Does Social Connection Turn Good Deeds into Good Feelings? On the Value of Putting the 'Social' in Prosocial Spending The Harvard community has made this article openly available. Please share how this access benefits you. Your story matters Citation Aknin, Lara B., Elizabeth W. Dunn, Gillian M. Sandstrom, and Michael I. Norton. "Does Social Connection Turn Good Deeds into Good Feelings? On the Value of Putting the 'Social' in Prosocial Spending." International Journal of Happiness and Development 1, no. 2 (2013): 155–171. Published Version http://www.inderscience.com/info/inarticle.php?artid=55643 Citable link http://nrs.harvard.edu/urn-3:HUL.InstRepos:11148070 Terms of Use This article was downloaded from Harvard University’s DASH repository, and is made available under the terms and conditions applicable to Open Access Policy Articles, as set forth at http:// nrs.harvard.edu/urn-3:HUL.InstRepos:dash.current.terms-of- use#OAP Putting the “Social” in Prosocial Spending 1 Does Social Connection Turn Good Deeds into Good Feelings?: On the Value of Putting the "Social" in Prosocial Spending Lara B. Aknina, Elizabeth W. Dunnb, Gillian M. Sandstromb, & Michael I. Nortonc a Department of Psychology, Simon Fraser University, 8888 University Drive, Burnaby, British Columbia, V5A 1S6, email:
[email protected] b Psychology Department, University of British Columbia, 2136 West Mall, Vancouver, British Columbia, V6T 1Z4, emails:
[email protected],
[email protected] c Marketing Unit, Harvard Business School, Soldiers Field Road, Boston, Massachusetts, USA 02163, email:
[email protected] Putting the “Social” in Prosocial Spending 2 Abstract When are the emotional benefits of generous behavior most likely to emerge? In three studies, we demonstrate that the hedonic benefits of generous spending are most likely when spending promotes positive social connection.