MEDIA KIT READER Profile

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MEDIA KIT READER Profile 2021MEDIA KIT READER profile ith a focus on engaging lifestyle Downtown Miami Daytime coverage that evolves along with the Population 250,757 with 95% of Wskyline, Brickell Magazine keeps workforce commuting the stylish year-round workforce and dynamic residents of Brickell & Downtown Miami on the EDUCATION HOUSEHOLD INCOME pulse of the neighborhood’s latest and greatest College Graduates 97% $350,000+ 20% luxury offerings. Brickell Magazine reaches Master’s or 60% $250,000+ 31% more than 150,000 of these desirable readers Doctorate Degree in surrounding areas of Miami including Miami $125,000+ 69% Beach, Coral Gables, Coconut Grove, Midtown PROFESSIONALS Average HHI $210,000 and Miami Design District who are always in Attorneys 35% GENDER search of fashion, entertainment, design and Investments & 30% Male 55% real estate trends. Brickell is no longer solely a Banking Services financial hub, it has transformed into an alluring Business Services 16% Female 45% global destination for both locals and tourists alike Real Estate 11% AUDIENCE thanks to its vibrant nightlife, trendy new bars and Other 8% 25 - 34 30% restaurants, world-class shopping and cultural 35-44 22% institutions. Our readers demand the best and have DINING OUT (MONTHLY) 45-54 23% the means and savoir-faire to ensure they attain it 10 times + 29% while enjoying life in the center of it all. 55+ 15% 5 times + 42% AVERAGE AGE 39 READER profile anked among the most desired and affluent neighborhoods in the world with the best beaches in America, the exclusive island of Key Biscayne is just a bridge away from mainland Miami and a paradise R like no other. The discerning residents of the exclusive 896-acre island welcome savvy influencers and sophisticated jetsetters to their shores all year long and look to Key Biscayne Magazine as their source for all things luxury. For more than 15 years, Key Biscayne Magazine’s award-winning coverage has regularly spotlighted the island’s notable personalities, key players, active philanthropic and social scenes. All residents of Key Biscayne receive the magazine delivered to their door and via direct mail, as well as through strategic distribution at key hotspots and events throughout the island, ensuring their next great experience, splurge or getaway is just an issue away. Average Single-Family Home Listing Price $4.7 million NET WORTH / INCOME GENDER Average Net Worth $2,800,000 Female 53% Average Household $475,000 Male 47% Income MARITAL STATUS PROFESSIONALS Married 62% Executive (CEO, Chairman, Single 38% Board of Directors, 44% Partner, AUDIENCE Owner, VP) 25-34 8% Financial Services 23% 35-44 18% Self-Employed / 45-54 25% Business 18% Owner / Retired 55+ 42% DINING OUT (MONTHLY) AVERAGE AGE 41 10 times + 12% 5 times + 31% Source: Readership Survey. Gender, Audience & Average Age are reflective of the entire distribution and based on primary residence. EDITORIAL calendar JANUARY | Superior Spaces / Real Estate JANUARY | Real Estate & Investments As Miami’s ever-evolving skyline continues to gain global attention and welcome buyers Discover the most luxurious listings in the market and meet the people who can help you buy or sell from around the world, we highlight some of the best real estate professionals and their most the property of your dreams. Editorial Spotlight: Miami’s Top Realtors & Interior Designers. impressive listings. Editorial Spotlight: Miami’s Top Realtors & Interior Designers. Closing Closing Date: 12/01/20 Date: 12/01/20 FEBRUARY | Culinary & Yachting FEBRUARY | Yachting & Culinary With two of the nation’s largest events in our own backyard, February may be the shortest If there are two things that Key Biscayne is known for it’s yachting and good taste. We focus on both month of the year, but it is also the most action-packed. Special Sections: Brickell with a lot of style mixed in. Special Section: Key Biscayne Magazine’s Insider’s Guide to the Miami Magazine’s Insider’s Guide to the Miami Int’l Boat Show and Brickell Magazine’s Insider’s Int’l Boat Show. Editorial Spotlight: Key Biscayne Couples Closing Date: 01/10/21 Guide to SOBEWFF. Closing Date: 01/10/21 MARCH | Spring Shopping MARCH | Spring Shopping Offering one of the most diverse style palettes in the world, Key Biscayners have a unique fashion Trendsetting and Miami are synonymous — we filter through all of the latest collections sense all their own — we delve into the latest trends and the island’s spin on them. Special Section: and shopping offerings to bring you everything you need to get your wardrobe in order for Official Miami Open Tennis Guide. Editorial Spotlight: Key Biscayners & Their Pets. Closing Date: the season. Special Section: Official Miami Open Tennis Guide. Editorial Spotlight: Top 02/10/21 Shopping Experiences. Closing Date: 02/10/21 APRIL | Influence & Philanthropy APRIL | Philanthropy & Influence From volunteer opportunities to supporting causes and monetary contributions, there’s Giving back is a big part of the social fabric of living in Key Biscayne. Discover how the island is making no shortage of ways to get involved and make a difference in and around The Magic City. a difference in the world and saving lives, one cause at a time. Editorial Spotlight: Angels Among Us. Editorial Spotlight: Angels Among Us. Closing Date: 03/11/21 Closing Date: 03/10/21 MAY/JUNE | Top 20 Professionals Under 40 Issue MAY/JUNE | Welcome To Key Biscayne Issue Get inspired as we unveil our picks for the next generation of leaders in Miami and share their Island living is all about spending quality time with the family in paradise. We dive into what inspires career journeys, personal and professional accomplishments and what makes them tick. the Key Biscayne community and what the future holds. Editorial Spotlight: Key Biscayne Moms & Editorial Spotlight: Top 20 Professionals Under 40. Closing Date: 04/12/21 Their Kids. Closing Date: 04/12/21 JULY/AUGUST | Health, Beauty & Exploration Evoke a whole new you with expert advice and treatments from Miami’s top medical JULY/AUGUST | Beauty, Health & Travel professionals, nutritionists, cosmetic surgeons, spas and gyms. Special Section: Health Look great and feel your best inside and out all year long by learning how to achieve the perfect & Beauty Experts of Miami. Special Section: Health / Beauty Experts & Top Fitness balance between your mind, body and soul. Special Section: Health & Beauty Experts of Miami. Professionals of Miami Closing Date: 06/10/21 Closing Date: 06/10/21 SEPTEMBER | Fall Fashion Issue SEPTEMBER/OCTOBER | Fall Fashion Issue We may not have much of a change of season but what we do have is a sense of style that As the social season kicks into high gear and everyone is focused on the latest trends and what to never ceases to amaze all year long — especially as the social season kicks into high gear. wear, we make it easy with a comprehesive issue dedicated to Fall/Winter must-haves. Editorial Editorial Spotlight: Brickell Magazine ‘s “Miami’s Most Stylish.” Closing Date: 08/12/21 Spotlight: Hot trends to watch. Closing Date: 08/10/21 OCTOBER | The Men’s Issue From the latest looks for him to timepieces, gastronomy, the arts, action, adventure, fast cars, NOVEMBER | Home & Design exotic destinations and everything in between. Editorial Spotlight: Hispanic Heritage Month We present expert tips, tricks and tidbits that will take your interior and experior spaces to the next Feature Closing Date: 09/10/21 level — both at home and in the office. Editorial Spotlight: Miami’s Top Design Professionals. Editorial Spotlight: At Home w/ Key Biscayners. Closing Date: 10/11/21 NOVEMBER | Home & Design From out-of-this-world home & design ideas to architectural masterpieces, extravagant office DECEMBER | Art & Luxury spaces and outdoor inspiration, take your living spaces to the next level one great design idea Culture. Art. Indulgence. When Art Basel and all the adjacent satellite art fairs roll into town, thinking at a time. Editorial Spotlight: Miami’s Top Design Professionals. Closing Date: 10/11/21 outside the box is a given. Editorial Spotlight: Key Biscayne Magazine’s Insider’s Guide to Art Week. DECEMBER | Art & Luxury Special Section: Holiday Gift Ideas. Closing Date: 11/08/21 As the art world descends on our shores, we prepare you for the creative influx and all the museums, art happenings, galleries, collectors and investments around town. Editorial Spotlight: Brickell Magazine’s Insider’s Guide To Art Week. Special Section: Holiday Gift Ideas. Closing Date: 11/08/21 DISTRIBUTION & circulation DISTRIBUTION AREAS: • Downtown Miami • Brickell • Coral Gables • South Miami • Coconut Grove • Wynwood • Design District • Miami Beach • Aventura • Key Biscayne 30,000 Circulation 15,000 Circulation Pass – Along Rate: 5x Pass – Along Rate: 5x Total Readership: 150,000 Total Readership: 75,000 40% 30% 45% 25% Over 1,200 Business Targeted Retailers, Mailed Directly to Every All Key Biscayne Offices and Lobbies Restaurants & Condo and Front Door Retailers, Luxury Services Delivery to Every House Restaurants in Key Biscayne & Luxury Services 20% 10% 15% 15% Condo Delivery In-Room Hotel & Retailers, Restaurants Special Events such to More Than 100 Special Events – Four & Luxury Services as Charity Functions Residential Buildings Seasons, W Hotel, throughout Miami & Galas, etc. Biltmore, etc. CONTENT marketing support CUSTOM MARKETING PROGRAMS: ACE Cover Story Orion & Markel: Head-to-toe Mirto @ Brickell City Centre. Anthony: Vintage t-shirt, sneakers by Nike, belt and pants by Mirto @ Brickell City Centre. Charlene: Pants, coat and earrings all by Lafayette 148 New York, and shirt by Fabiana Filippi, all @ Brickell City Centre. Iman: Top by IRO and skirt by Zimmermann @ Saks Fifth Avenue Brickell City Centre. EDITORIAL EVENT Yeliz: Dress by Zimmermann @ Saks Fifth Avenue Brickell City Centre. Fernando: Custom-made hat by Christopher Jay COLLECTOR’S Heller, sneakers by Nike, jacket, shirt & pants by AllSaints @ Brickell City Centre.
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