ALTENEW front cover_ADS 05/06/2019 14:59 Page 1 £3.50 ISSUE 140 JUNE/JULY 2019 CraftBusinesswww.craftbusiness.com The leading trade title for the craft industry

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INTERVIEW SUSTAINABILITY BOOKS

Get ready Empowering What are to hear me women Martha’s Rohr through fashion top picks? P20 P23 P26 2 NEWS

Welcome

T Mark Hayhurst T @craftbiz T [email protected]

T Well the summer is fi nally here – at times! It was great to meet a lot of you at the Stationery Show London this year. It certainly was a great event and the Stationery Awards ceremony following the fi rst day was also a resounding success. In this issue, independent retail advisor Henri Davis, fresh from the Chameleon Art Products launches world’s fi rst Stationery Show London, takes a look at the hot trends in the stationery market and how they impact the crafting world. We also chat with Eco-dyer India Flint whose exhibition, colour blending fineliner pens on Kickstarter incomplete journeys, will be at The Festival of Quilts this summer, T Chameleon Fineliners, a great everyday pen Simply swap the tops of the pens and the ink about her life, art and sustainability. but one that also allows people to instantly blend infuses to allow for perfect blending between any Continuing on the sustainability theme, Nina Kovacevic, founder 2,3,4, or more colours, has launched on two colours. and creator of sustainable fashion label War & Drobe, talks about Kickstarter. Julia Benben, director of product development hosting her very fi rst sewing workshop at London Craft Week in The fi neliners are the latest product from a for Chameleon Art Products, said: “The world is full association with The Prince’s Trust. team that has successfully raised more than half a of brilliant blended colours, so it doesn’t make sense America’s much-loved lifestyle expert, Martha Stewart, also million dollars on Kickstarter by allowing people to to limit ourselves to writing in one colour. Chameleon reveals her top nine arts and crafts books. colour like no other. Fineliners can do everything a standard fi neliner can I hope you enjoy reading this issue of Craft Business! Chameleon Fineliners are set to change the and so much more as our dual ink system allows way people write, colour, doodle and draw. users to instantly blend brilliant colours. No other Chameleon Pens are the only patented, dual ink fi neliner can do this.” system that allows artists and writers to Chameleon Fineliners come in 48 unique, vibrant ON THE RECORD seamlessly blend colors, create gradients, depth, colours that can all be blended together to create dimension, highlights, shading and shadows. 1,128 different colour combinations. Each pen is Chameleon Fineliners use the same fi lled with water-based, washable, dry-safe ink that “I’ve always patented colour blending system as the original won’t bleed through most papers and won’t dry out found cross Chameleon products, yet the technology is when left uncapped for several days. Chameleon engineered to fi t into an elegant, ergonomically- Fineliners are available in packs of six, 12, 24, and stitch very designed fi neliner pen. 48 at up to 45 per cent off future retail prices. relaxing and satisfying.” Sequin Art appoints two new directors STEPHANIE ROHR T Sequin Art Limited, a toy purpose-built facility in Swaffham and crafts manufacturer every year and is a market leader based in Swaffham, for these unique crafts. Norfolk, has appointed Meryl said: “This is an Meryl Smith and Neil Clark exciting time for Sequin Art. We as two new directors. have recently launched our new Earlier this year, Sequin Art Meryl Smith and Neil Clark website and are now partnering wished a fond farewell to with ‘Toy Like Me’, an arts and director Stephen Ducker, who Sequin Art is a family-run play based not for profi t retired after an impressive 43 business in its second celebrating disability years within the company. generation. It was founded in representation in toys.” Sequin Art has promoted 1962 by Stuart Marcus and The appointments mark an Meryl, in-house solicitor and since then has developed into exciting new chapter for the new product development an accomplished business that Sequin Art business, which is manager, and Neil, previously exports Sequin Art products expanding their already strong What’s hot in stationery? general manager, as two new worldwide. product portfolio with two 08 Henri Davis looks at trends directors to lead the team and The company produces brand-new ranges aimed at a that will infl uence the craft sector drive growth. almost one million units in their younger target market. Amy Gunderson named yarn director at Jimmy Beans Wool T Jimmy Beans Wool, the market leading online chance to work with Amy over retailer of yarn, has recently hired Amy the years (through Universal Gunderson, a seasoned knit and crochet designer Yarn) and her creative mind is like to the new position of yarn director. no other, her designs are so special and unique. I Craft Ahoy! Her responsibility will be to strengthen the just know she is going to make an amazing addition Julie Peasgood talks about Jimmy Beans Wool yarn division by utilizing her to our team. We’re all so excited!” 28 vast experience in fi ber and design. As yarn director, Amy added: “Jimmy Beans has been on my her crafting workshops at sea Amy will have her hands in all things yarn, from radar ever since I started knitting about a decade curating and buying the varying fi bres, to designing ago. I’ve had the pleasure of crossing paths with exclusive knit and crochet patterns sold at Jimmy Laura numerous times over the years, and have Beans Wool retail and web stores. always been so inspired by her energy and endless Amy will report directly to CEO Laura Zander, ideas. I couldn’t possibly be more excited to join co-owner and founder of Jimmy Beans Wool and such a forward-thinking company and team!” will be based in Reno, NV. Amy is jumping headfi rst into her new role at Gunderson was most recently the creative Jimmy Beans Wool and will launch a collection of director at Universal Yarn based in Harrisburg, NC. curated kits featuring a variety of garments and She has independently published crochet and knit accessories for all skill levels to enjoy. She has designs for all of the major publications, and hand selected some of her own designs and paired occasionally self-publishes under her Ravelry store them with well-loved yarns from Universal, Magpie Join the #sewingrevolution! name - Get Off My Lawn Designs. Fibers, Malabrigo and many more. 30Jenniff er Taylor talks about Zander said: “Talk about hitting the jackpot! Jimmy Beans Wool continues to be a leader in getting the nation sewing

In this issue When Amy told me she was leaving Universal to the craft industry, recently acquiring Namaste and pursue freelance work, my next response was ‘What dellaQ, two beloved companies amongst knitters, do you think about moving to Reno?’. I have had the crocheters, and makers.

www.craftbusiness.com NEWS 3

Trendsetting stamps and dies for all occasions z Altenew has monthly releases of versatile stamps, dies and mask stencils. The adjacent graphic gives a brief glimpse of their June 2019 release designs. From elegant multi-layered floral stamps which can be stamped as is or colored with different mediums to unique frame dies, sentiment stamps for all occasions, and handy coordinating mask stencils - their innovative products are crafting must-haves. Altenew’s diverse product development team consistently awes the crafting community with each of their product releases. Known for spearheading the layering floral stamps phenomenon, Altenew has expanded its product categories and now offers metal dies, SILVINE SUPPORTS alcohol markers, watercolor pans, watercolor brush markers, MENTAL WELLBEING embellishments, and much more. WITH NEW SANE Altenew’s high-quality, clear photopolymer stamps, stencils, and PARTNERSHIP inks are manufactured in the United States and they are serving crafters in over 70 countries with trade partners in more than 30 z Sinclairs, manufacturers countries. of the iconic British brand Altenew has a dedicated business partner program and its team of paper stationery has developed creative tools (inspiration guides, instructional blogs, products Silvine, have video tutorials, etc) that help their trade partners market their will have access to their exclusive trade partner website and enjoy partnered with UK mental products to different localized markets. other exciting content. Altenew looks forward to an opportunity to health charity SANE. To learn more about how to become a trade partner, please support your customers with their trendsetting products and Sinclairs are committed email [email protected]. Once accepted as a trade partner, you beautiful project inspiration. to workplace wellbeing and raising awareness of the importance of mental health and wellbeing. While the anouncement was Royal Warrant granted to Hand & Lock made in tandem with z London-based embroidery atelier Hand & the last decade. This includes the company’s Since 2012 elaborate golden epaulettes, Mental Health Awareness Lock have been granted the honour of a Royal work on the uniforms of Her Majesty’s Body waist sashes, pouches, collars, cuffs and back Week (https://www. Warrant by Her Majesty Queen Elizabeth II. Guard of the Honourable Corps of Gentlemen skirts have been hand embroidered and mentalhealth.org.uk/ A Royal Warrant of Appointment is granted at Arms. Hand & Lock embroidery can be supplied to the palace. campaigns/mental-health- as a mark of recognition to people or companies witnessed first hand at ceremonial occasions The first Royal Warrants were issued in the awareness-week); they’re who have regularly supplied goods or services where these key members of the Royal 15th Century with one of the first recipients passionate about to HM The Queen, HRH The Duke of Edinburgh entourage are dressed in full regalia. being William Caxton the inventor of the supporting SANE’s or HRH The Prince of Wales or their households. printing press. Later, Queen Victoria messaging throughout the The prestigious embroidery house was popularised the practice issuing over 1,000 year. founded in 1767 and has supplied numerous Royal Warrants during her 54-year reign. Now Silvine, the iconic brand royal households over its long history. This new the Royal Warrant holders include companies in the British stationery royal warrant is the first the company has held as diverse as Burberry Clothing, Cadbury market, has vast reach, since M. Hand Ltd and S. Lock & Co merged in Chocolates and Jaguar Landrover. loyalty and trust. 2001. The previous warrant had been held by S. Hand & Lock have previously worked with Paul Howard (pictured), Lock Ltd for embroidery services for the senior the charity arm of the Royal Warrant Holders Director and Chairman of Royals. Association, raising funds for the Queen Sinclairs, said: “We’re proud Jessica Jane Pile (pictured), company Elizabeth Scholarship Trust (QEST). to support SANE with a director, said: “The staff of Hand & Lock are all For the embroidery house’s 250th partnership to delighted to have their craft recognised by Her anniversary 13 one-of-a-kind bags were communicate their vital Majesty the Queen. The specific project we embroidered in collaboration with top British messages and raise have been working on has been a source of and international designers. The bags were awareness of the great pride.” then auctioned in association with Sotheby’s importance of mental The new warrant recognises the work Hand with all the proceeds going to QEST, to support health with the help of our & Lock have done for the Royal household over the next generation of crafts men and women. brand. “Mental health awareness is so important and we’re committed to supporting our own team at Uni-ball tackles student stress with campaign Sinclairs. It was a logical z Uni-ball, one of the UK’s leading use ‘creativity as therapy’ to help in the present moment can provide well as academic pressures, this next step to look at ways to brands of writing instruments, is improve their mental health and immediate distraction from is a generation that tends to support the wider tackling the student stress crisis wellbeing. negative emotion, and instead spend more time plugged into community and this is why by launching ‘Creative Escapes’, The campaign aims to enhance balance and flow. technology, and less time we decided to partner with its new brand campaign. increase creativity through simple Working with some of the UK’s experiencing the real world. The SANE. We’re positive about The www.GoCreativeEscape. drawing or writing tutorials, and, finest creative writers and artists, Creative Escapes campaign the future of the co.uk microsite is now live, ultimately, lower stress levels. including Ella Johnston, Louise provides a perfect mix of online partnership and raising providing students the tools to Focussing on simplistic creativity Allen and Scott Walker, the content to deliver engagement awareness for the charity in microsite features an extensive and consumer awareness, as well the coming years.” number of video tutorials and as the inspiration and resources Marjorie Wallace, Chief easy to follow, quick creative to promote offline creativity and Executive of SANE, said: exercises for all capabilities. emotional balance. “We welcome the Creative Escapes is initially a Paul Smith, director of sales opportunity to partner with six-month focussed campaign and marketing at Mitsubishi an organisation that shares that will be promoted via the Pencil Co UK Ltd, said: “Creativity our mission of raising brand’s extensive social media is a form of mindfulness that awareness of mental illness channels, incorporating multi- offers a welcome escape from too and supporting people and platform advertising, Facebook much screen time. It is also the families affected by it.” Live, Facebook and Instagram ideal antidote to relieve the Silvine hope to reach stories, as well as gamification, pressures associated with the thousands of people competitions, and targeted exams season. nationally with key influencer centric collaborations. “Communicating this messages on mental health The student mental health important message with our target awareness, mindfulness crisis is bigger than we may demographic of students is the and helpful tips during imagine. One study suggests that perfect way to encourage them to times of stress; such as 49 per cent of students feel enhance their emotional wellbeing, increased office workloads, stressed out on a daily basis. educate about Uni-ball’s vast deadline pressures, revision There are various factors that product range and benefits, and and exams. contribute to this problem – as ultimately, deliver increased sales.”

www.craftbusiness.com 4 NEWS

UK stationery industry chases new wonders with increasing global exports TRIED & TESTED T Recent statistics show that global demand for UK stationery NEW FIMO LEATHER-EFFECT is high as exports of British- FROM STAEDTLER made notebooks alone Brand new from STAEDTLER increased by 20.6 per cent to is FIMO leather-effect, a £23.62m in 2018. ground breaking extension One stationery company to its popular range of riding the wave of this burgeoning polymer modelling clays. overseas interest in high quality UK products is Cheshire-based Opening up a whole new world Chase and Wonder, an of crafting opportunities, FIMO independent stationery, home leather-effect mimics the look fragrance and gift brand. and texture of real leather Founded in 2010 by husband but, crucially, remains fl exible and wife designers David and emporiums including Liberty of “DIT provided a number of and elastic after hardening so Faye Aspinall, the company London, Fortnum and Mason, really useful resources for us, and it can be cut, sewn, braided, produces its range of gifts and Harrods and John Lewis, I would certainly recommend pierced and embossed. accessories from a converted international interest in Chase their services to other businesses Available in 12 inspirational cowshed in the heart of rural and Wonder’s stationary has looking to explore opportunities shades, it can be worked in the same way as leather or other England. gone from strength to strength to export. textiles giving amazing design scope and versatility. The company fi rst with exporting now accounting “The best thing is that their Tapping into the current trend for crafting, this exciting new approached the Department for for 45 per cent of the business’ advice and expertise comes free craft medium will present existing FIMO enthusiasts and fi rst- International Trade (DIT) for turnover. of cost for the most part, and their time users with a vast range of new modelling possibilities for support in 2014, and through an David Aspinall, Co-founder at international trade advisers are creative decorations, on-trend accessories and unique jewellery. introduction made by the DIT Chase and Wonder said: “Our genuinely invested in making sure For more information about STAEDTLER’s range please see team in Italy, secured an initial products are full of British you succeed. www.staedtler.com/FIMOleather-effect contract worth around £8,000 for personality so exporting seemed “If we can export successfully, one of the country’s largest like a logical step. It’s a big world so can other independent UK department stores. out there, full of great companies.” CORINNE BRADD, CRAFT DESIGNER, SAID: “I’ve been playing Since this initial contact and opportunities and overseas sales Natalie Bain, DIT’s Head of around with FIMO for years and its versatility has never ceased having supplied its products to have really helped us to grow as a Northern Powerhouse, said: “It’s to keep me inspired. Whether making models, jewellery, some of the world’s fi nest company. always rewarding to see a decorative elements or embellishments I’ve been able to company like Chase and Wonder transform the surface of this polymer clay into a multitude of successfully exporting to every different and very convincing faux fi nishes. The one thing that continent in the world after has always held me back is the lack of fl exibility. I don’t know coming to us for advice and how they’ve done it but FIMO leather-effect is a game changer. STOCK SHOT support fi ve years ago. It’s available in the standard block size we’ve come to love in “This serves as a perfect 12 great shades ranging from authentic hide colours to pop art example of how a small brights. It can be rolled, caned, cut and moulded in the same way independent business can fi nd as traditional FIMO Soft but without the need to precondition. New Moomin x success in vibrant new markets, Its baking temperature is slightly higher and it’s best to leave and it’s the passion of individuals it to cool completely before you continue to create with it. Novita patternbook like David and Faye that enables The most exciting thing about FIMO leather-effect is the way its British brands to fl ourish overseas. surface magically settles in a kind of soft dimple that really looks “I have every confi dence that like skin. Texture sheets have been around to get a leather effect available now a bright future awaits UK-made but this is something much subtler. Its strength is also pretty T Established in 1928, Novita is a Finnish family business that craft and stationery producers, impressive. Try as I might I couldn’t snap a thin, baked band of is now the largest manufacturer of hand knitting yarns in the and I encourage more British leather effect by pulling each end or by folding it over on itself. Nordic countries. companies to consider exporting.” It’s cut-able, sew-able, punch-able and genuinely believable!” In early 2019 Novita launched a long-awaited, delightful yarn collection inspired by the world of Moomins. The Moomin x Novita collection consists of three DK weight yarns, in a variety of colours inspired by Tove Jansson’s classic Moomin books and illustrations. Thanks to their soft texture the Paper florist blossoms at business yarn is suitable a wide range of adult knitwear, children’s clothes and accessories. awards ceremony T Paper fl orist ArloArts won the Best New Business Award at the SME Luton & Bedfordshire Business Awards 2019, hosted at the Bedford Corn Exchange. The award is the culmination of a successful fi rst year in business, which has seen ArloArts grow from a home- based business to opening a dedicated shop in The Arcade in Bedford town centre. The SME Best New Business Becky Ives (MC), Arlene Rust (ArloArts) and Joanne Bird Award is focused on businesses (Allen Day) on stage at the SME Luton & Bedfordshire established within the last two Business Awards 2019, the Bedford Corn Exchange, Bedford. years that demonstrate a high degree of entrepreneurship and seen before. It’s a unique in High Street decline, so it’s vision for the future. Winning the business offering something fantastic to be recognised for regional award puts ArloArts different. I’m delighted to see a doing so by the SME Awards.” directly into prestigious national fresh new independent business ArloArts is a paper fl orist To inspire people knitting with the Moomin x Novita yarns, fi nals, to be held at Wembley doing so well, and I wish ArloArts specialising in creating bespoke Novita have created charming and Moominous knitting Stadium in December. every success for the future.” handcrafted paper fl owers and patterns, which are gathered into three unique Moomin x Novita Joanne Bird judged the Best On receiving the award, displays. As well as paper pattern books. The fi rst bookazine was released at the New Business category on behalf ArloArts owner Arlene Rust said: fl owers, ArloArts also provides beginning of the year, and the second English publication of the of award sponsors and “I’m absolutely fl abbergasted, paper fl ower making workshops series, “Moominvalley’s favourite knits” will be in stores now. recruitment experts Allen Day. amazed, so excited and proud. for the public and stocks a wide www.novitaknits.com Joanne commented: “ArloArts Independent businesses like range of specialist craft supplies stood out as something I’ve never mine are helping buck the trend and gifts.

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T Unique fl ock sheets will Double-sided Deco Foil transfer to Deco Foil gel Foam Adhesives Sheets and foam adhesives, but add subtle dimension and may also be used like paper, unique texture to projects making them universally when used with either Flock compatible with stencils, or Foil Transfer Sheets, no embossing folders, dies, heat required, £4.73 plus cutting machines and stamps. VAT and measure 15.2cm x Deco Foil Flock Transfer 30.4cm. See a demonstration Sheets are available in eight at thermoweb.com/fl ock colours, four sheets of the same colour per package, £4.73 plus VAT and measure 15.2cm x 30.4cm. Deco Foil Transfer Gel adds dimension to projects when used with stencils and either Flock or Foil Transfer Sheets and a hot laminator, £7.09 plus VAT and measures 118ml. The Deco Foil Stencil Pal wide-width applicator ensures fast, even coverage when using stencils with any THERMOWEB 1.2_ADS 03/06/2019 15:58 Page 1 gel medium, including Deco Foil Transfer Gel, £3.94 plus VAT and measures 9.5cm x 13.2cm.

www.craftbusiness.com 6 NEWS

Craft Buddy announces the second NEW BERNAT edition of its Trade Open Days T Craft Buddy Ltd, designer and manufacturer BLANKET OMBRE of quality, art, craft and hobby products, T Creative World of Crafts is opening its doors and inviting trade (CWOC) is pleased to announce customers, existing and new, to trade the arrival of a stunning new open days on Friday, June 28, Saturday, yarn to add to the immensely June 29, and Monday, July 1. popular Bernat portfolio. Visitors to the events, which will take Bernat Blanket Ombre makes place at the company’s Buckinghamshire a bold statement. It’s the same headquarters, will gain exclusive viewings cosy chenille-style yarn of the stunning new collections of Crystal consumers love from market Art, Pretty Gets Gritty Mixed Media, Craft leading Bernat Blanket, in Buddy Signature and more, as well as eye-catching graduated shades previews of exciting new Christmas lines. to create beautiful multi-tonal Not only presenting new products, the home décor projects. Craft Buddy expert team will be on hand This blending of colours, one to demonstrate the wide portfolio of craft into the next, introduces a new collections and attendees will have the chance to dimension for projects. The super try out all the new products, and can have a go chunky weight stitches up at Crystal Art, Die Cutting, Stamping and more. quickly, making it a perfect Free workshops with a team of choice for afghans, blankets, experienced and professional crafters, will pillows and poufs. Available in a also be on offer, to allow customers to really spanning a range of price points, which will be wide range of ombre shades this get a feel for the new ranges and see fi rst- sure-fi re hits with toy and craft retailers alike.” 100 per cent polyester fibre is hand what makes the brands resonate so Spaces are sure to book up quickly so to conveniently machine washable and we are constantly innovating stronger with a wide consumer base. reserve your place at one of the open days, and dryable too. The yarn comes and ensuring we are front of The open days will run from 11am please [email protected], stating in 300g balls and there is 201m mind with consumers with an - 4pm and lunch and refreshments will your preferred attendance date, the names on each ball along with free ongoing national advertising be served throughout the day. of the persons attending (maximum of three pattern support to entice your campaign across all the leading Gary Wadhwani, co-director at Craft Buddy per company) and your company details. customers with delectable knitting and crochet titles to Ltd, said: “We look forward to welcoming existing For more information about the extensive projects. further grow the brands.” and potential customers to our headquarters portfolio of ranges, merchandising solutions and LAVINIA STAMPSStephen 1.2_ADS McAllister, 03/06/2019 Sales 15:57 Page0116 1 271 3131 to showcase our amazing new ranges planned support for demonstration days in your store – Director CWOC, said: “Bernat is [email protected] for the second half of 2019. As well as winning please contact one of our world leading yarns www.cwoc.co.uk product formats and fi rm favourites, we have [email protected] some great Christmas lines ready to launch, or visit craftbuddyltd.co.uk

www.craftbusiness.com TRENDS 7

Creativity is alive and well Home is where the (he)art is – The Creativeworld Trends for 2019

T Creativeworld 2019 has T SUSTAINABILITY IS be lovingly embellished with a for shimmering colour tones. T COLOURS WERE A BIG proved, once again, that ALSO REFLECTED IN little message, to be given as They develop their effect to ISSUE AT THE CREATIVE creativity is alive and well. SOME OF THE MOST a gift or used in the home. the full on a dark background, IMPULSE AWARDS 2019 People, be they young or POPULAR MOTIFS And another form of shifting from purple hues to The winners of the 2019 Creative old, want to be creative in Nature and sustainability play an calligraphy has established itself shades of green and blue, Impulse Award showed just how order to give themselves important role: this includes, for alongside hand-lettering: street depending on the way the important colours are. It was and others pleasure. They instance, simple-to-use colouring art is a topic that everyone is light falls. New additions ‘myboshi favourite colours’ that create their own homes as a materials made from natural currently talking about and, for include subdued earthy tones won the award in the ‘Product personalised haven in which colourants, sustainably produced some time now, has no longer as well – from ochre, sepia of the Year’ category. With to withdraw or to meet friends products, such as papier been merely reserved for the and terracotta to moss green, them, dyeing wool with natural for a few hours of relaxation mâché moulded from recycled younger generation. This trendy which creates warmth and dyes becomes child’s play. or happy celebration. newspapers, palettes from ‘architecture in letters’ has a natural feel, reminiscent, And anyone who would like In the quest for things to waterproof cardboard and eco- made its way from the street when used for drawing, of the to create their own colours to make homes unique, stylish certifi ed highlighter pens. Fitting into the living room. Acrylic old masters. Delicate pastel paint with can do so with the and warm, the trade visitors in with this is another motif to markers and water brush pens shades continue to enjoy ‘Kremer pigment recipe book”, to Creativeworld, at the end of be found amongst the trends – are, then, just as much of a popularity. They are used, the 2019 winner in the ‘Creative January, discovered both new the monstera plant (also known self-evident part of the graffi ti for instance, to personalise Book of the Year’ category. materials and new techniques. as the window-leaf plant). The trend as are spray paints in all accessories in the home, often The 37 recipes from pigment One thriving trend is for plant’s striking silhouette recurs colours, from classic shades happily combined with neon specialists Kremer offer an craftwork involving yarns and as a motif for textile prints, on to neon colours and metallic or copper accents. And they opportunity to make up paints fabrics. For creative designs stickers and stamps or on sew-on paints with a mirrored effect. are high on the list, too, when it in a sustainable way and to suit using textiles, the trade fair’s appliques. In combination with comes to chalk-based paints to your own individual requirements. national and international other green plants and cacti, the T ACRYLIC POURING decorate windows and tables. The next Creativeworld will exhibitors had a whole raft of monstera leaf brings a breath of LENDS COLOURS A VOICE The pantone colour for 2019 be held from 25 to 28 new and innovative techniques, nature into any and every home. Acrylic pouring is a colourful is Living Coral (16 – 1546). January 2020. as well as some traditional affair too. We are talking here of ones: screen printing, punch- T PERSONALISATION the currently most popular form needle embroidery, macramé IS A TOP THEME of acrylic pouring technique, that and wall decoration using thick The trend for personalisation of mixing acrylic paints in a pot yarn. Moreover, you can happily is particularly strong. As ever, with another medium and then add pompoms and tassels to handlettering remains the number pouring it over a surface, creating decorate this kind of thing. one creative technique: written endless possibilities for an Fimo, for example, is sewn on paper and porcelain with interplay of colour. The resulting with large stitches into pen brushes and crayons, on glass marbled effect is reminiscent and pencil holders and various with chalk paints, or created with of pop art on the one hand and accessories. Linoleum, which drawing-gum masking markers mineral stone on the other. many people remember as a on water-colour paintings. hard and not easily worked Particularly popular, too, is the T THE COLOURS FOR material, can now be cut use of handy little soldering irons 2019: SHIMMERING, as easily as an eraser and to add personalised decoration EARTHY AND NEON used as a printing pattern for to wood and leather. There is From water colours to fabrics, T-shirts and bags. hardly anything that cannot decorative paints, the trend is

www.craftbusiness.com 8 STATIONERY

Trends that will influence the craft sector Independent retail advisor Henri Davis takes a look at what’s hot in the stationery market

T The links between stationery will pass so we need to be rhythm and craft are always strong aware of these infl uences as and because so many crafting they start to fi lter through. balance activities use mediums and They identifi ed four trends in their lifestyles in order to materials that are core to the Game Changer, The Traveller, cope with the complexities of stationery sector too, this year Fellowship and Satori each with modern life and the distractions is no exception with dominant colour palettes, moods of the on line world’. Castelli’s calligraphy, journaling and and themes. Their displays only Shibori range was identifi ed as colouring all being very use products being offered at the fi tting well with this as were the popular. show, so that in itself highlights calming pastel shades available The London Stationery Show just how much on trend product in all product formats from pens is an effective launch pad for is available at the show. and journals through to craft kits. new products and this year there Not only that but visitors to Journaling is going from were loads, here are some of the the show can sign up for a Trend strength to strength and there great products and ideas I saw. Tour which allows smaller groups were a lot of new products Scarlet Opus, the trend to get a much more detailed available to help you get creative forecasting agency, created a insight into the trends and to be in recording your thoughts, really inspirational Trend Hub able to ask questions that relate ideas, plans and goals. Be they in the centre of the main show to their business; a great return notebooks with captioned area and this was a great way for a small investment of time!! pages to guide you through like to get an understanding of the The show was a riot of colour the fabulous products from trends that will be infl uencing refl ecting the trends mentioned Kikki K, now available for all how we will be feeling and above including the deep blues retailers to stock, gorgeous what we will be buying in 2020. and reds linking to the Japanese looking notebooks that you This may seem a way away Satori trend which ‘encourages can personalise as you choose One product that really and substance’ and because but we know how quickly time consumers to fi nd a natural like the Castelli Wabi Sabi impressed me was the of the range of 40 colours design, which is a particular Chameleon fi ne liners which available there are colours for favourite of mine with its strong blend colours using its dual every mood. But you don’t have colours and eye-catching use ink system, where there is ink to buy all 40 as there are sets of gold blocking or the multi- in the cap and the pen. The of fi ves and tens refl ecting award winning range from team demonstrated how you specifi c colour palettes too. LEUCHTTURM1917 which can instantly blend colours by Journaling has led to an celebrates the geometry of switching the cap on to the top increased interest in modern design and 100 years of Bauhaus of another pen and leaving it for lettering and calligraphy and with the “Everything starts a few seconds so the vibrant Manuscript Pen Company has from a dot” centenary edition colours blend. So with a range a really broad range which described as ‘primal, primary of 48 colours the variety of has a pen for most needs and pure writing pleasure’ it blended colour options that including their Callicreative is a real style statement. can be created is staggering. Switch Tips Range - a complete Journaling involves words Another standout product set offering a brush tip, a fi ne and visuals, be they icons or art was the new EMOTT fi ne liners liner and two italic nibs that pieces, and there is a fantastic from uniball which are a great can be used in one single pen, selection of pen, pencil and looking product, presented making it the perfect solution paint products to use and in eye-catching packaging for creatives of all disciplines the artwork being produced described as ‘grown up fi ne line and then there are the recently in journals is amazing. colour pens that combine style added oblique Calligraphy Set

www.craftbusiness.com STATIONERY 9

and a more comprehensive Modern Calligraphy Set. These sets are ideal for experts and beginners alike and a new pack FACTBOX of Duotip Brush Markers in ten great modern calligraphy Henri Davis Independent Retail Advisor colours completes the set! As I write this article it is Mental Health Awareness Week As an independent retail advisor to businesses in the cards, which is helping to increase our gifts, stationery and heritage industries, I combine 35 years of awareness of mental health retail experience with my knowledge of trends and consumer issues, encouraging people motivation to analyse markets and identify new opportunities. talk about it and ways we can I have worked at Habitat, Next, WH Smith and the National manage stress and anxiety Trust and I now work with many small and medium-sized including how important it businesses, including multi-site retailers, visitor attractions is to keep a good work/life and national and international manufacturers and suppliers. balance. Learning new skills I am the fi rst retailer Deputy Chairman of the Giftware and creative ways to spend Association. For more information, visit www.henridavis.co.uk. our time when we are not at work can be a really effective emotional outlet and a few years ago this led to a huge increase Mobile kit too, which produces give a really rich set of additional shine on the paper and the new can be bought as single blocks in colouring for adults which a great fi nished product. tones that can be achieved by accessories which are really eye- or a pack of 12 smaller blocks continues to be popular today. Derwent’s Inktense range blending and mixing them. catching will be available shortly. for those who want to enjoy its Frighteningly we are of pencils and blocks is proving For those who want to treat If you like modelling products design scope and versatility; beginning to realise that very popular and they have themselves to something really Staedtler’s latest edition to I thought it was amazing! some children need a digital added a second Inktense Paint special Derwent’s newly restyled the Fimo family Fimo leather- There are so many great new detox too, as many of them Pan Set with 12 new colours. metallic pencils are now highly effect opens up a whole new products being launched that resort to phones and ipads for When the fi rst set launched last metallic and blend beautifully to world of crafting opportunities. whatever the retail sales trends entertainment a lot of the time. year they found it appealed to create vivid and striking metallic It mimics the look and texture from the British Retail Consortium Manuscript Pen Company, known a whole new demographic of effects, particularly on dark paper. of real leather but, crucially, suggest, manufacturers of for their calligraphy ranges were artists because of the products The new-improved and extended remains fl exible and elastic after craft and stationery lines still exhibiting their new children’s painterly qualities, its versatility range of 20 metallic colours are hardening so it can be cut, sewn, have the confi dence to spend colouring range Lionheart. and the portability of the set, so a non-soluble formula which braided, pierced and embossed. time and money developing Reassuringly, the research they the addition of 12 colours will makes the colour shimmer and It is available in 12 colours which innovative products. This did when developing this range fi lls me with excitement as it suggested that younger children “Whilst the interest in colouring continues gives us great new products do like using pencils if given to offer our customers. So let the opportunity. So they have to grow other areas of creative interest are us make sure that we stock developed an early learners it and take this opportunity to writing and colouring range of ten emerging too.” drive our sales this year!! fun and exciting characters who aid a child’s creative development aimed at encouraging children to write and draw with exciting and stimulating products. The range is supported by a selection of writing instruments and a range of activity books to assist children’s development from their early years up to nine years old. Whilst the interest in colouring continues to grow other areas of creative interest are emerging too. Beginners are using demonstrations on You Tube to learn new skills, and kits of components with instructions are a great way to get started too. I found some great kits at the show and enjoyed having a go with the West Design’s Marabu Screen Printing Kit, which made creating a design on a t-shirt so easy and, with a bit more time, I would have loved to have tried the Simply Make Weather

www.craftbusiness.com 10 ADVERTISEMENT

‘Buzzy’ London Stationery Show lifts the mood

T This year’s Stationery Show, that attract new customers This year’s crop of eight which ran in London’s Business and maintain their interest. LaunchPad winners also Design Centre (30 April and This year’s visitors included managed to take home a 1 May) enjoyed a stimulating Tottenham Hotspur Football product category win when and positive two days. Club, Tesco, Paperchase, The Makers Cabinet won the The show brings together White Company, ASOS, Cass ‘Desk Accessories’ with the UK’s key stationery Art, Ryman, Waterstones, its Høvel pencil planer. suppliers, brands and retailers Scribbler, TJX Europe, Hochanda, As in previous years, the and infl uencers to enjoy two Anthropologie, John Lewis Supplier Stationery Award stationery focused days. Partnership, Foyles, the Winners took centre stage Barry Heath, of Tallon British Library, B&M Retail, in the show’s New Product International, said: “I can happily WHSmith, Offi ce Club, Clintons, Showcase which greets visitors say it was the buzziest show yet.” Accessorize, Fortnum & Mason, as they enter the show. This Nikki Devine of long- Jojo Maman Bebe, National year, with the support of AT standing exhibitors, Studio Gallery, Spicers and Colemans. Cross, which sponsored the Pens, which also won the In addition, it also attracted Retailer categories, and GO ‘Everyday Writing Instruments’ a great range of independent gift Stationery, which sponsored with their new ‘Frosted’ Kaweco shops and specialist stationers the new Designer category, the Sport Series pen, said: “Thanks such as Calliope Gifts, Jane Stationery Awards were given for another great show - our Armour Trading, the Retailer their own website and opened up best year yet I think!” Stationery Award-winning to the whole industry to enter. The Stationery Trends Hub Scriptum Fine Stationery, London “It’s important the Stationery was a huge hit with visitors Graphic Centre, Colemans of Awards are representative of and exhibitors alike. The team Towcester, Jarrold & Sons, what’s new in the market and of trend forecasters at Scarlet Mantons Cards, Morgan’s help to set benchmarks in Opus research and devise Stationery, Pen to Paper, performance and good practice the display, offer Trend Tours Pencil Me In and not forgetting that others can aspire to and of the show and run trend Marple Stationery Supplies, aim to beat!” said Awards co- presentations for visitors. which spearheaded this year’s ordinator Vanessa Fortnam. They were kept busy for #StationeryShopSaturday “Being able to display the Awards both days sharing information campaign as part of National entries at the stationery sector’s requests to ensure that those mix of retailers attending the not only about the consumer Stationery Week! annual show is a big plus for attending the show were show and getting involved in the and design trends emerging Henri Davis, chair of the the entrants and buyers.” authentic stationery buyers, workshops and talks. It proves for Christmas 2019, but also Supplier Stationery Awards The show’s Live Talks, licensors or valuable infl uencers. that the stationery category looking ahead into spring judging panel, independent retail Retailer Workshops and Creative “It certainly helped to focus continues to offer good sales and summer 2020. Their consultant and deputy chair Stationery Workshops were our minds on the types of across all types of retail,” said information is increasingly of The Giftware Association, also well-attended, with most companies, infl uencers and event manager Hazel Fieldwick. being used by suppliers to said: “The show had a fantastic people booking places ahead buyers we encourage to visit the The show’s tenth anniversary aid and inspire new product vibe and there were so many of their visit to the show. show, so despite slightly lower will be celebrated in 2020 development and by retailers new and innovative products The show introduced visitor visitor numbers this year (1,849 when it will run on April 21- to develop product portfolios on show, which confi rms the vetting for the fi rst time this compared to 2,007 last year) 22 , at the Business Design and merchandise stories industry is still in good shape.” year, responding to exhibitor it was great to see a fantastic Centre in London once again.

Winners of the 2019 Stationery Awards SUPPLIER T Social Stationery: T Best POS/Merchandised STATIONERY Balloon Card Range T Display of Stationery: AWARDS WINNERS: - Petra Boase Ltd. Vincero! - Scriptum Ltd. T Art & Crafts (Sponsored by Writing Instruments (over T New Store of the Year: Craft Business): Chameleon £25 RRP): Troika Capmatic Papersmiths Brighton and Fineliners - Chameleon Pen - Lime Stationery & Art. Papersmiths Chelsea. Art Products Ltd. T Good Design (Sponsored T Best Non-Specialist T Desk Accessories: By The Giftware Stationery Store: Høvel - Makers Cabinet. Association): Ideas Papersmiths. T Diaries, Organisers, Collection - VENT for Change. T Best Specialist Stationery Calendars: Play Hard & T Judges’ Choice 2019: Store: Cult Pens. Be Kind A6 2019 Diary - Tiny Roll Kraft Gift Wrapping Quadrille Publishing. Range - ExaClair Limited. T Everyday Writing Instruments: Kaweco 2019 WINNER FROSTED Sport Series – DESIGNER - Studio Pens. STATIONERY AWARD T Filing & Storage: +KRAFT The Stationery Designer of - JPT Europe Ltd. the Year Award, sponsored T Gift Packaging & Wrap: by GO Stationery, was Tiny Roll Kraft Gift Wrapping won by Laura Jackson, of Range - ExaClair Limited. Laura Jackson Design. T Licensed Stationery: English Heritage: Fold & 2019 WINNERS Post - Quadrille Publishing. – RETAILER T Notebooks & Journals: STATIONERY AWARDS Bauhaus 100 Years Winners: Collection - Leuchtturm1917 T Best Customer T Novelty Stationery: 3D Initiative (Instore or Chalkboard Whale by Securit Online): The Scrawlr - Securit by Vermes BV. Challenge – Scrawlrbox.

www.craftbusiness.com PAPERCRAFT 11

YEY! LET’S PARTY, with paper plates and cups, which perfectly Crafted Nature – match the collection. The plates inspire with harmonious blossom shapes in different sizes, making them an absolute must-have on every summer party. All plates Perfectly Imperfect and cups are held in soft pastel shades or modern craft paper, and are refi ned with hot foil Michael Armstrong, Rico Design stamp sets, tapes and lovely gel grafting, adding shiny highlights. stickers are not only stationery Matching to the theme, the Managing Director, explains must-haves. They can easily be collection also includes napkins used to create original invitation with fl oral designs, available how their new collection and birthday cards, or ‘thank you’ either with blue-grey or rose-pink notes. How about individually accents. In addition, the rose takes its cue from nature designed wedding guest books, coloured designs amaze with DIY seating charts or place its neon-pink colour effects. cards? The collection Crafted T Brush strokes, splashes of which beautifully link a range Nature makes this possible due T FLOWER POWER which designs can be perfectly colour and fl oral designs – of products to a mutual theme, to the great range of products However, what would be a combined with gift tags and handicraft is the new trend in creating a lovely coherence it offers. Finally, DIY Cards, birthday party, garden party, or other stationery products from fashion and home decor. The throughout their assortment. The Origami paper, notebooks, paper stylish wedding party without this theme collection. Next to the new Rico Design collection collection Crafted Nature includes patch paper and postcard pads decoration? Besides a sewn charming blue and pink ranges Crafted Nature picks up on stationery, party products and inspire to create and decorate garland, two fl ower garlands with lovely blossom designs, this trend and enchants with fabrics, whose handcrafted little gifts for loved ones. and two pompom garlands, the the collection offers three handcrafted simplicity and designs captivate and exude a Crafted Nature collection includes wrapping papers in cool neon water-coloured, natural designs. pleasant sense of casualness. T SAVE THE DATE big size tissue paper fl owers. shades: Neon pink, neon orange Papercraft has never been The whole up-to-date Rico Design also offers diaries Whether in trendy summer and neon red-orange convince more fun, as the charm of stationery assortment is for the year 2019/2020 in the colours or simply in white and with their unique look and turn handcrafted ‘imperfection’ refi ned with a fi nish of neon fl oral Crafted Nature design. cream, these fl owers absolutely every gift into an eye catcher. comes to the fore. Splashes of colours, golden hot foil design Six new diaries are available are must-haves for any party, Finally, there are three wrapping colour, swabs and visible brush and, for the fi rst time, with in two different sizes with ring as they easily adorn any table or papers made of kraft paper with strokes create carefree, vivid and sparkling, high-quality glitter or glue binding. In addition to wall. The Rico Design tissue paper additional shiny golden hot foil contemporary patterns, which accents. Furthermore, all a practical annual, monthly fl owers are reusable and thus fi nish. The kraft paper is made instantly animate to get creative. products of the Rico Design and weekly overview for 17 can be quickly stored away and of uncoated natural paper with ‘Perfectly imperfect’ Crafted Nature collection are months, the calendars also used again on the next occasion. a matt surface, and shows - just describes best the look of this accessible in two colour options: include a lot of space for Additionally, two matching as the other wrapping papers collection, which was fi rst a charming blue range and pink notes, a birthday calendar, a confetti mix packages in pastel – an excellent paper quality. presented at Creativeworld shades with neon accents. small bag for documents and shades are part of the collection For those who look for nice 2019, and became a huge two sticker sheets. That’s not as well. Both, the rose and the alternatives to gift wrapping, success. Rico Design is T OUT WITH THE BORING enough! These Paper Poetry blue mix, enchant with unique the Crafted Nature collection known for their rich and All Rico Design paper craft agendas can be individually colour, shape and material mixes: also offers gift box and paper unique collections, products of this new collection decorated with matching tapes Each package surprises with fi ve bag sets in fantastic fl oral and are perfectly suitable for versatile and stickers from the same innovative blossom shapes made aquarelle designs, DIY projects. Therefore, it is collection Crafted Nature. out of silk or foil with iridescent which enchant the end of boring wedding and metallic colour effects. the eye of the invitations and repeating T IT’S PARTY TIME! beholder. birthday cards. Rico Design The new Rico Design collection T IT’S A WRAP! motif cardboards, Crafted Nature also When invited to a wedding or motif paper pads, includes the birthday, there is no need to worry party range about fi nding the perfect wrapping paper. The Crafted Nature collection offers a wide range of refreshing wrapping papers,

“Papercraft has never been more fun, as the charm of handcrafted ‘imperfection’ comes to the fore.”

www.craftbusiness.com 12 CREATIVE STATIONERY/PAPERCRAFT

T Paper is the most widely-used material in arts and crafts, the possibility of creation with it seemingly infi nite. Papercraft encompasses a whole host of artistic processes, from effective simplicity to the virtually impossible. But who takes the simple piece of paper to the next level? Fold it, cut it, stamp it – the art of papercraft is enormous! We take a look at those people who are a cut above the rest in the world of papercrafting

Mathilde Nivet - Tiffanie Turner, papel SF Mathilde Nivet Studio T New York-born, San- Francisco-based fl ower fan, T Paris-based paper artist, Tiffanie Turner, turns tiny and set designer, illustrator large-scale works in paper into and art director, Mathilde magnifi cent masterpieces. Nivet, cuts no corners with The award-winning her wonderful work. Her architect, artist, author and show-stopping creations instructor has staged numerous have graced the windows solo and group exhibitions, been of luxury fashion houses, prolifi cally published in the including Chanel, Louis press and has even been Vuitton and Guerlain, proclaimed a paper-fl ower artist numerous campaigns, favourite by Martha Stewart. and the pages of high-end fairy-tale paper castles and Tiffanie’s passion for publications, including Vogue, entire lantern-lit miniature papercraft is a fairly new affair. Le Monde and Vanity Fair. cities, her varied, exquisite “In 2012, I was looking for a way much larger fl ower… and the Tiffanie’s sell-out Makerie After graduating from paper designs demonstrate to make fl owers for a costume rest is history”. retreat, offering paper-fl ower Paris’s École Duperré, Mathilde the creative possibilities and that would be very durable and Tiffanie received a workshops, proves extremely began working and creating detailed aesthetic the medium couldn’t fi nd anything online Zellerbach Family Grant award popular, while she’s also well with her passion - paper. Her offers. “What I love most that was helpful, so I started in 2016 to support her work as known for her wonderful book, unique style and skill rewarded is ‘thinking with my hands’, engineering my own paper the May 2016 artist-in-residence The Fine Art of Paper Flowers. her with early success. “I fi nding new ideas during the fl owers. The next year, I had an at the M.H. de Young Museum Instagram: 32,500+ followers started playing with paper 15 process by creating. Also, epiphany about how to make a in San Francisco. www.papelsf.com years ago while I was doing for me, paper seems to have my textile degree. I chose to no limits… I always fi nd new work with old letter envelopes things with this material.” and everything started there.” Project views on From intricate origami Béhance: 25,500+ Hannah Read-Baldrey – Couture Craft jewellery and delicate Instagram: 3,726 followers fl oral arrangements, to www.mathildenivet.com T London-based for leading craft magazines photographic stylist, and brands, including Vogue bestselling craft author and and Elle. She’s sold over presenter, Hannah Read- 150,000 books worldwide, has Baldrey, is an “all-round” collaborated with Cath crafter with a passion for Kidston and works as a paper and fl orals. presenter for brands including Showcasing her ‘elegant, HobbyCraft, Tesco Living, Red playful and whimsical’ style, Magazine and VideoJug. She her favourite piece is the Alice also has the coveted title of In Wonderland papercut cover QVC Craft Ambassador and she created for her book has been made UK Everything Alice (co-written Ambassador for craft giant with Christine Leech). “It is Ellison as a representative of GINORMOUS and I have it their Sizzix brand. hanging in my living room!” Instagram: 10,000 followers The well-known craft www.couturecraft.co.uk personality designs, makes www.HannahReadBaldrey.com and often models her designs (styling work)

www.craftbusiness.com CREATIVE STATIONERY/PAPERCRAFT 13

Sena Runa - Quilled Paper Art Emily Dawe - EMILY DAWE T Multi-talented London- T With her unique, original and based freelance stylist and colourful style, Turkey-born, craft designer, Emily Dawe, Lisbon-based paper artist is an all-round creative who and author, Sena Runa, loves can turn her hand to most to bring “fruitful colours” to craft practices. She’s worked the lives of others and enjoys with many of the industry’s spreading joy through her work top brands, styled interiors, around the world. “I discovered events and lookbooks and paper quilling in 2013, while I also teaches workshops. was searching for a hobby. I As one of London Craft found a colourful picture made Club’s experts, Emily hosts her from paper using the quilling own creative workshops in technique, but I had no idea Heals, West Elm and at Kirstie what it was called. I tried to Caribbean logo for their Allsopp’s The Handmade Fair, make it, but it turned out to be #EXTRAORDINARY campaign. teaching everything from awful! I then explored quilled Her tutorial book, ‘Quilling marbling and watercolour to creations online, and soon found Art’, published by GMC Books, origami and quilling. She has my own style of combining contains 20 projects varying produced projects, presented paper quilling and sketch.” in complexity, appealing online tutorials and taught She’s been working as a to both beginners and workshops for Macmillan full-time artist since 2015 and experienced quillers alike. Cancer Support, Good to Know designs her own templates, Instagram: 108,000 and housetohome.co.uk, too. while high-profi le projects Facebook: 34,800 She also teaches others and Ideal Home. She’s also where you can go to town with include recreating the Royal www.senaruna.com creative skills at launches, worked on commercial shoots, trimmings and decorations, events and parties and campaigns, and styling up garlands and sparkle. I love recently started styling brand and press events for TK the variety of crafts you can weddings and taking Maxx/Homesense, Moonpig produce at this time of year commissions for wedding and Furniture Village. too; from the delicate details stationery and decorations. Her fi rst published on the table to giant stars and When she’s not busy making, book, Paper Christmas was festive banners, you really she’s creating content such as published by Search Press. can go all out if you want!” online video tutorials for the “Nothing comes close to Instagram: 3,000+ followers Paperchase and Hobbycraft the enchanting and magical feel Twitter 4,000+ followers blogs, as well as for Tesco you experience at Christmas, Website: www.emilydawe.com

Ann Martin – All Things Paper

T Delaware-based quiller paper projects for books Walter Mozambik - Lapa Studios and craft book author, Ann and magazines, and loves T Paper art wizard, Walter creativity are artists, creators, Martin, enjoys exploring introducing the surprising Mozambiko, discovered his graphic designers, product the worlds of creative concept of rolled paper art paper passion at a very young designers and photographers all paper art and paper to those who have never age. “I always loved to make rolled into one. “Using our core craft. An afi cionado of a seen, or heard of, quilling. toys and models out of paper design process, we develop paper particular papercraft which She is the author of and cardboard. For many masks and sculptures, which dates back hundreds of numerous craft books, years, I was also fascinated by we offer in our online shop and years, she is “ridiculously including The Art of Quilling the possibilities of digital 3D on Etsy. We rebuild everything fond of rolling and folding Paper Jewelry: Techniques design.” In 2007, he discovered using paper, cardboard and our small strips of paper”. & Projects for Metallic Pepakura software and started creativity. All of our products Well known for her Earrings & Pendants. exporting 3D models into fl at are developed and crafted main passion, beautiful Facebook: 18,650 paper patterns. “From there, with love and care. By fusing quilled jewellery, her Pinterest: 16,400 everything changed for me!” our love for digital design with intricate masterpieces Instagram: 7,900 And so Walter’s unique paper our passion for papercraft, we showcase Ann’s elegant, Blog subscribers: 3,000 craft business began. The team are able to create blueprints modern and unexpected Twitter: 2,800 of two, Walter and Hanae Niu, of all that surrounds us.” style. She also designs www.allthingspaper.net work out of LA-based Lapa Instagram followers: 4,675 Studios. The dynamic duo of www.lapastudios.com

www.craftbusiness.com WEST DESIGN page_ADS 03/06/2019 15:59 Page 1 BACK TO SCHOOL 15 The A-Grade – painting the way to academic success Jo Bray, West Design’s Managing Director - Sales and Marketing, discusses how education is embracing wellbeing and mindfulness to support academic performance, and how this can boost back to school sales

T Ever since I was young, I’ve T PROMOTE A T EFFECTIVELY MANAGE great learning opportunities. at a whole plethora of price been surrounded by art and CREATIVE MIND WELLBEING AND Art provides a medium in points, it’s easy to be intimidated craft supplies, which has led It’s no surprise that art MENTAL HEALTH which different techniques, out of making a purchase. As the me to appreciate more and is enjoyable. A ‘fridge It’s so easy to be consumed approaches or methods can be busy back to school/university more the massive benefi ts that masterpiece’ needn’t be the by social media; the health experimented with, helping to period is upon us, it’s a great creative expression can bring. only benefi t of engaging in and wellbeing of the younger instil a ‘growth mindset’. And opportunity to provide a product Something which I’ve art. It’s a gateway to personal generation is becoming more that makes it easier to bounce range that’s easy to understand actively encouraged my own expression, while developing important than ever. Knowing back from failure. All the while and caters to all levels – helping children to take part in - having other excellent characteristics how to manage their wellbeing encouraging resilience and the you draw a wider audience. a very positive impact on their such as communication and effectively goes a long way to exploration of how they can Our Artiste range has been health and wellbeing (especially fi ne motor skills. Promoting and support their academic success get better at doing something. developed with colour-coded considering the relentless pull of encouraging a creative mind and development. Stepping designs, ensuring that they are screen time). With mindfulness will lead to the development of away from their screens and T NOT JUST FOR ARTISTS widely accessible and easy to beginning to take a prominent effective thinking and problem- engaging in personal expression AND ART STUDENTS shop for all. The colour-coding role in schools’ and universities’ solving, vital components in such as painting, card making, The world of art materials and by art medium is a great visual curriculums across the UK, I educational improvement. playing an instrument, dance tools can often be a complex way to bring all the products wanted to share the benefi ts Also, getting creative helps and drama or even fi lm and daunting place, especially together for merchandising and that getting creative can have to develop an awareness and singing, is important in for children, students and make the end-user shopping not only on student wellbeing of surroundings, enhances stabilising their health and beginners. With so much choice experience simpler, while but academic performance. And, capacity for focus and creating prominent displays in how you can ensure that art concentration and provides an stores that will drive sales. and its benefi ts are accessible effective life-long strategy to “The world of art materials To fi nd out more about the to all your customers. deal with stress and anxiety. Artiste range and how you can and tools can often be a make art accessible and easy to shop for your customers, call complex and daunting place, us today on 01303 297888. Or especially for children, you can email one of the team at [email protected] students and beginners” and we’ll get straight back to you.

wellbeing and shoring a foundation in which growth and success can be easily achieved.

T A PASSION FOR SUCCESS As we all know, it’s impossible to be good at absolutely everything… I, for one, am not the most gifted with a paint brush in hand! Discovering and encouraging a passion in certain topics or activities really helps to drive success in all other areas of life, especially ones that maybe aren’t of particular interest. The more enthusiasm that is shown, the more inclined they will be to work hard on self-improvement, increasing their chances of success. Also, enjoying their passion will give an insight into how that joy can be transferred into other ‘less enjoyable’ topics and activities.

T FAILURE IS THE MAKING OF SUCCESS Sometimes, the best life lessons come from failures, or learning how not to do something. It’s healthy to experience success and failure on our own as natural consequences can be

www.craftbusiness.com 16 BACK TO SCHOOL

STOCK SHOT Pastels and superheroes Charming decorations a must for your pencil case T Pixelhobby UK’s three-piece keyring kit is a great summer Rachel Owen, Marketing Manager, holiday craft to create charms to decorate and attach to any school bag ready for the new school year. STAEDTLER (UK) Ltd, looks at back With 39 patterns to choose from and eight pixelsquare colour sheets this kit retails at just £4.95. By simply placing the to school essentials transparent keyring over the coloured pattern and matching the pixelsquare colours the keyring is easy to create. No ironing or spraying with water necessary - the pixelsquares stay fi rmly in place on the keyring and will T With around nine million may well buy at least part withstand any battering from a normal school day. children going back into school of their stationery supplies This product along with their large range of magnet and and college this Autumn, for the new term, fashion framed picture kits are the perfect upsell after holding drop in retailers need to capitalise on is just as important as Pixelhobby UK workshops during the summer season. the opportunities offered by this brand, if not more so. For more information on all their product range email lucrative seasonal peak. And Pastels remain massively [email protected] or call 01278 429804. there’s clear evidence that the popular across many Back to School (BTS) period is sectors this year and starting earlier each year so it’s STAEDTLER’s Pastel Line important to have a collection takes full advantage of STEADTLER 1.4 3 col_ADS 03/06/2019 15:58 Page 1 comprehensive range of strongly this demand. The range branded merchandise in place comprises all key BTS items – well before the rush starts. pencils, rulers, sharpeners and Our evidence shows that the erasers – in four subtle pastel mother still buys the bulk of the shades and white. Attractively BTS stationery items – pencils, presented in colour co-ordinated pens, erasers, etc. Start by packaging featuring enticing amateur artists, from sketching stocking up with a confectionery, the Pastel Line pencils through to luminous comprehensive range of the products are available in acrylics. Designed to motivate best-selling products in the blistercard format or loose in a beginners and to encourage more market, making sure all the tempting yet space-saving, advanced pupils to try new ‘must-have’ SKUs are covered. counter-top display unit. New for techniques and develop their Most schools publish lists of 2019 are pastel highlighters, skills, Design Journey comprises ‘must have’ equipment for already proving a spectacular around 30 products in more than parents so it would be a success. Both STAEDTLER’s 60 variations. good idea to contact your Textsurfer highlighters and triplus Today’s consumer is local schools for a copy highlighters are now available in increasingly environmentally so that you can offer a packs of six pastel shades. aware and will be looking for ‘one-stop’ shop. Also brand new for BTS 2019 assurance that products are Next, remember that for is the Comic Range, designed to ethically sourced and that the secondary school children, who encourage children to embrace manufacturer meets stringent writing and drawing. It combines international criteria for the fun graphics featuring three sustainable use of raw materials. comic art-style motifs – Bang, This is an important LOL and Superheroes – with the consideration which is actively brightest of colours. The visually promoted in school, too. At appealing range includes graphite STAEDTLER, the protection of the and colouring pencils, tub environment, consumers and sharpeners, erasers and employees is central to the geometry sets, and is presented company’s corporate philosophy. in an eye-catching counter-top In product terms, signifi cant display unit. STAEDTLER developments Of particular relevance for include unique PVC free school children is the triplus mechanical pencil lead range of ergonomic, triangular production, latex and Phthalate shaped writing instruments free erasers, Xylene and toluene which encourage the correct grip free inks. that is so essential for good Finally, be prepared for spikes handwriting. In a variety of in demand following BTS formats including fi neliners, promotional campaigns. broadliners, fi bre tips, rollerballs, ballpoints and highlighters, the triplus range is available in a staggering choice of colours – 60 for the triplus fi neliner! Colour is defi nitely a key way to achieve in-store prominence, appealing to both mothers and children alike. The ‘brilliant colours’ packaging theme for the triplus range has been extremely successful and this year sees three new themed collections tapping into current trends – botanical, watermelon and llama. For older children requiring specialist art materials for school, STAEDTLER’s new Design Journey offers a complete range of premium products for

www.craftbusiness.com ARTS AND CRAFT 17

STOCK SHOT Entertain the kids with Pixelhobby Janet Eden, owner of Pixelhobby UK, Craft explains how stores can use their BUSINESS AWARDS product to run a children’s workshop 2019 T HOW WOULD A RETAILER DECIDE ON A PROJECT FOR A WORKSHOP? Our workshop starter stand at £79 plus VAT includes over 75 designs as an introduction to the craft in the format of a keyring or a magnet. The preparation time to set up for workshops is just a couple of minutes as the portable stand sits nicely on top of Crafting with kids is fun! your workshop table. After holding summer holiday workshops with our starter selection of designs it is then great to theme workshops around seasonal events such as Halloween, All you need to know about running children’s workshops Christmas, Easter etc. Our workshop starter stand also includes 300 pixelsquare sheets, 24 key rings including chains, 24 clear mini baseplates, one pair of bent tweezers and a selection of T Rachel Hutchinson, who runs the ‘Craft with Me’ sessions in Cheshire’s Northwich, gives her advice on samples. With such a colourful stand, customers cannot help but workshops for children and adults be curious and want to create their fi rst Pixelhobby project. How many hours do parents levelling – children rarely If the activity involves paint sit around watching their kids over-think their projects and just 2and glue, make sure the table T HOW WOULD A RETAILER TARGET DIFFERENT performing somersaults, kicking a craft from their hearts, whereas is covered and you have plenty of AGE GROUPS WITH PROJECTS THAT HAVE VARYING ball around a fi eld, or pirouetting adults can be worried about kitchen roll to hand for spills and DEGREES OF DIFFICULTY? across a stage? Gazillions if my ‘doing the wrong thing’, or not wiping hands. We have two different sized pixelsquare sheets which customers experience with two children of my being creative. They learn a lot Give lots of praise and can choose from when selecting their kits. This enables a wide own is anything to go by! Which is from each other and always go 3encouragement. choice for a broad range of age groups, both adults and children why I set up ‘Craft with Me’ away smiling. Children often work faster alike. Our workshop starter stand provides workshops with both sessions – workshops where Adults often worry about 4than adults, so have an size of pixelsquare sheets so will enable different age groups to adults and children can craft doing creative projects with add-on activity for those who work together in one workshop space making it an ideal family alongside each other on their own children because they don’t think fi nished fi rst – bored kids are workshop to provide for customers. projects. they’re creative themselves, they disruptive kids. The benefi ts are far reaching. think it’ll be messy, or the children Don’t underestimate what T HOW EASY IS IT FOR A RETAILER TO RUN A It’s a special time to learn a new won’t be interested. But with a 5children are capable of – they PIXELHOBBY UK WORKSHOP? skill together, enjoy mindful time, few ideas (Pinterest has many!) pick up techniques such as Super easy! With just a few minutes explanation your customers and create something that both and a little planning, it’s so easy to macramé, felting and decoupage will be well away following our coloured pattern sheets or even children and adults are proud of, do, and very rewarding. So stick far quicker than many adults. creating their own design. It is a great craft for drop in workshops which is very empowering and on some calming music and: To fi nd out more about during the summer holidays or for a more structured session a great for relationships. Don’t be too prescriptive, Summer holiday ‘Craft with framed picture such as our award winning Unicorn always proves In each workshop a different 1children love to explore their me’ workshops in Northwich, popular. I would also strongly encourage adult workshops, we craft is explored, from simple card creativity, so free-fl ow activities Cheshire, please email Rachel at have such a wide variety of patterns covering so many themes making, to decorating of photo such as decorating a photo frame [email protected], there is something for everyone. frames and decoupage, or even with string, shells, stickers and or fi nd her on facebook on dream catcher making. It’s very pom poms are great. @patchmemories. T WHAT WOULD YOU PROVIDE TO HELP A RETAILER SET UP A WORKSHOP? As well as the pattern sheets included in the Workshop Stand and the fantastic portable stand itself we have our very own Pixelhobby UK design team who can, free of charge, design FROM HAYLEY WEST patterns to suit any theme for your workshops. If we haven’t top tips TV PRESENTER AT HOCHANDA TV thought of it already we can create an image to suit, even if it is 5 your company logo or something of local interest.

T Consider the age of the children and How large is the group is HOW SHOULD A RETAILER DECIDE ON THE COST OF be prepared for them to work at a another consideration and draft in A PIXELHOBBY UK WORKSHOP? million miles an hour. If you can someone to help if you can, especially if We recommend £2.50 per keyring or magnet workshop. Our encourage parents or carers to get you have some cheeky characters who current retailers tell us that this provides a great introduction to 1involved too it can become more of a shared go3 a bit rogue while your back is turned. Pixelhobby UK and as a result customers will then purchase experience as well as help for you too. Some larger kits to take home with them. It has been known that they carers will see the opportunity to drop their love the craft so much that they return to the shop, sometimes in children off and run so make sure you have a the very same day, to purchase more kits. Intricate projects like Hama style www.pixelhobby.org.uk fi nish time established. beads are great for concentration and can be small or larger projects. If you don’t want a scene like an Even at an early age they can be explosion4 in a paint factory perhaps consider canny enough to fi gure out that if they ‘clean crafts’ This also means you don’t have fi nish the project quickly they might children taking home projects that are still wet get the chance to make a second ... and could get damaged in transit. “Or2 even third one”. So consider quantities of materials you have on hand. Perhaps incorporate a different project such as a gift If possible consider a craft that the bag for them to present their project in rather children might not have experienced than them mass producing and wiping you before.... For instance, colouring in a out of materials. May be encourage them, to picture might not be very exciting bring in the ‘base’ for their project.... a white t 5when done on paper but colouring in projects shirt. That way they won’t expect to be able to featuring t-shirts, plimsolls, mugs, would be make a second or third project. more fun.

www.craftbusiness.com 18 ARTS AND CRAFT

Take a look at what’s on offer to fill your shelves and entice loyal customers to take Bookshelf up a new craft or improve their skills CraftBusiness EDITOR’S PICK

The Knitters Activity Book Knitted Rabbits Making Soap 20 quirky knitting patterns along 20 easy knitting patterns for cuddly 18 luxurious soaps to make and with stories, puzzles and quizzes bunnies give using natural ingredients by Sincerely Louise by Val Pierce by Kathrin Landmann

ISBN 13/EAN: 9781911163596 ISBN 13/EAN: 9781782217282 ISBN 13/EAN: 9781782216230 Edition: Hardback Edition: Paperback Edition: Paperback Pages: 112 Pages: 96 Pages: 64 Publisher: Collins & Brown Publisher: Search Press Publisher: Search Press RRP: £12.99 RRP: £8.99 RRP: £8.99

SASHIKO 20 projects using traditional Japanese stitching By Jill Clay

z Learn the stunning art of Sashiko stitching with this comprehensive guide that’s packed with inspirational ideas. Meaning ‘little stabs’, it’s a traditional Japanese sewing method that uses evenly spaced running stitches to create eye-catching geometric patterns. It has a humble background, originating as a form of darning – a way to strengthen weak areas of clothing. The Art of Gouache The Textile Artist: The Seasons Pallet Wood Projects for However, its utilitarian beginnings An inspiring and practical guide to in Silk Ribbon Embroidery Outdoor Spaces have since been shed, and it is now a painting with this exciting medium 20 beautiful designs, techniques and 35 contemporary projects for popular form of decorative by Jeremy Ford inspiration garden furniture & accessories embroidery. Sashiko Craft explores the by Tatiana Popova by Hester van Overbeek history of this strikingly effective technique and demonstrates how to ISBN 13/EAN: 9781782214540 ISBN 13/EAN: 9781782216551 ISBN 13/EAN: 9781782497158 apply it to a range of useful and Edition: Paperback Edition: Paperback flexi with flaps Edition: Paperback ornamental items for the home, Pages: 144 Pages: 208 Pages 128 accessories and gifts. Publisher: Search Press Publisher: Search Press Publisher: CICO Books Minimalist by nature, Sashiko sits RRP: £14.99 RRP: £17.99 RRP: £12.99 perfectly in modern interiors as well as traditional environments, giving it broad appeal. Following thorough guidance on the tools, materials and MINI KNITTED COSMOS basic techniques, 20 appealing projects are presented. These include large Over 40 woolly aliens, rockets, planets and other scale items such as bedding, a door astro-knits curtain and wall-hanging, and smaller items, such as brooches, greetings by Sachiyo Ishii cards and notebook covers. z More than 40 fantastic, quick and easy cosmic knitting projects to Finally, there is a section of 20 patterns and motifs that readers can make. Bestselling author Sachiyo Ishii gives us mini knitted astronauts, choose from and use as templates for planets, satellites, moon buggies, aliens and a whole host of astro- their own unique Sashiko designs. animals such as dogs, bunnies, elephants and giraffes. Knit your own fabulous cosmos with this delightful book! All the projects are quick Published by GMC Publications and relatively simple to make, with very easy techniques to follow. July 2019 •ISBN 9781784944872 There is a step-by-step section on how to sew the figures and animals • Paperback with flaps together and the patterns are all suitable for competent beginners. Including full-size templates and more than 40 simple knitting patterns, this is all you need to make your very own knitted cosmos.

RRP: £14.99 ISBN 13/EAN: 9781782215356 • Edition: Paperback with flaps Pages: 128 • Publisher: Search Press • RRP: £10.99

www.craftbusiness.com VLIESELINE page_ADS 04/06/2019 14:13 Page 1 20 STITCHING I Got the Eye of the Needle, and You’re Gonna Hear Me Roar! With cross stitch offi cially cool again, Angela Sara West catches up with the stitching supremo who specialises in cheeky, subversive and pop culture cross stitch, and discovers how Stephanie Rohr, aka stephXstitch, is smashing the patriarchy, one stitch at a time

T Crafty activist? Want to ‘A Midsummer Night’s remind others that ‘a woman’s Dream’, “And though she place is in the revolution’? be but little, she is fi erce”, for That’s exactly what Stephanie her feminist-themed patterns Rohr is doing with her fi rst boasting edgy slogans and book, ‘Feminist Cross Stitch: sharp one-liners. Whether it’s 40 Bold & Fierce Patterns’. her reminder that “the future Compulsive Chicago-based is female” or a mischievous cross stitcher Stephanie Rohr acronym, you’ll fi nd hilarious, grew up watching her mother edgy slogans and clever one- and grandmother excelling in the liners that make fabulous wall craft. “When I was around seven art or wonderful handmade or eight, my mum bought me gifts. There’s no messing a kid-friendly kit that consisted around here – Stephanie of a plastic grid, yarn and a big gets straight to the point! plastic needle,” she explains. After a couple years of “I loved it, and soon moved creating feminist and more on to a real needle, fabric and political patterns exclusively, thread. But, as I got older, this rebellious fi bre artist has the more traditional pattern recently been making a return designs didn’t appeal to me to more light-hearted and any more. I then forgot about “silly” pieces. “Some of them it for 20 years.” But her fi rst feature NSFW language as well. craft love came calling and I think art can be uplifting or Stephanie got back into cross political, but it’s also important stich as a hobby, along with a to just have fun sometimes. way to create unique gifts for I’ve also made a pledge to family and friends. “I decided myself to make some cross to try my hand at designing my stitch that’s just for me, using own patterns with a snarky, other designers’ patterns. The funny and feminist edge to newest thing I’ve tried is cross them. I especially get a kick stitching onto non-traditional out of making traditional objects, like tote bags or samplers with naughty words even metal pegboards.” and pop-culture references.” Stephanie declares that T STEPHXSTITCH – cross-stitch kits. “These include cross stitch, once dismissed as KEEPING IT REAL the pattern, instructions, and mere “women’s work,” is now Best known in the craft world everything else you need to do- being acknowledged as both as stephXstitch, her Estsy Shop it-yourself. They’re great for fi rst- an art form in its own right, of the same name is home to time stitchers, or as gifts for the and a form of expression. “It’s her original handmade, modern avid cross stitcher in your life.” a way for crafters to express cross-stitch art, patterns and their opinions, show support kits. “I’m the smallest of small T A BESTSELLING ‘BOLD for marginalised groups and businesses. This is a one-woman & FIERCE’ BOOK protest.” She started her operation and lots of time and This determined one-woman- ‘subversive’ cross-stitch career love goes into each and every band - who alongside being a in 2010, revving it up after the one of my handcrafted pieces proud crafting feminist, is also 2016 presidential election. “I and original designs. I pride a theatrical actor and director, started out with graph paper myself in excellent products musician and teacher - recently and coloured pencils, and fi nally and customer service”. became a best-selling author, too! moved up to cross-stitch design She strongly believes that Got something to shout software so that I could make customers deserve to see a about? If you’re looking to my patterns available as easy stitched version of exactly what make a statement, why not downloads for customers.” they will be purchasing. “All of draw inspiration from irreverent Using this traditional my fi nished pieces are originals Stephanie’s fi rst (and bestselling) method to create sassy and designed and hand-stitched by book ‘Feminist Cross Stitch: revolutionary wall art and me. They all come fi nished and 40 Bold & Fierce Patterns’? handmade gifts, her vintage- framed and ready to hang on Published by GMC Distribution’s inspired, ‘in-your-face’ cheeky your wall. I only list pieces that client publisher, Lark Books, creations also reach back are already fi nished, so they can the boundary-breaking title hit to the classics, such as the be shipped the next business the shelves in February. “I’ve Shakespearean quote from day.” Stephanie also offers full been designing cross stitch

www.craftbusiness.com STITCHING 21

for about ten years and had send me of their fi nished pieces. always dreamed of writing a I even hear from people who book,” Stephanie explains. “I was open up and tell me that stitching initially approached through helps relieve their daily stress and my Etsy shop by Lark Crafts to anxiety, which means a lot to me.” contribute patterns to a book that would be a collection of T THE SECRET TO different designers. Instead, I HER SUCCESS? proposed a feminist cross-stitch “For me, it’s always been to book of my own and, to my just keep producing new work. delight, they made an offer!” For example, when sales were Her bestselling book down in 2016 I set myself a boasts 40 hip, vintage-inspired challenge for the next year. In cross-stitch patterns for crafty 2017, I resolved to release a new activists, with an illustrated design every week of that year. basics section to get readers That meant having a new idea, started, information on materials, designing a pattern, completing tools and techniques, along it and photographing it every with details on how to frame week. I turned it into a giveaway their fabulous fi nished pieces. on social media. It really got things back on track.” She keeps T SECRET CELEBRITY FANS things fresh by challenging Stephanie’s spirited work has herself to keep evolving. “Even graced the pages of numerous if it’s something as simple as print and digital publications. breaking out of the colour palette “My stitches have been featured I usually gravitate towards. If I on Buzzfeed, The Huffi ngton get really stuck, I remove myself Post, The Chicago Reader, Time from stitching completely for a Out Chicago, Cross Stitcher little while. I go for a walk outside, Magazine, The Sunday Times, listen to music, go to the theatre, T CROSS STITCH TIPS Craft Room Crash, Paste play my piano... inspiration tends “I especially get a kick out of FROM A TOP STITCHER Magazine, Town & Country to strike when you actually stop making traditional samplers With her self-described “sassy, magazine, GoodHousekeeping. thinking about it for a moment.” colourful and craftivist” style, most com, MrXStitch, Mashable, with naughty words and of her designs are very simple and Crafternews.com, Steotch. T SUPPORT YOUR feature the traditional cross stitch com, Bust.com, My Modern COMPETITORS pop-culture references.” and back stitch. Her top tips for Met and Uproxx...” She also always tries to beginners? “I would recommend She has a few famous fans, “genuinely interact” with her engage. The vast majority of grid and the symmetry of it, and getting a kit, which comes with PEAK DALE 1.8 2 COL_ADS 04/06/2019 17:27 Page 1 although on that subject, at least, customers and social media the interactions are positive.” even enjoy the counting. I love a pattern, instructions and all of her lips are sealed. “I’ve had a followers. If you’re willing to How does it feel to be the feeling of seeing a picture the supplies you’ll need. Start couple of celebrity buyers of listen, people will tell you what an infl uencer? “When the form slowly out of the little x’s. with something simple but, more fi nished pieces, but since they they want. Another thing is to endorsements start rolling in I also love how accessible it importantly, something you LOVE bought them privately, I don’t actually not look at other people I’ll let you know! But, kidding is as a needlecraft. I think it’s and really want to make. It can be think I can share names. One in your fi eld as competitors. aside, I’ve had the honour of easier for beginners to pick up slow-going at fi rst so, if it’s a design very cool honour was having I’ve made great friendships participating in a lot of local art since they have the security or phrase you really love you’re one of my pieces featured on with a lot of other cross-stitch shows and craft fairs in my home of a pattern and, to begin, you more likely to stick with it. For Comedy Central’s show ‘Key designers. Promoting each city and the best reward for me is only have to learn one stitch.” more experienced cross stitchers, & Peele’. I like to imagine that other usually ends up being knowing that thousands of cross Her proudest creation? I would say try using a stand and Jordan Peele or Keegan-Michael good for everyone. There are stitchers all over the world use “Defi nitely the ‘Rosie the Riveter’ stitching two-handed. That was Key took it home from the set. so many different styles and my patterns to make their art.” piece, which is featured as a game-changer for me! Another In my fantasy, they actually fi ght personalities, I truly believe there the last pattern in my book. real game-changer was the ‘loop about who gets to keep it!“ is room for everyone. It’s a very T CROSS STITCH IS It’s the most detailed piece start’, which allows you to start a supportive community overall.” COOL AGAIN! I have ever made and took new thread without using a knot T TEACHING THE CRAFT With over 11,000 faithful With cross stitch making a me the longest. Stitching and keeps your project smooth.” You can catch Stephanie selling followers, she says it’s “rather major comeback, Stephanie’s realistic human faces is a huge For further information, her feisty creations in-person surreal” to have a large following seeing a few trends coming challenge, and I had to scrap it visit Stephanie’s website: at art fairs and crafts shows on Instagram. “It defi nitely grew through. “There’s much more and start over many times.” www.stephxstitch.com in the Chicago area. She also very slowly over the years. I’ve experimenting with colourful teaches BYOB cross-stitch always been more focused on fabric; people stitching on classes through Dabble.co “You actually interacting with people black, red, etc. I’ve also been can embrace your sassy and than on a number. It’s a learning seeing more creative fl oss subversive side or go for a more curve and you start to feel much choices, like metallic, glitter traditional stitch. Either way, more responsible knowing that and even glow-in-the-dark!” you’ll need a good foundation whatever you post will reach a What does she love most and, in these classes, I take you large number of people. It also about the craft? “I’ve always through the basics of cross stitch; tends to attract some trolls when found cross stitch very relaxing reading the pattern, selecting I’m posting feminist content, and satisfying. I also love the materials, threading the needle which is never pleasant. But you meditative and therapeutic and, of course, the stitching itself. learn to delete, block, and not benefi ts of stitching. I like the I provide all of the necessary materials (a full StephXstitch kit comprising fabric, embroidery hoop, needle, embroidery thread, written instructions, handouts and the chosen pattern) for your fi rst cross-stitch project and we then stitch it together.” Stephanie says she loves teaching in person and sharing her love of cross stitch with others. “It’s rewarding in the moment to see someone who was initially frustrated start to ‘get it’. There’s usually a point where the whole room goes silent as everyone gets into the rhythm of stitching. Another great reward is hearing from people afterwards, saying that they’ve found a new hobby, or seeing photos they

www.craftbusiness.com 22 our regionatthesametime. socialinstitutionsin support conditionsandwe transport optimal production and We relyonsuperiorquality, manufactured products. through oursustainably contribution to sustainability customers to maketheirown processes andhelpour our environmentally friendly that wekeepoptimising means This consumers. for ourcustomers andend and increaseourhandprint want to reduceourfootprint sustainability atVlieseline:We There aretwodimensionsto OF SUSTAINABILITY T OURUNDERSTANDING SUSTAINABILITY Making the effort toMaking the from non-renewablesources. thosethatcome particular of newraw materials–in we reducetheconsumption using alreadyexistingmaterials and/or mixturesthereof.By 100 percentrecycledpolyester already offerproducts madeof your emptyPET bottles?We of ourproducts consistsof action. Didyouknowthatpart pollution andto takeappropriate itself thegoalto counteract this environment. Vlieselinehasset bags andpackagespolluteour Millions ofplasticbottles, is ashighnever before. The consumptionofplastic DIFFERENCE ALL THE T RECYCLING MAKES save planet the Vlieseline explaintheircontributionto sustainability www.craftbusiness.com are meltedandextruded into plastic granules. These granules washed andcrushedinto minute removed. Then thebottlesare as caps,labelsorrubberare kinds offoreignmatter, such bottles arefirst checkedandall times aroundThe theearth. taken together wouldreach15 plants. The lengthofthesebottles bottles peryearinitsEuropean per dayandaround 2.5billionPET around seven millionPET bottles Materialsrecycles Performance interlining Freudenberg From thepetbottleto the INTERLININGS T R-PET INVLIESELINE resources foritsproduction. but needsconsiderably fewer of newlyproduced polyester even worse–inouroceans. up inoneofourdumpsor– 2 1 recycled polyester: for makinganew T-shirt. supply enoughraw materials Five sodabottles,forexample, The advantages of PES isjustasgoodthat The qualityofrecycled recycled anddoesnotend The syntheticmaterialis three yearsofage (underwear, for babiesandtoddlers upto PRODUCT I: CLASS Certificate Product ClassIorII. been awardedtheOEKO-TEX Almost allourproducts have and internationalrequirements. more stringentthannational are frequentlyandsignificantly Test criteriaandlimitvalues the consumer’s pointofview. effective product safetyfrom thus contributesto ahighand the STANDARD 100byOEKO-TEX With itsdecadesofexperience, for anyaccessorymaterialsused. all processing stagesaswell and finished textileproducts of system forraw, semi-finished independent testandcertification TEX isagloballyharmonised, The STANDARD 100byOEKO- OEKO-TEX CERTIFIED T OURPRODUCTS ARE polyester interliningismade. cycle aversatile,easy-to-use fibres. Inamulti-stage,integrated Articles Articles to participate insociety´slife. to participate who arethusgiventhepossibility or physicallyhandicappedpeople packed andlabelledbymentally pack andGPrange, aresorted, products, especially ourpre- many years.Quiteafewofour among oursubcontractors for social organsiationshave ranged ecumenical organisationsand well. Shelteredworkshops, institutions intheregionas social Vlieseline supports manufactured products, processes andsustainably create environmentally friendly to In additionto theefforts RESPONSIBILITY SOCIAL ASSUME WE VLIESELINE WITH T T-shirts, stockings, etc.) skin (underwear, bedlinen, in directcontactwiththe PRODUCT II: CLASS linen, terryproducts, etc.) romper suits,garments,bed BE SUSTAINABLE Articles Articles

Images: Freudenberg/Shutterstock SEWING/SUSTAINABILITY 23

War & Drobe embraces London Craft Week Nina Kovacevic, founder and creator of sustainable fashion label War & Drobe, talks to Angela Sara West about empowering women through fashion and hosting her very fi rst sewing workshop at London Craft Week in association with The Prince’s Trust.

T With countless venues across passionate self-taught T You’re passionate about During this LCW, I was most making because others have the capital celebrating global seamstress. She would make us ensuring your products are looking forward to hosting my taught me. I’ve been so fortunate creativity, London Craft Week clothes with such pride and responsibly and thoughtfully fi rst sewing class in celebration to be trained under experts in the presented unique opportunities enthusiasm that this left an created. What would be your of the event. tailoring, couture and lingerie to engage with leading makers inherent impression on me. What message about the importance sectors. I have so many precious and try their disciplines I love most about sewing is that of sustainability, slowing down T What did crafters enjoy memories from my time learning fi rst-hand, discovering the it’s a historic skill which can be the making process and never making in your workshop? with each of them. Sewing is a stories behind some of the passed down from generation to mass producing? I held a headband-making class, beautiful process and one that world’s most beautiful crafts and generation. When people gather The issue of how we consume and so any fellow lovers of the comes loaded with historical creations – the material, the to create, there’s a sense of the negative affect fashion is accessory could come and join meaning. Throughout the ages, maker, the process and the bonding between them that I fi nd having on our environment can be me to make their very own! For fashion, particularly for women, inspiration. Among the master incredibly appealing. overwhelming. I believe that if we many crafters starting out, sewing has been a tool of expression and craftspeople sharing their secrets all make one small change is one of the go-to crafts but can creativity. was Nina Kovacevic. T What sets you apart from your individually, then together we make sometimes feel intimidating to In a time when so much of competitors? a greater change as a community. tackle on your own. It was a great T It’s so crucial to encourage the what we own is mass produced, As a small independent brand, I’ve Our clothes are our second skin workshop for both beginners and younger generations to sew and Nina is determined to carry on found I have more freedom to and should be a refl ection of who those more experienced because to keep the age-old craft alive. creating by hand. Having fl ed the experiment with how I get my we are as people. the techniques used were simple, How are you inspiring them to war in former Yugoslavia as a message out there. With so much There’s a beauty to having a but effective. pick up a needle and thread? child, she came to London with competition in the industry, it can thoughtfully-curated wardrobe Headbands are big news at It’s so important to pass on her mother, who taught her the feel that the impact you make as that throwaway fashion can’t the moment! craftsmanship skills to younger power of fashion and the strength a creative is fi nite. However, I fi nd compare to. If we invest in generations. Even a basic it can bring. that each brand has a unique well-crafted garments and nurture T Is the trend set to stay? How amount of knowledge can open The War & Drobe label was voice and style, which means them by going back to our ‘make do you see them evolving? the door to so much creativity. named and born out of a love for there’s room for us all. I stay true do and mend’ ways, then our Headbands are defi nitely having People often tell me they don’t empowering women and allowing to the story of why I launched War clothes will last us a lifetime. How their 15 minutes of fame! As a know how to sew a button back them to feel fi erce and feminine by & Drobe and this feeds into my wonderful would it be to be able headband lover, I believe they’re onto a garment and I can’t help creating garments with not only a designs and my making process. here to stay. They were around in but think that that loss of skills is striking style and exceptional fi t, a shame. If we’re able to repair but a meaningful purpose. our clothes then we dispose of Having studied Fine Art at “When people gather to fewer garments, and this, in turn, Central Saint Martins, Nina has a positive effect on our developed her skills training create, there’s a sense of environment. Without new under a tailor, couturier and generations taking an interest in working in a lingerie studio. bonding between them that crafts such as sewing, these Crafting clothing consciously is valuable and necessary skills are at the heart of her label; her I find incredibly appealing” in danger of being forgotten. By ethos is to always look at the being able to teach others, I feel full life cycle of a garment and to pass down our garments as if the 90s, 80s and can even be seen I’m continuing the cycle and the impact it leaves. they were cherished heirlooms? in the 1920s, but how we wear keeping those skills alive. I love She hand makes each them is evolving. I feel with sewing and, to me, it’s a gift that piece from her collection, T What were you looking sustainable fashion on the rise, it’s should be shared so that it which she describes as forward to most about the ideal time for us to consider doesn’t become a thing of the “clothing designed for defi ant London Craft Week how our accessories are made, past. I want to serve people well women”, using sustainable and working with The not just our garments. That’s why by teaching them the art of fabrics, and infl uences on the Prince’s Trust? I individually hand make each War sewing as well as offering them a importance of the ancient craft of I love both organisations. & Drobe headband from brand that creates thoughtfully- traditional sewing, which she’s The Prince’s Trust has sustainably-sourced fabrics. designed and created garments. passionately playing a part in given young entrepreneurs preserving. like myself the opportunity T What’s the most rewarding T Finally, what’s next for to make our passions into aspect of sharing your knowledge War & Drobe? T When did you fi rst discover functioning businesses, while with others and empowering I’m very excited to be doing a your love for sewing? London Craft Week gives us a women through fashion? solo pop-up shop this summer From a young age, I was inspired platform to voice what we do and I’ve been able to collate my - 4th-16th June in West by my mother, who was a be heard by a wider audience. knowledge on sewing and pattern Brompton!

www.craftbusiness.com 24 SEWING /SUSTAINABILITY

Dyeing to get Picture credit: Sophena Kwon back to nature Eco-dyer India Flint whose exhibition, incomplete journeys, will be at The Festival of Quilts this summer, talks art and sustainability

T India, you’re a lady of April 2019), pieces are prepared use. What was the thinking many talents – an acclaimed at home and then infused with behind that decision? textile artist, traveller, writer local colour nearer to the place I knew that many large and teacher. What can we of exhibition. It all depends international companies have expect from your exhibition, on what story I want to tell. employees whose job it is to trawl incomplete journeys? through new patents and harvest The question made me T Is there a natural material ideas. Such companies would be laugh so much. Apparently that you have not yet worked too large to fi ght, for one thing; I once informed an elderly with and are keen to explore? but more importantly I have shop assistant: “that’s no Almost every plant in the world observed that when anything lady, that’s my mother!” will yield some kind of colour…I is done on a large scale, the incomplete journeys is a haven’t even walked around impact on the environment (even collection of hand-stitched, the tip of the iceberg yet! from something as supposedly plant dyed “cloth objects” that “friendly” as this technique) to me read as poems about T Much of your work is can be disastrous. Imagine a place, odes to the earth. wearable (aprons, coats) – company churning out thousands how important is it to you of pairs of ecoprint pyjamas, T Your farm in South Australia that your art is functional? delivering tonnes of waste leaf and the nature all around I made wearables for a while matter and discharging volumes you are the source of much (Halle Berry bought two of of compromised water (all leaves of the inspiration and raw my dresses, bless her) but I are acidic, so will lower the pH of materials for your work. only make clothes for myself the water they are processed in). How important is a sense of now. I don’t really distinguish On a small scale the leaf matter “There is something about place to you personally and between clothing, bedding or wall and water can be neutralised for the work you make? adornments. They all perform with a little ash before being making things by hand that It’s critical. In my work, the important functions. Some warm distributed in a garden, but I unique physical aspects of the body, others the heart. cannot imagine a large fashion is good for the soul, and I a place (water quality, local manufacturer caring much fl ora) are as important as my T You famously validated your about this. Bad enough that the have a strong belief that the emotional experience of it. The eco-print process (bundling ecoprint has been hijacked by deep satisfaction in making farm I am fortunate to live on leaves and other natural the “plastics and toxins” brigade. is a 500 acre open studio in materials in damp silk cloths something for oneself can be which I roam, gather material to produce unique, wash-fast T Through your School of and formulate concepts. But prints) through a post-graduate Nomad Arts (and via the power a positive contributor to our sometimes, as in my exhibition research degree rather than of the internet), students all anthology (New Orleans, March- patent it for commercial over the world are learning physical and mental health.”

how to use your eco-print information to point at anyone method to create their own in particular. I tend not to follow work. How important is much of what’s going on. this community to you? It’s proving to be a marvellously T What projects are you friendly and sharing community. working on currently and People are seeking out stitch what’s next for you after sisters in their region and The Festival of Quilts? meeting for tea and cake and At present I am travelling in sewing. And by using this wider Morocco and stitching on a means of teaching, it brings quilt-like piece made entirely sustainable practice to so many from salvaged clothing recently summer wind detail more people, some of whom acquired at a thrift store in New don’t have the means or the Orleans. It’s about 5’ x 6’ and time to travel, or even to attend very comfy to sit under while classes local to them. I have a on a plane. I’ll probably dye it warm feeling about this work. back home. I’m also working on my nine-month long “armchair T Which textile artists wandering” for the School of do you think are making Nomad Arts. After The Festival exciting work right now? of Quilts, I have workshops in landgarland II I am excited about each person France, Scotland and Canada, who is moved to take up a fl owed by a residency at the needle and stitch, to mend a Burren College of Art in Ireland. garment, to spin, knit or crochet, In 2020, I have a journey to India or to twine string. There is followed by three solo shows, something about making things all in Australia. And somewhere by hand that is good for the in between all that, there’s a soul, and I have a strong belief novel that wants writing. that the deep satisfaction in making something for oneself T India Flint’s exhibition, can be a positive contributor to incomplete journeys, is our physical and mental health. at The Festival of Quilts, NEC Birmingham, from approaching storm with bushfi rehaze As far as contemporary artists landgarland I go, I don’t think I have enough August 1-4, 2019

www.craftbusiness.com RETAIL 25 Crafting on the go! Claire Hamer, Hunkdory trade sales manager, gives her tips on how to exploit mobile crafting and help out time poor crafters z With all of us having such then an acrylic block and an busy lives and the options ink pad(s) are imperative. For available for filling our leisure papercrafting if the kit is all cut time constantly growing to size or die cut then including it’s important that we make the adhesives, such as double- our crafts accessible to sided tape and foam pads, those with limited free time make all the difference and for on their hands and those cross-stitch, it’s about having that are out and about or something to cut those threads. z JOURNALING AND card cut to size, a pencil and about. Small crochet kits are constantly on the move. If any additional equipment BULLET JOURNALS a couple of fine-liner markers. easy to stock and satisfying and In general we think of is needed then it becomes more These are a great way to be This is a great way to get into fairly easy to do. Most come crafting happening in a specified of a faff to remember extra creative with minimal equipment. a relaxing and mindfulness with great instructions but if you area of the home, such as supplies and if you’re carrying With a journal and some hobby. To get customers to keep or your customers need a little a craft room, dining table or supplies around, you can’t coloured pens, fine-liners and returning then stock smaller extra help then there’s a myriad lap-tray in front of the TV but take your whole craft room. highlighters, you can create books or booklets and do a kit of free instruction on-line. this dynamic is changing to beautiful pages and get organised every month, every other month fit in with busy schedules that z DESIGN YOUR OWN KITS too. For your journal there’s a or every quarter, depending on z EVERYONE CAN FIND include using public transport If you can’t source any all-in-one plethora of ready to go ones or the intensity of your customers. TIME TO CRAFT to commute to work, wanting kits suitable for your customers, encourage your customers to With a little help and retailers to use breaks at work to do then consider putting together make their own. There’s also z SOFT CRAFTS making it easy for customers more than eat a sandwich and card making packs or scrapbook some great sticker ranges out Many soft crafts are perfect for there’s time for us all to get people working away from page layouts, where all the there that are wonderful for crafters to take with them and creative, however busy we home and staying in hotels. elements are there ready to adding extra detail to journals have traditionally always been are. Let’s get crafting and grab assemble. This is a great way so. We’ve all seen someone those five minutes we have to z ALL IN ONE KITS to introduce crafters to different z ON THE GO STORAGE knitting or crocheting out and produce something beautiful. For crafters who are on the go elements they may not have If you’re carrying your craft kit then kits that are easy to pick considered before, such as die around, you want your supplies up are great solutions. The cutting, embossing or stamping. to be kept in top notch condition, ones that contain everything Remember to include items with no bent corners on your you need to complete the such as card blanks, adhesives card or no lost threads in your project are a fabulous idea as and finishing touches such cross-stitch kit. There are lots it’s a one product purchase. as ribbon, twine, buttons or of great storage solutions If there are stamps in a kit, adhesive gems or pearls. around from cute pencil cases to desktop totes and all the way up to rolling trolleys. Take “If you can’t source any all your pick from ranges that cover pretty and practical. in one kits suitable for your z DOODLING OR customers, then consider ZENTANGLE Grab a pen and even a small putting together card making piece of card and you can get creative. There’s plenty of books packs or scrapbook page available to stock that have great layouts, where all the elementsALAN PROVISORtutorials on 1.8 how 3 COL_ADS to doodle 03/06/2019 or 16:05 Page 1 Zentangle. To provide a single are there ready to assemble.” purchase item, bundle a book,

Great collection of trimmings for furnishing craft and sewing including braids, cords, tassels and piping along with a full haberdashery range, visit website for more details

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www.craftbusiness.com 26 ARTS & CRAFT Martha Stewart’s Top Craft Books Picks! Angela Sara West chats with Martha Stewart about her own book, along with a few of the other authors of her favourite craft titles about how it feels to receive such an amazing endorsement and why they think they made Martha’s cut.

T Did you know that world-renowned lifestyle guru making or organising, cleaning or celebrating, she’s and crafter, Martha Stewart, has selected no fewer the queen of assistance on all sorts, including than FOUR Search Press titles among her nine essential life skills. craft book picks for 2019? FIVE, if you include a Having spotted Martha’s article, which is full of book that Search Press stock and exclusively praise for a whole handful of Search Press titles, the distribute in the UK and Europe on behalf of the ‘world’s fi nest art and craft book publisher’ and the California-based specialist sewing and textile leading supplier of arts and crafts books in the UK publisher, Lucky Spool. tell us they’re “super thrilled” to rate so highly among America’s much-loved, and most trusted, lifestyle Martha’s top craft book choices. expert is the author of around 100 books on crafts, “We were truly delighted to fi nd out, almost by cooking, decorating, homekeeping, gardening, chance, that not one, or two, but Four Search Press entertaining and weddings. In fact, she’s the go-to titles were chosen by Martha Stewart as part of her source for the best answers to practically ANY Top Nine Craft books of 2019,” says Mary Ellingham, question! As an authority on the diverse genres upon Publicity Manager, Search Press. “It was a wonderful which she has built her domestic empire, she surprise and a terrifi c endorsement of our books advises on anything and everything; whether it’s from an inspirational fi gure in the craft industry.”

‘THE MARTHA MANUAL: HOW TO DO (ALMOST) EVERYTHING’ BY MARTHA STEWART 1Publisher: Houghton Miffl in Harcourt T Not surprisingly, Martha’s top pick is to make your bed and paint your Martha tells me why her very own her very own top title, ‘The Martha fl oors, to advice on fi xing leaks and book recommendation is well worthy Manual: How to Do (Almost) building a fi re, Martha covers of her top spot. Everything’. The highly-respected practically anything in her much-loved “This book is for people of all ages teacher of (almost) everything has manual. and at different stages in their lives”, brought her time-tested, Martha- Martha’s team say: “Whether this she explains. “Young people on their approved strategies and solutions for is the year you vow to throw the best way to college or moving into their the not-so-common conundrums dinner party ever, revive the art of fi rst home can read this book and together in one beautiful and practical letter-writing, or (fi nally!) organise your have a good basis in home handbook, with hundreds of tips and craft room, you can fi nd the ultimate organisation. And, for the more ideas, useful insights easy-to-follow how-to’s in Martha’s latest book. The experienced person, it helps with instructions and inspiration a go-go. beautifully illustrated guide features cutting back, cutting down on chores This is the manual you need to learn her best party tips, DIYs, decorating and actually accomplishing tasks that not only how to craft, but how to do ideas and more that’ll leave you you may never have thought you’d be everything—the Martha way! From how inspired all year long - and beyond.” accomplishing!”

‘CROCHETED CACTUSES - 16 WOOLLY ‘SEASONAL FLOWER ARRANGING’ SUCCULENTS TO MAKE FOR YOUR BY ARIELLA CHEZAR & JULIE MICHAELS 2 HOME’ BY SARAH ABBONDIO Publisher: Ten Speed Press, part of the Crown Publisher: Search Press 3 Publishing Group, Penguin Random House T Martha and her team say: “This might amazing accolade. “It T just be the perfect book for anyone makes me extremely Martha and her team say: “We know the power of fl owers to who can’t keep a plant alive, no matter happy and humble to be among those brighten your day, but creating your own arrangement is a whole new what they try. ‘Crocheted Cactuses’ will selected. I think one of the reasons level of happiness. No need to sign up for a single class. Renowned share 16 patterns inspired by actual why the book made the cut is because fl oral designer Ariella Chezar provides step-by-step instructions for 39 cacti species. The book starts with a it’s whimsy. Although the patterns seasonal fl oral arrangements (to fi ll your home with blooms, quick technique section, making sure imitate real cactus species, there is branches and foraged materials all year round), making her the you’ll have a good grasp of the craft something humorous about the perfect person to learn this delicate craft form.” before you take on any actual projects.” cuddly and soft result. Making this “I am SO grateful that Martha Stewart book has been a journey. Every like has selected my book as one of this and comment on Instagram is year’s top craft books,” says Sarah of the appreciated and seeing all the results ‘NORWEGIAN KNITTING inspired and crocheted from the book DESIGNS: A COLLECTION FROM fi lls me with joy. My second book, SOME OF NORWAY’S LEADING ‘Crocheted Succulents’, published in 4 Danish, continues where I left off with KNITTING DESIGNERS’ EDITED BY ‘Crocheted Cactuses’, with an MARGARETHA FINSETH increased diffi culty level. I have another book in Danish in the pipeline, Publisher: Search Press marking my return to the fi rst thing I T Martha and her team say: “If you’ve ever wanted to ever crocheted – Amigurumi. Thank learn how to knit, doing so from a master of you, everyone so much for the support Scandinavian sweaters is the way to go. Margaretha - it gives me the perfect motivation!” Finseth is a designer and brand manager at House of Yarn in Norway and this book will bring you through more than 30 traditional Scandinavian designs.”

www.craftbusiness.com ARTS & CRAFT 27

‘WOVEN ART’ BY ELENA VILAR ‘PAPERCUT LANDSCAPES’ BY SARAH KING 5Publisher: Search Press Publisher: Search Press T Martha and her team say: “This isn’t your typical project 6 book. ‘Woven Art’ pulls inspiration from your own travels, T Martha and her team say: personal objects and experiences to help “Looking to expand your you create woven art for your home. You’ll horizons, but tight on space? This start by learning how to make your own book is all about making on the micro-level. cardboard loom.” ‘Papercut Landscapes’ is a guide on how to “Writing a book has always been a take your favourite geographies and turn them dream for me,” beloved French blogger into unique pieces of artwork.” and crafter Elena explains. “Weaving gave “I’m absolutely delighted that ‘Papercut me this opportunity so I could mix my Landscapes’ has been featured by Martha passion of fi bres with writing and try to Stewart as one of nine books to read in 2019!” convey the basics so that everyone can says Sarah. “This is an amazing endorsement, weave. I fi nd it wonderful to see my book both of my work and of the beautiful book that making its way, and I was really touched Search Press have created. Many papercutting to see it in Martha Stewart’s top craft books focus on single-colour designs, books for 2019. That’s a real recognition! whereas I use joyful, uplifting colours in my I hope my book will be a good weaving papercuts, which makes them bright and companion and that it will reveal attractive, adding to their naivety. There are passions for some people.” plenty of step-by-step photographs throughout the pages, plus words of encouragement to help anyone create their own designs. I’m so pleased that Martha Stewart recognises this ‘HAND DYED’ BY ANNA JOYCE book as an inspiration!” Publisher: Abrams Books 7 ‘PAINTING WITH WOOL’ BY DANI IVES T Martha and her team say: “You’ll tackle projects for your home and wardrobe in ‘Hand Dyed’. You’ll learn how to transform everyday objects like an old robe, lampshades, or a duvet cover using ages-old Publisher: Abrams Books techniques like Japanese shibori. Artist Anna Joyce will guide you through using natural 8 T compounds to make some incredible colours.” Martha says: “Two years ago, “Having my book recognised by Martha Stewart is like we introduced you to the work of winning an Oscar for Dani Ives and her felted pet portraits on embroidery hoops. crafts!” says Anna. “I CYGNET 1.8 2 col_ADS 04/06/2019 16:32 Page 1 think ‘Hand Dyed’ was We admired her poignant style, chosen because it expert technique, and skilful eye offers readers a to detail. This year, artist Dani Ives sophisticated take on shares her own style of needle dyeing by hand for the felting with wool fi bres to achieve wardrobe, home and a more painterly and textured family. This book look in ‘Painting with Wool’.” shows readers exactly “I was thrilled to receive the how to get great book endorsement from Martha results in brilliant Stewart!” says Dani. “Painting colour and beautiful with wool, my two-dimensional indigo. I don’t have any style of needle felting, is other books in the becoming more popular and only addictive, and I think most folks works right now, but I a few instructional books address who try it would agree! Although would be thrilled to start it. I think my book is a fresh and nothing is offi cially in the works, I working on a new trendy take on needle felting that have dreams and ideas for an project soon!” helps readers build their skills as additional ‘Painting with Wool’ they work through the projects. book that focuses on my Painting with wool is fun and specialty - animal portraits.” ‘THAT HANDMADE TOUCH: 20 SIMPLE SEWING PROJECTS FOR YOU AND YOUR HOME’ 9BY SVETLANA SOTAK Seriously Publisher: Lucky Spool Media, LLC (distributed in the UK and Europe by Search Press) Chunky T Martha says: “Looking to hone your sewing skills? Take notes from Svetlana Sotak whose talent for creating everyday essentials comes from her thoughtful use of fabrics, clean patchwork, and precise construction techniques. Now, in her fi rst book, she passes on her expertise in projects ranging from quilts, baskets, accessories, and home décor.” “I’ve been a fan of Martha Stewart and all the fabulous work she and her team do for such a long time… what a great honour to be featured!” says Svetlana. “What I most loved about working with Lucky Spool was their desire to ensure the fi nished book represented me - my work and my style accurately. They listened to my vision and provided guidance and support along the way, which made working with them an absolute dream come true.”

FACTBOX T Read Martha’s article on her top craft book picks on her website: www.marthastewart.com/1535279/diy-crafts-books-were-reading-2019 FOR ALL YOUR HANDKNITTING YARNS WWW.CYGNETYARNS.COM

www.craftbusiness.com 28 BIG INTERVIEW

SUPERCRAFTS Craft Ahoy! At Sea Crafting’n’Cruising with

Janie clutching her Raima bag Supercraft Captain Julie Peasgood full of stationery goodies Learn to paint on a workshop at sea Janie’s stunning felt and Julie Peasgood introduces her new venture,bead creation Angela Sara West jumps aboard with prolifi c cruiser Supercraft Cruises, with crafty creations on the high seas As a veteran of no less than 77 Canada Crafting Julie Peasgood to fi nd out more about her supercrafting, cruises, I’ve had the privilege of enjoying numerous craft workshops I’m also prepping our first on board various cruise lines, Supercraft cruise to Canada. making everything from There’s still time to join us – My ‘Eggs over easy’ for Easter stressbusting workshops-with-a-twist at sea decoupaged memory boxes and you could even bag a last beaded bookmarks to rice-filled minute deal. If you fancy the Meet... Super reveals. “The other shop is doorstops and fascinators for idea of cruising and crafting, Crafter Janie called Raima; it has 2,500 formal nights! I’ve also discovered Saga Sapphire sets sail from Janie Burnett-Bleach was different papers and amazing some wonderful craft shops, Dover on May 13th for a voyage born and bred in Somerset, displays of vibrant stationery markets, suppliers and galleries – to this fascinating country, with where she provides over four storeys, and is well internationally and in the UK – and ports of call to include workshops in mixed media worth a visit.” T each month I’ll be name-checking Newfoundland and magical arts and crafts. Her newest Boasting extensive acting show that followed the initial buttons, materials, ribbons, My own favourites here top-notch places to visit and Montreal. You can fly back from venture has been to team include the huge Encants including hot tips for great Montreal, arriving in the UK on up with other like-minded and TV presenting credits, TV series of ‘Crafty Beggars’, lace, china and antiques for flea market, known as the value buys from some of my Super May 28th, or stay onboard for crafters to create ‘Bizarre- ‘Market of Charms,’ which is Crafters too. the whole month-long cruise ology’, a company Julie Peasgood has been in which I conceived) I was so lucky passengers to work with. open Monday, Wednesday, Talking of which, this month’s and sail back to Dover. dedicated to crafting Friday and Saturday. Dating Super Crafter, Janie Burnett-Bleach, My line-up of gifted Super products with a difference. some of Britain’s best-loved impressed with their diverse and Lisa Marie Olson, of Tigerlily back to the 14th century, it’s offers some creative benefits to be Crafters will be teaching a huge Details can be found at the oldest flea market in had in Barcelona and I’m listing my range of inspirational workshops janiesoriginals.com professional skillsets that they Makes, produces beautiful Europe and if you’re soaps, received the Royal favourite crafty haunts in this (with appeal for both women and prepared to have a good exciting city too. Easter is a big men) in the first half of the cruise; rummage under its mirrored Television Society’s prestigious seemed a natural team for CMV. felted work. I enjoyed learning event in Spain and a lovely time we’ll be learning how to do This Month’s canopy roof (amongst what to visit. reverse glass painting, making Crafty City: might initially look like a pile Television Personality of the Jennie Rainsford and how to make no-sew felt rose Check out my easy Easter eggs hand-bound notepads and tea Barcelona of old junk), you can find for a fun, no-sew project: no glue cup dioramas, mastering vintage treasures and quirky Year Award, and also made her Karen Holland, who run the brooches and I’m desperate needed either, just polystyrene cartonnage, stained glass On a recent visit to gems to upcycle. eggs, scraps of springtime fabric, decorations, sculpting in mixed Barcelona, Janie found two I also enjoy All You Knit Is mark as a prolifi c travel writer. celebrated Lechlade Craft Barn, to make the tiny slippers ribbons and bobble-headed pins. media, creating curious great craft shops, both close Love – an unconventional Make incisions into the eggs with a Kumihimo braided jewellery and to the city’s most famous wonderland of hand-dyed Alongside her column in taught everything from no-sew for my granddaughter from craft knife, tuck the material into the much more. I’d love you to join street, Las Ramblas. wool in the Gothic quarter. crevices, then cover with ribbon and us, individually or as a group. It’s “Scraphouse sells some The staff are really helpful – hold in place with pretty pins. a stunning itinerary on a beautiful fantastic scrapbooking ‘Crafts Beautiful’ magazine, her fabric Christmas baubles and her book ‘Felt Wonderland’ they speak English and the Eggscellent! (Sorry, couldn’t resist…) ship, with the opportunity for supplies – it’s also near a passion for craft has seen her embroidered brooches to block- (published by Search Press). your crafting and creativity to lovely building full of looms prices are good. There’s reach a whole new level. where I gatecrashed a even an armchair so weaving workshop!” she exhausted husbands can co-produce and present fi ve printed tote bags and enchanting Ali Reeve runs Stamps Away SUPERCRAFT wait in comfort! Scraphouse, +34 936 67 26 40, scraphouseshop.es Raima, +34 933 17 49 66, raimapapers.cat/en series of ‘Crafty Beggars’ for mosaic hearts. Mark Vardy, who and is a very experienced FACTFILE All You Knit Is Love, +34 933 10 71 80, allyouknitislove.com Mercat dels Encants, encantsbcn.com Discovery TLC and Together runs Silvar Design, is a renowned and popular tutor. She

TV, develop two ranges of jeweller and his classes are employs a range of her own 25 craft products for Create and always packed – whether he’s techniques on unique MDF Supercrafts at sea.indd 25 Craft TV, and lead crafting workshopping Curious Kumihimo boxes, shapes and books to workshops all over the UK. Bracelets or his latest inspired create fabulous pictures and 15/03/2019 12:08 Now, she’s going global. invention of jewelled lariats plaques. Janie Burnett-Bleach is Delroy Davis produces original waiting list for her workshops Embarking on a very different to hold cruise cards. Melissa the founder of Janiesoriginals. copper wirework and distinctive as she teaches one of the oldest kind of craft journey, Julie has Waudby is the owner of Simply com and specialises in mixed Steampunk-inspired pendants, traditional methods of copper just launched her brand-new Vintage and I love her work media arts and crafts. Janie fridge magnets and key rings. He foiling, previously known as the ‘Supercraft Cruise’ venture, with all things retro. I treasure a produces some wonderfully- uses old-style cogs and watch Tiffany method. Passengers are seeing her at the helm of her ribbon wreath, a teacup diorama detailed and delicate creations, parts, suspended in resin and set delighted when they produce hand-picked team of some of and a teacup pincushion I made and her workshop teaching in antique brass bezels. Marilia a little stained glass angel, the country’s fi nest crafting with her, and she sources a how to make fi ne hand-bound Carvalho is a superb stained sailing boat or fl ower that looks talent and setting sail on a phenomenal range of vintage notebooks is hugely popular. glass artist. There is always a polished and professional. new combined craft and cruise And I gave a workshop adventure around the world. teaching passengers how “Croatia is one of my favourite countries and to transform a humble sock T What inspired you to start into a teddy bear. I had over a your exciting new venture, has some superb craft shops and galleries – hundred passengers attending Supercraft Cruises? - including a lot of men - and we I’ve always enjoyed crafting at the ceramics in Split are particularly good.” enjoyed some good laughs as sea, but I’m aware that although well as producing an army of crafters onboard tend to be very much-admired sock teddies! loyal to the classes, it’s generally only a small percentage of T And how did your collaboration passengers who attend - and with Saga come about? they’re also mostly women. I’m As a travel writer, I have written on a mission with Supercraft about Saga several times - for Cruises to spread the word ‘Cruise International’ magazine about how therapeutic and (for which I am Contributing stress-reducing it is to make Editor) and ‘The Mail on Sunday’ things, and to introduce a - and at a wonderful evening lot of new passengers to the hosted by Jools Holland last year confi dence-boosting benefi ts (to announce the arrival of Saga’s of creating something original newest ship Spirit of Discovery, and unique – and that goes with Jools’s own music club) for men as well as women! I chatted to Nigel Blanks, the CEO of Saga Cruises. He was T You hosted a ‘tester’ extremely supportive about my Supercraft cruise to the idea of Supercraft Cruises and Canaries last October, aboard felt it was something that could Cruise & Maritime Voyage’s add considerable value to cruises. ship MS Magellan. How was it received, which expert T During a recent recce, you crafters joined you on board cruised aboard Saga Sapphire, and what tuition did they offer? visiting Norway and enjoying I’m thrilled to say it was received craft instructor Sue Schofi eld’s extremely well. Eight crafters workshops. Tell me a little were on that fi rst cruise, all about the experience and the of whom I had met at various creations you came away with. craft fairs or through their TV I enjoyed Sue’s workshops; work. After inviting them to Sue Jenkins and David Fleeshman enjoying Mark we made a slip cover for a appear on ‘Crafty Beggars in Vardy’s jewellery class! notebook, pretty scissor cases, the House!’ (the magazine-style a Liberty fabric necklace and a

www.craftbusiness.com BIG INTERVIEW 29

I think what makes Supercraft T Your second Supercraft Nikki Szabo’s amazing Cruises different is the fact that cruise, aboard Saga’s brand- SUPERCRAFTS bird workshop! there are so many crafters offering new ship Spirit of Discovery a wide range of opportunities. this November, takes in Many cruisers are repeat visitors Roman Italy and Sardinia to a ship, so it’s important to and the new ship appears to At Sea provide as much variety as have all the hallmarks of a possible. On the six consecutive boutique hotel! What are a sea days crossing the Atlantic few of the other highlights? to Canada, we had eight crafters I think the highlight for me will giving eight workshops each day – be that there is a designated Janie clutching her Raima bag meaning a total of 48 workshops crafts room, which I’m very full of stationery goodies Learn to paint on a workshop at sea Janie’s stunning felt and were available to passengers. excited about. Normally on Julie Peasgood introduces her new venture,bead creation I also make sure that I pick ships, the crafting classes Supercraft Cruises, with crafty creations on crafters who are good tutors, and take place in the restaurant, the high seas As a veteran of no less than 77 whose fi nished work is exemplary, card room or wherever there cruises, I’ve had the privilege of Canada Crafting enjoying numerous craft workshops I’m also prepping our first plus I choose artists as well is available space, so to have on board various cruise lines, Supercraft cruise to Canada. making everything from There’s still time to join us – My ‘Eggs over easy’ for Easter as crafters. To my knowledge, our own special crafting decoupaged memory boxes and you could even bag a last beaded bookmarks to rice-filled minute deal. If you fancy the Meet... Super authentic stained glass has space will be fantastic. reveals. “The other shop is doorstops and fascinators for idea of cruising and crafting, Crafter Janie called Raima; it has 2,500 formal nights! I’ve also discovered Saga Sapphire sets sail from Janie Burnett-Bleach was never been taught at sea before, different papers and amazing some wonderful craft shops, Dover on May 13th for a voyage born and bred in Somerset, displays of vibrant stationery markets, suppliers and galleries – to this fascinating country, with where she provides T Are you aiming to over four storeys, and is well neither have the marvellous mixed internationally and in the UK – and ports of call to include workshops in mixed media worth a visit.” each month I’ll be name-checking Newfoundland and magical arts and crafts. Her newest My own favourites here media bowls and birds that Nikki introduce some new top-notch places to visit and Montreal. You can fly back from venture has been to team include the huge Encants including hot tips for great Montreal, arriving in the UK on up with other like-minded flea market, known as the Szabo makes – Nikki is one of crafts on every cruise? value buys from some of my Super May 28th, or stay onboard for crafters to create ‘Bizarre- ‘Market of Charms,’ which is Crafters too. the whole month-long cruise ology’, a company open Monday, Wednesday, my newest Supercrafters. That is my goal, yes. The Talking of which, this month’s and sail back to Dover. dedicated to crafting Friday and Saturday. Dating Super Crafter, Janie Burnett-Bleach, My line-up of gifted Super products with a difference. back to the 14th century, it’s Next September, I will be taking crafters in my team are all offers some creative benefits to be Crafters will be teaching a huge Details can be found at the oldest flea market in had in Barcelona and I’m listing my range of inspirational workshops janiesoriginals.com Europe and if you’re a small group of Supercrafters on gifted individuals, who all have favourite crafty haunts in this (with appeal for both women and prepared to have a good exciting city too. Easter is a big men) in the first half of the cruise; rummage under its mirrored event in Spain and a lovely time we’ll be learning how to do luggage tag. But my favourite a CMV cruise to the Norwegian their own businesses and This Month’s canopy roof (amongst what to visit. reverse glass painting, making Crafty City: might initially look like a pile Check out my easy Easter eggs hand-bound notepads and tea craft was an appliquéd ‘penny Fjords, where John Rattenbury commitments, so the line-up of Barcelona of old junk), you can find for a fun, no-sew project: no glue cup dioramas, mastering vintage treasures and quirky needed either, just polystyrene cartonnage, stained glass On a recent visit to purse’, an homage to our fi rst will be joining us. John creates Supercrafters needs to be a fl uid, gems to upcycle. eggs, scraps of springtime fabric, decorations, sculpting in mixed Barcelona, Janie found two I also enjoy All You Knit Is ribbons and bobble-headed pins. media, creating curious great craft shops, both close destination, medieval Bergen, exclusive bronzed plaques – again, fl exible one rather than a fi xed Love – an unconventional Make incisions into the eggs with a Kumihimo braided jewellery and to the city’s most famous wonderland of hand-dyed craft knife, tuck the material into the much more. I’d love you to join street, Las Ramblas. with its colourful waterfront never before seen at sea – and group, as not everybody will wool in the Gothic quarter. crevices, then cover with ribbon and us, individually or as a group. It’s “Scraphouse sells some The staff are really helpful – hold in place with pretty pins. a stunning itinerary on a beautiful fantastic scrapbooking they speak English and the houses known as Bryggen. his work is displayed in the British always be available. This means Eggscellent! (Sorry, couldn’t resist…) ship, with the opportunity for supplies – it’s also near a your crafting and creativity to lovely building full of looms prices are good. There’s Museum. We’re different, and we that new crafts will regularly be reach a whole new level. where I gatecrashed a even an armchair so weaving workshop!” she exhausted husbands can T SUPERCRAFT wait in comfort! The ship then hosted can offer more value onboard introduced by different team Scraphouse, +34 936 67 26 40, scraphouseshop.es Raima, +34 933 17 49 66, raimapapers.cat/en FACTFILE All You Knit Is Love, +34 933 10 71 80, allyouknitislove.com Mercat dels Encants, encantsbcn.com your and Saga’s very fi rst because of our numbers. members, or my established Supercraft Cruise, from Dover Supercrafters will choose

25 to Montreal just last month. T So you cater for all levels, new projects to bring onboard

Supercrafts at sea.indd 25 I gather you taught your fi rst from absolute beginners to alongside fi rm favourites. celebrity crafters on board this the very experienced, as well

15/03/2019 12:08 ‘Emerging Canada’ cruise. as for groups or individuals T So, can Craft Business I’m thrilled to say that Sue The Supercrafters - All set! travelling/crafting solo. readers who are interested Jenkins and her husband, David Of course! It’s essential to be in hosting workshops on Fleeshman, were passengers and inclusive – and because we give future cruises contact you? they absolutely loved the craft is the oldest in Europe. There are shops – notably a great yarn detailed and individual instruction I always enjoy meeting new workshops! Sue and I worked fabulous vintage collectables, too, shop, ‘Milana’. ‘The Quarter Stitch’, (we’re all able to help each other expert crafters, but I have to together on ‘Brookside’ and, in the Ecseri market in Budapest. in New Orleans’ French Quarter, if class numbers get big) then be very selective as I already not only was it great to catch Croatia is one of my favourite is also one of the best yarn and everybody benefi ts. We had a have a long waiting list! If up with her, but she and David countries and has some superb tapestry shops in the world. large contingent of experienced anyone can master a few really enjoyed making cruise card craft shops and galleries – the I’m a big fan of haberdashery and talented WI members as workshops (that run around an lariats and vintage bracelets with ceramics in Split are particularly and ‘Ouro Têxteis’ in Lisbon is passengers on the Canadian hour each) I would be interested Mark Vardy. They followed this good. I also love Amsterdam sensational. All the legendary cruise, as well as some people in considering them for my with my sock teddy workshop – its galleries and museums Portuguese tiles in this city who had never crafted before. We database of Supercrafters. and then Sue made a beautiful are so stimulating. There is a provide constant inspiration. try to meet everyone at their level Please contact me on bird and mixed media ornamental fantastic paper and art supplies And don’t miss Lisbon’s ‘A Arta and guide them accordingly. [email protected] bowls with Nikki Szabo. shop, ‘Vlieger Papier’ and, for da Terra’ - set in ancient stables, anyone who loves quilting, ‘Den the original stone troughs have T Where else have you voyaged Haan & Wagenmakers’ is a den been transformed into shelves to discover some of the world’s of delight for material lovers. housing a unique array of local best craft shops, galleries, A little further from home, I (non-touristy) handicrafts FACTBOX exhibitions, suppliers, fl ea found some gorgeous beadwork made by talented artists. Whet your whistle for taking your craft life to another level on markets etc, and what have been and bowls in Martinique. Santa the ocean wave? Book yourself on board and join Julie and her a few of your favourite fi nds? Fe in New Mexico is full of T You’re bringing a very wide talented team on the next Supercraft cruise to the sparkling One of my favourite crafty haunts thought-provoking galleries range of crafts, including Med! https://travel.saga.co.uk/cruises/ocean/where-we-go/ is ‘Scraphouse’ in Barcelona – a and the huge awe-inspiring some very unusual ones, to mediterranean-cruises/roman-italy-and-sardinia.aspx haven for scrapbooking materials Museum of International Folk your workshops. What else - and the city’s vast 14th-century Art. Buenos Aires has some sets your Supercraft Cruises Follow Julie’s Supercraft news on Twitter @Supercrafters8 Mercat del Encants fl ea market extraordinary markets and craft apart from the competition?

Janie Burnett-Bleach’s workshop Jennie Rainsford and Karen Holland - the Lechlade ladies - - all absorbed! on the CMV Cruise with Julie Peasgood (centre).

www.craftbusiness.com 30 SEWING

Join The #sewingrevolution! Angela Sara West talks to inspirational sewing ambassador and author, Jenniffer Taylor, about her empowering sewing journey, the new ‘Tiny’ inspiration in her craft life, book number two, and her continuing mission to get the nation sewing

T Self-taught seamstress Korbond, Immediate Media Jenniffer Taylor’s sewing and Vlieseline, with whom she journey didn’t start with a has collaborated on projects simple project - it began with and events. Jenniffer’s also her wedding dress, and a appeared on BBC One’s ‘Right little help from textile artist, on the Money’ and radio Ineke Berlyn. “We designed it shows as a sewing expert and together,” explains Jenniffer. upcycling advocate as part of the “And I designed and made my #loveyourclothes project, which own 'lace' to lie over the top of encourages people to think twice the dupion silk dress using a about throwing away unwanted paper laminating technique, with clothes and items, and to revamp paper, organza and a soldering and refashion them instead. iron to create the scalloped Jenniffer’s main aim and edge, 'cutting' it with heat.” passion is to encourage people The success of her very to pick up a needle and thread fi rst sewing project not only viewers’ response to me being and join the #sewingrevolution! gave Jenniffer her dream on the show… people of all ages “I want to take the fear out dress, but also the sewing bug, contacted me to say how much of sewing, and inspire and seeing her take on project after I had inspired them to pick up encourage people to have project, leading to her place a needle and get sewing. From confi dence in their new-found as a competent and confi dent that point on, I knew this was skill and show off their makes by contestant on a certain well- something that I wanted to sharing on social media by using known sewing show in 2014. continue to do as a profession.” the #sewingrevolution hashtag.” Unbeknownst to Birmingham- Jenniffer started setting And her refreshing, no-fuss based Jenniffer, her husband, up her #sewingrevolution attitude to sewing is certainly Kirk, had also been busy behind workshops, based around working, inspiring her numerous the ‘seams’… “If it wasn’t for Kirk, upcycling and dressmaking, followers and readers to give I really wouldn’t be where I am in and around the Midlands. things a go. “Sewing, for me, is now. He was the one who applied Fast forward a few years and such an empowering tool. I know for me to appear on the ‘Great #sewingrevolution has gained that my confi dence has grown British Sewing Bee’ - without momentous momentum with each new project, and this is telling me! So, you can imagine through live demonstrations, something that I want everyone my shock when I got the call featuring in sewing magazines, to experience. Upcycling is a to come to the auditions!” at exhibitions and events and the fantastic way to get you started. With only a year’s worth launch of Jenniffer’s fi rst book With a basic sewing kit and of sewing experience under 'Girl with a Sewing Machine', clothes you no longer wear from her belt, she hugely impressed published by Search Press. An your wardrobe, you’re ready to the popular BBC Two’s show’s infl uential presence at events get stitching and stop clothes making clothes from scratch with to sew lately with everything judges and the nation with her and on social media channels, going to landfi ll! Seeing people’s only your body measurements going on, but I’m hoping when sewing confi dence and ability, she’s now a familiar face on TV, confi dence fl ourish and grow is very much at the heart of the ‘Tiny’ arrives I can set aside shooting from not having sewn too, alongside demonstrating with each make is magical. second book. “Without giving some selfi sh sewing time.’ a stitch just a short time ago, and teaching nationwide, This is why I say ‘creativity is too much away, I want to give As for THE dress, it’s gone to sensational sewing fame. including hosting workshops at contagious’ – pass it on!” the reader the opportunity to on to live a life of its own… “It Battling her way through to the Brenda Killigrew Sewing Studio. Following the success of her design a garment the way they featured in Ineke Berlyn’s 2013 buzzing show’s quarter fi nal was She has also worked fi rst book, Jenniffer is close to like, and make it with just their book 'Collections' because of just the beginning of Jenniffer’s alongside many industry completing book number two, body measurements. Kind of the technique we used, and has inspirational journey. “I was leaders, including Create and which will be published early like a sweet shop, you get to also been on tour with her at a completely overwhelmed by the Craft TV, John Lewis, Ariel, next year. Similar to her fi rst title, pick exactly what details you number of exhibitions around want and then get creating!” the country and abroad!” What’s more, Jenniffer will launch her fi rst range of sewing kits and patterns at the Creative Craft Show at the NEC in Birmingham in June, FACTBOX where she will also be running For a 50 per cent an origami shopper workshop discount on entrance using sustainable interlinings. tickets to the Creative She’s also busy creating Craft Show, 28-30 June her fi rst baby, due at the end 2019, NEC, Birmingham, of July. ‘Tiny Taylor’ seems use the code EV180 to bringing a new source of Book a place on Jenniffer’s inspiration. ‘With my changing origami shopper workshop: body, it’s just re-enforcing why I www.stitchandhobby. love sewing so much. With my co.uk/birmingham/ ever-diminishing wardrobe, being summer-2019/ able to create clothes to my size book-workshops/ in the style I want has been a Jenniffer’s website: life saver. Not to mention the www.jenniffertaylor.co.uk ideas I have for Tiny Taylor… Not that I’ve had much opportunity

www.craftbusiness.com JEWELLERY AND BEADING 31

London Jewellery School Celebrates ten years z The London Jewellery Jewellery entrepreneur Jessica founded the school School celebrated its tenth Jessica Rose (pictured) opened on the premise that ‘everyone birthday this year. the school in April 2009, and has can make jewellery’, and with It marked the occasion by since gone on to win awards for an estimated 37,283 students revamping some of its much- her entrepreneurial skill, write having used 650,000g of loved diploma courses, as well a book, and started their sister silver, 54,600g of metal clay as revamping their website. company, Jewellers’ Academy. and over 260,000 beads over the past decade, they think she’s achieved that goal. Jessica said: “I am delighted and grateful that we have made it to the ten year mark, the best BEADALON mini_ADS 06/03/2019 12:51 Pagepart 1 of my time at LJS has been watching the students grow and develop their own businesses after training at the school. There is no greater joy than passing on the love of jewellery making and building a passion business to others.” The school have also announced they have completely revamped their Diploma in Silver Jewellery (one year), which starts this September, and a new Intensive Advanced Diploma, which prepares aspiring jewellers for working within the industry.

COLOMBIAN JEWELLER PUTS DOWN ROOTS IN YORKSHIRE z A jeweller from Colombia has put down roots in Yorkshire to create her beautiful contemporary jewellery. On display with The Leeds Craft Centre and Design Gallery, Magnolia Restrepo’s handcrafted rings, earrings, bracelets, necklaces and often uniting them with brooches are made from gold, precious and semi-precious silver and gemstones. Having stones Magnolia strives to use grown up surrounded by Fairtrade gold, silver and tropical mountains and nature, ethically sourced gemstones in Magnolia’s work is wonderfully all of her work. vibrant. Visitors can expect to see Her signature style has other contemporary jewellers proved very popular since she showcasing their work for this started showing her work in celebration of birds alongside the gallery’s Tweet exhibition ceramic sculptures, mixed which celebrates the beauty of media artworks for the wall and birds, on until June 22. stone artworks for the garden. Learning first from her eldest For further information on brother she started working the gallery’s exhibition and with silver at the age of 15 and events programme you can has developed her jewellery sign up to their monthly ever since. newsletter via their website or Magnolia delights in giving visit the What’s On page of their life to each piece by fusing website and transforming metals, www.craftcentreleeds.co.uk Taking inspiration from nature z Inspired by nature, Melissa necklace inspired by ancient Shippee’s new book has stalactites, readers will weave everything from earings to dazzling works of art that they works of art. Drawing from the can wear to the office or during shapes, colours and beauty of a glamorous evening out. the natural world, award-winning Each striking project includes beaded jewellery designer, detailed step-by-step illustrations Melissa Grakowsky Shippee, has and makes use of popular created a breathtaking collection materials such as seed beads, of necklaces, bracelets and small crystals and Czech glass beads. accessories in her new book - An illustrated basics section Beautiful Beadwork from Nature provides a refresher of essential - 16 Stunning Jewelry Projects bead-weaving techniques Inspired by the Natural World. ranging from right-angle weave From delicate earrings made to the herringbone stitch. of graceful beaded flowers to Beautiful Beadwork from a show-stopping crystal-fringe Nature is published by Lark.

www.craftbusiness.com 32 KNITTING AND CROCHET

Yarn Shop Day 2019 proves

CWOC 1.4 2 COL_ADS 03/06/2019 15:57 Page 1 a big boost for business Best day’s sales are reported as customers fl ock to yarn stores

T Yarn Shop Day 2019 was boosted sales and in some cases bigger and better than ever. their best day of trading ever. The event, held on April 27, Sponsoring the event this was in its sixth consecutive year year were Vanessa Bee Designs, and supports bricks-and-mortar Soak, Lane Mondial and stores. ChiaoGoo. It was launched in 2014 by The mascots for this year leading publications Let’s Knit were a family of knitted turtles by and Let’s Get Crafting, and more Sachiyo Ishii and a crocheted than 200 shops took part whale, called Bubbles, by throughout the country. Sarah-Jane Hicks. Feedback from retailers Sarah Neal, editor of Let’s Knit included increased footfall, magazine said: “Once again Yarn

Shop Day proved a great success Yarndale trip comes across the country, with shops close to it. VIRIDIAN 1-8 2 col_VIRIDIAN 18/04/2019 10:05 Page 1 reporting raised revenues and “This year was the fantastic turnouts. As ever, the biggest and best yet shops that used the day as a and it’s all because of springboard to engage with their you our lovely community and create a unique customers. event were the biggest success “Over a year ago stories. Today’s high street is as I made the decision much about experiences as it is that we would about shopping, and this celebrate YSD campaign continues to offer yarn 2019 in the new shops a great way to tap into this.” premises even And stores across the country though technically we could have reported great business and lots stayed until the middle of May in of customers coming through the old shop. But having seen didn’t see our husbands or kids for their doors. how desperate we were for space days on end. But we got there by Vickie, from Wool n Stuff, it was going to be our new home the skin of our teeth we fi nished based in Wakefi eld, wrote in her or nothing. setting up the new shop 11pm the blog: “As many of you know Yarn “Well I have to say there were night before YSD. But the only Shop Day is my favourite day of quite a few late nights, some very reason we did it was because our the year by far only the annual sore muscles and a number of us knitting community came together and helped. The knit n natter ladies and random customers that turned up to help not only helped paint, lay the fl ooring but they also packed up the old shop with me, moved everything, then helped set everything up again at the other UK Distrubutor for: Sock Yarn Specialists end. Without you and the • Opal • Eucalan husbands, grown up children etc that were dragged along to help

Knitting Needles & Accessories TRADE ENQUIRIES: E: [email protected] T: 0117 300 5244 www.viridianyarn.com

www.craftbusiness.com KNITTING AND CROCHET 33

STOCK SHOT Boho Spirit Solids and Pure launched

T Boho Spirit Solids is one of Cygnet’s signature ranges, introduced to perfectly coordinate with the hugely popular Boho Spirit variegated range. Available in six beautifully vibrant shades, this roving yarn falls somewhere between a DK and Aran weight yarn. The loftiness of the yarn means it will knit up on larger needles to create a feather light fabric, whereas using a smaller needle will result in a fabric with a fabulous drape and incredible sheen. With an RRP of £3.49 per 100g ball, this yarn is bound to be top of every knitter and crocheter’s wish list. They are also delighted to announce the launch of a limited-edition shade ‘Pure’ which beautifully brings together the striking shades. A crocheter’s dream this shade is ideal for blanket borders and edges of granny squares. www.cygnetyarns.com

we would never have had Yarn Shop Day this year. Each and everyone of you are amazing to give up your time to get the shop open again. @happysmileycrafts: @tedknitsuk: “I will be forever in your debt, Today we celebrated A HUGELY successful but it showed just what our shop is #yarnshopday at #yarnshopday today about community. The community the shop I work in, @idas_house Thanks that has built up around the shop over the last seven years is The Woolly Beader, to everyone who came amazing and we now have a new in Okehampton. It to support us. It really forever home in the city centre. was brilliant! We proved that bricks “Yarn Shop Day was a roaring success, we had a queue to get in had some great and mortar yarn and you certainly kept the till busy. crochet and knitted shops have at least as It was brilliant to see how many of decorations (if I much to off er as yarn you called down for the fi rst look @really_maria1: @sealymacwheely: at the new shop, to purchase a Yesterday’s Thanks again do say so myself, I festivals. So lovely to little something and tuck into tea celebrations are everyone who came made the dragon). meet Tara from KING COLE 1.8 3 col_ADS 03/06/2019 15:57 Page 1 and cake. over and so many of along yesterday to We had goody bags, @irish_artisan_yarn “We also have to thank our discounts, raff les and working with suppliers for there generous you came along to #yarnshopday2019 donations towards the prize draw support us, thank - the giveaway has and cake! It was @sarahgoodwindesigns and the yarn bingo prizes, without you so much. James now been drawn and great to see so many @dollmorgan31 and them it couldn’t happen.” people, regular and Jayne from On their Facebook page Lost McAsh our local the lucky winner Sheep Wool Shop said: “WOW Councillor an avid is @calw15 ? I am new customers, @idas_house is what an amazing #YarnShopDay knitter and regular offi cially exhausted supporting they’re always a pleasure. we would like to thank all the local yarn shop! ladies that came inspite of the customer came along after yesterday’s awful weather, you came and sat to cut the ribbon.... festivities and my in the marquee and created such a sport!!! Big face is aching from @knittersofromiley: pompom keyrings, woolly necklaces, knitted, nattered, thank you to our smiling so much We had a fantastic Yarn Shop Day here crochet, chatted, drank tea, ate distributors too, who haha! Already at Knitters. Thank you to everyone who cake, played silly games, kindly donated prizes looking forward to called into the shop today. Your continued competed for speed knitter, and for the raff le. next years YSD ? made it an Awesome Day support is much appreciated. THANKYOU.”

www.craftbusiness.com 34 RETAIL CLINIC

PLANNING When a company is just starting out, a robust business top tips to plan with clear goals and responsibilities is the best way to lay out clear objectives and the greatest way to 1achieve them. This plan should remain a part of your company’s processes run a better as it continues to grow. That way you will know when you’ve hit tangible targets, how far you have come as a company and how business your objectives might need to change in the future. LEARNING OPPORTUNITIES While so many entrepreneurs are, rightly so, afraid of failure, Sara Davies MBE, founder at Crafter’s sometimes challenges can have positive outcomes. Businesses 8 which encounter problems in the early stages of starting up Companion, examines the fundamentals could2 be better equipped to combat bigger diffi culties later down the line. Mistakes, and even failures that are out of our hands, can allow us to learn, help us to deal with similar situations in the future and also enable CRAFTERS COMPANION mini page_ADS 03/06/2019of making 15:56 Page your 1 company a success us to give advice to peers who are experiencing the same problems.

T Owning a business can be a RISKY rewarding experience on both a KNOW YOUR PLACE BUSINESS personal and fi nancial level but So many business owners It’s easy to exist there are a few fundamental tips fail because they think within an industry to take into account when trying that what they are selling 4and to become 3is the best thing since sliced complacent but to make your business better. Here I will take you through eight bread. Confi dence in what you’re sometimes big risks pay essential steps that are easy to selling is a must but know your off. If something is done follow and implement if you true place in the market and what right, you can establish want to take your enterprise to your competitors are offering that your company as a the next level and make it a you’re not. market-leader, rather one thriving success. that goes with the fl ow.

CORE VALUES Another business tip is to understand that profi t isn’t everything. It is, of course, important that you operate a profi table company but think about what makes your 5company great, what its ethos is and what it means to work for your business. If a business is to succeed, both customers and employees want to invest in the company’s culture, its core values and a sense of community. If all a company cares about is chasing the next big pay cheque then this will be obvious to the people whose support your company will depend on.

TEAMWORK The best businesses have BE ON POINT fantastic teams behind them, Strong so although you might dabble messaging is a in6 all aspects of the company to begin must for a successful7 business and with, this shouldn’t be the case forever. Know what your weaknesses it’s vital to get it right are and surround yourself with people across the board who have strengths in these areas. including the business’s Try to instill and promote a branding, advertising collaborative culture and positive and marketing working environment. Trust that your capabilities. There are so team has interest in the success of many ways to reach your your business, encourage them to current customer base give feedback and allow them to have and attract new people a hand in making important decisions. such as your website, That way, they can be a part of the email marketing, social company’s accomplishments as well media and PR. as its failures.

EARS OPEN If you can remember one piece of advice to build a better business, it should be to listen to your customers. Acknowledge their feedback, including what they like and don’t like about your 8brand or products and anticipate their needs. Building relationships and earning trust will allow you to establish a core customer base who want to buy from you time and time again. This will prove to be invaluable to your business.

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BUSINESS ADVICE 35

DOING THE Small businesses encouraged to BUSINESS… EDITOR Mark Hayhurst investigate tax relief eligibility 01206 508618 [email protected]

HEAD OF EDITORIAL (BUSINESS) David Redfern, tax preparation specialist Emily Seddon and managing director of DSR Tax Claims [email protected] HEAD OF ADVERTISING (CRAFT) Ltd, urges SMEs to ensure they Martin Lack 01206 505940 are making the most of tax [email protected] ADVERTISING MANAGER reliefs available to them Danielle Harris 01206 505954 [email protected]

ACCOUNTS T Many small and medium sized between January 1, 2019, and Anne-Marie Hartley businesses are unaware of the December 31, 2020, with the 01206 505902 tax relief options available to intention of stimulating business SUBSCRIPTIONS MARKETING them, potentially missing out on investment in the UK economy. Holly Rayner tax breaks which could make Writing down allowances on only available to businesses with gaming, theatre as well as 01206 505965 them more competitive in a business cars are dependent on only one business property. orchestras and museum and [email protected] challenging market. Here is my their CO2 emissions. As well as the universal areas gallery exhibitions. Whilst these THE BAR RATE guide to the tax reliefs available to In addition, smaller of tax relief, there are a number of tax reliefs won’t be available for all UK £28.00 SMEs (small and medium businesses can make use of industry specifi c tax reliefs which businesses, if your small business Overseas €40.00 enterprises) to increase Employment Allowance to lower may be open to your business is within one of the qualifying PUBLISHING DIRECTOR awareness of the methods by Class 1 National Insurance bills by depending on its nature. R&D fi elds - whether science and Helen Tudor which businesses can improve £3,000 per year, via their payroll Relief is available to research and technology, or one of the creative DESIGN: their profi tability and increase software, and may also be eligible development projects working fi elds - there can be considerable MS Typesetting and Design their chances of long-term for Small Business Rates Relief, towards innovation on science deductions made for qualifying success and growth. which is available for business and technology, with SME R&D costs and expenditure so it is Printed in England Capital Allowances, and in properties with a rateable value of Relief particularly relevant to small worth investigating whether your PUBLISHED BY: particular the Annual Investment less than £15,000. businesses with less than 500 business is able to take advantage Aceville Publications Ltd Allowance (AIA), are available to This operates on a sliding staff and a turnover of less than of these reliefs. 21-23 Phoenix Court, Hawkins Road, all businesses using traditional scale with no business rates €100 million. Projects looking to For those businesses who are Colchester, Essex, CO2 8JY accounting methods rather than applicable for business properties advance science and technology looking at their fi nance options, a ©Aceville Publications Ltd cash basis accounting. AIA with a rateable value of less than could be eligible although they form of venture capital scheme DISCLAIMER:The views expressed in this allows businesses to deduct the known as a Seed Enterprise publication are not necessarily those of the publishers. Every effort is made to ensure full value of asset purchases from Investment Scheme (SEIS) is the veracity and integrity of the companies, profi ts before tax. Most plant, “During challenging trading available for companies with less persons, products and services mentioned in this publication, and details given are machinery and business than 25 employees and who have believed to be accurate at the time of apparatus is eligible for this relief, times, applying the full less than £200,000 in assets, going to press. However no responsibility with the exception of business which have been trading for less or liability whatsoever can be accepted range of tax reliefs available for any consequence or repercussion of cars and other assets which were than two years. While the SEIS responding to any information or advice either owned prior to the business to a business will aid the isn’t a tax relief as such for the given or inferred. start-up or were gifted to the business, due to the tax relief it business although these might success of the business.” offers to investors, it can be a still be eligible for writing down great way for new businesses to allowances, which allows a £12,000 and then rising on a need to relate to the business’ attract investment. For those business to deduct a percentage sliding scale up to £15,000. There trade, either in an existing companies trading for longer than of the asset value from the profi ts are other rates reliefs which may business or a start-up company. two years but less than seven for each year. Utilising your be more applicable, including Businesses in the creative years, the government Enterprise capital allowances effi ciently is Rural Rates Relief, Charitable fi elds could be eligible for Creative Investment Scheme can still be essential for making your Rate Relief and Retail Discount, Industry Tax Relief (CITR), which used to attract investors. During business tax-effi cient. as well as Enterprise Zones. is applicable in different forms, to challenging trading times, The AIA amount was Businesses should check whether businesses working in fi lm, applying the full range of tax temporarily increased by the they meet eligibility criteria. high-end television, children’s reliefs available to a business will government to £1 million Business rates relief is usually television, animation, video aid the success of the business. WANTED Fabric, Haberdashery For any information regarding & any other clearance stock advertising in Craft Business, considered for please call Danielle Harris immediate collection. on 01206 505954 Please contact Martyn or email [email protected] [email protected] 07902 700 780

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