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Broadcasting Jun13 The Fifth Estate R A D I O T E L E V I S I O N C A B L E S A T E L L I T E Broadcasting Jun13 Now cleared in 7O%ofthe U.S.! Quality stations. Quality time periods. SWEETHEARTS Premieres this fall on America's most dominant TV stations. And now, it's interactive. Your viewers can play and win at home! aDo vdMULTIMEDIR SWEETHEARTS, starring Charles Nelson Reilly. I I En tl-I Hlnme Tr SWEEfIIEARTS is a Richard Reid Production in association with Create) Ltd. First run for the long run. and Multimedia Entertainment, distributed by Multimedia Entertainment. TWO GREAT NEW WORLD. It took a man with the courage of Christopher Columbus to prove to the world that the Earth was round and not flat, as was commonly be- lieved. Struggling against hordes of naysayers and tough odds, Columbus persevered in his quest. And when he was done, not only had he debunked a milleniums-old myth, he had also cleared a path for future discoveries. THS OF MAN. 2. OFF -NETWORK COMEDIES WILL ALWAYS OUTPERFORM FIRST -RUN CO é0 IN STRI' l+5'o0414s p.Qn Y1v PHILADELPHIA, PA. In the spirit of It sailed past competing sitcoms like "The Columbus, another long -standing myth has Facts of Life" and "AL' in the Family," and just been shattered by outperformed the "CBS Evening News" "It's a Living'.' That is, the and "NBC Nightly News'.' In fact, "Living" belief that off-network even turned in a higher time period share comedies will always out- on WTAF than "MASH;' "Taxi" and "Happy perform first -run comedies Days;" and a higher share than such shows in stripping. In the recently as "Diff'rent Strokes;' "The Jefferson," completed May sweeps in "Silver Spoons;' "Gimme a Break;' and Philadelphia, WTAF set forth to explore "The Odd Couple" in the same market. new territory by becoming the first station to Now that the facts are known, it's time strip "It§ a Living'.' And they uncovered a for you to explore our great new world of valuable treasure of wealth. first-run strip profits. Why pay more "Itk a Living" raised WTAFFs 6:30pm you can get the same 1 r1 RI Vl /wheenn time period ranking from fifth last May to quality performance ICJ V1! - finish the May '88 sweeps in second place, for so much less? SYNDICATION retaining 92% of its "Family Ties" lead -in. SOURCE ARB 5187, 5/88 Identify the famous relatives of these people 111e identities of these people are revealed below. and Youplaying... 're All of these people are related to famous celebrities! And television viewers, with their insatiable curiosity about famous people, will find it absolutely irresistible to identify these unknown faces and their well -known relatives. In fact, it'll be habit-forming! The show is RELATIVELY SPEAKING, an all new game show with lots of laughs, and it will be available as a half -hour strip on a barter basis starting Fall '88. Experience the fascination we all have with the very famous by calling for a demo SE E C T to d ay . It's all so easy - relatively speaking! DISTRIBUTED BY SMC CALL 212/355 -0033 PRODUCED BY ATLANTIC /KUSHNER - LOCKE, INC. M E D I A AND THE MALTESE COMPANIES. C O M M U N I C A t I O N 5 e no- }Seal Medan (afm-kLlm. let. I. 114 No. 24 Broadcasting0Jun13) ABC -affiliate relationship open to discussion... page 27 What will Tisch do with CB S mountain of cash? page 29 What's ahead in Congress... page 30 TAKING STOCK o ABC -TVexecutives tell their affiliates affiliate meeting. PAGE 44. during annual meeting in Los Angeles that if stations don't begin clearing more programing, DOWNEY IS UP o The Morton Downey Jr. Show more ABC ought to produce fewer hours. PAGE 27. than doubles station audience shares in some markets. PAGE 45. CHANGE OF TEMPO o NBC restructures its agreement PLAY IT AGAIN, IN o to buy Tempo TV from Tele- Communications Inc. COLOR Colorization comes to Rick's next fall PAGE 30. Cafe when Turner Broadcasting colorizes "Casablanca" for showing on superstation PROMOTION, PROMOTION, PROMOTION BPME /BDA WTBS(TV) Atlanta. PAGE 46. draws record crowd to annual gathering in Los Tv ACRONYMS The most at Angeles. PAGE 32. common initials 1988 International Summer Consumer Electronics Show 'BUSINESS DEATH PENALTY' FCC Commissioner (CES) is not HDTV or EDTV, but IDTV- improved- James Quello, addressing American Women in definition television. PAGE 47. Radio and Television conference in Pittsburgh, says 40 -YEAR PROGNOSTICATOR o When license revocation is "cruel and unusual Robert Coen delivers his semiannual review of punishment." PAGE 34. advertising supply and demand in New York June 15, he will be on familiar ground, marking his 40th year of AM REVIVAL o Headed by FCC Commissioner providing expertise. PAGE 51. Patricia Diaz Dennis, U.S. delegation to International Telecommunication Union conference CONTROVERSY IN K.C. D Ku Klux Klan program returns from Rio de Janeiro with proposals for what prompts Kansas City city council to study how far to do with 100 khz of new AM space. PAGE 38. cable TV public access programing can go. PAGE 58. PRIME TIME AND PROMOTION D Among concerns to be addressed by CBS television affiliates in Los UPHILL PEDDLING o Tm McCauliff has risen through Angeles this week are network's new fall schedule ranks at Blair Television, national sales rep that and its overall promotional effort. PAGE 44. numbers some 135 client TV stations, from account representative to president and COO. It has been PROUD AS A PINEAPPLE O With their network still on "terrific challenge and a growing experience," he top. NBC athletes head to Maui this week for annual says. PAGE 79. INDEX TO DEPARTMENTS Business 51 Editorials 82 Law & Regulation 54 Open Mike 24 Cablecastings 60 Fates & Fortunes 76 Masthead 21 Programing 44 Changing Hands 52 Fifth Estater 79 The Media 58 Riding Gain 40 Closed Circuit 6 For the Record 61 Monday Memo 22 Stock Index 42 Datebook 23 In Brief 80 On Radio 38 Technology 47 Where Things Stand 10 INDEX TO ADVERTISERS: All American Television Cover 4 Blackburn & Co., Inc. 52 Broadcast Investment Analysts. Inc. 4911 Chapman Associates 61 0 Classified Ads 67 -75 u Digital u Equipment Corp. 16 -17 Norman Fischer & Associates, Inc. 54 0 Gannett Center for Media Studies 26 Harris 41 0 Hartford, The u Health 35 NewsFeed 38 0 Ted Hepburn Co., The 57 Hughes Communications Cover 3 o H. B. La Rue 55 u Lorimar Syndication Second Cover/3 Major Market Radio 19 D R. A. Marshall u & Co. 58 MCA TV 36 -37 e Media General Broadcast Services, Inc. 40 D Media tknture Partners 56 Motor Racing Network 39 u Multimedia Entertainment Front Cover o National Assn. of Broadcasters 18 u Orion Television Syndication 11, 12 -13 Qintex Entertainment, Inc. 43 Professional Cards 65 Cecil L. Richards, Inc. 53 Select Media Communications 4, 25 Services Directory 64 e Howard E. Stark 21 Gary Stevens & Co., Inc. 59 u Tribune Entertainment 15 Turner Program Services, Inc. 7 D 20th Century Fox Television 8 -9 0 Viacom Part II Broadcasting (ISSN 0007.2028) is published 52 Mondays a year by Broadcasting Publications. 1705 DeSales Street. N.W. Washington, D.C. 20036 Second-class postage paid at Washington. D C., and additional offices Single issue $2 except special issues $3 50 (50th Anniversary issue $10). Subscriptions. U.S. and possessions' one year $70, two years $135, three years $190. Canadian and other international subscribers add $20 per year U S. and possessions $235 yearly for special delivery. $100 for first- class. Subscriber's occupation required. Annually' Broadcasting o Cablecast ing Yearbook Sit0. Amass flee Dial $695 Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road. Ann Arbor, Mich 48106 (35mm. full year $55). Microfiche of Broadcasting is available from Bell 8 Howell. Micro Photo Division, Old Mansfield Road. Wooster. Ohio 44691 ($37(yr ). Postmaster please send address corrections to 1705 St.. N. W Washington. D.C. 20036. Broadcasting. DeSales C1osedCi= 1t cooled off after British media conglomerate nonsubscribers (industry considers return RSVP's in spades Virgin Group expanded its holdings in of 1% or above to be successful Superchannel. campaign). Even at net overall connection FCC is loaded with responses to its survey rate of 2 %, campaign would add 150,000 of cable systems and broadcasters on subscribers. At $25 per subscriber per cable carriage of local TV stations since Imus on Emmis month, that would mean $45 million in rules were dumped. must -carry According to industry sources, adult additional revenue per year for cable Acccording to FCC officials, agency has contemporary WNBC(AM) New York morning industry. received nearly 3,000 responses, and personality Don Imus, host of popular Imus day. Several more are coming in every In The Morning broadcast, will probably have to contribute cable MSO's promised stay with station when new owner, Emmis Roze by any other name from their systems this week or responses Broadcasting, switches its sports format next. FCC had set June 6 deadline, but, First acquisition of Nemisis from its currently owned WFAN(AM) New York because participation is voluntary, it is Communications, new would -be radio to WNBC. Emmis, which had to spin off one willing to push back date to collect as many group owner formed by Jerry Schubert, of its two New York AM properties, is said to That industries are former Eastman Radio president, and Don responses as possible.
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