PRESS RELEASE

DISTINCTLY SCANDINAVIAN

Fritz Hansen introduces into their 2011 collection the Series 7™ chair in natural Oak, a symbolic representation of the designs strength and endurance.

Oak is a material well known for hardness and great strength, projected in an elegant way with its attractive, natural grain marks. It was therefore a natural step for to introduce the Series 7 chair in natural Oak, the result being a very clean and distinct Scandinavian style.

Designed by the Danish architect in 1955 and manufactured by Republic of Fritz Hansen™, the stackable Series 7 chair is today considered a global design icon and is one of Fritz Hansen's most popular designs.

Its soft curves, subtle statements and ability to adapt to diverse environments have contributed to the continuing success of the Series 7 design. The use of high quality materials and skilled craftsmanship has resulted in a timeless design that can be enjoyed for generations.

The Series 7 chair was the successor of the Ant chair; the first of a collection of stacking chairs designed by Arne Jacobsen. A controversial design at the time, due to its simplistic form and the first of its kind to be manufactured in one complete piece of steam bent, wood veneer.

Manufactured in , the production technique of the Series 7 chair remains the same today as it was in 1955. Its 9 layers of veneer and 2 layers of Indian cotton are the hallmark of the Series 7 chair production, sanded and hand finished to perfection.

Introduced to the market in 1955, the Series 7 chair is now available in 7 types of wood veneer; Maple, Walnut, dark stained Oak, Cherry, Maple, Ash and Natural Oak. The Series 7 in natural Oak veneer will be available from Republic of Fritz Hansen stores and selected authorized Republic of Fritz Hansen dealers as of February 2011.

EDITORS NOTES:

Fritz Hansen A/S

Founded in 1872 by Danish furniture cabinet maker Fritz Hansen, Fritz Hansen A/S is today recognized as one of the world's leading design and manufacturers of exclusive furniture. Known for their collaborations with some of the world's most influential architects and designers, such as Arne Jacobsen and Poul Kjærholm, has resulted in an outstanding collection of exclusive furniture designs.

Today the legacy is carried forward through partnerships with international design stars such as Piero Lissoni, Todd Bracher, Kasper Salto and Cecilie Manz under the management of President and CEO Jacob Holm.

For more information please visit: http://www.fritzhansen.com/en/fritz-hansen.aspx

Arne Jacobsen

Arne Jacobsen (1902-71), a Danish architect and designer, educated at the Royal Danish Academy of Fine Arts, School of Architecture in and a professor at the Academy (1956-65).

As a designer, Jacobsen made prototypes for furniture, textiles, wallpaper, silverware etc. Among his most famous designs are The Ant™ (designed for Novo Nordisk canteen) (1952), Series 7™ (1955), The Egg™ and The Swan™ (designed for the SAS Royal Hotel ) 1958, and the tableware Cylinda- Line (1967).

Among his most famous works as an architect are the apartment blocks Bellavista in Klampenborg (1933-34), Bellevue Theatre (1935-36), Århus Town Hall (in co-operation with Erik Møller) (1939- 42), Søllerød Town Hall (in co-operation with Flemming Lassen) (1940-42), Søholm semi-detached houses in Klampenborg (1950-54), Rødovre Town Hall (1957), Glostrup Town Hall (1958),The Munkegård School in Copenhagen (1955-59), SAS Royal Hotel Copenhagen (1958-1960), Toms Chocolate Factories in Ballerup (1961), Danmarks Nationalbank (started in 1965), Saint Catherine’s College in Oxford (1964-66).

For more information please visit: http://www.arne-jacobsen.com/en/arne-jacobsen.aspx

For Further press enquiries please contact:

Jill Porter, [email protected]

PRODUCT FACTS

Design: Arne Jacobsen, 1955

Model: Series 7™, 3107

Material: Pressure molded veneer shell in natural Oak

Base: Chrome, Black and Satin

Varieties of shell finish: Coloured Ash Painted Beech Lacquered High Gloss Natural Veneer Upholstered

Dimensions: Seat height: 44 or 46.5 cm Total height: 78 or 80.5 cm Width: 50 cm Depth: 52 cm

For further information please visit: http://www.fritzhansen.com/fh/products/en/Chairs/series_7/series_7_productfact.pdf