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Most Complete Program Listings Published! MOST COMPLETE PROGRAM LISTINGS PUBLISHED! LEEK ENDING JULY 10, 1937 SEE BROADWAY'S BIGGEST NIGHT CLUB -IN PICTURES! Charles Winninger THE 14 GROUP WINNERS IN THE STAR OF STARS POLL! IN THIS ISSUE Week Ending July 10, 1937 M. L ANNENBERG Publisher CURTIS MITCHELL, Editorial Director Smash Features I Streamlined Shakespeare The bard lives on-in radio! by KEN W. PURDY 3 Tomorrow -We Die If we knew -what? 149D N' 14Manct by KATHERINE ALBERT 4 This Is the Life Story of Jack Benny (Conclusion) by JACK JAMISON 8 THE spectacle of our two major net- pitcher who ever threw a ball. Dizzy Personalities I works squabbling over the writings of Dean, though, is unquestionably the best Tiny Ruffner William Shakespeare is amusing to some who ever threw a fit. A Nice Guy Makes Good commentators. To them, it smacks of * * by KATI CUFF 10 Al Pearce childishness. To us, it smells more like a Have you heard the splendid program Go deep -sea fishing in the Pacific rousingly effective bit of press -agentry. conducted by Edgar Guest? It is named with him! 22 The National Broadcasting Company has men Durelle Alexander "It Can Be Done." It presents and -Singing Mermaid 26 presented the Bard's works over a period women who, by every measurement of of years and the total number of listeners success, were licked, but who pulled in I ` News ' and Comment - I could probably be accommodated in a their chins, notched up their belts, and But Plums and Prunes half -dozen telephone booths. now, battled their way to what they wanted. by EVANS PLUMVIER 12 with CBS snarling with rage and NBC Some stories that Mr. Guest might tell Inside Stuff panting with defiance, we find a nation of have happened right in the business of by MARTIN LEWIS 13 The Radio Week listeners turning eagerly to Monday night. broadcasting. For instance, WOR in New- The Latest Radio News 14 And why? Not because Shakespeare is ark, N. J., once allowed a blue -eyed, Music of the Masters blond singer to sing over the station's by CARLETON SMITH 15 Short Waves mike. They paid her nothing, and she by CHARLES A. MORRISON 18 asked nothing. "I'll give myself six told her months to get somewhere," she I P i ctöf:rá l" Features I were up and self. The six months almost We Salute Fourteen Winners! nothing had happened. In her own mind, Star of Stars Election Results 6 she was a failure She stopped in a hat RADIO GUIDE Tours -No. 1 The French Casino 19 Broadway. store on upper You Asked For Them -And "I'd like a job as a saleswoman," she Here They Are - said to the manager. Eight who are "tops" in radio! 24 "Have you any experience ?" Departments_, I "No, but I know a lot about music." I He took her name and address and sent Voice of the Listener 15 her along, promising to call her when RADIO GUIDE'S X -Word Puzzle lE there was an opening. Before he called. Log of American Stations 17 Short -Wave Programs 18 however, another man, who was listening Contests on the Air 43 to her sustaining broadcast, telephoned "I want you for my program," he said .;Programs :I "I'll pay you anything within reason I Sunday. July 4 27 became the suc- So the discouraged girl Monday, July 5 29 cessful girl. Her name is Margaret Speaks Tuesday. July 6 32 Wednesday, July 7 34 One of the great juggling acts of vaude- Thursday. July 8 37 9 39 and Arthur Friday. July ville's heyday was Bedini Saturday. July 10 42 They had a skinny stooge to whom they by Charles E. Rubino gave $35 a week-before they fired him Cover Portrait It has been a long time since anyone heard of Bedini and Arthur. The former Editorial Offices, stooge's name is Eddie Cantor. 551 Fifth Avenue, New York, N. Y. Turn to the motion -picture field. A legs was thrilled RADIO GpIDE (Trade Mark Registered U. S. Pat. Office) young actress with bad Volume VI. Number 38. Week ending July 10. 1937. Published by Regal Press. Inc. Issued weekly. to the quick at being cast as an extra in RADIO GUIDE, 731 Plymouth Court, Chicago, Illinois Entered as second class mutter at the Post Office, Chicago a picture which permitted her to rub el- Illinois, February 24, 1932, under Act of March 3, 1879 Copyright, 1937. by Regal Press, Inc. All rights reserved Babe Ruth: He's "at bat" twice weekly on the air when he Dorothy Gish in Circulation and Business Offices, 731 Plymouth Court bows with Lillian and Chicago, Illinois. Editorial Offices, 551 Fifth Avenue, steps to the mike for CBS on Wednesday and Friday nights New York, N. Y. M. L. Annenberg, Chairman of the "Way Down East." But one day David Board; Herbert Kramer, Executive Vice -President and General Manager; Cm1.ls Mitchell, Vice- President and Wark Griffith, who was the most famous Editorial Director; Ed Zoty. Circulation Manager. Ad vertising Offices: 551 Fifth Avenue, New York, N. Y.: but because these in the world, told her, "You Mills Building. San Francisco. California; Western Pariflr scheduled, certainly, movie -maker Building, Los Angeles. California, and 731 Plymouth manuscripts should I Court, Chicago, Illinois. Unsolicited rival broadcasts represent a good fight. will never photograph well, and advise be accompanied by stamped, self- addressed envelope for return- Ten cents per copy in the United States. Subscrip- you to give up the screen as a career." tion rates in the U. S. and possessions and countries of the Pan -American Postal Union: six months, $2.50; one Norma Shearer didn't give up, and year, $4.00. Subscriptim rates in foreign countries: six On a recent Babe Ruth program, it was But months. $5.00: one year $8.00. Remit by Postal money order, express money order, or check drawn to order of stated that Walter Johnson was the best today she is making screen history. RAUro GUIDE. Currency sert at subscriber's risk. Nb Radio Guide Week Ending July 10, 1937 2 STREAMLINED SHAKESPEARE BOYS AND GIRLS KNOW LITTLE OF THE BARD, BUT HIS AUDIENCE IS STILL THERE. NOW RADIO BRINGS IT GREAT SHAKESPEARIAN DRAMA! BY KEN W. PUR DY DIAL in any station on the NBC - series with "King Lear," on July 12. Blue Coast -to -Coast network at The National Broadcasting Company a certain hour on Monday eve- scored first -but an impartial view in- ning, July 5, and you'll hear Master dicates that when Columbia takes to Will Shakespeare's "Macbeth," played the air the battle will be just begin- by John Barrymore and a stellar sup- ning. Columbia's radio presentations of porting cast. the immortal Elizabethan dramas will Dial in any one of ninety -three Co- run for one hour -NBC's have been lumbia Broadcasting System stations cut to forty -five minutes. Columbia's at the established time on Monday, tentative list of players sounds like a July 12, and you'll hear another casting director's dream: William A. Shakespearian play, probably "King Brady, Tullulah Banlchead, Helen Lear," with Lionel Barrymore in the Menken, Sir Cedric Hardwick, Leslie title role! And thereafter, every Mon- Howard, Bette Davis, Edward G. Rob- day night for a month or more, you inson, Ruth Chatterton, Fredric March, can have your choice of two Shakes- Rosalind Russell, Burgess Meredith, pearian plays, both lavishly produced, Margaret Perry, Grace George! On the both starring America's greatest act- other hand, the National Broadcasting ors! Company has John Barrymore, long For Shakespeare has come to radio, recognized as one of the greatest Shakespeare's the reigning fashion Shakespearian interpreters of our time now, and between the two major net- -or of any time! On the other hand - works the Battle of the Bard is rag- we almost forgot! -Columbia has Lio- ing! nel Barrymore! It all started when Columbia an- Essential difference between the two nounced that beginning July 12, the plans of production lies in the fact greatest array of CBS that John Barrymore stations ever linked for will himself play the a sustaining feature leading roles in NBC's would present a series plays, with supporting of eight Shakespear- parts minimized in ian dramas, comedies length and importance, and tragedies alike, while Columbia will brought to the micro- rely on full casts. phone after months of "Streamlined Shake- intensive research and speare!" preparation, by casts That's what John that would approxi- Barrymore calls the mate a "Who's Who" specialized treatments of the modern stage, he has prepared for screen, and radio "Hamlet," "Richard world. And, in mak- III," "Macbeth," and ing the announcement, the rest of the dramas Columbia said that it he has chosen to play. was offering "the first "I call our new ser- major radio production ies `Streamlined Shak- of William Shakespeare's plays!" espeare' because, had that famous For the nabobs of NBC, that was dramatist lived today, he would be much too much! Spontaneous combus- subjected to a censorship more rigid tion fired the publicity department, than any confronting the leading play- dusty files were searched, and the ra- wrights of our time. dio world was informed that between "Shakespeare embodied a spirit that September 8, 1929, and April 23, 1937, was essentially that of the century the National Broadcasting Company in which we live today. And if had presented seventy programs of the Shakespeare in his grave could see best -known Shakespearian dramas.
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