University of Mississippi eGrove Honors College (Sally McDonnell Barksdale Honors Theses Honors College) Spring 4-30-2021 A Tale of Two Companies: The Importance of Public Relations Amidst the Shift Towards Corporate Activism Olivia Schwab Follow this and additional works at: https://egrove.olemiss.edu/hon_thesis Part of the Business and Corporate Communications Commons, Business Law, Public Responsibility, and Ethics Commons, Communication Technology and New Media Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, Marketing Commons, Mass Communication Commons, Public Relations and Advertising Commons, and the Social Media Commons Recommended Citation Schwab, Olivia, "A Tale of Two Companies: The Importance of Public Relations Amidst the Shift Towards Corporate Activism" (2021). Honors Theses. 1831. https://egrove.olemiss.edu/hon_thesis/1831 This Undergraduate Thesis is brought to you for free and open access by the Honors College (Sally McDonnell Barksdale Honors College) at eGrove. It has been accepted for inclusion in Honors Theses by an authorized administrator of eGrove. For more information, please contact
[email protected]. A TALE OF TWO COMPANIES: THE IMPORTANCE OF PUBLIC RELATIONS AMIDST THE SHIFT TOWARDS CORPORATE ACTIVISM By Olivia Ramos Schwab A thesis submitted to the faculty of The University of Mississippi in partial fulfillment of the requirements of the Sally McDonnell Barksdale Honors College. Oxford, MS April 2021 Approved By ______________________________ Advisor: Professor Scott Fiene ______________________________ Reader: Professor Deborah Hall ______________________________ Reader: Professor Michael Tonos © 2021 Olivia Ramos Schwab ALL RIGHTS RESERVED DEDICATION This thesis is dedicated to my parents for continuously investing their time and energy into my education, being the best support system that I could ever ask for, and believing in me since a very early age.