TYPE SPECIMEN: IDD370 PROFESSOR MARCHESE BREANNA SHAPPY INSPIRATION

2 INSPIRATION

3 INSPIRATION

4 INSPIRATION

5 INSPIRATION

6 INSPIRATION

7 INSPIRATION

8 HISTORY

HISTORY The inspiration for Slimbach’s design came from late Renaissance period characteristics. In keeping with the spirit of healthy competition, many classic in the old style. The Renaissance period was noted renowned type foundries have produced some version of the Minion for its elegant and attractive typefaces that were also highly readable. The family at some in the last 30 years. name Minion is derived from the traditional classification and naming of typeface sizes, minion being a size in between brevier and nonpareil. It The original Minion designs by Slimbach were updated with Cyrillic approximates to a modern 7 point lettering size. editions in 1992 and OpenType® versions released in 2000. The Minion design’s lowercase characters use old-style glyphs in keep- ing with its Baroque typeface roots. These are most noticeable on the USAGE lowercase “g” and “q”. Subtle, but important, details allow the upper and The Minion design is an ideal typeface to use where high levels of legibil- lower case to match well and sit comfortably next to each other. The letter ity are required. This aspect makes it an ideal for newspapers who are “z” in both cases has the tell-tale heavy dropped serif and matching line trying to get as much copy onto every square inch of paper they can. Its thicknesses. The strokes of the upper and lower case “y”, with its italicized clarity helps readability for both young and old. narrowing of the secondary stroke, reinforce the strength of the primary stroke. Interestingly, the “Z” character has a thick stroke in perpendicu- The Minion font family excels in instances where instructions have to be larity to the “Y”, and though it may look a little odd on close examination, followed precisely – critical applications where words cannot be mis- within a body of text it enhances readability by providing good differen- interpreted. An operator manual for air traffic control might be a good tiation between adjacent letters. example. Packaging and newsletters are another potential application for the Minion typefaces. For anyone publishing mathematical formulaic The overall appearance of the Minion design is very much related to the content, adding the Minion math set can makes the Minion design im- appearance of mass-produced publications of late Renaissance but there is mensely useful. an added touch of classic typography design not possible with older, inac- curate print machinery. This new take on those old styles has produced a Several universities use Minion as their primary typeface in title and body crisper outline. The Minion typeface family has been expertly crafted to text, including Wake Forest, Brown, Purdue and Trinity College Dublin. retain great readability by producing a print clarity that even the best of Wolfram Research’s Mathematica software logo uses this typeface and the Renaissance typographers could not manage. John Benjamin’s Publishing Company uses Minion in the body text of its books. The popularity of this font is demonstrated by the sheer number of All information from: versions that exist. Adobe has created over one hundred and forty-three http://www.fonts.com/font/adobe/minion#product_top variations, ranging from basic styles to extended sweeping serif styles and even a set of ornamental characters that match the Minion design

9 TYPE STUDY BODY COPY HEADLINES

Minion doesn’t like to limit himself to just one medium. Some typefaces would prefer to stay within their comfort zones, to stick with either the page or the screen. But not Minion. He gets out there. Minion is a confident twenty-something with a great Meet Minion personality. He’s bold, strong and if his serifs were a little longer he could totally wrestle Italic + Regular|18pt a bear. Yup, that’s right. Minion is what you might call a Renaissance Man. Regular|10pt|14pt leading Meet Minion Minion doesn’t like to limit himself to just one medium. Some typefaces Italic + Regular|20pt would prefer to stay within their comfort zones, to stick with either the page or the screen. But not Minion. He gets out there. Minion is a confident twenty-something with a great personality. He’s bold, strong and if his serifs Meet Minion were a little longer he could totally wrestle a bear. Yup, that’s right. Minion is Italic + Regular|22pt what you might call a Renaissance Man. Regular|11pt|16pt leading Meet Minion Minion doesn’t like to limit himself to just one medium. Some typefaces Italic + Regular|24pt would prefer to stay within their comfort zones, to stick with either the page or the screen. But not Minion. He gets out there. Minion is a confident twenty-something with a great personality. He’s bold, strong and if his serifs Meet Minion were a little longer he could totally wrestle a bear. Yup, that’s right. Minion is Italic + Regular|26pt what you might call a Renaissance Man. Regular|11pt|14pt leading Meet Minion Minion doesn’t like to limit himself to just one medium. Some typefaces Italic + Regular|28pt would prefer to stay within their comfort zones, to stick with either the page or the screen. But not Minion. He gets out there. Minion is a confident twenty-something with a great personality. He’s bold, strong and if his serifs were a little longer he could totally wrestle a bear. Yup, Meet Minion that’s right. Minion is what you might call a Renaissance Man. Italic + Regular|30pt Regular|12pt|15pt leading

10 COLOR STUDY

PANTONE 604EC PANTONE 395EC PANTONE 7404EC

PANTONE 7405EC PANTONE 7408EC PANTONE 1235EC 11 COLOR STUDY

PANTONE 584EC PANTONE 583EC PANTONE 375EC

PANTONE 367EC PANTONE 369EC PANTONE 354EC

12 COLOR STUDY

PANTONE 7479EC PANTONE 7467EC PANTONE 311EC

PANTONE 637EC PANTONE 542EC PANTONE 299EC 13 SKETCHES

14 COMPS+FEEDBACK

15 COMPS+FEEDBACK

16 COMPS+FEEDBACK

17 FINAL

18 FINAL

19 FINAL

20 THANKS FOR VIEWING!