® Brand Identity Guide 2018–2019 CONTENTS Why Our Brand Guide Is Essential 3 Our Logos 5 Greek Letters 6 Appropriate Configurations 7 Proper Placement 8 Don’t Use Me 10 Eliminating Outdated Logos 11 Join PSI CHI Today and Make Us Your First Professional Organization. Psi Chi is the world’s largest student psychological organization with over three-quarters of a million members inducted since 1929. We welcome enthusiastic and dedicated students with Central Office Seal 12 diverse perspectives and a broad representation of social identities and cultural backgrounds. Members receive the following: • international recognition for academic excellence • lifetime membership that can be included on your resumé • a personalized certificate Tagline 13 • access to $400,000+ in awards, grants, and scholarships • online resources for Diversity, Careers, Grad School, and Research • opportunities to develop leadership and networking skills John Smith • access to thousands of psychology-related job openings Chapter President Psi Chi University • cross-cultural research opportunities Colors 14 651 East 4th Street, Suite 600 • a subscription to Eye on Psi Chi magazine Chattanooga, TN 37403 • ability to publish in Psi Chi Journal of Psychological Research Home: (123) 123-4567 Find out today how you can become a part of PSI CHI. Mobile: (123) 123-4567 Typography 16
[email protected] Contact: PsiChiCentralOffice PsiChiHonor PsiChiHonor | www.psichi.org Visit www.psichi.org/JoinToday A. Primary Typeface 17 B. Secondary Typeface 18 C. Substitute Typeface 19 Stationery 20 A. Letterhead 20 B. Envelope and Mailing Label 20 C. Business Cards 21 Professional Correspondence 22 Photography 23 Contact Us 24 2 PSI CHI, THE INTERNATIONAL HONOR SOCIETY IN PSYCHOLOGY ©2018–19 SECTIONWHY OUR BRAND TITLEGUIDE IS ESSENTIAL A brand identity is the overall unique visual appearance associated with an organization.