the National Marine Motor Corp. U.S.A. Their product line of Manufacturers Association, there were the WaveRunner® model created a mar- approximately 1.48 million PWC owned ket shift from the stand-up to the sit-down in 2004. The average retail price of a style PWC with one- and two-person PWC in 2004 was $9,226. Since the capacity. Shortly thereafter, Bombardier mid-1990s, sit-down style, multi-passen- Recreational Products re-joined the mar- ger watercraft have made up around 99 ket with their Sea-Doo® line. Most recent- percent of all PWC sales, with three- ly, in 2002, American Honda began sell- person family models being the fastest ing its version of a PWC, the AquaTrax®. growing segment. According to the 2000 National Survey on Recreation and the Along the way, two-person sit-down craft Environment (NSRE), approximately 20 quickly took over from the single person million Americans ride personal water- stand-up model. Today, three-person fam- craft each year. ily models are the most popular. Multi- person family craft currently make up approximately 99 percent of personal watercraft sales. 2 efficient engines and no exposed pro- 2004 U.S. PWC Sales pellers. Manufacturers have responded to customers' desire for environmentally- PWC Sold: 79,500 friendly recreation, and have created cleaner, quieter and more versatile per- Total Retail Value: $733,454,700 sonal watercraft. Average Unit Cost: $9,226 Additionally, PWC manufacturers have PWC Owned: 1,480,000 focused their new model designs on today's consumer base — families — Source: NMMA Recreational Boating thus, continuing to perfect and produce Statistical Abstract, 2004 more of the three-person models. These models now account for more than 75 percent of today’s PWC market. Recent PWC owners spend millions on the sport data shows the average purchaser of a annually. In addition to purchasing the new PWC in the last five years is 41 vessel, they spend money on boating years old. About 85 percent are male, registration fees, launch fees, trailers, 71 percent are married, 69 percent fuel, insurance, clothing, accessories, have owned a powerboat prior to their food, travel, and watercraft-oriented most recent PWC purchase, and 66 per- vacations. cent have taken or completed college- level course work. Forty-two percent of those PWC owners have owned water- Employment in the PWC front property, and over 60 percent Industry have access to a home on the water, whether it is their primary home or the Nearly 6,000 people are employed in home of a close friend or relative. the United States by PWC manufacturers Today's consumer is likely more diverse in at least 11 states. Other financial with the broader selection of models cur- impacts of the sport include employment rently available, which appeal to many in more than 2,000 retail businesses different people. servicing and selling PWC, aftermarket and related small businesses manufac- turing components and accessories, cor- Who is the Average PWC Customer? porate tax revenues from PWC-related • 41 years of age businesses, local and state sales taxes, • 71% married and gas tax revenues. • 69% previous boat owners • 66% college educated The Personal Watercraft Consumer Source: Survey by Bowe Marketing Research Consultants Today's personal watercraft are afford- able family boats with clean, quiet, fuel- 3 In 2001, Leisure Trends Group, a national Cleaner and Quieter consumer research firm, surveyed con- sumer attitudes towards personal water- PWC manufacturers are meeting and craft. Ninety-three percent of the respon- exceeding Environmental Protection dents had positive attitudes towards the Agency (EPA) standards for emissions safety of personal watercraft, particularly if requirements. Furthermore, all PWC the vessels were operated properly. product lines have always complied with all applicable federal and state sound Surveys have also found that the most and emissions requirements. common ways PWC are used (over 80 percent) involve rides with family and In California, manufacturers are required friends, short cruises, towing skiers, to go above and beyond EPA standards exploring, and entertaining friends. and also comply with the emissions stan- dards of the California Air Resources Board (CARB). Technological enhance- II. NEW TECHNOLOGY ments made to PWC engines have result- ed in one of the most environmentally- Personal watercraft manufacturers are friendly motorized vessels on the water. constantly investing in research and development, leading to new technology Most of today's personal watercraft uti- that improves their product lines. Since lize four-stroke, direct-injection and cata- 1998, PWC have evolved substantially to lyst two-stroke technology allowing up to meet consumer demands. Today’s PWC 90 percent fewer emissions than models are larger, seat up to three people, offer manufactured in 1998. Traditional, obso- storage space, and are capable of tow- lete technology two-stroke engines in ing a water skier. They are also PWC have evolved into high technology equipped with new, environmentally- catalyzed, direct-injection and four-stoke friendly engine technology. engines. The older carbureted two-strokes are less efficient because it flushes out or Since personal watercraft were invented, scavenges its cylinders and refills with a these vessels have been equipped with mixture of air and fuel after each com- the same two-stroke engine technology bustion. This process leads to higher that powers marine outboard motors. It emissions and less fuel efficiency. was only in the past decade that marine Because of these inefficiencies, new engine designs changed dramatically. direct-injection two-stroke designs were Today, many PWC are fuel-injected and developed that scavenge the cylinders the vast majority of units sold feature with pure air containing no fuel at all. state-of-the-art four-stroke engines. The fuel is then directly injected into the cylinder after the exhaust port is closed. Beginning with the 2003 model year, all PWC manufacturers produced models with four-stroke engines, universally rec- 4 ognized as the cleanest and most fuel-effi- Steering Enhancement cient engines on the water. Today, these four-stroke engines account for the major- All boats, including PWC, require ity of sales and are ever gaining in pop- power to steer. Each PWC manufactur- ularity. er tells users to apply throttle to steer. In addition, all new sit-down PWC are equipped with technology that assists the operator in turning the vessel by con- tinuing to supply thrust or activating small fins while the watercraft is decel- erating.