- ,,76' The Fifth Estate
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LivingA WITT/THOMAS PRODUCTION g ?4ff By far America's highest rated first -run movie network. Nobody else even comes close.
Coming this fall... Universal Pictures Debut Network II. Already sold in 130 markets. MCATV
. 1987 MCA T/ PII a9h: rESEr,EO NTI SON SEO'EmúE' 19E5 -MA"^ 1987 BosEd c. SLdi:o'E7 f/CrE NE..C+.¡ i. C'E ^C. ,, LE' SM.s Broadcasting DI May 18
Basic cable growth skyrocketing ABC, CBS, NBC announce fall schedules "At Large" with NCTA's Jim Mooney
CABLE GROWTH Series of factors are spurring AUCTION BID Proposal calling for auctioning significant growth among basic cable programing parts of nonbroadcast spectrum is floating around services. PAGE 39. Capitol Hill. PAGE 77.
HUE AND CRY Hollywood producers testify on OUT OF THE BLOCKS o ABC, CBS and NBC Hill against colorization of black -and- announce their new fall programing schedules. Capitol Program decisions are being affected by shift to white movies. PAGE 78. people meters. PAGE 42. MARTI GRADES Radio Marti gets report card on its second birthday. PAGE 80. SENSE OF INDECENCY NAB executive committee releases statement seeking clarification of FCC DEBT DILEMMA Although much has been made indecency ruling and condemning broadcast of of the debt broadcasters are carrying, some indecent or obscene material. PAGE 45. experts conclude industry is not, in general, overburdened by its borrowing. PAGE 82. FIRST TIME OUT Dennis Patrick conducts first meeting as FCC chairman. PAGE 45. INSIDE SCOOP o Former CBS newsman Bill Leonard discusses his career in book, In the GRAMM -RUDMAN Senate Foreign Relations Storm of the Eye." PAGE 84. Committee cuts back future funding for USIA. PAGE 46. AD PRIMER o Columbia business school seminar examines cable advertising's potential. PAGE 88. TOUGH TALK 0 In this At Large" with BROADCASTING, NCTA President James Mooney JUST IN CASE Cable industry taking first hard look reviews the benefits of past legislative victories at high- definition technology. PAGE 91. and addresses efforts to undo others on the Fifth Estate playing field. PAGE 47. METER MEN Producers fear people meter introduction will skew network program requests. NCTA 87 o Cable industry turns its eyes to Las PAGE 93. Vegas for the start of its annual convention. PAGE - 59. The agenda appears on PAGE 60 and a listing of ALL LINED UP CBS and ABC finalize Saturday exhibitors begins on PAGE 62. morning programing schedule. PAGE 97.
FULL SPEED AHEAD House Commerce Committee FORENSIC ENGINEER o NCTAs Wendell Bailey passes fairness doctrine bill by 33 -8 vote PAGE relishes being association's point man on 77. engineering issues. PAGE 119. INDEX TO DEPARTMENTS
84 Riding Gain 86 Advertising & Marketing 88 Datebook 30 Journalism 77 Stock Index 81 Business 82 Editorials 122 Law & Regulation 26 Syndication Marketplace ... 94 Business Briefly 18 Fates & Fortunes 115 Monday Memo 91 Cablecastings 10 Fifth Estater 119 Open Mike 36 Technology 86 Telecastings 99 Changing Hands 91 For the Record 100 Programing Closed Circuit 9 In Brief 120
D Movie 68 -69 Li INDEX TO ADVERTISERS: Allied Satel.ite Equipment 10O American Federation State County Municipal Employees 23 American Classics Americom 92 o AmeriTrust 95 0 Associated Press Broadcast Services 20 -21 o Blackburn & Co.. Inc. 90 0 Black Entertainment Television 57 o Blair 0 Television Front, Second Covers, 3 o CBS Radio Network 87 o Chapman Associates 1000 Donald K. Clark. Inc. 96 o Classified Ads 105 -114 Columbia/ Associates 0 Embassy Television 31 D DIR Radio Network 8 o Charles C. Earls & Associates. Inc. 101 0 Firstmark Financial 97 o Milton O. Ford & 94 Television Greenwood Performance Systems 1150 Harris Corp. 24 -25 o E.F. Hutton & Co.. Inc. 51.72 -73 o Katz American Television 350 Katz Continental o o NBC Radio 37 o H.B. La Rue 93 o Lorimar 4 -5, 19 0 R A. Marshall & Co. 36 0 MCA TV 6 n Mobile Satellite Link Corp. 83 Morgan Stanley & Co., Inc. 38 L. Richards Inc. 91 o Services Network 27 o Panasonic Broadcast Systems 61.63.65 0 Paramount Pictures Corp. 48 -49 D Professional Cards 103 0 Cecil Inc 0 Directory 102 o SONY Broadcast 16 -17 0 SONY Professional Tape 33 o Howard E. Stark 32 0 Thoben -Van Huss & Associates. 99 United o Washington International Teleport 75, 77, 79 Broadcasting Co. 67 0 USA Network 28 -29 0 Viacom 11. 12 -13 o Ward -Beck Systems Ltd. Fourth Cover Wer!heim Schroder & Co. 98 0 WFMY-TV 15 0 ytbrld Wide Bingo. Inc. 18 o Xerox Corp. Third Cover
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WELCOMES WABC NEW YORK to the distinguished list of stations broadcasting the / program Exclusively over the DIR Radio Network./
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D:tDIR RADIO NETWORK For further MAJOR LEAGUE BASEBALL information !El L9RJM/Ui contact Michael Abramson at DIR Telepictures PRODUCTION (212) 371 -6850 C mpi:- CC1osoci Circuit J
Anybody's guess could be ratified or rejected. Television Stations, at meeting last week, NAB action is not last broadcaster that he's "committed to delete sunset." Telephone coincidental study sponsored word on subject. Number of groups, It's not been decided how Markey will go by three networks last winter to test including TV networks (which fear about it. accuracy of Nielsen people meter backlash from radio reaching their measurements in prime time appeared to medium), are preparing joint petition for confirm suspicions that new technology is reconsideration that will ask FCC to clarify Separate stations underreporting children and teen -agers. language at risk and will seek to obtain Former FCC Chairman Mark Fowler and was Compared to telephone results, there exemption for "artistic" material and for former Common Carrier Bureau Chief 14% underreporting by Nielsen PM in both broadcasts before or after certain hours. Albert Halprin- latter left agency on categories. Surprise was that study also Friday -apparently will not move into young adults. indicated underreporting of Growing field their post -FCC future in tandem, as they 18 -34 by PM as well, 14% in case of had discussed. Word circulating in men and 10% in case of women. And in Still another candidate for FCC slot Washington last week was that Fowler case of older adults, study indicated vacated by former Chairman Mark Fowler would join Latham & Watkins law firm, women. overreporting for both men and has surfaced: James V. Dunbar Jr., where his ex- Common Carrier Bureau What it all means is unclear. communications and corporate attorney chief, Gary Epstein, is partner. Coincidental study, said one source with Berry, Dunbar, O'Connor. Jordan & Announcement is expected shortly that involved, "is not necessarily right; it's Eslinger of Columbia, S.C., and Atlanta. Fowler-now on vacation in Virgin just different. We don't know with absolute Senator Strom Thurmond (R -S.C.) Islands -will join firm early next month. certainty what the truth is." As to cited recommended Dunbar to White House last Halprin has yet to make decision; he is results, he said, "We already knew kids month. Dunbar is former vice president studying number of prospects. weren't pushing the buttons. But the of Cosmos Broadcasting, and his firm young adults, that's a big question mark." represents South Carolina Broadcasters Association. Dunbar says he's received Shifting burden White House letter asking for background Meltdown on his past political involvement. Still Advanced Television Systems its wings with FCC's general freeze on new low -power considered to be leading contenders are Committee, which earned future high- applications and major changes in Bradley Holmes, former aide to FCC technical standards work on not similar applications -in effect since September Chairman Dennis Patrick, and Craig definition television, has found to current 1983 about to thaw. FCC's LPTV Smith, president of Freedom of Expression success in effort improve -is brief revival of branch was expected to put out public Foundation. Among others in field: John NTSC TV system. Despite group after notice today (May 18) announcing that Rook, owner of KCDA(FM) Coeur D'Alene, improved -NTSC standards group's first national window for such Idaho; Joesph Flaherty, vice president and long inaction, recent resignation of applications will open June 22 -July 2. general manager of engineering. CBS chairman due to retirement, plus ATSC's efficiency, Pittsburgh will be lone filing location for operations and engineering division, and desire to increase organizational board to applications. FCC has no field office there, Carol Emery, associate administrator, have led ATSC executive meetings indefinitely. but city is site of Treasury Department National Telecommunications and suspend group's be taken up "lock box" bank that will be handling $375 Information Administration. Work to improve NTSC will ATSC committees now fee accompanying each application. by second of three on higher -level enhancements. Under recently amended filing procedure Numbers count focused there is limit of five applications per applicant per window for new stations, Lorimar Telepictures today will launch Byproduct broadcasts with no cap on major change sales for It's A Living, weekly first -run applications. One LPTV branch source series, first to go into strip syndication RJR/Nabisco Broadcast, media buying expressed hope that combination of with 100 episodes available for spring arm of Ohlmeyer Communications that is window and cap would keep filings at 1988 with unusual marketing plan. handling broadcast rights sales to games "manageable" number-"under 5,000" - Company will set minimum base price for in ESPN's eight -game regular season in contrast to 25,000 or so that were initial 100 episodes. then determine National Football League package for initially filed and that precipitated freeze. incremental price rises based on show's cable, expects to send letter out next week ratings performance in local market. to eligible stations soliciting "expressions Program will be sold for cash. of interest." RJR/Nabisco owns half of Dirty work Ohlmeyer and 200 of ESPN not owned Rights are available in National Association of Broadcasters by Capcities/ABC. Sunset for sunset 13 and away markets of NFL teams executive committee action deploring home in ESPN package (New York, indecent radio programing (page 45, House Telecommunications involved Los Angeles, Chicago, Miami, San editorial 122) was far from unanimous. Subcommittee Chairman Ed Markey (D- Denver, Minneapolis -St.Paul, Question of issuing statement or Mass.) wants legislation to eliminate Diego, Boston, Dallas, Cleveland, San petitioning FCC for reconsideration could provision in FCC's new must -carry rules Francisco, Seattle and Washington). have gone either way. Executive that would sunset rules in five years. Rights will be sold in closed bid committee speaks only for itself on matter, Markey told representatives of National process, and floor price will be set for not necessarily for full board. Observers Association of Broadcasters, National each market. Deadline for bids will thus have eye on June board meeting in Association of Public Television Stations probably be second week of June. Washington when last week's decision and Association of Independent
Broadcasting May 18 1987 9 Cob1ecGstiiqs
Lifetime production line CBS to exit SportsChannel. CBS is working on plans to sell its one -third interest in Lifetime and Kaufman Astoria Studios, SportsChannel Associates (SA), the sports pay television service serving New England, which has a 16 -acre film, TV and music pro- New York, Chicago, Philadelphia and soon to begin in Florida. Sources indicate that duction studio in New York, have signed a negotiations about a parting of the ways could conclude within a month, with CBS "long-term" lease agreement that includes a receiving between $20 million and $25 million for its interest. Where plan to build a full- service television produc- the departure would leave the other partners, Washington Post Corp. and Cable - tion facility for Lifetime at KAS, Lifetime vision Systems Corp., is still being discussed but could be known in a week. They could president and chief executive officer, Thom- return to 50 -50 ownership, the company's structure before CBS bought in at the beginning Burchill, last week. as said After speaking at of 1985. Post could let Cablevision Systems pick up the CBS interest -a less likely a New York National Academy of Television prospect -or the Post could choose this as the opportune time to sell back to Cablevision, Arts and Sciences luncheon, Burchill said which acts as SAs managing partner. that the "primary point" of the move is that CBS's desire to reduce its exposure to SAS rumored losses "it will and working capital needs make us an important player in tele- may lie behind its desire to sell. While vision programing production. The future SportsChannel New York is profitable-as is Prism, the Philadelphia operation-the decision by the mayor will see many new alliances and creative co- of New York to delay wiring of ventures to fund programing, having several of the city's boroughs has affected profit projections. There has also been recent and talk that that facility as an in -house resource, will the New 'brk Yankees baseball team may soon exercise an option to withdraw bring us closer to the center of those co- from its long -term contract with the pay service. Wiring delays of Cablevision's system in ventures," he said. Boston have likewise affected projections for SportsChannel New England, where that He added that the agreement, which re- service is battling a competitor, New England Sports Network. presents an initial $50- million investment in Planned expansion by SA could further delay profitability of the overall operation. leases, equipment and construction costs SportsChannel New York just began, last month, a second channel, and second channels by KAS and Lifetime -with the latter "bear- are also being considered elsewhere, which would require additional rights fee commit- ing the major burden of that" -will enable ments. Another commitment is for SportsChannel Florida, scheduled to start in July. the cable network to consolidate its New Initially drawing upon programing from the other services, SportsChannel Florida will York City and out -of -state operations. Also, soon be paying rights fees to teams in Miami and elsewhere in the state. by unifying Lifetime's production, post -pro- duction, uplink and operations in one loca- tion, "the network achieves production the New York area. According to David Kenin, USA senior vice economies which can be put directly on the Construction of the new facility will begin president of programing, USA and Taft have screen," he said. Additionally, it gives Life- immediately, Lifetime said, with occupancy discussed doing a series on "mystery and time the flexibility to do pilot programs very scheduled in phases. and the occult." easily, as well as "a number of operating and erations uplink will be operative from KAS Additionally, USA is also considering "reviv- strategic advantages" that go with KAS. next January, with final occupancy of the ing a series" from broadcast television, According to Burchill, with the new facili- two new television stages scheduled for the Kenin said. ty Lifetime will be able to double the number following September. Sy Fischer, Taft president and chief ex- of program hours it produces by September Among the programs Lifetime hopes to ecutive officer, said the company is "proud of 1988, and triple its production activity air in the near future, Burchill said last week, to be developing prime time programing for within five years. Additionally, Lifetime's are off- network product before it goes into USA, which is fast establishing itself as an production and operations personnel are syndication, a health series, women's important market for television produc- working with equipment manufacturers to sports, and a dramatic series that it hopes tions." He said that Taft's existing arrange- develop and test new, "high -technology MSO's will help fund. ment with USA, to supply off- network ani- equipment" in the studio. mated shows for USA's Cartoon Express, The cable network will use the Teleport "has been an extremely positive one. We fiber optic transmission network in oper- USA -Taft deal expect this new live -action arrangement to ation at KAS, enabling Lifetime to telecast be equally advantageous to both USA and live from its studio or "any major broadcast USA Network has signed a two -year agree- Taft," Fischer said. facility in New York," Lifetime said, adding ment with The Taft Entertainment Co., for that it will also provide greater flexibility in Taft to develop prime time "live- action pro- Cable lab doing remotes or coverage of live events in graming" for exclusive showing on USA. The Pennsylvania Cable Television Associ- ation (PCTA) has issued a call for an indus- SCPC try-wide cable TV research and develop- MLTMQ TE ment effort. The work would focus on cable TV system reliability and consumer friendli- ness, the association said, as well as future cable technologies involving data and voice -- e communications and videoconferencing. PCTA has distributed of a white paper on I e e s "Cablelabs" to the top 100 multiple system owners and to the National Cable Television I. 2 Association, the Society of Cable Television Engineers and the Community Antenna Microdyne Demodulator And Downconverter Television Association. The group said it believes the project can be structured to Audio Experts avoid possible antitrust problems. Accord- E ing to PCTA President Harold Etsell Jr., 4LLID work could begin with funding in $2- (317) 962 -8596 the Satellite Equipment million range, and although financial re- sources have yet to be identified, he be lieves the industry will support the effort.
Broadcasting May 18 1987 10 ® 1987 Viacom International Inc. All rights reserved. O KPIX -TV O WINK -TV O WTVH-TV San Francisco Fl. Myers -Naples Syracuse Group W Thlevision Fl. Myers Broadcasting Meredith Broadcasting
O WTKR-TV KREM-TV O KVAL-TV Norfolk- Portsmouth-Neuport News Spokane Eugene Knight Bidder Broadcasting King Broadcasting Eugene Thlevision, Inc.
WMBD-TV ® WREG-TV O WJTV Pom+a Memphis Inksim, MS Midwest Thlevision New York Times Broadcasting News /Press and Gazette
O WIVE -TV O WRAL-TV ® KIRO-TV Bleat° Ratoigh- Durham ,ÇmI1 o- Thrrmnn Howard Publications Capitol Communications Bonneville International
KHSL-TV KLFY-TV O KENS-TV Chico -Redding L tfogette, L.4 San .Anlnnin Golden Empire Broadcasting Tisxoma Broadcasters Company Harte -Hanks Communications
O O WHIG -TV O KT VI-TV SákKIMA-TVxmu RetlawEnterprises QoXCommumcations Freedom Communications
® WABI-TV O KWTX-TV WMAZ-TV Bangor Maco- Tbnplc Macon, (7.4 Diversyied Communications KWTX Broadcasting Co. Multimedia Broadcasting
KTBC-TV Austin Times Mirror Broadcasting
CBS was the number one network in the 1983 -84 season. Then came Cosby. Now, these CBS Affiliates are fighting fire with fire.
A/B inquiry Goodwill Games and, with cable -only distri- The Fifth Estate bution, said it would bring in only $25 mil- The FCC is seeking comments on establish- lion to $30 million in advertising revenue. Broacicastingm ment of technical standards for A/B switch- Wussler distanced himself from those early es, which allow consumers to alternate be- projections, saying the cost of the entire I ounder and kd,tor Sol lalshoN (1904 -1982) tween cable and over - the -air television venture would come to "well over" the $80- 1705 DeSales Street N W. Washington 20036 signals. The commission decided in March million figure when the expenses of the Se- Phone 202 -659 -2340 that cable operators must provide switches attle organizing committee's are included. o The Lawrence B. Taishotf, publisher to subscribers who want them (except in committee is taking on many of the areas where there are no TV signals avail- local organizing arrangements (venues, Editorial Donald V. West, managing editor able over the air) and cannot charge new support personnel, etc.), which were han- Leonard Zeldenberg, chief correspondent customers for installation; but it also ruled dled in 1986 by TBS and the Soviet hosts of Mark K. Miller, senior news editor that cable operators may any price the games. Kira Greene, assistant to the managing editor charge Harry Jessell, associate editor for the switches themselves (BROADCASTING, Although specifics concerning coverage Doug Halonen, Matt Stump, Kim McAvoy, March 30). time, as well as financial questions, will not John Eggerton, assistant editors likely A. Adam Glenn (technology). In its May 11 notice of proposed rulemak- be settled before the end of this sum- Scott Fitzpatrick, Jeanne Omohundro, ing, the FCC proposed to "require that all mer (the games ran 129 hours in 1986), Raith Randall M. Sukow, staff writers. input selector switches used to alternate be- said over 100 total hours of coverage are Anthony Sanders, systems manager Peter D. Lambed, research assistant tween off- the -air and cable service comply being discussed. At least three of the most Todd E Bowie, production with the technical standards currently pro- popular sports, including track and field, Senior Editorial Consultant vided for TV interface devices in Section gymnastics and basketball, will be featured Edwin H. James (Washington) 15.606(a) of the each day. Other Editorial Consultant rules." The inquiry was proposed events include Rocco Famighetti (New York) launched in response to claims by some pe- boxing, cycling, diving, figure skating, ice hockey, Broadcasting Cablecasting titioners that those standards are not strin- judo, modem pentathlon, rowing, Yearbook gent enough to prevent signal leakage. The soccer, swimming, synchronized swim- David Seyler, manager FCC, however, maintains that the standards ming, team handball, volleyball, water polo, Joseph A. Esser, associate editor set forth in Section 15.606(a) are weight lifting, wrestling and yachting. Lucia E. Colo, assistant manager "sufficient" Thomas D. Monroe, Bruce E. Jones to "prevent potential interference resulting Book Division from any radiation of cable signals by the Antitrust concerns David Dietz, manager antennae connected to the switch." Advertising Comments on Docket 87 -107 are due on The Federal Trade Commission is investi- Washington June 10; reply comments, June 25. gating "whether MTV has entered into un- Robert (Skip) Tash, Southern sales manager lawful tying arrangements," according to a Doris Kelly, sales service manager Game planning Meg Robertie, classified advertising. letter sent by FTC Chairman Daniel Oliver to New tbrk four senators who requested the investiga- David Berlyn, senior sales manager Although Turnes Broadcasting System suf- tion on behalf of Hit Video USA, a Houston Charles Mohr, David Frankel, sales managers fered total losses of $26 million from its 1986 music video network attempting to com- Hollywood Goodwill Games venture, TBS is going ahead pete with MTV (BROADCASTING, March 30). Tim Thometz, manager sales with the 1990 games, and last week set the Senators John Danforth (R -Mo.), Robert Circulation dates: July 20 -Aug. 5 in Seattle. Dole (R -Kan.), Nancy Kassebaum (R -Kan.) Kwentin K. Keenan, circulation manager In Patricia Waldron, data entry manager firming up dates, the Seattle Organiz- and Christopher Bond (R -Mo.) communicat- Sandra Jenkins, Debra De Zarn, ing Committee, the USSR State Committee ed Hit Video's claims that MTV had entered Joseph Kolthoff for Physical Culture and Sports, the USSR into exclusive contracts with record com- Production State Committee for Television and Radio panies-- delaying HV's access to videos for Harry Stevens, production manager and TBS said that 2,500 athletes and offi- Rick Higgs, production assistant. six months -and that MW had entered cials from more than 50 countries will par- contracts with cable systems encouraging Administration ticipate in the games. David N. Whitcombe, vice president/operations. them to select MTV rather than Hit Video. Philippe E. Boucher, controller TBS Goodwill Games Managing Director FTC staff members subsequently met with Albert Anderson David Raith said the three -year head start Irving C. Miller, 'nnancrat Hit Video Chairman Mark Wodlinger, who consultant will give TBS enough time to approach ad- indicated that the Justice Department's an- Corporate Relations vertisers well before they plan budgets for Patricia A. Vance, director titrust division had launched two investiga- that time period. In 1986, TBS had only nine tions into MTV. (The first, launched in 1985 Bureaus months to find advertisers. "We believe we New York: 630 Third Avenue, 10017 and now closed, dealt with MTV's alleged Phone: 212 -599-2830 can break even -maybe make a few dollars" exclusive dealings with record companies. Stephen McClellan, associate editor this time around, said Raith. "Our attitude is The second, launched in 1986, concerns an Vincent M. Ditingo, senior editor. radio. it's a long -range Geoff Foisie, Susan Dillon, assistant editors. investment." alleged boycott of Wodlingei s low -power Scott Barrett, staff writer It's unclear whether the 1990 games will TV station in Houston.) June Butler, Karen Maynard, be carried by superstation WTBS(TV) Atlanta advertising assistants According to Oliver's letter, Justice's in- exclusively for cable or by wTas and an ad vestigations not Hollywood: 1680 North Wne Street, 90028 did cover whether MTV en- Phone: 213-463-3148 hoc network of broadcast stations as the couraged cable systems to pick it over Hit Jim Benson, Nest Coast editor 1986 games were. TBS President Ted Turn- Video, and thus the FTC began its own in- Tim Thometz, Véstem sales manager er said last fall that the games would be Sandra Klausner, editorial-advertising assistant vestigation. The FTC public affairs depart- telecast over wTBS only, assuming he could International Advertising Representatives ment would not confirm or deny its investi- Europe and United Kingdom: Lucassen International. persuade cable operators to ante up $1 per gation of MTV. John J Lucassen. Kamerlingh Orneslann 67 1171 AC subscriber to subsidize the games (BRoAn- Badhoevedorp/Amsterdam. Netherlands Phone CASTING, Nov. 3, 1986). Last TBS 31(2968)6226 Telex 18406 harke nt Japan: Masayuki week ex- Harihan. lbkan Media Inc. 17-2 Ghitosedai ichome se- ecutive VP Bob Wussler said that no final Discovery discovers deaf tagaya ku. krkyo. 157 Japan Phone (03) 484-2847 Te- decision on distribution had been made, but lex: 02423928 o said, "It is our plan that the games will be Gallaudet University's Deaf Mosaic, a half - Broadcasting Publications Inc. cable-only." hour television magazine program for the A limes Mirror Business Publication The TBS marketing people, Wussler said, hearing impaired, will begin airing over the Lawrence B. Taishoff, president will approach cable operators this summer Discovery Channel June 25. In its third sea- Donald V. West. ce president with the intention of negotiating a per -sub- son, Mosaic, David N. Whitcombe, ..ce president Deaf which is offered monthly Jerome H. Heckman, secretary scriber commitment from the operators. over the Public Broadcasting Service educa- Philippe E. Boucher, assistant treasurer Patricia A. Vance, assistant secretary When reminded of Turner's $1- per-sub- tional satellite and currently picked up by Foi_nacà '93' Iin udrnx(ioq.Telrmar,nq introduced scriber proposal, Wussler said that settling 100 PBS stations, will be seen on Discovery in 1946. Telerisinu - acquired in 1961 Cnblearslinq on an exact figure would require the partici- Sundays at 11:30 a.m., 5 introduced in 1972 n Reg U S Patent Office n Thursdays at p.m. CODyrighl 1987 by Broadcasting Publications Inc pation of all parties. and Saturdays at 2:30 a.m. The program fea- Last fall, Turner estimated it would take tures people, organizations, heritage, cul- $70 million to $80 million to produce the 1990 ture and interests of the hearing impaired.
Broadcasting May 18 1987 14 ma \ rs- '£ ------.r I :/
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In the top 50 ADI markets, no station has a and the industry has changed, WFMY has kept higher share, sign on to sign off, than WFMY a step ahead. We've built on a tradition of ex- - a 35% share. cellence. We've increased our dominance in We did it in a pure market, too, with 3 VHF local news, and local and CBS programming. network affiliates and 5 independent stations. We've continued our commitment to the com- We did it in an industry climate of extraordinary munities which make this one of the most change. In spite of fragmentation, new stations, livable areas in the United States. cable and VCR penetration, WFMY still A healthy market. A quality market. delivers dominant numbers all day long. Dominated by WFMY. Ask your Blair Televi- For nearly 40 years, as the market has grown sion representative for details.
Greensboro High Point Winston -Salem
A Harte -Hanks Television Station
Source: Arbitrais, February 1967, Drypart Audience Estimates Summary, Mon -Sun. sign on -sign off. Gotcha. If the price doesn't grab you the features will. But first, let's talk price. The new Sony BVH -3000 costs about a third less than its predecessor, the BVH -2000. So now you can get true one -inch quality without breaking the bank. One of the ways we did it was by using Sony -developed LSIs. A breakthrough that not only cuts the number of parts but helps make room for new innovations. Sony Communicotions Products Compony, Broadcast Products Division, 1600 Queen Anne Rd., Teoneck NJ 07666. ® 1987 Sony Corporation of Americo. Sorry is o registered trademark of Sorry Corporation.
Like a revolutionary air threading system that automatically takes the @#!$#!! out of tape handling. An easy to use color framer. And a built -in TBC with a choice of two low -cost, high -performance processor boards. Of course there's more, but the big news is that you pay For the full story, get a hold of your Sony Broadcast representative. Or call Sony at (201) 833 -5231. s O NY SONY
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QgoWnERgg0 Phone Programs Inc. o Lottery results by telephone will be highlighted in four - What's the beef? J. Walter Thompson U.S.A., which has been rocked in recent weeks by flights starting this week in resignation or dismissal of six of its top -level executives, was jolted. again last week by to- six -week Los possible loss of $190 -million Burger King account. Burger King is second only to Ford Motor markets including Angeles, San Co. in billings among Thompson clients. Thompson was notified by Burger King that it has placed its account up for review among other agencies. Stephen C. Bowen, chairman of J. Walter Thompson U.S.A., reacted to BK's move by saying: "We will go after it tooth and tong." In practice, according to advertising officials, incumbent agency rarely retains account when it is put up for review. Burger King spokesman said review was sought by both regional BK groups and licensees. In its search Burger King is seeking agencies that have strength on both regional and local levels. BK indicated that from eight to 10 agencies will be asked to participate in review. Decision on new agency is expected by September. O Media watching. Most pressing media concerns of advertising executives today are people meters, 15- second commercials and growth of cable television viewing, according to survey conducted by Infomarketing Inc., Fairfield, N.J., among 402 client and agency media officials. In announcing survey's findings, Jack Myers, president of Infomarketing, said report points to bright future for advertiser- supported cable networks. In contrast, he said, is barter syndication, which received "a much poorer rating overall." Asked to name issues that would have future impact on media business, advertising executives named people meters at top of list, followed by 15- second commercials; ad spending shifts, such as national local to and Francisco, Detroit, Chicago, and advertising to sales promotion; single- source research; television commercial monitoring, Sacramento and Fresno, both California. and emergence of Fox Broadcasting and other firms. Survey was conducted during January Commercials feature entertainment and February 1987. O personality Jerry Carroll and will be Grumblings. Survey conducted by Vitt Media International among 103 Fortune 1,000 placed in all dayparts. Target: adults, 18 advertisers shows that client dissatisfaction has risen during past year over agency mega - and older. Agency: Direct. mergers. Vitt Media, leading media planning and buying service, reported that 64% of o are harmful to advertising industry, compared with Ponderosa Steak House Four-week 54% who cited negative attitudes toward such mergers in similar survey year ago. Vitt Media flight is set to begin on June 19 for four said mergers are viewed to be in best interests of agencies, not clients. Hal Katz, Vitt weeks in about 30 markets. executive VP, said one of "biggest negatives" is that mergers have forced talented creative Commercials will be shown in early and directors into roles that are primarily administrative. He added that 63% of advertisers polled late fringe and sports periods. Target: said they would shift their accounts, under certain conditions, if their long- standing creative adults, 25 -49. Agency: Lowe Marschalk director opened own agency Survey was conducted for Vitt by Kane, Parsons & Associates, Inc., New York. New York. 0 W.B. Roddenbery Co. o Pickles will be Top retail commercials. Eight major awards were presented for single commercials and highlighted in six -week flight beginning campaigns in each of four television market sizes in competition conducted by Television in early June in six markets, including Bureau of Advertising /National Retail Merchants Association. Winners in single commercial Orlando and St. Petersburg, both classification were Payless ShoeSource, markets 1 to 20; Luskin's, markets 21 to 50; Florida. Commercials will be positioned SuperValu, markets 51 to 100, and Silverman's, markets 101 plus. Winners in campaign in daytime, fringe and prime periods. category were Jordan Marsh, markets one to 20; Waldbaum's Foodmart, markets 21 to 50; Target: women, 25 -54. Agency: SuperValu, markets 51 to 100, and Mississippi Britches, markets 101 plus. Awards were Evans /Atlanta. presented during banquet of NRMA. Golden Corral Steakhouse o In its first major use of television, chain restaurant will test medium in about six markets, including Louisville, Ky, and Tampa, Fla., for four weeks, beginning in early June. Commercials will be placed in all time segments. Target: adults, 35 -54. Complete "Ready to Air" Package Tremendous Sponsor Foot Traffic Agency: Rockett & Burkhead, Raleigh, Proves the effectiveness of your station N.C. 595 radio $1995 with tangible sponsor results. tv Continuous Renewals Oldest Promoüon Fuji Foto Film U.S.A. o Advertiser In The Industry rs and listeners demand it. Over 33 years. _1400 new last plus stations. NESS IMPROVING YOURS. began campaign week that will Gets Double Rate Card Rate World Wlde Bingo. Inc. continue until fall on network and spot A complete promotional package providing television in about 22 markets. sponsors the . WORLD WIDE "extras- that command Commercial extra dollars. 1' BINGO, INC. spotlights three ai sunbathers, one of whom is actually life - Increase Rade i I PO Box 2311 size photograph. Viewers en - are leader in EWA.- Littleton, CO 80161 all marketc ' challenged to "Find Fuji" by discovering photograph. Commercials will be carried in all dayparts. Target: adults, 25-
Broadcasting May 18 1987 18 Our Sheriff dust Got A New Star!
Suzanne Somers Starring In
Already sold in over 85% of the country, including the NBC O &O's!
LO_ZlM/Ut TaNe u Kt r ot C&44 THE BEST TIME TO RUN THIS MESSAGE AP offers the best possible set -up for out of its Background Mode. Spin the ear any radio commercial ever recorded. into Linear Reception. Set the listener up Whether your clients are announc- for a compelling sales messa.e. ing a Big Sale Sunday or singing the That's why radio advertisers willingly praises of Cherry Delight, they want an pay premium rates for top -of- the -hour AP audience that's alert, attentive, and news sponsorships, for newsbreak TAP listening hard. Plan adjacencies, and for any of our AP AP News is written to coax the brain Network features.
54. Agency: Geers Gross, New York. areas of California, Arizona, Nevada and Jaguar Cars o Company launches Oregon through early June. Several estimated $20- million campaign in late new commercials are being prepared for May for six weeks in 26 markets and will RADIO ! follow -up flights. Commercials will run in follow with third -quarter flight in 45 New Jersey Transit o Four -week early and late fringe and in evening time campaign to promote travel to New slots. Target: adults, 18 -34. Agency: Jersey shore points is set to begin in Della Femina, Travisano & Partners, Los early June in New York, Philadelphia, Angeles. Atlantic City, N.J., and Asbury Park, N.J. Darien Lake Amusement park near Commercials will be placed in all Buffalo, N.Y., has begun campaign that dayparts. Target: adults, 18 -34. Agency: will continue through early August in six Earle Palmer Brown, Philadelphia. TV markets and 10 radio markets. Commercials will be placed in all ':.worts -class handling Swift- Eckrich o Delicatessen products dayparts. Target: adults, 25 -54. Agency: and ride, and refinement, and assortment of turkey and salami Mills Hall Walborn & Associates, all in one chassis' products will be accented in three -week Cleveland. -111kwmancr Cat Narnik, flight set to begin in late May in about 20 markets. Commercials will run from 5 Geauga Lake Recreation complex in has a.m. to midnight. Target: women, 25-64. Cleveland area launched campaign markets. Overlay of radio also will be in six six radio markets with Agency: Zechman & Associates, Wand used in limited number of markets. advertising until early Chicago. continuing Commercials will be presented in all time August. Commercials will be run in all periods. Target: 21 and older. Agency: Convenience dayparts. Target: 18-49. Agency: White House Pantry adults, Geer DuBois, New York. stores will kick off three -week flight in Mills Hall Walborn & Associates, early June in four markets. Commercials Cleveland. Wyandott Lake o Amusement and will run in all Target: adults, dayparts. Winners Corp. a Second largest recreation park near Columbus, Ohio, 25 -54. Agency: Jordan/Tamraz/Caruso franchisee of Wendy's International (60 has embarked on spot effort in Advertising, Chicago. stores) launched three -week flight last Columbus and in numerous small-sized week on television in Baton Rouge; markets to run until early August. Shreveport, La., and Greenville, Commercials will be slotted in all RADIO TV I I Columbia and Myrtle Beach, all South dayparts. Target: adults 18 -49. Agency: Carl Karcher Enterprises Four-week Carolina on radio. Commercials will be Mills Hall Walborn & Associates, television campaign has been launched scheduled in prime and news periods. Cleveland. in behalf of Carl Jr. fast -food hamburger Target: adults, 18 -34. Agency: Leslie chain in company's major marketing Advertising, Greenville, S.C.
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New in Boston. Masla Radio has Broadcasting opened new office in Boston at 20 Provi- The ii Newsweekly of the Fifth Estate dence Street, Suite 469, 02116. Tele- 1705 DeSales St., N.W., Washington, D.C. 20036 -4480 phone: (617) 338 -5084.
Please send ... (Check appropriate box) WPXT(TV) Portland, Me.: To Seltel from In- El Broadcasting N Magazine dependent Television Sales. u 3 years $190 2 years $135 D 1 year $70 6 mos. $35 O (International subscribers add $20 per year) KHBS(TV) Fort Smith and KTVP -TV Fayette- ville, both Arkansas: To MMT Marketing Broadcasting H Cablecasting Yearbook 1987 Division from Adam Young. The complete guide to radio, TV cable and satellite facts and figures-$105. (if payment with order $90) Billable orders must be accompanied by com- KcIT(TV) Amarillo, Tex.: To MMT Marketing pany business card or company purchase order. Off press March 1987. Division from Seltel. Please give street address for UPS delivery. To order by MASTERCARD, VISA or CHOICE credit cards, phone toll free 800 -638 -SUBS KYTE -AM -FM Portland, Ore.: To Concert Mu- Name sic Broadcasting from Durpetti & Associ- Payment enclosed ates. Company Bill me O WIMZ -AM -FM Knoxville, Address Tenn.: To Christal Home? Yes No Radio from Blair Radio. City State Zip O WFrw(FM) Falmouth, Mass.: To New Eng- Type of Business Title /Position land Spot Sales (new station). Signature Are you in cable TV operations Yes O (required) No WMON(AM)- WQIC(FM) Meridian, Miss.: To Re- public Radio (no previous rep). I %, I I For renewal or address change I O place most recent label here WKMx(FM) Enterprise, Ala.: To Hillier, New- mark, Wechsler & Howard from Roslin Ra- I J'\ 1 dio Sales.
Broadcas!ing May 18 1987 22 bÌgSed.
But we think the ing to the CincinnatiEnquirer, a answer. They've redeployed public official helped a local com- their state financial and human mentally retarded pany get a $311,360 grant to buy resources into state -operated, high should be cared for. ten group homes. At the same time quality institutional and commu- the official was accepting sub- nity-based care for the mentally Patty choked to death. stantial campaign contributions ill and the mentally retarded. Bernard, once hyperactive, from the company. They've learned that privat- was inactive for days after being Proponents of "contracting ization and profit don't help the given too much medicine. out" public services to private homeless. They've learned that Richard ended up with second companies say you get more government workers want to degree burns, when he was washed. service at less cost. make the changes America needs Each lives in Ohio. Each had But the truth is when all the to make quality care available for been victimized by an intended costs are considered, "contract- people too poor and too sick to "reform" movement that has left ing out" usually ends up costing seek it on their own. thousands in Ohio and elsewhere more, not less. We want you to know more unattended and mistreated. Private businesses have to about the pitfalls of privatiza- Originally, the concept of taking make a profit. That often means tion. AFSCME has published a the retarded out of Ohio's Orient cutting corners, hiring fewer and new book entitled When Public State Hospital was to make them less experienced employees. Services GoPrivate. We'd like to feel less remote, more a part of Going private means an send you a free copy. Mail this a community. agency is no longer accountable coupon today. But soon the fiscal benefits of to the taxpayers. Minority hiring 161 closing state institutions over- programs are often disregarded. r shadowed the humanitarian And there is the age -old concerns. problem of corruption. Send to: 1625 L Street, N.W. Washington, D.C. 20036 or The former residents of the So, what many officials are Call (202) 429 -1000. state hospital were scattered at finding out is that "contracting group homes and centers across out" in mental health, or many the state. other fields looks better on paper Name The state "contracted out" than it does in practice. Address with private companies to run the But in Massachusetts, in Colo- facility or build new ones. In some rado, in Rhode Island, Governors City/State/Zip cases its selections of contractors like Mike Dukakis, Dick Lamm and LOrganization were highly questionable. Accord- Edward DiPrete have shown the J 1417 ARCM THE HARRIS CONNECTION WILL KEEP YOU ... Here's What Broadcasters Say About THE HARRIS CONNECTION:
KHBS UHF -TV Joseph A. Carriere, President Don Vest, Director of Engineering Caprock Telecasting, Roswell, NM/Lubbock, TX: Sigma Broadcasting, Fort Smith, AR ¡When a studio fire wiped us out, our Harris sales ''KHBS is our first Harris installation, and I'm very glad manager was on the scene in six hours and we were I did it. back on the air in 10 days! What impresses me most Our about Harris is the serv- VHF equipment from Harris gives us the best ice and parts support. In 19 years of broadcasting, quality money can buy. And Harris really stands it's the most cooperative and helpful in the industry. behind its products. Harris knows how to treat its Over customers. Harris is the years, Hams has treated us very well. going to win! Y Y Other manufacturers may make good equipment, but not all can give the kind of support we get from Hams. » WOMA, FM -RADIO Dale Eggert, General Manager KNOB, FM -RADIO Algoma, WI: John «Our FM-3.5K, 3.5 kW transmitter has operated flaw- R. Banoczi, General Manager lessly Anaheim, CA: since our sign-on last November. And our Harris representative not 'When only helped us it came time to buy a 35 kW transmitter, we put our equipment package together, but stayed on found that Harris had the right product with the right duty after the sale to see that we met our critical features at the right price so we went with the air date!» Harris FM-35K - Besides - Harris has an excellent reputation for backing and servicing the products it sells. » WKNO, VHF -TV Pat Lane, Chief Engineer KCOB, AM -RADIO Memphis, TN: John Carl, General Manager ¡Before I ordered our two new transmitters, I tested Newton, IA three service departments. Harris was the only one with an engineer on duty at 10:30 p.m., the Fourth of Our SX-1A, 1 kW AM transmitter performs as adver- July. With the others Igot a recording and an tised. It gives us a stand-out presence on the dial - answering service. especially in our fringe areas. What impresses me most about Harris is the atti- And Harris's SunWatch has completely solved our tude and the people. » PSA/PSSA power scheduling problems. I don't know how a station could do it otherwise. When we've needed service, Harris has always come through. » Find out today how The Harris Connection can keep your station ON THE AIR ...... and we'll send you your free, full -color ON THE AIR poster. An up- to-the-minute symbol of our industry's WEAT, AM rich tradition. -RADIO Just call us TOLL FREE at 1-800-4-HARRIS, ext. 3002. Bert Brown, Chief Engineer Or write: Harris West Palm Beach, FL: Corporation, Broadcast Division, Mar- keting Department, P.O. Box 4290, Quincy, IL 62305. 'Most AM broadcasters who have upgraded their Our poster supply is limited, so act today. facilities in this part of the state have gone with Harris SX transmitters. As you are well aware, this is a lightning prone area of the country, and our SX-5A has performed well above our expectations in the area of maintenance and downtime. We chose Harris for its professional service and support. I have a good rapport with Harris people. YY
WSTQ, FM -RADIO Al Moll, General Manager Streator, IL: ¡Before we switched to Harris, we were barely on the air with a poor signal. Our FM-3.5K, 3.5 kW transmit- ter makes us a stand-out on the dial. » Yodayeo
Providence, R.I. A cable- broadcasting commentary from Jack Clifford, Providence Journal Co., Broadcasters have fully staffed promotion Satisfying viewers -the departments, a vast array of research tools, common objective of and promotional budgets that would make any cable operator envious. cable and broadcasting Prospects. Broadcasters program their stations and use those research and promo- this year's Na- One of the hottest topics at to attract viewers with buying conven- tional dollars tional Cable Television Association power-usually in the 18-49 age group. This between cable opera- tion is the relationship is not an accident; they use their programs to This subject includes tors and broadcasters. appeal to the people who can buy groceries, attendant issues a number of important - lawn mowers and cars. It's the most select channel positioning, syndicated exclusivity, television can offer. to be re- audience subscriber satisfaction -that are coincidentally, that 18-49 demogra- the local Not solved both in Washington and at most likely purchaser of cable TV. ca- phic is the level. Despite their obvious differences, They are the coveted heads of households, ble operators and broadcasters have an makers, the best prospects for attract and the decision overrriding common interest -to Why would a cable operator shun sta- help each other cable. satisfy viewers. And we can tions that appeal to the very audience that do that. cable is trying to reach? company operates cable systems and My C. Clifford is vice president of Despite the rhetoric out of Washington, but fundamentally we're Jack broadcast stations, broadcasting and cable for the Providence broadcasters are willing to share their tre- to get people to watch television. in business Journal Co., based in Providence, R.I. He mendous experience and resources with ca- stations attract them with shows; our Our TV oversees the management of the company's ble operators, in return for distribution of with channels. We're both in cable systems four television stations-wPHL -Tv Philadelphia; their signal. All of our broadcast stations of the right mix of shows and chan- search KMSBTV Nogales, Ariz. (Tucson), KGSWITVI have full -time cable liaison managers who will make people watch us. If we do nels that Albuquerque, N.M.; and WHAS-TV Louisville, work with cable affiliates on joint promo- cable penetrations and broad- that well, our Ky Clifford also is chairman of Colony tions, research projects and public service will follow. cast ratings Communications Inc., the nation's 34th campaigns. One example from our Philadel- we have a choice of several pro- In cable, largest MSO serving more than 200,000 phia independent is particularly instructive. or channels, to package as gram sources, subscribers in the Northeast, Florida and WPHL -TV tailored the National Associ- The cable satellite networks, basic service. Clifford was a founding member of ation of Broadcasters "Celebrate Sober" stations and other sources of California. broadcast TV the Cabletelevision Advertising Bureau and campaign for cable operators in 1986. We lures we use to get view- programing are the its chairman in 1982 -85. custom spots for cable affiliates these pro- served as produced ers to subscribe. As distributors of school graduates, using kids our systems to aimed at high gram sources, we program from our popular Dancin' on Air program to make the most attractive package we can independent in Philly. remind their peers about the perils of drink- offer. it on WPHL -TV, our guaranteeing our affiliate cable sys- ing and driving on prom night. More than 15 Of all those program sources, I want to We're on this impor- that people will watch The Jefferson. cable operators joined with us highlight those that already have proved they tems valuable public ser- Likewise, we know people in southern Ari- tant campaign, earning can deliver an audience. Those program their communities. We smart zona will watch University of Arizona sports vice recognition in sources are broadcast signals, and the package of spots and on KMSB -TV Nogales and that people in Al- provided a turnkey cable operator will realize that they've spent that were easily imple- of dollars buquerque will watch New Mexico Lobo supporting materials many years and many millions by the cable operator. audience. basketball on Kasw(TV). These stations mented building cable's This effort will be expanded this year to Broadcasters have three things every ca- bring that audience to cable. you've catered to viewers' estab- include more operators and more ideas for ble operator should want: programing, pro- Once even greater. lished tastes by giving them the shows they making the program's impact motion and prospects. suggesting tie -ins with local retailers, The numbers don't lie; already watch, you can get them to sample We're Programing. network affili- education programs in the schools, etc., all people watch network affiliates and indepen- your other programing. But them to subscribe. of which can be conducted by the local cable dents more than any other program source. ates and independents get network Promotion. There's more to this issue operator. The ratings of even an average example of cooperation by popular cable network than dollars, though broadcasters have spent This is a stellar show dwarf those of a broadcast television to benefit slap against the cable plenty of money in your market to highlight cable and program. This is no the same time providing a valuable of which are successful in specific shows. There's research, advertis- both, at networks, many public service. Most broadcast stations to- choice audience segments. But for ing, market promotions and public service reaching If day have staff dedicated to working with ca- the broad audience -the people campaigns all aimed at attracting viewers. reaching that broad- ble operators on promotional ideas and other who'll take our penetrations from 50% up to you, as a cable operator, carry caster, the station's promotional dollars are projects. 70% and more -we need network affiliates. industry has grudgingly too, for one very working for you. What better on -air promo- The broadcasting We need independents, that the balance of power has are the only program ser- tion can you ask for? accepted good reason -they changed. But while the leaders of the indus- vice you can carry that is programed solely And remember that broadcast stations their channel positions, not their tries try to consolidate or improve their posi- for the tastes of your market. Think about it. promote arena, letters. Any cable operator or co -op that tions in the legislative or regulatory Network programing- broadcast or cable - call do with what is not most of us are left with making is developed for a national audience. Indies places broadcast signals off-channel only for what their market only wasting those promotional dollars but exists. are programed - If you're a cable operator, your job is to market proved to watch. spending money to get viewers to change your -is attract and satisfy viewers. If you do that, it has played well in Philadelphia before station identification mind -sets that they've If you have a good business. Broadcasters (The Jefferson is a good example), we want had for years, even decades. Broadcasting May 18 1987 26 Who says you can't win 'em all? NBC RADIO NEWS just did. Its on the spot, under fire coverage of the bombing of Libya earned all this year's most prestigious awards. That's almost unheard -of. We join those who gave the awards listed below in congratulating correspondents Fred Kennedy and Phil Till and producer Kit Frewer for a performance in the great tradition of broadcast journalism.
NBC RADIO NETWORK Sk NBC NEWS Daniel K. Inouye Melvin Belli Terry Gilliam Director U.S. Senator Trial Lawyer
Alan Dershowitz Donald "peke" Helen A. Thomas Professor of Law Slayton UPI White Harvard Former Astronaut House Reporter
Dinah Shore Philip Johnson Peggy Lee Singer /Songwriter Singer Architect
Jesse Jackson Libby Riddles Peter Ueberroth Founder of National World Champion Commissioner Rainbow Coalition Sled Dog Racer of Baseball
i a Roy Clark Bo Diddley Eartha Kitt Entertainer Singer /Songwriter Singer /Actress
Robert Waterman Joseph Papp Malcolm Forbes of Producer of Publisher Co-Author Search NY Shakespeare Forbes Magazine "In of Excellence" Festival
Marie Osmond Phil & Steve Mahre Tom Brokaw Entertainer Olympic Medalists NBC News
Mary Kay Joe Frazier Gloria Steinern Chairman of the Board Former Heavyweight Editor of MS. Mary Kay Cosmetics Champion Magazine
Norman Lear Studs Terkel Producer/ Writer Historian
Rev. Theodore 1 Cesar Chavez Robert K. Hesburgh Jarvik, M.D. President of President of Inventor of Notre Dame Univ. United Farm Workers of America Jarvik -7 Heart
Daniel J. Travanti Judy Blume Dr. Benjamin Spock Actor Author HOW TO GET ADVERTISERS
Eduard 111. Kenneck Loretta IN Lynn MINUTES. lI Scn:nor Entertainer In September, the USA will celebrate the 200th Anniversary of the United States Constitution. Joe Green At USA Network, Ex -Pro Football Player we're ready to help you join in that celebration with USA Minutes. Well -known Americans, each repre- senting his or her state, accepted our Philip Glass Pam Shriver Composer Tennis Player invitation to share their feelings about the USA. And now, all fifty USA Minutes are available to you. Free. Alice Walker It's a way of sharing our pride. Author of A "The Color Purple" way of letting you share with your sub- scribers fifty great visions of what our country stands for. And a way for you Bob Kerry James Lovell to generate new revenue with unique Gov. of Nebraska Former Astronaut local sponsorship opportunities. Fifty 30- second spots featuring great Americans, ready to be packaged with Steve Allen the advertising message of your local Comedian /Author/ Composer clients. As paid sponsorships or as a pub- lic service, you'll air your USA Minutes with pride. Carl Bernstein Pearl Bailey Journalist Entertainer To get your complete package in time for the nationwide Constitutional cele- bration, call USA's Affiliate Marketing -it Department at (212) rioN 408 -9196 or your Brent Musburger Affiliate Relations Regional Office. And CBS Sports be sure to call by June 5th. Because letting an opportunity like this slip by Waylon Jennings Andy Williams would be, well, unconstitutional. Singer /Songwriter Singer
Dianne Feinstein Mayor of San Francisco USA NETWORK AMERICA'S ALL ENTERTAINMENT NETWORK B.B. King Mike Farrell At V Helauons Regnmal OU¡cs: Lantern - Iretsy Dirnbcrger (212) 408 -9170. Musician Central Actor /Producer - Carolyn McCrory (313) 644 -5413, Western - Barbara Kvbach (213) 277 -0199 the promotional and programers of systems. Just as your cable system. Given have made a good business of doing that for programs sta- use their most popu- resources and ratings clout broadcast generations, and they still do it better than the broadcast networks audiences for oth- tions can offer, it makes good sense not only anyone else. With a little cooperation, they lar shows to create lead -in network affili- to carry their signals but also to promote help you do it, too. er programs, highly viewed can viewers to them to the fullest extent. U Cable operators today are distributors of ates and independents can bring
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General Instrument tacilitles, San May 19- Virginia Public Radio Association quarterly board of directors. Indicates new entry Pam Bailey. (703) 549 -6990. meeting, market strategy session. Holiday Inn South, Diego. Information: 1 r (703) 568 -6221. Charlottesville, Va. Information: May 21-Federal Communications Bar Association week MacAllister, chairman and This May "Networking Mixer." sponsored by American luncheon. Speaker: Jack 19- Marriott. Washington. Infor- May 17- 20-Nario,al Cable Television Association Women in Radio and Television. southern California CEO. US Vkst. Washington Amer- Reilly (202) 429-7285. annual convention. Theme: "Television Serving chapter, with Women in Communications and Holly- mation: Patricia Center, Las Vegas. Press Club, Los ica." Las Vegas Convention wood Women's Press Club. Hollywood May 21-Illinois Broadcasters Association sates Cen- Angeles. Information: (213) 669 -1936. hotel, Peoria. Ill. May 17- 20- CBS -TV annual affiliates meeting. seminar. Pere Marquette and COMM rRica- tury Plaza. Los Angeles. May 19- Satellite Broadcasting May 21-Massachusetts Broadcasters Association Association of Broadcasters tiara Association meeting of software/programer spring seminar. Natick Hilton hotel. Natick, Mass. May 17-20--National group. Las Vegas Hilton. Las Vegas. Information: Pam models for management seminar for radio. Henry VIII Broadcast Association for 429 Bailey. (703) 549-6990. May 21-22-National Inn, St. Louis. Information: (202) -5420. Affairs Northeast regional conference. by American Community videodisk design /pro- May 19.21 -Media seminar sponsored Sheraton, Hartford, Conn. May 17-21- Nebraska basic Colony Square, Net - Association of Advertising Agencies. duction workshop, sponsored by Nebraska ETV Atlanta. r work /University of Nebraska -Lincoln. UN campus, 1 Lincoln, Neb. Information: (402) 472-3611. May 20-"Media Without Frontiers: A Global Phenom- Also in May enon?" sponsored by International Advertising Fed- May 18-Satellite Broadcasting and Communica- May 25- 28- Canadian Satellite User Conference, educa- eration. Speakers include Right Honorable Lord Cock - tions Association meeting of information and sponsored by Telesat Canada, private commercial cor- 402. Alexan- field, Commission of the European Communities. and tion group. 801 North Fairfax Street, suite poration which owns and operates Canada's Anik sat- 549 -6990. Robert James, McCann -Erickson Nbrldwide. Modera- dria, Va. Information: Pam Bailey (703) ellites. Theme: "Directions for the Future." Ottawa Con- tor: John Eger, Global Media Commission chairman. (617) 727- and gress Center, Ottawa, Canada. Information: May 18 -"The XYZ's of Advertising Compliance St. Regis hotel. New York. Information: (212) 557 -1133. seminar sponsored by American Ad- 0062. Negotiations," Deadline for entries in Houston Association Federation. Nomen§ National Republican May 20- "Gambling in America: Where Are the Lot- vertising of Radio Broadcasters annual A.I.R. (Achievement in May 28-27- Club. New York. Taking Us ?" conference for journalists spon- Radio) Awards. Information: (713) 621 -9401. teries lun- sored by Washington Journalism Center. Watergate May 18-- Cerder for National Policy newsmaker May 20 New Frontier of Television News," lun- hotel, Washington. Information: (202) 331 -7977. cheon. Speaker: Larry Grossman, president. NBC -"The House cheon speech by Norman Fein. senior executive pro- News, on network coverage of 1988 elections. Teleconnnunications Financial Rainbow Programing's News 12 Long Island. May 26.29- Public Budget Committee Hearing Room, Cannon House Of- ducer. Association annual conference. The 546- 24 -hour local TV news service, sponsored by National Management fice Building, Washington. Information: (202) South Mountain, Phoenix. Information: (803) Academy of Television Arts and Sciences. New York Pointe at 9300. Copacabana, New York. 799 -5517. annual meet- chapter. May 18- 21-Pacific Mountain Network annual JCPenney- Missouri Television (303) Broadcasting and Cononunica- May 26-29 -Fifth ing. Kona Surf hotel. Kona, Hawaii. Information: May 20.21 -Satellite by University of Missouri -Co- earth group meeting and meeting of Workshop, sponsored 980 -1411. tions Association
Engineers 22d annual television confer- Television Associ- Television May 17-20-National Cable ence. Opryland hotel, Nashville. Future meeting: Vegas Convention JVL ation annual convention. Las Major eettings Feb. 3-4, 1989, St. Francis hotel, San Francisco. Las Vegas. Future meeting: April 30-May 3, Center, Jan. 30 -Feb. 3, 1988-National Religious Broad- 1988, Los Angeles Convention Center. Association of Broadcasters. Anaheim Convention casters 44th annual convention. Sheraton Washing- May 17- 20-- CBS -TV annual affiliates meeting. hotels, Washington. Fu- Center, Anaheim, Calif. Future meetings: Sept. 14- ton and Omni Shoreham Century Plaza, Los Angeles. 1, 1989, and Jan. 27- 17, 1988, Washington; Sept. 13 -16, 1989, New Or- ture meetings: Jan. 28-Feb. affiliates meet- and Omni May 31-June 2 -NBC -TV annual leans; Sept. 12-15. 1990, Boston, and Sept. 11 -14 31, 1990, both Sheraton Washington ing. Century Plaza, Los Angeles. (tentative), 1991, San Francisco. Shoreham. Washington. sponsored June 6-9--American Advertising Federation an- Oct. Atlantic Cable Show. Atlantic City Con- Feb. 17-19, 1988 -Texas Cable Show, 6-8- Conven- nual convention. Buena Vista Palace hotel, Orlan - vention Center, Atlantic City, N.J. Information: (609) by Texas Cable Television Association. do, Fla. 848 -1000. tion Center, San Antonio, Tex. 25th an- June 9-11-ABC-TV annual affiliates meeting. Oct. 18.21-Association of National Advertisers Feb. 26- 29,1988-- NATPEInternational Convention Cen- Century Plaza, Los Angeles. 78th annual convention. Hotel del Coronado, Coro- nual convention. George Brown Houston. June 10-13--American Women in Radio and nado, Calif. ter. convention. Beverly Hilton, April 9-12, 1988- National Association of Broad- Television 36th annual 31 -Nov. Society of Motion Picture and Oct. 4- annual convention. Las Vegas Con- Los Angeles. Television Engineers 129th technical conference casters 66th vention Center, Las Vegas. Future conventions: Las June 10.14-Broadcast Promotion and Market- and equipment exhibit. Los Angeles Convention Vegas. April 29 -May 2, 1989; Atlanta, March 31- ing Executives /Broadcast Designers Association Center, Los Angeles. Future conferences: Oct. 14- April 3, 1990; Las Vegas, April 13 -16, 1991; Las 31st annual seminar. Peachtree Plaza, Atlanta; 19, 1988, Jacob K. Javits Convention Center, New Vegas, April 11 -14, 1992, and Las Vegas, May 1-4 June 8 -12, 1988, Bonaventure, Los Angeles, and York, and Oct. 22 -27, 1989, Los Angeles Conven- (tentative). 1993. June 21 -25, 1989, Renaissance Center, Detroit. lion Center. April 10-12, 1988-Cabletelevision Advertising 11 -17 -15th Montreux International Televi- Nov. 11- Television Bureau of Advertising 33d June 13- seventh annual conference. Waldorf-As- and Technical Exhibition. Mon- meeting. Atlanta Marriott. Bureau sion Symposium annual York. by toria, New treux, Switzerland. Dec. 2-4-V stern Cable Show, sponsored Financial Manage- Television Administration Television Association. Anaheim AprII 17 -20, 1988 -Broadcast Aug. 18-19-Cable California Cable annual meeting. Hyatt Regency Marketing Society 14th annual meeting. Fair- Convention Center, Anaheim, Calif. ment Association and Orleans. Future meeting: April 9 -12, 1989, mont hotel, San Francisco. New Jan. 8- 10,1988- Association of Independent Tele- Anatole, Dallas. sponsored Loews Aug. 30-Sept. 1-Eastern Cable Show, vision Stations annual convention. Century Plaza, Association of Ad- Television Association. Mer- May 18-21, 1988- American by Southern Cable Los Angeles. Future convention: Jan. 4-8, 1989, 70th annual convention. Green- Mart, Atlanta. Future meeting: Sept. 7-9, vertising Agencies chandise Century Plaza, Los Angeles. White Sulphur Springs. W Va. 1988. brier, Jan. 23-25, 1988 -Radio Advertising Bureau's News Directors As- Sept. 23-27, 1988 International Broadcasting Sept 1.4- Radio-Television Managing Sales Conference. Hyatt Regency, Atlan- - Exhibition sociation international conference. Orange County Convention. Metropole Conference and ta. Brighton Center, Brighton, Convention Center, Orlando, Fla. Center, Grand hotel and 1988 Motion Picture and England. Sept. 9-12-Radio '87, sponsored by the National Jan. 29-30, -Society of
Broadcasting May 18 1987 30 All Hours are not the same. In today's marketplace, the differences are real and measurable - and can be counted in dollars and cents. That's what makes T.J. Hooker an undeniable value.
Ti. Hooker The Hour COLUMBIA/EMBASSY TELEVISION A unii of O ó5;1444Na Telecomm Sympo- annual ShowBiz Expo, exposi- June 7-9-- Houston Space and lumbia School of Journalism. UM campus, Columbia, May 30-June 1 -Fourth Telecomm Inc. and Nation- conference for film and video professionals. sium, hosted by Space and Mo. Information: (314) 882-7771. tion and Programing Co-Op. Albert Thomas Con- Los Angeles Convention Center. Information: (213) al Satellite Institute, Houston. Information: (713) 225 -1950. May 26-June 8- -Sixth annual Film 8 Video 668-1811. vention Center, by American University School ofCommu- Banff sponsored Summer Consumer June 7- 13- Eighth Banff Television Festival. AU campus, Washington. Information: (202) May 30-June 2- International Information: (403) nication. by Electronics Indus- Park Lodge, Banff, Alberta, Canada. 885 -2080. Electronics Show, sponsored Association. McCormick East, Chicago. Informa- 762 -3060. Arts and tries May 27-National Academy of Television tion: (202) 457 -8700. "The Sports Conference," to bring together luncheon featuring David June 8-9- Sciences, New York chapter, and sellers of sports, sponsored by Newsier Group. Copa- May 31-June 2-NBC -TV annual affiliates meeting. buyers Poltrack, VP- research, CBS/Broadcast sports marketing company Speakers include Century Plaza, Los Angeles. Sports, cabana New Ybrk. Art Watson, president, NBC Sports, and Phil Guaras- Federation of Community General Mo- May 27- "Programing: Who Controls It Now ?" second May 30-June 4- National cio, executive VP- advertising services, "Television in Crisis ?" spon- Broadcasters public radio RF transmission training tors. Sheraton Center, New York. Information: (212) in series of three forums on Public Broadcast- sored by National Academy of Television Arts and seminar, funded by Corporation for 213 -1100. Robert Chan- ing. Clarion hotel, New Orleans. Information: (202) Sciences, New York chapter. Panelists: NBC -TV annual promotion executives NBC's 1986; James Miller, 797 -8911. June 8.10- dler, former managing editor, conference. Peachtree Plaza, Atlanta. Showtime; David Salzman, Lorimar -Telepictures, and meeting, "Ca- Joel Segal, Ted Bates Inc. Mark Goodson Theater, New June 9 -New York Women in Cable the Block." York. Information: (212) 765-2450. ble's Class of '87: The New Channels on June HBO Media Center. New York. Information: Beth Ara- "Prime Time Television: This Year and Next - May 27- in Broadcast ton, (212) 661 -6040. to Anything Goes," luncheon June 1- Deadline for entries National ...From Status Duo Affairs community ser- Poltrack, VP- research, CBS/Broad- Association for Community June 9.11- ABC -TV annual affiliates meeting. Cen- speech by David recognizing excellence in sponsored by National Academy of Tele- vice awards competition, tury Plaza, Los Angeles. cast Group, categories: total station projects on vision Arts and Sciences, New York chapter. Copaca- two broadcast of New community concerns and PSA's. Information: Connie June 9.11- International Radio Festival bana, New York. (June 11) of award win- Allen, public affairs director, W4/Y--TV, 801 Wary Street, York, including presentation for radio advertising May 27 -Fourth annual Center for Communication Portsmouth, Va.. 23704; (804) 393 -1010. ners in its worldwide competition luncheon. Recipient: Katharine Graham, chair- programing. Sheraton Center hotel, New York. In- award for Public Radio," North and Guest speaker: John Chan- June 1- -Pulling Together (914) 238-4481. man, Washington Post Co. sponsored by formation: News commentator. Plaza hotel, New York. Carolina Public Radio Conference, cellor, NBC Public Telecommunica- June 9-13--Development Exchange workshops and Information: (212) 930-4878. North Carolina Agency for Public Radio Advisory Com- seminars, sponsored by partnership of 225 public ra- tions, North Carolina marketing May 27-Washington Metropolitan Cable Club lun- mittee and State of North Carolina. Velvet Cloak Inn, dio stations, for public radios development, Fairmont hotel, Dallas. Infor- cheon meeting. Speaker: Ralph Roberts, president, Raleigh, N.C. and management people. Comcast Corp. Washington Marriott, Washington. mation: (202) 783 -8222. June Northern Calçfornia Broadcasters Associ- Are the Lot- 3- Broadcasters May 27- 28- "Gambling in America: Where ation luncheon. Speaker: Dick Orkin, radio personality June 10-Houston Association of Radio spon- Westin teries Taking Us ?" conference for journalists Trader Vics, San Francisco. Achievement in Radio Awards presentation. Center. Watergate Houston. Information: (713) 621 -9401. sored by Washington Journalism of WNYC Galleria, Information: (202) 331 -7977. June 3- "What's Behind the Dynamic Growth hotel. Washington. Ex- in Course," sponsored by in Employment and Programing Opportunities, June 10- "Basics Cable televi- Tme -Life Building, New May 27- 29-Prix Jeunesse Munchen, children's panding Air Time and Audience," luncheon speech by New York Women in Cable. Informa- (212) 304 -3152. sion seminar. Bayerischer Rundfunk. Munich. Mary Perot Nichols. director, WNYC-AM -FM -TV New York. Information: Katie Immesberger, tion: (089) 59-00-20-58. Academy of Television York, sponsored by National June 10-New comment deadline on internal FCC New York chapter. Copacabana, May 27.30- International Television Association Arts and Sciences, studies that appear to undermine rationale for proposal York. use. 19th annual international conference and presentation New to reallocate UHF TV spectrum for land- mobile Linda Eller - of broadcasters to of Golden Reel Awards. Keynote speaker: June 3-4 -10th annual Contemporary Copyright and Comments also due on requests Hilton, pending inquiry bee. co-host. ABC's Our World. Washington Proprietary Rights Issues Institute, co-sponsored by defer reallocation of UHF -TV channels Washington. Information: (214) 869-1112. Prentice Hall Law & Federal Bar Asso- into effect such action might have on broadcast high- with U.S. Copyright Office. U.S. definition Wand to launch notice of inquiry on impact May Edward R. Murrow Brotherhood Awards an- ciation in cooperation 28- in Madison Building, Washington. In- of HDTV on local broadcast services. nual luncheon, sponsored by Cinema/Radio/TV unit Copyright Office of B'nai B'rith. Awards (categories include Wand ra- formation: 1 -800- 223-0231. June 10-13- American Women in Radio and Televi- finest in Hilton, Los Ange- dio. national and local) offer "recognition to the June Missouri Broadcasters Association spring sion 36th annual convention. Beverly pro- 4-7- television and radio news production that best meeting. Rock Lane Lodge, Branson. Mo. les. motes human understanding and good relations for Families and Televi- June 10-14-31st annual Television Programing Con- among people." Guest speaker: Ted Turner, chairman June 5-7-National Council Santa Barbara Biltmore, Santa ference. Disney brld, Orlando, Fla. Information: (904) and president, Turner Broadcasting System. MC: Mary sion annual conference. (213) 876-5959. 432-8396. Alice Williams. Marriot Marquis. New 'brk. Information: Barbara, Calif. Information: Ex- (212) 686-3199 or (212) 247 -1515. June 5-7- "Competitiveness and the American Econo- June 10-14-Broadcast Promotion & Marketing for journalists sponsored by Founda- ecutives /Broadcast Designers Association annual May 28-30-Television Bureau of Advertising sales my" conference and funded by seminar. Peachtree Plaza, Atlanta. Information: (212) staff meeting. Stouffer hotel, White Plains, N.Y tion for American Communications grant from Gannett Foundation. Hyatt Regency Dear- 757-7232. Foundation man- May 28.31-NATPE Educational born, Detroit. Information: (213) 851-7372. Association 33rd an- program executives. University of June 11 -13 -Iowa Broadcasters agement seminar for media Holiday Inn, West Des (212) 949 -8890. June 8-Los Angeles Black Media Coalition nual convention. University Park Colorado at Boulder. Information: Con- conference, "In Touch with Tomorrow." Stouffer Moines, Iowa. for Film May 3631- "Nuts and Bolts of Screenwriting course hotel, Los Angeles. International Television co- sponsored by American June 11 -17 -15th Montreux and Television," workshop Federation annual and Technical Exhibition. Montreux, Film Institute and New School. New Dramatists, New June 6-9-American Advertising Symposium. Vista Palace, Orlando, Fla. Switzerland. York. Information: Lockie Chapman, (800) 221 -6248. convention. Buena June 12-Arizona Cable Television Association mid- year meeting. Days Inn. Flagstaff, Ariz. June 12-14-Chesapeake Associated Press Broad- casters' Association annual convention /awards ban- quet. Dunes Manor hotel, Ocean City, Md. June 12-14- "Economic Redevelopment in Colora- do," conference for journalists co-sponsored by Foun- to Broadcasters dation for American Communications, Gates Founda- A Constructive Service tion, Denver Post and KCNC -TV Denver. Cheyenne Industry Mountain Inn. Colorado Springs. Information: (213) and the Broadcasting 851 -7372. June 14-18- Jefferson -Pilot Data Services customer conference. Speakers include Thomas Leahy. presi- dent, CBS Television Network; Phil Jones, VP- general manager, KCTV(TV) Kansas City, Mo., and chairman of CBS affiliates board; Preston Padden, president Asso- ciation of Independent Television Stations, and Roger HOWARD E. STARK Rice, president, Television Bureau of Advertising. Pea- body hotel. Memphis. Information: (901) 348-3544. .Nvdin Brokers -Consultant. June 14-17 -Southern Educational Communications 10022 (212) 355 -0405 Marriott Har- 575 Madison Avenue New York, N Y Association spring planning conference. bor Beach Resort. Fort Lauderdale, Fla. June 14- 17- National Association of Broadcasters
Hroadcas:1"g May 18 Illl 32 Found for pound, Sony formulation, which delivers astonishing picture quality higher stability and opti- videotape is the toughest mum S/N ratio. you can buy. Amazingly enough, Vl -K also has the lowest headwear rate of any major one - One word sums up everything we tried inch videotape. Our efforts have benefitted to achieve with VI -K one -inch videotape: BCT Betacam® and the BRIC U -matic® video- durability. cassettes, too, with trouble -free still It was perfected for the frame editing, totally reliable world where rugged depend- repeated playback and worry-free ability counts every bit as much long-term storage. as dazzling picture quality. So, after all, Sony professional Its strength comes from videotape is just like any other a truly tough, cross -linked Sony: standard- setting video binder system, a very and audio with a "tough as strong adhesive base film nails" reputation. Thats why and our carbon black anti- it's the only videotape you static back coating. can treat like a Sony. This durable founda- tion protects an ultrafine SONY Vivax`" magnetic particle THE ONE AND ONLY
t 1986 Sony Corporation of America. Sony Vtvax, Betacam, U -matic and The One and Only are trademarks of Sony models for management seminar for radio. Adams June 20-22 -Georgia Association of Broadcasters June 3814th annual daytime Emmy Awards, jointly Mark hotel, Charlotte, N.C. Information: (202) 429- 53rd annual convention. Peachtree Sheraton confer- sponsored by National Academy of Television Arts 5420. ence center, Peachtree City, Ga. Information: (404) and Sciences and Academy of Television Arts and Sci- 993-2200. June 15 -New deadline for comments on FCC pro- ences, to air on ABC -N live from Sheraton Center, New York. ceeding (MM Docket 87 -7) proposing relaxation of pro- June 21 -26- Leadership Institute for Journalism and visions of broadcast multiple ownership rules. FCC, Mass Communication Education, conference spon- Washington. sored by Gannett Center for Media Studies. Gannett O June 15.17 -Sales seminar for account executives, Center, Columbia University, New York. Information: July sponsored by Television Bureau of Advertising and (212) 280 -8392. July Deadline for entries in 011ie Awards for out- Washington. Information: Barbara 1- Sterling Institute. June 22- Comments due in FCC proceeding (Gen. standing American television programing for children, (212) 486-1111. Zeiger, Docket 87 -25) aimed at building case against cables sponsored by American Children's Television Festi- June 15- 17- International Videotex Industry Exposi- compulsory copyright license. Comments also due in val. Information: Valentine Kass, (312) 390 -8700. FCC tion and Conference, sponsored by Videotex Industry proceeding (Gen. Docket 87 -24) considering rein- July 2 -14th annual Daytime Emmy Awards (ABC -N). Sheraton Center hotel, New York. Informa- stitution of syndicated exclusivity rules. Association. sponsored by National Academy of Television Arts tion: (703) 522 -0883. June 23-Washington Metropolitan Cable Club lun- and Sciences, jointly presented by Academy of Televi- cheon. Speaker: Bill Grimes, president, ESPN. Wash- June 15.30-American Pilm Institute second TV writ - sion Arts and Sciences. Waldorf- Astoria, New York. ers' summer workshop. AFI campus, Los Angeles. In- ington Marriott, Washington. July Comments due in FCC proceeding (MM formation: (213) 856 -7743. 7- June 23-26- National Association of Broadcasters Docket 87 -6) considering use of synchronous transmit- June 16- Electronic Media Marketing Association board of directors meeting. NAB headquarters, Wash- ters to extend coverage of AM stations. Yale New \brk. Information: (203) 625- ington. meeting. Club, July 10-14- Television Programing Conference, 0101. June 23- 26-National Broadcast Editorial Associ- sponsored by group of television program executives June 16- 20- Beijing 87, first international business, ation annual convention. Seattle Sheraton 8 Towers, and syndicators. Disney Nbrld, Orlando, Fla. Informa- media and advertising conference, sponsored by Na- Seattle. tion: Diane Appleyard, (904) 432-8396. tional Advertising Association for Foreign Economic June 24- National Academy of Television Arts and July 12-15-New York State Broadcasters Associ- Relations and Trade and South Magazine, London. Sciences, New York chapter, luncheon, featuring Law- ation's 26th executive conference, including Fred Great Hall of the People, Beijing. Information: Carolyn rence Freiberg, president, MCA Broadcasting. Copa- Friendly (Columbia University)/Arthur Miller (Harvard Nicholson, (212) 682 -8714. cabana, New York. University) Columbia University seminar on "Broad- June 17- International Radio and Television Society June 24-New York Women in Cable "Basics in Ca- casting and the Constitution." Sagamore Resort hotel, annual meeting and "Broadcaster of the Year" lun- ble Course." HBO Media Center, New York. Informa- Lake George, N.Y. cheon, honoring late William B. Williams, long -time tion: Katie Immesberger, (212) 304-3152. July 12.16- Technology studies seminar, sponsored New York radio personality. Waldorf-Astoria, New York. June 24-26 -Media seminar sponsored by American by Gannett Center for Media Studies. Gannett Center, June 17-American Women in Radio and Television, Association of Advertising Agencies. Helmsley hotel, Columbia University, New York. Information: (212) 280- Washington chapter, meeting, 'Mbmen as Managers." New York. 8392. National Association of Broadcasters, Washington. June 24-28--Florida Association of Broadcasters an- July 12-17- National Association of Broadcasters June 17- "Blueprint for Success," television broad- nual meeting. PGA Sheraton. Palm Beach, Fla. management development seminar for radio. Universi- cast acquisition seminar sponsored by National Asso- ty of Notre Dame, Notre Dame, Ind. Information: (202) ciation of Broadcasters. Ritz -Carlton hotel, Boston. In- June 25- "Employment: How Bleak Is the Picture ?" 429 -5405. formation: (202) 429 -5362. last in series of three forums on "Television in Crisis ?" sponsored by National Academy of Television Arts July 15- Deadline for replies to FCC proceeding (MM June 17- Television, Radio and Advertising Club of and Sciences, New York chapter. Mark Goodson The- Docket 87 -7) proposing relaxation of provisions of Philadelphia annual creative awards gala. Adams ater, New York. Information: (212) 765 -2450. broadcast multiple ownership rules. FCC, Náshington. Mark hotel, Philadelphia. June 25-28- American Meteorological Society 17th July 16- National Federation of Local Cable Pro- June 17-New York Women in Cable "Basics in Ca- annual conference. Nugget, Sparks (Reno). Nev Infor- gramers awards banquet for winners of 10th annual ble Course." HBO Media Center, New York. Informa- mation: (617) 227-2425. Hometown USA Video Festival. Chicago. Information: tion: Katie Immesberger, (212) 304 -3152. (202) 544 -7272. June 26-Radio-Television News Directors Founda- June 17 -19 Engineering Society second re- July for Producers, Writers Direc- -Audio tion conference with Society of Professional Journal - 16- Caucus and gional convention. Tokyo. Information: (212) 661 -8528. ista, Hyatt Regency, Washington. tors third annual general membership meeting. Cha- sen's, Los Angeles. June 18- Federal Communications Bar Association luncheon. Speaker: FCC Chairman Dennis Patrick. July 16-18- Colorado Broadcasters Association sum- Washington Marriott, Washington. Information: Patricia rrata mer convention. Beaver Run, Breckenridge, Colo. Reilly, (202) 429 -7285. July 16-18- National Federation of Local Cable Pro- June 18- National Academy of Television Arts and gramers national convention. Chicago Hilton, Chicago. luncheon, featuring Rog- Information: Sciences, New York chapter, Contrary to report in May 11 issue, Nell (202) 544 -7272. er Colloff, VP- general manager, WCBS-TV New York. 17- Copacabana, New York. Derrough, former CBS -owned televi- July 19- Louisiana Association of Broadcasters sion station division president, will have radio -television management session. Lafayette Hil June 18.19 -"The Broadcasting/Cable Interface," ton, Lafayette, La. seminar sponsored jointly by Federal Communica- no direct responsibility for TV station op- July 17- tions Bar Association and BROADCASTING. Four Sea- erations in his new job as executive vice 19- Oklahoma Association of Broadcasters sons hotel, Washington. Information: Patricia Vance, president annual summer meeting. Lake Murray Lodge, Ard- of Gillett Broadcast Services. more, Okla. Information: (405) 528-2475. (202) 659 -2340. Derrough said that while he will contrib- July 20-22-New England Cable Television Associ- June 18.19- National invitational conference on mi- ute in any way he can, his role in com- norities and communications, sponsored by Howard ation annual convention. Keynote speaker: Former pany has yet to be defined beyond House University School of Communicaticms and University Speaker Tip O'Neill. Dunfey Hyannis hotel, Hyannis, of Texas at Austin College of Communication. How- serving as president and general man- Mass. ard Inn, Washington. Information: (202) 636 -7491. ager of KSBY-TV San Luis Obispo, Calif. July 21- 23-Florida Cable Television Association annual hotel, June 18-19 -Texas Association of Broadcasters Ra- Also, picture of Derrough was actually convention. Bonaventure Fort Lauder- dale, Fla. dio Day. Austin, Tex. Information: (512) 459-0656. photo of Joseph Reilly, president and June 18- 20-Maryland/District of ColumbiolDela- executive director, New York State July 21 -24 -Cable press tour, in conjunction with Tele- vision ware Broadcasters Association annual convention. Broadcasters Association. Correct pho- Critics Association. Century Plaza, Los Ange- les. Sheraton Fontainebleau, Ocean City, Md. tos of both appear below July June 18-20-Conference on minorities and communi- 24.26 -South Carolina Broadcasters Associ- cations, sponsored by Howard University School of ation summer convention. Radisson hotel, Myrtle Communications and University of Texas at Austin Beach, S.C. College of Communication. Howard campus, Wash- July 24-28-National Federation of Community ington. Information: (202) 636-7491. Broadcasters public radio training conference. Clarion June 18-21-Third annual NATPE Production Confer- hotel, Boulder, Colo. Information: (202) 797 -8911. ence. Opryland hotel, Nashville. Information: (212) July 25-27-NBC press tour, in conjunction with Televi- 757 -7232. sion Critics Association. Century Plaza, Los Angeles. June 18-21- Investigative Reporters & Editors na- July 26-28- California Broadcasters Association tional conference. Arizona Biltmore, Phoenix. Informa- summer convention, celebrating CBAS 40th birthday. tion: (314) 882 -2042. Keynote speaker: FCC Commissioner Dennis Patrick. June 18- 2829th American Film 8 Video Festival, Hyatt Regency, Monterey, Calif. Information: (916) 444- sponsored by Educational Film Library Association. 2237. Vista International, New York. Information: Sandy Man - July 28- Television Critics Association Day, with pre - delberger, (212) 227-5599. Derrough Reilly _,.:Uuon of TCA awards. Century Plaza, Los Angeles.
Broadcasting May 18 1987 34 Katz American Television
Setting Goals Monitoring Performance Producing Sales Results for major market affiliates
Katz. Katz Stations. The best.
T p.: , , r I : July 29-31 -PBS press tour, in conjunction with Televi- broadcasting's future. Its very existence, sion Critics Association. Sheraton Redondo Beach, Re- August however, is threatened by the fact that im- dondo Beach, Calif. portant organizations, like BROADCASTING Deadline for entries in Critics Award on sex- July 30- Aug. 1.3 -ABC press tour, in conjunction with Televi- Magazine and the IRTS tend to ignore it. I ual content in the media, sponsored by Centerfor Pop- sion Critics Association. Sheraton Redondo Beach, Re- question why would a ulation Options. Information: (818) 766 -4200. dondo Beach, Calif. IRIS put together panel on such a key question facing broad- cast journalism today without including re- presentatives of radio. I question why
1 BROADCASTING would publish a story on the panel without, at the very least, pointing out elm l-CC that radio has problems, too, but that the (opç IRTS did not (presuming they did not, I wasn't there), address that segment of the industry. I have no quarrel with the quality of Clear course communities across the nation. In addition, the Congress in recent years has demonstrat- the panelists. They are standout individuals. ed its confidence by steadily increasing pub- Would it not have made sense to include EDITOR: When considering the current con- some from radio? -Louis C. Adler, presi- troversy over obscenity in broadcasting lic broadcasting appropriations. and radio unques- dent, Eagle Media Productions Ltd., North coupled with the tone of Congressman Ed- Public television public tionably have added an Salem, N.Y. ward Markey's comments as related in your important dimension May 4 editorial, the course of broadcasters to American life. In the same issue of BROADCASTING, in a on page 100 should be obvious. We either engage in a fact, story No press fan good dose of level- headed self-evaluation points up the recognition gained by public and some self- imposed regulation on the part television programing in the recent Peabody EDITOR: Gary Hart could have very easily of the managers and personalities involved, awards presentation: "Peabody honors its salvaged his presidential quest and cast as- winners of or people like Mr. Markey are going to do it /CBS, public broadcasters top list persions on his press nemeses at the same for us. honorees." Robert MacNeil of public broad- time by doing one simple thing: announcing If they ever lower the regulatory boom on casting's MacNeil/Lehrer NewsHour, on re- his firm intention to remain in the race last us again, it won't be because of public con- ceiving the Taishoff Award earlier this year, Friday (May 8). With Ted Koppel, et al., cern over comparative renewal, the fairness said: "By celebrating our program..., you announcing Hart's all- but -certain political doctrine, duoploy rules, or some technical are also celebrating the existence and viabil- demise the night before, the ex- senator mumbo jumbo the public doesn't understand ity of public television." would have shown the media to be of dubi- or even care about. It will be because of We should not overlook the valuable les- ous credibility by doing precisely the oppo- which we something everybody understands like a sons have learned in CPB's short site of what the electronic and print "ex- dirty word. 20 -year history. We can use that foundation perts" forthrightly predicted he would. The line between funny innuendo and bla- as a basis for building and fine- tuning our Hart's "golden moment" could have come tent smut is not so fine that people of reason- role in public broadcasting over the next 20 with one terse comment: "If the press was so able judgment cannot tell the difference. I'd years. CPB is not broke. I believe a constitu- incorrect on my future in this campaign, say that if the managers and personalities ency of more than 100 million viewers of how plausible are any of their other observa- who insist on crossing the line had their public television and more than IO million tions of me ?" names on the license they might modify their listeners to public radio would agree.-How- The logic of such a statement is highly ard Gutin, acting thinking. -Alan Beck, vice president, chairman, board of direc- valid, and with its utterance a heretofore Broadcasting Group Operations, Brill Me- tors, Corporation for Public Broadcasting, promising political career could have been dia Co., Evansville, Ind. Washington. preserved. It does seem, though, that the smoke -filled back rooms of party headquar- ters have been supplanted by the innuendo - Public defender Lest we forget filled back rooms of news headquarters. In the interest of fairness, let us not be EDITOR: Your May II editorial, "If CPB's EDITOR: A comment, if I may, on your April surprised if the very private lives of commu- broke, fix it," casts public broadcasting gen- 27 story on the IRTS seminar on the "chang- nications industry personalities are revealed erally and the Corporation for Public Broad- ing economics of news." As a recent past in the current congressional hearings on the casting particularly in an inaccurate light. president of the Radio- Television News Di- state of network news. After all, doesn't the You lament public broadcasting's lack of a rectors Association, one of my major goals public have a right to know where Ted Kop- reliable constituency, overlooking the influ- was to attempt to put the "R" back into pel spends his nights after Nightline ? ence of its immensely diverse audience, RTNDA. Radio has its problems today, but it - Timothy Marsh, Moreno Valley, Calif. whose membership dollars ensure that its exists and it's vibrant and potentially healthy distinguished programing is available in and, unquestionably, is an important part of Two sides
EDITOR: The latest activity surrounding the R.A. Marshall & Co. fairness doctrine and resulting First Amend- /\ ment issue is like watching someone trying
Broadcasting May 18 1987 36 Katz Continental Television
Identifying Opportunities Setting Strategies Producing Sales Results for network affiliates in medium and smaller television markets
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TOP OF THE WEEK Cable industry heads to Las Vegas on a roll Improved marketing and programing, ing and the greater awareness among con- period of 1986. rate deregulation are being reflected sumers of what cable has to offer. According to A.C. Nielsen, basic subscri- in healthy subscriber gains for "Everybody's doing better," said J. Wil- bership jumped 584,000 to 42.8 million be- both cable operators and programers liam Grimes, ESPN president and chief ex- tween November 1986 and February 1987, ecutive officer. "That's why more people are as compared to 517,000 over the same peri- how well the op- "It's really an extraordinary situation." said subscribing to cable." Cable operators, he od a year earlier. Precisely Ed Bennett. executive vice president. Via- said, are "doing a better job of continuing to erators have done so far this year will not be issues its May subscrib- corn Cable, as he prepared for the National build cable and, more important, packaging known until Nielsen Cable Television Association convention in and pricing cable so it's more consumer er count early next month. Las Vegas this week. "It seems like all our friendly." And, he said, the basic cable net- According to BROADCASTING'S survey, cable services posted best dreams are coming true right now." works are "working very hard to improve most of the major basic the Bennett was speaking for Viacom, but. their programing" and advertising. double -digit percentage increases over The judging from the operators and programers The MSO's BROADCASTING spoke with past six months (see chart, page 41). contacted by BROADCASTING last week. he all reported strong first quarters. ATC, for group was lead by the Discovery Channel, could have been speaking for the industry. instance. the nation's second largest MSO, which jumped 71%, and MTV Networks' Other strong per- Nearly all are coming off several months of said it gained around 65,000 basic subscrib- VH -1, which rose 38 %. extraordinary and unexpected growth in sub - ers and 38,000 pay units during the first formers: The Weather Channel (23 %), CNN and scribership. And. in the case of most opera- quarter. The dollars of the new customers Headline News (21 %), Lifetime (19 %) Video's super - tors, the growth has brought commensurate were reflected in ATC's first -quarter finan- USA Network (18 %). United WGN was one poor- rises in revenues and cash flow. cial results. which showed revenues up 10% station, -TV Chicago, of %). The good news seems to be pervasive. and cash flow up nearly 20% over the same est performers on a percentage basis (3.5 the MSO's like Tele- Communications Inc. and Yet it issued a press release announcing American Television & Communications are addition of nearly 600,000 new subscribers "largest subscriber reporting record quarters for adding new in the first quarter-its subscribers and revenues. and cash flow far increase since 1982." operators, most pay beyond what they had projected. Basic cable According to cable well over the programers, like USA Network and Nickel- programers have performed months, including the first quar- odeon, are showing increases over the last last several which has been historically a poor one six months more than two times as great as ter, which releases only they experienced the prior year. And the pay for pay sales. HBO, will not confirm programers, led by HBO and Showtime, year-end subscriber counts, news. But Jack Heim, executive have bounced back from the dark days of the good vice business development, sales 1985 and early 1986. adding new subscrib- president, and marketing, Showtime/TMC, ers as they did in the days before every affiliate who operates under no such restriction, said: neighborhood had a home video store. doing great." Aggressive promo- The operators and programers offer nu- "We are Showtime/TMC generated 200,000 merous reasons for the robustness of the in- tions by during the last half of 1986, dustry: rate deregulation. improved custom- new subscribers and are expected to generate at least er service. better programing, more he said, more during the first four months of channels. aggressive promotion and market ATCS Myhren 200,000
ESPN's Grimes Comcast's Clasen USAS Koplovitz
Broadcasting May 18 1987 39 1 TOP OF THE WEEK
1987. operating results. Unlike pay revenues, the '87" enabled cable operators to offer the first Behind much of the cable industry's cur- bulk of basic revenues go directly to the op- month of service for 87 cents. Showtime/ rent success is rate deregulation, one of the erators' bottom lines because the license fees TMC, meanwhile, launched "Get Connect- outcomes of the Cable Communications of the basic programers are relatively low. In ed," a campaign designed to increase pene- Policy Act of 1984, for which the cable in- addition, pay rates didn't drop so low as to tration while highlighting its services' exclu- dustry fought long and hard. As of Dec. 29, completely offset the basic increases. Ac- sive movies. Under the campaign, cable 1986, most cable systems were free to raise cording to Sparkman, TCI will net an in- homes that order any other pay service are basic fees as high as they like without the crease of $ I.50 (or about 6 %) in the revenue offered either Showtime or TMC for two approval of local franchising authorities. it takes from each home to "just less than months for free. And as some predicted last year, rate deregu- $20." HBO President Joseph Collins said HBO lation has meant much more than higher "Despite deregulation, cable did not go and Cinemax lost subscribers in the first rates. out and have major rate increases," said quarter of 1986, but, with the help "Cam- "Everybody has taken a new approach to Trygve Myhren, chairman and chief execu- paign '87," have reported "substantial the business," said J.C. Sparkman, execu- tive officer of ATC. "That's why the custom- gains" this year. The cable industry has been tive vice president and chief operating offi- er gains are there. Had cable gone out and "paying a lot of attention" to marketing since cer, TCI. "With deregulation, cable opera- done what everyone was trying to predict it last fall, he added, and "you're seeing a lot tors are spending a great deal more time and would do, you would not have seen these of the impact of that." resources dealing with subscribers rather customer gains." Heim said that Showtime/TMC's "Get than handling the political side to see how The operators and programers (and they Connected" is the "biggest promotion Show - we get our next rate increase." would argue the consumers too) have also time's ever been involved in, the biggest the Since the first of the year, the operators benefitted from the elimination of the FCC's cable industry has ever seen." Since its de- said, they have increased rates ranging from old must -carry rules, which required that ca- but, he said, 440,000 homes have opted for 5% to 20 %. But, at the same time, many ble systems carry all local broadcast signals. the two -month free trial. By the end of the have decreased pay rates, eliminated charges Under the less onerous new rules, some ca- year, he said, he expects 1 million to sample for extra television set hookups and added ble systems have been dropping duplicative the service and at least 420,000 to retain the extra channels of service to mitigate the im- broadcast network signals to make room for service. pact of the hikes. What's more, many opera- cable services. Another force driving pay television pen- tors began eliminating "superbasic" tiers of Perhaps the biggest surprise of the last etration is TCI's extraordinary offer-any basic programing services, which were cre- several months has been the market strength service for $2 a month through the end of ated during the days of basic rate regulation of the major pay programers. HBO and 1987. According to TCI's Sparkman, the re- to squeeze more money out of systems. Showtime/TMC have given their services sponse has been overwhelming. It produced The rate increases were less than what big boosts during the first quarter of 1987 700,000 new pay units during the first quar- some had predicted last year, but they still with what the operators' call "price -driven" ter, he said. had a significant impact on the operators' promotional campaigns. HBO's "Campaign Bob Clasen, chairman, Comcast Cable, attributes Comcast's net gain of 25,000 sub- scribers and across -the -board growth in the HBO moves ahead with Festival rollout pay services during the first quarter to ag- gressive sales and marketing efforts. Corn- After a year of test marketing, HBO announced last week that it will launch Festival, cast's systems ran more marketing cam- its new family- oriented pay programing service, to all its cable affiliates. The an- paigns than normal during the period. nouncement was made in New York last week by HBO Inc. executives, including Comcast increased basic rates on the aver- chairman and chief executive officer, Michael Fuchs, who called the new family - age system $2.50 or around 20%. But be- oriented programing service "a new generation" of pay television. This is a new type cause of decreases in pay, some multipay of pay service...that will hit some of the pockets of potential pay subscribers that the homes may have experienced decreases, and cable operators have not been able to hit," Fuchs said. the average cable subscriber ended with an increase 6% or 7%, he Festival offers 24 hours of recent movie releases, classic films, music and comedy of just said. Comcast hasn't released its first -quarter report, he specials. It is currently available on 40 cable systems with a subscriber base of said, but it reflects "significant increases in about 30,000. According to HBO, Festival is designed to attract households that revenues and cash flow than we had have rejected pay TV because they felt it did -more not suit their values. It is aimed at "an planned for." audience split evenly between those over 50 years of age and younger households "Our basic business is as as with children," HBO said. strong it's ever been," said Lowell Hussey, senior vice According to Joseph Collins, HBO president, there are about 65 million homes president, sales and marketing and program- now passed by cable plant. Only about 25 million of those buy any pay -TV service, ing, Warner Cable Communications. Be- he said. "So there's a huge audience there potentially for a product, [an audience] tween January and April, he said, Warner that has not bought traditional pay" he said. netted 30,000 basic subscribers, 40% more According to Larry Carlson, HBO senior vice president, a survey of nonpay -TV than it had anticipated, and 80,000 pay subscribers showed that they have a desire for emotionally uplifting movies, with units, compared to 10,000 to 15,000 during "strong characters and strong plots, and not strong language and violence." He the same period of 1986. Hussey credits "a said: "We now know that a whole new service, tailored to the particular tastes of this lot of new channels ...a ton of promotion" group, can bring incremental growth from both our basic only and, importantly, and deregulation for the results. noncable homes." "Rate deregulation provided a tremendous He said that 33% of Festival's test audience had never had a premium service, opportunity to reconfigure pricing in accor- 13% had never subscribed to cable television, and less than 3% of Festival subscrib- dance with what subscribers really want and ers switched from another premium service. want to pay for... We are finally becoming a marketing -driven industry instead Carlson said that whether Festival would create churn was a consideration in of a reg- ulation- driven one." HBO's decision to expand the service's distribution. Carlson said the test stage Warner's rate increases have been modest, "clearly shows that Festival didn't take subscribers away from other existing pay averaging only 5 %, he said. Hussey said that channels but rather attracted new customers from segments previously untapped most of Warner's pay growth is a by pay and even basic cable." After eight months or more, result of Festival is averaging a offering subscribers more pay alternatives- 4.8% disconnect rate per month, he said. As for pricing the service, Carlson said four or five choices instead of one or two HBO has found that Festival has "done better" when priced at - below the retail price and by promoting them more heavily. of other pay TV services. Warner has been experiencing substantial pay television growth for the past year, he
Broadcasting May 18 1987 40 1 TOP OF THE WEEK said. According to Doug Wenger, senior vice president of marketing, Storer Cable, the Cable programing status report MSO is 4,300 subscribers ahead of its sub- scriber projection through April. As a result Cable service No. of systems May 87 .subs Nov. 86 subs 9c change of the promising start, he said, Storer has revised upward its anticipated subscriber Basic cable services gain for the year-from around 70,000 to 80,000. "I don't think that is particularly ESPN 15,393 42,000,000 38,500,000 9.1% bullish," he said. "I think we can do better WTBS 11,706 40,200,000 38,456,000 4.5% than that." Cable News Network 10,595 40,000,000 35,834,000 11.6% Storer didn't wait for the basic increases, USA Cable Network 8,500 39,000,000 33,000,000 18.2% 35,834,000 32,338,000 10.8% which ranged from 10% to 20%, to go into CBN 7,542 4,700 33,400,000 29,800,000 12.1% effect to soften the blow. "We spent a lot of MN Nashville 4,800 32,827,440 27,910,000 17.6% time in the fourth quarter [of 1986] promot- Lifetime 3,310 32,300,000 27,100,000 19.2% value basic cable," he said. "Ap- ing the of Nickelodeon 5,005 31,700,000 27,600,000 14.9% the customers, by and large, didn't parently C -SPAN 2,600 27,500,000 25,250,000 8.9% argue with us on that point." growth "excellent" Nick at Nite 3,862 27,500,000 23,400,000 17.5% Wenger called pay 22,000,000 even though rate in- Weather Channel 2,700 27,000,000 22.7% during the first quarter, 25,300,000 20,976,000 pay sales. Through CNN Headline News 3,091 20.6% creases generally retard 1,600 25,100,000 23,100,000 units over bud- Financial News Network 8.7% April, Storer was 48,600 pay Arts & Entertainment 2,400 24,000,000 22,000,000 9.1% during the get. Instead of a net loss of 29,200 WGN 9,781 22,481,000 21,718,000 3.5% net period, he said, Storer experienced a Score 1,075 19,800,000 18,900,000 4.8% gain of 19,400. VH -1 1,697 18,800,000 13,600,000 38.2% Myhren sees ATC's healthy basic growth Cable Value Network 1,450 17,000,000 4,900,000 247.0% as the payoff for ATC's improved customer Discovery Channel 1,643 16,400,000 9,600,000 70.8% service. Through an outside research firm, I 1,036 14,000,000 9,774,977 43.2% customer satisfac- Home Shopping Network ATC has been measuring Black Entertainment TV 812 13,000,000 13,000,000 0% last three years. tion every six months for the PTL 1,300 13,000,000 13,000,000 0% been a For the past two years, he said, "It's Video Shopping Mall 1,643 13,000,000 7,100,000 83.1% steady uphill climb." Tempo TV 627 12,500,000 12,500,000 0% Myhren also said the improvement in pro- QVC Network 45 10,858,000 2,000,000 443.0% graming was a factor. "I don't think there is Telshop 650 10,200,000 10,200,000 0% any question. When you look at special -in- WWOR 2,125 9,186,214 8,669,134 6.0% terest programing, it just gets better all the C -SPAN II 400 9,000,000 7,600,000 18.4% time." And through "better communications Silent Network 280 8,000,000 7,200,000 11.1% with the customers about what's on cable," Learning Channel 775 7,600,000 7,100,000 7.0% he said, "cable operators are succeeding in Trinity 503 6,698,000 6,528,000 2.6% getting viewers to break old viewing habits Eternal Word TV 359 6,600,000 5,400,000 22.2% by walking "around the dial" and tuning into Country Music TV 470 6,300,000 6,200,000 1.6% cable on a regular basis. Travel Channel 150 6,000,000 - - According to Kay Koplovitz, president of Home Shopping Network II 229 5,500,000 5,322,296 3.3% the USA Network, the collective program- Acts 278 5,300,000 4,600,000 15,2% ing of the cable networks "is definitely a WPIX 314 2,471,000 2,432,000 1.6% 1,700,000 factor in increased penetration rates. The ba- Hit Video USA 120 2,100,000 23.5% 1,875,000 sic services are offering substantially better KTVT 169 1,891,000 0.9% 1,137, programing than they were five years ago or Genesis 35 1,350,000 500 18,7% two years ago and subscribers are finding the Liberty Broadcasting 90 1,300,000 1,300,000 0% value in those programs." Nostalgia Channel 225 1,200,000 700,000 71.4% According to the basic cable programers, Consumer Discount II 630 1,000,000 - - 150,000 one of the biggest factors in their growth Sky Merchant 71 1,000,000 566.7% 400,000 125.0% over the past several months has been the Galavision 325 900,000 I 525,784 collapsing of tiers. "We're seeing a lot of the Consumer Discount 29 15 446,000 satellite -delivered services that were on a Gospel Music Network Network 12 310,000 tier being moved to the basic package," said Rock Christian John Reardon, MTV Networks' executive Univision 395 34,300,000 vice president and general manager of affili- Pay cable services ate sales and marketing. About 1.2 million of the new subscribers MTV has added since HBO 6,700 15,000,000 (12/86) 14,600,000 (12/85) 2.7% last September are the direct result of tier Am. Movie Classics 1,000 6,000,000 2,000,000 200% meltdown. "We were already in the system, Showtime 3,800 5,150,000 (12/86) 5,200,000 (12/85) -1.0% have been for a long time, but we were only Cinemax 3,200 4,100,000 (12/86) 3,700,000 (12/85) 10.8% in front of whatever fraction of those people Disney 4,300 3,175,000 2,550,000 24.5% that bought that tier," he said. "Now we're in Movie Channel 3,400 2,900,000 (12/86) 3,000,000 (12/85) -3.3% front of every home," he said. Playboy 630 580,000 600,000 -3.3% Lloyd Werner, senior vice president of Bravo 300 380,000 350,000 8.6% sales and marketing for Group W Satellite Communications, which markets The Nash- Pay -per -view services ville Network, agreed that collapsing tiers Viewer's Choice 75 2,200,000 1,600,000 37.5% has had a big effect on subscriber numbers. Request TV 100+ 2,000,000 1,300,000 53.8% subscribers in TNN picked up about 15,000 Galavision is shifting from a pay to a basic service. Univision's 34.3 million figures includes broadcast reach from 14 Fairfield county, Conn., he said, when the television stations. A separate cable breakdown was unavailable. American Movie Classics is classified as a mini -pay network was dropped to basic last January. service. Breakdown of Showtime/The Movie Channel figures are estimates. PPV homes are addressable homes. Anticipating that operators would be add-
Broadcasting May 18 1987 41 TOP OF THE WEEK t t
tunity to their basic package with a network targeted to women." Many of them. he said, "have added Lifetime to their local ad sales efforts as a result of that." "We can say TNN is certainly acceptable to the cable operator because we started out as a free service, instituted a fee, and you didn't hear anything about it," said Werner. "And if cable operators like it, they keep adding it. And the reason they keep adding it is because they know that viewers watch it." "Every time we get a new subscriber, it means about $2.40 [per year] in ESPN's pocket," said ESPN's Grimes. "Every time someone new subscribes to cable television, it adds economic fire power to each of the cable networks, because all of us are getting some very small fees now from cable opera- Showtime's Heim tors. For the cable operator, each new sub- Viacom's Bennett ing new services to mitigate rate increases. scriber probably delivers them a substantial "A one rating across more television homes many cable programers increased affiliate additional profit. The net result is that the is actually more eyeballs exposed to a com- marketing efforts last year to insure they cable programer gets more money and the mercial," he said, "so we are able to trans- were among the chosen. A &E is now "be- cable operator gets more money, which late that into a higher cost -per-unit and more ginning to reap the fruits of our labor," said means the quality and quantity of program- revenues. It is pretty much directly propor- Nickolas Davatzes, president and chief ex- ing that cable TV is able to offer will contin- tional to the increase in penetration." ecutive officer of the Arts & Entertainment ue to improve rapidly, making cable pro- Added USA's Koplovitz, subscriber Network. A &E has "entered a stage of be- graming increasingly more competitive with growth increases the revenues from the af- lievability... People are beginning to un- over-the -air, free broadcasting," Grimes filiate base, and potentially affects house- derstand that we provide four basic genres - said. Also, he said, as the cable operators hold delivery in program ratings, so it has an comedy, drama, documentary and perform- receive more money, they are "expressing affect on both." She said that as far as house- ing arts." increased willingness-evidence our Na- hold delivery, "as you go along, you're Thomas Burchill, president of Lifetime, tional Football League deal -to help pro- building bigger audience delivery. A 2 rating said Lifetime's growth is evidence that oper- graming networks fund better programing." against seven million more homes adds more ators "are more aggressive about Lifetime," More subscribers ultimately mean more homes to your base, so it gets worked back because they see "a real value -added oppor- advertising dollars, said Lifetime's Burchill. into your advertising rates." Networks deal their fall prime time cards CBS and NBC say that the younger skew reflected in new people meter . . rm,/0, ratings technology is causing them to program for that audience: CBS does .o. ..:,:F;-,,_.,.., most revamping with nine new shows, .. while ABC has eight and NBC four
All three networks unveiled their 1987 -88 prime time schedules last week, with first - place NBC introducing only five new pro- grams totaling four hours, while second - place CBS introduced nine new programs (seven dramas and two comedies) that total eight hours. ABC (see box, page 44) moved up the announcement of its fall schedule from this week to late last Friday. It will have eight new shows on its schedule. The new people meter technology, which becomes the official program measurement standard next season, has begun to make an impact on program choices and scheduling decisions. Brandon Tartikoff, president, Masterminding the CBS schedule (I -r): Grant, Paley, LeMasters, fisch ana Jankowski NBC Entertainment, said last week that the preliminary people meter numbers seen this ing about all along because it puts CBS at a ries at NBC (including two westerns in de- season saved Crime Story from cancellation disadvantage against both NBC and ABC velopment) and CBS. Kim LeMasters, CBS after its initial season. The people meter which have younger-skewing schedules. vice president, programs, said the majority numbers in the second half of the season, he Tartikoff also said that the decision to leave of the new programs selected by his network said, averaged a 14.9/26, about two rating Miami Vice at 9 p.m. hinged in part on a tended to skew younger than CBS's tradi- points and four share points higher than the resurgence in its ratings. According to this tional audience and that people meters were Nielsen Television Index, and only about 4% season's people meter measurements, par- a factor. According to Mel Conner, senior behind its competition on CBS, Falcon ticularly in the adult demographics, 18 -34 vice president, director, network operations, Crest. and 18-49, Vice won its time period. DFS- Dorland, all three networks will be Tartikoff noted that the numbers tend to The people meter factor also worked to guided to some extent by preliminary people favor younger and more urban -skewed pro- keep some older- skewing or more rural - meter numbers in programing next season's grams, a factor that CBS has been complain- skewing pilots from being picked up as se- prime time schedules. "You have to look at
Broadcasting May 18 1987 42 TOP OF THE WEEK
from Stephen J. Cannell, about a wealthy what these shows are doing in this season's season or not be used at all. CBS and ABC businessman who turns to a career of meter numbers," said Conner. be- can't really do it because by definition they Texas people private investigation. The show, and the star, that record provides "the history upon are in the business of building audiences for cause Robertson, most agree, make a good which schedules will be bought in the up- time periods. NBC can afford to take this Dale with Andy Griffith, star of Matlock. front market next month. All the other ma- kind of chance." pairing Story moves to'Iitesday at 10 p.m. to [based on the outgoing audimeter and On a night-by -night basis, "the single Crime terial counterprogram what NBC believes will be diary numbers] is not going to matter." he most important move" on the NBC sched- the new time slot for ABC's Moonlighting, said. ule, said Tartikoff, is the switching of Fam- NBC introduced only five new ily Ties. the second -ranked program of the which aired at 9 p.m. this past season. Although start ott it will also introduce two addi- season, to Sunday at 8 p.m. The move will Highway to Heaven returns to programs, the half-hour programs and a one -hour help launch a new comedy that night at 8:30, Wednesday night, followed by A Year in tional as a from the past season's pool of midsea- Whose Dad ?, from Tri-Star Television. The Life, which appeared last December show picked development, as part of what Tartikoff program caused a bit of a stir among some ad critically acclaimed mini -series, now son Universal). St. described as a "designated hitter plan." buyers who thought the initial setup might up as an hour drama (from the 10 p.m slot. With While some isolated programs have been Elsewhere returns to programed in a floating time period in the past, the "DH plan," as some were calling it last week, is believed to be unprecedented as part of a comprehensive new -season strate- gy. But it received mixed reviews from the advertising buying community. Under the plan, the off-beat Beverly Hills Bretz. a half-hour comedy/drama spin -off from the canceled Hill Street Blues, will air one Thursday night a month between 9 and IO p.m. A second half -hour show. the sitcom Mamma's Boy, with Bruce Weitz and Nancy Walker, will air once a month on Saturday night either preceding or following Golden Girls. Paul Witt and Tony Thomas are execu- tive producers of both shows. In addition, this season's midseason entry, Bronx Zoo, will float in the IO p.m. time period, once a month, relieving Crime Sto- ry, St. Elsewhere or L.A. Law, seen on Tues- day, Wednesday and Thursday, respectively. strategy is to have an occasional re- The CBS's 'Jake and the Fatr placement for those three 10 p.m. programs, which all have long post -production periods. Zoo filling in. offend some viewers. It's about two former and thus shorter seasons. With NBC's 'Who's Dad ?' in the regular lineup can have friends who competed for the affections of all three shows the episodes through next May. the same woman 13 years ago. and one fath- he exception of A Different World, original intact, with Tartikoff said the idea behind the DH con- ered her daughter out of wedlock. When the Thursday -night lineup returns Cheers. Night Court and cept is two -fold. First. it should give possi- woman dies. the two men are reunited and Cosby, the spin -off, ble midseason contenders wide exposure be- take joint custody of the daughter. when it L.A. Law. by Tartikoff as hind or in the time slots of proved hits. such cannot be determined who the father is. Friday was described night," because all the sched- as Golden Girls and L.A. Law. Second, said The execution of the pilot was praised by NBC's "MTV new, another midseason Tartikoff, the network hopes to dispel the advertisers who screened the program last uled programs. one of many viewers that midseason week in New York. But. according to DFS's survivor and the returning Miami Vice, skew perception of stylized film and mu- shows are "second -class citizens" not good Conner, and others. the network could help young with a blend program, Rags to Riches to start the fall season. "lt was a its cause by reworking the initial setup. Tar- sic. The midseason enough Joseph Bologna as a tough schedule to set," said Tartikoff. be- tikoff said last week that is being considered. (New World), starring a stepfather of five orphans, kicks cause of all the high -caliber development The switch of Ties to Sunday also opens bachelor Vice returns at 9 p.m.. we had to keep out." hole for NBC's other new comedy. the Cosby things off at 8 p.m. the new Private Eye, a 1950's- Buyers at advertising agencies had reser- spin -off, A Different World, starring Cosby's followed by created by Anthony Yer- vations about the DH concept. "I don't like TV daughter. Lisa Bonet. It's about her life based action drama created Miami Vice. The Pri- their idea of the designated hitter' program, as a freshman at fictional Hillman College. kovich, who vice president, direc- After screening the pilot last week, agency vate Eye pilot also received high praise from said John Sisk, senior week. negotiating. J. Walter Thomp- executives neither praised nor panned the agency executives screening it last tor, network back intact, with want to know the program we are spin -off and said the odds are pretty good The Saturday lineup is son. "We Girls, Amen and we are buying Cheers or Night that it will succeed Thursdays at 8:30 p.m. Facts of Life, 117, Golden buying. If from the 1986- Thursday night. we want the show after Cosby. where Ties surged to super -hit Hunter. Shows not returning Court on Blues, You and not just three out of four status two seasons ago. Tartikoff said last 87 season include Hill Street we're buying Ginnie' a Break, Easy The way Tartikoff has it figured. no week he did not consider placing the new Again, Tortelli's, times." Amazing Stories, Roornies, regular season show would be preempted by program anywhere else in the schedule. The Street, Stingray, by Nothing in Common, Sweet Surrender, Me a DH program more than once every two two Sunday comedies will be sandwiched minimizing whatever disruptive the returning Our House at 7 p.m. and a & Mrs. C. and 1986. months, the new schedule was delivered the concept may have. Sunday movie at 9 p.m. At CBS, tendency at noon last Thursday and DFS- Dorland's Conner added: As a me- On Monday, Alf returns at 8 p.m., fol- to ad agencies announced later that afternoon at a hastily dia ploy, it's probably not their best move." lowed by Valerie which moves to a new time arranged press conference which featured a programing and scheduling per- period at 8:30 p.m. A Monday movie returns But from by board Chairman William Pa- spective, he added. "I thought it was very to round out the schedule. The Tuesday appearances ley and Chief Executive Officer Laurence intriguing. It allows them to keep some extra schedule starts out with the returning Mat- Tisch. CBS/Broadcast Group President shows that might have had to wait until mid- lock. followed by the new J.J. Starback,
Broadcasting May 18 1987 43 J TOP OF THE WEEK I Gene Jankowski called next season's ap- apartment in New York. It is sandwiched Thursday unfolds with Tour of Duty, a proach "aggressive." Paley said he acted between the returning Kate and Allie at 8 drama about Vietnam told from a soldier's more as "kibitzer," which is defined in some p.m. and Newhart at 9 p. m. Designing Wom- perspective. LeMasters stressed that the dictionaries as a "meddlesome onlooker" en is back at 9:30 p.m., followed by Cagney show has been in development for more than who offers "unwanted advice." Tisch said and Lacey at 10 p.m. My Sister Sam moves a year and is not a quick knock-off of the Paley was understating his role but declined from the Monday schedule, where LeMas- film, "Platoon." He said the producers, Zev to elaborate. Kim LeMasters and CBS En- ters said it underperformed this year, to Sat- Braun Production and New World, received tertainment President Bud Grant handled urday at 8:30 p.m. technical assistance in shooting the pilot most of the schedule presentation. The midseason show, Houston Knights, a from the U.S. Department of Defense, and At one point in the question and answer police drama, kicks off Thesday at 8 p.m., hope to get further support during the series. period, Tisch and Paley were asked if the followed by a new light drama, about a dis- Tour will be followed by another new hour, jobs of Jankowski, LeMasters and Grant trict attorney and his undercover investiga- Wise Guy, from Stephen J. Cannell, about were dependent on the success of the new tor, Jake and the Fatman, starring William an organized crime unit that goes after "the schedule. "That's nonsense," responded Pa- Conrad and Joe Penny. The show is from mob." At 10 p.m., Knots Landing returns. ley. If the schedule doesn't fly, added Tisch, Fred Silverman and Dean Hargrove, with Friday kicks off with Beauty and the "we can't blame them because we loved Viacom Productions. A second new hour Beast, based on the classic fairy tale, from it... We're in this together." follows, to form what LeMasters described Witt/Thomas Productions in association Grant suggested that this year's develop- as a "two -hour mystery format," inspired by with Republic Pictures. It's described as a ment was the best in some time, as evi- the success of Murder, She Wrote. In fact, fantasy action drama about a "powerful denced by the elimination of two of three the 10 p.m. entry, The Law and Harry man/beast whose fearsome appearance be- movie nights in favor of regular series. Most McGraw, from Universal, is a Murder, She lies his intelligence and nobility of spirit." of that development is scheduled for the first Wrote spin -off. It's about the off -beat adven- He lives in the maze of tunnels under New hour of prime, where the network has been tures of a "somewhat seedy private eye." On York. It is followed by Dallas and Falcon weakest. Five nights on CBS are scheduled Wednesday, CBS is launching another new Crest. Saturday starts off at 8 p.m. with with new programs 8 in the to 9 p.m. period. show, The Oldest Rookie from Touchstone Frank's Place, from Viacom, a comedy On Monday, the schedule is largely the Television, at 8 p.m. The show is about a about a Bostonian who inherits a "down - same. One new program appears at 8:30 veteran cop who has spent his entire career home New Orleans restaurant." My Sister p.m., Everything's Relative, from Fredde behind a desk, retrains himself and "hits the Sam follows and is followed by the new Leg Productions and Columbia Pictures Televi- streets," as a detective. Magnum P.!. and Work, at 9 p.m., about a female assistant sion, about bachelor brothers sharing an The Equalizer return to their time slots. district attorney who becomes a private in- vestigator. It is from Treasure Island Produc- ABC unveils fall lineup tions and 20th Century Fox Television. The 10 p.m. slot has been awarded, tenta- tively, ABC, which was not expected to announce its schedule until this week, surprised to West 57th, the hour magazine from CBS News. many by doing so late last Friday. The network came out with eight new programs, But Jankowski acknowledged that the program's performance this summer including four comedies, three dramas and a variety hour. On Sunday, the Disney (also in that time period) will determine Sunday Movie returns at 7 p.m., but has been pared back from a two -hour to a one - whether the show will be around next fall. It hour form, followed by Spenser: For Hire in the newly opened 8 p.m. time period. has another 19 original episodes to run be- The new variety show starring Dolly Parton, follows at 9 p.m., followed at 10 p.m. by a fore that decision is made. The Sunday new drama from Entertainment Partners and Tri -Star starring Dennis Weaver. The schedule is back intact, with 60 Minutes, Monday schedule remains the same, with MacGyver at S p.m., followed by Monday Murder, She Wrote, and the Sunday movie. Night Football. The Tuesday schedule returns largely intact, with Who's the Boss at 8 Series not returning to CBS next fall in- p.m., followed by Growing at 8:30, Pains Moonlighting at 9 p.m., with Thirtysometh- clude: Scarecrow and Mrs. King, The Wiz- ing 10 new at p.m., a yuppie couple drama from Bedford -Falls and MGM. On ard, Outlaws, The New Mike Hammer, Twi- light Zone, Shell Game, Kay O'Brien, NUM Downtown, Hard Copy, Nothing is Easy, * Better Days, The Cavanaughs and the Satur- _: day and Tuesday night movies. Simon and 'ta i Simon has been renewed for 13 more episodes i to be used as a replacement series next season. I The ad buying community generally !.!! i f= reacted favorably to the NBC schedule, and most, even executives at CBS, believe NBC will repeat as prime time champ next season. !! Even though Sisk of JWT has some prob- lems with the DH concept, he said the NBC schedule was a "good, relatively safe sched- ule. The fewer changes you make, the better off you are." Added Steve Grubbs, senior ABC's 'Max Headroom' vice president, network television buying, Wednesday, Perfect kicks Strangers things off at 8 p.m., followed by Head of the BBDO: "I didn't see any real losers [among Class at 8:30, and Hooperman, starring John Ritter, at 9 p.m., from Adam Produc- the new NBC shows], but I didn't see any- tions and 20th Century Fox. At 9:30 Dabney Coleman stars in a new comedy about a thing that knocked my socks off either. They crusty sports writer, Slap Maxwell (You and Me Kid and Lorimar) followed by Dyn- didn't go for anything risky but they don't asty in a new 10 p.m. time period. On Thursday, Sledge Hammer! returns in a new have to because they are on top." time period at 8 p.m., followed by the mid -season show The Charmings at 8:30 p.m. As for CBS, many see that network as A Thursday night movie will follow from 9 p.m. to 11 p.m. On Friday, the new Full having a tough row to hoe. "They have a lot House sitcom is at 8 p.m. (Miller- Boyettl Lorimar), 1 Married Dora (also new from of holes to fill," said Grubbs. In one sense Reeves) is at 8:30 p.m. Max Headroom returns to a new time period at 9 p.m., and CBS's job is even tougher than ABC's be- 20/20, in a new time period, rounds out Friday at 10 p.m. On Saturday, a new New cause CBS's hits are older and trending World entry, True Colors, kicks things off at 8 p.m., followed by the returning Ohara. downward. "They don't have any hot new at 9 p.m. and Hotel in a new time period at 10 p.m. shows," Grubbs said, perhaps with the ex- ception of Murder, She Wrote. D
Broadcasting May 18 1987 44 TOP OF THE WEEK i t
profane matter, as proscribed by law, is un- NAB lines up with FCC on indecency acceptable." NAB also will petition the FCC to clarify Association's executive committee about indecency over. the air. "The number its new ruling. "We're not objecting to what issues condemnation of broadcasts of stations involved in broadcasting material the commission did," said Summers. Still, cited by commission ruling; of this nature is infinitesimally small, but the he explained, "we're not sure the standard is Fritts acknowledges government's effect of their actions has caused unwarrant- clear enough." According to Joint Board right to intervene; clarification, ed negative publicity for the entire broad- Chairman Ted Snider of KARN(AM)- but not overturning, of new rule casting industry," NAB stated. KKYK(FM) Little Rock, Ark., there's a differ- also to be sought; Summers says The committee concluded: "Without ref- ence of opinion among broadcasters as to there's no objection to FCC stand erence to the specific cases before the FCC, how the standard is interpreted. "A lot of we again take this opportunity to condemn broadcasters feel they know what it means The National Association of Broadcasters is the broadcast of indecent material by United while others feel the guidelines are too Right now, Snider said taking a hard line when it comes to the States broadcasters as contrary to the public broad," Snider said. broadcast of "obscene and indecent" pro- interest and having no place in our system of NAB was only seeking clarification. "If they with a graming. Last week, the association's ex- free over-the -air broadcasting." The "again" [the FCC] come forth clarification ecutive committee issued its first official presumably refers to its now -outlawed radio that satisfies the board then there's no need he said. policy statement on the matter since the code, which stated: "obscene. indecent or for reconsideration," FCC's new indecency guidelines were re- leased last month (BROADCASTING, April 20). It's a statement intended to let the world Patrick era ushered in at FCC know "we recognize there are a few bad Commission, at first meeting weeks. In printed remarks on the FCC's ob- apples," said NAB President Eddie Fritts. with new chairman, begins inquiry jectives, Patrick noted that "the focus during con- NAB, he added, has First Amendment on aspect of crossownership my chairmanship will be on maximizing the cerns about any governmental intrusion, but public interest benefits to be derived from on the other hand, "we recognize the gov- FCC Chairman Dennis Patrick's first meet- our communications resources. While I ernment's right to do that although we don't ing as chairman was deemed a success by the firmly believe the public has benefitted from like it." other three commissioners, members of the the deregulatory path the commission has During NAB's board of directors meeting audience and Patrick himself. The not -terri- pursued," he said, "we should never confuse to last February, the joint board was ready bly- taxing agenda left plenty of room for the end with the means. Deregulation is not board sep- adopt a formal resolution (the TV lively interplay among the commissioners- an end in itself, but has validity only insofar and there arately approved the resolution James Quello, Mimi Dawson and Patricia as it serves the public interest." was similar sentiment among radio direc- Diaz Dennis -and Patrick, whom they wel- The printed remarks listed six broad ob- tors) that would have called on stations to comed to his new post. "We do wish you jectives developed by Patrick and the other obscene and refrain voluntarily from airing well, and we are sure that the commission commissioners: "( I ) Promote, wherever item was ta- indecent programing, but the will move forward and do great things in the possible, a competitive marketplace for the bled on advice of counsel for concern it next several years," said Dawson. "I'll con- development and use of communications fa- effort to influ- would look like a collective cur with those sentiments," Quello said. cilities and services; (2) provide a regulatory ence the commission's decision. Since that "Reluctantly," Dawson qualified. Dennis framework which permits markets for com- time, however, the association's senior ex- told Patrick that the only thing that worried munications services to function effectively, rela- ecutive vice president for government her about his chairmanship was that "I'm while eliminating regulations which are un- to lob- tions, John Summers, has continued now sitting in your former seat, and things necessary or inimical to the public interest; by, both at headquarters and among board look differently from here." (3) promote efficiency in the allocation, li- members, for an NAB resolution condemn- In opening remarks, Patrick thanked his censing and use of the electromagnetic spec - ing indecency. His position carried the day personal staff members for working long trum; (4) protect and promote the interests of last week. hours in preparation for his assumption of the American public in international com- The NAB did not issue a formal statement the chairmanship and told them: "With re- munications; (5) provide service to the pub- following the FCC's action because, as Fritts spect to that, I just wanted to say that that's lic in the most efficient, expeditious manner explained, the executive committee wanted not going to change." He thanked the staff of possible, and (6) eliminate government ac- to read the public notice before taking an the committee for making his transition easi- tion which infringes upon freedom of speech official stand. However, sources say NAB er, and thanked his fellow commissioners for and the press." was receiving a lot of press queries as to their advice and counsel over the past few The FCC meeting, held last Thursday what its position was and the committee felt it should have some response. Also, there is known to be some disquiet within the indus- try over the association's failure to assume a leadership role on the issue ( "Closed Cir- cuit," May I1). "Broadcasters have long expressed con- cern over attempts by the government to dic- tate the selection of programing material or prohibit the broadcast of specific types or kinds of programs," the statement read. "However, obscene and indecent program- ing is prohibited by the federal criminal code and may subject those who broadcast inde- cent or obscene language to a fine or impris- onment or both. While the recent ruling of the [FCC] concerning indecency may be overly broad and thus constitutionally sus- pect, the fact remains that the broadcast of obscene and indecent material is generally prohibited by federal law." The statement Patricia Diaz Dennis, James H. Quello, Chairman Dennis R. Patrick and Mimi Néyforth Dawson says that NAB has been and is concerned
Broadcasting May 18 1987 45 I I TOP OF THE WEEK I
(May 14), addressed one general issue, two rules to provide for uniform regulation of The Board for International Broadcast- mass media issues and two common carrier converters. decoders and other terminal de- ing -whose funding for Radio Free Europe issues, all of which were decided unani- vices that connect to cable systems. and Radio Liberty is also provided by the mously. Among the decisions: It denied reconsideration of a March 13 bill -was breathing easier after the commit- The commission will issue a notice of order that eliminated FCC policies concern- tee completed its work. BIB was aware the inquiry to review and clarify a "cross- inter- ing fraudulent billing, network clipping and committee had no funds in its draft bill for est" policy, dating from the 1940's, that can combination advertising rates /joint sales modernizing its broadcast facilities. any- be applied to prevent individuals from hav- practices. The commissioners agreed that more than it did for those of the VOA. The ing "meaningful" cross -interests in two while the FCC does not condone such practi- administration was seeking a total of $203 broadcast stations, or a daily newspaper and cies, it should not be the one to regulate million for BIB, inchiding $41.9 million for a broadcast station. or a TV station and cable them. "I think that the benefits of these rules the 1988 installment on a $77- million im- system in the same area. Patrick said he felt have not been shown, at least in the present provement program. But the committee's fi- there is "a great deal of uncertainty in the environment, to be appropriately handled in nal figure of $174 million includes $12 mil- marketplace" over the current mles, which these forums, but we will act accordingly if lion for modernization, thanks to an he said evolved in the 1940's on a case -by- indeed other forums decide that action is de- amendment offered by Senator John F. Kerry case basis. Quello said he thought the mar- sirable," Dawson said. Patrick agreed, say- (D- Mass.). The money would come from ketplace takes care of "any possible egre- ing: "Since these questions are essentially frozen funds that had been intended for State gious violation." And Dennis stressed that questions of fact... it would seem that the Department overseas projects. comments submitted to the FCC should ad- commission's scarce regulatory resources The toughness of the Senate committee in dress whether diversity would be affected by would be better spent on matters that require the figures it approved for USIA had USIA changes in the rules. something more akin to communications ex- officials rooting for the authorization mea- The commission voted to amend its pertise." sure that came out of the House Foreign Af- fairs Committee in March -and one of those officials had called that measure "a disaster' Money's tight for USIA (BROADCASTING, March 30). It contains $820 million for USIA; that is $11 million Senate Foreign Relations Committee the committee had been working; the draft more than Congress appropriated for the allocates it less money than agency provided only $720 million for the agency agency in the current fiscal year but would and administration had sought (BROADCASTING, May 4). But the larger be $6 million less than the 1987 appropri- amount contained no additional benefits for ation if a supplemental bill passed by the The U.S. Information Agency suffered al- such USIA activities as the television and House last month becomes law. The Senate most as badly as had been expected at the film division and its international television version of that supplemental -$9 billion for hands of the Senate Foreign Relations Com- network, Worldnet. The administration is a variety of government agencies and ser- mittee last week. The committee, laboring seeking to increase funds for the division vices -has been stalled in the upper cham- under the constraints of the Gramm -Rud- from $30 million in 1987 to $43,990,000. ber because of a lack of votes to provide a man- Hollings deficit -reduction bill, adopted Instead, the committee bill provides for only waiver of budget limits set by Gramm -Rud- an authorization containing $779,500,000 $15 million for television and film. ( "The man- Hollings. for the agency for fiscal 1988, $162.357,000 committee doesn't like the pace of the televi- It also contains funds for USIA. But less than the administration had requested. sion expansion," one USIA official said of again. the House version is more generous. That includes $180 million for Voice of the four -year -old Worldnet service). And Ra- The Senate bill would increase USIAs 1987 America operations, $4 million more than dio Marti, the service introduced two years funds by $8.7 million, compared to the was appropriated for 1987, but none of the ago to broadcast news and information and $15.8 million provided for in the House $90 million the administration had sought as entertainment programs to Cuba, would be bill -and the $17.7 million the administra- an installment on its multiyear. $1.3- billion given only $10 million, $1,250,000 less tion had requested. The administration's re- modernization program. than it received in 1987, and $2,650,000 quest contains $1 million to reimburse radio USIA did somewhat better than it would less than the administration is seeking for it broadcasters forced to modify transmitters have under the original draft bill on which in 1988. because of Cuban interference. The Senate committee eliminated that fund entirely: the House bill contains $800.000. Fox cutting back on Rivers, renews four shows Meanwhile, the House authorization bill remains in a kind of legislative limbo. The The word last Friday (May 15) was that Joan Rivers will continue with Fox Broadcast- administration objected to the measure - ing Co.'s late night program but will appear far less often. "There will be a change in which includes funds for the State Depart- the format of the program," a Fox spokesman said. "She has been given a scaled - ment as well as USIA and BIB -when Re- back role but she has not been dropped. There will be more rotating guest hosts and presentative Dan Mica (D- Fla.), who as she will have more time to devote to her nightclub act." There was no word at press chairman of the committee's International time about the extent of Rivers's participation or whether there would be a change in Operations Subcommittee is in charge of the the show's title, The Late Show Starring Joan Rivers, which debuted Oct. 9, 1986, as bill, sought a rule from the Rules Committee the cornerstone of the incipient network. There have been ongoing discussions to as a preliminary to House action. The ad- "fine tune" the program and bolster its sagging national ratings, which during the ministration contends the measure is under - week ended May 8 dipped to tie an all -time low of a 2.1 rating /5 share. Last week the funded-it would authorize $3.9 billion for show averaged a 2.3/6. Although Rivers did not mention the possibility of her depar- the three agencies, for which the administra- tion had ture during last Thursday's (May 14) program, her list of upcoming nightclub appear- requested $4.7 billion. What's ances stretched farther ahead than usual. more, the administration also objects to poli- cy implications in the bill -among other FBC also announced last week that it has renewed 21 Jump Street, Married things, the earmarking of funds for specific ...With Children, The Tracey Ullman Show and Duet for the fall season. Fox said purposes, which would bar the agencies it's too early yet for a decision on Mr. President with George C. Scott since that from shifting funds from one account to an- program has had only three airings. In addition, Fox officials said it will move back the other. The House committee even created a start date of its Saturday night schedule from May 30 to July 11. That will allow Fox to separate title for VOA for that purpose. The provide original programing during the traditional network summer rerun season and committee fears USIA Director Charles Z. give it more time to promote its Sunday -night schedule coming out of the May Wick might be tempted to dip into VOA sweeps, a spokesman said. funds to strengthen Worldnet, which is one of his favored services.
Broadcasting May 18 1987 46 AtT10 roe ._.__-.__=- __- _ - ---- _Nee =-_ _
James P. Mooney President National Cable Television Association "All I'm suggesting is that things are changing .. 77
To anyone involved in 1987's Fifth Estate, that's putting it mildly -which was just one of the ways Jim Mooney spoke out on his industry and the other electronic mass media in this extensive (and intensive) pre- NCTA -con- vention interview with the editors of BROADCASTING - an exchange designed to explore the principal ques- tions being asked about that pivotal and controversial industry in today's volatile telecommunications times.
Broadcasting May 18 1987 47 We woul4ftt c
X SHARE INCREASE WOMEN %SHARE INCREASE WOMEN 18-49 25-54 MARKET STATION COMPETITION 18-49 25-54 MARKET STATION COMPETITION
% New York WOR WHEEL OF FORTUNE, NEW HOLLY. +14% St. Louis KTVI WHEEL OF FORTUNE. NEWLYWED WOOD SQUARES. NEWLYWED GAME. GAME. BENSON. TOO CLOSE FOR + 9 % +18 NEWS. CURRENT AFFAIR, NSI +25% COMFORT. NSI
OF FORTUNE. NEWLYWED +30% Los Angeles KN BC WHEELOFFORTUNE,ABCNEWS, %* Sacramento KCRA WHEEL +56% LOCAL NEWS,T. COMPANY, GAME, MASH. MATT HOUSTON. SILVER SPOONS. LOVE CONNEC- +12% +18 BONANZA. ARE TION, NSI Baltimore WJZ TONIGHTSHOWLATENIGHT-J. 7 %* RIVERS. MASH. BENSON. NSI Philadelphia WCAU JEOPARD .PEOPLES COURT MASH + 4% + %* JEFFERSONS, ALLINTNE FAMILY. +18% + 8 NSI Indianapolis WRTV WHEEL OF FORTUNE. NEW HOLLY- WOOD SQUARES. JEFFERSON& 96 SanFrancisco KRON NEW HOLLYWOOD SOUAR ES. 19% +1696 MATT HOUSTON. ARB NEWLYWED GAME. EVENING + +14% +19 MAGAZINE. WKRP IN CINCINNATI. HART TO HART ROCKFORD FILES. NEI Hartford WFSB TONIGHT SHOW. LATE SHOW -J. 7 RIVERS, ABC NIGHTLINE. FALCON +17% +13% New Haven CREST. HOME SHOPPING. NSI Boston WNEV EVENING MAGAZINE. CURRENT AFFAIR. CHRONICLE. BENSON. +13% +13%* TAXI, ALL IN THE FAMILY. BARNEY 11% Portland, OR KGW WHEEL OF R ESCO100,000 MILLER, ARB ?IV PYRAMID, THREE'S COMPANY. + + MAGNUM. WILD WILD WEST ARB
5% 5% Detroit w)(YZ WHEEL OF FORTUNE. NEW HOLLY- WOOD SQUARES. SUPERIOR +29% %* San Diego KGTV JEOPARDY, SAN DIEGO AT LARGE. COURT. THREES COMPANY. NSI +21 DIFFRENT STROKES. POLICE STORY. CHECKERBOARD. NSI
Dallas WFAA TONIGHT SHOW. LATE SHOW -J. RIVERS. STARTREK. MASH, ALL IN Orlando WESH WHEEL OF FORTUNE. NEW DATING +20% +25 %* THE FAMILY, SANFORD 8 SON. GAME. BENSON. WORLD OF DISNEY. MOVIE, NSI + 47% +37 %* NSI
WJLA WHEELOFFORTUNENEWLYWED Kansas City WDAF WHEEL. OF FORTUNE, NEWLYWED 5% Washington GAME, MASH, BENSON, WILD WILD GAME. BARNEY MILLER. SANFORD +18% + WEST. NSI + 9% +13% s SON. NSI
Cleveland WKYC JEOPARDY. PM MAGAZINE, MASH, Cincinnati WKRC JEOPARDY. MASH. BOB NEWHART, +25% +33 %* CHECKERBOARD. NSI +14% +13% LOVE CONNECTION. ARB
Atlanta WSB WHEEL OF FORTUNE, TIC TAC Charlotte WSOC NEWLYWED GAME. PM MAGAZINE DOUGH. MILLION P CHANCE. TAXI. 7% BENSON. NSI +29% +27% HONEYMOONERS. TOO CLOSE FOR +15% + COMFORT, NEI
+57% +38% NewOrleans WDSU WHEEL OF FORTUNE. NEWLYWED %* Pittsburgh WPXI ABC NEWS, CBS S. GAME. TOO CLOSE FOR COMFORT. +24% +15 TOOCLOSE FOR COMFORT NSI WORLD OF DISNEY. NSI
Greenville WSPA WHEEL OF FORTUNE, NBC NEWS. Miami WSVN JEOPARDY. $100.000 PYRAMID. MAGNUM. DALLAS. NEI ALICE. +19% +50% Spartanburg +47% +5G% TAXI. HARPER VALLEY. ARB
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In terms of the state of the industry, what has been the most signifi- would observe that one thing has increased rather noticeably, and cant event of the last year? that's the cost of cable. while its responsiveness to the wishes and the will of the people and their elected officials and the communities Obviously, deregulation. and states and the local units of government has declined quite
What are the ramifications by now, and what do you see them as startlingly." Where does he get this impression. do you think? I mean. being in the foreseeable future? where does this stem from?
In a narrow sense, deregulation means that were free to price and I think he would be better able to tell you that than I would. but I package as a business rather than as a creature of city councils. But think it is not a secret that the chairman from time to time has been deregulation, of course, doesn't occur in a vacuum. It occurs, for critical of our industry. as well as some others. Its also a historical example, in the context of the cable industry nearing the end of its fact that he's not taken steps to hurt us. either. I consider him a friend. vast construction program. It occurs in the context of historic levels You spoke about the changing balance between pay and basic. Does of cash flow, and significant parts of that cash flow now being this mean that there is a change in the character of the cable indus- devoted to programing. It exists in the context of programing now try? Let me ramble, if I may. being a very important part of the consciousness of cable operators. In the early days of cable, basic really meant the carriage of broad- And it occurs in the context of a growing realization on the part. not cast signals. the extension of a broadcast station's reach to areas only of the cable industry but also the rest of the world. that the that couldn't receive it. Pay -the HBO kind of pay -was the excite- television environment is not necessarily set in concrete but is in a ment in cable. Pay was the thing that made cable different from period of great change and flux. And I think that the net result of all broadcast. of this is that the cable industry is very positive on its fundamentals. Now basic cable is something else. It is both broadcast signals very bullish as to its future and is fairly pulsating with energy and plus all the basic cable services. whereas the HBO kind of pay seems with optimism. to be falling back. Does this mean that the industries are finding a new level that is going to be more advertising- supported than pay - Do you see any public interest rationale for rate deregulation, or any supported and does it mean that cable will be less of a pay medium good that has come to the public because of it? than it used to be? I think that one of the most unfortunate attributes of rate regulation of The essential identity of cable is diversity. Cable right now is retrans- basic service is that it tended both to distort the pricing structure of mitted broadcast signals; it is cable basic services, which are sup- cable pay services vis-a-vis basic and tended to starve the basic ported by a mixture of advertising and subscriber fees, but still programing services of the revenues they needed to make substantial mostly by subscriber fees, and cable is pay services. like HBO. new investments in programing and improve the fare they offered to Showtime, Disney and so forth. It is all of those things. That is the cable subscribers. key to understanding it. It is not a homogeneous medium where We've seen a correction now. You've seen, for example. the retail everything is going to collapse into a single genus. as it were. of price of pay services come down and. as a result. a new upturn in identity. The future of cable is to be all of those things at the same penetration by the pay services which actually have done quite well time. with a wide variety of channels, each with its own economic in picking up new subscribers over the past six months, and you have and esthetic identity. as it were. what adjust- So I think while you would have to say that advertising is increas- ments in the price of basic service in many systems where rate ingly important to the cable industry, that is not to say that advertis- regulation historically operated to hold prices down to an unreason- ing will come to occupy the same position in the cable industry as it ably low level. does in broadcasting. Broadcasting. by its nature. is a mass market But at the same time, we have not seen a significant increase in advertising medium where each channel tries to appeal to as broad an churn among cable subscribers. which suggests that the pricing audience as possible. That is not the theory which underlies cable. adjustments that have gone on since the beginning of the year are not The theory which underlies cable has to do with specialized appeal to regarded by the public as unreasonable. specialized audiences. and I think the fact that cable does and will I think it interesting. incidentally-and necessary as well -that continue to rely in very large part on subscriber fees rather than we recall that when were talking about price adjustments for basic advertising is the thing that gives cable its essential identity. And service, we are not necessarily talking about the bottom line on the that. of course, is merely to describe the growing competition be- subscriber's bill going up that much. or going up at all, because at the tween pay television and so- called free television. same time that we've seen basic service prices in some systems tending to float up, we've seen the pay service prices tending to float Do you accept pay television as a term describing all of cable? down. And that has been, I think, an important element in consumer Yes. reaction to deregulation thus far. You don't resist that? Another important element, of course, has been that cable opera- tors are tending to add more services to the basic package. People are 1 not only don't resist it, I have said for some years that notwithstand- getting more value for their money. ing the shorthand lexicon we employ within the industry to describe the difference between the pay services and the basic services, to me Can you give us some numbers here? What has been your average in a larger sense. it's all pay television. rate increase, and how many new services are we adding? But it is television. You know. we had Roger Rice of the Television Oh. I've seen numbers that suggest that systems that have raised Bureau of Advertising in our office yesterday, talking about advertis- their prices for basic in the last four or five months have tended to do ing revenues. When we asked why cable wasn't included in his chart, so by somewhere between 6% and 11%, whereas those same systems he said it was because cable isn't television. have tended to reduce prices for pay services in the neighborhood of 7 %. And that those systems, moreover, have tended to add four or That is the traditional mind set of the broadcasting community and it five additional basic programing services to their basic package. is one of the primary reasons why some people regard the broadcast- But it's tough to generalize about these things because. first. not ing industry as subject to more traditional thinking than is good for enough time has elapsed to gather statistically reliable data for the them. industry as a whole, and it is equally difficult to say that all cable Do you reject the notion. or the possibility, that such pay services as systems have had the same historical regulatory experience. HBO, Disney and Showtime may evolve into services that are partially subsidized by advertising? The Disney Channel has already taken its I can think of at least one person who would disagree with a lot of first sponsor. what you've said -John Dingell, chairman of the House Commerce Committee. In an interview earlier this year, he said: "I would observe I don't reject out of hand the notion that anything could evolve into that the quality of cable service has not increased significantly and I anything, but I do think that one of the primary incentives the cable
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industry has is to distinguish itself from broadcasting -and there are able goal by the early 1990's. a lot of ways you can do that not to have as much clutter as does -is How about extending the number of homes passed -the reach of the broadcasting. country? For example, the viability factor for broadcast television Isn't It true that broadcast signals still receive the lion's share of series is at least 70% of the country. Does cable see itself reaching slowing on cable systems. that figure? Well, according to the most recent sweep figures, in cable homes that We already pass about 76% of television households. take the premium as well as the basic services, viewing of the cable But you penetrate 57%? services exceeded viewing of ABC, NBC and CBS put together over all dayparts. We penetrate 57% of the homes we pass. If you want to measure it by television households, we expect this year to be actually hooked up What about the independents? Throw in the independents and the in 50% of all television households. That means, among other superstations and it makes a difference. things, that this year, cable will become the primary means of distrib- They've increased their share, too. I don't mean to suggest that uting television in the United States. That means more people will viewership of broadcast signals is about ready to disappear or, in- get their television via cable than will over the air. All those people deed, that the broadcast networks still do not have the lion's share of are not buying cable just to get an antenna service, and I invite those viewing in prime time. All I'm suggesting is that things are changing who think that cable is not television to chew on that one. and that whereas IO years ago viewing of made -for-cable services The other most significant Issue during the year, other than rate was not a significant factor in the television world, today it is. deregulation, certainly had to have been the contest over must carry. You know, interested in contesting with spokesmen I'm not really Could you give us a recap on the must -carry situation. what really for the broadcasting industry whether cable is television or whether happened. and where we've come out, and how well off we are? cable is attracting significant viewership as a medium in its own right or whether the broadcast networks' viewing share really is declining Well, the only recap I can give is from the cable perspective, of is or not. The facts speak for themselves and we all live in the world as course, and my perspective that the cable industry won hands then individuals as well as actors in our respective industries. down in court but in order to satisfy political concerns in We all know what's going on. To listen to spokesmen for the Congress and in the interest of making peace with the broadcasting broadcast networks you would think that nothing of any significance industry, agreed to the reimposition of a limited form of must carry. whatsoever has happened in the last IO years, yet the fact of the The process of actually implementing the agreement we made with matter is that their viewership in prime time has somehow gone from the broadcast trade associations has not been entirely smooth, but we 92% to 73 %, hasn't it? seem finally to have made it, with the most recent action taken by the FCC. Absent the rule, think must -carry do you that the carriage of broad- In that sense, I think that the joint industry agreement has been cast signals will always be an important element the menu? of cable successful. In another sense, however, we seem not to have success- During the lifetime of everybody in this room, I think it will, because fully put an end to hostilities with significant portions of the broad- I think broadcasting will continue to be a very significant television casting community, and I'm very disappointed by that. medium during the lifetime of everybody here. You know, in order Before you get off must carry, are you encouraging or advising cable for things to change, it is not necessary that one side or the other be operators not to appeal the must -carry decision to wiped out. the court? I am not exerting any pressure, nor is anybody associated with this Could you envision a time when cable systems might somehow organization. I think people properly should be left free to what share revenues with broadcasters. or vice versa, if harmony is do they have reached and some equilibrium takes over. That is. share the revenues think they to do. At the same time, I think it should be in that you might compensate broadcasters for the programing they understood and made part of the calculus that if the new must -carry provide to cable systems. or whether broadcasters might pay you for rule is brought down again in court there might well be a very sharp carriage? political reaction in the Congress and that could cause a significant amount of trouble. It seems to me only to be responsible and grown I have heard that discussed now and then as a theoretical possibility, up to understand that. but I'm not sure that either the broadcasting or cable industries are all that anxious to get into a game of chicken where one side or the other Could it also cause a lot of trouble if the broadcasters succeed in a for legislation to would have to make carriage payments. I'm not sure that one side or search take care of the five -year sunset to the must - carry rules? Could that open up a can of worms? the other is all that willing to start taking the risks that could go along with that kind of situation. Well, I have two matters of concern in that regard. The first is That may happen at some point. I don't see it happening very precisely that it could open a can of worms. And the second concern soon. It's complicated by the fact that broadcasters tend not to own goes back to the primary motivation we had for making the deal in the retransmission rights to most of the programing carried on their the first place, and that was to put an end to hostilities. If there is no signals. I don't think either the broadcasting or cable industries peace, what do we get out of all of this? would welcome a situation where even if the local cable operator and But the sunset was not a part of the compromise. Apparently you the local broadcaster were in agreement they would, nonetheless. were willing to go along without a cutoff. both have to go to Hollywood to do what they mutually agreed on. Yes, we were, and I make no bones about that. But We don't want to leave the state of the industry without asking about part of the deal also was that the the future in terms of growth and penetration and revenues. You carriage requirements only go so far. But when you remarked that cable is nearing the end of its construction phase. I'm take this issue into Congress, you raise the possibility of a can of sure you didn't mean to suggest that its near the end of its growth. worms being opened up-the carriage requirements might be ex- Are you saying that the lines are all out there now and its only a panded, for example -and I want to know what safeguards there matter of hooking people up to them? would be against that happening. And I also want to know, as I said a minute ago, whether we are able as a result of the compromise It's a matter of internal growth -of increasing penetration -in areas actually to achieve a cessation of hostilities. It doesn't seem to me to that have already been wired. be in the interest of either of these industries that they should be Do you have a revised feeling about cable's penetration rate and how engaging in a continuing and constant state of warfare in political fast it's going to grow? forums. The industry penetration average today is 57% of homes passed. I Now you're talking more about the Association of Independent Televi- believe that a penetration rate of 65% of homes passed is an obtain- sion Stations rather than broadcasters at large.
Broadcasting May 18 1987 52 AT LARGE
I think as well that, thus far, the leadership of the National Associ- with the Hollywood people a little over a year ago that at the end ation of Broadcasters has behaved with considerable good sense and came a cropper when they suddenly announced it to be a sine qua statesmanship. non that they had to have repeal of the compulsory license. For our part, we're willing to go back to the table again. Now, I'm I appeared on a panel in Boston several weeks ago and, in a gratu- not to sit here and tell you in any detail, or even in generalities, itous moment, remarked that no one in Washington believes that the going what we would say when we got to the table, because that, in my sunset will ever take place. Did I misinform that crowd? view, is not how you conduct yourself in these matters and have any 1 strongly suspect that it the rule adopted by the FCC stands up in reasonable prospect of coming out with your skin intact. But if the court that it will not, in fact. be sunsetted in five years or so. problem is getting to the table. the problem is not with us. What may happen between now and then to change that -an FCC Well, the problem in getting to the table at the moment is the FCC. Are inquiry or something of that sort? you going to ask the FCC to stand aside?
A number of things could happen. The FCC could change its mind. I don't know. Do you think they would if we asked them to? The Congress could change the FCC's mind for it. Five years is a I think they might. I'm always long time. optimistic. I'm satisfied with your response. I doubt if they'd stand aside in the absence of some willingness on the part of Hollywood. especially. to come to the table. Let me give you an example of one of the things that we're con- But is that what is going to happen next in this syndicated exclusivity cerned about, and this is just an example. You mentioned INTV. The process? An effort by the cable industry to get people to the table? must -carry deal was embodied in a letter sent to us by the broadcast- ers and signed by INTV. That letter specifically rejected an on- I think what's going to happen next is everybody's going to file their channel requirement as an element of the deal, and said the cable comments and we'll have at each other for awhile. operator's only obligation so far as channel position goes was to What about the Hill? Will there be activity on the Hill? carry the signal on the lowest -priced tier. an interest in yes. But immediately after we accepted the deal, INTV jumped down I think the Congress will take this, our throats over channel position, accusing us of violating what they Is Malone's speech the first time cable has made an offerto negotiate, called "the spirit of the deal" by moving UHF signals back into the or have you broached this to the other parties privately? UHF band. In other words, they claimed that UHF signals had a right It has been notorious for a long time that we're willing to go to the to a VHF channel position. table. I said that in a congressional hearing in front of Bob Kasten - I think this is very bad behavior on their part. They're either being meier's subcommittee last year. I think Malone said something like it disingenuous or they didn't understand their own deal. You can get at an analysts' meeting in New York several weeks ago. As he said away with that in student body politics but not in the school we're all here, however, he can only speak for his own company. But the cable attending now. industry is willing to talk about this at the table-this being, of I was lust going to say that. obviously, INTV's problems stem from course, the entire family of compulsory license issues. and I think more than just channel position. that this all is really a compulsory license issue. INTV's problems stem basically from the fundamentals of the inde- You would tie compulsory license discussions to the syndicated ex- pendent broadcasting industry. Their programing costs are sky- clusivity discussions? rocketing while national ad revenues are flat, and a lot of those guys I regard syndicated exclusivity as merely a subset of the whole range are experiencing a great deal of pain. Now, one of the things that of issues presented by the compulsory license. I do not say that I am happens when industries get into a situation like that is that they start willing to go to the table about syndicated exclusivity alone. I think looking for external causes of their misery, and I think, going back to the reintroduction of syndicated exclusivity as a live issue is merely what you said a little while ago about the attitude of some broadcast- complicating and making more difficult and unlikely the prospect of er's not regarding cable as television, or not regarding cable as a negotiated settlement to the entire range of issues presented by the television, that a lot of people in the independent broad- legitimate compulsory license. casting community simply wish cable would go away. Loathing of cable seems to be a large part of the emotional glue So you'd attack them all at once? holding INTV together as an organization these days. There appar- Sure. ently is going to be a spirited contest over syndicated exclusivity. But you're not ready to accept the modified form of syndicated exclu- Have you conceded the battle at the FCC? sivity?
1 haven't conceded the battle anywhere. No. Nor are we likely to at any point in the future. Well, John Malone, president of Tele- Communications Inc.. seemed You see, I don't think it's good public policy for the government to to concede it in his speech to the Washington Metropolitan Cable encourage the importation of distant broadcast signals via the com- Club (BROADCASTING, May 11). He was talking about going to the Hill on pulsory license and then to turn around and require that the most lt. popular programs on those signals be blacked out. I don't think that's the way a responsible government behaves. Now, you might say That's John Malone's view, but my view is that syndicated exclusiv- that, "Oh, well, one is the policy of the Congress and the other is the ity and the compulsory license are all part of the same issue, and it policy of the FCC." But beyond the beltway, to the public, it's all the has to do with cable retransmission of distant signals. policy of the government. I think the public has the right to expect This issue is obviously something that has vexed the program that the government coordinates its various policies so you don't producer, broadcasting and cable industries for quite a few years and create Catch -22 situations. it is, moreover, a very complicated series of issues, not only in terms of the internal content of the issues, but in terms of the fact that more What is the chief obstacle to inter -industry negotiations? than 40 million cable households are, in fact, receiving distant At the moment it seems to be that Hollywood is internally unable to broadcast signals and presumably want to continue to do so. come up with a position. In that sense, the issue involves more than simply the respective Can you describe Jack Valenti's motivation in all of this. and do you desires of the various industries involved; it also involves established really believe he's going to seek legislation of some kind? viewing habits on the part of a great many consumers. But having said all of that, our industry has been willing to talk about adjust- I think Jack's motivation is the same as my motivation: He's doing ments to the system for some time. We went through a negotiation what his constituents want him to do. On the other hand, I don't think
Broadcasting May 18 1987 53 AT LARGE
there's unanimity among his constituents as to what sort of precise Since the subject has been broached, may we talk about scrambling? remedy ought to be sought. I think there's one camp among the What do you foresee in 1987 on the scrambling front? Will you have to Hollywood people that wants the compulsory license repealed. I go through this again on Capitol Hill? think there's another camp that would like to see it left in place, but to I guess so, although I can't see much more of a prospect for legisla- get more money out of it. There may be a third camp that genuinely tion actually emerging from the Congress on the subject than was the wants to subject us to the same kind of regulatory disabilities as they case last year, and in fact, I think the prospects are somewhat less succeeded in imposing on the broadcast networks several years ago. than they were last year. And I think at the moment that all those three camps can agree on is that they should attack cable publicly in the hope of softening us up. Why is that? For any one of those results. Because the system is working. Because over 150,000 dish owners You don't believe Valenti has a concrete goal in mind? have purchased descramblers and purchased the right to take the services off the satellite, and when you have sales already completed I do not believe that he does, although I cannot say that I know that. in that magnitude you have a very strong case for the proposition that Has he been successful in softening you up? the market is working. Not yet. Do you believe that cable operators should be able to secure the One of the consequences of this state of warfare between the two exclusive rights to a particular cable network within their franchise industries is that a whole different set of problems is being created areas? for the Hollywood guys because there is now being drawn to public If they want to pay for it? attention-by us-the fact that Hollywood itself is a very highly Yes. concentrated industry and, moreover, that they have themselves a significant and pronounced history of engaging in anticompetitive Sure. I think what you're driving toward is whether there is some practices, and moreover, that they seem to have a zest for squeezing potential nexus between the cable operators' desire to be able to their distributors in any way that they can, including the imposition purchase exclusive distribution rights to programing and the desire of regulatory disabilities. of broadcasting to be able to purchase exclusive distribution rights to programing. Just to help us understand, I would like you to disabuse me of what I'm thinking. Which is that what you don't want to be is nibbled to But why shouldn't MMDS operators, over -building cable systems or death by ducks, and what you'd much rather fight is a broad war on a third -party TVRO program packagers be allowed to get the distribu- lot of fronts than fight one individually on syndicated exclusivity at tion rights to cable services like ESPN and compete directly with the the FCC, where there's a good chance you'll lose because of the local cable franchises? frequently expressed sentiments by a majority of the commission that they want the reimposition of syndicated exclusivity. I don't think there's any structural reason they can't. I strongly favor the ability of anybody, of any distributor, whether it's an MDS Actually, my thinking is a little bit less complicated than that. I think operation or a cable system or an SMATVor anything else, to be able syndicated exclusivity is simply bad policy. I think the issue -to the to buy rights to distribute programing. I'd also favor the ability of degree there is a little bit of a legitimate issue-is the entire compul- different distributors to deal with the program supplier for exclusiv- sory license system. The reimposition of syndicated exclusivity ity, assuming that there is some adequate quid pro quo involved, would make the sore fester rather than cure it. whether in the form of money or in the form of undertakings having But to discuss all aspects of the compulsory license. or to put that on to do with marketing and promotion, or other inducements which are the table, suggests that you are indeed willing to modify that system. recognized under the antitrust laws as legitimate quid pro quos. This is how the market operates. Maybe some well- heeled MDS operator We have said so for several years. What do people think we were will come up with enough wherewithal himself to buy some exclu- doing at the table with the Hollywood guys 14 months ago? But I sive distribution rights within a given area. should say that were only willing to modify it in some way that would both be tolerable to us and quench the controversy. We're not There are no well -heeled MDS operators. about to simply throw in the towel on any of these subjects. And I The Justice Department is looking into whether these relationships remind you that the raw political fact that underlies all of this is that between cable operators and programers are legitimate under the 40 million U.S. TV households are currently getting distant signals antitrust laws. What is the status of that investigation? and presumably assign some value to them. In that sense. the ulti- 1 don't know. We haven't heard from the Justice Department in over a mate disposition of this matter may not be entirely in the hands of the year. respective industry organizations. What about the issue of channel repositioning. Is that a controversy That's a useful argument for you to make, but if we're talking right that's going to continue? Is there going to be some sort of voluntary and wrong, or principle, the fact that two million homes were getting agreement by cable operators on it, or has that occurred, or is it lust unscrambled signals over the air did not stop you, or stop the cable going to tail off? Industry, from scrambling. Just because those homes wanted to get I think there is now a very considerable amount of civilized conver- It didn't mean that you were going to let them get it. sation going on at the local level between broadcasters and cable But the object of scrambling was never to deny them access to the operators about channel positioning. In fact, the vast majority of signals. The object of scrambling was to protect the integrity of our these problems either have been worked out or are on their way to programing as pay television and to have those people pay their fair being worked out. And I don't see it as a significant, continuing share. issue. Well, the broadcasting industry's position on syndex might not be to Notwithstanding the rhetoric which these industry trade associ- deny those distant signals as long as some compensation is in- ations find it convenient to employ, the basic fact of life is that volved. broadcasting and cable are going to have to coexist with each other and find ways to get along with each other, and I think most people We have a compensation scheme in place. It's called the copyright involved in the line operations of the industries are smart enough to royalty system, which includes a specific syndex payment. Payment understand that. is made for those signals. We do not take those signals for free. And I dare say that I tend not to resonate too sympathetically to statements What about the issue of concentration? Do you anticipate that getting what will your about this matter which employ phrases like "right and wrong" and worse, and defense be against it? so forth. We're not talking about morality here; we're talking about Well, if concentration of ownership in the cable industry can be money. shown to be excessive, according to some neutral standard common-
Broadcasting May 18 1987 54 AT LARGE ly employed by the government for measuring such things, or if we just got finished reimposing must -carry obligations on cable some specific harm to the public interest can be shown as resulting television systems. That's fact one. from ownership patterns in the cable industry, I suppose then some- Fact two is that nobody compels people to sign up for cable thing would happen to cure the problem. But to date, nobody has service, which is not a necessity service, and therefore, whether made or, so far as I can tell, even seriously attempted to make such a people do or not is entirely a matter of consumer choice. case. Three, we have seen the FCC just go through an exhaustive You know, to accuse the cable industry of being a "slouching inquiry into this subject, and find, at least with respect to UHF monopoly" or a "viral contagion" or a "primordial monolith," as my signals, that we do not, in fact, constitute a technological bar to the friend Jack has done, or to liken us to vampires may be entertaining, direct over-the -air reception of those signals. but it does not amount to a public policy case. And fact four is that, by the analysis you have just suggested, I'm amazed that this interview has gone this long without our men- broadcasters themselves would be in a quasi -monopolistic position tioning the word "monopoly." That is obviously the biggest issue because there are, by law and regulation, only a very limited number going against cable today -the charge that you are a monopoly. Will of broadcast licenses available in any particular place. you respond to that? Yes, but there are at least a dozen broadcast stations I can go to in
The word monopoly has no meaning without reference to the market Washington, but only one cable operator. You'll agree that cable pro- being measured. The market being measured in this instance is graming is unique, and popular. And you said that operators, with television, and television is a hotly competitive business, with the exclusive franchises. have a right to make exclusive deals for this competitors being broadcast, cable, VCRs, and in some places, programing. MDS operations. Also, to some degree, and in some places, C -band I know of no cable system in the country, although there doubtless dishes and probably in the not too distant future, DBS in the form of are a few I don't know about, that have exclusive franchises. City Ku satellites. councils can grant an additional franchise any time they see fit. But I, for the life of me, cannot understand how cable could, under the point of all of this, not to drift too far off the point, is that in order those circumstances, be considered as having a monopoly on the to make a case along the lines you're suggesting, you have to show provision of any recognizable class of services. That was the posi- some evidence of actual anticompetitive behavior, and nobody has tion taken by Congress two years ago in the Cable Act. even begun to attempt to make such a case. a lot has happened That was two years ago, and since then, and Let's give you that cable Is not a monopoly in any sense that can be certainly in terms of perceptions. proved. Yet the perception persists. How can you make the public I think a lot of rhetoric has been flung about in the last two years. I policymakers and the world at large feel more comfortable about that, don't know at all that a lot has actually happened to change the about your not being a monopoly? How can you make them stop fundamentally competitive nature of the television market. worrying about it? I think you're asking me to undertake too heroic an effort when you Yet you have just told us that cable has become the dominant means suggest that I should ask people associated with the broadcasting of distributing television in this country. industry to stop worrying about it. My primary audience is the public 1 think I said the primary means. policy community and the public policy community is very familiar new I accept the correction, the primary means of distributing television with the phenomenon of entrenched industries encountering in this country. competition, which is precisely what is going on now in the broad- casting industry with respect to the emergence of cable as a serious Our penetration of TV households has gone from 42% to 50 %. Does television medium in its own right. that mean we're a monopoly? The first thing that entrenched industries complain of when they When you add to that the fact that in each market there is essentially encounter new competition is not that "Oh, I don't like this new one cable operator. that owner is put in a gatekeeper position on the competition," but that the new competition is somehow unfair. This television entering the market. I think its a logical conclusion that a goes on all the time in the American political society and public monopoly is occurring. Or a bottleneck. policymakers are quite used to hearing it and quite used to not taking I', the alleged monopoly functioning as a bottleneck? It seems to me it seriously in the absence of proof that something untoward is
Broadcasting May 18 1987 55 AT LARGE
h.i l]hl'111IP1. almost as a last question. Well. some public policymakers are convinced. Senator John Dan- Have your worst fears been realized? Have you won so many victo-
forth, then the chairman of the Commerce Committee, sent a letter to ries now that the whole world has turned against you? And I refer to a the FCC over must carry, with a number of footnotes that pointed out, BROADCASTING lead story saying that from here on out. it's everybody or suggested, that cable is a monopoly. against cable. which is what it seems to be in telecommunications politics right now. That was in the context of a specific issue, must carry, which has now been resolved. In any event, there are 535 members of the Congress, Winston Churchill said there is nothing so exhilarating as to be shot and they're all going to have differing attitudes. at without result. To date, there has not been a result to this chorus of complaints, and barring some significant change in the fact situa- I look at this from the public's perspective, or I try to. You and I live tion, I don't think there be a within the District of Columbia. where District Cablevision, in associ- will result. Let me suggest something to you. A lot of people think as a ation with ICI. is going to build this system. Let's say I want to get a consequence of reading all of these charges and countercharges baseball channel: I want to watch baseball games on WOR and tyres. in the I'm stuck with TCI. I'm probably not going to be able to get this off a trade press that something actually is happening. That isn't necessar- DBS service.... ily the case. In these industries. we tend, to a very great degree, to talk to each other and to fight with each other in the trade press. But How do you know? because these controversies have such a high level of visibility in the Because the cable operators have a tightening stranglehold on this trade press does not necessarily mean that they have a high level of programing. visibility any place else. And I'm not at all sure that these controver- You display an extraordinary ignorance of the topic you are address- sies are anywhere near critical mass so far as serious congressional ing. The specific signals you mention are delivered to cable systems interest is involved. Nor do I think they will reach critical mass in the by common carriers, and have to serve all takers. Congress until and unless somebody can come up with a reasoned, analytically respectable case to the effect that cable, as an industry, is But it's got to go through this bottleneck of ICI. That's the only way I doing something untoward. I don't think there is any evidence, any can get it at a reasonable price without putting a 10 -foot dish in my genuine evidence, to that effect at all. back yard. But there's this bottleneck there. I've got to deal with John You know, it is not a principle of public policy that Malone. And if if he's charging me too much... broadcasters should be free of competition, or that Hollywood should always have And if you want to buy Florsheim shoes, you have to go to the the right to have a regulatory advantage over its distributors. Florsheim shoe store, don't you? Is there anything inherently evil I will grant you much of what you say. about that? You are always free, if you don't like TCI, to go to the even though it is our business to dialogue these controversies. isn't D.C. City Council and tell them that they should grant another Something always going on. But sometimes things are going on. I don't think we can ignore franchise to your own cable company and then you can sell it for the the fact that something was going on in must carry. There was a lot of best price you can sell it for. I think that's a very important subject rhetoric. but something happened. A regulation was passed. and you and one which is deliberately overlooked by a whole lot of people are now compelled to carry broadcast signals to a certain extent. who have been critical of the cable television industry. Something is going on in syndicated exclusivity and you may have The has vested interest that reimposed on you. And there is a lot of anticable rhetoric from Council is responsible entirely to the electorate, and if the D.C. City your competitors and from the public policy area and I hear very little Council decides tomorrow morning to grant another franchise, or defense of the cable industry. Unless you take as defense the fact that two three or more franchises, it is absolutely free to do so, and there's nothing bad has happened yet, or that all these people have shot at nothing TCI can do about it. you and none of them have hit you. Yet. Nevertheless, there remains the question of whether programers can You hear very little defense of the cable industry'? sell to MDS and DBS and other media that could come into Washing- ton. Very little. They can sell to those distributors and they do sell to those distribu- Defense by whom? tors. By the public policymakers. I don't see anyone standing up on Cap- But, let me ask you something. Should ICI have a right to be an itol Hill I being your champion. hear a lot of critics on Capitol Hill. I NBC affiliate? Should the MDS operator in town have a right to be a don't hear one champion of cable at the FCC. I hear four critics of CBS affiliate? should it be the Or within purview of NBC and CBS to cable at the FCC, in varying degree. decide that they're going to be in the business of distributing pro- graming through broadcast stations? I don't see any appreciable members of Congress themselves criti- cizing the cable industry. Jim, the answer is, if the programers want to give TCI an exclusive agreement... How about Mr. Markey? How about Mr. Dingell?
And if T(-1 wants to pay for it. Mr. Nlarkev basil l criticized the cable industry.
And if ICI wants to pay for it, that's fine. But if NBC or ESPN are giving He's going to have cable oversight hearings. He has said he wants to them exclusive rights because they're scared to death of what ICI come out on syndicated exclusivity. will do to them... Well, of course he's going to have cable oversight hearings. Con- Anyone saying that is engaging in unsubstantiated, self- serving gress always has oversight hearings in the wake of enacting a major speculation. Prove it. NBC is owned by a little company called GE, new law simply to see how it's going. That doesn't surprise us. and ESPN by a little company called Capcities /ABC, incidentally, not some little old ladies. But our impression is that he's hearing concerns about cable from his members. Someone on the subcommittee staff told me that Well, I'm waiting for the Justice Department. they've gotten tons of calls from members concerned or hearing That's what the Justice Department is for, isn't it? complaints from consumers. I guess you could call these city offi- cials, about rate increases, cable rate increases. OK. But this is the argument you're facing up on the Hill, you know - although you don't have to prove it all the time, up on Capitol Hill. That's not what we're hearing. and we listen hard. Oh, I know a fair amount about Capitol Hill, I think. I'm familiar Well, that's what we hear. with the Hill and they require proof too. The system works. Look. the cable industry is very conscious of the fact that it is, to I have a question that I passed on earlier and would now like to ask some degree, politically controversial. That's why we maintain a
Broadcasting May 18 1987 56 more well -known basic services. The reason is our exclusive urban con- temporary format. A rich mix of crossover program- ming designed for the growing number of black subscribers, but with demonstrated appeal to non -blacks as well. In addition to the hottest urban contemporary music, BET's unique format also includes action- packed black college sports, star- powered entertainment specials, top- notch off-network series, and the only regularly scheduled national black news and public affairs programming. Add to this audience appeal, your advertising revenue potential and the significant community relations value, BET you know and you'll see why major only half the story. MSOs nationwide are betting on Black Entertainment We bet you know about Television. Televi- Black Entertainment With BET you can complete sion's enormous success with the picture of American televi- America's heaviest television sion right in your own system. viewers. the important black Don Anderson's got all the audience. By consistently facts you need to do it. Bet delivering this key group, BET you ought to call him at helps cable operators com- 212 -512 -8118. plete the picture of American television. But we'll bet you didn't know that Black Entertain- ment Television reaches beyond its target audience to deliver greater prime -time BET viewership than many of the We're Coming on for You AT LARGE
large lobbying organization in this city and that is why the principal political advice. character of the industry trade has association to do with matters (Laughter.) involving public policy. But I get the feeling during the course of this interview that you want me both to defend the position of the cable But It's obvious. industry on these issues and, in addition, to apologize for the fact I officially and, in fact, quite seriously disapprove of the notion that that there are other industries out there who are displeased by the fact without my counsel the cable industry would have behaved irrespon- we exist. sibly with respect to rate increases or with respect to anything else. The entire history of cable's political relationship with the broad- Isn't cable's decision not to push for First casting and motion picture industries has been one of vehement. greater Amendment protec- tions sort of anticompetitive in nature in that the idea is to not open vehement opposition to cable by both broadcasters and Hollywood. up the doors to these franchises. The fear that too much this is And they are not saying anything about of going us today that is basically to open up the doors to overbuilds. Correct? different from what they said about us 15 or 20 years ago. You know, the canard that cable is a monopoly was not invented I think that there is no question that cable is entitled to the protec- last week. It has historically been at the basis of the broadcasters' tions of the First Amendment. The question is, rather, what are all case against cable, and you see how far in the long run it has taken of the implications of that status, especially with regard to regula- them. tory practices that do not involve content regulation per se. That is I think what is being overlooked here is that the fundamental a matter very much unsettled under the current state of the law, and changes that are occurring in the television world, and for which one that, moreover, has to be considered in the context of the fact cable has been principally responsible over the last 10 years, are that there are large parts of First Amendment law which today regarded by most public policymakers as good, as socially benefi- remain unsettled. cial, as representing a significant improvement in the way society We apparently have a lot of controversy going right now, for uses the television medium. If you want to go all the way down to example, with respect to the equal time and fairness rules as they I basic, political fact, that is the basic political fact, and I find it very apply to broadcasters. would predict that in the not too distant difficult to believe that given this basic political fact and given the future we will again have a live judicial controversy over the degree intense storm of criticism going on now in Congress of the broad- to which the federal government can impose indecency regulation on casting industry, that the Congress is suddenly going to turn around broadcasters. We have a live controversy before the Supreme Court and reimpose restraints on the broadcasters' principal competitors. right now having to do with whether newspapers may be regulated You know, just to add a little perspective here, it wasn't us they had by local jurisdictions with respect to the placement of sidewalk up there under the klieg lights [referring to House hearings into TV vending machines. network news]. It was the broadcasting industry. It wasn't us who You know, the First Amendment is not all that automatic, and the they had up there being accused of trafficking and pursuing the very existence of these controversies merely points up the fact that it almighty dollar to the detriment of the public interest. It was the is not sufficient to go to court and say, "Well, I'm a First Amendment broadcasting industry. And it's not my purpose here to try to involve speaker, therefore they can't touch me in any way. shape or fashion." ourselves in that controversy; I don't want to be anywhere near that That is not the law today, nor has it ever been. controversy. But I think in view of the conversation we're having this The basic position of the cable industry today on First Amendment morning, that is a relevant and pertinent point to make. Congress matters is, generally speaking, to regard the Cable Act as not signifi- doesn't think any of these industries are Little Mary Sunshine. cantly at odds with the requirements of the First Amendment. I don't think that's a position necessarily graven in stone. All I can say is that What about deregulation in general? it is in a broad sense the industry position right now, but it is, in any It seems to be the view of a large part of the Congress these days that event, a position that encompasses a great many matters in addition deregulation of everything has gone far enough. to the singular question of whether overbuilds are constitutionally I think there is no doubt but that the deregulatory pendulum in the protected as a matter of right, which is, of course, a different way of Congress has gone as far as it is going to go and may be on the way saying whether city councils should be allowed to exercise any back, but that is an entirely different matter than being able to predict discretion with respect to granting or withholding franchises. any specific consequence in terms of any specific industry. And I would suggest to you also that in this matter we are not writing on a blank slate, either. We are operating in a world which, so But if its a basic attitude, and they're looking at broadcasting, what's far as the cable industry goes, has literally been constructed on the to keep them from going ahead and looking at cable? I mean, it's just premise that city councils can tell you, for example, how many that there's a general attitude, a general feeling, and I just wonder channels you can have, and how many what's to keep it from spilling over. bells and whistles you should have, and so on and so forth, and there is a lot of plant in place that The only thing to keep it from spilling over is reasonable and respon- was built under that system. sible behavior on the part of the industry itself. At bottom, cable When you go before your convention in Las Vegas. are you going to doesn't make its politics in Washington; it makes its politics on the position cable as a beleaguered industry and medium, or a trium- local level. And on our record there, we will rise or fall both as a phant one? television medium and as a regulatory- sensitive industry. I think we're doing pretty well. I certainly don't have a sense of the Do you consider it one of your tasks to make sure that the cable cable industry as being beleaguered in any way. operators behave in a responsible manner? From the Washington point of view? Me? I think Yes. insofar as Washington goes, it's pretty much business as usual.
I'm not the dadch I the :1hlr in Iu.ln_ And in the field? I think you are. Malone sort of referred to it in his speech. saying that In the field, I think it is not business as usual. To get Mooney would be petrified that we'd all go bananas. and I'm sure that back to where we started, I think the is in your wisdom you counsel your children, you tell them not to go cable industry fairly pulsating with energy and that we may well crazy on these rate increases, at least not in the next year or so. You be on the verge of a new breakout in the did the same on channel switching. You told HBO and Showtime, business as a business. "Hey. I think these rebates gotta go." How does programing factor into that? It is not on the public record anywhere that I did so, and you don't It's very important. What we sell is programing. We don't sell trans- know whether I did or didn't. I will confess not to be above giving mission capacity; we sell programing. 4
Broadcasting May 18 1987 58 SpecialoRepo
THE NATIONAL SHO
LasVegasc_7Vlay 17-20 NCTA
Cable turns its eyes to Las Vegas
Attendance is expected to be down ble with television writer and producer Nor- the Cable '87 Infomart. On Tuesday morn- from last year's Dallas show, but man Lear; Trygve Myhren, chairman and ing (May 19), attendees are invited to sit exhibitor numbers have increased chief executive officer, American Television down over with experts on various facets of & Communications, and outgoing chairman the cable business and pick their minds. The Attendance at the 1987 National Cable Tele- of the NCTA; Nickolas Davatzes, chairman experts: Robert St. John Roper (copyright); vision Association convention, which was and chief executive officer, Arts & Enter- Charles Walsh (franchising); Charles Wilson slated to open at the Las Vegas Convention tainment Network; Michael Fuchs, chair- (cable guides); C. Stephen Backstrom (prop- Center yesterday (May 17), is expected to man and chief executive officer, Home Box erty taxes); Richard Jensen (converter con- fall far short of attendance at the trade asso- Office, and Terrence Elkes, president and trol); Don Mathison (classified ads); Jeffrey ciation's 1986 gathering in Dallas. But it's chief executive officer, Viacom Internation- Wayne (advertising interconnects); John unlikely the smaller crowds will put a damp- al. Pascarelli (cooperative marketing); John Ri- er on the proceedings or lessen any of cable FCC Chairman Dennis Patrick, who has venburgh (commercial and data services); operators' or cable programers' bullishness upset the cable industry with his call for Lou Zaccheo (promotion), and Brad Dusto about their industry. reimposition of the syndicated exclusivity (public affairs). According to NCTA officials, the final rules, will kick off the closing general ses- The NCTA has invited some 40 members head count this year will be about 12,000, sion on Wednesday (May 20) with a of Congress to attend the convention, but down from more than 13,100 last year. They speech -his first to a cable audience since only about 14 will appear on panel sessions. blame continued consolidation in the indus- becoming chairman. Most of the congressmen including those on try and the Las Vegas venue, which tradi- He'll be followed by a panel on rising the panels will attend private by- invitation- tionally produces few on -site registrations. cable system values featuring Phillip J. Ho- only sessions with cable operators on Satur- The good news for the numbers watchers gue, president, Daniels & Associates (mod- day (May 17) evening. Some will also be on is the exhibition. NCTA said there will be erator); Julian Brodsky, senior vice presi- hand the following morning for a $350 -a- more exhibiting companies this year (308) dent, Comcast Cable Communications; I. plate breakfast to raise money for NCTA's with about the same amount of booth space Martin Pompadur, general partner, ML Me- political action committee (Cablepac). (161,400 square feet). dia Partners; Richard J. MacDonald, broad- Included in the price of each registration The show's 31 "track" sessions are framed casting -cable analyst, First Boston Corp., this year is a ticket to the presentation of the by two general sessions. The opening gener- and John Malone, president and chief execu- System ACE Awards Monday evening in the al session, on Monday morning, will feature tive officer, Tele- Communications Inc. Showroom of the Las Vegas Hilton. Singer - speeches by James Cownie, president, tele- The "track" sessions will focus on various actor Ben Vereen will provide the entertain- communications group, Heritage Communi- public policy, financial, management, pro- ment. cations, and chairman of the convention, graming and marketing and legal issues. Ac- On Wednesday evening, NCTA will pre- and James Mooney, president of NCTA. Im- cording to NCTA, the number of sessions sent its highest honors -the Vanguard mediately following the addresses, Brian has been reduced from last year's 47 in re- Awards -to seven industry leaders. The Lamb, chairman of C -SPAN, will moderate sponse to members who complained about complete agenda for the convention appears on a "roundtable" discussion on how business too many conflicts on last year's schedule. on page 60. A listing of exhibitors begins forces and consumer trends are affecting ca- A new feature of this year's show will be page 62.
Broadcasting May 18 1987 59 CABLE 87 NCTA's daily agenda in Las Vegas
Freston, MTV Networks; Alit Dalvi, Cox Cable.
Monday, May 18 Trio concurrent sessions. 3:30 -5 p.m. New -Tech Signal Prospects. Moderator: R. Brian James, NCTA. Speakers: Ben Crutchfield, NAB; Craig Todd, Dolby Laboratories; Joseph Roizen, Telegen; William Glenn, New Opening session. 8:30 -10 a.m. Rotunda. Cable '87: Television Serving York Institute of Technology America. Speakers: James Cownie, Heritage Communications and con- vention committee chairman, and James Mooney, NCTA. Roundtable Improved Plant Design and Construction: Methods and Materials. Room ATC Ste- moderator: Brian Lamb, C -SPAN. Speakers: Trygve Myhren, ATC; Nicko- B2. Moderator: Norman Santos, /Oceanic Cablevision. Speakers: Randall Instrument -Comm/ las Davatzes, Arts & Entertainment; Michael Fuchs, HBO; Terrence Elkes, ven Biro, Biro Engineering; Crenshaw, General Thomas Viacom International; Norman Lear, Act Ill Communications. Scope Division; Jack Gieck, engineering consultant: Straus, Hughes Aircraft.
Four concurrent sessions. 10:30 -noon. Copyright. Room El . Modera- tor: William Bresnan, Bresnan Communications. Speakers: Senator Howell Heflin (D-Ala.), and Representatives Henry Hyde (R- III.), Robert Kastenmeier (D- Wis.), Carlos Moorhead (R- Calif.) and Mike Synar (D- Tuesday, May 19 Okla.). Syndicated Exclusivity. Room E2. Moderator: Ed Allen, Western Commu- Cable '87 Infomart. 8:30 -10 a.m. Room Al . Breakfast with the Experts. nications. Speakers: Senators J. James Exon (D- Neb.), Ted Stevens (R- Table 1: Robert St. John Roper, LeBoeuf, Lamb, Leiby & Alaska) and Timothy Wirth (D- Colo.), and Representatives Matthew Rin- Copyright Rules. MacRae, Table 2: Franchising Questions Under the Cable Act. Charles aldo (R -N.J.) and Henry Waxman (D- Calif.). Walsh, Fleischman & Walsh. Table 3: Selling Programing to TVRO Own- Content Regulation. Room E3. Moderator: Richard Loftus, Trident Com- ers. Daniel Shields, United Cable. Table 4: TV Guides: Latest Research on munications Group. Speakers: Representatives Mickey Leland (D- Tex.), Use and Value. Charles Wilson, Wilson & Associates. Table 5: Controlling Mike Oxley (R- Ohio), Al Swift (D- Wash.) and Tom Tauke (R-lowa). Property Taxes. C. Stephen Backstrom, Comcast Cable. Table 6: Con- What Really Works at Our Cable System. Room A4. Moderator: Paul verter Control. Richard Jensen, Centel Cable. Table 7: Classified Ads. Freas, TKR Cable. Speakers: Dave Pardonner, Essex Cable; Georgia Grif- Don Mathison, Media General. Table 8: Advertising Interconnects. Jeffrey fith and Mike Withiam, American Community Cablevision; Tom Ledbetter, Wayne, Colony Communications. Table 9: Cooperative Marketing. John Cablevision Canon City; W. John Gamin, Centel South Florida; Sue Ellen Pascarelli, Cablevision of Boston. Table 10: Commercial Services /Data Jackson, Heritage Communications; Jim Carver, ATC Appleton. Services /I -Nets. John Rivenburgh, Rogers Portland Cablesystems. Table 11: Promotion Strategies at the System Level. Lou Zaccheo, Preview Network. Table 12: Cable Television Public Affairs Association Tucson Two concurrent technical sessions. 10:30 -noon. Fiber Optics Design, Project. Brad Dusto, McCaw Cablevision. Performance and Feasibility Studies. Moderator: James Chiddix, ATC. Telecommunications; Hermann Gysel, Speakers: Mircho Davidov, Catel Five concurrent sessions. 10 -11:30 a.m. Washington Insiders. Room Synchronous Communications; Jack Koscinski, General Optronics; R. El . Moderator: Edward Merlis, NCTA. Speakers: Allen Moore, Senate Scott Stevens, Siecor Corp. Commerce Committee; Ed Baxter, Senate Copyright Subcommittee; Mark Cable Television Distribution Performance and Cost Solutions. Room MacCarthy, Thomas Ryan, Paul Smith and Charlene Vanlier, House Energy B2. Moderator: Ed Milner, Arlington Cable Partners. Speakers: Daniel and Commerce Committee; Larry Irving and Lawrence Sidman, House Smart, British Cable Services Ltd.; Patrick McDonough, United Cable: Telecommunications Subcommittee. Mark Adams, Scientific -Atlanta; Tom Osterman, Alpha Technologies. The Consumer Connection: Hardware Compatibility with Home Enter- tainment. Room E2. Moderator: Andrew Setos, Viacom Networks Group. Six concurrent sessions. 3:30 -5 p.m. The Future of Television: Present Speakers: Michael Hayashi, Pioneer Communications; Walter Ciciora, and Former FCC Commissioners Discuss Where We've Been and Where ATC; Doug Truckenmiller, Heritage Communications; Joseph Van Loan, We Are Going. Room El . Moderator: Bertram Carp, NCTA. Speakers: FCC Viacom Cable. Commissioner Mimi Dawson; Tyrone Brown, Steptoe & Johnson; Anne Jones, Sutherland, Asbill & Brennan, Meet the FCC Staff Room E3. Moderator: Seth Davidson, NCTA. Speak- ers: Lauren Belvin, senior legal advisor to Commissioner Mimi Dawson; Special Delivery: Keeping Cable's Promise of Quality. Room E2. Modera- Sydney Bradfield, cable TV branch supervisory engineer; Dale Brown, tor: J. Larry Bradner, Scientific -Atlanta. Speakers: James Chiddix, ATC; office of the chairman; Brian Fontes, special assistant to Commissioner Thomas Elliot, ICI; Bradley Johnston, Warner Cable; David Large, Gill James Quello; Bradley Holmes,. Mass Media Bureau policy and rules Cable. division chief; Lisa Hook, legal assistant to Chairman Dennis Patrick; Somebody Stole My Signal: Improved Security Against Theft of Service. Diane Killory, general counsel; James McKinney, Mass Media Bureau Ross, Roy Room E3. Moderator: Rod Thole, Heritage Communications. Speakers: chief; Stephen cable television branch chief; Stewart, Mass Roger Kramer, ATC /Southwestern Cable TV; Michael Ritter, Continental Media Bureau video services chief; Gregory Vogt, Common Carrier Bu- reau enforcement division chief. Cablevision; W. Terrell Wingfield, Cox Cable; Jeremy Stern, NCTA. The View fromWall Street: Stock Market Perceptions of Cable. Room A4. Pay -Per -Viewpoints: Pros and Cons. Room A4. Moderator: Barry Le- Moderator: J. Patrick Michaels, Communications Equity Associates. mieux, American Cablesystems. Speakers: David MacDonald, NYT Ca- Speakers: Gary Blemaster, Kidder, Peabody & Co.; Ian Gilchrest, ble; Nimrod Kovacs, United Cable; Donald Kemper, Centel Cable; Brian PaineWebber; Frederic Seegal, Shearson Lehman Brothers. Roberts, Comcast Cable; Richard Maul, Western Communications. What Price Cable: Pricing Strategies in a Deregulated Market. Room A5. Promo Power: Program Promotion for Increased Viewership. Room A5. Moderator: Jack Pottle, Browne, Bortz & Coddington. Speakers: James Moderator: Edward Bennett, Viacom Cable. Speakers: John Billock, HBO; Dovey, United Cable; Barbara Sitkin, Continental Cablevision; Bruce Tim Robertson, CBN Cable; Doug Wenger, Storer Communications; Rob- Jones, American Cablesystems; Lawrence Higby, limes Mirror Cable; ert Clasen, Comcast Cable; Josh Sapan, Showtime/The Movie Channel. Mark Handler, Disney Channel. Tmo concurrent technical sessions. 10 -11:30 a.m. Security Consider- Cable -Exclusive Programing: What's in the Pipeline? Room A6. Modera- ations: Locking the Door to the Candy Store. Room B1. Moderator: Ted tor: John Sie, TCI. Speakers: J. William Grimes, ESPN; Kay Koplovitz, USA Hartson, Post -Newsweek Cable. Speakers: Michael Long and Vito Brug- Network; David Hall, Nashville Network; Thomas Burchill, Lifetime; Tom liera, Zenith Electronics; Anthony Wechselberger, Oak Communications;
Broadcasting May 18 1987 60 CABLE 87
Mark Medress, General Instrument VideoCipher Division. UPGRADE YOUR Stereo Television and Cable-One Year Later. Room 82. Moderator: Karl Poirier, Triple Crown Electronics. Speakers: Kenneth Leffingwell, We- ENG SYSTEM WITH MII gener Communications; Bill Arnold, Warner Ca- ble; Arthur Vigil, Oak Communications; Joseph Vittorio, General Instrument Jerrold Division; Da- vid Sedacca, Scientific -Atlanta.
Two concurrent technical sessions. 12:30 -2 p.m. Implementing Pay -Per -View. Room B1. Moderator: Nick Hamilton -Piercy, Rogers Com- munications. Speakers: Larry Lehman, Cencom Cable Associates; Andrew Ferraro, Request Television; David Woodcock, Centel Cable; Nan- cy Kowalski, General Instrument Jerrold Divi- sion. Mid -Term Report Card on Consumer Electron- ics Interface. Room 82. Moderator: Walter Ci- ciora, ATC. Speakers: Richard Merrell, Zenith Electronics; James Farmer, Wajahat Husain and Christopher Lewis, Scientific -Atlanta.
Six concurrent sessions. 3:30 -5 p.m. Meeting the Competition: The Battle for Viewers. Room E1. Moderator: Larry Wangberg, Times Mirror Cable. Speakers: Ronald Berger, National vid- eo; Robert Wussler, Turner Broadcasting Sys- tem; Jules Haimovitz, Viacom Networks Group.
In Search of New Subscribers: Acquisition Strategies. Room E2. Moderator: Virginia Nkst- phal, Viacom Cable. Speakers: Terry Rich, Heri- tage Communications; Frederick Livingston, Continental Cablevision; Dean Gilbert, Paragon Communications; Lowell Hussey, Warner Cable. Reaching Out: Can Cable Communicate with the Phone Company? Room E3. Moderator: John Goddard, Viacom Cable. Speakers: Philip Verveer, Wilkie, Farr & Gallagher; James Hirsh - field Jr., Summit Communications; Lawrence Garfinkel, AT &T. Let Your Fingers Do the Buying: New Rev- enues from Home Shopping Networks. Room If you use 1/2," 3/4" or any combination, A4. Moderator: William Strange, Beta Communi- cations. Speakers: Ben Reichmuth, Gill Cable; switch to MH and get high performance Paul Bambei, Rifkin & Associates; John Evans, Hauser Communications; Kevin Kidd, Cox Ca- and overall cost reductions. ble. The MII Broadcast System is designed to enhance your ENG operations. With product like the AU -400 Camera Recorder that offers a combination of New Money: The Latest Financing Techniques. never on 1/2". A5. Moderator: William Suter, Merrill performance and capabilities before available Room the Lynch Capital Markets. Speakers: Steven Like multi -generation capability, playback through view -finder, Dodge, American Cablesystems; Monroe Rif- 4- channel audio, on -board time code generator /reader with selectable kin, Rifkin & Associates; James Allen, Cencom user bits and over 20 minutes of recording time on a compatible compact Cable. cassette. Even 90 minutes of operation with the MIT Field Recorder, Field Editing and Studio VTR's. Plus performance of such high quality it can be Syndicated Exclusivity: Second Time Around. used as an alternative to 1" C. Room A6. Moderator: Gary Weik, Harte -Hanks And with MII you have low maintenance and training costs. Tape con- Cable. Speakers: Robert Miron, Newhouse sumption is dramatically reduced. Units are small and lightweight. Cas- Broadcasting; Charles Townsend, Colony Com- settes and parts inventory are interchangeable. And ME equipment is 100 NAB; Charles Fer- munications; John Summers, percent compatible, so you can interface MIL with your present system. Ferris, Glovsky & Popeo. ris, Mintz, Levin, Cohn, What's more, product is available now. Find out how you can improve your production quality and cut your overall iWo concurrent technical sessions. 3:30 -5 with the Panasonic MII p.m. Interactive Paths and Progress. Room B1. costs System. Moderator: Graham Stubbs, Linear Corp. Broadcast For Panasonic Speakers: Robert Bridge, Alpha Technologies; more information call // D , Broadcast Systems Aukstikalnis, General Instrument Jer- (201) 348 -7671. / U) Anthony rold Division; Richard Citta, Zenith Electronics;
Broadcasting May 18 1987 61 CABLE 87
Dominick Stasi, Telaction Corp. Patrick. Cable System Values: Where Are They Satellite Delivery Systems. Room 82. Modera- Wednesday, May 20 Going? Moderator: Phillip Hogue, Daniels & As- tor: Norman Weinhouse, Norman Weinhouse As- sociates. Speakers: Julian Brodsky, Comcast sociates. Speakers: Paul Heimbach, HBO; An- Cable; I. Martin Pompadur, ML Media Partners; drew Setos, Viacom Networks Group: James Special address and session. 11:30 a.m. -1 Richard MacDonald, First Boston; John Malone, McKinney, FCC. p.m. Rotunda Speaker. FCC Chairman Dennis TCI What's on display on the exhibit floor
The following is a list of NCTA ex- Inbound, outbound telemarketing, in- Atlantic Video 1659 hibitors. An asterisk denotes a product house telemarketing consulting', reser- 150 S, Gordon St., Alexandria, Va. 22304 new to the market. vations services*, specialized catalog Video production facility. Staff: Gerard marketing services.' Statt: G.J. L'Heur- ACTS Satellite Network 1018 Ferri :Ron Wichard. eux, John Covici, Barbara Nixon, Charlie 6350 West Freeway, Fort Worth, Tex. 76150 Gibbs, Carol Chandler, Maurice Tufano. Augat/Broadband 3322 1311 Commerce Ln., Jupiter, Fla. Cable programing service.Staff: Michael 33458 American Isuzu Motors 3148 Wright, Gene Under, Rod Moerer, Deb- Indoor amplifiers for cable, SMATV and 2300 Pellissier Pl., Whittier, 90601 orah Little, Jim Robinson. Calif LAN, upgrade electronics, outdoor line equipment. Staff: Sherwood Hawley. American Medical Association 1019 -20 Adams -Russell /Arvis div. 3105 Jeanne Trivison. 535 N. Dearborn, Chicago 60610 300 Second Ave., Waltham, Mass. 02154 Belden Wire and Cable 2731 Video news releases, PSAs, American Arvis -7000 series automated ad insertion Box 1980, Richmond. Ind. 47375 Medical Radio News, assistance equipment*, Arvis -6000 series grid sys- other for writers and Thomas Duobond IV quad shield drop cable for tem'. Staff: Trevor Lambert, Roger Straw- producers. Statt: Toftey, Jane Coughlin, Mark Stuart. CATV systems, coax cables. Statt: Dave bridge, Linda Stein, Sarah Potter, Linda Billish, Chuck Parker, Paul Miller, Phil Pen- Arnold, Tim Evans, Tracey Smith, Russ Anixter Communications 2107 nington, Liz Kerersi, Terry Lewis. Godwin, Tom 4711 Golf Rd., Skokie, 111. 60076 Wise. ADS/Linex 2161 Bell & Howell 1553 Antenna Technology Corp. 3009 3130 Gateway Dr., Suite 400, Norcross, Ga. 6800 McCormick Rd., Chicago 60645 1140 E. Greenwa_v St., Suite 2, Mesa, Ariz. 30071 85203 Biddle Instruments 2908
A.F. Associates/Pegasus 3519 Simulsat multibeam antenna (three- to 510 Township Line Rd. , Blue Bell, Pa. 19422 100 Stonehurst Ct., Northvale, N.J. 07647 seven -meter) for Ku and C band recep- Hand -held time domain reflectometer *, tion, parabolic headend 5100 automated multiple -channel compi- antennas, and cable fault locator, standard short-range other satellite mainte- lation system for assembling tapes used products, design, TDR test sets, digital data loggers, other nance and turnkey installations. for sequential insertion. Staff: Marc Bres- Staff: tests sets. Statt: Chuck Schmidt, Ben Hatch, sack, Phil Jones, Vince Jakimzak. Gary Scott Grane, Charles Will- Gallo. man. Black Entertainment Television 2645 AGB Television Research 3508 Apollo Cablevision Caesars 1232 31st St., NW Washington 20007 540 Madison Ave.. New York 10022 Box 3304, San Luis Obispo, Calif. 93403 Black cable programing service with PeopleMeter television ratings service. Armex Cable 3524 sports, entertainment, music video, pub- Staff: Randolph Brown, Joseph Philport, 2700 E. Nine Mile Rd., Warren, Mich. 48091 lic affairs programing, BET News *. Staff: Dr. Stephen Buck, Debbie Reichig, Jo- Robin Beaman, Rosalyn Shaw Doaks, seph Bosca. Coaxial cable connectors, drop cable Darryl Grayson. and installation hardware. Statt: William Air National Guard 3554 Orley, Tom Drew, Leslie Day, Sue Barrett. Blonder- Tongue Laboratories 1716 ANGSC/MPRA Mail Stop 18, Andrews AFB, Mike Bailey, Frank Day, Dan Williams One Jake Brown Rd., Old Bridge, N.J. Md. 20331 08857 Army & Air Force Hometown Guardsman 11 off -premise premium pro- Alpha Technologies 3145 News Service 1751 gram delivery system *, FAVM frequency 3767 Alpha Way, Bellingham, Wash. 98225 Kelly AFB, Tex. 78241 agile heterodyne audio /video modula- CAN standby and nonstandby power tor', prefab headends, headend signal Arts & Entertainment 1622 supplies, remote status monitoring sys- processors, A/V modulators, bandpass 555 Fifth Ave., New York 10017 tems for one- and two -way cable plant. filters, preamplifiers and accessories. Staff: Fred Kaiser, Robert Bridge, Jeff Basic cable programing network. Staff: Staff: Isaac Blonder, Glenn Tongue, Geer, Ralph Patterson, Lynda Black, Tom Nickolas Davatzes, Andrew Orgel, Dan George Scherer, Gerald Nekrasz. Osterman, Carla Denney, Mark Beckley, Davids, Rita Ellix, Brian Litman, Shelley William Gilbert. Blaine, Carole Kaely, Burt Berliner. Brad Cable Electronics 1719 1023 State St., Box 739, Schenectady, N. Y AM Communications 1006 Associated Press/ 12301 1 AM Drive, Quakertown. Pa. 18951 TMS Information Services 1742 Converters, cable equipment sales and 1825 K Sr., N.W., Washington 20006 Construction services. Statt: Philip Ver - service. Staff: Robert Price. ruto, Mark Gross, John Danekind, Mary AP/TMS Business Plus, AP/TMS News Moran, Roger Stevens, Joseph Rocci, Plus, Channel Guide. Staff: Greg Groce, Broadband Engineering 3322 211 Mike Quelly, I. Tom Saldi. Jim Williams, John Strachan, Annabella Commerce Ln., Jupiter, Fla. 33458 Riccio, Susan Burgstiner, Kurt Rossi, Tim Budco American Airlines DM Corp. 2808 Brennan, John Malloy, John Flowers, Patti 1748 Box 3065, Tulsa, Okla. 74101 Box 619160, M.D. 51180, DFWAirport, Ter. Kettler, Byron Yake, Michael Argirion, Pat 75261 Adsit, Robert Reed. Taplocks, single digit tags, panel tags,
Broadcasting May 18 1987 62 CABLE 87 marking ID products, barrel locks. retro- fitting devices. Statt: D. Nicholas Allen. STANDARDIZE YOUR David Allen, Barbara Allen.
Bureau of the Census 3221 Data User Services dig, Washington 20233 EFP SYSTEM WITH MII 1990 census promotion. Staff: Sam Johnson, Jim Gorman.
Burnup & Sims Cable Products Group 1642 8000 E. Prentice Ave., C -5. Englewood. Colo. 80111 Capscan trunk and feeder coaxial cable, subscriber drop coaxial cable, Lectro standby and regular CATV power sup- plies, LAN supplies, computer power protection systems, construction and en- gineering services, Super Sentry standby power supply *. Statt: Steve Wagner. Mike Filkins, Kevin Lynch, Dave Massaglia, Mike Kearns, Marty deAlmin- ana, Bill Howerdel, Bob Heinrich, Tom Colegrove, Dennis Geltmacher, Lance Belcher, Steve Breen, Steve Roby, Jack Arbuthnott, Al Higgins.
Business Systems 2319 One Marcus Dr. Greenville, S.C. 296/5
In -house management and billing sys- tem with addressability interface capa- bilities, automated PPV ordering. Staff: Larry Edwards, Bill Cox, Bill Kilgore, George Pupala, Gib Amstutz, Lee May- nard, Mike Stutz, Vanessa Chambers. Glynda Caddell.
Cable Business Associates 2904 5640 Northwest He.e, Chicago 60646 Converter and line equipment repair, Jer- rold cosmetic parts sales, stereo decod- er distribution. Statt: Frank O'Donnell. Mike Hartnett, Mike Hibberd, Paul Park, Frank Doherty.
Cable Call 1860 /0324 S. Dotfield Rd., Owings Mill, Md. If you use 1/2; 1" or any combination, 21117 MII high performance Cable Investments Hilton switch to and get 8400 E. Prentice Ave.. Suite 1115. Engle- and overall cost reductions. wood, Colo. 80111 The MII Broadcast System was designed to enhance your EFP opera- Cable Link 3024 tions. With product like the AU -500 Field Recorder that offers a combination 280 Cozzins St., Suite 2A. Columbus. Ohio of performance and capabilities never before available on 1/2". 43215 Like over 90 minutes of recording time even in the field, multi -generation Converters, line equipment, parts. Staff: capability, field color playback, 4- channel audio, on -board time code gener- E. Jack Davis, Bill Holehouse, Scott ator /reader with selectable user bits and TBC connection. The Field Re- Heeler, Stan Smith, Vonna Van Heemst, T corder also accepts compact cassettes from the MII Camera Recorder. Kevin Kaufman. Plus MII's performance is of such high quality it can be used as an alternative to 1" C. Cable Publications 1206 And with MII you have low maintenance and training costs. Tape con- 322 Congress St.. Boston, Mass. 02210 sumption is dramatically reduced. Units are small and lightweight. Cassettes Cable program guides. Staff: J. Robert and parts inventory are interchangeable. And MIT equipment is 100 percent Livingstone, James Ballard, Robert compatible, so you can interface MII with your present system. Warner, Barbara Emerson, J. Richard What's more, product is available now. Crowley, Elizabeth Brightman. Harvey Find out how you can improve your production quality and cut your overall Soloman, Lisa Funderburg. costs with the Panasonic MII Broadcast System. - Cable Resources Inc. 3020, 21 ' Panasonic For more information call l56 Porter St.. Suite 200. East Boston, Mass. Broadcast Systems 02128 (201) 348 -7671. r
Broaticastmg May 18 '987 63 CABLE 87
Terminal control system, ampli /guard, System -specific guide format. Staff: Ir- Channel Master 2815 converter facts, CRI van. Staff: Peter win Cohen, Marida Sapichino, Richard Box 1416, Industrial Park Dr. Smithfield, Sclafani, Gary Singerman, Dennis Jan- Sullivan, Russell Cohen, Sandy Mes- N.C. 27577 sen, Michael Sclafani. singer, Mark Rubin. Micro -beam CARS -band microwave re- lay Cable Security Systems 1739-40 Cadco 1012 systems, cable power equipment, transmitters, receivers, repeaters Box 2066, Auburn, Ala. 36831 2706 National Cr., Garland, Tex. 75041 and multipliers, feasibility studies, FCC appli- Beast Apartment box, riser guard, GNB Headend electronics, single -channel cation assistance, installation, alignment watchman II batteries, padlocks, home processors, modulators, off -air antennas, services, warranties. Staff: Jim Crow - audit boxes. Staff: Curt Cope, Mike preamps, FM receiving equipment, nover, Randy Karr, Glenn Martin. Springer, Brad Kennington. emergency warning systems, LAN fre- quency translators, specialized head - Channel) Commercial Corp. 1753 Cable TV Supply Co. 1609 ends for MDU service, model 360H hy- 620 W. Foothill Blvd., Glendora, Calif. 5922 Bowcroft St., Los Angeles 90016 perband frequency agile modulator *. 91740 Staff: W.T. Barnhart, Bill Smith, Bryan Cable Television Business 1639 Speed. Channelmatic 3132 6300 S. Syracuse Way, Suite 650, Engle- 821 Tavern Rd., Alpine, Calif. 92001 wood, Colo. 80111 Calan 2902 Adcart random access insertion system, R.R. # 1, Box 86T, Dingmans Ferry, Pa. Cable Value Network 2722 Adcart 2+2 *, NSS -4A network share 18328 5655 S. Yosemite, Suite 105, Englewood, switcher*, broadcast break sequencer*, Colo. 80111 Integrated sweep system/spectrum ana- eightball very low cost 8x1 switcher', lyzer. Staff: Syd Fluck, Phyllis Thompson, automatic videocassette changer, patch - CVN birthday celebration, video mer- Bill Le Doux, Paul Chudoba. master switcher, low-coast ad insertion chandising product samples, Smart system, Spotmatic Shopper game show jr., audio and video Catel Telecommunications 2900 DAs, audio amplifier, sync stripping 4050 Technology Pl.. Fremont. Calif. 94538 Cable Video Store 2308 pulse DA. Staff: Bill Killion, Tom Walsh, Tom 2200 Byberry Rd., Hatboro, Pa. 19040 D -850 tuneable TV demodulator, NS- Panowski, John Gerstenberg, Roger 2000 N stereo generator, FMS -3000 FM Heidenreich, Mike Watson, Stan Hilton, Impulse store -and -forward technology stereo system, 3000 series remote satel- Bryon Bertrand, Skiter Lisenbee. for PPV. lite receiver transmission system, MS- Chemical Bank CableData 1700 1000 automatic audio switch. Staff: Stan 3014 380 Madison Ave., New York 10017 Sacramento. Calif. 95873 McKelvie, Frank Genochio, George Ben- ton, Dennis Donnelly, Ron Jones, Wendell QuickData system, DDP/Tan- Christophers 1832 computer Woody, Don Wyckoff. dem products, phone entry processor. 12 E. 48th Sr, New York 10017 Staff: Jerry Knapp, Maggie Wilderotter, CATV Services 1556 Cinemax 2326 Bob Crowley, Jack McDonald, John Ad- 2211 Warm Springs Ct., Fremont, Calif. 1100 Avenue of the Americas, New ams, Bob Puckett, David Wright, Lloyd 94539 York McCreary, Curt Schrader, Linda Shafer, 10036 John Walthall, Susan Ycchio, Norm CATV Subscribers Services 3016 -17 Pay programing service of movies, music Oubre, Greg Hull, Richard Scott. 108 State St., Suite 102, Greensboro, N.C. and comedy programing. 27408 Cableready 1005 CommTek Publishing Contract services including mapping, 2915 6820 N. Broadway, Suite E, Denver, Colo. Box 53, Halley, Idaho 83707 80221 engineering /design, construction, sales/ marketing, installation and support ser- Satellite Orbit, Satellite Direct. Staff: Da- Guardian galvanized steel molding'. vices consulting and audits. Staff: Ray- vid Uptmor, Frank Finn, Sheila Ison, Jerry Staff: Terry Fiala. mond Galtelli, Josephine Galtelli, Fred Poyser, Dan Camie, Terry Loyd, Barbara Robertson, Gerald Haisman, Tommy West, Rob DesAulniers. Cabletsk 2126 Butts, Jerry Curran, Melanie Johnson, 833 Nandino Blvd., Lexington, Ky 40511 Dick Vivod. Communications Equity Assoc. 2750 Information systems, auto response 5401 W Kennedy Blvd., Suite 851, Tampa, units, PC systems, handheld terminals. CBN Cable Network 1126 Fla. 33609 Staff: Robert Noren, Norm CBN Center, Virginia Beach, Va. 23463 Johnson, Brokerage, corporate finance, invest- Deborah Daugherty, Dave Wyllie, Judy Family- oriented 24 -hour cable network of ment banking, management, appraisal Spurgeon, Ron Pinchback. entertainment, information, musical spe- and other services for the cable and corn - cials, westerns, comedies, movies, docu- munications industry. Staff: Rick Cabletek Center Products 1010 Mi- mentaries and inspirational programing. chaels, Jim Ackerman, Harold 850 Taylor St., Elyria, Ohio 44035 Ewen, Staff: Tim Robertson, Tom Rogeberg, Tim Don Russell, Tom MacCrory, Gene Staff: Tim Reilly, Stan Leonowich, Bill Kassick, Tom Hohman, Doug Greenlaw, Gawthrop, Kent Phillips, Beverly Harms, Kaatz, Lynn Bailey. Howard Williams, Shirley Hill, Janelle Ed Frazier, Brian Sweeney, Jay Dugan, Slipp, Mark Solow, Craig Sherwood, Don Bosson, Pep Shappee, David Unger. Cabletelevision Advertising Ralph Trentadue, Susan Sturkie, John Bureau 3005 Roos, Ted Norman, Terry Botwick. Comp. Utilities of the Ozarks 1459 757 Third Ave., New York 10017 103 Industrial Park Rd., Suite C. Harrison, C-COR Electronics Cable Tune -In Kit. Staff: Robert Alter, 3305 Ark. 72601 60 Decibel Rd., State College, Pa. 16801 Vince Fazio, Jim Shumaker, Ron Fisch - mann. Staff: Richard Perry, Arthur McGuire, CompuLink 1839 5600 John Hastings, James Nbnn, Steve Bu- S. Quebec, B -156, Englewood, Colo. Cebleview Publications/ lick, Dan Trayler, Fred Kummer, Mike 80111 Cable Video 1653 Entertainment Crotts, Jim Rushing, Bill Margiotta, Dick Staff: Judy Belisle, Dave Curry, Ed 111 8th Ave., New York 10011 Taylor. Dowd.
Broadcasting May 18 1987 64 CABLE 87
ComSonics 2805 Box 1106, Harrisonburg, Va. 22801 SUBSTITUTE YOUR Window field strength monitor, Sniffer Il and Sniffer Jr. RF leakage detection sys- tems, coaxial relays, repair facility Staff: STUDIO VTR'S WITH MII Wayne Bruffy, Mark Barber, Dennis Zim- merman, Donn Meyerhoeffer, Carey Rol- ston, Lee Stump, Dick Shimp.
Conceptual Graphics Corp. 3426 31630 Railroad Canyon Rd., Suite 12, Can- yon Lake, Calif. 92380 Cable software, TABS database man- ager. Staff: Bill Greer, Vic DeForest, Eric Sharp.
Consumer Discount Network 3327 11231 Southwest Freeway, Houston 77031
Converter Parts 2157 Route 20. Esperance, N.Y. 12066
Core Analytic 3552 674 Rte. 202 -206 N, Bridgewater, N.J. 08807
Cosmo Graphics 2919 3201 N. Loop 820, Suite 150, Fort Worth 76137 1 A A a 14014 Program guides. Staff: Chris Stark, Larry 44:w.ï Rosenberg, Allen Turner, Dana Wilson, Gary Williams, John Shook.
.16 IN Music Television 2153 02:2::2e:16 Country crm. ccl. ee:e1:72:_7 Music Village Blvd., Marty Rabbins Bldg. Hendersonville. Tenn. 37075 24 -hour country music video program- ing. Staff: Jim Guercia, Nyhl Henson, Seth Davis, Stan Hitchcock, Mike Abney. Rene Ray, Nan Olson, Melissa Stephens. Creative Management Services 2734 e -,lh-ll°MÓ 213 Washington St., Toms River, N.J. 08753 1. Subscriber management system. Staff: Morris Adler, Alan E. Meyer, Richard Al- fonso, Gilbert Jacobs, Virginia Minor, If you use 1", switch to Mil John Jonopulos, George McGuire, Lee Mixson, Robert Hall, Gina Marucci, Boyd and get high performance and Nbmack. overall cost reductions. Credit Protection Association 1953 The Broadcast System was designed to enhance your studio produc- Box 402068, Dallas 75240 MII tion. With product like the MUAU -650 Studio VTR that offers a combination of CSPAN 1756 performance and capabilities never before available on 1/2". 400 N. Capitol St., NW Suite 412, Washing- Like over 90 minutes of recording time, multi -generation capability, on- ton 20001 board TBC and time code generator /reader with selectable user bits, edit- variable playback including slow and still, Dolby =C Cable Satellite Public Affairs Network ing functions, speed audio. The Studio VTR also accepts com- covering the House and Senate and oth- noise reduction, and 4- channel Recorder. Plus MII's performance is of er Washington events. pact cassettes from the MII Camera such high quality it can be used as an alternative to 1" C. CWY Electronics 1735 And with MII you have low maintenance and training costs. Tape con- Box 4519, 405 N. Earl Ave., Lafayette, Ind. sumption is dramatically reduced. Units are small and lightweight. Cassettes 47903 and parts inventory are interchangeable. And MII equipment is 100 percent compatible, so you can interface MII with your present system. 2708 Daniels & Associates What's more, product is available now. 2930 E. Third Ave., Denver 80206 Find out how you can improve your production quality and cut your overall Cable brokerage and financial services costs with the Panasonic Mil firm. Broadcast System. For more information call 3328 Data Broadcasting Corp. (201) 348 -7671. Panasonic 8300 Old Courthouse Rd., Vienna, Va. 22180 ,MT Broadcast Systems is Laboratories Inc Stock quotations and related financial in- Dolby a trademark of Dolby
Broadcasting May 18 1987 65 CABLE 87
formation sent to PC's through VBI of Fi- E-Z Trench Mfg. 3545 Kennedy, Michael Lewis, Robert West. Mi- nancial News Network. Staff: Paul Rt. 3, Box 78 -B, Loris, S.C. 29569 chael Zingraf. Steinle, Scott Dinsdale, Tom WDlfsohn, Trenching machines. Staff: Roger Porter. Jack Kathman, Karl Minor, Jerry Kosar, FM Systems 2921 Betsy Zimmer, Debbie Ulan. Eagle Comtronics 1016 3877 S. Main St., Santa Ana, Calif. 92707 4562 Waterhouse Rd., Clay, N.Y. 13041 DEL Compu Cable 1563 ADM -1 TV audio deviation meter', 6 -301 45th St. West, Saskatoon S7L 5Z9 Micro' series traps, super traps, decod- FMT631SAP /FMT633S stereo TV audio ing fitters, directional taps, programable channel *, ALM 672 audio level master', Dialogic Communications 3123 and addressable descramblers. Staff: FMR661C NOM weather receiver'. 1106 Harpeth Industrial Ct., Franklin, Tenn, Alan Devendorf, Joe Ostuni, Chet Syp, Staff: Don McClatchie, Eddie Santa - 37064 Tom Matson, Pete Swanson. maria, Richard Rogers. Digital Products 1762 Eastern International 3526 Fort Worth Tower 1730 -31 4021 N.E. 5th Ten-ace, Fort Lauderdale, Fla. 938 S. Morton St., Bloomington, Ind. 47401 Box 8597, Fort Worth 76124 33334 550 mhz remote set -top converter, full Guyed and self -support towers, prefabri- Discovery Channel 1142 converter repair facility. Staff: Bob Dan- cated equipment buildings. Staff: Torn - 8201 Dr., Corporate Suite 1260, Landover iels, Henry Chen, Rob Shevlot, Nancy my Moore, Betty Moore, Fred Moore. Md. 20785 Henderson, Art Mullins. Cheryl Moore, Carl Moore, Valinda Nature, human adventure, science, histo- Moore, Karl Killgore, Joe Thompson, Ron ry and world exploration programing ser- Eastern Microwave 1948 Woolery, Ron Bonner, Sue Terrell, Betty vice. Statt: Ruth Otte, Tom Lucas, Mike 112 Northern Concourse, Syracuse, N.Y Boyce, Allen Swofford, Lynn Edmonds. DuMonceau, Bill Hart, Milt Underwood, 13221 Billie Ballweg. Sandy McGovern, Jody Haas, Denise WWOR -TV New York superstation. Staff: Galavision 2642 Baddour, Nancy Stover. Art Perkins, Gil Korta, Ann Marie Russell, 460 W 42d Sr. New York 10036 Laurie Prouty-Silverman, Susan Moliski, Disney Channel 1707 Amy Sloane, Donna Patane, Anne Stone. Gamco Industries 2905 3800 W. Alameda Ave., Burbank, Calif 19 Walnut Ave., Clark, N.J. 07066 91505 Electronic Publishers 3522 Passives and Family pay programing service 7431 Bush Lake Rd., Minneapolis 55435 actives subscriber traps. parental guidance keys, drop material. DI -Tech 2916 EMCEE Broadcast Products 1759 Staff: Sheila Sullivan, Fred Whiting. 48 JeJ'rvn Blvd., Deer Park, N.Y. 11729 Box 68, White Haven, Pa. 18661 Clifton Gardiner & Assoc. 3142 AFV routing switchers, audio/video/pulse EPD Electronics 1015 433 Park Point Dr.. Golden. Colo. 80401 distribution amplifiers, video presence 16921 S. Western Ave., Suite 110, Gardena, detectors, Pace 2000 seven -day comput- Calif. 90247 Brokerage and investment banking ser- er controller. Staff: Tony Bolletino. vices. Staff: Cliff Gardiner, Rex Miller, ESPN 1726 Gary Jaeckel, Charlie Mills, Corky Down- Ditch Witch 1153 ESPN PI., Bristol. Conn. 06010 ing, Bob Kuopus, Tom Reddell, Steve Box 66, Perry, Okla. 73077 Lindberg, Jerry Proctor. Sports programing network. Trenching and vibratory plowing equip- GE Credit Corp. Caesars ment for underground installation. Staff: Eternal Word Television Network 1645 525 Madison Ave., Suite 2700, New York Dave Hubble, Gene Goley. 5817 Old Leeds Rd., Birmingham, Ala. 10022 35210 Dow, Lohnes & Albertson Caesars Palace General Electric 1936 Falcone international 2159 1255 23d St., NW, Suite 500, Washington One College Blvd., Portsmouth, Va. 23705 1355 Marietta Pkwy, Suite 104, Marietta, 20037 Ga. 30067 Comband addressable system. proband Staff: Donna Gregg, B. Dwight Perry, addressable baseband scrambling sys- Fashion Channel 2950 John Davis, Henry Rivera, J. Christopher tem. Staff: Robert Hoffman, Ron Po- 6733 S. Sepulveda Blvd., Suite 240, Los An- Redding, David Wittenstein, Leonard lomsky Doug Howe, Lauriston Hardin, geles 90045 Baxt, Charles Helein. Dave Headley. Festival 2326 Durnell Industries 3527 -28 1100 Avenue of the Americas, New York General Instrument/Jerrold/ Box 249, Hwy. 4 South, Emmetsburg, Iowa 10036 Cable Video Store 2308 50536 2200 Byberry Rd., Hatboro, Pa. 19040 HBO's family programing service Van- mounted telescopic aerial personnel Impulse technology demonstration, lift. Statt: Tom Winkleblack, Kevin Dice, Financial News Network 1146 addressability, converters, status moni- Glenn Christensen, Dan Rikalo. 2525 Ocean Park Blvd., Santa Monica, Ca- toring, frequency agile headend, stereo lif. 90405 LAN's home equipment interfaces, line DX Communications 2653 equipment for rebuilds and upgrades. 10 Skyline, Hawthorne, N.Y. 10532 First Data Resources 2746 Staff: Frank Hickey, George Safiol, Hal 10825 Cable receiver', frequency agile modula- Farnam Dr, C -41, Omaha 68154 Krisbergh, Bill Lambert, Larry Fry, Mike Corboy, George Fletcher, tors *. Staff: Hiro Sugiyama, Koki Matsu- Micro delivery option billing and manage- Ed Breen, Geoff moto, Leonard Lashower, Jumpei Yokota. ment system, Profitrack. Staff: Margaret Roman, Tony Aukstikalnis, Lou Corvo, Tim Roberti, Ludemann, Jay Oxton, Bob Hall, Roger Donald Burns, Ted Watkins, Dyatron Charlie Cooper. Automated 1749 Bottazzi, Barb Farrell, Andy Walsh, Mike 210 Automation Way, Birmingham, Ala. Parks, Mike Carpino, Dennis Phillips. 35210 Firstmark Financial General Instrument/Cable Home Laser statement printing and mailing ser- Hilton 110 Communications Group 2300 vices. Staff: Wayne Fisher, Gary Bryant, E. Washington St., Indianapolis 46204 1375 Lenoir Rvne Blvd., Hickory, N.C. Johnny Harbison. Financial services firm. Staff: William 28601
Broadcasting May 18 1987 66 18KELODEON AP NEWS CBN
USA NETWORK» ?CABLE NEWS NETWORK
WOR -TV WTBS CKSH -TV
HOME BOX OFFICE CINEMAX
NEW ENGLAND SPORTS NETWORK/ SPORTS CHANNEL
FOR 21 YEARS UNITED CABLE COMPANY HAS BEEN GIVING NEW HAMPSHIRE A CLEAR VIEW OF THE WORLD. One of New England's original CATV broadcasters, United Cable, offers 28 channels of superior television programming to New Hampshire's largest city, MANCHESTER and five surrounding communities AUBURN, BEDFORD, CANDIA, GOFFSTOWN and HOOKSETT. Since the first wires were strung in July of 1966, United Cable has remained committed to serving its subscriben with the best quality service.
A UNITED COMMITMENT 10 EXCELLENCE A UNITED COMMITMENT IO SUCCESS
United Broadcasting Company -s.- Corporate Offices/Bethesda, Md
WJMO -AM WRQC -FM WYST-AM WYSTFM WDJYFM WKDM-AM KALI-AM KSOLFM WINXAM Cleveland Cleveland Baltimore Baltimore Washington New York Ins Angeles San Francisco Rockville, Md. UNITED CABLE COMPANY OF NEW HAMPSHIRE Represented Nationally by Major Market Radio And in Washington DC represented by McGavren -Guild WJMO- AMIWRQC -FM Cleveland Heights, KALI -AM San Gabriel, KSOL-FM San Mateo WHEN CABLE RATES WENT UR 5 MILLION AMERICAN MOVIE CLASSICS oo SUBSCRIBERS WERE Al- c TOO ENTERTAINED TO NOTICE. Subscriber resistance to rate hikes is not inevitable -especially if you're carrying American Movie Classics. In the last six months, the number of our subscribers increased from a respectable 800,000 to an astounding 5,000,000. This extraordinary increase occurred before and during the time when most systems were raising their rates. And it shows no signs of slowing down. Subscribers find the prospect of watching fifty years of the best movies Hollywood ever made - without commercials -irresistible. If you're planning to raise your rates, or if you've already raised them, with a less- than -healthy response, we suggest you try the only classic cure for rate hike resistance: American Movie Classics. ,AMERICANMOVIE - CLASSICS 50 Years of Hollywood's Greatest. Every Day. In Prime Time. For more information, call (516) 364 -1160 in New York, (312) 296 -0272 in Chicago; (213) 203 -0917 in Los Angeles. "American Movie Classics" is a registered service mark of American Movie Classics Company © 1987 American Movie Classics Company. CABLE 87
Gilbert Engineering 3503 Hit Video USA 2946 Customer management/billing in -house 53/0 W Camelback Rd., Glendale, Ariz. 1000 Louisiana, Suite 3500. Houston 77002 computer systems, software accounting 85301 system. Paul Peyton 24 -hour music video programing. Staff: Staff: Barre, Lake, Paul Griffin, G- KS -KS -MG adapter*, splice block with Jim Britain, Laura Dodge, Constance Willis Usry, Steve Reiss. integrated round lugh, CIS F connec- Wbdlinger. Intercept Corp. 2914 tors *. Staff: Robert Spann, Robert 85 Fifth Ave., Bldg. 16, Paterson, N.J. Hayward, Bill Down, Sharron Pearson, Home Box Office 2326 07524 Bill McDade, Jim Moulin, Larry Massag- 1100 Avenue of the Americas, New York lia, Tony Ramsey, Don Arndt, M.J. Jack - 10036 Staff: Ken Augustine, George Adbelmes- sieh, Pete Parikh. son, John Fowler. Pay programing services including mov- ies, music, comedy, sports, series and Gold Nugget 3006 Interface Technology 3003 documentaries. Box l3EE, San Antonio, Tex. 78201 10500 Kahlmever Dr., St. Louis 63132 Home Shopping Networks 1617 Gospel Music Network 2753 International Cablecasting Bally /563 U.S. 19 South, Clearwater, Fla. 33546 913 Second St., NW Albuquerque, N.M. 575 Madison Ave.. Suite 1006, New York 87103 Cable shop -at -home services. /0022
Great Lakes Data Systems 3345 Home Sports Entertainment 1630 International Datacasting 3312 Box 295, Beaver Darn, Wis. 539/6 2080 N. State Hwy. 360, Suite 260, Grand 485 Richmond Rd., Ottawa, Ont. K2A 3Z2 Prairie, Tex. 75050 Micro computers, peripherals, software, International Thomson 1732 -33 word processing, billing, Regional sports networks. Staff: Ed Fra- accounting, 600 Grant St., Suite 600, Denver 80203 addressable converter control. Staff: zier, Dick Barron, Kathy Banco, Jane Co- Lon Rosado, Gerry Pauls, Judy Lange, tropia, Jack Stanfield, Jay Finegold, Cin- Cablevision magazine, CED magazine, Cheri Power. dy House, Tom Gamier. CableFile Research database.
Charles Greene Associates Caesars Home Team Sports 1630 ISS Engineering 1008 1117 Perimeter Center West, Atlanta 30338 1111 18th St., NW Suite 200, Washington. 104 Constitution Dr., Suite 4, Menlo Park, D.C. 20036 Calif. 94025 Staff: Charles Greene, Jeff Miller, Mike Smith. Home Team Sports. Statt: Jeff Wagner, JCPenney/Teleaction Hilton Maria Puglisi, Jim Bates, Bob Bradley, One Century Centre, 1750 E. Golf Rd., Ground Hog 1108 Stephe Eckstrom, Greg Myford. Schaumburg, Ill. 60173 250/0 E. 5th St., San Bernardino, Calif. 92410 Horizon Cable Supply 3001 -02 JVC Company of America 1023 934 -E Calle Negocio, San Clemente, Calif Grumman Corp. 3315 41 Slater Dr., Elmwood Park, N.J. 07407 92672 Sunrise Hwy., Great River, N.Y. 11739 Gilbert connectors, brooks vaults, instal- Color cameras, videocassette recorders/ players, AIS 5000 ad insertion system. Staff: Ed lation material, heat shrink, Tyton cable editors, color monitors/receivers Youskites, Tony Sciacca, John Kienast, products, moulding, cablematic and and accessories. Charles Vassallo, Rich Schmidt, Ray ideal tools. Staff: Brian Dickey, Dennis JSI Tours 3022 Wickman, Ken Speiser, John Young, Hibdon, Kevin Coldani. George Rooney 10201 W. Sample Rd.. Coral Springs, Fla. Hughes Aircraft Co. 2342 33065 GTE Sylvania 3326 Box 2940, Torrance, Calif. 90509 Kalun Route 35, Standish, Me. 04804 Communications 3523 Multichannel microwave distribution 11A Glen Watford Dr., Unit 17, Scarborough. Smart circuit protection device. Staff: Mi- equipment, microwave systems, low cost Ont. MIS 2B8 chael Lyons, Stuart Knapp, Ken Cyll. broadband transmitters* and on- frequen- cy active repeaters, enhancement pro- Kanematsu -Gosho /Sprucer 1112 Hardesty, Puckett, Queen & Co. Hilton ducts, support services. Staff: Abe 400 Cottontail Ln., Somerset, N.J. 08873 2947 Wanamaker Dr., Suite D. Topeka, Kan. Sonnenschein, Tom Straus, Cliff Gorby, 66614 Two-way interactive addressable con- Gene Stanley, Steve King, Norman verters, software programs, bridger gate Woods, Broker services. Staff: Tom Puckett, Jim Steve Dozier, Art Heiny, Bob Stan- controllers with monitoring and mainte- ton, Nancy Nicoll, Queen, Jim Faircloth, Jim Hall, Hiram Lorri Kaufman, Cyd nance software. Staff: Ken Ogiso, Neil Bergen. Powell, Gordon Juneau, Doug Judd, de Costanza, Kirk Okamoto. Steve Scheiwe. Hughes Communications 2742 Kennedy Cable Construction 1203 Box 92424, Los Angeles 90009 HDO Satellite Networks 2156 Boy 760, Reidsville, Ga. 30453 419 Park Ave. South, New York 10016 Satellite transponder channels and time. J.F. Farrell, Ellis, KMP Computer Services 2746 Gloria Leonard's Hot Shopper Hour *, Sat- Staff: B.R. Elbert, G.S. 2075 Trininv Dr., ellite Sweepstakes Club *, American G.C. Rutherford, W.T. Jackson, A.E. Suite 100. Los Alamos, N.M. Exxxtasy. Staff: Gibi Brown, Colette Con- Mountain, C.A. Fedorko, S.L. Ullmann, K. 87544 O'Connor, M. Williams, D.M. Zinn, E.A. nor, Gloria Leonard, Angel Morales, Jef- Computerized billing and management Hess, L.A. Pierson -Kahn, S.L. Hart, A.J. frey Younger. system, Cablestar. Staff: Eldon Pe- Guimond. quette, Randy Provan, Rich Payne, Rich Hewlett- Packard Co. 3324 Kellner. 1122 1212 Valleyhouse Dr., M.S. 2LR -K, Rohnen IBM 360 Hamilton Ave., Rm. 1C228, White Park, Calif. 94928 Konyo International 3551 Plains, N.Y. 10601 1641 W. Ave., HP 8590A Option H50 CAN analyzer*, Collins Orange, Calif. 92667 other measurement and computation Information Systems 3012 139 -channel cable tuner/decoder, MTS products. Staff: Roger Beevor, John Cec- 3773 NW 126th Ave., Coral Springs, Fla. stereo TV decoder, mono TV tuner. Staff: il, Bruce McPherran, Lynn Wheelwright. 33065 Chris Ho, Vincent Lu, John Lin, Jack Lin.
Broadcasting May 18 1987 70 CABLE 87
Lake Systems 3342 son. Anthony Kern. James Kearney Smith, Kenneth Mortimer.
287 Grove Si. , Newton. Mass. 02166 Metrotech Corp. 3553 National Shopping Club 2942 -view VTR tape insertion system, pay -per Box 7201, Mountain View Calif. 94039 -1613 Parkway Commerce Blvd.. Orlando, tape system, multichannel tape systems, Fla. 32808 traffic systems for cable. Staff: Edward Microdyne 1824 Staff: Walter Bowen, Buddy Winsett, Herlihy, Frank Kovary, Terry Barnum, Larry Box 72/3. 491 Oak Rd., Ocala. Fla. 326-2 Silverman, Mike Carlozzi. Stanley Osborne, David Springer, Gwen 1100 CKR satellite video receiver for C Johnson, Garla Johnson, Georgia John- Learning Industries 3121 and Ku band, receivers, antennas, de- son, Wade West, Sally Ann Flanagan. auto- 180 McCormick Ave.. Costa Mesa. Calif. modulators, modulators, Microdyne 1326 92626 mated terminal, CATS. Staff: David Al- NCTA varez, Tom MacAllister, Brett Swigert, 1724 Massachusetts Ave., NW Washington Donnelly, Steve Benoit. 20036 Learning Channel 3136 Leroy McKay, Ron Washington 1414 22d St.. NW Suite 200, Microwave Radio Corp. 3424 Netlink USA 1013 20037 847 Rogers St.. Lowell. Mass. 01852 5808 Lake Washington Blvd., NE. Suite 101, Informational and educational program- Kirkland, Wash. 98033 Prostar 2T2 ENG transmitter *. Staff: Ed ing service. Staff: John McLaurin, Joan- Dahn, Bob Morrissette. Satcom F -1 common carrier. Staff: Gor- Jaak Vikati na Lee Harbert, Rick Wiles, don Rock, Brian McCauley, Nancy Roth- Midwest Corp. 1205 man, Don Reiman, Tom Keeney, BJ Lemco Tool Corp. 3224 One Speri Dr., Edgewood, Ky 41017 Raynes, Sue Aigner, John Muraglia, Box 330A, R.D. #2. Cogan Station. l'u Steve Comrie. 17728 Movietime Channel 2934 6611 Santa Monica Blvd., Hollywood, Calif: Nexus Engineering 3512 Lifetime 2926 90038 7000 Lougheed Hwy. Burnaby, B.C. VSA 1211 Avenue of the Americas, New Sol, 4K4 10036 MPCS Video Industries 1851 Entertainment and information program/ 4 W. 57th St.. New York 10019 A.C. Nielsen Co. 3318 ing for women, dramatic series and fea- 1290 Avenue of the Americas, New York 2112 ture films. Staff: Thomas Burchill, Laur- MTV Networks 10104 1775 Broadway, New York 10019 ence Rebich, Seymour Kaplan, Lynn Nielsen cable audience profiles for cable Stauffer, Maraget Sandwick. VH -1, Music Television and Nickelodeon. systems, Nielsen C.O.D.E. (cable on -line data exchange), Nielsen on -line market- Lindsay Specialty Products 3000 3515 Multiplex Technology ing information system, VCR usage 50 Mary St. W., Lindsay. Ont. K9V 457 251 Imperial Hwy. Fullerton, Calif. 92635 study, telephone coincidentals, other research for the home video mar- Lode Data Corp. 1835 Muscular Dystrophy Assoc. 1836 special ket. Staff: David Harkness, Susan Whit- 6450 E. Hampton Ave.. Denver 80222 810 Seventh Ave., New York 10019 ing, Frank Henson, Daniel Fischer, Mary Computer aided design for cable plant Nashville Network 1139 Lennon. and LAN system design. Staff: Trygve Box 102/0, Stanford, Conn. 06904 Lode, Alan Grandbois. Nissan Corp. 1648 Basic cable country music network. 18501 S. Figueroa St., Carson, Calif. 90247 LRC Electronics 3322 Staff: Kathleen Canavan, Paul Corbin. Daly, Eichner, David Hall. 901 South Ave.. Horseheads, N.Y. 14845 Cheryl Cindy Northeast Filter Co. 3507 Tom Hawley, Roy Mehlman, Don Mitzner 14 Corporate Cr.. E. Syracuse, N.Y. 13057 M /A-Com MAC 3019 Nancy Neil, Lynn Price, Lloyd Werner Cable traps, positive filters, product cy- Five Omni Way. Chelmsford. Mass. 01824 National Federation of Local cling, spectrum analysis, water spray M /A -18cc, 18ghz back haul radio, CARS Cable Programers 3013 chamber testing. Staff: Ruben Lugo, Tim band product line. Staff: Dave Erikson, 906 Pennsylvania Ave., SE. Washury,w Holdsworth. Bo- Don Sicard, Carl Guastaferro, Shari 20003 hannon. Northern CATV Sales 3222 services, Membership and consulting Box 6729, Syracuse, N.Y 13217 Madison Square Garden Network 1630 publications, hometown USA video festi- 2 Pennsylvania Pl.. Suite 1800, New York, val, community TV review Staff: Sue Nostalgia Channel 2166 N.Y. 10211 Buske, Jan Lesher, Dirk Koning, Frank Ja- 2025 Royal Ln., Suite 300, Dallas 75229 mison, Tom Volgy. Sports network. Statt: Bob Gutkowski, NuCable Resources 1132 Jim Cavazzini, Linda Burns, Marty National Oceanic and 3050 K St., NW. Suite 370, Washington Brooks, Sue Abruzzese, John Prenty, Ed Atmospheric Administration 1159 20007 Stecher, Cheryl Brown, Maureen Uphoff, Rockville, Md. 20879 11400 Rockville Pike, Cable Ad Channel System *, Advertising Marianne Weiss. Direct satellite readout station applica- Delivery Network *. Staff: Thomas Wheel- Magnavox CATV Systems 1912 tions, NOM PSAs and documentaries. er, Arthur Esch, William Morton, Barbara Poteat, Ed Singer, Gabriel 100 Fairgrounds Dr.. Manlius. N.Y. 13104 GPO materials, EBS, tax information. Ruger, William Staff: Joseph Conte II, Thomas Allen. Berger, Ed Burakowski, Tim Stemler, Malarkey -Taylor Associates 2324 Anita Vick, Brad Parobek, Beth Potter. 1301 Pennsylvania Ave.. NW Suite 200. National Museum of Cable Television 2937 Washington 20004 Associations area Oak Communications 221 Special Services Bldg., University Park. 16516 Via Esprillo, Rancho Bernardo. Calif. Cable communications consultants tor Pa. 16802 92127 business, financial, regulatory and engi- Donohue, Carl Brown, Tony neering applications. Staff: Martin Malar- Education and training. Statt: Marlowe Statt: John Wechselberger, Ron Ducceschi, Dave key, Archer Taylor, Robert Jones, Samuel Froke, Elaine Rhodes, Bob Dudley, Benja- Lou Wright, Leroy DeVries, Book, Clark Madigan, Rebecca Sims, min Conroy Jr., Brian Winston, Sanford Barbour, Mary Jim Wolf, Mary Lou Coburn, Barry Culman, Charles Hockey, Jim WI- Randolph, Robert Tartleton, E. Stratford Gale Scobie,
Broadcasting May 18 1987 71 This announcement is neither an offer to sell nor a solicitation of an offer to buy these securities. The offer is made only by the Prospectus.
New Issue/May 13, 1987
$32,500,000
Osborn Communications Corporation
137/8% Senior Subordinated Notes Due 1997
Interest Payable May 15 and November 15
Price 99% plus accrued interest, if any, from May 15, 1987
Copies of the Prospectus may be obtained in any State in which this announcement is circulated only from the undersigned or such others as may legally offer these securities in such State.
E. F. Hutton & Company Inc. This announcement is neither an offer to sell nor a solicitation of an offer to buy these securities. The offer is made only by the Prospectus.
New Issue /May 13, 1987
1,000,000 Shares
Osborn Communications Corporation
Common Stock
Price $8 per share
Copies of the Prospectus may be obtained in any State in which this announcement is circulated only from such of the undersigned as may legally offer these securities in such State.
E. F. Hutton & Company Inc. The Robinson -Humphrey Company, Inc.
Bear, Stearns & Co. Inc. The First Boston Corporation Dillon, Read & Co. Inc.
Donaldson, Lufkin & Jenretto Hambrecht & Quist Lazard Frères & Co. Securities Corporation Incorporated
Merrill Lynch Capital Market s Montgomery Securities Morgan Stanley & Co. Incorporated PaineWebber Incorporated Prudential -Bache Capital Funding
Robertson, Colman & Stephons L. F. Rothschild, Unterberg, Towbin, Inc.
Salomon Brothers Inc Shearson Lehman Brothers Inc. Wertheim Schroder & Co. Incorporated CABLE 87
Theresa Knutson, Steve White, Jim Wo f. 500 Stephenson Hwy., Suite 204, Troy. Mich. Removal and purchase of scrap coax ca- Dick Jensen, Jim Morse. 48083 ble. Staff: Tom Wood Sr., Tom Wood Jr. Midwest sports programing network. OEM Sales 1850 RF Analysts 3542 Staff: William Moren, Jilliana Harbaugh, 12500 Foothill Blvd.. Lakeview Terrace, Ca- 112 E. Ellen St., Fenton, Mich. 48430 William Wiischman lif. 91342 Jr. Computerized test system for headends CAN components, SMATV components, Production Products Corp. 3428 and remote locations. Staff: Jack heterodyne signal processor, stereo de- One Mezzv Ln., Manlius, N.Y. 13104 Hooper, Dewayne Lip. coder video distribution system'. Staff: Cable connectors for trunk and distribu- Michael Holland, Glenn O'Connell, Frank Right Image 3112 tion equipment, low -, mid -, high- and su- Bailey Michael Drzymkowski. 4665 Frederick Dr., Atlanta 30336 per -band traps. Staff: Daniel Mezzalin- gua, Dominick Premium Panasonic Industrial Corp. 2800 Maio, Andrew Szegda, and promotional sportswear, Charles Day. corporate identity programs. Staff: Carl One Panasonic Way, Secaucus. N.J. 07094 PTL 1135 Neigoot, Dick Dunghe, Wayne Kennedy TZ -PC130 cable converter, TZ -PC160 PTL Network, Charlotte, N.C. 28279 cable converter with audio control *. RL Imports 1663 Statt: Dick Strable, David Nicholas, Kent PTS /Katek Corp. 1830 16000 Ventura Blvd., Suite 103. Encino, Ca- Vienneau. 5233 S. Hwy. 37. Bloomington, Ind. 47401 lif. 91436
Payview Ltd. 3517 Converter sales and repair service. RMS Electronics 2705 G.P.O. Box 3000, Hong Kong Staff: Gary Wilson, Jack Craig, Jeff Ham- 50 Antin Pl., Bronx, N.Y. 10462 ilton, Bill Terrell, John Rollison, Bob Gid- Rower supplies, power passing splitters, Pegasus Systems (see A.F. Assoc.) cumb, Ron Katz. couplers, directional taps, aluminum and Pyramid Industries 1003 Phoenix Cable /Lease 3010 F connectors, pedestals, apartment Box 23169. Phoenix 85063 100 Colony Sq.. Suite 200, Atlanta 30361 boxes, molding, traps and tools. Staff: Ray Perez, Lee Heller, Roger Nejes, Har- ()inter Inc. 1004 Equipment financing, senior and subor- old Irishman, Trevor Ritchie. dinate loans. Staff: Ron Demer, Jim Box 6570, Westlake Village. Calif. 9/359 Feeney, Jim Bacon, Leslie Sorg. Rogers Data Services Caesars OVC Network 1931 855 York Mills Rd., Suite 102, Toronto, Ont. 1365 Enterprise Ave., West Chester. Pa. Pioneer Communications 2134 L4C 2T3 2200 Dividend Dr., Columbus, Ohio 43228 19380 Cable shopping network. Staff: Joseph Sadelco 2909 Pirelli Optronic Systems 2353 Segel, David Baxter, D. Bruce Sellers, Pe- 75 W. Forest Ave.. Englewood, N.J. 07631 300 Research Pkwy. Meriden. Conn. 06450 ter Flint, Douglas Dexter, Katherine Haw- thorne, Terry Harmon, Timothy King, Rich- Scientific -Atlanta 2142 ard Ross. Bac 105600. Atlanta 30348 8560 Sunset Blvd., Los Angeles 90069
I PPV module, power status monitor, multi - Playboy programing. Staff: Christie Rainbow Programing Services 2338 port DA, set -top terminals. Staff: Sidney Hefner, Dick Ed- Sowa, Que Spaulding, 150 Crossways Park West, Woodbury, N.Y. Topol, Jay Levergood, Bill Johnson, Larry die Rissien, Fleming, Michael Michael 11797 Bradner, Solomon Webb, Steve Neces- Hale, Flintermann, Victor Claudia Simp- American Movie Classics, Bravo, Sports - sary, Steve Havey, Perry Tanner, Jerry kins, Laurie Feinner, Giddins, Michael channel Network. Henning, Andy Meyer, Pat Bohana, Bob Bruce Binkow, Sherry Arnett, Ava Fabian, Murphy, Rusty Paul, Jim Hart. Theda Giles, Vanita Cillo. RCA Americom 2718 4 Research Way, Princeton, N.J. 08540 Secagraphics 2715 Portac 1110 4582 S. Ulster St. Pkwy., Suite 1301. Denver, 108 Aero Camino, Goleta, Calif. 93117 RCN Cable Marketing 3321 Colo. 80237 119 River Rd., Riverside, N.J. 08075 Time- managed message generator /con- troller systems. Staff: Tracey Hooper, Bri- Staff: Robert Halgas, Jim Arthis, Bob Di- Seeburg Music 3544 an Hooper. Betta, Fred Diedrich, Chester Halgas. 5706 New Chapel Hill Rd., Raleigh. N.C. 27607 Precise Mfg. 3546 -47 Recoton Corp. 1871 Music services -Lifestyle and Lifestyle 2143 E. Fifth St., Tempe. Ariz. 85281 46 -23 Crane St. , Long Island City, N.Y. 11101 AC. Statt: Sherrill Williams Sr., Bonnie Harold Sullivan. Staff: Wedell, Ferrell Anderson, Regional Sports Network 1630 Frank Conti, Tudy Ballesteri, David We- 2 Pennsylvania Pl., New York 10121 Sencore 1665 dell, Ray Miller, Jim Davis, Floyd Stewart. 3200 Sencore Dr., Sioux Falls, S.D. 57/07 Reliable Electric 1105 Preview Network 2139 11333 Addison St.. Franklin Park. Ill. 60131 Shop Television Network 3100 1130 E. Cold Spring Ln., Balitmore 21239 875 Third Ave., New York 10022 24 -hour cable programing promotion Request Television 2332 network. Staff: Lou Zaccheo, Bill Baker, 140 E. 45th St., New York 10017 Showcase Video 1559 Mary Ellen Iwata, Susan Robinson, Kathy Pay -per -view television service. Staff: 2323 Cheshire Bridge Rd., Atlanta 30324 Manger, James Wylie, Jan Katzenberger, Jeffrey Reiss, Len Fertig, Bruce Karpas, Showtime/The Movie David Avery, Art Treichel. Bruce Allen, Colleen Cahill, Tina Clarke, Channel 2312 Mark Cutten, Greg Deprez, Andy Ferraro, 1633 Broadway, New York 10019 Prime Ticket Network 1630 Stuart Jacob, Morgan Lambert, Jennifer Showtime, Movie Channel and Viewers 401 S. Prairie Ave., Inglewood, Calif. 90301 Lambert, Carter Maguire, Ron Norberg, Choice. Staff: Jack Heim, Steve Schulte, Regional sports network. Staff: Tony Jay Rubin, Lori Sherman. Scott Kurnit, Josh Sapan, Sara Levinson, Acone, 11m Krass. Art Gusow, Barry Goldberg, Dick Inge - Resource Recovery Systems 1837 brand, Jeff Wade, McAdory Lipscomb, Pro Am Sports System 1630 14127 Langbourne, Houston 77077 Dennis Balthazor, Fred Schneier, John
Broadcasting May 18 1987 74 CABLE f7
Burns, Ron Bernard, Jules Haimovitz. Tblecorp Systems 1848 5825 -A Peachtree Corners East, Norcross, Siecor Corp. 1103-04 Ga. 30092 489 Siecor Park, Hickory, N.C. 28603 System 606 automatic dialer, 6000 voice Microprocessor controlled fusion splicer, response system`, automated attendant splice trays, FC -type cable assemblies and voice messaging system. Staff: Staff: Jim Duda, Tommy Liggett, James Dana Webster, George Selfridge. O'Neil, Scott Stevens. Telecrafter Corp. 1750 Signal Vision 1939 Box 21475, Billings, Mont. 59104 3 Wrigley, Irvine, Calif. 92718 Cable markers, enclosures and locking CAN enclosures, underground vaults, and security devices, drop fastenening 80 percent of connectors, f-fittings, conduit and relat- tool. Staff: Peter Mangone, Dorit Her- ed products, video control centers, secu- man, Bonnie Kibler. the video rity boxes, drop material. Staff: Neil Phil- lips, Mike Thatcher, Michael Soloman, Tele- Engineering 1209 coming out of John Gilbert. 2 Central St., Framingham, Mass. 01701 Washington Sky Merchant 1849 Ad cue 2000 commercial insertion sys- 9697 E. Mineral Ave., Englewood, Colo. tem`, ad log auto-mate log data inter- comes through us. 80112 face`, ad cue 100, II and jr commercial Home shopping service. Staff: Jim insertion system, PVS video switching Krejci, Stuart Kunicki. equipment, LP -100 LPTVautomation sys- tem, LAN and CAN engineering ser- Society National Bank Hilton vices. Staff: Ernest Tunmann, Gary Coo- 800 Superior Ave.. Cleveland 441/4 per, Jim Lyons, Alan Burt.
Society of Cable TV Engineers 1022 Tele -Wire Supply Corp. 2345 669 Exton Commons, Exton, Pa. 19341 7 Michael Ave., East Farmingdale, N.Y. Technical training program and services. 11735 Staff: William Riker. Television Digest 2923 1836 Jefferson Pl., NW Washington, D.C. Source Shopping Club/ 20036 Caravan of Values 3139 1723 W Fourth St., Tempe, Ariz. 85281 Telstar Corp. 1300 1900 Avenue of the Stars, Suite 2500, Los Southern Cable TV Assoc. 1460 Angeles 90067 6175 Barfield Rd, Suite 220. Atlanta 39328 Zap multichannel PPV service, Zapper Standard Communications 1626 impulse ordering technology Staff: Joe Box 92151, Los Angeles 90009 Corazzi, Robert Sillerman, Sid Amira, Gerry Jordan, Jane Bartell, Eric Ebeling, Steppin' Out 3022 -23 Scott White, Anne Droste, Bill Serencsa, 3701 Old Coun Rd., Suite Z Pikesville, Md. Carl Sambus, John Schramm, Alan Vin - 21208 cioni, Ed Michalove, Joe Sigler, John Rat- liff. Coupon books, vacation and merchan- dise premiums. Staff: Bob Colton, Eli Tempo Television 1635 Deckwar, Don Rhoads, Jack Warsager, 6918 South Yorktown, Tulsa, Okla. 74136 Rosenthal, Don Rubin, Jerry Robbyn Tempo Television, WTBS, Tempo Sound. Decker. Tempo Data. Staff: Dick Smith, Kip Farm- Straight From Hollywood 3348 er, Sel Kremer, Judy Umlas, Steve Olsen, Betsy 321 W. Broadway, Box 429, Excelsior Frank Kremer, Kathy Wagner, Springs, Mo. 64024 Smith, Teresa Russell, Gary Stanton. Tape rental /sales operation. Staff: Rod- Texscan Corp. 2348 ney Weary F.G. Weary, Eric Magee, 7320 Vuthents Dr., Suite 200, Scottsdale, Rhonda Wisecup, Trent Stigall. Ari:. 85261 Texscan Instruments 2348 Communications 3115 Synchronous 3169 N. ShadelandAve., Indianapolis 46226 Ave., Suite 102, San Jose. Calif. 1885 Lundy Texscan MSI 2348 95131 124 Charles Lindberg Dr., Salt Lake City Syrcuits International 1662 84116 111 Monarch Dr., Liverpool, N.Y. 13088 Time Manufacturing 3118 T.A. Associates Hilton 7601 Imperial Dr., Waco, Tex. 76702 45 Milk St., Boston 02109 Times Fiber Communications 2148 Tektronix 2906 358 Hall Ave., Wallingford, Conn. 06492 Box 500, Beaverton, Ore. 97077 T4 Plus trunk and feeder cable, TX low 2710 and 1705 spectrum analyzers'. loss semiflex cable, T4 drop cable. Staff: Staff: Jerry Harris, Bill Benedict, Steve L. DeGeorge Sr., Jack Forde, Rex Porter, Phares, Steve Stanton, Rex Stevens, Jim Ralph Hillbum, Frank Hamilton, Fred Wil- Zook, Guy Lewis. kenloh, Craig Sclazo, F. Brown, S. Byrd,
Broadcasting May 18 1987 75 CABLE 87
Danielson, Joe Cost, Jim John Hall, Jaye TV Host. Staff: Frank Dillahey, Martin man, Cynthia Brown, John Cooke, John Kasmin, Don Keene, Tom Maulfair, John Sheely, Russ Funkhouser, Dave Stefanic, Ferrarese. Patterson, Carroll Oxford. Curt Jantz. Vltek Electronics 3322 TVSM 2930 Toner Cable Equipment 2726 901 South Ave., Horseheads, N.Y. 14845 309 Lakeside Dr., Horsham, Pa. 19044 969 Horsham Rd., Horsham, Pa. 19044 WATS Marketing of America 1560 UEC Skyvan 3421 3250 N. 93d St., Omaha, Neb. 68134 Distributors of CAN equipment, includ- Box 54979, Oklahoma City 73154 ing headend, earth stations, antennas Wavetek Unicorn 3543 1722 and computer billing/management infor- 5808 Churchman, Beech Grove, Ind. 55 Woodland Park Dr, Kalispell, Mont. 46107 mation. Staff: Bob Toner, Shawn Toner, 59901 Electronic test equipment. B.J. Toner, Karen Toner, Mike Greninger, Staff: Jack Webb, Tony Shortt, Greg Marx, Steve Deasey, Phil Young, Lou Aurely. United Video 1922 Steve Mur- 3801 S. Sheridan Rd., 7141sa, Okla. 74145 ray Weather Channel 2700 Toyota Motor Sales 1117 WGN Chicago, WPIX New York, KTVT 2840 Mt. Wilkinson Pkwy., Atlanta 30339 19001 S. Western Avert., Torrance, Calif. Dallas/Fort North, Electronic Program 90509 Guide, EPG Jr., WFMT-FM Chicago, Weather forecasts and information. Staff: TFansworld Systems 2158 KKGO -FM Los Angeles, network and John Wynne, Lemuel Lewis, Louis Ryan, 6041 S. Syracuse Way, Suite 210, Engle- PBS affiliates from Detroit *. Staff: Chris Mike Eckert, Ed Peters, Doug Holladay, wood, Colo. 80111 Boume, Mrgle Smith, Reuben Gant, Terri Tamra Davis, Dawn McCall, Ron Qurashi, Sontag, Leisha Haworth, Elaine Estes, Kathleen Cozad, Kathy Lane, Karen Zim- Travel Channel 1917 Beth Williams, Jeff Treeman, Carol Harp- merman. 605 Third Ave., New York 10158 er, Donna Davis, Rhonda Olsen, Karen Wegener Communications 1150 Smith, Rick Maxwell, Anne Wilkerson, Jim Travel- related programing service. Staff: 11350 Technology Cr., Duluth, Ga. 30136 Jim Trecek, Al Goldstein, Mark Dempsey, Shelton. Model 1791 BTSC encoder demonstra- Francie Leader, Patty McCaskill, Mike University of Denver 1956 tion, stereo processors, digital audio head - Hanafee. 2020 S. Race, Suite 122, Denver 80208 end equipment, stereo synthesizers, audio Trilogy Communications 1309 Center for management development and data subcarrier equipment for micro- 2910 Hwy. 80E, Pearl, Miss. 39208 and women in cable. Staff: Donna Car- wave and satellite. Staff: Ken Leffingwell, ton, Candace Cox. Lisa Andrews, Ned Mountain, Bob Placek, Coaxial cable. Staff: Rick Jubeck, Bill Univision / Galavision Neil Kohm. Kloss, John Kaye, Steve Hallock, Shinn 2642 460 W. Lee. 42d St., New York 10036 Western CAT/ Distributors 1712 3430 Fujita U.S. Air Force Recruiting 1760 Ave., Torrance, Calif 90505 Trinity Broadcasting Network 2253 Randolph AFB, Tex. 78150 Products, engineering and repair services. Box A, Santa Ana, Calif. 92711 Staff: Bill Ewing, Chris Ewing, Ed Harmon, U.S. Cable 3008 24 -hour religious programing. Staff: Jeff Roberts, Joan Ewing, Pamela Martin, Box 1611, Appleton, Wis., 54913 Stan Holton, Jack Hightower, Holly John- Mark Merrill, Dave Herman. son. Construction services: turnkey cable and Westinghouse OnTRAO 1737 data networks. Staff: Jerry Wood, William 105 Mall Blvd., Monroeville, Pa. 15146 THpte Crown Electronics 3520 Mullen, Duane Johnson. 4560 Fieldgate Dr., Mississauga. Ont. L4W CableTRAQ subscriber satisfaction sur- 3W6 USA Cable Network 1926 vey Staff: Susan Delzell, Kenneth Pratt, 1230 Avenue of the Americas, New York Ken Klein, Lew Hanes, Joan Groshardt. Turner Broadcasting System 2121 10020 Windmaster Manufacturing 1859 One CNN Center, Box 105366, Atlanta 30348 Variety programing network. Rte. 8, Box 14, DefuniakSprings, Fla. 32433 Cable News Network, Headline CNN World Wide Bingo 3549 News, superstation WTBS. Statt: Terry Vermeer Manufacturing 1822 Box 2311, Littleton, Colo. 80161 McGuirk, Ted Turner, Burt Reinhardt, Bob Box 200, New Sharon R,l . Pella, Iowa 50219 Broadcast bingo. Hampton, Wussler, Arthur Sando, Mark Henderson, LM35 cable plow Statt: John Vander Staff: Jack Joanne Hampton, Ron Harris, Cathy Burrell, Hawley Ches- Wert, Phyllis Vander Wert, Bob Qualls, Rich Ludvigsen, Lynda Ludvigsen, ter, Andy Harrison, Marty Lafferty, Doug Don Russell, Frank Lambert. Ellen Welker, Jack Vaintraub, McGinnis, Julia Sprunt. Norvell Rose, Sol Radam, %miece Stuart. Video Data Systems 1816 -17 Kathie Hall. TV Answer 3505 30 Oser Ave., Hauppauge, N.Y. 11788 X -Press Information Services 2712 1229 19th St., NW Washington 20036 Automated information systems, vertical 1536 Cole Blvd., Bldg. 4, Suite 250, Golden. Colo. 80401 TV Decisions 2812 interval, data transmission, encoding 1819 Peachtree Rd., NE, Atlanta 30309 and decoding data within picture signal. X -Press X- Change service', X-Press ex- Staff: Stephen Seiden, Paul Seiden, WI- ecutive Statt: Jerry Bennington, Lynne Program listings channel. Statt: Dennis liam Leventer, Jeffrey Seisser, Robert Buening, Chery Campo, Joseph Brunner, William Good- Grund, Elizabeth Cole, Speranza, Marsha Rubin, Erica Witt, Melinda Ewing, John Eaton, Rosetta Rog- wyn, Jack Klinge, Linda Stiansen, William Larry Schulman, Raymond Blumenthal, ers, Guy Cohn, Robert Newell. Larson, Jody Gentry, George Janet Watt. Backer, Clint Ober, John Bunyan, Richard Shriver. TV Guide 1745 Video Shopping Mall 1656 You -TV/World Media 4 Radnor Corporate Cr., Radnor, Pa. 19088 930 Fox Pavilion, Jenkintown, Pa. 19046 Ent. Caesars 8455 Beverly Blvd., Suite 406, Los Angeles TV Guide magazine. Staff: Eric Larson, 90048 Merrill Panitt, Herb Zucker, Lawrence Viewsonics 2912-13 Moore, William Hammack, Debra Disch 170 Eileen Way, Syossett, N.Y. 11791 You TV/Health TV 1156 Roberts, Jean Fuller, Elyse Landsman. Amplifiers, diplex filters, locking termina- 355 Fifth Ave., Suite 1310, Pittsburgh 15222 tors, integrity passives, combiners, kits, Zenith Electronics Corp. 2737 TV Host 3108 apartment boxes, Broad-Lan prepack- 1000 N. Milwaukee Ave., Glenview, Ill. 3935 Jonestown Rd., Harrisburg, Pa. 17109 aged LAN network'. Staff: Abram Acker- 60025
BroancastIng May 18 1987 76 Fairness bill ready to move to House floor H.R. 1934 sweeps through Commerce Sharp (D- Ind.); James Florio (D- N.J.); Ed Committee: administration's position Markey (D- Mass.); Thomas Luken (D- Because our on matter is still unclear Ohio); Doug Walgren (D -Pa.); Swift; Mick- ey Leland (D- Tex.); Cardiss Collins (D- I11.); customers know Mike Synar (D- Okla.); Billy Tkuzin (D -La.); were no surprises last week when the There Ron Wyden (D -Ore.); Dennis Eckart (D- we come through and Commerce Committee by House Energy Ohio); Richardson; Jim Slattery (D- Kan.); legislation that will a vote of 33 -8, approved Gerry Sikorski (D- Minn.); John Bryant (D- for them. turn fairness doctrine into law. The mea- the Tex.); Jim Bates (D- Calif.); Rick Boucher get to the House sure, H.R. 1934, should (D -Va.); Jim Cooper (D- Tenn.); Terry Bruce where it is expected floor sometime in June (D- III.); ranking minority member Norman majority. (That to pass by an overwhelming Lent (R- N.Y.); Matthew Rinaldo (R- N.J.); was evident by it enjoys bipartisan support William Dannemeyer (R- Calif.); Don Ritter the Committee.) the vote of Commerce (R -Pa.); Thomas Bliley (R -Va.); Jack Fields its own fairness bill The Senate acted on (R- Tbx.); Howard Nielson (R- Utah); Mi- and there has been considerable last month chael Bilirakis (R- Fla.); Dan Schaefer (R- conjecture that the President might veto such Colo.), and Sonny Callahan (R- Ala.). (BROADCASTING, April 27). The a measure Voting against the measure were: is on record as opposing the administration Ralph Hall (D- Tex.); Edward Madigan and both the National Telecommunica- bill (R- I11.); Carlos Moorhead (R- Calif.); Bob Administration and tions and Information Whittaker (R- Kan.); Tauke; Dan Coats (R- Department are likely to recom- the Justice Ind.); Michael Oxley (R-Ohio), and Joe Bar- no decision has mend a veto. But it appears ton (R- Tex.). been made. There was some limited debate on the measure. Those like Representative Tom Spectrum auction Tauke (R -Iowa) who opposed the bill when the Telecommunications Subcommittee ap- around proved it stated their objections again. "If kicking we support the fairness doctrine, we are pro- Hill claiming support for the government decid- on Capitol what should be watching and lis- ing people Helped by a boost from tening," Tauke said. FCC Chairman Dennis Patrick, (D -N.M.) Representative Bill Richardson auction plan, which could raise and offered an expressed his concerns $600 million for FY 1988, is by a amendment that was soundly rejected getting some backing in Senate, tried voice vote. (Although the congressman but key players, including Hollings legislation, he voted for it.) Rich- to alter the and Dingell, are against proposal ardson said he had considered offering an amendment that would terminate the fair- An administration proposal to permit the ness bill in five years. He felt there is a need FCC to auction off nonbroadcast spectrum as for review to determine if the doctrine is a means of raising revenue is being kicked indeed promoting discussion of controver- around on Capitol Hill. The Office of Man- sial issues. But because such an amendment agement and Budget estimates the auctions would be hotly opposed, Richardson instead could raise $600 million in fiscal 1988 and suggested the establishment of a nine -mem- the idea apparently has some Senate back- bered "fairness doctrine study commission." ing. The Senate version of a FY '88 budget After four years the commission, composed resolution calls for the $600- million savings of six members appointed by Congress and but the House resolution does not. Last week three by the President, would report to Con- a House -Senate conference committee be- gress on whether the doctrine promoted dis- gan negotiations to reconcile the differences cussion of issues of public importance by between the two resolutions. A final deci- broadcasters and whether "the methods se- sion could come this week. lected to enforce that doctrine have imposed Meanwhile, the odds appear to be against unnecessary or excessive administrative the auction proposal. Senate Commerce burdens on broadcasters." Committee Chairman Ernest Hollings (D- But Representative Al Swift (D- Wash.) .S.C.), a budget conferee, previously has ex- and others felt Richardson's proposal was pressed his opposition to auctions. House unnecessary. "There's nothing left to study, Energy and Commerce Committee Chair- all there is left to do is to vote," Swift said. man John Dingell (D- Mich.) also is no fan of Those voting to codify the doctrine were: spectrum auctions. The House's objections Commerce Committee Chairman John to the Senate provision were expressed last Dingell (D- Mich.); James Scheuer (D- week, and it was unclear if Senate leaders N.Y.); Henry Waxman (D- Calif.); Philip (Budget Committee Chairman Senator Law-
Broadcasting May 18 1987 77 ton Chiles [D -Fla.] and ranking Republican need. Furthermore, NAB believes auctions cants and the commission, he asserted. "It is Pete Domenici of New Mexico) would insist would increase the incentive for the FCC to also unclear whether such proceedings pro- that it remain. The overriding need to raise take away broadcast frequencies and reallo- vide the type of information that enables the revenues to offset the budget deficit makes cate them to private services and then sell commission to choose the applicants that the auction plan particularly attractive. If the them. will best serve the public." $600 -million request survives, the Com- Patrick's proposal is similiar to an earlier (Similarly in Britain, the government is merce Committee, which is responsible for auction plan advocated by former FCC considering a plan that calls for the estab- reauthorizing the FCC for FY 88 -89, would Chairman Mark Fowler in 1985 and '86. lishment of privately held frequency plan- be hard pressed to ignore those instructions. Like Fowler, Patrick sees auctions as a ning organizations [FPO's] that would man- The budget action came two weeks after means of generating revenues to help reduce age parts of the radio spectrum under FCC Chairman Dennis Patrick wrote mem- the federal deficit (although Fowler suggest- publicly authorized licenses. The quasi -gov- bers of the House and Senate Budget, Ap- ed the funds might be used by public broad- emmental FPO's would in turn sublease propriations and Commerce Committees, casting). Patrick's proposal also differs from spectrum to other users.) plugging the auction idea. Patrick also pre- Fowler's in that it "clarifies that auctions The proposed legislation, Patrick assured sented a legislative proposal, "the Auction may be used to assign licenses that have the lawmakers, would not alter "in any way Licensing Act of 1987." been revoked or otherwise made available previous allocations of spectrum or the com- While the proposed legislation would for reassignment." Additionally, he suggests mission's obligation under the Communica- only affect common carrier and private radio the FCC have a year rather than 180 days to tions Act of 1934 to allocate spectrum to spectrum, the National Association of establish the auctions. those uses best calculated to promote the Broadcasters joint board of directors voted In arguing for the legislation the FCC public interest. " The FCC's authority to hold unanimously last February to state its "total chairman said existing licensing methods, auctions, under the bill, would cease after opposition to spectrum auctions" of any such as comparative hearings and lotteries, five years. Prior to that, (one year before kind. The broadcasters feel frequencies have "severe drawbacks." For instance, expiration) the commission would submit a should he allocated on the basis of use and comparative hearings are costly to the appli- full report to Congress on the auctions. Cl House hearing covers colorization spectrum Film directors, including Allen. Forman, Pollack, Silverstein, and Ginger Rogers decry changing black and white movies; colorization firms say its within their rights
"First it's color, then maybe we replace the score of 'Gone with the Wind,' with rock music," warned actor-director Woody Allen at a Senate hearing last week. Allen was one of several luminaries from the film commu- nity who told a Senate panel that the practice of coloring black and white movies should be outlawed unless the film's director con- / ' - sents to such a change. It's the colorization ' eJ of such Hollywood classics as "Casablanca" ? 44! and "The Maltese Falcon" Allen and the oth- q`r. / ers find particularly disturbing. Forman, Pollack, Allen and Silverstein Directors Allen, Milos Forman, Sydney Pollack, Elliot Silverstein, and actress Gin- alteration of their work. If the director is for the initiative. Gephardt, who is one of ger Rogers testified before the Senate Sub- deceased, Gephardt said, the heirs would be several announced presidential candidates, committee on Technology and Law, chaired consulted. If a film is colorized without per- was asked if his interest in the bill reflected by Patrick Leahy (D -Vt.). Leahy told the mission, the bill enables directors to sue un- an effort to attract Hollywood money for his panelists he had "no legislative fix in mind." der the Copyright Act. (Currently, the mea- presidential campaign. The congressman re- He convened the hearing, he said, as a sure doesn't bar television stations or jected that assertion. "This bill does not have means of exploring how `colorization,' is networks from editing the films they've pur- anything to do with political money; it has to affecting copyright, trademark and contract chased, although Gephardt indicated that as- do with the integrity of films," Gephardt law. pect might surface in later discussions of the maintained. But on the following day, Representative bill.) Furthermore, he said, ne thinks Holly- Richard Gephardt (D -Mo.) introduced a bill Gephardt unveiled his legislation at a wood will be divided on the issue with "a lot aimed at giving principal screenwriters and press briefing where he was joined by Allen of studios" opposing the measure. Asked lat- directors the "right of consent" for a material and the others who registered their support er if he has viewed any colorized movies, the congressman said he'd seen a clip from one, and from what he saw, he didn't think it "worked well." Also, he told reporters he'd been working on the legislation for four months. Although not a member of the Judiciary Committee, which has jurisdiction over the bill, Gephardt was confident there will be hearings. "The choice of how a film is cre- ated and developed is very personal; these decisions should not be second -guessed by entrepreneurs in search of a quick buck," he said. During the Senate hearing, Allen called Mayer, 'bung and Vrd the process "sinful," and asserted it raises a
Broadcasting May 18 1987 78 "very strong moral issue." From an actor's alerting viewers they are not watching the perspective, Rogers said, "this computer- original product. "I would certainly agree to ized colorization is the final indignity." She a disclaimer," the colorist replied. "The felt outrage when watching one of her films, hing we're trying to do is be as historically "42nd Street," that had been colorized. "I accurate within the bounds of good tastes. "0 never would have stepped near a camera looking like that." Rogers also read a letter from actor Jimmy FCC asked to rule Stewart on the process. Stewart, who stared in the classic "It's a Wonderful Life" (now on legality of words colorized), said his best work was "being washed away in a vat of easter egg dye." Pacifica station wants commission And director John Huston in a videotaped 10 tell it whether it can air message said the motion picture industry rrection from Joyce's 'Ulysses' No what! was being "bushwacked by the coloroids." matter The senator specifically wanted to know The FCC's issuance of a new policy state- why Hollywood is so distressed by coloriza- ment on indecent language may mean it has tion when at the same time it allows its mov- a new burden: screening language before ies to be "chopped up," by television sta- broadcast by licensees claiming to be unsure tions. "We've tried to achieve some of whether the material would run afoul of prohibitions against that," replied Silver- the commission's guidelines. Pacifica Foun- stein. "If we could have our way, we dation Inc., one of three licensees whose wouldn't let anyone tamper with the films," stations were cited by the commission for Allen said, adding that colorization, "is content it said contained indecent language, much more accutely noticable ... it's the petitioned the commission for a declaratory straw that broke the camel's back." ruling on language that one of the founda- But, Leahy seemed to have some doubts. tion's six stations- wBAI(FM) New York -is "As I said before, I don't know why anyone scheduled to broadcast on June 16, at ap- would watch a movie on television when it's proximately 11 p.m. chopped up so badly. This is my personal The petition, which said Pacifica would view, I am not suggesting any legislation. proceed with the broadcast "unless the com- The networks have the right to peddle mission declares that the broadcast would be schlock; they exercise that right." indecent," does not identify the source of the Pursuing the issue further, Leahy wanted material. But it is from Molly Bloom's so- to know why coloring a film is different from liloquy in James Joyce's "Ulysses." The pe- taking a novel and changing its ending in the tition notes that the commission has said that movie. "We make the films based on the speech must be considered "in context," but novel," Pollack said. "When we buy the that context does not necessarily dilute the 0 rights," he continued, "we say we're making offensiveness of the language involved. The the film based on the book. I am taking re- passage that WBAI plans to broadcast will, The largest teleport sponsibility for creating a whole new work." Pacifica said, consume between 15 and 20 in the U.S. Colorization, Pollack argued, is "violation ,ninutes and be preceded by a warning that it of the original work." contains language that may be objectionable C- and Ku -Band But those who have been colorizing the o some listeners. Pacifica's petition cites 14 Domestic and old black and white movies say they have specific words and phrases. international bought the rights to the films "fair and Until its new ruling last month, the com- Full-arc square." Arguing in defense of the process mission had limited its definition of indecen- were Roger Mayer of Rimer Entertainment cy to the repetitive use of the "seven dirty Transportables Co. (a subsidiary of 'Rimer Broadcasting vords" contained in a George Carlin mono- 24 -hour operation that has been colorizing movies since last ogue- broadcast, as it happened, on WBAI. year after the company's owner, Ted Turner n a February 1975 ruling affirmed by the purchased the MGM /UA film library), Rob supreme Court three years later, the com- Word of Hal Roach Studios and Buddy mission held that the broadcast violated the Young of Color Systems Technology. 'statute barring the broadcast of indecent Ian- "When the anticolorists deny the right to :;uage. Under its new, and broader, ruling, Washington color black and white pictures they are call- the commission said it could consider as in- ing for censorship," Mayer said. Coloriza- decent language that "involves the descrip- International tion, he maintained, has created a "large new ion or depiction of sexual or excretory ac- Teleport audience" for the films. Word backed up ivities or organs in a patently offensive Mayer's argument by saying that broadcast- nanner' and that is broadcast at a time when ers don't want to air the black and white here is "a reasonable risk that children may A Carley Teleport versions. "Stations refuse to buy them unless to in the audience' Communications Company they're colorized," he said. Furthermore, "The recent pronouncement does not fur- 6861 Elm Street Word contended that if films aren't permitted Iish a licensee with a clear, objective legal McLean, VA 22101 -3830 to be colorized, the public will suffer be- standard against which to measure proposed (703)734 -2724 cause they won't get to see the films. troadcasts," Pacifica said in its petition. It "Through colorization, films are coming to ;aid it wants the ruling because it "is uncer- life and getting off the shelf." ain as to how the commission will construe The issue, insisted Young, should be dealt Ind apply the standards it has announced, with when directors negotiate their con- Ind because Pacifica wishes to avoid a viola- tracts. "We would absolutely refuse to color ion of the newly announced standards. " The any motion picture when such colorization :ommission indicated in its order adopting would be a violation of an existing con- he new policy that declaratory rulings are tract," Young said. Later, Leahy asked Ippropriate as a means of removing uncer- Young if he would object to running a dis- ainty in such "complicated areas of the claimer before the colorized film begins aw." D
Broadcasting May 18 1987 79 Radio Marti gets a second -year report card Study says that while service were "the result of an apparent authoritarian The committee also found "management- has been successful, larger and somewhat arbitrary style of manage- skills deficiencies and lack of managerial role should be played by VOA ment." And while the committee found no and U.S. government experience" prevalent evidence of discrimination in hiring, it said among most division managers (the direc- Radio Marti, the Reagan administration's an- it was disturbed "by the fairly widespread tors of administration and personnel were swer to what the administration calls the feeling" among current and former staffers said to be exceptions). The report says that Castro government's monopoly on the news that such discrimination exists. while the committee's review was in pro- and information available to Cuba, will The report also says that "one of the great- gress, Radio Marti instituted a training pro- reach its second birthday on May 20. And est problems at Radio Marti" is that of effec- gram for its managers and supervisors. although officials say its performance as a tive communication involving employes at "This," the report said, "is a positive step." broadcaster has at least matched expecta- all levels. Although division managers said But it recommended that the management tions, a detailed report by committee of three they hold regular staff meetings, the report training be broadened and intensified -to Voice of America staffers indicates there is says, "a constant and continuing complaint include equal employment opportunity room for improvement in the management of employes is that they don't know what is training -"and made mandatory for all divi- and administration of the new service. In- going on most of the time." Neither do they sion level managers." deed, the most far-reaching and potentially know what management's goals and priori- Perhaps the key recommendation is that controversial of the committee's recommen- ties are. And they do not feel they are play- the VOA director "exercise greater manage- dations call for tighter oversight by, and a ing a role in the planning of Radio Marti's ment oversight over the Radio Marti Pro- closer relationship with, the VOA, of which future. Accordingly, one of the principal rec- gram." The report notes that the VOA direc- it is a part. ommendations calls for the immediate im- tor "bears ultimate responsibility within The committee -comprising Robert Hen- plementation of a system of regularly sched- VOA for Radio Marti's operations and pro- ry, executive assistant to the VOA director; uled staff meetings. gram output and together with the USIA di- Marie Ciliberti, special assistant to the chief But the report does not point a finger at rector is accountable for its functions in the of the VOA USSR division, and Jacqueline Betancourt; in fact, it says his management eyes of the administration, the Congress and Hopkins, labor and employe relations spe- skills and credentials, "coupled with his the American taxpayer." It also says an orga- cialist in the VOA office of personnel-was strong positive commitment toward the Ra- nization that, like Radio Marti, has been di- created in December by VOA director Rich- dio Marti Program, represent a strong asset rected by Congress to broadcast programs ard Carlson and Ernesto Betancourt, director toward being able to resolve many of the "which are objective, accurate, balanced of Radio Marti. It was their response to a problems." Rather, it says that most of the and which present a variety of views- petition signed by 19 Radio Marti employes problems are rooted in the mid -management . should receive almost daily involvement and forwarded to Carlson that made a num- level. "The apparent style of many (not all) of the VOA director's office in policy -mak- ber of allegations of "administrative irregu- of these managers, coupled with their lack of ing and other decisions that affect its mission larities" at the new service. There were no understanding of basic management princi- and programing." specifics. ples and how the U.S. government person- What's more, the committee feels Radio The committee is generally kind to what is nel management system works, has been the Marti and VOA should be closer geographi- officially known as the Radio Marti Pro- major contributing factor to the problems cally as well as administratively. It recom- gram. The report notes that in the 19 months identified by this committee." mends that the Washington operations of Ra- following congressional passage of the leg- Overall, the committtee appears to view dio Marti and VOA-now in quarters a islation creating the service, the service was those problems in part as stemming from the block apart- "should be physically under "tremendous pressure" -from the ad- necessary haste with which the organization merged," as soon as space conditions in the ministration, Congress and the Cuban corn - was established. But the committee also VOA quarters permit. Such a move, the munity- to begin broadcasting. Qualified seems to view them as structural. Its first committee says, "would facilitate smoother Spanish-speaking staffers had to be recruited recommendation is that the U.S. Informa- and more effective management of Radio and passed through the security- clearance tion Agency -the parent organization -and Marti by the VOA director." It also says "the process. Programing and news sources had VOA "review and clarify" Congress's intent one -time cost" of such a move would in time to be developed, in Washington and in Flor- regarding Radio Marti's relationship within be amortized "through the long -term savings ida. And a program service had to be devel- the USIA organization. For although the resulting from the move." oped that would conform to Congress's call statute creating Radio Marti declares it to be Carlson said he would confer with Betan- for "broadcast programs which are objec- part of the VOA, the language, the commit- court on the report but said "most" of the tive, accurate, balanced and which present a tee says, "is vague and generalized." It notes recommendations would be implemented. variety of views." In addition, studio and that the law mandates that Radio Marti be He said the report was "honest and thor- transmitter facilities had to be acquired, "administered separately from other Voice of ough," and contained "no surprises," about built, tested and made operational. America functions" -while the committee what would be expected of an organization Despite those problems, the report says, envisages a closer working relationship be- created under deadline pressure, as Radio Radio Marti in 19 months went from zero tween the VOA and Radio Marti. Marti was. Carlson viewed the recommen- hours of programing to a full schedule of One recommendation is for "regular, fre- dations as calling only for "bureaucratic fine 141 hours of programing daily. "And ac- quent contact and consultations" between re- tuning," which he said would be provided. cording to available reports," the report presentatives of Radio Marti and the VOA Betancourt's reaction to the report was says, "it has been highly successful right offices of personnel and administration. The more reserved. He said the report will be from the start in accomplishing its assigned report says VOA offices "have substantial submitted for review to the President's Advi- mission and in achieving well -deserved rec- resources along with proved expertise to as- sory Committee on Radio Marti before any ognition as a major participant in interna- sist in dealing with problematical situations changes are made. And while the report tional broadcasting. All must acknowledge at Radio Marti." Another recommendation is would be useful in identifying concerns and that such an achievement is nothing short of for regular consultations between Radio in efforts to improve, he said, "it's very diffi- a broadcasting miracle." Marti management and VOA division chiefs cult to say we'll do this or that." As for the Still, the committee -which based its re- and the VOA program director. The report recommendation that the VOA director ex- port on interviews with 62 present and for- says such meetings could provide a forum ercise greater management oversight over mer employes of Radio Marti, in Washing- for discussions of common concerns -poli- Radio Marti, Betancourt said that Carlson ton and in Miami, Marathon and Key West, cy directives, resource management, pro- now lays down guidelines for Radio Marti in Florida -says serious problems exist that graming initiatives, directives and budget but that he has "other responsibilities" than require attention. It refers, for instance, to questions -which affect all VOA divisions that service. "I don't think he'll find that newsroom work schedule problems that and Radio Marti. micromanagement is necessary."
Broadcasting May 19 1987 80 StoOck G _indoK
Market Market C'h itrg Closing Capimli- Closing Closing Capimli- Wed Wed Net Percent PIE _arion Wed Wed Net Percent PIE -arion May 13 May 6 Change Change Ratio (000.001) May 13 May 6 Change Change Ratio ((100.000) BROADCASTING PROGRAMING
1 . . . (CCB) Capital Cities /ABC . 350 356 4 - 6 1/I - 175 31 5.640 N (OPC) Orion Pictures 13 1/4 13 7i8 - 5r8 - 4.50 -4 227 (CBS) CBS 166 166 10 3 904 O (MOVE) Peregrine Entertain. 7 1/2 8 3/4 - 1 1,4 - 14.28 32 16
(CLCH) Clear Channel .. . 14 3/4 16 V2 - 1 3'1 -10.60 30 43 N (PLA) Playboy Ent. 14 3/8 14 1/4 1/8 .87 -7 135
(INFTA) Infinity Broadcasting 17 112 17 12 -51 147 O (OVCN) OVC Network . . . 8 1/2 9 1/2 1 - 10 52 55
(JCOR) Jacor Commun.. 6 3/8 6 58 - 377 36 0 (RVCC) Reeves Commun 11 3/4 11 1/2 1 /4 2 17 234 147
(LINB) LIN 36 1/8 38 - 2 31 - 616 31 1.925 O (RPICA) Republic Pic. 'A' . 8 1/2 8 318 118 149 60 24
(MALR) Malrite 10 3/4 10 TB - v1 - 114 -20 146 O (RPICB) Republic Pic.'B' . 9 9 1/4 4 - 2 70 64 6 (MALRA) Malrite 'A' ... 9 1/2 9 1/2 13 40 A (RHI) Robert Halai 3 5/8 3 3/4 - 1r8 - 3.33 15 80
(OBCC) Olympic Broadcast 6 3/4 6 12 1 1 3 84 16 O (SMNI) Sat. Music Net.. . . 4 1/2 5 1/8 - 5/8 - 12 19 112 40
(OCOMA) Outlet Commun. 15 14 34 169 -5 95 O (TRSP) Tri -Star Pictures . 10 18 10 1/8 18 311
(PR) Price Commun.... . 11 5/8 11 1.2 1. 1 1 08 -4 100 N (WCI) Warner 29 3 4 29 3/4 23 3.711
(SCRP) Scripps Howard. . 81 82 - 1 1 21 152 836 O (WWTV) Western World TV 1 78 2 V8 - 6.25 13 2
(SUNN) SunGreup Inc... . 1 3/4 2 1'4 - 1,1 - 22 22 -2 3 O (WONE) Westwood One . . 24 23 1 4 34 55 293
(TFB) Taft 148 5/8 148 1.2 1 , i 08 -22 1.362 SERVICE (TVXG) TVX Broadcast . . 10 10 -4 59
(UTVI) United Television. . 31 1/2 32 - 1" - 1.56 42 345 O (BSIM) Burnup & Sims . . 5 4 5!8 3:8 810 49 79
Compact Video. . . 4 5/8 4 3/8 14 5.71 -66 30 BROADCASTING WITH OTHER MAJOR INT RESTS O (CVSI) N (CO) Comsat 26 1/4 25 3/4 1 1.94 8 479 '
N 1'4 20 1 (BIC) A.H. Belo 60 1/4 60 664 N (FCB) Foote Cone & B. . 52 52 1.4 - 4 - 0 47 15 197 A (AAR) Adams Russell . . . 24 3/8 24 14 1.3 0.52 64 162 O (GREY) Grey Advertising 109 114 - 5 - 4.38 16 132 O Amer. Comm. & TV 3/32 1.32 1:13 200 7 (ASTV) N (IPG) tnterpublic Group . . 33 1/8 33 3/8 - 1'4 - 0.74 17 734!
. . . 51 1 14 1.808 A (AFP) Affiliated Pubs 1/4 50 250 27 N (JWT) JWT Group 31 1/4 29 3/8 1 78 638 52 285 N (AFL) American Family . 11 11 3/8 - 3.3 - 329 11 884 A (MOV) Movielab 6 3/4 6 3/4 11 Assoc. 28 12 181 O (ACCMA) Commun. 27 267 O (OGIL) Ogilvy Group... . 29 5/8 30 1.4 - 5.8 2.06 15 412 O 28 25 1089 -11 294 (BMAC) Bus. Mens Assur. 14 234 O (OMCM) Omnicom Group . 23 23 1/4 - 14 1.07 -135 558. N (CCN) 24 1/8 24 12 3.3 - 153 36 491 Chris -Craft - O (SACHY) Saatchi 8 Saatchi 32 3/4 31 1 34 5.64 19 2.253 N (DNB) Dun & Bradstreet. . 123 1/4 126 3/8 3 1.3 2.47 27 9.367 - - O (TLMTB) Telemation . .. . 2 5/8 2 7/8 - 14 8.69 10 12 O (DUCO) Durham Corp... . 48 1/2 49 V2 - 1 - 2 02 16 275 A (TPO) TEMPO Enterprises 8 7/8 8 3/4 1:8 1.42 20 51 46 1/8 46 1;4 1.3 26 7,451 N (GCI) Gannett Co - - 027 A (UNV) Unite! Video 11 10 1 10.00 32 23 N (GY) GenCorp 104 1/2 116 -12 3.3 - 10 58 18 2.334 CABLE N (GCN) General Cinema . . 47 5/8 49 - 1 3.3 354 19 1.733
O (GCOM) Gray Commun.. . 222 222 38 110 A (ATN) Acton Corp 3 1/8 3 1;4 - 1.8 - 3.84 -3 18 N (JP) Jefferson -Pilot . 30 30 1,8 1,3 041 10 3.212 ... - A (ACN) American Cablesys. 18 38 18 1/8 1.4 1.37 -39 172 O (JSON) Josephson Intl. . . 13 3/4 12 12 1 14 0.00 4 61 A (CVC) Cablevision Sys. 'A' 23 34 24 - I - 1.04 -84 499 N (KRI) Knight -Ridder . 51 3/4 51 7/8 - 1 3 0 24 21 2.956 ... N (CNT) Centel Corp. 57 34 61 - 3 1.4 - 532 14 1.655 N (LEE) Lee Enterprises.. 24 3/8 24 34 - 3,3 1.51 14 606 O (CCCOA) Century Commun. 19 34 20 1/4 - 12 - 246 987 380 N (LC) Liberty 38 1/2 38 12 13 421 0 (CMCSA) Comeast 20 3.8 20 3:8 180 43 778 N (MHP) McGraw -Hill 62 1/8 63 1.8 1 t 58 20 3.139 N (HCI) Heritage Commun. . 33 1;4 33 113 1.8 37 -66 744
A (MEGA) Media General . . 62 3/4 60 1/4 2 . 414 52 884 O (JOIN) Jones Intercable . . 13 1/8 13 12 - 38 - 2.77 25 167 N (MOP) Meredith . 33 30 12 2 8.19 20 631 Corp... T (MHP.0) Maclean Hunter 'X' 19 3/4 20 14 - 12 - 2.46 27 727 1 1 O (MMEDC) Multimedia . . . 53 1/4 54 1/2 - 4 229 -126 585 0 (RCCAA) Rogers Cable A 13 1/4 12 518 5;8 4.95 68 A (NYTA) New York Times . 41 1/4 42 7/8 - 1 5.3 3 79 25 3.382 O (TCAT) TCA Cable TV . . . 21 1/4 21 12 - 1'4 1.16 40 229 1 0 (NWS) News Corp. Ltd. . 29 3/4 28 V2 14 4 38 19 3.770 O (TCOMA) Tele- Commun.. . 31 29 7/8 1 1.8 376 33 2.998 O (PARC) Park Commun. . . 31 31 1/4 - 1.1 0 80 28 427 N (TL) lime Inc. 88 1/8 88 1/8 14 5 494 O (PLTZ) Pulitzer Publishing. 35 1/4 37 1,4 - 2 5 28 359 3 O (UACIA)United Art. Commun. 23 3/8 24 - 518 2.60 129 959 N (REL) Reliance Group Hold. 9 7/8 9 34 L3 1.28 8 740 N (UCT) United Cable TV . . 28 34 30 1.8 - 1 3'8 - 4.56 410 700 O (RTRSY) Reuters Ltd... . 68 1/4 67 1 14 1.86 39 28.123 N (VIA) Viacom 53 1 2 53 2 -205 1 885 T (SKHO) Selkirk 19 3/4 20 1,8 - 3.3 1.86 42 160 N (WU) Western Union... . 4 78 3 1:2 1 3'8 39.28 118 O (STAUF) Stauffer Commun. 135 135 22 135 A (TO) Tech;Ops Inc. 35 1/4 35 1.1 71 15 76 ELECTRONICS/MANUFACTURING N (TMC) Times Mirror ... . 81 3/4 84 2 1.2 -- 2 96 12 5.272 N (MMM) 3M 129 3/4 130 3'4 - 1 0 76 19 14.821 O (TMCI) TM Communications 2 1/4 2 1.3 5 88 10 17 N (ALD) Allied -Signal 42 3/4 43 3/4 - 1 - 228 13 7.453 O (TPCC) TPC Commun... . 7/16 9/16 1,3 - 22 22 4 O (AMCI) AM Communications 1 7/18 1 316 14 21 05 -1 5 N (TRB) Tribune 72 3/4 75 118 2 33 - 316 10 2,879 N (ARV) Arvin Industries 39 3/8 38 1/8 1 14 3.27 16 693 A (TBS) Turner Bcstg 21 7/8 22 3/4 73 - 3.84 -1 476 O (CCBL) C -Cor Electronics . 9 3/4 9 14 57 19 A (WPOB) Washington Post. 191 191 24 2.449 O (CAN) Cable TV Indus 2 1/2 2 5/8 - 1.8 - 4.76 -8 7 PROGRAMING A (CEC) Cetec 5 7/8 5 7/8 293 11 A (CHY) Chyron 6 3/8 6 1/2 - 1.8 - 1.92 25 64 O (SP) Aaron Spelling Prod 10 9 3/4 1 4 2 56 8 185 A (CXC) CMX Corp. 1 3/4 1 7/8 - 1.8 - 6.66 34 10 O (ALLI) All American TV . . 2 3/4 2 3/4 3 A (COH) Cohu 7 5/8 7 1/4 5.17 26 13 (BRAS) Indus . 12 5/8 13 - 3 9 2.88 6 111 0 Barris ... N (CAX) Conrac 27 1/8 27 Iré 46 23 182 C.O.M.B. 21 21 1/2 - 1 2 2 32 -72 377 O (CMCO) - N (EK) Eastman Kodak 81 38 83 34 - 2 38 - 2.83 49 18 373 N (KO) Coca -Cola 40 1/2 42 - 1 12 - 357 16 15.670 O (ECIN) Elec Mis & Comm 1 1/4 1 12 - 1;4 - 16 66 5 O (CLST) Color Systems.. 13 1/2 13 3.84 9 N (GRL) Gen. Instrument . . 35 7/8 33 3/8 2 1' 7.49 74 1.167 A (DEG) De Laurentiis Ent. . 10 1/4 10 14 2.50 98 N (GE) General Electric 104 106 3/8 - 2 38 - 2 23 19 47.416 0 (DCPI) dick clerk prod. . 5 1/4 5 1/4 10 42 N (HRS) Harris Corp. 41 5/8 40 1/8 1 1. 3.73 24 1.691 N (DIS) Disney 64 7/8 66 1,4 - 1 3 8 - 2 07 29 8.485 N (MAI) M/A Com. Inc.... 14 1/8 14 1/2 - 3r8 - 2.58 18 603 N (DJ) Dow Jones & Co... . 50 1/2 49 5/8 7 8 1.76 26 4.885 0 (MCDY) Microdyne 4 4 -2 17 O (FNNI) Financial News. . . 11 1/2 10 38 1 1 8 10.84 95 134 N (MOT) Motorola 61 1/4 61 1/4 40 7852 A (FE) . 4 7/8 5 - 18 - 2.50 27 25 Fries Entertain.... N (NPH) N.A. Philips 41 7/8 39 3,4 2 1.8 5 34 123 1.214 N (GW) Gulf + Western . . . 75 3/8 75 3/4 - 3 8 - 0.49 17 4.647 1 1 18 18 N (OAK) Oak Industries . 5/8 3/8 1/4 2 117 O (HRSI) Hal Roach 8 1/2 8 1/4 1 4 3.03 47 A (PPI) Pico Products ... 4 5/8 4 34 - 1/8 -- 2.63 -7 16 A (HHH) Heritage Entertain 8 1/2 9 - 1 2 - 5.55 8 38 N (SFA) Sci- Atlanta 17 7/8 17 7/8 5 14 -55 415 A (HSN) Home Shopping Net. 14 5/8 16 - 1 3 8 - 8 59 43 1.256 N (SNE) Sony Corp 20 5/8 19 7;8 3'4 3.77 24 4.769 N (KWP) King World 24 1/8 24 1/8 31 743 N (TEK) Tektronix 34 1/4 36 1 34 - 4.86 22 1.319 4 1/8 4 5/8 1 2 10.81 8 10 0 (LAUR) Laurel Entertainment - - 1 N (VAR) Varian Assoc.... . 33 34 - - 2.94 -80 711 A (LT) Lorimar- Telepictures 15 1/4 15 1/4 697 13 N (WX) Westinghouse ... . 61 7/8 62 1'4 - 318 - 060 8.814 N (MCA) MCA 46 47 1/8 - I 18 - 2.38 22 3.485 N (ZE) Zenith 27 5/8 26 3'8 I 1:4 4 73 -64 644 N (MGM) MGM /UA Commun. 11 1/8- 11 18 1.13 553 1.05 A (NWP) New World Pictures 13 12 5/8 38 297 17 140 Standard & Poor's 400 . . 342.08 343.13 - - 0.30
12 as by Standard 8 Poor's or as obtained T- Toronto, A-Amencan. N -N Y. O -OTC. Bid prices and corlmon A stock used unless for the previous months published by otherwise noted "O" in P/E ratio is deficit. PIE ratios are ba fed on earnings per share BaonocnsTNcs own research.
Broadcasting May 18 1987 81 Debt burden not breaking the backs of broadcasters
Despite fears that highly leveraged volatile segments of the industry, such as undertook greater leverage to get their oper- operations are placing radio, there is speculation that the troubles ations running. Meanwhile, there has re- in companies jeopardy and are experienced by some independent television cently been a slowdown in the increase of the cause for corporate cutbacks, stations may be repeated among radio sta- cash flow -generally speaking that amount there is little evidence that the tions. of revenue, after necessary expenses, avail- industry, as a whole, is over -leveraged Until 1980, many large Fifth Estate com- able to service interest and principal pay- panies, such as ABC, CBS and Tribune, ments. Since 1984 the ability of cash flow to Does the broadcasting industry owe its soul were underleveraged, compared to more re- cover long -term debt has declined for many to lenders? It has been suggested that the cent years. Such established operators had broadcasters (see chart). Fifth Estate's debt burden has squeezed news more readily accessible cash and invest- Determining at what point debt becomes operations, commercialized children's pro- ments than they had long -term debt. By to- too large is not only a function of how many graming and otherwise diminished the qual- day's current management standards, those total dollars are owed. Other variables af- ity of service provided to the public. But earlier balance sheets seem overly conserva- fecting the situation include the specific bor- broadcasting as an industry is almost certain- tive. rowing terms defining when and under what less leveraged than has a ly cable and better The Fifth Estate's debt burden began to conditions the debt can be retired. Also im- ability to service debt than many other in- increase around 1981. Some group owners portant is the extent to which the debt's inter- dustries, according to conversations with fi- decided to diversify into cable ownership est rate is "fixed" or subject to marketplace nancial experts and an analysis of annual while regulatory changes allowed others to fluctuations. reports. further expand their station groups. Whether Interest rates, in general, are lower than Still, there are some companies that will cable, broadcast or print, the greater avail- five years ago, which means that more total continue to attract attention because of their ability of capital helped bid prices up and debt can be serviced by the same cash flow. leveraged balance sheets. And in also certain encouraged start-up entrepreneurs, who Within the Fifth Estate there is still a wide range of rates paid. Investment grade corn - panics, such as Capital Cities or Gannett, issue commercial paper at roughly 6% and Buying Spree Hangovers long -term debt at between 8% and 10%,
3 while "below investment grade" securities, 28- such as that issued by radio group owner Osborn Communications, pay higher rates. 2.6- Osborn was priced last week at a yield of 24-a roughly 14%. Some issues have topped 16%. 2.2- The relatively low interest rates of the past 2- two years have encouraged some companies
1 8- to raise money even before finding an acqui- 16- sition or other intended purpose for the funds. Such was the case with Price Com- 1 4- munications and CBS. The latter, whose ex- 1 2- ecutives only a year ago were complaining about the industry's degree of leverage, last month raised $400 million in the Eurobond 0 8- market for a possible, but as yet undefined, 06- acquisition of additional television stations. 04 Much of the lower interest rates can be 02 locked -in through the use of various financ- ing techniques. And to the extent that inter- est rates follow inflation, the interest rate o I 1 1981 1962 1983 1984 1985 1986 exposure of broadcasters is reduced, since advertising revenues tend to move in tandem PR TRB ¿CBS GCI vJCOR 0SCI with inflation. More than one investment banker, when This chart shows the ratio of cash flow to long -term debt. All other things being equal, the asked how some higher the ratio the better the company's debt -paying ability Cash flow is defined as operat- companies can undertake so ing income before general corporate expense and depreciation and amortization. Long -term much debt, quipped: "The question should debt is the average of beginning and year-end long -term debt (excluding that due in the next be, 'Why do people buy these securi- 12 months). In order to exclude the effect of loans that are held temporarily as cash or liquid ties?' " One answer may be that investors/ - investment, the latter amounts are subtracted from debt while interest earned on such lenders assume station asset values will con- investments is subtracted from cash flow Like most measurements this one has its shortcom- tinue to increase. ings. Among them: marketable securities are often carried on the books at less than their But the assumption of ever -rising prices current market value. Furthermore the coverage in previous years may be low, since cash ran aground in the independent television flow numbers are often restated downward by companies to reflect divested operations, station marketplace. Some operations, in- while long -term debt is rarely restated. This ratio also does not take into account the effect of cluding wTTV(TV) Bloomington, Ind., and changing interest rates. Using year -end, rather than average long -term debt, the cash flow Grant Broadcasting System, failed to reach coverage was down for Gannett Jacor (JCOR) (GCI), and Price Communications (PR), while the revenue and cash flow projections on coverage was higher for CBS, SCI Holdings and Tribune (TRB). which they had been aggressively leveraged, and have filed for protection from creditors
Broadcasting May 18 1987 82 under chapter 11 of the federal bankruptcy good shape. General Electric, through oper- resulting from the substantial modernization act. It should be noted that from an industry ating cash flow and asset sales, has rebound - expenditures made in prior years." But com- point of view the number of commercial TV 1:d quickly from its $6.4- billion acquisition ments by equipment manufacturers at last stations filing chapter 1 I is less than 2% of of RCA last June and at year-end showed a month's convention of the National Associ- the total, and many of their problems had as rash flow coverage of year-end long -term ation of Broadcasters suggest that equipment much or more to do with programing pay- debt of more than two -to -one. orders by other station owners are now pick- ments than debt owed to bondholders or CBS, likewise, made short work of the ing up after a slow 1986. banks. debt from its $960- million share repurchase In the final analysis, whether a given At the same time that some independent n August 1985. By the end of last year its amount of debt is too much depends upon television stations were failing to make pay- .ale of KMOX -TV St. Louis and other assets, the individual company. Following several ments, an even more volatile segment of the generating $740 million in after-tax cash, very acquisitive years, Gannett is beginning industry, radio, was moving ahead with its roduced cash and short-term investments to pay down its debt, said Douglas McCor- own aggressive financing plans. Group tlmost equaling the company's long -term kindale, the company's vice chairman and owners such as Emmis Broadcasting, EZ lebt. The picture will further improve in chief financial and administrative officer: "If Communications, Metropolitan Broadcast- irst- quarter numbers soon -to -be- released. we do no more acquisitions this year, we ing, New City, Noble Broadcast Group, Capital Cities/ABC, whose television net - expect to have debt down to $1 billion (from Olympic Broadcasting and Osborn Commu- Nork is currently in the worst shape of the $1.2 billion), and we will have spent another nications have recently completed, or are bree, is also the most highly leveraged of $250 million on capital improvement (up about to complete, debt financings at dou- he three companies. Although the company from $175 million), and increase our divi- ble -digit interest rates, with some subordin- s not expected to reduce the debt from its dend 10%. Our cash flow could pay off the ated (to bank and other debt) securities pay- 1986 purchase of ABC any time soon, ana- debt in another four or five years." ratings se- ing more than 16% and graded by the ysts do not expect the debt to pose any Compared to the business community as a agencies as highly speculative. vere problems and its senior debt currently whole, broadcasting faces fewer credit prob- Are radio groups destined to re-learn the :njoys an A -plus rating. lems, said Harold Goldberg, senior vice hard way the financing mistakes made by While Congress and others have been fo- president of Moody's Investors: "A number some television operators? The largest of the :using on the debt of broadcasting, little of other basic industries are subject not only groups, Metropolitan, with over $200 mil- mention has been made of the cable indus- to their own industry concerns, but also to lion, face value, of debt securities, has much :ry's indebtedness. According to a recent foreign exchange and multinational compe- 1991. Poor's Keith of its interest payments deferred until :redit review by Standard & tition. You have to look at the total universe and But still the company's prospectus indicates Mulare, cable has been asking for more of credit, in which broadcasting is still pro- that in order to service debt, which also in- more: "Rather than spurring the deleverag- tected from wage and cost differentials that cludes a $140- million bank loan, cash flow ing of capital structures, these improving are more insoluble than the challenges it from the former Metromedia stations will :ash flows are being fully leveraged to fi- faces." have to increase 16.7% in 1988 over this nance a consolidation wave ...Much of ca- year, and 12.2% the following year. Al- ble television is more debt -intensive than it though there is no direct correlation between was in the building phase, with many play - cash flow and audience, the first Arbitran :rs exhibiting greater financial risk." ratings books since Metropolitan's offering A comparison of industry leaders finds Paley blasts show shares declining at a majority of its Capital Cities, the most leveraged of the big stations against the previous books or those three broadcasters, with twice the cash flow - fairness doctrine of a year ago as measured in Arbitron's Met- to- year-end -debt coverage of Tele- Commu- ro survey for both persons -12 -plus and each nications Inc., one of the less leveraged ca- legislation station's respective target audience (Monday ble MSO's. Cable as an industry is able to through Sunday, 6 a.m. through midnight). assume more leverage because its monopoly CBS chairman joins Tisch in Steven Rattner, a director of Motgan Stan- gives it more control over revenue -and addressing shareholders meeting ley & Co., which placed the Metropolitan debt service -than is afforded broadcasters. securities (and those of Emmis and New Presumably capital expenditures would CBS Chairman William S. Paley told assem- City) and is an investor through a leveraged be one function that would be affected by the bled shareholders "it's good to be back" at capital fund it operates with CIGNA, said: increased level of debt in recent years. CBS the company's annual meeting, held last "Obviously the volatility of radio is a con- had spent more than $100 million in every week in New York. The 86- year-old Paley cern, and one deals with it in essentially two year since 1980, until last year when the also attacked proposals to legislate the fair- ways. One finds as good an operator as ex- capital expenditures dropped to $82.6 mil- ness doctrine, before turning the several ists and, secondly, one seeks a group with a lion. The company said: "The decline in hour -long meeting over to CBS President diversity of stations. If problems arise in one capital expenditures in 1986 is attributable to Laurence Tisch. market, it will in theory be offset by success the reduced needs of the broadcast group Paley called the legislation a "distressing in the other markets. The radio industry as a whole is every bit as attractive as television, except for the volatility." Gary Stevens, who formerly ran the Doubleday radio station group before join- Rent a ing Wertheim Schroder & Co., said that ra- dio has certain advantages over television. "Radio stations really don't go off the air. Ku Truck With television, either you have the pro- Be the leader in your market. grams people will watch or you don't. Radio Show the way in news and sports. impor- is not capital intensive and your most in the with your own exclusive pickups. tant costs are just salaries for programing Lead sweeps people with the right formula. If you don't Full RF Redundancy Two Cellular Phones 24 -Hour Service have the right one then you can always hire Optional: Cameras, Beta & 3/4 Editing, SCPC Transponder Time some other intelligent people who do. As long as the resale market holds up, there Call (301) 561 -4MSL should be no problem." The television network business is itself Lint, volatile, as rating swings in recent years Mobile Satellite corp. show. "No of the three networks have parent i 322 Quaker Ridge, Timonium, Maryland 21093 companies whose balance sheets are in very
Broadcasting May 15 1987 83 new setback in the long struggle to allow public interest.'" quarter results in which the television net- broadcasters their full First Amendment "It might be thought that all this would work posted a loss (BROADCASTING, April rights ...a rule which allows the govern- spell the end of the fairness doctrine ...The 20) and gave a forecast for the Broadcast ment to second guess how broadcasters issue here is not the concept of fairness to Group, calling it "somewhat uncer- should handle controversial issues." which all responsible journalists sub- tain ...The revenue environment remains The fairness doctrine, he said, had already scribe ...The issue is the presence of the difficult, changes in audience measurement been ruled unconstitutional for newspapers government in decisions that should belong techniques are a new unsettling factor and and "Today there are almost six times as to a free press." the television network's prime time ratings many radio and television stations across the Tisch, who spent much of the meeting are below expectations." Tisch said the com- newspapers." Paley also said that the FCC in fielding comments from several sharehold- pany would work toward "improvement in 1985, after an "exhaustive study," concluded ers who routinely occupy much of each an- our financial results and the enhancement of that the fairness doctrine "'disserves the nual meeting recapped the company's first shareholder value and return."
BOOK REVIEW An insider's look at CBS News
Bill Leonard relives 40 years ledge, was ready to offer Rather $2 million. Leonard, with Chairman William S. Paley with In the Storm of the Eye' So it was that late on the afternoon of Feb. present at the meeting, held firm. He said 7, 1980, Gene Jankowski, president of the that Rather was worth the price, particularly After almost 40 years with CBS, virtually all CBS /Broadcast Group, and Leonard said if losing him meant that ABC -which was of it in the news division, Bill Leonard will "yes to the last of a long shopping list of picking off a number of CBS's talented cor- be remembered for many things: As the [Rather's] demands, some of them financial, respondents and producers-would pick president of CBS News, for instance, who some of them editorial, presented by his him up. "Losing Cronkite, John, is going to generated the idea for perhaps the most liter- agent, Richard Leibner." As Leonard notes, be a serious blow," Leonard recalls telling ate program on television, Sunday Morning, when Barbara Walters several years earlier Backe. "Getting the right kind of replace- and who a number of years earlier played a was lured from NBC to ABC by an offer of ment is worth any kind of money." One won- major role in the development of perhaps the ders whether such a line would be that telling most successful news program on television, today. 60 Minutes. But it may be the thing he will The Sunday Morning show grew out of an be remembered for most was the $22 -mil- idea Leonard had when he moved into the lion, 10-year contract he accepted as the IN THE job as president of CBS News -a Sunday price of signing Dan Rather as the successor morning television magazine show, broad- to Walter Cronkite as anchor for the CBS cast when viewers would be reading the pa- Evening News. STORM OF pers and, perhaps, looking for something Leonard discusses these and other matters worthwhile to watch on television. "Sunday in "In the Storm of the Eye: A Lifetime at morning's a desert," Leonard recalls telling CBS" (G.P. Putnam's Sons; 240 pp., THE EYE Jankowski, "the last remaining desert in $18.95). In loving detail and with hardly a television. If we pour water on it, we can cross word for any of those with whom he make it grow." Jankowski was persuaded, came in contact, Leonard lays out the life and, with Kuralt, who had made his reputa- that began for him when, as a young Navy A Lifetime at tion with a long series of sensitively written veteran immediately after World War II, he and delivered "On the Road" pieces, as the landed a job with CBS as host of a six- day -a- host Leonard insisted the new show needed, week radio program focusing on New York CBS it survived and even turned a profit by the City. From there, he went on to become a time Leonard retired in February 1982. correspondent, news executive, Washington That was the good news. The bad news lobbyist (for a short period) and, finally, was Leonard's conviction that Sunday president of CBS News -a job then which, Morning held the secret of what CBS needed for him, there could be none better. to transform its Morning News program The "deal" that kept Rather at CBS and from the loser it had always been into a win- made him anchor and managing editor of the BILL LEONARD ner. Today, of course, the news division has Evening News was struck on Feb. 7, 1980. former President of CBS News surrendered the 90 minutes to the entertain- Cronkite, who had become Mr. CBS News, Foreword by Eric Sevareid ment division, for a program whose ratings had greeted Leonard's return to New York seem to get lower every week. from Washington in July 1978 with word $1 million a year, television news had As for 60 Minutes, that richly honored that he wanted to leave the anchor job. The reached the point where "nothing could keep program was the product of luncheon meet- hunt for a successor finally focused on Rath- a good reporter with a good agent from do- ings Leonard held in the 1960's with CBS er, who was regarded as a better bet to lead ing for a million dollars what he or she once News President Richard Salant and other ex- CBS News in the competition with NBC and did for love." ecutives to discuss ideas for documentaries, ABC than the other contenders, Roger Mudd The Rather deal was not enthusiastically the area that was part of Leonard's responsi- and Charles Kuralt. But the competition received by Leonard's superiors. John bility at the time. Eventually, the concept of among the network news divisions now ex- Backe, then president of the corporation, a magazine show with investigative and hu- tended to securing talent-and the intelli- was, according to Leonard, aghast. Told that man interest pieces began taking hold. Don gence Leonard was picking up indicated that Leonard had "a handshake deal" with Hewitt, then part of Leonard's stable, ABC News, under the whip of Roone Ar- Leibner, Backe said: "Then unshake it." But worked out a format. Initially, Leonard says,
Broadcasting May 18 1987 84 it was unduly complicated. And there were General William Westmoreland engaged in a Hart's ever committing adultery weren't fair. those within the division, including Salant, conspiracy to report enemy troop strength at He said they raised a "whole new category of who doubted the wisdom of giving over time a lower level than he knew to be the case- questions that I don't want to get involved devoted to hour -long documentaries to a pro- were probably reflected in his description of with." But he added that Hart's assurances gram of short-form pieces. But Leonard says it as "the most controversial, if hardly the that his marriage was stable opened the door he insisted there was a need for a format that most acclaimed, of all documentaries in to such probing. would accommodate the many stories he felt CBS News history." And he notes that while The NBC anchor said broadcasters should would be worth IO or 15 minutes. it was completed and broadcast while he was "pay attention to the [whole political] pro- That argument prevailed, and the first 60 "nominally still president of CBS News," cess" and devote more time to telling view- Minutes program went on the air on Sept. Van Gordon Sauter was then chief executive ers what candidates bring to their quest for 24, 1968. The program was a success almost officer and had been named to succeed him. office. Without such scrutiny, Brokaw said, immediately. It won a Peabody and a duPont Leonard did not refer to the internal study of "we let the image -makers and fundraisers award within two seasons. Over the years, it the production of the program by his former seize control of television and reduce the has become one of the most honored shows colleague Burton Benjamin, who found nu- political dialogue to 30- second commer- on television. And in addition to the awards, merous faults and violations of CBS News cials." it has generated considerable cash flow. guidelines. But Leonard may have revealed He called on stations to offer three or four Leonard says that in one year the profit from his feelings when he expressed his opinion hour -long prime time debates among candi- 60 Minutes "was said to have been all the of George Crile, the documentary's produc- dates for state office, rotating them among money made in prime time by the CBS tele- er. He was "of two minds about Crile," he the three network affiliates and cable or pub- vision network." Not surprisingly, he writes, said, impressed by his ability to dig and lic broadcasting stations. to those who worked "in the less glamourous work hard and to use television effectively. Calling the Presidency "a grand television documentary side of television for many "On the other hand," Leonard says, he and studio," Brokaw said reporters ought to cov- years, the avid public appetite for 60 Min- his associates "sensed a lack of objectivity er it with "healthy irreverence." He said that utes gives an ironic satisfaction." [in Crile], a quality that it is not unusual to TV has opened up the presidential nomina- Leonard does not claim to be the father of find coupled with stubbornness." tion process, freeing candidates from "hav- 60 Minutes. He gives that credit to Hewitt. Leonard was not wrong in stressing the ing to work through the tightly controlled But he says he was "perhaps its uncle." spirit and dedication that seemed to animate party system." "In the Storm of the Eye" is a memoir CBS News throughout his tenure there. It Earlier, in a panel talk at Harvard's John F. filled largely with such pleasant memories. always seemed a special place, even to out- Kennedy School of Government, Marvin It might have been more valuable if the re- siders. His concern now, he indicates, is Kalb defended the Miami Herald's right to porter in Leonard had been given freer rein. whether that character will remain. In a final stake out Hart's Washington home but said In discussing the controversies in which its chapter, he takes note of the changes in the he feels "extremely uncomfortable" about documentaries frequently embroiled CBS, network business -in ownership, among that tactic. for instance, Leonard passes over examples other things -and the changes he feels they Kalb, former NBC chief diplomatic corre- of cases where the reporting was flawed. mean for the news side of the networks. spondent, will direct the JFK School's new on the Hunger in America , an impressive and mov- Since 1982, he writes, he has watched CBS Joan Shorenstein Barone Center ing piece broadcast in 1968 generated com- News "trade away its high standards for Press, Politics and Public Policy beginning plaints in Congress and complaints to the quick fixes." He understood that pressure June 1. He sees increasing public skepticism FCC. Much of the controversy centered on was mounting on his successors-the pres- and anger about the role of the press, and the opening scene, of Charles Kuralt holding sure to be first in evening news, to show criticized some reporters' "hunger and the body of an infant he said had died of progress in the morning. It had, he notes, yearning for recognition that has to come starvation. Leonard notes that the commis- been ever thus. "But for all the ups and quickly without the [necessary] legwork." sion, after a preliminary investigation, downs, all the small and large triumphs and Kalb said television has been "bemused "found no basis for proceeding further." True the raging controversies, that elusive quality by some candidates' ability to use cameras enough. But the commission did report it called morale -a treasure for little teams and effectively." But he added that it's not up to had found that the baby died of complica- great nations alike-never seemed to flag at newsmen to determine the impact of each tions resulting from a premature birth; mal- CBS News until strife within the division story that is covered. "I don't know what the nutrition had not been a factor. CBS had said and the company cut it to shreds in very role of the press is," he said. "You cover the at the time its personnel had been told by recent years." story as fairly, quickly and clearly as you hospital officials that maternal malnutrition can." was the cause of death. Eugene J. Dionne Jr., the New York Then there was the battle over 1971's The Times' Washington bureau chief political Selling of the Pentagon; it led to the celebrat- To the `Herald's correspondent, said "a lot of us feel covered ed confrontation between Frank Stanton, the with a certain kind of sleaze" after the Mi- president of CBS, and the House Commerce defense in the ami Herald story broke. Dionne, whose Committee over its demand that CBS pro- Hart profile in the New York Times Maga- duce outtakes of the program. Stanton risked Gary Hart story zine contains the much -quoted Hart invita- a contempt -of- Congress citation -and a jail tion to the press to "follow me around ... If sentence -but the House finally refused to Journalists speaking at Boston seminar anybody wants to put a tail on me, go back the committee. Leonard says the result back press's handling of events ahead," said he had these reactions when the was a victory for CBS. And so it was. But he but not without some reservations front -runner made that comment: "I thought did not mention there had been cause for that either he has fundamentally changed his concern about the validity of at least some of Top journalists defended the results -if not life or he has made a gigantic mistake." the broadcast. The commission, in its report, some of the methods-of the press's pursuit Dionne is very ambivalent about the Her- found that parts of answers to two questions of Democratic presidential candidate Gary ald stake -out, but said it ended up revealing put to the Pentagon's spokesman, Daniel Z. Hart and urged broadcasters to devote more key information about the candidate. Henkin, in an interview with Roger Mudd, time to the whole political process. Gail Harris, co- anchor of the Ten O'Clock had been transposed from other parts of the NBC News anchor Tom Brokaw last week News on Boston's PBS television station, interview (BROADCASTING, May 3, 1971). concluded that Hart was treated fairly, while WGBH -TV, called for fewer who's- ahead- The commission said it would not be appro- asserting that the Miami Herald could have who's -behind stories and more emphasis on priate for it to intervene, "lacking extrinsic done a much better job and shouldn't have a candidate's financial backers and staffers. evidence" that indicated "deliberate distor- rushed into print with "conclusions based on And if an "event is staged for our cameras, tion." fragmentary evidence." we should point this out," she said. And there was The Uncounted Enemy: A Brokaw told a Boston meeting of the New Harris said "there is a place in broadcast- Vietnam Deception. Leonard's feelings England Broadcasting Association that New ing for sassy wit and irreverence," arguing about the program -which charged that Hampshire news conference queries about for "healthy skepticism, not cynicism."
Broadcasting May 18 1987 85 $Id D I O
Katz buys Blair Radio ed by nothing more than sheer hearsay." In plained to the FCC about the problem. the footnote to its conclusion, the bureau NAB said the FCC, in recent proceedings, Blair Radio, whose roots in the representa- elaborated, stating: "Southeast's pleading has cited the lack of complaints from the tion businesr stretch back to 1933, has been is apparently based on nothing more than public as evidence of limited interference sold to an arch -rival, Katz Communications, blatant hearsay, innuendo, speculation, sur- problems to broadcast reception. "Clearly which has set up a subsidiary, Banner Radio mise, rumor, unsubstantiated allegations, the FCC is not basing its actions on reliable Sales, to acquire Blair. The purchase price is acknowledged lack of conformity with the information where it concludes that there is reported to be in the vicinity of $10 million 'personal knowledge' requirement of the no static or interference problems solely be- ( "Closed Circuit," May 4). rules and, in at least one instance, a declara- cause it receives so few complaints," said The seller is Telemundo Inc., a subsidiary tion from a person who, at best, has ques- NAB Radio Board Chairman Bev E. Brown of of the Reliance Capital Group Limited Part- tionable personal knowledge of the facts." KOAS(AM) Carthage, Tex., in a statement re- nership, which bought John Blair & Co. last Although the bureau did not specifically leased with the survey results. summer for about $365 million. The latest call into question Southeast's motives in fil- "There is a real interference problem, transaction includes only the Blair represen- ing the petition, stating it "is not convinced even if the FCC has not recognized it," tation unit of the Blair Radio Representation that the matters raised herein rise to the Brown added. "But the fact is that the public Division. It does not include Torbet Radio level of an abuse of process," the bureau has no concept of how to complain to the and Select Radio, which also are part of the said it was "quite concerned that a filing, FCC and no feeling that complaints will help radio division. such as the instant one, raises serious ques- resolve interference problems. The point is Still on the block are Torbet and Select. tions about the use of adjudicatory proce- the commission must establish standards to Reports have circulated that they will wind dures by applicants in a manner wholly un- prevent interference from occurring, rather up at Interep, a national representative com- intended by the rules." than await degradation of broadcasting that plex of five owned rep firms. The combined Southeast's attorney, Lewis Cohen, of Co- is suddenly recognized by emerging corn - sales price is said to be in the neighborhood hen & Berfield, Washington, said he would plaints." of $8 million to $9 million. file replies on behalf of Southeast this week. Of those who heard interference, only Telemundo said its strategy is to concen- "We're vigorously contesting the opposi- 3.4% contacted the radio station involved, trate on Spanish -language broadcasting. It tion," he said. the survey found. Asked how they respond- owns Spanish -language TV stations in New Metroplex released a statement saying it ed when they heard interference, 76.5% said York, Los Angeles, Miami and San Juan. It was "most gratified that the Mass Media they fine tuned the station, 73% kept listen- has disposed Df English -language radio and Bureau has taken a responsible position ing and 60.8% changed to another station. television stations it acquired in purchasing against the wild and irresponsible charges More than 37% turned the radio off. Multiple Blair. which were filed against us. The fact that a answers were reported. Underlining Reliance's and Telemundo's challenger for an FCC license has the oppor- The survey also found that more than credo to remain active in the Spanish medi- tunity to publicly lodge unfounded accusa- two- thirds believed AM interference had um was the sale last month of Blair Televi- tions against us is an indictment of the en- man -made causes, with respondents most sion and Blair Entertainment. The new com- tire comparative renewal process." often citing power lines, other radio stations pany is called John Blair Communications Attorneys for both parties said there was and home electrical appliances. and consists of Blair Television, a station no expectation of a settlement out of court. The phone survey was conducted for representative firm and Blair Entertain- NAB by Market Facts Inc. of Chicago. Near- ment, a program syndication and produc- ly half of the random sample of 1,000 had tion entity. listened to AM radio in the preceding AM static month, NAB said. Making a stake A random survey of AM radio listeners con- London calling ducted by the National Association of The FCC's Mass Media Bureau has filed an Broadcasters has found that although as WOXR- Amr -FM New York and Tower Records, opposition to a petition by Southeast Florida many as 60% have heard static or interfer- retailer of classical music records, compact Broadcasting Limited Partnership to en- ence to stations they listen to, not one corn- disks and tapes, have teamed up to broad- large issues in a comparative renewal case cast Live From London via satellite on June 8 involving Metroplex Communications' wt-in- through June 12 from 1 a.m. to 5 p.m. Pro- FM Fort Lauderdale, Fla. In a strongly word- graming will originate from Tower Records' ed footnote to its opposition, the bureau Network radio rise Picadilly Circus location. called into question Southeast's use of the Serving as on- location host for the broad- petition to enlarge. Network radio sales for the first six casts will be Steve Sullivan, afternoon per- Southeast had asked in its April 20 peti- months of 1987 are expected to sonality of man. Participating sponsors in tion that several issues against Metroplex finish about 8% higher than 1986's first -half the special event are British Airways, Jag- be raised in the company's comparative re- uar total of $176,800,000, according to the Cars and Rothman's Union Square, a newal hearing: equal employment opportu- New York clothing Radio Network Association. (Network store. During the week- nity, payola, audience ratings distortion, long broadcasts, Sullivan will travel about radio billings were up 16% in 1986 over fraudulent billing and misrepresentation - London, providing local color; visiting 1985.) the /lack of candor /Section 1.65. (The hearing is One possible factor accounting Gershwin and Bernstein festivals; inter- set for April 29.) But in the conclusion to its for the single -digit growth, said RNA viewing personalities from the worlds of mu- opposition, the bureau stated that "South- President Bob Lobdell, is a "slowdown sic, theater and politics, and covering news east's allegations of EEO violations are inad- in the creation of new long -form pro- of other local music festivals. Frank Rich, equately supported and elevate form over gram inventory compared to previous chief drama critic of the New York Times, will substance, and its charges of payola, ratings years. be in London to contribute commentary on distortion and fraudulent billing are support- the London theater scene.
Broadcasting May 18 1987 86 Repeat Performance!
To win the Peabody Award once is an achievement; to win it twice is truly remarkable. For the second straight year NEWSMARK, the weekly C138 Radio Network news documentary, succeeded in making some wws of its own. This year it is for the CBS News broadcast entitled, "Where in the World Are Wé ? ", an examination of how little some Americans know about geography.
NEWSMARK CBS RADIO NETWORK
We salute those whose efforts made this award possible.
Charles Osgood CBS News Correspondent Norman Morris Senior Producer Henry Lenz Technical Direction C. Richard Reeves Executive Producer Joseph Dembo Executive Producer Vice President. Radio News Evalyn Lee Assistant to the Producers Cable ad primer: pitching the wired medium
Columbia- Coopers & Lybrand seminar rates at 50% by the end of 1987, and "well appraises cable ad potential: one view under 60%" by 1990, Wiener said. When given voice more than once holds compared to the growth of VCR's, which are that broadcast -like cable programing expected to surpass cable's penetration level is, potentially, best ad vehicle by 1990, he said, "you get the feeling that the cable business may not be as healthy as Don't expect cable's share of advertising what's forecast." revenues to increase dramatically, at least As for predictions that "programing inno- according to one senior ad agency executive. vations would insure subscriber growth," And if there are to be increases, they are Wiener said, cable has "partially" fulfilled likely to be driven by more "broadly" cast its promise of providing narrowcast pro- cable programing. Those were among the graming to individual segments of the audi- assertions and implications of a May 8 con- ence. However, the cable networks "that are ference, Cable TV Advertising: In Search of the most successful today," he said, are those the Right Formula, sponsored by the Colum- that offer "the least unique programing - bia Business School Center for Telecom- programing for the masses, just like broad- munications and Information Studies and the cast television " -- examples of which, he Information /Communications Industry Group said, were wTBS, CBN, USA and ESPN. of Coopers & Lybrand. wiener "Either because people feel that the broad- The day -long gathering, at the Plaza hotel cast fare coming into their homes is satisfy- in New York, heard industry consultants, enues to increase significantly. He contrast- ing their needs, or because cable is not offer- academicians, cable, advertising and broad- ed rosy predictions of the early 80's with ing a good enough program value for them to cast network executives cast a wide net over what appeared to be rather thornier realities. start paying for television, the number of topics ranging from advertisers' use or dis- Addressing cable penetration projections, rejectors of cable are staggering," Wiener use of cable, to program positioning and nar- Wiener cited initial forecasts drawn from said, adding, "The pay networks now have rowcasting. presentations made by BBDO and other more former subscribers than current sub- William Wiener, BBDO senior vice presi- agencies at the start of the 1980's that pre- scribers." dent, presented a fairly gloomy report card dicted penetration levels for cable of 60% by The "key point to remember" in cable for the cable industry. Cable, which he says the mid- I980's. penetration figures, he said, is that cable is has fallen short of its expected share of ad- Although there has been growth, it has now available to more than three out of four vertising expenditures, has also fallen short been at a declining rate over the last few American households. While cable runs past of expectations in penetration levels, pro- years," he said, citing as factors unwired 75% of all homes, current penetration levels graming value to subscribers, ratings and large metropolitan areas, TV and video com- are at 48%, he said. "This rejection rate - creative uses of the medium. To top it all off, petition and "a lack of distinctive program- ...has been with us for some time now. If the he said that the cable industry should not ing to warrant the expenditure." cable industry could only find a way of of- expect its share of national advertising rev- Current predictions put cable penetration fering these potential customers enough val- ue to warrant putting up their money each month, maybe we wouldn't be caught up in the need to forecast blue sky penetration lev- Rice steps down at TVB els in the future." As for a prediction that broadcast network share erosion would con- Roger D. Rice will retire in early 1988 as president of the tinue to increase as cable expands its cover- Television Bureau of Advertising after serving 13 years in age, Wiener said broadcast network audi- that post. NB Chairman E. Blake Byrne said the board has ence erosion "was halted" in the 1985 -86 formed an eight- member search committee to seek a new season, although "the erosion stoppage may president and expects a successor to be chosen by the fall. have been temporary." He said that while A transitional period will follow until Rice departs in 1988. some attribute the broadcast networks' ero- Following Rice's announcement, made at a TVB board of sion to VCR rentals and cable programing, directors meeting in Phoenix, Byrne, who is group vice new networks and independent stations have president, television, LIN Broadcasting Corp paid tribute also taken their toll. to Rice's stewardship. He said TVB membership had al- Although at the start of this decade, cable most doubled from its 373 members in 1974, and that com- was a cost -effective advertising alternative mercial advertising has increased five times since then, to to the broadcast networks, said Wiener,in about $23.8 billion this year. 1986 -"due to severely reduced demand" Rice broadcast net- Following his discharge from the Marine Corps after for network TV time -the works had "limited, if any" price increases, World War II, Rice worked briefly for a Seattle advertising agency before launching he said. Hence, advertising agency buyers his broadcast career in 1947 as a promotion manager for KiNG(AM) Seattle. He moved did not have to turn to cable as "a C -P -M into sales and worked there as a salesman and general sales manager in the early inflation hedge," Wiener said. 1950's and was general manager KTVw(rv) of Seattle- Tacoma in 1954. From 1955 to The BBDO executive said also that adver- 1967, he was general sales manager and later general manager of wiic -ry Pittsburgh. tising agencies see cable TV as "getting the In 1968 he was appointed vice president and general manager of Krvu(TV) San advertising revenues it deserves." He added Francisco -Oakland. In 1974 he moved to New York as president of NB. that some in cable question why, if adver- tiser-supported cable services generate about
Broadcasting May 18 1987 88 a 15% share of the total daily TV audience, commercials being placed on broadcast tele- Poltrack. Maxwell provide perspective they don't have more than about a 5% share Asion. Instead, the industry devoted its en- on cable network program positioning of the total advertising dollar spent on TV. ergies to proving that it has larger ratings David Poltrack, CBS /Broadcast Group vice Wiener said that advertising agencies justify than reported." So what is cable to do? Said Wiener: "It's president of research, and Robert Maxwell, the apportioning of their expenditures by cit- responded are dispersed +ery possible that cable TV's golden oppor- HBO vice president of research, ing that those 15 share points by different advertiser-supported net- unity will be on the local level. The local to a study presented at the conference over 30 the Uni- works and that "they would be foolhardy to media options currently available to the local Roland Rust, associate professor at at Austin, and Naveen chase these viewers by placing advertising retailer or marketer. cannot compare to cable versity of Texas professor at Georgia Insti- dollars on all 30 networks, particularly when on an efficiency or impact basis," he said. Donthu, assistant The academicians of- the audience sizes are so small. Even the adding that not selling local time is a "wast- tute of Technology. rela- heavy cable viewers spend most of their TV ed financial opportunity." fered an insight on cable's positioning networks. Rust and viewing time watching noncable program- Additionally, the advertising executive tive to the broadcast said because cable lacks the ing," he said. said that the cable industry should sell itself Donthu that resources, and because, Accurate rating research on cable will not as an extension of broadcast television, and broadcast networks' cable services tend to significantly help the situation, said Wiener. not as an alternative. "The ability of cable to with some exceptions, narrowcast their programing, cable net- Who really cares if a cable network's rating deliver frequency of message communica- with themselves. rather than was mistakenly identified as .3, but actually tion, in an environment loaded with creative works compete the broadcast networks. is a .4 rating? And all that within a cable opportunities, at economical rates, is an at- shared the network's own universe." Cable network ex- tractive sell to advertisers." Both Poltrack and Maxwell William Wiener that the pectations that their advertising revenues Wiener urged the cable industry to be- view of BBDO's cable networks are those will increase 35% if ratings increase from .3 come "more aggressive now before other "most successful" derivative services," like to .4, won't happen, Weiner said. new technologies begin to encroach on the that are "broadcast- ESPN, rather than Geographic coverage considerations are gains already made and before the broadcast USA, WTBS, CNN and These provide program also against cable from the advertising per- networks regroup and reposition themselves narrowcast services. offer viewers anything new, spective, he said, because cable is not truly to win back their lost audiences." forms that don't Poltrack said, but offer them at flexible a national medium." He added that the Fox And although Wiener concluded that ca- network and top -run syndication cover twice ble has fallen short of industry forecasts the universe of the largest cable networks. made just a few years ago, he noted that its "It is for this reason that the top five cable "moderate success" in programing innova- networks in household coverage account for tion, "its current and future" advertising rev- three-fourths of the total advertising vol- enue potential, its impact as a local advertis- ume," he said. ing force "are on the plus side of the cable Additionally, Wiener said that the Cable - equation." In addition, Wiener said that with television Advertising Bureau and individ- the current economic climate generating ual cable networks missed "a golden oppor- larger revenues. with "MSO's taking equity tunity to seize on the broadcast economic positions in programing and cable networks, plight and call on agency creative directors and with better marketing and promotional to encourage them...that long -form com- efforts currently being undertaken, cable has mercials, placed with a compatible program taken significant steps in its expansion of in an uncluttered environment, was a strong coverage and will make itself more attractive complement to regular 30- and I5- second to consumers and advertiser." media
For a price. New York -based developer, Donald Trump, said he would sell NBC office and studio space at original cost if broadcasting company would move headquarters to Television City, 100-acre office/residential /retail site planned for Manhattan's west side. NBC is also considering renovating existing Rockefeller Center location or moving to Secaucus, N.J. Trump, who is still working out details of proposed real estate development with city agencies, also promised NBC that project would use equipment and appliances manufactured by NBC parent, General Electric. O Maxwel Condom correction. Survey released by National Association of Broadcasters in March on condom advertising has been revised to take into account computer programing error viewing times. Maxwell added that "what by company conducting survey, Donohue Research and Marketing, Dallas. According to seems to work" on cable is "broad -appeal corrected figures, of 185 responding television and 410 radio stations, 33% of television P ro ramin stations and 36.3% of radio accept advertising for condoms, rather than 19.7% of TV Maxwe who discussed, among other stations and 19.2% of radio stations as reported earlier. Of stations that do not carry things, the need for increased cable penetra- condom ads, 57.5% of radios and 68.5% of TV's said they expected situation to change, tion and retention, said that both have "gone as opposed to 67.1% of radios and 57.7% of TV's as stated before. as far as they can on cable's current consum- O er benefits of better reception and services." today, he said, is not to Standards. Canadian Association of Broadcasters is proposing establishment of National The cable challenge services, which re- Broadcast Standards Council (operated by regional councils). NBSC would comprise develop new programing and promotion, broadcasters and public representatives and would develop voluntary standards quire expensive marketing nonprograming benefits for designed to "insure that broadcasters provide responsible and accountable programing but to instill new it in the which respects the basic principles contained in the Canadian Charter of Rights and cable that make "indispensable would increase penetra- Freedoms." The CAB will present proposal to its membership in November. If approved, household," which will operate as three -year trial. According to CAB, it council found broadcaster in tion, he said. council broad- violation of code, the broadcaster would be expected to report the council's findings Rather than adopting commercial and formats, and any dissenting opinion on at least one major newscast, or where a newscast is not an cast network TV traditions define the bene- available option, make a public announcement in a comparable time period." Maxwell said, cable should fits of cable technology. Among the possibi-
Broadcasting May 18 1987 89 lites he cited were regional interconnects, DePalma said the cable industry as a said that MSO support of national pro- developing "local, local news" programs, whole is in a period of "fine tuning." The gramers is "excellent," as is cable's "educa- using cable as a direct -response marketing cable boom from wiring large sections of the tion programs" of advertising agencies and vehicle and having cable services band to- country, for the most part, is over, he said, advertisers by such organizations as the Cab - gether to form a new network with "block- adding that advertising potentially repre- letelevision Advertising Bureau. Cable's ba- buster programs." On the prospects of the sents the largest untapped revenue source for sic ad sales and improved program quality is last, he was not sanguine. It would "obvi- MSO's. "good," they said, but, industry position, ously help demand," he said, "but it prob- As for where the promise of cable is being local market research and advertising sales ably won't happen." fulfilled, the Coopers & Lybrand executives "need some work," they said.
Cable is going through identity crisis concludes Coopers & Lybrand survey New York PSA's get tough A presentation by William Battino and on AIDS James DePalma, both of Coopers & Ly- City and Saatchi work together on you're doing anything," she says, holding brand, and based on interviews with agen- multimedia campaign that promotes up a condom, "use one of these... 'cause my cies, advertisers, programers and system op- condoms to prevent the heterosexual baby is not getting AIDS. You are not getting erators, focused on attitudes toward national spread of AIDS virus AIDS." The campaign is targeted primarily and local cable advertising. Basic pro- to heterosexual women, who, according to gramers, the two concluded, are still ad- Saatchi & Saatchi Compton Inc., in con- Saatchi executive vice president and creative dressing the issues of positioning and pric- junction with the New York City Department director, Charlie Abrams, have been found ing. System operators, they said, are of Health, has produced a tough talking ra- to run a higher risk of contracting the disease "beginning to exploit an underdeveloped ad- dio, television and print campaign advocat- than heterosexual men. vertising revenue stream." But, both pro- ing condoms for the prevention of the het- According to a spokesman for the health gramers and system operators "face the issue erosexual transmission of AIDS. department, which worked with Saatchi on of justifying audience delivery based on One of the TV spots, entitled "So Can the content of the spots, the department limited quantitative research," they said. You," features a couple kissing passionately. "bent over backward" to make the ads as According to Battino, several issues have The voice -over warns "He'll tell you just inoffensive as possible. But he said that led to what he called "an identity crisis" what you want to hear. What he can't tell you warnings that AIDS can be spread through among basic programers and those who deal is if he has the AIDS virus. Because he prob- the exchange of bodily fluids have people with them. Among those issues: The defini- ably doesn't know. That's why you've got to "scratching their heads." "These ads," the tion of who is the competition for basic pro- protect yourself." The woman then offers the spokesman said, "clearly indicate that we're gramers, what is appropriate positioning, man a condom. When he declines to use it, talking about sexual intercourse." New York what are programers' stances with respect to she walks away, saying "Then just forget it." Mayor Edward Koch said of the campaign narrowcasting and regionalization and how The voice -over cuts in again: "If he says no, "It may offend some people. But being di- basic programers should be pricing and sell- so can you." Another spot shows a mother's rect and being provocative is worth it if peo- ing advertising time on their services. conversation with her off -screen child. "If ple are reminded that they need to protect themselves and their loved ones against the risk of AIDS transmission." The citywide campaign was six months in the making and cost approximately a half million dollars- $50,000 of which came MITTCOM, LTD. from the city, the rest in donated material and services from Saatchi and a number of ac- has acquired WWFX -FM Bangor, Maine for $1,400,000 from SUNNIE SILVERMAN tors, models, production and recording stu- We are pleased to have served as exclusive dios and others. Comprising three 30- second broker in this transaction. TV spots, four 60- second radio spots and seven print ads, the campaign was initially produced as a public service effort-it will run as such on noncommercial WNYC -AM- FM, and as PSA's in prime time on noncom- mercial WNYC -TV, all owned by New York City. But the city has also begun a fund- BucKupNEbMPANy raising drive to collect $6 million to buy advertising time the campaign I N C O R F O R AT ED for in com- mercial media. New York Life Insurance Media Brokers & Appraisers Since 1947 Co. has committed $1.5 million to cover the WASHINGTON, D.C. 20036 ATLANTA, GA 30361 CHICAGO, IL 60601 BEVERLY HILLS, CA 90212 advertising costs of the first quarter of the 1100 Connecticut Ave., NW 400 Colony Square 333 N. Mkhigan Ave. 9465 Wilshire Blvd. campaign, with several other commitments (202) 331 -9270 (404) 8924655 (312) 346 -6460 (213) 274-8151 expected to be announced shortly. Abbott Wool, senior VP, director of media services,
Broadcasting May 18 1987 90 for Saatchi, said the hope is that the paid ad approach will get the campaign into better time periods, although he said he expects that stations will have a tendency to run them UwEighgelak@ primarily late at night. He also said he ex- L PROPOSED 1 Broadcasting Inc., exclusive of KQMJ(FM) pects that some commercial stations will de- KTVO(TV) Kirksville, Mo. and WLUC -TV Mar- Henryatta, sold to New City Communica- cide to run the spots as PSAs. quette, Mich. - Sold by Gillett Group Inc. to tions for approximately $20 million. See According to Wool, the spots have been Federal Broadcasting Co. for $31,150,000. "Changing Hands," May 4. Broker: Black- submitted for review by commercial and Seller is Nashville -based group of I I TV's burn & Co. noncommercial TV stations in the New York principally owned by George Gillett. Buyer is WJFX -AM -FM Aiken, S.C. Sold by Amici market and to a number of radio stations, Detroit -based group of two AM's and one FM Broadcasting Co. to The Guardian Corp. for including WABC(AM), WNBC(AM) and WCBS- headed by Peter Kizer, president. KTvo is $1.5 million. Seller is owned by Christine- AM-FM. Stations that have accepted the spots ABC affiliate on channel 3 with 100 kw visu- Harvel and Richard Bellaire. It has no other so far, according to Wool, are, in addition to al, 14.3 kw aural and antenna 1,082 feet broadcast interests. Buyer is headed by Bob WNYC- AM- FM -TV, noncommercial WNET-TV, above average terrain. WLUC -Tv is NBC and Manny. It also owns WMGR(AM)- WJAD(FM) which has cleared two of the three TV spots; CBS affiliate on channel 6 with 100 kw visual, Bainbridge, Ga. WJFx is daytimer on 1300 978 feet above aver- WNBC -TV, which has cleared one of the spots 20 kw aural and antenna khz with 5 kw. WJFX -FM is on 95.9 mhz with age terrain. L. for airing after 11 p.m., and WQHT(FM) Lake Broker: Cecil Richards Inc. 3 kw and antenna 314 feet above average Success, N.Y., which will air them, said KKNG(FM) Oklahoma City, and KRMG(AM) terrain. Broker: The Bob Thorburn Co. Wool, "as soon as they get their hands on Tulsa, both Oklahoma and KKYX(AM) -KLSS- For other proposed and approved sales, see them." FM San Antonio, Tex. - Stock ul SV6an1un "For the Record," page 100.
O oqy N
tore with more than twice the lines of resolu- proved quality is delivered first to viewers Cable eyes tion of today's NTSC image (1,125 lines through cassette or laser videodisk, cable compared to 525 lines) and a wider, five -by- and broadcast alike could find themselves HDTV future three, aspect ratio, while using only 2 mhz falling out of television's forefront. Ed extra bandwidth over today's standard 6 mhz Horowitz, senior vice president of technol- NCTA, HBO, among others examine channel. ogy and operations at leading cable pro- potential of technology for wired One factor apparently motivating the in- gramer HBO, for instance, suggested that medium, anxious not to be left in dustry to consider HDTV is that if the im- with such a scenario, "HBO and the broad- the blocks if HDTV takes off
Cable TV companies may not be convinced yet of subscribers' interest in a high- defini- tion television cable service but, unwilling to be outpaced if that interest manifests int- self, the industry is now taking its first hard look at the new technology. MAJOR MARKET In recent weeks, the largest cable pro- gramer, HBO, has stepped forward to take a leadership role in opening industry debate on time AM Class B FM 13), while Full - HDTV ( "Closed Circuit," April the National Cable Television Association Priced at less than 10x cash flow has said it will soon form its own technical investigation into HDTV on cable. And although the efforts are only prelimi- nary, they are probably not too early. The $9,500,000 cash first HDTV sets, along with HDTV video- disk systems and HDTV videorecorders, are expected by many to be widely available to consumers sometime between 1991 and 1993, and possibly before in industrial appli- cations. "HDTV is of significant strategic importance to cable," said a representative g aoaao of the country's second largest multiple sys- tem operator, American lèlevision & Com- munications Corp. According to Walt Ci- RICHARDS INC. ciora, vice president of research and A Confidential Service to Owners 8 Quahhed Buyers development at ATC, "It is important that subscribers feel the best video comes from cable; it builds a willingness to pay for a NEGOTIATIONS FINANCING APPRAISALS the edge is stolen by premium service. If TV CAN RADIO NEWSPAPERS another medium, it's a strategic negative." The first HDTV products for the home, most believe, will use the Japanese-devel- 7700 LEESBURG PIKE 540 FRONTAGE ROAD oped Muse HDTV system, which is incom- FALLS CHURCH. VA 22043 NORTHFIELD, IL 60093 patible with current TV receivers. Muse is (703) 821 -2552 (312) 441 -7200 far ahead of other proposed HDTV systems, including several that are compatible with sets in use. Using advanced bandwidth re- Broadcasting May 18 '987 duction techniques, Muse can transmit a pic- 91 cast community will not, for the first time, has to be for the programing." drive set sales. Home video will drive Sikes request. National Telecommuni- If there is a "grabber" to HDTV, Ciciora them." cations and Information Administration suggests it may be the wide screen, probably Observers should get a preview of home head Alfred Sikes called last week for more noticeable to the average viewer than video's ability to capture high -definition au- the FCC to begin an inquiry on the intro- the technology's improved resolution or re- diences later this year when new high -reso- duction of advanced TV technologies duction of color artifacts. Van Loan agreed lution home video formats, especially JVC's such as high -definition TV. Sikes, in a that, if anything, wide -screen TV is some- Super-VHS system, are introduced to the May 13 letter to FCC Chairman Dennis thing for which "Joe Six -pack will shell consumer market. Whether a new tier of Patrick, noted the wider bandwidth that out." HBO's Horowitz also described it as viewers develops for the high -resolution such systems may require and wrote, the "key selling point." VCR cassette market, beyond the large audi- "It is essential that we facilitate broad- Wide -screen video is not particular to ence that now exists for standard VCR's casting's capacity to remain abreast of Muse, or even to HDTV, however, and U.S. lower in quality than either broadcast or ca- technological developments. Terrestrial industry engineers at Scientific -Atlanta and ble, could say a lot about how HDTV will broadcasting is the heart of local video North American Philips, among others, have ultimately play in the home. information and news. V* must not already been exploring compatible wide -as- The compatibility question is also a com- knowingly hurt this medium." Corn - pect ratio technologies, as well as other en- pelling one for most cable industry represen- ments on petitions to begin an FCC in- hancements to the current TV system. tatives, as well as broädcasters. While an quiry into HDTV have been extended Whether cable operators would ultimately incompatible system, such as Muse, may until June 10 ( "In Brief," May 11). be able to carry the HDTV signal draws a give engineers the freedom to develop the mixed response, although all agree the prob- best technological approach, many are con- "It requires careful examination, but I'm lems cable may face are not nearly as severe cerned it could also leave tens of millions of reasonably optimistic the answer is yes," he as those confronting the bandwidth -con- viewers with NTSC sets unserved. said, adding that the industry probably has strained broadcast TV medium, which As a result, both cable and broadcast com- "only enough time for one shot" at develop- Horowitz says is in real danger of being panies will be looking carefully at high -defi- ing a compatible alternative. "technologically leapfrogged" by Muse. nition proposals that would maintain one Some industry members are not con- When the NCTA's engineering committee compatible channel, while transmitting a vinced that HDTV will ever emerge as a forms its new HDTV subgroup, as is expect- second full channel or half-channel with competitive force. Argued Joe Van Loan, ed late next month, its agenda will probably augmented information. An HDTV receiver vice president of engineering at top 20 cable be dominated by the question of how to opti- would combine the two channels to provide MSO Viacom: "As long as users are satisfied mize HDTV for cable, rather than whether it the full high -definition picture to the viewer. with [the lower quality of] VHS, I'm not can be carried by current systems at all. "We need to investigate thoroughly the sure they'll be willing to pay a premium. I'm "Cable TV is relatively transparent to concepts of two -channel compatible a cynic. I believe there are rarely complaints whatever broadcast [HDTV] system is se- [HDTV] systems," argued Ciciora, chair- about quality, especially when viewers are lected," commented Bob Luff of Jones Inter- man of NCTA's engineering committee. caught up in action. I'm not sure there's cable. Van Loan added: "It's fortuitous that Could such technologies, given the techno- enough reason for viewers to change for [the cable can adapt without great difficulty. Cer- ogical lead of Muse, ever match its quality? new technologies of] videotape or DBS. I tainly we have the spectrum and we may be able to use the same equipment with moder- ate adaptations." Both Horowitz and Ciciora believe cable headends could experience some difficulties First Quarter Closings & Sales in carrying HDTV, particularly the 8 mhz Muse system, if care is not taken. New tech- nologies are optimized for particular media, pointed out Van Loan, so cable cannot afford WSIX (AM/FM) to "sit by" while other industries ignore its Nashville, TN $8,500,000 particular strengths and limitations in formu- lating HDTV standards. NCfAVice President of Science and Tech- WHOM (FM) nology Wendell Bailey, however, does not Mt. Washington, NH $7,000,000 envision "serious" technical difficulties. "We know we're going to find some prob- lems," he said. "But we also know they're WPTR/WFLY not going to be big ones. They're not going Albany, NY $7,500,000 to be impossible to overcome." Van Loan said that despite spectrum flexi- bility in general, some systems, such as Community Service some of Viacom's, may have already filled Broadcast Group $4,095,000 their channel capacity and could have to choose between conducting rebuilds to ac- KAPE/KESI commodate wider -band HDTV services or eliminating existing program services. San Antonio, TX $9,270,000 The NCTA committee on HDTV will have much work ahead in any case, Bailey and the others agree. According to Ciciora, the effort has the potential of becoming "one of the most expensive activities we [the com- AMERICOM mittee] have been involved in." No money has yet been requested of the NCTA executive * board to conduct the hoped -for experimenta- tion with Muse and other HDTV systems on cable, but the last such substantial effort by the Radio Station Brokerage & Financing NCTA engineering committee was its investi- gation into the effect of the BTSC broadcast Suite 500 / 1130 Connecticut Ave., N.W. / Washington, DC 20036 / (202) 737 -9000 stereo on cable TV. The price tag for that work was reportedly some $100,000.
Broadcasting May 18 1987 92 Producers have people meters on their minds They fear that underrepresented ior vice president of research for Lorimar chanical equipment, and older viewers are sample in survey will cause Domestic Distribution Group. "It has to de- more fearful about letting ratings company shift in pressure to produce pend on creative factors." But if the net- representatives and installers into their shows aimed at younger audience works insist, Rosenblum admits, "the stu- homes. "If the people meter disfranchises dios' hands are tied." He said he is hopeful older viewers, the networks stop programing People meters are expected to create havoc that quality, and not demographics, will still to them," said Gary Lieberthal, chairman during the upfront network prime time ad- be the determining factor in whether a show and chief executive officer of Columbia/Em- vertising market, but it appears they could gets made. bassy Television. have an equally profound impact on pro- While the ratings services are seeking "We can't help but be skeptical in wonder- graming. Studio and network officials agree ways to encourage children and teen -agers to ing whether the older population is being the measurement devices will lead ABC, use the active people meter system properly measured properly," said Lieberthal, who CBS and NBC gradually to demand more and prevent them from becoming bored, cited as an example that a ratings company series that appeal to younger, urban and broadcasters, advertisers and programers may have to approach 600 people in the highly educated audiences, which they say say there are other problems. They express older age group to install 50 meters. "If it's tend to skew higher in A.C. Nielsen people reservations about whether the devices can less random, the quality of the sample goes meter sample readings. accurately reflect viewers in the 55 -plus, ru- down." he said. Some of Hollywood's leading television ral and less- educated categories. The two But in the Denver ADI, where on April 29 producers fear that eliminating shows for factors they most frequently cite to back up Arbitron Ratings and Selling Areas- Market- older, rural and less- educated viewers will their argument: that people in those groups ing Inc. launched the ScanAmerica people disfranchise the over-50 audience, thereby are considered to be less "user friendly" than meter and product measuring service to 600 inviting additional congressional scrutiny of younger, urban and better- educated view- households, the service received "better than the broadcasting industry, in addition to in- ers- "technocrats," as one industry execu- 50% cooperation" for those in the 55 + cate creasing the networks' creative control over tive has dubbed them -in operating me- gory, according to an Arbitron spokeswo the programing community. vice president of re- But Bill Rubens, Round two. The Corporation for Public Broadcasting's Program Fund has chosen 17 said the shift in network search for NBC, public television projects for funding through its second $6- million Open Solicitation a result of changes in focus came about as process for 1987. The winners, in five categories: the television audience the makeup of Public Affairs -The Golden Years? Abuse of the Elderly in America, a 60- minute would have shown up soon- which, he adds, documentary; The Philippines: America's Colonial Legacy, three 60- minute programs; the existing passive meter/ er or later with Eyes on the Prize -Series 2, eight 60- minute documentaries, and A Time of Turmoil: The system. "With or without the people diary Church in Brazil, a 60- minute documentary. was bound to hap- meter. ..the correction Children's- Degrassi Junior High, 13 30- minute live -action dramas. pen," he said. Drama -Trying Times, six 30- minute comedies, and The Wash, a 90- minute drama. an increase in the number Rubens foresees Performance -Over the Rainbow: The Music of Harold Arlen, a two -hour variety beginning this of "urban, younger shows" special; Made in USA, a 60- minute dance special, and A Capitol Fourth, a 90- minute Co. and the Brit- fall when the A.C. Nielsen concert special. television Research Inc., ish firm, AGB General Cultural- Columbus and the Age of Discovery, seven 60- minute programs; to launch national services along with plan Pyramid, a 60- minute documentary; Summer Night Music, five 90- minute musical por- in the New York R.D. Percy's introduction traits, and American Masters, Season II, 10 60- minute documentary portraits. of Dominant Influence), but said ADI (Area CPB also awarded funds for research and development: trend to last long. he does not expect the Public Affairs -Finding God and Other Things in Space, a 60- minute documentary that CBS will exert the Producers anticipate portrait, and The Space Age -The International Space Year Project, 12 60- minute pro- its have al- most pressure since programs grams. skewed older than those of ways generally Drama -In My Father's House, a drama based on a novel. its two competitors. With the networks' apparent willingness to rely heavily on people meters in determin- ing programing strategy, a high ranking stu- dio executive, who asked not to be identi- fied, said they might be inviting trouble. "25 YEARS EXPERIENCE GOES INTO EVERY SALE" Given the fact that Congress recently probed EAST network news operations, he said "there is a 500 East 77th Street Suite 1909 very real possibility" that lawmakers could New York NY 10021 investigate to determine whether the net- (212) 288-0737 works are meeting their obligations to serve WEST all segments of the public if they deliberately 9701 Wilshire Boulevard left older viewers out. Suite 700 CA 90212 is that Beverly Hills Another concern of programers (213) 275-9266 more creative freedom will be taken of their SOUTH shows for what away if they must produce 11285 Elkins Road one termed a "hip" audience. The entertain- Suite J -8 ment industry is already up in arms over Roswell GA 30076 (404)442 -5711 TV RADIO CABLE APPRAISALS what it feels is network interference in the I IAL CORE, Vice-pres. creative process, and this could make mat- ters worse. "You can't go produce shows for people meters," said Bruce Rosenblum, sen-
Broadcasting May 18 198 93 SyndioauionovargQi(pJam
Viacom has cleared The Cosby Show in its seventh top 10 market. Group W Television Sales reports that For Kid's Sake, the pack- CBS -owned WCAU -TV Philadelphia bought the show for a weekly age of prime time specials, on -air promotions and commercial vi- price that sources said was $124,000. WcAU -TV is the first network - gnettes, has cleared its 100th market for a January 1988 start. The owned station to buy the show in syndication. The reserve price in lineup now covers 74% of the country. The most recent clearances that market was $86,000 per week. Viacom is selling the show in for the package are KHON -TV Honolulu; KMST-TV Monterey, Calif., and 182 -week deals for cash on a weekly basis, and is retaining two 30- KOTV(TV) St. Joseph, Mo. second for spots itself. Since the signing of Suzanne Somers to star in She's the Sheriff, Multimedia has cleared Donahue on WFLD -TV Chicago. The show (formerly Suddenly Sheriff), Lorimar reports that it has cleared the had been carried in Chicago on WBBM -TV which had produced the series in 27 more markets. In all, the series is now cleared in 114 show prior to its move to New York. WBBM -TV's contract with Multime- markets covering 84.7% of the country. Lorimar is selling the series dia ended March 31. WFLD -TV is the third station in Chicago to carry on a cash-plus -barter basis with five minutes for stations and one- Donahue. The show was first carried and produced by WGN-TV in that and -a -half minutes for itself. city. Access Syndication and Baruch Television Group are calling Production of The Wall Street Journal Report on Television, Getting in Touch, a talk -show hosted by psychologist Dr. David syndicated by Dow Jones & Co., will move from in- studio to the Viscott, a firm go. The show has cleared 30 markets. Barter distribu- newsroom of the paper, with expanded roles for the paper's editors tion of the one -hour show gives stations four minutes and the distrib- and reporters, beginning in mid-July. Mike Conner, the Journal's utors six- and -a -half minutes. director of television news and executive producer of the program, WesternWorld Television reports that it has cleared Born in said the move is the best way to utilize the editorial resources of the America in 115 markets covering over 60% of the country. The one- Journal and to "bring the show closer to us." The show will now hour special looks at the Abrld Cycling Championships held last fall include more analysis of business news by the paper's staff. Addi- in Colorado. Among the clearances are WNBC -TV New York, KNBC(Tv) tionally, the show will switch stations in New York, from wPtx(TV), Los Angeles, wtsAO -TV Chicago, WCAU -TV Philadelphia, WNEV-ry Bos- where it ran at 2 a.m. and 6 a.m. on Monday morning, to WCBS -N ton, wxyz -ry Detroit and WKYC -TV Cleveland. effective May 24. WSJ Report on Television, cleared on 92 stations, MG /Perin reports GLOW (Georgeous Ladies of Wrestling) is now will run at 8:30 a.m. on Sunday Dow Jones has also placed the show a firm go for its second year. Marvin Grieve, president of the corn - on another CBS affiliate, wusA -ry Washington, where it will run at 5:30 pany, said the show is carried on 55 stations covering roughly 60% a.m. on Monday, beginning May 25. Barter distribution gives sta- of the country. MG/Perin will add an extta minute of commercial time tions three minutes and Dow Jones three minutes. The company is to the show next year, which it will keep for itself, to make the show a also now taking steps to feed the program to broadcast stations and cash -plus -barter sale. The show's 26 weekly hours are currently cable services throughout Europe. cleared on a cash basis with 12 minutes of time for stations. Recent Gene Rodenberry, executive producer of Paramount's Star clearances of the show include KsTw(rv) Tacoma, Wash. (Seattle); Trek: The Next Generation, has named Corey Allen as director of w1P1:1(TV) Lynchburg, Via.; KNMZ -TV Santa Fe, N.M., and KGMC(TV) Okla- the two -hour pilot for the series, "Encounter at Farpoint." The pilot homa City. will air Oct. 3-4. For the regular series Rodenberry has named Rick The most recent Geraldo Rivera special, Innocence Lost: The Berman, former vice president of Paramount Televisions long -form Erosion of American Childhood, had a 10.8 national rating accord- and special projects, and Robert Justman, co- producer of the origi- ing to its syndicator, TFibune Entertainment. The April 20 special nal Star Trek as supervising producers; Maurice Hurt ley as produc- appeared in 168 markets covering 94% of the country. er; Bob Lewin as co-producer; Dorothy Fontana as associate pro- Nielsen Syndication Service preliminary program audience esti- ducer, and David Gerrold as staff writer. mates of syndicated shows for the week ended May 3: Rank o Show o Rating/Markets o % coverage Rank o Show o Rating /Markets o % coverage Rank o Show o Rating/Markets % coverage 1. Wheel of Fortune 16.1/212 98 7. Entertainment Tonight 6.6'/154 93 10. Siskel & Ebert 8 Movies 4.9'/152 87 2. Jeopardy 12.7/209 99 8. Hollywood Squares 6.1/154 93 14. Lifestyles of Rich -Famous 4.7/172 94 3. world Wrestling Fed. 9.7/196 93 9. Mama'; Family 5.3/158 89 14. Star Search 4.7'/174 93 4. Peoples Court 7.8/191 96 10. Fame 4.9'/140 92 5. Oprah Winfrey 7.7/170 97 10. Hee Haw 4.9/214 90 6. New Newlywed Game 7.5/190 97 10. Puttin' on the Hits 4.9'1115 89 Includes multiple airings man. That figure compares to an overall holds, Nielsen will officially jump on board 1986, and now has about 1,500 households. cooperation rate for all categories and age with its system in September with 2,000 With the incomplete sample, C /E's groups Lie - of "better than 60%," she said. households, well below its ultimate goal of berthal said it's too early to start basing pro- While Arbitron plans to take ScanAmer- 4,000 to 5,000 by September 1988. It has graming decisions on the people meters. ica nationwide in 1988 -89 with 5,000 house- been providing sample data since January "They've got the engine running, but they don't have all the wheels on," he said. Add- ed Lorimar's Rosenblum: "There should have been more of a transition." Although the studios have their fair share of concerns with the people meters, most look on it as a mixed blessing. "From the EXPERI ENCED. standpoint of the studio, we have many agendas," said Jack Smith, vice president of research for MGM /UA Television. On one MILTON hand, the company has a huge advertising Q. FORD budget for its motion pictures and homevi- deo units. And like Put our more than 40 other advertisers, it has & ASSOCIATES long sought a people meter system in the years of broadcast belief it could Media Brokers /Appraisers experience includ- negotiate better deals. But it Radio, Television, Cable And Newspaper also sells barter time (through King World's ing media owner- Camelot Entertainment) for its syndicated ship, operations 5050 Fbplar Avenue Suite 1135 Memphis,TN 38157 and programs, which Smith said makes it a com- 901/767.7980 consulting to work plicated problem. "What may be terrific for for you, today. marketing motion pictures may not be as terrific for barter," he said.
Broadcasting May 18 1987 94 The Strong Bankers at AmenTrust are committed to the broadcast and cable TV industries. Just ask these companies:
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Independence Broadcasting Corporation Ridgely Communications, Inc. Independence Broadcasting Salina Corp. Independence Broadcasting Oelwein Corp. $3,500,000 Term Loan Facility $3,800,000 Revolving Credit Term Loan Facility
If you have communications -oriented financing needs contact any of the lending specialists below. AmerfliustCompany Y. Kelly H. O'Hara Daniel L. Lueken Chesley Maddox National Association 216/687 -8430 216/687-8432 216/687-8433 Sarah C. Rechin Linda S. Chernauskas 216/687-5679 216/687 -5114 NBC continues summer run NBC took the off- season prime time week ended May 10 with a 14:6 CBS's 9.8/21 and ABC's 9.3/20. A year ago it was CBS 11.6/24, NBC rating and a 25 share. CBS closed out the week just behind, with a 10.3/22 and ABC 9.6/20. 14.1/25. ABC finished with a 10.9/19. Last year the finishing order was NBC took three of the seven nights, Monday, Thursday and Saturday. ABC 15.6/26, NBC 15.4/26 and CBS 12.4/21. CBS took two, Friday and Sunday, while ABC took Tuesday and In the evening news race NBC was the winner, with a 10.4/22 over Wednesday. Rank Show Network Rating/Share Rank Show Network Rating/Share Rank Show Network Rating/Share 1. Cheers NBC 28.4/45 21. Valerie NBC 16.1/25 41. Sweet Surrender NBC 12.1/25 2. Family Ties NBC 27.8/46 22. Designing women CBS 16.0/25 42. Mike Hammer CBS 11.8/21 3. Cosby Show NBC 26.4/47 23. Head of the Class ABC 15.7/27 43. Miami Vice NBC 11.7/20 4. Moonlighting ABC 21.0/33 23. 60 Minutes CBS 15.7/34 43. Facts of Life NBC 11.7/26 5. Murder, She Wrote CBS 20.4/37 23. Me & Mrs. C NBC 15.7/29 45. Spenser: For Hire ABC 11.3/22 6. Tuesday Movie CBS 19.8/32 26. Kate & Allie CBS 15.4/25 45. Max Headroom ABC 11.3/19 6. Nothing in Common CBS 19.8/32 27. Night Court NBC 15.2/25 47. Bugs Bunny Special CBS 11.2/22 8. Golden Girls NBC 19.2/37 27. Sunday Night Movie NBC 15.2/25 47. Simon & Simon CBS 11.2/18 9. Growing Pains ABC 18.8/31 29. Equalizer CBS 14.6/27 49. Bronx Zoo NBC 11.1/20 10. Sunday Movie CBS 18.4/31 30. Hunter NBC 14.4/27 50. Mr. Belvedere ABC 10.7/21 11. Dallas CBS 18.3/32 31. Highway to Heaven NBC 14.1/25 50. Hill Street Blues NBC 10.7/18 12. Matlock NBC 18.1/31 32. L.A. Law NBC 14.0/23 52. Mariah ABC 10.2/19 13. Monday Night Movies NBC 17.8/28 33. 20/20 ABC 13.9/23 52. Rags to Riches NBC 10.2/20 14. Dynasty ABC 17.6/29 34. My Sister Sam CBS 13.8/22 54. Monday Night Movie ABC 9.9/16 15. Who's the Boss? ABC 17.0/30 35. Perfect Strangers ABC 13.4/24 54. Gimme a Break NBC 9.9/15 15. Newhall CBS 17.0/27 36. Stingray NBC 13.3/23 56. Garfield Special CBS 9.9/20 17. Falcon Crest CBS 16.5/29 37. Sunday Night Movie ABC 12.7/21 57. Scarecrow & Mrs. King CBS 9.1/16 17. Cagney & Lacey CBS 16.5/27 38. Magnum, Pl. CBS 12.4/20 58. Roomies NBC 8.5/18 19. ALF NBC 16.4/26 39. MacGyver ABC 12.3/20 59. Ohara ABC 8.4/16 20. Knots Landing CBS 16.3/27 40. Easy Street NBC 12.2/20 60. Webster ABC 8.3/17 Radio reprise on indecency Stations cited by FCC in its hams, general manager of KCSB -FM, which There were 35 written complaints on file indecency ruling say there was cited by the FCC for playing an alleged- at the FCC concerning Howard Stem on have been few community complaints ly explicit rock song by the Pork Dukes, wYSP from last August-the time the station called "Making Bacon." The song, said began simulcasting Stern's WXRK(FM) morn- Do radio listeners in the three markets Gault-Williams, aired shortly before mid- ing broadcast -through late last year, said served by the stations cited for "indecent night last July 26. Mel Karmazin, president of the radio divi- broadcasts" by the FCC-University of "It [the feedback] shows a high tolerance sion of Infinity Broadcasting. (Three of California's KCSB -FM Barbara, Calif.; letters were of the FCC proceed- Infinity Broadcasting's WYSP(FM) Philadel- accepting controversial ideas. And when we ings.) "That is small in comparison to other phia, and Pacifica Foundation's KPFK -FM Los get complaints, we try to deal with them. In [broadcast] complaints," he said. "People Angeles (BROADCASTING, April 20) -find one case, we invited the complainant to write to the commission about a number of the stations' programing acceptable? The come to the station and talk to the pro- things. ") answer, for the most part, appears to be yes. gramers he was complaining about," Gault - Karmazin said Stern has been basically Executives at the three stations said the num- Williams said. For material that might be doing the same show, although somewhat ber of written complaints leveled against the considered objectionable, the station's "milder" at WXRK, since his early 1980's stations for their programing prior to the guidelines -which had been the FCC guide- tenure at WWDC -AM -FM Washington and a FCC indecency ruling last month has not lines -have been to air it after IO p.m. stint at WNBC(AM) New York in 1982 -85. been extensive. "I've been here for four Gault -Williams continued: "We don't (Stem joined Infinity in November 1985 years and the amount of written feedback want to contribute to any chilling effect the after being dismissed from WNBC.) "What regarding our programing has typically run FCC ruling might have. For now, it is busi- has changed is the FCC's attitude," said Kar- from 50 to 60 letters a year supporting it vs. ness as usual at KCSB -FM." Gault-Williams mazin, adding that the commission had pre- two to three letters each year [including one noted, however, that there will be a system- viously responded to indecency complaints that reached the Parents Music Resource wide University of California meeting on the against Stern as "protected speech." (Infin- Center and subsequently the FCC] com- FCC's broadcast indecency ruling this Mon- ity used that argument when it responded to plaining about it," said Malcolm Gault -Wil- day (May 18) at Berkeley, Calif. the FCC about indecency complaints last December [BROADCASTING, Dec. 29, 1986.]) CHAPLIN -DELAPLAINE BROADCASTING But Karmazin told BROADCASTING that Infinity and Stern are "clearly conforming" James Paul Chaplin, Pres. to the new FCC order. "And we also believe has acquired we were conforming to the FCC policies before ... We are not broadcasting indecent material dealing with sexual matters in a pa- tently offensive way," he said. WFTP-AM As for advanced warnings of material Ft. Pierce, FL aired over Stern's broadcast, Karmazin said from the company is "thinking about" airing some warning in the morning. "But we don't cater INGCO, Inc., Ft. Lauderdale, FL to young children and teen -agers. Our core Fred Ingham, Pres. audience is 25- to- 40- year-old males." (The FCC's indecency order released April 29 of- Donald K. Clark, Inc. ficially reaffirmed the commission's require- Media Broker ment that stations give adequate warning of broadcasts considered to be indecent when P.O. Box 340617 Tampa. FL 813 -949 -9311 aired even at a time of day when there is not
Broadcasting May 18 1987 96 a "reasonable risk" of children in the audi- feel we have been unfairly singled out.... ence.) We want to protect our licenses." David Salniker, executive director of the Pacifica is not standing still, however. CBS, ABC fine tune Pacifica Foundation, who oversees Pacifi- "We are fighting back," Salniker said. It, a.m. fare ca's five radio stations, said no written corn- along with the National Federation of Com- Saturday plaints were received at KPFK -FM specifically munity Broadcasters and the American Civil Both networks replacing two directed at the show in question -a one -hour Liberties Union of Southern California, petit hours of children's programing review, along with excerpts, of "The Jerker," tioned the U.S. Court of Appeals in Wash- a play that deals with the effect of AIDS on ington for review of FCC order calling on CBS and ABC have announced their Satur- gays in San Francisco that was part of a Department of Justice to prosecute Pacifica day morning schedules, and both networks regularly scheduled series on gays -and for allegedly airing an obscene broadcast are replacing two hours of programing with only one on file at the FCC. He said the over KPFK -FM ( "In Brief," May 4). four new half-hour series. NBC announced show was aired after 10 p.m. with a dis- In addition, Pacifica's WBAI(FM) has asked its new Saturday morning lineup earlier claimer to the audience. "We [Pacifica] have the FCC to rule whether specific words it (BROADCASTING, April 20). The four new always received a few complaints," Salniker plans to broadcast are in violation of the half-hours joining CBS's roster include a said. But he noted that during the past two commission's new guidelines (see page second Saturday morning project being pro- years there were only "two or three" written 79.) duced in house by CBS Entertainment, Gar- complaints in Pacifica's FCC file for its five stations regarding indecency. The FCC action has caused KPFK -FM to be "very careful" about what it airs, the Pacifica executive said. (Because the FCC felt that KPFK -FM's programing constituted obscenity, it referred the case to the Department of Jus- tice for possible criminal prosecution.) "We
Public opinion on raunchy radio. The FCC's decision to tighten up regulation HOW of indecent broadcasts (BROADCASTING, ÌO April 20) is not condoned by a majority of the public, according to a study con- ducted by Strategic Radio Research of Chicago. According to SRR President Kurt Hanson, the telephone survey of more than 1,000 18- to-49- year -olds, FULFILL conducted between April 25 and May 1, demonstrates that "the actual occur- rence of offensiveness on the radio is very low" SRR's study found that 60% of the re- spondents expressing an opinion op- YOUR posed government control over subject matter, and 52% felt the federal govern- ment shouldn't control "the kind of lan- guage disk jockeys are allowed to use." Of those respondents expressing an opinion (95 %), 86% believed that con- "shock jocks" should TO trol over so- called DESIRE be in the hands of radio station manag- ers. "The study confirms that there is public and broadcast industry agree- ment that responsible self -regulation on the part of the station managers is a more appropriate solution to the prob- ACQUIRE. lem of shock radio," Hanson said. The study asked respondents to con- At Firstmark Financial, we understand the particular prob- sider a list of types of radio humor and lems facing most young broadcast companies. We grew then asked "Are you offended when up in the communications industry ourselves. We specialize most you hear...? The results, in order of in helping such companies through their first and capital offensiveness: jokes about AIDS (40 %), critical acquisitions. expansions, refinancing and of insightful and jokes about drugs (35 %), ethnic humor improvements. Call us today for the kind (29 %), bathroom humor (29%), jokes responsive financial service you need. about homosexuals (29 %), religious hu- mor (28 %), jokes about drinking (20 %), jokes about sex (17 %), jokes about TV Fñrstmark Financial evangelists (13 %) and political humor flrstrnark Finannai Corp CommurucatIons Finance Div 110 E. Washington Street IndtanapoIi . IN 46204 (5 %). (317) 2625858 The study showed that offensiveness Financier to the telecommunications industry. on the radio "simply isn't a problem for most listeners," Hanson said, and "led us to believe that it was several isolated incidents that triggered a knee -jerk re- action on the part of the FCC."
Broadcasting May 18 1987 97 bage Pail Kids. The other in -house produc- and Son, from Hanna Barbera/King Features Saturday morning tion is CBS Storybreak, which is returning to Productions, airing at 11 a.m., andKiddVid- its noon -12:30 p.m. slot. The new Garbage eo, from DIC Enterprises/Saban Produc- Pail show will air from 10:30 a.m. to 11 tions, airing at 12:30 p.m. ABC CBS NBC a.m. The other new Saturday programs in- Returning series in the CBS lineup in- Bear clude: Hello Kitty's Furry Tale Theater, clude: Jim Henson's Muppet Babies (Hen- Care Kitty's Family Gummi Bears from DIC Productions, airing at 8 a.m.; The son Associates/Marvel Pee- Furry Tale Productions), 8:00 Theater New Adventures of Mighty Mouse, from wee's Playhouse (Pee -wee Pictures), Teen Ralph Bakshi, airing at 8:30 a.m.; Popeye Wolf (Southern Star/Atlantic Releasing Little Clowns New 8:30 of Happy Adventures of Town Mighty Mouse Para Ios niños. Univision, the Spanish -language broadcast and cable programing ser- vice, has joined its broadcast network counterparts in airing a four-hour block of children's My Pot Smurfs programing morning. in 9:00 Monster on Saturday Univision's block is dubbed Spanish. All but one of Jim Henson's eight half -hour series were originally produced in Japan (El Tesoro del Saber comes from Moppet Babies Televisa in Mexico), and all have earned high ratings in American or Latin American Pound markets before reaching Univision, according to Claudia Copquin at Univision. 9:30 Puppies The block, set to remain a part of Univision's Saturday morning grid indefinitely, begins at 7 a.m. ET with Las Aventuras del Príncipe Pequeño (The Adventures of the Little Peewees stung Fraggle Rock Prince), following the title character to "distant planets in search of universal truths." Mushi 10:00 wrzards Playhouse Productions' La Princess Caballero (The Princess Knight), featuring a female hero, fol- lows in the next half-hour. Remi, about a traveling orphan, airs at 8 a.m. At 8:30, Dr. Kieta's Real Garbage Pail young assistant must regularly get the scientist out of trouble in La Máquina del Tiempo 10:30 Ghostbusters Kids Chipmunks (The lime Machine). Capitán Centella, a Japanese Superman that moved from the movies to television in 1971, airs at 9 a.m. Tokyo Movie Shinsha created the animated rendition of La Isla del Tesoro (Treasure Island), which airs at 9:30. El Tesoro del Saber Flintstone Popeye and ALF 11:00 Kids Son (The Wealth of Knowledge), the originally Mexican, Sesame Street -likeproduction nomi- nated for a 1985 Award for Cable Excellence, airs at 10 a.m. Closing the block at 10:30 -11 Bugs Bunny 8 a.m. is Conan, El Niño del Futuro, in which two nations vie for control of Earth. New Arches 11:30 Tweety Teen lAblt According to Univision audience research, the new block, which premiered April 11 has already gathered tangible ratings increases. The numbers national sales director John Pero is now presenting to breakfast food, breakfast drink and toy manufacturers, Animal CBS Poplar Storybreak among others, are a May household rating of 11 for the entire block (486,915 households noon Crackups out of 4,426,000 homes reached), up from a rating of only 2 in Feb. '87 (88,530 homes), when Univision ran two half -hour children's shows, but not back -to-back. Research also The Health Kidd Video He Telling reported a current 4 rating among 2 -11- year -old hispanic viewers, up from a 1 rating in 12:30 Show February.
Corp. , and CBS Storybreak CBS Enter- tainment). The following series are being canceled: The Berenstain Bears (Southern Star Productions), Wildfire (Hanna -Bar- bera), Galaxy High (TMS Productions) and $36,750,000 Hulk Hogan's Rock N' Wrestling (DIC). ABC is producing two of its tour new children's shows next season in association with other companies. They include Little LIN Broadcasting Corporation Clowns of Happytown (8:30 -9 a.m.), from ABC Entertainment in association with Mar- has sold vel Productions, and Animal Crackups, (noon -12:30 p.m.), which ABC will pro- duce in association with Vin DiBona Pro- KILT -AM & FM ductions. (ABC has licensed the concept for Houston that game show from the Tokyo Broadcast- ing System.) The network's other two new Saturday morning programs include My Pet TO Monster (9 -9:30 a.m.), from Nelvana, and Young Wizards (10 -10:30 a.m.), from Jan- son & Melville in association with Marvel Legacy Productions. Returning to the ABC Saturday Broadcasting, Inc. lineup are The Care Bear Family (Nelvana Ltd.), All New Pound Puppies (Hanna -Bar- bera), The Real Ghostbusters (Columbia Pictures Television in association with DIC), The undersigned initiated this transaction and acted as financial advisor The Flintstone Kids, which is returning in a to LIN Broadcasting Corporation. half-hour form (last year it ran as an hour) (Hanna -Barbera), The Bugs Bunny and Tweety Show (Warner Bros.), and ABC Weekend Specials. ABC News's The Health Show, which bowed earlier this spring at 12:30 p.m., will remain in that slot next fall. WERTHEIM SCHRODER & CO. Leaving the ABC Saturday schedule are .iecaryéoraled The Wuzzles (Walt Disney), American Bandstand (dick clark productions), which May 1987 is going into syndication, The Littles (ABC in association with DIC), and The All New Ewoks (Lucasfilm).
Broadcasting May 18 1987 98 Howdy Doody licensing Back to lile ABC's 50% truck reimbursement program and meeting ABC's Absat specifications, NBC has dealt the merchandising rights to NBC has renewed St. Elsewhere for a fifth uses an Andrews 2.3 -meter antenna with an its once popular Howdy Doody characters to season. The MTM program has won 11 offset four -port feed. King Features. The agreement lets King Emmys in four seasons. Bruce Paltrow is its In Las Vegas, where xavc -Tv was the first Features manufacture Howdy Doody appar- executive producer. in the market with a satellite truck, station el and giftware items. The program was a Chief Engineer Frank Haynes expects the children's favorite in the 1950's. $400,000 -truck to be operational this month after additional technical preparations are Satellite truckin' completed. The station also purchased the truck under its network reimbursement refiner addition Add two more top 100 stations to the list of plan, Haynes said those using satellite news vehicles, bring- AGB reports that it has signed another cli- ing the estimated number of station Ku- Good showing for 'Shoah' ent for its national audience measurement band trucks on the road to more than 80. up next September -D.L. The new additions, courtesy of Woburn, The Public Broadcasting Service's presen- service starting -half -hour Taffner Ltd. Taffner is the second syndicator Mass. -based truck supplier, BAF Communi- tation of Shoah, a nine -and -a doc- AGB, following Orbis Commu- cations, are at ABC -TV affiliate WPEC -TV umentary on the Holocaust, drew large au- to sign with four nights nications. Other clients to date include: West Palm Beach, Fla., and NBC affiliate diences (in PBS terms) over the it was aired. In the 12 markets sup- MTV Networks, and eight advertising KVBC -TV Las Vegas. metered CBS, plying overnight ratings, it drew an average agencies, N W Ayer, Ted Bates, BBDO, Leo WPEC -TV's $350,000 truck, which was on 3.6 rating /6 share, with the first two nights Burnett, DMB&B, Grey Advertising, Scali display at the NationalAssociation of Broad- 4.1/7. (In the normal prime time McCabe Sloves, and Young & Rubicam. casters equipment show earlier this year, averaging worked its way down the East Coast in late schedule, those stations average a 2.3/4.) April, feeding news spots back to the sta- PBS's John Fuller said the organization has tion, according to wPEC -TV News Director plans to feed the documentary in its entirety More college roundball Bill Crafton. The truck, purchased under on a Sunday later this year. ABC Sports, which carried a small slate of college basketball for the first time this past season, is expanding its television coverage MARCH 1987 next season. It has signed a multiyear con- tract with the Big 10 Conference, calling for This Announcement Appears as a Mauer of Record Only a minimum nonexclusive seven -game pack- age for the 1987 -88 season. The network is also signing deals with individual schools, SOLD and plans to carry significantly more than the seven regular-season games covered during the 1986 -87 season, but the total number is not known yet. However, in 1988 Vista Cable Company and beyond, the Big 10 pact calls for ABC to cover at least 20 games per season. has sold its cable system to Summit Communications, Inc. On the plate serving approximately 600 subscribers in the Grosso -Jacobson Productions and Coca - Cola Telecommunications have joined to community of Stevenson, Washington produce a number of programs: The Gun - fighters, a previously announced two-hour movie done in association with Tribune En- tertainment and Alliance Entertainment for filmed in Alberta, syndication and to be The undersigned represented the seller: Canada, beginning in May; Hounds ofHell, a pilot for syndication that begins shooting in Toronto in late summer and consists of five half -hours dealing with a federal team of oc- cult investigators; Nightfighter, an original movie for home video or theatrical release about a martial arts champion policeman and a New York street gang that will begin filming in New York in the fall, and Parting - ton, a two -hour movie and series pilot for Thoben -Van Huss & Associates, Inc. - syndication, shot in New England. Grosso One Virginia Avenue, Suite 400, Indianapolis, IN 46204 (317) 636 -1016 Jacobson is best known as the producer of us at Las Vegas Hilton during N.C.T.A. Night Heat, which runs on CBS's late night See schedule.
Broadcast ng May 18 '987 99 fdr_For trlet Recocii
As compiled by BROADCASTING, May 7 Actions based group of four TV's headed by Edward L. Gaylord. through May 13, and based on filings, au- KDMS(AM)- KLBQ -FM El Dorado, Ark. (1290 khz; 5 Buyer is owned by George Gillett and Clarence V. McKee. thorizations and other FCC actions. kw -D; FM: 99.3 mhz; 2.95 kw; HAAT: 300 ft.) -Seeks Gillett is Nashville -based group of one AM, one FM and 14 assignment of license from Lowery Broadcasting Inc. to TV's owned by George Gillett. McKee is of counsel with Abbreviations: AFC-Antenna For Communications. Edward R. Partridge for $950,000. Seller is owned by John Washington communications law firm of Pepper & Cortaz- All -Administrative Law Judge. alt. -alternate. ann.- T. Lowery and family. It has no other broadcast interests. zini. Filed March 9. announced. ant.- antenna. our. -aural. aux.-auxiliary. Buyer is former partner in Jackson, Miss. -based Mississippi KHBC -TV Hawaii hours. CP -construction permit. D-day.-day. Hilo, (CP)- Granted app. for assign- Outdoor Advertising. Filed March 24. ment of license from DA-directional antenna. Doc- Docket. ERP- effective Hilo Broadcasting Corp. to Clfo Enter- prises Inc. for radiated power. HAAT- height above average terrain. KBBV(AM)- KTOT(FM) Big Bear Lake, Calif. (AM: $325,000 cash. Seller is owned by Marvin S. Chupack, who khz- kilohertz. kw- kilowatts. m- meters. MEOC- 1050 khz; 250 w -D; FM: 101.7 mhz; 90 w; HAAT: 1,500 has no other broadcast interests. Buyer is maximum expected operation value. mhz- megahertz. ft.)-- .Granted app. for transfer of control of Mountain owned by William Evans, who has interest in KKON(AM)- mod.- modification. N- night. PSA- presunrise service Broadcasting Co. from Hugh A. Cover (37.5% before) and KOAS(FM) Kealakekua, Hawaii. Filed March 6. authority. RCL -remote control location. S-A- Scientific- Donald A. Stoner (37.5% before) to Vernon E. Thompson WMRO(AM)- WAUR(FM) Aurora, Ill. (AM: 1280khz; for $40,000. Seller and buyer have no other broadcast inter- Atlanta. SH- specified hours. SL- studio location. TL- 1 kw -D; 500 w -N. FM: 107.9 mhz; 22.4 kw; HAAT. 735 ests. Filed March 25. transmitter location. Vans. -transmitter TPO- transmitter ft.)- Granted app. for transfer of control from T. Furman power output. unlimited hours. visual. watts. Brodie to George Beasley U- vis.- w- WQBR(AM) Atlantic Beach, Fla. (1600 khz; 5 kw -D)- for $3,185,000 cash. Seller is - noncommercial. Granted app. for assignment of license from William H. Florence, S.C. -based attorney with no other broadcast inter- Bivens, trastee in receivership, to Conceptron Investments ests. Buyer is president and principal owner of Beasley Inc. for $40,000 cash and assumption of liabilities bringing Broadcast Group, Goldsboro, N.C. -based owner of seven Ownership Changes expected purchase price to $250,000. Seller is trustee in AM's and 12 FM's. Filed Feb. 27. receivership. Buyer is equally owned by Roger G. Robert- WDRW(FM) Eldorado, HI. (102.3 mhz; 3 kw; HAAT: Applications son, operator of Jacksonville, Fla., McDonald's fast food 300 ft.) -Granted app. for assignment of license from Gib- franchise, and Mark S. Cowan, former general manager of son D. Karnes, trustee in bankruptcy to S. Sargent Visher WEIM(AM) Fitchburg, Mass. (1280 khz; 5 kw -D; 1 kw- WHIX(AM) Jacksonville. Neither have other broadcast in- N) -Seeks assignment of license from Knight Communica- and his wife, Belle T. Choate, for $121,000. Seller is trustee terests. Filed Feb. 27. is tions Corp. to WHIM Corp. for amount to be submitted in with no other broadcast interests. Buyer, Choate, daughter of O.L. Thmer, owner of WEBQ-AM -FM Harrisburg, Ill. amendment. Seller is principally owned by N. Scott Knight. WRIT-FM Stuart, Fla. (92.7 mhz; 3 kw; HAAT: 300 Filed March 13. It also owns WGIR -AM-FM Manchester and WHEB -AM- k.)-Granted app. for assignment of license from Nettere FM Portsmouth, both New Hampshire; WEZF(FM) Burling- Broadcasting Co. to CRB of Florida Inc. for $3.5 million. WSMA(AM) Marine City, Mich. (1590 khz; I kw -D)- ton, Vt., and WSAR(AM) Fall River, Mass. Buyer is owned Seller is owned by Fred L. Nettere, who also owns W POM- Granted app. for assignment of license from Sommerville by Francis A. Fillipone, station's general manager. Filed (AM) Riviera Beach, Fla. Buyer is subsidiary of CRB Broadcasting Co. to Frink Inc. for $175,000. Seller is owned May 1. Broadcasting Corp., New York -based group of five AM's by Richard and Letty Sommerville, who also own WCEN- AM-FM Mt. Pleasant, Mich., and WADM(AM)- WDNG(AM) Anniston, Ala. (1450 khz; I kw -U)- and five FM's owned by Carter Burden, Ed Rogoff and Seeks assignment of license from Potts Broadcasting Co. to Robert P. Connor. Filed March 16. WQTZ(FM) Decatur, Ind. Buyer is owned by Jeanne M. Frisk and her husband, Gary, who have no other broadcast Francis DiPietro, William J. Davis and Benjamin F. Vondra- WTVT(TV) Tampa (ch. 13; CBS; ERP vis. 316 kw, our. interests. Filed March 17. cek for $50,000. Seller is owned by Thomas Potts, who has 47.4 kw; HAAT: 1,416 f.)- Granted app. for assignment of no other broadcast interests. Buyers have no other broadcast license from Gaylord Broadcasting Co. to WTVT Holdings KLDN(FM) Eldon, Mo. (92.7 mhz; 790 w; HAAT: 585 interests. Filed May I. for approximately $365 million. Seller is Oklahoma City- ft.)- Granted app. for assignment of license from Southwest Communications Inc. to CTC Communications for $242,000. Seller is owned by Dennis D. McDaniel, who has no other broadcast interests. Buyer is owned by James P. Davis, who has no other broadcast interests. Filed March 23. WADO(AM) New York (1280 khz; 5 kw- U)-Granted app. for assignment of license from Command Broadcast Associates Inc. to Radio Wado Inc. for $15 million. Seller is The Dowe Company owned by Nelson Lavergne, chairman. It has no other broad- cast interests. Buyer is owned by Louis Wolfson, his mother, Lynn, and brothers Mark, Andy and Tony Blank. Filed Feb. has acquired 18. WERT-AM -FM Van Wert, Ohio (1220 khz; 250 w -D; FM: 98.9 mhz; 50 kw; HAAT: 500 ft.)-- Granted app. for assignment of license from WERT Radio Inc. to Atlantic KRLB-AM/FM Resources Corp. for $1 million. Seller is Mattoon, Ill. -based group of three AM's and four FM's owned by J.R. Livesay Lubbock, Texas and family. Buyer is owned by Paul E. Cheney and Chris Cage. Cheney is Cincinnati certified public accountant. Cage has interest in and is general manager of WKKI(FM) from Celina, Ohio. Filed March 13. KKAA(AM)- KQAA(FM) Aberdeen, S.D. (AM: 1560 khz; 10 kw -D; 5 kw -N; FM: 94.9 mhz; 100 kw; HAAT: Broadcast Holdings, Inc. 1,383 f.)- Granted app. for assignment of license from Sunset Communications Corp. to KSOO Radio Inc. for $1,198,000. Seller is owned by David S. Lauste t. It has no for other broadcast interests. Buyer is owned by estate of Mor- ton H. Henkin, his wife, Sylvia R. Henkin, and her son, Joseph. It also owns KSOO(AM)- KPAT(FM) Sioux Falls, S.D. Filed Jan. 12.
$3,575,000 WDKN(AM) Dickson, Tenn: (1260 khz; I kw -D)- Granted app. for assignment of license from American Com- munications Inc. to Edmission and Eubank Communications Chapman Associates initiated the Inc. for $220,000. Seller is owned by Stephen R. Coltrium. transaction It also owns colocated WKDN -FM. Buyer is owned by and assisted in negotiations. Thomas Lee Edmission and Oscar Leech Eubank. Edmis- sion is stations' general manager. Filed March 25. WSYB(AM)- WRUT(FM) Rutland, Vt. (AM: 1380 khz; 5 kw -D; I kw -N; FM: 97.1 mhz; 1.15 kw; HAAT: 2,591 CHAPMAN ASSOCIATES ft.)- Granted app. for assignment of license from lames Broadcasting Co. to All Communications of Vermont for $2.7 million. Seller is owned by Simon Goldman and nationwide media brokers George Cameron. Goldman owns WJTN(AM) -W W SE(FM) Jamestown, N.Y. Buyer is owned by Allan Roberts, former owner of WHN(AM)- WFPG(FM) Atlantic City, N.J. Filed Jan. 30. WBBI(AM)- WABN-FM Abingdon, Va. (AM: 1230
Broadcasting May 18 1987 100 khz; 1 kw -D, 250 w -N; FM: 92.7 mhz)- Granted app. for seeks 107.5 mhz; 50 kw; HAAT: 492 ft. Address: 536 29th mhz; 3 kw; HAAT: 328 ft. Address: 888 Seventh Ave.. New assignment of license from Burley Broadcasting Inc. to Ed- St., 50311. Principal is owned by Ronald W. Langston, who York 10106. Principal is owned by Malcolm Kahn, George wards and Sutherland Broadcasting Co. for 5466,200. Seller has no other broadcast interests. Filed April 30. V. Delsou and Allen Skolnick. It owns WSBR(AM) Boca is owned by Ira Southern, who also owns WCIR -AM -FM Raton, WTHM(FM) Goulds and WVBH(FM) Key Largo, Des Moines. Iowa -Santee Broadcasting Inc. seeks Beckley, W. Va. Buyer is owned by Richard W. Edwards and all Florida. Filed April 30. 107.5 mhz; 50 kw; HAAT: 492 ft. Address: I N. Guignard Craig Sutherland. Edwards also owns WDIC(AM) Clincho, Dr., Sumter, S.C. 29150. Principal is owned by Henry T. Catskill, N.Y. -Carmine A. Pizza seeks 98.5 mhz; 2.1 Va., where Sutherland was general manager. Filed Feb. 17. Everett and George R. Tindal. It has no other broadcast kw; HART: 392.6 ft. Address: Box 445, 12414. Principal WFNR(AM) Blacksburg, Va. (CP)- Dismissed app. for interests. Filed April 30. has no other broadcast interests. Filed April 30. assignment of license from New River Broadcasting Corp., Des Moines, Iowa of Iowa Broadcasting seeks N.Y. -John Jay Iselin seeks 98.5 mhz: 2.45 debtor-in- possession, to Blue Ridge Communications Inc. -Heart Catskill. 107.5 mhz; 50 kw; HAAT: 492 ft. Address: Box 7661. kw; HAAT: 370.6 ft. Address: 159 E. 61st St., New York for $210,000. Seller has no other broadcast interests. Buyer 50322. Principal is owned by Charles D. Wenger and Albert 10021. Principal has no other broadcast interests. Filed April is owned by Thomas Edward Amis. announcer and salesman F. Wiuff. It has no other broadcast interests. Filed April 30. 30. at station. Filed March 31. Des Moines, Iowa-Johnson Des Moines Broadcasting Waterloo, N.Y. -Lake Country Broadcasting seeks 94.5 Ltd. seeks 107.5 mhz; 50 kw; HAAT: 492 ft. Address: 4214 mhz: 3 kw; HAAT: 328 ft. Address: 88 E. Bayard St., Sen- 54th St., 50310. Principal is owned by James L. Johnson. eca Falls. N.Y. 13148. Principal is owned by Robert W. New Stations who has no other broadcast interests. Filed April 30. Martin. who has no other broadcast interests. Filed April 30. Des Moines, Iowa- Asterisk Broadcasting Inc. seeks Morehead City, N.C.-Girace Christian School seeks 107.5 mhz; 50 kw; HAAT: 492 ft. Address: 1429 N. Federal 90.7 mhz; 60 kw; HAAT: 380.5 ft. Address: Route 2, Box Applications Highway, Ft. Lauderdale. Fla. 33304. Principal is owned by 391. 28557. Principal is headed by Clyde]. Ebom. It has no Richard S. Ingham, who also owns WTRS -AM -FM Dunnel- other broadcast interests. Filed April 30. New FM's Ion, and WFTP(AM) Fort Pierce, both Florida. Filed April Rocky Mount. N.C. -Contemporary Family Radio Inc. 107.5 mhz; 30. Omega, Ga. -Omega FM Associates seeks seeks 104.1 mhz: 3 kw: HAAT: 328 ft. Address: 8505 Kemp - 3 kw; HAAT: 328 ft. Address: P.O. Box 1327, Tifton, Ga. Ina Bena, Miss.- Mississippi Valley State University ton Rd.. Raleigh, N.C. 27615. Principal is owned by Wil- 31793. Principal is owned by Rebecca R. McClellan and 22 seeks 89. I mhz; 3.1 kw; HAAT: 1,000 ft. Address: Highway liam P. Andrews. who has no other broadcast interests. Filed others. It has no other broadcast interests. Filed April 30. 82 W., 38941. Principal is headed by Joe L. Boyer. Filed April 30. Omega, Ga. -Steve McGowan seeks 107.5 mhz; 3 kw; April 17. Rocky Mount, N.C. -Holy Hands FM Partnership seeks HAAT: 328 ft. Address: P.O. Box 6904. Dothan, Ala. Ocean Acres. N.1.-Bamegat Broadcasting Co. 98.5 98.5 mhz; 3 kw; HAAT: 328 ft. Address: 5020 Netherwood 36302. Principal owns WSEL -AM -FM Tupelo, Miss.. and mhz; seeks 3 kw; HAAT: ft. Address: 550 East Bay Ave.. Rd.. 27803. Principal is owned by Nancy Mooring and 19 WORJ -FM Ozark. Ala. Filed April 30. Bamegat, N.J. 08005. Principal is owned by Frederick Ger- others. It has no other broadcast interests. Filed April 30. have no other broadcast Omega, Ga. -Radio South Georgia seeks 107.5 mhz; 3 ken and his wife, Naomi, who Rocky Mount. N.C.-Rocky Mount Broadcasting Ltd. interests. 30. kw; HAAT: 328 ft. Address: P.O. Box 1380. Moultrie. Ga. Filed April Partnership seeks 98.5 mhz; 3 kw; HAAT: 328 ft. Address: is owned by James D. Hardy and Douglas 31776. Principal Ocean Acres, N.J. -Word Alive Ministries seeks 98.5 P.O. Box 1315, 27801. Principal has no other broadcast has no other broadcast interests. Filed April M. Sutton. It mhz; 3 kw; HAAT: 328 ft. Address: 113 Lighthouse Dr.. interests. Filed April 30. Í 30. is nonprofit corporation headed Manahawkin, N.J. Principal Rocky Mount. N.C. -North Star Broadcasting Corp. seeks by John E. It has no other broadcast interests. Filed Eureka, III.. -AGH Communications Inc. 98.5 Cahil. seeks 98.5 mhz; 3 kw; HAAT: 328 ft. Address: 144 N. mhz; 3 kw; HAAT: 328 ft. Address: 2717 W. Kansas, Peoria, April 30. Franklin St.. 27801. Principal is owned by Charles Johnson, III. 61604. Principal is owned by Janet Bro, Arlen G. Horn Ocean Acres. N.J. -Frank Canale seeks 98.5 mhz; 3 Antonia Lawrence and Thomas Walker. It has no other and two others. It also owns WZRO(FM) Fanner City. III. kw; HAAT: 328 ft. Address: 867 Water St., Fitchburg, Mass. broadcast interests. Filed April 30. Filed April 30. no other broadcast interests. Filed April 01420. Principal has Rocky Mount, N.C. -WRMT Inc. seeks 98.5 mhz: 3 Eureka, Ill..- Bedford County Radio Inc.. seeks 98.5 30. kw; HAAT: 328 ft. Address: 841 Wesleyan Blvd., 27801. 3 Address: P.O. Box 249, 61530. mhz; kw; HAAT: 328 ft. Ocean Acres, N.J.- Fortenbaugh -Luft Broadcasting Principal is owned by Robert G. Finney and his wife. Bar- L. and Mary St. John Principal is owned by Michael Stanton Inc. seeks 98.5 mhz; 3 kw; HAAT: ft. Address: 72 Navesink bara. It owns WRMT(AM) Rocky Mount. Filed April 30. Stanton. It has no other broadcast interests. Filed April 30. is owned by Donna Forten- Ave., Rumson, N.J. Principal Rocky Mount, N.C. -Eastern Carolina Electronics Co. who have no other broadcast inter- Galena, III. -JDC Communications Inc. seeks 107.5 baugh and Linda Luft. seeks 98.5 mhz; 3 kw; HAAT: 328 ft. Address: 2940 Raleigh mhz; 3 kw; HAAT: 328 ft. Address: 206 N. Main, 61036. ests. Filed April 30. Road Extension. Box 4005. 27803. Principal is owned by Principal is owned by John W. Cox and nine others. It has no Ocean Acres, N.J. -Press Broadcasting Co. seeks 98.5 Melvin Warner, his wife, Mary. and their son. Jobe. It also April 30. other broadcast interests. Filed mhz; 3 kw; HAAT: ft. Address: Press Plaza. 605 Mattison owns colocated WCEC(AM) Filed April 30. Des Moines, Iowa -Mark McVey. Diane Lysiak and Ave.. Asbury Park, N.J. 07712. Filed April 30. 492 ft. Ad- Doug Linder seek 107.5 mhz; 50 kw; HAAT: Ocean Acres, N.J. -Bay Communications seeks 98.5 Fort Shawnee. Ohio- Hutchko Partnership seeks 107.5 Rd.. Ottumwa. Iowa 51501. Principals have dress: 620 Lake mhz; 3 kw; HAAT: ft. Address: 7 Holly St.. Toms River. N.J. mhz; 3 kw; HAAT: 328 ft. Address: P.O. Box 1137, Lima. 30. no other broadcast interests. Filed April 08753. Principal is principally owned by Francis E. Brady Jr. Ohio 45807. Principal is owned by Charles H. Hutchinson Des Moines. Iowa- Hightower Partnership seeks 107.5 It has no other broadcast interests. Filed April 30. and George T. Kocher. It has no other broadcast interests. Maryland. St. Filed April 30. mhz; 50 kw; HAAT: 492 ft. Address: 8229 Ocean Acres, N.J.- Howard Burtensky and Louis Got - Louis, Mo. 63105. Principal is owned by Beverly J. Hewitt, sis Associates seek 98.5 mhz; 3 kw; HAAT: ft. Address: 108 Antlers, Okla.- Push -Button Radio Inc. seeks 104A Ruth Sirko and Irwin Davis. Davis owns KTUF(FM) Kirks- N. Green St.. Tuckerton, N.J. 08087. Principals have no mhz; 3 kw; HAAT: 328 ft.. Address: 1945 N. College Ave.. ville. Mo. Filed April 30. other broadcast interests. Filed April 30. Paris, Tex. 75460. Principal is owned by Ray and Marcia mhz; Des Moines. Iowa-Sinclair lèlecable seeks 107.5 Ocean Acres, N.J. -Seaira Associates seeks 98.5 mhz: Eller. It also owns KPRE(AM)- KBUS(FM) Paris. Tex. Filed P.O. Box 998, Mechanics- 50 kw; HAAT 492 ft. Address: 3 kw; HAAT: ft. Address: 304 Float Ave., Manahawkin, April 30. ville. Va. 23111. Principal is owned by John L. Sinclair and N.J. Principal is headed by Pasquale C. Tominaro. It has no Calhoun, lènn.-Carroll, Carroll and Rowland seeks family. It owns WNIS(AM) Portsmouth and WCDX(FM) other broadcast interests. Filed April 30. Mechanicsville, both Virginia. Filed April 30. 104.1 mhz; 3 kw; HAAT: 328 ft. Address: 1995 Keith St., Burkesville. N.Y.-WKYR Inc. seeks 98.5 mhz; 3 kw; N.W. Cleveland, Tenn. 37311. Principal is owned by Max Iowa Radio Inc. seeks 107.5 Des Moines, -Midwest HAAT: 328 ft. Address: P.O. Box 340, 42717. Ray Mullinix, R. Carroll. James P. Carroll and J.T. Rowland. It owns P.O. mhz; 50 kw: HAAT: 492 ft. Address: 1001 Grand Ave.. Silas Norris and Howard E. Poindexter. It also owns WCLE(AM) Cleveland. Rowland also has interest in Box 1797, 50306. Principal is owned by Richard Eychaner, WKYR(AM). Filed April 29. WSFB(AM) Quintman, Ga. Filed April 30. who has no other broadcast interests. Filed April 30. Catskill. N.Y.-Catskill Broadcasting Co. seeks 98.5 Calhoun, Tenn. --Glory FM Partnership seeks 104.1 Des Moines, lowa-Chuckay Corp. seeks 107.5 mhz; 50 kw; HAAT: 492 ft. Address: 1427 Buffalo Rd., 50265. Principal is owned by Charles E. Putbrese and his wife, Ella Mae. It has interest in KWKY(AM) Des Moines. Filed April 30. Profitable Radio i Des Moines, Iowa -Ronald Sorenson seeks 107.5 mhz; 50 kw; HAAT: 492 ft. Address: 1170 22nd St., 50311. Prin- Stations For Sale! cipal has no other broadcast interests. Filed April 30. Des Moines, Iowa-80-90 Ltd. seeks 107.5 mhz; 50 kw; MIDWEST 490.5 ft. Address: 2407 Enfield Rd., Austin, Tex. HAAT: A great buy at 78703. Principal is owned by Richard E. Oppenheimer, Class -FM, college town, $360,000, D.K. Anderson and Robert L. Clarke. Filed April 30. terms. Des Moines, Iowa-Des Moines Broadcast Associates i!'t Resort area, Class A -FM, good billing & cash flow, seeks 107.5 mhz; 50 kw; HAAT: 360 ft. Address: 1 155 Enos BP. $450,000 includes real estate. Ave., 50314. Principal is owned by Abraham Sommerville and 25 others. It has no other broadcast interests. Filed April 30. Whfae4 `o,. 6 (Ircs246.9ceatea, Des Moines. lowa-SpaceCom Inc. seeks 107.5 mhz; a 50 kw; HAAT: 492 ft. Address: 444 Pine St., St. Paul, Minn. MEDIA 55101. Principal is owned by Donald McNeely. It also owns fFLEPHONE BROKERS & APPRAISERS. KOSO(FM) Patterson and KKNU(FM) Fresno. both Califor- (314) 888-3227 nia. Filed April 30. (314) 888-3362 Des Moines, Iowa-Langston Communications Ltd.
Broadcasting May 18 1987 101 mhz; 3 kw; HAAT: 328 ft. Address: 3444 Clearwater Dr., St., Cameron, Tex. 76520. Principal is owned by Charles W. mhz; 50 kw; HAAT. 150 ft. Address: 706 W. Fifth St., N.E. , Cleveland, Thnn. 37311. Principal is owned by David McGregor. Filed April 30. 75701. Principal is owned by Donald Ray Clement and 18 C. Softies and three others. Filed April 30. Tyler, Tex. -Eleanor Madeline Burkitt Jensen seeks others. Filed April 30. Calhoun, Tenn. -D.L. Robinson seeks 104.1 mhz; 3 104.1 mhz; 50 kw; HAAT: 150 ft. Address: 3919 Pinedale Tyler, Tex. -Cardinal Communications Inc. seeks 104.1 kw; HAAT: 328 ft. Address: 812 Ohio Ave., Etowah lbnn. Pl., 75701. Principal has no other broadcast interests. Filed mhz; 50 kw; HAAT: 150 ft. Address: Rural Route I, Box 37331. Principal has no other broadcast interests. Filed April April 30. 207, Hinton. Iowa 51024. Principal is owned by S.A. 30. Ty ler, Tex. -Virginia Anne Hine seeks 104.1 mhz; 50 McMaster, Theodore H. Mann and John D. Daniels. It also owns KWSL(AM) -KGLI(FM) Sioux City. Iowa. Filed April Evansville. Tenn.-Grail A. Dunn seeks 107.5 mhz; 3 kw; HAAT: 150 ft. Address: 113 E. 7th St., 75701. Principal 30. kw; HAAT: 328 ft. Address: 4999 Division St.. 47715. Prin- has interest in KTLC(FM) Tye, lbs. Filed April 30. cipal has no other broadcast interests. Filed April 30. Tyler, Tex. -Rogers Venture Enterprises Inc. seeks Charlottesville. W.-Jefferson Broadcasting Co. seeks 107.5 mhz; 335 w; HAAT: 987.3 ft. Address: 5317-H Delta Evansville, lbnn. -M. Elaine Hulse and William S. 104.1 mhz; 50 kw; HAAT. 150 ft. Address: 3015 ESE Loop Rd.. Charlotte, N.C. 28212. Principal is owned by Phillip Horn seek 107.5 mhz; 3 kw; HAAT: 255.8 ft. Address: 5703 323, 75701. Principal is owned by Robert M. Rogers and his M. Henderson. who has no other broadcast interests. Filed Heckel Rd., 47711. Principal has no other broadcast inter- wife, Louise, who have no other broadcast interests. Filed 30. ests. Filed April 30. April 30. April Charlottesville, Va.- Spectrum Broadcasting Corp. Evansville, Tenn. -Counsellor FM Partnership seeks Tyler, Tex. -Terri Lynn Dunn seeks 104. I mhz / 50 kw; seeks 107.5 mhz; 300 w; HAAT: 980.7 ft. Address: 1349 107.5 mhz; 3 kw; HAAT: 328 ft. Address: 706 W. Fifth St., HAAT: 150 ft. Address: 4141 Kiamichi Dr., 75703. Princi- Sheridan St., N.W., Washington. D.C. 20011. Principal Tyler, Tex. 75701. Principal is owned by Donald Ray Clem- pal has no other broadcast interests. Filed April 30. Deborah M. Royster, Alicia B. Lugo and Henry E. Truzy. It ent and 18 others. Filed April 30. Tyler, Tex. Radio Inc. seeks 104.1 mhz: 50 -Rose City has no other broadcast interests. Filed April 30. Evansville, Tenn.-Iii-State Community Development kw; HAAT: 150 ft. Address: 15945 Miami Way. Pacific Pali- Charlottesville, Va.- seeks 107.5 mhz; 1.047 kw: and Communications Corp. seeks 107.5 mhz; 3 kw; HAAT: sades, Calif. 90272. Principal is owned by Alexandra Seros. HAAT. 560.9 ft. Address: 61 Court Square. Harrisonburg, 269 ft. Address: 1733 S. Linwood Ave.. 47713. Principal is It has no other broadcast interests. Filed April 30. Va. 22801. Principal is owned by !biro Lynn Denton, who owned by Bryan Bailey, Michael Bigbee, Geneva J. White Tyler, Partners East Texas. Ltd. seeks lbs. -Radio of has no other broadcast interests. Filed April 30. and Jeffrey A. Gammons. It has no other broadcast interests. 104.1 mhz; 50 kw; HAAT: 150 ft. Address: P.O. Box Filed April 30. 131828, 75713. Principal is owned by Mary Michelle Cha- Charlottesville. Va.- McClenahan Broadcasting seeks 107.5 mhz; 300 w; HAAT: 1,039.8 ft. Address: 100 Tally Ho Clarksville, Tex. -Radio Station KCAR Inc. seeks 98.5 pin and H. Phillip Hook, who have no other broadcast inter- Dr., Charlottesville, Va. 22901. Principal is owned by Ed- mhz; 3 kw; HAAT: 328 ft. Address: 228 W. Main St., ests. Filed April 30. ward McClenahan and his wife, Donna. It has no other Clarksville, Tex. 75426. Principal is owned by Ura Mae Media Texas Inc. seeks Tyler, Tex. -Reynolds -Palmer of broadcast interests. Filed April 30. Wooley, Gavin Watson and Cab Wolf. It has no other broad- 104.1 mhz; 50 kw; HAAT: 150 ft. Address: 517 South Fan- cast interests. Filed April 30. nin St.. 75701. Principal also owns KSLB -FM Winfield, Charlottesville, Va-KB Communications Inc. seeks 107.5 mhz; 269 w; HAAT: 1,079.8 ft. Address: P.O. Box Rockdale, Tex. -Centex Broadcasting Co. Ltd. seeks Thx. Filed April 30. 3265. Staunton, Va. 22401. Principal is owned by Kimberly 98.5 mhz: 3 kw; HAAT: 328 ft. Address: 1507 N. Eannin FM Partnership seeks 104.1 Tyler, lbx. -Counsellor and Kristy Barlow, who have no other broadcast interests. Filed April 30. Charlottesville, Va. -Communications Audio Video Corp. seeks 107.5 mhz; 350 w; HAAT: 961 ft. Address: 324 W. Main St., P.O. Box 3471. Principal is owned by John Services Brown. It has no other broadcast interests. Filed April 30. Charlottesville. Va.- Genesis Communications seeks 107.5 mhz; 316 w; HAAT: 1,016.8 ft. Address: P.O. Box 926, 22902. Principal has no other broadcast interests. Filed FCC ON -LINE DATABASE 301 -731 -5677 Cent .. F..I,, April 30. b....n M.un Charlottesville. Va.- Timothy FM Partnership seeks dataworld® 107.5 mhz; 3 kw; HAAT: 203 ft. Address: 958 Huntwood AI ocallon Terra.n Stuaes Lane, 22901. Principal is owned by Thomas A. Lopez and AM FM TV LP1V TES 4827 Rugby Ave Suite 200 systems Ltd. 15 others. It has no other broadcast interests. Filed April 30. Bethesda MO 20814 ,s Ann...I.. R..a S,.,.. , Bridgeport, W.Va.- Dolphin Communications Inc. n,.r,...u. . M..fl.n g for.. 13011 652-8822 1.800-368-5754 seeks 104.1 mhz; 3 kw; HAAT: 328 ft. Address: P.O. Box 371, 26330. Principal is owned by William L. Woody, Earl W. Stewart, and Stewart's wife, Debra. It has no other broad- INC. cast interests. Filed April 30. BROADCAST DATA SERVICES FAMINE, Computerized Broadcast Service Connector Supplier Actions Including to the Broadcast Industry AM's Data Base -Allocation Studies Kings /ITT Cannon Terrain Profiles 67 Jefryn Blvd. E. Hobson City, Ala.-Granted app. of Hobson City .4 Div. of.MuJJn. nuns,. & Johnson. Inc. Broadcasting Co. for 1120 khz; 500 w -D. Action May I. (703) 841-0282 Deer Park, N.Y. 11729 (516) 242-4700 San Marcos, Calif. -Returned app. of Radio San Mar-
cos for 890 khz; 1 kw -U. Action May 4. Santa Maria, Calif.- Dismissed app. of Marlene V. Bor- UNUSED Stephen Raleigh man for 1120 khz; 1.5 kw -U. Action May 4. CALL LETTERS Broadcast Services Woodville, Fla.-Granted app. of Tallahassee Radio for 1160 khz; 5 kw -D; 250 w -N. Action May 4. CALL Full Service Technical Consulting Specialists In Audio I RF Systems Holdrege, Neb.- Returned app. of Family Stations Inc. Facility Design 6 Installation for 1020 khz; 25 kw -D; I kw -N. Action May 5. datawcrk1 P.O. Boa 3403, Princeton, N.J. 08540 1- 800 -368 -5754 (609) 799357 Providence, R.I. -Returned app. of East Providence Broadcasting Inc. for 870 khz; 2.3 kw -D; 340 w -N. Action May 4. San Angelo, Thx.-Retumed app. of Broadcast Devel- ®BROADCAST FINANCIAL SERVICES DIVISION opers Partnership for 1210 khz; I kw -D: 500 w -N. Action May 4. BROADCAST CONSULTANTS AND ENGINEERS Tye, Tex. app. Marlene V. Borman for SpecaInln91n Financial -Returned of a-o CWW.abm' DITEREp cgauuing services including .Freouáncv %earcres 1030 khz; 1 kw -D; 500 w -N. Action May 4. kiwer Er¢c:,w ano Manlenance Equity/ Debt Financing faeAev Dee:9n ano Consrruclai vinca Bevano Blacksburg, Va.- Dismissed app. of Oak Meadow Ra- Vice PVSWent Debinesuucluring TcnlYl 2].p9 ive +f NNET. W HJEHN Mel dio for 1170 khz; 250 w -D. Action May I. (212)916.0541 CiMamaed Pres.nlcbom 31562.6872 xa,bom MI 48124 FM's Normal, Ala. -Returned app. of Alabama A &M Uni- BE A STRANGER versity for 91.9 mhz; 2 kw; HAAT 150.9 ft. Action April DON'T contact 30. To Broadcasting's 191.781 Readers BROADCASTING MAGAZINE Display you! Protesslonal or Service 1705 DeSales St.. N.W. Topsham, Me.- Returned app. of Deborah Marie Card sere It will be seen by station and Brooks for 95.5 mhz; 3 kw; HAAT: 328 ft. Action April 30. Washington. D.C. 20036 cable TV system owners and decision makers for availabilities Topsham, Me.- Returned app. of Stevens Communica- '1982 Readership Survey showing 52 Phone. (202) 659 -2340 tions for 95.5 mhz; 3 kw; HAAT. 328 ft. Action April 30. readers per copy Great Falls, Mont. -Dismissed app. of Primemedia Inc. for 100.3 mhz; 1001cw; HAAT. 986 ft. Action April 28. Kearney, Neb. -Granted app. of Kearney Educational Broadcasting Foundation for 89.9 mhz; 376 w; HAAT: 255.8
Broadcasting May 18 1987 102 Professional Cards
A.D. RING 8 ASSOCIATES, P.C. C80 T.lorges LOHNES & CULVER COHEN and DIPPELL, PC. CarPOreGOn Consulting Engineers CONSULTING RADIO ENGINEERS sara Steps,/ S.sce Mraou IMnBVI Coma. CONSULTING ENGINEERS 1156 151h S1. N W. Suite 606 Suite 500 CONSULTING ENGINEERS 1015 15th SI.. N.W., Suite 703 1140 Nineteenth St.. N W Washington. D.0 20005 7901 VARNWOOD COURT (202)783 -0111 Washington, D.C. 20036 SPRINGFIELD . VA. 22153 12021 296 -2722 1202) 223.6700 (7031569.1704 washington, D.C. 20005 Member AFCCE Member AFCCE MEMBER AFCCE .MereAer AFCCE
SILLIMAN AND SILLIMAN Moffet, Larson & Johnson, Inc. ANDRUS AND ASSOCIATES, INC. HAMMETT & EDISON, INC. 8121 Georgia Ave. #700 Consulting Telecommunications Engineers ALVIN H. ANDRUS, P.E. Silver Spring, MD 20910 CONSULTING ENGINEERS P.E. 1925 North Lynn Street 351 SCOTT DRIVE ROBERT M. SILLIMAN. SILVER SPRING, MD. 20904 Box 68, International Airport 1 301 I 589.8288 Arlington, VA 22209 San Francisco, California. 94128 THOMAS B. SILLIMAN. P.E. 301 3845374 (703) 841 -0500 j (415) 342-5200 (812 853.9754 MAmhe, ACCU A AFCCE Sl frohe. AF( Cl Member AFCCE Member
CARL E. SMITH VIR JOHN B. HEFFELFtNGER JULES COHEN JAMES & ASSOCIATES, PC. CONSULTING ENGINEERS CONSULTING ENGINEERS AM FM -.V Ap7IC3LOns Field EGgmeering Suite 400 Lnginoenng Consulants dn0 9233 Ward Parkway, Suite 285 Complete Tower and Rigging Services Cnmpuleu2e0 Frequency Sulveys 1730 M St. N.W 816 -444 -7010 "Suring Me Broedraal Industry 3137 W. Kentucky Ave. -80219 Kansas City. Missouri 64114 Washington DC 20036 for 01w 50 Fenn" (3031 937-1900 1202) 659.3707 Member IfCee Box 2727 Bath, Ohio 44210 DENVER, COLORADO Member AFCCE (216) 659 -4440 LLm her AF(Y'F: & NAB
E. Harold Munn, Jr., ROSNER TELEVISION Mullaney Engineering, Inc. HATFIELD & DAWSON & Associates, Inc. SYSTEMS Consulting Tdacommuniutmns Engineers Consulting Engineers CONSULTING & ENGINEERING B oadcast Engineering Consultants 9049 Shady Grove Court Hroadcast and Communications Box 220 250 West 57 Street Gaithersburg, MD 20877 4226 6th Ave., N.W., Coldwater. Michigan 49036 New York, N.Y. 10107 301-921-0115 Seattle, Washington, 98107 Phone: 517- 278 -7339 (212) 2462850 Member AFCCE 1206) 783 -9151 Member AFCCE
STRUCTURAL SYSTEMS C. P. CROSSNO 8 ASSOCIATES JOHN F.X. ENTERPRISE ENGINEERING PC. TECHNOLOGY, INC. BROWNE Consulting Engineers MATTHEW 1. VLISSIDES. P.E. Consulting Engineers & ASSOCIATES, P.C. PRESIDENT 525 Woodward Ave. FA HANNEL. PE. TOWERS. ANTENNAS. STRUCTURES P.O. Box 18312 Bloomfield Hills, MI 48013 PO Box 9001 Peona. IL 61614 New Tall Towers. Existing Towels Studies. Analysis. Design Modifications. Dallas, Texas 75218 (313) 642 -6226 (309) 691-4155 Inspections. Erection. Etc. (214) 669 -0294 Washington Office Member AFCCE 6867 Elm St.. McLean. VA 22101 (70.1) J56.9765 (202) 293 -2020 Member AFCCE Member AFCCE Member AFCCE
D.C. WILLIAMS R.L. HOOVER J. S. SHERMAN & Assoc., INC. CLARENCE ii BEVERAGE & ASSOCIATES, Consulting Telecommunications Engineer INC. APPLICATIONS. COMMUNICATiONS TECHNOLOGIES. INC. CONSULTING & A 17 nM TvLP1V-CLIV 11704 Seven Locks Road BROADCAST ENGINEERING CatSUl TAN'S nos/ or ier Bo. le FIELD SERVICES Potomac. Maryland 20854 suiTE is 123 CREE. noon FOLSOM. CALIFORNIA N 95630 301 983 0054 204B CROSS KEYS RD saunT NOEL. Na Coo , (916) 933-5000 BERLIN, NEW JERSEY 16091 7 2 2 0 C 0 7 Member AFCCE (609) 767 -7070 08009
LAWRENCE L. MORTON ASSOCIATES SELLMEYER 8 KRAMER, INC. PAUL DEAN FORD, P.E. 0.8. COMMUNICATIONS, INC. ¡p6 SUPERIOR LANE CONSULTING ENGINEERS w i FORM CAISCONA Won BROADCAST Broadcast, RCC. cehulan sateldie ENGINEERING CONSULTANT S.M. Kramer, PE. 214- 548 -8244 Telecommunications Consultants LAWRENCE L. MORTON, P.E. R.R. 12, Box 351 J.S. Sellmeyer, P.E.. 214 -542 -2056 4401 East Pest Highway Suite 404 AM FM TV WEST TERRE HAUTE, Bethesda. Maryland 20814 APPLICATIONS FIELD ENGINEERING APPLICATIONS FIELD INDIANA 47885 ENGINEERING (Located in Washington, D.C. Area) 812. 535 -3831 (301) 654 -0777 (714) 859 -6015 PO. Box 841 Mckinney, TX 75069 Membe, AFCCE Member AFCCE contact: Darrell E. Bauguess
EVANS ASSOCIATES RICHARD L. BIBY, P.E. JOHN J. DAVIS Conaunlrg Communkatlon$ Engineers COMMUNICATIONS ENGINEERING AM.FM-TVECAT W TFS-Satell Ite SERVICES, P.C. & Broadcast Engineering Software ASSOCIATES CONSULTING ENGINEERS CONSULTING ENGINEERS 216 N. Green Bay Rd. ENGINEERING AND 1600 Wilson Blvd., Suite 1003 CONSULTING P O BOX 128 THIENSVILLE, WISCONSIN 53092 Arlington, Virginia 22209 pliene (411) 242-6000 SIERRA MADRE. CA 91024 -0128 (703) 522 -5722 Member AFCCE 1818) 355 -6909 Member AFCCE .EST.CAF,E9 OHIO 454. Member AFCCE
EDM A ASSOCIATES, INC. BOND ASSOCIATES 8/east tAM -M- IVLPTV ITFS- translata TECHNICAL CONSULTANTS LECHMAN & JOHNSON Frequency Searches 6 Rule Makings Telecommun C /Caron -Cellular. Satellites 3801 E. 14TH STREET #602 canons Consultants MMDS. P/P Miclo.aw PLANO, TEXAS 75074 Applicitaet luid ERgseer.g 1234 Mass. Ave.. N.W., Suite 1006 2033 M Street N W. Suite 702 Washington, D.C. 20005 Phone 639-6680 (214) 423 -4935 (202) Washington DC 20036 Member AFCCE ROBERT T. BOND 12021 7760057 ft. Action May 5. Filed May 8. 1,292 kw, aur. 258 kw and change HAAT to 1,266.1 ft. Walpole, N.H. -Returned app. of Harvest Broadcasting WMAG (99.5 mhz) High Point, N.C.-Seeks CP to KKTU (ch. 33) Cheyenne, Wyo. -Seeks MP to change for 96.3 mhz; 3 kw; HAAT: 328 ft. Action April 29. make changes in ant. sys. Filed May 8. ERP vis. to 253 kw; change HAAT to 485.4 ft. and change Fargo, N.D. -Dismissed app. of Primemedia Inc. for WHPE -FM (98.3 mhz) High Point, N.C. -Seeks CP to TL. Filed May 7. 107.9 mhz; 100 kw; HAAT. 1,016.6 ft. Action April 28. change HAAT to 520.2 ft. Filed May 8. Actions WTHP (98.3 mhz) Thomasville, N.C.-Seeks mod. of CP to change ERP to 1.68 kw and change HAAT to 419.8 ft. AM's Filed May 8. WZXX (780 khz) Linville, Ala. -Granted app. to make changes in ant. sys. Action April 30. WAKW (93.3 mhz) Cincinnati-Seeks mod. of CP to change ERP to 50 kw and make changes in ant. sys. Filed KLTT (800 khz) Brighton, Colo.-Granted app. to make Facilities Changes May 8. changes in ant. sys. Action May 4. WKAD (100.1 mhz) Canton, Pa. -Seeks CP to change WNLK (1350 khz) Norwalk, Conn.-Granted app. to freq. to 100.3 mhz; change TL; change ERP to 3.9 kw and increase day power to 2.5 kw. Action May 5. change HAAT to 846:2 ft. Filed May 8. Applications WGOR (650 khz) Titusville, Fla.- Returned app. to WILQ (105.1 mhz) Williamsport, Pa. -Seeks Cl' to hours of operation to unlimited by adding night service with AM's change ERP to 9.2 kw and change HAAT to 1,167.7 ft. Filed 1 kw; change freq. to 660 khz and make changes in ant. sys. May 8. Action May 4. Tendered WNEZ (99.3 mhz) Aiken, S.C. -Seeks CP to change WBML (900 khz) Macon, Ga.- Granted app. to in- WSPZ (1520 khz) Douglasville, Ga. -Seeks CP to in- freq. to 99.5 mhz; change TL; change ERP to 22.5 kw and crease power to 2 kw. Action May 1. crease power to 2.5 kw. Filed May 12. change HAAT to 728.2 ft. Filed May 8. WIXN -FM (101.7 mhz) Dixon, 111.-GGranted app. to KWPN (840 khz) West Point, Neb. -Seeks CP to in- WBHC -FM (103.1 mhz) Hampton, S.C. -Seeks CP to make changes in ant. sys. Action May I. crease power to 5 kw. Filed May 8. ft. change HAAT to 328 Filed May 8. KCOB (1280 khz) Newton, Iowa-Returned app. to in- KGOL (1180 khy Humble, Tex. -Seeks CP to increase WMXQ (105.5 mhz) Moncks Comer, S.C. -Seeks crease power to 5 kw; change TL and make changes in ant. day power to 50 kw; increase night power to 5 kw and mod. of CP to change ERP to 1.4 kw and change HAAT to sys. Action May 4. change city of license to Humble -South Houston, Tex. Filed 484.6 ft. May 12. KKIC (950 khz) Boise, Idaho-Granted app. to reduce WMSR -FM (99.7 mhz) Manchester, 7énn. -Seeks day power to 3.5 kw and change TL. Action May 4. FM's mod. of CP to change TL and change HAM' to 1,269.4 ft. KLEB (1600 khz) Golden Meadow, La.-Granted app. Filed 8. Tendered May to change TL and make changes in ant. sys. Action May 4. KTSR (92.1 mhz) KNAC (105.5 mhz) Long Beach, Calif. -Seeks mod. of College Station, Tex. -Seeks CP to W W KM (1540 khz) Harrison, Mich.-Granted app. to change TL; change ERP to 1.81 kw and change HAAT to CP to change ERP to 1.05 kw and change HAAT to 469 ft. increase power to 1 kw. Action May 5. e 423.8 ft. Filed May 8. Filed May 11. WMRB (1490 khz) Greenville, S.C. -Granted app. to KAPT (94.7 mhz) Luling, Tex.-Seeks mod. of CP to KBRQ -FM (105.1 mhz) Denver-Seeks CP to make change TL and make changes in ant. sys. Action April 30. change ERP to 97.4 kw and change HAAT to 1,256.2 ft. changes in ant. sys. Filed May 11. Filed May 8. KFJZ (870 khz) Fort Worth-Granted app. to reduce day KQKS (104.3 mhz) Longmont, Colo. -Seeks mod. of power to 500 w. Action May 4. WWCI (101.1 mhz) Amalie, V.1. CP CP to change TL; change ERP to 32.42 kw and change Charlotte -Seeks to change freq. to 104.3 mhz; change ERP to 44.8 kw and WELD (690 khz) Fisher, W.Va.-Granted app. to in- HAAT to 1,546 ft. Filed May 11. change HAAT to 1,605.6 ft. crease power to 2 kw. Action May 1. WSMT-FM (105.5 mhz) Sparta, Tenn. -Seeks CP to KXXO (96.1 mhz) Wash. mod. of CP WSWV (1570 khz) Pennington Gap, W.Va.-Granted change TL; change ERP to 1.06 kw and change HAAT to Olympia, -Seeks to change ERP to 71.5 kw and HAAT to ft. app. to increase power to 2.3 kw. Action May 5. 531.4 ft. Filed May I1. change 2,099.2 Filed May 8. Accepted WZMM -FM (107.5 mhz) Wheeling, W.Va. -Seeks CP KFLA (93.9 mhz) King City, Calif -Seeks mod. of CP to change ERP to 16 kw and change HAAT to 877.8 ft. Filed Call Letters to change HAAT to 703 ft. May 8. KMBY -FM (107.1 mhz) Seaside, Calif. -Seeks CP to TV's Applications change TL; change ERP to 330 w and change HAAT to Accepted 2,434.4 ft. Filed May 8. Call Sought by WBFF (ch. 45) Baltimore -Seeks CP to change ERP vis. to WIRK -FM (107.9 mhz) West Palm Beach, Fla. -Seeks Now FM CP to change TL and change HAAT to 984 ft. Filed May 8. KRLV A&A Broadcasting Corp.. Las Vegas KQPD (100.1 mhz) Payette, Idaho-Seeks CP to change Summary of broadcasting freq. to 100.3 mhz; change ERP to 100 kw; change HAAT to Existing FM 474.6 ft. and make changes in ant. sys. Filed May 8. as of March 31, 1987 Nk1PP W W00 Berryville Media Group. Berryville, KRIT (96.9 mhz) Clarion, Ind. -Seeks mod. of CP to Va. change TL and change HAAT to 577.3 ft. Filed May 8. Service On Alr CP's Total Grants KSKU (106.1 mhz) Lyons, Kan. CP to change -Seeks Commercial AM 4.876 170 5,046 TL and change HAAT to 629.2 ft. Filed May 8. Call Sought by Commercial FM 3,954 418 4,372 WSGS (101.1 mhz) Hazard, Ky -Seeks mod. of CP to Educational FM 1,263 173 1,436 Now FM's change HAAT to 1,462.9 ft. Filed May 8. Total Radio 10,093 761 10.854 WGTF Dothan Community Educational Radio Inc.. WHRL (103.1 mhz) Albany, Mich. -Seeks CP to FM translators 1.115 766 1,881 Dothan, Ala. change ERP to 3 kw. Filed May 8. KPHN Teresa Brown, Bawling, Ark. WTWR -FM (98.3 mhz) Monroe, Mich. -Seeks CP to Commercial VHF TV 543 23 566 change TL; change ERI' to 1.4 kw and change HAAT to KAGU Gonzaga University Spokane, Wash. Commercial UHF TV 461 222 683 465.8 ft. Filed May 8. Existing AM's Educational VHF TV 113 3 116 WJQK (99.3 mhz) Zeeland, Mich. -Seeks CP to Educational UHF TV 193 25 218 W W P WCFL H &G Communications of Chicago AM change ERP to 2.5 kw. Filed May 8. Total TV 1,310 273 1,583 Inc., Chcago KWCJ (100.3 mhz) Willow Springs, Mo.-Seeks CP to KSSC KLES Great Radio Group Inc., Columbus. change ERP to 50 kw; change HAAT to 492 and change freq. to 100.3 mhz. Filed May 8. VHF LPN 247 74 321 Kan. UHF LPN 162 136 298 WBSI (102.3 mhz) Ellisville, Miss. -Seeks CP to Ex/sting FMY change freq. to 102.5 mhz; change TL; change ERP to 50 kw Total LPN 409 210 619 WKXH-FM Queen City Broadcasting System Inc., Alma, and change HAAT to 377.2 ft. Filed May 8. Ga. KPQX (92.5 mhz) Havre, Mont. -Seeks CP to change VHF translators 2,981 145 3,126 WLUP-FM WLUP H &G Communications of Chicago FM TL and change HAAT to 1,485 ft. Filed May 8. UHF translators 1.998 293 2.291 Inc., Chicago KICX -FM (95.9 mhz) McCook, Neb. -Seeks CP to KSSC -FM KSSC Great Radio Group Inc.. Joplin, Mo. change ERP to 3.1 kw and change freq. to 96.1 mhz. Filed ITFS 250 114 364 KVCY KFTS Wisconsin Wice of Christian Youth May 8. Low -power auxiliary 824 0 824 Inc., Fort Scott, Kan. WDVR (98.3 mhz) Ocean City, N.1. -Seeks CP to N auxiliaries 7.430 205 7,635 WTHT WGAN -FM J.J. Taylor Companies Inc.. Pon - change HAAT to 984 ft. Filed May 8. UHF translalonbcosters 6 0 6 land. Me. WKLI (100.9 mhz) Albany, N.Y. -Seeks CP to change Experimental N 3 5 8 WNHZ WNRE -FM Circleville Broadcasting Co.. Cir- HAAT to 268 ft. Filed May 8. Remote pickup 12.338 53 12,391 cleville, Ohio WEZG -FM (100.9 mhz) North Syracuse. N.Y. -Seeks Aural STL & intercity relay 2.836 166 3.002 CP to change TL and change HAAT to 124.6 ft. Filed May 8. Existing TV
WGFB (99.9 mhz) Plattsburgh, N.Y. -Seeks mod. of ' Includes off-air licenses. WSTG WRBT Rush Broadcasting Corp.. Baton CP to change ERP to 66.1 kw and change HAAT to 781.3 ft. Rouge
Broadcasting May 18 1987 104 See last page of Classified Section for rates, Classified Advertising closing dates. box numbers and other details.
Coastal Carolinas top rated country station WRNS Highly Informed talk host who ready to move up to RADIO has a position available in sales, applicants must have network? Send tape to: 6400 Georgia Avenue, N.W, at least five years broadcast sales experience. The 111, Washington, DC 20012. HELP WANTED MANAGEMENT Suite person selected will take over an existing account list. Radio announcers wanted: If you have a deep, sen- if you can motivate me, you can run my sales depart- Resumes can be mailed to: Vf bster A. James, Vice sual voice... then we have a client who is looking for you ment. There is at least a in it for you. Send PresidenVGeneral Manager, WRNS. P.O. Box 609, Kin- $40,000 year is ston, NC 28501 WRNS is to do their radio commercials. Good Advertising, Inc. me a resume. I am in northern California in a supermar- an equal employment oppor- accepting audio cassette audition tapes. Send tapes ket with a top station. Box T-20. tunity employer. to Communication Arts Bldg., Box 400, Oleny, MD General manager for Mid -South Class C AM /FM medi- RTV sports: Boston based nationwide network. Sports 20832. um metro combo. Handle national sales and select anchors, producers. talk show hosts. Salary will match Seeking staff for new FM going on air July 1. Located local list, and, along with LSM, manage sales staff. experience up to $40,000. Rush T & R to Allen, High - 30 miles from PSU in Central PA. Looking for exper- Excellent market. Reply Box T-38. EOE. Tech, 237 Highland Ave., Needham Heights, MA ienced morning person. 2 staff announcers and 2 news 02194. LSM for Class C country giant in medium southern persons. Looking for professionals to make us different metro market. Carry local list and manage local sales Looking for salesperson dedicated to broadcasting. from the competition. Send tape and resume to: staff. $45,000+ income. Reply to Box T-39. EOE. 20% commissions on cash receipts. We will train. Small WCHX -FM, PO. Box 105.5, Yeagertown, PA 17099. market AM -FM operating for 30 years. If you would like to continue a growth Bilk show host. New Palm Springs station. Send tape Creative sales manager needed to sell for a professional organization , call Tom Al- and resume to Radio, P.O. Box 2511, Beverly Hills, CA situation at a combo AM /FM in central New England. brecht 612 -629-7575. A Minnesota opportunity For- Must be people oriented, sales pro to work with stable mer newsperson preferred. 90213 sales staff. )At can offer the right person a sales corn - HELP WANTED TECHNICAL mission and bonus package with benefits and a beauti- Sales manager: New England or NY sales manager with a ful community to live and work in. Send resume and experienced in consultant sales techniques Engineer: Calfornia AM /FM combo .00long for full - track record to Box T-70. track record of billing success and growth, or top AE time engineer. Must have at least five years experience thoroughly equipped and ready for first management and be strong in both studio and transmitter work. Baltimore, Maryland: General manager needed for position. New Havens incredible all- oldies station now Send resume to Box T-16. dynamic, successful, fully accredited, locally owned holding the #1 35-44 adult ranking after only 10 broadcasting school. Full time career position with ma- months on the air from dark facility, WINNERADIO 1220 Chief engineer:Providence area 50kw FM, 1kw AM. jor market salary and opportunity. Call 301 -486 -9300. AM Stereo urges you to rush your resume detailing All equipment new within last 5 years. New 30kw BE along with a letter outlin- transmitter. state AM transmitter. Both with back- HELP WANTED SALES credentials and track record Solid ing why you should be selected to become our goal - ups and generators. New 4 track production studio.
I 4 I have the top rated country station in the market. oriented, highly entrepreneurial SM. Must be driven, We're looking for take charge chief with minimum need the best sales learn in the market. If you are a self -motivated, carry select list, be professional in ap- years experience. EOE. Send resume to: Box T-78. street fighter, who loves money and California, we pearance and demeanor, highly trained in motivating should talk. Send resume to Box T-19. people with a thorough grasp of human behavior skills HELP WANTED NEWS paramount. Growth opportunity in turnaround situation Sales manager, full time North Carolina Christian AM. no cap on income. Report directly to GM /managing Top 50: Good writer with good voice for morning news Creative self starter, solid spot sales experience a partner, nationally reknowned programmer and consul- and feature work. Community minded. Creative. Fun must! Salary, commission, override, benefits. Grow tant; work with area's most talented pros. Rush your adult format. Box 41180, Rochester, NY 14604. with young company that has vision. Tom Lamprecht, resume letter today to Pete Salant, President & for NPR station in beautiful 112 S. Baywood Lane, Greenville, NC 27834, 919- General Manager, WNNR/WINNERADIO, 473 Denslow News director needed news department, oversees 753 -4121. Hill Road, Hamden, CT 06514. EOE. No calls accept- Colorado city. Coordinates and student employees. Qualifica- ed. and trains part-time Sales manager. A unique opportunity involving both tions include two years professional broadcast news radio and cable TV in a Rocky Mountain resort market. One of New Mexico's finest small market radio sta- experience and a bachelor's degree in journalism or Are you an organizer? Reply to Box T-50. tions is seeking an experienced radio sales pro. Can related field from an accredited university or college. multiply sales? Can you sell in a positive way? Can Salary $16,000 annual, plus benefits. Send resume, Sales manager: Top medium market. Excellent oppor- you without knocking the competition? three references with phone numbers, audition tape tunity for experienced radio salesperson to move up to you be successful For more information, or to arrange an interview, call or and letter describing your interest in and qualifications a selling management position. Resume to General write Bob Flotte at KPSA AM/FM, Alamogordo, NM for the position to: KCSU News Director Search Com- Manager, Box 5204, Binghamton, NY 13902. 88310.505-437 -1505. EOE. mittee, KCSU -FM, Colorado State University Fort Col- Solid sales professional, preferably from Mkstern lins, CO 80523 All materials must be postmarked on or State University is an USA, with at least four years recent experience for long TMCI Broadcasting, Inc. New Mobile, AL, radio sta- before June 5, 1987. Colorado established dominant CHR FM in NW New Mexico. Call tion needs GSM. Must have sales management or mini- EEO/AA employer. GSM 505- 863 -4444. EEO employer. mum 2 years local sales experience. Send resumes and brief sales management philosophy to: TMCI HELP WANTED PROGRAMING Cape Cod's #1 station is looking for one more hungry, Broadcasting, Inc., 63 S. Royal St. Ste 706, Riverview PRODUCTION & OTHERS aggressive sales person. Top money list for the right Plaza Office Bldg., Mobile, AL 36602. TMCI Broadcast person. Experience a must. Fast -growing company FM modern country giant needs ing, Inc. is an EEO employer. Top rated California with 8 stations in 4 exciting markets. No calls, please. strong announcer /program director. If you are creative, Send resume to: Bill Hoover, General Sales Manager, on promotion, and production get me a resume North Carolina dominant FM needs a proven sales strong CAPE 104 FM, Radio Center, Orleans, MA 02653. fast! Box T-18. manager. Present sales manager promoted to GM. The Sales account rep. for fantastic new ad program. future could hold the same for you. Station is top rated Experienced/program director. Upper Midwest col- -"$50,000.00 plus potential!- Send resume now to and future is great. Resume and earnings history to lege town, under 20K pop. Fulltime AM /Class C FM. General Manager, Moneyline (fm), 2113 Mils Branch Joyner Broadcasting, P.O. Box 1125. Cary, NC 27512- Are you sharp individual on way up? Come grow with Pkwy, Suite 6100, Austin, TX 78728 -6971. 1125. The opening is immediate. EOE. this group of ten stations. Box T-83, General sales manager: AM/FM - Midwest. Must sub- Mid -West Family Radio's expansion to 18 stations mit proven track record with references. Must be posi- SITUATIONS WANTED MANAGEMENT can be your opportunity to a more professional sales tive and be able to motivate sales staff plus carry excel- career, path to managemenVownership down the road. General manager with in depth knowledge of radio lent list and sell. $30,000 salary/commission. Benefits. Are you a problem -solver with two/more years suc- covering 20 years of successful management. Aggres- E.O.E. Submit resume/references to: Box S -85. cessful selling sm /md markets, strong on creativity, sive competitor dedicated to producing results. Strong ori- Medium market FM station needs hard hitting account ability to write /sell imaginative ads? We'll train to maxi- leadership, heavy sales & promotion skills, people executive to sell Spanish format in Connecticut. One of mize your potential with a new exciting sales concept. ented. If interested, write Box T-36. the Hispanic station If you're a good communicator we need to talk. You'll the most powerful signals and only Bottom line results at your radio station will come in area of and Long Island. Lots find us in good growth markets in Wis, Mich, Ill. Write coverage Connecticut from the effective hiring and management of people. helpful but not required. Phil Fisher, Box 253, Madison, WI 53701. EOF of virgin territory. Spanish Need to maximize your bottom line? Staff morale low? and benefits package. Great commission structure not meeting your forecast? Want more creative promo- Manager, WLVH, 905 Send resume to General Sales tions? Does your PD's ego need a boost? Or control? Ave., 06114. \t thersfield Hartford. CT Reply in confidence: Box T-58. HELP WANTED ANNOUNCERS Central Wisconsin, WYTE is seeking qualified appli- Hard working professional looking for GM position in cants for radio marketing consultant/sales. Join a Top rated California FM modern country giant needs small- medium market. Twenty years experience in young aggressive team today Send letter & resume to strong announcer. If you are creative in production, get management, sales, promotion and programing. Box WYTE Radio, P.O. Box 956, Stevens Point, WI 54481. me a resume fast! Box T-17. T-74.
Broadcasting May 18 1987 105 21 years broadcast investment as GM /sales man- MISCELLANEOUS Dominant station in Southeast growth market. ABC ager for FM & AM medium/major markets. Looking for affiliate with strong broadcast group looking for sale- investment Sound Ideas sound effects 4,000 new challenge /opportunity to add to your & library! Over sperson with 2 -3 years experience. Success in devel- mine. sound effects at 15 I.PS. stereo! Toned voice Call JR, 817 -483 -4630. slates for opmental business a must. We will give you all the sales easy access. Cross -referenced catalogs. Call Wilson tools needed. EOE. Send resume to Lou Supowitz. Christian broadcaster, 25 years experience, sales, Tennant, William Cook Adv., 800 -626 -8379. management, programing, news director, seeks chal GSM, WF!V, P.O. Box 999, Orlando, FL 32802. New - AM : firm. Al book for broadcasters. Promotions - - lenging permanent position $1000 month sales TV account executive: Immediate opening at an ABC programs. "Successful Radio 912 -945 -3631. Station Management". affiliate /major market station for an account executive. How to - when to - where to find it. $12.95 to: Book, P.O. Heavy experience in TV spot sales; person should be Attention owners! I have what it takes to get the job Box 100, Brunswick, GA 31521. done in small market radio as your G.M. Wife will do outgoing, sociable, creative and positive thinking. Sub- sales and community relations as necessary. Many Sports talk radio is booming. Now is the time to add mit resumes to: Pat Niekamp, KSTP -TV, 3415 University successful turnarounds. Looking for long term position this winning programing. Reach prime demographic Ave., St. Paul, MN 55114. Equal opportunity employer, preferably in SW but will consider all areas. Box T-90. audience. Call for more info. Chuck Sports. 914-428- M/F 6111. SITUATIONS WANTED SALES To former employees of KGGM radio or KGGM -TV Why waft ?! If you're looking for that aggressive, self - HELP WANTED TECHNICAL You dont call, you don't write. Reunion set for August 1 starting salesman, well look no further. Radio broad- Please contact Jeanne Wayland, KGGM -TV Box 1294, Chief engineer: Immediate opening in sunny south graduate. Education with R.A.B. casting & journalism Albuquerque, NM 87103. 505 -243 -2285. Texas. Previous experience as assistant chief or chief material. Call Mike 319 -8705. -263 engineer is mandatory. Engineering degree preferred. SITUATIONS WANTED ANNOUNCERS Send resume to Billy Brotherton, Station Manager, KIII- TELEVISION TV, P.O. Box 6669, Corpus Christi, TX 78411, or call Experienced announcer with B.A. and 7 years in radio 512 -854-4733. EOE. seeks career advancement. Solid airshift and produc- HELP WANTED MANAGEMENT tion with excellent sports p -b-p and reporting. If you Experienced maintenance technician capable of stu- want a versatile professional to help round out your Local sales manager. Major market independent. dio maintenance with VHF transmitter as primary duty team I'm your man. Invest in your future. Box T-40. Group owned. Outstanding income potential. Seeking FCC General Class licenses and SBE certification pre- aggressive, highly-motivated individual with strong ferred. EOE, M/F. Send resume to Ralph A. Thompson, Professional attitude and sound with three years ex- management and people skills. Client development, WIVB -TV 2077 Elmwood Ave., Buffalo, NY 14207. perience. Daytime...call Bill 308 -532 -3344. retail, large agency experience important. Excellent ca- for major new reer opportunity. Box T-15. Engineers needed production facility Experienced, clean living announcer wants perma- being constructed in desirable, south -central Sunbelt nent position. College graduate, speech background, Promotion manager: We are a medium market ABC city. Long established, financially stable parent com- have writing ability 804 253 -5889. affiliate looking for an aggressive, creative promotion pany with excellent benefits and competitive compen- producer. Applicants must have strong writing skills, sation. All new state -of- the -art equipment. lbu must be SITUATIONS WANTED TECHNICAL knowledge of on -air graphics production and news at home in a microprocessor based facility and a pro- Experienced, capable chief engineer. Extensive ma- promotion. Minimum of two (2) years TV promotion ex- duction environment. Resume to Box T-37. EOE, M/F. including high power perience is required. Send resume and tape to: Frank jor market AM /FM background Maintenance engineer: Growing major market affiliate modern Marafiote, Pgm. Dir., WYTV 3800 Shady Run Rd., transmitters, DA and remote control systems, with good team and lots of new equipment, looking for studio and construction. Currently engineering Youngstown, OH 44502. EOE. design the right person to join our team. Minimum two years manager with major facility. SBE certification/first Advertising & promotion manager: Number one hands -on maintenance experience. SBE certification a phone, AS degree. Box T-67. NBC affiliate in West Michigan; prefer candidate with 3- plus. If you're ready, contact: Engineering Manager, SITUATIONS WANTED NEWS 5 years experience; heavy emphasis on news promo- WCPO-TV, 500 Central Ave., Cincinnati, OH 45202. tion; send resume and salary requirements to: Gary R. 513- 721 -9900. EOE. Veteran PBP man w /Sports broadcasting versatility Bolton, President & G.M., WON 120 College S.E., Maintenance with 3-5 years in looking to relocate immediately Wants collegiate or ma- Grand Rapids, MI 49501. EOE, M/F. engineer experience jor market job. Call Mike 813 -758.7813. the maintenance of studio equipment including Ampex TV production manager. Top 20 CBS affiliate. Orga- 2 ", 1" and Sony 3/4" VTRs. Must be able to troubleshoot Milk host. Presently employed in top western market. nize and schedule all local production. Supervise pro- to component level. UHF experience a plus. SBE certifi- Not "beat em' to death" style, but I've got the ratings, ducer/directors and operators, develop budget, sys- cation or FCC license preferred. Resume to Chief Engi- and can prove it. Box T-22. tems and procedures. Minimum 5 years TV production neer, WNUV -N, 3001 Druid Park Dr., Baltimore, MD with 2 years supervisory experience. Send resume to 21215. 12 year veteran of news and sports, last two as news Program Manager, WISH -N P.O. Box 7088, Indianapo- director. Strong PBP. Call Richard anytime: 216-371- lis, IN 46207. EOE. Chief engineer wanted. Experienced in UHF transmit- 1396. ter and TV studio equipment for sunbelt TV station. Development director, Send resume to Box T-80. Attractive, articulate, former Congressional Counsel KISU -PN, Pocatello, Idaho. KISU is part of a three station network. Development (FBI oversight) seeks news/commentary opportunity, director works under TV/radio 415 -439 -8381. direction of senior development Chief engineer: Pacific Northwest 100+ VHF affiliate, director located in Boise. Development director is re- technically loaded! Candidate must have a track, with AP award winning top 20 assistant ND seeks respon- sponsible for planning, coordinating and implementing strong management and technical skills. Great place sible position at news committed station. Excellent writ- all fund raising and promotional activities for the sta- to live and work. Box T-87. ing, producing, anchoring and reporting skills. Ed tion. Experience required. Starting salary near 303 -592 -1234 or 303-758 -6046. $20,000. To apply contact Idaho Public TM 1910 Uni- Qualified broadcast maintenance engineer: Strong versity, ID Boise 83725. 208-385 -3727 for required digital - for So. Cal. TV station. Send resumes to Experienced female radio journalist. Want to relo- state application form by June 12. AA/EOE. George Murray. P.O. Box A, Santa Ana, CA 92711. EOE. cate. Currently afternoon drive anchor /reporter and in terview show host at top rated full service medium mar- Leading Independent is looking for a creative ser- Air operator: Person with heavy background in air ket news /talk AM. Top 50 markets only Box T-85. vices manager with strong background in creation and execution of on -air station production, radio promotion switching on a commercial or educational TV station. Minimum 1 year experience. Contact: TBN, P.O. Box A, Veteran news and sports announcer/journalist seeks and newspaper and sales promotion. This is a hands - Santa Ana, CA 92711. EOE. relocation Anywhere USA. 3 years in radio, 15 years in on position with emphasis on creativity execution and news and sports. PBP experience. Call Chuck 914- working with local advertisers and in -house staff. Do 428 -6111. not apply unless your background and abilities are Top 20 market VHF network affiliate in Southeast strong in these areas and if you are not a team player. seeks studio maintenance engineer. Minimum of five Sportscaster in search of: a challenge. Solid writer, Applicants with independent years experience maintaining digital and micro -pro- interviewer, PBP Five years experience. Dan: 205- station experience will re- ceive special preference. based equipment preferred. We are part of a 233 -4526. Replies will be treated in con- cessor fidence. Salary is $50,000 range. Resume to Box T-71. major group broadcaster and offer competitive salary and benefits. Qualified applicants should send a resu- SITUATIONS WANTED PROGRAMING, Business manager: Dynamic independent in very at- me to Box T-89. EOE. PRODUCTION & OTHERS tractive area of Sunbelt seeks hands -on individual ex- perienced all phases of broadcast accounting. Should
Zombies! (the 95%ers). That's all I meet. "5% mana - possess accounting degree or certification in addition gers,"(non- zombies) come out from under your rocks! to good supervisory and communication skills. Salary HELP WANTED NEWS Full- service program director. John Chaplin. 305-942- commensurate with experience. Send resume and vi 8861. tae to Robert Ware, P.O. Box 3985 Ocala, FL 32678. Assistant news director, to oversee daily operations of 50 person staff. 5 years commercial news exper- Want "audience" or "ratings"? Of such small lan- HELP WANTED SALES ience. Send resume to News Director, WPRI -TV 25 Ca- guage shifts, revolutions are made. Need internal /ex- tamore Blvd., East Providence, RI 02914. ternal semantic ingenuity? "Program Director", full -ser- Account executive. SE top 50 market, CBS affiliate vice. John Chaplin. 305-942 -8861. seeks experienced, career-minded salesperson; Weekend co- anchor: Dominant NBC affiliate in Sun- broadcast sales experience preferred. Responsibil- belt needs anchor reporter with sunny disposition. AM specialist: Programer, thorough understanding of ities include emphasis on new business development, Some regular anchor experience needed. No begin- full -service, positioning, and people- oriented manage- agency service, co-op knowledge, and major presen- ners. Send tape and resume to Scott Parks, News Di- ment. Substantial experience in the format. Let's dis- tation experience. Send resume and salary history to rector, WIS-TV P.O. Box 367, Columbia, SC 29201. cuss ideas. Nick Seneca 215-726 -5476. Box T-76. Equal opportunity employer. EOE.
Broadcasting May 18 1987 106 Overseas experience. We're still looking for an investi- Florida market seeks enthusiastic, creative newscast SITUATIONS WANTED MANAGEMENT gative reporter and have two new openings. Inviting director. No commercial work necessary. Send resume application for general assignments reporter and bu- and salary requirements to: WTLV -TV Attn.: David Rich- Proven performance... experienced... dedicated... reau chief for Saipan station. Join an award -winning ardson. 1070 East Adams St., Jacksonville, FL 32202. employed... manager looking for a GM/GSM position four station chain in one of the most exciting news with an aggressive/progressive broadcaster. Exper- areas in the world. Call or send tape and resume to HELP WANTED PROGRAMING ienced in local /regional /national TV sales and station John Morvant, News Director, Guam Cable TV, 530 W. PRODUCTION & OTHERS operations. You have nothing to loose (except a 220 O'Brien Dr., Agana. Guam 96910 (671 -477 -9484 stamp) and everything to gain! No blind P.O. box's or Young, aggressive, rising conservative Christian tele- 477 -6397). please. Box T-6. 671- vision network seeks the following: producers associ- Weather. Sunbelt affiliate, top 50 markets, reorganizing ate producers. directors, writers, production assis- General sales manager: Experienced in all areas of weather department. Looking for aggressive, high en- tants, master control personnel, finance manager, and television management with outstanding achievement ergy professionals with at least three years on -air televi- marketing specialist for immediate consideration. Two with affiliate -indy station sales and major rep firm - sion weather experience. Send resume and salary re- iq three years of experience requested. Box S -93. seeks general sales management assignment that quirements to Box T -57. Equal opportunity employer. matches strong qualifications and potential. Extensive Promotion producer. West Coast indy needs a pro- experience working /supervising all areas of television ducer with hands -on experience and strong writing We need an experienced anchor to work with our es- sales management with major groups. Presently em- skills. Send resume and salary requirements to Box T- tablished female anchor in late news co- anchor format. ployed. Reply Box T-73. Sunbelt VHF network affiliate. Send resume and salary 43. history T-55. Currently employed by network with 7+ years exper- to Box EOE. Production technician: Network affiliate looking for ience as: manager production operations, news unit operators experienced in at least two of the following: Television group expands! News directors, assign- manager, supervisor network operations, and person- camera, audio, master control, tape, CG. Excellent ment editors, executive producers, and producers nel administrator wanting relocation to northeast city needed. We are a growth oriented, multiple station growth opportunity for the right individual. Send re- from NYC. I am seeking a management position to sume and letter to Keith Lasher, WTVQ -TV Box 5590, broadcast division looking for the best newsroom lead- capitalize on my varied experience. Box T-69. ers available. Send resume to Box T-52. EOE. Lexington. KY 40555. No phone calls. EOE. SITUATIONS WANTED SALES Anchor. Oklahoma's top news organization is looking Commercial /production manager. Aggressive, cre- for a co-anchor for its M -F early evening and late news- ative person with experience in writing commercials Top producer in print advertising. TV time -buying ex- casts. Will be teamed with female co- anchor. Must be and promotion, working closely with clients, and able perience. Seek large market TV sales position. Fred solid journalist with strong reporting and communica- to operate production equipment at Midwest indepen- Baur 214- 661 -9363. tion skills. We are looking for a seasoned professional dent television station. Deadline of May 25th for re SITUATIONS WANTED NEWS who will become involved in our community. Minimum sumes. EOE. Box T-53. five years prime anchor in a experience, preferably Feature producer: Are you creative and able to tell a Mature, single, will relocate... seeking entry level re- major market. Tapes and resumes to Perry Boxx, News great story? Top 40 affiliate needs an experienced story porter position in small market. Either news or sports. Director, KOCO Box 14555, OKC. OK 73113. AAE. -N producer able to conceive, write, and produce one Call 301 -582 -0479. No agents, please. high quality promotable feature per week. If you're the Sportscaster: I will be the hardest working sportscast- best, rush resume to: Box T-56. Top 25 Midwest market has openings for three posi- er you've ever had. Proficient in anchoring, reporting, tions: producer, reporter and photographer. College Promotion producer: NBC affiliate is seeking a strong editing and play by play Willing to work anywhere, any degree and minimum three years commercial televi- writer /producer with experience in news and program- size market, available immediately Box T-45. sion required. resume, references experience Send ing on-air promotion. Send tape, resume and refer- and salary requirements in first letter to Box T-75. Four years radio sports, news reporting, extensive ences to Frank Biancuzzo, Director of Marketing & Ad- PBP. Can shoot, edit TV Seeking sports reporting /an- vertising, WESH -TV P.O. Box 7697, Orlando, FL 32854. Weathercaster: California coastal station seeks per- chor job. Dependable, on the rise. Call Mike 404-548- (No calls.) sonable, straight -forward experienced forecaster. 3908. State -of- the -art computer graphics. #1 rated, award Art director. We're offering a good salary for an art winning department. Tape. resume to Michael Kromley. Available August 1st. Medium market anchor with ma- director with flair We're a number one, NBC affiliate ND, KSBW -TV Box 81651, Salinas, CA 93912. EOE, M/ jor market on -air background. Seeking anchor slot with looking for a creative person prepared to work in print F reporting. Northeast or midwest family city preferred. and television design. Please rush samples of your I'm choosy, but a true find for the right station. Box T-65. Executive producer. College education with 5 years best work and resume to: Mark Mathis, VP Promotion experience in commercial television news. At least 3 and Marketing, KWWL, 500 E. 4th St., Waterloo, IA Anchor /producer. Experienced Hong Kong based years experience as producer of regularly scheduled 50703 or call 319-291 -1214. EOE. American seeks news/feature assignments Asia/Chi- newscast. Must have good editorial judgement and na. Hal Archer 619-487 -8888. PM Magazine co -host: Requires dynamic on -air per- creative production skills. Should be experienced in sonality, good feature producing skills, and magazine Unique sports anchor /reporter: Over 12 years exper- live satellite and microwave technology. Send resume format experience to work with male co -host. Attractive ience that also includes hard news. If you want some- to News Director, WJKS. 9117 Hogan Rd., Jackson- Midwest university community. Resumes only to Dan one who loves sports but knows more than what's on ville, FL 32216. Telephone calls will preclude consider- Smith. WMN 615 Forward Dr,, Madison, WI 53711. the sports pages, you want me. Communicator, solid ation for this position. EOE. on -air. Top 20 markets. Look at my resume and tape. Box T-68. Anchor -producer position open at number one sta- Producer /director. Highly creative with special flair for tion to complement female co-anchor weeknights at commercials and promos from concept through Hardworking reporter /anchor looking for a TV station 10. Must have 2 to 3 years experience, salary DOE. hands -on production. Also well -rounded in program that cares about news. Seeking small and medium Send tapes, resume to Randy Upton. KTUU -TV P.O. production. Minimum 3 years experience. Must have markets in downstate New York, New Jersey and north- Box 10 -2880, Anchorage, AK 99510. EOE. good reel. Salary commensurate with experience. eastern Pennsylvannia. Box T-82. Send resume and reel to Fran Nichols. WJCT. 100 Festi now looking for News producer: KOLR -TV is a 6 and val Park Ave.. Jacksonville, FL 32202. No phone calls, SITUATIONS WANTED PROGRAMING 10 o'clock producer. Candidates must have TV news please. EOE. PRODUCTION & OTHERS producing experience, good writing skills, creative abilities and solid news judgment. Smokers need not Senior producer /director: $1.5 million production fa- Eight years experience all aspects video production - apply Send tapes and resumes to Terry Kurtright, cility. Direct sales & client contact. Create, write, direct Damned good! Christopher David Barnes 213-395- News Director, KOLR -N P.O. Box 1716 SSS. Spring- talent, & supervise post production. 5 years minimum 9474. field, MO 65805 EOE. experience. Send resume & tape to Northwest Image, Enthusiastic, creative director, 3 years switching top P.O. Box 1313, Eugene. OR 97440. EOE. 50 weekend news plus live sports and special events, weather /reporter: Looking for a person with Weekend seeks weekday challenge. Box T-86. the ability to present an interesting weather report, and News promotion producer: If you have strong writing the ability and interest to prepare news reports three and conceptualization skills, two years experience and MISCELLANEOUS days a week. TV & meteorological experience pre- want to work in a creative, competitive environment, ferred. Send resume and tape to John Hmurovic, News then send a resume and sample reel to Ron Gates, Antonelli sales training package. Improve perfor- Director, KODE-TV PO. Box 46, Joplin, MO 64801. WIVB -TV 2077 Elmwood Ave., Buffalo, NY 14207. EEO. mance of your local sales staff. Train new people. De- EOE. veloped by Martin Antonelli, President. Antonelli Media Writer /producer. Must have 3 years experience in Training Center, 20 years in broadcast. Includes 100 News director... Individual to lead number one news commercial TV writing and producing live and taped page training manual, one hour videotape, Prospect- team in a beautiful Pacific Northwest city Must be able programs, presentations, commercials, promos and ing, packaging, selling the independent, much, much to inspire experienced crew while recruiting and train- PSAs. Shooting, editing & switching experience help- more. Sold to stations all across the country. 212 -206- ing new people. Will consider number two individuals ful. Send resumes only to Production Mgr., WPTA -TV, 8063. skills P.O. Box 2121, Ft. Wayne, IN 46808. EOE. ready to move up. Must have excellent people Entry -level opportunities nationwide. News, sports, Reply to Box and at least three years experience. EOE! production, sales, promotion, public relations. Media T /director. 5 imagi- -81. Producer Channel seeks creative, Marketing, P.O. Box 1476 --PD, Palm Harbor, FL 34273- native writing and organizational skills, person. Strong 1476. 813 -786 -3603. Chief meteorologist. Aggressive. growing Midwest thorough knowledge of state -of- the-art production network affiliate. Must be personable, aggressive, inno- equipment. computerized editing and graphics. Three Primo People: The news director's best friend. We can vative, team player who'll combine on -air. and promo- years fulltime experience required. B.A. preferred. An- deliver the best in screened and available talent and tional appearances to dominate our market. Meteorol- nual salary: $17,000 to $22,000. Send resume to: Linda we can do it immediately. Call Steve Porricelli or Jackie ogy degree and several years of full -time TV weather Tabakin, KNPB /Channel 5 Public Broadcasting. PO. Roe at 203 -637 -3653, Box 116, Old Greenwich, CT experience a must. Box T-79. Box 14730. Reno, NV 89507. EOE. 06870 -0116.
Broadcasting May 18 1987 107 To former employees of KGGM Radio or KGGM -TV MISCELLANEOUS RCA TTU-60 sixty kilowatt UHF transmitter in mid You dont call. you don't write. Reunion set for August 1. band. Complete with dual solid state exciters, remote, for broadcast- Please contact Jeanne Wayland, KGGM -N Box 1294, "Jokes de Jour: Weekly humor service microwave, good klystrons, spare parts. $125,000.00. $10.00 single issue $2.00. Albuquerque, NM 87103. 505- 243 -2285. ers. 10 week subscription - Maze Broadcast. 205 -956 -2227. (New address: J.V. Presogna, 1215 Laguna #307, San Francisco, CA 94115.) Sony DXC-M3 ENG camera systems. 2 available. Ex- cellent condition. 10k for pair. Maze Broadcast. 205- 956-2227. WANTED TO BUY EQUIPMENT Used Thuscon 4 -leg angle, self supported tower. 183' 1,000 and 5,000 watt AM -FM trans- Wanting 250, 500, excellent condition. Clearwater, FL. $15,000.00.813- ALLIED FIELDS Radio Supply Corp., 1314 Iturbide mitters. Guarantee 461 -1341. Can erect on your site. HELP WANTED MANAGEMENT Street, Laredo, TX 78040. Manuel Flores 512 -723- 3331. Sony VTR's: BVU 800%, BVU 820% less than 1000 leading Tech operations manager. Videocom, Inc., hours total time. (4)48005-like new portables. Call Vid- highest prices. We buy TV transmitters the way in video production, duplication and satellite Instant cash- eo Brokers 305-851-4595 for pricing. transmission in the Boston market, has an immediate and studio equipment. $1,000 reward for information opportunity for the right candidate. Primary responsibi- leading to our purchase of a good UHF transmitter. Sony 1" VTR's: BVH 1100, BVH 2000, all low time with lity will involve managing duplication work-flow in order Quality Media, 303-665 -3767. TBC's. Call Video Brokers 305-851 -4595. to meet deadlines as appropriate while maximizing fa for large quantities. 30 minutes cility and personnel productivity Other duties will in- 1" videotape. Looking PAL VTR's & manners: BVM 11008 BVU 800P, triple pay Call 301 -845-8888 clude ability to step into any of the facility %operational or longer will shipping. standard monitors, Tektronix test equipment in PAL. Call Video Brokers 305-851 -4595. areas including: videotape duplication; post-produc- FM antenna(s): Will buy used FM broadcast anten- tion/tape operations; editing; video engineering; studio na(s) - any make - any model - Call 806 -372 -4518. 'Tektronix waveform, vectorscopes & picture monitors, assist, cover and /or management; satellite control;(to all like new & recalibrated. Save up to 50% Video train personnel as appropriate). The ideal candidate Brokers 305-851 -4595. will have 3 -5 years experience in the industry with prov- en expertise in operation of 2" and 1' tape machines, FOR SALE EQUIPMENT Sony BVE 800 editors, triple 5" rack mount color moni- camera and audio; familiarity with routine, patching tors. Panasonic 10" color monitors with audio, new AM FM transmitter excellent condition. and wave form; familiarity with basic lighting, basic and -used, $200.00 each. Video Brokers 305-851-4595. Guaranteed. Financing available. Transcom 215 - studio management; proven skills in supervising oper- ational/technical personnel; experience in or aptitude 884-0888 RCA TK 46 studio cameras with Vinten pedestals, RCATR 600's, Ikegami 357's. Call for special reduced for satellite operations. Ability to function electively in a 25KW FM- Harris FM25(1986), Harris FM25K(1983), pricing. Video Brokers 305-851 -4595. time -urgent, client driven environment. Please send re- CCA 25000DS(1972) CSI 25000E(1978) AEL 25KG and salary history to Ms. Finkle. Videocom, 502 sume (1977) "20KW FM- Harris 20H3 (1970). Transcom Corp Rank Mark 3 with Digiscan II, remote control console, Dedham. MA 02026. Sprague Street. 215- 884 -0888 Telex 910 -240-3856 Dolby NR, 4 standard encoder, monitor bridge & audio monitoring. 16 & 35. Excellent shape $95K. Video 5KW /10KW FM BTF 10D (1969)" "3KW FM -CCA HELP WANTED NEWS "RCA Brokers 305-851 -4595. 3000DS (1968) 5KW-RCA FM5B(1963) "2.5KW FM- The American Chemical Society seeks a television Sparta 602A(1977), Gates FM- 1C(1966). Transcom Ampex ACR25 cart machines, both A & B models. writer to research, write and produce scientific news Corp 215-884 -0888, Telex 910 -240-3856 Also A model part machine. Call Video Brokers 305- features for use in commercial TV newscasts. Candi 851 -4595. dates must have strong interviewing ability as well as Harris 1KW AM "SX-1A (1985) -SX1 (1983) both in the talent to translate technical concepts and terminol- mint condition. Transcom Corp 215- 884 -0888, Telex Ikegami 79 DAL, 79E, 730s. Sony BVW 3, BVW 25, ogy into lay language. Considerable travel involved. 910 -240-3856 BVW 10. Save 50% from list. Call Video Brokers 305- Salary - high $20'5. Previous applicants need not reap- 851 -4595. Continental 317B (1964), Gates BC-50C (1966)* *RCA ply. Closing date - June 1. Send resume and tape to 5T1 (1965), RCA 101-1 (1960), Gates to video American Chemical Society, 1155 16th St., NW, Wash- RGB encoders: Computer output tape via BC5P(1960),Gates BC-1G (1972), also 500G. Trans - ington, DC 20036. these devices. $2K. Video Brokers 305-851 -4595. corn Corp. 215 -884 -0888. Telex 910-240 -3856. Ampex VPR 2B's & VPR 3's, Hitachi HR300 w/3 hour HELP WANTED TECHNICAL New TV startups. Quality Media can save you money. kit. Special pricing. Call Video Brokers 305 -851 -4595. Top quality equipment at lowest prices. Business Technicians, experienced in the repair and mainte- Plans, financing available. Quality Media 303 -665- ITE & Vinten pedestals w/heads. Save thousands of nance of point to point microwave to component level. 3767. dollars. Video Brokers 305-851-4595. Must be able to communicate with chief engineers Must have FCC licence. Relocation to Dallas, Texas. Silverline UHF transmitters new, best price, latest Harris - MW-5B 19 months old, in our warehouse. We Send resume to: Broadcast Rentals and Sales, 1321 technology, 30kw, 60kw, 120kw, 240kw Bill Kitchen or have never had one newer. Available now Besco Inter - Valwood Parkway, #420, Carrollton, TX 75006. Dirk Freeman. Television Technology 303-465 -4141. nacional. 214- 276 -9725/214 -630 -3600. Maintenance engineer. Full service production com- Excellent equipment! UHF -VHF transmitters: 110 KW, 3/4" evaluated videotape! Guaranteed to look and work new. Prices: mini KCS minute pany seeks experienced maintenance engineer. Ex- 55 KW, 30 KW - used; 1 KW AM, 5 yrs old - perfect! as Field -20 cas- perience with computerized editing systems, all video- Grass Valley 950/955 sync, 1400-12 switcher Laird settes $6.99. 30 minutes $8.99. 60 minutes $11.99. tape formats, production switchers, computer graphic 3615A; antennas - TX line: much more! Call Ray LaRue Elcon are wrapped and delivered free! Master broad- systems, preferable. Telemation Productions, c/o Tom 813 -685 -2938 cast quality at half the price. Hundreds of thousands Chiakulas, 3210 W Westlake Ave., Glenview, IL 60025, sold to professional users. To order call Carpel Video 312- 729 -5215. Ampex 1200 $9,000; A/R -2 $7,500; RCA TR -60, Inc., collect 301-845 -8888 or toll free 800 -238 -4300. $5.000; RCA TP -66 $8.500 to $12,000; RCA FR -35B Odetics, Inc., a manufacturer of broadcast cart ma- $19,000; RCA FP -35A $15,000; RCA TP -55 $4,500; Copper! For all your broadcast needs. #10 ground chines is seeking a field engineer. Technical exper- RCA TP -7B $4,500; RCA FR -16 $15,000; Accepting radials, 2, 4, 6.8" strap, fly screen, counter poise mesh. ience with video tape and television studio equipment film equipment in trade. International Cinema Equip., 317- 962 -8596. Ask for copper sales. required with some 6750 NE 4th Ct., Miami, FL 33138, 756 -0699 computer or microprocessor back- 305- New 2kw transmitter. Never uncrated. Meets broad- ground desirable. Good communication skills, the abili- 66 FM in our inventory. Harris 40H -3 cast standards. Also suitable LPN 40% discount. ty to work independently and a 2 year A.A.S. degree or transmitters & RCA 40-E 40kw's. Harris 20-k, current model. Harris SCACA CA -4 antenna for Ch. 3. 512 -480-0084. equivalent work experience required. Send resume to 20 -H -3 with MS -15. Continental 831 -G with 310Z-2. Linda, Odetics, Inc., 1515 S. Manchester, Anaheim. CA VPR 2B, BVH -1100 editing suite, BVU -110s, Vital 114s, Three RCA20 -E's. CCA 20,000 E. Harris 10 -H -3, MS- 92802 or call John at 714- 772 -1000, ext. 3301. Ampex ADO -1000, Grass 400 routing switcher, Sony 15. Collins 830 -F, 310 -Z2. Many other 20-10 -5 & 1 kw 50005, and 56005, A/R -2, TCR -100s, TP -66s, TP -55s, Besco International, 5946 Club Oaks Dr., Dallas, TX RADIO AND TP -7s, VPR -1s, Datatron Vanguard editor, NEC TBC- TV PROGRAMING 75248. 214-630 -3600. Telex 510 -1011 -588. 10, CMX Edge, and VPR -2B Sports Controllers. Must Radio & TV Bingo. in the industry. Oldest promotion 41 AM transmitters: Continental -GE & Harris 50 kw. sell Crosspoint Latch 6112 with Convergence 6403 Copyright 1962. World Wide Bingo, P.O. Box 2311, Harris 10-H, Continental 316 -C. Four RCA 10-Ut. Con- $2,500. Call Media Concepts 919-977 -3600. Littleton, CO 80122. 303 -3288. -795 tinental 5kw power rock -828 -E. Many other 50- 10 -5 -2.5 lens: wide - & 1 kw's. Besco International, 5946 Club Oaks Dr., Dal- Ninon angle 6.5 23mm adapted for Sony EMPLOYMENT SERVICES las. TX 75248. 214-630-3600. Telex 510-1011 -588. mount cameras. Contact Walter Edel 212 -689-1040.
Government jobs $16,040 - $59,230/yr Now hiring. Post production house moving. Selling complete 1" 3 1/8" transmission line. RCA 50 ohm, EIA flanged Call 805 -687 -6000. Ext. R -7833 for current federal inventory consisting of Ampex ADO -3000. VPR -2B5, with hangers, elbows, bullets. Capped. $300.00 per list. Quantel digital effects. more. Call for details & inven- 20' section. Maze Broadcast 205 -956 -2227. tory. Maze Broadcast. 205 -956 -2227. EDUCATIONAL SERVICES Crosspoint-Latch 6139B 16 X 3 Production switcher. RCATK -46 studio color camera systems. 2 units just As new Cost 21K sell $9,900.00. Maze Broadcast On -air training: For N reporters (beginners, veterans, removed. $15k for pair. Maze Broadcast. 205 -956- 205 -956 -2227. cross -overs from print). Polish your delivery, appear- 2227. writing. Prepare ance, for better career. Learn from Macom MA -2G 2 Ghz fixed microwave system. New. former ABC Network News correspondent and New Gates FM-5H five kilowatt FM transmitter with TE -3 Complete with 530' line, 4'dishes, accessories. Cost York local reporter. Call 212-921 -0774. Eckhert Spe- exciter. FOB Colorado. $4500.00. Maze Broadcast. 36K. Sell $16,000.00. Maze Broadcast 205-956- cial Productions, Inc. (ESP). 205 -956 -2227. 2227.
Broadcasting May 18 1987 108 AM transmitters: 50, 10, 5.2.5, 1, .5 and .25 kw. Conti- Help Wanted Announcers Help Wanted Technical nental Communications, Box 78219, St. Louis, MO Continued Continued 63178. 314-664-4497.
FM transmitters: 25, 20, 15, 5, 1, and .25 kw Continen- tal Communications, Box 78219, St. Louis, MO 63178. 314 -664 -4497. TALK SHOW HOSTS TELEPHONE TALK Tektronix vectorscopes and waveform monitors SENIOR TV 520A, 1480R NTSC. 1481 R 521A PAL. $3000 ea. 818- Outrageous 352 -6619. Confrontational ENGINEER Hard hitting tower, 370 foot Illinois Institute of Technology's in- For sale: 370 foot Rhon 65 $13,000. AND wincharger type tower, 4 foot face, $19.000. Accesso- structional television fixed service All of the above ries. Both near new, dismanteled. you ship. 601 -895 - (ITFS) is growing rapidly. This growth 6483, 901 -853 -4735. Top ten market - East EOE has created a need for a Senior TV KM Beak A and RAM PC cards: Great for spares or Engineer. Cassettes and track record to: adding sources . Harris 9003 automation programer, 9000 Event w /logging 2 terminals and dual floppy disc. Sklar Communications, Inc. Work will involve engineering and $4,000.00. Source equipment available. Control Tech- Radio Programming Consultants technical analysis of standards to nology, Inc., FL, -4121. Ft. Lauderdale. 1- 800-327 100 Park Avenue Fla. 305 -761 -1106. assure that all FCC requirements are New York, NY 10017 met; installation of studio class- rooms at various sites; studio and RADIO transmitter installation and mainte- MORNING SHOW HOST nance; technical training of staff; ad- Help Wanted Sales OR TEAM ministrative and fiscal responsibility. TALK STATION Requirements include FCC general Can be topical humor /provocative license and 3 -4 years experience as Top ten market - East a Television Engineer. Bachelors De- Co -op /Vendor EOE gree preferred. Cassettes and track record to: Attractive salary and benefits, in- Sklar Communications, Inc. cluding tuition in an outstanding re- Sales Director Radio Programming Consultants 100 Park Avenue search university. WBBM Newsradio 78 is looking forthe right New York. NY 10017 Reply by letter of application and re- person to develop co -op and vendor sales. sume to: A successful track record in both areas OFFICE OF is required. Situations Wanted Management HUMAN RESOURCES Interested candidates may send resume to: ILLINOIS INSTITUTE Ronald WBBM Newsradio Mr. Jordan, GENERAL MANAGER OF TECHNOLOGY 78, 630 North McClurg Court, Chicago, IIT CENTER IL 60611. Successful, profitable, general manager, 10+ years AM /FM, creator of original station promo- Chicago, IL 60616 tions, 1.8 million per year last 6 in sales, will Affirmative Action /Equal Opportunity Employer M/F consider all serious replies. CBS Box T-61. An equal opportunity employer TELEVISION ATTENTION Help Wanted Technical ASSISTANT CHIEF ENGINEERS RADIO SALES Are you an Assistant Chief at a Goal oriented. experienced radio salesperson, eager to join one of the country's fastest growing radio LOS ANGELES state -of- the-art equipped station groups. Looking for dedicated. career-minded individ- working under a Chief that has the ual with strong work ethics. and who likes the chal- Major Teleproduction Facility seeks first job locked up? lenge, and has the desire to reach the top. Invigorating. two engineering supervisors for competitive top 65. Northeast market. Send resume to expanding operations. Bill Giangiobbe, WNTO/WNDR Radio, 4317 E. Gene- Are you qualified for the Chiefs job see St.. Syracuse. NY 13214. Positions require experience in client but know that he won't be leaving or relations, coordination of union technical retiring for a long time? crews and a solid working knowledge of Help Wanted Announcers studio equipment and systems. Are you ambitious and ready to be Chief now? Send resume and salary requirements in strictest confidence to Box T-60 If your answers are "Yes," then this E.O.E. may be the opportunity you've been TALK SHOW HOST looking for. Florida talk leader seriously look- ing for fresh, innovative talk per- Strong Independent in attractive Southwest growth market is searching sonalities. If you like lots of for an aggressive manager with talent guests and talking about Iran - for supervising people and working gate, do NOT apply. If you break BROADCASTING CLASSIFIEDS effectively with other department talk traditions, develop your own MAXIMUM COVERAGE heads. issues, and can do it alone on at a Salary commensurate with your own merits, DO apply. 25 -54 MINIMAL COST. qualifications. EOE. appeal is a must. Hurry! Send resume to: Box T-64 Box T-66
&oadcastrq May 15 1987 109 Help Wanted Technical Help Wanted Management Continued Continued
ENGINEERING OPPORTUNITIES MIDWEST INTERNATIONAL LTD General Sales Manager Midwest International Ltd. has immediate I openings for systems engineers. Midwest In- New York TV Station I ternational handles all overseas business for Midwest Communications group. Projects in- WNJU -TV -o Telemundo Television Group station -is the #1 Spanish TV clude outside broadcasting vehicles, satellite station in New York, targeting the rapidly growing Hispanic market. communications systems and turnkey audio/vi- deo installations. We have an opening for an experienced General Sales Manager to direct the sales, marketing and service activities of a team covering the New York metro area. Applicants should possess strong video sys- tems design and project management skills. Responsibilities for this position include: Familiarity with international television stan- dards and knowledge of a second language a P&L responsibilities plus. Relocation to Cincinnati area and world- Leading, managing and directing a sales service wide travel required. Salary by negotiation. Ex- and support staff cellent benefits package. Development and execution of a marketing /sales Senior Engineer - 1 position strategic plan to build market share. Manage projects from pre -sales through cus- tomer delivery Responsible for engineering Requirements for this position include: staff and engineering details of projects. Edu- Strong cation to PE. level is desirable. leadership skills Ability to develop a well thought out strategic plan Intermediate Engineer - 2 positions Responsible for interpretation of customer 5 years sales management experience in a TV specifications, materials list preparation, cost station management and assistance with project pro- Good interpersonal skills curement. Sensitivity to Hispanic culture Send resume and salary range to: Knowledge of Spanish preferable, not required. The Administrator We offer a very attractive Midwest International Ltd compensation/ One Sperti Drive, Edgewood, KY 41017 benefits package. An Equal Ooportunity Erns. Please submit resume to: Prime Concepts Re: General Sales Manager) WNJU -111/=47 MID}%f r 32 East 57th Street ILInternational Ltd. Penthouse TELEMUNDO New York, NY 10022 TELEVISION GROUP
Help Wanted Management Help Wanted Sales PROMOTION MANAGER Group Spanish language televison sta- tion in Puerto Rico Is looking for exper- PROMOTION MANAGER ienced Promotion Manager. Must have RF SALES ENGINEERS strong background in on -air, print and ra- TV Midwest's dio promotion of television station. Prior WJKS -TV in Florida RF Products Division s a leading Jacksonville, supplier of satellite news gathering and satel- experience in budget control and staff is still seeking a creative, ener- management. Strong Spanish language lite transmission systems for the broadcast in- background. Two years experience as getic, enthusiastic, imaginative dustry. Our current expansion program has cre- Promotion Director or Manager required. individual to manage personnel ated openings for Regional RF Sales Managers in several locations throughout the U.S. Open Send resume and tape to: Wanda Cos - and daily operations of Promo- tanzo, Program Director, WSTE -TV Box ocations include: Seattle, Los Angeles, Den- tion Department. Responsible for ver, A, Old San Juan Station, San Juan, PR Chicago (or Detroit), Atlanta (or Miami). 00902. Competitive salary and benefits. "hands -on" execution of promo- Norfolk (or Washington, D.C.) and Cincinnati. EOE. tion for news and non -news pro- A major responsibility of the position is direct graming. Experienced in 3/4" customer contact in the television broadcast video tape editing and oversee- 'ldustry in a three to six state area. Thorough have technical understanding of both C and Ku ing post production. Must Band satellite technology is essential. Prior GENERAL strong creative writing back- sales experience is helpful, but not mandatory SALES MANAGER ground; experienced in dealing We offer excellent compensation and fringe Network affiliate in desirable coastal market is with other media and agencies. benefits and a unique opportunity to grow with seeking a dynamic GSM. Excellent growth oppor- Familiarity with studio /field pro- a dynamic organization. For prompt confiden- tunity for successful TV Sales Manager with ma- tial consideration, please send your resume to: jor market rep work history. Include references for duction a plus. Looking for a Midwest Communications Corporation. Per- all prior sales positions. good communicator and "peo- sonnel Department, One Sperti Drive, Company offers excellent benefits package and ple person". Team leader /player Edgewood, KY 41017. An Equal Opportunity salary to be commensurate with experience and Employer. performance Guaranteed confidentiality for replies with lots of follow- through. Rush to: resume /tape to John Radeck, Box T-77 General Manager, WJKS -N, an equal opportunity employer mit 9117 Hogan Road, Jacksonville, FL 32216. New applicants only, uCOMMU/1103t1a15 COM please. No calls. EOE, M /F.
Broadcasting May 18 1987 110 Help Wanted Sales Help Wanted Programing, ALLIED FIELDS Continued Production, Others Continued Help Wanted Sales LENCO ~NEB CABLE A UNIQUE COMPANY THE NASHVILLE WITH MUCH TO OFFER NETUJORI( ACCOUNT EXECUTIVE Being a member of the Lenco Team means being a successful leader in one of seven ADVERTISING SALES CMX TAPE EDITOR Lenco divisions. Lenco means the beauty of The Nashville Network, a leading cable televisen pro the Black Forest of Southeast Missouri. Warner Cable, Houston, has an in Nashville. Tennessee. is ducten company located Lenco means the German work ethic so seeking an experienced CMX tape editor. Our editing immediate need for an ex- prevalent in its personnel and so apparent advertis- includes Nashville Network programing material. syn- perienced broadcast dicated shows. commercials, plus variety and sports in its products. Lenco means living in a ing Account Executive. As one of specials for outside networks and production compar clean, suburban -type university setting the nation's largest intercon- es. Experience working on CMX 340X. ADO 3400. where hunting, fishing, hiking and water systems, we offer Chyron 4100EX. and Abekas A42 still store is pre recreation are more the norm than the nected cable lerred. We can offer a competitive salary. excellen! exception. Lenco means a slower pace of the unique opportunity to sell benefits. and a working atmosphere that is challeng life that compliments the faster pace of broadcast avails on a local, mg. professional, and rewarding For consideration. and national level, submit your resume. letter of intern" Ind salary history business with a new, young, aggressive regional to management team in a successful company representing half a million cable Opryland Broadcast Personnel that will celebrate its 40th anniversary in households. 2806 Opryland Drive 1988. Yes, hi -tech in the Black Forest of Nashville. TN 37214 Missouri is a reality. Surprised, not the The preferred candidate will Lenco Team! have 3 -5 years of successful broadcast sales experience with NATIONAL SALES MANAGER a communications or related ELECTRONICS DIVISION degree preferred. We are now undergoing a search for the SENIOR National Sales Manager of our Electronics This position provides a com- PROMOTION PRODUCER Division. REQUIREMENTS INCLUDE: prehensive compensation and The Christian Broadcasting Network, 3 -5 years of sales management In benefits package. Interested Inc., has an immediate opening for a Sen broadcast or computer graphics candidates send resume in con- for Promotion Producer in our Cable Net- industries. fidence to: work. The candidate must have 3 -5 years A BSEE, marketing degree or experience in on -air promotion and must strong business background. WARNER CABLE be fully competent with computerized Superior interpersonal skills for COMMUNICATIONS editing and videographics. Demonstrat- Resource intradivision, dealer and customer ATTN: Human Manager ed skills as a writer /producer of promo- communications. 8400 W. Tidwell tional material and a desire to work in a 77040 CONTACT: Paul Gerlach, General Mana- Houston, Texas Christian ministry a must. Send letter and ger, Lenco, Inc., Electronics Division, 300 resume to! Maryland, MO 63755, We are an equal opportunity North Jackson, (314) 243-3147. \employer, m /f. Employment Department - Box SB Christian Broadcasting Network, Inc. A WORLD OF J CBN Center INDUSTRY UNDER LENCO Virginia Beach, VA 23463 ONE NAME Help Wanted Programing, Production, Others Situations Wanted News Employment Services
JOB HUNTING? PRODUCER ADD A NEW DIMENSION FAMILY AND CHILDREN'S If you need a job, you need MediaLine. PROGRAMING TO YOUR NEWSCAST We give you lob listings in news, weather, sports, production, programming, pro- Create and produce quality programing for Handsome attorney with extensive motion, and engineering. For $37.50 families and children in top 15 market. Includes newspaper, radio and television ex- you get a doily report for 6 weeks. regularly scheduled show and specials. Pre- perience in #1 market and other ma- 1.800- 237.8073 (In Missouri vious producing experience required. Skills in jor markets seeks on -air position. Ex- 314- 442 -3364). MediaLine, P. 0. Box 10167, both field and studio producing strongly de- Columbia, MO 65205 -4002. sired. Must exhibit ability to turn program ideas perience includes: (1) reporting and into TV production. analysis of major trials; (2) sports re- College degree and previous experience in porting; and (3) analysis of legal is- children's and family programing strongly pre- sues in sports. Call Gary at 201- ' ONTNE \NE ferred. 472 -1692. PRE 1 JOSS Applicants should send resume and tape: BEST THE KING 5 TV 333 Dexter Avenue North, Seattle, WA 98109. AVAILABLE NO PHONE CALLS PLEASE AUGUST 1ST RADIO SALES & AIR TALENT NEEDED An Equal Opportunity Employer, MF HC Medium market anchor with major market on- Due to our large number 01 placements. and increased de- mand at rade stations, NATIONAL is in need et qualified per- ;hit' background. re- Seeking anchor slot with sonnel for all radio positions. for all size markets II you are porting. Northeast or Midwest family city pre seriously seeking a haie. contact NATIONAL now For com- 11(5 plete information and redistration torn, enclose $1.00 post- ferred. I'm choosy, but a true lind for the right age 6 handling to: NATIONAL BROADCAST TALENT station. Box T -65. KING TELEVISION COORDINATORS, DEPT. B., P.O. BOX 20551, BIRMING- HAM, AL 35216, 205-822 -9144 -ACT NOW!
Broadcasting May 18 1987 111 Help Wanted Programing, Production, Others Radio & TV Programing Continued * * * * * * * * * * * Pick up the Pilot show of Promotion THE DOLLY DIMPLES HIT PARADE * a new weekly one hour show for children * on Kayla Satellite Broadcasting Network Specialist Satcom F2R Transponder 23 6.2 Audio * * August 4th (Tuesday) or August 6th (Thursday) *- Write and research a wide range of sales support materials 7.8 PM Eastern Standard T. me 6-7PM Cemal Slanearo T-e for the company's sales divisions. * 5.6 PM Mouman Standard Tree 4.5 PM Pack Standard rrw Y If you are interested in having your station become You must be a: * Inc KSBN afthliate in your market torthis show call . Strong Writer Effective Communicator Al Rubin 1516) 781 -7826. This is the show all kids will be talking about! Strong Researcher Self Starter * * Problem Solver * * * * * * * * * * ...and meet deadlines in a high -pressure environment. Miscellaneous Send resume with writing samples and salary require- ments to: ACTION TAPES WANTED Roberta DePolo News & information service for fire & EMS wants tape of significant incidents. Purpose: Personnel Administrator Monthly training program that can help save Arbitron Ratings property & lives. American Heat is a national monthly video cassette, in -house program that 1350 Avenue of the Americas combines video of actual emergencies and in- New York, New York 10019 terviews with people involved to pass on the "lessons learned °. At will buy and /or credit your tape if used. All formats considered. Call DTHE AIZBITIZON COMPANY or write. a Control Data Company AMERICAN HEAT 8001 CLAYTON RD., ST LOUIS, MO 63117 An Affirmative Action Employer 1- 800 -722 -2443, 1- 314 -863 -4737
Wanted to Buy Stations Radio & TV Programing ********. NEW CP'S ...... Experienced broadcast group looking ...... for FM CP's for equity partnership invest- ...... ments or to buy outright. Top 100 market ******>. signals only. Immediate funding avail- ...... able. Box T-63. ARMY SPORTS BROADCASTING NETWORK MIDWEST FM's Whether your station Is a turn around or ARMY SPORTS BROADCASTING NETWORK (ASBN) IS LOOKING FOR A FEW MORE an established operation, were interest- KEY MARKET RADIO STATIONS TO BROADCAST THE BLACK KNIGHTS OF ARMY" ed if it located in a medium to small FOOTBALL GAMES. ALL 11 GAMES WILL BE DELIVERED TO STATIONS VIA SATELLITE. midwest market and is a class B or C. THIS EXCITING FOOTBALL SCHEDULE WILL BRING MAXIMUM AUDIENCE AS WELL Reply Box T-72. AS NEW AND PREMIUM INCOME TO YOUR STATION. For BE THE EXCLUSIVE RADIO VOICE IN YOUR MARKET WHEN ARMY FACES NAVY, Sale Stations WHEN ARMY CHALLENGES HOLY CROSS OR WHEN THE ARMY CAPTURES MILLIONS OF SPORTS FANS EVERY SATURDAY DURING FOOTBALL SEASON. BROADCAST CALL GUS NATHAN. NETWORK COORDINATOR AT (212) 538 -9898 OR (914) 693 -2400 MEDIA_ FOR MORE INFORMATION. BECOME THE ASBN NETWORK AFFILLIATE IN YOUR MARKET. 111111 116 California Anemic Reno, Nevada 89509 702-759.271 M1 BECOME A PART OF TRADITION. BE A PART OF THE WEST POINT TRADITION. FM Utah $3,000u ARMY SPORTS BROADCASTING NETWORK AM/FM -CP Hawaii $2,150,00r FWAM Texas $1,500.00 P. O. Box 551. White Plains. NY 10602 rMAM Northwest $1,500,00 914- 693 212 -2400 -5389898 FM/AM California $1,100,00, VHF CP Northwest $500.000 Business Opportunities
Radio Station Owners INVESTOR OPPORTUNITY Fulltimer in Nashville covering more than NEW NORTHEAST COMBO 500,000 people. $700,000. Get FREE Help and Get Paid for it 51st market AM/new FM 25% ownership in expanding company 50,000 watt ERP plus tulltimer covering more Accept my internship students. DI pay you up to 300k to 400k part equity /part loan than 230,000. ft stern Maryland. $300,000 $900.00 tor each accepted. 14 markets already necessary to participate Excellent returns and terms anticipated D.P. Total $1.25 million. Attractive terms. participating. Reply To P.O. BOX 9767, San Jose, Equity position offered to facilitate CA 95157 station upgrading m growth market Business Broker Associates Make Extra Profits It qualified call: 518- 377-7604 ask for WV 615 -756- 7635, 24 hours
Broadcasting May 18 1987 112 For Sale Stations Continued
FL COASTAL FM Merger Candidate Most sought after medium mkt. Positive CF. Terms. Television .9( frma .5-me - . ro., . ISLANDS ':' 146 Top 50 UHF seeks merger -P0. Box Eecieo.Calrrorera 91426 Dominant FM, very positive with established, well capital- 1818>889-3201 .Are. Code cash flow. Reduced with terms. ized broadcast group. Fast - growing market, second indie WINTER HAVEN, FL with no other competition in or sight, low programming cost WSIRIAMI. $325,000 cash best offer. and superior technical facility. If you're considering expan- RADIO STATIONS IN LA COASTAL FM sion, you won't find a better ALL MARKET SIZES... Ranked 2nd in mkt. Reduced station, market or deal! Box T- Tex, La, Ark, Miss, Okla, Mo, Ill, Ala, Fla to $800,000 cash. 84. Most on terms.
Over 60 years combined broadcasting RANDY JEFFERY and brokering experience (305) 295 -2672 John Mitchell or Joe Miot ASSOCIATES' COLORADO AM /FM MITCHELL & ASSOCIATES CHAPMAN Covering over 100.000 population. terms. nationwide media brokers Box 1065 Shreveport, La. 71163 D COLORADO AM 318 -868 -5409 318- 869 -1301 5kw day. 500 watts night. large market. Great frequency Includes building. Terms possible. m Gammon to Ninowski 101 WAYS TO CUT LEGAL FEES & Medal Invealmenk Inc. Al Perry 303-239 -6670. MANAGE YOUR LAWYER
Profitable Midwest A Practical Guide for Broadcasters and Cable Operators Class A FM College Market Can be upgraded to B -1 asking $875.000 In this candid, practical guidebook, communications "superlawyer" Erwin terms to qualified buyers. Contact Krasnow (former General Counsel for the National Association of Broad- BURT SHERWOOD, INC. 312 -272 -4970 3125 Maple Leal Dr., Glenview. IL 60025 casters) strips away the mystique surrounding the legal profession to show broadcasters and cable operators how to:
Control legal costs Major Market AM Select the right lawyer Monitor and evaluate a Sunbelt Growth- Market. Excellent Prop- Enter into the best fee lawyer's performance erty, State -of -the -Art Equipment. $1.5 mil- arrangement lion, soft terms. Write POB 5308, Austin. Remedy problems with Get the most out of a lawyer TX 78763. lawyers
Order your copy of this valuable book today. At $29.95, it will pay for itself many times over. For sale: MAIL THIS COUPON TODAY! Medium Market FM r KORX FM Greenfield /Springfield, Mis- souri. For details call Federal Receiver YES! I want to benefit from the cost- cutting, Name Johnie Jones, 8:30 AM - 4:00 PM CST performance- boosting ideas in l01 14tys To 417 -831 -2134. Cut Legal Fees & Manage Your Lawyer Organization Send me each - copies @ $29.95 Street Midwest Cash Flow My check or money order payable to BROADCASTING City State Zip Combo Class C . 100.000 watt FM is enclosed. and I kw AM - Full Time Mail to: Under 8X cash flow Asking $1.680.000 Broadcasting Book Division. Terms to qualified buyers 1705 DeSales Street, NW, Washington, DC 20036 BURT SHERWOOD. INC. 312- 272 -4970 Or charge by calling toll -tree 1- 800 -638 -7827 3125 Maple Leaf Dr., Glenview, IL 60025 J
Broadcasting May 18 1987 113 For Sale Stations Continued SOUTHWEST UHF LPN CP AM/FM in beautiful single sta- VIRGINIA Raleigh, NC Beautiful southern Virginia town -AM- includes tion Write: Box 1497 market. Excellent owner/ building and land - possibility of up grade to full operator opportunity. Asking time and power increase. $235,000.00 with Myrtle Beach, SC 29577 $35,000.00 cash down - Good terms on bal- $500,000 w /$100,000 down. ance. DAN ROUSE SOUTH CAROLINA AM covers Greenville - growth market - some (214) 788 -2525 real estate - doing very good business with lots of potential to grow $215,000.00 with C1 1.11' \oN : 'I:S" \1: \SSOC1,11 $50,000.00 down - Good terms on the balance.
Write to Ted Gray, broker - PO Box 475, Alta- Lo vista, VA 24517. EARLY DEADLINE SOUTHERN MARKET NOTICE ROCKY MOUNTAINS Full C FM 5kw day /1kw AM Due to the Memorial Day holiday, FM 1440 HAAT (own tower) Top rated AM/FM in medium May 25, 1987, classified adver- State of the art facility mkt. Priced at an attractive mul- tising for the June 1, 1987, issue is due Friday, Metro 100,000. TSA 600,000 tiple of cash flow. Asking $1.35 May 22, 1987 at noon EST Billing over 1 million this year million with $300,000 down. Excellent cash flow GREG MERRILL Price - 3.7 million (801) 753 -8090 Station Inquiry P.O. Box 430 CHAI'N1AN ASSOCIATES' Harrisburg, PA 17108 0 nallumc'i,».e hruhrl
BROADCASTING'S CLASSIFIED RATES All orders to place classified ads & all correspondence DeSales St., N.W, Washington, DC 20036. pertaining to this section should be sent to: BROAD- Advertisers using Blind Box numbers cannot request CASTING, Classified Department, 1705 DeSales St., audio tapes, video tapes, transcriptions, films, or VTR's N.W., Washington, DC 20036. to be forwarded to BROADCASTING Blind Box num- Payable in advance. Check, or money order only. Full & bers. Audio tapes, video tapes, transcriptions, films & correct payment MUST accompany ALL orders. VTR's are not forwardable, & are returned to the sender. When placing an ad, indicate the EXACT category de- Publisher reserves the right to alter classified copy to sired: Television, Radio, Cable or Allied Fields; Help conform with the provisions of Ttle VII of the Civil Rights Wanted or Situations Wanted; Management, Sales, Act of 1964, as amended. Publisher reserves the right to News, etc. If this information is omitted, we will deter- abbreviate, alter, or reject any copy No personal ads. mine the appropriate category according to the copy. Rates: listings Per issue: NO make goods will be run if all information is not includ- Classified (non -display). Help ed. Wanted: $1.00 per word, $18 weekly minimum. Situa- tions Wanted (personal ads): 600 per word, $9.00 week- The publisher is not responsible for errors in printing due ly minimum. All other classifications: $1.10 per word, to illegible copy -all copy must be clearly typed or print- $18.00 weekly minimum. Blind Box numbers: $4.00 per ed. Any and all errors must be reported to the classified issue. advertising department within 7 days of publication
date. No credits or make goods will be made on errors Rates: Classified display (minimum 1 inch, upward in which do not materially affect the advertisement. half inch increments), per issue: Help Wanted $80 per Deadline is Monday at noon Eastern Time for the follow- inch. Situations Wanted: (personal ads): $50 per inch. All ing Monday's issue. Earlier deadlines apply for issues other classifications: $100 per inch. For Sale Stations, Wanted To published during a week containing a legal holiday, & a Buy Stations, Public Notice & Business Op- special notice announcing the earlier deadline will be portunities advertising require display space. Agency published above this ratecard. Orders, changes, and /or commission only on display space. cancellations must be submitted in writing. (NO tele- Word count: Count each abbreviation, initial, single fig- phone orders, changes, and /or cancellations will be ac- ure or group of figures or letters as one word each. cepted.) Symbols such as 35mm, COD, PD,etc., count as one Replies to ads with Blind Box numbers should be ad- word each. Phone number with area code or zip code dressed to: (Box number), c/o BROADCASTING, 1705 counts as one word each.
ircaticasn'g May '8 1987 114 Mark Keown, general manager, WTXL -TV Tal- Conn.. joins ML Media Cable TV, Green- Media lahassee, Fla., joins WDEF -TV Chattanooga as wich, Conn., as controller. VP and general manager. Alit M. Dalvi, VP, marketing and programing, Mike McCormick, president, WTMJ Inc., Mil- James R. Eddens, marketing adviser, Palmer Cox Cable Communications Inc., Atlanta, waukee -based owner of two AM, two FM Communications Inc., radio division, and in- named senior VP, marketing and programing. and three T \ stations, retire. atter 12 years as terim general manager, Palmer's WTNT-AM -FM Sharon Wolfson, from WTZA(TV) Kingston, Tallahassee. Fla., named general manager, N.Y., joins WTENITV) Albany, N.Y., as con- co -owned WNOGIAM)- WCVU(FM) Naples, Fla. tinuity director. Robert R. Ganzer, general sales manager, Nicole Sandifer Burnett, press information WLUC -TV Marquette, Mich., joins WHSV -TV officer. France Technology, New York, joins Harrisonburg, Va., as general manager. noncommercial WEVO(FM) Concord, N.H., as Bob Frisch, general sales manager, KMEZ -AM- marketing coordinator. FM Dallas, joins WQEZ(FM) Fort Myers, Fla., as general manager. He will also serve as corporate director, sales. for WQEZ'S parent, Justice Broadcasting. Marketing
Marcellus Alexander Jr., VP and chief operat- Appointed to newly formed office of chair- McCormick Smith ing officer, WRIFIFM) Detroit, joins KYW-TV man, J. Walter Thompson Co., New York: president and 16 years with company. Steven Philadelphia, as station manager. Don Johnston, chairman and CEO; John J. J. Smith, executive VP, WTMJ Inc., succeeds McCormick. Appointed to board of directors, Scripps Cronin, vice chairman and chief advertising Howard Broadcasting, Cincinnati: Daniel J. officer; Terence D. Martin, executive VP and Tom Allen, VP, finance, Fox Broadcasting, Castellini, senior VP, finance and administra- chief financial officer; Stephen M. Salorio, Los Angeles, named senior VP, finance and tion, Scripps Howard; Richard J. Janssen, executive VP and general counsel. administration. VP, administration, Scripps Howard Broad- Les Boyle, treasurer, CRE Inc., lndianpolis Roger Larson, VP and general manager, casting; James E. Smith, VP. sales, Scripps advertising agency, named president and KFORIAM) Lincoln, Neb.. adds duties as gen- Howard Broadcasting. eral manager, co- located KFRX(FM). TVacy Trevor Brown, from Fuller & Co., Denver, Johnson, operations manager, KFRX, named joins Daniels & Associates, there, multiple station manager. cable system operator, as VP, mergers and John Deushane, general sales manager, Price acquisitions. Richard Gomez, general man- Communications Corp.'s WEEK -TV Peoria. ager, Daniels's Hanford, Calif.. system. Ill., named VP and general manager, co- named general manager. Houston system. owned KRCGITV) Jefferson City. Mo. ' Robert L. McCleary, manager, consumer pro- ducts division, Corning Glass Works, Cor- ning, N.Y., joins American Television & Communications Corp., Englewood, Colo., as VP, customer service. Boyle Brooks Eric C. Davis, account executive, KHQA -TV chief operating officer, succeeding Michael L. Hannibal, Mo., joins KABY -TV Aberdeen, Brooks, who continues as chairman and S.C., as station manager. CEO. Jerry Woolsey, senior VP, client ser- Jose Luis Munoz, national sales manager, vices department, named corporate secretary; KGBT(AM) Harlingen, Tex.. named station Kay Millar, VP, public relations division, manager. named senior VP. account service and ac- count development. Stefan R. Peleschuk, supervisor, corporate accounting, James Joe Karle, senior group VP and account direc- Bouloukos Schrutt River Corp.. Norwalk, New system. Capital Cities /ABC Radio last week announced a reorganization of its owned radio stations division. Don P. Bouloukos, president, owned radio America's first name in stations, was named president, owned radio stations, Group I, and Norman S. Radio Sales Training, Schrutt, president and general man- ager, Capcities /ABC's WKHX-AM-FM Atlan- ta was named president, owned radio Seminars, Motivation and Consultation
stations, Group II. Group I stations in- clude: W4BC(AM)- WPLJ(FM) New York, WJR(AM)-WHYT(FM) Detroit; KABC(AM), KLOS(FM) Los Angeles; WPRO -AM -FM Provi- GREENWOOD dence, R.I., and KGO(AM) San Francisco. Performance Systems Group II stations are: WKHX- AM -FM: WRAP (AM)- KSCS(FM) Fort worth; KORS -AM -FM Min-
neapolis; WMAL(AM)-WROX(FM) Washing- Ken Greenwood, Jim Rhea: 1 ulna I -800- 331 -91IS ton, and WLS(AM)- WYTZ(FM) Chicago. Jim Tas,arek, Tim Menowsky: Kansas City 1- 800 -521 -2250 Joe Archer: Detroit I- 800 -222-4898
Broadcasting May 18 1987 115 tor. Campbell -Ewald Co., New York, named Detroit, join WCZY-AM -FM there as account Diana Hartton, manager, acquisitions and pro- executive VP. executives. gram development, Prism Entertainment, Los Angeles, named director, development. Michael P. Burns, Sheffield J. Halsey Jr. and Katelin M. Kovago, VPs and account supervi- Foy Goodwyn, production assistant, Turner sors, DFS Dorland, New York. named senior Programing Broadcasting System, Atlanta, joins Tri- VP's. Comm Productions, Hilton Head, S.C., as associate Lloyd Swickle, director, audio visual services, Jon Feltheimer, executive VP, New World producer. FCB /Leber Katz Partners, New York. named Television, Los Angeles, named president. Paula Hawes, account executive, Petry Tele- VP. vision, Los Angeles, joins Lionheart Televi- sion there as account Appointments at Weightman Advertising, executive. Philadelphia: Mark H. Plamondon, senior VP Eileen T. Hughes, director, network radio, and management supervisor, to senior VP and D'Arcy Masius Benton & Bowles, New group director; Scott Bolger, artist, Thomas York, joins United Stations Radio Networks J. Paul Inc., Philadelphia, to art director; there as account executive. Diane McCarthy, account executive, Thomas Lisa Lyn Kelley, administrative assistant, Me- J. Paul Inc., to account supervisor and pro- diatech West, Hollywood production com- motion specialist; Charles Carter Rich Jr., pany, named account executive. senior research analyst, Penn Mutual Life In- surance Co., Philadelphia, to project director. Andy Beaubien, operations manager, Janet Marie Kragle, secretary, Weightman KKHT(FM) Houston, joins KNX(FM) Los Ange- Group, to office manager, Weightman Re- Fellheimer Schneier les, as program director. search; Elizabeth K. Tltppeny, account execu- Fred Schneier, senior VP, program acquisi- Appointments at KKBQ -FM Houston: John tive. Weightman Advertising, to account su- tion, program enterprises, Showtime/rhe Lander, program director and morning an- pervisor. Movie New Channel, York, named executive nouncer, to VP, programing and operations; VP. programing. Appointments at MMT Sales Inc.: Jim Man - Ron Parker, assistant program director and own, regional sales manager. WOFL(TV) Or- Mayo S. Stuntz Jr., senior VP, business man- afternoon announcer, to program director; lando, Fla., to Miami office manager; Bob agement and development, MTV Networks Patty Hamilton, music director, to program Levin, former media buyer, Winner Commu- Inc., New York, joins Quantum Media Inc. as and promotion coordinator. nications, New York, to account executive, corporate executive VP and president, televi- Gary King, program director, WRVA(AM) Rich- Miami; Brenda Caver, from KBHK -TV San sion division. mond, Va., joins WIL -AM -FM St. Louis, in Francisco, to account executive there; Cathy Phil Howort, manager, national radio, An- same capacity. Jacquemin, from Independent Television heuser- Busch and Busch Media Group, St. Sales, New York. to account executive, Los Therese Simony, sales assistant, KOAA -TV Louis, joins LBS Communications Inc., New Angeles. Pueblo, Colo., named assistant program di- York, VP, as LBS Radio. rector. Kimberly Ford, assistant data communica- Michael Grindon, director, international tele- tions engineer, Blue Cross/Blue Shield, New Appointments at Evening Magazine, WBZ -TV vision sales, Columbia Pictures International York, joins Katz Media Data there as network Baltimore: Eric Temple, senior producer, pro- Corp., New York, named VP, international technician. graming department, KUTV(TV) Salt Lake television sales. Stephen Brener, senior esti- City, to executive producer; Maggie Linton, Richard Vedder, media buyer /planner. Leo mator and location auditor, Columbia Pic- associate producer, Weeknight Alive, Mary- Burnett, Chicago, joins TeleRep there as ac- tures Television, Burbank, named Calif., di- land Public Television, Owings Mills, to field count executive. rector. budget/cost control. producer; Dan Newton, from KUTVITV), to as- Cynthia A. Lindsey, general sales manager, Charles Schreger, senior VP, film aquisi- sociate producer. KMST-TV Monterey. Calif., joins KSBW -TV Sa- tions, LBS Communications Inc., Los Ange- Richard B. DiPirro, from The SportsChannel, linas, Calif., in same capacity. les, joins Hal Roach Studios there as VP, pro- Woburn, Mass., and Jeff Jeandheur, from graming and aquisitions. R. Gary Pierone, VP and general manager. WEWS(TV) Cleveland, join WMTW-TV Poland KAPPITV) Yakima, Wash., joins KSFY-TV Dee Baker, executive in charge of production, Springs, Me., as directors. Sioux Falls, S.D., general sales manager. The William Carruthers Co., Los Angeles, Richard N. Yelen, production manager, joins MGM /UA Television there as VP, video- Appointments at WHIM -TV Harrisburg, Pa.: WNDU -TV South Bend, Ind., joins noncom- tape operations. Frank Ratermann, local and regional sales mercial KQED(TV) San Francisco, as cultural manager. WGHP -TV High Point. N.C., to gen- Elizabeth Rollins, assistant producer, Ameri- affairs and children's programing unit man- eral sales manager; Kathleen McLain, account can Top 40, ABC/Watermark, Los Angeles, ager. executive, WGAL -TV Lancaster, Pa., to local named producer. Dick and Ellen Stout, announcers, WBCS -AM- sales manager; Paul E. Waters Jr., from New John M. Rohrbach Jr., former general man- FM Milwaukee, join WISN(AM) Milwaukee as York Times Cable Television. Cherry Hill, ager, KsTS(TV) San Jose. Calif.. joins Catho- weekend announcers. N.J., and Benjamin Oldham, from WGHP -TV, lic Television Network, program distributor, to account executives. as president and general manager, bay area, Sheryl A. Sorrell, assistant to president and Menlo Park, Calif. treasurer, Prijatel Productions Inc., Dayton, Hattie Kauffman, weekend anchor. KING -TV News and Public Affairs Ohio, joins WDTN(TV) there as account execu- Seattle, joins ABC Entertainment as special tive. correspondent, Good Morning, America. Jon McCall, news director, KOSA -TV Odessa, Jill M. Trapp, from L.M. Berry Co., Roches- Kim Powers, director, development, Hart, Tex., joins WHIM-IV Harrisburg, Pa., in same ter, N.Y., joins WTENITVI Albany, N.Y., as Thomas & Berlin Productions, New York, capacity. Charlotte Asherman, public affairs account executive. producer, WSET-TV joins Scholastic Productions Inc. there as di- Lynchburg, Va., joins Bruce H. Pfeiffer, local sales manager, WAOW- rector, prime time series. WHIM -TV as public service director. TV Wausau, Wis.. joins WMTVITV) Madison, Effie Metroptilos, acting director, research, Joe Kolina, producer, 6 p.m. newscast, Wis., local sales manager. National Public Radio, Washington, named WBBM -TV Chicago, joins WFLD(TV) there as Brian A. Baumann, general sales manager, director, research. managing editor. WEZW(FM) Wauwatosa -Milwaukee, Wis., Earl Greenburg, producer, Columbia Pictures Peter Langlois, news director and station joins wvTVITVI Milwaukee as account execu- Entertainment, Los Angeles, joins Gaylord manager, KCRA -TV Sacramento, Calif., re- tive. signs after 20 Production Co. there as producer. Rands WI- years with station. Doug Cordier, from WCXI(AM) Detroit, and lens, pilot developer, Gaylord Production, Janice Casazza, freelance producer and di- Cheryl Green, from WXYT(AM)- WNTM(FM) named story editor. rector, joins NBC Sports, Los Angeles, as
Broadcasting May 18 1987 116 Pete Franklin, sports talk show host for WWWE(AM) Cleveland, was hospitalized at the Cleveland Clinic in critical condi- tion after suffering a heart attack on Tuesday, May 12. Franklin, who has The been with wWWE(AM) for 21 years, had recently signed to host a spoils talk Federal Communications show for wHN(AM) New York, starting July Bar Association 1. According to WHN, Franklin will join the station when he is able. and the Editors of Broadcasting Magazine present producer. National Football League games. Bob Sirkin, reporter, wsB-TVAtlanta, and for- mer correspondent, ABC News, London, joins KRON -TV San Francisco, as general as- The signment reporter. Carolyn LeCroy, freelance producer, joins WAVY-TV Portsmouth, Va., as weekend as- signment editor. Arthur Fennell, anchor and Broadcasting /Cable producer, WSAV -TV Savannah, Ga., joins WAVY-TV as noon news anchor. Frank Graff, general assignment reporter, WSET -TV Lynch- Interface burg, Va., joins WAVY -TV as Virginia Beach, Va., reporter. Eric Greene, anchor, WIFR -TV Freeport, Ill., The first in an annual series of seminars devoted adds duties as executive producer. to present and prospective issues of mass media regulation and policy Jim Sinkovitz, reporter and anchor, WHP -TV Harrisburg, Pa., joins WGAL -TV Lancaster, June 18 and 19, 1987 The Four Seasons Washington, D.C. Pa., as Harrisburg bureau chief. Gina Kurre, from New York Times Co.'s KFSM -TV Fort Smith, Ark., joins co -owned Featuring WREG -TV Memphis as reporter and weekend weather anchor. Susan Minner, former health reporter, WBIR -TV Knoxville, Tenn., joins Ernest E. Hollings, Chairman, Senate Commerce Committee o Dennis R. Patrick, Chairman, FCC WREG -TV as medical reporter. Alfred C. Sikes, Administrator, National Telecommunications and Information Administration FCC Commissioners James H. Quello, Mimi Weyforth Dawson and Patricia Diaz Dennis Steve Becker, reporter, KING -AM -FM Seattle, joins KREM -TV Spokane, Wash., as night re- and more than two dozer: leading industry- government experts porter. on broadcasticable law, regulation and business Doug Aronson, freelance producer, joins WTWS(TV) New London, Conn., as reporter. Sarah Gardner, anchor and reporter, wccM(AM) Lawrence, Mass., joins noncom- mercial WEVO(FM) Concord, N.H., in same THE BROADCASTING /CABLE INTERFACE capacity. June 18 and 19, 1987 The Four Seasons Hotel D Washington, D. C. Eugene Lisansky, reporter and anchor, won- AM-FM Grand Rapids, Mich., joins WFAS -AM- FM White Plains, N.Y., in same capacity. Registration Fee $425 (includes Thursday luncheon) $50 discount for FCBA members
Technology Name (please print) Michael A. Vitelli, VP, marketing, finance and administration, Sony Consumer Products Co., named VP, finance and administration, Company Sony Products Co. Sony's broadcast pro- ducts, professional audio and professional Address video divisions will report to him. Jack A. Mauck, from TVSC. Pittsburgh, joins State Zip The Video Tape Co., North Hollywood, Ca- City lif., post- production company, as VP, sales. Michael Sayovitz, VP, manufacturing, Spec- $ Check enclosed o Bill me Bill my firm tra Systems Manufacturing Inc., Burbank, manufactuer of video editing systems, Calif., To register using MASTERCARD. VISA or CHOICE credit cards. call Pat Vance, 202 -659 -2340 named president.
John P. Flynn, manager, broadcast technical MAIL TO training, NBC Inc., Los Angeles, named di- MAKE CHECK PAYABLE AND rector, broadcast technical training. FCBA Broadcasting Seminar, 1705 DeSales Street N.W., Washington, D. C. 20036 Joseph J. Torre Jr., treasurer and controller,
117 Cryodynamics Inc., New York, joins News - named honorary doctor, business administra- link, New York, satellite news feed service, tion. Bryant College, Smithfield. R.I., dur- as controller. ing commencement ceremony, May 23. Shelia Arrington Minetola, marketing repre- Steven A. Levy, counsel, Arent. Fox, Kintner, sentative. General Television Network, Oak Plotkin & Kahn, Washington law firm, joins Park. Mich., post -production facility, named Heron. Burchette. Ruckert & Rothwell there director, sales and marketing. as partner. Julian L. Shepard, assistant gener- al counsel, National Association of Broad- Dan Rau, from Crouse -Kimzey. New York. casters, Washington, joins Heron, Burchette, joins Modulation Sciences Inc. there as direc- Ruckert & Rothwell as associate. Levy and tor, sales. Shepard will both work in communications Sandra J. Hall, sales representative. Motorola department. Communications and Electronics, Schaum- George Becker, account executive. KDVR(TV) berg, Ill., joins United Video. Tulsa, Okla., Denver. joins Association of Independent satellite carrier, in same capacity. Television Stations as director. marketing. Richard C. Marriott, from Grinnell Corp., South. Dallas office. Lifetime achiever. Joseph Baudino (I), Providence, R.I., joins BASF Corp., Bed- former executive vice president, Wes- Paul Raymon, VP and general manager. ford, Mass., as retail product manager, video tinghouse Broadcasting, was named WAGA -TV Atlanta, to receive National Hu- products. the winner of the first "lifetime achieve- manitarian Award from National Jewish Cen- Paula L. Rothschild, national product man- ment" award by the Broadcast Pio- ter for Immunology and Respiratory Medi- ager, audiotext products. Mycro -Tek. Wich- neers, New York. Baudino joined Wes- cine. at reception in Atlanta on May 27. ita, Kan., video tinghouse in manufacturer of -display in- 1927 as an engineer at Martin Umansky, former general manager, formation systems for industry. KDKA(AM) Pittsburgh. broadcasting Other positions he KAKE -TV Wichita. Kan.. to be awarded hon- named manager, national sales. held during his career at Westinghouse orary doctor of letters, University of Missou- were chief engineer for KDKA and ri. Columbia. during university's commence- WBZ(AM) Boston, and general manager, ment, May 16. KDKA. Since his retirement in 1969, Bau- Promotion and PR dino has served as consultant to the Martin Boulton, associate counsel and solici- company Above, Edward E. Cramer, tor, United International Pictures. London. joins Motion Picture Association of America Paul Spindler, former executive VP, Manning chairman of the Broadcast Pioneers' ex- Inc., as deputy director, European and Afri- Selvage & Lee Public Relations, Los Ange- ecutive committee, presents Baudino can antipiracy operations. He will be based in les, joins GreyCom Public Relations as presi- with the award. London. dent, new Los Angeles division. Ralph (Toney) Brooks, president. Sandusky Donald H. Cady, director, client services. NW Broadcasting. Denver. named chairman. Ra- Ayer, Los Angeles. joins Doremus Porter No- Allied Fields dio Advertising Bureau's 1988 Managing velli, public relations firm. as senior VP, ad- to be held in Atlanta, Jan. ministration, Washington office. Sales Conference, Robert B. Pates, VP, 23 -26. 1988. Steve Haworth, Amanda Brown Olm- radio, Frank Boyle & stead, Atlanta public relations firm, joins Co., Greenwich, Dan Cates, Tuscaloosa. Ala., bureau chief. CNN there as director. public relations, suc- Conn.. media broker. WBRC -TV Birmingham, Ala., joins Alabama ceeding Judy Borza, resigned. named senior VR ra- Farm Bureau Federation as broadcast director. dio. Rosemary Keenan, press assistant. media re- lations, NBC Media Relations, New York, Robert D. Berger, from named publicist, entertainment publicity. Xerox Corp.. Denver. Deaths and Paul F. Carraz- Debra T. Nakatomi, manager, community af- zone, from Ameri- Jack London, 66. entertainment industry at- fairs, KcBS -TV Los Angeles. joins Buena Vis- Trust Co.. Cleveland, torney. died May 8 of cancer at Memorial ta Television there as manager, press and pub- join Cable Invest- Sloan- Kettering hospital. New York. London licity. Pates ments Inc., Engle- was founding partner of New York law firm. Spencer Levine, assistant director, communi- wood, Colo., investment banker. as VP's. Becker & London (now Becker. London. cations. National 4 -H Council. Chevy Chase, Kossow & Jaffe), established in 1957. Michael J. Hudak, VP. media research. Spot Md., joins The Johns Hopkins Medical Insti- Among firm's present clients is American Quotations and Data. New York. joins Niel- director, pub- Federation of Television and Radio Artists. tutions, Baltimore, as assistant sen Syndication Service there as marketing ra- London is survived by his wife. Charlotte, lic affairs, and director. Health Newsfeed, manager. national services. Susan A. Miller, son and three daughters. dio news .service. client service executive, Nielsen Station In- Mary Sue Maurer, manager. public relations. dex. Atlanta, named account executive. James A. Fitzgerald Jr., 57, former VP and Z Channel, Los Angeles. regional pay cable part owner, WLMS(AM) (now wcMx) Leomin- Susan Wilson Detwiler, assistant director, service, joins The Disney Channel. Burbank, ster, Mass.. died April 9 of complications programing and marketing, National Cable Calif., a manager, guides and listings. following spleen failure at Sibley Memorial Television Association, Washington, named hospital, Washington. During his broadcast Timothy Russi, communications coordinator. marketing director. Doris B. Indyke, director, career, Fitzgerald also served as general man- Hughes Television Network, New York, public relations and marketing. Children's ager at WEIMIAM) Fitchburg, Mass., and named assistant manager. communications Radio Theater, Washington, joins NCTA as WNBHIAM) New Bedford, Mass. In 1976, he services. Nancy Salas, communications coor- competition director. Stephen J. Schupak, left broadcasting to become executive direc- dinator, named senior communications coor- freelance producer, joins NCTA as events di- tor, Leukemia Society of America's Worches- dinator. rector, programing and marketing depart- ment. ter, Mass.. chapter. At time of his death, Fitz- Doris Constantinides, assistant, Senate Judi- gerald was serving as executive director, ciary Committee, Washington. joins Cosmo- Patricia A. Seaman, public affairs officer, Washington chapter. He is survived by son pulos, Crowley & Daly, Boston, as public Voice of America. Washington, joins Radio - and daughter. relations coordinator. Television News Directors Association there Eugene S. Foster, 69, professor emeritus. de- as manager. meetings and special events. Ginger Warder, former marketing and promo- partment of television and radio, Brooklyn tion director, WIOD(AM)- WGTR(FM) Miami, Robert M. Bennett, former president, Metro- College, died April 26 of heart failure in forms The Promotion Department, Tampa, media Television. and chairman and CEO, Rockaway. N.J. He is survived by his wife, Fla., public relations firm. New World Broadcasting, Los Angeles, to be Esther, son and daughter.
Broadcasting May 18 1987 118 ;laft -i stater]
Wendell Bailey: his next eight years at the company, Bailey rose from circuit design engineer to oper- NCTA's engineering ace ations manager to manager of planning and coordination. Bill McGowan, the driving The FCC surprised the National Cable Tele- force behind MCI, set the tone, Bailey says. vision Association last August by including "His philosophy was: 'if you do it wrong, we in its new must -carry rules a requirement can fix it, but if you don't do it, someone that cable operators make A/B switches a else will and we'll be second.' He gave a part of every new installation. But, a few very huge number of young people like my- weeks later, the NCTA launched a campaign self an incredible amount of autonomy and against the requirement, claiming it had "se- authority." vere technological, economic and practical Contacted by a headhunter in 1981, Bai- weaknesses." NCTA was eventually able to ley talked to NCTA and eventually surprised persuade the FCC to modify the require- himself by agreeing to take over the associ- ment, saving the cable industry millions of ation's science and technology department. dollars and as many hours of aggravation. He jokes that it was "Hollywood and glam- Wendell Bailey deserves an ample share our" that lured him to NCTA. But, in fact, he of the credit for the FCC's turnaround. says, he was "emotionally exhausted" from Working with NCTAs standing committee of his years at MCI. "We had come through a cable engineers, NCTA's 40- year-old vice lot of very tough wars and were entering into WENDELL HERL BAILEY JR-vice president, president of science and technology mus- an accelerating phase of growth," he says. National Cable tered the industry's technical and logistical science and technology, "My batteries needed recharging." Association, Washington; b. Sept. concerns about the requirement into coher- Television Bailey made the transition from engineer - St. Mary's College, St. ent, forceful arguments that helped carry the 9, 1946, Louisville, Ky.; businessman to engineer-advocate with no Mary's City, Md.,1964 -66, engineering day for cable. difficulty. He has never suppressed or dis- Prince George's Community College, Forensic engineering, for lack of a better studies; torted a fact to strengthen an argument, he Largo, Md.. associate of arts, business term, is just one of Bailey's jobs at NCTA. says, although there have "been discussions 1969; University of Maryland, He's also the point man on technical stan- administration, on how to put the best face on a fact." Park, Md., BS, business dards- setting activities affecting the indus- College Bailey works hand -in -hand with the engi- administration, 1980; communications try, the chief organizer of the technical ses- neering committee, which he describes as craftsman, Long Lines Department, AT&T, sions at the NCTA's annual convention, a "50 or 60 of the absolutely brightest people 1966 -1973; positions with MCI well -traveled spokesman for the industry I've met in my life who come here every Telecommunications Corp.: circuit engineer, and, he's proud to point out, operator of eight weeks for two days to work on the 1973 -74; senior engineer, circuit engineering NCTAs in -house cable system, which differs technical issues of the industry." 1974 -75; operations manager in one only in size and the department, Bailey sees the NCTA's work in setting from a traditional in Washington, of subscriber fees. charge of terminal operations technical standards as important as that in absence manager engineering, terminal According to NCTA President Jim Moo- 1975 -76; of influencing regulation, although it may not facilities, 1976 -1980; manager of planning and ney, Bailey fills at least one other valuable be appreciated as much. The engineering 1980 -1981; present position function around NCTA headquarters. "He is coordination, committee has worked four years on coming since April 1981; m. Denise Scott Kirby, Sept. a very effective translator of engineering and up with a special jack for cable converters to 16, 1967; children- Jennifer Leigh, 14. scientific concepts into terms comprehensi- be installed on the backs of television sets, ble to the intelligent layman," Mooney says. he said. "It may be another two or three "He fulfills that function internally and ex- of 34 and after a decade of practical work in years before that means anything, but even- ternally." the telephone business, was in business ad- tually it will mean something very important Bailey sees himself as a kind of Mr. Fix -it. ministration, not engineering. to this industry-the ability to be completely and cable friendly," "If I get my hands on things that are not Bailey began tinkering with radios as an and utterly cable ready of the working I tend to be able to get them work- adolescent, becoming a Ham radio operator he says. "That's something that most they ing again," he says. "I'm not sure what in me (his current call letters: KC3BU). After a public will never know about. Someday that some is attracted to that, but there is something couple of years as a science major at St. will have it, but they won't know very satisfying about it." Mary's College, in Maryland, he went to group spent four to six years making it hap- Bailey possesses a bit of the good of boy work for AT &Tas a "communications crafts- pen." charm, the result, perhaps, of his boyhood in man" for AT &T's long lines department - Bailey's principal avocation is aviation. Montgomery, Ala., or of living since then in essentially a repairman for AT &T's private The son of two World War II pilots (his fa- southern Prince George's county, one Wash- line customers. ther was in the Army Air Corps; his mother, ington suburb that has managed to retain In August 1973, MCI Communications' the Civil Air Patrol), Bailey has been ex- he some of its rural character. When time al- challenge of Ma Bell for a share of the long - posed to and fascinated by flying since license lows, he's happy to speak to this or that distance telecommunications market looked was a boy. He himself earned a pilot's Aviation group. And, he must be good at it, judging as if it were about to collapse under the regu- five years ago through the Federal is open by demand. He receives three or four re- latory and financial strain. Bailey's opinion Administration Flying Club, which his third year as quests a day, he says, and probably ends up at the time was that it would "probably go to the public. He is now in making more speeches than anyone else on broke and be out of business in six months." president of the club. vocation has the NCTA staff. In listing Bailey's attributes, Yet, Bailey turned down an offer to join Con- But Bailey's interest in his clearly enjoys Mooney includes "accomplished raconteur." trol Data Corp. to join MCI, figuring he'd not waned over the years. He Most of what Bailey knows about tele- learn more about telecommunications in six the challenges -and the prominence-of "I've been here communications comes not from textbooks, months there than he could anywhere else. life with a trade association. like I but from doing. Indeed, his bachelor of sci- Bailey was wrong about MCI's fate, but six years," he says, "but I swear it feels It never ence degree from the University of Mary- he was right about his ability to learn at the came in here a few weeks ago. land, which he received in 1980, at the age company. As MCI grew and prospered over seems to slow down."
Broadcasting May 18 1987 119 FCC has OK'd National Amusements' $3.4- billion buyout of Via- from Al Chubb for about $1.1 million and Chubb bought WWLD(AM) com International, which owns five TV and nine radio stations, from Comco for $300,000. Broker: Stan Raymond. cable systems in 58 communities, two pay cable networks- Showtime and The Movie Channel -and part of basic cable net- NAIPE International has restructured its production work, Lifetime, and which is handling syndication of The Cosby third annual conference in Nashville 18 -21) to Show. Viacom shareholders will vote June 3 on acquisition, (June eliminate exhibition of equip- which ment by manufacturers includes merger with National Amusements subsidiary, Arsenal of production equipment and to concentrate on workshops. Additionally, NATPE will jointly Holdings. FCC adopted staff recommendation for approval on May administer this 12 and on May 13 announced it had approved transaction year's conference with International Television Society. In state- and ment, denied petitions of Arch Communications Corp. and Wodlinger NATPE executive director Phil Corvo said reason for elimi- nation of Broadcasting of Texas Inc. Petitioners have 30 days from release exhibition space was because "manufacturers are look- of ing closer at bottom lines this year." text to seek reconsideration or to appeal in court. Meanwhile, in San Francisco, city supervisor Carol Ruth Silver issued statement o charging that "billion -dollar Viacom leveraged buyout will cause Representative Al Swift (D- Wash.), chairman of Subcommittee on San Francisco cable TV rates to go up-and popular local free Elections, plans to introduce this week campaign finance reform stations to get the axe from their cable channel positions." Via- legislation, which, among other things, would give candidates com, in statement responding to Silver's charges, said "there will break in advertising rates. Bill would repeal current lowest unit be no changes in Viacom's operations due to the merger.... prices rate provision in law and replace it with requirement that broad- will not rise because of the transaction, nor will its management casters offer candidates (those who accept bill's spending limits) change." Viacom also claims independent I®1-11C-TV San Francisco with rates "discounted 30% from the 'normal and usual' charge." has "engineered this controversy in an effort to force Viacom into Purpose of measure is to "reduce spiraling cost of running for guaranteeing that the station will hold its present cable position office, by encouraging candidates to accept overall spending lim- until the next century." its." It also limits amount of contributions from political action committees per election. National Association of Broadcasters will oppose NBC News correspondents, Maria Shriver and Boyd Matson, have advertising rate provision. NAB President Eddie Fritts said will been named co- anchors of NBC News's Sunday Today, which de- association raise question: "Why should they ]Congress] be treated more favorably than regular businessmen who buy buts Sep c . c , _o 9:30 a.m. (NYT). Garrick Utley (who will also adver- tising on our stations?" anchor Sunday editions of NBC Nightly News and report for Night - ly News during week) will be show's principal correspondent, with NBC NBC Sports commentator, Bill Macatee, as sports reporter, and Al News President Larry Grossman has written both Senate Roker, weatherman for WNBC -TV New York, as Sunday Today Commerce Committee Chairman Ernest Hollings (D -S.C.) and "weather reporter." House Commerce Committee Chairman John Dingell (D- Mich.) O seeking their support for proposal to exempt broadcasters from equal time requirements during coverage of 1988 races for Presi- Three Orlando, Fla., stations changed hands Friday for total of about dent and Vice President. Letters were received, but no response $3 million. WORL(AM) was sold by Metroplex Communications to has emerged. Grossman is scheduled to be in Washington this WORL Radio for $1.65 million. Metroplex, in turn bought WAJL(AM) week to speak at Center for National Policy luncheon May 18 on Top prices for the `Boss' Columbia/Embassy Television got sales of the syndicated rights to Who's the Boss off to a good start last week by closing a deal in New York with wwoR -ry for a price sources said was between $150,000 and $160,000 per week, and in Los Angeles with Walt Disney Studios, the proposed owner of xx-TV, for roughly $240,000 per week. Together the sales in the nation's first and second mar- kets come to roughly $600,000 per episode for the show. The New York price would come to $235,083 per episode (120 episodes are proposed for fall 1989) using a price of $155,000 per week, making it the second-highest price paid for a half-hour in that market. Who's the Boss is being sold for cash (with six- and -a- half minutes for stations) in deals that allow use of 910 telecasts (728 runs) over 234 weeks. The wwoR -Tv price for the full deal would come to $28,210,000. Boss's sale in Los Angeles for $240,000 per week, or $364,000 per Who's the Boss by Walt Disney was made on the assumption the episode, sets a new half-hour record in that market, topping the station purchase would be completed. "We don't anticipate that previous market record of $225,000 per week, or $327,600 per epi- the sale of the station won't go through," Frank said. Colum- sode, for Cosby to Chris-Craft/United TV's xcor(rV). The C/E mini- bia /Embassy Chairman Gary Lieberthal echoed those sentiments. mum expectation in Los Angeles was $150,000 per week, again Neither would speculate on what the two companies would do if paralleling Viacom's reserve price in that market for Cosby. the sale fell through. That Boss was purchased by the proposed buyer of xx-TV (pend- The selling of Boss by Columbia/Embassy has helped the syndi- ing FCC approval), and not its current owner, RKO General, could cator clear another property heretofore unsold in New York. C/E's present a problem if the station sale is not approved. In that case, Silver Spoons, cleared in roughly 80 other markets, was bought by Walt Disney would be left with a show and no station to run it on. wwoR -TV last week, with at starting price of $58,000 per episode. C/ At the time of the purchase of Cosby by RKO General for wwoR -TV E also offered Maude for $17,000 per episode, but found no takers in New York (formerly wok-Tv), the sale of the station was pending to New York. MCA Inc. MCA acted in an advisory capacity in buying the show, C/E will attempt to complete the third sale of Boss on Tuesday of given its intention to purchase the station, and also guaranteed the this week (May 19) in San Francisco, where the minimum expecta- purchase of the show. tion for the show is $80,000, the third market where a minimum Walt Disney Studios President Rich Frank said the purchase of expectation was the same as Viacom's reserve price for Cosby.
Broadcasting May 18 1987 120 On board at NAB. Newly elected members of the National Associ- and members of Radio Advertising Bureau's executive committee ation of Broadcasters radio and television boards (left photo) got a met in New York last Wednesday, and came to agreement "to dose of trade association business last week. They went to Wash- cooperate in a joint marketing campaign to raise the public's ington to attend the NAB's monthly executive committee session awareness of radio's role in their daily lives." in preparation for the association's annual summer joint board of The new board members (left photo, l -r): Cullie Tarleton, directors meeting, June 23 -26. The gathering also served as a WBTV(TV) Charlotte, N.C.; Thomas Kushak, WMAY(AM)- WNNS(FM) forum for candidates seeking seats on NAB 's executive committee Springfield, III.; Robert Pricer, WCLT(AM/Newark, Ohio; Robert Ñsh, (right photo). Federal Communications Corp., Providence , RI.; Gary Chapman, Among executive committee actions last week: Freedom Newspapers, Riverside, R.I.; David Hicks, Hicks Broad- Decided that NAB 's comments on the FCC's syndicated ex- casting Corp., Battle Creek, Mich.; Ramsey Elliott, KRCx(AM) Rose- clusivity proceeding should recommend a 50 -mile limit for program ville, Calif; D. Mitchell Self wiaY-AM -FM Sheffield, Ala.; Glenn exclusivity. And on territorial exclusivity. NAB will ask that it Wright, K7RO.7V Seattle; Donald Newberg, Radio Chattanooga, remain within the current 35 -mile restriction. As for the FCC's Chattanooga, and William Moll, Harte Hanks Broadcasting, San proceeding on network nonduplication rules, if NAB files, the ex- Antonio, Tex. ecutive committee called for elimination of the liberal policy grant- Pictured in the right photo (front row, 1-r): Robert Fox, KVEN(AM) ing waivers to cable systems and said it would seek protection for Ventura, Calif; Ray Lockart, KOGA -AM-FM Ogallala, Neb.; William network programs airing on the same day. The association, howev- Sanders, KICD -AM -FM Spencer, Iowa, and George Hyde, WOBA -AM-FM 1 McKee), Nationwide Communi- er, has yet to decide whether it will file. Under the terms of the Miami. Second row, -r: Benjamin must -carry agreement it struck with the cable industry, NAB relin- cations, Columbus, Ohio; Jerry Lyman, RKO Radio, New York, and quished any network nonduplication protection for affiliates. Wallace Jorgenson, Jefferson- Pilot, Charlotte, N.C. Announced it will file this week in opposition to a motion by Not pictured is Margo Cobb, wraz -TV Bangor, Me., who is run- Fox, cable television interests asking for a stay of the FCC's new must - ning for the television vice chairmanship. On the radio side, the radio vice chairmanship. Ly- carry rules (BROADCASTING, May 11). Hyde and Sanders are seeking com- Said it is videotaping 57 public service announcements on man, now the board's radio vice chairman, and Lockhart are the drug and alcohol abuse featuring congressional spouses. peting to be radio chairman. McKee! is running unopposed for vice chairman, Voted to hold no NAB meetings in Florida as long as a new television chairmanship. Jorgenson, the TV board Kizer state tax on advertising is in effect. despite a "strong desire" by was being challenged by TV board chairman, Peter of Federal some directors to hold NAB's 1989 winter board meeting there. Broadcasting. However, Kizer has decided to withdraw. He told com- Announced that more than 90 AM stations report adopting the BROADCASTING he'll have his hands full "trying to build this wLUC Mich., and NRSC standard to reduce interference and improve fidelity. pany." Federal just purchased -Tv Marquette, In other NAB news, radio members of NAB executive committee KTVO(TV) Kirksville, Mo., from Gillett. vice network coverage of 1988 elections. as financial analyst. He has also been GenCorp president since 1985. agreed last week to render advisory /ABC Florida State Supreme Court Investor relations departments at both CBS and Capital Cities
. ex- opinion on states new tax law, Inch would remove previous back as part of efforts to further trim corporate over - briefs are being cut emption of advertising nain F;orida's 5% sales tax. Legal affected are J. Garrett Blowers, vice president at CBS. briefs, June 8, with case head.'[hose opposing law are due May 29; supporting c investor questions at company will now be handled directly, have already begun attack to be argued June 22. Media interests it was said, by Fred Meyer, senior vice president and chief finan- on tax, with release last week of Wharton study-funded by Asso- Capital Cities, investor relations department contin- advertising associ- cial officer. At ciation of National Advertisers and other Joseph M. Fitzgerald, vice president, but will lose man- would reduce consumer ues under ations- concluding tax on advertising ager, Tony Herrling, who will leave at end of month. spending, resulting in minimum loss of 46,000 jobs and $2 billion by 1989. If media and advertising companies were to revenue NCTA convention in Las Vegas this week has lost Monday participa- leave state because of tax, losses could increase to 57,000 jobs and in House sched- Broadcast- tion of House members due to unexpected change $2.6 billion, study concluded. National Association of may still participate back from ule (unusual Monday voting). Some members ers has joined other media organizations in pulling roundtables. It's likely NCTA state. As part of its in Sunday's (May 17) public policy previous commitments to hold conventions in panels into one session featuring senators. Association of Broadcasters will reorganize Monday lobbying effort against tax, Florida breakfast scheduled Monday morning might also be to stations spots attacking tax. CablePAC (FAB) has distributed affected. o n presi- Pat A. Servodidio, president, RKO Television, has been named 20- minute closed circuit feed to affiliates last week in Effective CBS broadcast dent of RKO General, ;Absidiary GenCorp, Akron, Ohio. which network confirmed its backing of new Morning Program and Shane O'Neil who resigned. today (May 18), Servodidio succeeds pled for continued support of affiliates, citing need for time to build president of RKO Television. Servodidio will continue his duties as audience. Network cited apparent ratings rebound for show, RKO radio, bottling and Reporting to him will be presidents of which climbed back to 13 share two weeks ago, after plunging to RKO General. Servodi- hotel divisions and senior executive staff of record low 10 share in mid -April. Both NBC's Today and ABC's in 1966. He has also served dio joined RKO's national sales division Good Morning, America have shares hovering in low- to mid -20's. as general sales manager and vice president and general manager of WOR -Tv Secaucus, N.J. (now wwoa -Tv), and general manager, Budd Granoff will drop duties as president and chief operating WNAC -TV Boston (now wNev-TV), both former RKO stations. He has of Barris Industries, and will act as consultant to company been president, RKO Television since 1982. O'Neil, who has been officer through March 1, 1988, it was announced last week. president, RKO General since July 1983, joined company in 1970
Broadcasting May 18 1987 121 C O M M I T T E D T O T H E F I R S T A M E N D M E N T & T H E F I F T H E S T A T E (Hdlitoria1s o
Aid and comfort that quality shows would be granted time to cultivate an audi- ence. "If you give them something good. and you leave it there- The National Association of Broadcasters, which had been criti- ...they will find it," said Tinker. But Tinker was a realist; he cized for failing to take a leadership position on radio indecency conceded from the start that you can't always be good and (to use the code words the FCC has made fashionable for that popular." The price for programs like Hill Street, he indicated, subject) when there was that something might reasonably have would be other. more popular, shows that he. personally, "would been done before the commission acted to declare itself the inter- not hurry home to watch." preter of First broadcasters' Amendment rights, has now come Hill Street paid immediate critical dividends, receiving a re- down on the side of the angels -if by angels is meant those who cord 21 Emmy nominations in its first season, and collecting would rather no hear evil than stand up for an unpopular cause: awards for best actor, actress, supporting actor. writing, direct- free press and speech. ing. cinematography, film and sound editing. Despite the acco- The NAB's executive in committee, a historic wimping out, lades, the series seemed always to travel a rocky road to renewal, now holds itself that appalled any broadcaster might test the and its ratings were, on balance, only respectable. But NBC stuck limits of audience acceptance. Accordingly, and having kept its with it, for prestige, certainly, but also, one sensed, on principle. own counsel when it might have mattered, the NAB has chosen to While Hill Street's connection to the revived ratings and finan- play for the galleries by belatedly, fruitlessly, ineffectively and cial fortunes of the network is not as obviously causal as that of an transparently siding with the In FCC. so doing, it has joined the A -Team or Cosby (the latter having the distinction of being a commission in a dilemma that will confound both regulator and show that everyone hurried home to watch), its critical acclaim regulated for years to come. helped burnish NBC's image, and its survival embodied the bal- Perhaps we shouldn't have been surprised. This is the same anced programing philosophy that helped turn NBC around. Hill NAB that declared that fighting the fairness doctrine was politi- Street was not only quality programing. it was quality program cally infeasible, and thus unworthy of the association's lobbying decision making. That is a legacy worth preserving. resources, and has thrown in its lot with avowed regulationists to risk generations of federal government program intervention for marginal license renewal protection that all responsible broad- The color of money casters feel they deserve and many responsible broadcasters feel that, under the circumstances, they can live without. Producers, directors and a tew actors, whose motion pictures, Among those undercut by the NAB's errant missive is a group they would have us believe, were created to be hung on museum of Washington lawyers that had been preparing to appeal the walls and not, heaven forbid, to generate profits for their owners, FCC's ruling on the ground that it would occasion an ultimate in have raised a fuss over the tinting of some black and white works prior restraint: that given the vague and arbitrary nature of inde- by owners wishing to color coordinate them to the reigning video cency judgments the only advice they could give to broadcaster sensibilities of the day, and hence make some money on their clients is not to take any chances at all. (Counsel for Pacifica, one investments. Blasphemy, cry the directors. Hardly. of the accused broadcasters, appears undaunted by the NAB. It But, artists being artists. with a temperamental affection for put the FCC's feet to the fire last week by seeking a ruling on their works, their concern is probably understandable. even if whether the Molly Bloom soliloquy in James Joyce's redeem- their case appears from this vantage somewhat tenuous. This ingly socially valued "Ulysses" -which contains many of the vantage aside, the marketplace and the courts are venues suffi- words found offensive in the commission's order-may be broad- cient to decide whatever questions, legal or artistic. the new cast at U p.m. on June 16.) technology of colorization has raised. When wounded sensibili- In this case, the NAB and the FCC will find themselves keep- ties are appeased with congressional hearings and threats of legis- ing company farther and farther out on a longer and longer limb. lation made before a press conference by a presidential aspirant, It is a temptation to say they deserve each other. But the medium as they were on the Hill last week, it is time to raise the house deserves better. lights and return to the real world.
The end of the beginning of an era
Hill Street Blues, which ended itts six -plus -year network run last week, was something of an anomaly. Playing to consistently high praise and as consistently unspectacular ratings, the show was an immediate candidate for cancellation in a business where attract- ing viewers is, after all, the bottom line -especially at a network that, in early 1981, had a reputation for pulling shows that did not immediately deliver encouraging numbers. Yet the ax did not fall. The show's survival was accompanied by what might be called the era of patience in NBC programing. It was appropriate, then, that the chief architect of that network's ensuing renaissance was Grant Tinker, co- founder and head of MTM Enterprises, which created Hill Street. In July 1981, Tinker was handed the reins of the hobbling - network. his Under stylish direction -aided in large part by the Drawn for programing BROADCASTING by Jack Schmidt savvy of Brandon Tartikoff-a new tone was set. "When the owners said the new computerized cart machine With Hill Street as its standard, NBC sent a message to producers would cut the staff by 10 %, they meant it literally."
Broadcasting May 18 1987 122 XEROX
Even geniuses make mistakes.
Oh dear. Only four sentences into a letter home and that genius of geniuses, Leonardo da Vinci, has misused our brand name four times. He misused it in connection with a product that isn't ours (we don't make "rooms "); he used it as a noun in both the singular ( "the Xerox ") and plural ( "hundreds of Xeroxes") and as a verb ( "the other day, I Xeroxed "). To be charitable, Leonardo could be forgiven - four and a half centuries ofjet lag, understandable difficulties with our language and the excitement of finding a new idea. But we'd like other mortals to under- stand that the Xerox brand name is a registered trademark of Xerox Corporation and is properly used only to identify products of Xerox. As a brand name, Xerox should be used as a proper adjective followed by the noun describing the product, as in Xerox copier or Xerox printer.
So please use our name correctly. It doesn't take a lot of genius, just a little thought. %FR(E(R na vaEenvl it XEROX WWI* 4110
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